Scrappy to Scaling: Real Talk, Small Bizhttps://www.spreaker.com/podcast/scrappy-to-scaling-real-talk-small-biz--6792176Feeling scrappy but ready to scale? This is your no-BS business boost.

In Scrappy to Scaling: Real Talk, Small Biz, founders, Gen X entrepreneurs, and small business owners get straight-shooting, big-agency-level strategy without the big-agency price tag. Hosted by Boarderline co-founder Julie Matzen, each episode brings in a different expert Advisor to break down start-up struggles, small-biz marketing, branding that actually works, and how AI is shaking things up for real businesses—not just tech bros.

Listen in, grab the playbook, then go make your next bold move.

🎁 LISTENER GIFT 
Use promo code ADVISOR30 at theboarderline.co to get $150 off Boarderline services.
👉 Offer valid for the first 20 customers and must be used when booking Julie Matzen. On the site, type “Julie Matzen” into the search bar to find and book her as your Advisor.

CONNECT WITH JULIE & HER COMPANIES
If this episode helped you, share it with a fellow founder, leave a quick review, and tag @the.boarderline on Instagram with your biggest “aha” moment. Then go take one bold action for your business today.

ABOUT JULIE MATZEN & BOARDERLINE
Julie Matzen is the co-founder of Boarderline and founder of MayDay Agency, with 25+ years in marketing, branding, and digital advertising for brands like Oura, Natural Cycles, Yale Smart Locks, Cricut, Sandisk, Lagree Fitness, Sherwin-Williams, and more.

WORK WITH JULIE & THE BOARDERLINE TEAM
Get real-time, expert guidance on your biggest business and marketing challenges through 1:1 video advisory sessions—built for start-ups and small businesses that need a powerful sounding board without the full-time agency price tag.]]>enBusinessCopyright Stacey Chillemihttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/557b69cb411a19d1f9c965ea03127992.jpgScrappy to Scaling: Real Talk, Small Bizhttps://www.spreaker.com/podcast/scrappy-to-scaling-real-talk-small-biz--6792176Fri, 23 Jan 2026 16:57:24 +0000Stacey ChillemiStacey Chillemijmatzen@teammayday.comFeeling scrappy but ready to scale? This is your no-BS business boost. In Scrappy to Scaling: Real Talk, Small Biz, founders, Gen X entrepreneurs, and small business owners get straight-shooting, big-agency-level strategy without the big-agency...Feeling scrappy but ready to scale? This is your no-BS business boost.

In Scrappy to Scaling: Real Talk, Small Biz, founders, Gen X entrepreneurs, and small business owners get straight-shooting, big-agency-level strategy without the big-agency price tag. Hosted by Boarderline co-founder Julie Matzen, each episode brings in a different expert Advisor to break down start-up struggles, small-biz marketing, branding that actually works, and how AI is shaking things up for real businesses—not just tech bros.

Listen in, grab the playbook, then go make your next bold move.

🎁 LISTENER GIFT 
Use promo code ADVISOR30 at theboarderline.co to get $150 off Boarderline services.
👉 Offer valid for the first 20 customers and must be used when booking Julie Matzen. On the site, type “Julie Matzen” into the search bar to find and book her as your Advisor.

CONNECT WITH JULIE & HER COMPANIES
If this episode helped you, share it with a fellow founder, leave a quick review, and tag @the.boarderline on Instagram with your biggest “aha” moment. Then go take one bold action for your business today.

ABOUT JULIE MATZEN & BOARDERLINE
Julie Matzen is the co-founder of Boarderline and founder of MayDay Agency, with 25+ years in marketing, branding, and digital advertising for brands like Oura, Natural Cycles, Yale Smart Locks, Cricut, Sandisk, Lagree Fitness, Sherwin-Williams, and more.

WORK WITH JULIE & THE BOARDERLINE TEAM
Get real-time, expert guidance on your biggest business and marketing challenges through 1:1 video advisory sessions—built for start-ups and small businesses that need a powerful sounding board without the full-time agency price tag.]]>falseepisodicWhy You’re Not Ranking on Google (Yet)https://www.spreaker.com/episode/why-you-re-not-ranking-on-google-yet--68547450Holly Kissinger (co-founder of Boarderline) and AI-powered SEO strategist TJ Robertson to break down why your site isn’t ranking, how AI is changing the rules, and what actually moves the needle for small businesses.

You’ll learn:
  • The 3 levers of SEO success: relevance, authority, and quality
  • Why “just get more backlinks” is outdated advice
  • How AI and large language models (like ChatGPT) change search
  • Smart ways to scale content without wrecking quality
  • How to turn content into real inbound leads (not vanity metrics)
  • Simple hooks and repurposing tricks to be “everywhere” online
Hit play, grab a pen, and walk away with a clear plan to make Google—and your dream clients—finally notice you.

WORK WITH TJ & BOADERLINE
🔥 Book a strategy session with TJ: https://tjrobertson.com/
Boarderline Profile & Booking: https://theboarderline.co/products/tj-robertson?_pos=1&_psq=tj+rob&_ss=e&_v=1.0

🌐 Connect with Holly: https://theboarderline.co/products/producer-photo-shoots-video-holly-kissinger?_pos=1&_sid=94096da69&_ss=r

🌐 Connect with TJ on social:
Facebook: https://www.facebook.com/tj.robertson.9887/
X (Twitter): https://x.com/SeoRobertson/
LinkedIn: https://www.linkedin.com/in/tj-robertson-seo/
TikTok: https://www.tiktok.com/@tjrobertson52

If this episode helped you, share it with a fellow founder, subscribe, and tag TJ with your biggest SEO “aha” moment.

🎁 LISTENER GIFT 
Use promo code ADVISOR30 at theboarderline.co to get $150 off Boarderline services.
👉 Offer valid for the first 20 customers and must be used when booking Julie Matzen. On the site, type “Julie Matzen” into the search bar to find and book her as your Advisor.

CONNECT WITH JULIE & HER COMPANIES
If this episode helped you, share it with a fellow founder, leave a quick review, and tag @the.boarderline on Instagram with your biggest “aha” moment. Then go take one bold action for your business today.
]]>https://api.spreaker.com/episode/68547450Thu, 13 Nov 2025 02:05:48 +0000Stacey ChillemiIf you’re posting nonstop and still invisible on Google, this is your SEO wake-up call. Host Lisa Urbanski sits down with Holly Kissinger (co-founder of Boarderline) and AI-powered SEO strategist TJ Robertson to break down why your site isn’t ranking,...Holly Kissinger (co-founder of Boarderline) and AI-powered SEO strategist TJ Robertson to break down why your site isn’t ranking, how AI is changing the rules, and what actually moves the needle for small businesses.

You’ll learn:
  • The 3 levers of SEO success: relevance, authority, and quality
  • Why “just get more backlinks” is outdated advice
  • How AI and large language models (like ChatGPT) change search
  • Smart ways to scale content without wrecking quality
  • How to turn content into real inbound leads (not vanity metrics)
  • Simple hooks and repurposing tricks to be “everywhere” online
Hit play, grab a pen, and walk away with a clear plan to make Google—and your dream clients—finally notice you.

WORK WITH TJ & BOADERLINE
🔥 Book a strategy session with TJ: https://tjrobertson.com/
Boarderline Profile & Booking: https://theboarderline.co/products/tj-robertson?_pos=1&_psq=tj+rob&_ss=e&_v=1.0

🌐 Connect with Holly: https://theboarderline.co/products/producer-photo-shoots-video-holly-kissinger?_pos=1&_sid=94096da69&_ss=r

🌐 Connect with TJ on social:
Facebook: https://www.facebook.com/tj.robertson.9887/
X (Twitter): https://x.com/SeoRobertson/
LinkedIn: https://www.linkedin.com/in/tj-robertson-seo/
TikTok: https://www.tiktok.com/@tjrobertson52

If this episode helped you, share it with a fellow founder, subscribe, and tag TJ with your biggest SEO “aha” moment.

🎁 LISTENER GIFT 
Use promo code ADVISOR30 at theboarderline.co to get $150 off Boarderline services.
👉 Offer valid for the first 20 customers and must be used when booking Julie Matzen. On the site, type “Julie Matzen” into the search bar to find and book her as your Advisor.

CONNECT WITH JULIE & HER COMPANIES
If this episode helped you, share it with a fellow founder, leave a quick review, and tag @the.boarderline on Instagram with your biggest “aha” moment. Then go take one bold action for your business today.
]]>2264aitools,branding,business,content,digital,digitalmarketing,entrepreneur,founders,google,growth,leads,marketing,ranking,seo,smallbiz,smallbusiness,startup,strategy,traffic,visibilityfalse11full