https://www.spreaker.com/podcast/book-the-business--7241880
Writing a book is the fastest way to build authority, credibility, and influence in your industry, and this show is your playbook for doing it on purpose. Being introduced as a published author (not a salesperson) and handing someone a book (not a brochure) turns resistance into interest before you say a word. The role of "trusted expert" almost always goes to the person who wrote the book on it.

Hosted by Joe Gregory, founder of Rethink Press, this podcast is for entrepreneurs, business owners, coaches, and consultants who want to use authorship as a growth strategy — not just a vanity project. Since 2003, Joe has helped publish over 500 books that have grown businesses, opened doors, and elevated the authority of the people who wrote them. He's a former graphic designer, copywriter, and marketer, so he brings a business-builder's lens to publishing, not just a writer’s.

Each episode covers how to write a book that positions you as the go-to expert in your field, how to turn that book into a lead-generation engine, how to land media coverage and speaking opportunities off the back of it, and how to avoid the mistakes that keep most business books from ever paying for themselves.

If you've been thinking "I should write a book someday," this is the show that turns someday into a plan.
]]>enBooksAdvantage Mediahttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/2e49eb938940bb0fcc1b2c1dce141c3a.jpghttps://www.spreaker.com/podcast/book-the-business--7241880Thu, 20 Aug 2026 12:23:02 +0000Joe GregoryJoe Gregoryjpardavila@theauthoritycompany.comBook the Business is the show for entrepreneurs who want to write a book that actually builds their business — not just sits on a shelf. Writing a book is the fastest way to build authority, credibility, and influence in your industry, and this show...
Writing a book is the fastest way to build authority, credibility, and influence in your industry, and this show is your playbook for doing it on purpose. Being introduced as a published author (not a salesperson) and handing someone a book (not a brochure) turns resistance into interest before you say a word. The role of "trusted expert" almost always goes to the person who wrote the book on it.

Hosted by Joe Gregory, founder of Rethink Press, this podcast is for entrepreneurs, business owners, coaches, and consultants who want to use authorship as a growth strategy — not just a vanity project. Since 2003, Joe has helped publish over 500 books that have grown businesses, opened doors, and elevated the authority of the people who wrote them. He's a former graphic designer, copywriter, and marketer, so he brings a business-builder's lens to publishing, not just a writer’s.

Each episode covers how to write a book that positions you as the go-to expert in your field, how to turn that book into a lead-generation engine, how to land media coverage and speaking opportunities off the back of it, and how to avoid the mistakes that keep most business books from ever paying for themselves.

If you've been thinking "I should write a book someday," this is the show that turns someday into a plan.
]]>false0e8eba8e-4e0e-58bf-a980-1dd602135048episodichttps://www.spreaker.com/episode/georgie-dickins-the-c-suite-confidant-lessons-from-stratospheric-ceos--73773302
In this episode of Book the Business, Georgie tells Joe Gregory:
- Why she left 20 years in corporate banking to become a C-suite advisor
- How a single conversation with a founder became the spark for her book
- Why ghostwriters and AI clip-generators couldn't capture the nuance she needed
- The leadership aphorisms she's collected from stratospheric CEOs: "raise the bar, widen the gap," "if it ain't broke, break it," and "two ears, one mouth"
- Why storytelling — not strategy — might be the #1 skill of top leaders today
- How her book became a "living, breathing CV" that opened doors she never had to ask for
- The launch of her upcoming Stratospheric Leadership Institute

🔗 Find Georgie: georgiedickins.com
🎧 Listen to Stratospheric Leaders on Spotify & Apple Podcasts
📖 Georgie's book: Stratospheric CEOs (Rethink Press)

Chapters
00:00 Intro: Meet Georgie Dickins
00:48 Why she wrote Stratospheric CEOs
02:46 Leaving 20 years of corporate banking
04:34 Choosing the niche: founder-CEOs in fintech
06:01 The "pinch me moment" that got Lance Iglor on board
07:24 The mission: democratizing CEO-level wisdom
09:42 Why "stratospheric," not just "successful"
11:07 Why ghostwriters (and AI) couldn't write the book for her
12:43 Writing 50% of the book on a rainy family holiday
13:39 What actually drives billionaires who "have it all"
16:15 "Raise the bar, widen the gap" — Lance's leadership motto
16:52 "If it ain't broke, break it" — Henry Fernandez's philosophy
18:09 Curating bespoke leadership books (Raise the Bar)
21:08 The 2024 NYC book launch with 120 global leaders
23:14 The book as a "living, breathing CV"
24:09 Writing before AI was on anyone's radar
25:37 More nuggets: "wombats," "common sense isn't common practice"
26:47 Why execution — not ideas — separates top CEOs
27:23 "Two ears, one mouth": the listening discipline of top leaders
29:24 Why storytelling is the #1 leadership skill
32:05 Where AI can't go: real stories, real trust
33:25 Appropriate vulnerability vs. oversharing
35:01 Inside the coaching room: advisory + coaching hybrid
39:18 Convening CEO circles and Women in Leadership events
42:00 Shout-out: her son Arthur's Rugby Legends Podcast
44:37 Where to find Georgie and Stratospheric Leaders]]>https://api.spreaker.com/episode/73773302Thu, 27 Aug 2026 12:00:02 +0000Joe GregoryGeorgie Dickins is a C-suite coach, confidant, and author who works behind the scenes with Fortune 50 executives and founder-CEOs building multi-billion-dollar companies. Her book, Stratospheric CEOs (Rethink Press, 2024), distills the lessons of...
In this episode of Book the Business, Georgie tells Joe Gregory:
- Why she left 20 years in corporate banking to become a C-suite advisor
- How a single conversation with a founder became the spark for her book
- Why ghostwriters and AI clip-generators couldn't capture the nuance she needed
- The leadership aphorisms she's collected from stratospheric CEOs: "raise the bar, widen the gap," "if it ain't broke, break it," and "two ears, one mouth"
- Why storytelling — not strategy — might be the #1 skill of top leaders today
- How her book became a "living, breathing CV" that opened doors she never had to ask for
- The launch of her upcoming Stratospheric Leadership Institute

🔗 Find Georgie: georgiedickins.com
🎧 Listen to Stratospheric Leaders on Spotify & Apple Podcasts
📖 Georgie's book: Stratospheric CEOs (Rethink Press)

Chapters
00:00 Intro: Meet Georgie Dickins
00:48 Why she wrote Stratospheric CEOs
02:46 Leaving 20 years of corporate banking
04:34 Choosing the niche: founder-CEOs in fintech
06:01 The "pinch me moment" that got Lance Iglor on board
07:24 The mission: democratizing CEO-level wisdom
09:42 Why "stratospheric," not just "successful"
11:07 Why ghostwriters (and AI) couldn't write the book for her
12:43 Writing 50% of the book on a rainy family holiday
13:39 What actually drives billionaires who "have it all"
16:15 "Raise the bar, widen the gap" — Lance's leadership motto
16:52 "If it ain't broke, break it" — Henry Fernandez's philosophy
18:09 Curating bespoke leadership books (Raise the Bar)
21:08 The 2024 NYC book launch with 120 global leaders
23:14 The book as a "living, breathing CV"
24:09 Writing before AI was on anyone's radar
25:37 More nuggets: "wombats," "common sense isn't common practice"
26:47 Why execution — not ideas — separates top CEOs
27:23 "Two ears, one mouth": the listening discipline of top leaders
29:24 Why storytelling is the #1 leadership skill
32:05 Where AI can't go: real stories, real trust
33:25 Appropriate vulnerability vs. oversharing
35:01 Inside the coaching room: advisory + coaching hybrid
39:18 Convening CEO circles and Women in Leadership events
42:00 Shout-out: her son Arthur's Rugby Legends Podcast
44:37 Where to find Georgie and Stratospheric Leaders]]>2734false13fullhttps://www.spreaker.com/episode/david-roche-the-book-sells-you-not-the-other-way-around--73624132
In this episode of Book the Business, David joins Joe Gregory to unpack why he wrote the book, how one word in the title ("Be" vs. "Become") completely changed its impact, and why he believes leadership is ultimately about relationships — not frameworks. David also breaks down how the book has tripled his coaching business, why he refuses to charge by the hour, and what actually causes new CEOs to fail once they land the job.

Whether you're a first-time CEO, an executive coach, or an expert thinking about writing a book to build authority in your field, this conversation is full of practical, honest insight.

🔗 David's coaching/mentoring: greyareacoaching.co.uk
📖 David's book: Become a Successful First-Time CEO (Rethink Press) — available on Amazon

What You'll Learn
Why "being a generalist" is actually a specialist skill once you reach senior leadership
The difference between coaching and mentoring — and how to know which one someone actually needs
A simple technique for helping someone unstick their own problem (the "anecdote trick")
Why David built his entire book around stories instead of frameworks or advice
How changing a single word in the book's title transformed its impact
The real reason most new CEOs struggle — and it's not what the board prepares them for
Why David refuses to price his coaching by the hour, and what he charges for instead
How a book can pre-qualify and pre-sell clients before you ever speak to them
What it actually costs a company when a CEO fails — and why coaching should be a given, not a luxuryChapters
00:00 Intro & David Roche's background
01:01 Why "generalist" is a specialist skill (the conductor analogy)
04:13 What Grey Area Coaching actually does
06:15 The "anecdote trick" for stuck CEOs
08:16 Why the book needed to exist
09:28 Wanting 3-4 high-value clients, not scale
10:44 Why David avoided the typical business-book format
12:42 Seeing the whole picture as a leader
13:18 The best leaders are the best storytellers
16:11 Why legacy matters more later in a career
18:28 How the book changed David's client pipeline
19:55 The one-word title change that unlocked everything
21:01 The four levels of a book's promise
21:29 Why new CEOs actually fail (it's not the 100-day plan)
22:23 The book as a client filter (plus a readiness quiz)
24:03 Why David never prices by the hour
25:31 How David structures a 6-month engagement
26:51 The real cost of a failed CEO hire
27:55 How much the book has grown David's business
29:17 What David learns from his clients
30:04 David's #1 tip for aspiring author-experts
32:06 The Jimmy Greaves story: "I can't write a book"
33:57 Experts don't need to be great writers
34:24 Where to find David + free book offer
35:19 Closing story: coaching vs. mentoring, free-diving edition]]>https://api.spreaker.com/episode/73624132Thu, 20 Aug 2026 12:00:04 +0000Joe Gregory40% of first-time CEOs fail within their first 18 months. David Roche has spent 30+ years around books, boardrooms, and businesses — as CEO of Borders and Books Etc., product director at Waterstones and HMV, and group sales & marketing director at...
In this episode of Book the Business, David joins Joe Gregory to unpack why he wrote the book, how one word in the title ("Be" vs. "Become") completely changed its impact, and why he believes leadership is ultimately about relationships — not frameworks. David also breaks down how the book has tripled his coaching business, why he refuses to charge by the hour, and what actually causes new CEOs to fail once they land the job.

Whether you're a first-time CEO, an executive coach, or an expert thinking about writing a book to build authority in your field, this conversation is full of practical, honest insight.

🔗 David's coaching/mentoring: greyareacoaching.co.uk
📖 David's book: Become a Successful First-Time CEO (Rethink Press) — available on Amazon

What You'll Learn
Why "being a generalist" is actually a specialist skill once you reach senior leadership
The difference between coaching and mentoring — and how to know which one someone actually needs
A simple technique for helping someone unstick their own problem (the "anecdote trick")
Why David built his entire book around stories instead of frameworks or advice
How changing a single word in the book's title transformed its impact
The real reason most new CEOs struggle — and it's not what the board prepares them for
Why David refuses to price his coaching by the hour, and what he charges for instead
How a book can pre-qualify and pre-sell clients before you ever speak to them
What it actually costs a company when a CEO fails — and why coaching should be a given, not a luxuryChapters
00:00 Intro & David Roche's background
01:01 Why "generalist" is a specialist skill (the conductor analogy)
04:13 What Grey Area Coaching actually does
06:15 The "anecdote trick" for stuck CEOs
08:16 Why the book needed to exist
09:28 Wanting 3-4 high-value clients, not scale
10:44 Why David avoided the typical business-book format
12:42 Seeing the whole picture as a leader
13:18 The best leaders are the best storytellers
16:11 Why legacy matters more later in a career
18:28 How the book changed David's client pipeline
19:55 The one-word title change that unlocked everything
21:01 The four levels of a book's promise
21:29 Why new CEOs actually fail (it's not the 100-day plan)
22:23 The book as a client filter (plus a readiness quiz)
24:03 Why David never prices by the hour
25:31 How David structures a 6-month engagement
26:51 The real cost of a failed CEO hire
27:55 How much the book has grown David's business
29:17 What David learns from his clients
30:04 David's #1 tip for aspiring author-experts
32:06 The Jimmy Greaves story: "I can't write a book"
33:57 Experts don't need to be great writers
34:24 Where to find David + free book offer
35:19 Closing story: coaching vs. mentoring, free-diving edition]]>2217false12fullhttps://www.spreaker.com/episode/andy-fieldhouse-why-every-coach-needs-a-book-real-story-real-results--73567548
In this episode of Book The Business, host Joe Gregory sits down with Andy Fieldhouse, a team relationship coach who's spent 30+ years working with teams across the UK and Middle East. Andy is an ORSC-certified ICF coach whose first book, Getting Teamwork Right, hit #1 on Amazon in 2020 — the same year he launched his coaching business, right into the teeth of COVID.

Andy pulls back the curtain on exactly how he used his book as a business asset from day one: turning it into a feature slot at the Emirates Literature Festival, a TV interview, paid keynotes for brands like Papa John's and a pharmaceutical company in Egypt, and a sales cycle shortcut he calls "weighted touchpoints." He also shares the moment a stranger's phone call — inspired by one of his live exercises — reminded him why he does this work at all.

Whether you're an author, coach, consultant, or founder thinking about writing a book to build your business, this episode is a masterclass in turning a manuscript into momentum.

What You'll Learn:

Why Andy wrote his book as a "manifesto" rather than a how-to manual — and how that decision shaped its impact
How to turn "I wrote a book" into real opportunities: literary festivals, TV spots, and paid keynotes
The "12 touchpoints" rule — and how a book can compress months of trust-building into one phone call
How to get published in outlets like Forbes simply by identifying as an author
Why status and credibility matter even more when you're building authority from scratch
The "Third Entity" exercise Andy uses on stage — and the phone call it inspired
Why Andy sees this work as a calling, not a job — and what that means for staying the course when times are tough
The one thing every new author should film before it's too late

Connect with Andy Fieldhouse:
Website: theteamspace.com
LinkedIn: Search "Andy Fieldhouse"
Book: Getting Teamwork Right — available on Amazon

#BookTheBusiness #AuthorMarketing #TeamCoaching #PersonalBranding #WriteABook

Timestamps:
0:00 Intro – Meet Andy Fieldhouse, Team Relationship Coach
1:06 Why Andy Wrote His Book (and Who It's Really For)
2:30 Inside Andy's Work: Coaching the Team, Not the Individual
4:11 The Clients: From Dulsco to Cartier to a 200,000-Employee Brand
7:04 Manifesto vs. Method: How the Book Fits His Coaching Work
9:47 Life Before the Book — and Surviving COVID as a Brand-New Business
11:59 The Book Strategy: Amazon #1, a Literary Festival & Almost a Prison Talk
14:02 Turning "Author" into Paid Keynotes (Egypt, Papa John's & More)
16:03 The Book as Identity: Reciprocity, LinkedIn & Persona
17:20 "Instant Authority" — Becoming an Expert Overnight
18:14 Standing Out in an Unregulated Coaching Market
20:20 The 12-Touchpoints Rule: How a Book Shortens the Sales Cycle
22:13 Getting Published in Forbes (and Why It's Easier Than You'd Think)
22:48 You Have to Claim the Identity — Being an Author Isn't Enough
23:34 The "Third Entity" Exercise That Changed a Man's Life
25:42 "I Made a Phone Call I Should Have Made 20 Years Ago"
26:21 Why Andy Calls This Work a Calling, Not a Job
28:11 The Iconic Unboxing Photo & the #1 Tip for New Authors
29:18 Where to Find Andy Fieldhouse & Get the Book
29:57 Outro]]>https://api.spreaker.com/episode/73567548Thu, 13 Aug 2026 10:00:02 +0000Joe GregoryCan one book really open doors to Cartier, Forbes, and a sold-out ballroom in Egypt? Andy Fieldhouse says yes — and he's got the story to prove it. In this episode of Book The Business, host Joe Gregory sits down with Andy Fieldhouse, a team...
In this episode of Book The Business, host Joe Gregory sits down with Andy Fieldhouse, a team relationship coach who's spent 30+ years working with teams across the UK and Middle East. Andy is an ORSC-certified ICF coach whose first book, Getting Teamwork Right, hit #1 on Amazon in 2020 — the same year he launched his coaching business, right into the teeth of COVID.

Andy pulls back the curtain on exactly how he used his book as a business asset from day one: turning it into a feature slot at the Emirates Literature Festival, a TV interview, paid keynotes for brands like Papa John's and a pharmaceutical company in Egypt, and a sales cycle shortcut he calls "weighted touchpoints." He also shares the moment a stranger's phone call — inspired by one of his live exercises — reminded him why he does this work at all.

Whether you're an author, coach, consultant, or founder thinking about writing a book to build your business, this episode is a masterclass in turning a manuscript into momentum.

What You'll Learn:

Why Andy wrote his book as a "manifesto" rather than a how-to manual — and how that decision shaped its impact
How to turn "I wrote a book" into real opportunities: literary festivals, TV spots, and paid keynotes
The "12 touchpoints" rule — and how a book can compress months of trust-building into one phone call
How to get published in outlets like Forbes simply by identifying as an author
Why status and credibility matter even more when you're building authority from scratch
The "Third Entity" exercise Andy uses on stage — and the phone call it inspired
Why Andy sees this work as a calling, not a job — and what that means for staying the course when times are tough
The one thing every new author should film before it's too late

Connect with Andy Fieldhouse:
Website: theteamspace.com
LinkedIn: Search "Andy Fieldhouse"
Book: Getting Teamwork Right — available on Amazon

#BookTheBusiness #AuthorMarketing #TeamCoaching #PersonalBranding #WriteABook

Timestamps:
0:00 Intro – Meet Andy Fieldhouse, Team Relationship Coach
1:06 Why Andy Wrote His Book (and Who It's Really For)
2:30 Inside Andy's Work: Coaching the Team, Not the Individual
4:11 The Clients: From Dulsco to Cartier to a 200,000-Employee Brand
7:04 Manifesto vs. Method: How the Book Fits His Coaching Work
9:47 Life Before the Book — and Surviving COVID as a Brand-New Business
11:59 The Book Strategy: Amazon #1, a Literary Festival & Almost a Prison Talk
14:02 Turning "Author" into Paid Keynotes (Egypt, Papa John's & More)
16:03 The Book as Identity: Reciprocity, LinkedIn & Persona
17:20 "Instant Authority" — Becoming an Expert Overnight
18:14 Standing Out in an Unregulated Coaching Market
20:20 The 12-Touchpoints Rule: How a Book Shortens the Sales Cycle
22:13 Getting Published in Forbes (and Why It's Easier Than You'd Think)
22:48 You Have to Claim the Identity — Being an Author Isn't Enough
23:34 The "Third Entity" Exercise That Changed a Man's Life
25:42 "I Made a Phone Call I Should Have Made 20 Years Ago"
26:21 Why Andy Calls This Work a Calling, Not a Job
28:11 The Iconic Unboxing Photo & the #1 Tip for New Authors
29:18 Where to Find Andy Fieldhouse & Get the Book
29:57 Outro]]>1828false11full