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Each episode picks one hot topic, from AI and app growth to media, measurement, and creativity, and unpacks it with industry experts so marketers know what’s changing, why it matters, and what to do next.]]></description><atom:link href="https://www.spreaker.com/show/7325772/episodes/feed" rel="self" type="application/rss+xml"/><language>en</language><category>Marketing</category><copyright>Copyright M+C Saatchi Performance</copyright><image><url>https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/f54fcc1b57bcfd2fc8ef57aa2728d2c5.jpg</url><title>The Performance+ Podcast</title><link>https://www.spreaker.com/podcast/the-performance-podcast--7325772</link></image><lastBuildDate>Tue, 08 Sep 2026 07:04:44 +0000</lastBuildDate><itunes:author>M+C Saatchi Performance</itunes:author><itunes:owner><itunes:name>M+C Saatchi Performance</itunes:name><itunes:email>feeds@spreaker.com</itunes:email></itunes:owner><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/f54fcc1b57bcfd2fc8ef57aa2728d2c5.jpg"/><itunes:subtitle>The Performance+ Podcast by M+C Saatchi Performance is your monthly download on what’s new, noisy, and worth knowing in digital marketing. Each episode picks one hot topic, from AI and app growth to media, measurement, and creativity, and unpacks it...</itunes:subtitle><itunes:summary><![CDATA[The Performance+ Podcast by M+C Saatchi Performance is your monthly download on what’s new, noisy, and worth knowing in digital marketing. Each episode picks one hot topic, from AI and app growth to media, measurement, and creativity, and unpacks it with industry experts so marketers know what’s changing, why it matters, and what to do next.]]></itunes:summary><itunes:category text="Business"><itunes:category text="Marketing"/></itunes:category><itunes:explicit>false</itunes:explicit><podcast:guid>ea8f6011-d3bb-5f87-b54f-4e007a420361</podcast:guid><itunes:type>episodic</itunes:type><item><title>Connected TV: Hype vs Reality</title><link>https://www.spreaker.com/episode/connected-tv-hype-vs-reality--74994141</link><description><![CDATA[Connected TV is having a major moment, but is it all hype or is it becoming a real performance channel? In this episode, Megan Price, Director, Programmatic Strategy and Planning at M+C Saatchi Performance, speaks with Mark Raymond Dela Cruz, Associate Director, Ad Operations APAC at Smadex, about how CTV is evolving beyond awareness into a full-funnel media opportunity. They unpack second-screen behaviour, programmatic buying, measurement challenges, app growth, and the future of interactive and shoppable ads, while sharing what brands need to get right before adding CTV to the media mix.]]></description><guid isPermaLink="false">d6f1c41a-cd55-44a5-ba07-428aaa5e9d02</guid><pubDate>Mon, 25 May 2026 06:05:34 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/74994141/424830237_44100_2_d054eb9a85578.mp3" length="20139362" type="audio/mpeg"/><itunes:author>M+C Saatchi Performance</itunes:author><itunes:subtitle>Connected TV is having a major moment, but is it all hype or is it becoming a real performance channel? In this episode, Megan Price, Director, Programmatic Strategy and Planning at M+C Saatchi Performance, speaks with Mark Raymond Dela Cruz,...</itunes:subtitle><itunes:summary><![CDATA[Connected TV is having a major moment, but is it all hype or is it becoming a real performance channel? In this episode, Megan Price, Director, Programmatic Strategy and Planning at M+C Saatchi Performance, speaks with Mark Raymond Dela Cruz, Associate Director, Ad Operations APAC at Smadex, about how CTV is evolving beyond awareness into a full-funnel media opportunity. They unpack second-screen behaviour, programmatic buying, measurement challenges, app growth, and the future of interactive and shoppable ads, while sharing what brands need to get right before adding CTV to the media mix.]]></itunes:summary><itunes:duration>1259</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/148b6d2526d34627920dede7729c97c5.jpg"/><itunes:season>1</itunes:season><itunes:episode>2</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Inside ChatGPT’s U.S. Product Ad Trial: What Marketers Need to Know</title><link>https://www.spreaker.com/episode/inside-chatgpt-s-u-s-product-ad-trial-what-marketers-need-to-know--74994143</link><description><![CDATA[Product ads have entered the chat. In this episode, Zuber Alim, Senior Manager, Search &amp; Social, and Chris Khan, Director, Search &amp; Social at M+C Saatchi Performance, unpack ChatGPT’s U.S. product ad trial and what it means for marketers, from user trust and measurement to how brands can show up in AI-powered answers.<br />]]></description><guid isPermaLink="false">b4c66494-13c8-40c7-8657-ebee195e151d</guid><pubDate>Fri, 15 May 2026 07:46:45 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/74994143/424200232_44100_2_3d7bdc3ca31ab.mp3" length="36242493" type="audio/mpeg"/><itunes:author>M+C Saatchi Performance</itunes:author><itunes:subtitle>Product ads have entered the chat. In this episode, Zuber Alim, Senior Manager, Search &amp;amp; Social, and Chris Khan, Director, Search &amp;amp; Social at M+C Saatchi Performance, unpack ChatGPT’s U.S. product ad trial and what it means for marketers, from...</itunes:subtitle><itunes:summary><![CDATA[Product ads have entered the chat. In this episode, Zuber Alim, Senior Manager, Search &amp; Social, and Chris Khan, Director, Search &amp; Social at M+C Saatchi Performance, unpack ChatGPT’s U.S. product ad trial and what it means for marketers, from user trust and measurement to how brands can show up in AI-powered answers.<br />]]></itunes:summary><itunes:duration>2266</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/cebbf271e895b9b4c0a88efffd4e5695.jpg"/><itunes:season>1</itunes:season><itunes:episode>1</itunes:episode><itunes:episodeType>full</itunes:episodeType></item></channel></rss>
