https://www.spreaker.com/podcast/the-great-marketing-podcast--7146288enMarketingCopyright Great Marketing AIhttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/d4aa6c92dddbda6010b6c433ca450ef6.jpghttps://www.spreaker.com/podcast/the-great-marketing-podcast--7146288Thu, 27 Aug 2026 00:23:25 +0000Great Marketing AIGreat Marketing AIfeeds@spreaker.comThe Great Marketing Podcast is where cutting-edge marketing meets real-world execution. Hosted by Rafael & Natalie Hernandez, founders of Great Marketing AI, we break down the latest trends, strategies, and insights to help you scale your business...true9838669a-05e7-583a-8441-86bc8fe5e0d4episodichttps://www.spreaker.com/episode/ep-50-the-one-empty-box-in-every-meta-ad-set-that-is-quietly-burning-your-budget--74708203Check out our website here: https://www.greatmarketing.ai/]]>b2ce2d37-da6d-4967-bc98-5b12a729f821Wed, 26 Aug 2026 22:21:00 +0000Great Marketing AIThere is one empty box sitting inside every single Meta ad set and almost nobody fills it in. It is not a setting most marketers think about, but every day you leave it blank, Meta keeps showing your ads to people who have already converted, your...Check out our website here: https://www.greatmarketing.ai/]]>429falsefullhttps://www.spreaker.com/episode/ep-49-what-i-saw-at-leadscon-2026-the-6-ppl-niches-with-the-most-buyer-demand--743467223648a663-e5fd-42ce-aa9c-02159238359cWed, 19 Aug 2026 22:14:00 +0000Great Marketing AII made a PPL niche tier list earlier this year ranking over 40 lead gen verticals. Then I flew out to LeadsCon 2026 in Las Vegas, walked the entire convention floor, visited every booth, and had real conversations with buyers, suppliers, and operators...674falsefullhttps://www.spreaker.com/episode/ep-48-new-lead-distro-ai-update-return-policy-settings-now-live-in-the-buyer-portal--73871218be4b8579-ba1b-44d0-9577-2218006177adWed, 12 Aug 2026 22:10:00 +0000Great Marketing AIManaging lead returns manually is one of those things that sounds simple until you are dealing with multiple buyers, different agreements, and no clear system to enforce your own policies. Buyers forget what qualifies for a return, they submit...141falsefullhttps://www.spreaker.com/episode/ep-47-real-ppl-sales-call-breakdown-the-good-the-bad-and-the-takeaways--73522266c469d16f-dc53-4bbc-a1bf-f992d9123cacWed, 05 Aug 2026 22:00:00 +0000Great Marketing AIOne of the members in our pay-per-lead community shared a real sales call recording with me and asked for feedback. He is a new MVA agency owner who put together a solid call but made a few key mistakes that likely cost him the close.In this episode,...1451falsefullhttps://www.spreaker.com/episode/ep-46-the-biggest-mistake-new-lead-brokers-make-and-how-to-avoid-it-from-day-one--732475202ac6587f-414c-466a-91db-c8539e375138Wed, 29 Jul 2026 21:50:00 +0000Great Marketing AIYou close your first deal, you have a supplier, you have a buyer, everything is lined up. Then you realize you have no real system to manage any of it. So you do what most new brokers do. You throw together a Google Sheet and a Zapier automation and...678falsefullhttps://www.spreaker.com/episode/ep-45-the-complete-facebook-capi-and-gohighlevel-setup-most-marketers-get-wrong--73116169085f66a9-f9c3-44c3-91b3-adf2d6b73cabWed, 22 Jul 2026 21:46:00 +0000Great Marketing AIMost Meta advertisers are only tracking browser-side pixel events. That means iOS privacy changes, ad blockers, and browser restrictions are wiping out a huge chunk of your conversion data before it even reaches Meta. The result is an algorithm that...831falsefullhttps://www.spreaker.com/episode/ep-44-3-ways-to-make-money-from-leads-your-ppl-agency-is-throwing-away--73003934a10db290-5b07-4c40-a8d7-8b280d455cb4Wed, 15 Jul 2026 21:40:00 +0000Great Marketing AIYou paid for the traffic. The lead filled out your form. But they did not qualify, so they went nowhere and that ad spend just disappeared. Most pay-per-lead agencies treat disqualified leads as a total loss. But there are three ways to recover real...333falsefullhttps://www.spreaker.com/episode/ep-43-the-meta-and-lead-distro-ai-setup-that-most-ppl-advertisers-get-wrong--72877207bf0c37ed-08e8-40f3-a336-cbe189e7cf39Wed, 08 Jul 2026 21:34:00 +0000Great Marketing AIIf you are running Meta ads for your pay-per-lead agency and you are only looking at cost per lead inside Meta Ads Manager, you are missing the most important part of the picture. You need to know which campaigns are generating leads that actually get...315falsefullhttps://www.spreaker.com/episode/ep-42-why-your-meta-leads-are-low-quality-and-the-6-step-system-that-fixes-it--72779228⁠https://www.greatmarketing.ai/⁠]]>6569baec-3ad2-412c-8922-91f24ee523b7Wed, 01 Jul 2026 21:15:00 +0000Great Marketing AIMost pay-per-lead agencies are unknowingly training Meta to send them worse and worse leads over time. The reason is simple. Meta only knows what you tell it. If you are only sending it basic form fill data and not feeding back which leads actually...⁠https://www.greatmarketing.ai/⁠]]>500falsefullhttps://www.spreaker.com/episode/ep-41-the-5-contract-clauses-keeping-ppl-agencies-alive-past-18-months--72779248⁠https://www.greatmarketing.ai/⁠]]>0c95b5db-6286-420d-85aa-d519cceff5c0Wed, 24 Jun 2026 14:15:00 +0000Great Marketing AI73% of pay-per-lead agencies shut down within 18 months. Most people assume it is because they cannot generate leads. The real reason is almost always a contract problem.In this episode, I break down the five specific clauses that the agencies making...⁠https://www.greatmarketing.ai/⁠]]>427falsefullhttps://www.spreaker.com/episode/ep-40-ping-post-explained-how-to-double-or-triple-your-lead-prices--72779229⁠https://www.greatmarketing.ai/⁠]]>17152658-23ad-4db1-8929-0cc53a486128Wed, 17 Jun 2026 22:17:00 +0000Great Marketing AIMost pay-per-lead agencies are working with a single buyer per lead, which means they have a fixed price ceiling and no competition driving that price up. There is a completely different model that changes all of that and 90% of agencies have never...⁠https://www.greatmarketing.ai/⁠]]>475falsefullhttps://www.spreaker.com/episode/ep-39-the-3-lead-gen-business-models-and-which-one-is-right-for-you--72779235⁠https://www.greatmarketing.ai/⁠]]>b85e63c5-2edd-4da9-9388-1c325ecb4e36Wed, 10 Jun 2026 22:13:00 +0000Great Marketing AIMost people getting into lead generation think there is only one way to do it. But there are actually three completely different business models and the one you choose will determine how much time you put in, how much risk you take on, and how much...⁠https://www.greatmarketing.ai/⁠]]>500falsefullhttps://www.spreaker.com/episode/ep-38-how-duplicate-leads-are-silently-killing-your-ppl-agency-profits--727792375a33b9c8-5690-4fc2-9cd9-6a031dac036eWed, 03 Jun 2026 22:09:00 +0000Great Marketing AIA new PPL agency owner messaged me after spending $2,000 on 10 leads and getting four of them returned as duplicates. That brought his real cost per accepted lead to $333 and wiped out a huge chunk of his profit before he even got started.In this...556falsefullhttps://www.spreaker.com/episode/ep-37-new-lead-distro-ai-features-that-save-ppl-agency-owners-hours-every-week--727792518a7c5c1b-f5f6-417b-bd15-00cdd8f7ceceWed, 27 May 2026 22:06:00 +0000Great Marketing AIOne of the biggest things that slows down PPL agency owners is not the marketing, it is the admin work. Chasing payments, manually sending reports, keeping buyers updated on their lead counts. It adds up fast and pulls your focus away from actually...169falsefullhttps://www.spreaker.com/episode/ep-36-the-best-lead-gen-niches-in-2026-ranked-from-best-to-worst--72779253d28d24f8-fbc8-4106-b20f-92a89b51e92fWed, 20 May 2026 22:00:00 +0000Great Marketing AIMost people getting into lead gen pick a niche based on what sounds cool or what some guru told them online. But not all verticals are the same. Some will let you scale to 100k a month with relative ease and others will give you nothing but...476falsefullhttps://www.spreaker.com/episode/ep-35-the-ai-ad-creative-engine-we-built-to-scale-ads-faster--7277926591160e77-828d-4900-879d-a6e554060378Wed, 13 May 2026 21:57:00 +0000Great Marketing AII built something internally that I wasn't planning on sharing, but after showing it to a marketing friend and watching his jaw drop, I figured it was worth pulling back the curtain:In this episode, I walk through Signalflow AI, our internal ad...449falsefullhttps://www.spreaker.com/episode/ep-34-the-lead-distribution-platform-built-specifically-for-ppl-agencies--7277923343f40093-1799-46e5-8756-81ed71bc25d3Wed, 06 May 2026 21:54:00 +0000Great Marketing AIIf you run a pay-per-lead agency and you have no clear picture of your profitability or which campaigns are actually converting, this episode is going to show you exactly what you're missing.I walk through the full Lead Distro AI platform from the...424falsefullhttps://www.spreaker.com/episode/ep-33-retainer-vs-pay-per-lead-the-agency-model-that-actually-scales--727792345977fd91-27d3-4b4b-91d2-4404f4f3af98Wed, 29 Apr 2026 21:51:00 +0000Great Marketing AII ran a retainer agency for years before I realized what was keeping me stuck. Land a client, pour everything into keeping them happy, lose them, start all over. It's a treadmill — and most agency owners don't even realize they're on it.In this...571falsefullhttps://www.spreaker.com/episode/ep-32-i-used-claude-code-to-build-my-agency-s-second-brain--72779236d3dd7c0f-b792-480e-adb1-303157d82fe0Thu, 23 Apr 2026 01:01:00 +0000Great Marketing AIFrom AI-generated pitch decks and YouTube scripts to voice-activated Notion task creation and auto-written SOPs — I'm breaking down exactly how I use Claude Code to automate and supercharge my entire agency. Plus, how it's helping me build and improve...559falsefullhttps://www.spreaker.com/episode/ep-31-the-3-pillars-of-a-profitable-ppl-agency--72779230279fa6c5-7ed1-4a34-b2b3-e893406321a0Thu, 16 Apr 2026 00:58:41 +0000Great Marketing AIRunning a pay-per-lead agency isn't just buy ads, sell leads, collect checks. In this episode, Rafael Hernandez breaks down why two agencies can sell the same lead at the same price and have completely different profit margins — and the three pillars...841falsefullhttps://www.spreaker.com/episode/ep-30-6-tools-to-build-a-profitable-pay-per-lead-business--7277924752c92876-af38-4546-a919-108515e64299Thu, 02 Apr 2026 23:40:00 +0000Great Marketing AIMost people think running Facebook ads is the hard part of building a profitable pay per lead business. BUT the real challenge is what happens after the click. If you are generating garbage traffic, your buyers will complain and they will never buy...779falsefullhttps://www.spreaker.com/episode/ep-29-why-i-built-my-own-lead-distribution-software-flozee--72779231

The "Duct Tape" Tech Stack: Why relying on Zaps is costing you money.

The Profitability Blackbox: How to track real-time margins (ad spend vs. revenue) without spreadsheets.

Lead Quality Tracking: Using AI to score leads before your clients complain.

Client Retention: Why better reporting keeps buyers happy.

Plus, I share the backend logic of how we are automating the entire lead distribution process.]]>2ef64dd4-66b2-45ee-869c-251be3d754d1Thu, 26 Mar 2026 20:34:00 +0000Great Marketing AIIf you run a Pay Per Lead (PPL) agency, your business likely runs on a "duct-taped" stack of Zapier, GoHighLevel, and Google Sheets. It is expensive, fragile, and worst of all, it hides your true profit margins.In this episode, I break down exactly...

The "Duct Tape" Tech Stack: Why relying on Zaps is costing you money.

The Profitability Blackbox: How to track real-time margins (ad spend vs. revenue) without spreadsheets.

Lead Quality Tracking: Using AI to score leads before your clients complain.

Client Retention: Why better reporting keeps buyers happy.

Plus, I share the backend logic of how we are automating the entire lead distribution process.]]>1073falsefullhttps://www.spreaker.com/episode/ep-28-stop-selling-retainers-the-new-way-to-scale-an-agency--727792583ed1bbd8-ddad-4f6b-a7a9-dac70d1780d5Thu, 19 Mar 2026 20:30:00 +0000Great Marketing AIThe traditional marketing agency model is completely dead, and the top 1 percent of marketers are quietly building 8 figure empires using a completely different system. In this episode of The Great Marketing Podcast, I sit down with Max to expose why...2686falsefullhttps://www.spreaker.com/episode/ep-27-lawyers-steal-your-competitors-best-ads--72779259In this episode, Rafael Hernandez reveals the exact "backdoor" access to every single ad your competitors are running right now. Stop guessing with your budget and start reverse-engineering the strategies that are already winning in your market.
We dive deep into:- The Meta Ad Library: How to see active creatives, copy, and headlines.- Google Ads Transparency Center: Unlocking search, video, and display ads.- Foreplay.co: How to organize and save winning ad inspiration.- Funnel Hacking: Why you must click through to the landing page to spot "leaky funnels."
If you are tired of overpaying for leads while the firm down the street steals your best clients, this episode is your blueprint to fighting back.]]>9ef4aeac-5954-449c-940d-60619ef19a01Thu, 12 Mar 2026 19:30:00 +0000Great Marketing AIIf you are a lawyer or agency owner, marketing is a high-stakes poker game. But what if you could see everyone else’s cards? In this episode, Rafael Hernandez reveals the exact "backdoor" access to every single ad your competitors are running right...In this episode, Rafael Hernandez reveals the exact "backdoor" access to every single ad your competitors are running right now. Stop guessing with your budget and start reverse-engineering the strategies that are already winning in your market.
We dive deep into:- The Meta Ad Library: How to see active creatives, copy, and headlines.- Google Ads Transparency Center: Unlocking search, video, and display ads.- Foreplay.co: How to organize and save winning ad inspiration.- Funnel Hacking: Why you must click through to the landing page to spot "leaky funnels."
If you are tired of overpaying for leads while the firm down the street steals your best clients, this episode is your blueprint to fighting back.]]>415falsefullhttps://www.spreaker.com/episode/ep-26-the-ultimate-law-firm-funnel-lead-forms-vs-landing-pages--727792614a333aa1-d071-43ae-8646-9a4927d744efThu, 05 Mar 2026 22:20:00 +0000Great Marketing AI74% of law firm leads are actually junk because they never answer the phone. The reason? Fake numbers. But there is a new Facebook ad setting that stops fake leads from ever reaching your CRM. In this video, I settle the debate between Facebook Lead...373falsefullhttps://www.spreaker.com/episode/ep-25-google-vs-meta-how-i-solved-the-300-click-crisis--72779262fec59fdd-b7a1-4bc1-a004-34e222c5cf9eFri, 27 Feb 2026 00:44:00 +0000Great Marketing AIIn this episode, I break down the exact framework I use at Great Marketing AI to help law firms dominate their market without burning cash on expensive Google clicks. A single click for a personal injury lawyer can cost over $300 on Google, but...324falsefullhttps://www.spreaker.com/episode/ep-24-how-to-increase-conversion-rates-by-270-the-social-proof-masterclass--72779266

The 270% Stat: The specific type of review that triples sales.

The "Ugly" Screenshot: Why raw, unpolished screenshots of text messages often outperform expensive designer testimonials.

Trust Transfer: How to borrow credibility from big names (like Neil Patel or Forbes) even if you are just starting out.

The Video Hack: How to structure video testimonials so they convert even if people don't watch them.

Legal Safety: Why adding earnings disclaimers actually makes people trust you more.

]]>92ea4ddf-bd32-422f-a459-a33c4e5ef112Thu, 19 Feb 2026 23:00:00 +0000Great Marketing AIDid you know that adding just five specific sentences to your sales page can increase conversion rates by 270%? It sounds like magic, but it is actually just basic human psychology.In this episode, I break down the core principles from Robert...

The 270% Stat: The specific type of review that triples sales.

The "Ugly" Screenshot: Why raw, unpolished screenshots of text messages often outperform expensive designer testimonials.

Trust Transfer: How to borrow credibility from big names (like Neil Patel or Forbes) even if you are just starting out.

The Video Hack: How to structure video testimonials so they convert even if people don't watch them.

Legal Safety: Why adding earnings disclaimers actually makes people trust you more.

]]>641falsefullhttps://www.spreaker.com/episode/ep-23-how-to-get-higher-quality-leads-using-lead-forms--72779250f5f84c1d-1e13-4130-b74c-392ac11fc4adFri, 13 Feb 2026 05:00:00 +0000Great Marketing AIMost Facebook lead forms are secretly killing your sales, not growing them. In this video, I show you how we tripled lead quality for our clients by going against what almost every marketer does with Facebook and Instagram lead ads.If you are tired of...660falsefullhttps://www.spreaker.com/episode/ep-22-how-i-built-a-custom-gpt-that-writes-meta-ads-better-than-most-copywriters--727792324446bbc4-42f2-4983-b71e-f9a86f171c03Fri, 06 Feb 2026 05:00:00 +0000Great Marketing AIIn this video, I’ll show you how I built an AI-powered GPT that can generate Meta-compliant ad copy in under 30 seconds, transforming your ad strategy and boosting conversions. 70% of Meta ads fail before they even get a click, not because of your...503falsefullhttps://www.spreaker.com/episode/ep-21-how-to-3x-your-lead-quality-in-17-minutes-ghl-capi--7277925297d10110-3bc6-4a62-b812-f382c7edfd88Fri, 30 Jan 2026 07:00:00 +0000Great Marketing AIStop wasting budget on low-quality leads. Did you know that switching your Facebook Ads optimization from "Volume" to "Conversion Leads" can increase your sales and lead quality by up to 44%? 🚀If you are an agency owner or business running Facebook...1024falsefullhttps://www.spreaker.com/episode/ep-20-i-analyzed-hormozi-s-100m-strategy-so-you-don-t-have-to--72779239cc0c5763-d329-4467-9dd0-5121f3da06a9Fri, 23 Jan 2026 21:47:22 +0000Great Marketing AIAlex Hormozi just announced his companies hit $250 million in revenue, but the money isn't the interesting part. It’s the specific, tactical shifts he’s making for 2026 that every agency owner needs to hear. Most people missed the "Scale Zero"...1679falsefullhttps://www.spreaker.com/episode/ep-19-4-leads-the-screenshot-strategy-for-24-conversions-the-lead-framework--72779241

The LEAD Framework: How to turn organic videos into paid winners without guessing.

Creative-Led Targeting: Why "Broad" targeting beats detailed audiences in 2026.

The "Screenshot Strategy": The exact SMS automation that gets a 24% response rate.

Emotional Selling: Why logic kills sales and stories print money.

Scaling to $50k: How one agent used this system to generate $50,000 in commissions in 90 days.

]]>e399f796-0211-4238-bc5e-bbc1755208bfThu, 15 Jan 2026 21:43:28 +0000Great Marketing AIAre you still burning budget A/B testing your Facebook ads? In this episode, Rafael Hernandez sits down with insurance industry veteran Luis to break down his "LEAD Framework"—a 4-step system that generated over 5,000 high-intent leads last year for...

The LEAD Framework: How to turn organic videos into paid winners without guessing.

Creative-Led Targeting: Why "Broad" targeting beats detailed audiences in 2026.

The "Screenshot Strategy": The exact SMS automation that gets a 24% response rate.

Emotional Selling: Why logic kills sales and stories print money.

Scaling to $50k: How one agent used this system to generate $50,000 in commissions in 90 days.

]]>1891falsefullhttps://www.spreaker.com/episode/ep-18-the-truth-about-making-426k-my-2025-mistakes--72779267

The Revenue Breakdown: Real numbers, including a painful $20k loss due to a Stripe subscription error.

The "Notion Trap": Why I spent too much time building the perfect Notion agency system and not enough time selling (and the advice Neil Patel's partner gave me about this).

The PPL Pivot: How a mortgage client referral led me down the rabbit hole of the Affiliate/Pay Per Lead model, which is far more scalable than standard retainers.

Personal Growth: Training for a half-marathon, fixing my cholesterol, and the impact of reading the Bible on my business mindset.

2026 Vision Board: Why I'm printing my vision board and putting it everywhere (even the restroom) to stay focused this year.

]]>c1ba330c-9dda-41cc-b82b-263de4ad8ed0Wed, 07 Jan 2026 02:32:17 +0000Great Marketing AIIn 2025, my agency generated exactly $426,000 in revenue. While that is a 13.9% increase from the previous year, I still fell $74,000 short of my $500k goal.In this unfiltered annual recap, I’m breaking down the specific mistakes I made, the lessons I...

The Revenue Breakdown: Real numbers, including a painful $20k loss due to a Stripe subscription error.

The "Notion Trap": Why I spent too much time building the perfect Notion agency system and not enough time selling (and the advice Neil Patel's partner gave me about this).

The PPL Pivot: How a mortgage client referral led me down the rabbit hole of the Affiliate/Pay Per Lead model, which is far more scalable than standard retainers.

Personal Growth: Training for a half-marathon, fixing my cholesterol, and the impact of reading the Bible on my business mindset.

2026 Vision Board: Why I'm printing my vision board and putting it everywhere (even the restroom) to stay focused this year.

]]>2002falsefullhttps://www.spreaker.com/episode/ep-17-lead-arbitrage-how-to-turn-a-2-click-into-45-profit--72779272aaf2287a-e071-4cc6-a740-f79281d9dc1dFri, 02 Jan 2026 03:00:01 +0000Great Marketing AIImagine a business model where you don't need a warehouse, you don't need inventory, and you don't even need your own product. 📉📈It’s called Lead Arbitrage (or Pay Per Lead), and it is essentially the digital equivalent of day trading. You buy...527truefullhttps://www.spreaker.com/episode/ep-16-how-to-get-high-quality-facebook-leads-in-2026--7277927405c0a837-96e6-409e-bfb7-4529beac3333Thu, 25 Dec 2025 20:56:22 +0000Great Marketing AIIs your sales team constantly complaining about lead quality? You are not alone—62% of marketers say their biggest struggle is finding high-quality leads.Most business owners make the critical mistake of optimizing for the lowest Cost Per Lead (CPL),...788falsefullhttps://www.spreaker.com/episode/ep-15-7-reasons-you-should-switch-to-a-pay-per-lead-model-for-agencies--727792549b77be76-3efb-4c1d-9a95-4eb84116b96cWed, 17 Dec 2025 00:10:02 +0000Great Marketing AIIn this video, I break down why I’m shifting my focus from the traditional service-based agency model to the Pay Per Lead (PPL) agency model. After working with major brands and spending millions on ad spend, I realized that the retainer model often...1198truefullhttps://www.spreaker.com/episode/ep-14-we-fixed-her-pixel-and-got-2x-better-leads-in-7-days-most-agencies-miss-this--72779269

Why tracking matters: How incomplete data and bad pixel setup hurt your Meta ads and targeting.

How we fixed her pixel: Implementing conversion API, advanced matching, and fixing duplicate events for clean, reliable data.

Event match quality: How Meta’s algorithm needs clean, full data to find your best buyers and improve cost per lead and show-up rates.

Real-world case study: See how fixing the pixel improved her event match quality from 4.9 to 9.3—and how it led to better leads, higher conversion rates, and more real buyers.

Takeaways

• Event match quality directly impacts Meta’s targeting capabilities.
• Set up server-side events and enable advanced matching for accurate, consistent data.
• Optimize for high-intent conversions like bookings, not just lead forms, for better ROI.

Don’t let bad data hurt your ad results. Watch now and learn how to audit your own pixel setup, eliminate duplicate events, and optimize your campaigns for real, qualified leads.]]>3319b79e-2ba6-463a-b80f-d9865347d1e8Fri, 03 Oct 2025 22:00:00 +0000Great Marketing AIWe Fixed Her Pixel And Got 2X Better Leads in 7 Days (Most Agencies Miss This)Is your pixel setup costing you high-quality leads? In this video, we reveal how we turned around a fitness coach's account and helped her double the quality of her leads in...

Why tracking matters: How incomplete data and bad pixel setup hurt your Meta ads and targeting.

How we fixed her pixel: Implementing conversion API, advanced matching, and fixing duplicate events for clean, reliable data.

Event match quality: How Meta’s algorithm needs clean, full data to find your best buyers and improve cost per lead and show-up rates.

Real-world case study: See how fixing the pixel improved her event match quality from 4.9 to 9.3—and how it led to better leads, higher conversion rates, and more real buyers.

Takeaways

• Event match quality directly impacts Meta’s targeting capabilities.
• Set up server-side events and enable advanced matching for accurate, consistent data.
• Optimize for high-intent conversions like bookings, not just lead forms, for better ROI.

Don’t let bad data hurt your ad results. Watch now and learn how to audit your own pixel setup, eliminate duplicate events, and optimize your campaigns for real, qualified leads.]]>504falsefullhttps://www.spreaker.com/episode/ep-13-stop-optimizing-for-leads-do-this-instead--72779249

Leads don't pay the bills: Why focusing on scheduled appointments leads to more revenue.

Meta’s algorithm: How to optimize your campaigns for calendar bookings instead of leads to attract serious buyers.

The Intent Ladder: Understand the 3 levels of intent and why your funnel should focus on Level 3 (schedulers).

Practical steps: How to tweak your Meta campaigns, funnel structure, and ad creative to book more calls and attract qualified leads.

If you’re in the service business, you know your close rate matters more than your opt-in rate. Optimize your funnel and pixel, use custom conversion events, and track actual bookings—not just form submissions. With the right setup, you'll see higher quality leads and an improved show-up rate.Don’t chase cheap leads. Chase qualified buyers. Watch this video to learn how to fix your funnel and optimize for appointments that convert into real sales.]]>835ebee3-e337-44c3-a3a4-c36dd40e3272Thu, 02 Oct 2025 23:00:00 +0000Great Marketing AIStop Optimizing for Leads—Do This InsteadTired of seeing low-cost leads but an empty calendar? You're not alone. In this video, I reveal why optimizing for leads alone is costing you and how to fix it by optimizing for schedules instead. The secret?...

Leads don't pay the bills: Why focusing on scheduled appointments leads to more revenue.

Meta’s algorithm: How to optimize your campaigns for calendar bookings instead of leads to attract serious buyers.

The Intent Ladder: Understand the 3 levels of intent and why your funnel should focus on Level 3 (schedulers).

Practical steps: How to tweak your Meta campaigns, funnel structure, and ad creative to book more calls and attract qualified leads.

If you’re in the service business, you know your close rate matters more than your opt-in rate. Optimize your funnel and pixel, use custom conversion events, and track actual bookings—not just form submissions. With the right setup, you'll see higher quality leads and an improved show-up rate.Don’t chase cheap leads. Chase qualified buyers. Watch this video to learn how to fix your funnel and optimize for appointments that convert into real sales.]]>368falsefullhttps://www.spreaker.com/episode/ep-12-3-proven-psychology-hacks-that-make-facebook-ads-convert-like-crazy--72779255

Social Proof: How testimonials and authority numbers can skyrocket your click-through rates.

Loss Aversion: The psychology behind scarcity and urgency that pushes people to take action.

Curiosity Gaps: How creating an open loop in your ads will get more people to click.

🎯 Whether you're struggling with low ad performance or just want to optimize your strategy, these tips will give you a competitive edge and help you consistently generate better results from your Facebook ads.🎥 Watch now for actionable strategies that will make your Facebook ads feel irresistible!]]>1829be56-ed89-4688-8dac-c73ab29e288bThu, 02 Oct 2025 01:17:01 +0000Great Marketing AI3 Proven Psychology Hacks That Make Facebook Ads Convert Like CrazyUnlock the secret to Facebook ad success with these powerful, science-backed psychology principles! For over 50 years, psychologists have studied why people buy, and their findings are...

Social Proof: How testimonials and authority numbers can skyrocket your click-through rates.

Loss Aversion: The psychology behind scarcity and urgency that pushes people to take action.

Curiosity Gaps: How creating an open loop in your ads will get more people to click.

🎯 Whether you're struggling with low ad performance or just want to optimize your strategy, these tips will give you a competitive edge and help you consistently generate better results from your Facebook ads.🎥 Watch now for actionable strategies that will make your Facebook ads feel irresistible!]]>386falsefullhttps://www.spreaker.com/episode/ep-11-2-pre-call-sales-assets-that-close-deals-before-you-even-speak--72779275

Why your qualifying form is more than just collecting name and email—it’s a silent sales rep that pre-frames authority, urgency, and fit.

How to use BANT (Budget, Authority, Need, Timeline) questions without scaring off leads.

The #1 way to engineer your form so it attracts qualified, ready-to-buy prospects.

How to turn a boring thank you page into a powerful conversion tool with video, testimonials, and FAQs that build trust before the call.

Proven strategies to increase show-up rates, reduce no-shows, and boost close rates—all before saying a single word on the sales call.

Whether you’re a coach, consultant, or marketer, this episode shows you how to build sales assets that work for you 24/7 and close deals before the conversation even begins.👉 Listen now and learn how to optimize your funnel for higher conversions and easier closes.]]>176d7236-76fb-4cf3-9dc9-a252378587f6Tue, 26 Aug 2025 00:25:26 +0000Great Marketing AIIf your sales process starts on the call, you’re already behind. In this episode, we reveal the two overlooked pre-call sales assets that determine whether your prospects show up ready to buy—or ready to bail.🔑 You’ll discover: - Why your qualifying...

Why your qualifying form is more than just collecting name and email—it’s a silent sales rep that pre-frames authority, urgency, and fit.

How to use BANT (Budget, Authority, Need, Timeline) questions without scaring off leads.

The #1 way to engineer your form so it attracts qualified, ready-to-buy prospects.

How to turn a boring thank you page into a powerful conversion tool with video, testimonials, and FAQs that build trust before the call.

Proven strategies to increase show-up rates, reduce no-shows, and boost close rates—all before saying a single word on the sales call.

Whether you’re a coach, consultant, or marketer, this episode shows you how to build sales assets that work for you 24/7 and close deals before the conversation even begins.👉 Listen now and learn how to optimize your funnel for higher conversions and easier closes.]]>85true11fullhttps://www.spreaker.com/episode/ep-10-meta-advantage-explained-the-ai-ads-hack-boosting-facebook-instagram-campaigns--72779256

What Meta Advantage+ actually is and how it works inside Ads Manager

The difference between full automation campaigns and single-step AI tools (like Advantage+ Audience, Placements, Creative, and Budget Allocation)

How advertisers are seeing 9–10% lower costs per lead and sale using Meta’s AI optimization

Why Meta is pushing advertisers toward AI-first campaigns — and what that means for your ad strategy

The #1 way to test Advantage+ against manual campaigns so you know what really performs best

AI is changing the future of digital advertising, and Meta Advantage+ is at the center of it. Whether you’re running eCommerce, lead gen, or funnel-based ads, this episode gives you the insights to start testing and scaling smarter with AI.👉 Want help integrating AI into your marketing? Book a free strategy call with Great Marketing AI and see how we optimize client campaigns for maximum ROI.]]>bcdd5a1c-94bf-441f-a192-4193fc8ba432Fri, 22 Aug 2025 21:30:01 +0000Great Marketing AIConfused about Meta Advantage+ and whether it’s worth using in your Facebook and Instagram ad campaigns? In this episode, we break down Meta’s powerful AI-driven advertising tool in just 4 minutes.You’ll learn: - What Meta Advantage+ actually is and...

What Meta Advantage+ actually is and how it works inside Ads Manager

The difference between full automation campaigns and single-step AI tools (like Advantage+ Audience, Placements, Creative, and Budget Allocation)

How advertisers are seeing 9–10% lower costs per lead and sale using Meta’s AI optimization

Why Meta is pushing advertisers toward AI-first campaigns — and what that means for your ad strategy

The #1 way to test Advantage+ against manual campaigns so you know what really performs best

AI is changing the future of digital advertising, and Meta Advantage+ is at the center of it. Whether you’re running eCommerce, lead gen, or funnel-based ads, this episode gives you the insights to start testing and scaling smarter with AI.👉 Want help integrating AI into your marketing? Book a free strategy call with Great Marketing AI and see how we optimize client campaigns for maximum ROI.]]>258falsefullhttps://www.spreaker.com/episode/ep-9-7-marketing-predictions-for-2025-that-will-change-everything--72779271AI is taking over—but not how you think. In this episode of The Great Marketing Podcast, we reveal our top 7 marketing predictions for 2025 that every agency owner, entrepreneur, and content creator needs to hear.From the rise of long-form video to the rebirth of webinars and the explosion of personal brands—we break down how to stay ahead in a rapidly shifting digital world.You’ll discover:

• Why marketers who know how to use AI will dominate
• How we built a lean, high-performing agency team with 10+ custom GPTs
• The real reason short-form content still wins—but why long-form is the future
• How personal brands are outperforming company brands
• Why your email list is more valuable than ever (thanks, ad inflation)
• The power of community-led growth and building brand ecosystems
• How webinars are making a massive comeback (with real examples)

This isn’t theory—these are the exact systems and strategies we’re using to scale fast in 2025.
🚀 Want to grow with us? Apply to work with our agency: greatmarketing.ai
👥 Join our free founder community: skool.com/ai-deal-makers
📱 Follow us on social: @greatmarketing.ai]]>e37b9f94-1445-4a09-8fcd-9f4e5041eb2cFri, 22 Aug 2025 21:16:20 +0000Great Marketing AI🎙 7 Bold Marketing Predictions for 2025 (That Are Already Coming True) AI is taking over—but not how you think. In this episode of The Great Marketing Podcast, we reveal our top 7 marketing predictions for 2025 that every agency owner, entrepreneur,...AI is taking over—but not how you think. In this episode of The Great Marketing Podcast, we reveal our top 7 marketing predictions for 2025 that every agency owner, entrepreneur, and content creator needs to hear.From the rise of long-form video to the rebirth of webinars and the explosion of personal brands—we break down how to stay ahead in a rapidly shifting digital world.You’ll discover:

• Why marketers who know how to use AI will dominate
• How we built a lean, high-performing agency team with 10+ custom GPTs
• The real reason short-form content still wins—but why long-form is the future
• How personal brands are outperforming company brands
• Why your email list is more valuable than ever (thanks, ad inflation)
• The power of community-led growth and building brand ecosystems
• How webinars are making a massive comeback (with real examples)

This isn’t theory—these are the exact systems and strategies we’re using to scale fast in 2025.
🚀 Want to grow with us? Apply to work with our agency: greatmarketing.ai
👥 Join our free founder community: skool.com/ai-deal-makers
📱 Follow us on social: @greatmarketing.ai]]>1980truefullhttps://www.spreaker.com/episode/ep-8-5-deadly-ad-mistakes-killing-your-sales-and-how-to-fix-them-fast--72779278

Why a weak or generic offer is killing your conversions (and how to repackage it for impact)

The missing sales process that’s sabotaging your ad ROI

How to nail your targeting so you're not “selling steak to vegetarians”

The secret to follow-up systems that convert cold traffic into paying clients

The power of emotional storytelling and urgency in ad campaigns

Packed with real-world examples, client case studies (including how we helped a general coach niche down and explode their revenue), and actionable ad strategies — this episode will help you turn your ad spend into consistent sales.👉 Ready to audit your funnel or get help with ads? Visit https://greatmarketing.ai to book a free strategy call.]]>1a46f3f9-e11f-4822-87cc-78f38f15633cThu, 08 May 2025 02:45:44 +0000Great Marketing AIAre your ads burning cash and not bringing results? In this episode of the Great Marketing Podcast, we break down the 5 biggest mistakes business owners and coaches make when running paid ads—and exactly how to fix them so you can scale faster and...

Why a weak or generic offer is killing your conversions (and how to repackage it for impact)

The missing sales process that’s sabotaging your ad ROI

How to nail your targeting so you're not “selling steak to vegetarians”

The secret to follow-up systems that convert cold traffic into paying clients

The power of emotional storytelling and urgency in ad campaigns

Packed with real-world examples, client case studies (including how we helped a general coach niche down and explode their revenue), and actionable ad strategies — this episode will help you turn your ad spend into consistent sales.👉 Ready to audit your funnel or get help with ads? Visit https://greatmarketing.ai to book a free strategy call.]]>1584falsefullhttps://www.spreaker.com/episode/ep-7-the-absolute-best-way-to-10x-your-business-with-smart-hiring--72779257

The biggest hiring mistakes most businesses make

Why LinkedIn (with ads!) is our secret weapon

How to write job posts that sell your company

Our complete hiring funnel: from Typeform to Loom to Notion

The importance of culture fit, onboarding, and retention

Whether you’re building a marketing agency or scaling any type of business, this episode gives you the blueprint to hire smarter and grow faster.👉 Want help building a dream team that actually performs? Visit greatmarketing.ai]]>9cea81be-955c-4726-b1f8-5c51a39ac772Mon, 14 Apr 2025 01:53:15 +0000Great Marketing AIWhat if one great hire could transform your entire business? In this episode, we break down the exact hiring system our agency uses to scale fast—without sacrificing quality. You’ll learn how to attract A-players, avoid bad hires that can tank your...

The biggest hiring mistakes most businesses make

Why LinkedIn (with ads!) is our secret weapon

How to write job posts that sell your company

Our complete hiring funnel: from Typeform to Loom to Notion

The importance of culture fit, onboarding, and retention

Whether you’re building a marketing agency or scaling any type of business, this episode gives you the blueprint to hire smarter and grow faster.👉 Want help building a dream team that actually performs? Visit greatmarketing.ai]]>1722truefullhttps://www.spreaker.com/episode/ep-6-4-hidden-marketing-strategies-you-re-probably-ignoring--72779263

The website mistake killing your conversions — and how to fix it with better CTAs, chat widgets, and page speed

Why low prices hurt your brand and how to use price psychology to drive premium sales

Referral goldmine — how to turn your happy customers into your sales team with a few simple asks

Upselling your existing clients — why this is your most profitable (and underused) strategy

💬 “You get paid based on how much you think you’re worth — not per hour, but by the value you deliver.”Packed with tactical insights and real examples, this episode is your reminder to stop chasing complexity and start mastering the fundamentals that actually move the needle.👉 Perfect for marketers, founders, creatives, and anyone looking to level up their business — without burning out.]]>8ccd9696-04fd-4fd9-86fe-ceaff5d3dcebWed, 09 Apr 2025 20:59:15 +0000Great Marketing AIMost business owners are missing out on simple, powerful strategies that could 10x their results — without spending a dollar more on ads. In this episode, we break down four overlooked marketing tactics that are working right now for high-performing...

The website mistake killing your conversions — and how to fix it with better CTAs, chat widgets, and page speed

Why low prices hurt your brand and how to use price psychology to drive premium sales

Referral goldmine — how to turn your happy customers into your sales team with a few simple asks

Upselling your existing clients — why this is your most profitable (and underused) strategy

💬 “You get paid based on how much you think you’re worth — not per hour, but by the value you deliver.”Packed with tactical insights and real examples, this episode is your reminder to stop chasing complexity and start mastering the fundamentals that actually move the needle.👉 Perfect for marketers, founders, creatives, and anyone looking to level up their business — without burning out.]]>895falsefullhttps://www.spreaker.com/episode/ep-5-the-entrepreneur-who-built-a-200k-business-with-events--72779244

How Alec went from knowing no one in Orange County to selling out 15+ local events

His exact strategy for using simple video ads to grow a profitable email list and fill rooms

Why charging for your events matters — and how to stay profitable even with rising costs

The $99 strategy session offer that converts attendees into high-ticket clients

Mistakes to avoid when starting your own events (free events, no ad engine, poor positioning)

💬 “It’s not about how much money you make from the event — it’s about who you meet in the room.”Whether you're a coach, consultant, or creator looking for your next growth strategy, this episode will shift how you think about marketing, connection, and scaling with intention.🎧 Tune in now — and get ready to make your next event your biggest growth lever yet.]]>9f8fa573-037b-4f47-8511-8495a299d6feWed, 09 Apr 2025 20:47:03 +0000Great Marketing AIWhat if your next event could unlock your next six figures? In this episode, we sit down with Alec Mountain — the go-to guy for turning local events into thriving businesses. From making $0 in a new city to building a $200K+ business around networking...

How Alec went from knowing no one in Orange County to selling out 15+ local events

His exact strategy for using simple video ads to grow a profitable email list and fill rooms

Why charging for your events matters — and how to stay profitable even with rising costs

The $99 strategy session offer that converts attendees into high-ticket clients

Mistakes to avoid when starting your own events (free events, no ad engine, poor positioning)

💬 “It’s not about how much money you make from the event — it’s about who you meet in the room.”Whether you're a coach, consultant, or creator looking for your next growth strategy, this episode will shift how you think about marketing, connection, and scaling with intention.🎧 Tune in now — and get ready to make your next event your biggest growth lever yet.]]>2715falsefullhttps://www.spreaker.com/episode/ep-4-from-400-to-3m-how-this-entrepreneur-made-millions-before-30--72779279

Turned a $400 hustle flipping iPhones into a thriving entrepreneurial path

Learned window tinting in 5 days and opened a shop just months later

Scaled his company without loans, using pure grit, marketing, and reinvestment

Maintains 1,000+ five-star reviews with zero one-stars — and why that matters

Navigates hiring, firing, leadership, and growing a loyal team of 7

Stays grounded with big 5-year goals including franchising, a $2M home, and starting a family

💡 “If anyone’s going to do a bad job — let it be me. If anyone’s going to feel the stress — let it be me.”Whether you're building from nothing, scaling your first business, or just need a reminder that belief and delusion can be your best assets — this episode is a must-listen.]]>653a242d-352f-42bb-a9ef-efd6b84d75adWed, 09 Apr 2025 20:31:56 +0000Great Marketing AIWhat would you do if all you had was $400 to your name and no real plan? For Jason Diaz, that was the starting point. Today, he’s the founder of a multi-million dollar window tinting business with two locations, a thriving commercial/residential...

Turned a $400 hustle flipping iPhones into a thriving entrepreneurial path

Learned window tinting in 5 days and opened a shop just months later

Scaled his company without loans, using pure grit, marketing, and reinvestment

Maintains 1,000+ five-star reviews with zero one-stars — and why that matters

Navigates hiring, firing, leadership, and growing a loyal team of 7

Stays grounded with big 5-year goals including franchising, a $2M home, and starting a family

💡 “If anyone’s going to do a bad job — let it be me. If anyone’s going to feel the stress — let it be me.”Whether you're building from nothing, scaling your first business, or just need a reminder that belief and delusion can be your best assets — this episode is a must-listen.]]>3898falsefullhttps://www.spreaker.com/episode/ep-3-meet-the-viral-genius-who-cracked-1m-followers-in-3-months--72779264

The simple 3-layer content funnel that generates leads (even with low views)

Why storytelling beats any hook — and how to do it well

How to find your “viral lane” even if you’re just starting out

Why a personal brand is your most valuable business asset in 2025

Justin’s journey from Snapchat motivation stories to scaling 6-figure brand deals is not just inspiring — it’s packed with actionable gems for business owners, creators, and marketers alike.🔗 Follow Justin on Instagram: @theviralgenius
📲 Learn more at: https://greatmarketing.ai/]]>0f5fad30-0e0b-4e6d-80c2-5daeaf20a2faWed, 09 Apr 2025 03:16:30 +0000Great Marketing AIWhat does it take to go from zero to 1M+ followers in just 3 months — without spending a dime on ads?In this episode of The Great Marketing Podcast, we sit down with Justin Ho, aka The Viral Genius, to unpack the exact strategy he used to build viral...

The simple 3-layer content funnel that generates leads (even with low views)

Why storytelling beats any hook — and how to do it well

How to find your “viral lane” even if you’re just starting out

Why a personal brand is your most valuable business asset in 2025

Justin’s journey from Snapchat motivation stories to scaling 6-figure brand deals is not just inspiring — it’s packed with actionable gems for business owners, creators, and marketers alike.🔗 Follow Justin on Instagram: @theviralgenius
📲 Learn more at: https://greatmarketing.ai/]]>2696falsefullhttps://www.spreaker.com/episode/ep-2-how-this-auto-shop-grew-to-2m-in-just-2-years--72779281✅ How Nestor bought his business with almost no money
✅ The mindset shifts that transformed him from an employee to an owner
✅ The hiring mistakes that nearly cost him everything—and how he fixed them
✅ The power of mentorship (from Grant Cardone, Brandon Dawson & more)
✅ How he’s now helping other business owners 10X their growthNow a 10X Business Coach and successful entrepreneur, Nestor shares the exact steps he took to go from struggling technician to thriving business owner—plus his plans to franchise his business and acquire more companies.🎧 Tune in now and discover how to level up your own business!]]>1b00cd39-da36-4104-b924-e99919ba4bd3Tue, 18 Mar 2025 02:01:17 +0000Great Marketing AI🔥 From Technician to Multi-Million Dollar Business Owner 🔥What if the opportunity of a lifetime was right in front of you—but you felt completely unprepared? That’s exactly what happened to Nestor Gutierrez, who started as a technician with no...✅ How Nestor bought his business with almost no money
✅ The mindset shifts that transformed him from an employee to an owner
✅ The hiring mistakes that nearly cost him everything—and how he fixed them
✅ The power of mentorship (from Grant Cardone, Brandon Dawson & more)
✅ How he’s now helping other business owners 10X their growthNow a 10X Business Coach and successful entrepreneur, Nestor shares the exact steps he took to go from struggling technician to thriving business owner—plus his plans to franchise his business and acquire more companies.🎧 Tune in now and discover how to level up your own business!]]>2913falsefullhttps://www.spreaker.com/episode/ep-1-from-microsoft-to-managing-10m-in-ads--72779246✔️ From a software engineer & notary to digital marketing entrepreneurs
✔️ The turning point that made us shift industries
✔️ How a simple automation hack transformed a local business into a nationwide company
✔️ The role of AI, systems, and efficiency in scaling
✔️ What it really takes to grow and sustain a successful agencyThis is not just another success story. It’s a behind-the-scenes look at the risks, pivots, and strategic moves that made it happen. Whether you’re an entrepreneur, marketer, or someone looking to break into the digital space—this episode is packed with real insights you can apply today.🎧 Listen now and level up your business game!
#Marketing #Entrepreneurship #Ads #GreatPodcast]]>9ebdf9bd-605a-4d23-8082-9e31bc9c3627Fri, 07 Mar 2025 03:26:44 +0000Great Marketing AIHow do you go from a stable tech job at Microsoft and a notary business to running a multi-million dollar marketing agency? In this episode, we dive deep into our unconventional journey—how we met, scaled a business together, and ultimately built an...✔️ From a software engineer & notary to digital marketing entrepreneurs
✔️ The turning point that made us shift industries
✔️ How a simple automation hack transformed a local business into a nationwide company
✔️ The role of AI, systems, and efficiency in scaling
✔️ What it really takes to grow and sustain a successful agencyThis is not just another success story. It’s a behind-the-scenes look at the risks, pivots, and strategic moves that made it happen. Whether you’re an entrepreneur, marketer, or someone looking to break into the digital space—this episode is packed with real insights you can apply today.🎧 Listen now and level up your business game!
#Marketing #Entrepreneurship #Ads #GreatPodcast]]>1139true11full