Practiceland: Not Your Doctor's Podcast

Practiceland: Not Your Doctor's Podcasthttps://www.practicelandpodcast.com/
Welcome to PracticeLand—where we get it because we’ve been there. So have our guests (your peers and the industry’s best). Each week, we share insider tips and straight talk to help you tame the chaos, get sh*t done, and gain the recognition you deserve.

Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com. New episodes weekly, wherever you listen.

Got a wild customer service story or a sticky patient situation? Send us a message or voicemail. If your tale makes it into our “She Did WHAT?!” segment, we’ll send a thank-you gift you’ll actually love (promise, no cheap swag here).

Connect with us at practicelandpodcast.com

Presented by PatientFi, the friendly way to pay

Follow PatientFi on Instagram @patient.fi]]>enBusinessPatientFihttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/e31bb4d07a9843e87526a3d74c677fc2.jpgPracticeland: Not Your Doctor's Podcasthttps://www.practicelandpodcast.com/Tue, 18 Aug 2026 17:52:20 +0000PatientFiPatientFipodcasts@theaxis.ioLet’s be real—working in an aesthetic practice is a roller coaster. Phones that never stop ringing, leads stacking up, last-minute doctor requests, and the patient right in front of you. Welcome to PracticeLand—where we get it because we’ve been...
Welcome to PracticeLand—where we get it because we’ve been there. So have our guests (your peers and the industry’s best). Each week, we share insider tips and straight talk to help you tame the chaos, get sh*t done, and gain the recognition you deserve.

Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com. New episodes weekly, wherever you listen.

Got a wild customer service story or a sticky patient situation? Send us a message or voicemail. If your tale makes it into our “She Did WHAT?!” segment, we’ll send a thank-you gift you’ll actually love (promise, no cheap swag here).

Connect with us at practicelandpodcast.com

Presented by PatientFi, the friendly way to pay

Follow PatientFi on Instagram @patient.fi]]>falseb30a9d81-5ac6-5ef4-bcb7-de7abf3a393aepisodicPrevent Bad Reviews Before You Get Themhttps://www.practicelandpodcast.com/prevent-bad-reviews-before-you-get-them
In 1988, after realizing patients choose their surgeon by listening to other patients, Marie Olesen at La Jolla Cosmetic Surgery Centre began surveying every patient without exception.

Hear why cherry-picking happy patients instead of including everyone drops your one-star rate roughly seven times below what shows up on Google, and learn how anonymous surveys give the whole team permission to help a frustrated patient before that patient ever feels the need to go public.

Questions answered by this episode

How do you get more patient reviews for a medical practice?
How do you respond to a negative patient review?
Should you ask every patient for a review?
How do patient surveys prevent bad reviews?
What is Real Patient Ratings?
Why are online reviews important for cosmetic surgery practices?
How do you use patient feedback to improve your practice?
What is the difference between Google reviews and patient survey reviews?
How do you benchmark providers using patient satisfaction scores?
How do you build a practice culture around patient feedback?

Guests

Marie Olesen
CEO, La Jolla Cosmetic Surgery Centre & Founder, Real Patient Ratings

Marie Olesen is the CEO of La Jolla Cosmetic Surgery Centre in San Diego, the practice her late husband, Dr. Merrel Olesen, founded in 1988. Frustrated by unverified online reviews, she built Real Patient Ratings and its parent company, Vizium360, and holds a US patent for a survey system that turns anonymous, verified patient feedback into ratings a practice can act on. She co-authored Cosmetic Surgery for Dummies and has spent nearly four decades studying what aesthetic patients actually want, collecting patient feedback at La Jolla Cosmetic every year since 1988. Her core belief runs through the whole episode: what management sends down the pipeline is what the patient ultimately receives.

Connect with Marie on LinkedIn

Learn more about La Jolla Cosmetic Surgery Centre

Explore Real Patient Ratings

Janelle Robinson
COO, La Jolla Cosmetic Surgery Centre

Janelle Robinson is the COO of La Jolla Cosmetic Surgery Centre, where she has spent more than two decades — starting straight out of college as a marketing assistant and rising to run the Centre's day-to-day operations. She leads the teams that talk to patients all day, turning survey feedback into concrete process changes and personally stepping in when a patient needs someone in their corner. She holds a marketing degree from California State University San Marcos.

Connect with Janelle on LinkedIn

Learn more about La Jolla Cosmetic Surgery Centre

Guest host: Eva Sheie
Founder, The Axis

Eva Sheie steps in for Andrea Watkins to host this episode. As the founder of The Axis, Eva has spent years serving aesthetic practices — including La Jolla Cosmetic — on the content, reviews, and patient-experience data that shape how patients choose a surgeon.

Practiceland is presented by PatientFi — the patient financing partner built for aesthetic practices. PatientFi gives your patients access to flexible payment plans and gives your team the tools to offer financing confidently, without the awkward money conversation.

Learn more at patientfi.com/aesthetics

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

Host: Andrea Watkins
Producer: Eva Sheie @ The Axis
Assistant Producer: Mary Ellen Clarkson
Engineering: Chris Mann
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis]]>https://api.spreaker.com/episode/74228833Tue, 18 Aug 2026 11:00:04 +0000PatientFiMost practices chase stars on Google and stop there. But proactively seeking feedback from patients before requesting a review is the earliest warning that a process or a person is quietly letting people down. Practices that survey their patients...
In 1988, after realizing patients choose their surgeon by listening to other patients, Marie Olesen at La Jolla Cosmetic Surgery Centre began surveying every patient without exception.

Hear why cherry-picking happy patients instead of including everyone drops your one-star rate roughly seven times below what shows up on Google, and learn how anonymous surveys give the whole team permission to help a frustrated patient before that patient ever feels the need to go public.

Questions answered by this episode

How do you get more patient reviews for a medical practice?
How do you respond to a negative patient review?
Should you ask every patient for a review?
How do patient surveys prevent bad reviews?
What is Real Patient Ratings?
Why are online reviews important for cosmetic surgery practices?
How do you use patient feedback to improve your practice?
What is the difference between Google reviews and patient survey reviews?
How do you benchmark providers using patient satisfaction scores?
How do you build a practice culture around patient feedback?

Guests

Marie Olesen
CEO, La Jolla Cosmetic Surgery Centre & Founder, Real Patient Ratings

Marie Olesen is the CEO of La Jolla Cosmetic Surgery Centre in San Diego, the practice her late husband, Dr. Merrel Olesen, founded in 1988. Frustrated by unverified online reviews, she built Real Patient Ratings and its parent company, Vizium360, and holds a US patent for a survey system that turns anonymous, verified patient feedback into ratings a practice can act on. She co-authored Cosmetic Surgery for Dummies and has spent nearly four decades studying what aesthetic patients actually want, collecting patient feedback at La Jolla Cosmetic every year since 1988. Her core belief runs through the whole episode: what management sends down the pipeline is what the patient ultimately receives.

Connect with Marie on LinkedIn

Learn more about La Jolla Cosmetic Surgery Centre

Explore Real Patient Ratings

Janelle Robinson
COO, La Jolla Cosmetic Surgery Centre

Janelle Robinson is the COO of La Jolla Cosmetic Surgery Centre, where she has spent more than two decades — starting straight out of college as a marketing assistant and rising to run the Centre's day-to-day operations. She leads the teams that talk to patients all day, turning survey feedback into concrete process changes and personally stepping in when a patient needs someone in their corner. She holds a marketing degree from California State University San Marcos.

Connect with Janelle on LinkedIn

Learn more about La Jolla Cosmetic Surgery Centre

Guest host: Eva Sheie
Founder, The Axis

Eva Sheie steps in for Andrea Watkins to host this episode. As the founder of The Axis, Eva has spent years serving aesthetic practices — including La Jolla Cosmetic — on the content, reviews, and patient-experience data that shape how patients choose a...]]>2939aesthetic+practice,online+reputation,patient+experience,patientfi,patient+financing,patient+reviews,patient+surveys,practiceland,practice+management,real+patient+ratingsfalse68fullThe summer slowdown isn't random — it's predictablehttps://www.practicelandpodcast.com/the-summer-slowdown-isnt-random-its-predictable
Andrea Watkins and patient care coordinator Alli Petriella break down how to see the slow stretches coming: pulling several years of historical data, tracking surgery-hour utilization and revenue, and reading the lifestyle and regional patterns that decide when your patients actually book.
Here’s how to talk about a soft month with your team without spreading panic, how to use your CRM to re-engage the leads you already have, and why giving patients three good reasons to book in any month keeps the calendar full year-round.

Questions answered by this episode

Why do aesthetic practices slow down in the summer?
How do you fill open surgery slots during a slow season?
What is surgery hour utilization and how do you track it?
How do you use historical data to predict slow months in a practice?
How should a patient care coordinator handle a slow schedule?
What is the best time of year to have plastic surgery?
How do you re-engage patients who didn't book because of price?
How can a CRM help fill a plastic surgery schedule?
How do you talk to your team about a slow month without causing panic?
Do patient payment plans help convert leads lost to price?

Alli Petriella
Patient Care Coordinator, Steven Camp, MD Plastic Surgery & Aesthetics

Alli Petriella is a patient care coordinator at Steven Camp, MD Plastic Surgery & Aesthetics, with more than a decade of experience helping aesthetic and healthcare practices grow through smarter process and technology. She recently moved back inside the practice to guide patients through their surgical journey and rebuild the intake process from the front line. On the phones and in team huddles, she's the coordinator who treats a soft schedule as a problem to solve, not a season to survive.

Connect with Alli on LinkedIn
Learn more about Steven Camp, MD Plastic Surgery & Aesthetics

Practiceland is presented by PatientFi — the patient financing partner built for aesthetic practices. PatientFi gives your patients access to flexible payment plans and gives your team the tools to offer financing confidently, without the awkward money conversation.

Learn more at patientfi.com/aesthetics

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOST
Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Host: Andrea Watkins
Producer: Eva Sheie @ The Axis
Assistant Producer: Mary Ellen Clarkson
Engineering: Chris Mann
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io]]>https://api.spreaker.com/episode/73287229Tue, 04 Aug 2026 11:00:02 +0000PatientFiEvery year the schedule goes soft, everyone panics, and then it fills back up — like summer is some kind of surprise. Andrea Watkins and patient care coordinator Alli Petriella break down how to see the slow stretches coming: pulling several years of...
Andrea Watkins and patient care coordinator Alli Petriella break down how to see the slow stretches coming: pulling several years of historical data, tracking surgery-hour utilization and revenue, and reading the lifestyle and regional patterns that decide when your patients actually book.
Here’s how to talk about a soft month with your team without spreading panic, how to use your CRM to re-engage the leads you already have, and why giving patients three good reasons to book in any month keeps the calendar full year-round.

Questions answered by this episode

Why do aesthetic practices slow down in the summer?
How do you fill open surgery slots during a slow season?
What is surgery hour utilization and how do you track it?
How do you use historical data to predict slow months in a practice?
How should a patient care coordinator handle a slow schedule?
What is the best time of year to have plastic surgery?
How do you re-engage patients who didn't book because of price?
How can a CRM help fill a plastic surgery schedule?
How do you talk to your team about a slow month without causing panic?
Do patient payment plans help convert leads lost to price?

Alli Petriella
Patient Care Coordinator, Steven Camp, MD Plastic Surgery & Aesthetics

Alli Petriella is a patient care coordinator at Steven Camp, MD Plastic Surgery & Aesthetics, with more than a decade of experience helping aesthetic and healthcare practices grow through smarter process and technology. She recently moved back inside the practice to guide patients through their surgical journey and rebuild the intake process from the front line. On the phones and in team huddles, she's the coordinator who treats a soft schedule as a problem to solve, not a season to survive.

Connect with Alli on LinkedIn
Learn more about Steven Camp, MD Plastic Surgery & Aesthetics

Practiceland is presented by PatientFi — the patient financing partner built for aesthetic practices. PatientFi gives your patients access to flexible payment plans and gives your team the tools to offer financing confidently, without the awkward money conversation.

Learn more at patientfi.com/aesthetics

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOST
Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze...]]>1252aesthetic+practice,lead+management,patient+care+coordinator,patientfi,patient+financing,practiceland,practice+management,seasonality,summer+slowdown,surgery+utilizationfalse67fullRead the Room in 60 Seconds: The DISC Hack for Talking to Any Patienthttps://www.practicelandpodcast.com/read-the-room-in-60-seconds-the-disc-hack-for-talking-to-any-patient
Troy Cole runs LogiCole Consulting and has spent about 20 years coaching refractive and cataract surgery teams to convert more patients and command premium prices. He teaches Andrea DISC, a four-quadrant personality framework simple enough to use live on a phone call, then reads Andrea's own DISC profile in under three minutes to prove it works. Two lines (a motor and a compass) are all it takes to place someone.

The part that catches teams off guard: S types are about 35% of the population, and they are exactly the people a same-day-close push drives away. Troy explains why the highest-converting coordinators are often the S types already on staff, how to spot a D, I, S, or C in a text message, and what changed for one “high-D” surgeon when she quit walking into her administrator's office like a tornado.

Questions answered by this episode

What is DISC personality profiling?
What do the letters in DISC stand for?
What are the four DISC personality types?
How do you identify someone's DISC personality type?
How do you handle a price objection in a plastic surgery consultation?
What percentage of the population is each DISC personality type?
What is the difference between DISC and Myers-Briggs?
How do you use DISC in sales conversations?
Can you identify a personality type from a text message or email?
Why do patients say they need to think about it?

Troy ColeFounder, LogiCole Consulting

Troy Cole runs LogiCole Consulting, where he coaches refractive and cataract surgery teams to sell without sounding salesy. He has spent about 20 years in the ophthalmology space, and his firm has worked with hundreds of elective surgery practices across North America, helping phone teams and patient counselors turn more leads into consults and more consults into procedures. His DISC for Doctors & Teams program trains staff to read communication styles in real time and adapt mid-conversation; his E3 Bootcamp is a 12-week intensive built for phone teams and patient counselors. He is based outside Fort Worth, Texas, and coaches youth baseball, where he says DISC works just as well as it does in a consult room.

Connect with Troy on LinkedIn Learn more about LogiCole Consulting

Practiceland is presented by PatientFi — the patient financing partner built for aesthetic practices. PatientFi gives your patients access to flexible payment plans and gives your team the tools to offer financing confidently, without the awkward money conversation.Learn more at patientfi.com/aesthetics

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOST

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Host: Andrea Watkins
Producer: Eva Sheie @ The Axis
Assistant Producer: Mary Ellen Clarkson
Engineering: Chris Mann
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io]]>https://api.spreaker.com/episode/73074783Tue, 21 Jul 2026 11:00:02 +0000PatientFiSome people walk in ready to sign before you open your mouth. Others need three weeks, a printout, and a notebook full of questions. Same practice, same price, same words out of you — completely different result. Troy Cole runs LogiCole Consulting...
Troy Cole runs LogiCole Consulting and has spent about 20 years coaching refractive and cataract surgery teams to convert more patients and command premium prices. He teaches Andrea DISC, a four-quadrant personality framework simple enough to use live on a phone call, then reads Andrea's own DISC profile in under three minutes to prove it works. Two lines (a motor and a compass) are all it takes to place someone.

The part that catches teams off guard: S types are about 35% of the population, and they are exactly the people a same-day-close push drives away. Troy explains why the highest-converting coordinators are often the S types already on staff, how to spot a D, I, S, or C in a text message, and what changed for one “high-D” surgeon when she quit walking into her administrator's office like a tornado.

Questions answered by this episode

What is DISC personality profiling?
What do the letters in DISC stand for?
What are the four DISC personality types?
How do you identify someone's DISC personality type?
How do you handle a price objection in a plastic surgery consultation?
What percentage of the population is each DISC personality type?
What is the difference between DISC and Myers-Briggs?
How do you use DISC in sales conversations?
Can you identify a personality type from a text message or email?
Why do patients say they need to think about it?

Troy ColeFounder, LogiCole Consulting

Troy Cole runs LogiCole Consulting, where he coaches refractive and cataract surgery teams to sell without sounding salesy. He has spent about 20 years in the ophthalmology space, and his firm has worked with hundreds of elective surgery practices across North America, helping phone teams and patient counselors turn more leads into consults and more consults into procedures. His DISC for Doctors & Teams program trains staff to read communication styles in real time and adapt mid-conversation; his E3 Bootcamp is a 12-week intensive built for phone teams and patient counselors. He is based outside Fort Worth, Texas, and coaches youth baseball, where he says DISC works just as well as it does in a consult room.

Connect with Troy on LinkedIn Learn more about LogiCole Consulting

Practiceland is presented by PatientFi — the patient financing partner built for aesthetic practices. PatientFi gives your patients access to flexible payment plans and gives your team the tools to offer financing confidently, without the awkward money conversation.Learn more at patientfi.com/aesthetics

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOST

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery...]]>3442aesthetic+practice,consultation+conversion,disc+personality,objection+handling,patient+care+coordinator,patient+communication,patientfi,patient+financing,practiceland,practice+managementfalse66fullThe Cancellation Playbook Every PCC Should Havehttps://www.practicelandpodcast.com/the-cancellation-playbook-every-pcc-should-have/
Andrea Watkins and Alli Petriella walk through exactly what to do next — the policies you need in place before it happens, and the moves that fill the spot fast without looking desperate.

Alli, a Patient Care Coordinator with more than a decade in aesthetic practice sales, joins Andrea live from the office to break down a full system: how to build and organize a working list of patients ready to move up, exactly how tight the phone script and timeline need to be, and why the first call should never include a discount.

They also cover the one narrow situation where a small fee reduction actually makes sense, plus why posting last-minute surgery openings on social media can backfire — both for the practice's reputation and for patients who already paid full price.

Questions answered by this episode:

What is a good cancellation policy for plastic surgery?
How much notice do you need to cancel a surgery?
What happens if you cancel a plastic surgery appointment?
Are plastic surgery deposits refundable if you cancel?
How do you fill a last-minute surgery cancellation?
What is a fair rescheduling fee for elective surgery?
Should you offer a discount to fill a canceled surgery slot?
How do you organize a patient cancellation waitlist?
Is it okay to advertise last-minute openings on social media?
How long do patients get to accept a moved-up surgery date?

Alli Petriella

Patient Care Coordinator, Steven Camp, MD Plastic Surgery and Aesthetics

Alli is a results-driven sales professional and consultant with 12+ years of experience helping healthcare and aesthetics practices grow through technology, strategy, and process optimization. She specializes in guiding practices to overcome operational challenges and maximize growth by leveraging cutting-edge software solutions and streamlining patient care. Alli recently returned to the practice as a Patient Care Coordinator to partner with patients on their surgical journey and restructure the patient intake process.

Connect with Alli on LinkedIn

Practiceland is presented by PatientFi — the patient financing partner built for aesthetic practices. PatientFi gives your patients access to flexible payment plans and gives your team the tools to offer financing confidently, without the awkward money conversation.

Learn more at patientfi.com/aesthetics

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOST

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Host: Andrea Watkins
Producer: Eva Sheie @ The Axis
Assistant Producer: Mary Ellen Clarkson
Engineering: Chris Mann
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io]]>https://api.spreaker.com/episode/72854904Tue, 07 Jul 2026 15:23:45 +0000PatientFiA hole opens up on the surgery schedule with zero warning, and it never fails to trigger the same stomach-drop reaction from whoever picks up the phone. Andrea Watkins and Alli Petriella walk through exactly what to do next — the policies you need in...
Andrea Watkins and Alli Petriella walk through exactly what to do next — the policies you need in place before it happens, and the moves that fill the spot fast without looking desperate.

Alli, a Patient Care Coordinator with more than a decade in aesthetic practice sales, joins Andrea live from the office to break down a full system: how to build and organize a working list of patients ready to move up, exactly how tight the phone script and timeline need to be, and why the first call should never include a discount.

They also cover the one narrow situation where a small fee reduction actually makes sense, plus why posting last-minute surgery openings on social media can backfire — both for the practice's reputation and for patients who already paid full price.

Questions answered by this episode:

What is a good cancellation policy for plastic surgery?
How much notice do you need to cancel a surgery?
What happens if you cancel a plastic surgery appointment?
Are plastic surgery deposits refundable if you cancel?
How do you fill a last-minute surgery cancellation?
What is a fair rescheduling fee for elective surgery?
Should you offer a discount to fill a canceled surgery slot?
How do you organize a patient cancellation waitlist?
Is it okay to advertise last-minute openings on social media?
How long do patients get to accept a moved-up surgery date?

Alli Petriella

Patient Care Coordinator, Steven Camp, MD Plastic Surgery and Aesthetics

Alli is a results-driven sales professional and consultant with 12+ years of experience helping healthcare and aesthetics practices grow through technology, strategy, and process optimization. She specializes in guiding practices to overcome operational challenges and maximize growth by leveraging cutting-edge software solutions and streamlining patient care. Alli recently returned to the practice as a Patient Care Coordinator to partner with patients on their surgical journey and restructure the patient intake process.

Connect with Alli on LinkedIn

Practiceland is presented by PatientFi — the patient financing partner built for aesthetic practices. PatientFi gives your patients access to flexible payment plans and gives your team the tools to offer financing confidently, without the awkward money conversation.

Learn more at patientfi.com/aesthetics

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOST

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices...]]>2050aesthetic+practice,cancellation+policy,front+desk,patient+care+coordinator,patientfi,patient+financing,practiceland,practice+management,rescheduling,surgery+schedulingfalse65fullIt’s (Almost) Never About the Moneyhttps://www.practicelandpodcast.com/its-almost-never-about-the-money/
Pulled from the Practiceland vault, we’re bringing you the sharpest objection-handling moments our guests have ever given us, stitched into a single masterclass.

Jenna Hennig, Alli Petriella, and Janelle Robinson break down why hesitation is almost always fear, trust, timing, or a missing “yes” from someone at home — and why the price is rarely the real reason a patient stalls.

Get the exact language that works: how to ask the right questions before you ever quote a number, how to anchor a price so it lands as a monthly payment instead of a sticker shock, the one gentle sentence that opens the payment-plan conversation without putting a patient’s guard up, what to do when an application comes back denied, and how the words your team uses every day quietly shape the culture of the practice you work in.

Questions answered by this episode:

What do you say when a patient asks how much a procedure costs?
How do you handle price objections in a consultation?
How do you talk to patients about payment plans?
Why do patients say they need to think about it?
How do you present pricing without scaring a patient off?
What should the front desk say when someone asks for a price?
What do you do when a patient can’t get approved for payment plans?
How do you ease a patient’s fear of anesthesia?
Should aesthetic practices offer discounts to book patients?
What is price anchoring and how does it work?

Jenna Hennig, RN
Aesthetic Injector, Austin Plastic Surgeon

Now a seasoned aesthetic injector, Jenna’s career started in women’s health as an L&D nurse. Her specialties include facial balancing, tackling cellulite, combining different treatments for high-impact results, reducing sweat, melting away fat, and using biostimulators to fight aging and tighten skin.

Connect with Jenna on LinkedIn

Follow Jenna on Instagram @austinbeautyboss

Alli Petriella
Patient Care Coordinator, Steven Camp, MD Plastic Surgery and Aesthetics

Alli is a results-driven sales professional and consultant with 12+ years of experience helping healthcare and aesthetics practices grow through technology, strategy, and process optimization. She specializes in guiding practices to overcome operational challenges and maximize growth by leveraging cutting-edge software solutions and streamlining patient care. Alli recently moved back inside the practice as a Patient Care Coordinator to partner with patients on their surgical journey and restructure the patient intake process.

Connect with Alli on LinkedIn

Janelle Robinson
Chief Operating Officer, La Jolla Cosmetic Surgery Centre

Janelle Robinson keeps things running smoothly as the COO of La Jolla Cosmetic Surgery Centre, where she also leads the patient coordinator team. She started as a marketing coordinator and worked her way into patient coordination before stepping into operations — so she understands every part of the patient journey, from the first ringing phone to the final yes.

Learn more about La Jolla Cosmetic Surgery Centre

Practiceland is presented by PatientFi — the patient financing partner built for aesthetic practices. PatientFi gives your patients access to flexible payment plans and gives your team the tools to offer financing confidently, without the awkward money conversation.

Learn more at patientfi.com/aesthetics]]>https://api.spreaker.com/episode/72602302Tue, 23 Jun 2026 11:00:03 +0000PatientFiEvery consult eventually hits the moment a patient goes quiet — “let me think about it,” or the call that opens with “just tell me what a tummy tuck costs.” How you handle that pause decides whether the patient moves forward or walks out the door....
Pulled from the Practiceland vault, we’re bringing you the sharpest objection-handling moments our guests have ever given us, stitched into a single masterclass.

Jenna Hennig, Alli Petriella, and Janelle Robinson break down why hesitation is almost always fear, trust, timing, or a missing “yes” from someone at home — and why the price is rarely the real reason a patient stalls.

Get the exact language that works: how to ask the right questions before you ever quote a number, how to anchor a price so it lands as a monthly payment instead of a sticker shock, the one gentle sentence that opens the payment-plan conversation without putting a patient’s guard up, what to do when an application comes back denied, and how the words your team uses every day quietly shape the culture of the practice you work in.

Questions answered by this episode:

What do you say when a patient asks how much a procedure costs?
How do you handle price objections in a consultation?
How do you talk to patients about payment plans?
Why do patients say they need to think about it?
How do you present pricing without scaring a patient off?
What should the front desk say when someone asks for a price?
What do you do when a patient can’t get approved for payment plans?
How do you ease a patient’s fear of anesthesia?
Should aesthetic practices offer discounts to book patients?
What is price anchoring and how does it work?

Jenna Hennig, RN
Aesthetic Injector, Austin Plastic Surgeon

Now a seasoned aesthetic injector, Jenna’s career started in women’s health as an L&D nurse. Her specialties include facial balancing, tackling cellulite, combining different treatments for high-impact results, reducing sweat, melting away fat, and using biostimulators to fight aging and tighten skin.

Connect with Jenna on LinkedIn

Follow Jenna on Instagram @austinbeautyboss

Alli Petriella
Patient Care Coordinator, Steven Camp, MD Plastic Surgery and Aesthetics

Alli is a results-driven sales professional and consultant with 12+ years of experience helping healthcare and aesthetics practices grow through technology, strategy, and process optimization. She specializes in guiding practices to overcome operational challenges and maximize growth by leveraging cutting-edge software solutions and streamlining patient care. Alli recently moved back inside the practice as a Patient Care Coordinator to partner with patients on their surgical journey and restructure the patient intake process.

Connect with Alli on LinkedIn

Janelle Robinson
Chief Operating Officer, La Jolla Cosmetic Surgery Centre

Janelle Robinson keeps things running smoothly as the COO of La Jolla Cosmetic Surgery Centre, where she also leads the patient coordinator team. She started as a marketing coordinator and worked her way into patient coordination before stepping into operations — so she understands every part of the patient journey, from the first ringing phone to the final yes.

Learn more about La Jolla Cosmetic Surgery Centre

Practiceland is presented by...]]>2243aesthetic+practice,consultation+conversion,front+desk,objection+handling,patient+care+coordinator,patientfi,patient+financing,practiceland,practice+management,price+objectionsfalse64fullMoney Talks: A Crash Course for Patient Care Coordinatorshttps://www.practicelandpodcast.com/money-talks-a-crash-course-for-patient-care-coordinators/
The instinct most of us have on day one is to whisper the number, hide behind the brochure, or drop the price and let silence do the rest. But not being confident in these conversations costs the practice consults, bookings, and doesn’t help the patients who genuinely want to move forward.

From the first year of Practiceland, we curated the essentials of “money talks” into one straight-through episode you can hand a brand-new hireSometimes words are the only thing separating a top 5% coordinator from a new one — and this episode is the fastest way to win.

Questions answered by this episode

How does compound interest work?
What's the difference between APR and interest rate?
Are 0% medical credit cards actually 0%?
How do you train a new patient care coordinator?
How do you talk to patients about money in an aesthetic practice?
What is anchoring in a sales conversation?
How do you ask a patient about their monthly budget?
How do you bring up payment plans without sounding pushy?
What do you do when a patient hesitates to schedule their procedure?
What's the best way to talk to patients about patient financing?

Practiceland is presented by PatientFi — the patient financing partner built for aesthetic practices. PatientFi gives your patients access to flexible payment plans and gives your team the tools to offer financing confidently, without the awkward money conversation.

Learn more at patientfi.com/aesthetics

SHE DID WHAT?

Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE

Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

Producer: Eva Sheie @ The Axis
Assistant Producer: Mary Ellen Clarkson
Engineering: Cameron Laird
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/72427742Tue, 09 Jun 2026 11:00:03 +0000PatientFiThe hardest part of learning the patient coordinator role in an aesthetic practice isn't memorizing procedures or learning the EMR — it's the first time a patient asks what something costs and you have to answer without flinching. The instinct most...
The instinct most of us have on day one is to whisper the number, hide behind the brochure, or drop the price and let silence do the rest. But not being confident in these conversations costs the practice consults, bookings, and doesn’t help the patients who genuinely want to move forward.

From the first year of Practiceland, we curated the essentials of “money talks” into one straight-through episode you can hand a brand-new hireSometimes words are the only thing separating a top 5% coordinator from a new one — and this episode is the fastest way to win.

Questions answered by this episode

How does compound interest work?
What's the difference between APR and interest rate?
Are 0% medical credit cards actually 0%?
How do you train a new patient care coordinator?
How do you talk to patients about money in an aesthetic practice?
What is anchoring in a sales conversation?
How do you ask a patient about their monthly budget?
How do you bring up payment plans without sounding pushy?
What do you do when a patient hesitates to schedule their procedure?
What's the best way to talk to patients about patient financing?

Practiceland is presented by PatientFi — the patient financing partner built for aesthetic practices. PatientFi gives your patients access to flexible payment plans and gives your team the tools to offer financing confidently, without the awkward money conversation.

Learn more at patientfi.com/aesthetics

SHE DID WHAT?

Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE

Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

Producer: Eva Sheie @ The Axis
Assistant Producer: Mary Ellen Clarkson
Engineering: Cameron Laird
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>2092aesthetic+practice,apr,compound+interest,consultation+conversion,monthly+payment+plans,new+pcc,patientfi,patient+financing,practiceland,practice+managementfalse63fullBuilding Automation That Sounds Like You (Not a Robot)https://www.practicelandpodcast.com/building-automation-that-sounds-like-you-not-a-robot/
Andrea talks with Becky Godsey, Chief Operating Officer at Denver Plastic Surgery and Aesthetics, who slowly rebuilt her practice’s automated messaging to feel personal, protect the schedule, and take busywork off the front desk. She breaks down her exact cadence — a message at booking, a three-days-out reminder paired with pre and post-treatment instructions, a post-checkout care link, and the one timing trick that gets far more patients to leave a review.

They also get into where automation should stop and a human has to pick up the phone — anxious patients, complications, payment-plan questions — plus how a front-desk QR code and a linked instructions page stop wasted appointments before they happen, and why the surgeon, not a text, should be the one asking surgical patients for a review.

Questions answered by this episode:

How do you get patients to leave reviews?
What is the best time to ask a patient for a review?
How do you reduce appointment no-shows and cancellations?
How do automated appointment reminders work?
Should you call or text patients to confirm appointments?
How can AI help write patient text messages and emails?
What should pre and post-treatment instructions include?
How do you ask surgery patients for a review?
How often should you text patients before they unsubscribe?
How do you set up an EMR for patient communication?

Becky Godsey
Chief Operating Officer, Denver Plastic Surgery and Aesthetics

Becky Godsey is the Chief Operating Officer of Denver Plastic Surgery and Aesthetics, the Denver practice founded by Dr. Christine Rodgers. Since joining the team in 2016, she has run operations across every department — staffing, processes, and the patient experience from the first phone call to post-op follow-up. Before plastics, she built her career in advertising and sales and managed a healthcare nonprofit, and that mix shows up in how she thinks about patient communication: efficient, but never robotic. She is the person quietly rebuilding the systems most practices just complain about.

Learn more about Denver Plastic Surgery and Aesthetics

Follow the practice on Instagram @drchristinerodgers

Practiceland is presented by PatientFi — the patient financing partner built for aesthetic practices. PatientFi gives your patients access to flexible payment plans and gives your team the tools to offer financing confidently, without the awkward money conversation.

Learn more at patientfi.com/aesthetics

Host: Andrea Watkins
Producer: Eva Sheie @ The Axis
Assistant Producer: Mary Ellen Clarkson
Engineering: Cameron Laird
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io]]>https://api.spreaker.com/episode/72265795Tue, 02 Jun 2026 11:00:02 +0000PatientFiEvery reminder, confirmation, and follow-up your front desk sends is a chance to build trust — or get unsubscribed. Most teams run the generic, canned versions baked into their EMR, the ones patients tune out. This is about the difference between...
Andrea talks with Becky Godsey, Chief Operating Officer at Denver Plastic Surgery and Aesthetics, who slowly rebuilt her practice’s automated messaging to feel personal, protect the schedule, and take busywork off the front desk. She breaks down her exact cadence — a message at booking, a three-days-out reminder paired with pre and post-treatment instructions, a post-checkout care link, and the one timing trick that gets far more patients to leave a review.

They also get into where automation should stop and a human has to pick up the phone — anxious patients, complications, payment-plan questions — plus how a front-desk QR code and a linked instructions page stop wasted appointments before they happen, and why the surgeon, not a text, should be the one asking surgical patients for a review.

Questions answered by this episode:

How do you get patients to leave reviews?
What is the best time to ask a patient for a review?
How do you reduce appointment no-shows and cancellations?
How do automated appointment reminders work?
Should you call or text patients to confirm appointments?
How can AI help write patient text messages and emails?
What should pre and post-treatment instructions include?
How do you ask surgery patients for a review?
How often should you text patients before they unsubscribe?
How do you set up an EMR for patient communication?

Becky Godsey
Chief Operating Officer, Denver Plastic Surgery and Aesthetics

Becky Godsey is the Chief Operating Officer of Denver Plastic Surgery and Aesthetics, the Denver practice founded by Dr. Christine Rodgers. Since joining the team in 2016, she has run operations across every department — staffing, processes, and the patient experience from the first phone call to post-op follow-up. Before plastics, she built her career in advertising and sales and managed a healthcare nonprofit, and that mix shows up in how she thinks about patient communication: efficient, but never robotic. She is the person quietly rebuilding the systems most practices just complain about.

Learn more about Denver Plastic Surgery and Aesthetics

Follow the practice on Instagram @drchristinerodgers

Practiceland is presented by PatientFi — the patient financing partner built for aesthetic practices. PatientFi gives your patients access to flexible payment plans and gives your team the tools to offer financing confidently, without the awkward money conversation.

Learn more at patientfi.com/aesthetics

Host: Andrea Watkins
Producer: Eva Sheie @ The Axis
Assistant Producer: Mary Ellen Clarkson
Engineering: Cameron Laird
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io]]>1797aesthetic+practice,appointment+reminders,automated+texting,front+desk,patient+communication,patientfi,patient+financing,patient+reviews,practiceland,practice+managementfalse62fullYou Could Be Breaking the Law Right Nowhttps://www.spreaker.com/episode/you-could-be-breaking-the-law-right-now--71592508
Regulators are actively looking. Boards of medicine, nursing, and pharmacy are running audits across the country, and a spa that quietly started offering Botox or body contouring is exactly who they’re looking for. One Oregon plastic surgeon was out of compliance for years after a law quietly changed — and didn’t know until they got caught.

This legal framework governs how medical practices can be structured and owned, and when it’s violated, the consequences fall on everyone in the building, including the staff.

Attorney Evan Sampson breaks it down in plain language: what the law actually says, how dramatically it varies by state (New York is the strictest in the country; others barely enforce it), and what Management Support Organizations are — the legal structure that allows non-physicians to own parts of a practice without running afoul of the rules.

Questions answered by this episode:

Can a non-physician own a medical spa?
What is the corporate practice of medicine?
Who regulates medical spas?
What happens if a med spa violates ownership laws?
What is a Management Support Organization (MSO)?
Can a spa owner add Botox or medical services?
Who polices med spa compliance?
What’s the difference between medical supervision and medical direction?
Which states have the strictest corporate practice of medicine laws?
What do you do if healthcare laws change and you didn’t know?

Evan Sampson

Counsel, Healthcare at Post & Schell Attorneys At Law

Evan Sampson is Counsel in Post & Schell’s Health Care Practice Group, where he advises health care providers and organizations on a broad range of regulatory, transactional, and litigation matters.

Connect with Evan on LinkedIn — linkedin.com/in/evan-sampson-5351a953

Learn more about Post & Schell — postschell.com

Eva Sheie

Founder & Podcast Producer at The Axis

Eva Sheie is a startup veteran, content strategist, podcast producer, and professional musician. She is the founder of The Axis, a podcast production agency devoted to meeting the needs of women confronting life-changing medical decisions. Today she is the host of Meet the Doctor, co-host of Less of You, and the executive producer of numerous titles on behalf of clients, including Practiceland.

Learn more about The Axis — theaxispodcasts.com

Practiceland is presented by PatientFi — the patient financing partner built for aesthetic practices. PatientFi gives your patients access to flexible payment plans and gives your team the tools to offer financing confidently, without the awkward money conversation.

Learn more at patientfi.com/aesthetics

]]>https://api.spreaker.com/episode/71592508Tue, 05 May 2026 11:00:02 +0000PatientFiThere’s a good chance no one has ever told what the corporate practice of medicine doctrine exists, and that’s exactly the problem. It affects everyone in the practice too — not just the person who owns the business. Regulators are actively looking....
Regulators are actively looking. Boards of medicine, nursing, and pharmacy are running audits across the country, and a spa that quietly started offering Botox or body contouring is exactly who they’re looking for. One Oregon plastic surgeon was out of compliance for years after a law quietly changed — and didn’t know until they got caught.

This legal framework governs how medical practices can be structured and owned, and when it’s violated, the consequences fall on everyone in the building, including the staff.

Attorney Evan Sampson breaks it down in plain language: what the law actually says, how dramatically it varies by state (New York is the strictest in the country; others barely enforce it), and what Management Support Organizations are — the legal structure that allows non-physicians to own parts of a practice without running afoul of the rules.

Questions answered by this episode:

Can a non-physician own a medical spa?
What is the corporate practice of medicine?
Who regulates medical spas?
What happens if a med spa violates ownership laws?
What is a Management Support Organization (MSO)?
Can a spa owner add Botox or medical services?
Who polices med spa compliance?
What’s the difference between medical supervision and medical direction?
Which states have the strictest corporate practice of medicine laws?
What do you do if healthcare laws change and you didn’t know?

Evan Sampson

Counsel, Healthcare at Post & Schell Attorneys At Law

Evan Sampson is Counsel in Post & Schell’s Health Care Practice Group, where he advises health care providers and organizations on a broad range of regulatory, transactional, and litigation matters.

Connect with Evan on LinkedIn — linkedin.com/in/evan-sampson-5351a953

Learn more about Post & Schell — postschell.com

Eva Sheie

Founder & Podcast Producer at The Axis

Eva Sheie is a startup veteran, content strategist, podcast producer, and professional musician. She is the founder of The Axis, a podcast production agency devoted to meeting the needs of women confronting life-changing medical decisions. Today she is the host of Meet the Doctor, co-host of Less of You, and the executive producer of numerous titles on behalf of clients, including Practiceland.

Learn more about The Axis — theaxispodcasts.com

Practiceland is presented by PatientFi — the patient financing partner built for aesthetic practices. PatientFi gives your patients access to flexible payment plans and gives your team the tools to offer financing confidently, without the awkward money conversation.

Learn more at patientfi.com/aesthetics

]]>612aesthetic+practice,corporate+practice+of+medicine,healthcare+law,medical+director,med+spa,med+spa+compliance,mso,patientfi,practiceland,practice+managementfalse61fullBefore You Start Using AI With Patients, Do This Firsthttps://www.practicelandpodcast.com/before-you-start-using-ai-with-patients-do-this-first/
Monique Ramsey defined her practice’s "cosmetic surgery bestie" voice, and built Avery—an AI coordinator that answers some common patient questions and books consultations at 2am while everyone's asleep.

A year later: 67 hours of coordinator time saved, median response time down from 24 minutes to one, and two-thirds of leads captured after hours.

Hear exactly how she built it, the trials and errors she faced along the way, and the one thing you need to set up before AI can do anything for you.

Learn more about La Jolla Cosmetic Surgery Centre

Get more info about Podium's AI tools.

GUEST

Monique Ramsey
Chief Creative Officer at La Jolla Cosmetic Surgery Centre

As Chief Community Officer, Monique is entrusted with the LJCSC brand and ensures their messaging and communications are consistent, engaging, and accurate. Traditional and digital content creation, social media, graphic design, contests, events, podcasts, and promotions—Monique does it all with style and skill.

Connect with Monique on LinkedIn

Questions answered in the episode:

What motivated you to start implementing AI in your practice?
How do you train an AI agent to sound on-brand and give accurate answers?
What real results has AI delivered for the practice?
What happens when patients reach out after hours?
How do you handle AI giving wrong or inappropriate answers?
What are the risks of connecting AI to your patient database?
What's the first baby step for a practice that hasn't implemented anything yet?
How do you keep AI from "hallucinating" or making up answers?
Should the most knowledgeable person in the practice be the one setting up the AI?
How do you talk about pricing through AI without scaring patients off?

What motivated you to start implementing AI in your practice?
How do you train an AI agent to sound on-brand and give accurate answers?
What real results has AI delivered for the practice?
What happens when patients reach out after hours?
How do you handle AI giving wrong or inappropriate answers?
What are the risks of connecting AI to your patient database?
What's the first baby step for a practice that hasn't implemented anything yet?
How do you keep AI from "hallucinating" or making up answers?
Should the most knowledgeable person in the practice be the one setting up the AI?
How do you talk about pricing through AI without scaring patients off?

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her...]]>2461aesthetics,ai,ai+in+aesthetics,automation,business+management,claude,cosmetic+surgery,crm+integration,customer+service,financing,healthcare+technology,medical+aesthetics,patient+care,patient+engagement,patient+experience,patientfi,patient+financing,plastic+surgery,scheduling,voice+agentsfalse60fullThis 1 Simple Strategy Keeps Your Patients From Going Across the Streethttps://www.practicelandpodcast.com/the-1-simple-strategy-that-will-keep-your-patients-from-going-across-the-street/
Clark Cave from Model Rewards joins us to share why loyalty programs are much more than perks—they’re a competitive advantage and without a loyalty strategy, you’re leaving serious revenue on the table.

From the psychology behind awarding points and the power of “switching costs,” hear the real reasons that retention drives growth.

GUESTS

Clark Cave
CEO, Model Rewards

Clark Cave is an accomplished healthcare executive and entrepreneur with deep experience in both large and small organizations, as well as in developing software for the cash-based aesthetic industry. He specializes in areas like business development, operations, recruiting, and marketing.
Currently, Clark leads Model Rewards—an innovative patient engagement platform for aesthetic practices. By turning loyalty into data-driven growth, Model empowers practices to boost revenue, retention, and patient relationships through smart rewards and real-time insights.

Schedule a 15-minute demo of Model Rewards

Learn more about Model Rewards

Connect with Clark Cave on LinkedIn

Download Model Rewards, the patient loyalty rewards app

Eva Sheie
Founder & CEO of The Axis

With two decades of healthcare marketing experience, Eva Sheie is a startup veteran, content strategist, and podcast producer. As founder of The Axis, she helps people navigate complex medical decisions through insightful podcasts.

Learn more about The Axis

Follow @axispodcasts on Instagram

Follow The Axis on LinkedIn

Connect with Eva on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/71122300Tue, 07 Apr 2026 11:00:02 +0000PatientFiMost practices obsess over getting new patients in the door, but ignore what actually makes them profitable: getting them to come back over and over. Clark Cave from Model Rewards joins us to share why loyalty programs are much more than...
Clark Cave from Model Rewards joins us to share why loyalty programs are much more than perks—they’re a competitive advantage and without a loyalty strategy, you’re leaving serious revenue on the table.

From the psychology behind awarding points and the power of “switching costs,” hear the real reasons that retention drives growth.

GUESTS

Clark Cave
CEO, Model Rewards

Clark Cave is an accomplished healthcare executive and entrepreneur with deep experience in both large and small organizations, as well as in developing software for the cash-based aesthetic industry. He specializes in areas like business development, operations, recruiting, and marketing.
Currently, Clark leads Model Rewards—an innovative patient engagement platform for aesthetic practices. By turning loyalty into data-driven growth, Model empowers practices to boost revenue, retention, and patient relationships through smart rewards and real-time insights.

Schedule a 15-minute demo of Model Rewards

Learn more about Model Rewards

Connect with Clark Cave on LinkedIn

Download Model Rewards, the patient loyalty rewards app

Eva Sheie
Founder & CEO of The Axis

With two decades of healthcare marketing experience, Eva Sheie is a startup veteran, content strategist, and podcast producer. As founder of The Axis, she helps people navigate complex medical decisions through insightful podcasts.

Learn more about The Axis

Follow @axispodcasts on Instagram

Follow The Axis on LinkedIn

Connect with Eva on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on...]]>2904aesthetics,business+management,cosmetic+surgery,customer+loyalty,financing,loyalty+programs,marketing+strategies,medical+aesthetics,patient+acquisition,patient+engagement,patient+experience,patientfi,patient+financing,patient+retention,plastic+surgery,practice+growth,referral+programs,referrals,rewards+programfalse59fullDiscounts Are Destroying Your Reputation. Here’s Why.https://www.practicelandpodcast.com/discounts-are-destroying-your-reputation-heres-why/
Tackling one of the most controversial topics in aesthetics, Andrea and Alli argue against making deals to book patients — because the consequences attract the wrong clientele, degrade your value, and turn surgery into a negotiation rather than a life-changing experience.

Find out how high-performing practices avoid discounts entirely, why confident pricing actually improves patient quality and conversion rates, and the one rare exception where a small incentive makes sense — and how to use it without undermining everything else.

GUEST

Allison Petriella
Patient Care Coordinator at Steven Camp, MD Plastic Surgery and Aesthetics

Alli is a results-driven sales professional and consultant with 12+ years of experience helping healthcare and aesthetics practices grow through technology, strategy, and process optimization. She specializes in guiding practices to overcome operational challenges and maximize growth by leveraging cutting-edge software solutions and streamlining patient care. Alli recently moved back inside of the practice as a Patient Care Coordinator to partner with patients on their surgical journey and restructure the patient intake process.

Connect with Alli on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/70977697Tue, 31 Mar 2026 11:00:02 +0000PatientFiDiscounts feel like the fastest way to fill the schedule, but the cycle they create quietly destroys your reputation and hurts the business. Tackling one of the most controversial topics in aesthetics, Andrea and Alli argue against making deals to...
Tackling one of the most controversial topics in aesthetics, Andrea and Alli argue against making deals to book patients — because the consequences attract the wrong clientele, degrade your value, and turn surgery into a negotiation rather than a life-changing experience.

Find out how high-performing practices avoid discounts entirely, why confident pricing actually improves patient quality and conversion rates, and the one rare exception where a small incentive makes sense — and how to use it without undermining everything else.

GUEST

Allison Petriella
Patient Care Coordinator at Steven Camp, MD Plastic Surgery and Aesthetics

Alli is a results-driven sales professional and consultant with 12+ years of experience helping healthcare and aesthetics practices grow through technology, strategy, and process optimization. She specializes in guiding practices to overcome operational challenges and maximize growth by leveraging cutting-edge software solutions and streamlining patient care. Alli recently moved back inside of the practice as a Patient Care Coordinator to partner with patients on their surgical journey and restructure the patient intake process.

Connect with Alli on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird
Theme music: Full Time...]]>1933aesthetics,business+management,cosmetic+surgery,discounts,financing,medical+aesthetics,patient+care,patient+experience,patientfi,patient+financing,plastic+surgery,practice+management,pricingfalse58fullNon-Competes: What They're Not Telling You Before You Signhttps://www.practicelandpodcast.com/non-competes-what-theyre-not-telling-you-before-you-sign/
Healthcare attorney Evan Sampson explains how non-competes work, why enforcement varies wildly by state, and how employers are getting more creative as laws shift.

They cover what’s reasonable, what should raise red flags, and why confidentiality and trade secret clauses can be just as restrictive as a formal non-compete.

Whether you’re hiring or getting hired, learn how to spot risky language early and avoid learning the hard way after you’ve already signed.

GUEST

Evan Sampson
Counsel, Healthcare at Post & Schell Attorneys At Law

Evan Sampson is Counsel in Post & Schell’s Health Care Practice Group, where he advises health care providers and organizations on a broad range of regulatory, transactional, and litigation matters.

Contact Evan at esampson@postschell.com or 856-301-2561

Connect with Evan on LinkedIn

Learn more about Post & Schell

HOST
Eva Sheie
Founder & CEO of The Axis

With two decades of healthcare marketing experience, Eva Sheie is a startup veteran, content strategist, and podcast producer. As founder of The Axis, she helps people navigate complex medical decisions through insightful podcasts.

Learn more about The Axis

Follow @axispodcasts on Instagram

Follow The Axis on LinkedIn

Connect with Eva on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/70786115Tue, 24 Mar 2026 11:00:04 +0000PatientFiThat new employment contract you’re excited to sign could quietly shape your entire future. Non-competes aren’t just legal jargon; they can decide where you’re allowed to work, for how long, and at what cost. Healthcare attorney Evan Sampson explains...
Healthcare attorney Evan Sampson explains how non-competes work, why enforcement varies wildly by state, and how employers are getting more creative as laws shift.

They cover what’s reasonable, what should raise red flags, and why confidentiality and trade secret clauses can be just as restrictive as a formal non-compete.

Whether you’re hiring or getting hired, learn how to spot risky language early and avoid learning the hard way after you’ve already signed.

GUEST

Evan Sampson
Counsel, Healthcare at Post & Schell Attorneys At Law

Evan Sampson is Counsel in Post & Schell’s Health Care Practice Group, where he advises health care providers and organizations on a broad range of regulatory, transactional, and litigation matters.

Contact Evan at esampson@postschell.com or 856-301-2561

Connect with Evan on LinkedIn

Learn more about Post & Schell

HOST
Eva Sheie
Founder & CEO of The Axis

With two decades of healthcare marketing experience, Eva Sheie is a startup veteran, content strategist, and podcast producer. As founder of The Axis, she helps people navigate complex medical decisions through insightful podcasts.

Learn more about The Axis

Follow @axispodcasts on Instagram

Follow The Axis on LinkedIn

Connect with Eva on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a...]]>1250aesthetics,business+management,cosmetic+surgery,exit+strategy,healthcare+attorney,healthcare+law,medical+aesthetics,medical+spa,med+spa,non+compete+agreements,non+competes,patientfi,plastic+surgeryfalse57fullYes You CAN Have a 100% Same-Day Close Ratehttps://www.practicelandpodcast.com/yes-you-can-have-a-100-same-day-close-rate/
Alli shares every detail of the proven process she follows to achieve a 100% same-day close rate by eliminating every possible surprise and helping the right patients be confident about moving forward.

GUEST

Alli Petriella
Patient Care Coordinator at Steven Camp, MD Plastic Surgery and Aesthetics

Alli is a results-driven sales professional and consultant with 12+ years of experience helping healthcare and aesthetics practices grow through technology, strategy, and process optimization. She specializes in guiding practices to overcome operational challenges and maximize growth by leveraging cutting-edge software solutions and streamlining patient care. Alli recently returned to the practice as a Patient Care Coordinator to partner with patients on their surgical journey and restructure the patient intake process.

Connect with Alli on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

Learn more about PatientFi

HOST

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/70672301Tue, 17 Mar 2026 11:00:03 +0000PatientFiTo believe that you can have a 100% same day close rate, you also have to believe your consultations are won or lost before your prospective patient ever walks into the office. Alli shares every detail of the proven process she follows to achieve a...
Alli shares every detail of the proven process she follows to achieve a 100% same-day close rate by eliminating every possible surprise and helping the right patients be confident about moving forward.

GUEST

Alli Petriella
Patient Care Coordinator at Steven Camp, MD Plastic Surgery and Aesthetics

Alli is a results-driven sales professional and consultant with 12+ years of experience helping healthcare and aesthetics practices grow through technology, strategy, and process optimization. She specializes in guiding practices to overcome operational challenges and maximize growth by leveraging cutting-edge software solutions and streamlining patient care. Alli recently returned to the practice as a Patient Care Coordinator to partner with patients on their surgical journey and restructure the patient intake process.

Connect with Alli on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

Learn more about PatientFi

HOST

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>4911aesthetics,business+management,consultations,cosmetic+surgery,financing,follow+ups,medical+aesthetics,patient+care,patient+care+coordinator,patientfi,patient+financing,patient+relationships,patient+trust,plastic+surgery,same+day+bookingsfalse56fullHow to Double Your Per-Appointment Revenue (Part 2)https://www.practicelandpodcast.com/how-to-double-your-per-appointment-revenue-part-2/
Jenna Hennig is back to share how payment planning helps patients move forward without feeling pressured or sold to. She explains how to introduce financing naturally, frame the cost as monthly payments with confidence, and keep the focus on your patient’s goals, not the price.

Listen for when to bring up payment options, who should own the conversation, and why anchoring works. Jenna shares how she applied these strategies in her own practice, what numbers she tracked, and how much her revenue per month, per appointment, and per patient increased after getting intentional.

New here? Start with Part 1, where Jenna covers the first revenue lever—skincare—and how it sets the foundation for everything discussed in this episode.

HOST

Heather Hughes Hardy
Aesthetics Sales Specialist

Heather’s passion for making aesthetic practices run smoothly has led her to find ways to improve efficiency, simplify things, and build great relationships within the wellness world. As she's grown in her career, she's developed a unique mix of business and management skills, along with a deep understanding of how things work in the aesthetics industry.

Follow Heather on Instagram @heatherhugheshardy or connect with Heather on LinkedIn

GUEST

Jenna Hennig, RN, Aesthetic Injector
Austin Plastic Surgeon

Now a seasoned aesthetic injector, Jenna’s career started in women's health as an L&D nurse. Her specialties include facial balancing, tackling cellulite, combining different treatments for high-impact results, reducing sweat, melting away fat, and using biostimulators to fight aging and tighten skin.

Follow Jenna on Instagram @austinbeautyboss or connect with Jenna on LinkedIn

Follow Jenna’s team on Instagram @austinplasticsurgeon

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/70510510Tue, 10 Mar 2026 11:00:02 +0000PatientFiMoney doesn’t have to be the reason patients hesitate, but it often is. Jenna Hennig is back to share how payment planning helps patients move forward without feeling pressured or sold to. She explains how to introduce financing naturally, frame the...
Jenna Hennig is back to share how payment planning helps patients move forward without feeling pressured or sold to. She explains how to introduce financing naturally, frame the cost as monthly payments with confidence, and keep the focus on your patient’s goals, not the price.

Listen for when to bring up payment options, who should own the conversation, and why anchoring works. Jenna shares how she applied these strategies in her own practice, what numbers she tracked, and how much her revenue per month, per appointment, and per patient increased after getting intentional.

New here? Start with Part 1, where Jenna covers the first revenue lever—skincare—and how it sets the foundation for everything discussed in this episode.

HOST

Heather Hughes Hardy
Aesthetics Sales Specialist

Heather’s passion for making aesthetic practices run smoothly has led her to find ways to improve efficiency, simplify things, and build great relationships within the wellness world. As she's grown in her career, she's developed a unique mix of business and management skills, along with a deep understanding of how things work in the aesthetics industry.

Follow Heather on Instagram @heatherhugheshardy or connect with Heather on LinkedIn

GUEST

Jenna Hennig, RN, Aesthetic Injector
Austin Plastic Surgeon

Now a seasoned aesthetic injector, Jenna’s career started in women's health as an L&D nurse. Her specialties include facial balancing, tackling cellulite, combining different treatments for high-impact results, reducing sweat, melting away fat, and using biostimulators to fight aging and tighten skin.

Follow Jenna on Instagram @austinbeautyboss or connect with Jenna on LinkedIn

Follow Jenna’s team on Instagram @austinplasticsurgeon

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic...]]>1412aesthetic+injector,aesthetic+nurse,aesthetic+practices,aesthetics,business+management,cosmetic+surgery,financing,medical+aesthetics,medical+spa,med+spa,patient+care,patient+experience,patientfi,patient+financing,payment+planning,plastic+surgery,practice+management,revenue+generation,skincarefalse55fullHow to Double Your Per-Appointment Revenue (Part 1)https://www.practicelandpodcast.com/how-to-double-your-per-appointment-revenue-part-1/
Jenna Hennig shares the two simple shifts can double per-appointment revenue:

protecting patient results with skincare and securing treatment with smart payment planning. She explains why these aren’t “sales tactics,” but part of ethical, high-quality care.

Listen for when skincare conversations should happen, who should lead them, and how team-wide communication improves the patient experience. Hear the key metrics Jenna tracks and what they reveal about real growth.

This is Part 1 of a two-part conversation. Next up, Jenna tackles the financial side head-on: how to talk about cost without feeling salesy, why payment planning matters, and how confidence—not price—is usually what determines a yes.

HOST

Heather Hughes Hardy
Aesthetics Sales Specialist

Heather’s passion for making aesthetic practices run smoothly has led her to find ways to improve efficiency, simplify things, and build great relationships within the wellness world. As she's grown in her career, she's developed a unique mix of business and management skills, along with a deep understanding of how things work in the aesthetics industry.

Follow Heather on Instagram @heatherhugheshardy or connect with Heather on LinkedIn

GUEST

Jenna Hennig, RN, Aesthetic Injector
Austin Plastic Surgeon

Now a seasoned aesthetic injector, Jenna’s career started in women's health as an L&D nurse. Her specialties include facial balancing, tackling cellulite, combining different treatments for high-impact results, reducing sweat, melting away fat, and using biostimulators to fight aging and tighten skin.

Follow Jenna on Instagram @austinbeautyboss or connect with Jenna on LinkedIn

Follow Jenna’s team on Instagram @austinplasticsurgeon

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/70396290Tue, 03 Mar 2026 12:00:02 +0000PatientFiMost injectors know the two easiest ways to increase revenue, but something keeps them from actually doing either consistently. Jenna Hennig shares the two simple shifts can double per-appointment revenue: protecting patient results with skincare...
Jenna Hennig shares the two simple shifts can double per-appointment revenue:

protecting patient results with skincare and securing treatment with smart payment planning. She explains why these aren’t “sales tactics,” but part of ethical, high-quality care.

Listen for when skincare conversations should happen, who should lead them, and how team-wide communication improves the patient experience. Hear the key metrics Jenna tracks and what they reveal about real growth.

This is Part 1 of a two-part conversation. Next up, Jenna tackles the financial side head-on: how to talk about cost without feeling salesy, why payment planning matters, and how confidence—not price—is usually what determines a yes.

HOST

Heather Hughes Hardy
Aesthetics Sales Specialist

Heather’s passion for making aesthetic practices run smoothly has led her to find ways to improve efficiency, simplify things, and build great relationships within the wellness world. As she's grown in her career, she's developed a unique mix of business and management skills, along with a deep understanding of how things work in the aesthetics industry.

Follow Heather on Instagram @heatherhugheshardy or connect with Heather on LinkedIn

GUEST

Jenna Hennig, RN, Aesthetic Injector
Austin Plastic Surgeon

Now a seasoned aesthetic injector, Jenna’s career started in women's health as an L&D nurse. Her specialties include facial balancing, tackling cellulite, combining different treatments for high-impact results, reducing sweat, melting away fat, and using biostimulators to fight aging and tighten skin.

Follow Jenna on Instagram @austinbeautyboss or connect with Jenna on LinkedIn

Follow Jenna’s team on Instagram @austinplasticsurgeon

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive...]]>1084aesthetic+injector,aesthetic+nurse,aesthetic+practices,aesthetics,business+management,cosmetic+surgery,financing,medical+aesthetics,medical+spa,med+spa,patient+care,patient+experience,patientfi,patient+financing,payment+planning,plastic+surgery,practice+management,revenue+generation,skincarefalse54fullShould You Be An Employee Or A 1099 Contractor?https://www.practicelandpodcast.com/should-you-be-an-employee-or-a-1099-contractor/
Attorney Evan Sampson explains who really qualifies as an independent contractor and how misclassification can backfire for both owners and providers.

GUEST

Evan Sampson
Counsel, Healthcare at Post & Schell Attorneys At Law

Evan Sampson is Counsel in Post & Schell’s Health Care Practice Group, where he advises health care providers and organizations on a broad range of regulatory, transactional, and litigation matters.

Contact Evan at Post & Schell or connect with Evan on LinkedIn

HOST

Eva Sheie
Founder & CEO of The Axis

With two decades of healthcare marketing experience, Eva Sheie is a startup veteran, content strategist, and podcast producer. As founder of The Axis, she helps people navigate complex medical decisions through insightful podcasts.

Learn more about The Axis

Follow @axispodcasts on Instagram

Follow The Axis on LinkedIn

Connect with Eva on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/70197997Tue, 24 Feb 2026 12:00:09 +0000PatientFiIf you were hired as a 1099 contractor but should be an employee, you might be at serious legal risk. What looks like a simple arrangement can quickly turn into a costly audit, penalties, and unexpected liability. Attorney Evan Sampson explains who...
Attorney Evan Sampson explains who really qualifies as an independent contractor and how misclassification can backfire for both owners and providers.

GUEST

Evan Sampson
Counsel, Healthcare at Post & Schell Attorneys At Law

Evan Sampson is Counsel in Post & Schell’s Health Care Practice Group, where he advises health care providers and organizations on a broad range of regulatory, transactional, and litigation matters.

Contact Evan at Post & Schell or connect with Evan on LinkedIn

HOST

Eva Sheie
Founder & CEO of The Axis

With two decades of healthcare marketing experience, Eva Sheie is a startup veteran, content strategist, and podcast producer. As founder of The Axis, she helps people navigate complex medical decisions through insightful podcasts.

Learn more about The Axis

Follow @axispodcasts on Instagram

Follow The Axis on LinkedIn

Connect with Eva on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and 13941099,aesthetics,business+management,cosmetic+surgery,employee+compensation,healthcare+attorney,healthcare+law,independent+contractors,medical+aesthetics,medical+spa,med+spa,patientfi,plastic+surgery,workers+compensationfalse53fullCharging for Consults Without Losing the Lead (Part 2)https://www.practicelandpodcast.com/charging-for-consults-without-losing-the-lead-part-2/
Heather Hughes Hardy and Jenna Hennig continue the conversation with practical strategies front desk and scheduling teams can actually use. From collecting a card on file to setting clear cancellation policies, find out how strong communication reduces no-shows and filters serious buyers from browsers.

Hear real scenarios, language that feels natural on the phone, and a simple nurture approach that turns “just looking” into ready-to-book.

For more on handling consult and appointment fees with confidence, Part 1 is a great place to start!

HOST

Heather Hughes Hardy
Aesthetics Sales Specialist

Heather’s passion for making aesthetic practices run smoothly has led her to find ways to improve efficiency, simplify things, and build great relationships within the wellness world. As she's grown in her career, she's developed a unique mix of business and management skills, along with a deep understanding of how things work in the aesthetics industry.

Follow Heather on Instagram @heatherhugheshardy or connect with Heather on LinkedIn

GUEST

Jenna Hennig, RN, Aesthetic Injector
Austin Plastic Surgeon

Now a seasoned aesthetic injector, Jenna’s career started in women's health as an L&D nurse. Her specialties include facial balancing, tackling cellulite, combining different treatments for high-impact results, reducing sweat, melting away fat, and using biostimulators to fight aging and tighten skin.

Follow Jenna on Instagram @austinbeautyboss or connect with Jenna on LinkedIn

Follow Jenna’s team on Instagram @austinplasticsurgeon

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/70071424Tue, 17 Feb 2026 12:00:02 +0000PatientFiIf consult fees aren’t part of your process or aren’t working, there are other ways to protect the schedule. Heather Hughes Hardy and Jenna Hennig continue the conversation with practical strategies front desk and scheduling teams can actually use....
Heather Hughes Hardy and Jenna Hennig continue the conversation with practical strategies front desk and scheduling teams can actually use. From collecting a card on file to setting clear cancellation policies, find out how strong communication reduces no-shows and filters serious buyers from browsers.

Hear real scenarios, language that feels natural on the phone, and a simple nurture approach that turns “just looking” into ready-to-book.

For more on handling consult and appointment fees with confidence, Part 1 is a great place to start!

HOST

Heather Hughes Hardy
Aesthetics Sales Specialist

Heather’s passion for making aesthetic practices run smoothly has led her to find ways to improve efficiency, simplify things, and build great relationships within the wellness world. As she's grown in her career, she's developed a unique mix of business and management skills, along with a deep understanding of how things work in the aesthetics industry.

Follow Heather on Instagram @heatherhugheshardy or connect with Heather on LinkedIn

GUEST

Jenna Hennig, RN, Aesthetic Injector
Austin Plastic Surgeon

Now a seasoned aesthetic injector, Jenna’s career started in women's health as an L&D nurse. Her specialties include facial balancing, tackling cellulite, combining different treatments for high-impact results, reducing sweat, melting away fat, and using biostimulators to fight aging and tighten skin.

Follow Jenna on Instagram @austinbeautyboss or connect with Jenna on LinkedIn

Follow Jenna’s team on Instagram @austinplasticsurgeon

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a...]]>1064aesthetic+injector,aesthetics,business+management,consultation,consultation+fees,cosmetic+surgery,financing,front+desk,injector,medical+aesthetics,medical+spa,med+spa,nurse+injector,patientfi,patient+financing,plastic+surgeryfalse52fullCharging for Consults Without Losing the Lead (Part 1)https://www.practicelandpodcast.com/charging-for-consults-without-losing-the-lead-part-1/
Jenna Hennig unblocks the blockers all front desk teams face: the consultation. Find out why these fees are essential, how they protect the schedule, and why confidence—not the fee—is usually the deciding factor for a yes.

Hear Jenna’s advice on when to mention the fee, how to explain it clearly, and what to say when a caller hesitates.

Join us next for Part 2, where Jenna shares additional tactics to pre-qualify leads, protect your schedule, and reduce no-shows before they ever happen.

HOST

Heather Hughes Hardy
Aesthetics Sales Specialist

Heather’s passion for making aesthetic practices run smoothly has led her to find ways to improve efficiency, simplify things, and build great relationships within the wellness world. As she's grown in her career, she's developed a unique mix of business and management skills, along with a deep understanding of how things work in the aesthetics industry.

Follow Heather on Instagram @heatherhugheshardy or connect with Heather on LinkedIn

GUEST

Jenna Hennig, RN, Aesthetic Injector
Austin Plastic Surgeon

Now a seasoned aesthetic injector, Jenna’s career started in women's health as an L&D nurse. Her specialties include facial balancing, tackling cellulite, combining different treatments for high-impact results, reducing sweat, melting away fat, and using biostimulators to fight aging and tighten skin.

Follow Jenna on Instagram @austinbeautyboss or connect with Jenna on LinkedIn

Follow Jenna’s team on Instagram @austinplasticsurgeon

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/69893882Tue, 10 Feb 2026 12:00:34 +0000PatientFiConsult fees shouldn’t be what stops a great lead from booking, but too often, they do. Jenna Hennig unblocks the blockers all front desk teams face: the consultation. Find out why these fees are essential, how they protect the schedule, and why...
Jenna Hennig unblocks the blockers all front desk teams face: the consultation. Find out why these fees are essential, how they protect the schedule, and why confidence—not the fee—is usually the deciding factor for a yes.

Hear Jenna’s advice on when to mention the fee, how to explain it clearly, and what to say when a caller hesitates.

Join us next for Part 2, where Jenna shares additional tactics to pre-qualify leads, protect your schedule, and reduce no-shows before they ever happen.

HOST

Heather Hughes Hardy
Aesthetics Sales Specialist

Heather’s passion for making aesthetic practices run smoothly has led her to find ways to improve efficiency, simplify things, and build great relationships within the wellness world. As she's grown in her career, she's developed a unique mix of business and management skills, along with a deep understanding of how things work in the aesthetics industry.

Follow Heather on Instagram @heatherhugheshardy or connect with Heather on LinkedIn

GUEST

Jenna Hennig, RN, Aesthetic Injector
Austin Plastic Surgeon

Now a seasoned aesthetic injector, Jenna’s career started in women's health as an L&D nurse. Her specialties include facial balancing, tackling cellulite, combining different treatments for high-impact results, reducing sweat, melting away fat, and using biostimulators to fight aging and tighten skin.

Follow Jenna on Instagram @austinbeautyboss or connect with Jenna on LinkedIn

Follow Jenna’s team on Instagram @austinplasticsurgeon

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff...]]>1493aesthetic+injector,aesthetics,business+management,consultation,consultation+fees,cosmetic+surgery,financing,front+desk,injector,medical+aesthetics,medical+spa,med+spa,nurse+injector,patientfi,patient+financing,plastic+surgeryfalse51fullThis One Might Hurt a Little…But Feelings Don't Pay the Billshttps://www.practicelandpodcast.com/this-one-might-hurt-a-littlebut-feelings-dont-pay-the-bills/
Heather Hughes-Hardy opens up about her early struggles with taking feedback personally and how one mentor’s tough-love advice completely shifted her mindset.

Her go-to? Radical accountability—asking “What could I do better?” instead of “What did I do wrong?” She shares how this small shift builds resilience, keeps burnout at bay, and even helps you support teammates through their own tough moments.

From letting yourself process emotions without dwelling to guiding your staff through healthy feedback conversations, Heather’s approach is all about training your mindset like a muscle so you’re ready for whatever comes next.

GUEST

Heather Hughes Hardy
Aesthetics Sales Specialist

Heather’s passion for making aesthetic practices run smoothly has led her to find ways to improve efficiency, simplify things, and build great relationships within the wellness world. As she's grown in her career, she's developed a unique mix of business and management skills, along with a deep understanding of how things work in the aesthetics industry.

Follow Heather on Instagram @heatherhugheshardy or connect with Heather on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird, Spencer Clarkson
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/69694932Tue, 03 Feb 2026 12:00:09 +0000PatientFiCriticism can sting, but it doesn’t have to shake your confidence. Heather Hughes-Hardy opens up about her early struggles with taking feedback personally and how one mentor’s tough-love advice completely shifted her mindset. Her go-to? Radical...
Heather Hughes-Hardy opens up about her early struggles with taking feedback personally and how one mentor’s tough-love advice completely shifted her mindset.

Her go-to? Radical accountability—asking “What could I do better?” instead of “What did I do wrong?” She shares how this small shift builds resilience, keeps burnout at bay, and even helps you support teammates through their own tough moments.

From letting yourself process emotions without dwelling to guiding your staff through healthy feedback conversations, Heather’s approach is all about training your mindset like a muscle so you’re ready for whatever comes next.

GUEST

Heather Hughes Hardy
Aesthetics Sales Specialist

Heather’s passion for making aesthetic practices run smoothly has led her to find ways to improve efficiency, simplify things, and build great relationships within the wellness world. As she's grown in her career, she's developed a unique mix of business and management skills, along with a deep understanding of how things work in the aesthetics industry.

Follow Heather on Instagram @heatherhugheshardy or connect with Heather on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird, Spencer Clarkson
Theme music: Full Time Job, Mindme
Cover Art:...]]>693aesthetics,business+management,cosmetic+surgery,criticism,feedback,financing,medical+aesthetics,mindset+shift,patient+care,patient+experience,patientfi,patient+financing,plastic+surgery,work+ethic,workplace+culturefalse50fullShe Got Laid Off, Then Landed 7 Job Offers in 1 Month…https://www.practicelandpodcast.com/she-got-laid-off-then-landed-7-job-offers-in-1-month/
Alli’s with the wild story of losing her job to layoffs, picking herself up off the ground quickly, then crushing her job search so hard she had the unique challenge of choosing between seven offers.

Discovering she did not fit in the organization she chose, she then landed a new role that aligned perfectly with what matters most: culture fit and shared commitment to the patient journey.

For anyone who has lost their job or is feeling stuck, here’s how to find a practice that is truly right for you.

Learn more about Camp Plastic Surgery and Aesthetics

GUEST

Allison Petriella
Patient Care Coordinator at Steven Camp, MD Plastic Surgery and Aesthetics

Alli is a results-driven sales professional and consultant with 12+ years of experience helping healthcare and aesthetics practices grow through technology, strategy, and process optimization. She specializes in guiding practices to overcome operational challenges and maximize growth by leveraging cutting-edge software solutions and streamlining patient care. Alli recently moved back inside of the practice as a Patient Care Coordinator to partner with patients on their surgical journey and restructure the patient intake process.

Connect with Alli on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird
Theme music: Full Time Job, MindmeCover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/69595314Tue, 27 Jan 2026 12:00:10 +0000PatientFi…and then chose the wrong one. Alli’s with the wild story of losing her job to layoffs, picking herself up off the ground quickly, then crushing her job search so hard she had the unique challenge of choosing between seven offers. Discovering she...
Alli’s with the wild story of losing her job to layoffs, picking herself up off the ground quickly, then crushing her job search so hard she had the unique challenge of choosing between seven offers.

Discovering she did not fit in the organization she chose, she then landed a new role that aligned perfectly with what matters most: culture fit and shared commitment to the patient journey.

For anyone who has lost their job or is feeling stuck, here’s how to find a practice that is truly right for you.

Learn more about Camp Plastic Surgery and Aesthetics

GUEST

Allison Petriella
Patient Care Coordinator at Steven Camp, MD Plastic Surgery and Aesthetics

Alli is a results-driven sales professional and consultant with 12+ years of experience helping healthcare and aesthetics practices grow through technology, strategy, and process optimization. She specializes in guiding practices to overcome operational challenges and maximize growth by leveraging cutting-edge software solutions and streamlining patient care. Alli recently moved back inside of the practice as a Patient Care Coordinator to partner with patients on their surgical journey and restructure the patient intake process.

Connect with Alli on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird
Theme...]]>2802aesthetics,business+management,career+advice,cosmetic+surgery,financing,job+offers,job+search,medical+aesthetics,networking,patient+care+coordinator,patientfi,patient+financing,patient+journey,pcc,plastic+surgeryfalse49fullCalm Down, Karen: What To Do When Patients Pop Offhttps://www.practicelandpodcast.com/calm-down-karen-what-to-do-when-patients-pop-off/
Jenna shares how she stays calm and reminds patients you’re on the same team to turn tension into trust. By identifying what’s really bothering them (like fear of wasted money or treatment doubt), you can calmly redirect the conversation.

Find out when it’s okay to walk away and how to protect yourself when emotions run high.

GUEST

Jenna Hennig, RN, Aesthetic Injector
Austin Plastic Surgeon

Now a seasoned aesthetic injector, Jenna’s career started in women's health as an L&D nurse. Her specialties include facial balancing, tackling cellulite, combining different treatments for high-impact results, reducing sweat, melting away fat, and using biostimulators to fight aging and tighten skin.

Follow Jenna on Instagram @austinbeautyboss or connect with Jenna on LinkedIn

Follow Jenna’s team on Instagram @austinplasticsurgeon

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing
Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs
Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/69508428Tue, 20 Jan 2026 11:00:08 +0000PatientFiHandling upset, aggressive, or emotional patients is an art form. When a patient gets heated—even after you’ve done everything right, what should you do? Jenna shares how she stays calm and reminds patients you’re on the same team to turn tension...
Jenna shares how she stays calm and reminds patients you’re on the same team to turn tension into trust. By identifying what’s really bothering them (like fear of wasted money or treatment doubt), you can calmly redirect the conversation.

Find out when it’s okay to walk away and how to protect yourself when emotions run high.

GUEST

Jenna Hennig, RN, Aesthetic Injector
Austin Plastic Surgeon

Now a seasoned aesthetic injector, Jenna’s career started in women's health as an L&D nurse. Her specialties include facial balancing, tackling cellulite, combining different treatments for high-impact results, reducing sweat, melting away fat, and using biostimulators to fight aging and tighten skin.

Follow Jenna on Instagram @austinbeautyboss or connect with Jenna on LinkedIn

Follow Jenna’s team on Instagram @austinplasticsurgeon

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing
Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs
Practiceland is a production of The Axis:835aesthetics,business+management,cosmetic+surgery,financing,medical+aesthetics,patient+care,patient+experience,patientfi,patient+financing,patient+trust,plastic+surgeryfalse48fullAI is Fire (Part 2): What NOT To Dohttps://www.practicelandpodcast.com/ai-is-fire-part-2-what-not-to-do/
Some of the big no-no’s include letting generic AI copy speak for your brand, over-automating patient communication so it feels cold or robotic, and chasing shortcuts that ignore compliance, accuracy, or your own clinical judgment.

GUESTS

Ken Bosan
Chief Strategy Officer at Studio III Marketing

Ken Bosan is the Chief Strategy Officer at Studio 3 Marketing, where he helps aesthetic practices grow using data-driven SEO and AI strategy. He works directly with Google, trains teams nationwide, and speaks at major conferences on AI, search, and digital branding.

Connect with Ken on LinkedIn

Eva Sheie
Founder & CEO of The Axis

With two decades of healthcare marketing experience, Eva Sheie is a startup veteran, content strategist, and podcast producer. As founder of The Axis, she helps people navigate complex medical decisions through insightful podcasts.

Learn more about The Axis

Follow @axispodcasts on Instagram

Follow The Axis on LinkedIn

Connect with Eva on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/69384531Tue, 13 Jan 2026 12:00:09 +0000PatientFiBack for part 2 with special guest Ken Bosan, we flip our conversation to the “don’ts” to help you avoid making costly mistakes or offending patients. Some of the big no-no’s include letting generic AI copy speak for your brand, over-automating...
Some of the big no-no’s include letting generic AI copy speak for your brand, over-automating patient communication so it feels cold or robotic, and chasing shortcuts that ignore compliance, accuracy, or your own clinical judgment.

GUESTS

Ken Bosan
Chief Strategy Officer at Studio III Marketing

Ken Bosan is the Chief Strategy Officer at Studio 3 Marketing, where he helps aesthetic practices grow using data-driven SEO and AI strategy. He works directly with Google, trains teams nationwide, and speaks at major conferences on AI, search, and digital branding.

Connect with Ken on LinkedIn

Eva Sheie
Founder & CEO of The Axis

With two decades of healthcare marketing experience, Eva Sheie is a startup veteran, content strategist, and podcast producer. As founder of The Axis, she helps people navigate complex medical decisions through insightful podcasts.

Learn more about The Axis

Follow @axispodcasts on Instagram

Follow The Axis on LinkedIn

Connect with Eva on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical...]]>2298aesthetics,ai,ai+tools,branding,business+management,content+creation,cosmetic+surgery,digital+marketing,financing,healthcare,marketing,medical+aesthetics,patient+engagement,patient+experience,patientfi,patient+financing,plastic+surgery,seo,social+media,technologyfalse47fullAI is Fire (Part 1): Getting Started With AIhttps://www.practicelandpodcast.com/ai-is-fire-part-1-getting-started-with-ai/
With special guest Ken Bosan, who leads strategy for hundreds of aesthetic practices at Studio 3 Marketing, we bring you the practical ways we’re each using AI to streamline our everyday work.

GUESTS

Ken Bosan
Chief Strategy Officer at Studio III Marketing

Ken Bosan is the Chief Strategy Officer at Studio 3 Marketing, where he helps aesthetic practices grow using data-driven SEO and AI strategy. He works directly with Google, trains teams nationwide, and speaks at major conferences on AI, search, and digital branding.

Connect with Ken on LinkedIn

Eva Sheie
Founder & CEO of The Axis

With two decades of healthcare marketing experience, Eva Sheie is a startup veteran, content strategist, and podcast producer. As founder of The Axis, she helps people navigate complex medical decisions through insightful podcasts.

Learn more about The Axis

Follow @axispodcasts on Instagram

Follow The Axis on LinkedIn

Connect with Eva on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/69310431Tue, 06 Jan 2026 12:00:09 +0000PatientFiWhile AI shakes up the world, inside the practice we’re getting lofty sales pitches and feeling a mix of curiosity and anxiety over being left behind. With special guest Ken Bosan, who leads strategy for hundreds of aesthetic practices at Studio 3...
With special guest Ken Bosan, who leads strategy for hundreds of aesthetic practices at Studio 3 Marketing, we bring you the practical ways we’re each using AI to streamline our everyday work.

GUESTS

Ken Bosan
Chief Strategy Officer at Studio III Marketing

Ken Bosan is the Chief Strategy Officer at Studio 3 Marketing, where he helps aesthetic practices grow using data-driven SEO and AI strategy. He works directly with Google, trains teams nationwide, and speaks at major conferences on AI, search, and digital branding.

Connect with Ken on LinkedIn

Eva Sheie
Founder & CEO of The Axis

With two decades of healthcare marketing experience, Eva Sheie is a startup veteran, content strategist, and podcast producer. As founder of The Axis, she helps people navigate complex medical decisions through insightful podcasts.

Learn more about The Axis

Follow @axispodcasts on Instagram

Follow The Axis on LinkedIn

Connect with Eva on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins...]]>3212aesthetics,ai,ai+tools,branding,business+management,content+creation,cosmetic+surgery,digital+marketing,financing,healthcare,marketing,medical+aesthetics,patient+engagement,patient+experience,patientfi,patient+financing,plastic+surgery,seo,social+media,technologyfalse46fullSteal our Cheat Sheet for Getting Lots of Patient Reviewshttps://www.practicelandpodcast.com/steal-our-cheat-sheet-for-getting-lots-of-patient-reviews/
Eva shares proven tips from years in the industry, like having the doctor personally ask happy post-op patients and using simple tools—QR codes, texts, and follow-ups—to make it easy. They cover what not to do (no fake reviews or bribes!) and how to handle negative feedback with professionalism and empathy.

They also discuss how to help your practice stand out when patients search for top surgeons using AI tools, and why word-of-mouth in private online groups still has a powerful impact.

If you work for an aesthetic practice looking to build trust and a reputation that lasts, this is your cheat sheet.

GUEST

Eva Sheie
Founder & CEO of The Axis

With two decades of healthcare marketing experience, Eva Sheie is a startup veteran, content strategist, and podcast producer. As founder of The Axis, she helps people navigate complex medical decisions through insightful podcasts.

Learn more about The Axis

Follow @axispodcasts on Instagram

Follow The Axis on LinkedIn

Connect with Eva on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/69231985Tue, 30 Dec 2025 12:00:09 +0000PatientFiGetting great patient reviews isn’t luck—it’s strategy. Andrea and Eva talk about how to make asking for reviews feel natural, why timing matters, and what really motivates patients to share their stories. Eva shares proven tips from years in the...
Eva shares proven tips from years in the industry, like having the doctor personally ask happy post-op patients and using simple tools—QR codes, texts, and follow-ups—to make it easy. They cover what not to do (no fake reviews or bribes!) and how to handle negative feedback with professionalism and empathy.

They also discuss how to help your practice stand out when patients search for top surgeons using AI tools, and why word-of-mouth in private online groups still has a powerful impact.

If you work for an aesthetic practice looking to build trust and a reputation that lasts, this is your cheat sheet.

GUEST

Eva Sheie
Founder & CEO of The Axis

With two decades of healthcare marketing experience, Eva Sheie is a startup veteran, content strategist, and podcast producer. As founder of The Axis, she helps people navigate complex medical decisions through insightful podcasts.

Learn more about The Axis

Follow @axispodcasts on Instagram

Follow The Axis on LinkedIn

Connect with Eva on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake...]]>3659aesthetic+practices,aesthetics,business+management,cosmetic+surgery,financing,marketing+strategies,medical+aesthetics,online+reputation,online+reviews,patient+care,patient+engagement,patientfi,patient+financing,patient+referrals,patient+reviews,plastic+surgery,reputation+management,review+systemsfalse45fullHow to Turn Patient Dissatisfaction Into Pure Devotionhttps://www.practicelandpodcast.com/how-to-turn-patient-dissatisfaction-into-pure-devotion/
Seasoned injector Jenna Hennig shares how she learned to stop taking patient feedback personally and start turning tough moments into deeper trust.

From under-promising and over-delivering to co-creating the treatment plan, she breaks down how to manage expectations, listen with intention, and loop in the whole team to support the patient’s goals.
Because when patients feel heard and guided, even hard conversations become opportunities.

GUEST

Jenna Hennig, RN, Aesthetic Injector
Austin Plastic Surgeon

Now a seasoned aesthetic injector, Jenna’s career started in women's health as an L&D nurse. Her specialties include facial balancing, tackling cellulite, combining different treatments for high-impact results, reducing sweat, melting away fat, and using biostimulators to fight aging and tighten skin.

Follow Jenna on Instagram @austinbeautyboss or connect with Jenna on LinkedIn

Follow Jenna’s team on Instagram @austinplasticsurgeon

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/69160169Tue, 23 Dec 2025 12:00:08 +0000PatientFiDisappointment happens, but it doesn’t have to derail the relationship. Seasoned injector Jenna Hennig shares how she learned to stop taking patient feedback personally and start turning tough moments into deeper trust. From under-promising and...
Seasoned injector Jenna Hennig shares how she learned to stop taking patient feedback personally and start turning tough moments into deeper trust.

From under-promising and over-delivering to co-creating the treatment plan, she breaks down how to manage expectations, listen with intention, and loop in the whole team to support the patient’s goals.
Because when patients feel heard and guided, even hard conversations become opportunities.

GUEST

Jenna Hennig, RN, Aesthetic Injector
Austin Plastic Surgeon

Now a seasoned aesthetic injector, Jenna’s career started in women's health as an L&D nurse. Her specialties include facial balancing, tackling cellulite, combining different treatments for high-impact results, reducing sweat, melting away fat, and using biostimulators to fight aging and tighten skin.

Follow Jenna on Instagram @austinbeautyboss or connect with Jenna on LinkedIn

Follow Jenna’s team on Instagram @austinplasticsurgeon

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis:1004aesthetic+injector,aesthetics,business+management,cosmetic+surgery,financing,injector,medical+aesthetics,patient+care,patient+experience,patientfi,patient+financing,plastic+surgery,realistic+expectationsfalse44fullThe Patient Journey Starts in This Unexpected Placehttps://www.practicelandpodcast.com/the-perfect-journey-starts-in-this-unexpected-place/
Andrea and Alli share what truly makes a profitable first call. Avoiding slimy tactics, pressure or persuasion, they operate through presence. They share how empathy, education, and emotional awareness turn initial conversations into lasting trust (and yes, better conversions).

When you lead with care, clarity, and connection, revenue naturally follows. The right words do book consults, and when thoughtfully applied they work to build relationships worth far more.

Stay tuned for more from Andrea and Alli on the patient journey, where every touchpoint, from first call to follow-up, has the power to grow both impact and income.

GUEST

Allison Petriella
Plastic Surgery | MedSpa Consultant & Sales Expert

Alli is a results-driven SAAS sales professional and consultant with 12+ years of experience helping healthcare and aesthetics practices grow through technology, strategy, and process optimization. She specializes in guiding practices to overcome operational challenges and maximize growth by leveraging cutting-edge software solutions.

Connect with Alli on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/68949671Tue, 16 Dec 2025 12:00:07 +0000PatientFiPicking up the phone to talk about surgery is no small feat. It’s a leap of courage. For patients, that first call often comes after months or even years of self-doubt, research, and “maybe someday.” For providers, it’s a reminder that what feels...
Andrea and Alli share what truly makes a profitable first call. Avoiding slimy tactics, pressure or persuasion, they operate through presence. They share how empathy, education, and emotional awareness turn initial conversations into lasting trust (and yes, better conversions).

When you lead with care, clarity, and connection, revenue naturally follows. The right words do book consults, and when thoughtfully applied they work to build relationships worth far more.

Stay tuned for more from Andrea and Alli on the patient journey, where every touchpoint, from first call to follow-up, has the power to grow both impact and income.

GUEST

Allison Petriella
Plastic Surgery | MedSpa Consultant & Sales Expert

Alli is a results-driven SAAS sales professional and consultant with 12+ years of experience helping healthcare and aesthetics practices grow through technology, strategy, and process optimization. She specializes in guiding practices to overcome operational challenges and maximize growth by leveraging cutting-edge software solutions.

Connect with Alli on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart931aesthetics,business+management,consultation,cosmetic+surgery,financing,front+desk,ma,medical+aesthetics,patient+care,patient+communication,patient+coordinator,patientfi,patient+financing,pcc,plastic+surgery,practice+managementfalse43fullHow to Talk About Money Without Killing the Vibehttps://www.practicelandpodcast.com/how-to-talk-about-money-without-killing-the-vibe/
PatientFi’s Blake Lucas sits down with Bridgette DeBrino, CEO of Belvara Collective, Sara Amann, patient care coordinator at Zelko Aesthetics, and Eva Sheie, founder of The Axis, for a real-world look at how to make payment conversations feel natural and actually build trust.

Sara shares how reframing “financing” as a “monthly payment plan” helped her quadruple conversions. Bridgette explains how to integrate payment options seamlessly into consults, and Eva shows how language and content can ease fear long before the first appointment.

From AI-driven call reviews to tools like HubSpot for tracking patient leads, the panel breaks down practical, modern strategies for improving patient experience, team confidence, and practice revenue—all while making care feel more accessible.

GUESTS

Sara Amann
Patient Care Coordinator at Zelko Aesthetics

Sara Amann is a patient care coordinator at Zellko Aesthetics with nearly 20 years’ experience in aesthetics and cosmetic surgery. She’s known for mastering the art of presenting monthly payment plans that empower patients, quadrupling practice sales through her approachable consult style and dedication to making procedures accessible for all. Sara’s expertise in team training, technology, and creative patient solutions makes her a sought-after leader in elevating the patient experience.

Connect with Sara on LinkedIn

Learn more about Zelko Aesthetics

Bridgette DeBrino
Chief Executive Officer, Belvara Collective

Bridgette Debrino is a seasoned aesthetics professional with over 15 years of experience spanning clinical care, marketing, and operations. Her career began behind the treatment chair and evolved into leadership roles that shaped the growth of top practices in South Florida. Today, she brings that same passion and expertise to Belvara Collection, where she’s helping independent providers thrive with the support, structure, and freedom they need to build successful, balanced businesses.

Connect with Bridgette on LinkedIn

Follow Belvara Collection on Instagram @belvaracollective

Eva Sheie
Founder & CEO of The Axis

With two decades of healthcare marketing experience, Eva Sheie is a startup veteran, content strategist, and podcast producer. As founder of The Axis, she helps people navigate complex medical decisions through insightful podcasts.

Learn more about The Axis

Follow @axispodcasts on Instagram

Follow The Axis on LinkedIn

Connect with Eva on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/68949114Tue, 09 Dec 2025 12:00:08 +0000PatientFiYou know that awkward moment in a consult when it’s time to talk money? If you find yourself dreading the “how are you going to pay?” moment, this one’s your playbook for turning it into a positive, confident part of every consult. PatientFi’s Blake...
PatientFi’s Blake Lucas sits down with Bridgette DeBrino, CEO of Belvara Collective, Sara Amann, patient care coordinator at Zelko Aesthetics, and Eva Sheie, founder of The Axis, for a real-world look at how to make payment conversations feel natural and actually build trust.

Sara shares how reframing “financing” as a “monthly payment plan” helped her quadruple conversions. Bridgette explains how to integrate payment options seamlessly into consults, and Eva shows how language and content can ease fear long before the first appointment.

From AI-driven call reviews to tools like HubSpot for tracking patient leads, the panel breaks down practical, modern strategies for improving patient experience, team confidence, and practice revenue—all while making care feel more accessible.

GUESTS

Sara Amann
Patient Care Coordinator at Zelko Aesthetics

Sara Amann is a patient care coordinator at Zellko Aesthetics with nearly 20 years’ experience in aesthetics and cosmetic surgery. She’s known for mastering the art of presenting monthly payment plans that empower patients, quadrupling practice sales through her approachable consult style and dedication to making procedures accessible for all. Sara’s expertise in team training, technology, and creative patient solutions makes her a sought-after leader in elevating the patient experience.

Connect with Sara on LinkedIn

Learn more about Zelko Aesthetics

Bridgette DeBrino
Chief Executive Officer, Belvara Collective

Bridgette Debrino is a seasoned aesthetics professional with over 15 years of experience spanning clinical care, marketing, and operations. Her career began behind the treatment chair and evolved into leadership roles that shaped the growth of top practices in South Florida. Today, she brings that same passion and expertise to Belvara Collection, where she’s helping independent providers thrive with the support, structure, and freedom they need to build successful, balanced businesses.

Connect with Bridgette on LinkedIn

Follow Belvara Collection on Instagram @belvaracollective

Eva Sheie
Founder & CEO of The Axis

With two decades of healthcare marketing experience, Eva Sheie is a startup veteran, content strategist, and podcast producer. As founder of The Axis, she helps people navigate complex medical decisions through insightful podcasts.

Learn more about The Axis

Follow @axispodcasts on Instagram

Follow The Axis on LinkedIn

Connect with Eva on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at 2141aesthetics,aesthetics+sales,ai,business+management,cosmetic+surgery,financing,hubspot,lead+conversion,medical+aesthetics,patient+care,patient+care+coordinator,patient+experience,patientfi,patient+financing,payment+plans,pcc,plastic+surgeryfalse42fullThe Hidden Cost of Bad Industry Partnershipshttps://www.practicelandpodcast.com/the-hidden-cost-of-bad-industry-partnerships/
Keri shares how Dr. Shim Ching’s million-strong Instagram following attracts patients from around the world, and why genuine, human support from vendors matters more than flashy promises. The group breaks down how lean, well-integrated tech systems speed up lead flow and response time, while bloated or misaligned platforms bog down teams and frustrate patients.

They also explore the softer red flags—like templated marketing, exclusivity clauses, or “partner” campaigns that don’t actually fit your audience.

The best partnerships protect your brand, align with your patient experience, and make life easier for both your team and your patients. Everything else is noise disguised as opportunity.

GUESTS

Keri Choy
Director of Surgical Services, Asia Pacific Aesthetics

Keri Choy leads surgical services at Asia Pacific Aesthetics in Honolulu, helping one of the busiest destination practices serve patients from the mainland US, Canada, Australia, Guam, Japan and beyond. A former surgical consultant, she’s all about patient-first systems, fast human support (not chatbots), and partner tools that lighten the team’s load and play nice with legacy EMRs.

Email Keri directly at keri@drshimching.com

Learn more about Dr. Shim Ching Asia Pacific Aesthetics

Follow Dr. Shim Ching on Instagram @shimchingmd

Follow Asia Pacific Aesthetics on Instagram @asiapacificaesthetics

Eva Sheie
Founder & CEO of The Axis

With two decades of healthcare marketing experience, Eva Sheie is a startup veteran, content strategist, and podcast producer. As founder of The Axis, she helps people navigate complex medical decisions through insightful podcasts.

Learn more about The Axis

Follow @axispodcasts on Instagram

Follow The Axis and connect with Eva on LinkedIn

Heather Hughes Hardy
Aesthetics Sales Specialist

Heather’s passion for making aesthetic practices run smoothly has led her to find ways to improve efficiency, simplify things, and build great relationships within the wellness world. As she's grown in her career, she's developed a unique mix of business and management skills, along with a deep understanding of how things work in the aesthetics industry.

Follow Heather on Instagram @heatherhugheshardy or connect with Heather on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/68823647Tue, 02 Dec 2025 12:00:08 +0000PatientFiIn the aesthetics industry, vendor partnerships can amplify your growth—or quietly drain your time, budget, and brand. Andrea Watkins sits down with marketing strategist Eva Sheie, conversion expert Heather Hughes Hardy, and Asia Pacific Aesthetics’...
Keri shares how Dr. Shim Ching’s million-strong Instagram following attracts patients from around the world, and why genuine, human support from vendors matters more than flashy promises. The group breaks down how lean, well-integrated tech systems speed up lead flow and response time, while bloated or misaligned platforms bog down teams and frustrate patients.

They also explore the softer red flags—like templated marketing, exclusivity clauses, or “partner” campaigns that don’t actually fit your audience.

The best partnerships protect your brand, align with your patient experience, and make life easier for both your team and your patients. Everything else is noise disguised as opportunity.

GUESTS

Keri Choy
Director of Surgical Services, Asia Pacific Aesthetics

Keri Choy leads surgical services at Asia Pacific Aesthetics in Honolulu, helping one of the busiest destination practices serve patients from the mainland US, Canada, Australia, Guam, Japan and beyond. A former surgical consultant, she’s all about patient-first systems, fast human support (not chatbots), and partner tools that lighten the team’s load and play nice with legacy EMRs.

Email Keri directly at keri@drshimching.com

Learn more about Dr. Shim Ching Asia Pacific Aesthetics

Follow Dr. Shim Ching on Instagram @shimchingmd

Follow Asia Pacific Aesthetics on Instagram @asiapacificaesthetics

Eva Sheie
Founder & CEO of The Axis

With two decades of healthcare marketing experience, Eva Sheie is a startup veteran, content strategist, and podcast producer. As founder of The Axis, she helps people navigate complex medical decisions through insightful podcasts.

Learn more about The Axis

Follow @axispodcasts on Instagram

Follow The Axis and connect with Eva on LinkedIn

Heather Hughes Hardy
Aesthetics Sales Specialist

Heather’s passion for making aesthetic practices run smoothly has led her to find ways to improve efficiency, simplify things, and build great relationships within the wellness world. As she's grown in her career, she's developed a unique mix of business and management skills, along with a deep understanding of how things work in the aesthetics industry.

Follow Heather on Instagram @heatherhugheshardy or connect with Heather on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at 2786aesthetics,aesthetics+practice,brand+identity,business+management,business+strategy,cosmetic+surgery,digital+marketing,emrs,financing,marketing,marketing+strategies,medical+aesthetics,partnership+marketing,partnerships,patientfi,patient+financing,plastic+surgery,vendor+relationshipsfalse41fullHow to Survive (and Thrive) When Your Leader’s in a Moodhttps://www.practicelandpodcast.com/how-to-survive-and-thrive-when-your-leaders-in-a-mood/
From adjusting your own tone and energy to keeping communication open, they share why emotional intelligence matters just as much as skill in an aesthetic practice. And when it comes to bringing up problems, never walk into a meeting with your leader without 2–3 solutions ready. Preparation is your best defense against tension.

Find out how to anticipate needs, prevent conflicts, and show up with the kind of positive energy that improves team dynamics even on icky days. Because the right communication doesn’t just smooth over challenges—it builds stronger relationships with your leaders and keeps the whole practice running seamlessly.

GUEST

Allison Petriella
Plastic Surgery | MedSpa Consultant & Sales Expert

Alli is a results-driven SAAS sales professional and consultant with 12+ years of experience helping healthcare and aesthetics practices grow through technology, strategy, and process optimization. She specializes in guiding practices to overcome operational challenges and maximize growth by leveraging cutting-edge software solutions.

Connect with Alli on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/68724085Tue, 25 Nov 2025 12:00:09 +0000PatientFiA leader’s mood sets the tone for the whole team, and if they’re having an off day, you’ll feel it. But always remember that it’s not about you. Andrea and Alli break down how to navigate those tricky moments with grace, positivity, and a little...
From adjusting your own tone and energy to keeping communication open, they share why emotional intelligence matters just as much as skill in an aesthetic practice. And when it comes to bringing up problems, never walk into a meeting with your leader without 2–3 solutions ready. Preparation is your best defense against tension.

Find out how to anticipate needs, prevent conflicts, and show up with the kind of positive energy that improves team dynamics even on icky days. Because the right communication doesn’t just smooth over challenges—it builds stronger relationships with your leaders and keeps the whole practice running seamlessly.

GUEST

Allison Petriella
Plastic Surgery | MedSpa Consultant & Sales Expert

Alli is a results-driven SAAS sales professional and consultant with 12+ years of experience helping healthcare and aesthetics practices grow through technology, strategy, and process optimization. She specializes in guiding practices to overcome operational challenges and maximize growth by leveraging cutting-edge software solutions.

Connect with Alli on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird
Theme music: Full...]]>1671aesthetic+practice,aesthetics,business+management,conflict+resolution,cosmetic+surgery,difficult+bosses,emotional+intelligence,financing,leadership,medical+aesthetics,patientfi,patient+financing,plastic+surgery,practice+management,professional+relationships,team+dynamics,workplace+culturefalse40fullThe Words That Open Walletshttps://www.practicelandpodcast.com/the-words-that-open-wallets/
At La Jolla Cosmetic Surgery Centre, one small change in language—using the “EASE” method—led to a 58% jump in financing applications and completely transformed the way the team approached affordability.

Blake Lucas brings together Eva Sheie, Bridgette DeBrino, and Janelle Robinson, COO of LJCSC, to share how practices can build a culture that embraces change, strengthen trust through transparency, and create happier patient outcomes.

Listen for a fresh take on how transparency builds trust, how confident teams create confident patients, and how the right words can turn a tough conversation into a moment of connection.

GUESTS

Janelle Robinson
Chief Operating Officer at LJCSC

Janelle keeps things running smoothly at La Jolla Cosmetic Surgery Centre. She's in charge of the day-to-day operations, from handling patient financing to making sure everything is in place for patients to receive top-notch care.

Learn more about Janelle and connect with Janelle on LinkedIn, or hear her on the La Jolla Cosmetic Podcast talking directly to patients about financing

Bridgette DeBrino
Chief Executive Officer, Belvara Collective

Bridgette Debrino is a seasoned aesthetics professional with over 15 years of experience spanning clinical care, marketing, and operations. Her career began behind the treatment chair and evolved into leadership roles that shaped the growth of top practices in South Florida. Today, she brings that same passion and expertise to Belvara Collection, where she’s helping independent providers thrive with the support, structure, and freedom they need to build successful, balanced businesses.

Connect with Bridgette on LinkedIn

Follow Belvara Collection on Instagram @belvaracollective

Eva Sheie
Founder & CEO of The Axis

With two decades of healthcare marketing experience, Eva Sheie is a startup veteran, content strategist, and podcast producer. As founder of The Axis, she helps people navigate complex medical decisions through insightful podcasts.

Learn more about The Axis

Follow @axispodcasts on Instagram

Follow The Axis on LinkedIn

Connect with Eva on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/68607096Tue, 18 Nov 2025 12:00:09 +0000PatientFiTalking about money in a consult can make even the most confident coordinator hesitate. But what if that moment didn’t have to feel awkward at all? At La Jolla Cosmetic Surgery Centre, one small change in language—using the “EASE” method—led to a 58%...
At La Jolla Cosmetic Surgery Centre, one small change in language—using the “EASE” method—led to a 58% jump in financing applications and completely transformed the way the team approached affordability.

Blake Lucas brings together Eva Sheie, Bridgette DeBrino, and Janelle Robinson, COO of LJCSC, to share how practices can build a culture that embraces change, strengthen trust through transparency, and create happier patient outcomes.

Listen for a fresh take on how transparency builds trust, how confident teams create confident patients, and how the right words can turn a tough conversation into a moment of connection.

GUESTS

Janelle Robinson
Chief Operating Officer at LJCSC

Janelle keeps things running smoothly at La Jolla Cosmetic Surgery Centre. She's in charge of the day-to-day operations, from handling patient financing to making sure everything is in place for patients to receive top-notch care.

Learn more about Janelle and connect with Janelle on LinkedIn, or hear her on the La Jolla Cosmetic Podcast talking directly to patients about financing

Bridgette DeBrino
Chief Executive Officer, Belvara Collective

Bridgette Debrino is a seasoned aesthetics professional with over 15 years of experience spanning clinical care, marketing, and operations. Her career began behind the treatment chair and evolved into leadership roles that shaped the growth of top practices in South Florida. Today, she brings that same passion and expertise to Belvara Collection, where she’s helping independent providers thrive with the support, structure, and freedom they need to build successful, balanced businesses.

Connect with Bridgette on LinkedIn

Follow Belvara Collection on Instagram @belvaracollective

Eva Sheie
Founder & CEO of The Axis

With two decades of healthcare marketing experience, Eva Sheie is a startup veteran, content strategist, and podcast producer. As founder of The Axis, she helps people navigate complex medical decisions through insightful podcasts.

Learn more about The Axis

Follow @axispodcasts on Instagram

Follow The Axis on LinkedIn

Connect with Eva on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at 2979aesthetics,approach,business+management,change+management,cosmetic+surgery,ease,financing,marketing+strategies,medical+aesthetics,money+conversations,patientfi,patient+financing,patient+satisfaction,payment+plans,plastic+surgery,practice+growth,team+culture,transparencyfalse39fullWhen Loyalty Crosses the Linehttps://www.practicelandpodcast.com/when-loyalty-crosses-the-line/
Letting “frequent flyers” bend boundaries only creates chaos for the whole team. Great service doesn’t mean letting patients run the show—it means keeping standards high for everyone.

Heather Hughes-Hardy breaks down how to reset expectations without losing a valuable relationship.

GUEST

Heather Hughes Hardy, RN
Aesthetics Sales Specialist

Heather’s passion for making aesthetic practices run smoothly has led her to find ways to improve efficiency, simplify things, and build great relationships within the wellness world. As she's grown in her career, she's developed a unique mix of business and management skills, along with a deep understanding of how things work in the aesthetics industry.

Follow Heather on Instagram @heatherhugheshardy or connect with Heather on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Daniel Croeser, Spencer Clarkson
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io

]]>https://api.spreaker.com/episode/68502443Tue, 11 Nov 2025 12:00:09 +0000PatientFiSome patients are so loyal, they start to feel like friends. But loyalty can have a dark side when personal-professional boundary lines blur. Letting “frequent flyers” bend boundaries only creates chaos for the whole team. Great service doesn’t mean...
Letting “frequent flyers” bend boundaries only creates chaos for the whole team. Great service doesn’t mean letting patients run the show—it means keeping standards high for everyone.

Heather Hughes-Hardy breaks down how to reset expectations without losing a valuable relationship.

GUEST

Heather Hughes Hardy, RN
Aesthetics Sales Specialist

Heather’s passion for making aesthetic practices run smoothly has led her to find ways to improve efficiency, simplify things, and build great relationships within the wellness world. As she's grown in her career, she's developed a unique mix of business and management skills, along with a deep understanding of how things work in the aesthetics industry.

Follow Heather on Instagram @heatherhugheshardy or connect with Heather on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Daniel Croeser, Spencer Clarkson
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io

]]>872aesthetics,business+management,cosmetic+surgery,financing,injector,medical+aesthetics,patient+care,patient+experience,patientfi,patient+financing,patient+loyalty,plastic+surgeryfalse38fullRecession-Proof Revenue: Inside a PCC’s 90% Conversion Ratehttps://www.practicelandpodcast.com/recession-proof-revenue-inside-a-pccs-90-conversion-rate/
PatientFi’s Blake Lucas sits down with Heather Hughes-Hardy (CORE IT Method), Eva Sheie (The Axis), and Stephanie Deswert (PCC at Berks Plastic Surgery) for a behind-the-scenes conversation on how top practices are staying profitable when patient flow slows.

Heather reframes downtime as your biggest growth window, Stephanie shares how she keeps an 80 to 90 percent consult-to-surgery conversion rate without pushing, and Eva breaks down how authentic content builds trust before the first call.

Blake ties it all together with what every practice needs to hear right now: why mastering the money talk isn’t about selling, it’s about reducing fear, building confidence, and protecting your bottom line. Listen for insights that turn slow seasons into your most strategic months yet.

GUESTS
Stephanie Deswert
Patient Care Coordinator at Berks Plastic Surgery

Stephanie Deswert is the lead patient care coordinator at Berks Plastic Surgery. With a warm, relationship-first approach, she connects deeply with patients—blending empathy, education, and practical financing guidance to help them feel confident in their treatment decisions.

Connect with Stephanie on LinkedIn

Learn more about Berks Plastic Surgery

Follow Berks Plastic Surgery on Instagram @berksplasticsurgery

Heather Hughes Hardy
Aesthetics Sales Specialist

Heather’s passion for making aesthetic practices run smoothly has led her to find ways to improve efficiency, simplify things, and build great relationships within the wellness world. As she's grown in her career, she's developed a unique mix of business and management skills, along with a deep understanding of how things work in the aesthetics industry.

Follow Heather on Instagram @heatherhugheshardy or connect with Heather on LinkedIn

Eva Sheie
Founder & CEO of The Axis

With two decades of healthcare marketing experience, Eva Sheie is a startup veteran, content strategist, and podcast producer. As founder of The Axis, she helps people navigate complex medical decisions through insightful podcasts.

Learn more about The Axis

Follow @axispodcasts on Instagram

Follow The Axis on LinkedIn

Connect with Eva on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/68402154Tue, 04 Nov 2025 12:00:09 +0000PatientFiYou know those times when the phones get quiet and everyone starts to worry? This is the episode you’ll want your whole team to hear before that happens. PatientFi’s Blake Lucas sits down with Heather Hughes-Hardy (CORE IT Method), Eva Sheie (The...
PatientFi’s Blake Lucas sits down with Heather Hughes-Hardy (CORE IT Method), Eva Sheie (The Axis), and Stephanie Deswert (PCC at Berks Plastic Surgery) for a behind-the-scenes conversation on how top practices are staying profitable when patient flow slows.

Heather reframes downtime as your biggest growth window, Stephanie shares how she keeps an 80 to 90 percent consult-to-surgery conversion rate without pushing, and Eva breaks down how authentic content builds trust before the first call.

Blake ties it all together with what every practice needs to hear right now: why mastering the money talk isn’t about selling, it’s about reducing fear, building confidence, and protecting your bottom line. Listen for insights that turn slow seasons into your most strategic months yet.

GUESTS
Stephanie Deswert
Patient Care Coordinator at Berks Plastic Surgery

Stephanie Deswert is the lead patient care coordinator at Berks Plastic Surgery. With a warm, relationship-first approach, she connects deeply with patients—blending empathy, education, and practical financing guidance to help them feel confident in their treatment decisions.

Connect with Stephanie on LinkedIn

Learn more about Berks Plastic Surgery

Follow Berks Plastic Surgery on Instagram @berksplasticsurgery

Heather Hughes Hardy
Aesthetics Sales Specialist

Heather’s passion for making aesthetic practices run smoothly has led her to find ways to improve efficiency, simplify things, and build great relationships within the wellness world. As she's grown in her career, she's developed a unique mix of business and management skills, along with a deep understanding of how things work in the aesthetics industry.

Follow Heather on Instagram @heatherhugheshardy or connect with Heather on LinkedIn

Eva Sheie
Founder & CEO of The Axis

With two decades of healthcare marketing experience, Eva Sheie is a startup veteran, content strategist, and podcast producer. As founder of The Axis, she helps people navigate complex medical decisions through insightful podcasts.

Learn more about The Axis

Follow @axispodcasts on Instagram

Follow The Axis on LinkedIn

Connect with Eva on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at 37fullThe Subtle Art of Not Losing Your Cool (Even When Patients Do)https://www.practicelandpodcast.com/the-subtle-art-of-not-losing-your-cool-even-when-patients-do/
Andrea and Alli are back to talk about what really happens when emotions run high behind the front desk. From the “I just want a breast aug” caller who actually needs a lift and augmentation, to the tense moment someone mentions being “botched,” they’ve seen it all.

Learn how to spot red flags early, stay calm under pressure, and turn tricky conversations into trust-building moments. And when it’s clear someone just isn’t a fit, they’ll walk you through how to handle it gracefully—protecting your boundaries, your time, and your team.

GUEST

Allison Petriella
Plastic Surgery | MedSpa Consultant & Sales Expert

Alli is a results-driven SAAS sales professional and consultant with 12+ years of experience helping healthcare and aesthetics practices grow through technology, strategy, and process optimization. She specializes in guiding practices to overcome operational challenges and maximize growth by leveraging cutting-edge software solutions.

Connect with Alli on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/68303933Tue, 28 Oct 2025 11:00:08 +0000PatientFiYou can usually tell within the first few minutes of a call when a patient might be a challenge. It’s not always attitude. Sometimes it’s nerves, expectations, or a few too many Google searches. Either way, how you handle those first moments can shape...
Andrea and Alli are back to talk about what really happens when emotions run high behind the front desk. From the “I just want a breast aug” caller who actually needs a lift and augmentation, to the tense moment someone mentions being “botched,” they’ve seen it all.

Learn how to spot red flags early, stay calm under pressure, and turn tricky conversations into trust-building moments. And when it’s clear someone just isn’t a fit, they’ll walk you through how to handle it gracefully—protecting your boundaries, your time, and your team.

GUEST

Allison Petriella
Plastic Surgery | MedSpa Consultant & Sales Expert

Alli is a results-driven SAAS sales professional and consultant with 12+ years of experience helping healthcare and aesthetics practices grow through technology, strategy, and process optimization. She specializes in guiding practices to overcome operational challenges and maximize growth by leveraging cutting-edge software solutions.

Connect with Alli on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland...]]>2201aesthetics,breast+augmentation,breast+lift,business+management,cosmetic+surgery,financing,liposuction,medical+aesthetics,patient+care,patient+experience,patientfi,patient+financing,plastic+surgeryfalse36fullWhen Patients Assume I Have No Experience Because I Look Too Younghttps://www.practicelandpodcast.com/when-patients-assume-i-have-no-experience-because-i-look-too-young/
Over time, she’s learned how to respond with confidence and ease by reframing the conversation around expertise, emphasizing that it’s not just about years in the industry—it’s about skill, results, and volume of practice.

GUEST

Jenna Hennig, RN, Aesthetic Injector
Austin Plastic Surgeon

Now a seasoned aesthetic injector, Jenna’s career started in women's health as an L&D nurse. Her specialties include facial balancing, tackling cellulite, combining different treatments for high-impact results, reducing sweat, melting away fat, and using biostimulators to fight aging and tighten skin.

Follow Jenna on Instagram @austinbeautyboss or connect with Jenna on LinkedIn

Follow Jenna’s team on Instagram @austinplasticsurgeon

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Daniel Croeser, Spencer Clarkson
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/68217832Tue, 21 Oct 2025 11:00:08 +0000PatientFiEvery day, Jenna Hennig is asked about her age. She used to get nervous when patients questioned her age or experience. Over time, she’s learned how to respond with confidence and ease by reframing the conversation around expertise, emphasizing that...
Over time, she’s learned how to respond with confidence and ease by reframing the conversation around expertise, emphasizing that it’s not just about years in the industry—it’s about skill, results, and volume of practice.

GUEST

Jenna Hennig, RN, Aesthetic Injector
Austin Plastic Surgeon

Now a seasoned aesthetic injector, Jenna’s career started in women's health as an L&D nurse. Her specialties include facial balancing, tackling cellulite, combining different treatments for high-impact results, reducing sweat, melting away fat, and using biostimulators to fight aging and tighten skin.

Follow Jenna on Instagram @austinbeautyboss or connect with Jenna on LinkedIn

Follow Jenna’s team on Instagram @austinplasticsurgeon

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Daniel Croeser, Spencer Clarkson
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>409aesthetic+injector,aesthetic+nurse,aesthetic+practices,aesthetics,age+perceptions,confidence,expertise,imposter+syndrome,injector,patient+trustfalse35fullDealing With Difficult Coworkershttps://www.practicelandpodcast.com/dealing-with-difficult-coworkers/
From coworkers with tough communication styles to those who seem to always make your job harder, one person can throw off the whole vibe.

Creating a culture of appreciation and accountability is everything. When internal issues go unchecked—or worse, get whispered about in the break room—it chips away at trust and productivity. But there is a way to handle it without fueling the drama.

Andrea and Alli share how you can set boundaries, protect your energy, and have those hard conversations without it derailing your day (or your life) and be a team that truly works together.

GUEST

Allison Petriella
Plastic Surgery | MedSpa Consultant & Sales Expert

Alli is a results-driven SAAS sales professional and consultant with 12+ years of experience helping healthcare and aesthetics practices grow through technology, strategy, and process optimization. She specializes in guiding practices to overcome operational challenges and maximize growth by leveraging cutting-edge software solutions.

Connect with Alli on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/68083059Tue, 14 Oct 2025 11:00:08 +0000PatientFiIn fast-paced aesthetic practices full of women, it’s normal for there to be some friction. But when team dynamics get tense, it’s up to leadership to set the tone. From coworkers with tough communication styles to those who seem to always make your...
From coworkers with tough communication styles to those who seem to always make your job harder, one person can throw off the whole vibe.

Creating a culture of appreciation and accountability is everything. When internal issues go unchecked—or worse, get whispered about in the break room—it chips away at trust and productivity. But there is a way to handle it without fueling the drama.

Andrea and Alli share how you can set boundaries, protect your energy, and have those hard conversations without it derailing your day (or your life) and be a team that truly works together.

GUEST

Allison Petriella
Plastic Surgery | MedSpa Consultant & Sales Expert

Alli is a results-driven SAAS sales professional and consultant with 12+ years of experience helping healthcare and aesthetics practices grow through technology, strategy, and process optimization. She specializes in guiding practices to overcome operational challenges and maximize growth by leveraging cutting-edge software solutions.

Connect with Alli on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis:1087aesthetics,aesthetics+practice,business+management,business+success,cosmetic+surgery,financing,leadership,medical+aesthetics,patientfi,patient+financing,plastic+surgery,team+culture,workplace+culture,workplace+dramafalse34fullTips and Tricks for Effortless, Profitable Eventshttps://www.practicelandpodcast.com/tips-and-tricks-for-effortless-profitable-events/
Aaron Toly reframes events from “cost centers” into high-ROI investments with strategies that get patients lined up around the block.

From how to get funds from your reps to the secrets of keeping guests moving through the building—while spending—you’ll learn how to design events that scale and grow.

If you want to host events that feel effortless but drive serious return, this one’s for you.

GUEST
Aaron Toly
Chief Operating Officer at Savannah Facial Plastic Surgery

Aaron Toly is the COO of Savannah Facial Plastic Surgery. He started his career in finance, helping scale one of the first ETF companies from $4 billion to $500 billion in assets, before shifting into corporate strategy and eventually small business. Now, he puts that experience to work helping facial plastic surgeons grow thriving practices, a path he never expected, but one he’s loved every step of the way.

Connect with Aaron on LinkedIn

Learn more about Savannah Facial Plastic Surgery

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Daniel Croeser and Spencer Clarkson
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io

]]>https://api.spreaker.com/episode/67991480Tue, 07 Oct 2025 11:00:08 +0000PatientFiPatient events are risky because if you fail, it’s an expensive, time-consuming, and overwhelming mistake. But what if events could be your most reliable growth engine? Aaron Toly reframes events from “cost centers” into high-ROI investments with...
Aaron Toly reframes events from “cost centers” into high-ROI investments with strategies that get patients lined up around the block.

From how to get funds from your reps to the secrets of keeping guests moving through the building—while spending—you’ll learn how to design events that scale and grow.

If you want to host events that feel effortless but drive serious return, this one’s for you.

GUEST
Aaron Toly
Chief Operating Officer at Savannah Facial Plastic Surgery

Aaron Toly is the COO of Savannah Facial Plastic Surgery. He started his career in finance, helping scale one of the first ETF companies from $4 billion to $500 billion in assets, before shifting into corporate strategy and eventually small business. Now, he puts that experience to work helping facial plastic surgeons grow thriving practices, a path he never expected, but one he’s loved every step of the way.

Connect with Aaron on LinkedIn

Learn more about Savannah Facial Plastic Surgery

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Daniel Croeser and Spencer Clarkson
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of...]]>1809aesthetic+practice,aesthetics,budgeting,business+growth,business+management,cosmetic+surgery,event+management,event+planning,financing,marketing,medical+aesthetics,patient+engagement,patientfi,patient+financing,plastic+surgery,practice+growth,revenue+growth,risk+aversion,strategic+planningfalse33fullThe Real Reasons Behind Price Objectionshttps://www.practicelandpodcast.com/the-real-reasons-behind-price-objections/
Heather Hughes Hardy and Jenna Hennig share what questions to ask to uncover what’s really holding them back and get the real reasons behind price objections.

GUESTS

Heather Hughes Hardy
Aesthetics Sales Specialist

Heather’s passion for making aesthetic practices run smoothly has led her to find ways to improve efficiency, simplify things, and build great relationships within the wellness world. As she's grown in her career, she's developed a unique mix of business and management skills, along with a deep understanding of how things work in the aesthetics industry.

Follow Heather on Instagram @heatherhugheshardy or connect with Heather on LinkedIn

Jenna Hennig, RN, Aesthetic Injector
Austin Plastic Surgeon

Now a seasoned aesthetic injector, Jenna’s career started in women's health as an L&D nurse. Her specialties include facial balancing, tackling cellulite, combining different treatments for high-impact results, reducing sweat, melting away fat, and using biostimulators to fight aging and tighten skin.

Follow Jenna on Instagram @austinbeautyboss or connect with Jenna on LinkedIn

Follow Jenna’s team on Instagram @austinplasticsurgeon

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Daniel Croeser and Spencer Clarkson
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/67925303Tue, 30 Sep 2025 11:00:08 +0000PatientFiWhen you reach the end of a consultation and someone declines your pitch because of the price, it’s almost never about the price. Understanding emotional drivers is key to closing the sale, and it’s your job to handle objections with confidence and...
Heather Hughes Hardy and Jenna Hennig share what questions to ask to uncover what’s really holding them back and get the real reasons behind price objections.

GUESTS

Heather Hughes Hardy
Aesthetics Sales Specialist

Heather’s passion for making aesthetic practices run smoothly has led her to find ways to improve efficiency, simplify things, and build great relationships within the wellness world. As she's grown in her career, she's developed a unique mix of business and management skills, along with a deep understanding of how things work in the aesthetics industry.

Follow Heather on Instagram @heatherhugheshardy or connect with Heather on LinkedIn

Jenna Hennig, RN, Aesthetic Injector
Austin Plastic Surgeon

Now a seasoned aesthetic injector, Jenna’s career started in women's health as an L&D nurse. Her specialties include facial balancing, tackling cellulite, combining different treatments for high-impact results, reducing sweat, melting away fat, and using biostimulators to fight aging and tighten skin.

Follow Jenna on Instagram @austinbeautyboss or connect with Jenna on LinkedIn

Follow Jenna’s team on Instagram @austinplasticsurgeon

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience...]]>1083aesthetic+practices,aesthetic+treatments,financing,financing+options,patient+consultations,patient+financing,price+education,price+objections,revenue+growth,sales+strategiesfalse32fullAre You Being Paid What You’re Worth?https://www.practicelandpodcast.com/are-you-being-paid-what-youre-worth/
Business consultant Jessica Hunter—who’s spent the last 10 years working closely with the financials of 75+ clinics—shares the right way to think about earning more.

She explains why compensation can feel like the wild west, what practices really spend on overhead, and how to position yourself for growth by delivering value that can’t be overlooked.

From hourly vs. commission models to KPIs that highlight your impact at the front desk or as a PCC, Jessica lays out what a fair, transparent, and profitable pay plan should look like and how to confidently advocate for your worth.

GUEST

Jessica Hunter
Medical Aesthetics Business Consultant, Founder & CEO, Hunter Consulting

Jessica Hunter is the Founder & CEO of Hunter Consulting and Head of Consulting at Aesthetic Brokers, where she helps medical aesthetic clinics grow smarter and stronger. She’s partnered with more than 75 clinics across Canada and the U.S., guiding them to boost profits, streamline operations, and build lasting success.

Known for her energy, straightforward approach, and genuine care, Jessica believes the best advice comes from truly understanding each business, especially its financial health and unique challenges.

Learn more about Hunter Consulting Service

Follow Jessica on Instagram @hunterconsulting_

Connect with Jessica on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/67822999Tue, 23 Sep 2025 11:00:07 +0000PatientFi“How much should you be making in your role at an aesthetic practice?” It’s the question everyone has, but few actually know the answer. Business consultant Jessica Hunter—who’s spent the last 10 years working closely with the financials of 75+...
Business consultant Jessica Hunter—who’s spent the last 10 years working closely with the financials of 75+ clinics—shares the right way to think about earning more.

She explains why compensation can feel like the wild west, what practices really spend on overhead, and how to position yourself for growth by delivering value that can’t be overlooked.

From hourly vs. commission models to KPIs that highlight your impact at the front desk or as a PCC, Jessica lays out what a fair, transparent, and profitable pay plan should look like and how to confidently advocate for your worth.

GUEST

Jessica Hunter
Medical Aesthetics Business Consultant, Founder & CEO, Hunter Consulting

Jessica Hunter is the Founder & CEO of Hunter Consulting and Head of Consulting at Aesthetic Brokers, where she helps medical aesthetic clinics grow smarter and stronger. She’s partnered with more than 75 clinics across Canada and the U.S., guiding them to boost profits, streamline operations, and build lasting success.

Known for her energy, straightforward approach, and genuine care, Jessica believes the best advice comes from truly understanding each business, especially its financial health and unique challenges.

Learn more about Hunter Consulting Service

Follow Jessica on Instagram @hunterconsulting_

Connect with Jessica on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III...]]>2768aesthetics,business+consultant,business+management,commission,compensation,cosmetic+surgery,financing,front+desk,goods+and+services,gross+profit,kpis,lead+conversion,marketing,medical+aesthetics,net+profit,patient+care+coordinator,patientfi,patient+financing,pcc,plastic+surgeryfalse31fullThe 1 Simple Policy That Will Instantly Improve Your Cancellation Ratehttps://www.practicelandpodcast.com/the-1-simple-policy-that-will-instantly-improve-your-cancellation-rate/
Including an expiration date on quotes adds gentle urgency, encourages commitment, and protects you if your prices change down the road. And when it comes to cancellations, vague policies open the door for excuses. A firm, consistent approach helps patients take their appointments (and your time) seriously.

Find out why bundling fees simplifies decisions, why exceptions almost always backfire, and how clear communication from the start keeps your schedule full and your patients committed.

Whether it’s reducing no-shows or reinforcing the value of your provider’s time, a strong financial policy does more than protect the practice—it keeps everything running smoothly.

GUEST

Allison Petriella
Plastic Surgery | MedSpa Consultant & Sales Expert

Alli is a results-driven SAAS sales professional and consultant with 12+ years of experience helping healthcare and aesthetics practices grow through technology, strategy, and process optimization. She specializes in guiding practices to overcome operational challenges and maximize growth by leveraging cutting-edge software solutions.

Connect with Alli on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/67769441Tue, 16 Sep 2025 11:00:08 +0000PatientFiNot having a clear financial policy is asking for trouble. To help protect your schedule and convert more patients, Andrea Watkins and Alli Petriella share exactly what to include in your financial policy, where to introduce it, and how to talk about...
Including an expiration date on quotes adds gentle urgency, encourages commitment, and protects you if your prices change down the road. And when it comes to cancellations, vague policies open the door for excuses. A firm, consistent approach helps patients take their appointments (and your time) seriously.

Find out why bundling fees simplifies decisions, why exceptions almost always backfire, and how clear communication from the start keeps your schedule full and your patients committed.

Whether it’s reducing no-shows or reinforcing the value of your provider’s time, a strong financial policy does more than protect the practice—it keeps everything running smoothly.

GUEST

Allison Petriella
Plastic Surgery | MedSpa Consultant & Sales Expert

Alli is a results-driven SAAS sales professional and consultant with 12+ years of experience helping healthcare and aesthetics practices grow through technology, strategy, and process optimization. She specializes in guiding practices to overcome operational challenges and maximize growth by leveraging cutting-edge software solutions.

Connect with Alli on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen...]]>2239aesthetics,business+management,consultation+fees,cosmetic+surgery,financial+policies,financing,healthcare+policies,insurance,medical+aesthetics,patient+communication,patientfi,patient+financing,plastic+surgery,practice+managementfalse30fullNavigating the 100-Question Patienthttps://www.practicelandpodcast.com/navigating-the-100-question-patient/
Heather Hughes Hardy and Jenna Hennig help us understand why someone might be a “100-question patient” and navigate these challenging consultations with grace.

Learn how to bring structure and emotional pacing into your conversations, pre-handle common objections, and keep the conversation on track without making the patient feel rushed or dismissed.

GUESTS

Heather Hughes Hardy
Aesthetics Sales Specialist

Heather’s passion for making aesthetic practices run smoothly has led her to find ways to improve efficiency, simplify things, and build great relationships within the wellness world. As she's grown in her career, she's developed a unique mix of business and management skills, along with a deep understanding of how things work in the aesthetics industry.

Follow Heather on Instagram @heatherhugheshardy or connect with Heather on LinkedIn

Jenna Hennig, RN, Aesthetic Injector
Austin Plastic Surgeon

Now a seasoned aesthetic injector, Jenna’s career started in women's health as an L&D nurse. Her specialties include facial balancing, tackling cellulite, combining different treatments for high-impact results, reducing sweat, melting away fat, and using biostimulators to fight aging and tighten skin.

Follow Jenna on Instagram @austinbeautyboss or connect with Jenna on LinkedIn

Follow Jenna’s team on Instagram @austinplasticsurgeon

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Daniel Croeser and Spencer Clarkson
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/67637192Tue, 09 Sep 2025 11:00:08 +0000PatientFiSome patients have one or two questions. Others have a hundred… Heather Hughes Hardy and Jenna Hennig help us understand why someone might be a “100-question patient” and navigate these challenging consultations with grace. Learn how to bring...
Heather Hughes Hardy and Jenna Hennig help us understand why someone might be a “100-question patient” and navigate these challenging consultations with grace.

Learn how to bring structure and emotional pacing into your conversations, pre-handle common objections, and keep the conversation on track without making the patient feel rushed or dismissed.

GUESTS

Heather Hughes Hardy
Aesthetics Sales Specialist

Heather’s passion for making aesthetic practices run smoothly has led her to find ways to improve efficiency, simplify things, and build great relationships within the wellness world. As she's grown in her career, she's developed a unique mix of business and management skills, along with a deep understanding of how things work in the aesthetics industry.

Follow Heather on Instagram @heatherhugheshardy or connect with Heather on LinkedIn

Jenna Hennig, RN, Aesthetic Injector
Austin Plastic Surgeon

Now a seasoned aesthetic injector, Jenna’s career started in women's health as an L&D nurse. Her specialties include facial balancing, tackling cellulite, combining different treatments for high-impact results, reducing sweat, melting away fat, and using biostimulators to fight aging and tighten skin.

Follow Jenna on Instagram @austinbeautyboss or connect with Jenna on LinkedIn

Follow Jenna’s team on Instagram @austinplasticsurgeon

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the...]]>874aesthetic+practices,aesthetics,communication+strategies,consultations,consultation+techniquesfalse29fullHelp! My Front Desk Talks Too Muchhttps://www.practicelandpodcast.com/help-my-front-desk-talks-too-much/
Warmth is essential, but if calls run long, you risk missed opportunities and dropped balls elsewhere. Andrea and Alli talk about the fine balance between building rapport and staying efficient, especially at the front desk.

Hear why training and self-awareness are so important, and learn the best way to help team members recognize their own habits and spot areas for improvement without judgment.

Listen to our previous episode with Alli, Fake it Till You Make It? Mastering the Mindset of the Front Desk

GUEST

Allison Petriella
Plastic Surgery | MedSpa Consultant & Sales Expert

Alli is a results-driven SAAS sales professional and consultant with 12+ years of experience helping healthcare and aesthetics practices grow through technology, strategy, and process optimization. She specializes in guiding practices to overcome operational challenges and maximize growth by leveraging cutting-edge software solutions.

Connect with Alli on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Ian Powell
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io]]>https://api.spreaker.com/episode/67556747Tue, 02 Sep 2025 11:00:08 +0000PatientFiA practice manager writes in to ask Andrea and Alli for help with her front desk who is wonderful with patients but struggles to keep calls brief, resulting in lost opportunities in the form of missed calls and lowered productivity. Warmth is...
Warmth is essential, but if calls run long, you risk missed opportunities and dropped balls elsewhere. Andrea and Alli talk about the fine balance between building rapport and staying efficient, especially at the front desk.

Hear why training and self-awareness are so important, and learn the best way to help team members recognize their own habits and spot areas for improvement without judgment.

Listen to our previous episode with Alli, Fake it Till You Make It? Mastering the Mindset of the Front Desk

GUEST

Allison Petriella
Plastic Surgery | MedSpa Consultant & Sales Expert

Alli is a results-driven SAAS sales professional and consultant with 12+ years of experience helping healthcare and aesthetics practices grow through technology, strategy, and process optimization. She specializes in guiding practices to overcome operational challenges and maximize growth by leveraging cutting-edge software solutions.

Connect with Alli on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart536aesthetics,business+management,cosmetic+surgery,financing,front+desk,medical+aesthetics,patientfi,patient+financing,plastic+surgeryfalse28fullMoving On Without Burning Bridgeshttps://www.practicelandpodcast.com/moving-on-without-burning-bridges/
Hear what it’s like to evolve beyond a role you’ve outgrown, how to leave with grace and your relationships intact, and what it means to lead from the heart through a big, scary transition.

Bridgette shares what led her to team up with Belvara Collection, a fresh take on the turnkey suite model for independent aesthetics pros, and how she’s helping others build thriving businesses without giving up work-life balance.

GUEST

Bridgette DeBrino
Chief Executive Officer, Belvara Collection

Bridgette Debrino is a seasoned aesthetics professional with over 15 years of experience spanning clinical care, marketing, and operations. Her career began behind the treatment chair and evolved into leadership roles that shaped the growth of top practices in South Florida. Today, she brings that same passion and expertise to Belvara Collection, where she’s helping independent providers thrive with the support, structure, and freedom they need to build successful, balanced businesses.

Connect with Bridgette on LinkedIn

Follow Belvara Collection on Instagram @belvaracollective

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Kim Buikema
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/67498496Sun, 24 Aug 2025 22:20:07 +0000PatientFiAfter 15 years at the same practice—where Bridgette DeBrino grew from clinician to operations lead—she made the tough call to walk away… not out of burnout or bitterness, but because it was simply time to change. Hear what it’s like to evolve beyond...
Hear what it’s like to evolve beyond a role you’ve outgrown, how to leave with grace and your relationships intact, and what it means to lead from the heart through a big, scary transition.

Bridgette shares what led her to team up with Belvara Collection, a fresh take on the turnkey suite model for independent aesthetics pros, and how she’s helping others build thriving businesses without giving up work-life balance.

GUEST

Bridgette DeBrino
Chief Executive Officer, Belvara Collection

Bridgette Debrino is a seasoned aesthetics professional with over 15 years of experience spanning clinical care, marketing, and operations. Her career began behind the treatment chair and evolved into leadership roles that shaped the growth of top practices in South Florida. Today, she brings that same passion and expertise to Belvara Collection, where she’s helping independent providers thrive with the support, structure, and freedom they need to build successful, balanced businesses.

Connect with Bridgette on LinkedIn

Follow Belvara Collection on Instagram @belvaracollective

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen...]]>2606aesthetics,body+contouring,business+management,career+transition,cosmetic+surgery,entrepreneurship,financing,laser+hair+removal,lasers,marketing,medical+aesthetics,patient+engagement,patientfi,patient+financing,plastic+surgery,professional+growthfalse27fullRaise Your Prices Without Fearhttps://www.practicelandpodcast.com/raise-your-prices-without-fear/
With experience working with hundreds of top practices and a proven approach to increasing prices, Erica’s insights will help you escape what she calls the pricing “rat race” and elevate your brand.

From tactics that filter bargain hunters to why you should never buy Instagram followers, Erica shares her playbook for pricing with confidence and keeping patients happy.

For do-it-yourself PR, sign up for Help a Reporter Out at helpareporter.com

GUEST

Erica Crawford
President, Influx Marketing

Erica is a seasoned public relations and digital marketing expert specializing in medical aesthetics. She helps practices grow, speaks at industry events, and leads Influx Marketing, a firm focused on aesthetic medical practice marketing.

Learn more about Influx Marketing

Follow Erica on Instagram @ericacrawford_

Follow Influx Marketing on Instagram @influxmarketing

Connect with Erica on LinkedIn

Learn more about HARO

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBEAre you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Daniel Croeser and Spencer Clarkson
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/67409399Tue, 19 Aug 2025 11:00:08 +0000PatientFiWhen the competition pushes fees down, it’s tempting to slash prices just to keep up. But Erica Crawford says, don’t do it! She reveals what it takes to reach the top of the market while others race to the bottom. With experience working with...
With experience working with hundreds of top practices and a proven approach to increasing prices, Erica’s insights will help you escape what she calls the pricing “rat race” and elevate your brand.

From tactics that filter bargain hunters to why you should never buy Instagram followers, Erica shares her playbook for pricing with confidence and keeping patients happy.

For do-it-yourself PR, sign up for Help a Reporter Out at helpareporter.com

GUEST

Erica Crawford
President, Influx Marketing

Erica is a seasoned public relations and digital marketing expert specializing in medical aesthetics. She helps practices grow, speaks at industry events, and leads Influx Marketing, a firm focused on aesthetic medical practice marketing.

Learn more about Influx Marketing

Follow Erica on Instagram @ericacrawford_

Follow Influx Marketing on Instagram @influxmarketing

Connect with Erica on LinkedIn

Learn more about HARO

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBEAre you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and 26fullPatient Body Language Signals You’re Missinghttps://www.practicelandpodcast.com/patient-body-language-signals-youre-missing/
Heather Hughes Hardy and Jenna Hennig break down how to spot the silent signals of hesitation, confusion, or discomfort, like fidgeting, shifting eyes, or sudden posture changes, and what to do when you see them.

Find out how to adapt to different personality types and create a space where patients feel safe opening up by reading body language cues and learn the secrets of reading the room to completely change the direction of a consultation.

GUESTS

Heather Hughes Hardy
Aesthetics Sales Specialist

Heather’s passion for making aesthetic practices run smoothly has led her to find ways to improve efficiency, simplify things, and build great relationships within the wellness world. As she's grown in her career, she's developed a unique mix of business and management skills, along with a deep understanding of how things work in the aesthetics industry.

Follow Heather on Instagram @heatherhugheshardy or connect with Heather on LinkedIn

Jenna Hennig, RN, Aesthetic Injector
Austin Plastic Surgeon

Now a seasoned aesthetic injector, Jenna’s career started in women's health as an L&D nurse. Her specialties include facial balancing, tackling cellulite, combining different treatments for high-impact results, reducing sweat, melting away fat, and using biostimulators to fight aging and tighten skin.

Follow Jenna on Instagram @austinbeautyboss or connect with Jenna on LinkedIn

Follow Jenna’s team on Instagram @austinplasticsurgeon

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Sydney Gladu
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/67333133Tue, 12 Aug 2025 11:00:08 +0000PatientFiPatients don’t always say what they’re feeling, but their body language gives it away. Heather Hughes Hardy and Jenna Hennig break down how to spot the silent signals of hesitation, confusion, or discomfort, like fidgeting, shifting eyes, or sudden...
Heather Hughes Hardy and Jenna Hennig break down how to spot the silent signals of hesitation, confusion, or discomfort, like fidgeting, shifting eyes, or sudden posture changes, and what to do when you see them.

Find out how to adapt to different personality types and create a space where patients feel safe opening up by reading body language cues and learn the secrets of reading the room to completely change the direction of a consultation.

GUESTS

Heather Hughes Hardy
Aesthetics Sales Specialist

Heather’s passion for making aesthetic practices run smoothly has led her to find ways to improve efficiency, simplify things, and build great relationships within the wellness world. As she's grown in her career, she's developed a unique mix of business and management skills, along with a deep understanding of how things work in the aesthetics industry.

Follow Heather on Instagram @heatherhugheshardy or connect with Heather on LinkedIn

Jenna Hennig, RN, Aesthetic Injector
Austin Plastic Surgeon

Now a seasoned aesthetic injector, Jenna’s career started in women's health as an L&D nurse. Her specialties include facial balancing, tackling cellulite, combining different treatments for high-impact results, reducing sweat, melting away fat, and using biostimulators to fight aging and tighten skin.

Follow Jenna on Instagram @austinbeautyboss or connect with Jenna on LinkedIn

Follow Jenna’s team on Instagram @austinplasticsurgeon

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style,...]]>926aesthetic+practices,aesthetics,body+language,consultation,emotional+intelligence,nonverbal+communication,patient+cues,patient+engagementfalse25fullThe Secret to High-Converting Non-Surgical Callshttps://www.practicelandpodcast.com/the-secret-to-high-converting-non-surgical-calls/
Every first impression turns into trust. That means asking the right questions to understand what the patient is looking for, making sure they’re a good fit for the treatment, and setting clear expectations about what results they can expect.

To guide patients confidently, you need to know the treatments inside and out. But it’s not just about facts—it’s about sharing your excitement for what your providers do best. When you speak with genuine enthusiasm about their work, patients feel that energy, and it builds confidence.

Andrea and Alli reveal what it really takes to turn a quick call into a well-planned, high-converting patient journey.

Listen to our previous episode with Alli, Fake it Till You Make It? Mastering the Mindset of the Front Desk

GUEST

Allison Petriella
Lead Conversion Analyst & Consultant, Studio 3 Marketing

After nine years honing her skills in the intricacies of private practice management and the nuances of plastic surgery sales, Alli dedicates her expertise to helping practices adopt the most effective strategies and conquer their operational hurdles by leveraging the power of cutting-edge software solutions.

Connect with Alli on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Ian Powell
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/67239324Tue, 05 Aug 2025 11:00:08 +0000PatientFiScheduling non-surgical appointments isn’t just about filling a spot on the calendar. It’s an opportunity to start a relationship. Every first impression turns into trust. That means asking the right questions to understand what the patient is...
Every first impression turns into trust. That means asking the right questions to understand what the patient is looking for, making sure they’re a good fit for the treatment, and setting clear expectations about what results they can expect.

To guide patients confidently, you need to know the treatments inside and out. But it’s not just about facts—it’s about sharing your excitement for what your providers do best. When you speak with genuine enthusiasm about their work, patients feel that energy, and it builds confidence.

Andrea and Alli reveal what it really takes to turn a quick call into a well-planned, high-converting patient journey.

Listen to our previous episode with Alli, Fake it Till You Make It? Mastering the Mindset of the Front Desk

GUEST

Allison Petriella
Lead Conversion Analyst & Consultant, Studio 3 Marketing

After nine years honing her skills in the intricacies of private practice management and the nuances of plastic surgery sales, Alli dedicates her expertise to helping practices adopt the most effective strategies and conquer their operational hurdles by leveraging the power of cutting-edge software solutions.

Connect with Alli on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas1307aesthetic+practice,aesthetics,business+management,candidacy,cosmetic+surgery,education,financing,front+desk,medical+aesthetics,patient+care,patientfi,patient+financing,patient+relationship,plastic+surgery,schedulingfalse24fullYour Dumbest Money Questions Answeredhttps://www.practicelandpodcast.com/your-dumbest-money-questions-answered/
Blake answers all the “dumb” questions we’re secretly asking, from how traditional medical credit cards come with hidden fees and high interest, frustrating both patients and providers. PatientFi was built to offer a friendlier, more transparent way to pay, helping patients say yes to the care they want.

Monthly payments can shift everything. When patients know they can enjoy results now and pay over time—without compounding interest or surprise penalties—they’re more likely to move forward. And it’s not just for those on a budget; even wealthy patients like keeping their cash free.

Blake breaks down what practices pay per transaction with PatientFi, how risk-based pricing works, and why offering financing early leads to happier patients and more conversions. For coordinators, it means less stress over budgets and more time booking excited patients.

Still skeptical about offering financing? Blake shares a few reality checks that might change your mind.

Book a demo for PatientFi

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi
Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing
Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Katie McMurran & Spencer Clarkson
Theme music: Full Time Job, MindmeCover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/67160268Tue, 29 Jul 2025 11:00:08 +0000PatientFiMost of us were never taught how financing actually works. We nod along when APR or compound interest comes up, hoping no one asks follow-up questions. Blake answers all the “dumb” questions we’re secretly asking, from how traditional medical credit...
Blake answers all the “dumb” questions we’re secretly asking, from how traditional medical credit cards come with hidden fees and high interest, frustrating both patients and providers. PatientFi was built to offer a friendlier, more transparent way to pay, helping patients say yes to the care they want.

Monthly payments can shift everything. When patients know they can enjoy results now and pay over time—without compounding interest or surprise penalties—they’re more likely to move forward. And it’s not just for those on a budget; even wealthy patients like keeping their cash free.

Blake breaks down what practices pay per transaction with PatientFi, how risk-based pricing works, and why offering financing early leads to happier patients and more conversions. For coordinators, it means less stress over budgets and more time booking excited patients.

Still skeptical about offering financing? Blake shares a few reality checks that might change your mind.

Book a demo for PatientFi

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi
Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing
Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Katie McMurran & Spencer Clarkson
Theme music: Full Time Job, MindmeCover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>3505aesthetics,approval+rates,apr,business+management,compounded+interest,cosmetic+surgery,credit+cards,financial+literacy,financing,interest+rate,loans,medical+aesthetics,patientfi,patient+financing,plastic+surgeryfalse23fullWhen To Walk Away From a Toxic Jobhttps://www.practicelandpodcast.com/when-to-walk-away-from-a-toxic-job/
Years went by in this toxic workplace, while Kelcy held on and hoped things would get better. But with constant micromanagement, gossip, and turnover, it only got worse. Fear and guilt kept her from walking away as the red flags piled up.

With Blake Lucas, Kelcy explains why people stay in unhealthy environments, how to recognize the signs, and what it actually takes to leave. Learn how to stop rationalizing toxicity, identify your deal breakers, and build a thoughtful, empowering exit plan.

GUEST

Kelcy Heringer
Business & Exec Accelerator

Kelcy helps high-growth companies and top-impact leaders fast-track growth. Her approach has helped 847+ people get promoted within 3-12 months, and helps hundreds of high achievers confidently grow their careers.

Connect with Kelcy on LinkedIn

Follow Kelcy on Instagram @kelcy_heringer

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Ian Powell
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/67049400Tue, 22 Jul 2025 11:00:08 +0000PatientFiIf your job is draining the life out of you, but you keep telling yourself to just “push through,” Kelcy Heringer was there too. Five years went by before she realized she was stuck in a cycle of burnout, self-doubt, and career stagnation. Years...
Years went by in this toxic workplace, while Kelcy held on and hoped things would get better. But with constant micromanagement, gossip, and turnover, it only got worse. Fear and guilt kept her from walking away as the red flags piled up.

With Blake Lucas, Kelcy explains why people stay in unhealthy environments, how to recognize the signs, and what it actually takes to leave. Learn how to stop rationalizing toxicity, identify your deal breakers, and build a thoughtful, empowering exit plan.

GUEST

Kelcy Heringer
Business & Exec Accelerator

Kelcy helps high-growth companies and top-impact leaders fast-track growth. Her approach has helped 847+ people get promoted within 3-12 months, and helps hundreds of high achievers confidently grow their careers.

Connect with Kelcy on LinkedIn

Follow Kelcy on Instagram @kelcy_heringer

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Ian Powell
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis:975aesthetics,business+management,career+advice,cosmetic+surgery,exit+strategy,medical+aesthetics,mental+health,patientfi,plastic+surgery,professional+growth,toxic+work+environment,workplace+culturefalse22fullTurning Angry Patients Into Opportunitieshttps://www.practicelandpodcast.com/turning-angry-patients-into-opportunities/
Heather Hughes Hardy and Jenna Hennig share real-world stories and proven strategies for turning tense moments into trust-building opportunities.

Role-playing tough scenarios and creating clear escalation protocols can help your whole team feel more confident and prepared when things get heated.

Learn how to validate emotions without losing authority, why staying calm is contagious, and how to handle confrontation without letting it rattle you.

GUESTS

Heather Hughes Hardy, Aesthetics Sales Specialist

Heather’s passion for making aesthetic practices run smoothly has led her to find ways to improve efficiency, simplify things, and build great relationships within the wellness world. As she's grown in her career, she's developed a unique mix of business and management skills, along with a deep understanding of how things work in the aesthetics industry.

Follow Heather on Instagram @heatherhugheshardy or connect with Heather on LinkedIn

Jenna Hennig, RN, Aesthetic Injector
Austin Plastic Surgeon

Now a seasoned aesthetic injector, Jenna’s career started in women's health as an L&D nurse. Her specialties include facial balancing, tackling cellulite, combining different treatments for high-impact results, reducing sweat, melting away fat, and using biostimulators to fight aging and tighten skin.

Follow Jenna on Instagram @austinbeautyboss or connect with Jenna on LinkedIn

Follow Jenna’s team on Instagram @austinplasticsurgeon

SHE DID WHAT?Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.
SUBSCRIBEAre you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Daniel Croeser and Spencer Clarkson
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/66978137Tue, 15 Jul 2025 11:00:07 +0000PatientFiAngry patients aren’t just upset for no reason. They’re feeling unheard, disrespected, or scared, and how you respond in those first few moments can make or break the relationship. Heather Hughes Hardy and Jenna Hennig share real-world stories and...
Heather Hughes Hardy and Jenna Hennig share real-world stories and proven strategies for turning tense moments into trust-building opportunities.

Role-playing tough scenarios and creating clear escalation protocols can help your whole team feel more confident and prepared when things get heated.

Learn how to validate emotions without losing authority, why staying calm is contagious, and how to handle confrontation without letting it rattle you.

GUESTS

Heather Hughes Hardy, Aesthetics Sales Specialist

Heather’s passion for making aesthetic practices run smoothly has led her to find ways to improve efficiency, simplify things, and build great relationships within the wellness world. As she's grown in her career, she's developed a unique mix of business and management skills, along with a deep understanding of how things work in the aesthetics industry.

Follow Heather on Instagram @heatherhugheshardy or connect with Heather on LinkedIn

Jenna Hennig, RN, Aesthetic Injector
Austin Plastic Surgeon

Now a seasoned aesthetic injector, Jenna’s career started in women's health as an L&D nurse. Her specialties include facial balancing, tackling cellulite, combining different treatments for high-impact results, reducing sweat, melting away fat, and using biostimulators to fight aging and tighten skin.

Follow Jenna on Instagram @austinbeautyboss or connect with Jenna on LinkedIn

Follow Jenna’s team on Instagram @austinplasticsurgeon

SHE DID WHAT?Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.
SUBSCRIBEAre you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff...]]>1297aesthetic+practices,aesthetics,conflict+resolution,customer+service,emotional+intelligence,healthcare+communication,patient+care,patient+pushback,patient+satisfactionfalse21fullResponding to “How Much Does It Cost?” Like a Bosshttps://www.practicelandpodcast.com/responding-to-how-much-does-it-cost-like-a-boss/
People are more price-conscious than ever, but trust needs to come before transparency. So when pricing questions come up, Andrea and Alli share exactly how to be helpful without brushing them off!

Andrea and Alli share how to handle pricing inquiries with confidence and care, what the front desk should do, and how PCCs pick up the conversation to help patients make informed decisions.

Listen to our previous episode with Alli, Fake it Till You Make It? Mastering the Mindset of the Front Desk

GUEST

Allison Petriella
Lead Conversion Analyst & Consultant, Studio 3 Marketing

After nine years honing her skills in the intricacies of private practice management and the nuances of plastic surgery sales, Alli dedicates her expertise to helping practices adopt the most effective strategies and conquer their operational hurdles by leveraging the power of cutting-edge software solutions.

Connect with Alli on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Ian Powell
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/66887417Tue, 08 Jul 2025 11:00:08 +0000PatientFiProspective patients often come in with more questions than answers. They’re unsure about procedures, anxious about costs, and looking for someone who truly listens. That’s where empathy goes a long way. People are more price-conscious than ever, but...
People are more price-conscious than ever, but trust needs to come before transparency. So when pricing questions come up, Andrea and Alli share exactly how to be helpful without brushing them off!

Andrea and Alli share how to handle pricing inquiries with confidence and care, what the front desk should do, and how PCCs pick up the conversation to help patients make informed decisions.

Listen to our previous episode with Alli, Fake it Till You Make It? Mastering the Mindset of the Front Desk

GUEST

Allison Petriella
Lead Conversion Analyst & Consultant, Studio 3 Marketing

After nine years honing her skills in the intricacies of private practice management and the nuances of plastic surgery sales, Alli dedicates her expertise to helping practices adopt the most effective strategies and conquer their operational hurdles by leveraging the power of cutting-edge software solutions.

Connect with Alli on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Ian Powell
Theme music: Full Time Job, Mindme
Cover Art: Dan...]]>559aesthetics,business+management,communication,consultation,cosmetic+surgery,customer+service,financing,front+desk,healthcare,medical+aesthetics,patient+experience,patientfi,patient+financing,patient+inquiries,plastic+surgery,pricingfalse20fullSugarcoating Is Sabotaging Your Career (and Your Team)https://www.practicelandpodcast.com/sugarcoating-is-sabotaging-your-career-and-your-team/
Kelcy Heringer played nice until she saw that real respect comes from honesty, not people-pleasing. Now she’s all about leveling the playing field and speaking up even when it’s uncomfortable.

Blake Lucas learned the hard way that sugarcoating feedback doesn’t help his team or his credibility. When one of his reports kept getting passed over for promotions without understanding why, he realized he was avoiding the tough conversations that really mattered.

Having managed thousands of people between them, Kelcy and Blake help us understand why dancing around and avoiding hard conversations with teammates holds everyone back. Because giving clear, helpful feedback isn’t mean. It’s real leadership.

GUEST

Kelcy Heringer
Business & Exec Accelerator

Kelcy helps high-growth companies and top-impact leaders fast-track growth. Her approach has helped 847+ people get promoted within 3-12 months, and helps hundreds of high achievers confidently grow their careers.

Connect with Kelcy on LinkedIn

Follow Kelcy on Instagram @kelcy_heringer

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Ian Powell
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/66749742Tue, 01 Jul 2025 11:00:09 +0000PatientFiThink being nice and avoiding conflict makes you a better leader? Think again. Kelcy Heringer played nice until she saw that real respect comes from honesty, not people-pleasing. Now she’s all about leveling the playing field and speaking up even...
Kelcy Heringer played nice until she saw that real respect comes from honesty, not people-pleasing. Now she’s all about leveling the playing field and speaking up even when it’s uncomfortable.

Blake Lucas learned the hard way that sugarcoating feedback doesn’t help his team or his credibility. When one of his reports kept getting passed over for promotions without understanding why, he realized he was avoiding the tough conversations that really mattered.

Having managed thousands of people between them, Kelcy and Blake help us understand why dancing around and avoiding hard conversations with teammates holds everyone back. Because giving clear, helpful feedback isn’t mean. It’s real leadership.

GUEST

Kelcy Heringer
Business & Exec Accelerator

Kelcy helps high-growth companies and top-impact leaders fast-track growth. Her approach has helped 847+ people get promoted within 3-12 months, and helps hundreds of high achievers confidently grow their careers.

Connect with Kelcy on LinkedIn

Follow Kelcy on Instagram @kelcy_heringer

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Ian Powell
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of...]]>1033aesthetics,business+management,career+development,communication,cosmetic+surgery,feedback,leadership,medical+aesthetics,mentorship,patientfi,personal+growth,plastic+surgery,self+improvementfalse19fullThe Secret Language of Patient Trusthttps://www.practicelandpodcast.com/the-secret-language-of-patient-trust/
Heather Hughes Hardy and Jenna Hennig share how to hear what patients are really telling you, even if they’re not saying it directly.

Learn how to create a safe space for honest conversations, why your note-taking matters more than you think, and how to use empathy and clarity to guide patients toward a confident “yes.”

When you really listen, patients tell you exactly what they need.

GUESTS

Heather Hughes Hardy
Aesthetics Sales Specialist

Heather’s passion for making aesthetic practices run smoothly has led her to find ways to improve efficiency, simplify things, and build great relationships within the wellness world. As she's grown in her career, she's developed a unique mix of business and management skills, along with a deep understanding of how things work in the aesthetics industry.

Follow Heather on Instagram @heatherhugheshardy or connect with Heather on LinkedIn

Jenna Hennig, RN, Aesthetic Injector
Austin Plastic Surgeon

Now a seasoned aesthetic injector, Jenna’s career started in women's health as an L&D nurse. Her specialties include facial balancing, tackling cellulite, combining different treatments for high-impact results, reducing sweat, melting away fat, and using biostimulators to fight aging and tighten skin.

Follow Jenna on Instagram @austinbeautyboss or connect with Jenna on LinkedIn

Follow Jenna’s team on Instagram @austinplasticsurgeon

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Ian Powell
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/66710899Tue, 24 Jun 2025 11:00:09 +0000PatientFiActive listening is more than nodding along. It’s about tuning into the words, tone, and emotions behind what patients are saying (and not saying). When you pick up on those cues and mirror their language, trust starts to form, and that’s when the...
Heather Hughes Hardy and Jenna Hennig share how to hear what patients are really telling you, even if they’re not saying it directly.

Learn how to create a safe space for honest conversations, why your note-taking matters more than you think, and how to use empathy and clarity to guide patients toward a confident “yes.”

When you really listen, patients tell you exactly what they need.

GUESTS

Heather Hughes Hardy
Aesthetics Sales Specialist

Heather’s passion for making aesthetic practices run smoothly has led her to find ways to improve efficiency, simplify things, and build great relationships within the wellness world. As she's grown in her career, she's developed a unique mix of business and management skills, along with a deep understanding of how things work in the aesthetics industry.

Follow Heather on Instagram @heatherhugheshardy or connect with Heather on LinkedIn

Jenna Hennig, RN, Aesthetic Injector
Austin Plastic Surgeon

Now a seasoned aesthetic injector, Jenna’s career started in women's health as an L&D nurse. Her specialties include facial balancing, tackling cellulite, combining different treatments for high-impact results, reducing sweat, melting away fat, and using biostimulators to fight aging and tighten skin.

Follow Jenna on Instagram @austinbeautyboss or connect with Jenna on LinkedIn

Follow Jenna’s team on Instagram @austinplasticsurgeon

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze...]]>878active+listening,aesthetic+practices,aesthetics,emotional+drivers,patient+care,patient+communication,practice+management,trust+buildingfalse18fullThe Front Desk’s One and Only Jobhttps://www.practicelandpodcast.com/the-front-desks-one-and-only-job/
The connection you make in the first few seconds matters, and it starts with a warm, genuine greeting. It’s not just about being friendly; it’s about making the caller feel heard and cared for right away.

And when it’s time to transfer that call to a patient coordinator, knowing how to hand off that prospective patient is a skill in itself.

To help you build stronger patient relationships and instantly increase conversion rates, Andrea Watkins and Alli Petriella share their time-tested scripts and tips for the front desk staff.

Listen to our previous episode with Alli, Fake it Till You Make It? Mastering the Mindset of the Front Desk

GUEST

Allison Petriella
Lead Conversion Analyst & Consultant, Studio 3 Marketing

After nine years honing her skills in the intricacies of private practice management and the nuances of plastic surgery sales, Alli dedicates her expertise to helping practices adopt the most effective strategies and conquer their operational hurdles by leveraging the power of cutting-edge software solutions.

Connect with Alli on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Ian Powell
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/66583268Tue, 17 Jun 2025 11:00:08 +0000PatientFiIn an aesthetic practice, handling front desk calls is an art. The connection you make in the first few seconds matters, and it starts with a warm, genuine greeting. It’s not just about being friendly; it’s about making the caller feel heard and...
The connection you make in the first few seconds matters, and it starts with a warm, genuine greeting. It’s not just about being friendly; it’s about making the caller feel heard and cared for right away.

And when it’s time to transfer that call to a patient coordinator, knowing how to hand off that prospective patient is a skill in itself.

To help you build stronger patient relationships and instantly increase conversion rates, Andrea Watkins and Alli Petriella share their time-tested scripts and tips for the front desk staff.

Listen to our previous episode with Alli, Fake it Till You Make It? Mastering the Mindset of the Front Desk

GUEST

Allison Petriella
Lead Conversion Analyst & Consultant, Studio 3 Marketing

After nine years honing her skills in the intricacies of private practice management and the nuances of plastic surgery sales, Alli dedicates her expertise to helping practices adopt the most effective strategies and conquer their operational hurdles by leveraging the power of cutting-edge software solutions.

Connect with Alli on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Ian Powell
Theme music: Full Time Job, Mindme1036aesthetic+practices,aesthetics,business+management,communication+skills,cosmetic+surgery,customer+service,financing,front+desk,medical+aesthetics,patient+calls,patient+care+coordinator,patientfi,patient+financing,phone+etiquette,plastic+surgeryfalse17fullIf You’re Waiting for Someone to Give You a Raise, You’re Doing It Wronghttps://www.practicelandpodcast.com/if-youre-waiting-for-someone-to-give-you-a-raise-youre-doing-it-wrong/
What actually moves the needle is speaking up, getting visible, and going after what you want. Kelcy Heringer returns to Practiceland to share how to shift your mindset and craft a confident, honest way to start the conversation.

GUEST

Kelcy Heringer
Business & Exec Accelerator

Kelcy helps high-growth companies and top-impact leaders fast-track growth. Her approach has helped 847+ people get promoted within 3-12 months, and helps hundreds of high achievers confidently grow their careers.

Connect with Kelcy on LinkedIn

Follow Kelcy on Instagram @kelcy_heringer

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Ian Powell
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/66409539Tue, 10 Jun 2025 11:00:07 +0000PatientFiGoing above and beyond at work but still not moving up? The unpleasant truth is that hard work alone won’t get you promoted these days. You have to own your career growth. No one else will do it for you. What actually moves the needle is speaking up,...
What actually moves the needle is speaking up, getting visible, and going after what you want. Kelcy Heringer returns to Practiceland to share how to shift your mindset and craft a confident, honest way to start the conversation.

GUEST

Kelcy Heringer
Business & Exec Accelerator

Kelcy helps high-growth companies and top-impact leaders fast-track growth. Her approach has helped 847+ people get promoted within 3-12 months, and helps hundreds of high achievers confidently grow their careers.

Connect with Kelcy on LinkedIn

Follow Kelcy on Instagram @kelcy_heringer

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Ian Powell
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>1120aesthetics,business+management,career+advancement,cosmetic+surgery,leadership,medical+aesthetics,mentorship,patientfi,plastic+surgery,professional+growth,promotions,workplace+communicationfalse16fullMeet Blake Lucas, Practiceland Co-Host & PatientFi Sr. Director of Customer Experiencehttps://www.practicelandpodcast.com/meet-blake-lucas-practiceland-co-host-patientfi-sr-director-of-customer-experience/
Leading the team that supports practices and their patients, Blake’s career in customer service shapes his approach to every situation, helping busy staff get their jobs done and ensuring patients feel confident and cared for throughout the aesthetic journey.

Links

Learn more about PatientFi

Connect with Blake on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Ian Powell
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/66341773Tue, 03 Jun 2025 11:00:09 +0000PatientFiAs the Senior Director of Customer Experience at PatientFi, Blake Lucas thrives on solving problems, calming chaos, and turning challenges into wins. Leading the team that supports practices and their patients, Blake’s career in customer service...
Leading the team that supports practices and their patients, Blake’s career in customer service shapes his approach to every situation, helping busy staff get their jobs done and ensuring patients feel confident and cared for throughout the aesthetic journey.

Links

Learn more about PatientFi

Connect with Blake on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Ian Powell
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>501aesthetics,business+management,conversion+coaching,conversions,cosmetic+surgery,customer+experience,financing,medical+aesthetics,patientfi,patient+financing,plastic+surgery,tummy+tuckfalse15fullClarity is Kindness: Mastering the Mindset of the Patient Care Coordinatorhttps://www.practicelandpodcast.com/clarity-is-kindness-mastering-the-mindset-of-the-patient-care-coordinator/
But stepping into this role, especially if you’re being promoted from the front desk, requires a major mindset shift. Andrea Watkins and Alli Petriella share what it takes to be a standout PCC, and how the rest of the team should support the people in this high-impact role.

From building trust and guiding patients through decisions to keeping the surgeon’s schedule running smoothly, the PCC role is both strategic and deeply personal. It’s the heartbeat of every successful practice.

Find out how PCC success is really measured, why the mantra “clarity is kindness” is key, and the surprising places this role can take your career.

GUEST

Allison Petriella
Lead Conversion Analyst & Consultant, Studio 3 Marketing

After nine years honing her skills in the intricacies of private practice management and the nuances of plastic surgery sales, Alli dedicates her expertise to helping practices adopt the most effective strategies and conquer their operational hurdles by leveraging the power of cutting-edge software solutions.

Connect with Alli on LinkedIn

SHE DID WHAT?

Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE

Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Ian Powell
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs
Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/66289248Tue, 27 May 2025 11:00:08 +0000PatientFiPatient care coordinators aren’t just salespeople. They’re listeners first, educators second, and the trusted guides patients rely on to make confident decisions. But stepping into this role, especially if you’re being promoted from the front desk,...
But stepping into this role, especially if you’re being promoted from the front desk, requires a major mindset shift. Andrea Watkins and Alli Petriella share what it takes to be a standout PCC, and how the rest of the team should support the people in this high-impact role.

From building trust and guiding patients through decisions to keeping the surgeon’s schedule running smoothly, the PCC role is both strategic and deeply personal. It’s the heartbeat of every successful practice.

Find out how PCC success is really measured, why the mantra “clarity is kindness” is key, and the surprising places this role can take your career.

GUEST

Allison Petriella
Lead Conversion Analyst & Consultant, Studio 3 Marketing

After nine years honing her skills in the intricacies of private practice management and the nuances of plastic surgery sales, Alli dedicates her expertise to helping practices adopt the most effective strategies and conquer their operational hurdles by leveraging the power of cutting-edge software solutions.

Connect with Alli on LinkedIn

SHE DID WHAT?

Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE

Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Ian Powell
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs
Practiceland is a production of...]]>2449aesthetics,business+management,career+growth,cosmetic+surgery,customer+service,financing,healthcare,medical+aesthetics,mindset,patient+care+coordinator,patient+coordinator,patient+experience,patientfi,patient+financing,pcc,plastic+surgery,practice+management,salesfalse14fullOverworked, Underpaid, and Stuck?https://www.practicelandpodcast.com/overworked-underpaid-and-stuck/
Doing too much can keep you from being promoted, and the key is to shift into thinking and acting like a strategic leader who sets boundaries and drives impactful results.

Kelcy Heringer explains why this happens and how to be seen as the leader you really are, starting with not saying yes to every request that lands in your inbox at 11 PM.

GUEST

Kelcy Heringer
Business & Exec Accelerator

Kelcy helps high-growth companies and top-impact leaders fast-track growth. Her approach has helped 847+ people get promoted within 3-12 months, and helps hundreds of high achievers confidently grow their careers.

Connect with Kelcy on LinkedIn

Follow Kelcy on Instagram @kelcy_heringer

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Ian Powell
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/66122770Tue, 20 May 2025 11:00:07 +0000PatientFiHigh performers, especially women, can find themselves overworked and underpaid when they’ve built a reputation as a “doer.”   Doing too much can keep you from being promoted, and the key is to shift into thinking and acting like a strategic leader...
Doing too much can keep you from being promoted, and the key is to shift into thinking and acting like a strategic leader who sets boundaries and drives impactful results.

Kelcy Heringer explains why this happens and how to be seen as the leader you really are, starting with not saying yes to every request that lands in your inbox at 11 PM.

GUEST

Kelcy Heringer
Business & Exec Accelerator

Kelcy helps high-growth companies and top-impact leaders fast-track growth. Her approach has helped 847+ people get promoted within 3-12 months, and helps hundreds of high achievers confidently grow their careers.

Connect with Kelcy on LinkedIn

Follow Kelcy on Instagram @kelcy_heringer

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Ian Powell
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>900aesthetics,business+management,career+advancement,cosmetic+surgery,leadership,medical+aesthetics,patientfi,personal+growth,plastic+surgery,professional+development,women+in+leadership,work+life+balancefalse13fullFake it Till You Make It? Mastering the Mindset of the Front Deskhttps://www.practicelandpodcast.com/fake-it-till-you-make-it-mastering-the-mindset-of-the-front-desk/
Andrea Watkins and Alli Petriella get inside the mindset of this key role in an aesthetic practice and what it takes to be truly great in this role.

Even if you’re not on the front line, you need to know how it fits and functions within a successful, high-performing team to better support the people who are.

GUEST

Allison Petriella
Lead Conversion Analyst & Consultant, Studio 3 Marketing

After nine years honing her skills in the intricacies of private practice management and the nuances of plastic surgery sales, Alli dedicates her expertise to helping practices adopt the most effective strategies and conquer their operational hurdles by leveraging the power of cutting-edge software solutions.

Connect with Alli on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS
Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Ian Powell
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs
Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/66019048Tue, 13 May 2025 11:00:08 +0000PatientFiThe front desk does more than answer the phone. It's the first impression, the emotional thermostat of the clinic, and a powerful (and often overlooked) engine behind smooth, profitable operations. Andrea Watkins and Alli Petriella get inside the...
Andrea Watkins and Alli Petriella get inside the mindset of this key role in an aesthetic practice and what it takes to be truly great in this role.

Even if you’re not on the front line, you need to know how it fits and functions within a successful, high-performing team to better support the people who are.

GUEST

Allison Petriella
Lead Conversion Analyst & Consultant, Studio 3 Marketing

After nine years honing her skills in the intricacies of private practice management and the nuances of plastic surgery sales, Alli dedicates her expertise to helping practices adopt the most effective strategies and conquer their operational hurdles by leveraging the power of cutting-edge software solutions.

Connect with Alli on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS
Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Ian Powell
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs
Practiceland is a production of The Axis: theaxis.io ]]>1975aesthetics,business+management,career+growth,cosmetic+surgery,customer+service,financing,front+desk,front+desk+coordinator,healthcare,medical+aesthetics,mindset,patient+care+coordinator,patient+experience,patientfi,patient+financing,plastic+surgery,practice+management,salesfalse12fullThings No One Tells You About Working For a Husband/Wife Teamhttps://www.practicelandpodcast.com/things-no-one-tells-you-about-working-for-a-husbandwife-team/
The Camps met each other while caring for the same patient during his general surgery residency. When Dr. Camp made the leap into private practice in 2016, Sara pivoted from her own successful career to immerse herself in aesthetics, and wrote an 80-page business plan to launch their practice.

Now, with a team of 20 and a thriving practice, Sara shares crucial advice for anyone working with their spouse and anyone who’s part of the unique dynamic when the bosses are married.

This episode was recorded live at The Aesthetic MEET in Austin, Texas.

GUESTS

Sara Camp
Practice Manager, Head of Marketing & Co-FounderCamp Plastic Surgery

Sara Camp is the co-founder and practice manager of her husband’s thriving plastic surgery clinic in Fort Worth, Texas. A former acute nurse practitioner turned business strategist, she combined her medical background with sharp marketing instincts to help build the practice she runs alongside her husband, Dr. Steven Camp. She’s passionate about creating an exceptional patient experience, growing a strong team, and keeping things real.

Follow Sara on Instagram @saracampplasticsurgerywife

Connect with Sara on LinkedIn

Steven Camp, MD
Plastic Surgeon, Co-Founder & CEOCamp Plastic Surgery

Dr. Steven Camp is a fellowship-trained plastic surgeon recognized nationally as a leader in the field of aesthetic surgery. His impressive credentials include a prestigious plastic surgery residency at the University of Utah, where he served as Chief Resident; serving as a board member with The Aesthetic Society, the leading plastic surgery professional association; specialized training with world-renowned experts in advanced facelift/deep plane facelift techniques and preservation rhinoplasty; and attending the invitation-only Total Definer advanced surgical training courses with Dr. Alfredo Hoyos. His exceptional surgical skills and gift for putting patients at ease attract patients from throughout Texas and around the country.

Learn more about Camp Plastic Surgery

Follow Dr. Camp on Instagram @stevencampmd

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

Learn more about PatientFi

HOST

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Ian Powell
Theme music: Full Time Job, MindmeCover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/65931637Tue, 06 May 2025 11:00:08 +0000PatientFiSara Camp is a nurse practitioner turned practice administrator, and the powerhouse behind Camp Plastic Surgery in Fort Worth. The Camps met each other while caring for the same patient during his general surgery residency. When Dr. Camp made the...
The Camps met each other while caring for the same patient during his general surgery residency. When Dr. Camp made the leap into private practice in 2016, Sara pivoted from her own successful career to immerse herself in aesthetics, and wrote an 80-page business plan to launch their practice.

Now, with a team of 20 and a thriving practice, Sara shares crucial advice for anyone working with their spouse and anyone who’s part of the unique dynamic when the bosses are married.

This episode was recorded live at The Aesthetic MEET in Austin, Texas.

GUESTS

Sara Camp
Practice Manager, Head of Marketing & Co-FounderCamp Plastic Surgery

Sara Camp is the co-founder and practice manager of her husband’s thriving plastic surgery clinic in Fort Worth, Texas. A former acute nurse practitioner turned business strategist, she combined her medical background with sharp marketing instincts to help build the practice she runs alongside her husband, Dr. Steven Camp. She’s passionate about creating an exceptional patient experience, growing a strong team, and keeping things real.

Follow Sara on Instagram @saracampplasticsurgerywife

Connect with Sara on LinkedIn

Steven Camp, MD
Plastic Surgeon, Co-Founder & CEOCamp Plastic Surgery

Dr. Steven Camp is a fellowship-trained plastic surgeon recognized nationally as a leader in the field of aesthetic surgery. His impressive credentials include a prestigious plastic surgery residency at the University of Utah, where he served as Chief Resident; serving as a board member with The Aesthetic Society, the leading plastic surgery professional association; specialized training with world-renowned experts in advanced facelift/deep plane facelift techniques and preservation rhinoplasty; and attending the invitation-only Total Definer advanced surgical training courses with Dr. Alfredo Hoyos. His exceptional surgical skills and gift for putting patients at ease attract patients from throughout Texas and around the country.

Learn more about Camp Plastic Surgery

Follow Dr. Camp on Instagram @stevencampmd

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

Learn more about PatientFi

HOST

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze...]]>1454aesthetics,aesthetics+practice,business+management,cosmetic+surgery,financing,medical+aesthetics,patientfi,patient+financing,plastic+surgery,plastic+surgery+practice,working+interviewsfalse11fullBetter Together: How We Learned Everything the Hard Wayhttps://www.practicelandpodcast.com/better-together-how-we-learned-everything-the-hard-way/
From the journey that started over a decade ago in an actual closet and continues today, this laser specialist and aesthetic injector at Restora Austin Plastic Surgery Centre share their hardest lessons and most valuable tips for happiness at work.

This episode was recorded live at The Aesthetic MEET in Austin, Texas

GUESTS

Jenny Burnley Seestadt, Certified Laser Specialist & Medical Aesthetician
Jenny is a licensed medical aesthetician and certified laser specialist with over 24 years of experience in the laser and skin care industry. Her extensive training and experience in aesthetic dermatology and cosmetic laser procedures has made her a highly respected expert in this industry.

A clinical trainer for a variety of laser and aesthetic companies and a keynote speaker to physicians, nurses, and aestheticians at state and regional meetings, Jenny’s passion is making every individual’s skin as beautiful as it can be.

Follow Jenny on Instagram @restoredbyjenny

Connect with Jenny on LinkedIn

Kacie Killough, RN
Kacie is an experienced nurse injector specializing in neuromodulators, filler, and PRP treatments for facial rejuvenation. Her comforting and reassuring approach immediately puts patients at ease.

Follow Kacie on Instagram @atxinjectorkacie

Learn more about Restora Austin Plastic Surgery Centre

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake Lucas is all about creating great customer experiences and making things easier for both businesses and their clients. As Senior Director of Customer Experience at PatientFi, he helps medical practices offer seamless financing options to their patients. With a background in training, account management, and leadership, he’s passionate about motivating teams and improving processes. When he’s not working, he’s busy being a proud dad to his twin boys, finding joy in the everyday chaos of fatherhood.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Aron Devereaux
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/65783138Tue, 29 Apr 2025 11:00:07 +0000PatientFiFor Jenny Burnley Seestadt and Kacie Killough, the mission isn’t to sell – it’s to build lasting relationships and guide patients through aging with trust and expertise as a team. From the journey that started over a decade ago in an actual closet...
From the journey that started over a decade ago in an actual closet and continues today, this laser specialist and aesthetic injector at Restora Austin Plastic Surgery Centre share their hardest lessons and most valuable tips for happiness at work.

This episode was recorded live at The Aesthetic MEET in Austin, Texas

GUESTS

Jenny Burnley Seestadt, Certified Laser Specialist & Medical Aesthetician
Jenny is a licensed medical aesthetician and certified laser specialist with over 24 years of experience in the laser and skin care industry. Her extensive training and experience in aesthetic dermatology and cosmetic laser procedures has made her a highly respected expert in this industry.

A clinical trainer for a variety of laser and aesthetic companies and a keynote speaker to physicians, nurses, and aestheticians at state and regional meetings, Jenny’s passion is making every individual’s skin as beautiful as it can be.

Follow Jenny on Instagram @restoredbyjenny

Connect with Jenny on LinkedIn

Kacie Killough, RN
Kacie is an experienced nurse injector specializing in neuromodulators, filler, and PRP treatments for facial rejuvenation. Her comforting and reassuring approach immediately puts patients at ease.

Follow Kacie on Instagram @atxinjectorkacie

Learn more about Restora Austin Plastic Surgery Centre

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake Lucas is all about creating great customer experiences and making things easier for both businesses and their clients. As Senior Director of Customer Experience at PatientFi, he helps medical practices offer seamless financing options to their patients. With a background in training, account management, and leadership, he’s passionate about motivating teams and improving processes. When he’s not working, he’s busy being a proud dad to his twin boys, finding joy in the everyday chaos of fatherhood.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over...]]>1788aesthetic+nurse,aesthetics,business+management,cosmetic+surgery,financing,halo+laser,injectables,lasers,medical+aesthetics,neurotoxins,patient+coordinators,patientfi,patient+financing,plastic+surgeryfalse10fullThis Episode is Worth Millions of Dollars [Part 2]https://www.practicelandpodcast.com/this-episode-is-worth-millions-of-dollars-part-2/
Not just one but TWO conversion-obsessed data junkies share their best lead-generating and consultation-closing tactics, including the easy campaign that generated over 400 leads and 35 consultation requests with a single email.

In this deep-dive episode packed with actionable tactics, Andrea Watkins and Eva Sheie uncomplicate what conversion really is and what a “good” conversion rate looks like.

Hear the dumbest conversion-killers we’ve seen, so you can be a hero and fix these common mistakes to get more leads and more new patients immediately.

Every touchpoint with a prospective patient plays a role in converting someone from being merely aware that you exist to ready and committed. When you know what conversions you should be measuring and how to measure it, you can quickly, affordably, and confidently get more of them.

GUEST

Eva Sheie
Founder & CEO of The Axis

With two decades of healthcare marketing experience, Eva Sheie is a startup veteran, content strategist, and podcast producer. As founder of The Axis, she helps people navigate complex medical decisions through insightful podcasts.

Learn more about The Axis

Follow @axispodcasts on Instagram
Follow The Axis on LinkedIn
Connect with Eva on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Aron Devereaux
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/65657686Tue, 22 Apr 2025 11:00:07 +0000PatientFiWe’re back with part two of our deep dive into conversion. Did you miss Part 1? Go back one episode and start there! Not just one but TWO conversion-obsessed data junkies share their best lead-generating and consultation-closing tactics, including...
Not just one but TWO conversion-obsessed data junkies share their best lead-generating and consultation-closing tactics, including the easy campaign that generated over 400 leads and 35 consultation requests with a single email.

In this deep-dive episode packed with actionable tactics, Andrea Watkins and Eva Sheie uncomplicate what conversion really is and what a “good” conversion rate looks like.

Hear the dumbest conversion-killers we’ve seen, so you can be a hero and fix these common mistakes to get more leads and more new patients immediately.

Every touchpoint with a prospective patient plays a role in converting someone from being merely aware that you exist to ready and committed. When you know what conversions you should be measuring and how to measure it, you can quickly, affordably, and confidently get more of them.

GUEST

Eva Sheie
Founder & CEO of The Axis

With two decades of healthcare marketing experience, Eva Sheie is a startup veteran, content strategist, and podcast producer. As founder of The Axis, she helps people navigate complex medical decisions through insightful podcasts.

Learn more about The Axis

Follow @axispodcasts on Instagram
Follow The Axis on LinkedIn
Connect with Eva on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing

Co-hosts: Andrea Watkins...]]>1845aesthetics,business+management,consultation,conversion,conversion+rates,conversion+tracking,cosmetic+surgery,financing,lead+generation,leadloop,marketing,marketing+strategies,medical+aesthetics,patient+coordinator,patientfi,patient+financing,plastic+surgeryfalse9fullThis Episode is Worth Millions of Dollars [Part 1]https://www.practicelandpodcast.com/this-episode-is-worth-millions-of-dollars-part-1/
In this deep-dive episode packed with actionable tactics, Andrea Watkins and Eva Sheie uncomplicate what conversion really is and what a “good” conversion rate looks like.

Hear the dumbest conversion-killers we’ve seen, so you can be a hero and fix these common mistakes to get more leads and more new patients immediately.

Every touchpoint with a prospective patient plays a role in converting someone from being merely aware that you exist to ready and committed. When you know what conversions you should be measuring and how to measure it, you can quickly, affordably, and confidently get more of them.

Download the marketing funnel map to identify gaps in your strategy.

GUEST

Eva Sheie
Founder & CEO of The Axis

With two decades of healthcare marketing experience, Eva Sheie is a startup veteran, content strategist, and podcast producer. As founder of The Axis, she helps people navigate complex medical decisions through insightful podcasts.

Learn more about The Axis

Follow @axispodcasts on Instagram

Follow The Axis on LinkedIn

Connect with Eva on LinkedIn

SHE DID WHAT?

Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE

Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas.

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Aron Devereaux
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io]]>https://api.spreaker.com/episode/65574933Tue, 15 Apr 2025 11:00:08 +0000PatientFiNot just one but TWO conversion-obsessed data junkies share their best lead-generating and consultation-closing tactics, including the easy campaign that generated over 400 leads and 35 consultation requests with a single email. In this deep-dive...
In this deep-dive episode packed with actionable tactics, Andrea Watkins and Eva Sheie uncomplicate what conversion really is and what a “good” conversion rate looks like.

Hear the dumbest conversion-killers we’ve seen, so you can be a hero and fix these common mistakes to get more leads and more new patients immediately.

Every touchpoint with a prospective patient plays a role in converting someone from being merely aware that you exist to ready and committed. When you know what conversions you should be measuring and how to measure it, you can quickly, affordably, and confidently get more of them.

Download the marketing funnel map to identify gaps in your strategy.

GUEST

Eva Sheie
Founder & CEO of The Axis

With two decades of healthcare marketing experience, Eva Sheie is a startup veteran, content strategist, and podcast producer. As founder of The Axis, she helps people navigate complex medical decisions through insightful podcasts.

Learn more about The Axis

Follow @axispodcasts on Instagram

Follow The Axis on LinkedIn

Connect with Eva on LinkedIn

SHE DID WHAT?

Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE

Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about 3300aesthetics,business+management,consultation,conversion,conversion+rates,conversion+tracking,cosmetic+surgery,financing,lead+generation,leadloop,marketing,marketing+strategies,medical+aesthetics,patient+coordinator,patientfi,patient+financing,plastic+surgeryfalse8fullWhy We Made Practiceland (and PatientFi) Just For Youhttps://www.practicelandpodcast.com/why-we-made-practiceland-and-patientfi-just-for-you/
After seeing how unnecessarily difficult financing plans were for staff and patients alike, Todd created PatientFi to make the cosmetic financing experience easier and help more people reach their goals.

That’s also why this podcast exists: to share the tools and strategies that make life easier for you and your patients.

About Todd Watts
Todd Watts, CEO and Co-Founder of PatientFi, has a mission to make healthcare more affordable. He started PatientFi in 2017 with the goal of giving people flexible payment options for their medical bills. The company has taken off, making Deloitte's Technology Fast 500 and Inc. 5000's list of fastest-growing companies. Todd's vision for PatientFi is to keep helping more and more people get the care they need.

Links

Connect with Todd on LinkedIn

Request a demo of PatientFi

Guest:Todd Watts, CEO and Co-Founder of PatientFi

Host:
Andrea Watkins, VP of Conversion Coaching at Studio III Marketing

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake Lucas is all about creating great customer experiences and making things easier for both businesses and their clients. As Senior Director of Customer Experience at PatientFi, he helps medical practices offer seamless financing options to their patients. With a background in training, account management, and leadership, he’s passionate about motivating teams and improving processes. When he’s not working, he’s busy being a proud dad to his twin boys, finding joy in the everyday chaos of fatherhood.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Aron Devereaux
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/65410234Tue, 08 Apr 2025 11:00:08 +0000PatientFiIt could get weird if PatientFi had a podcast without introducing our CEO and co-founder Todd Watts. So here he is! After seeing how unnecessarily difficult financing plans were for staff and patients alike, Todd created PatientFi to make the...
After seeing how unnecessarily difficult financing plans were for staff and patients alike, Todd created PatientFi to make the cosmetic financing experience easier and help more people reach their goals.

That’s also why this podcast exists: to share the tools and strategies that make life easier for you and your patients.

About Todd Watts
Todd Watts, CEO and Co-Founder of PatientFi, has a mission to make healthcare more affordable. He started PatientFi in 2017 with the goal of giving people flexible payment options for their medical bills. The company has taken off, making Deloitte's Technology Fast 500 and Inc. 5000's list of fastest-growing companies. Todd's vision for PatientFi is to keep helping more and more people get the care they need.

Links

Connect with Todd on LinkedIn

Request a demo of PatientFi

Guest:Todd Watts, CEO and Co-Founder of PatientFi

Host:
Andrea Watkins, VP of Conversion Coaching at Studio III Marketing

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake Lucas is all about creating great customer experiences and making things easier for both businesses and their clients. As Senior Director of Customer Experience at PatientFi, he helps medical practices offer seamless financing options to their patients. With a background in training, account management, and leadership, he’s passionate about motivating teams and improving processes. When he’s not working, he’s busy being a proud dad to his twin boys, finding joy in the everyday chaos of fatherhood.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Aron Devereaux
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis:753aesthetics,botox,business+management,cosmetic+surgery,financing,healthcare+financing,hydrafacial,injectables,injector,medical+aesthetics,patientfi,patient+financing,plastic+surgery,upsellingfalse7fullMeet Andrea Watkins, Practiceland Co-Host & Conversion Coachhttps://www.practicelandpodcast.com/meet-andrea-watkins-practiceland-co-host-conversion-coach/
Hear how she made the leap from leading a successful plastic surgery practice to now coaching teams across the nation through the LeadLoop platform as the VP of Practice Growth at Studio III Marketing.

Links

Learn more about LeadLoop and Studio III Marketing
Connect with Andrea on LinkedIn

Learn more about LeadLoop and Studio III Marketing
Connect with Andrea on LinkedIn

Learn more about Aesthetic Brokers
Connect with Bill on LinkedIn
Follow Aesthetic Brokers on Instagram @aestheticbrokers

Learn more about Aesthetic Brokers
Connect with Bill on LinkedIn
Follow Aesthetic Brokers on Instagram @aestheticbrokers

Download Kelcy’s cheat sheet for giving feedback
Fast-track your promotion & secure executive roles

GUEST

Kelcy Heringer
Business & Exec Accelerator

Kelcy helps high-growth companies and top-impact leaders fast-track growth. Her approach has helped 847+ people get promoted within 3-12 months, and helps hundreds of high achievers confidently grow their careers.

Connect with Kelcy on LinkedIn
Follow Kelcy on Instagram @kelcy_heringer

Download Kelcy’s cheat sheet for giving feedback
Fast-track your promotion & secure executive roles

Connect with Kelcy on LinkedIn
Follow Kelcy on Instagram @kelcy_heringer

How to answer those pesky “how much is it?” phone calls
Why you shouldn’t be afraid to publish price ranges online
Exactly what to say to confidently discuss pricing and financing with prospective patients
What to do when a patient’s financing application is denied

If you’re hoping to grow yourself and your aesthetic practice, mastering these communication skills is more crucial than ever – and this episode will be your best-kept secret weapon.

GUEST

Janelle Robinson, Chief Operating Officer at LJCSC

Janelle keeps things running smoothly at La Jolla Cosmetic Surgery Centre. She's in charge of the day-to-day operations, from handling patient financing to making sure everything is in place for patients to receive top-notch care.

Learn more about Janelle and connect with Janelle on LinkedIn, or hear her on the La Jolla Cosmetic Podcast talking directly to patients about financing

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake Lucas is all about creating great customer experiences and making things easier for both businesses and their clients. As Senior Director of Customer Experience at PatientFi, he helps medical practices offer seamless financing options to their patients. With a background in training, account management, and leadership, he’s passionate about motivating teams and improving processes. When he’s not working, he’s busy being a proud dad to his twin boys, finding joy in the everyday chaos of fatherhood.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Aron Devereaux
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io ]]>https://api.spreaker.com/episode/64511767Tue, 25 Feb 2025 12:00:07 +0000PatientFiTalking about money is awkward, right? It’s taboo, it’s uncomfortable, and everyone has unspoken baggage around it. But success in aesthetics requires confidently discussing costs with patients, and being great at it helps you advance your own career....
To help you get over it fast, we’ve invited Janelle Robinson, COO of La Jolla Cosmetic Surgery Centre, to confront the when, where, and how of talking about money. Find out how Janelle and her team navigate pricing conversations, build trust, and remove the fear factor from sensitive financial discussions for everyone.

In this deep-dive with Janelle, you’ll get *literally* valuable advice for talking about money with patients, including:

How to answer those pesky “how much is it?” phone calls
Why you shouldn’t be afraid to publish price ranges online
Exactly what to say to confidently discuss pricing and financing with prospective patients
What to do when a patient’s financing application is denied

If you’re hoping to grow yourself and your aesthetic practice, mastering these communication skills is more crucial than ever – and this episode will be your best-kept secret weapon.

GUEST

Janelle Robinson, Chief Operating Officer at LJCSC

Janelle keeps things running smoothly at La Jolla Cosmetic Surgery Centre. She's in charge of the day-to-day operations, from handling patient financing to making sure everything is in place for patients to receive top-notch care.

Learn more about Janelle and connect with Janelle on LinkedIn, or hear her on the La Jolla Cosmetic Podcast talking directly to patients about financing

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake Lucas is all about creating great customer experiences and making things easier for both businesses and their clients. As Senior Director of Customer Experience at PatientFi, he helps medical practices offer seamless financing options to their patients. With a background in training, account management, and leadership, he’s passionate about motivating teams and improving processes. When he’s not working, he’s busy being a proud dad to his twin boys, finding joy in the everyday chaos of fatherhood.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline...]]>2383aesthetic+practice,aesthetics,business+management,cosmetic+surgery,financing,financing+options,medical+aesthetics,patient+care,patient+coordinator,patientfi,patient+financing,plastic+surgery,plastic+surgery+financingfalse1fullPracticeland: Not Your Doctor's Podcast [Trailer]https://www.practicelandpodcast.com/practiceland-not-your-doctors-podcast-trailer/
Welcome to PracticeLand—where we get it because we’ve been there. So have our guests (your peers and the industry’s best). Each week, we share insider tips and straight talk to help you tame the chaos, get sh*t done, and gain the recognition you deserve.

Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com. New episodes weekly, wherever you listen.

Got a wild customer service story or a sticky patient situation? Send us a message or voicemail. If your tale makes it into our “She Did WHAT?!” segment, we’ll send a thank-you gift you’ll actually love (promise, no cheap swag here).]]>https://api.spreaker.com/episode/64006359Wed, 29 Jan 2025 18:33:05 +0000PatientFiLet’s be real—working in an aesthetic practice is a roller coaster. Phones that never stop ringing, leads stacking up, last-minute doctor requests, and the patient right in front of you. Welcome to PracticeLand—where we get it because we’ve been...
Welcome to PracticeLand—where we get it because we’ve been there. So have our guests (your peers and the industry’s best). Each week, we share insider tips and straight talk to help you tame the chaos, get sh*t done, and gain the recognition you deserve.

Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com. New episodes weekly, wherever you listen.

Got a wild customer service story or a sticky patient situation? Send us a message or voicemail. If your tale makes it into our “She Did WHAT?!” segment, we’ll send a thank-you gift you’ll actually love (promise, no cheap swag here).]]>69aesthetics,medical+spa,patient+financing,plastic+surgery,practice+managementfalse1trailer