Irish Marketing Podcast

Irish Marketing Podcasthttps://www.spreaker.com/podcast/irish-marketing-podcast--6637790
Each week we give you the need to know on what's happening in Irish marketing with interviews, insights and context from the frontlines of adland and further afield.

We know you're busy so it's always short, informative and to the point with absolute minimum faff guaranteed.

Presenter - Daryl Moorhouse
Sound Engineer - Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

if you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>enMarketingTinpot Productionshttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/964a6d4db0c7d4b9a0684813f5ace536.jpgIrish Marketing Podcasthttps://www.spreaker.com/podcast/irish-marketing-podcast--6637790Fri, 21 Aug 2026 10:56:17 +0000Tinpot ProductionsTinpot Productionsdaryl@tinpot.ieThe Irish Marketing Podcast, powered by IMJ and Tinpot Productions drops every Friday. Each week we give you the need to know on what's happening in Irish marketing with interviews, insights and context from the frontlines of adland and further...
Each week we give you the need to know on what's happening in Irish marketing with interviews, insights and context from the frontlines of adland and further afield.

We know you're busy so it's always short, informative and to the point with absolute minimum faff guaranteed.

Presenter - Daryl Moorhouse
Sound Engineer - Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

if you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>false89205138-3b4d-50c7-8797-211c4a2e3c84episodic50: Orchard Thieves: The Foxpack Unpackedhttps://www.spreaker.com/episode/50-orchard-thieves-the-foxpack-unpacked--74253807
Daryl sits down with Anna Walsh (Senior Brand Manager at Orchard Thieves/Heineken), Dave Byrne (Head of Creative at ThinkHouse), and Fox Pack creator Lara Wey to discuss how creator campaigns should work and why authenticity is now a mandatory requirement for success.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>https://api.spreaker.com/episode/74253807Thu, 20 Aug 2026 23:05:02 +0000Tinpot ProductionsIn this episode of the Irish Marketing Podcast, we unpack the "Fox Pack", a collaborative initiative between Orchard Thieves and youth-marketing agency ThinkHouse designed to recruit and empower emerging Gen Z creators. Daryl sits down with Anna...
Daryl sits down with Anna Walsh (Senior Brand Manager at Orchard Thieves/Heineken), Dave Byrne (Head of Creative at ThinkHouse), and Fox Pack creator Lara Wey to discuss how creator campaigns should work and why authenticity is now a mandatory requirement for success.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>1014falsefull49 - Creatives Series: Karl Watershttps://www.spreaker.com/episode/49-creatives-series-karl-waters--73840673Karl Waters from Folk VML. Karl shares his fascinating journey from studying film and television in Galway and sub-editing music magazines in London to returning to Dublin to complete a master's in advertising. He reflects on the independent creative spirit of his early career at The Hive and Brando, before detailing his fifteen-year progression up the ranks at Target McConnell's (now Folk VML).

Karl breaks down the creative strategy behind iconic Irish campaigns, including Vodafone’s "Team of Us" rugby sponsorship—which inspired coach Joe Schmidt to name an autobiography chapter after it—and the life-changing, award-winning "Address Point" initiative for An Post

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>https://api.spreaker.com/episode/73840673Thu, 13 Aug 2026 23:05:02 +0000Tinpot ProductionsIn this ep, Daryl sits down with Karl Waters from Folk VML. Karl shares his fascinating journey from studying film and television in Galway and sub-editing music magazines in London to returning to Dublin to complete a master's in advertising. He...Karl Waters from Folk VML. Karl shares his fascinating journey from studying film and television in Galway and sub-editing music magazines in London to returning to Dublin to complete a master's in advertising. He reflects on the independent creative spirit of his early career at The Hive and Brando, before detailing his fifteen-year progression up the ranks at Target McConnell's (now Folk VML).

Karl breaks down the creative strategy behind iconic Irish campaigns, including Vodafone’s "Team of Us" rugby sponsorship—which inspired coach Joe Schmidt to name an autobiography chapter after it—and the life-changing, award-winning "Address Point" initiative for An Post

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>1000falsefull48 - Creatives Series: Kevin Keenanhttps://www.spreaker.com/episode/48-creatives-series-kevin-keenan--73548071Kevin Keenan, owner of Cobblestone Brands, who has been described by industry peers as a "proper creative" who can put his hand to absolutely anything.

Spanning a 20+ year career, Kevin shares his journey from cutting his teeth at Cawleys and TBWA to founding the agency Guns or Knives.

He opens up about the commercial realities of moving from creative director to startup founder, the brand strategy behind launching Glendalough Distillery using the barefoot story of St. Kevin, and Cobblestone's rapid growth to eight (soon to be nine) spirits brands—including their recent major acquisition of Bisquit & Dubouché Cognac and Cabo Wabo Tequila from Campari.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>https://api.spreaker.com/episode/73548071Thu, 06 Aug 2026 23:05:02 +0000Tinpot ProductionsIn this episode of our summer creative series, Daryl sits down with Kevin Keenan, owner of Cobblestone Brands, who has been described by industry peers as a "proper creative" who can put his hand to absolutely anything. Spanning a 20+ year career,...Kevin Keenan, owner of Cobblestone Brands, who has been described by industry peers as a "proper creative" who can put his hand to absolutely anything.

Spanning a 20+ year career, Kevin shares his journey from cutting his teeth at Cawleys and TBWA to founding the agency Guns or Knives.

He opens up about the commercial realities of moving from creative director to startup founder, the brand strategy behind launching Glendalough Distillery using the barefoot story of St. Kevin, and Cobblestone's rapid growth to eight (soon to be nine) spirits brands—including their recent major acquisition of Bisquit & Dubouché Cognac and Cabo Wabo Tequila from Campari.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>1034falsefull47 - Creatives Series: John Kilkennyhttps://www.spreaker.com/episode/47-creatives-series-john-kilkenny--73260003
John discusses how his initial passion for creativity was sparked by the heyday of music videos, crafting cultural touchstones on a budget, why he decided to move to a creative position in RTE and the brand work he has overseen there.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>https://api.spreaker.com/episode/73260003Thu, 30 Jul 2026 23:05:02 +0000Tinpot ProductionsJohn Kilkenny, Executive Creative Director at RTÉ since 2020 joins Daryl to share his career journey and the transition from top commercial advertising agencies like Publicis, Boys and Girls, and TBWA to the complexities of the public sector. John...
John discusses how his initial passion for creativity was sparked by the heyday of music videos, crafting cultural touchstones on a budget, why he decided to move to a creative position in RTE and the brand work he has overseen there.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>1225falsefull46 - Creatives Series: Bridget Johnsonhttps://www.spreaker.com/episode/46-creatives-series-bridget-johnson--72838282
Bridget opens up about leaving law behind, what 11 years at Ogilvy truly taught her about brand building, and the single campaign that fundamentally rewired how she thinks about creativity.

From filming a woman's real-world recovery from AIDS over 90 days to bringing haptic rugby experiences to visually impaired fans, Bridget's work is defined by one principle: let the story do the heavy lifting.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>https://api.spreaker.com/episode/72838282Thu, 23 Jul 2026 23:05:02 +0000Tinpot ProductionsIn our latest Creatives Series interview, Daryl sits down with seasoned creative Director Bridget Johnson, as recommended by TU Dublin's Rosie Hand. Bridget opens up about leaving law behind, what 11 years at Ogilvy truly taught her about brand...
Bridget opens up about leaving law behind, what 11 years at Ogilvy truly taught her about brand building, and the single campaign that fundamentally rewired how she thinks about creativity.

From filming a woman's real-world recovery from AIDS over 90 days to bringing haptic rugby experiences to visually impaired fans, Bridget's work is defined by one principle: let the story do the heavy lifting.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>876falsefull45 - Creatives Series: Molly Kiely, Ringers Creativehttps://www.spreaker.com/episode/45-creatives-series-molly-kiely-ringers-creative--72837818
The interview with Molly is timely in some ways coming hot on the heels of an interview with Nick Kelly who also works across film and agency creative so it was interesting to get 2 perspectives from 2 people in similar scenarios.

Molly talks about her own documentary At The Bottom of The Reen and how that helped to inform some of the thinking around the Smithwicks Originals Find Orignals campaign which featured Kozo Toyota Tokyo’s original Irish trad musician.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>https://api.spreaker.com/episode/72837818Thu, 16 Jul 2026 23:05:02 +0000Tinpot ProductionsThrough the Summer we are spotlighting some of Ireland’s finest creatives - on todays podcast Daryl speaks to Molly Kiely who is an indepedent documentary maker and also part of the team at Ringers Creative The interview with Molly is timely in some...
The interview with Molly is timely in some ways coming hot on the heels of an interview with Nick Kelly who also works across film and agency creative so it was interesting to get 2 perspectives from 2 people in similar scenarios.

Molly talks about her own documentary At The Bottom of The Reen and how that helped to inform some of the thinking around the Smithwicks Originals Find Orignals campaign which featured Kozo Toyota Tokyo’s original Irish trad musician.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>863falsefull44 - Creatives Series: Nick Kelly Part 02https://www.spreaker.com/episode/44-creatives-series-nick-kelly-part-02--72771004
And then, on a rainy Dublin evening, a spontaneous decision to cycle his guitar to the 3Arena sparked an idea that would become The Song Cycle — a recent film asking whether it's possible to tour without fossil fuels, and what it even means to keep making art if the world isn't watching.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>https://api.spreaker.com/episode/72771004Thu, 09 Jul 2026 23:05:02 +0000Tinpot ProductionsIn part 2 of our Creative Series interview Nick Kelly traces a remarkable journey from disillusioned musician to pioneering filmmaker, taking in hand-written pre-crowdfunding campaigns, Oscar-shortlisted shorts, high-budget Guinness ads, and casting...
And then, on a rainy Dublin evening, a spontaneous decision to cycle his guitar to the 3Arena sparked an idea that would become The Song Cycle — a recent film asking whether it's possible to tour without fossil fuels, and what it even means to keep making art if the world isn't watching.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>1316falsefull43 - Creatives Series: Nick Kelly Part 01https://www.spreaker.com/episode/43-creatives-series-nick-kelly-part-01--72770981
We dig into his philosophy on creativity — why the best ideas are accidents you don't understand until years later, why fear kills ideas faster than anything else, and why immunity to rejection is one of his super powers.

And Nick talks about some of his adland campaign highlights working for brands like Guinness and Irish Ferries

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>https://api.spreaker.com/episode/72770981Thu, 02 Jul 2026 23:05:02 +0000Tinpot ProductionsIn the first of our Creative Series, Daryl sits down with acclaimed Irish creative Nick Kelly — filmmaker, musician and award-winning copywriter — to explore his career. We dig into his philosophy on creativity — why the best ideas are accidents you...
We dig into his philosophy on creativity — why the best ideas are accidents you don't understand until years later, why fear kills ideas faster than anything else, and why immunity to rejection is one of his super powers.

And Nick talks about some of his adland campaign highlights working for brands like Guinness and Irish Ferries

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>1427falsefullIMP Short Cut: The Pub That Refused To Diehttps://www.spreaker.com/episode/imp-short-cut-the-pub-that-refused-to-die--72737711
Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>https://api.spreaker.com/episode/72737711Mon, 29 Jun 2026 23:05:02 +0000Tinpot ProductionsIn light of the news that Publicis Dublin, Thinkhouse and Heineken picked up a coveted Grand Prix and four bronze lions at Cannes last week, we're replaying part of my interview with Fiona Curtin, Marketing Director at Heineken where she spoke about...
Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>417falsefull42 - Roy Keane, High Expectations, and Sky's Bold Bethttps://www.spreaker.com/episode/42-roy-keane-high-expectations-and-sky-s-bold-bet--72668741
They reveal how Sky's entry into the crowded Irish mobile market led to the 'Expect More' platform, why Roy Keane was the only person who could bring that idea to life, and why the strategy came long before the celebrity. This is how to use borrowed fame in the right way — not just for recognition, but for relevance.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>https://api.spreaker.com/episode/72668741Thu, 25 Jun 2026 23:05:02 +0000Tinpot ProductionsIn this episode of the Irish Marketing Podcast, Daryl sits down with Caroline Donnellan, Director of Marketing and Brand at Sky Ireland, and Shane Doyle, Head of Strategy Brand and Creative at Core, to pull back the curtain on one of Ireland's most...
They reveal how Sky's entry into the crowded Irish mobile market led to the 'Expect More' platform, why Roy Keane was the only person who could bring that idea to life, and why the strategy came long before the celebrity. This is how to use borrowed fame in the right way — not just for recognition, but for relevance.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>865falsefull41 - Emma Kelly on Elevate Turning 25https://www.spreaker.com/episode/41-emma-kelly-on-elevate-turning-25--72598960
Starting out in 2001 with clients like PlayStation and Reebok, Emma has navigated every major shift in the communications landscape — from the internet era to 4G, the influencer gold rush, and the rise of TikTok — while keeping her agency deliberately small, sharp, and client-focused.

In this conversation, Emma gets candid about the talent erosion she's seeing in marketing teams today, why she hires for attitude over credentials, and why being physically in the office together is still non-negotiable for building great people. She also reflects honestly on what it means to be a woman in her mid-fifties running an agency in an industry that hasn't always valued experience

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>https://api.spreaker.com/episode/72598960Fri, 19 Jun 2026 12:24:06 +0000Tinpot ProductionsWhat does it take to build a PR agency that lasts 25 years? Emma Kelly, founder of Elevate PR, joins Daryl to answer exactly that. Starting out in 2001 with clients like PlayStation and Reebok, Emma has navigated every major shift in the...
Starting out in 2001 with clients like PlayStation and Reebok, Emma has navigated every major shift in the communications landscape — from the internet era to 4G, the influencer gold rush, and the rise of TikTok — while keeping her agency deliberately small, sharp, and client-focused.

In this conversation, Emma gets candid about the talent erosion she's seeing in marketing teams today, why she hires for attitude over credentials, and why being physically in the office together is still non-negotiable for building great people. She also reflects honestly on what it means to be a woman in her mid-fifties running an agency in an industry that hasn't always valued experience

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>992falsefull40 - Ringers Creative: Solving Proper Problemshttps://www.spreaker.com/episode/40-ringers-creative-solving-proper-problems--72480406
They dig into the concept of the 'proper problem' — why the brief on the page is rarely the real brief — and how that philosophy shapes everything from pitching to hiring. Miriam and Bobby also open up about their recent competitive pitch win with Donegal Catch, a brand so embedded in Irish culture that even naming it conjures its most famous line. The challenge now? Building the next chapter.

There's also an honest conversation about ego, culture, and why their no-dickheads policy starts at the hiring stage. Plus, Bobby's 14-year side hustle in lawn mowing makes a surprise appearance.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>https://api.spreaker.com/episode/72480406Thu, 11 Jun 2026 23:05:02 +0000Tinpot ProductionsWhat does it take to build a creative agency around genuinely hard problems? This week on The Irish Marketing Podcast, Daryl sits down with Miriam Hendrick and Bobby Burns, the principals behind Ringers Creative, for a wide-ranging conversation about...
They dig into the concept of the 'proper problem' — why the brief on the page is rarely the real brief — and how that philosophy shapes everything from pitching to hiring. Miriam and Bobby also open up about their recent competitive pitch win with Donegal Catch, a brand so embedded in Irish culture that even naming it conjures its most famous line. The challenge now? Building the next chapter.

There's also an honest conversation about ego, culture, and why their no-dickheads policy starts at the hiring stage. Plus, Bobby's 14-year side hustle in lawn mowing makes a surprise appearance.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>1078falsefull39 - How To Become A Market Of One & Tackling Traffic Declinehttps://www.spreaker.com/episode/39-how-to-become-a-market-of-one-tackling-traffic-decline--72340055presentation on June 10th, to share a frank, no-excuses assessment of why so many agencies are struggling — and what the world's most progressive agencies are doing differently to stay irreplaceable.

Then, Brendan Almack and Lisa Woods from Wolfgang Digital break down the dramatic decline in organic search traffic driven by the rise of AI search and Google's AI Overviews, explaining why the traditional click-through model is broken and what brands can do to respond

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>https://api.spreaker.com/episode/72340055Thu, 04 Jun 2026 23:05:02 +0000Tinpot ProductionsIs your agency feeling the squeeze? Is your website traffic quietly disappearing? You are not imagining it — and you are definitely not alone. In this episode of the Irish Marketing Podcast, we tackle two of the most pressing challenges facing...presentation on June 10th, to share a frank, no-excuses assessment of why so many agencies are struggling — and what the world's most progressive agencies are doing differently to stay irreplaceable.

Then, Brendan Almack and Lisa Woods from Wolfgang Digital break down the dramatic decline in organic search traffic driven by the rise of AI search and Google's AI Overviews, explaining why the traditional click-through model is broken and what brands can do to respond

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>1081falsefull38 - Markgo - Big Marketing for Small Businesseshttps://www.spreaker.com/episode/38-markgo-big-marketing-for-small-businesses--72189971
They build something new.

In this episode, Daryl sits down with the founders of Markgo — a fresh venture brought to life by the team at Hyphen Strategy and seasoned media industry veteran Peter McPartlin.

They spoke about how years of working with SMEs revealed a painful truth: most small and mid-sized businesses are trapped in a cycle of 'random acts of marketing' — busy on social media, hiring influencers, sponsoring events — but with no strategy, no clear objective, and no results to show for it.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>https://api.spreaker.com/episode/72189971Thu, 28 May 2026 15:01:39 +0000Tinpot ProductionsWhat happens when experienced advertising executives get tired of watching small businesses throw money at marketing that simply doesn't work? They build something new. In this episode, Daryl sits down with the founders of https://markgo.co/ — a...
They build something new.

In this episode, Daryl sits down with the founders of Markgo — a fresh venture brought to life by the team at Hyphen Strategy and seasoned media industry veteran Peter McPartlin.

They spoke about how years of working with SMEs revealed a painful truth: most small and mid-sized businesses are trapped in a cycle of 'random acts of marketing' — busy on social media, hiring influencers, sponsoring events — but with no strategy, no clear objective, and no results to show for it.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>903falsefull37 - Live from The Podcast Show London 2026: Trends and Takeawayshttps://www.spreaker.com/episode/37-live-from-the-podcast-show-london-2026-trends-and-takeaways--72099921
Jennifer Dollard, Content Director at ACAST, unpacked why video has gone from question mark to core strategy, and why the industry's professionalisation is accelerating faster than anyone expected.

Tom Webster, partner at Sounds Profitable and a 20-year audio veteran, shared fresh findings from a landmark UK advertising landscape study and explained why multi-channel is no longer optional.

And Ruth Fitzsimmons, Director of Digital at Bauer Media Ireland, offered her perspective on what all of this means for the Irish market. Whether you're a brand, an agency, a creator, or simply someone who loves the world of audio, this episode is packed with actionable insight from the people driving the industry forward. Hit follow so you never miss an episode.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>https://api.spreaker.com/episode/72099921Thu, 21 May 2026 23:05:02 +0000Tinpot ProductionsThe Irish Marketing Podcast went international this week, broadcasting live from the Podcast Show 2026 at the iconic Business Design Centre in Islington, London — where the biggest names in audio gathered to shape the future of the industry. Jennifer...
Jennifer Dollard, Content Director at ACAST, unpacked why video has gone from question mark to core strategy, and why the industry's professionalisation is accelerating faster than anyone expected.

Tom Webster, partner at Sounds Profitable and a 20-year audio veteran, shared fresh findings from a landmark UK advertising landscape study and explained why multi-channel is no longer optional.

And Ruth Fitzsimmons, Director of Digital at Bauer Media Ireland, offered her perspective on what all of this means for the Irish market. Whether you're a brand, an agency, a creator, or simply someone who loves the world of audio, this episode is packed with actionable insight from the people driving the industry forward. Hit follow so you never miss an episode.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>1161falsefull36 - Media Awards Winners: RTE & EssenceMediaCom, Virgin Mediahttps://www.spreaker.com/episode/36-media-awards-winners-rte-essencemediacom-virgin-media--72003142
In this episode, Daryl speaks to 2 winners from the 2026 Media Awards. First, we unpack Lidl’s groundbreaking and highly authentic product placement campaign on one of Ireland's most beloved TV shows. We go behind the scenes to discuss the massive logistical challenges of aligning real-world seasonal offers with long-term scriptwriting, and why true authenticity is the new gold standard for driving business growth.

Daryl speaks to Tara Moran from the award-winning Virgin Media commercial team. She shares the secrets behind their success, how a simple question—"How can we help?"—unlocked incredible client opportunities during market uncertainty, and how they are pioneering new ways for brands to reach audiencesising and advertiser-funded programming are the new frontiers of TV media.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>https://api.spreaker.com/episode/72003142Thu, 14 May 2026 23:05:01 +0000Tinpot ProductionsHow do you seamlessly integrate a fast-paced retail brand into a TV storyline filmed six months in advance? And what exactly does it take to be named "Sales Team of the Year" in a rapidly changing media landscape? In this episode, Daryl speaks to 2...
In this episode, Daryl speaks to 2 winners from the 2026 Media Awards. First, we unpack Lidl’s groundbreaking and highly authentic product placement campaign on one of Ireland's most beloved TV shows. We go behind the scenes to discuss the massive logistical challenges of aligning real-world seasonal offers with long-term scriptwriting, and why true authenticity is the new gold standard for driving business growth.

Daryl speaks to Tara Moran from the award-winning Virgin Media commercial team. She shares the secrets behind their success, how a simple question—"How can we help?"—unlocked incredible client opportunities during market uncertainty, and how they are pioneering new ways for brands to reach audiencesising and advertiser-funded programming are the new frontiers of TV media.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>935falsefull35 - Paul Dervan: The Essential Guide to AI For Marketershttps://www.spreaker.com/episode/35-paul-dervan-the-essential-guide-to-ai-for-marketers--71891175
According to Paul Dervan, founder of Run with Foxes, it comes down to whether you're a fox or a hedgehog. Drawing on Philip Tetlock's Superforecasters research, Paul explains why the ability to draw on multiple perspectives, stay curious, and adapt your thinking is more valuable than ever — and why clinging to process-heavy skills is a liability.

In this conversation, Paul shares how he went deep on AI during his time at Miro, what he discovered about the behaviours of people who use AI most effectively, and how he now helps marketing and sales teams redesign the way they work. He also walks through practical examples, including a custom research agent he built to automate information gathering, so he can spend less time on the work about the work and more time making good decisions.

Paul gave his take on the fundamental skillset that makes you valuable in an AI world We spoke about Paul’s team of AI agents Clara, Jo and Nate, about creating systems for writing and ad generation, the benefits of sceptical optimism and how Paul’s second book is progressing.

Worth a listen if you want to get practical about AI rather than just anxious about it.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>https://api.spreaker.com/episode/71891175Thu, 07 May 2026 23:05:01 +0000Tinpot ProductionsWhat separates the marketers who will thrive in an AI world from those who won't? According to Paul Dervan, founder of Run with Foxes, it comes down to whether you're a fox or a hedgehog. Drawing on Philip Tetlock's Superforecasters research, Paul...
According to Paul Dervan, founder of Run with Foxes, it comes down to whether you're a fox or a hedgehog. Drawing on Philip Tetlock's Superforecasters research, Paul explains why the ability to draw on multiple perspectives, stay curious, and adapt your thinking is more valuable than ever — and why clinging to process-heavy skills is a liability.

In this conversation, Paul shares how he went deep on AI during his time at Miro, what he discovered about the behaviours of people who use AI most effectively, and how he now helps marketing and sales teams redesign the way they work. He also walks through practical examples, including a custom research agent he built to automate information gathering, so he can spend less time on the work about the work and more time making good decisions.

Paul gave his take on the fundamental skillset that makes you valuable in an AI world We spoke about Paul’s team of AI agents Clara, Jo and Nate, about creating systems for writing and ad generation, the benefits of sceptical optimism and how Paul’s second book is progressing.

Worth a listen if you want to get practical about AI rather than just anxious about it.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>2216falsefull34 - Exclusive: Inside the New Bord Gáis Energy Campaignhttps://www.spreaker.com/episode/34-exclusive-inside-the-new-bord-gais-energy-campaign--71707482
We hear why the team deliberately walked away from the emotional 'commitment to your county' playbook that dominates GAA advertising, and how they brought the Two Johnnies and Lee Chin together in a way that feels genuinely different. Ben opens up about his comedy roots — from directing the Ted Lasso trailer to running a brilliantly chaotic live cabaret night called Shamn Bodie, cooking hot dogs on stage while hosting five acts — and explains how those live performance instincts shape everything he does on set.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>https://api.spreaker.com/episode/71707482Thu, 30 Apr 2026 23:05:02 +0000Tinpot ProductionsWhat does it take to cut through one of the most competitive sponsorship categories in Irish sport? On this week's Irish Marketing Podcast, we go behind the scenes of the brand new Bord Gáis Energy GAA campaign — before it even officially launches....
We hear why the team deliberately walked away from the emotional 'commitment to your county' playbook that dominates GAA advertising, and how they brought the Two Johnnies and Lee Chin together in a way that feels genuinely different. Ben opens up about his comedy roots — from directing the Ted Lasso trailer to running a brilliantly chaotic live cabaret night called Shamn Bodie, cooking hot dogs on stage while hosting five acts — and explains how those live performance instincts shape everything he does on set.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>802falsefull33 - Mark Shanley And The Art of Unique Creative Directionhttps://www.spreaker.com/episode/33-mark-shanley-and-the-art-of-unique-creative-direction--71517471
In this episode, we sit down with one of the most decorated creative directors in the industry — Mark Shanley Executive Creative Director at adam&eve\TBWA someone who grew up playing in ad agency art departments and went on to win countless industry accolades.

We dig into the unglamorous reality behind award-winning work: the grind of generating a hundred ideas to find one good one, the steep learning curve of stepping into creative leadership with no real training, and why giving your team explicit permission to fail might be the most powerful thing a creative director can do.

We also go behind the scenes of the iconic Nothing Beats a Londoner Nike campaign — a 16-month production involving 250 real Londoners alongside some of the biggest names in sport and music — and explore what made it possible when so many ambitious projects collapse under their own weight.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin
If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>https://api.spreaker.com/episode/71517471Thu, 23 Apr 2026 23:05:02 +0000Tinpot ProductionsWhat does it actually take to make advertising that people love rather than skip? In this episode, we sit down with one of the most decorated creative directors in the industry — Mark Shanley Executive Creative Director at adam&eve\TBWA someone...
In this episode, we sit down with one of the most decorated creative directors in the industry — Mark Shanley Executive Creative Director at adam&eve\TBWA someone who grew up playing in ad agency art departments and went on to win countless industry accolades.

We dig into the unglamorous reality behind award-winning work: the grind of generating a hundred ideas to find one good one, the steep learning curve of stepping into creative leadership with no real training, and why giving your team explicit permission to fail might be the most powerful thing a creative director can do.

We also go behind the scenes of the iconic Nothing Beats a Londoner Nike campaign — a 16-month production involving 250 real Londoners alongside some of the biggest names in sport and music — and explore what made it possible when so many ambitious projects collapse under their own weight.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin
If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>1058falsefull32 - Bank of Ireland "Right With You" Campaign Rollout w Laura Lynch CMOhttps://www.spreaker.com/episode/32-bank-of-ireland-right-with-you-campaign-rollout-w-laura-lynch-cmo--71365849
Laura shares fascinating insights from her journey with the bank since 2007, detailing their massive shift from a traditional, product-led model to a holistic approach that supports customers at every single life stage.We dive into the psychology of financial confidence, the daily "micro-decisions" we make with our money, and the strategic thinking behind Bank of Ireland’s new "Right With You" brand platform.

Plus, Laura breaks down the bold, unconventional launch strategy for their latest campaign—which involved taking over an entire ad break during the 9 o'clock news to create a massive national moment.

In this episode, we cover:

The New Service Benchmark: Why banks are no longer competing with other banks, but with tech giants for customer expectations.
Customer Life Stages: How to shift a business from pushing products to genuinely understanding what people need from cradle to grave.
Financial Confidence: The truth about money taboos and how small, everyday transactions build trust.
Marketing Masterclass: Behind-the-scenes of the "Right With You" platform and how to execute a launch that guarantees cut-through and memorability.

The New Service Benchmark: Why banks are no longer competing with other banks, but with tech giants for customer expectations.
Customer Life Stages: How to shift a business from pushing products to genuinely understanding what people need from cradle to grave.
Financial Confidence: The truth about money taboos and how small, everyday transactions build trust.
Marketing Masterclass: Behind-the-scenes of the "Right With You" platform and how to execute a launch that guarantees cut-through and memorability.

how The "10th Man" philosophy is built on contrarianism.
how cultural authenticity is non-negotiable for brands.
the rewards of their long-running partnership with Kneecap
whether or not he will ever write a tell all memoir....

how The "10th Man" philosophy is built on contrarianism.
how cultural authenticity is non-negotiable for brands.
the rewards of their long-running partnership with Kneecap
whether or not he will ever write a tell all memoir....

we’ve got an interview with judge and executive Creative director at Adam&Eve Mark Shanley
Anton interviewing Alex Jenkins, editorial director at Contagious
we’ll playback some of the winners and we’ve got an interview with the Board Creative Director of the agency talking about the Grand Prix

we’ve got an interview with judge and executive Creative director at Adam&Eve Mark Shanley
Anton interviewing Alex Jenkins, editorial director at Contagious
we’ll playback some of the winners and we’ve got an interview with the Board Creative Director of the agency talking about the Grand Prix

how regulatory spend is driving growth
how Irish proficiency is low despite widespread exposure.
how Irish language advertising generates active engagement.
how "Transcreation" beats translation.
why English and Irish campaigns work better together

how regulatory spend is driving growth
how Irish proficiency is low despite widespread exposure.
how Irish language advertising generates active engagement.
how "Transcreation" beats translation.
why English and Irish campaigns work better together

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>1099false126full25 - Barry Dooley on the 75th Anniversary of Association of Advertisers in Irelandhttps://www.spreaker.com/episode/25-barry-dooley-on-the-75th-anniversary-of-association-of-advertisers-in-ireland--70304751
Barry Dooley CEO of The Association of Advertisers in Ireland joined Daryl in studio on the occasion of their 75th anniversary. Barry spoke about the AAI past and present and the role that it plays in terms of advocating for the right to self regulation and fair competition and about how he sees the industry evolving into the future.

And we spoke about his part in an iconic campaign that’s run for more than 20 years for a certain well known tea brand.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>https://api.spreaker.com/episode/70304751Fri, 27 Feb 2026 00:05:07 +0000Tinpot ProductionsIt's the 25th edition of the The Irish Marketing Podcast, powered by IMJ and Tinpot Productions, Barry Dooley CEO of The Association of Advertisers in Ireland joined Daryl in studio on the occasion of their 75th anniversary. Barry spoke about the AAI...
Barry Dooley CEO of The Association of Advertisers in Ireland joined Daryl in studio on the occasion of their 75th anniversary. Barry spoke about the AAI past and present and the role that it plays in terms of advocating for the right to self regulation and fair competition and about how he sees the industry evolving into the future.

And we spoke about his part in an iconic campaign that’s run for more than 20 years for a certain well known tea brand.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>865false125full24 - Disappoint Your Clients with Danny Cullen, The Public Househttps://www.spreaker.com/episode/24-disappoint-your-clients-with-danny-cullen-the-public-house--70131582a recent article by Danny Cullen Associate Creative Director at The Public House.

The piece had the slightly counterintuitive title Disappoint Your Clients. On todays podcast, Danny talks about the merits of selectively disappointing your clients particularly when it come to points of difference around creativity and where they do arise how those problems are best addressed and discussed earlier in the production process.

Danny also gave us some background on a couple of recent campaigns for Irish Defences Forces and 48 mobile.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>https://api.spreaker.com/episode/70131582Fri, 20 Feb 2026 00:05:01 +0000Tinpot ProductionsThis week's podcast as follow up to https://iapi.ie/blog/default/disappoint-your-clients by Danny Cullen Associate Creative Director at The Public House. The piece had the slightly counterintuitive title Disappoint Your Clients. On todays podcast,...a recent article by Danny Cullen Associate Creative Director at The Public House.

The piece had the slightly counterintuitive title Disappoint Your Clients. On todays podcast, Danny talks about the merits of selectively disappointing your clients particularly when it come to points of difference around creativity and where they do arise how those problems are best addressed and discussed earlier in the production process.

Danny also gave us some background on a couple of recent campaigns for Irish Defences Forces and 48 mobile.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>907false124full23 - Droga5 Dublin 26 Minutes Samaritans Campaignhttps://www.spreaker.com/episode/23-droga5-dublin-26-minutes-samaritans-campaign--69984911
We spoke about the concept of the "26-Minute" Campaign with the insight being built around the average length of a call to the Samaritans. Droga5 identified that long form "listeners" were the perfect candidates for the role and were "hiding in plain sight." The campaign achieved a massive impact on a Micro-Budget and went on to receive international iIndustry recognition.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>https://api.spreaker.com/episode/69984911Fri, 13 Feb 2026 00:05:02 +0000Tinpot ProductionsIn this week's podcast we catch up with Olwyn Greene, Chairperson of Dublin Samaritans' Awareness Team and Al Pollock who is a Senior Copywriter at Droga5 Dublin to talk about a recent successful collaboration. We spoke about the concept of the...
We spoke about the concept of the "26-Minute" Campaign with the insight being built around the average length of a call to the Samaritans. Droga5 identified that long form "listeners" were the perfect candidates for the role and were "hiding in plain sight." The campaign achieved a massive impact on a Micro-Budget and went on to receive international iIndustry recognition.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>935false123full22 - Ken from Tenth Man Part 01:The Paddy Power Yearshttps://www.spreaker.com/episode/22-ken-from-tenth-man-part-01-the-paddy-power-years--69810689
Ken spoke to us about

How the Paddy Power brand DNA was heavily influenced by co-founder Stuart Kenny.
How the company hired Nick Leeson—famous for crashing Barings Bank—reasoning it would be interesting to have the world's biggest loser launch Ireland's biggest sports betting site
How the proxy effect strategy helped the brand's marketing cut through, particularly with young men
How the marketing team operated with significant freedom under CEO Patrick Kennedy, who understood that the brand's uniqueness was its strength.
In a bid for global publicity, why the company sponsored Dennis Rodman to organize a basketball tournament in North Korea for Kim Jong-un's birthday.

How the Paddy Power brand DNA was heavily influenced by co-founder Stuart Kenny.
How the company hired Nick Leeson—famous for crashing Barings Bank—reasoning it would be interesting to have the world's biggest loser launch Ireland's biggest sports betting site
How the proxy effect strategy helped the brand's marketing cut through, particularly with young men
How the marketing team operated with significant freedom under CEO Patrick Kennedy, who understood that the brand's uniqueness was its strength.
In a bid for global publicity, why the company sponsored Dennis Rodman to organize a basketball tournament in North Korea for Kim Jong-un's birthday.

The original agency vision to address specific issues in the agency landscape, such as trust, transparency, and cost efficiency.
The "In-House Ecosystem" Model - agency teams that sit within the client's team but retain the flexibility and resources of an external agency.
How AI has been a hugely effective tool to drive efficiency and scale creative platforms.
The Importance of Authenticity and why it remains a critical factor for brands.
How to build the best teams by fostering a culture of freedom and giving early responsibility.

The original agency vision to address specific issues in the agency landscape, such as trust, transparency, and cost efficiency.
The "In-House Ecosystem" Model - agency teams that sit within the client's team but retain the flexibility and resources of an external agency.
How AI has been a hugely effective tool to drive efficiency and scale creative platforms.
The Importance of Authenticity and why it remains a critical factor for brands.
How to build the best teams by fostering a culture of freedom and giving early responsibility.

how he made the move from Guinness Marketing Manager to Jump co-founder
helping companies find their future state
how enabling people to be wild leads to success
the ambition of adding 15 million Moto GP fans
sectoral challenges and opportunities

how he made the move from Guinness Marketing Manager to Jump co-founder
helping companies find their future state
how enabling people to be wild leads to success
the ambition of adding 15 million Moto GP fans
sectoral challenges and opportunities

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>1341false120full19 - Bord Gáis Energy Know Your Power with Meadhbh Quinn and Ken Robertsonhttps://www.spreaker.com/episode/19-bord-gais-energy-know-your-power-with-meadhbh-quinn-and-ken-robertson--69435318
On the pod, we’ve got perspectives from the client and creative side; Meadhbh Quinn Director of Marketing at Bord Gais Energy joined us to talk about what it’s like to come on board with a strong legacy brand and her ambitions for the future and Tenth Man founder and CEO Ken Robertson also joined us to talk about the creative impetus behind Know Your Power.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>https://api.spreaker.com/episode/69435318Fri, 16 Jan 2026 00:05:07 +0000Tinpot ProductionsOn todays podcast we are covering a campaign that you have likely seen across TVC, socials and elsewhere. It's from Bord Gais Energy who recently went live with their Know Your Power campaign which aims to modernise a 50 year old brand - turning a...
On the pod, we’ve got perspectives from the client and creative side; Meadhbh Quinn Director of Marketing at Bord Gais Energy joined us to talk about what it’s like to come on board with a strong legacy brand and her ambitions for the future and Tenth Man founder and CEO Ken Robertson also joined us to talk about the creative impetus behind Know Your Power.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>919falsefull18 - Spotify Allianz Seatbelters Campaign, Jonathan McCrea talks 2026 Techhttps://www.spreaker.com/episode/18-spotify-allianz-seatbelters-campaign-jonathan-mccrea-talks-2026-tech--69357710Last year and rre podcast launch we recorded a pilot which featued Damian Hanley from Forsman and Bodenfors talking about an innovative collaboration between Allianz and Spotify. The campaign has just scooped an Epica Award so we're going back to the vault to bring you the previously unpublished interview where Damian tells us the story of the idea and what it was like to work with an unusual duo, Manny and Stuart Copeland.

We also speak to Jonathan McCrea, Futureproof presenter and AI trainer and consultant par excellence about some of the upcoming technology implications for marketing and advertising in the coming year.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>https://api.spreaker.com/episode/69357710Fri, 09 Jan 2026 00:05:07 +0000Tinpot ProductionsWe are fresh refreshed and ready to go for 26 with a bumper edition of the pod today. Last year and rre podcast launch we recorded a pilot which featued Damian Hanley from Forsman and Bodenfors talking about an innovative collaboration between Allianz...Last year and rre podcast launch we recorded a pilot which featued Damian Hanley from Forsman and Bodenfors talking about an innovative collaboration between Allianz and Spotify. The campaign has just scooped an Epica Award so we're going back to the vault to bring you the previously unpublished interview where Damian tells us the story of the idea and what it was like to work with an unusual duo, Manny and Stuart Copeland.

We also speak to Jonathan McCrea, Futureproof presenter and AI trainer and consultant par excellence about some of the upcoming technology implications for marketing and advertising in the coming year.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>1510false118full17 - Irish Marketing Podcast Wrapped Part 02https://www.spreaker.com/episode/17-irish-marketing-podcast-wrapped-part-02--69098022

an interview with Keith Lawler from Laudhuas
our post Effies interview with Andy Pierce Group Strategy Director at Core, Damien Dineen Head of Brand with National Broadband Ireland and Hazel Casanova Senior Marketing Manager NBI
Edel McCabe from Publicis talking about the Problems Parked Campaign for AXA

an interview with Keith Lawler from Laudhuas
our post Effies interview with Andy Pierce Group Strategy Director at Core, Damien Dineen Head of Brand with National Broadband Ireland and Hazel Casanova Senior Marketing Manager NBI
Edel McCabe from Publicis talking about the Problems Parked Campaign for AXA

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>999falsefull16 - Irish Marketing Podcast Wrapped Part 01https://www.spreaker.com/episode/16-irish-marketing-podcast-wrapped-part-01--69078048
Todays pod features 3 of our 6 top moments including an excerpt from our ICAD's After Pod,
Ronan Nulty executive creative director of Publicis talking about the launch of their animated ESB campaign and Public House MD Kerrie Sweeney sharing some agency MD hacks.

Next weeks podcast will continue the countdown with another 3 interview selections.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>https://api.spreaker.com/episode/69078048Fri, 19 Dec 2025 00:05:07 +0000Tinpot ProductionsAs we close out the year we’re going to bring you 2 best of editions featuring some of the highlights of the podcast so far. Over todays podcast and next weeks you will hear our top 6 podcast moments. We’ve had a look at the stats and found the...
Todays pod features 3 of our 6 top moments including an excerpt from our ICAD's After Pod,
Ronan Nulty executive creative director of Publicis talking about the launch of their animated ESB campaign and Public House MD Kerrie Sweeney sharing some agency MD hacks.

Next weeks podcast will continue the countdown with another 3 interview selections.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>1026falsefull15 - Fever Pitch - The Problems With Pitching Part 02https://www.spreaker.com/episode/15-fever-pitch-the-problems-with-pitching-part-02--68988879

How pitching can be good for team building and office morale
Why the most creative ideas don't always make the deck
Why choosing the right pitch matters and choosing the wrong one hurts
The CMO new broom dilemma
what should clients feedback to agencies post pitch

How pitching can be good for team building and office morale
Why the most creative ideas don't always make the deck
Why choosing the right pitch matters and choosing the wrong one hurts
The CMO new broom dilemma
what should clients feedback to agencies post pitch

Only 5% of pitched work gets produced
The average agency annual pitching spend is circa €1 million
Agencies are spending upwards of 15 % of income and 50 % of labour hours on pitching

On todays podcast, we’re speaking to former agency head and current pitch consultant Ray Sheerin who it’s fair to say has many thoughts on the topic.

We spoke to Ray about

the background and numbers behind todays pitching industry
his thoughts and experience dealing with pitches from agency, brand and client sides
why the people in the room are the problem when it comes to procuerment.
the dreaded and omnipotent "blended rate"
his favourite Chemistry pitch memory

And many other points points beside, so much so that this will be two parter. You’ll hear part one on this ep with part two to follow in a future pod

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>https://api.spreaker.com/episode/68882351Fri, 05 Dec 2025 00:05:07 +0000Tinpot ProductionsOn today's pod, we have something special for you. Pitching is a topic that has universal interest across the industry and is an ongoing endeavour that touches all parts of the agency ecosystem from junior account execs, art directors through...Pitching is the lifeblood of every agencies business but the stats tell a shocking story.

Only 5% of pitched work gets produced
The average agency annual pitching spend is circa €1 million
Agencies are spending upwards of 15 % of income and 50 % of labour hours on pitching

On todays podcast, we’re speaking to former agency head and current pitch consultant Ray Sheerin who it’s fair to say has many thoughts on the topic.

We spoke to Ray about

the background and numbers behind todays pitching industry
his thoughts and experience dealing with pitches from agency, brand and client sides
why the people in the room are the problem when it comes to procuerment.
the dreaded and omnipotent "blended rate"
his favourite Chemistry pitch memory

And many other points points beside, so much so that this will be two parter. You’ll hear part one on this ep with part two to follow in a future pod

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>1026false114full13 - The No Bullshit SEO Strategy for the AI Agehttps://www.spreaker.com/episode/13-the-no-bullshit-seo-strategy-for-the-ai-age--68772875
We're making up for quantity with quality though. I caught up with Gavin Duff, Director at Friday Agency, and one of the speakers at the 3xe AI conference which took place in Dublin on Wednesday 26th November.

Gavin spoke about

his No Bullshit SEO Strategy
bad actors giving crappy advice on linkedin
how SEO tactics are coming full circle
and whether prompt engineering is now a creative category

his No Bullshit SEO Strategy
bad actors giving crappy advice on linkedin
how SEO tactics are coming full circle
and whether prompt engineering is now a creative category

FInd out more about Gavin's books here
Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>630falsefull12 - Richard Bogie and Chris Cashen Talk Trusted Mediahttps://www.spreaker.com/episode/12-richard-bogie-and-chris-cashen-talk-trusted-media--68659300
On this week's pod we discuss the News for The Next Generation report released by Newsbrands recently. We asked two senior industry executives to weigh in with their thoughts.

Richard Bogie, MD of News Ireland, spoke about his storied history working in the publishing industry and what the report tells us about young people's connection to trusted media in 2025.
And Chris Cashen, Group Head of Strategy at WPP, joined us in studio to give the planner's perspective on the report, and spoke about the importance of maintaining a local media ecosystem.

Read the report here.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>https://api.spreaker.com/episode/68659300Fri, 21 Nov 2025 00:05:07 +0000Tinpot ProductionsAre young people more media savvy than we might expect? And is there a pendulum attention swing towards legacy trusted media? On this week's pod we discuss the News for The Next Generation report released by Newsbrands recently. We asked two senior...
On this week's pod we discuss the News for The Next Generation report released by Newsbrands recently. We asked two senior industry executives to weigh in with their thoughts.

Richard Bogie, MD of News Ireland, spoke about his storied history working in the publishing industry and what the report tells us about young people's connection to trusted media in 2025.
And Chris Cashen, Group Head of Strategy at WPP, joined us in studio to give the planner's perspective on the report, and spoke about the importance of maintaining a local media ecosystem.

Read the report here.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>978falsefull11 - Content Creator Collaborations: How To Make Them Workhttps://www.spreaker.com/episode/11-content-creator-collaborations-how-to-make-them-work--68533839

We have some audio excerpts from the recent Thinkhouse Youth Uncultured event which was focussed on influencers and some more highlights from our conversation with Claire Hyland - head of Thinkhouse Youth Lab
We caught up with Aoifa Smyth Morgan, director at the Collaborations Agency who recently wrote an interesting article about how to inspire not instruct creators in order to tap into and connect with their community
And we hear from James Kavanagh, Vogue Williams and Cassie Stokes with their views on how to make creator client relationships work effectively

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin
If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>https://api.spreaker.com/episode/68533839Fri, 14 Nov 2025 00:05:08 +0000Tinpot ProductionsThe content creator economy and ecosystem is expanding exponentially, so this is an area that should be on every marketers radar. In this weeks podcast we're talking about the relationships between content creators, influencers, brands and agencies....

We have some audio excerpts from the recent Thinkhouse Youth Uncultured event which was focussed on influencers and some more highlights from our conversation with Claire Hyland - head of Thinkhouse Youth Lab
We caught up with Aoifa Smyth Morgan, director at the Collaborations Agency who recently wrote an interesting article about how to inspire not instruct creators in order to tap into and connect with their community
And we hear from James Kavanagh, Vogue Williams and Cassie Stokes with their views on how to make creator client relationships work effectively

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin
If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>866falsefull10 - Richard Shotton: Hacking The Human Mindhttps://www.spreaker.com/episode/10-richard-shotton-hacking-the-human-mind--68428949
On the pod, we talked to him about

the origins of the quirky name for his company Astroten
How Snickers successfully applied the Intention to Action Gap
How Hacking The Human Mind uses brand examples as points of relevance
Why focus groups are largely ineffective
His own personal behavioural science lightbulb moment

the origins of the quirky name for his company Astroten
How Snickers successfully applied the Intention to Action Gap
How Hacking The Human Mind uses brand examples as points of relevance
Why focus groups are largely ineffective
His own personal behavioural science lightbulb moment

In the booth we had Andy Pierce, Group Strategy Director at Core, Damien Dineen ,Head of Brand with National Broadband Ireland, and Hazel Casanova, Senior Marketing Manager at NBI, talking about how a repetitive placement of a weather forecasting TV puppet saved the day.
We spoke to Tara Moran, Business Director at Mindshare, Shane Doyle, Group Strategy Director at Core, and Deirdre O’Brien, Advertising & Media Manager at Failte Ireland, about a novel Daycation concept which also picked up Gold.
Boys and Girls work with Now TV was also awarded with Gold for a campaign which delivered hugely improved acquisition goals and high year-on-year sales growth via a couple of animated animal brand characters. Shaunagh Farrelly, Senior Strategist with Boys and Girls, joined us in studio to talk about it.

In the booth we had Andy Pierce, Group Strategy Director at Core, Damien Dineen ,Head of Brand with National Broadband Ireland, and Hazel Casanova, Senior Marketing Manager at NBI, talking about how a repetitive placement of a weather forecasting TV puppet saved the day.
We spoke to Tara Moran, Business Director at Mindshare, Shane Doyle, Group Strategy Director at Core, and Deirdre O’Brien, Advertising & Media Manager at Failte Ireland, about a novel Daycation concept which also picked up Gold.
Boys and Girls work with Now TV was also awarded with Gold for a campaign which delivered hugely improved acquisition goals and high year-on-year sales growth via a couple of animated animal brand characters. Shaunagh Farrelly, Senior Strategist with Boys and Girls, joined us in studio to talk about it.

Head of Thinkhouse Youth Lab Claire Hyland joined us to give some background on their Youth Culture methodology and 2025 findings.
Selected highlights from keynote speaker Beth Marchant who is Senior Strategy Manager with System 1 in the UK
Perhaps the most important perspective of all, from probably one of the youngest people there on the day - 16 year old Thinkhouse intern Robin

Head of Thinkhouse Youth Lab Claire Hyland joined us to give some background on their Youth Culture methodology and 2025 findings.
Selected highlights from keynote speaker Beth Marchant who is Senior Strategy Manager with System 1 in the UK
Perhaps the most important perspective of all, from probably one of the youngest people there on the day - 16 year old Thinkhouse intern Robin

We spoke to Richard Shotton about how behavioursal psychology can help us to be better planners, creatives and marketeers.
RadioCentre Ireland's Ciaran Cunningham had news about a pilot project which could improve the JNLR survey
Mike from Lumen Research talks about why radio is an "attention bargain"
Dr Lollie Mancy waves some red flags about what could happen if technology is left unchecked.

We spoke to Richard Shotton about how behavioursal psychology can help us to be better planners, creatives and marketeers.
RadioCentre Ireland's Ciaran Cunningham had news about a pilot project which could improve the JNLR survey
Mike from Lumen Research talks about why radio is an "attention bargain"
Dr Lollie Mancy waves some red flags about what could happen if technology is left unchecked.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>1261falsefull06 - Behind The Scenes Campaigns - No Bumholes & For Future Ushttps://www.spreaker.com/episode/06-behind-the-scenes-campaigns-no-bumholes-for-future-us--68076372
Today we're talking to Ronan Nulty from Publicis Dublin about how they used the story of Grace and Sol to make a long complex long term infrastructural challenge into a digestible human story.

And, we speak to Jess Murphy from Boys and Girls about arse analogies and how humour can be a very effective tool to make messages work, even when the subject matter is serious.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>https://api.spreaker.com/episode/68076372Thu, 09 Oct 2025 22:50:08 +0000Tinpot ProductionsThe Irish Marketing Podcast powered by IMJ and Tinpot Productions Today we're talking to Ronan Nulty from Publicis Dublin about how they used the story of Grace and Sol to make a long complex long term infrastructural challenge into a digestible...
Today we're talking to Ronan Nulty from Publicis Dublin about how they used the story of Grace and Sol to make a long complex long term infrastructural challenge into a digestible human story.

And, we speak to Jess Murphy from Boys and Girls about arse analogies and how humour can be a very effective tool to make messages work, even when the subject matter is serious.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>946falsefull05 - The Inception AI Podcast Factoryhttps://www.spreaker.com/episode/05-the-inception-ai-podcast-factory--67983771
We talk to journalist, editor, broadcaster and host of the For Tech’s Sake podcast Elaine Burke about a story that has been causing a stir in podcasting circles.

Inception Point AI are an AI company co-founded by Jeanine Wright who has been driving a lot of coverage around their podcasting concept. The company's plan is produce podcasts en masse, up to 3000 episodes per week costing as little as a dollar each to produce.

This story encapsulates some of the emerging issues around creativity, content and technology and how tolerant audiences might be for generative content farmed material.

Is this a disruptive model for future media monetization or simply an idea devised by a savvy CEO designed to generate headlines and VC investment?

Presenter – Daryl Moorhouse

Sound Engineer – Sean Byrne

Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>https://api.spreaker.com/episode/67983771Thu, 02 Oct 2025 22:50:07 +0000Tinpot ProductionsThe Irish Marketing Podcast powered by IMJ and Tinpot Productions We talk to journalist, editor, broadcaster and host of the For Tech’s Sake podcast Elaine Burke about a...
We talk to journalist, editor, broadcaster and host of the For Tech’s Sake podcast Elaine Burke about a story that has been causing a stir in podcasting circles.

Inception Point AI are an AI company co-founded by Jeanine Wright who has been driving a lot of coverage around their podcasting concept. The company's plan is produce podcasts en masse, up to 3000 episodes per week costing as little as a dollar each to produce.

This story encapsulates some of the emerging issues around creativity, content and technology and how tolerant audiences might be for generative content farmed material.

Is this a disruptive model for future media monetization or simply an idea devised by a savvy CEO designed to generate headlines and VC investment?

Presenter – Daryl Moorhouse

Sound Engineer – Sean Byrne

Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>874falsefull04 - Sonic Branding Insights, TU Dublin Incoming MSc Studentshttps://www.spreaker.com/episode/04-sonic-branding-insights-tu-dublin-incoming-msc-students--67905715
On todays pod, we talk to Keith Lawler who is the Creative Director of LAUDHAUS - a sonic branding house specialising in creating audio niceness for brands. We’ll dig into the idea behind sonic branding from a broad and specific perspective with a great audio teardown from a recent project for Foxes Bow in Limerick

We also talk to to 4 incoming students from this year MSc in Advertising and Creativity at TU Dublin as we get their thoughts at a particular moment of time, as they start their journey into the industry.

Presenter – Daryl Moorhouse

Sound Engineer – Sean Byrne

Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>https://api.spreaker.com/episode/67905715Fri, 26 Sep 2025 08:04:54 +0000Tinpot ProductionsThe Irish Marketing Podcast powered by IMJ and Tinpot Productions On todays pod, we talk to Keith Lawler who is the Creative Director of LAUDHAUS - a sonic branding house specialising in creating audio niceness for brands. We’ll dig into the idea...
On todays pod, we talk to Keith Lawler who is the Creative Director of LAUDHAUS - a sonic branding house specialising in creating audio niceness for brands. We’ll dig into the idea behind sonic branding from a broad and specific perspective with a great audio teardown from a recent project for Foxes Bow in Limerick

We also talk to to 4 incoming students from this year MSc in Advertising and Creativity at TU Dublin as we get their thoughts at a particular moment of time, as they start their journey into the industry.

Presenter – Daryl Moorhouse

Sound Engineer – Sean Byrne

Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>960falsefull03 - The ICADS After Podhttps://www.spreaker.com/episode/03-the-icads-after-pod--67815791
The IMP team was onsite at this years unique celebration of creativity in The National Stadium Dublin.

Featuring interviews with creative teams from Forsman and Bodenfors, Unthink, Publicis as well as the legendary Ballymun Monster.

Presenter - Daryl Moorhouse

Sound Engineer - Sean Byrne

Recorded, edited and mixed at Tinpot Productions Studios, Dublin

if you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>https://api.spreaker.com/episode/67815791Fri, 19 Sep 2025 01:47:02 +0000Tinpot ProductionsThe Irish Marketing Podcast powered by IMJ and Tinpot Productions brings you the 2025 ICAD Awards After Pod The IMP team was onsite at this years unique celebration of creativity in The National Stadium Dublin. Featuring interviews with creative...
The IMP team was onsite at this years unique celebration of creativity in The National Stadium Dublin.

Featuring interviews with creative teams from Forsman and Bodenfors, Unthink, Publicis as well as the legendary Ballymun Monster.

Presenter - Daryl Moorhouse

Sound Engineer - Sean Byrne

Recorded, edited and mixed at Tinpot Productions Studios, Dublin

if you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>944falsefull02 - Effie Awards and More Agency Hackshttps://www.spreaker.com/episode/02-effie-awards-and-more-agency-hacks--67717925
On todays pod, we’ve got Kate Goldsmith from IAPI who joins us to talk about the upcoming Effie Awards and gives some insights on how to up your agency awards game.

And we delve into the second part of our interview with Kerrie Sweeney from the Public House, elaborating on hacks 4, 5 and 6 from her unofficial agency manifesto

Presenter - Daryl Moorhouse

Sound Engineer - Sean Byrne

Recorded, edited and mixed at Tinpot Productions Studios, Dublin

if you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>https://api.spreaker.com/episode/67717925Fri, 12 Sep 2025 00:00:09 +0000Tinpot ProductionsThe Irish Marketing Podcast powered by IMJ and Tinpot Productions is your weekly cruise through the sales and marketing landscape On todays pod, we’ve got...
On todays pod, we’ve got Kate Goldsmith from IAPI who joins us to talk about the upcoming Effie Awards and gives some insights on how to up your agency awards game.

And we delve into the second part of our interview with Kerrie Sweeney from the Public House, elaborating on hacks 4, 5 and 6 from her unofficial agency manifesto

Presenter - Daryl Moorhouse

Sound Engineer - Sean Byrne

Recorded, edited and mixed at Tinpot Productions Studios, Dublin

if you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>933falsefull01 - Agency Hacks and Cards For Humanityhttps://www.spreaker.com/episode/01-agency-hacks-and-cards-for-humanity--67633122
Episode 01 of the Irish Marketing Podcast powered by IMJ and Tinpot Productions. Each week we’ll do our best to bring you the essential stories, stats, insights and analysis creativity and chaos from marketing, adland and related territories.

Todays inaugural pod will feature The Public House’s MD Kerrie Sweeney elaborating on 3 of her essential agency hacks covering everything from the meaningful to the mundane.

Publicis Business Director Edel McCabe joins us in studio to talk about tripchaining and how Axa is helping women to take a time out. And Laura Costello from Thinkhouse is up for a game of Cards For Humanity

Presenter - Daryl Moorhouse
Sound Engineer - Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

if you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>https://api.spreaker.com/episode/67633122Fri, 05 Sep 2025 00:00:09 +0000Tinpot ProductionsHere it is. Episode 01 of the Irish Marketing Podcast powered by IMJ and Tinpot Productions. Each week we’ll do our best to bring you the essential stories, stats, insights and analysis creativity and chaos from marketing, adland and related...
Episode 01 of the Irish Marketing Podcast powered by IMJ and Tinpot Productions. Each week we’ll do our best to bring you the essential stories, stats, insights and analysis creativity and chaos from marketing, adland and related territories.

Todays inaugural pod will feature The Public House’s MD Kerrie Sweeney elaborating on 3 of her essential agency hacks covering everything from the meaningful to the mundane.

Publicis Business Director Edel McCabe joins us in studio to talk about tripchaining and how Axa is helping women to take a time out. And Laura Costello from Thinkhouse is up for a game of Cards For Humanity

Presenter - Daryl Moorhouse
Sound Engineer - Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

if you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>1220advertising,adworld,axa,goal,imj,marketing,publicis,the,thepublichouse,thinkhousefalsefullThe Irish Marketing Podcast Coming Soonhttps://www.spreaker.com/episode/the-irish-marketing-podcast-coming-soon--67376965IMJ and Tinpot Productions is incoming from early September. Give us 20 minutes and we'll give you the need to know on what's happening in Irish marketing.

That means interviews, insights and and context from the frontlines of adland and further afield

It'll be short, informative, and to the point with absolute minimum faff guaranteed

The Irish Marketing Podcast powered by IMJ and Tinpot Productions. Available Fridays from September 5th, wherever you pick your pods.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>https://api.spreaker.com/episode/67376965Fri, 15 Aug 2025 10:54:51 +0000Tinpot ProductionsThe Irish Marketing Podcast, powered by https://www.adworld.ie/imj-magazine/ and https://www.tinpot.ie/ is incoming from early September. Give us 20 minutes and we'll give you the need to know on what's happening in Irish marketing. That means...IMJ and Tinpot Productions is incoming from early September. Give us 20 minutes and we'll give you the need to know on what's happening in Irish marketing.

That means interviews, insights and and context from the frontlines of adland and further afield

It'll be short, informative, and to the point with absolute minimum faff guaranteed

The Irish Marketing Podcast powered by IMJ and Tinpot Productions. Available Fridays from September 5th, wherever you pick your pods.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️ Subscribe to our Youtube channel
📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie]]>58falsefull