Aesthetic Appeal

Aesthetic Appealhttp://aestheticappealpodcast.com
Every episode answers the questions med spa owners, plastic surgeons, and cosmetic dermatology operators type into Google at midnight: what is my practice worth, when should I sell, how do I raise prices without losing patients, why is my million-dollar practice not profitable, and what does private equity actually want from aesthetic clinics in 2026.

Bill brings the deal side. A former Marine Corps pilot turned M&A advisor, he led mergers and acquisitions for a private equity-backed healthcare platform before founding Aesthetic Brokers, helping doctors unlock hundreds of millions of dollars in generational wealth. On the show, he covers valuation math, buyer behavior, deal structure, due diligence, letters of intent, and what investors are actually paying for an aesthetic practice today.

Jessica brings the operator side. After consulting with more than 75 medical aesthetic clinics across the U.S. and Canada, she knows exactly what makes a clinic sellable long before a broker is on the phone — provider redundancy, P&L hygiene, time discipline, pricing strategy, and the financial habits owners avoid until it's too late.

Recurring topics include medical spa valuations and EBITDA multiples; private equity, MSOs, and platform consolidation in aesthetics; selling a med spa or plastic surgery practice; exit strategy planning for first-time founders; pricing models and raising prices without losing clients; the hidden math behind "million-dollar" practices; GLP-1, compounding pharmacy, and regulatory shifts; cybersecurity and HIPAA risk for healthcare practices; wealth management for aesthetic entrepreneurs; and leadership, team building, and operations inside a high-growth clinic.

If you own — or plan to own — a medical spa, plastic surgery center, cosmetic dermatology practice, or any aesthetic-adjacent healthcare business, Aesthetic Appeal is built for you. Press play before you list, before you sign, and before you assume the first offer in your inbox is the best one.

Follow Aesthetic Brokers on Apple Podcasts, Spotify, YouTube, or aestheticappealpodcast.com.]]>enBusinessAesthetic Brokershttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/33f6a4d250c894e1750c51c33c33ba1d.jpgAesthetic Appealhttp://aestheticappealpodcast.comWed, 29 Jul 2026 14:42:43 +0000Aesthetic BrokersAesthetic Brokerspodcasts@theaxis.ioWhat is your medical spa actually worth — and what would it take to sell it for real money? Aesthetic Appeal is the podcast for medical aesthetics practice owners thinking seriously about valuation, growth, profitability, and the exit they actually...
Every episode answers the questions med spa owners, plastic surgeons, and cosmetic dermatology operators type into Google at midnight: what is my practice worth, when should I sell, how do I raise prices without losing patients, why is my million-dollar practice not profitable, and what does private equity actually want from aesthetic clinics in 2026.

Bill brings the deal side. A former Marine Corps pilot turned M&A advisor, he led mergers and acquisitions for a private equity-backed healthcare platform before founding Aesthetic Brokers, helping doctors unlock hundreds of millions of dollars in generational wealth. On the show, he covers valuation math, buyer behavior, deal structure, due diligence, letters of intent, and what investors are actually paying for an aesthetic practice today.

Jessica brings the operator side. After consulting with more than 75 medical aesthetic clinics across the U.S. and Canada, she knows exactly what makes a clinic sellable long before a broker is on the phone — provider redundancy, P&L hygiene, time discipline, pricing strategy, and the financial habits owners avoid until it's too late.

Recurring topics include medical spa valuations and EBITDA multiples; private equity, MSOs, and platform consolidation in aesthetics; selling a med spa or plastic surgery practice; exit strategy planning for first-time founders; pricing models and raising prices without losing clients; the hidden math behind "million-dollar" practices; GLP-1, compounding pharmacy, and regulatory shifts; cybersecurity and HIPAA risk for healthcare practices; wealth management for aesthetic entrepreneurs; and leadership, team building, and operations inside a high-growth clinic.

If you own — or plan to own — a medical spa, plastic surgery center, cosmetic dermatology practice, or any aesthetic-adjacent healthcare business, Aesthetic Appeal is built for you. Press play before you list, before you sign, and before you assume the first offer in your inbox is the best one.

Follow Aesthetic Brokers on Apple Podcasts, Spotify, YouTube, or aestheticappealpodcast.com.]]>falseepisodicHow to Grow a Med Spa From Salon Suite to Sellable Businesshttps://www.aestheticappealpodcast.com/how-to-grow-a-med-spa-from-salon-suite-to-sellable-business
That is the wall most injectors hit right before they decide whether they own a job or a company.

Jessica Hunter talks with Catherine Marben, who rebuilt her Scottsdale practice from a one-woman salon suite into a purpose-built clinic she can eventually sell. Catherine walks through taking her own name off the door, keeping overhead low while she saved for a building, and bringing in a consultant to see the parts of the business she could not see herself.

Catherine explains why doubling your cost of goods only funds the next purchase, not growth, and how learning her true margins and benchmarks changed every pricing and hiring decision after. She also gets honest about the mental block that stalls most owners: believing you have to do it all yourself.

Listen for the moment she names the difference between a fear-driven business and one built on real numbers.

Questions answered by this episode:

How do you turn a med spa into a business you can sell?
How much does it cost to open your own med spa?
How do you price injectables to actually make a profit?
When should a solo injector hire staff?
What is a healthy profit margin for a med spa?
Should you take your own name out of your business name?
How do you scale a med spa beyond a salon suite?
Do you need a business consultant to grow an aesthetics practice?
How do you know when your team is at capacity?
What should you look for when hiring med spa injectors?

Learn more about Profile Aesthetics: https://profileaesthetics.com/

Follow Profile Aesthetics on Instagram: https://www.instagram.com/profileaesthetics/

GUEST

Catherine Marben
Owner, Profile Aesthetics (Scottsdale, Arizona)

Catherine Marben is the owner of Profile Aesthetics in Scottsdale, Arizona, a clinic she built from the ground up after starting as a solo injector under her own name. A nurse by training who became a sought-after injector and trainer in her community, she rebranded from Catherine M Aesthetics into a scalable, sellable business and a purpose-built 2,600-square-foot space with five treatment rooms. She is known for a culture-first approach to leadership and for teaching other providers how to price, hire, and grow without burning out.

Follow Profile Aesthetics on Instagram @profileaesthetics

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what's happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers

Theme music: Blinding, Cushy]]>https://api.spreaker.com/episode/73218920Wed, 29 Jul 2026 11:00:02 +0000Aesthetic BrokersYou built a loyal following on your own name and your own hands. Now the calendar is full, the ceiling is close, and the business is worth almost nothing without you standing in the room. That is the wall most injectors hit right before they decide...
That is the wall most injectors hit right before they decide whether they own a job or a company.

Jessica Hunter talks with Catherine Marben, who rebuilt her Scottsdale practice from a one-woman salon suite into a purpose-built clinic she can eventually sell. Catherine walks through taking her own name off the door, keeping overhead low while she saved for a building, and bringing in a consultant to see the parts of the business she could not see herself.

Catherine explains why doubling your cost of goods only funds the next purchase, not growth, and how learning her true margins and benchmarks changed every pricing and hiring decision after. She also gets honest about the mental block that stalls most owners: believing you have to do it all yourself.

Listen for the moment she names the difference between a fear-driven business and one built on real numbers.

Questions answered by this episode:

How do you turn a med spa into a business you can sell?
How much does it cost to open your own med spa?
How do you price injectables to actually make a profit?
When should a solo injector hire staff?
What is a healthy profit margin for a med spa?
Should you take your own name out of your business name?
How do you scale a med spa beyond a salon suite?
Do you need a business consultant to grow an aesthetics practice?
How do you know when your team is at capacity?
What should you look for when hiring med spa injectors?

Learn more about Profile Aesthetics: https://profileaesthetics.com/

Follow Profile Aesthetics on Instagram: https://www.instagram.com/profileaesthetics/

GUEST

Catherine Marben
Owner, Profile Aesthetics (Scottsdale, Arizona)

Catherine Marben is the owner of Profile Aesthetics in Scottsdale, Arizona, a clinic she built from the ground up after starting as a solo injector under her own name. A nurse by training who became a sought-after injector and trainer in her community, she rebranded from Catherine M Aesthetics into a scalable, sellable business and a purpose-built 2,600-square-foot space with five treatment rooms. She is known for a culture-first approach to leadership and for teaching other providers how to price, hire, and grow without burning out.

Follow Profile Aesthetics on Instagram @profileaesthetics

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what's happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers

Theme music: Blinding, Cushy]]>834aesthetic+injector,aesthetic+practice,aesthetics,business+transaction,exit+planning,hiring+injectors,medical+aesthetics,medical+spa,med+spa,med+spa+business,med+spa+consultant,nurse+injector,plastic+surgery,practice+valuation,private+equity,profit+margins,scaling+a+med+spa,scottsdalefalse33fullThe Real Reason Accreditation Could Make or Break Your Salehttps://www.aestheticappealpodcast.com/the-real-reason-accreditation-could-make-or-break-your-sale
Tom Terranova, CEO of QUAD A, walks through how the organization's new med spa accreditation program grades procedures by risk level, why documentation is the single most common gap facilities uncover, and the research tying accreditation compliance directly to drops in mortality from blood clots.

He also makes the case for why variability, not incompetence, is the real threat to a practice's value. An unaccredited multi-location group can multiply an investor's risk far beyond what the math suggests, while standardized, predictable operations are exactly what private equity is looking to buy.

Listen for the story of the clinic that scored a perfect survey in 90 minutes, and why "radical accountability" changes how a team handles mistakes.

Questions answered by this episode:

What is medical spa accreditation?
How does risk affect a medical practice's valuation?
Does accreditation help when selling a medical practice?
What is QUAD A accreditation?
How long does it take to get accredited?
What is the leading cause of death after cosmetic surgery?
Why do private equity firms prefer standardized practices?
What is the most common accreditation deficiency?
Is medical spa accreditation required by law?
What is risk stratification in medical spas?

Learn more about QUAD A

GUEST

Tom Terranova
CEO, QUAD A

Tom Terranova is CEO of QUAD A, a nonprofit accreditation organization founded in 1980 that reviews ambulatory surgery centers, med spas, and other outpatient facilities for quality and safety. He joined QUAD A in 2009 and has led the organization since 2019, after practicing M&A law at Greenberg Traurig and building predictive-analytics models for corporate risk earlier in his career. Terranova holds a JD, MBA, and MA, and has spent his career translating patient-safety data into standards that regulators, investors, and practitioners can act on. He is a frequent speaker on accreditation, risk, and the business side of aesthetic medicine.

Connect with Tom on LinkedIn

Follow QUAD A on Instagram @quadanow

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what's happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers

Theme music: Blinding, Cushy]]>https://api.spreaker.com/episode/72919059Wed, 15 Jul 2026 11:00:02 +0000Aesthetic BrokersFor any practice owner eyeing a sale, or an investor sizing one up, the real risk in a med spa or surgery center rarely shows up on a P&L. It's in what happens after the doors close: whether DVT protocols get followed, whether a medical director...
Tom Terranova, CEO of QUAD A, walks through how the organization's new med spa accreditation program grades procedures by risk level, why documentation is the single most common gap facilities uncover, and the research tying accreditation compliance directly to drops in mortality from blood clots.

He also makes the case for why variability, not incompetence, is the real threat to a practice's value. An unaccredited multi-location group can multiply an investor's risk far beyond what the math suggests, while standardized, predictable operations are exactly what private equity is looking to buy.

Listen for the story of the clinic that scored a perfect survey in 90 minutes, and why "radical accountability" changes how a team handles mistakes.

Questions answered by this episode:

What is medical spa accreditation?
How does risk affect a medical practice's valuation?
Does accreditation help when selling a medical practice?
What is QUAD A accreditation?
How long does it take to get accredited?
What is the leading cause of death after cosmetic surgery?
Why do private equity firms prefer standardized practices?
What is the most common accreditation deficiency?
Is medical spa accreditation required by law?
What is risk stratification in medical spas?

Learn more about QUAD A

GUEST

Tom Terranova
CEO, QUAD A

Tom Terranova is CEO of QUAD A, a nonprofit accreditation organization founded in 1980 that reviews ambulatory surgery centers, med spas, and other outpatient facilities for quality and safety. He joined QUAD A in 2009 and has led the organization since 2019, after practicing M&A law at Greenberg Traurig and building predictive-analytics models for corporate risk earlier in his career. Terranova holds a JD, MBA, and MA, and has spent his career translating patient-safety data into standards that regulators, investors, and practitioners can act on. He is a frequent speaker on accreditation, risk, and the business side of aesthetic medicine.

Connect with Tom on LinkedIn

Follow QUAD A on Instagram @quadanow

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what's happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers

Theme music: Blinding, Cushy]]>3072accreditation,aesthetics,business+transaction,documentation,due+diligence,dvt,healthcare,medical+aesthetics,medical+director,medical+spa,med+spa,patient+safety,plastic+surgeon,plastic+surgery,practice+valuation,private+equity,quad+a,risk+stratification,vtefalse32fullWhat It Really Takes to Build a Medspa Empire From Scratchhttps://www.aestheticappealpodcast.com/what-it-really-takes-to-build-a-medspa-empire-from-scratch/
Today that one-woman operation is a multi-location medical spa group across Orange County and Los Angeles. How does a burned-out nurse with $4,000 in her checking account turn pure instinct into a brand?

Erin Alonso, Founder & CEO of DermFx, takes Bill Walker through every location she has opened and the decision behind each one — from the upstairs four-room space a landlord didn’t want to rent her, to the first building she bought with an SBA loan she couldn’t believe got approved.

She is candid about having no business plan, no MBA, and no strategy beyond a gut that kept telling her which buildings were DermFx buildings.

The real throughline is not real estate — it is people. Alonso explains why she hires for one trait above all others, why she sends her strongest team into every new location instead of keeping them close, and how handwritten thank-you cards twice a year to more than 130 staff became a retention strategy she built without ever calling it one.

Her rule on integrity is just as blunt: she would rather earn millions less than put anything fake in a patient.

For any operator weighing a second, third, or fourth location, this is a field guide to growing without losing what made the first one work.

Questions answered by this episode:

How much does it cost to open a medspa?
How do you start a medical spa business?
Is owning a medspa profitable?
How do you grow a medspa to multiple locations?
How do you get an SBA loan to buy a building for an aesthetic practice?
How do you hire and keep good aesthetic nurses?
What makes a medspa successful?
How do you keep your brand and culture consistent across multiple locations?
What should you look for when hiring medspa staff?
What mistakes should you avoid when opening a new medspa location?

Learn more about DermFx

GUEST

Erin Alonso
Founder & CEO, DermFx

Erin Alonso is the Founder & CEO of DermFx, a Southern California medical spa group she built from a mobile Botox practice into multiple locations across Orange County and Los Angeles. A Family Nurse Practitioner with 25 years in aesthetic medicine, she was an early pioneer of non-surgical facial rejuvenation, injecting neurotoxin before most physicians had heard of it.

She now trains top providers for brands including Allergan, Galderma, Merz, and Revance, and is known across the industry for her energy, her hands-on work with her team, and her drive to make aesthetics affordable for everyone. She is also a dedicated philanthropist, funding an orphanage in Mexicali through The Forgotten Foundation, which she supports entirely through events and in-store sales at DermFx.

Connect with Erin Alonso on LinkedIn

Follow DermFx on Instagram @dermfx

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers

Theme music: Blinding, Cushy]]>https://api.spreaker.com/episode/72553704Wed, 17 Jun 2026 11:00:02 +0000Aesthetic BrokersShe started injecting Botox out of the front seat of her car, reclining patients onto her lap at gas stations between Encino and Laguna Beach, back when almost no one knew what Botox even was. Today that one-woman operation is a multi-location...
Today that one-woman operation is a multi-location medical spa group across Orange County and Los Angeles. How does a burned-out nurse with $4,000 in her checking account turn pure instinct into a brand?

Erin Alonso, Founder & CEO of DermFx, takes Bill Walker through every location she has opened and the decision behind each one — from the upstairs four-room space a landlord didn’t want to rent her, to the first building she bought with an SBA loan she couldn’t believe got approved.

She is candid about having no business plan, no MBA, and no strategy beyond a gut that kept telling her which buildings were DermFx buildings.

The real throughline is not real estate — it is people. Alonso explains why she hires for one trait above all others, why she sends her strongest team into every new location instead of keeping them close, and how handwritten thank-you cards twice a year to more than 130 staff became a retention strategy she built without ever calling it one.

Her rule on integrity is just as blunt: she would rather earn millions less than put anything fake in a patient.

For any operator weighing a second, third, or fourth location, this is a field guide to growing without losing what made the first one work.

Questions answered by this episode:

How much does it cost to open a medspa?
How do you start a medical spa business?
Is owning a medspa profitable?
How do you grow a medspa to multiple locations?
How do you get an SBA loan to buy a building for an aesthetic practice?
How do you hire and keep good aesthetic nurses?
What makes a medspa successful?
How do you keep your brand and culture consistent across multiple locations?
What should you look for when hiring medspa staff?
What mistakes should you avoid when opening a new medspa location?

Learn more about DermFx

GUEST

Erin Alonso
Founder & CEO, DermFx

Erin Alonso is the Founder & CEO of DermFx, a Southern California medical spa group she built from a mobile Botox practice into multiple locations across Orange County and Los Angeles. A Family Nurse Practitioner with 25 years in aesthetic medicine, she was an early pioneer of non-surgical facial rejuvenation, injecting neurotoxin before most physicians had heard of it.

She now trains top providers for brands including Allergan, Galderma, Merz, and Revance, and is known across the industry for her energy, her hands-on work with her team, and her drive to make aesthetics affordable for everyone. She is also a dedicated philanthropist, funding an orphanage in Mexicali through The Forgotten Foundation, which she supports entirely through events and in-store sales at DermFx.

Connect with Erin Alonso on LinkedIn

Follow DermFx on Instagram @dermfx

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram 4145aesthetic+practice,aesthetics,botox,brand+building,business+transaction,entrepreneurship,founder+story,healthcare,hiring,injectables,medical+aesthetics,medical+spa,med+spa,medspa+business,multi-location,practice+growth,sba+loan,scaling+a+business,team+retentionfalse31fullThe Service Mix That Decides What Your Practice is Worthhttps://www.aestheticappealpodcast.com/the-service-mix-that-decides-what-your-practice-is-worth/
Jessica and Bill Walker get into how to add GLP-1s, hormone therapy, and peptides without blowing up your liability or your margins. They cover why every service needs its own consent, how often to revisit your intake forms, and why one client spent twelve months asking every patient the same question before buying a device that now averages $40,000 a month.

Bill explains why a practice with 80% of its revenue in GLP-1s is over-leveraged in a buyer's eyes, where the old guard and the newer wellness platforms draw the line on weight-loss revenue, and why doing a few complementary services well beats chasing seventeen. He also makes the case that a $5 million practice growing 30% a year is exactly the one you should be selling.

Listen for the 40% rule, the EMR feature most owners are already paying for and never use, and why a rural owner needs to start planning the exit two and a half years out.

Questions answered by this episode:

What is my medical spa worth?
When is the best time to sell a medical spa?
Should I offer GLP-1s in my med spa?
How do I add hormone replacement therapy to my practice?
What do private equity buyers look for in a med spa?
How do I decide which new services to add to my practice?
How much of my revenue should come from GLP-1s?
How do I market new services to my existing patients?
How often should I update patient intake and consent forms?
How far in advance should I plan my practice exit?

What is my medical spa worth?
When is the best time to sell a medical spa?
Should I offer GLP-1s in my med spa?
How do I add hormone replacement therapy to my practice?
What do private equity buyers look for in a med spa?
How do I decide which new services to add to my practice?
How much of my revenue should come from GLP-1s?
How do I market new services to my existing patients?
How often should I update patient intake and consent forms?
How far in advance should I plan my practice exit?

HOST

Bill Walker
Founder & CEO, Aesthetic Brokers

Bill Walker is the Founder & CEO of Aesthetic Brokers, where he leads transaction advisory for medical spas, cosmetic dermatology practices, and plastic surgery centers. Prior to founding Aesthetic Brokers, Bill led mergers & acquisitions for a large private equity-backed healthcare services organization, where he helped doctors unlock hundreds of millions of dollars in generational wealth. He is a nationally recognized speaker and thought leader in healthcare M&A.

Bill began his career as a Marine Corps pilot, ultimately serving under two administrations at the Presidential Helicopter Squadron and commanding a squadron in combat.

Follow Bill on Instagram @aestheticbrokers

Connect with Bill on LinkedIn

HOST

Jessica Hunter
Head of Aesthetic Consulting, Aesthetic Brokers

Jessica Hunter is the Founder & CEO of Hunter Consulting and Head of Consulting at Aesthetic Brokers, where she helps medical aesthetic clinics grow smarter and stronger. She's partnered with more than 75 clinics across Canada and the U.S., guiding them to boost profits, streamline operations, and build lasting success.

Known for her energy, straightforward approach, and genuine care, Jessica believes the best advice comes from truly understanding each business, especially its financial health and unique challenges.

Follow Jessica on Instagram @hunterconsulting_

Connect with Jessica on LinkedIn

About Aesthetic Appeal

Aesthetic...]]>3679aesthetics,business+transaction,emr,exit+planning,glp-1,hormone+optimization,hormone+therapy,medical+aesthetics,medical+spa,med+spa,patient+retention,peptides,practice+valuation,private+equity,recurring+revenue,service+mix,staff+compensation,wellnessfalse30fullWhere AI Pays Off And Where It Costs Youhttps://www.aestheticappealpodcast.com/where-ai-pays-off-and-where-it-costs-you/
Jessica walks through her own daily use as a consultant — sorting financials, templating protocols, summarizing emails — and lays out the specific tasks she would hand off to AI inside a practice: appointment confirmations, post-treatment check-ins, Botox rebook reminders, pre and post care content, and competitive research. She also shares a small branding trick: pasting a client's website into Claude so any new document inherits the tone and look of the brand.

The other side of the conversation is sharper. AI-written social posts read as phony from a mile away, and patients are not paying for a generic caption — they came for a face, an expertise, and a portfolio of before-and-afters. The same logic applies to consultations: the moment an AI tool starts telling a patient what their treatment plan should be, the provider has quietly handed over the one thing only they can do.

A practical breakdown of which AI tasks free up the day and which ones quietly cost a practice the patient relationship it has spent years building.

Questions answered by this episode:
1. How can med spas use AI?
2. What's the best AI tool for small business operations?
3. Should aesthetic practices use AI on social media?
4. How fast should a med spa respond to a new lead?
5. Can AI do a med spa consultation?
6. How do you automate appointment reminders for Botox patients?
7. Why does AI-generated social media content look fake?
8. How do you use AI to write pre and post care instructions?
9. How do you do competitive research with AI?
10. What tasks should practice owners never hand off to AI?

HOST

Jessica Hunter
Head of Aesthetic Consulting, Aesthetic Brokers

Jessica Hunter is the Founder & CEO of Hunter Consulting and Head of Consulting at Aesthetic Brokers, where she helps medical aesthetic clinics grow smarter and stronger. She's partnered with more than 75 clinics across Canada and the U.S., guiding them to boost profits, streamline operations, and build lasting success.

Known for her energy, straightforward approach, and genuine care, Jessica believes the best advice comes from truly understanding each business, especially its financial health and unique challenges.

Follow Jessica on Instagram @hunterconsulting_

Connect with Jessica on LinkedIn

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what's happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers

Theme music: Blinding, Cushy

]]>https://api.spreaker.com/episode/72297999Wed, 03 Jun 2026 11:00:02 +0000Aesthetic BrokersThe same tool that can save hours of admin work in an aesthetic practice can also quietly erode the thing patients are actually paying for. Jessica Hunter explains where to lean in hard, where to pull back, and how to tell the difference before a...
Jessica walks through her own daily use as a consultant — sorting financials, templating protocols, summarizing emails — and lays out the specific tasks she would hand off to AI inside a practice: appointment confirmations, post-treatment check-ins, Botox rebook reminders, pre and post care content, and competitive research. She also shares a small branding trick: pasting a client's website into Claude so any new document inherits the tone and look of the brand.

The other side of the conversation is sharper. AI-written social posts read as phony from a mile away, and patients are not paying for a generic caption — they came for a face, an expertise, and a portfolio of before-and-afters. The same logic applies to consultations: the moment an AI tool starts telling a patient what their treatment plan should be, the provider has quietly handed over the one thing only they can do.

A practical breakdown of which AI tasks free up the day and which ones quietly cost a practice the patient relationship it has spent years building.

Questions answered by this episode:
1. How can med spas use AI?
2. What's the best AI tool for small business operations?
3. Should aesthetic practices use AI on social media?
4. How fast should a med spa respond to a new lead?
5. Can AI do a med spa consultation?
6. How do you automate appointment reminders for Botox patients?
7. Why does AI-generated social media content look fake?
8. How do you use AI to write pre and post care instructions?
9. How do you do competitive research with AI?
10. What tasks should practice owners never hand off to AI?

HOST

Jessica Hunter
Head of Aesthetic Consulting, Aesthetic Brokers

Jessica Hunter is the Founder & CEO of Hunter Consulting and Head of Consulting at Aesthetic Brokers, where she helps medical aesthetic clinics grow smarter and stronger. She's partnered with more than 75 clinics across Canada and the U.S., guiding them to boost profits, streamline operations, and build lasting success.

Known for her energy, straightforward approach, and genuine care, Jessica believes the best advice comes from truly understanding each business, especially its financial health and unique challenges.

Follow Jessica on Instagram @hunterconsulting_

Connect with Jessica on LinkedIn

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what's happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers

Theme music: Blinding, Cushy

]]>681aesthetic+consulting,aesthetics,ai,appointment+reminders,artificial+intelligence,automation,claude,consultations,content+creation,healthcare,lead+generation,medical+aesthetics,medical+spa,med+spa,med+spa+marketing,patient+follow-up,plastic+surgery,practice+operations,social+mediafalse29fullWhy Raising Your Prices Is Almost Always the Wrong Movehttps://www.aestheticappealpodcast.com/why-raising-your-prices-is-almost-always-the-wrong-move/
Jessica walks through three distinct pricing levers most owners collapse into one. Acquisition pricing creates urgency for a first visit. Retention pricing rewards a returning patient who books inside the optimal window — for neurotoxin, that's roughly every two-and-a-half to three months. Volume pricing reflects the truth that 10 units and 40 units take about the same chair time, but only one of them pays the room.

The metric that drives all of it isn't price per unit. It's average transaction value. Jessica shares the client doing $60K to $70K a month in neurotoxin with a $450 ATV, where the right move was building frequency, not raising the menu. Cost of goods barely moves the math. Provider type and minutes per appointment do.

The clearest example sits at the end of the episode. One client's neurotoxin revenue jumped from $18,000 in January to $39,000 in February on three additional patients — same hours, same provider, restructured pricing.

Questions answered by this episode:

How do you price Botox profitably in a med spa?
Should I raise my Botox prices to make more money?
What is average transaction value in an aesthetic practice?
How do you make neurotoxin services profitable?
How long should a Botox appointment take?
How do you get Botox patients to come back more often?
What is the best pricing strategy for a med spa?
How do you price add-on services in aesthetics?
Is a lip flip profitable as a standalone service?
How does provider type affect neurotoxin profitability?

How do you price Botox profitably in a med spa?
Should I raise my Botox prices to make more money?
What is average transaction value in an aesthetic practice?
How do you make neurotoxin services profitable?
How long should a Botox appointment take?
How do you get Botox patients to come back more often?
What is the best pricing strategy for a med spa?
How do you price add-on services in aesthetics?
Is a lip flip profitable as a standalone service?
How does provider type affect neurotoxin profitability?

HOST

Jessica Hunter
Head of Aesthetic Consulting, Aesthetic Brokers

Jessica Hunter is the Founder & CEO of Hunter Consulting and Head of Consulting at Aesthetic Brokers, where she helps medical aesthetic clinics grow smarter and stronger. She's partnered with more than 75 clinics across Canada and the U.S., guiding them to boost profits, streamline operations, and build lasting success.

Known for her energy, straightforward approach, and genuine care, Jessica believes the best advice comes from truly understanding each business, especially its financial health and unique challenges.

Follow Jessica on Instagram @hunterconsulting_

Connect with Jessica on LinkedIn

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what's happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers

Theme music: Blinding, Cushy]]>735add-on+services,aesthetic+business,aesthetic+consulting,aesthetics,average+transaction+value,botox,dysport,healthcare,medical+aesthetics,medical+spa,med+spa,med+spa+pricing,neurotoxin,patient+acquisition,patient+retention,practice+management,pricing+strategy,profitabilityfalse28fullWhy Selling Your Aesthetic Practice Like a House Costs You Millionshttps://www.aestheticappealpodcast.com/why-selling-your-aesthetic-practice-like-a-house-costs-you-millions/
Bill Walker breaks down what a real M&A engagement looks like next to the “list it like a house” approach most founders default to. He walks through a recent client who came to Aesthetic Brokers with a higher-than-usual direct offer in hand, the analysis that proved the practice was worth millions more, and the eight competitive buyers AB brought to the table — a process that pushed final deal value 62% above the original number.

He also takes on the fear most founders carry into a transaction but rarely name out loud — what happens to the team after the sale. The answer separates the parts of that fear that are valid from the parts that aren’t, and explains why heavy-hitter staff often gain a career trajectory they could never have built solo, plus 401k matching and real health benefits a founder typically can’t afford on their own.

A clear look at the engagement process, the post-sale realities for the people who built the practice with you, and the founder mistake that quietly costs the most in the two years before exit.

Questions answered by this episode:
1. How much is my medical spa worth?
2. How do you sell a medical spa?
3. Should I use a broker to sell my aesthetic practice?
4. Should I accept an off-market offer for my practice?
5. What happens to my staff when I sell my practice?
6. How do private equity firms value an aesthetic practice?
7. What mistakes do practice owners make before selling?
8. How much more can an M&A firm get for my practice?
9. What should I do in the two years before selling my practice?
10. Do employees get better benefits after a practice acquisition?

HOST

Bill Walker
Founder & CEO, Aesthetic Brokers

Bill Walker is the Founder & CEO of Aesthetic Brokers, where he leads transaction advisory for medical spas, cosmetic dermatology practices, and plastic surgery centers. Prior to founding Aesthetic Brokers, Bill led mergers & acquisitions for a large private equity-backed healthcare services organization, where he helped doctors unlock hundreds of millions of dollars in generational wealth. He is a nationally recognized speaker and thought leader in healthcare M&A.

Bill began his career as a Marine Corps pilot, ultimately serving under two administrations at the Presidential Helicopter Squadron and commanding a squadron in combat.

Follow Bill on Instagram @aestheticbrokersConnect with Bill on LinkedIn

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic BrokersFollow Aesthetic Brokers on Instagram @aestheticbrokers

Theme music: Blinding, Cushy]]>https://api.spreaker.com/episode/72057825Wed, 20 May 2026 11:00:03 +0000Aesthetic BrokersA direct buyer reaches out, the number sounds generous, and the temptation to skip a formal process kicks in fast. That’s where most founders quietly leave the biggest check of their career on the table. Bill Walker breaks down what a real M&A...
Bill Walker breaks down what a real M&A engagement looks like next to the “list it like a house” approach most founders default to. He walks through a recent client who came to Aesthetic Brokers with a higher-than-usual direct offer in hand, the analysis that proved the practice was worth millions more, and the eight competitive buyers AB brought to the table — a process that pushed final deal value 62% above the original number.

He also takes on the fear most founders carry into a transaction but rarely name out loud — what happens to the team after the sale. The answer separates the parts of that fear that are valid from the parts that aren’t, and explains why heavy-hitter staff often gain a career trajectory they could never have built solo, plus 401k matching and real health benefits a founder typically can’t afford on their own.

A clear look at the engagement process, the post-sale realities for the people who built the practice with you, and the founder mistake that quietly costs the most in the two years before exit.

Questions answered by this episode:
1. How much is my medical spa worth?
2. How do you sell a medical spa?
3. Should I use a broker to sell my aesthetic practice?
4. Should I accept an off-market offer for my practice?
5. What happens to my staff when I sell my practice?
6. How do private equity firms value an aesthetic practice?
7. What mistakes do practice owners make before selling?
8. How much more can an M&A firm get for my practice?
9. What should I do in the two years before selling my practice?
10. Do employees get better benefits after a practice acquisition?

HOST

Bill Walker
Founder & CEO, Aesthetic Brokers

Bill Walker is the Founder & CEO of Aesthetic Brokers, where he leads transaction advisory for medical spas, cosmetic dermatology practices, and plastic surgery centers. Prior to founding Aesthetic Brokers, Bill led mergers & acquisitions for a large private equity-backed healthcare services organization, where he helped doctors unlock hundreds of millions of dollars in generational wealth. He is a nationally recognized speaker and thought leader in healthcare M&A.

Bill began his career as a Marine Corps pilot, ultimately serving under two administrations at the Presidential Helicopter Squadron and commanding a squadron in combat.

Follow Bill on Instagram @aestheticbrokersConnect with Bill on LinkedIn

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic BrokersFollow Aesthetic Brokers on Instagram @aestheticbrokers

Theme music: Blinding, Cushy]]>470aesthetic+brokers,aesthetics,bill+walker,business+transaction,competitive+bidding,exit+planning,founder+exit,healthcare,medical+aesthetics,medical+spa,med+spa,mergers+and+acquisitions,off-market+offer,plastic+surgery,post-sale+team,practice+valuation,private+equity,selling+your+practice,staff+benefitsfalse27fullWhy Do You Care What The Competition Is Doing?https://www.aestheticappealpodcast.com/why-do-you-care-what-the-competition-is-doing/
In this solo episode, Jessica makes the case that almost none of what you see your competitors doing connects to a real decision in your own business. She walks through how she handles it with her consulting clients. When a competitor’s offer comes up, she asks one question: why do you care? Most of the time the answer is that it doesn’t apply to your goals at all, and the conversation ends there.

She also tells a story from a conference stage that quietly changed how she thinks about competitors. What shows up on someone else’s social tells you almost nothing real about how their business is actually running, who their providers are, or whether their numbers add up. Her most successful clients all share one trait. They’re so locked in on their own business that they don’t have room to think about anyone else’s.

Listen for the simple question Jessica asks every time a competitor’s name comes up in a client meeting.

Questions answered by this episode:

How do you stop comparing your business to your competitors?
Should you match your competitor’s prices as a med spa owner?
How do you stay focused on growing your own practice?
Should med spa owners follow their competitors on social media?
How do you handle competition in the aesthetics industry?
Why is watching your competitors hurting your med spa’s growth?
What do the most successful aesthetic practice owners have in common?
Is it useful to track what other med spas are charging?
How do you set your own prices without copying competitors?
What question should you ask yourself when a competitor catches your attention?

How do you stop comparing your business to your competitors?
Should you match your competitor’s prices as a med spa owner?
How do you stay focused on growing your own practice?
Should med spa owners follow their competitors on social media?
How do you handle competition in the aesthetics industry?
Why is watching your competitors hurting your med spa’s growth?
What do the most successful aesthetic practice owners have in common?
Is it useful to track what other med spas are charging?
How do you set your own prices without copying competitors?
What question should you ask yourself when a competitor catches your attention?

HOST

Jessica Hunter
Head of Aesthetic Consulting, Aesthetic Brokers

Jessica Hunter is the Founder & CEO of Hunter Consulting and Head of Consulting at Aesthetic Brokers, where she helps medical aesthetic clinics grow smarter and stronger. She’s partnered with more than 75 clinics across Canada and the U.S., guiding them to boost profits, streamline operations, and build lasting success.

Known for her energy, straightforward approach, and genuine care, Jessica believes the best advice comes from truly understanding each business, especially its financial health and unique challenges.

Follow Jessica on Instagram @hunterconsulting_

Connect with Jessica on LinkedIn

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers

Theme music: Blinding, Cushy]]>500aesthetic+brokers,aesthetic+consulting,aesthetics,business+strategy,competition,consulting,focus,healthcare,jessica+hunter,medical+aesthetics,medical+spa,med+spa,mindset,practice+growth,practice+owner,profitability,social+mediafalse26fullWhy Your First Offer Is Never the Best Offerhttps://www.aestheticappealpodcast.com/why-your-first-offer-is-never-the-best-offer/
The buyers on the other end of those messages know exactly what they're doing — they're hoping to lock in a deal before anyone runs a competitive process. The question is whether you understand the playbook well enough to recognize one when it lands in your inbox.

In this solo episode, Bill Walker breaks down how private equity actually structures deals for medical aesthetic and longevity practices. He walks through the difference between a joint venture and an asset purchase agreement, then explains how cash at close, rollover equity, promissory notes, and earnouts each play a distinct role in your total deal value.

Bill explains why a $10 million enterprise value rarely lands as $10 million in your bank account, why rolling 30% equity is a long-horizon bet against the S&P 500 rather than a liquid stock position, and why an unlimited earnout is almost always a worse deal than a tangible one tied to a measurable growth target. He also covers the bonuses and incentives that quietly shape your final number — and what a retrade feels like when you went into the deal without representation.

Stay through the end for Bill's read on the quiet shift among private investors toward whole-body, whole-aesthetic platforms, and why founders who go it alone tend to leave more than 30% of their deal value on the table.

Questions answered by this episode:

1. Should I sell my med spa to private equity?
2. How much is my aesthetic practice worth to private equity?
3. How do private equity firms value medical practices?
4. How are private equity deals structured for healthcare practices?
5. What does cash at close mean in a private equity deal?
6. What is rollover equity in a practice sale?
7. What is a typical earnout in a private equity deal?
8. Do I need an M&A advisor to sell my medical practice?
9. What is the difference between a joint venture and an asset purchase agreement?
10. What is a promissory note in a private equity transaction?

HOST

Bill Walker
Founder & CEO, Aesthetic Brokers

Bill Walker is the Founder & CEO of Aesthetic Brokers, where he leads transaction advisory for medical spas, cosmetic dermatology practices, and plastic surgery centers. Prior to founding Aesthetic Brokers, Bill led mergers & acquisitions for a large private equity-backed healthcare services organization, where he helped doctors unlock hundreds of millions of dollars in generational wealth. He is a nationally recognized speaker and thought leader in healthcare M&A.

Bill began his career as a Marine Corps pilot, ultimately serving under two administrations at the Presidential Helicopter Squadron and commanding a squadron in combat.

Follow Bill on Instagram @aestheticbrokers

Connect with Bill on LinkedIn

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what's happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers

Theme music: Blinding, Cushy]]>https://api.spreaker.com/episode/71856100Wed, 06 May 2026 19:46:02 +0000Aesthetic BrokersEmail blasts, cold calls, and decks full of stats stack up for months before most aesthetic practice founders are even ready to sell. The buyers on the other end of those messages know exactly what they're doing — they're hoping to lock in a deal...
The buyers on the other end of those messages know exactly what they're doing — they're hoping to lock in a deal before anyone runs a competitive process. The question is whether you understand the playbook well enough to recognize one when it lands in your inbox.

In this solo episode, Bill Walker breaks down how private equity actually structures deals for medical aesthetic and longevity practices. He walks through the difference between a joint venture and an asset purchase agreement, then explains how cash at close, rollover equity, promissory notes, and earnouts each play a distinct role in your total deal value.

Bill explains why a $10 million enterprise value rarely lands as $10 million in your bank account, why rolling 30% equity is a long-horizon bet against the S&P 500 rather than a liquid stock position, and why an unlimited earnout is almost always a worse deal than a tangible one tied to a measurable growth target. He also covers the bonuses and incentives that quietly shape your final number — and what a retrade feels like when you went into the deal without representation.

Stay through the end for Bill's read on the quiet shift among private investors toward whole-body, whole-aesthetic platforms, and why founders who go it alone tend to leave more than 30% of their deal value on the table.

Questions answered by this episode:

1. Should I sell my med spa to private equity?
2. How much is my aesthetic practice worth to private equity?
3. How do private equity firms value medical practices?
4. How are private equity deals structured for healthcare practices?
5. What does cash at close mean in a private equity deal?
6. What is rollover equity in a practice sale?
7. What is a typical earnout in a private equity deal?
8. Do I need an M&A advisor to sell my medical practice?
9. What is the difference between a joint venture and an asset purchase agreement?
10. What is a promissory note in a private equity transaction?

HOST

Bill Walker
Founder & CEO, Aesthetic Brokers

Bill Walker is the Founder & CEO of Aesthetic Brokers, where he leads transaction advisory for medical spas, cosmetic dermatology practices, and plastic surgery centers. Prior to founding Aesthetic Brokers, Bill led mergers & acquisitions for a large private equity-backed healthcare services organization, where he helped doctors unlock hundreds of millions of dollars in generational wealth. He is a nationally recognized speaker and thought leader in healthcare M&A.

Bill began his career as a Marine Corps pilot, ultimately serving under two administrations at the Presidential Helicopter Squadron and commanding a squadron in combat.

Follow Bill on Instagram @aestheticbrokers

Connect with Bill on LinkedIn

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what's happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers

Theme music: Blinding, Cushy]]>1403aesthetics,asset+purchase,business+transaction,cash+at+close,deal+structure,earnout,ebitda,exit+planning,healthcare,joint+venture,longevity,medical+aesthetics,medical+spa,med+spa,plastic+surgeon,plastic+surgery,private+equity,promissory+note,rollover+equityfalse25fullWhy Most Medspa Owners Try to Sell 3 Years Too Earlyhttps://www.aestheticappealpodcast.com/why-most-medspa-owners-try-to-sell-3-years-too-early/
Jessica Hunter walks through the real math and timelines behind building a sellable practice and what actually separates a practice worth buying from one that isn't… and it's not credentialing.

Comparing an RN who does the same skillset every single day with a nurse practitioner who splits time across the hospital, the clinic, and four different services, find out why the RN wins.

Jessica makes a direct case for staying in your seat, and reframes why most aesthetic businesses fail somewhere between year two and year three. They don't fail because the founders aren't good. They fail because the founders stop.

Questions answered by this episode:

How long does it take to build a sellable medical aesthetics practice?
When is the right time to sell my med spa?
How do I know if my practice is ready to sell?
Why isn't my aesthetic practice worth selling yet?
What does a med spa make in its first year?
Is owning a medical aesthetics practice harder than working for someone else?
What makes an aesthetic practice attractive to buyers?
How do I avoid burnout as an aesthetic practice owner?
Should I focus on consistency or chasing growth in a new med spa?
Does the RN or nurse practitioner credential matter for med spa success?

How long does it take to build a sellable medical aesthetics practice?
When is the right time to sell my med spa?
How do I know if my practice is ready to sell?
Why isn't my aesthetic practice worth selling yet?
What does a med spa make in its first year?
Is owning a medical aesthetics practice harder than working for someone else?
What makes an aesthetic practice attractive to buyers?
How do I avoid burnout as an aesthetic practice owner?
Should I focus on consistency or chasing growth in a new med spa?
Does the RN or nurse practitioner credential matter for med spa success?

How much is a medical spa worth?
How do you value an aesthetic practice?
What multiple do med spas sell for?
How do you calculate EBITDA for a medical practice?
What are owner add-backs in a practice valuation?
How does private equity value aesthetic practices?
What happens during due diligence when selling a medical spa?
How do you prepare a med spa to sell?
When is the right time to sell an aesthetic practice?
How do you increase the value of a medical spa before selling?

How much is a medical spa worth?
How do you value an aesthetic practice?
What multiple do med spas sell for?
How do you calculate EBITDA for a medical practice?
What are owner add-backs in a practice valuation?
How does private equity value aesthetic practices?
What happens during due diligence when selling a medical spa?
How do you prepare a med spa to sell?
When is the right time to sell an aesthetic practice?
How do you increase the value of a medical spa before selling?

HOST

Bill Walker
Founder & CEO, Aesthetic Brokers

Bill Walker is the Founder & CEO of Aesthetic Brokers, where he leads transaction advisory for medical spas, cosmetic dermatology practices, and plastic surgery centers. Prior to founding Aesthetic Brokers, Bill led mergers & acquisitions for a large private equity-backed healthcare services organization, where he helped doctors unlock hundreds of millions of dollars in generational wealth. He is a nationally recognized speaker and thought leader in healthcare M&A.

Bill began his career as a Marine Corps pilot, ultimately serving under two administrations at the Presidential Helicopter Squadron and commanding a squadron in combat.

Follow Bill on Instagram @aestheticbrokers

Connect with Bill on LinkedIn

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers

Theme music: Blinding, Cushy]]>1521aesthetics,asset+appraisal,business+owner,business+transaction,due+diligence,ebitda,exit+planning,founder+journey,healthcare,market+comparables,medical+aesthetics,medical+spa,med+spa,mergers+and+acquisitions,plastic+surgeon,plastic+surgery,practice+sale,practice+valuation,private+equity,valuation+multiplesfalse23fullWhat You Don’t Know About Going Out on Your Own in Aestheticshttps://www.aestheticappealpodcast.com/what-you-dont-know-about-going-out-on-your-own-in-aesthetics/
Bridgette DeBrino, CEO of Belvara Collective, shares how her journey from treatment room to operations revealed a major gap in the aesthetics industry: highly skilled providers who want independence, but not the overwhelm that comes with it.

She explains how blending hands-on patient insight with marketing and operations creates stronger practices, why many providers hesitate to go out on their own, and how shared infrastructure, buying power, and backend support can change both the math and lifestyle of ownership.

Get a fresh take on “hybrid aesthetics,” why confidence is often the real barrier to independence, and how Belvara is helping providers build profitable practices without burning out.

Learn more about Belvara Collective

GUEST

Bridgette DeBrino
Chief Executive Officer, Belvara Collection

Bridgette Debrino is a seasoned aesthetics professional with over 15 years of experience spanning clinical care, marketing, and operations. Her career began behind the treatment chair and evolved into leadership roles that shaped the growth of top practices in South Florida. Today, she brings that same passion and expertise to Belvara Collection, where she’s helping independent providers thrive with the support, structure, and freedom they need to build successful, balanced businesses.

Connect with Bridgette on LinkedIn

Follow Belvara Collection on Instagram @belvaracollective

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers

Theme music: Blinding, Cushy
]]>https://api.spreaker.com/episode/70555214Wed, 11 Mar 2026 11:00:04 +0000Aesthetic BrokersIndependence in aesthetics sounds empowering until the operational reality hits. Bridgette DeBrino, CEO of Belvara Collective, shares how her journey from treatment room to operations revealed a major gap in the aesthetics industry: highly skilled...
Bridgette DeBrino, CEO of Belvara Collective, shares how her journey from treatment room to operations revealed a major gap in the aesthetics industry: highly skilled providers who want independence, but not the overwhelm that comes with it.

She explains how blending hands-on patient insight with marketing and operations creates stronger practices, why many providers hesitate to go out on their own, and how shared infrastructure, buying power, and backend support can change both the math and lifestyle of ownership.

Get a fresh take on “hybrid aesthetics,” why confidence is often the real barrier to independence, and how Belvara is helping providers build profitable practices without burning out.

Learn more about Belvara Collective

GUEST

Bridgette DeBrino
Chief Executive Officer, Belvara Collection

Bridgette Debrino is a seasoned aesthetics professional with over 15 years of experience spanning clinical care, marketing, and operations. Her career began behind the treatment chair and evolved into leadership roles that shaped the growth of top practices in South Florida. Today, she brings that same passion and expertise to Belvara Collection, where she’s helping independent providers thrive with the support, structure, and freedom they need to build successful, balanced businesses.

Connect with Bridgette on LinkedIn

Follow Belvara Collection on Instagram @belvaracollective

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers

Theme music: Blinding, Cushy
]]>1852aesthetics,belvara,business+development,business+transaction,healthcare,injectables,marketing,medical+aesthetics,medical+spa,med+spa,plastic+surgeon,plastic+surgery,practice+management,private+equity,solo+practice,wellnessfalse22fullHow and When to Confidently Raise Your Priceshttps://www.aestheticappealpodcast.com/how-and-when-to-confidently-raise-your-prices/
She explains when high-demand services support higher prices, how tiered offerings shape perceived value, and why consistency across providers matters.

Listen for how data can guide smarter pricing decisions, how memberships encourage long-term loyalty, and what teams need to confidently communicate pricing with clients.

Instead of chasing what the med spa down the street charges, learn how to build loyalty with clients who are willing to pay for outcomes, quality, and trust.

HOST

Jessica Hunter
Head of Aesthetic Consulting, Aesthetic Brokers

Jessica Hunter is the Founder & CEO of Hunter Consulting and Head of Consulting at Aesthetic Brokers, where she helps medical aesthetic clinics grow smarter and stronger. She’s partnered with more than 75 clinics across Canada and the U.S., guiding them to boost profits, streamline operations, and build lasting success.

Known for her energy, straightforward approach, and genuine care, Jessica believes the best advice comes from truly understanding each business, especially its financial health and unique challenges.

Follow Jessica on Instagram @hunterconsulting_

Connect with Jessica on LinkedIn

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers

Theme music: Blinding, Cushy]]>https://api.spreaker.com/episode/70240271Wed, 04 Mar 2026 12:00:02 +0000Aesthetic BrokersPricing tends to get set once and then forgotten, even as demand, costs, and services evolve. Jessica Hunter shares why regularly reviewing pricing keeps aesthetic practices healthy and aligned. She explains when high-demand services support higher...
She explains when high-demand services support higher prices, how tiered offerings shape perceived value, and why consistency across providers matters.

Listen for how data can guide smarter pricing decisions, how memberships encourage long-term loyalty, and what teams need to confidently communicate pricing with clients.

Instead of chasing what the med spa down the street charges, learn how to build loyalty with clients who are willing to pay for outcomes, quality, and trust.

HOST

Jessica Hunter
Head of Aesthetic Consulting, Aesthetic Brokers

Jessica Hunter is the Founder & CEO of Hunter Consulting and Head of Consulting at Aesthetic Brokers, where she helps medical aesthetic clinics grow smarter and stronger. She’s partnered with more than 75 clinics across Canada and the U.S., guiding them to boost profits, streamline operations, and build lasting success.

Known for her energy, straightforward approach, and genuine care, Jessica believes the best advice comes from truly understanding each business, especially its financial health and unique challenges.

Follow Jessica on Instagram @hunterconsulting_

Connect with Jessica on LinkedIn

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers

Theme music: Blinding, Cushy]]>851aesthetics,aesthetic+services,brokers,business+transaction,client+communication,consolidation,healthcare,injectables,market+competition,medical+aesthetics,medical+spa,med+spa,membership+benefits,plastic+surgeon,plastic+surgery,pricing+analysis,pricing+strategy,revenue+optimization,service+demand,stakeholdersfalse21fullThe Worst Med Spa Money Myths Holding You Backhttps://www.spreaker.com/episode/the-worst-med-spa-money-myths-holding-you-back--70251851
Listen for why profitability usually takes longer than anyone hopes, what real margins look like in aesthetics versus newer wellness offerings, and why growth alone doesn’t automatically improve your numbers.

It can be tempting to chase quick fixes, but long-term success comes from knowing your metrics, staying patient, and treating this business like the marathon it is.

Jessica Hunter
Head of Aesthetic Consulting, Aesthetic Brokers

Jessica Hunter is the Founder & CEO of Hunter Consulting and Head of Consulting at Aesthetic Brokers, where she helps medical aesthetic clinics grow smarter and stronger. She’s partnered with more than 75 clinics across Canada and the U.S., guiding them to boost profits, streamline operations, and build lasting success.

Known for her energy, straightforward approach, and genuine care, Jessica believes the best advice comes from truly understanding each business, especially its financial health and unique challenges.

Follow Jessica on Instagram @hunterconsulting_

Connect with Jessica on LinkedIn

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers

Theme music: Blinding, Cushy
]]>https://api.spreaker.com/episode/70251851Wed, 25 Feb 2026 12:00:14 +0000Aesthetic BrokersMed spa money myths spread fast, and believing the wrong ones can quietly stall your business. Jessica Hunter tackles the most common assumptions owners make about profitability, growth, and “easy money,” and explains why expectations often clash with...
Listen for why profitability usually takes longer than anyone hopes, what real margins look like in aesthetics versus newer wellness offerings, and why growth alone doesn’t automatically improve your numbers.

It can be tempting to chase quick fixes, but long-term success comes from knowing your metrics, staying patient, and treating this business like the marathon it is.

Jessica Hunter
Head of Aesthetic Consulting, Aesthetic Brokers

Jessica Hunter is the Founder & CEO of Hunter Consulting and Head of Consulting at Aesthetic Brokers, where she helps medical aesthetic clinics grow smarter and stronger. She’s partnered with more than 75 clinics across Canada and the U.S., guiding them to boost profits, streamline operations, and build lasting success.

Known for her energy, straightforward approach, and genuine care, Jessica believes the best advice comes from truly understanding each business, especially its financial health and unique challenges.

Follow Jessica on Instagram @hunterconsulting_

Connect with Jessica on LinkedIn

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers

Theme music: Blinding, Cushy
]]>573aesthetics,brokers,business+transaction,consolidation,healthcare,m&a,medical+aesthetics,medical+spa,med+spa,mergers+and+acquisitions,plastic+surgeon,plastic+surgery,private+equity,stakeholdersfalse20fullThe Real Reason You’re Always Behindhttps://www.aestheticappealpodcast.com/the-real-reason-youre-always-behind/
Understanding where your time actually goes, getting comfortable with delegation, and knowing your numbers can completely change how your business grows. Listen for why perfectionism quietly keeps owners stuck, how patient experience impacts far more than reviews, and why letting go of control is often the turning point.

The emotional side of being a business owner is where burnout can creep in fast. From small daily shifts that compound over time to knowing when to ask for help, Jessica shares how to build a business that works for you, not one that drains you.

HOST

Jessica Hunter
Head of Aesthetic Consulting, Aesthetic Brokers

Jessica Hunter is the Founder & CEO of Hunter Consulting and Head of Consulting at Aesthetic Brokers, where she helps medical aesthetic clinics grow smarter and stronger. She’s partnered with more than 75 clinics across Canada and the U.S., guiding them to boost profits, streamline operations, and build lasting success.

Known for her energy, straightforward approach, and genuine care, Jessica believes the best advice comes from truly understanding each business, especially its financial health and unique challenges.

Follow Jessica on Instagram @hunterconsulting_

Connect with Jessica on LinkedIn

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers

Theme music: Blinding, Cushy
]]>https://api.spreaker.com/episode/70100504Wed, 18 Feb 2026 12:00:03 +0000Aesthetic BrokersIf you constantly feel behind in your business, it’s probably not because you’re lazy. It’s because you’re doing too much of the wrong stuff. Jessica Hunter explains why time is the most overlooked asset in aesthetic practices, and why working harder...
Understanding where your time actually goes, getting comfortable with delegation, and knowing your numbers can completely change how your business grows. Listen for why perfectionism quietly keeps owners stuck, how patient experience impacts far more than reviews, and why letting go of control is often the turning point.

The emotional side of being a business owner is where burnout can creep in fast. From small daily shifts that compound over time to knowing when to ask for help, Jessica shares how to build a business that works for you, not one that drains you.

HOST

Jessica Hunter
Head of Aesthetic Consulting, Aesthetic Brokers

Jessica Hunter is the Founder & CEO of Hunter Consulting and Head of Consulting at Aesthetic Brokers, where she helps medical aesthetic clinics grow smarter and stronger. She’s partnered with more than 75 clinics across Canada and the U.S., guiding them to boost profits, streamline operations, and build lasting success.

Known for her energy, straightforward approach, and genuine care, Jessica believes the best advice comes from truly understanding each business, especially its financial health and unique challenges.

Follow Jessica on Instagram @hunterconsulting_

Connect with Jessica on LinkedIn

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers

Theme music: Blinding, Cushy
]]>665brokers,business+growth,business+owner,consolidation,delegation,entrepreneur,esthetics,financial+consulting,healthcare,medical+aesthetics,medical+spa,med+spa,patient+experience,plastic+surgeon,plastic+surgery,private+equity,stakeholders,time+managementfalse19fullThe Exit Strategy No One Tells Med Spa Owners Abouthttps://www.aestheticappealpodcast.com/the-exit-strategy-no-one-tells-med-spa-owners-about/
She also shares why profitability has less to do with your top line and more to do with operational discipline, and how small inefficiencies quietly eat away at valuation. Heavy debt? Lack of recurring revenue? A business built entirely around one injector? Listen for the pitfalls that can turn a promising exit into a dead end.

But an exit isn’t always a sale. Jessica touches on alternative paths like partnerships, partial buyouts, and stepping back while still earning, plus what to do if you never want to leave the treatment room and just want a business that supports your lifestyle.

HOST
Jessica Hunter
Head of Aesthetic Consulting, Aesthetic Brokers

Jessica Hunter is the Founder & CEO of Hunter Consulting and Head of Consulting at Aesthetic Brokers, where she helps medical aesthetic clinics grow smarter and stronger. She’s partnered with more than 75 clinics across Canada and the U.S., guiding them to boost profits, streamline operations, and build lasting success.

Known for her energy, straightforward approach, and genuine care, Jessica believes the best advice comes from truly understanding each business, especially its financial health and unique challenges.

Follow Jessica on Instagram @hunterconsulting_

Connect with Jessica on LinkedIn

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers

Theme music: Blinding, Cushy]]>https://api.spreaker.com/episode/69689733Wed, 04 Feb 2026 12:00:08 +0000Aesthetic BrokersPlanning an exit feels like something you’ll deal with “someday,” but Jessica Hunter says it actually starts on day one. She explains what makes a med spa truly sellable, from having more than one provider to systems that don’t rely on the owner to...
She also shares why profitability has less to do with your top line and more to do with operational discipline, and how small inefficiencies quietly eat away at valuation. Heavy debt? Lack of recurring revenue? A business built entirely around one injector? Listen for the pitfalls that can turn a promising exit into a dead end.

But an exit isn’t always a sale. Jessica touches on alternative paths like partnerships, partial buyouts, and stepping back while still earning, plus what to do if you never want to leave the treatment room and just want a business that supports your lifestyle.

HOST
Jessica Hunter
Head of Aesthetic Consulting, Aesthetic Brokers

Jessica Hunter is the Founder & CEO of Hunter Consulting and Head of Consulting at Aesthetic Brokers, where she helps medical aesthetic clinics grow smarter and stronger. She’s partnered with more than 75 clinics across Canada and the U.S., guiding them to boost profits, streamline operations, and build lasting success.

Known for her energy, straightforward approach, and genuine care, Jessica believes the best advice comes from truly understanding each business, especially its financial health and unique challenges.

Follow Jessica on Instagram @hunterconsulting_

Connect with Jessica on LinkedIn

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers

Theme music: Blinding, Cushy]]>808aesthetics,brokers,business+exit,business+transaction,business+valuation,consolidation,healthcare,injector,m&a,medical+aesthetics,medical+spa,med+spa,mergers+and+acquisitions,operational+efficiency,plastic+surgeon,plastic+surgery,practice+acquisition,private+equity,stakeholdersfalse18fullThe Hard Reality of Owning a Million-Dollar Aesthetic Practicehttps://www.aestheticappealpodcast.com/the-hard-reality-of-owning-a-million-dollar-aesthetic-practice/
She uncovers where money really goes in an aesthetic practice, what healthy margins look like, and why most first-time owners misunderstand the difference between owner pay and business profit.

Find out the real reasons aesthetic practices plateau and how to decide whether your next investment should be hiring, automation, or upgrading your EMR.

And if you’re finally seeing consistent cash flow, that’s when the real work begins. Listen for her take on when to bring in financial help, how to reinvest $25-50K the smart way, and the pivotal moment every owner has to reinvent their role to keep scaling.

HOST

Jessica Hunter
Head of Aesthetic Consulting, Aesthetic Brokers

Jessica Hunter is the Founder & CEO of Hunter Consulting and Head of Consulting at Aesthetic Brokers, where she helps medical aesthetic clinics grow smarter and stronger. She’s partnered with more than 75 clinics across Canada and the U.S., guiding them to boost profits, streamline operations, and build lasting success.

Known for her energy, straightforward approach, and genuine care, Jessica believes the best advice comes from truly understanding each business, especially its financial health and unique challenges.

Follow Jessica on Instagram @hunterconsulting_

Connect with Jessica on LinkedIn

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers

Theme music: Blinding, Cushy]]>https://api.spreaker.com/episode/69261662Wed, 07 Jan 2026 12:00:09 +0000Aesthetic BrokersSeven figures sounds glamorous until you’re the one signing the checks. Jessica Hunter is back to explain why a “million-dollar” med spa often isn’t profitable at all, and what owners should prioritize once the revenue starts rolling in. She uncovers...
She uncovers where money really goes in an aesthetic practice, what healthy margins look like, and why most first-time owners misunderstand the difference between owner pay and business profit.

Find out the real reasons aesthetic practices plateau and how to decide whether your next investment should be hiring, automation, or upgrading your EMR.

And if you’re finally seeing consistent cash flow, that’s when the real work begins. Listen for her take on when to bring in financial help, how to reinvest $25-50K the smart way, and the pivotal moment every owner has to reinvent their role to keep scaling.

HOST

Jessica Hunter
Head of Aesthetic Consulting, Aesthetic Brokers

Jessica Hunter is the Founder & CEO of Hunter Consulting and Head of Consulting at Aesthetic Brokers, where she helps medical aesthetic clinics grow smarter and stronger. She’s partnered with more than 75 clinics across Canada and the U.S., guiding them to boost profits, streamline operations, and build lasting success.

Known for her energy, straightforward approach, and genuine care, Jessica believes the best advice comes from truly understanding each business, especially its financial health and unique challenges.

Follow Jessica on Instagram @hunterconsulting_

Connect with Jessica on LinkedIn

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers

Theme music: Blinding, Cushy]]>884aesthetics,bottlenecks,business+growth,business+owner,business+transaction,emr,entrepreneur,financial+consulting,financial+guidance,healthcare,marketing,medical+aesthetics,medical+spa,med+spa,operational+systems,plastic+surgeon,plastic+surgery,private+equity,profitability,reinvestmentfalse17fullThinking of Opening Your Own Med Spa? Ask These Questions Firsthttps://www.aestheticappealpodcast.com/thinking-of-opening-your-own-med-spa-ask-these-questions-first/
Most new owners assume a $100K month means success, but tight margins often mean you’re barely breaking even. And when it comes to leaving a practice, she stresses that transparency matters, because burned bridges follow you in this industry.

With clear-eyed insight into hidden costs, personal readiness, and what it takes to attract patients from day one, Jessica lays out the real strategy behind building something sustainable—not just something pretty on paper.

HOST
Jessica Hunter
Head of Aesthetic Consulting, Aesthetic Brokers

Jessica Hunter is the Founder & CEO of Hunter Consulting and Head of Consulting at Aesthetic Brokers, where she helps medical aesthetic clinics grow smarter and stronger. She’s partnered with more than 75 clinics across Canada and the U.S., guiding them to boost profits, streamline operations, and build lasting success.

Known for her energy, straightforward approach, and genuine care, Jessica believes the best advice comes from truly understanding each business, especially its financial health and unique challenges.

Follow Jessica on Instagram @hunterconsulting_

Connect with Jessica on LinkedIn

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers

Theme music: Blinding, Cushy]]>https://api.spreaker.com/episode/68858885Thu, 04 Dec 2025 12:00:09 +0000Aesthetic BrokersThinking about going out on your own in medical aesthetics? Jessica Hunter shares the questions you must answer before starting your own medical spa, like whether you can actually cover your overhead, how long you can float yourself without revenue,...
Most new owners assume a $100K month means success, but tight margins often mean you’re barely breaking even. And when it comes to leaving a practice, she stresses that transparency matters, because burned bridges follow you in this industry.

With clear-eyed insight into hidden costs, personal readiness, and what it takes to attract patients from day one, Jessica lays out the real strategy behind building something sustainable—not just something pretty on paper.

HOST
Jessica Hunter
Head of Aesthetic Consulting, Aesthetic Brokers

Jessica Hunter is the Founder & CEO of Hunter Consulting and Head of Consulting at Aesthetic Brokers, where she helps medical aesthetic clinics grow smarter and stronger. She’s partnered with more than 75 clinics across Canada and the U.S., guiding them to boost profits, streamline operations, and build lasting success.

Known for her energy, straightforward approach, and genuine care, Jessica believes the best advice comes from truly understanding each business, especially its financial health and unique challenges.

Follow Jessica on Instagram @hunterconsulting_

Connect with Jessica on LinkedIn

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers

Theme music: Blinding, Cushy]]>811aesthetics,business+consulting,entrepreneurship,financial+planning,healthcare,medical+aesthetics,medical+spa,med+spa,private+equity,profit+marginsfalse16fullWhat Really Makes a Med Spa Profitablehttps://www.aestheticappealpodcast.com/what-really-makes-a-med-spa-profitable/
Following her early career at giants like 3M, Jessica built a thriving consulting firm before becoming the head of consulting at Aesthetic Brokers.

Her entry into the medical spa world was pure chance, but her rise is a direct result of helping practices run smarter, scale faster, and be profitable.

With visibility into scrappy $200K startups and $10M luxury builds, Jessica shares honest insights about budgets, staffing, and why paying based on “gut feel” is a costly mistake.

GUEST
Jessica Hunter
Head of Aesthetic Consulting, Aesthetic Brokers

Jessica Hunter is the Founder & CEO of Hunter Consulting and Head of Consulting at Aesthetic Brokers, where she helps medical aesthetic clinics grow smarter and stronger. She’s partnered with more than 75 clinics across Canada and the U.S., guiding them to boost profits, streamline operations, and build lasting success.

Known for her energy, straightforward approach, and genuine care, Jessica believes the best advice comes from truly understanding each business, especially its financial health and unique challenges.

Follow Jessica on Instagram @hunterconsulting_

Connect with Jessica on LinkedIn

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers

Theme music: Blinding, Cushy]]>https://api.spreaker.com/episode/68628442Wed, 19 Nov 2025 12:00:08 +0000Aesthetic BrokersWhat really drives success in medical aesthetics? Jessica Hunter knows the answer—and it’s not fluff. Following her early career at giants like 3M, Jessica built a thriving consulting firm before becoming the head of consulting at Aesthetic Brokers. ...
Following her early career at giants like 3M, Jessica built a thriving consulting firm before becoming the head of consulting at Aesthetic Brokers.

Her entry into the medical spa world was pure chance, but her rise is a direct result of helping practices run smarter, scale faster, and be profitable.

With visibility into scrappy $200K startups and $10M luxury builds, Jessica shares honest insights about budgets, staffing, and why paying based on “gut feel” is a costly mistake.

GUEST
Jessica Hunter
Head of Aesthetic Consulting, Aesthetic Brokers

Jessica Hunter is the Founder & CEO of Hunter Consulting and Head of Consulting at Aesthetic Brokers, where she helps medical aesthetic clinics grow smarter and stronger. She’s partnered with more than 75 clinics across Canada and the U.S., guiding them to boost profits, streamline operations, and build lasting success.

Known for her energy, straightforward approach, and genuine care, Jessica believes the best advice comes from truly understanding each business, especially its financial health and unique challenges.

Follow Jessica on Instagram @hunterconsulting_

Connect with Jessica on LinkedIn

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers

Theme music: Blinding, Cushy]]>1757aesthetics,business+consultant,consultant,consulting,financial+planning,healthcare,medical+aesthetics,medical+spa,med+spa,p&l,plastic+surgeon,plastic+surgery,private+equity,staff+compensationfalse15fullOMG We’re Getting Acquired. What Happens to Me?https://www.aestheticappealpodcast.com/omg-were-getting-acquired-what-happens-to-me/This interview originally aired on the Practiceland podcast presented by PatientFi.

Selling the practice is a big deal, but don’t panic just yet – you’re probably not getting fired! Doctors sell for a variety of reasons, and freaking out at first is normal. But a growth mindset beats a scarcity mindset every time and this is your chance to grow.

An advocate for doctors through complex financial transactions, Bill Walker shares what you should and shouldn’t stress about when private equity steps in, which staff they will want to keep, and what new benefits you can expect from being part of a larger organization.

Whether this big change is happening to you now or there’s even a hint of it on the horizon, hear what you might expect throughout the long process of acquisition and the key performance indicators that make investors take notice (and want to promote you).

GUEST

Bill Walker
Founder & CEO of Aesthetic Brokers

Bill Walker is a seasoned mergers & acquisitions executive and former Marine. As the founder & CEO of Aesthetic Brokers, he helps medical spas, cosmetic dermatology practices, and plastic surgery centers find investors or sell. With experience in due diligence and M&A, Bill has facilitated deals worth millions.

Connect with Bill on LinkedIn

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers]]>https://api.spreaker.com/episode/66658447Tue, 15 Jul 2025 11:00:07 +0000Aesthetic BrokersThis interview originally aired on the https://www.practicelandpodcast.com/ podcast presented by PatientFi. Selling the practice is a big deal, but don’t panic just yet – you’re probably not getting fired! Doctors sell for a variety of reasons, and...This interview originally aired on the Practiceland podcast presented by PatientFi.

Selling the practice is a big deal, but don’t panic just yet – you’re probably not getting fired! Doctors sell for a variety of reasons, and freaking out at first is normal. But a growth mindset beats a scarcity mindset every time and this is your chance to grow.

An advocate for doctors through complex financial transactions, Bill Walker shares what you should and shouldn’t stress about when private equity steps in, which staff they will want to keep, and what new benefits you can expect from being part of a larger organization.

Whether this big change is happening to you now or there’s even a hint of it on the horizon, hear what you might expect throughout the long process of acquisition and the key performance indicators that make investors take notice (and want to promote you).

GUEST

Bill Walker
Founder & CEO of Aesthetic Brokers

Bill Walker is a seasoned mergers & acquisitions executive and former Marine. As the founder & CEO of Aesthetic Brokers, he helps medical spas, cosmetic dermatology practices, and plastic surgery centers find investors or sell. With experience in due diligence and M&A, Bill has facilitated deals worth millions.

Connect with Bill on LinkedIn

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers]]>1804administrative+staff,aesthetics,broker,business+management,cosmetic+surgery,financing,key+performance+indicators,kpis,m&a,medical+aesthetics,mergers+and+acquisitions,patientfi,patient+financing,plastic+surgery,private+equityfalse14fullLeadership vs. Management: Lessons Learned from a Navy Surgeon Turned Med Spa Commanderhttps://www.aestheticappealpodcast.com/leadership-vs-management-lessons-learned-from-a-navy-surgeon-turned-med-spa-commander/
After treating thousands of casualties in combat zones, Dr. Hubert never imagined she'd one day be running a wildly successful aesthetic practice in Georgia.

Her first med spa attempt during a Navy tour in Florida flopped, but the lessons stuck. Years later, what started as a tiny setup in her husband’s barn next to their old racquetball court quickly turned into a local phenomenon as a casual idea between friends became a booming business known as the Beauty Barn.

Now with locations in Canton and Milton, The Beauty Barn is known for more than great results—it’s known for heart. The original team is still together, and they genuinely enjoy working (and playing) as a family.

Find out how Dr. Hubert built one of the most unique aesthetic practices in the South, and why her story is just getting started.

GUEST

Amy Hubert, MD
Owner & Medical Director, The Beauty Barn

Dr. Amy Hubert is a former Navy warfare officer and emergency medicine physician who treated thousands of trauma patients in Afghanistan before trading combat boots for cosmetic injectables. Now the founder of The Beauty Barn in Georgia, she’s built a thriving aesthetics practice that started—literally—in a barn on her property. Known for her no-nonsense leadership style, tight-knit team, and deep commitment to community, Dr. Hubert brings military precision and heart to every treatment.

Learn more about The Beauty Barn

Follow The Beauty Barn on Instagram @tbbmedspa

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers]]>https://api.spreaker.com/episode/66826418Wed, 02 Jul 2025 11:00:08 +0000Aesthetic BrokersWhat do you get when you mix a Navy officer who served as an ER doc in Afghanistan and a med spa owner injecting Botox in a barn? You get Dr. Amy Hubert, whose path to aesthetics is anything but ordinary. After treating thousands of casualties in...
After treating thousands of casualties in combat zones, Dr. Hubert never imagined she'd one day be running a wildly successful aesthetic practice in Georgia.

Her first med spa attempt during a Navy tour in Florida flopped, but the lessons stuck. Years later, what started as a tiny setup in her husband’s barn next to their old racquetball court quickly turned into a local phenomenon as a casual idea between friends became a booming business known as the Beauty Barn.

Now with locations in Canton and Milton, The Beauty Barn is known for more than great results—it’s known for heart. The original team is still together, and they genuinely enjoy working (and playing) as a family.

Find out how Dr. Hubert built one of the most unique aesthetic practices in the South, and why her story is just getting started.

GUEST

Amy Hubert, MD
Owner & Medical Director, The Beauty Barn

Dr. Amy Hubert is a former Navy warfare officer and emergency medicine physician who treated thousands of trauma patients in Afghanistan before trading combat boots for cosmetic injectables. Now the founder of The Beauty Barn in Georgia, she’s built a thriving aesthetics practice that started—literally—in a barn on her property. Known for her no-nonsense leadership style, tight-knit team, and deep commitment to community, Dr. Hubert brings military precision and heart to every treatment.

Learn more about The Beauty Barn

Follow The Beauty Barn on Instagram @tbbmedspa

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers]]>2351aesthetics,allergan+aesthetics,botox,business+management,empowerment,healthcare,injector,leadership,medical+aesthetics,medical+spa,med+spa,neuromodulators,personal+growth,practice+management,team+dynamicsfalse13fullWhat Investors Look For When Acquiring Aesthetic Practices with Bill Walkerhttps://www.aestheticappealpodcast.com/what-investors-look-for-when-acquiring-aesthetic-practices-with-bill-walker/This interview originally aired on the Aesthetically Speaking podcast presented by Nextech.

When it comes to selling your practice, many doctors are going at it alone. But deals can get emotional, and someone needs to give clear-headed advice to protect you and maximize your return.

Bill Walker and Tyler Terry discuss:

What the top aesthetic entrepreneurs are doing differently
How to prepare yourself now, so you’re ready to sell when the time comes
Strategies to scale faster and improve operational performance
Why investors are snapping up aesthetic practices and what they’re looking for
The key elements of due diligence and what to expect from buyers
What questions buyers typically ask post-acquisition
Current market values for aesthetic practices
Critical insights for doctors being approached by private equity
Why it’s risky to rely on just one modality or provider

What the top aesthetic entrepreneurs are doing differently
How to prepare yourself now, so you’re ready to sell when the time comes
Strategies to scale faster and improve operational performance
Why investors are snapping up aesthetic practices and what they’re looking for
The key elements of due diligence and what to expect from buyers
What questions buyers typically ask post-acquisition
Current market values for aesthetic practices
Critical insights for doctors being approached by private equity
Why it’s risky to rely on just one modality or provider

This episode was recorded live at the 2024 ASPS meeting in San Diego, California.

About Bill Walker

Bill Walker is a seasoned mergers & acquisitions executive and former Marine. As the founder & CEO of Aesthetic Brokers, he helps medical spas, cosmetic dermatology practices, and plastic surgery centers find investors or sell. With experience in due diligence and M&A, Bill has facilitated deals worth millions.

Connect with Bill on LinkedIn

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers]]>2482aesthetic+brokers,aesthetic+practices,aesthetics,buyers,cosmetic+dermatology,due+diligence,entrepreneurs,equity+returns,facelifts,hormone+therapy,injectors,investors,medical+spa,med+spa,mergers+and+acquisitions,plastic+surgeons,plastic+surgery,private+equity,tummy+tuckfalse12fullThe Luxury Med Spa Experience Men Didn’t Know They Neededhttps://www.aestheticappealpodcast.com/the-luxury-med-spa-experience-men-didnt-know-they-needed/
Already running a marketing agency, Chris knew he wanted to help men. After meeting his wife, an aesthetician and laser tech, he leveraged her expertise to learn about treatments.

Visiting med spas for his own laser treatments, he quickly discovered men were an afterthought. With his marketing background, he recognized the gap and knew men needed their own space.

Inspired by success and style (and his own “bougie” taste), Chris embraced an art deco theme with masculine colors. Every room is named after a Hollywood icon, the music is classic Sinatra, and the TVs play James Bond, not Botox ads. Determined to rewrite the med spa experience for men, he did the opposite of everyone else.

Chris talks about the challenges of being a male, non-physician founder in the aesthetics industry and the hurdles of building a brand-new concept to the far west outskirts of Austin from scratch. He shares who Flycatcher is for and what’s next for his vision of men’s aesthetics.

GUEST

Chris Heiler
Founder and CEO of Flycatcher

Drawing on his experience as the founder of Landscape Leadership marketing agency, Chris built Flycatcher, a medical aesthetics practice in Austin, Texas, designed specifically for men who want to look their best.

Learn more about Flycatcher

Connect with Chris on LinkedIn

About Aesthetic Appeal
Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers
]]>https://api.spreaker.com/episode/65584450Wed, 16 Apr 2025 11:00:07 +0000Aesthetic BrokersChris Heiler, founder and CEO of Flycatcher, is redefining men's wellness just west of Austin, Texas, with a med spa experience that feels more like old Hollywood luxury than a medical office. He shares how he got into the aesthetic industry and why...
Already running a marketing agency, Chris knew he wanted to help men. After meeting his wife, an aesthetician and laser tech, he leveraged her expertise to learn about treatments.

Visiting med spas for his own laser treatments, he quickly discovered men were an afterthought. With his marketing background, he recognized the gap and knew men needed their own space.

Inspired by success and style (and his own “bougie” taste), Chris embraced an art deco theme with masculine colors. Every room is named after a Hollywood icon, the music is classic Sinatra, and the TVs play James Bond, not Botox ads. Determined to rewrite the med spa experience for men, he did the opposite of everyone else.

Chris talks about the challenges of being a male, non-physician founder in the aesthetics industry and the hurdles of building a brand-new concept to the far west outskirts of Austin from scratch. He shares who Flycatcher is for and what’s next for his vision of men’s aesthetics.

GUEST

Chris Heiler
Founder and CEO of Flycatcher

Drawing on his experience as the founder of Landscape Leadership marketing agency, Chris built Flycatcher, a medical aesthetics practice in Austin, Texas, designed specifically for men who want to look their best.

Learn more about Flycatcher

Connect with Chris on LinkedIn

About Aesthetic Appeal
Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers
]]>1434aesthetics,botox,cosmetic+procedures,hydrafacial,laser+hair+removal,lasers,medical+aesthetics,medical+spa,med+spafalse11fullThe Platform Changing Referrals Foreverhttps://www.aestheticappealpodcast.com/the-platform-changing-referrals-forever/
Cameron Full, Dr. Jason Stoner, and Dr. Michael Seda highlight what sets Referral Lab apart, from smart scheduling to automated follow-ups and task management.

Drs. Seda and Stoner share how using Referral Lab has helped strengthen their professional relationships and improve patient care, outperforming traditional dental EMRs with real-time data and seamless communication, keeping the entire practice connected.

Learn more about Referral Lab

GUESTS

Cameron Full
Co-Founder of Referral Lab

Cameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.

Connect with Cameron on LinkedIn

Jason Stoner, DDS
Periodontist and Co-Developer of Referral Lab

With over 22 years in private practice, Dr. Jason Stoner is passionate about dentistry’s blend of business, leadership, and patient care. He values strong core values, academic excellence, and a thriving team culture.

Michael Seda, DDS
Periodontist and Co-Developer of Referral Lab

Dr. Michael Seda is a laser-trained periodontist serving Marin County and San Francisco. As part of an elite group offering FDA-cleared laser gum treatment, he focuses on patient-centered care, advanced technology, and personalized treatment plans.

Follow Dr. Seda on Instagram @sedaperio

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers
]]>https://api.spreaker.com/episode/65291205Wed, 02 Apr 2025 11:00:08 +0000Aesthetic BrokersMeet the founders of Referral Lab, a transformational SaaS platform that maximizes the value of dental referrals and improves communication and performance between teams, referring dentists, and patients. Cameron Full, Dr. Jason Stoner, and Dr....
Cameron Full, Dr. Jason Stoner, and Dr. Michael Seda highlight what sets Referral Lab apart, from smart scheduling to automated follow-ups and task management.

Drs. Seda and Stoner share how using Referral Lab has helped strengthen their professional relationships and improve patient care, outperforming traditional dental EMRs with real-time data and seamless communication, keeping the entire practice connected.

Learn more about Referral Lab

GUESTS

Cameron Full
Co-Founder of Referral Lab

Cameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.

Connect with Cameron on LinkedIn

Jason Stoner, DDS
Periodontist and Co-Developer of Referral Lab

With over 22 years in private practice, Dr. Jason Stoner is passionate about dentistry’s blend of business, leadership, and patient care. He values strong core values, academic excellence, and a thriving team culture.

Michael Seda, DDS
Periodontist and Co-Developer of Referral Lab

Dr. Michael Seda is a laser-trained periodontist serving Marin County and San Francisco. As part of an elite group offering FDA-cleared laser gum treatment, he focuses on patient-centered care, advanced technology, and personalized treatment plans.

Follow Dr. Seda on Instagram @sedaperio

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers
]]>1954business+transaction,dental+practice,dental+referrals,dentistry,emrs,healthcare,referral+lab,referral+management,saasfalse10fullDon’t Even Think About Selling Your Medical Spa Until You Hear This with Julie Davishttps://www.aestheticappealpodcast.com/dont-even-think-about-selling-your-medical-spa-until-you-hear-this-with-julie-davis/
For Julie, there wasn’t an instant match when it came to selling her practice. She opens up about the ups and downs of the process, why finding the right culture fit is key, and how hiring a broker the third time around turned out to be one of her best decisions.

Find out:

What led Julie to sell her med spa in the first place
How to start preparing now if selling is in your future
Why slowing down and defining your culture is crucial
Why it’s going to feel like you have 2 full-time jobs while going through diligence
Why working with a broker who truly understands this space makes all the difference
The key factors she considered when vetting potential buyers
What makes a med spa attractive to investors
Why you shouldn’t take your eye off your team in the process
Why you should make sure your practice management system is up to par before thinking about selling

About Julie Davis, Founder & Owner of Pura Vida Body & Mind Spa, Inc.
Julie Davis is the founder & owner of Pura Vida Body & Mind Spa in Fleming Island, Florida. With over 20 years in healthcare, she is a serial entrepreneur and has founded a professional skincare line and Physicians First Practice Solutions, Inc. healthcare consulting firm. She also founded two non-profits, including Reconstructing Dreams, Inc., which provides free cosmetic services to victims of violent crimes.

Learn more about Julie Davis

Learn more about Pura Vida Body & Mind Spa

Connect with Julie on LinkedIn

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers]]>https://api.spreaker.com/episode/64790648Wed, 12 Mar 2025 11:00:07 +0000Aesthetic BrokersJulie Davis shares her firsthand experience selling her practice, from the challenges of finding the right buyer to the importance of preparation and business culture. For Julie, there wasn’t an instant match when it came to selling her practice....
For Julie, there wasn’t an instant match when it came to selling her practice. She opens up about the ups and downs of the process, why finding the right culture fit is key, and how hiring a broker the third time around turned out to be one of her best decisions.

Find out:

What led Julie to sell her med spa in the first place
How to start preparing now if selling is in your future
Why slowing down and defining your culture is crucial
Why it’s going to feel like you have 2 full-time jobs while going through diligence
Why working with a broker who truly understands this space makes all the difference
The key factors she considered when vetting potential buyers
What makes a med spa attractive to investors
Why you shouldn’t take your eye off your team in the process
Why you should make sure your practice management system is up to par before thinking about selling

About Julie Davis, Founder & Owner of Pura Vida Body & Mind Spa, Inc.
Julie Davis is the founder & owner of Pura Vida Body & Mind Spa in Fleming Island, Florida. With over 20 years in healthcare, she is a serial entrepreneur and has founded a professional skincare line and Physicians First Practice Solutions, Inc. healthcare consulting firm. She also founded two non-profits, including Reconstructing Dreams, Inc., which provides free cosmetic services to victims of violent crimes.

Learn more about Julie Davis

Learn more about Pura Vida Body & Mind Spa

Connect with Julie on LinkedIn

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers]]>2073aesthetics,brokers,business+culture,business+strategy,business+transaction,buyer+selection,consolidation,emr,entrepreneurship,financial+preparation,healthcare,m&a,medical+aesthetics,medical+spa,med+spa,mergers+and+acquisitions,plastic+surgeon,plastic+surgery,private+equity,stakeholdersfalse9fullDon’t Make These Common Exit Strategy Mistakes with Virgil Ochoa and Michael Ludwighttps://www.aestheticappealpodcast.com/dont-make-these-common-exit-strategy-mistakes-with-virgil-ochoa-and-michael-ludwig/
Get the legal and financial essentials, the key numbers that determine your practice’s value, and hear how the industry’s evolving regulations could impact your sale.

Find out:

Why the type of deal you choose can make or break your sale
The key financial metrics that determine your practice’s worth
How to plan ahead to avoid headaches and lost money during the sale
What EBITDA really means and why it’s used in business valuation
The crucial role of inventory tracking in keeping your financials airtight
Why hiring the right advisors can save you time, stress, and money
Pro tips to set yourself up for a smooth and profitable exit

About Virgil Ochoa, Member at Dykema Law Firm
When it comes to mergers and acquisitions for medical professionals, Virgil Ochoa at Dykema is a go-to advisor. He specializes in working with dentists, endodontists, oral surgeons, veterinarians, and managed service organizations. Virgil brings decades of experience to the table and understands the emotional connection these professionals have with their practices. He's skilled at navigating the complexities of growing or selling a business.

Connect with Virgil on LinkedIn

Learn more about Dykema

About Michael Ludwig, Partner at Cherry Bekaert
Michael, a Partner in Deal Advisory Services at Cherry Bekaert, is a go-to advisor for businesses of all sizes, from early-stage ventures to established middle-market companies. He provides strategic, financial, and operational leadership. His expertise spans a range of industries, including healthcare, technology, life sciences, industrials, and government contractors.

Connect with Michael on LinkedIn

Learn more about Cherry Bekaert

About Aesthetic Appeal
Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers
]]>https://api.spreaker.com/episode/64565697Wed, 26 Feb 2025 12:00:08 +0000Aesthetic BrokersBefore you sell your aesthetic practice, you need to know what you're getting into. Bill Walker, Virgil Ochoa, and Michael Ludwig break down the must-know details of exit strategies so you don’t do anything you’ll regret. Get the legal and financial...
Get the legal and financial essentials, the key numbers that determine your practice’s value, and hear how the industry’s evolving regulations could impact your sale.

Find out:

Why the type of deal you choose can make or break your sale
The key financial metrics that determine your practice’s worth
How to plan ahead to avoid headaches and lost money during the sale
What EBITDA really means and why it’s used in business valuation
The crucial role of inventory tracking in keeping your financials airtight
Why hiring the right advisors can save you time, stress, and money
Pro tips to set yourself up for a smooth and profitable exit

About Virgil Ochoa, Member at Dykema Law Firm
When it comes to mergers and acquisitions for medical professionals, Virgil Ochoa at Dykema is a go-to advisor. He specializes in working with dentists, endodontists, oral surgeons, veterinarians, and managed service organizations. Virgil brings decades of experience to the table and understands the emotional connection these professionals have with their practices. He's skilled at navigating the complexities of growing or selling a business.

Connect with Virgil on LinkedIn

Learn more about Dykema

About Michael Ludwig, Partner at Cherry Bekaert
Michael, a Partner in Deal Advisory Services at Cherry Bekaert, is a go-to advisor for businesses of all sizes, from early-stage ventures to established middle-market companies. He provides strategic, financial, and operational leadership. His expertise spans a range of industries, including healthcare, technology, life sciences, industrials, and government contractors.

Connect with Michael on LinkedIn

Learn more about Cherry Bekaert

About Aesthetic Appeal
Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers
]]>1681aesthetics,attorney,brokers,business+transaction,cherry+bekaert,consolidation,distribution+model,due+diligence,dykema,exit+strategy,healthcare,m&a,medical+aesthetics,medical+spa,med+spa,mergers+and+acquisitions,plastic+surgeon,plastic+surgery,private+equity,stakeholdersfalse8fullWhy Investors Are Targeting Medical Spas More Than Ever with Brian Colaohttps://www.aestheticappealpodcast.com/why-investors-are-targeting-medical-spas-more-than-ever-with-brian-colao/
Drawing from his extensive background in healthcare law, Brian explains how consolidation in medical aesthetics compares to dentistry and why aligning interests in partnerships is as critical as choosing the right spouse.

Hear Brian and Bill’s predictions for the future of the medical aesthetics market, including the gradual comeback of consolidation activities.

Find out:

How today’s economic climate is influencing consolidation trends
Why medical aesthetics is such a hot spot for investors
The key role of regulatory compliance for practice owners considering partnerships
The current state of the medical aesthetics market
Why staying ahead of market dynamics is crucial for success

More about Brian Colao, Director, DSO & MSO at Dykema

Brian Colao leads Dykema's Dental Service Organizations (DSO) & Medical Service Organizations (MSO) industry groups. With over 25 years of experience in the dental sector, he's a leading authority on DSO formation, business structures, M&A, and compliance.

His expertise spans a wide range of areas, including corporate practice, fee splitting, advertising, laboratory, patient finance, billing, HIPAA, credentialing, licensing, marketing, and labor law regulations impacting DSOs.

Links

Learn more about Dykema
Connect with Brian on LinkedIn

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers]]>https://api.spreaker.com/episode/64233108Wed, 12 Feb 2025 14:00:07 +0000Aesthetic BrokersBrian Colao joins Bill Walker to discuss the shifting world of medical aesthetics, unpacking the legal and investment trends shaping the industry. Drawing from his extensive background in healthcare law, Brian explains how consolidation in medical...
Drawing from his extensive background in healthcare law, Brian explains how consolidation in medical aesthetics compares to dentistry and why aligning interests in partnerships is as critical as choosing the right spouse.

Hear Brian and Bill’s predictions for the future of the medical aesthetics market, including the gradual comeback of consolidation activities.

Find out:

How today’s economic climate is influencing consolidation trends
Why medical aesthetics is such a hot spot for investors
The key role of regulatory compliance for practice owners considering partnerships
The current state of the medical aesthetics market
Why staying ahead of market dynamics is crucial for success

Learn more about Dykema
Connect with Brian on LinkedIn

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers]]>1442aesthetics,brokers,business+transaction,consolidation,dso,healthcare,healthcare+law,investment,m&a,medical+aesthetics,medical+spa,med+spa,mergers+and+acquisitions,mso,plastic+surgeon,plastic+surgery,private+equity,regulatory+compliance,stakeholdersfalse7fullThe Latest Scandals in Healthcare Cyberattacks with Brian Kinghttps://www.spreaker.com/episode/the-latest-scandals-in-healthcare-cyberattacks-with-brian-king--63703212
With healthcare data being a prime target for hackers, having the right insurance coverage can shield you from the financial fallout of a cyber incident.

Find out:

Eye-opening stats about cyberattacks on small practices
5 practical tips to boost your cybersecurity
The potential consequences of data breaches
The benefits of working with specialized insurance brokers
Why cyber liability insurance is your practice's safety net
How ransomware can freeze your operations for a hefty price
The serious penalties tied to HIPAA violations

More about Brian King, Healthcare Practice Leader at Trucordia

Brian King has a lifelong passion for the insurance industry, inspired by his family's legacy. He specializes in providing tailored insurance solutions for medical businesses of all sizes, from hospitals to small practices. Brian is driven by a desire to improve coverage for healthcare professionals, including doctors, surgeons, and nurses.

Links

Get a free cyber assessment from Trucordia for your practice
Learn more about PCF Insurance Services/Trucordia
Connect with Brian on LinkedIn

Eye-opening stats about cyberattacks on small practices
5 practical tips to boost your cybersecurity
The potential consequences of data breaches
The benefits of working with specialized insurance brokers
Why cyber liability insurance is your practice's safety net
How ransomware can freeze your operations for a hefty price
The serious penalties tied to HIPAA violations

Get a free cyber assessment from Trucordia for your practice
Learn more about PCF Insurance Services/Trucordia
Connect with Brian on LinkedIn

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers]]>1864aesthetics,brokers,cyber+liability+insurance,cybersecurity,data+breach,healthcare,health+insurance,hipaa+violations,m&a,medical+aesthetics,medical+malpractice,medical+spa,med+spa,mergers+and+acquisitions,plastic+surgeon,plastic+surgery,practice+management,ransomwarefalse6fullWhat Every Entrepreneur Needs to Know About Wealth Management with Brian Haloossimhttps://www.spreaker.com/episode/what-every-entrepreneur-needs-to-know-about-wealth-management-with-brian-haloossim--63603259
AllianceBernstein goes beyond investment management. It’s a powerhouse for founders and entrepreneurs, adding value at every stage of the deal: before, during, and after a sale.

Outside of AllianceBernstein, Brian has a personal connection to aesthetics. His wife Melissa is a trailblazer in the industry, from founding Skin Thesis in West Hollywood (soon expanding to Nashville) to creating Milaj, a clean skin care line for kids.

Find out:

What AllianceBernstein really does for entrepreneurs
The biggest challenges aesthetic business owners face
What to do when $10M of capital lands in your lap
Advice for new entrepreneurs in the aesthetics world

More about Brian Haloossim, National Senior Managing Director, Business Owners at AllianceBernstein

Brian’s career has centered on helping others succeed, from coaching Division 1 college basketball to building businesses from scratch. At AllianceBernstein, he leads a team that supports business owners with tailored pre-transaction planning, assembling key advisors and leveraging industry-leading research to maximize financial outcomes. He also connects clients with a seasoned private credit team as a potential capital source.

Links

Learn more about AllianceBernstein
Follow AllianceBernstein on Instagram @alliancebernstein
Connect with Brian on LinkedIn
Learn more about Skin Thesis
Learn more about Milaj

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers]]>https://api.spreaker.com/episode/63603259Wed, 08 Jan 2025 16:25:09 +0000Aesthetic BrokersBrian Haloossim joins Bill Walker with insights from wealth management and the ways he and his team support highly successful aesthetic practice owners. AllianceBernstein goes beyond investment management. It’s a powerhouse for founders and...
AllianceBernstein goes beyond investment management. It’s a powerhouse for founders and entrepreneurs, adding value at every stage of the deal: before, during, and after a sale.

Outside of AllianceBernstein, Brian has a personal connection to aesthetics. His wife Melissa is a trailblazer in the industry, from founding Skin Thesis in West Hollywood (soon expanding to Nashville) to creating Milaj, a clean skin care line for kids.

Find out:

What AllianceBernstein really does for entrepreneurs
The biggest challenges aesthetic business owners face
What to do when $10M of capital lands in your lap
Advice for new entrepreneurs in the aesthetics world

Learn more about AllianceBernstein
Follow AllianceBernstein on Instagram @alliancebernstein
Connect with Brian on LinkedIn
Learn more about Skin Thesis
Learn more about Milaj

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers]]>2845aesthetics,brokers,business+transaction,consolidation,healthcare,investment+management,m&a,medical+aesthetics,medical+spa,med+spa,mergers+and+acquisitions,plastic+surgeon,plastic+surgery,private+equity,stakeholders,wealth+managementfalse5fullUrgent GLP-1 Compounding Update with Pharmacist Vickie Paesanohttps://www.spreaker.com/episode/urgent-glp-1-compounding-update-with-pharmacist-vickie-paesano--63363131
Vickie Paesano, third-generation owner of Preston’s Pharmacy, a trusted pharmacy serving 27 states, shares insights as both a pharmacist and the owner of Core Aesthetic, her med spa.
Bill and Vickie discuss:

What some pharma reps are doing on the ground to circumvent the provider relationship and block compounded versions of tirzepatide
How the latest FDA regulations are impacting compounding pharmacies and aesthetic practices
Vickie’s thoughts on navigating changing regulations from both sides of the industry
Vickie’s predictions on how this tug-of-war over compounding will play out

Links

Read the FDA’s latest update to compounding pharmacies

Learn more about Core Aesthetic

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers
]]>https://api.spreaker.com/episode/63363131Tue, 17 Dec 2024 23:18:28 +0000Aesthetic BrokersOn September 30, the FDA removed tirzepatide from the shortage list, creating confusion for patients and providers who rely on compounding pharmacies. Vickie Paesano, third-generation owner of Preston’s Pharmacy, a trusted pharmacy serving 27 states,...
Vickie Paesano, third-generation owner of Preston’s Pharmacy, a trusted pharmacy serving 27 states, shares insights as both a pharmacist and the owner of Core Aesthetic, her med spa.
Bill and Vickie discuss:

What some pharma reps are doing on the ground to circumvent the provider relationship and block compounded versions of tirzepatide
How the latest FDA regulations are impacting compounding pharmacies and aesthetic practices
Vickie’s thoughts on navigating changing regulations from both sides of the industry
Vickie’s predictions on how this tug-of-war over compounding will play out

Links

Read the FDA’s latest update to compounding pharmacies

Learn more about Core Aesthetic

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers
]]>1812aesthetic+medicine,compounding+pharmacies,eli+lilly,evolve,fda+regulations,glp-1,inmode,medical+spa,medical+weight+loss,med+spa,morpheus8,mounjaro,obesity,radiofrequency+microneedling,semaglutide,tirzepatide,weight+lossfalse4fullWhat You Missed at The Medical Spa Show 2024https://www.spreaker.com/episode/what-you-missed-at-the-medical-spa-show-2024--63363107

What’s the deal with the private equity buzz?
Why tracking KPIs could transform your practice’s value
How a stable, positive team culture can catch a buyer’s eye
The surprising risks & benefits of adding new services to your lineup
Why financial health makes or breaks a deal
The key to timing your practice sale perfectly

What’s the deal with the private equity buzz?
Why tracking KPIs could transform your practice’s value
How a stable, positive team culture can catch a buyer’s eye
The surprising risks & benefits of adding new services to your lineup
Why financial health makes or breaks a deal
The key to timing your practice sale perfectly

Initial consultations and signing agreements
Getting into the numbers with data analysis and collection
Marketing your practice to potential buyers
Navigating due diligence and closing the deal
The timeline and what to expect from start to finish
Customizing the process for your unique goals

Even if you’re not ready to sell, learning about the deal process now can help you understand the opportunities in the aesthetics industry and prepare for the future.

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers
]]>https://api.spreaker.com/episode/63363081Thu, 21 Mar 2024 22:08:00 +0000Aesthetic BrokersBill’s insider tips on avoiding common pitfalls and negotiating the best terms throughout the private equity practice acquisition process, which can take up to a year from beginning to end. Hear about the key milestones within the deal process,...Hear about the key milestones within the deal process, including:

Initial consultations and signing agreements
Getting into the numbers with data analysis and collection
Marketing your practice to potential buyers
Navigating due diligence and closing the deal
The timeline and what to expect from start to finish
Customizing the process for your unique goals

Even if you’re not ready to sell, learning about the deal process now can help you understand the opportunities in the aesthetics industry and prepare for the future.

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers
]]>2037aesthetics,brokers,business+transaction,consolidation,data+analysis,data+collection,engagement+letters,healthcare,indications+of+interest,letters+of+intent,m&a,medical+aesthetics,medical+spa,med+spa,mergers+and+acquisitions,ndas,plastic+surgeon,plastic+surgery,private+equity,stakeholdersfalse2fullThe Story of Aesthetic Brokershttps://www.spreaker.com/episode/the-story-of-aesthetic-brokers--63362897
Co-host Christine Moore takes us through Bill’s experience in the healthcare world and his obsession with supporting aesthetic practice owners.

Find out:

What brokers actually do in the aesthetics industry
Why consolidating practices can be a game-changer
How cultural fit plays a key role in mergers and acquisitions
Common misconceptions about private equity in healthcare
What’s next for the aesthetics industry

Bill explains the challenges and opportunities aesthetic practice owners face and shares his practical advice for navigating the often-tricky world of mergers and acquisitions.

Connect with Bill on LinkedIn

Learn more about Aesthetic Brokers

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers]]>https://api.spreaker.com/episode/63362897Tue, 19 Mar 2024 21:59:00 +0000Aesthetic BrokersAs the founder & CEO of Aesthetic Brokers, Bill Walker helps medical spas, cosmetic dermatology practices, and plastic surgery centers find investors or sell. With experience in due diligence and M&A, Bill has facilitated deals worth millions....
Co-host Christine Moore takes us through Bill’s experience in the healthcare world and his obsession with supporting aesthetic practice owners.

Find out:

What brokers actually do in the aesthetics industry
Why consolidating practices can be a game-changer
How cultural fit plays a key role in mergers and acquisitions
Common misconceptions about private equity in healthcare
What’s next for the aesthetics industry

Bill explains the challenges and opportunities aesthetic practice owners face and shares his practical advice for navigating the often-tricky world of mergers and acquisitions.

Connect with Bill on LinkedIn

Learn more about Aesthetic Brokers

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

Learn more about Aesthetic Brokers

Follow Aesthetic Brokers on Instagram @aestheticbrokers]]>1682aesthetics,brokers,business+transaction,consolidation,healthcare,m&a,medical+aesthetics,medical+spa,med+spa,mergers+and+acquisitions,plastic+surgeon,plastic+surgery,private+equity,stakeholdersfalse1full