https://www.spreaker.com/podcast/making-big-shifts--7445466enEntrepreneurshipCopyright cfrhttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ff1fc71af9bb095af3d8bbca361c009e.jpghttps://www.spreaker.com/podcast/making-big-shifts--7445466Fri, 09 Oct 2026 00:23:52 +0000cfrcfrfeeds@spreaker.comMaking BIG Shifts is a growth and decision-making podcast for founders and operators, hosted by strategic integrator and founder of MKTG Reboot, Josh Anderson. Each episode features real operators, founders, and leaders unpacking the hard parts of...truef923036c-51ae-5eb8-b48d-8e7f84d5aa51episodichttps://www.spreaker.com/episode/winning-complex-healthcare-deals-positioning-buying-groups-the-cost-of-inaction--75658243d419f308-90f2-4187-bbfb-87f405b6b045Tue, 06 Oct 2026 14:35:57 +0000cfrWhy do good healthcare products still get stuck in endless meetings, delayed decisions, and deals that suddenly disappear?Fred Sheffield has spent his career helping healthcare and health tech companies navigate that exact problem.Fred is the Chief...1790falsefullhttps://www.spreaker.com/episode/your-business-is-successful-so-why-are-you-still-trapped-in-it--75658244905060a6-3257-4103-95f7-961a0854acb4Mon, 28 Sep 2026 17:22:37 +0000cfrMost entrepreneurs start businesses because they want freedom. Years later, many discover they’ve created the exact opposite.In this episode, I sit down with Luke Mardigian, co-author of Exit Without Selling, to talk about owner dependence and why...1638falsefullhttps://www.spreaker.com/episode/50-buyers-3-years-and-one-exit-what-it-really-takes-to-sell-a-business--75658285When do you want to sell?
What number do you need?If an exit might be somewhere in your future, start thinking about it long before you actually want out.]]>bbfc039b-4705-4260-8a00-654c45d44da9Mon, 21 Sep 2026 14:14:54 +0000cfrMost entrepreneurs spend years thinking about how to build a business.Far fewer think seriously about what it takes to leave one.Chris Slocumb built her agency over more than two decades before beginning a three-year exit journey that included roughly...When do you want to sell?
What number do you need?If an exit might be somewhere in your future, start thinking about it long before you actually want out.]]>1411falsefullhttps://www.spreaker.com/episode/does-your-business-actually-own-you--7565826669937fb2-d8b5-4534-ae83-9c276c17c415Mon, 14 Sep 2026 15:31:15 +0000cfrMost entrepreneurs start businesses because they want more freedom.Then the company grows, the team grows, the responsibilities grow, and suddenly every important decision still comes back to the owner.Dan Paulson calls it The Owner’s Trap.Dan is an...1987falsefullhttps://www.spreaker.com/episode/why-more-ai-data-won-t-automatically-grow--756582914e43998e-66b4-4326-950c-5981eaec6180Tue, 08 Sep 2026 18:28:22 +0000cfrMore AI. More data. More technology.But does any of that automatically create more revenue?Not even close.I sat down with James Roth, CRO of ZoomInfo, for a wide-ranging conversation about what the next era of sales and marketing actually looks...2645falsefullhttps://www.spreaker.com/episode/when-should-you-quit-a-7-time-founder-on-pivoting-failure-finding-product-market-fit--7565824725562a6c-524f-489e-aa1e-158129ab42c3Thu, 03 Sep 2026 06:25:00 +0000cfrEntrepreneurs are constantly told to keep going.But what happens when persistence becomes stubbornness?Nuri Otus has built seven companies, experienced successful pivots, raised capital, shut down ideas that weren’t working, and is now building DUO,...2229falsefullhttps://www.spreaker.com/episode/stop-relying-on-referrals-build-a-sales-pipeline-you-can-actually-predict--75658263546dd48e-be79-4c8d-aced-5a61258c4ed0Mon, 31 Aug 2026 16:37:28 +0000cfrReferrals are fantastic, but they shouldn’t be your entire growth strategy.I sit down with Craig Lowder, author of Smooth Selling Forever, to break down how businesses can create a more predictable pipeline by bringing sales and marketing together.We...1557falsefullhttps://www.spreaker.com/episode/big-risks-failure-gritt-what-it-takes-to-win-in-business--75658250d2f45aab-945f-4fa2-a7ea-1410a2725f74Tue, 25 Aug 2026 15:32:08 +0000cfrBig results usually require big bets, but how do you know when to keep pushing, when to pivot, and when you’re just being stubborn?Shawn Burcham went from labeling boxes at his kitchen table and selling chicken breading out of his garage to building a...1694falsefullhttps://www.spreaker.com/episode/stop-chasing-leads-the-relationship-strategy-that-actually-drives-growth--756582528caccec5-d508-4fcb-9b8f-cd629269cacdTue, 18 Aug 2026 16:58:28 +0000cfrBusinesses pour money into finding new customers, but some of the biggest growth opportunities may already be sitting inside the relationships we have.I sit down with Jamie Shibley, CEO of The Expressory and author of Relationship First: Strategic...1616falsefullhttps://www.spreaker.com/episode/what-do-you-build-after-success-stops-feeling-meaningful--75658275976ec7d1-91db-4487-aed2-fca63000d136Mon, 10 Aug 2026 14:50:00 +0000cfrJermaine Ee spent years building companies, exploring new industries, and chasing the traditional definition of entrepreneurial success.Then that definition stopped feeling meaningful.In this episode of Making Big Shifts, Jermaine shares the personal...1222falsefullhttps://www.spreaker.com/episode/why-most-ai-copywriting-fails-to-persuade--75658279https://hypermediamarketing.net.]]>31a806cc-63bd-46d1-b165-5bc87d2b5ba6Tue, 04 Aug 2026 19:19:26 +0000cfrAI knows a tremendous amount about copywriting. The real challenge is getting it to produce the right copy for the right audience.In this episode, I talk with Tyler Cook, founder of Hyper Media Marketing and author of Persuasion by Design, about the...https://hypermediamarketing.net.]]>1580falsefullhttps://www.spreaker.com/episode/why-live-streaming-could-become-marketing-s-next-big-shift--756582867cacde32-f2e2-436e-a491-98e438fce925Fri, 31 Jul 2026 18:00:19 +0000cfrLive streaming is moving far beyond concerts, webinars, and basic social broadcasts.In this episode, I talk with John Petrocelli, founder and CEO of Bulldog DM, about how live video is becoming a powerful tool for audience engagement, brand...1777falsefullhttps://www.spreaker.com/episode/stop-selling-dammit-why-pressure-is-killing-your-deals--75658299f323e87a-d665-4b14-93fc-740fea2bdb22Tue, 21 Jul 2026 13:43:02 +0000cfrThe harder you chase a sale, the more buyers tend to pull away.Nancy Kay Coy, author of Stop Selling, Dammit!, joins Making BIG Shifts to explain why pressure, scripts, and aggressive closing tactics are becoming less effective with today’s informed...1851falsefullhttps://www.spreaker.com/episode/how-to-stop-building-a-business-that-owns-you--756582462738815e-840a-448f-8aef-07f9efef4f4fMon, 13 Jul 2026 15:43:07 +0000cfrWhat if your business is actually stealing your freedom?Josh Anderson sits down with entrepreneur Justin Lund to discuss the lessons he learned through addiction, recovery, entrepreneurship, and building systems that buy back your time.They cover...2834falsefullhttps://www.spreaker.com/episode/the-revenue-trap-why-more-income-doesn-t-always-create-wealth--75658245f66cceea-692e-4dfd-8d42-be56fd0fc5d1Tue, 07 Jul 2026 13:51:10 +0000cfrMost entrepreneurs are chasing more revenue, but Phil Calandra says that may be the trap.After making his first million dollars, Phil found himself during the 2009 financial crisis with payroll due, his mom’s name at the top of the list, and only...1806falsefullhttps://www.spreaker.com/episode/stop-buying-yourself-a-job-how-to-build-a-business-buyers-actually-want--75658303c9f13c47-2bc2-4126-82ef-22de4116ea7bTue, 30 Jun 2026 16:05:49 +0000cfrAre you building a valuable company, or have you simply created a demanding job for yourself?Muriel Touati, founder of Exit 3D Studio, joins me to explain the structural problems that can make a business difficult or impossible to sell.We dig into...1711falsefullhttps://www.spreaker.com/episode/how-zapier-really-started-yc-rejection-100-beta-and-ai-s-big-shift--75658256• Building Zapier from a real personal frustration with software integration• Why YC rejected them the first time, and what changed• The second application that unlocked everything• How a rough $100 beta validated product market fit instantly• Why imperfect products often reveal truth faster than polished ones• The evolution from early founder execution to large-scale leadership• How AI is fundamentally changing automation and software creationIf you’re a founder, operator, or builder, this episode is about one thing: execution beats planning.Listen through for Wade’s perspective on shipping early, avoiding analysis paralysis, and learning directly from reality instead of assumptions.#Zapier #WadeFoster #StartupStories #AI #Automation #Founders #Entrepreneurship #ProductMarketFit #YC #BusinessPodcast]]>54f164db-eb08-47e6-820d-8295a05288d9Mon, 22 Jun 2026 17:15:09 +0000cfrWade Foster, CEO and co-founder of Zapier, walks through the real origin story of how a hackathon project in Missouri became a $200M+ automation platform powering thousands of integrations and hundreds of employees.This episode covers the unfiltered...• Building Zapier from a real personal frustration with software integration• Why YC rejected them the first time, and what changed• The second application that unlocked everything• How a rough $100 beta validated product market fit instantly• Why imperfect products often reveal truth faster than polished ones• The evolution from early founder execution to large-scale leadership• How AI is fundamentally changing automation and software creationIf you’re a founder, operator, or builder, this episode is about one thing: execution beats planning.Listen through for Wade’s perspective on shipping early, avoiding analysis paralysis, and learning directly from reality instead of assumptions.#Zapier #WadeFoster #StartupStories #AI #Automation #Founders #Entrepreneurship #ProductMarketFit #YC #BusinessPodcast]]>2193falsefullhttps://www.spreaker.com/episode/the-strategy-that-turns-experts-into-authorities--75658304https://indiebooksintl.com
Listen now if you are an entrepreneur, consultant, agency owner, or expert who knows there is a bigger story inside your business.#MakingBigShifts #MarketingReboot #BusinessBooks #AuthorityMarketing #Entrepreneurship #Storytelling #PersonalBranding #ThoughtLeadership
]]>69179974-cb62-46f4-bae4-5330781c959aThu, 18 Jun 2026 17:02:47 +0000cfrWhat if your book was not just something you sold, but one of the most powerful marketing tools your business could ever have?In this episode of Making BIG Shifts, Josh Anderson sits down with Henry DeVries, publisher of Indie Books International,...https://indiebooksintl.com
Listen now if you are an entrepreneur, consultant, agency owner, or expert who knows there is a bigger story inside your business.#MakingBigShifts #MarketingReboot #BusinessBooks #AuthorityMarketing #Entrepreneurship #Storytelling #PersonalBranding #ThoughtLeadership
]]>1704falsefullhttps://www.spreaker.com/episode/the-career-trap-almost-every-high-performer-falls-into--75658287#MakingBigShifts #Leadership #Burnout #Entrepreneurship #HighPerformance #CareerGrowth #Healthcare #DirectPrimaryCare #BusinessStrategy
]]>04b643b8-3f0a-4295-ae4a-e3fffa78949bMon, 15 Jun 2026 18:15:58 +0000cfrMost high performers don’t burn out because they fail. They burn out because they succeed at the wrong game.In this episode of Making BIG Shifts, Josh Anderson sits down with Monica McKitterick, nurse practitioner, CEO of Impact Family Wellness, and...#MakingBigShifts #Leadership #Burnout #Entrepreneurship #HighPerformance #CareerGrowth #Healthcare #DirectPrimaryCare #BusinessStrategy
]]>1647falsefullhttps://www.spreaker.com/episode/the-1m-mistake-that-taught-this-founder-to-focus--75658298Connect with today’s speakers:
Graeme Barlow: https://www.graemebarlow.com/
FounderLink: https://www.founderlink.com/
#MakingBIGShifts #Entrepreneurship #FounderAdvice #StartupGrowth #BusinessGrowth #Leadership #ScalingBusiness #Fundraising #AIinBusiness
]]>8617e3c9-6fab-4ee9-a56a-c894f6a708a1Wed, 10 Jun 2026 15:12:00 +0000cfrIn this episode of Making BIG Shifts, host Josh Anderson sits down with Graeme Barlow, four-time founder, CEO of Iversoft, and founder of FounderLink and Barlow Consulting, to talk about the hard lessons that come from building, scaling, and selling...Connect with today’s speakers:
Graeme Barlow: https://www.graemebarlow.com/
FounderLink: https://www.founderlink.com/
#MakingBIGShifts #Entrepreneurship #FounderAdvice #StartupGrowth #BusinessGrowth #Leadership #ScalingBusiness #Fundraising #AIinBusiness
]]>2328truefullhttps://www.spreaker.com/episode/how-less-work-made-him-double-the-money--75658290eb65deb8-9bb3-4a03-b10f-24060df91763Sat, 30 May 2026 22:01:44 +0000cfrIn this episode of Making BIG Shifts, Jonathan David Lewis, President and Partner at McKee Wallwork and author of The Rebuilders, shares why the best leaders know when to say no, how to lead through disruption, and why rebuilding yourself is the first...1432falsefullhttps://www.spreaker.com/episode/how-to-fix-your-entire-team-in-1-hour-only--75658274b3144b27-baae-4c65-a4b0-9389b2dc689dThu, 21 May 2026 14:23:52 +0000cfrIn this episode of Making BIG Shifts, host Josh Anderson sits down with Dusty Holcomb, leadership strategist, founder and CEO of Arcqus Group, and host of the Leadership Unlocked podcast. After 21 years inside the American Automobile Association and a...1773falsefullhttps://www.spreaker.com/episode/why-sounding-unique-is-killing-your-business--75658273If you are a founder, marketer, or operator trying to stand out in a crowded category, this episode gives you a clear and grounded framework to figure out what makes you different and how to protect it.]]>3387772c-6424-41cd-9d26-4ab11e1526ceSat, 16 May 2026 00:02:48 +0000cfrIn this episode of Making BIG Shifts, host Josh Anderson sits down with Barry LaBov, founder of LaBov Marketing Communications and Training and author of The Power of Differentiation. With 45 years of experience, Barry has worked with iconic brands...If you are a founder, marketer, or operator trying to stand out in a crowded category, this episode gives you a clear and grounded framework to figure out what makes you different and how to protect it.]]>1708falsefullhttps://www.spreaker.com/episode/ai-ceo-reveals-why-google-is-dying-your-business-is-next--756583107a47d254-19d0-4748-8128-f5bdae061b18Fri, 01 May 2026 23:27:53 +0000cfrIn this episode of Making BIG Shifts, we are joined by Vlad Pivnev, CEO of Stivi and co-founder of Acoda, a leader helping businesses integrate AI into their marketing and sales strategies to drive real growth.Vlad brings over sixteen years of...1850falsefullhttps://www.spreaker.com/episode/how-to-stay-in-control-around-people-who-trigger-you--756582780ebc6aab-5d53-4af6-a8ac-72f1b26bdee0Tue, 28 Apr 2026 17:54:48 +0000cfrIn this episode of Making BIG Shifts, Josh Anderson sits down with Dr. Barry Davis, a college baseball coach with over 35 years of experience and the author of Old Dog New Tricks.Dr. Davis shares lessons from decades of coaching and leadership,...1862falsefullhttps://www.spreaker.com/episode/the-cheat-code-high-performers-use-but-never-talk-about--75658292369e58d2-92bb-462b-8645-1d2524a9af0cSun, 26 Apr 2026 16:58:02 +0000cfrIn this episode of Making BIG Shifts, Josh Anderson sits down with Siegfried “Jay” Tiegs, a 27-year U.S. Army veteran, leadership coach, and author of Life on Offence: Do Hard Things.Jay shares his journey from a difficult childhood and long military...1579falsefullhttps://www.spreaker.com/episode/the-5-pillars-of-elite-teams-and-emotional-intelligence--756582978c2fd889-6318-4a84-a6f4-44e2075b78c3Thu, 23 Apr 2026 12:52:14 +0000cfrIn this episode of Making BIG Shifts, host Josh Anderson sits down with Dr. Barry Davis, longtime college baseball coach and author of Old Dog New Tricks, to discuss the leadership principles that transform struggling teams into elite programs.After...1652falsefullhttps://www.spreaker.com/episode/discipline-high-performance-and-the-execution-reliability-index--7565830584792a74-3c5b-4980-a865-39f2decb2bd7Thu, 16 Apr 2026 10:24:02 +0000cfrIn this episode of Making BIG Shifts, host Josh Anderson sits down with Dre Baldwin, former professional basketball player and founder of Work On Your Game, to discuss how discipline, structure, and execution drive elite performance in business and...1676falsefullhttps://www.spreaker.com/episode/leadership-stress-identity-shifts-navigating-entrepreneur-crossroads--75658314a6002a00-f3a4-448d-83a4-b2099f79f5efMon, 13 Apr 2026 09:00:00 +0000cfrIn this episode of Making BIG Shifts, host Josh Anderson sits down with Rabbi Ezra Max, a coach, creative strategist, and leadership advisor who helps entrepreneurs navigate complex decisions, high-pressure environments, and personal transformation....3106falsefullhttps://www.spreaker.com/episode/the-musk-way-signal-vs-noise-elon-musk-s-playbook--75658320]]>04fc1b8b-ec76-4627-b4c3-55d7aee741a8Thu, 09 Apr 2026 11:00:56 +0000cfrIn this episode of Making BIG Shifts, host Josh Anderson sits down with Alejandro Sahuquillo, author of The Musk Way: Cracking Elon Musk’s Playbook to Disrupt Any Market. Alejandro shares the story behind writing his book and the deep research he...]]>1773falsefullhttps://www.spreaker.com/episode/building-a-hell-yes-offer-that-scales-profit--75658269725fb061-f6eb-432c-8ab6-5ca6cac4aa9dMon, 06 Apr 2026 10:39:29 +0000cfrIn this episode of Making BIG Shifts, host Josh Anderson sits down with Jessica Miller, a business coach who helps entrepreneurs uncover hidden money in their businesses and dramatically increase profitability. Jessica shares her journey from...1595falsefullhttps://www.spreaker.com/episode/freelancing-scaling-an-agency-ai-marketing--75658257]]>50c777b4-d6d4-485c-8125-570911182220Thu, 02 Apr 2026 09:00:00 +0000cfrIn this episode of Making BIG Shifts, host Josh Anderson sits down with Hannah Mizelle, founder of Agency 102, to talk about the journey from freelance marketing consultant to running a growing marketing agency. Hannah shares the story behind starting...]]>1245falsefullhttps://www.spreaker.com/episode/messaging-storybrand-marketing-that-drives-revenue--756583172b7c9110-338d-4a85-a238-b9fd0583250cThu, 26 Mar 2026 09:00:00 +0000cfrIn this episode of Making BIG Shifts, we sit down with Ali Garbero, brand messaging specialist and founder of Write Brand Marketing, to break down what truly makes marketing work—and why most businesses get it wrong. Ali shares her journey from a...1802falsefullhttps://www.spreaker.com/episode/seo-in-the-age-of-ai-schema-ai-search-authority-ranking-in-2026--7565826065611423-73a6-4ec0-8cfe-b039ecf349a1Mon, 23 Mar 2026 09:00:00 +0000cfrIn this episode of Making BIG Shifts, host Josh Anderson sits down with Ross Goldberg, founder of Immortal Marketing and author of Authority Website Schema: The Complete Schema Markup Implementation Guide for Entrepreneurs and Authors. Ross shares his...1783falsefullhttps://www.spreaker.com/episode/ai-agents-marketing-automation-the-future-of-work--75658301f9dc3ace-cfa3-452c-afff-8022746dcc6eTue, 17 Mar 2026 09:01:01 +0000cfrIn this episode of Making BIG Shifts, we sit down with Seva Ustinov, CEO of Plurio AI, an AI agent platform transforming how performance marketers manage campaigns and optimize results. Seva shares his journey from building a marketing agency to...1928falsefullhttps://www.spreaker.com/episode/leading-in-the-ai-era-ceo-leadership-and-blind-spots--75658308cd8bfe75-7fc2-441a-a5c0-f8ecb9ef5d14Thu, 12 Mar 2026 10:00:00 +0000cfrIn this episode of Making BIG Shifts, Josh Anderson sits down with Bill Miller, CEO advisor, Zabooom, co-founder, and author of What Every CEO Must Know. Bill shares the real challenges first-time CEOs face, from leadership blind spots and...2797falsefullhttps://www.spreaker.com/episode/ultimate-winning-strategies-playing-to-win--75658282f974325f-c158-4fdd-98d0-50d198819b24Mon, 09 Mar 2026 10:00:01 +0000cfrIn this episode of Making BIG Shifts, host Josh Anderson interviews Joel Block, a former professional blackjack player turned entrepreneur and CEO of the Advantage Player Institute. Joel shares his journey from the casino tables to the boardroom,...2069falsefullhttps://www.spreaker.com/episode/market-categories-competition-growth-strategy-with-april-dunford--756583163e7833e4-943e-493b-9bfa-7cd0c82d9bc1Thu, 05 Mar 2026 09:00:00 +0000cfrIn this episode of Making BIG Shifts, host Josh Anderson interviews April Dunford, a renowned positioning expert and author. They discuss the importance of market positioning, how it drives growth, and the common mistakes companies make in their...2288falsefullhttps://www.spreaker.com/episode/how-ai-accelerates-mastery-with-the-10-000-minute-mindset--75658296]]>83c91163-2e1c-40db-8193-562d1717d7c2Mon, 02 Mar 2026 09:00:00 +0000cfrIn this episode of Making BIG Shifts, host Josh Anderson interviews Brandon Tidd, author of 'The 10,000 Minute Mindset.' They discuss the transformative power of AI in learning and personal development, emphasizing the shift from traditional...]]>1640falsefullhttps://www.spreaker.com/episode/healthcare-today-healthcare-reform-insurance-outpatient-surgery--7565825468dbff2b-267b-4491-82d2-177b2c85a84bThu, 26 Feb 2026 09:00:00 +0000cfrIn this episode of Making BIG Shifts, host Josh Anderson speaks with Dr. Alejandro Badia, an orthopedic surgeon with over 30 years of experience. Dr. Badia discusses his book 'Healthcare from the Trenches', which outlines the challenges faced by...1897falsefullhttps://www.spreaker.com/episode/becoming-minimalist-minimalism-focus-what-truly-matters-with-joshua-becker--75658276963b96b2-ea18-4a8e-a335-c1b8d0f8411bMon, 23 Feb 2026 09:00:00 +0000cfrIn this episode of Making BIG Shifts, host Josh Anderson interviews Joshua Becker, founder of Becoming Minimalists and bestselling author. They discuss the principles of minimalism, the journey towards a minimalist lifestyle, and how minimalism can...1270falsefullhttps://www.spreaker.com/episode/what-strategy-is-building-true-strategic-systems--75658272]]>2413a21f-73ce-4cd3-b9fb-cfdc49e70502Mon, 16 Feb 2026 09:38:39 +0000cfrIn this episode of Making BIG Shifts, host Josh Anderson interviews Clayton Williams, a professor and bestselling author, about the intricacies of business strategy. Clayton shares his eclectic background, the journey that led him to write his book on...]]>2724falsefullhttps://www.spreaker.com/episode/dream-driven-entrepreneurship-launching-the-right-business-in-one-year--75658281]]>7b72f278-e168-4dc4-9119-bb0f8192959fThu, 12 Feb 2026 09:00:00 +0000cfrIn this episode of Making BIG Shifts, host Josh Anderson interviews Jason VanDevere, author of 'Dream Driven' and owner of Goal Crazy. Jason shares his entrepreneurial journey, the importance of finding a meaningful business idea, and his Dream-Driven...]]>1631falsefullhttps://www.spreaker.com/episode/the-four-pillars-of-profit-building-a-foundation-for-scalable-growth--756582840e535917-d1b5-41fd-bdf8-0a969a206254Mon, 09 Feb 2026 09:00:00 +0000cfrIn this episode of Making BIG Shifts, host Josh Anderson interviews Becky Amble, author of 'Grow or Die', who discusses the four pillars of profit essential for business growth. Becky emphasizes the importance of foundational strategies over quick...1627falsefullhttps://www.spreaker.com/episode/why-small-businesses-win-trust-collapse-out-humaning-big-brands--75658249b25bccf1-ef3c-4878-9439-c6002012b9acThu, 05 Feb 2026 09:00:00 +0000cfrIn this episode of the Making BIG Shifts podcast, host Josh Anderson welcomes marketing leader and author Shawna Suckow, who discusses her latest book, "Small Is Your Superpower." Shawna shares her journey from being a corporate buyer to becoming a...1659falsefullhttps://www.spreaker.com/episode/securing-the-future-of-online-identity-digital-trust-ai-agents--756582716e5d6b6b-00f9-4b0e-a4b9-95dce3adb563Mon, 02 Feb 2026 11:17:43 +0000cfrIn this episode of Making BIG Shifts, host Josh Anderson welcomes Ravi Bijlani, founder of KYXStart, to discuss the critical issue of digital trust in today's technology landscape. With over two decades of experience in identity verification and fraud...1447falsefullhttps://www.spreaker.com/episode/becoming-a-category-of-one-marketing-eminence-contrarian-positioning--75658302#leadership #entrepreneur #makingbigshifts #business #marketing #marketeminence]]>e9c36fea-3f09-416a-be20-76f734560aaeThu, 22 Jan 2026 14:35:37 +0000cfrIn this episode of Making BIG Shifts, host Josh Anderson welcomes David Newman, a certified speaking professional and author of the book "Marketing Eminence: 22 Strategies to Build a Bold, Personal Brand." David shares insights on how CEOs and...#leadership #entrepreneur #makingbigshifts #business #marketing #marketeminence]]>1608falsefullhttps://www.spreaker.com/episode/why-roi-isn-t-book-sales-using-books-to-drive-clients--75658289174a40bd-2505-4a7e-b310-de032deece0cTue, 20 Jan 2026 11:16:09 +0000cfrIn this episode of Making BIG Shifts, host Josh Anderson interviews Karen Strauss, founder of Hybrid Global Publishing. They discuss the evolution of publishing, the pros and cons of traditional versus self-publishing, and the importance of books in...1179falsefullhttps://www.spreaker.com/episode/relationship-driven-marketing-overcoming-fear-why-follow-up-wins--75658300ff32e9d8-b00c-4bd4-9ead-74c99ae8b34aMon, 19 Jan 2026 11:02:00 +0000cfrIn this episode of Making BIG Shifts, host Josh Anderson speaks with Jennifer Neitzel, a public speaker, business coach, and author, about the importance of relationship-driven marketing. Jen shares her journey from the mortgage industry to becoming a...1549falsefullhttps://www.spreaker.com/episode/escaping-the-golden-handcuffs-wealth-by-design--7565831320a916c3-3691-4ae5-968d-8e1010a6e373Mon, 12 Jan 2026 14:45:00 +0000cfrIn this episode of Making BIG Shifts, host Josh Anderson interviews Tyson Cobb, an orthopedic surgeon turned real estate investor and author of 'Wealth By Design.' They discuss Tyson's transition from medicine to real estate, the importance of...1535falsefullhttps://www.spreaker.com/episode/performance-training-leadership-fixing-broken-education--756583071f8be1f0-d4ee-437d-beac-e6e753f9e38aMon, 05 Jan 2026 09:00:01 +0000cfrIn this episode of Making BIG Shifts, host Josh Anderson speaks with Alex Kutsishin, founder of Fuel !nc, about the significant shifts in entrepreneurship and performance training. Alex shares his journey as a serial entrepreneur, emphasizing the...2640falsefullhttps://www.spreaker.com/episode/the-economics-of-progress-efficiency-and-repetition--75658295#entrepreneur #marketing #business #makingbigshifts #productivity]]>26ec0c58-0ce2-4f01-b92b-80885affbcc2Tue, 23 Dec 2025 09:02:00 +0000cfrIn this episode of Making BIG Shifts, host Josh Anderson speaks with Brian Potter, a senior fellow at IFP and author of 'The Origins of Efficiency.' They explore the historical context of efficiency, its principles, and its application across various...#entrepreneur #marketing #business #makingbigshifts #productivity]]>1211falsefullhttps://www.spreaker.com/episode/building-better-teams-waster-talent-and-worker-exploitation--756582880dd690ef-5215-4485-bdc3-a7a927e7880cFri, 19 Dec 2025 09:00:00 +0000cfrIn this episode of Making BIG Shifts, host Josh Anderson sits down with Sam Caucci, Founder of One Huddle and author of Wasted Talent: How Greed, Exploitation, and the Promise of the Future of Work Has Failed the Frontline—and a Plan to Fix It.Sam...1192falsefullhttps://www.spreaker.com/episode/ai-sales-relationship-building-modern-outreach--7565832151113e5c-6553-44ac-8bfd-a21a57580398Wed, 17 Dec 2025 11:47:01 +0000cfrIn this episode of Making BIG Shifts, Josh Anderson interviews Dylan Conroy, an author and podcaster, about the transformative impact of AI on business and sales. Dylan shares insights on how AI can enhance productivity, improve sales strategies, and...2025falsefullhttps://www.spreaker.com/episode/smarter-prospecting-trust-and-social-selling--75658251b6f94e7b-41d1-4d8e-ba96-d3cd9706ae75Fri, 12 Dec 2025 01:45:07 +0000cfrIn this episode of Making BIG Shifts, host Josh Anderson speaks with Brynne Tillman, co-author of The LinkedIn Edge. They discuss how to leverage LinkedIn for sales by focusing on four key pillars: branding, content engagement, networking, and...1839falsefullhttps://www.spreaker.com/episode/implementing-ai-avoiding-mistakes-designing--75658312a1509def-0e01-4985-823d-a458bb4dec0bFri, 12 Dec 2025 01:44:28 +0000cfrIn this episode of Making BIG Shifts, Josh Anderson and Vadim Peskov delve into the complexities of implementing AI in business. They discuss the importance of understanding the foundational aspects of AI, the role of humans in AI workflows, common...2072falsefullhttps://www.spreaker.com/episode/frictionless-customer-experience-through-ai-powered-agents--7565831526a3b036-7370-487b-99d0-72bb8f602e32Thu, 04 Dec 2025 09:00:00 +0000cfrIn this episode of Making BIG Shifts, host Josh Anderson interviews Nuri Otus, founder of KinetQ, a company focused on creating AI-driven personalized agents to enhance customer interactions. Nuri shares his journey from journalism to...1720falsefullhttps://www.spreaker.com/episode/ai-s-future-anticipatory-leadership-smarter-marketing-strategy--75658322e5c02cb3-b627-415e-9763-8e116074cdabWed, 26 Nov 2025 14:22:50 +0000cfrIn this episode of Making BIG Shifts, Josh Anderson sits down with Daniel Burrus—AI futurist, bestselling author, and strategic advisor to the Pentagon, Google, and Fortune 500 leaders—to break down the truth behind AI’s rapid rise. Daniel explains...1561falsefullhttps://www.spreaker.com/episode/big-shifts-goal-setting-high-performance--75658277#MarketingStrategy #MarketingPodcast #B2BMarketing #EntrepreneurMindset #GoalSetting#LeadershipDevelopment #BusinessCoaching #GaryWilbers #MakingBigShifts #MarketingReboot]]>4035991e-f152-47cb-8851-2d8181b8d203Fri, 21 Nov 2025 11:11:10 +0000cfrIn this episode of Making BIG Shifts, Josh Anderson talks with bestselling author, business coach, and entrepreneur Gary Wilbers about the biggest pivots in his career—from scaling a 15-store wireless business to selling it and reinventing his...#MarketingStrategy #MarketingPodcast #B2BMarketing #EntrepreneurMindset #GoalSetting#LeadershipDevelopment #BusinessCoaching #GaryWilbers #MakingBigShifts #MarketingReboot]]>1333falsefullhttps://www.spreaker.com/episode/innovation-in-modern-healthcare-innovation-patient-experience--756583114f171f1b-c157-4773-abce-4d9efaac3597Thu, 13 Nov 2025 15:37:49 +0000cfrIn this episode of Making BIG Shifts, Josh Anderson sits down with Andrew Lovewell, CEO of the Columbia Orthopedic Group, to break down what it really takes to build winning teams, deliver world-class patient satisfaction, and lead through massive...1553falsefullhttps://www.spreaker.com/episode/empowering-local-news-through-franchising-journalism--75658309#MarketingStrategy #MarketingPodcast #B2BMarketing #LocalNews #Entrepreneurship#Franchising #CommunityGrowth #BusinessInnovation #TapInto #MakingBigShifts]]>5630442a-2ba9-4131-817c-c78e3f33db61Thu, 06 Nov 2025 17:45:42 +0000cfrIn this episode of Making BIG Shifts, Josh Anderson talks with Michael Shapiro, founder and CEO of TAPinto and the Hyper Local News Network, about reinventing local journalism through franchising. Michael shares how a personal family moment sparked...#MarketingStrategy #MarketingPodcast #B2BMarketing #LocalNews #Entrepreneurship#Franchising #CommunityGrowth #BusinessInnovation #TapInto #MakingBigShifts]]>1495falsefullhttps://www.spreaker.com/episode/go-to-market-efficiency-fixing-growth-with-precision--75658306#MarketingPodcast #B2BMarketing #RevOps #GoToMarket#SalesEfficiency #PropensityModels #PipelineGrowth #PrivateEquity #MarketingReboot]]>9e1611e4-49b2-4a3c-9946-f0ecac2fa96eWed, 05 Nov 2025 09:00:00 +0000cfrIn this episode of Making BIG Shifts, Josh Anderson talks with Kunal Mehta—25-year GTM and RevOps leader—about the biggest efficiency gaps he’s uncovered across sales and marketing teams. Kunal breaks down the “magic number,” why so many companies...#MarketingPodcast #B2BMarketing #RevOps #GoToMarket#SalesEfficiency #PropensityModels #PipelineGrowth #PrivateEquity #MarketingReboot]]>1268falsefullhttps://www.spreaker.com/episode/bestselling-books-platform-power-why-every-entrepreneur-needs-a-book--75658283#MarketingStrategy #MarketingPodcast #B2BMarketing #BookMarketing #Entrepreneurship#AuthorJourney #LeadGeneration #BusinessGrowth #RobertAllen #MarketingReboot]]>6c78d0be-cf19-4412-a9ed-2c581dcdfa13Fri, 31 Oct 2025 09:00:00 +0000cfrIn this episode of Making BIG Shifts, Josh Anderson sits down with New York Times bestselling author Robert Allen to reveal how entrepreneurs can use a book to transform their brand, authority, and marketing strategy. Robert breaks down why most...#MarketingStrategy #MarketingPodcast #B2BMarketing #BookMarketing #Entrepreneurship#AuthorJourney #LeadGeneration #BusinessGrowth #RobertAllen #MarketingReboot]]>1758falsefullhttps://www.spreaker.com/episode/turning-strategy-into-a-20-minute-workflow--75658280]]>7d37aebd-d90a-4a09-901b-d6419251fb52Thu, 30 Oct 2025 14:38:15 +0000cfrIn this episode of Making BIG Shifts, Josh Anderson sits down with Eric Levine, founder of StratEngine AI, to unpack how AI is transforming strategic planning for consultants and business leaders. Eric shares the story behind leaving Meta, redefining...]]>1100falsefullhttps://www.spreaker.com/episode/purpose-driven-leadership-impacting-the-one--756582947d257476-056a-476c-98ea-cb0e5d6bcdfeMon, 27 Oct 2025 09:00:00 +0000cfrIn this episode of Making BIG Shifts, Josh Anderson sits down with bestselling author and keynote speaker Alex Demczak to explore the power of storytelling, integrity, and purpose-driven leadership. Alex shares how a humbling speaking moment reshaped...1236falsefullhttps://www.spreaker.com/episode/startup-pivots-building-faster-with-ai--75658293
]]>6b6bf262-6a7a-4302-8b6b-d5f6fc1b3947Thu, 23 Oct 2025 09:00:00 +0000cfrIn this episode of Making BIG Shifts, Josh Anderson sits down with Vadim Peskov—CEO of Diffco and advisor to multiple startups—to explore how founders can navigate pivots, validate ideas, and adapt quickly in today’s fast-moving tech landscape. Vadim...
]]>1578falsefullhttps://www.spreaker.com/episode/future-of-remote-work-building-culture-in-virtual-offices--756583196da51953-9dba-4f40-a845-c585d44e7c80Thu, 16 Oct 2025 09:00:00 +0000cfrIn this episode of Making BIG Shifts, Josh Anderson sits down with Katmai Tech CEO Erik Braund to break down how immersive collaboration tools are reshaping modern teams. Erik shares the pivotal moments that inspired Katmai, the challenges of building...1199falsefull