https://www.spreaker.com/podcast/the-message-matters-briefing--7400147
Shepard is a political strategist, communications consultant, sales manager, trainer, speaker, longtime coach and behavioral science practitioner who has spent decades studying a deceptively simple question: Why do some messages persuade while others fail?

His work is built around one enduring idea: "Being right isn't enough. You have to be heard."

Jay's Books - The Fallacy of the Rational Voter: Why the Message Matters --- and What Republicans Must Do to Win in the Behavioral Age https://www.amazon.com/dp/B0GT6PFT62

How Would Your Dog Vote?: Why the Message Matters https://www.amazon.com/dp/B0HCX59MMY]]>enMarketingCopyright Junction Consultinghttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/bd10abdde8d9e37109e8f93a88af3529.jpghttps://www.spreaker.com/podcast/the-message-matters-briefing--7400147Sat, 26 Sep 2026 02:31:58 +0000Junction ConsultingJunction Consultingfeeds@spreaker.comThe Message Matters Briefing will give you the ability to persuade effectively and not just be a robot spewing the talking points that aren't getting the job done. Shepard is a political strategist, communications consultant, sales manager, trainer,...
Shepard is a political strategist, communications consultant, sales manager, trainer, speaker, longtime coach and behavioral science practitioner who has spent decades studying a deceptively simple question: Why do some messages persuade while others fail?

His work is built around one enduring idea: "Being right isn't enough. You have to be heard."

Jay's Books - The Fallacy of the Rational Voter: Why the Message Matters --- and What Republicans Must Do to Win in the Behavioral Age https://www.amazon.com/dp/B0GT6PFT62

How Would Your Dog Vote?: Why the Message Matters https://www.amazon.com/dp/B0HCX59MMY]]>false7ed79519-39a3-5c5f-a7a3-2d2bb6cefac2episodic