https://www.spreaker.com/podcast/marketing-together--7160044
New episodes drop weekly during our seasons. Follow so you don't miss one.




]]>enMarketingCopyright Marketing Togetherhttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/044c774a2a2e93f3568d8d647f60745a.jpghttps://www.spreaker.com/podcast/marketing-together--7160044Sat, 18 Jul 2026 22:52:53 +0000Shana & AnaShana & Anamarketing.together.podcast@gmail.comMarketing Together is the podcast for marketers who want to do great work and get recognized for it. Co-hosted by Ana Vazquez (product marketing) and Shana Thomas (brand & lifecycle marketing), we break down the real strategies behind product...
New episodes drop weekly during our seasons. Follow so you don't miss one.




]]>falseepisodichttps://www.spreaker.com/episode/backstreet-boys-vs-nsync-the-brand-rivalry-one-man-engineered--73048894
We also get into what the machine got right (distinct personalities, omnichannel presence before anyone called it that, songs that still hold up 25 years later) and what it got catastrophically wrong for the artists themselves, including Pearlman's fraud conviction and the ownership structure that left the talent with almost nothing. 

Because great marketing is never done alone.]]>https://api.spreaker.com/episode/73048894Wed, 22 Jul 2026 12:00:04 +0000Shana & AnaIn this episode of Marketing Together, hosts Shana Thomas and Ana Vazquez trace how one manager, Lou Pearlman, built Backstreet Boys and NSYNC as competing products out of the same factory, in the same city, chasing the same audience, on purpose. We...
We also get into what the machine got right (distinct personalities, omnichannel presence before anyone called it that, songs that still hold up 25 years later) and what it got catastrophically wrong for the artists themselves, including Pearlman's fraud conviction and the ownership structure that left the talent with almost nothing. 

Because great marketing is never done alone.]]>199690s,backstreet,band,boy,boys,brand,branding,celebrity,culture,emotional,fandom,marketing,nsync,podcast,pop,rivalry,strategyfalse3fullhttps://www.spreaker.com/episode/green-noise-why-your-sustainability-story-isn-t-landing--72862201

• Why 91% of consumers believe at least some brands are greenwashing, according to Capgemini research
• The H&M greenwashing lawsuit that was legally won but culturally lost
• What Nudie Jeans does differently in sustainable fashion marketing, and why it works
• How the StoryBrand framework applies to sustainability marketing
• Shana's hot take on which legacy brands were never built to be sustainable in the first place

Because great marketing is never done alone.]]>https://api.spreaker.com/episode/72862201Wed, 15 Jul 2026 11:00:02 +0000Shana & AnaSustainability marketing has a trust problem. Consumers say they're willing to pay more for sustainable products, yet trust in brand sustainability claims is at an all-time low. In this episode, Shana and Ana break down the difference between...

• Why 91% of consumers believe at least some brands are greenwashing, according to Capgemini research
• The H&M greenwashing lawsuit that was legally won but culturally lost
• What Nudie Jeans does differently in sustainable fashion marketing, and why it works
• How the StoryBrand framework applies to sustainability marketing
• Shana's hot take on which legacy brands were never built to be sustainable in the first place

Because great marketing is never done alone.]]>2687branding,consumer,cx,esg,greenwashing,h&m,marketing,patagonia,pmm,product,strategy,sustainability,sustainablefalse12fullhttps://www.spreaker.com/episode/celebrity-philanthropy-or-brand-strategy-breaking-down-i-love-you--72858928https://api.spreaker.com/episode/72858928Tue, 07 Jul 2026 21:13:29 +0000Shana & AnaOn his 21st birthday, Jaden Smith parked a food truck on Skid Row and started handing out free vegan meals. Six years later, he's still doing it. So is I Love You genuine philanthropy, or a masterclass in brand strategy? In this episode of Marketing...1615branding,celebrity,content,digital,jaden,marketing,smithfalse11full