From The Source

From The Sourcehttps://www.spreaker.com/podcast/from-the-source--7033356enMarketingCopyright vereigenmediahttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/fc763fe8f8192528003e0473d08f31fd.jpgFrom The Sourcehttps://www.spreaker.com/podcast/from-the-source--7033356Mon, 13 Jul 2026 16:27:50 +0000vereigenmediavereigenmediafeeds@spreaker.comDirect From the Source by Vereigen Media is a thought leadership podcast that brings unfiltered insights from B2B marketing, tech, and growth leaders. Each episode dives deep into real strategies, emerging trends, and candid conversations with experts...falseepisodicFrom the Source: Sylvain Awad on Intent Data, AI & Revenue-Focused Marketinghttps://www.spreaker.com/episode/from-the-source-sylvain-awad-on-intent-data-ai-revenue-focused-marketing--72951778597522a4-972f-42b1-bca9-8066bf561082Mon, 13 Jul 2026 14:42:39 +0000vereigenmediaIn this episode, Dave Steinmeyer is joined by Sylvain Awad, Director of Demand Generation at Enghouse Vidyo, to discuss how modern B2B marketing is evolving beyond lead volume toward measurable pipeline and revenue.From intent data and AI to sales...2117false6fullKarina Shabelsky on the Reality of AI in Marketing: Tools, Limits, & Opportunitieshttps://www.spreaker.com/episode/karina-shabelsky-on-the-reality-of-ai-in-marketing-tools-limits-opportunities--7241897039b86edc-d1fc-468a-b2d4-867702cdc971Mon, 08 Jun 2026 13:04:54 +0000vereigenmediaIn this episode of From the Source, Karina Shabelsky, Director of Digital Marketing at Suki AI, shares a practical perspective on how AI is transforming modern B2B marketing.Karina discusses the difference between simply using AI and truly leveraging...1606false4fullFrom the Source: Karina Shabelsky on the Reality of AI in Marketing: Tools, Limits, & Opportunitieshttps://www.spreaker.com/episode/from-the-source-karina-shabelsky-on-the-reality-of-ai-in-marketing-tools-limits-opportunities--72418098
]]>6ca7f4c1-9bce-4f2a-b2ed-e69ccecbb8ceMon, 08 Jun 2026 12:14:33 +0000vereigenmediaIn this episode of From the Source, Karina Shabelsky, Director of Digital Marketing at Suki AI, shares a practical perspective on how AI is transforming modern B2B marketing.Karina discusses the difference between simply using AI and truly leveraging...
]]>1603false4fullFrom the Source: Scott Woodruff on ABM vs ABX: The Shift from Campaigns to Experienceshttps://www.spreaker.com/episode/from-the-source-scott-woodruff-on-abm-vs-abx-the-shift-from-campaigns-to-experiences--72007209ABM campaigns to full account-based experiences (ABX).The discussion explores why personalization needs to go beyond surface-level messaging, how cross-functional collaboration drives better engagement, and why modern B2B growth depends on aligning marketing, sales, and customer success around the same accounts.If you're looking to understand the future of ABM, account engagement, and experience-driven marketing, this episode offers valuable insights for modern B2B teams.]]>7826a690-068d-4842-aa3a-1ed912de257aMon, 11 May 2026 14:31:58 +0000vereigenmediaIn this episode, Scott Woodruff, Director of Global Campaigns & ABX at Cornerstone OnDemand, shares his perspective on how B2B marketing is evolving from traditional https://vereigenmedia.com/account-based-marketing/ to full account-based...ABM campaigns to full account-based experiences (ABX).The discussion explores why personalization needs to go beyond surface-level messaging, how cross-functional collaboration drives better engagement, and why modern B2B growth depends on aligning marketing, sales, and customer success around the same accounts.If you're looking to understand the future of ABM, account engagement, and experience-driven marketing, this episode offers valuable insights for modern B2B teams.]]>1781false3fullFrom the Source: Rebecca Halpern on Separating Real Buyer Intent from Noise in B2B Marketinghttps://www.spreaker.com/episode/from-the-source-rebecca-halpern-on-separating-real-buyer-intent-from-noise-in-b2b-marketing--7200721068f98d50-2a64-4860-a052-1288a7407fd0Mon, 13 Apr 2026 14:11:43 +0000vereigenmediaIn this episode, Rebecca Halpern (Senior Marketing Manager at Conduent) shares her perspective on why lead quality and real buyer intent matter more than volume in B2B marketing.The conversation explores how marketers can move beyond vanity metrics,...1556false2fullHuman-Centric AI: Building Smarter B2B Insights with Hrvoje Smolichttps://www.spreaker.com/episode/human-centric-ai-building-smarter-b2b-insights-with-hrvoje-smolic--72007212

Driving results with first-party data

Building smarter lead scoring models

Leveraging no-code AI tools and AI agents

Applying machine learning in GTM strategies

Using Large Language Models (LLMs) to fuel personalization

Navigating GDPR, CCPA, and evolving data compliances

Measuring propensity to buy with precision

Redefining marketing with artificial intelligence

Whether you're a demand gen expert, product marketer, startup founder, or data enthusiast, this podcast offers practical insight into the data tooling revolution, AI in business, and the evolving science behind audience engagement and campaign efficiency.At its core, Direct From the Source delivers real strategies, unfiltered insights, and bold perspectives from those leading the charge—from B2B growth pioneers to AI-driven innovators.📌 Topics you can expect:

How to use first-party data for growth
The real role of AI in B2B marketing
Best practices in machine learning model deployment
Marketing automation with AI agents
Breaking down what is AI? for modern teams
Building a compliance-ready data strategy
Understanding and leveraging the propensity to buy

This is more than a podcast—it's your shortcut to understanding what’s working, what’s next, and how to lead with clarity in a data-driven, privacy-first world.🎧 Tune in for sharp, relevant, and forward-thinking episodes that cut through the noise—Direct From the Source.Follow us on Spotify to never miss an episode.#B2BMarketingPodcast #ArtificialIntelligencePodcast #MachineLearningPodcast #B2BPodcast #AIinBusiness #FirstPartyData #LeadScoring #NoCodeAI #LargeLanguageModels #DataToolingRevolution #AIagents #WhatIsAI #GDPR #CCPA #PropensityToBuy]]>dcb95f62-b5b5-4c7a-b62a-7070a0964d29Thu, 05 Jun 2025 14:40:00 +0000vereigenmediaDirect From the Source by Vereigen Media is a no-fluff B2B marketing podcast where the future of growth, data, and AI meets real-world execution. This thought leadership series brings you straight into the minds of global experts who are reshaping how...