<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:podcast="https://podcastindex.org/namespace/1.0" xmlns:media="http://search.yahoo.com/mrss/" version="2.0"><channel><title>Martech On My Mind</title><link>https://www.spreaker.com/podcast/martech-on-my-mind--6699674</link><description><![CDATA[Brought to you by the Marketing Society of TAG (Technology Association of Georgia), this podcast dives into the stories, trends, and technologies shaping modern marketing and commerce. We spotlight the innovators and local practitioners transforming how brands connect, engage, and grow. Whether you're in digital marketing, brand strategy, digital commerce, or marketing operations, join us as we continue the conversations from our events—and go behind the scenes with the voices driving marketing forward in Georgia and beyond.<br /><br />This podcast is brought to you by the <a href="https://www.tagonline.org/societies/marketing/" target="_blank" rel="noreferrer noopener">Marketing Society of TAG (Technology Association of Georgia).</a><br /><br /><a href="https://www.linkedin.com/company/tag-marketing-society/" target="_blank" rel="noreferrer noopener">Connect with us on LinkedIn</a> to learn about upcoming events, become a member and join the conversation!<br /><br />This podcast is produced by <a href="https://www.get-clout.com" target="_blank" rel="noreferrer noopener">Clout Podcasting</a>, a proud member of the TAG Marketing Society.]]></description><atom:link href="https://www.spreaker.com/show/6699674/episodes/feed" rel="self" type="application/rss+xml"/><language>en</language><category>Marketing</category><copyright>Technology Association of Georgia</copyright><image><url>https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/0bb2e2b81ecaa53f074f5a6d99739cfd.jpg</url><title>Martech On My Mind</title><link>https://www.spreaker.com/podcast/martech-on-my-mind--6699674</link></image><lastBuildDate>Fri, 06 Feb 2026 00:03:51 +0000</lastBuildDate><itunes:author>Marketing Society of TAG</itunes:author><itunes:owner><itunes:name>Renae Wolter</itunes:name><itunes:email>bassplayer619@hotmail.com</itunes:email></itunes:owner><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/0bb2e2b81ecaa53f074f5a6d99739cfd.jpg"/><itunes:subtitle>Brought to you by the Marketing Society of TAG (Technology Association of Georgia), this podcast dives into the stories, trends, and technologies shaping modern marketing and commerce. We spotlight the innovators and local practitioners transforming...</itunes:subtitle><itunes:summary><![CDATA[Brought to you by the Marketing Society of TAG (Technology Association of Georgia), this podcast dives into the stories, trends, and technologies shaping modern marketing and commerce. We spotlight the innovators and local practitioners transforming how brands connect, engage, and grow. Whether you're in digital marketing, brand strategy, digital commerce, or marketing operations, join us as we continue the conversations from our events—and go behind the scenes with the voices driving marketing forward in Georgia and beyond.<br /><br />This podcast is brought to you by the <a href="https://www.tagonline.org/societies/marketing/" target="_blank" rel="noreferrer noopener">Marketing Society of TAG (Technology Association of Georgia).</a><br /><br /><a href="https://www.linkedin.com/company/tag-marketing-society/" target="_blank" rel="noreferrer noopener">Connect with us on LinkedIn</a> to learn about upcoming events, become a member and join the conversation!<br /><br />This podcast is produced by <a href="https://www.get-clout.com" target="_blank" rel="noreferrer noopener">Clout Podcasting</a>, a proud member of the TAG Marketing Society.]]></itunes:summary><itunes:category text="Business"><itunes:category text="Marketing"/></itunes:category><itunes:category text="Business"/><itunes:category text="Technology"/><itunes:explicit>false</itunes:explicit><itunes:type>episodic</itunes:type><item><title>Will Answer Engines Rewrite Your Brand Story?</title><link>https://www.spreaker.com/episode/will-answer-engines-rewrite-your-brand-story--68350717</link><description><![CDATA[AI and answer engines are changing how people <i>discover</i> and <i>trust</i> brands. It’s not enough to rank for keywords anymore. Host Elliott Brown interviews Guy Yalif, chief evangelist at Webflow; Tom Daly, founder of The Transformation Guild; and Mason Poe, CEO at Edgar Allen, breaks down how to make sure large language models tell the story you want told — and how owned media becomes the most controllable asset in that new landscape.<br /><br />This podcast is brought to you by the <a href="https://www.tagonline.org/societies/marketing/" target="_blank" rel="noreferrer noopener">Marketing Society of TAG (Technology Association of Georgia).</a><br /><br /><a href="https://www.linkedin.com/company/tag-marketing-society/" target="_blank" rel="noreferrer noopener">Connect with us on LinkedIn</a> to learn about upcoming events, connect and grow!<br /><br />This podcast is produced by <a href="https://www.get-clout.com" target="_blank" rel="noreferrer noopener">Clout Podcasting</a>, a proud member of the TAG Marketing Society.<br /><b></b><br /><b></b>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/68350717</guid><pubDate>Thu, 30 Oct 2025 15:35:12 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/68350717/mmm_ep04_mix1.mp3" length="145833728" type="audio/mpeg"/><podcast:transcript url="https://freepodcasttranscription.com/transcription/30220439ab8f82196b4e86ecc4955d60fb01b6a7.srt" type="application/x-subrip" language="en"/><itunes:author>Marketing Society of TAG</itunes:author><itunes:subtitle>AI and answer engines are changing how people discover and trust brands. It’s not enough to rank for keywords anymore. Host Elliott Brown interviews Guy Yalif, chief evangelist at Webflow; Tom Daly, founder of The Transformation Guild; and Mason Poe,...</itunes:subtitle><itunes:summary><![CDATA[AI and answer engines are changing how people <i>discover</i> and <i>trust</i> brands. It’s not enough to rank for keywords anymore. Host Elliott Brown interviews Guy Yalif, chief evangelist at Webflow; Tom Daly, founder of The Transformation Guild; and Mason Poe, CEO at Edgar Allen, breaks down how to make sure large language models tell the story you want told — and how owned media becomes the most controllable asset in that new landscape.<br /><br />This podcast is brought to you by the <a href="https://www.tagonline.org/societies/marketing/" target="_blank" rel="noreferrer noopener">Marketing Society of TAG (Technology Association of Georgia).</a><br /><br /><a href="https://www.linkedin.com/company/tag-marketing-society/" target="_blank" rel="noreferrer noopener">Connect with us on LinkedIn</a> to learn about upcoming events, connect and grow!<br /><br />This podcast is produced by <a href="https://www.get-clout.com" target="_blank" rel="noreferrer noopener">Clout Podcasting</a>, a proud member of the TAG Marketing Society.<br /><b></b><br /><b></b>]]></itunes:summary><itunes:duration>3646</itunes:duration><itunes:keywords>aeo,ai,answer,conversion,cro,customer,engine,experience,generative,innovation,language,large,llm,marketing,media,models,optimization,owned,seo</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/0bb2e2b81ecaa53f074f5a6d99739cfd.jpg"/><itunes:season>1</itunes:season><itunes:episode>4</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>How to Build an AI-Ready Marketing Team</title><link>https://www.spreaker.com/episode/how-to-build-an-ai-ready-marketing-team--67210929</link><description><![CDATA[In part two of our AI series, we dive into what it really takes to build an AI strategy for marketing teams. Host Elliott Brown is joined again by Aby Varma, founder and principal of Spark Novus, to explore how marketing leaders can operationalize AI with purpose and scale. From identifying high-impact use cases to aligning with business priorities and navigating change management, this conversation offers a practical roadmap for companies ready to embed AI into their marketing strategy.<br /><br />This podcast is brought to you by the <a href="https://www.tagonline.org/societies/marketing/" target="_blank" rel="noreferrer noopener">Marketing Society of TAG (Technology Association of Georgia).</a><br /><br /><a href="https://www.linkedin.com/company/tag-marketing-society/" target="_blank" rel="noreferrer noopener">Connect with us on LinkedIn</a> to learn about upcoming events, connect and grow!<br /><br />This podcast is produced by <a href="https://www.get-clout.com" target="_blank" rel="noreferrer noopener">Clout Podcasting</a>, a proud member of the TAG Marketing Society.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/67210929</guid><pubDate>Fri, 01 Aug 2025 02:02:31 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/67210929/mmm_ep03_mix1.mp3" length="93243008" type="audio/mpeg"/><itunes:author>Marketing Society of TAG</itunes:author><itunes:subtitle>In part two of our AI series, we dive into what it really takes to build an AI strategy for marketing teams. Host Elliott Brown is joined again by Aby Varma, founder and principal of Spark Novus, to explore how marketing leaders can operationalize AI...</itunes:subtitle><itunes:summary><![CDATA[In part two of our AI series, we dive into what it really takes to build an AI strategy for marketing teams. Host Elliott Brown is joined again by Aby Varma, founder and principal of Spark Novus, to explore how marketing leaders can operationalize AI with purpose and scale. From identifying high-impact use cases to aligning with business priorities and navigating change management, this conversation offers a practical roadmap for companies ready to embed AI into their marketing strategy.<br /><br />This podcast is brought to you by the <a href="https://www.tagonline.org/societies/marketing/" target="_blank" rel="noreferrer noopener">Marketing Society of TAG (Technology Association of Georgia).</a><br /><br /><a href="https://www.linkedin.com/company/tag-marketing-society/" target="_blank" rel="noreferrer noopener">Connect with us on LinkedIn</a> to learn about upcoming events, connect and grow!<br /><br />This podcast is produced by <a href="https://www.get-clout.com" target="_blank" rel="noreferrer noopener">Clout Podcasting</a>, a proud member of the TAG Marketing Society.]]></itunes:summary><itunes:duration>2332</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/0bb2e2b81ecaa53f074f5a6d99739cfd.jpg"/><itunes:season>1</itunes:season><itunes:episode>3</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>AI 101 for Marketers: Getting Started with Confidence</title><link>https://www.spreaker.com/episode/ai-101-for-marketers-getting-started-with-confidence--67210887</link><description><![CDATA[In the first episode of this two-part AI series, host Elliott Brown is joined by Atlanta-based AI strategist Aby Varma, founder and principal of Spark Novus, to break down what artificial intelligence really means for marketers. Whether you're new to AI or just trying to keep up, this episode covers the core use cases—like content creation, image generation, and automation—and offers practical tips you can start using today. It's your accessible, jargon-free guide to building AI into your daily marketing workflow.<br /><br />Georgia Resources:<br /><ul><li><a href="https://www.tagonline.org" target="_blank" rel="noreferrer noopener">Technology Association of Georgia</a></li><li><a href="https://www.ama-atlanta.com" target="_blank" rel="noreferrer noopener">Atlanta chapter of American Marketing Association</a></li><li><a href="https://www.sparknovus.com" target="_blank" rel="noreferrer noopener">Spark Novus</a></li><li><a href="https://www.marketingaipulse.com" target="_blank" rel="noreferrer noopener">Marketing AI Pulse Community</a></li><li><a href="https://cdacentral.org" target="_blank" rel="noreferrer noopener">Customer Data Alliance</a></li><li><a href="https://ConvergeXAtlanta.com" target="_blank" rel="noreferrer noopener">ConvergeX</a></li><li><a href="https://www.joinpavilion.com/chapters" target="_blank" rel="noreferrer noopener">Atlanta chapter of Pavilion</a></li></ul>This podcast is brought to you by the <a href="https://www.tagonline.org/societies/marketing/" target="_blank" rel="noreferrer noopener">Marketing Society of TAG (Technology Association of Georgia).</a><br /><br /><a href="https://www.linkedin.com/company/tag-marketing-society/" target="_blank" rel="noreferrer noopener">Connect with us on LinkedIn</a> to learn about upcoming events, connect and grow!<br /><br />This podcast is produced by <a href="https://www.get-clout.com" target="_blank" rel="noreferrer noopener">Clout Podcasting</a>, a proud member of the TAG Marketing Society.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/67210887</guid><pubDate>Fri, 01 Aug 2025 01:59:19 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/67210887/mmm_ep02_mix1.mp3" length="114765248" type="audio/mpeg"/><itunes:author>Marketing Society of TAG</itunes:author><itunes:subtitle>In the first episode of this two-part AI series, host Elliott Brown is joined by Atlanta-based AI strategist Aby Varma, founder and principal of Spark Novus, to break down what artificial intelligence really means for marketers. Whether you're new to...</itunes:subtitle><itunes:summary><![CDATA[In the first episode of this two-part AI series, host Elliott Brown is joined by Atlanta-based AI strategist Aby Varma, founder and principal of Spark Novus, to break down what artificial intelligence really means for marketers. Whether you're new to AI or just trying to keep up, this episode covers the core use cases—like content creation, image generation, and automation—and offers practical tips you can start using today. It's your accessible, jargon-free guide to building AI into your daily marketing workflow.<br /><br />Georgia Resources:<br /><ul><li><a href="https://www.tagonline.org" target="_blank" rel="noreferrer noopener">Technology Association of Georgia</a></li><li><a href="https://www.ama-atlanta.com" target="_blank" rel="noreferrer noopener">Atlanta chapter of American Marketing Association</a></li><li><a href="https://www.sparknovus.com" target="_blank" rel="noreferrer noopener">Spark Novus</a></li><li><a href="https://www.marketingaipulse.com" target="_blank" rel="noreferrer noopener">Marketing AI Pulse Community</a></li><li><a href="https://cdacentral.org" target="_blank" rel="noreferrer noopener">Customer Data Alliance</a></li><li><a href="https://ConvergeXAtlanta.com" target="_blank" rel="noreferrer noopener">ConvergeX</a></li><li><a href="https://www.joinpavilion.com/chapters" target="_blank" rel="noreferrer noopener">Atlanta chapter of Pavilion</a></li></ul>This podcast is brought to you by the <a href="https://www.tagonline.org/societies/marketing/" target="_blank" rel="noreferrer noopener">Marketing Society of TAG (Technology Association of Georgia).</a><br /><br /><a href="https://www.linkedin.com/company/tag-marketing-society/" target="_blank" rel="noreferrer noopener">Connect with us on LinkedIn</a> to learn about upcoming events, connect and grow!<br /><br />This podcast is produced by <a href="https://www.get-clout.com" target="_blank" rel="noreferrer noopener">Clout Podcasting</a>, a proud member of the TAG Marketing Society.]]></itunes:summary><itunes:duration>2870</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/0bb2e2b81ecaa53f074f5a6d99739cfd.jpg"/><itunes:season>1</itunes:season><itunes:episode>2</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Game On: Why Marketers Can’t Ignore Gaming</title><link>https://www.spreaker.com/episode/game-on-why-marketers-can-t-ignore-gaming--67210747</link><description><![CDATA[In this kickoff episode of Martech On My Mind, host Elliott Brown explores the untapped potential of immersive marketing in gaming and eSports. Featuring a powerhouse panel of Georgia-based industry leaders, the conversation dives into why gaming is the largest and most engaged entertainment medium—and how brands can authentically connect with diverse, global audiences through it. From real-world success stories and strategic brand partnerships to the rise of AI-driven gaming experiences, this episode highlights why Georgia is at the forefront of this booming industry and why marketers should be paying attention.<br /><b></b><br /><b>Meet the Guests:</b><br /><ul><li><b>Todd Harris</b> – CEO, <a href="https://resurgence.gg" target="_blank" rel="noreferrer noopener">Resurgens Gaming</a>; Co-founder, <a href="https://www.hirezstudios.com" target="_blank" rel="noreferrer noopener">Hi-Rez Studios</a></li><li><b>Andrew Greenberg</b> – Executive Director, <a href="https://ggda.org" target="_blank" rel="noreferrer noopener">Georgia Game Developers Association</a></li><li><b>Robb Chiarini</b> – Head of Partnerships, Licensing &amp; Events, <a href="https://www.zennioptical.com" target="_blank" rel="noreferrer noopener">Zenni Optical</a></li><li><b>Michael Simms</b> – Owner, 2011 Creative Group; Co-founder, <a href="https://www.divertica.com" target="_blank" rel="noreferrer noopener">Divertica</a></li></ul>This podcast is brought to you by the <a href="https://www.tagonline.org/societies/marketing/" target="_blank" rel="noreferrer noopener">Marketing Society of TAG (Technology Association of Georgia).</a><br /><br /><a href="https://www.linkedin.com/company/tag-marketing-society/" target="_blank" rel="noreferrer noopener">Connect with us on LinkedIn</a> to learn about upcoming events, connect and grow!<br /><br />This podcast is produced by <a href="https://www.get-clout.com" target="_blank" rel="noreferrer noopener">Clout Podcasting</a>, a proud member of the TAG Marketing Society.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/67210747</guid><pubDate>Fri, 01 Aug 2025 01:44:32 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/67210747/mmm_ep01_mix2.mp3" length="111910208" type="audio/mpeg"/><itunes:author>Marketing Society of TAG</itunes:author><itunes:subtitle>In this kickoff episode of Martech On My Mind, host Elliott Brown explores the untapped potential of immersive marketing in gaming and eSports. Featuring a powerhouse panel of Georgia-based industry leaders, the conversation dives into why gaming is...</itunes:subtitle><itunes:summary><![CDATA[In this kickoff episode of Martech On My Mind, host Elliott Brown explores the untapped potential of immersive marketing in gaming and eSports. Featuring a powerhouse panel of Georgia-based industry leaders, the conversation dives into why gaming is the largest and most engaged entertainment medium—and how brands can authentically connect with diverse, global audiences through it. From real-world success stories and strategic brand partnerships to the rise of AI-driven gaming experiences, this episode highlights why Georgia is at the forefront of this booming industry and why marketers should be paying attention.<br /><b></b><br /><b>Meet the Guests:</b><br /><ul><li><b>Todd Harris</b> – CEO, <a href="https://resurgence.gg" target="_blank" rel="noreferrer noopener">Resurgens Gaming</a>; Co-founder, <a href="https://www.hirezstudios.com" target="_blank" rel="noreferrer noopener">Hi-Rez Studios</a></li><li><b>Andrew Greenberg</b> – Executive Director, <a href="https://ggda.org" target="_blank" rel="noreferrer noopener">Georgia Game Developers Association</a></li><li><b>Robb Chiarini</b> – Head of Partnerships, Licensing &amp; Events, <a href="https://www.zennioptical.com" target="_blank" rel="noreferrer noopener">Zenni Optical</a></li><li><b>Michael Simms</b> – Owner, 2011 Creative Group; Co-founder, <a href="https://www.divertica.com" target="_blank" rel="noreferrer noopener">Divertica</a></li></ul>This podcast is brought to you by the <a href="https://www.tagonline.org/societies/marketing/" target="_blank" rel="noreferrer noopener">Marketing Society of TAG (Technology Association of Georgia).</a><br /><br /><a href="https://www.linkedin.com/company/tag-marketing-society/" target="_blank" rel="noreferrer noopener">Connect with us on LinkedIn</a> to learn about upcoming events, connect and grow!<br /><br />This podcast is produced by <a href="https://www.get-clout.com" target="_blank" rel="noreferrer noopener">Clout Podcasting</a>, a proud member of the TAG Marketing Society.]]></itunes:summary><itunes:duration>2798</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/0bb2e2b81ecaa53f074f5a6d99739cfd.jpg"/><itunes:season>1</itunes:season><itunes:episode>1</itunes:episode><itunes:episodeType>full</itunes:episodeType></item></channel></rss>
