The City Playbook

The City Playbookhttps://www.spreaker.com/podcast/the-city-playbook--6766315enPlaces & TravelOrlando Economic Partnershiphttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/0c90f7eb46077e109152d6d60672cc5a.jpgThe City Playbookhttps://www.spreaker.com/podcast/the-city-playbook--6766315Wed, 16 Sep 2026 21:50:35 +0000Orlando Economic PartnershipOrlando Economic Partnershipcarolina@hihellolabs.comHosted by Tim Giuliani, President and CEO of the Orlando Economic Partnership, The City Playbook takes you behind the ideas, innovation, and initiatives shaping Orlando’s future — and the people making it happen. Join us as we build the city together.falsec30a621a-8ff8-5947-af95-7d91b6ad6f0cepisodic20. The New Model Transforming Education in West Lakeshttps://www.spreaker.com/episode/20-the-new-model-transforming-education-in-west-lakes--74849790
On The City Playbook, Orlando Economic Partnership President & CEO Tim Giuliani speaks with Lift Orlando President Eddie Moriton and Orange County Public Schools Superintendent Dr. Maria Vazquez about the creation of Orange Center STEAM Academy and the broader transformation underway in Orlando’s West Lakes community.

They explore the new school model, Orange Center’s expansion to K–8, early childhood education, college scholarships for Jones High School students, teacher support, community investment, and the role education can play in long-term economic mobility.

The conversation also examines how Lift Orlando and OCPS are working together to create a “laboratory of innovation” where successful ideas can support schools beyond Orange Center.

From kindergarten readiness to college access, this episode looks at what can happen when education, community development, philanthropy, and economic opportunity are treated as part of the same strategy.

Subscribe to The City Playbook for more conversations with the leaders shaping the future of Orlando and Central Florida.

The conversation also examines the measurable impact already happening across West Lakes, including:
-Childhood poverty falling from approximately 57% to 20%
-Household incomes increasing
-Kindergarten readiness reaching approximately 95% at the West Lakes
-Early Learning Center
-Orange Center enrollment growing from roughly 293 students to around 500
-New college scholarship pathways for Jones High School students
-An 86% increase in college-bound graduates connected to scholarship opportunities
-Major public and private investment in education and neighborhood infrastructure

Tim, Eddy and Dr. Vazquez also discuss why education is an economic development strategy, how concentrated poverty affects an entire regional economy and why investing in children today can strengthen Orlando’s workforce, neighborhoods and long-term competitiveness.

If you care about the future of Orlando, Central Florida, public education, economic development, school choice, neighborhood revitalization, workforce development, educational innovation or community investment, this conversation offers a fascinating look at what can happen when a city chooses to build differently.

If you enjoy conversations with the decision makers and difference makers shaping Central Florida’s future, like, comment, and subscribe to The City Playbook.

------------------------------------------------------

What do you want to see more of in downtown Orlando?

Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

Brought to you by the Orlando Economic Partnership Learn more: https://orlando.org]]>https://api.spreaker.com/episode/74849790Wed, 16 Sep 2026 21:50:20 +0000Orlando Economic PartnershipHow can Orlando transform education while creating greater economic opportunity for entire neighborhoods? On The City Playbook, Orlando Economic Partnership President & CEO Tim Giuliani speaks with Lift Orlando President Eddie Moriton and Orange...
On The City Playbook, Orlando Economic Partnership President & CEO Tim Giuliani speaks with Lift Orlando President Eddie Moriton and Orange County Public Schools Superintendent Dr. Maria Vazquez about the creation of Orange Center STEAM Academy and the broader transformation underway in Orlando’s West Lakes community.

They explore the new school model, Orange Center’s expansion to K–8, early childhood education, college scholarships for Jones High School students, teacher support, community investment, and the role education can play in long-term economic mobility.

The conversation also examines how Lift Orlando and OCPS are working together to create a “laboratory of innovation” where successful ideas can support schools beyond Orange Center.

From kindergarten readiness to college access, this episode looks at what can happen when education, community development, philanthropy, and economic opportunity are treated as part of the same strategy.

Subscribe to The City Playbook for more conversations with the leaders shaping the future of Orlando and Central Florida.

The conversation also examines the measurable impact already happening across West Lakes, including:
-Childhood poverty falling from approximately 57% to 20%
-Household incomes increasing
-Kindergarten readiness reaching approximately 95% at the West Lakes
-Early Learning Center
-Orange Center enrollment growing from roughly 293 students to around 500
-New college scholarship pathways for Jones High School students
-An 86% increase in college-bound graduates connected to scholarship opportunities
-Major public and private investment in education and neighborhood infrastructure

Tim, Eddy and Dr. Vazquez also discuss why education is an economic development strategy, how concentrated poverty affects an entire regional economy and why investing in children today can strengthen Orlando’s workforce, neighborhoods and long-term competitiveness.

If you care about the future of Orlando, Central Florida, public education, economic development, school choice, neighborhood revitalization, workforce development, educational innovation or community investment, this conversation offers a fascinating look at what can happen when a city chooses to build differently.

If you enjoy conversations with the decision makers and difference makers shaping Central Florida’s future, like, comment, and subscribe to The City Playbook.

------------------------------------------------------

What do you want to see more of in downtown Orlando?

Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

Brought to you by the Orlando Economic Partnership Learn more: https://orlando.org]]>2020falsefull19. The Orlando School Model That is Changing Educationhttps://www.spreaker.com/episode/19-the-orlando-school-model-that-is-changing-education--74872041
In this episode of The City Playbook, Orlando Economic Partnership President and CEO Tim Giuliani speaks with Lift Orlando President Eddy Moratin and Orange County Public Schools Superintendent Dr. Maria Vazquez about the transformation happening in Orlando’s West Lakes community and the creation of Orange Center STEAM Academy.

The episode explores how education, neighborhood revitalization, economic mobility and public-private partnerships can work together to create lasting change.

Lift Orlando began with a simple realization: many of the challenges affecting student success begin long before a child enters the classroom. Housing instability, access to healthcare, early childhood education, transportation and economic opportunity all play a role in educational outcomes.

That insight led Lift Orlando to develop a place-based community development model centered on West Lakes, creating an ecosystem where families can access mixed-income housing, early learning, healthcare, education, workforce resources and economic opportunity within the same neighborhood.

Now, that work is entering a new chapter through Orange Center STEAM Academy. Dr. Maria Vazquez explains how school choice in Florida, charter schools, homeschooling, vouchers, microschools and changing family expectations are forcing traditional public school systems to innovate. She also shares how OCPS is responding with new programs, including microschools, expanded academies and plans for an AI-focused high school.

Eddy Moratin explains how Orange Center STEAM Academy was designed as a laboratory for education innovation, combining the independence and flexibility often associated with charter schools with the infrastructure and accountability of one of the largest public school districts in the country.

The conversation also examines the measurable impact already happening across West Lakes, including:

Childhood poverty falling from approximately 57% to 20%
Household incomes increasing
Kindergarten readiness reaching approximately 95% at the West Lakes Early Learning Center
Orange Center enrollment growing from roughly 293 students to around 500
New college scholarship pathways for Jones High School students
An 86% increase in college-bound graduates connected to scholarship opportunities
Major public and private investment in education and neighborhood infrastructure

Tim, Eddy and Dr. Vazquez also discuss why education is an economic development strategy, how concentrated poverty affects an entire regional economy and why investing in children today can strengthen Orlando’s workforce, neighborhoods and long-term competitiveness.

If you care about the future of Orlando, Central Florida, public education, economic development, school choice, neighborhood revitalization, workforce development, educational innovation or community investment, this conversation offers a fascinating look at what can happen when a city chooses to build differently.

If you enjoy conversations with the decision makers and difference makers shaping Central Florida’s future, like, comment, and subscribe to The City Playbook.

------------------------------------------------------

What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

Brought to you by the Orlando Economic Partnership Learn more: https://orlando.org]]>https://api.spreaker.com/episode/74872041Thu, 03 Sep 2026 17:24:22 +0000Orlando Economic PartnershipWhat could the future of public education in Orlando look like? In this episode of The City Playbook, Orlando Economic Partnership President and CEO Tim Giuliani speaks with Lift Orlando President Eddy Moratin and Orange County Public Schools...
In this episode of The City Playbook, Orlando Economic Partnership President and CEO Tim Giuliani speaks with Lift Orlando President Eddy Moratin and Orange County Public Schools Superintendent Dr. Maria Vazquez about the transformation happening in Orlando’s West Lakes community and the creation of Orange Center STEAM Academy.

The episode explores how education, neighborhood revitalization, economic mobility and public-private partnerships can work together to create lasting change.

Lift Orlando began with a simple realization: many of the challenges affecting student success begin long before a child enters the classroom. Housing instability, access to healthcare, early childhood education, transportation and economic opportunity all play a role in educational outcomes.

That insight led Lift Orlando to develop a place-based community development model centered on West Lakes, creating an ecosystem where families can access mixed-income housing, early learning, healthcare, education, workforce resources and economic opportunity within the same neighborhood.

Now, that work is entering a new chapter through Orange Center STEAM Academy. Dr. Maria Vazquez explains how school choice in Florida, charter schools, homeschooling, vouchers, microschools and changing family expectations are forcing traditional public school systems to innovate. She also shares how OCPS is responding with new programs, including microschools, expanded academies and plans for an AI-focused high school.

Eddy Moratin explains how Orange Center STEAM Academy was designed as a laboratory for education innovation, combining the independence and flexibility often associated with charter schools with the infrastructure and accountability of one of the largest public school districts in the country.

The conversation also examines the measurable impact already happening across West Lakes, including:

Childhood poverty falling from approximately 57% to 20%
Household incomes increasing
Kindergarten readiness reaching approximately 95% at the West Lakes Early Learning Center
Orange Center enrollment growing from roughly 293 students to around 500
New college scholarship pathways for Jones High School students
An 86% increase in college-bound graduates connected to scholarship opportunities
Major public and private investment in education and neighborhood infrastructure

Tim, Eddy and Dr. Vazquez also discuss why education is an economic development strategy, how concentrated poverty affects an entire regional economy and why investing in children today can strengthen Orlando’s workforce, neighborhoods and long-term competitiveness.

If you care about the future of Orlando, Central Florida, public education, economic development, school choice, neighborhood revitalization, workforce development, educational innovation or community investment, this conversation offers a fascinating look at what can happen when a city chooses to build differently.

If you enjoy conversations with the decision makers and difference makers shaping Central Florida’s future, like, comment, and subscribe to The City Playbook.

------------------------------------------------------

What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: 1418falsefull18. How Orlando Won One of KPMG's Biggest Investmentshttps://www.spreaker.com/episode/18-how-orlando-won-one-of-kpmg-s-biggest-investments--74422201Why did one of the world's largest professional services firms choose Orlando for one of its most important investments?

In this episode of The City Playbook, Orlando Economic Partnership President & CEO Tim Giuliani interviews Isaac Juarez, Managing Partner of KPMG Orlando, about the company's decision to build its flagship KPMG Lakehouse in Lake Nona and how that investment has transformed into something far greater than a corporate training center.

Isaac shares how Orlando competed against other major U.S. cities, why Central Florida's talent pipeline, business climate, and location made it the ideal choice, and how KPMG has expanded its footprint from a regional office into nearly 1,000 employees serving clients nationwide.

The conversation also explores how artificial intelligence is reshaping professional services, why continuous learning matters more than ever, and how corporate leaders can invest in their communities through education, workforce development, innovation, and nonprofit partnerships.If you're interested in economic development, business growth, AI, workforce development, leadership, Orlando's future, or corporate innovation, this episode provides an inside look at how major companies evaluate cities and why Orlando continues to emerge as one of America's fastest-growing business destinations.

In this episode:

Why KPMG chose Orlando over competing cities
Inside KPMG Lakehouse in Lake Nona
The importance of workforce development
How AI is changing professional services
Orlando's growing business ecosystem
Corporate culture and employee development
Community investment and economic development
Building partnerships that strengthen Central Florida
Leadership lessons from Isaac Juarez
Why small daily improvements create lasting impact

Why KPMG chose Orlando over competing cities
Inside KPMG Lakehouse in Lake Nona
The importance of workforce development
How AI is changing professional services
Orlando's growing business ecosystem
Corporate culture and employee development
Community investment and economic development
Building partnerships that strengthen Central Florida
Leadership lessons from Isaac Juarez
Why small daily improvements create lasting impact

If you enjoy conversations with the decision makers and difference makers shaping Central Florida’s future, like, comment, and subscribe to The City Playbook.

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Connect with our Guest Isaac at:
LinkedIn: @isaac-juarez

What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

Brought to you by the Orlando Economic Partnership Learn more: https://orlando.org

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Podcast Produced by Hi Hello Labs: Website: https://www.hihellolabs.com/]]>1399falsefull17. From UCF to the Moon, Launching a Career Beyond Earthhttps://www.spreaker.com/episode/17-from-ucf-to-the-moon-launching-a-career-beyond-earth--73600052How Orlando Is Building NASA's Future | Lockheed Martin, Artemis & The Orion Spacecraft

What does it take to build the spacecraft that will return humans to the Moon?

In this episode of The City Playbook, Orlando Economic Partnership President & CEO Tim Giuliani sits down with Barry Bohnsack, Production Planner for Lockheed Martin's Orion spacecraft program, to explore why Central Florida has become one of the nation's most important aerospace and space exploration hubs.

Barry takes us behind the scenes of the Artemis Program, explaining how the Orion spacecraft is designed, assembled, and prepared for missions beyond Earth orbit. He also shares his personal journey from Central Florida public schools and robotics competitions to helping build NASA's next generation of spacecraft.

In this episode, you'll learn:
• How Orlando became a global aerospace powerhouse
• The role Lockheed Martin plays in the Artemis missions
• How the Orion spacecraft differs from Apollo
• Why Central Florida is essential to America's future in space
• The importance of STEM education and robotics competitions
• Career opportunities in aerospace, engineering, manufacturing, and skilled trades
• How UCF, Valencia College, and local schools create one of the strongest aerospace talent pipelines in the country

If you're interested in NASA, Artemis, Orion, Lockheed Martin, aerospace engineering, Florida's Space Coast, workforce development, STEM education, or the future of innovation, this episode is for you.

Connect with Barry and get information at:
X (formerly Twitter): @bonzack
If you enjoy conversations with the decision makers and difference makers shaping Central Florida’s future, like, comment, and subscribe to The City Playbook.

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Circumstance
What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

Brought to you by the Orlando Economic Partnership Learn more: https://orlando.org
Produced by Hi Hello Labs: hihellolabs.com]]>https://api.spreaker.com/episode/73600052Fri, 07 Aug 2026 13:23:44 +0000Orlando Economic PartnershipHow Orlando Is Building NASA's Future | Lockheed Martin, Artemis & The Orion Spacecraft What does it take to build the spacecraft that will return humans to the Moon? In this episode of The City Playbook, Orlando Economic Partnership President...How Orlando Is Building NASA's Future | Lockheed Martin, Artemis & The Orion Spacecraft

What does it take to build the spacecraft that will return humans to the Moon?

In this episode of The City Playbook, Orlando Economic Partnership President & CEO Tim Giuliani sits down with Barry Bohnsack, Production Planner for Lockheed Martin's Orion spacecraft program, to explore why Central Florida has become one of the nation's most important aerospace and space exploration hubs.

Barry takes us behind the scenes of the Artemis Program, explaining how the Orion spacecraft is designed, assembled, and prepared for missions beyond Earth orbit. He also shares his personal journey from Central Florida public schools and robotics competitions to helping build NASA's next generation of spacecraft.

In this episode, you'll learn:
• How Orlando became a global aerospace powerhouse
• The role Lockheed Martin plays in the Artemis missions
• How the Orion spacecraft differs from Apollo
• Why Central Florida is essential to America's future in space
• The importance of STEM education and robotics competitions
• Career opportunities in aerospace, engineering, manufacturing, and skilled trades
• How UCF, Valencia College, and local schools create one of the strongest aerospace talent pipelines in the country

If you're interested in NASA, Artemis, Orion, Lockheed Martin, aerospace engineering, Florida's Space Coast, workforce development, STEM education, or the future of innovation, this episode is for you.

Connect with Barry and get information at:
X (formerly Twitter): @bonzack
If you enjoy conversations with the decision makers and difference makers shaping Central Florida’s future, like, comment, and subscribe to The City Playbook.

------------------------------------------------------
Circumstance
What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

Brought to you by the Orlando Economic Partnership Learn more: https://orlando.org
Produced by Hi Hello Labs: hihellolabs.com]]>3305falsefull16. Building Orlando Through Food, Culture & Communityhttps://www.spreaker.com/episode/16-building-orlando-through-food-culture-community--72185124
In this episode of The City Playbook, Orlando Economic Partnership CEO Tim Giuliani sits down with Jason Chin of Good Salt Restaurant Group for an in-depth conversation about entrepreneurship, hospitality, placemaking, restaurant culture, and the future of Orlando.

Jason shares the incredible journey from working in the dish pit at his family’s sushi restaurant to building some of Orlando’s most acclaimed restaurants, including Osprey, Reyes Mezcaleria, Sparrow, The Monroe, and Osteria Esther. Along the way, he opens up about immigrant family values, burnout, risk-taking, leadership, James Beard recognition, and why restaurants are critical to economic development and community identity.

This episode explores:

How restaurants shape neighborhoods and cities
Orlando’s rise as a nationally recognized culinary destination
The connection between hospitality and economic development
Why talent chooses cities based on culture and quality of life
The realities of building a restaurant group
The importance of density, walkability, and placemaking
Leadership lessons from hospitality
How Orlando is evolving beyond tourism

Whether you’re an entrepreneur, restaurateur, city builder, foodie, business owner, developer, or someone passionate about Orlando’s growth, this conversation offers a rare behind-the-scenes look at what it takes to build culture through hospitality.

Subscribe for more conversations with the leaders building the future of Central Florida.

Connect with Jason at:
Website: https://www.goodsaltgrp.com/
Instagram: https://www.instagram.com/anml_chin/

If you enjoy conversations with the decision makers and difference makers shaping Central Florida’s future, like, comment, and subscribe to The City Playbook.
------------------------------------------------------
What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

Brought to you by the Orlando Economic Partnership Learn more: https://orlando.org]]>https://api.spreaker.com/episode/72185124Wed, 27 May 2026 13:59:41 +0000Orlando Economic PartnershipHow did Orlando become one of the most exciting food cities in America? In this episode of The City Playbook, Orlando Economic Partnership CEO Tim Giuliani sits down with Jason Chin of Good Salt Restaurant Group for an in-depth conversation about...
In this episode of The City Playbook, Orlando Economic Partnership CEO Tim Giuliani sits down with Jason Chin of Good Salt Restaurant Group for an in-depth conversation about entrepreneurship, hospitality, placemaking, restaurant culture, and the future of Orlando.

Jason shares the incredible journey from working in the dish pit at his family’s sushi restaurant to building some of Orlando’s most acclaimed restaurants, including Osprey, Reyes Mezcaleria, Sparrow, The Monroe, and Osteria Esther. Along the way, he opens up about immigrant family values, burnout, risk-taking, leadership, James Beard recognition, and why restaurants are critical to economic development and community identity.

This episode explores:

How restaurants shape neighborhoods and cities
Orlando’s rise as a nationally recognized culinary destination
The connection between hospitality and economic development
Why talent chooses cities based on culture and quality of life
The realities of building a restaurant group
The importance of density, walkability, and placemaking
Leadership lessons from hospitality
How Orlando is evolving beyond tourism

Whether you’re an entrepreneur, restaurateur, city builder, foodie, business owner, developer, or someone passionate about Orlando’s growth, this conversation offers a rare behind-the-scenes look at what it takes to build culture through hospitality.

Subscribe for more conversations with the leaders building the future of Central Florida.

Connect with Jason at:
Website: https://www.goodsaltgrp.com/
Instagram: https://www.instagram.com/anml_chin/

If you enjoy conversations with the decision makers and difference makers shaping Central Florida’s future, like, comment, and subscribe to The City Playbook.
------------------------------------------------------
What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

Brought to you by the Orlando Economic Partnership Learn more: https://orlando.org]]>3238falsefull15. Designing Downtown Orlando for People with Guest Jason Limahttps://www.spreaker.com/episode/15-designing-downtown-orlando-for-people-with-guest-jason-lima--71556669
In this episode of The City Playbook, Tim Giuliani sits down with James Lima, founder of JLPD, a national urban design and planning firm, to explore how Downtown Orlando is being reimagined through people-first design and strategic placemaking.

As Orlando undergoes a major shift—converting one-way streets into two-way, slowing traffic, and reconnecting key districts—this conversation breaks down the real impact of urban design on economic growth, small businesses, and quality of life.

This episode covers:

Why walkability and “placemaking” are essential to thriving cities
The economic impact of two-way streets vs. one-way traffic systems
How urban design influences small business success and real estate value
What makes cities like Barcelona, Paris, and Boston so desirable
The shift from “central business districts” to “social districts”
How Orlando can attract and retain talent through better urban experiences
The role of connectivity between cultural districts, restaurants, and entertainment

From trails and mixed-use development to street-level experiences and community activation, this episode reveals how intentional design creates cities people choose—not just pass through.

If you’re interested in urban planning, economic development, real estate, or the future of Orlando, this episode is a must-watch.

Subscribe for more conversations with the leaders building the future of Central Florida.

Connect with Jason at:
Linkedin: https://www.linkedin.com/company/jlpd

If you enjoy conversations with the decision makers and difference makers shaping Central Florida’s future, like, comment, and subscribe to The City Playbook.
------------------------------------------------------
What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

Brought to you by the Orlando Economic Partnership Learn more: https://orlando.org]]>https://api.spreaker.com/episode/71556669Wed, 29 Apr 2026 13:59:44 +0000Orlando Economic PartnershipHow do you transform a downtown into a place people actually want to spend time in? In this episode of The City Playbook, Tim Giuliani sits down with James Lima, founder of JLPD, a national urban design and planning firm, to explore how Downtown...
In this episode of The City Playbook, Tim Giuliani sits down with James Lima, founder of JLPD, a national urban design and planning firm, to explore how Downtown Orlando is being reimagined through people-first design and strategic placemaking.

As Orlando undergoes a major shift—converting one-way streets into two-way, slowing traffic, and reconnecting key districts—this conversation breaks down the real impact of urban design on economic growth, small businesses, and quality of life.

This episode covers:

Why walkability and “placemaking” are essential to thriving cities
The economic impact of two-way streets vs. one-way traffic systems
How urban design influences small business success and real estate value
What makes cities like Barcelona, Paris, and Boston so desirable
The shift from “central business districts” to “social districts”
How Orlando can attract and retain talent through better urban experiences
The role of connectivity between cultural districts, restaurants, and entertainment

From trails and mixed-use development to street-level experiences and community activation, this episode reveals how intentional design creates cities people choose—not just pass through.

If you’re interested in urban planning, economic development, real estate, or the future of Orlando, this episode is a must-watch.

Subscribe for more conversations with the leaders building the future of Central Florida.

Connect with Jason at:
Linkedin: https://www.linkedin.com/company/jlpd

If you enjoy conversations with the decision makers and difference makers shaping Central Florida’s future, like, comment, and subscribe to The City Playbook.
------------------------------------------------------
What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

Brought to you by the Orlando Economic Partnership Learn more: https://orlando.org]]>2655falsefull14. How Business Leaders Can Transform Communities with Guest Bret Perkinshttps://www.spreaker.com/episode/14-how-business-leaders-can-transform-communities-with-guest-bret-perkins--71556668
In this episode of The City Playbook, Tim Giuliani sits down with Bret Perkins, Senior Vice President, Community Growth & Economic Development at Comcast, to explore how civic leadership shapes the future of cities like Orlando and communities across the United States.

Drawing from decades of experience working across more than 6,000 cities and towns, Bret shares powerful insights on civic responsibility, community engagement, and the importance of building strong civic infrastructure.

This episode covers:

What civic leadership actually means in today’s world
Why thriving cities require collaboration between business, government, and community leaders
The role of “civic infrastructure” and how systems within a city work together
Why local engagement matters more than ever in a global economy
The impact of digital connectivity, the digital divide, and workforce development
How individuals—not just institutions—drive meaningful change

What civic leadership actually means in today’s world
Why thriving cities require collaboration between business, government, and community leaders
The role of “civic infrastructure” and how systems within a city work together
Why local engagement matters more than ever in a global economy
The impact of digital connectivity, the digital divide, and workforce development
How individuals—not just institutions—drive meaningful change

From the legacy of America’s founding principles to modern challenges like digital access and economic mobility, this conversation offers a blueprint for anyone looking to make a difference in their community.

If you’re a business leader, policymaker, entrepreneur, or someone who cares about the future of your city, this episode will challenge you to rethink your role—and step into it.

Subscribe for more conversations with the leaders building the future of Central Florida.

Connect with Brett at:
Linkedin: https://www.linkedin.com/in/bret-perkins-3647582/

If you enjoy conversations with the decision makers and difference makers shaping Central Florida’s future, like, comment, and subscribe to The City Playbook.
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What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

Brought to you by the Orlando Economic Partnership Learn more: https://orlando.org]]>2951falsefull13. From Vision to Impact: How the Dr. Phillips Center Transformed Downtown Orlandohttps://www.spreaker.com/episode/13-from-vision-to-impact-how-the-dr-phillips-center-transformed-downtown-orlando--71336924
In this episode, host Tim Giuliani, President and CEO of the Orlando Economic Partnership, sits down with Kathy Ramsberger, President & CEO of the Dr. Phillips Center for the Performing Arts.

Kathy shares the remarkable story of how the Dr. Phillips Center came to life, from early vision and alignment challenges to philanthropy, government partnership, and building a world-class cultural institution in the heart of Orlando. This conversation explores what it takes to build a lasting civic asset, how arts and culture drive economic development, and why alignment between leadership, philanthropy, and business is essential to building a thriving city.

You’ll hear behind-the-scenes insights on:
• The long road from idea to execution
• The role of philanthropy and public-private partnership
• Operating a major arts institution as a high-performing business
• The Dr. Phillips Center’s economic and cultural impact
• What’s next for downtown Orlando and the future of arts, wellness, and community

Whether you’re a policymaker, business leader, student, or resident curious about how cities are built with intention, this episode offers a powerful look at one of Orlando’s most transformational stories.

Connect with Kathy and get information on the Dr. Phillips Center at:
Instagram: @drphillipsctr
Website: https://www.drphillipscenter.org/
If you enjoy conversations with the decision makers and difference makers shaping Central Florida’s future, like, comment, and subscribe to The City Playbook.
------------------------------------------------------
What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

Brought to you by the Orlando Economic Partnership Learn more: https://orlando.org]]>https://api.spreaker.com/episode/71336924Wed, 15 Apr 2026 13:00:04 +0000Orlando Economic PartnershipWelcome to The City Playbook, a podcast brought to you by the Orlando Economic Partnership, where we go behind the ideas, initiatives, and leadership shaping the future of Central Florida. In this episode, host Tim Giuliani, President and CEO of the...
In this episode, host Tim Giuliani, President and CEO of the Orlando Economic Partnership, sits down with Kathy Ramsberger, President & CEO of the Dr. Phillips Center for the Performing Arts.

Kathy shares the remarkable story of how the Dr. Phillips Center came to life, from early vision and alignment challenges to philanthropy, government partnership, and building a world-class cultural institution in the heart of Orlando. This conversation explores what it takes to build a lasting civic asset, how arts and culture drive economic development, and why alignment between leadership, philanthropy, and business is essential to building a thriving city.

You’ll hear behind-the-scenes insights on:
• The long road from idea to execution
• The role of philanthropy and public-private partnership
• Operating a major arts institution as a high-performing business
• The Dr. Phillips Center’s economic and cultural impact
• What’s next for downtown Orlando and the future of arts, wellness, and community

Whether you’re a policymaker, business leader, student, or resident curious about how cities are built with intention, this episode offers a powerful look at one of Orlando’s most transformational stories.

Connect with Kathy and get information on the Dr. Phillips Center at:
Instagram: @drphillipsctr
Website: https://www.drphillipscenter.org/
If you enjoy conversations with the decision makers and difference makers shaping Central Florida’s future, like, comment, and subscribe to The City Playbook.
------------------------------------------------------
What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

Brought to you by the Orlando Economic Partnership Learn more: https://orlando.org]]>2585falsefull12. The Future of Downtown Orlando Starts with This One Big Shift | On the Road Serieshttps://www.spreaker.com/episode/12-the-future-of-downtown-orlando-starts-with-this-one-big-shift-on-the-road-series--71190966
In this episode of The City Playbook, Tim Giuliani, President & CEO of the Orlando Economic Partnership, breaks down the strategy behind Downtown Orlando’s transformation into a more walkable, vibrant, and economically competitive urban core.

This episode dives deep into:

Why cities across the U.S. are redesigning downtowns post-COVID
The shift from car-centric infrastructure to pedestrian-friendly design
The impact of converting one-way streets into two-way streets
How walkability drives economic development, small business growth, and safety
Why attracting young professionals depends on downtown experience
What Orlando can learn from cities like Austin, Nashville, Denver, and Tampa

As Central Florida continues to grow, the future of Downtown Orlando will play a critical role in talent attraction, business investment, and long-term economic success.

Whether you’re a business leader, policymaker, entrepreneur, or resident, this episode gives you a front-row seat to the decisions shaping the future of Orlando.

Subscribe for more conversations on economic development, city planning, innovation, and leadership in Central Florida.

If you enjoy conversations with the decision makers and difference makers shaping Central Florida’s future, like, comment, and subscribe to The City Playbook.
------------------------------------------------------
What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

Brought to you by the Orlando Economic Partnership Learn more: https://orlando.org]]>https://api.spreaker.com/episode/71190966Wed, 08 Apr 2026 18:29:43 +0000Orlando Economic PartnershipWhat makes a city truly livable, competitive, and attractive for the next generation? In this episode of The City Playbook, Tim Giuliani, President & CEO of the Orlando Economic Partnership, breaks down the strategy behind Downtown Orlando’s...
In this episode of The City Playbook, Tim Giuliani, President & CEO of the Orlando Economic Partnership, breaks down the strategy behind Downtown Orlando’s transformation into a more walkable, vibrant, and economically competitive urban core.

This episode dives deep into:

Why cities across the U.S. are redesigning downtowns post-COVID
The shift from car-centric infrastructure to pedestrian-friendly design
The impact of converting one-way streets into two-way streets
How walkability drives economic development, small business growth, and safety
Why attracting young professionals depends on downtown experience
What Orlando can learn from cities like Austin, Nashville, Denver, and Tampa

As Central Florida continues to grow, the future of Downtown Orlando will play a critical role in talent attraction, business investment, and long-term economic success.

Whether you’re a business leader, policymaker, entrepreneur, or resident, this episode gives you a front-row seat to the decisions shaping the future of Orlando.

Subscribe for more conversations on economic development, city planning, innovation, and leadership in Central Florida.

If you enjoy conversations with the decision makers and difference makers shaping Central Florida’s future, like, comment, and subscribe to The City Playbook.
------------------------------------------------------
What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

Brought to you by the Orlando Economic Partnership Learn more: https://orlando.org]]>441falsefull11. Inside Orlando’s Creative Renaissance: Poet Laureate Shawn Welcome Shares His Visionhttps://www.spreaker.com/episode/11-inside-orlando-s-creative-renaissance-poet-laureate-shawn-welcome-shares-his-vision--69096887
You will hear about the evolution of Orlando’s literary arts scene, from open mics and spoken word residencies at Dr. Phillips Center to the creation of the Literary Arts Council of Central Florida. Sean and Tim dig into Orlando’s identity as a collaborative, innovative city, where creatives, business leaders, and residents have a unique opportunity to co create what comes next.

They also talk about big visions like bringing the Southern Fried Poetry Slam Festival to Orlando, launching Lit Lando as a literary festival on the level of the Miami Book Fair, honoring the legacy of Zora Neale Hurston and Eatonville, and connecting arts, education, and economic development across the region. If you care about the future of Orlando, storytelling, and how cities build culture, this conversation will leave you inspired to play your part in the mosaic of Central Florida.

In this episode you will learn:

How Orlando’s identity is evolving far beyond tourism
Why literary arts and spoken word matter for youth, neighborhoods, and civic life
How local leaders are working to position Orlando as the literary arts capital of the South
The story behind Sean’s upcoming documentary, Welcome, and his journey from open mic host to Poet Laureate

If you are a policymaker, business leader, student, or resident who loves this city and wants to see it thrive, hit like, subscribe, and share this episode with someone who cares about Orlando’s future as much as you do.

Connect with Shawn and get information on his documentary at:
Instagram: @shawn.welcome | @welcome.shortfilm
Website: shawnwelcome.com

If you enjoy conversations with the decision makers and difference makers shaping Central Florida’s future, like, comment, and subscribe to The City Playbook.
------------------------------------------------------
What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

Brought to you by the Orlando Economic Partnership Learn more: https://orlando.org

]]>https://api.spreaker.com/episode/69096887Wed, 17 Dec 2025 13:35:09 +0000Orlando Economic PartnershipIn this episode of The City Playbook Podcast, host Tim Giuliani sits down with Shawn Welcome, Poet Laureate of the City of Orlando, to explore the deeper story of Orlando beyond theme parks and tourism. With over 30 years in Central Florida, Shawn...
You will hear about the evolution of Orlando’s literary arts scene, from open mics and spoken word residencies at Dr. Phillips Center to the creation of the Literary Arts Council of Central Florida. Sean and Tim dig into Orlando’s identity as a collaborative, innovative city, where creatives, business leaders, and residents have a unique opportunity to co create what comes next.

They also talk about big visions like bringing the Southern Fried Poetry Slam Festival to Orlando, launching Lit Lando as a literary festival on the level of the Miami Book Fair, honoring the legacy of Zora Neale Hurston and Eatonville, and connecting arts, education, and economic development across the region. If you care about the future of Orlando, storytelling, and how cities build culture, this conversation will leave you inspired to play your part in the mosaic of Central Florida.

In this episode you will learn:

How Orlando’s identity is evolving far beyond tourism
Why literary arts and spoken word matter for youth, neighborhoods, and civic life
How local leaders are working to position Orlando as the literary arts capital of the South
The story behind Sean’s upcoming documentary, Welcome, and his journey from open mic host to Poet Laureate

If you are a policymaker, business leader, student, or resident who loves this city and wants to see it thrive, hit like, subscribe, and share this episode with someone who cares about Orlando’s future as much as you do.

Connect with Shawn and get information on his documentary at:
Instagram: @shawn.welcome | @welcome.shortfilm
Website: shawnwelcome.com

If you enjoy conversations with the decision makers and difference makers shaping Central Florida’s future, like, comment, and subscribe to The City Playbook.
------------------------------------------------------
What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

Brought to you by the Orlando Economic Partnership Learn more: https://orlando.org

]]>2466falsefull10. Building a Worldwide Fintech From Orlando: Piero’s Bold Visionhttps://www.spreaker.com/episode/10-building-a-worldwide-fintech-from-orlando-piero-s-bold-vision--68140429
After growing up around cameras and TV in the Dominican Republic, working in banking, insurance, and investment funds, and leading digital banking at Scotiabank in Toronto, Piero took a big leap: he left a secure career to solve a problem he personally lived through as an immigrant. Today, Pana has more than 200,000 signups and is on a mission to make opening a U.S. dollar account and moving money across borders as easy as sending a WhatsApp message.

Piero shares how a frustrating attempt to open a bank account during a visit to Orlando sparked the idea for Pana, how he got into Y Combinator, secured an O-1 “extraordinary ability” visa, and ultimately chose Orlando over Miami, New York, and California as the home base for his fast-growing fintech company. He also talks candidly about the toughest parts of fundraising, the realities of startup life, and why he believes Orlando checks all the boxes for high-skilled immigrants building global companies.

If you care about immigration, fintech, global banking, and Orlando’s rise as an international tech hub, this conversation will give you a front-row seat to what’s possible here.

Listen to learn about:

Piero’s journey from Dominican Republic TV studios to leading digital banking at a global bank
Why he left a “dream job” to build Pana and solve a 2,000-year-old problem: migration and remittances
How Pana lets people open a global U.S. dollar account with just a passport or international ID
Why Pana is like a Venmo/Zelle/WhatsApp for global money movement
The challenges of fundraising in today’s environment and what kept him going
Why Piero chose Orlando over bigger “startup cities” – and how the city’s infrastructure, airport, quality of life, and international community shape his decision
How density, mixed-use districts, and serendipitous encounters fuel a stronger startup ecosystem
A powerful book recommendation: “The War of Art” by Steven Pressfield and what it means for builders and entrepreneurs

Connect with Pana and Piero:
Website: joinpana.com
Instagram: @panaapp

Download Pana in the app store to open your global U.S. dollar account.

------------------------------------------------------

If you enjoy conversations with the decision makers and difference makers shaping Central Florida’s future, like, comment, and subscribe to The City Playbook.

What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

Brought to you by the Orlando Economic Partnership Learn more: https://orlando.org]]>https://api.spreaker.com/episode/68140429Wed, 10 Dec 2025 14:00:07 +0000Orlando Economic PartnershipIn this episode of The City Playbook Podcast, host Tim Giuliani, President & CEO of the Orlando Economic Partnership, sits down with Piero Del Risco the founder of Pana, a global neobank built for immigrants and diasporas around the world. After...
After growing up around cameras and TV in the Dominican Republic, working in banking, insurance, and investment funds, and leading digital banking at Scotiabank in Toronto, Piero took a big leap: he left a secure career to solve a problem he personally lived through as an immigrant. Today, Pana has more than 200,000 signups and is on a mission to make opening a U.S. dollar account and moving money across borders as easy as sending a WhatsApp message.

Piero shares how a frustrating attempt to open a bank account during a visit to Orlando sparked the idea for Pana, how he got into Y Combinator, secured an O-1 “extraordinary ability” visa, and ultimately chose Orlando over Miami, New York, and California as the home base for his fast-growing fintech company. He also talks candidly about the toughest parts of fundraising, the realities of startup life, and why he believes Orlando checks all the boxes for high-skilled immigrants building global companies.

If you care about immigration, fintech, global banking, and Orlando’s rise as an international tech hub, this conversation will give you a front-row seat to what’s possible here.

Listen to learn about:

Piero’s journey from Dominican Republic TV studios to leading digital banking at a global bank
Why he left a “dream job” to build Pana and solve a 2,000-year-old problem: migration and remittances
How Pana lets people open a global U.S. dollar account with just a passport or international ID
Why Pana is like a Venmo/Zelle/WhatsApp for global money movement
The challenges of fundraising in today’s environment and what kept him going
Why Piero chose Orlando over bigger “startup cities” – and how the city’s infrastructure, airport, quality of life, and international community shape his decision
How density, mixed-use districts, and serendipitous encounters fuel a stronger startup ecosystem
A powerful book recommendation: “The War of Art” by Steven Pressfield and what it means for builders and entrepreneurs

Connect with Pana and Piero:
Website: joinpana.com
Instagram: @panaapp

Download Pana in the app store to open your global U.S. dollar account.

------------------------------------------------------

If you enjoy conversations with the decision makers and difference makers shaping Central Florida’s future, like, comment, and subscribe to The City Playbook.

What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

Brought to you by the Orlando Economic Partnership Learn more: https://orlando.org]]>1737falsefull9. Orlando Helps Entrepreneurs Win: Lessons from Brand Strategist Latria Grahamhttps://www.spreaker.com/episode/9-orlando-helps-entrepreneurs-win-lessons-from-brand-strategist-latria-graham--68742833

Latria opens up about spotting a major gap in athlete philanthropy, why writing a check is not the same as creating real change, and how she built a niche helping players and their families design intentional foundations and community programs. She breaks down her philosophy of R on R, return on relationships, and how consistency, showing up, and doing the work turned “small business” perception into big corporate opportunities with brands like Florida Blue.

You will also hear a powerful conversation about Orlando’s openness as a city, the advantage of building a business in a place where leaders actually listen, and why diversity of voices is not just a moral imperative but a business opportunity. Latria shares how she navigates spaces from the locker room to the board room, why she pushes young athletes and young professionals to give before they take, and how board service and community involvement can shape your leadership journey.

Listen to learn about:

Latria’s career path from UF to the Orlando Magic to founding GLB
Why Orlando became her launchpad for business and community impact
The difference between “giving” and actually measuring impact
Working with athletes on authentic philanthropy and personal brand building
Return on relationships as a growth strategy for small businesses
How Orlando’s diversity and openness create unique business opportunities
Advice for young professionals who want to lead and give back

Connect with GLB and Latria:

GLB Media Group: g-lbmediagroup.com
GLB Promos: g-lbpromos.com
Follow GLB on social media at @glbmediagroup and @glbpromos

------------------------------------------------------
What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

Brought to you by the Orlando Economic Partnership Learn more: https://orlando.org

]]>https://api.spreaker.com/episode/68742833Wed, 26 Nov 2025 14:09:38 +0000Orlando Economic PartnershipIn this episode of The City Playbook Podcast, host Tim Giuliani, President and CEO of the Orlando Economic Partnership, sits down with Latria Graham, founder of GLB, brand strategist, and trusted advisor to both athletes and corporations. From...

Latria opens up about spotting a major gap in athlete philanthropy, why writing a check is not the same as creating real change, and how she built a niche helping players and their families design intentional foundations and community programs. She breaks down her philosophy of R on R, return on relationships, and how consistency, showing up, and doing the work turned “small business” perception into big corporate opportunities with brands like Florida Blue.

You will also hear a powerful conversation about Orlando’s openness as a city, the advantage of building a business in a place where leaders actually listen, and why diversity of voices is not just a moral imperative but a business opportunity. Latria shares how she navigates spaces from the locker room to the board room, why she pushes young athletes and young professionals to give before they take, and how board service and community involvement can shape your leadership journey.

Listen to learn about:

Latria’s career path from UF to the Orlando Magic to founding GLB
Why Orlando became her launchpad for business and community impact
The difference between “giving” and actually measuring impact
Working with athletes on authentic philanthropy and personal brand building
Return on relationships as a growth strategy for small businesses
How Orlando’s diversity and openness create unique business opportunities
Advice for young professionals who want to lead and give back

Connect with GLB and Latria:

GLB Media Group: g-lbmediagroup.com
GLB Promos: g-lbpromos.com
Follow GLB on social media at @glbmediagroup and @glbpromos

------------------------------------------------------
What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

Brought to you by the Orlando Economic Partnership Learn more: https://orlando.org

]]>2012falsefull8. The Business of Building Orlando: Scott Cathcart on How Truist Powers Community Progresshttps://www.spreaker.com/episode/8-the-business-of-building-orlando-scott-cathcart-on-how-truist-powers-community-progress--68660075
Scott shares his journey from early banking roles to leading a statewide team of 6,000, why careers work more like a jungle gym than a ladder, and how “showing up” creates opportunities.
Tim and Scott dive into Truist’s Innovation and Technology Center in Charlotte, what Orlando can learn from high collaboration hubs, why transit and walkable districts matter for housing and talent, and how Lift Orlando shows the impact of holistic community development. The throughline is simple. Build your community and you build your company.

What you will learn

How to navigate a modern career in finance and leadership with curiosity and resilience
Why relationship banking and trust still win in an AI enabled world
Inside Truist’s Innovation and Technology Center and how collaboration speeds problem solving
Lessons from Charlotte that Orlando can adapt for mobility, housing, and downtown vitality
Practical ways professionals can get involved in civic leadership and make a measurable difference

Connect with Scott Cathcart at:
Website: https://www.truist.com/
iN: @scott-cathcart

If you enjoy conversations with the decision makers and difference makers shaping Central Florida’s future, like, comment, and subscribe to The City Playbook.

------------------------------------------------------
What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

Brought to you by the Orlando Economic Partnership Learn more: https://orlando.org]]>https://api.spreaker.com/episode/68660075Thu, 20 Nov 2025 18:44:22 +0000Orlando Economic PartnershipCurious about what is next for Orlando and how civic leadership and corporate partnership shape a thriving city? In this episode, Tim Giuliani sits down with Scott Cathcart, President of Truist in Florida, to unpack career lessons, community...
Scott shares his journey from early banking roles to leading a statewide team of 6,000, why careers work more like a jungle gym than a ladder, and how “showing up” creates opportunities.
Tim and Scott dive into Truist’s Innovation and Technology Center in Charlotte, what Orlando can learn from high collaboration hubs, why transit and walkable districts matter for housing and talent, and how Lift Orlando shows the impact of holistic community development. The throughline is simple. Build your community and you build your company.

What you will learn

How to navigate a modern career in finance and leadership with curiosity and resilience
Why relationship banking and trust still win in an AI enabled world
Inside Truist’s Innovation and Technology Center and how collaboration speeds problem solving
Lessons from Charlotte that Orlando can adapt for mobility, housing, and downtown vitality
Practical ways professionals can get involved in civic leadership and make a measurable difference

Connect with Scott Cathcart at:
Website: https://www.truist.com/
iN: @scott-cathcart

If you enjoy conversations with the decision makers and difference makers shaping Central Florida’s future, like, comment, and subscribe to The City Playbook.

------------------------------------------------------
What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

Brought to you by the Orlando Economic Partnership Learn more: https://orlando.org]]>2151falsefull7. Designing a City People Love: Orlando’s Playbook with Dan Kirbyhttps://www.spreaker.com/episode/7-designing-a-city-people-love-orlando-s-playbook-with-dan-kirby--68536527The City Playbook, where President and CEO Tim Giuliani takes you behind the ideas, innovation, and initiatives shaping the future of Orlando.

In this episode, Tim sits down with architect and urban planner Dan Kirby of Jacobs to talk about what it takes to build a people-first city that attracts talent, investment, and opportunity.
From converting one-way streets to designing great “third places,” Tim and Dan dig into how policy, placemaking, and smart growth can elevate downtown Orlando and surrounding main streets across Central Florida.

Tune in to learn:

Post-COVID downtowns and what’s next for Orlando
People-first design vs. car-first design
One-way to two-way street conversions and street life
Safety through activity and “eyes on the street”
The 15-minute city concept and walkability
Mixed-use, density, and housing affordability
Transit options, transit-oriented development, and better connections
Policy frameworks that work (Portland), and modeling with digital twins
Charlotte’s light rail as a case study
Civic leadership, shared agendas, and why cities are the key economic unit

Connect with Dan Kirby at:

Website: Jacob.comIG: @dankirbyflX: @dankirbyfl

If you enjoy conversations with the decision makers and difference makers shaping Central Florida’s future, like, comment, and subscribe to The City Playbook.

------------------------------------------------------
What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

Brought to you by the Orlando Economic Partnership Learn more: https://orlando.org]]>https://api.spreaker.com/episode/68536527Wed, 12 Nov 2025 14:53:54 +0000Orlando Economic PartnershipWelcome to The City Playbook, where President and CEO Tim Giuliani takes you behind the ideas, innovation, and initiatives shaping the future of Orlando. In this episode, Tim sits down with architect and urban planner Dan Kirby of Jacobs to talk...The City Playbook, where President and CEO Tim Giuliani takes you behind the ideas, innovation, and initiatives shaping the future of Orlando.

In this episode, Tim sits down with architect and urban planner Dan Kirby of Jacobs to talk about what it takes to build a people-first city that attracts talent, investment, and opportunity.
From converting one-way streets to designing great “third places,” Tim and Dan dig into how policy, placemaking, and smart growth can elevate downtown Orlando and surrounding main streets across Central Florida.

Tune in to learn:

Post-COVID downtowns and what’s next for Orlando
People-first design vs. car-first design
One-way to two-way street conversions and street life
Safety through activity and “eyes on the street”
The 15-minute city concept and walkability
Mixed-use, density, and housing affordability
Transit options, transit-oriented development, and better connections
Policy frameworks that work (Portland), and modeling with digital twins
Charlotte’s light rail as a case study
Civic leadership, shared agendas, and why cities are the key economic unit

Why Travel + Leisure Co. chose Downtown Orlando (west of I-4) and what that means for daytime vibrancy, talent, and the local economy
How the company became a multi-brand platform during COVID by acquiring the Travel + Leisure brand, plus updates on Sports Illustrated Resorts, Eddie Bauer, and Accor Vacation Club
Orlando’s true industry footprint: beyond rides and hotels to engineering, finance, IT, construction, corporate operations, and global talent
The power of proximity: MCO’s connectivity, coast-to-coast access, trails, food, arts, and year-round amenities that attract and retain talent
Philanthropy and inclusive growth: scholarships and community work in Eatonville and Osceola County, and how corporate action can catalyze long-term neighborhood impact
The future of American downtowns and how Orlando can win with residential density, culture, and everyday activation
Leadership lessons on necessary endings, risk, and reinvention inside a public company

Connect with Michael Brown at:
Website: https://www.travelandleisureco.com/
IG: https://www.instagram.com/travelleisureco/#

If you enjoy conversations with the decision makers and difference makers shaping Central Florida’s future, like, comment, and subscribe to The City Playbook.
------------------------------------------------------

What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with our host Tim at: Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

Brought to you by the Orlando Economic Partnership Learn more: https://orlando.org

]]>https://api.spreaker.com/episode/68399159Wed, 12 Nov 2025 13:33:05 +0000Orlando Economic PartnershipIn this episode of The City Playbook, Orlando Economic Partnership President & CEO Tim Giuliani sits down with Michael Brown, President & CEO of Travel + Leisure Co. (Fortune 1000), to talk about the company’s evolving strategy, why they’re...
Tune in to learn:

Why Travel + Leisure Co. chose Downtown Orlando (west of I-4) and what that means for daytime vibrancy, talent, and the local economy
How the company became a multi-brand platform during COVID by acquiring the Travel + Leisure brand, plus updates on Sports Illustrated Resorts, Eddie Bauer, and Accor Vacation Club
Orlando’s true industry footprint: beyond rides and hotels to engineering, finance, IT, construction, corporate operations, and global talent
The power of proximity: MCO’s connectivity, coast-to-coast access, trails, food, arts, and year-round amenities that attract and retain talent
Philanthropy and inclusive growth: scholarships and community work in Eatonville and Osceola County, and how corporate action can catalyze long-term neighborhood impact
The future of American downtowns and how Orlando can win with residential density, culture, and everyday activation
Leadership lessons on necessary endings, risk, and reinvention inside a public company

Connect with Michael Brown at:
Website: https://www.travelandleisureco.com/
IG: https://www.instagram.com/travelleisureco/#

If you enjoy conversations with the decision makers and difference makers shaping Central Florida’s future, like, comment, and subscribe to The City Playbook.
------------------------------------------------------

What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with our host Tim at: Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

Brought to you by the Orlando Economic Partnership Learn more: https://orlando.org

]]>2395falsefull5. How Placemaking and Storytelling Are Powering Orlando’s Economic Revolutionhttps://www.spreaker.com/episode/5-how-placemaking-and-storytelling-are-powering-orlando-s-economic-revolution--68140432

From placemaking and destination branding to economic development, innovation ecosystems, and the bold Vision 2045 plan — discover how Orlando is positioning itself alongside global creative capitals like Barcelona, Tokyo, and Montreal.

You’ll hear why Orlando’s story is about more than tourism — it’s about the fusion of creativity, research, and opportunity that’s redefining the future of work, life, and community in Central Florida.

Tune in to learn:

How Orlando climbed into America’s Top 11 Best Cities ranking
The power of placemaking and why “loveability” drives economic success
What the rise of AI, entertainment, and innovation means for Orlando’s future
How collaboration between Visit Orlando, UCF, and the private sector is fueling growth
Why storytelling is the new strategy for city branding and global recognition

Connect with Steven Pedigo at:
Website: https://iamstevenpedigo.com/
IG: https://www.instagram.com/iamstevenpedigo/

If you enjoy conversations with the decision makers and difference makers shaping Central Florida’s future, like, comment, and subscribe to The City Playbook.

------------------------------------------------------

What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

Brought to you by the Orlando Economic Partnership Learn more: https://orlando.org

------------------------------------------------------

Podcast produced by Hi Hello Labs:
Instagram: https://www.instagram.com/hihellolabs/
Website: https://www.hihellolabs.com/]]>https://api.spreaker.com/episode/68140432Wed, 29 Oct 2025 16:00:08 +0000Orlando Economic PartnershipIn this episode of The City Playbook, Orlando Economic Partnership President & CEO Tim Giuliani sits down with Steven Pedigo, renowned urban strategist and faculty at the University of Texas at Austin, to explore what truly makes a...

From placemaking and destination branding to economic development, innovation ecosystems, and the bold Vision 2045 plan — discover how Orlando is positioning itself alongside global creative capitals like Barcelona, Tokyo, and Montreal.

You’ll hear why Orlando’s story is about more than tourism — it’s about the fusion of creativity, research, and opportunity that’s redefining the future of work, life, and community in Central Florida.

Tune in to learn:

How Orlando climbed into America’s Top 11 Best Cities ranking
The power of placemaking and why “loveability” drives economic success
What the rise of AI, entertainment, and innovation means for Orlando’s future
How collaboration between Visit Orlando, UCF, and the private sector is fueling growth
Why storytelling is the new strategy for city branding and global recognition

Connect with Steven Pedigo at:
Website: https://iamstevenpedigo.com/
IG: https://www.instagram.com/iamstevenpedigo/

If you enjoy conversations with the decision makers and difference makers shaping Central Florida’s future, like, comment, and subscribe to The City Playbook.

------------------------------------------------------

What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

Brought to you by the Orlando Economic Partnership Learn more: https://orlando.org

------------------------------------------------------

Podcast produced by Hi Hello Labs:
Instagram: https://www.instagram.com/hihellolabs/
Website: https://www.hihellolabs.com/]]>1067falsefullKen Pozek on Building Orlando’s Future: Real Estate, Community, and Growth | 4https://www.spreaker.com/episode/ken-pozek-on-building-orlando-s-future-real-estate-community-and-growth-4--68233931
Ken shares his journey from Detroit to Central Florida, how content marketing helped him scale a 55-person real estate company, and why neighborhoods like SoDo, Mills 50, and Winter Garden are setting the pace. We compare takeaways from Orlando’s learning trips to Nashville and Charlotte including light rail, infill, 15-minute districts, and policies that fast-track high-quality development. Plus, we talk food scene surprises, the power of third places, and why “amenities and access” often matter more than bed-bath counts.

What you’ll learn:
• How Orlando’s brand and creative economy attract talent and companies
• Lessons from Nashville and Charlotte that Orlando can apply now
• Why downtown housing, mobility, and mixed-use are key to a thriving core
• What today’s buyers value most and where growth is heading
• Practical ways cities and developers can foster true community and belonging

TIME STAMPS:

00:00 – Intro: shaping Orlando’s future
00:25 – Meet Ken Pozek, The Orlando Real
01:10 – From Detroit to Orlando
02:45 – Building a content-driven real estate business
04:45 – What people ask before moving to Orlando
06:15 – Hidden gems & Orlando’s food scene
08:00 – Lessons from Nashville’s growth
09:45 – Charlotte insights: light rail & live-work balance
11:30 – Why downtown Orlando needs more residents
13:15 – Growth, policy, and opportunity
15:00 – Orlando housing market outlook
17:00 – What buyers value most today
18:45 – Building community & belonging
20:30 – Winter Garden’s model for success
22:30 – Orlando’s next decade & key catalysts
25:00 – Big projects reshaping downtown
27:15 – Ken’s book & podcast recommendations
29:00 – Where to find Ken Pozek
31:00 – Closing thoughts & CTA

00:00 – Intro: shaping Orlando’s future
00:25 – Meet Ken Pozek, The Orlando Real
01:10 – From Detroit to Orlando
02:45 – Building a content-driven real estate business
04:45 – What people ask before moving to Orlando
06:15 – Hidden gems & Orlando’s food scene
08:00 – Lessons from Nashville’s growth
09:45 – Charlotte insights: light rail & live-work balance
11:30 – Why downtown Orlando needs more residents
13:15 – Growth, policy, and opportunity
15:00 – Orlando housing market outlook
17:00 – What buyers value most today
18:45 – Building community & belonging
20:30 – Winter Garden’s model for success
22:30 – Orlando’s next decade & key catalysts
25:00 – Big projects reshaping downtown
27:15 – Ken’s book & podcast recommendations
29:00 – Where to find Ken Pozek
31:00 – Closing thoughts & CTA

Connect with our Guest at:
• Ken Pozek — Real estate leader and creator behind The Orlando Real
IG: @theorlandoreal
YouTube: Ken Pozek

------------------------------------------------------

What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

Brought to you by the Orlando Economic Partnership Learn more: https://orlando.org

------------------------------------------------------

Podcast produced by Hi Hello Labs:
Instagram: https://www.instagram.com/hihellolabs/
Website: https://www.hihellolabs.com/

]]>1980falsefull3. From Startup to $1 Billion: How Sal Rehmatullah Built Stax and Worth AI in Orlandohttps://www.spreaker.com/episode/3-from-startup-to-1-billion-how-sal-rehmatullah-built-stax-and-worth-ai-in-orlando--68140431
In today’s episode, I sit down with Sal Rehmetullah — co-founder of Stax and now president/cofounder at Worth AI — to unpack a decade-long “overnight success,” a billion-dollar exit, and why he’s building company number two right here in Central Florida. We cover scaling from startup to unicorn, creating 500+ jobs, making 70 new millionaires, and how Orlando’s talent, connectivity, and quality of life factor into founder decisions, investment, and retention.

What you’ll learn:
-How Stax scaled from a small team to a billion-dollar exit
-Why Sal chose Orlando again to build Worth AI
-Redefining small-business credit and faster onboarding for banks and fintechs
-The role of talent pipelines (UCF, UF, Rollins) in scaling companies
-Quality-of-life levers that attract and keep top talent
-Sal’s “mayor for a day” wish list for a more vibrant, 15-minute city
-Book and podcast recs for leaders and operators

Connect with Sal:
Socials: @SalRehmetullah
Website: WorthAI.com

------------------------------------------------------

What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

Brought to you by the Orlando Economic Partnership
Learn more: https://orlando.org

------------------------------------------------------

Podcast produced by Hi Hello Labs:
Instagram: https://www.instagram.com/hihellolabs/
Website: https://www.hihellolabs.com/

]]>https://api.spreaker.com/episode/68140431Wed, 15 Oct 2025 04:25:28 +0000Orlando Economic PartnershipWelcome to The City Playbook — the show that takes you behind the ideas, innovation, and initiatives shaping Orlando’s future. In today’s episode, I sit down with Sal Rehmetullah — co-founder of Stax and now president/cofounder at Worth AI — to...
In today’s episode, I sit down with Sal Rehmetullah — co-founder of Stax and now president/cofounder at Worth AI — to unpack a decade-long “overnight success,” a billion-dollar exit, and why he’s building company number two right here in Central Florida. We cover scaling from startup to unicorn, creating 500+ jobs, making 70 new millionaires, and how Orlando’s talent, connectivity, and quality of life factor into founder decisions, investment, and retention.

What you’ll learn:
-How Stax scaled from a small team to a billion-dollar exit
-Why Sal chose Orlando again to build Worth AI
-Redefining small-business credit and faster onboarding for banks and fintechs
-The role of talent pipelines (UCF, UF, Rollins) in scaling companies
-Quality-of-life levers that attract and keep top talent
-Sal’s “mayor for a day” wish list for a more vibrant, 15-minute city
-Book and podcast recs for leaders and operators

Connect with Sal:
Socials: @SalRehmetullah
Website: WorthAI.com

------------------------------------------------------

What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

Brought to you by the Orlando Economic Partnership
Learn more: https://orlando.org

------------------------------------------------------

Podcast produced by Hi Hello Labs:
Instagram: https://www.instagram.com/hihellolabs/
Website: https://www.hihellolabs.com/

]]>1585business,centralflorida,city,community,development,economy,entrepreneurship,florida,future,growth,infrastructure,innovation,leadership,opportunity,orlando,partnership,policy,progress,technology,urbanfalsefull2. Inside Orlando’s Creative Village | Brooke Myers on Building a Walkable, Vibrant Downtownhttps://www.spreaker.com/episode/2-inside-orlando-s-creative-village-brooke-myers-on-building-a-walkable-vibrant-downtown--68140433
We unpack post-COVID trends, why residential density drives everything, the role of placemaking and safety, and what is coming in Creative Village Phase Two, including restaurants and ground-floor activation, new apartments, a multi-tenant office building, a hotel, and the adaptive reuse of the Bob Carr as an innovation hub.

If you care about how cities grow, this one is for you.

In this episode:
-Brooke’s path from Disney business development to Velocity Red
-Disneyland strategy insights and what cities can learn
-The origin story of Creative Village and winning the City RFP
-UCF and Valencia’s downtown campus as a turning point
-Post-COVID downtown dynamics and why “more” residential matters
-Orlando vs Tampa, Nashville, Charlotte, Atlanta lessons
-Placemaking that invites people to walk, linger, and connect
-Safety, services, capital markets, and the developer’s role
-What is planned next for Creative Village Phase Two
-Book and leader recommendations from Brooke

What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with Brooke at:
Social: https://www.linkedin.com/in/brooke-anderson-myers/
Website: https://velocity.red/

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

Brought to you by the Orlando Economic Partnership
Learn more: https://orlando.org

-----------------------------------

Podcast produced by Hi Hello Labs:
Instagram: https://www.instagram.com/hihellolabs/
Website: https://www.hihellolabs.com/]]>https://api.spreaker.com/episode/68140433Wed, 15 Oct 2025 04:14:34 +0000Orlando Economic PartnershipCurious about what is next for Orlando and Central Florida’s urban core? In this episode, host Tim sits down with Brooke Myers, founder of Velocity Red, an Orlando-based urban developer instrumental in the Creative Village project. Brooke shares...
We unpack post-COVID trends, why residential density drives everything, the role of placemaking and safety, and what is coming in Creative Village Phase Two, including restaurants and ground-floor activation, new apartments, a multi-tenant office building, a hotel, and the adaptive reuse of the Bob Carr as an innovation hub.

If you care about how cities grow, this one is for you.

In this episode:
-Brooke’s path from Disney business development to Velocity Red
-Disneyland strategy insights and what cities can learn
-The origin story of Creative Village and winning the City RFP
-UCF and Valencia’s downtown campus as a turning point
-Post-COVID downtown dynamics and why “more” residential matters
-Orlando vs Tampa, Nashville, Charlotte, Atlanta lessons
-Placemaking that invites people to walk, linger, and connect
-Safety, services, capital markets, and the developer’s role
-What is planned next for Creative Village Phase Two
-Book and leader recommendations from Brooke

What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

Connect with Brooke at:
Social: https://www.linkedin.com/in/brooke-anderson-myers/
Website: https://velocity.red/

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

Brought to you by the Orlando Economic Partnership
Learn more: https://orlando.org

-----------------------------------

Podcast produced by Hi Hello Labs:
Instagram: https://www.instagram.com/hihellolabs/
Website: https://www.hihellolabs.com/]]>2187business,centralflorida,city,community,development,economy,entrepreneurship,florida,future,growth,infrastructure,innovation,leadership,opportunity,orlando,partnership,policy,progress,technology,urbanfalsefull1. UCF Student Built a Global Brand from a Kitchen Sink in Orlandohttps://www.spreaker.com/episode/1-ucf-student-built-a-global-brand-from-a-kitchen-sink-in-orlando--68140428
Rob shares how a dorm-room side hustle turned into a 30,000 sq. ft. design-to-delivery operation in Orlando. We talk talent, manufacturing, licensing, and why Orlando’s connectivity and partnerships help founders scale globally.

In this episode:
-The UCF origin story that sparked Rock’em Socks
-From kitchen sink dye baths to a vertically integrated facility
-Building global brands from Orlando with partners like Disney, Universal, EA Sports, and the Orlando Magic
-Why direct flights, tourism, and a business-friendly climate fuel growth
-Investing in people, culture, and an in-house athletic performance space
-Community mindset, mentoring, and keeping talent in Central Florida
-Book picks for leaders: Ego Is the Enemy and The Obstacle Is the Way by Ryan Holiday

Connect with Rob:
Website and Socials: https://rockemsocks.com/ and @rockem
Business inquiries: via the contact form on rockem.com

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

------------------------------------------------------
What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

-----------------------------------
Podcast produced by Hi Hello Labs:
Instagram: https://www.instagram.com/hihellolabs/
Website: https://www.hihellolabs.com/
]]>https://api.spreaker.com/episode/68140428Wed, 15 Oct 2025 04:09:04 +0000Orlando Economic PartnershipWelcome to The City Playbook. I’m Tim Giuliani, President and CEO of the Orlando Economic Partnership. Today I’m joined by Rob Starkman, founder and CEO of Rock’em, the Orlando company behind the viral MCO carpet socks, in-park Disney and Star Wars...
Rob shares how a dorm-room side hustle turned into a 30,000 sq. ft. design-to-delivery operation in Orlando. We talk talent, manufacturing, licensing, and why Orlando’s connectivity and partnerships help founders scale globally.

In this episode:
-The UCF origin story that sparked Rock’em Socks
-From kitchen sink dye baths to a vertically integrated facility
-Building global brands from Orlando with partners like Disney, Universal, EA Sports, and the Orlando Magic
-Why direct flights, tourism, and a business-friendly climate fuel growth
-Investing in people, culture, and an in-house athletic performance space
-Community mindset, mentoring, and keeping talent in Central Florida
-Book picks for leaders: Ego Is the Enemy and The Obstacle Is the Way by Ryan Holiday

Connect with Rob:
Website and Socials: https://rockemsocks.com/ and @rockem
Business inquiries: via the contact form on rockem.com

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

------------------------------------------------------
What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference.

Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future.

-----------------------------------
Podcast produced by Hi Hello Labs:
Instagram: https://www.instagram.com/hihellolabs/
Website: https://www.hihellolabs.com/
]]>1469business,centralflorida,city,community,development,economy,entrepreneurship,florida,future,growth,infrastructure,innovation,leadership,opportunity,orlando,partnership,policy,progress,technology,urbanfalsefullWelcome to the City Playbook Podcast with Tim Giulianihttps://www.spreaker.com/episode/welcome-to-the-city-playbook-podcast-with-tim-giuliani--68140430
Subscribe now, share with a friend, and join us as we build the city together.

Brought to you by the Orlando Economic Partnership

Learn more: https://orlando.org

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

-----------------------------------
Podcast produced by Hi Hello Labs:
Instagram: https://www.instagram.com/hihellolabs/
Website: https://www.hihellolabs.com/]]>https://api.spreaker.com/episode/68140430Wed, 15 Oct 2025 04:00:39 +0000Orlando Economic PartnershipHosted by Tim Giuliani, President and CEO of the Orlando Economic Partnership, The City Playbook shares the stories of leaders, innovators, and changemakers shaping Central Florida’s future. Each episode features candid conversations about the people,...
Subscribe now, share with a friend, and join us as we build the city together.

Brought to you by the Orlando Economic Partnership

Learn more: https://orlando.org

Connect with our host Tim at:
Social: https://www.instagram.com/timgiuliani/
Website: https://timgiuliani.com/

-----------------------------------
Podcast produced by Hi Hello Labs:
Instagram: https://www.instagram.com/hihellolabs/
Website: https://www.hihellolabs.com/]]>147business,centralflorida,city,community,development,economy,entrepreneurship,florida,future,growth,infrastructure,innovation,leadership,opportunity,orlando,partnership,policy,progress,technology,urbanfalsefull