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<rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:podcast="https://podcastindex.org/namespace/1.0" xmlns:media="http://search.yahoo.com/mrss/" version="2.0"><channel><title>TechBBQ'26: The Podcast</title><link>https://www.spreaker.com/podcast/techbbq-26-the-podcast--7378004</link><description><![CDATA[The BuildingBusiness Podcast returns to TechBBQ for the third year in a row — recording live from the conference floor in Copenhagen.<br /><br />Across two packed days, we sit down with founders, investors, operators, innovators and the people actually building what comes next.<br /><br />The format is simple: no polished corporate pitches, no rehearsed answers and no generic panel talk. Just real conversations about what people are building, what is working, what is failing, what they have learned along the way, and where they believe their industries are heading next.<br /><br />Recorded live at TechBBQ ’26 on August 26–27, the series captures the energy, ideas and people behind one of the Nordics’ most important startup and technology gatherings.<br /><br />*Connecting founders. Building the future.*]]></description><atom:link href="https://www.spreaker.com/show/7378004/episodes/feed" rel="self" type="application/rss+xml"/><language>en</language><category>Business</category><copyright>The BuildingBusiness Podcast</copyright><image><url>https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/65170e2921ab98a06a680dfd770072ce.jpg</url><title>TechBBQ'26: The Podcast</title><link>https://www.spreaker.com/podcast/techbbq-26-the-podcast--7378004</link></image><lastBuildDate>Wed, 30 Sep 2026 07:00:16 +0000</lastBuildDate><itunes:author>The BuildingBusiness Podcast</itunes:author><itunes:owner><itunes:name>The BuildingBusiness Podcast</itunes:name><itunes:email>live@thebbpod.com</itunes:email></itunes:owner><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/65170e2921ab98a06a680dfd770072ce.jpg"/><itunes:subtitle>The BuildingBusiness Podcast returns to TechBBQ for the third year in a row — recording live from the conference floor in Copenhagen.

Across two packed days, we sit down with founders, investors, operators, innovators and the people actually building...</itunes:subtitle><itunes:summary><![CDATA[The BuildingBusiness Podcast returns to TechBBQ for the third year in a row — recording live from the conference floor in Copenhagen.<br /><br />Across two packed days, we sit down with founders, investors, operators, innovators and the people actually building what comes next.<br /><br />The format is simple: no polished corporate pitches, no rehearsed answers and no generic panel talk. Just real conversations about what people are building, what is working, what is failing, what they have learned along the way, and where they believe their industries are heading next.<br /><br />Recorded live at TechBBQ ’26 on August 26–27, the series captures the energy, ideas and people behind one of the Nordics’ most important startup and technology gatherings.<br /><br />*Connecting founders. Building the future.*]]></itunes:summary><itunes:category text="Business"/><itunes:explicit>false</itunes:explicit><podcast:guid>e7fe9762-1c50-5909-bdf0-e974f3d8cda7</podcast:guid><itunes:type>episodic</itunes:type><item><title>TechBBQ '26 Ep. 6: When Success Becomes Your Biggest Weakness | Meta-Cognitive Leadership</title><link>https://www.spreaker.com/episode/techbbq-26-ep-6-when-success-becomes-your-biggest-weakness-meta-cognitive-leadership--75432760</link><description><![CDATA[What if success is actually one of the most dangerous things that can happen to a leader?<br />Live from TechBBQ 2026, Christian Arnø sits down with Nicolai, an experienced leadership advisor, coach and former McKinsey consultant, for a conversation about success, uncertainty, AI and the hidden weaknesses that can emerge when leaders become too comfortable with what already works.<br />Nikolai argues that the qualities that make a leader successful can eventually become the same qualities that stop them from adapting. Success creates confirmation, habits harden into assumptions, and uncertainty becomes something to avoid rather than explore.<br />As AI makes answers faster, cheaper and more accessible, the conversation shifts to a bigger question: if everyone can get answers, does leadership increasingly become about asking better questions?<br />The discussion develops into what we call meta-cognitive leadership — not just making decisions, but understanding the thinking and assumptions behind those decisions.<br />Great leaders still need to execute decisively. But they also need enough curiosity and playfulness to rethink the world around them when it changes.<br />Because sometimes your greatest strength can become your biggest weakness.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/75432760</guid><pubDate>Wed, 30 Sep 2026 07:00:03 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/75432760/main_audio.mp3" length="39010682" type="audio/mpeg"/><itunes:author>The BuildingBusiness Podcast</itunes:author><itunes:subtitle>What if success is actually one of the most dangerous things that can happen to a leader?
Live from TechBBQ 2026, Christian Arnø sits down with Nicolai, an experienced leadership advisor, coach and former McKinsey consultant, for a conversation about...</itunes:subtitle><itunes:summary><![CDATA[What if success is actually one of the most dangerous things that can happen to a leader?<br />Live from TechBBQ 2026, Christian Arnø sits down with Nicolai, an experienced leadership advisor, coach and former McKinsey consultant, for a conversation about success, uncertainty, AI and the hidden weaknesses that can emerge when leaders become too comfortable with what already works.<br />Nikolai argues that the qualities that make a leader successful can eventually become the same qualities that stop them from adapting. Success creates confirmation, habits harden into assumptions, and uncertainty becomes something to avoid rather than explore.<br />As AI makes answers faster, cheaper and more accessible, the conversation shifts to a bigger question: if everyone can get answers, does leadership increasingly become about asking better questions?<br />The discussion develops into what we call meta-cognitive leadership — not just making decisions, but understanding the thinking and assumptions behind those decisions.<br />Great leaders still need to execute decisively. But they also need enough curiosity and playfulness to rethink the world around them when it changes.<br />Because sometimes your greatest strength can become your biggest weakness.]]></itunes:summary><itunes:duration>1626</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/65170e2921ab98a06a680dfd770072ce.jpg"/><itunes:season>1</itunes:season><itunes:episode>6</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>TechBBQ ’26 Ep. 5: Can We Grow Real Fish Without Catching Fish? Cultivated Seafood Explained</title><link>https://www.spreaker.com/episode/techbbq-26-ep-5-can-we-grow-real-fish-without-catching-fish-cultivated-seafood-explained--75428137</link><description><![CDATA[What if we could produce real fish — without continuously catching fish?<br />Live from TechBBQ 2026, Christian Arnø sits down with Alexander Shepski, co-founder of Sea Growth, to talk about cultivated seafood, biotechnology and the future of food production.<br />Sea Growth is developing fish products by growing cells from fish eggs inside bioreactors. Unlike plant-based alternatives, the goal is to produce the same proteins and fatty acids found in conventional fish while reducing pressure on wild fish stocks.<br />The conversation explores whether cultivated seafood could be considered vegan, how the technology could help feed a growing population, why regulation may be a bigger obstacle than the science itself, and whether future food production could start looking more like brewing than farming.<br />Could this eventually become a completely normal way to produce seafood?<br />And if the biological product is essentially the same as fish — is it really artificial at all?]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/75428137</guid><pubDate>Tue, 29 Sep 2026 11:51:00 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/75428137/main_audio.mp3" length="32688004" type="audio/mpeg"/><itunes:author>The BuildingBusiness Podcast</itunes:author><itunes:subtitle>What if we could produce real fish — without continuously catching fish?
Live from TechBBQ 2026, Christian Arnø sits down with Alexander Shepski, co-founder of Sea Growth, to talk about cultivated seafood, biotechnology and the future of food...</itunes:subtitle><itunes:summary><![CDATA[What if we could produce real fish — without continuously catching fish?<br />Live from TechBBQ 2026, Christian Arnø sits down with Alexander Shepski, co-founder of Sea Growth, to talk about cultivated seafood, biotechnology and the future of food production.<br />Sea Growth is developing fish products by growing cells from fish eggs inside bioreactors. Unlike plant-based alternatives, the goal is to produce the same proteins and fatty acids found in conventional fish while reducing pressure on wild fish stocks.<br />The conversation explores whether cultivated seafood could be considered vegan, how the technology could help feed a growing population, why regulation may be a bigger obstacle than the science itself, and whether future food production could start looking more like brewing than farming.<br />Could this eventually become a completely normal way to produce seafood?<br />And if the biological product is essentially the same as fish — is it really artificial at all?]]></itunes:summary><itunes:duration>1362</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/bb6e236e7509a0338f1ce566922213d5.jpg"/><itunes:season>1</itunes:season><itunes:episode>5</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>TechBBQ '26 Episode 4: Can Humans Live to 200? Biosensors, Inflammation &amp; the Future of Longevity</title><link>https://www.spreaker.com/episode/techbbq-26-episode-4-can-humans-live-to-200-biosensors-inflammation-the-future-of-longevity--75408525</link><description><![CDATA[Can humans live to 200 years — and could understanding inflammation be one of the first steps toward getting there?<br />Live from TechBBQ 2026, Christian Arnø sits down with Filip, founder of Gnostic Technologies, for a conversation about biosensors, post-surgical care, inflammation, longevity and the future of human health.<br />Gnostic Technologies is developing technology designed to help doctors monitor inflammation in patients recovering from surgery, potentially identifying complications earlier and reducing unnecessary hospital readmissions.<br />But the conversation quickly moves beyond healthcare today.<br />What happens when biological monitoring becomes continuous? Could we eventually see exactly how our bodies respond to food, exercise, supplements and lifestyle choices? And if we become better at measuring the biological processes associated with aging, could longevity itself become something we actively manage?<br />The discussion goes from wearable biosensors and MedTech regulation to de-aging, longevity clinics, treating aging as a disease — and the strange possibility of one day being 200 years old while maintaining the biological body of someone much younger.<br />A conversation about measuring inflammation becomes a much bigger question about how far technology could ultimately extend the human lifespan.<br />]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/75408525</guid><pubDate>Mon, 28 Sep 2026 10:22:44 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/75408525/main_audio.mp3" length="18143234" type="audio/mpeg"/><itunes:author>The BuildingBusiness Podcast</itunes:author><itunes:subtitle>Can humans live to 200 years — and could understanding inflammation be one of the first steps toward getting there?
Live from TechBBQ 2026, Christian Arnø sits down with Filip, founder of Gnostic Technologies, for a conversation about biosensors,...</itunes:subtitle><itunes:summary><![CDATA[Can humans live to 200 years — and could understanding inflammation be one of the first steps toward getting there?<br />Live from TechBBQ 2026, Christian Arnø sits down with Filip, founder of Gnostic Technologies, for a conversation about biosensors, post-surgical care, inflammation, longevity and the future of human health.<br />Gnostic Technologies is developing technology designed to help doctors monitor inflammation in patients recovering from surgery, potentially identifying complications earlier and reducing unnecessary hospital readmissions.<br />But the conversation quickly moves beyond healthcare today.<br />What happens when biological monitoring becomes continuous? Could we eventually see exactly how our bodies respond to food, exercise, supplements and lifestyle choices? And if we become better at measuring the biological processes associated with aging, could longevity itself become something we actively manage?<br />The discussion goes from wearable biosensors and MedTech regulation to de-aging, longevity clinics, treating aging as a disease — and the strange possibility of one day being 200 years old while maintaining the biological body of someone much younger.<br />A conversation about measuring inflammation becomes a much bigger question about how far technology could ultimately extend the human lifespan.<br />]]></itunes:summary><itunes:duration>1134</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/65170e2921ab98a06a680dfd770072ce.jpg"/><itunes:season>1</itunes:season><itunes:episode>4</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>TechBBQ '26 Episode 3: What Happens When AI Becomes Your Sales Team?</title><link>https://www.spreaker.com/episode/techbbq-26-episode-3-what-happens-when-ai-becomes-your-sales-team--75353128</link><description><![CDATA[What if your best salesperson could be cloned — and deployed at scale in seconds?<br /><br />Live from TechBBQ 2026, Christian Arnø sits down with Wilma Hogansa from Adona, an AI platform being built to replicate top-performing sales and customer-support agents.<br /><br />The idea grew out of years of real sales data. Wilma and the team already had access to large volumes of recorded conversations through their CRM business — including calls from their strongest-performing sellers and support agents.<br /><br />The question became: could those patterns be used to train an AI agent capable of handling real conversations?<br />The conversation explores where AI actually belongs in sales, whether customers care if they are speaking to a human, and why repetitive cold outreach may be one of the first parts of the sales process to change dramatically.<br /><br />Wilma argues that AI can be extremely effective for initial contact, qualification and repetitive conversations, while more complex, relationship-driven sales still benefit heavily from human creativity and connection. Indsatte textBut the discussion quickly moves beyond AI-assisted selling.<br /><br />If an AI agent can eventually make huge numbers of calls simultaneously, consumers may need AI assistants of their own to screen those calls, negotiate offers and decide what is actually worth their attention.<br /><br />At that point, the salesperson could be AI.<br />The buyer could be AI.<br />And eventually, neither of them may even need human language to communicate. Indsatte textA conversation about cold calling turns into a much bigger question about the future of sales, human interaction — and what happens when AI starts negotiating with itself.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/75353128</guid><pubDate>Fri, 25 Sep 2026 11:26:46 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/75353128/riverside_edit_02_christian_the_buildingbusines.mp3" length="37566215" type="audio/mpeg"/><itunes:author>The BuildingBusiness Podcast</itunes:author><itunes:subtitle>What if your best salesperson could be cloned — and deployed at scale in seconds?

Live from TechBBQ 2026, Christian Arnø sits down with Wilma Hogansa from Adona, an AI platform being built to replicate top-performing sales and customer-support...</itunes:subtitle><itunes:summary><![CDATA[What if your best salesperson could be cloned — and deployed at scale in seconds?<br /><br />Live from TechBBQ 2026, Christian Arnø sits down with Wilma Hogansa from Adona, an AI platform being built to replicate top-performing sales and customer-support agents.<br /><br />The idea grew out of years of real sales data. Wilma and the team already had access to large volumes of recorded conversations through their CRM business — including calls from their strongest-performing sellers and support agents.<br /><br />The question became: could those patterns be used to train an AI agent capable of handling real conversations?<br />The conversation explores where AI actually belongs in sales, whether customers care if they are speaking to a human, and why repetitive cold outreach may be one of the first parts of the sales process to change dramatically.<br /><br />Wilma argues that AI can be extremely effective for initial contact, qualification and repetitive conversations, while more complex, relationship-driven sales still benefit heavily from human creativity and connection. Indsatte textBut the discussion quickly moves beyond AI-assisted selling.<br /><br />If an AI agent can eventually make huge numbers of calls simultaneously, consumers may need AI assistants of their own to screen those calls, negotiate offers and decide what is actually worth their attention.<br /><br />At that point, the salesperson could be AI.<br />The buyer could be AI.<br />And eventually, neither of them may even need human language to communicate. Indsatte textA conversation about cold calling turns into a much bigger question about the future of sales, human interaction — and what happens when AI starts negotiating with itself.]]></itunes:summary><itunes:duration>1566</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/65170e2921ab98a06a680dfd770072ce.jpg"/><itunes:season>1</itunes:season><itunes:episode>3</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>TechBBQ '26 Episode 2: Europe Has the MedTech — But Can It Get It to Market?</title><link>https://www.spreaker.com/episode/techbbq-26-episode-2-europe-has-the-medtech-but-can-it-get-it-to-market--75285073</link><description><![CDATA[Europe is producing world-class medical technology — but are regulation, limited access to capital and fragmented markets making it harder for European MedTech startups to actually succeed?<br /><br />Live from TechBBQ 2026, Christian Arnø sits down with Jack Eamon-Basken, Managing Partner at MedTech Bridge, to explore the difference between building and commercializing medical technology in Europe and the United States.<br /><br />With a background spanning biotechnology, pharma, MedTech and company leadership, Jack now helps European MedTech companies navigate the US market — from go-to-market strategy and reimbursement to regulatory pathways,<br /><br />investors and commercial networks. In this episode, we discuss:<br />• Why European MedTech companies increasingly look toward the US<br />• The difference between European and American go-to-market strategies<br />• Why FDA clearance is only one part of successfully entering the US<br />• Reimbursement, hospitals, insurers and understanding who actually pays<br />• Whether European regulation is slowing down innovation<br />• Why access to capital looks so different in the US<br />• AI and the future of medical technology<br />• Why European founders may need to think — and raise — much bigger<br /><br />One story captures the difference particularly well: Jack describes a European company looking to raise around $4.5 million in the US, only to essentially be told to come back when they could explain how they would use $50 million.<br />Europe has the science.<br />Europe has the talent.<br />The question is whether we are creating the conditions for the companies built here to scale here as well — or whether the next generation of European MedTech success stories will ultimately be commercialized somewhere else.<br /><br />🎙️ The BuildingBusiness Podcast — live from TechBBQ 2026<br />Subscribe for more conversations with founders, operators and people building the technologies shaping what comes next.<br /><br />#TechBBQ #MedTech #Startups #HealthcareInnovation #Entrepreneurship #Biotech #MedicalTechnology #StartupFunding #FDA #HealthTech #BuildingBusinessPodcast]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/75285073</guid><pubDate>Tue, 22 Sep 2026 07:00:03 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/75285073/riverside_edit_02_christian_the_buildingbusines.mp3" length="24358496" type="audio/mpeg"/><itunes:author>The BuildingBusiness Podcast</itunes:author><itunes:subtitle>Europe is producing world-class medical technology — but are regulation, limited access to capital and fragmented markets making it harder for European MedTech startups to actually succeed?

Live from TechBBQ 2026, Christian Arnø sits down with Jack...</itunes:subtitle><itunes:summary><![CDATA[Europe is producing world-class medical technology — but are regulation, limited access to capital and fragmented markets making it harder for European MedTech startups to actually succeed?<br /><br />Live from TechBBQ 2026, Christian Arnø sits down with Jack Eamon-Basken, Managing Partner at MedTech Bridge, to explore the difference between building and commercializing medical technology in Europe and the United States.<br /><br />With a background spanning biotechnology, pharma, MedTech and company leadership, Jack now helps European MedTech companies navigate the US market — from go-to-market strategy and reimbursement to regulatory pathways,<br /><br />investors and commercial networks. In this episode, we discuss:<br />• Why European MedTech companies increasingly look toward the US<br />• The difference between European and American go-to-market strategies<br />• Why FDA clearance is only one part of successfully entering the US<br />• Reimbursement, hospitals, insurers and understanding who actually pays<br />• Whether European regulation is slowing down innovation<br />• Why access to capital looks so different in the US<br />• AI and the future of medical technology<br />• Why European founders may need to think — and raise — much bigger<br /><br />One story captures the difference particularly well: Jack describes a European company looking to raise around $4.5 million in the US, only to essentially be told to come back when they could explain how they would use $50 million.<br />Europe has the science.<br />Europe has the talent.<br />The question is whether we are creating the conditions for the companies built here to scale here as well — or whether the next generation of European MedTech success stories will ultimately be commercialized somewhere else.<br /><br />🎙️ The BuildingBusiness Podcast — live from TechBBQ 2026<br />Subscribe for more conversations with founders, operators and people building the technologies shaping what comes next.<br /><br />#TechBBQ #MedTech #Startups #HealthcareInnovation #Entrepreneurship #Biotech #MedicalTechnology #StartupFunding #FDA #HealthTech #BuildingBusinessPodcast]]></itunes:summary><itunes:duration>1015</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/65170e2921ab98a06a680dfd770072ce.jpg"/><itunes:season>1</itunes:season><itunes:episode>2</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>TechBBQ '26 Episode 1: The Future of E-Commerce Is AI-Native</title><link>https://www.spreaker.com/episode/techbbq-26-episode-1-the-future-of-e-commerce-is-ai-native--75277894</link><description><![CDATA[What happens when AI stops being just a tool for e-commerce teams — and starts actually running parts of the business?<br /><br />Live from TechBBQ 2026, Christian Arnø sits down with Mark Daniel, entrepreneur, marketplace specialist and founder building a new generation of AI-native software for brands selling across platforms like Amazon, Walmart and TikTok Shop.<br />Mark has spent almost a decade helping companies sell through online marketplaces.<br />Now, he is taking that experience and building a vertical AI agent designed to handle everything from listings and advertising to creatives and marketplace compliance.<br />In this episode, we discuss:<br />• Why marketplace compliance is becoming a major problem for brands<br />• How one company lost roughly $500,000 after listings were blocked<br />• Why traditional e-commerce software may be replaced by AI-native tools<br />• Amazon, TikTok Shop and the continued growth of marketplaces<br />• Why Scandinavia still looks very different from the rest of Europe<br />• Whether there is room for a major Nordic marketplace<br />• How AI is changing product discovery and online shopping<br />• What happens when consumers start asking AI what to buy instead of searching Google<br />• How advertising and attribution could change when AI becomes the shopping interface Mark shares how his team discovered compliance as one of the biggest recurring pain points among marketplace sellers — including a case where missing documentation resulted in major lost revenue after products were taken offline.<br />The conversation then expands into a much bigger question: Where is e-commerce actually heading? Marketplaces continue to grow. TikTok Shop is changing shopping behavior. AI is changing search. And consumers may increasingly move from browsing websites to simply asking an AI assistant what they should buy.<br />If that happens, the entire e-commerce stack — search, advertising, product listings, attribution and marketplace optimization — may need to change with it.<br /><br />🎙️ The BuildingBusiness Podcast — live from TechBBQ 2026<br /><br />Subscribe for more conversations with founders, operators and people building the technologies shaping what comes next.<br /><br />#TechBBQ #Ecommerce #AI #Amazon #TikTokShop #Marketplace #ArtificialIntelligence #Startups #Entrepreneurship #SaaS #BuildingBusinessPodcast]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/75277894</guid><pubDate>Mon, 21 Sep 2026 11:17:33 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/75277894/riverside_edit_christian_the_buildingbusines.mp3" length="22046346" type="audio/mpeg"/><itunes:author>The BuildingBusiness Podcast</itunes:author><itunes:subtitle>What happens when AI stops being just a tool for e-commerce teams — and starts actually running parts of the business?

Live from TechBBQ 2026, Christian Arnø sits down with Mark Daniel, entrepreneur, marketplace specialist and founder building a new...</itunes:subtitle><itunes:summary><![CDATA[What happens when AI stops being just a tool for e-commerce teams — and starts actually running parts of the business?<br /><br />Live from TechBBQ 2026, Christian Arnø sits down with Mark Daniel, entrepreneur, marketplace specialist and founder building a new generation of AI-native software for brands selling across platforms like Amazon, Walmart and TikTok Shop.<br />Mark has spent almost a decade helping companies sell through online marketplaces.<br />Now, he is taking that experience and building a vertical AI agent designed to handle everything from listings and advertising to creatives and marketplace compliance.<br />In this episode, we discuss:<br />• Why marketplace compliance is becoming a major problem for brands<br />• How one company lost roughly $500,000 after listings were blocked<br />• Why traditional e-commerce software may be replaced by AI-native tools<br />• Amazon, TikTok Shop and the continued growth of marketplaces<br />• Why Scandinavia still looks very different from the rest of Europe<br />• Whether there is room for a major Nordic marketplace<br />• How AI is changing product discovery and online shopping<br />• What happens when consumers start asking AI what to buy instead of searching Google<br />• How advertising and attribution could change when AI becomes the shopping interface Mark shares how his team discovered compliance as one of the biggest recurring pain points among marketplace sellers — including a case where missing documentation resulted in major lost revenue after products were taken offline.<br />The conversation then expands into a much bigger question: Where is e-commerce actually heading? Marketplaces continue to grow. TikTok Shop is changing shopping behavior. AI is changing search. And consumers may increasingly move from browsing websites to simply asking an AI assistant what they should buy.<br />If that happens, the entire e-commerce stack — search, advertising, product listings, attribution and marketplace optimization — may need to change with it.<br /><br />🎙️ The BuildingBusiness Podcast — live from TechBBQ 2026<br /><br />Subscribe for more conversations with founders, operators and people building the technologies shaping what comes next.<br /><br />#TechBBQ #Ecommerce #AI #Amazon #TikTokShop #Marketplace #ArtificialIntelligence #Startups #Entrepreneurship #SaaS #BuildingBusinessPodcast]]></itunes:summary><itunes:duration>919</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/65170e2921ab98a06a680dfd770072ce.jpg"/><itunes:season>1</itunes:season><itunes:episode>1</itunes:episode><itunes:episodeType>full</itunes:episodeType></item></channel></rss>
