https://theagencybrief.substack.com/
Formerly The Agency Brief.

Become a supporter of this podcast: https://www.spreaker.com/podcast/the-road-map-with-kurt-schmidt--6227880/support.]]>enEntrepreneurshipKRT LLC 2024https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/b9068b48e5a90a047ecbcdf586093b55.jpghttps://theagencybrief.substack.com/Tue, 16 Jun 2026 10:01:33 +0000Kurt SchmidtKurt Schmidtkurt@schmidtconsulting.groupTwenty years inside agencies, studios, dev shops, and consultancies taught Kurt Schmidt one thing about how expertise gets bought: the winning firm is the one the buyer already trusted before the project existed. The Road Map is about building that...
Formerly The Agency Brief.

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Become a supporter of this podcast: https://www.spreaker.com/podcast/the-road-map-with-kurt-schmidt--6227880/support.]]>https://api.spreaker.com/episode/70075206Mon, 16 Feb 2026 12:00:03 +0000Kurt SchmidtKurt breaks down WPP's major restructuring plans, Dentsu's leadership change, and why holding companies and indie agencies are heading in opposite directions. Plus: why marketers are hiding their AI usage and what agency owners should do about it....
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Subscribe to The Agency Brief at https://theagencybrief.substack.com

Become a supporter of this podcast: https://www.spreaker.com/podcast/the-road-map-with-kurt-schmidt--6227880/support.]]>https://api.spreaker.com/episode/70244330Tue, 24 Feb 2026 13:00:02 +0000Kurt SchmidtKurt breaks down Omnicom's first post-IPG earnings and the layoffs already underway, examines why AI is outpacing agency contracts, and covers the holding company consolidation wave. Plus, a concrete action item: update your own contracts before...
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Visit Kurt’s coaching site at https://schmidtconsulting.group

Become a supporter of this podcast: https://www.spreaker.com/podcast/the-road-map-with-kurt-schmidt--6227880/support.]]>https://api.spreaker.com/episode/70401656Wed, 11 Mar 2026 00:18:07 +0000Kurt SchmidtKurt breaks down WPP's dramatic rebrand under new CEO Cindy Rose, why the holdcos still can't turn their AI stories into real business models, and what the new economics of AI compute costs mean for agencies of every size. Plus, the subscription...
Visit Kurt’s coaching site at https://schmidtconsulting.group

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Become a supporter of this podcast: https://www.spreaker.com/podcast/the-road-map-with-kurt-schmidt--6227880/support.]]>https://api.spreaker.com/episode/70582306Thu, 12 Mar 2026 11:00:02 +0000Kurt SchmidtKurt breaks down why the big agency holding companies are talking a big AI game but haven't figured out how to make money from it, and what that means for mid-size shops. Plus: the SEO-PPC wall is crumbling, CFOs are in the room, and creator agencies...
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