http://www.spreaker.com/show/jingles_made_easyenEducation© Mike Russellhttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/c65566f8e4989d0d697f3c38e394c552.jpghttp://www.spreaker.com/show/jingles_made_easyWed, 15 Feb 2023 19:13:34 +0000Mike RussellMike Russellmike@mrc.fmJingle jargon made simple with your host Mike Russell.cleanepisodichttps://www.spreaker.com/user/mikerussell/love_synths_korg_ios_apps_half_pricehttp://youtu.be/h_aay6wTwyA]]>https://api.spreaker.com/episode/2355371Thu, 14 Mar 2013 16:11:53 +0000Mike RussellOne of the first synthesizers I ever owned was a KORG. I downloaded the KORG iMS-20 analog synthesizer app for iPad today and love it. Looks great on my iPad's retina display too! Check out this video to see it in action: http://youtu.be/h_aay6wTwyAhttp://youtu.be/h_aay6wTwyA]]>74analog synthesizer,ipad apps,korgcleanfullhttps://www.spreaker.com/user/mikerussell/flanging_creating_a_flange_audio_effecthttps://api.spreaker.com/episode/2341495Mon, 11 Mar 2013 19:20:36 +0000Mike RussellHave you ever used the flanger effect in a radio jingle? Where does the name come from and how was it achieved in the days before digital audio workstations? Audio engineers would use two separate tape machines and place the audio on one slightly out...89audio effect,flange,flanger,flangingcleanfullhttps://www.spreaker.com/user/mikerussell/describing_sound_effects_in_jingles
I show you how to do a Gangnam Style intro here: http://youtu.be/elkSnWQBJkg]]>https://api.spreaker.com/episode/2325963Fri, 08 Mar 2013 20:47:10 +0000Mike RussellDescribing effects you hear in jingles and music can be a hard process. It's better to give an example. I was recently asked how to change a music track from blurry to becoming crisp and clear. Pretty hard to understand! Describe is as the intro to...
I show you how to do a Gangnam Style intro here: http://youtu.be/elkSnWQBJkg]]>79describe music,gangnam style,jingle effectscleanfullhttps://www.spreaker.com/user/mikerussell/jingle_sound_effects_how_to_sort_them
Beepy, good enders, long stuff, phoney, rewindy, rocky, scratches (and more!)

Watch more audio production videos and tutorials at: http://www.youtube.com/user/musicradiocreative]]>https://api.spreaker.com/episode/2314823Wed, 06 Mar 2013 18:33:24 +0000Mike RussellJingle sound effects can easily take over your production library if not stored and sorted properly. You know, the whooshes and bangs that go into the production of many jingles and sweepers. If you're an audio producer and want to access FX easily...
Beepy, good enders, long stuff, phoney, rewindy, rocky, scratches (and more!)

Watch more audio production videos and tutorials at: http://www.youtube.com/user/musicradiocreative]]>69jingle sound effects,radio imaging fx,sorting audio filescleanfullhttps://www.spreaker.com/user/mikerussell/share_audio_jingles_desrve_sharinghttps://api.spreaker.com/episode/2305647Mon, 04 Mar 2013 19:42:45 +0000Mike RussellIf you get a great jingle share it. Use social media to syndicate it out and share it for your friends to listen to. Social audio networks like Spreaker and Soundcloud have wonderful intergrations with Facebook that allow a listener to listen inside...57jingles,share audio,social jinglescleanfullhttps://www.spreaker.com/user/mikerussell/promos_end_with_a_memorable_messagehttps://api.spreaker.com/episode/2293395Sat, 02 Mar 2013 11:49:45 +0000Mike RussellAlways put the one thing you want your listener to remember at the end of a promo. Say you're making a promo that's 30 seconds, 60 seconds or even 90 seconds the listener will always remember the one call to action you give at the end of a promo....63memorable promotions,podcast promos,radio promoscleanfullhttps://www.spreaker.com/user/mikerussell/call_to_action_only_one_per_jingle
What's my call to action? Leave a comment on this episode!]]>https://api.spreaker.com/episode/2283355Thu, 28 Feb 2013 14:09:40 +0000Mike RussellOnly put one call to action in each jingle you play. If you give one strong call to action it will be far more effective than asking for three or four actions in a single jingle. Don't say 'visit us on Facebook, Twitter, Google+ and remember to rate...
What's my call to action? Leave a comment on this episode!]]>60call to action,jingle messages,memorable jinglescleanfullhttps://www.spreaker.com/user/mikerussell/why_do_radio_stations_use_jingles
Get a radio jingle designed at: http://www.musicradiocreative.com]]>https://api.spreaker.com/episode/2273511Tue, 26 Feb 2013 13:01:27 +0000Mike RussellRadio stations use radio jingles to sound super cool! Does the general public really pay attention to jingles on a radio station? The use of jingles has changed over the years. The 60s and 70s was the era of the sung jingle, voice imaging came in...
Get a radio jingle designed at: http://www.musicradiocreative.com]]>107radio imaging,radio jingles,radio stationscleanfullhttps://www.spreaker.com/user/mikerussell/radio_stingers_and_shotgun_jingleshttps://api.spreaker.com/episode/2262982Sun, 24 Feb 2013 09:23:07 +0000Mike RussellA radio stinger is something that you could use to split up one section of content and get to another. A radio station may get from an interview to a song using a stinger. A podcaster may get from talking to someone into the show outro using a...99radio stingers,shotgun jingles,sounderscleanfullhttps://www.spreaker.com/user/mikerussell/voice_over_voiceover_or_voice_over
I did some research: http://www.musicradiocreative.com/jingles/is-voice-over-one-word-or-two/

VoiceOver is a screen reader for Apple devices and voice over IP can be used to make calls on your broadband which makes the issue even more confusing!

How would you define a voice over? Share your thoughts in the comments!]]>https://api.spreaker.com/episode/2253415Fri, 22 Feb 2013 18:38:36 +0000Mike RussellVoice overs are generally voices laid over something like music for a TV or radio commercial, movie trailers, public service announcements and so on. In jingle terms I use voice overs for idents, commercials and even in the lead up on sung jingles. A...
I did some research: http://www.musicradiocreative.com/jingles/is-voice-over-one-word-or-two/

VoiceOver is a screen reader for Apple devices and voice over IP can be used to make calls on your broadband which makes the issue even more confusing!

How would you define a voice over? Share your thoughts in the comments!]]>105vo,voice over,voiceoverscleanfullhttps://www.spreaker.com/user/mikerussell/radio_bumpers_radio_bumper_music_useshttps://api.spreaker.com/episode/2242000Wed, 20 Feb 2013 16:01:17 +0000Mike RussellWhat is a radio bumper? Often referred to as bumper music, podcast bumper or simply bumpers. It's one of the most confused terms in jingles as jingle companies often bundle the word 'bumper' in amongst the words sweepers, jingles and IDs. Radio...100bumper jingles,podcast bumpers,radio bumper music,radio bumperscleanfullhttps://www.spreaker.com/user/mikerussell/equalisation_using_eq_to_enhance_audiohttps://api.spreaker.com/episode/2231446Mon, 18 Feb 2013 14:34:20 +0000Mike RussellEQ is short for equalisation (American: equalization). A bunch of audio frequencies you can adjust to improve or degrade sound quality. I can enhance a poor quality voice over by increasing or taking away different EQ bands to improve clarity or...88eq,equalisation,equalization,frequenciescleanfullhttps://www.spreaker.com/user/mikerussell/making_jingles_using_aux_sends_and_a_bus
A real world example of using an aux and bus would be so that you can get a voice over to automatically control a music track by ducking it every time speech is heard.

Adobe Audition YouTube tutorials: http://www.youtube.com/user/musicradiocreative]]>https://api.spreaker.com/episode/2220575Sat, 16 Feb 2013 15:10:47 +0000Mike RussellA bus is a way of putting many audio tracks through a mixing desk on to one fader (or track in Adobe Audition / Pro Tools). It enables you to control everything in one place. AUX sends (or just sends in Adobe Audition) will then isolate one sound from...
A real world example of using an aux and bus would be so that you can get a voice over to automatically control a music track by ducking it every time speech is heard.

Adobe Audition YouTube tutorials: http://www.youtube.com/user/musicradiocreative]]>118audio bus,aux send,making jingles,radio jinglescleanfullhttps://www.spreaker.com/user/mikerussell/ramp_jingle_where_does_a_music_ramp_gohttp://www.musicradiocreative.com/music-jingles
If you're closing a podcast or making an exit to an 'outbreak' (radio station commercial break) you may want to consider using a ramp jingle.

What is a ramp? In real world terms a ramp helps you to get somewhere and that's exactly what it does in the audio world. A piece of music starts up which you can talk over and use to tell your listeners what's coming up next or in your next episode. Many radio DJs love to talk up to the vocals of a ramp - it sounds really pro - but be careful not to slip into using filler words like, "right here", "only here" or "keep it locked!"

A jingle ramp contains music leading up to sung or spoken vocals which could identify your podcast or radio show name.]]>https://api.spreaker.com/episode/2208926Thu, 14 Feb 2013 10:37:52 +0000Mike Russellhttp://www.musicradiocreative.com/music-jingles If you're closing a podcast or making an exit to an 'outbreak' (radio station commercial break) you may want to consider using a ramp jingle. What is a ramp? In real world terms a ramp helps you to get...http://www.musicradiocreative.com/music-jingles
If you're closing a podcast or making an exit to an 'outbreak' (radio station commercial break) you may want to consider using a ramp jingle.

What is a ramp? In real world terms a ramp helps you to get somewhere and that's exactly what it does in the audio world. A piece of music starts up which you can talk over and use to tell your listeners what's coming up next or in your next episode. Many radio DJs love to talk up to the vocals of a ramp - it sounds really pro - but be careful not to slip into using filler words like, "right here", "only here" or "keep it locked!"

A jingle ramp contains music leading up to sung or spoken vocals which could identify your podcast or radio show name.]]>83jingle ramp,music ramp,outbreak,talkup jinglecleanfullhttps://www.spreaker.com/user/mikerussell/radio_donut_audio_hole_in_the_middlehttp://www.musicradiocreative.com/podcast
Happy Pancake Day! A radio donut is not a jam filled delight but, in radio terms, it's a piece of production with singers or voice over at the start, a place for you to talk over, followed by a similar ending to the start of the donut.

As the host you fill the gap in the middle of the donut with the juicy content. For example what's coming up on your radio show or podcast!]]>https://api.spreaker.com/episode/2199629Tue, 12 Feb 2013 16:11:08 +0000Mike Russellhttp://www.musicradiocreative.com/podcast Happy Pancake Day! A radio donut is not a jam filled delight but, in radio terms, it's a piece of production with singers or voice over at the start, a place for you to talk over, followed by a similar ending...http://www.musicradiocreative.com/podcast
Happy Pancake Day! A radio donut is not a jam filled delight but, in radio terms, it's a piece of production with singers or voice over at the start, a place for you to talk over, followed by a similar ending to the start of the donut.

As the host you fill the gap in the middle of the donut with the juicy content. For example what's coming up on your radio show or podcast!]]>62donut jingles,music,radio donut,radio donutscleanfullhttps://www.spreaker.com/user/mikerussell/radio_sweepers_what_is_a_radio_sweeperhttp://www.musicradiocreative.com/radio-imaging/radio-sweepers
A radio sweeper is not the person who knocks about the radio station corridors cleaning up after hours. It's a tool you can use to transition between songs hence the word 'sweeper'. You literally use it to 'sweep' or segue between two songs in any music playlist. Radio sweeper effects can be whooshes, bangs or crashes mixed with voice over and no longer than 20 seconds in duration.

You can use it to identify the radio station and the radio station tag line too. Radio sweepers are great for transitioning from fast music to slow music or vice versa. You can also play them over the intros of songs too.

Find radio imaging FX at AudioJungle. I made a video to show you how to do it: http://youtu.be/Ntba03kGWTk]]>https://api.spreaker.com/episode/2192478Mon, 11 Feb 2013 17:05:58 +0000Mike Russellhttp://www.musicradiocreative.com/radio-imaging/radio-sweepers A radio sweeper is not the person who knocks about the radio station corridors cleaning up after hours. It's a tool you can use to transition between songs hence the word 'sweeper'. You...http://www.musicradiocreative.com/radio-imaging/radio-sweepers
A radio sweeper is not the person who knocks about the radio station corridors cleaning up after hours. It's a tool you can use to transition between songs hence the word 'sweeper'. You literally use it to 'sweep' or segue between two songs in any music playlist. Radio sweeper effects can be whooshes, bangs or crashes mixed with voice over and no longer than 20 seconds in duration.

You can use it to identify the radio station and the radio station tag line too. Radio sweepers are great for transitioning from fast music to slow music or vice versa. You can also play them over the intros of songs too.

Find radio imaging FX at AudioJungle. I made a video to show you how to do it: http://youtu.be/Ntba03kGWTk]]>102fx,ideas,radio sweeper effects,radio sweeper examples,radio sweeperscleanfullhttps://www.spreaker.com/user/mikerussell/what_is_a_jinglehttp://www.musicradiocreative.com/jingles
A jingle is best known as a short singing tune that advertises a brand with a call to action. Over time and with the rise of people creating their own radio shows on platforms such as Spreaker there is a wider demand for radio jingles which voice over, vocal effects and sound effects. In reality these are not really 'jingles' in the truest sense of the word as they doesn't contain jingle singers. The technical term would be a radio sweeper or radio ID.

I'll tell you what sweepers, stingers, stabs and IDs are in future episodes of Jingles Made Easy.]]>https://api.spreaker.com/episode/2184590Sun, 10 Feb 2013 11:22:23 +0000Mike RussellJingles - http://www.musicradiocreative.com/jingles A jingle is best known as a short singing tune that advertises a brand with a call to action. Over time and with the rise of people creating their own radio shows on platforms such as Spreaker there...http://www.musicradiocreative.com/jingles
A jingle is best known as a short singing tune that advertises a brand with a call to action. Over time and with the rise of people creating their own radio shows on platforms such as Spreaker there is a wider demand for radio jingles which voice over, vocal effects and sound effects. In reality these are not really 'jingles' in the truest sense of the word as they doesn't contain jingle singers. The technical term would be a radio sweeper or radio ID.

I'll tell you what sweepers, stingers, stabs and IDs are in future episodes of Jingles Made Easy.]]>86jingle,jingles,radio jinglescleanfull