Lots of people are complaining that Facebook is screwing businesses with all the changes to the news feed algorithm. Are they correct?
Facebook, Facebook ads, Facebook news feed, Facebook posts
Page owners often complain that Facebook is dead, when the reach of their posts plummets.
Fewer fans are seeing content from some businesses, and those companies are crying foul. They claim Facebook is out to get page owners by charging them money to show posts to more fans.
For those complaining, I have this advice:
Stop whining & do something about it!
Complaints won’t get you anywhere.
It’s time we all take control of our pages — and here are 9 ways to get your Facebook posts in front of more fans.
Raise your hand if you or someone you know on Facebook posts often about a product they are selling?
Put your hand down silly — people are going to think you’re nuts!
On a daily basis I see friends and family members posting on Facebook about the newest product they are selling.
Maybe it’s candles, weight loss supplements, electricity, cell phones, 3D eye lashes or whatever.
While there’s nothing wrong with being involved with an MLM company it becomes rather obnoxious when all you talk about on your profile is the latest wares you are peddling.
Don’t get me wrong times are tough and I’m all for people making a buck — and I’m all for MLM/Direct Sell companies.
In fact I’ve been a member of many MLM companies and learned some hard lessons of what to do and not do on Facebook when it comes to selling.
You've likely seen by now the "Facebook Fraud" video by Veritasium.
Millions have viewed the video and now consider it gospel. But I think it's complete crap! Find out in this episode.
Perhaps one of the toughest things for any Facebook page owner — especially new ones — is growing a fan base.
4-5 years ago on Facebook building a page happened faster as there were less pages competing for our attention.
Today however business must have a clear plan in place to grow a sustainable fan base that is both growing and engaged.
But how does someone do this? Find out in today's show. Read more at www.facebookanswerman.com/35
I suck at graphics and hate trying to figure out Photoshop. But with this new site called Canva I can now create great looking graphics on the go! Plus if you listen in you can find out how to get $10 in free credits! You an also go to this link to find it: http://facebookanswerman.com/34
99% of the time the past year or so I’ve bit my tongue when I hear Facebook page owners and other Social Media Marketers/Mangers griping about Facebook changes.
Pre-2013 I would complain about everything and call everyone out when I thought they were being stupid.
But I found that no one likes “that guy” and I had become known by many as a griper and complainer — which was never my intention.
I simply thought I was being helpful, but discovered I was actually hurting myself in the long run.
But I have to speak up for a moment about something that is really bugging the crap out of me…
And it’s all of the Facebook page owners and Social Media “Experts” griping about changes to the Facebeook news feed algorithm for pages.
ENOUGH IS ENOUGH PEOPLE!!!
Often times on Facebook marketing related blogs the tips and advice given really only applies to online businesses.
Most of the so called “experts” giving the advice only run a page for their training in the social media niche so when advice is given about how something worked for them many times it does not apply in the real world…
I’ve always been bothered by this and that’s why typically the tips you get from me are real world tips based on my experience running a small business page on Facebook.
I’ve helped local businesses with Facebook and currently run 2 of my own small business pages that are geared towards local customers.
Running a page hyper targeted locally is 1000 times different than running a Facebook page that teaches you how to market.
There are different challenges, different tactics and different methods that must be applied.
Today let’s talk about 7 ways your local business can use Facebook to increase sales.
This event has been hard, real hard for me. On one hand I understand where he's gone and I know he has received he gift that we all long for. But, on the other hand I'm overwhelmed at time with grief and anger. I either want to laugh about the jokes and stories Kyle used to tell over a burger and shuffleboard at Crickets, or cry, no sob, over the loss of perhaps one of the most influential people in my past, or I get so pissed off I cuss at God and want to give up this whole damn thing we call religion. Why would our God allow something like this to happen to a man of God who is doing His work?? Just makes no sense to me...I think what pains me most is that I never took the opportunity to tell Kyle how much he meant to me and how much he influenced me. It's funny how we don't realize those things until something tragic happens.. We get so wrapped up and caught up in ourselves, and our own pursuits that we forget to pause and thank the ones that got us here. So, I want to take a moment and publicly thank Kyle for what he was and is to me.Thanks for being a free spirit.Thanks for making me laugh and laugh alot.Thanks for being the one back when we started the 2nd or 3rd married couples group at UBC to break the backward silence when topics got tough (and by breaking the silence I mean breaking wind at times!)Thanks for being there for Lisa and I after our first miscarriage, with a smile on your face and a casserole dish in hand!Thanks for letting me yell at you and your God.Thanks for letting me get angry and not telling me I was going to hell for telling God to fuck off.Thanks for healing me and showing me how to trust in God again.Thanks for being at the hospital at our 2nd miscarriage and making fun of Lisa's socks as she went under anesthesia.Thanks for your prayers.Thanks for the lunches at Cricket's and for letting me whip you at pool a few times, although I think you always won at shuffleboard, too much of a girlie sport like soccer for me!!Thanks for letting me cry on your shoulder, snot and all.Thanks for buying me breakfast at Barry's Bagels one morning so we could discuss me getting into youth ministry.Thanks for telling me it was ok to mess up and just be me, the kids will appreciate honesty instead of political correctness.Thanks for being my reference as I applied at churches and putting your reputation on the line for me (although at the time your reputation wasn't that good! It was 1999 afterall!).Thanks for crying with us as we left UBC, our home, to pursue what God had in store for us.Thanks for wearing those goofy zip up padded vests. I thought only my trucker dad wore those, somehow you made them look cool.Thanks for being just a phone call or email away when I wanted to catch up every couple of months.Thanks for preaching from your heart.Thanks for not taking yourself seriously at all.Thanks for showing all of us that pastors aren't hypocrits.Thanks for being honest.Thanks for being an author.Thanks for being a movie watcher.Thanks for wiping a booger on me once during a prayer!Thanks for being a husband and for showing young college students how to love your wife.Thanks for being a dad, I wish I could have seen you with your kids, I know you were great...Thanks for being my pastor.Thanks for being my friend.Thanks for being you.....I'll miss ya man, enjoy Heaven, and save a place for me at the pool table.. I get winner...Grace and Peace,Scott AyresMinister through Sports and RecreationThe PARC @ SLFUMCwww.theparc.org[ Lisa and I started going to UBC, less than a year after it started, in early '96. The church grew so fast in that first year, that during the Baylor school year it had to meet at the Hippodrome (an old civic theatre seating close to 1000). Now when Baylor was out, we went back to reality and met at this tiny, old church house with maybe 25-40 of us there. Kyle came on staff shortly after this (maybe a year or so) and fit right in with us. It was an exciting time when we bought the building on Dutton and started renovating it and making it our own. Lisa and I went to church there for 4-5 years and left the church maybe 6 months after Kyle took over for Chris (Chris moved back to Houston to start Ecclesia). It was hard for us all, but Kyle filled his shoes well and didn't miss a beat in pastoring the community there. Lisa and I had a hard time leaving in late '99 as God called us into youth ministry at this small country church out in the sticks, but it was what God wanted for us. And I remember Kyle being so supportive of it and helping me through it. We got to know Kyle and Jenn well the previous year or so in our married bible study group. Kyle and Jenn were a part of our 3rd year of meeting and were freshly newlyweds, man they would make me sick!!! I can't think of any other couple besides Lisa and myself that were more in love..]
Facebook just made a huge announcement and changed the rules regarding Facebook pages. No longer are you required to run a contest via a 3rd party app.
This IMHO kills contest app companies.
It’s now Easier to Administer Promotions on Facebook
We’ve updated our Pages Terms in order to make it easier for businesses of all sizes to create and administer promotions on Facebook. Here’s what Page administrators need to know:
We’ve removed the requirement that promotions on Facebook only be administered through apps
Now, promotions may be administered on Page Timelines and in apps on Facebook. For example, businesses can now:
Collect entries by having users post on the Page or comment/like a Page post
Collect entries by having users message the Page
Utilize likes as a voting mechanism
As before, however, businesses cannot administer promotions on personal Timelines.
Accurate tagging is required in promotions
In order to maintain the accuracy of Page content, our Pages Terms now prohibit Pages from tagging or encouraging people to tag themselves in content that they are not actually depicted in. So, for instance:
It’s OK to ask people to submit names of a new product in exchange for a chance to win a prize
It’s not OK to ask people tag themselves in pictures of a new product in exchange for a chance to win a prize
We hope these updates will enable more businesses to use Facebook to launch their promotions. For more information regarding the changes to our promotions policies, check out our downloadable Promotion Guidelines, which include FAQs and best practices for running promotions through Facebook.
Facebook had a press conference this week and revealed for the first time what makes up the news feed algorithm. Along with the new transperancy was announced new elements that determine this algoritm, which ultimately shows you what you see when on Facebook.
I'll also give you my rant of the week and find out what my page of the week is!
I'll also tell you how to get targeted fans to increase your Reach.
To learn more about Facebook ads go to http://facebookanswerman.com/fbadmistakes
To find out more about Post Planner go to www.postplanner.com
Check out Shortstack at www.facebook.com/shortstacklab
Let's talk about 6 ways to get more Likes on your Facebook posts. It's not that hard people!
Should you use a Facebook profile or page for your business? Or maybe both?
Let's discuss that in today's show and I'll talk about how Mari Smith and Amy Porterfield do this very well.
Do you have any Facebook friends who are actually businesses?
Do you have friends with names like “Bob’s Taco Shop” or “Valley View Golf Course”?
Did you know this is against Facebook’s Terms of Service?
Here’s the relevant passage:
You will not use your personal timeline primarily for your own commercial gain, and will use a Facebook Page for such purposes.
Learn more about why using a profile to promote a business is a bad idea here:
Facebook Profile or Fan Page — Which Should I Use for My Business?
In this post, I want to talk about something different.
I want to talk about:
how & when to discuss your work on your personal profile
how to leverage both a profile & fan page when you yourself are the brand
So let’s get started.
How & When to Talk Biz on your Profile
You love your job & want to talk about it on your personal profile — great!
There’s huge value in doing this because it lets your friends know what you’re doing — and also who to call if they need your services.
Word of mouth is the best marketing, right?
I can speak of this 1st hand from my experience working in the auto shipping business.
In 2008 I worked for a car shipping broker helping people move cars around the country — and the globe.
In 2009 I started my own shipping company & ran it for 2 years before rising diesel costs killed my margins… (still miss that business — but oh well).
I wanted my connections on Facebook to know what I was doing in case they needed to move a car or knew someone who did.
So I did something rather simple — but very powerful. And it ended up landing me my largest account ever through an old friend on Facebook!
Here’s what I did:
1. Listed my Fan Page as my Employer on my Profile
This added my employer’s fan page link to my profile so any of my friends could click it.
Today I have a similar link on my profile, but it’s to Post Planner’s fan page.
2. Mentioned my Work sometimes in my Posts
Maybe once a week I’d share a review from a customer, an award I’d gotten, or a blog/video post I’d made about shipping a car.
It was never “Need a car shipped? Be sure to contact me at 555-555-5555 or go to www.iqtransport.com “.
Doing this just makes you look like a salesy marketing douche!
Anyway, that’s it. That’s all I did.
Pretty simple, right?
The rest of my time on Facebook I was just Scott being Scott — sharing pics of my kids, commenting my friends’ statuses & pics, etc.
The key was not being annoying or salesy.
If every post you make is about your business, people will hide you or unfriend you.
I know, because I do it myself when a friend or family member is over-posting about the latest greatest health product or Scentsy candle!!!
Remember people — pull don’t push!
And if you’re the CEO or “Marketing guy” at your company, you should heed this advice too.
Your family & friends don’t want to hear about your widget every 12 seconds. They want to see pics of your kiddos, your dog, etc.
But What if YOU are the Brand or Company?
What happens when you are the main voice of a brand? Or when you yourself ARE the brand?
This can be tricky. But here’s some advice:
1. Link your profile’s About section to your business page
2. Open your profile to Followers so the world can follow you
But remember that things change when you do this — and quite a bit, I might add.
On my personal profile, I let people follow me and have a little less than 20k followers — which is pretty crazy in itself!
But I’ll tell you — this has drastically changed how & what I post to my profile.
3. Post personal pics (your kids, etc.) to “Friends Only”
Yep, I now post pics of my kids & my check-ins & most “personal” things to Friends Only.
Then publicly I post articles about Facebook marketing, tips on marketing, etc. — but also include a few personal posts so people know I’m still human. :)
The bad part is I wish I could just post to “Public” often times — so I don’t annoy my family & friends who couldn’t care less about Facebook marketing!!!
In the end, you have to decide for yourself whether you’re willing to take on 2 Facebook accounts all about YOU.
There are huge advantages to having a Facebook business page — such as custom apps & Insights to start.
But there are also advantages to having both a profile & fan page — but only if you do it well.
Who does it well?
When I think of someone who has a both a profile and page on Facebook — and uses both to promote her personal brand on Facebook — I immediately think of Mari Smith.
She’s one of the first I had ever seen do this.
Mari is a human being, obviously — but she’s also the brand & company itself.
She doesn’t represent XYZ company — she represents herself.
Before Facebook allowed profiles to be followed in 2011, Mari had a thriving Facebook page with around 60,000 fans — and I believe she had hit the 5,000 “friend” limit on her personal account.
Once the “Follow” feature launched, her profile quickly gained a ton of followers — and today she has over 380k followers on her personal profile – while her page has “only” grown to around 100k.
This is a huge difference in numbers — and remember: her page is several years older than her publicly followable profile!
So why the huge difference in numbers?
I think it’s because people would rather connect with a person than a brand.
When you “Like” a page, you’re basically endorsing it. But when you follow a person, you’re just following what they post. There is no implied endorsement.
What Mari does that really sets her apart from other people promoting their personal brand via both profile & page is this:
She makes her profile & page completely different!
Different Profile Image – she’s made sure to use a different profile image on her personal profile & business page. This lets her & her followers easily distinguish between the accounts. (Can you guess which one is which?)
mari personal profilemari biz profile
Different cover photo. Her page’s cover photo tends to be more about “marketing” while her personal cover is more about her community. Also, she changes her profile cover more often:
Mari's Business Page Cover Photomari personal cover
Different posts. Mari & her team do an excellent job of making sure they post different things to her profile & page. Her page tends to focus primarily on social media marketing — mainly Facebook marketing — along with some inspirational type posts. Her personal profile posts the occasional Facebook marketing or social media tip, but for the most part it’s Mari just being Mari. Pics of her garden, pics of her at conferences, out to eat, etc. The distinction is huge… and smart… and obviously intentional.
Making these 3 distinctions explicit is crucial if you’re going to have both a page & profile in your name.
In fact, the worst thing you can do, in my opinion, is have a profile & page that have the exact same images & post the exact same content at the same time.
Am I seeing double?
I’m a fan of a few social media “expert” pages who’s owners I’m also either friends with or following.
I’ll tell you — I hate nothing more then seeing these people post the same exact update to both accounts at the same exact time!
It’s just annoying — and it makes me think I’m seeing double in my news feed!
When it happens, I usually unlike their page — or hide it. This hurts their Edgerank – the one thing all page owners are struggling improve, not damage.
I could give some examples of people doing this the “wrong” way — but that obviously ain’t cool. Besides, I’m sure you already know these folks yourself.
One Last Example
Another great example of someone leveraging a profile & page the right way for personal branding is Amy Porterfield.
She does a great job of keeping her profile primarily personal — yet still letting us know what she does.
Here’s a link to her profile – and here’s a link to her page.
To Both or not to Both
In the end, if your business & personal brand are the same thing, then you’ll need to decide whether you want to use both a profile & a page.
I know a lot musicians & public speakers who are now just using their personal profiles — and ditching their pages.
I guess they’re not interested in running ads or collecting emails via apps.
One good thing about building a following on your profile — whether you have a page too or not — is when you change careers, you don’t end up with a dead page.
But if you do decide to run both a profile and page for your personal brand, I’ll give you one golden nugget of advice:
Use Post Planner! :)
It will help you keep track of what’s going out on each account — and optimize the content for each!
Hashtags are officially live on Facebook! #butyoudonthavetousethemoneverypost
Ok, that hashtag was a bit much — but it’s not that different from what I’m seeing on Facebook since hashtags went live.
Don’t get me wrong — hashtags are awesome. They’ve been a valuable part of Twitter & Google+ for years.
Why Facebook resisted them for so long I’ll never understand.
The truth is, people have been using hashtags on Facebook forever — usually to convey irony or context.
But now they’re officially live — ie. you can click & search them — so your business should make use of them.
But please… not in a way that makes you a #FacebookHashtagDoucheBag!
Tips on Avoiding #Facebook #Hashtag #Douchbaggery
>>> 1. Don’t Use Hashtags in Every Post
The whole point of hashtags has always been to tag posts — so they can be grouped together around a certain subject or event — and searched.
overusinghashtagSo just because you can add hashtags to your Facebook posts doesn’t mean you should.
I’m already seeing businesses use hashtags in every post — this is a bad idea. Instead I’d recommend only adding a hashtag to maybe 20% of your posts.
Well, 20% just seems like a good number to me — ie. I’m giving you my own personal opinion & trying to keep you from looking like a douche!
Remember: the 2 cardinal rules of Facebook posts are (1) mix it up, and (2) less is more.
For example, you can post photos, questions or fill-in-the-blanks on every post — but doing so will turn off your fans.
Guess what? Using hashtags on every post will too.
So mix it up! — and use this rule of thumb:
Only use a hashtag when there’s a chance (and benefit!) for another person to use the same one.
>>> 2. No Hashtag Hijacking!
hashtag-hijakA Hashtag Hijacker is someone who uses a hashtag that has nothing to do with the post’s subject.
Ie. the hijacker is just trying to sneak their way into the hashtag’s search results.
It’s basically just another (and very douchy) form of spamming.
And it happens a lot during breaking news events — especially tragic ones.
For example, during the Boston Marathon bombings, I saw people adding the hashtags #BostonStrong or #PrayforBoston or #BostonTragedy to tweets that had nothing to do with the bombings — all in hopes of showing up in search results & getting clicks on their spammy link.
If you do this, you are the very definition of #Douchebag.
So don’t do it.
The proper “netiquette” is to use a hashtag only if it’s relevant (1) to your business, and (2) to your post.
>>> 3. Don’t Hashtag Senseless Words
Here is an example:
Do you really think the search results for #huzzah are going to produce anything of value?
First of all, no one is searching the hashtag #Huzzah – and second of all, if they are, they’re definitely not looking for your business.
Using hashtags for nonsense like this does your business no good — whether you think you’re being funny or not.
C’mon, people! It’s just a nonsense word.
So knock it off!
>>> 4. Don’t Use Too Many Hashtags in One Post
My advice: if you’re going to use a hashtag, use only ONE.
Using more than this is a distraction, as you can see in the post below:
This is just obnoxious & overkill. Remember: Less is More!
Using 6 hashtags in a single post overpowers the content of the post — and distracts the very people you’re supposed to be engaging.
So please don’t do it.
Stop Hashtag Abuse!
hashtag-abusePlease. Please. Please take these 4 tips to heart.
Hashtags can be super powerful when used correctly.
But when you abuse them, you not only look unprofessional — you also dilute the value of hashtags in general.
I spent 20 minutes scrolling my news feed this morning — and honestly I had a hard time finding a single good example of a hashtag on Facebook.
But I did finally find one from musician Chris Tomlin.
Notice how he only uses 1 hashtag — and it’s the name of his tour.
Well done, Chris.
THAT’S how you use a hashtag correctly on Facebook!
Did you know you can schedule your posts with Post Planner and include hashtags in your posts?
Yep, go ahead and Try It For Free HERE!
Do you ever check your "Other" inbox on Facebook messages? I get so many that I stopped looking, at least on a regular basis.
110% of it is spam and I just can't help myself but read some of the crap to you!
Plenty of businesses use Facebook advertising to promote their page apps, but the majority do not.
If you’ve built an app that is unique & interesting to your fanbase — and has built-in sharing features as well as an awesome incentive (a prize, access to exclusive content, etc.), then you’re halfway there.
And the truth is, you don’t need to spend money to get the word out about your cool new app.
In this post I’m going to cover how your business can promote your business’s app to existing fans & people outside of your Facebook network, all without spending a dime.
Tips to promote your app to current fans
1. Post multiple status updates about your new app
I’m going back to the basics with this first tip. If you want fans to know about something, you have to tell them — and keep reminding them.
For example, if you just launched a contest app, make multiple Facebook announcements during different times of the day & throughout the week (or during the period of time the app is running).
Also, don’t forget to use an eye-grabbing image for your posts. The more attention your status updates receive, the better it is for the promotion of your app.
2. Update your cover photo
Recently Facebook kicked in the door for how businesses can use their largest piece of Timeline real estate — the cover photo. According to their new promotion guidelines, calls-to-actions are now allowed in the copy & design of cover photo images.
This is a total game-changer!
Draw attention to apps by using arrows or other illustrations, like the cover photo below, that point to your Timeline’s apps.
Tips to promote your app to non-Facebook networks
1. Send a message to your email list
Whether your list includes 50 or 50,000 subscribers, send an email to your list asking them to check out your new Facebook app.
For example, if you’ve created an app for a giveaway, make sure to let everyone on your email list know to check it out for a chance to win!
2. Use Twitter for personal outreach
I have a Twitter rockstar on my team who uses this tip. Rather than tweeting out generic updates like, “Check out our new app for a chance to win!” it’s more effective to tweet at individuals who you think would most likely share news about your app with their communities.
You can also test using a specific hashtag in the tweets you’re promoting your app — this will help your company keep track of what users are saying.
3. If you have a blog, write a blog post
If you have a company blog, use it as a platform to talk about your newly launched custom app.
For example, at ShortStack our blog is Socially Stacked. Every time we launch a new app for our Facebook Page, we write a blog post about it (like this one) & link our readers back to the app.
Because we get a decent amount of traffic to Socially Stacked, this approach works really well for us.
Tips to promote your app to people outside of your network
1. Issue a press release
In business, writing a press release has long been a best practice for making company announcements. When your business launches an awesome new app, it’s news! So go ahead & write a press release about it.
Most apps, especially contest & promotion apps, anchor a company’s overarching campaign. Use the press release to talk about the campaign, then provide a call to action & a link to your app.
If your company isn’t already signed up with a press release distribution company, this option will cost you (about $99 to distribute one press release, to be exact). Although, in a lot of cases, it’s worth it.
PR Web, for example — the service I use at ShortStack — makes it super easy to get your release out to search engines & major news sites like Yahoo News. However, if your company wants a free alternative, check out this post for a list of free press release distribution sites.
2. Make an announcement in your store
Okay, you got me. This last tip may cost you a few cents for printing paper, but I think it’s worth mentioning anyway.
If you own a brick-&-mortar business, create signs and/or add a line to receipts reminding customers to visit your Facebook Page to check out your new app. You can also print a reminder on the bottom of receipts.
If your third-party app provider supports mobile, add a QR code to your in-store signs. A QR code lets your customers easily navigate to your app from their smartphones.
This tip is especially great for apps that host a promo code! Shoppers can visit your app while they’re in the store & use the promo code to get a discount on their purchase. Customers love this & businesses benefit because it encourages a sale.
You Don’t Need to Break the Bank!
It’s not necessary to spend much (or any) money to promote your app—use Facebook’s features, tap into your existing networks & leverage traditional PR & marketing efforts to give new exposure to your app.
These seven tips are just the tip of the iceberg! In the comments below, please share your other zero cost or low cost options businesses have for promoting their Facebook app.
- See more at: http://www.postplanner.com/7-ways-to-promote-your-facebook-apps-without-spending-a-dime/#sthash.IjZF4OvA.dpuf
Want to start losing your Facebook fans today?
Then make sure you’re doing the following 5 things ASAP.
Because if these 5 actions don’t cause you to lose fans, nothing will!
>> 1. Post Boring Content
People on Facebook love nothing more than being bored to tears.
That’s why you should post nothing but very boring content every day — stuff that no one cares about and no one will comment on.
Never include calls to action in your posts — because you certainly don’t want engagement!
Please posts photos of your interns drinking coffee or wearing company t-shirts — because everyone just loves those!
Everyone also loves seeing photos of your whiteboard filled with tons of scribbling & nonsense — so inspiring.
And by all means, please post a photo of you in front of your computer while you’re conducting a webinar — because nothing brands your company better than a photo of the back of a guy’s head!
BONUS: If you want to really bore your fans, be certain to post the same types of updates 7 days a week — so no one comments on them ever!
>> 2. Post Every 12 Seconds – or Only When You Feel Like It
Want to really wow your fans?
Then you need to post every 12 seconds all about yourself or your business. I mean it IS your page after all — so you should be able to post whatever you want whenever you want, right?
Did a goofy thought just pop into your head? Then post it to your page!
Did you have cake for lunch? Tell us about it, please! We’re begging you!
Your fans want MORE! MORE! MORE!
So give it to them.
And the opposite works just as awesomely!
Want to really leave an impression?
Go 2 weeks without posting anything at all — then post a sales link to your site!
BONUS: If you want HUGE extra points, then you should definitely start complaining about how bad sales were — and how no one commented on your post — and how Edgerank like totally sucks!
People love not getting updates from pages they follow for weeks at a time.
Forget having a posting strategy — that stuff is for pushy marketers.
>> 3. Break Your Promises
Record a video. Create a Contest. Tell everyone a new feature is going to launch on Friday.
Never follow through with it!
People love getting lied to — and they love getting excited about a new product or feature that never actually happens.
Let customers know about a new membership site you’re launching on October 1st — but then wait until June and still don’t launch it.
BONUS: Don’t let the fact that you’ve made a promise you haven’t kept yet keep you from continuing to talk about it and tell your fans it’s coming.
After all, Facebook does this all the time when launching new features (can anyone say “new News Feed”?)
>> 4. Be Negative & Rude – Go Ahead, Call People Names!
Do you think your customers are rude or jerks?
Then tell them about it on your Facebook page!
Call them names, cuss them out — they’ll love it!
It’s even better if you mention them by name when being rude — go ahead: make it personal!
Or perhaps you want to rail on your competitors — post negative status updates about how crappy they are.
It’s ok — your fans are probably thinking it to, they just need you to say it!
Remember: it’s YOUR page so you can say whatever you want however you want… right?
>> 5. Be Salesy & Pushy – People Love That!
It’s a pretty well known fact that your fans love nothing more than to see an unending stream of sales pitches in their news feed!
So who cares about being personal or building relationships!
Social media is all about marketing — so get out there & post nothing but sales pitches.
Never offer any value to your followers — just post links to your products — or even better, affiliate products you’re pushing!
People will love the fact that you’re just getting to the point & not building a community — trust me!
Go Get ‘Em!
Now you have a full understanding of how to quickly lose your fans.
So get out there and start losing fans ASAP!
Can’t figure out what to post on your Facebook page?
You’re not alone.
In fact, I bet if we surveyed all the fan page owners out there, they’d all admit that sometimes they have no clue what to post on their pages.
Not a problem!
Below are 11 ways to generate fresh content ideas for your Facebook page — and to start posting awesome content again today!
1. Read other Blogs
No matter what niche your in, there’s always someone else out there writing about your topic.
So watch what’s trending and find a way to leverage the content or topic ideas for your page.
Here’s a great way to find blogs in your niche
2. Answer a Frequently Asked Question
Whether you’re running a page for a product or service — or one based around a topic — you can always find a common question people are asking and then answer it on your page.
I’ve mentioned Quora as a content resource before — but I think it’s still underused in this manner.
There are literally 1000s of questions being asked on the site everyday — on almost every topic. So find a question that’s in your niche and post it to your page.
You could either ask your fans to answer it or answer it yourself.
3. Record a Video
People love videos — especially short videos that help answer a question.
Remember: there are things you do without thinking that other people are struggling with. They need your help!
Record a weekly 3-minute screencast video showing others how to do the activity.
(I’d recommend Snagit for screencasts — it’s super easy to use.)
4. Interview Experts
One of the best ways to create content — and drive traffic to your site/page — is to interview someone in your niche.
You can do this via Skype or Google+ — or any other video capture tool.
You can also just record the audio & turn it into a podcast.
Don’t have equipment to record audio or video? Then just interview via email & post as a blog post… like this.
5. Start a Podcast
I’m a huge fan of podcasting. I listen to 3-4 hours of podcasts per day and have 3-4 podcasts of my own on different subjects.
You can start a podcast with a mic & a site like Spreaker and you’re on your way.
Or just use your smart phone to record via Spreaker and there is no cost to you. The important thing is delivering valuable content your followers will learn from & enjoy.
6. Ask Questions
The most engaging types of posts we publish on our page are questions.
People just love to offer their input!
But keep your question short & easy to answer. If your fans can answer in 3 words or less, then you’re doing it right.
7. Share a Post from Leaders
There are thought leaders people look to for advice in every niche
Sharing a post from a niche-specific thought leader’s blog or fan page is a great way to:
show love to the thought leader
acknowledge the importance of the niche
show your followers that you’re not just a broadcaster of your own content
8. Say Thank You!
Did you just hit a milestone in your Like count? Or maybe you got a good review recently?
Sometimes just saying “Thank You” to your fans is content enough. Not only does it give you something to post — but it also spreads good will to your followers.
And hopefully they’ll return the favor by liking or commenting on your post.
9. Re-Share an Old Blog Post
Fan page owners who blog — myself included — tend to post a link to their blogpost once (right after they publish it) and then never post it again.
If you only post your article once, then you’re missing all the fans who happened not to be on Facebook that day.
Don’t you think they want to read your post too?
You’ll notice on the Post Planner Facebook page we are constantly re-sharing posts from months ago — as long as the content is still relevant, of course.
So feel free to re-share your old posts — just make sure a it’s been a week or so before re-posting.
10. Share a Quote
People love to be inspired & they love to laugh.
So share a quote from a known leader or comic.
You can do this via a text update or an image. I’d recommend mixing it up — as mentioned in my post about increasing engagement.
11. Write a List Post
I bet you’re reading this blogpost right now because you read the headline & knew it was a list.
That’s because people love lists. Especially when they offer multiple ways to solve a problem.
My advice though is to keep them short. Once you get above 15 items in the list, people tend to skim through your post & move on.
That said, if you’re gonna go big then GO BIG — as we did in our blog post about 100 Facebook Interest Lists – which is still our all time most visited blogpost.
Hopefully these 11 tips will inspire tons of ideas and help you come up with some awesome Facebook posts.
Do you have a tip you’d add to this list?
Ok so maybe that headline was a bit harsh — but let’s just be honest with each other… Your Facebook Page sucks. I’m not saying you suck personally, don’t confuse things here. I’m just saying that most people marketing their business on Facebook are doing a poor job with their pages. And they need a wake-up call!
5 Reasons Your Facebook Page Sucks
I could probably list 100 items here — but I’m going to keep it simple and list the Top 5 reasons your Facebook page sucks.
>> 1. Your Cover Photo Sucks
I’m probably beating a dead horse here — but it’s just too important to ignore. Your cover photo is the first thing new visitors see on your page — and the image potential fans see in “Like Stories” about your page (in the news feed). So do your due diligence & make sure you put up (1) a quality image that (2) follows all of Facebook’s rules. Here are some free resources for you regarding cover photo best practices:
Test your cover photo against the 20% text rule.
20 Awesome and Inspiring Cover Photos
3 Point Check List for great Cover Photos
>> 2. Your Profile Picture Sucks
After someone Likes your page, they’ll probably never visit it again. Which means your only real branding opportunity with these fans is via posts in the news feed. Guess what your biggest branding opportunity on your posts is? Yep, your profile pic. So make it stand out! Make it representative of your brand so fans can easily recognize you — and not mistake you for some random page they’re not connected with. I recently wrote a fan page review for Rod’s Racers and pointed out that their profile was not optimized — and that it was hurting them more than helping them. I’m happy to see they’ve changed it — check out the before & after: As you can see, their old profile pic contained a bunch of useless text & a phone number no one could read. Their new profile image is much cleaner & will be much easier for fans to recognize & notice.
>> 3. Your Page URL Sucks
If you want your page to really suck & look unprofessional, then by all means — never claim your vanity URL! But if you want to have an easy-to-find & easy-to-share URL that looks branded & professional, then you should claim it immediately! For example, which of these URL’s would you rather share with your customers & potential customers? This one:
Or this one:
Which one do you think is easier to share in print, videos, etc.? Which one do you think is easier for potential customers to remember? To claim your vanity URL, just head to: www.facebook.com/username Once there you can claim URL’s for all of your pages that qualify. Do note that Facebook typically requires your page to have 25 Likes before claiming a vanity URL — although sometimes I’ve been able to claim a URL without that minimum.
>> 4. Your Content Strategy Sucks
Do you have a goal with your page? Are you looking for more Likes? Are you trying to grow an email list? Are you wanting to drive traffic to your website? All of these are important pieces of a successful Facebook page — but if you aren’t strategically planning your efforts, what’s the point? For help on figuring out what to post on your page, check out these resources:
3 Essential Ingredients of an Enticing Facebook Post
5 Posts to Increase Engagement
Give your Page Mouth-to-Mouth with 3 posts per day
>> 5. Your Customer Service Sucks
Your Facebook page isn’t just about marketing your product & getting people to click on links. A huge portion of what happens on a page is customer service oriented. As the “Community Manager” of your page, you need to have customer service top of mind when responding to comments, posts & messages. Are you polite? Are you responding in a timely manner? We just recently witnessed the meltdown of the Amy’s Bakery page and how to NOT be customer friendly on Facebook. And while we might get a good laugh from it, we should really learn from the debacle. Here are some customer service tips to remember:
Always respond positively — avoid negative words or sarcasm
Respond in a timely manner — people expect a response within 24 hours, usually sooner
Never post negative updates.
Use names when replying — people love to read their names!
I hope this wake-up call worked. Remember — our #1 goal at Post Planner is to make you a master of the Facebook domain. And not just for the next couple months. Facebook will be the go-to place for online marketing for the foreseeable future. Let’s make sure you’re set up to benefit from it for years to come! It all starts with not sucking!
I love your shows
you should also share your voice messages on http://voisak.com