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<rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:podcast="https://podcastindex.org/namespace/1.0" xmlns:media="http://search.yahoo.com/mrss/" version="2.0"><channel><title>The Business Beneath the Business</title><link>https://www.spreaker.com/podcast/the-business-beneath-the-business--7273229</link><description><![CDATA[What really makes a business succeed when the numbers, strategies, and headlines tell only half the story? The Business Beneath the Business explores the hidden forces behind companies, entrepreneurs, markets, customer behavior, failed ideas, unusual business decisions, and the psychology of success. Each episode goes beyond ordinary business advice to uncover the stories, patterns, and decisions that quietly shape the world's most interesting businesses.]]></description><atom:link href="https://www.spreaker.com/show/7273229/episodes/feed" rel="self" type="application/rss+xml"/><language>en</language><category>Business</category><copyright>Copyright Brandon Garcia</copyright><image><url>https://d3wo5wojvuv7l.cloudfront.net/images.spreaker.com/nuvolari-assets/yellow_square_mic.jpg</url><title>The Business Beneath the Business</title><link>https://www.spreaker.com/podcast/the-business-beneath-the-business--7273229</link></image><lastBuildDate>Sun, 23 Aug 2026 18:28:57 +0000</lastBuildDate><itunes:author>Brandon Garcia</itunes:author><itunes:owner><itunes:name>Brandon Garcia</itunes:name><itunes:email>feeds@spreaker.com</itunes:email></itunes:owner><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/images.spreaker.com/nuvolari-assets/yellow_square_mic.jpg"/><itunes:subtitle>What really makes a business succeed when the numbers, strategies, and headlines tell only half the story? The Business Beneath the Business explores the hidden forces behind companies, entrepreneurs, markets, customer behavior, failed ideas, unusual...</itunes:subtitle><itunes:summary><![CDATA[What really makes a business succeed when the numbers, strategies, and headlines tell only half the story? The Business Beneath the Business explores the hidden forces behind companies, entrepreneurs, markets, customer behavior, failed ideas, unusual business decisions, and the psychology of success. Each episode goes beyond ordinary business advice to uncover the stories, patterns, and decisions that quietly shape the world's most interesting businesses.]]></itunes:summary><itunes:category text="Business"/><itunes:explicit>false</itunes:explicit><podcast:guid>8563204e-6c12-5dd8-90fc-c68bbcda785f</podcast:guid><itunes:type>episodic</itunes:type><item><title>Why Customers Come Back. The Hidden Economics of Loyalty</title><link>https://www.spreaker.com/episode/why-customers-come-back-the-hidden-economics-of-loyalty--74593600</link><description><![CDATA[Getting a customer is one thing. Giving them a reason to return is something completely different. Behind every loyal customer is a combination of trust, habit, satisfaction, convenience, emotional connection, and consistent experiences.The Business Beneath the Business, we explore what really creates customer loyalty, why people stay with certain brands even when alternatives exist, and how businesses turn individual transactions into long-term relationships.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/74593600</guid><pubDate>Sun, 23 Aug 2026 18:28:49 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/74593600/ttsol_en_ca_clara_20260823_111555.mp3" length="8833968" type="audio/mpeg"/><podcast:transcript url="https://transcription.spreaker.com/starship/b49c9d7d-b623-4e01-969a-9b8e9bcd29bf/b49c9d7d-b623-4e01-969a-9b8e9bcd29bf.srt" type="application/x-subrip" language="en"/><podcast:transcript url="https://transcription.spreaker.com/starship/b49c9d7d-b623-4e01-969a-9b8e9bcd29bf/b49c9d7d-b623-4e01-969a-9b8e9bcd29bf.txt" type="text/plain" language="en"/><podcast:transcript url="https://transcription.spreaker.com/starship/b49c9d7d-b623-4e01-969a-9b8e9bcd29bf/b49c9d7d-b623-4e01-969a-9b8e9bcd29bf.vtt" type="text/vtt" language="en"/><itunes:author>Brandon Garcia</itunes:author><itunes:subtitle>Getting a customer is one thing. Giving them a reason to return is something completely different. Behind every loyal customer is a combination of trust, habit, satisfaction, convenience, emotional connection, and consistent experiences.The Business...</itunes:subtitle><itunes:summary><![CDATA[Getting a customer is one thing. Giving them a reason to return is something completely different. Behind every loyal customer is a combination of trust, habit, satisfaction, convenience, emotional connection, and consistent experiences.The Business Beneath the Business, we explore what really creates customer loyalty, why people stay with certain brands even when alternatives exist, and how businesses turn individual transactions into long-term relationships.]]></itunes:summary><itunes:duration>1473</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/images.spreaker.com/nuvolari-assets/yellow_square_mic.jpg"/><itunes:season>1</itunes:season><itunes:episode>4</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>What Customers Really Buy. The Psychology Behind Every Purchase</title><link>https://www.spreaker.com/episode/what-customers-really-buy-the-psychology-behind-every-purchase--74593601</link><description><![CDATA[Every business sells something but customers are often buying much more than the product itself. They may be buying convenience, confidence, status, security, time, or simply a better version of their everyday life. In this episode of The Business Beneath the Business, we explore the hidden forces behind purchasing decisions and uncover why people choose one business over another. From branding and trust to emotions and customer experience, we'll look beneath the surface of business and discover what truly drives the marketplace.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/74593601</guid><pubDate>Sun, 23 Aug 2026 18:27:41 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/74593601/ttsol_en_ca_clara_20260823_104909.mp3" length="9638352" type="audio/mpeg"/><podcast:transcript url="https://transcription.spreaker.com/starship/59b734d9-9261-4618-a232-f4e97008fe5c/59b734d9-9261-4618-a232-f4e97008fe5c.srt" type="application/x-subrip" language="en"/><podcast:transcript url="https://transcription.spreaker.com/starship/59b734d9-9261-4618-a232-f4e97008fe5c/59b734d9-9261-4618-a232-f4e97008fe5c.txt" type="text/plain" language="en"/><podcast:transcript url="https://transcription.spreaker.com/starship/59b734d9-9261-4618-a232-f4e97008fe5c/59b734d9-9261-4618-a232-f4e97008fe5c.vtt" type="text/vtt" language="en"/><itunes:author>Brandon Garcia</itunes:author><itunes:subtitle>Every business sells something but customers are often buying much more than the product itself. They may be buying convenience, confidence, status, security, time, or simply a better version of their everyday life. In this episode of The Business...</itunes:subtitle><itunes:summary><![CDATA[Every business sells something but customers are often buying much more than the product itself. They may be buying convenience, confidence, status, security, time, or simply a better version of their everyday life. In this episode of The Business Beneath the Business, we explore the hidden forces behind purchasing decisions and uncover why people choose one business over another. From branding and trust to emotions and customer experience, we'll look beneath the surface of business and discover what truly drives the marketplace.]]></itunes:summary><itunes:duration>1607</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/images.spreaker.com/nuvolari-assets/yellow_square_mic.jpg"/><itunes:season>1</itunes:season><itunes:episode>3</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Why Great Businesses Sometimes Die</title><link>https://www.spreaker.com/episode/why-great-businesses-sometimes-die--74204589</link><description><![CDATA[A successful business can have customers, money, talented employees, and a recognizable brand, and still disappear. This episode explores the hidden reasons businesses fail after reaching success, including complacency, changing customer behavior, poor decisions, weak leadership, and the inability to adapt. Sometimes the biggest danger isn't failure. It's believing you've already won.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/74204589</guid><pubDate>Mon, 17 Aug 2026 13:06:25 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/74204589/ttsol_en_us_andrew_20260817_075334.mp3" length="4152816" type="audio/mpeg"/><podcast:transcript url="https://transcription.spreaker.com/starship/b11e1720-5436-4393-bb7a-2e600726668c/b11e1720-5436-4393-bb7a-2e600726668c.srt" type="application/x-subrip" language="en"/><podcast:transcript url="https://transcription.spreaker.com/starship/b11e1720-5436-4393-bb7a-2e600726668c/b11e1720-5436-4393-bb7a-2e600726668c.txt" type="text/plain" language="en"/><podcast:transcript url="https://transcription.spreaker.com/starship/b11e1720-5436-4393-bb7a-2e600726668c/b11e1720-5436-4393-bb7a-2e600726668c.vtt" type="text/vtt" language="en"/><itunes:author>Brandon Garcia</itunes:author><itunes:subtitle>A successful business can have customers, money, talented employees, and a recognizable brand, and still disappear. This episode explores the hidden reasons businesses fail after reaching success, including complacency, changing customer behavior,...</itunes:subtitle><itunes:summary><![CDATA[A successful business can have customers, money, talented employees, and a recognizable brand, and still disappear. This episode explores the hidden reasons businesses fail after reaching success, including complacency, changing customer behavior, poor decisions, weak leadership, and the inability to adapt. Sometimes the biggest danger isn't failure. It's believing you've already won.]]></itunes:summary><itunes:duration>693</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/images.spreaker.com/nuvolari-assets/yellow_square_mic.jpg"/><itunes:season>1</itunes:season><itunes:episode>2</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>The Business Nobody Saw Coming</title><link>https://www.spreaker.com/episode/the-business-nobody-saw-coming--74204590</link><description><![CDATA[Some of the world's most interesting businesses didn't begin with a perfect plan. They began with an overlooked problem, an unusual idea, or a decision that seemed strange at the time. This episode explores how unexpected opportunities emerge, why ordinary problems can become extraordinary businesses, and how entrepreneurs learn to recognize value where everyone else sees nothing.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/74204590</guid><pubDate>Mon, 17 Aug 2026 13:05:00 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/74204590/ttsol_en_us_andrew_20260817_075523.mp3" length="4437936" type="audio/mpeg"/><podcast:transcript url="https://transcription.spreaker.com/starship/75d4b28e-ad8b-4e76-a89f-0c806b79bceb/75d4b28e-ad8b-4e76-a89f-0c806b79bceb.srt" type="application/x-subrip" language="en"/><podcast:transcript url="https://transcription.spreaker.com/starship/75d4b28e-ad8b-4e76-a89f-0c806b79bceb/75d4b28e-ad8b-4e76-a89f-0c806b79bceb.txt" type="text/plain" language="en"/><podcast:transcript url="https://transcription.spreaker.com/starship/75d4b28e-ad8b-4e76-a89f-0c806b79bceb/75d4b28e-ad8b-4e76-a89f-0c806b79bceb.vtt" type="text/vtt" language="en"/><itunes:author>Brandon Garcia</itunes:author><itunes:subtitle>Some of the world's most interesting businesses didn't begin with a perfect plan. They began with an overlooked problem, an unusual idea, or a decision that seemed strange at the time. This episode explores how unexpected opportunities emerge, why...</itunes:subtitle><itunes:summary><![CDATA[Some of the world's most interesting businesses didn't begin with a perfect plan. They began with an overlooked problem, an unusual idea, or a decision that seemed strange at the time. This episode explores how unexpected opportunities emerge, why ordinary problems can become extraordinary businesses, and how entrepreneurs learn to recognize value where everyone else sees nothing.]]></itunes:summary><itunes:duration>740</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/images.spreaker.com/nuvolari-assets/yellow_square_mic.jpg"/><itunes:season>1</itunes:season><itunes:episode>1</itunes:episode><itunes:episodeType>full</itunes:episodeType></item></channel></rss>
