Digital After Darkhttps://www.spreaker.com/podcast/digital-after-dark--6165092enMarketingCopyright Digital After Darkhttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/6740f9702640e31801ca859c37e13378.jpgDigital After Darkhttps://www.spreaker.com/podcast/digital-after-dark--6165092Mon, 20 Jul 2026 07:03:34 +0000Digital After DarkDigital After Darkdigitalafterdark@outlook.comTwo mates talking about all things Digital.  Topics can cover Digital Analytics, Data, Transformation, Technology, Concepts and everything inbetween.  If it is related to Digital, and we find it interesting, we are going to discuss it.   false048bdb16-64d3-5628-b6fc-1c1323a4d3efepisodicDAD017-The Turning Points That Shaped Fifteen Years in Digitalhttps://www.spreaker.com/episode/dad017-the-turning-points-that-shaped-fifteen-years-in-digital--73045826
  • Moving from hands‑on coding to product ownership
How shifting from direct code deployment to structured requirements changed the role entirely.
  • Learning to speak the developer’s language
Why picking up JavaScript wasn’t about coding. It was about empathy, communication, and better data quality.
  • The rise of the data layer
From vendor evaluations to building Sky’s own event‑driven model, and why it became the foundation for everything that followed.
  • GDPR and the consent‑first mindset
The moment the industry stopped collecting everything and started collecting only what it should.
  • Server‑side, cloud engineering, and the AI leap
How cloud platforms, automation, and AI have transformed the scale and speed of what’s possible. Why This Episode Matters This is a conversation about real turning points. The moments where your job changes, your thinking changes, and the industry changes with you. If you work in analytics, engineering, CRO, or digital strategy, this episode will feel familiar — and probably a bit nostalgic.]]>https://api.spreaker.com/episode/73045826Mon, 20 Jul 2026 07:00:03 +0000Digital After DarkIn this episode of Digital After Dark, Andrew and Matt look back at the five moments that reshaped their careers and the way digital analytics teams operate today. What We Cover - Moving from hands‑on coding to product ownership How shifting from...
  • Moving from hands‑on coding to product ownership
How shifting from direct code deployment to structured requirements changed the role entirely.
  • Learning to speak the developer’s language
Why picking up JavaScript wasn’t about coding. It was about empathy, communication, and better data quality.
  • The rise of the data layer
From vendor evaluations to building Sky’s own event‑driven model, and why it became the foundation for everything that followed.
  • GDPR and the consent‑first mindset
The moment the industry stopped collecting everything and started collecting only what it should.
  • Server‑side, cloud engineering, and the AI leap
How cloud platforms, automation, and AI have transformed the scale and speed of what’s possible. Why This Episode Matters This is a conversation about real turning points. The moments where your job changes, your thinking changes, and the industry changes with you. If you work in analytics, engineering, CRO, or digital strategy, this episode will feel familiar — and probably a bit nostalgic.]]>4246ai,automation,careergrowth,cloudengineering,datalayer,digitalafterdark,digitalanalytics,gdpr,serverside,tagmanagementfalse117fullDAD016-The Illusion of Uplift: A Deep Dive Into Noise in Digital Analyticshttps://www.spreaker.com/episode/dad016-the-illusion-of-uplift-a-deep-dive-into-noise-in-digital-analytics--71945961Theme: Understanding Noise in Digital Analytics and Experimentation

In this episode of Digital After Dark, we dig into a topic that quietly shapes every KPI, every experiment, and every “uplift” teams think they’ve achieved is actually noise. Not tagging issues. Not tool errors. Noise: the natural wobble of stochastic processes that makes digital measurement behave nothing like the physical world. This conversation breaks down what noise actually is, why it’s so misunderstood, and how it silently distorts the numbers organisations rely on. 

What We Cover
  • Why digital measurement behaves differently from the physical world
    • Why you can measure a table three times and get the same result, but never measure a conversion rate three times and get the same number.
  • How stochastic noise affects KPIs and experiments
    • Even when the underlying conversion rate doesn’t change, the outcomes do.
  • Why identical A/B tests can produce completely different results
    • And why teams often blame traffic, intent, or seasonality when nothing actually changed.
  • Why weekly KPIs swing up and down for no real reason
    • Noise alone can create “wins” and “drops” that look meaningful but aren’t.
  • Why statistical significance isn’t the safety net people think it is
    • Many real winners never cross the threshold, and some false winners do.
  • Why segmentation increases noise instead of reducing it
    • Smaller samples mean bigger wobble.
  • How tools like Noise Explorer and Noise Check help teams see the true range of possible outcomes
    • And why visualising noise changes how you interpret data.

 What You’ll Learn Listeners will walk away with a clearer understanding of:
  • How much of their analytics volatility is actually noise
  • Why relying on a single observed result can be misleading
  • How to distinguish real change from random fluctuation
  • Why many “insights” are actually noise‑driven illusions
  • How to make more grounded decisions in experimentation and KPI tracking
  • How to avoid chasing ghosts in the data
If you work in analytics, CRO, experimentation, or digital strategy, this episode will fundamentally shift how you interpret your numbers.
Some websites created by Andrea to help demonstrate this better at work.
 
Noise Explorer (experience how noise affects outcomes of an experiment and get a real grasp on what to expect): https://confidentstory.com/noise/
Noise Check (check if an effect is real or due to noise. It replaces significance): https://confidentstory.com/noisecheck/
GTMsplit (run split tests for free with GTM): https://confidentstory.com/gtmsplit/
GTMsplit Documentation: https://confidentstory.com/docs/gtmsplit/
Whitepaper "The First-Exposure Contamination Problem":  https://confidentstory.com/docs/whitepapers/first-exposure-contamination-problem/]]>https://api.spreaker.com/episode/71945961Wed, 13 May 2026 06:30:02 +0000Digital After DarkTheme: Understanding Noise in Digital Analytics and Experimentation In this episode of Digital After Dark, we dig into a topic that quietly shapes every KPI, every experiment, and every “uplift” teams think they’ve achieved is actually noise. Not...Theme: Understanding Noise in Digital Analytics and Experimentation

In this episode of Digital After Dark, we dig into a topic that quietly shapes every KPI, every experiment, and every “uplift” teams think they’ve achieved is actually noise. Not tagging issues. Not tool errors. Noise: the natural wobble of stochastic processes that makes digital measurement behave nothing like the physical world. This conversation breaks down what noise actually is, why it’s so misunderstood, and how it silently distorts the numbers organisations rely on. 

What We Cover
  • Why digital measurement behaves differently from the physical world
    • Why you can measure a table three times and get the same result, but never measure a conversion rate three times and get the same number.
  • How stochastic noise affects KPIs and experiments
    • Even when the underlying conversion rate doesn’t change, the outcomes do.
  • Why identical A/B tests can produce completely different results
    • And why teams often blame traffic, intent, or seasonality when nothing actually changed.
  • Why weekly KPIs swing up and down for no real reason
    • Noise alone can create “wins” and “drops” that look meaningful but aren’t.
  • Why statistical significance isn’t the safety net people think it is
    • Many real winners never cross the threshold, and some false winners do.
  • Why segmentation increases noise instead of reducing it
    • Smaller samples mean bigger wobble.
  • How tools like Noise Explorer and Noise Check help teams see the true range of possible outcomes
    • And why visualising noise changes how you interpret data.

 What You’ll Learn Listeners will walk away with a clearer understanding of:
  • How much of their analytics volatility is actually noise
  • Why relying on a single observed result can be misleading
  • How to distinguish real change from random fluctuation
  • Why many “insights” are actually noise‑driven illusions
  • How to make more grounded decisions in experimentation and KPI tracking
  • How to avoid chasing ghosts in the data
If you work in analytics, CRO, experimentation, or digital strategy, this episode will fundamentally shift how you interpret your numbers.
Some websites created by Andrea to help demonstrate this better at work.
 
Noise Explorer (experience how noise affects outcomes of an experiment and get a real grasp on what to expect): https://confidentstory.com/noise/
Noise Check (check if an effect is real or due to noise. It replaces significance): https://confidentstory.com/noisecheck/
GTMsplit (run split tests for free with GTM): https://confidentstory.com/gtmsplit/
GTMsplit Documentation: https://confidentstory.com/docs/gtmsplit/
Whitepaper "The First-Exposure Contamination Problem":  https://confidentstory.com/docs/whitepapers/first-exposure-contamination-problem/]]>4024abtesting,analyticsstrategy,cro,dataquality,digitalafterdark,digitalanalytics,experimentation,kpis,noiseindata,stochasticnoisefalse116fullDAD015 - Another Web is Possible with Jonhttps://www.spreaker.com/episode/dad015-another-web-is-possible-with-jon--71854467Digital After Dark, Andrew and Matt sit down with Jon Crowder — founder of Another Web Is Possible — to explore why the modern web doesn’t have to be manipulative, extractive, or built on dark patterns. Jon shares the pivotal moments that pushed him to create an ethical CRO consultancy, including turning down lucrative but misaligned clients and witnessing industry practices that prioritised short‑term wins over long‑term trust. The conversation dives into:
  • How unethical optimisation harms brands downstream
  • Why trust compounds and manipulation decays
  • The dangers of AI‑driven “abandoned strip mall” digital experiences
  • How businesses accidentally engineer hostile customer journeys
  • Why user empathy is the foundation of meaningful optimisation
  • The misconceptions brands still hold about CRO
  • The importance of building internal experimentation capability
  • Jon’s new platform Experiment OS — a structured, scientific system for research, hypotheses, testing, analysis and decisioning
  • The future of ethical optimisation and why “another web is possible”
Referenced URLs from the transcript:]]>https://api.spreaker.com/episode/71854467Mon, 04 May 2026 12:39:14 +0000Digital After DarkIn this episode of Digital After Dark, Andrew and Matt sit down with Jon Crowder — founder of Another Web Is Possible — to explore why the modern web doesn’t have to be manipulative, extractive, or built on dark patterns. Jon shares the pivotal...Digital After Dark, Andrew and Matt sit down with Jon Crowder — founder of Another Web Is Possible — to explore why the modern web doesn’t have to be manipulative, extractive, or built on dark patterns. Jon shares the pivotal moments that pushed him to create an ethical CRO consultancy, including turning down lucrative but misaligned clients and witnessing industry practices that prioritised short‑term wins over long‑term trust. The conversation dives into:
  • How unethical optimisation harms brands downstream
  • Why trust compounds and manipulation decays
  • The dangers of AI‑driven “abandoned strip mall” digital experiences
  • How businesses accidentally engineer hostile customer journeys
  • Why user empathy is the foundation of meaningful optimisation
  • The misconceptions brands still hold about CRO
  • The importance of building internal experimentation capability
  • Jon’s new platform Experiment OS — a structured, scientific system for research, hypotheses, testing, analysis and decisioning
  • The future of ethical optimisation and why “another web is possible”
Referenced URLs from the transcript:]]>6796abtesting,anotherwebispossible,cro,datadrivendesign,digitalafterdark,digitalethics,digitalstrategy,ethicalcro,experimentation,experimentos,martech,productoptimization,trustbydesign,userexperience,uxdesignfalse115fullAT015 - Rockstar Opening Act April 2026https://www.spreaker.com/episode/at015-rockstar-opening-act-april-2026--71440571
Andrew breaks down why the data layer is the true source of truth, how schema validation prevents downstream chaos, and the practical steps teams can take to catch issues before they hit production.

Andrew also reveals how he uses tools, dashboards, trend analysis, and hourly alerts to detect anomalies within minutes, not days.

Packed with real-world examples, governance insights, and scalable QA techniques, this episode will help you ensure your data works for you!]]>https://api.spreaker.com/episode/71440571Sun, 19 Apr 2026 16:00:02 +0000Digital After DarkIn this special “Rockstar Opening Act” edition of Andrew Talks, Andrew shares the tips he submitted for the Adobe Summit 2026 edition of "RockStars".  In this presentation, Andrew shares the two most overlooked pillars of digital analytics excellence:...
Andrew breaks down why the data layer is the true source of truth, how schema validation prevents downstream chaos, and the practical steps teams can take to catch issues before they hit production.

Andrew also reveals how he uses tools, dashboards, trend analysis, and hourly alerts to detect anomalies within minutes, not days.

Packed with real-world examples, governance insights, and scalable QA techniques, this episode will help you ensure your data works for you!]]>1504adobelaunch,adobesummit,analyticsengineering,analyticsqa,andrewtalks,cdp,datagovernance,datalayer,dataquality,digitalanalytics,martech,observepoint,techpodcast,trackingplanfalse115fullAT014 - From Hits to Insights- Walter’s Journey to Adobe Analytics Championhttps://www.spreaker.com/episode/at014-from-hits-to-insights-walter-s-journey-to-adobe-analytics-champion--70211839Episode 14 of Andrew Talks brings you a conversation packed with energy, honesty, and deep industry insight. This time, Andrew sits down with Walter: Personalisation & Analytics Specialist, storyteller at heart, and officially recognised Adobe Analytics Champion for 2025–2026. Together, they explore:
  • Walter’s unconventional path into digital analytics, sparked by the early days of hits and curiosity (“I remember them presenting this data around how people were engaging with websites… I gotta get into that space.” )
  • His leap into Adobe Analytics during the Omniture era: documentation chaos, deep‑end learning, and the grind of early implementations (“The documentation was poor… we had to figure out how to use this thing.” )
  • The massive multi‑app standardisation project that shaped his Adobe Analytics Champion application (“We wanted to redo all our analytics and get our data in a standardized way… boy oh boy, it is a nightmare.” )
  • What it really means to be an Adobe Analytics Champion: the learning, the community, the influence, and the responsibility (“Being a champion is not easy. You gotta put in the hours.” )
  • The future of Adobe Analytics (yes, it’s not dead) and why upcoming changes will surprise the industry (“Just watch out for the next couple of months… very big, impressive changes.” )
Plus, the two friends share war stories, laugh about implementation nightmares, and dive into a lightning round that reveals Walter’s favourite KPIs, his most‑hated metrics, and the biggest myth in analytics.

Connect with Walter on LinkedIn: 👉 https://www.linkedin.com/in/walter-sibanda-a1616868/]]>https://api.spreaker.com/episode/70211839Mon, 02 Mar 2026 08:00:02 +0000Digital After DarkEpisode 14 of Andrew Talks brings you a conversation packed with energy, honesty, and deep industry insight. This time, Andrew sits down with Walter: Personalisation & Analytics Specialist, storyteller at heart, and officially recognised Adobe...Episode 14 of Andrew Talks brings you a conversation packed with energy, honesty, and deep industry insight. This time, Andrew sits down with Walter: Personalisation & Analytics Specialist, storyteller at heart, and officially recognised Adobe Analytics Champion for 2025–2026. Together, they explore:
  • Walter’s unconventional path into digital analytics, sparked by the early days of hits and curiosity (“I remember them presenting this data around how people were engaging with websites… I gotta get into that space.” )
  • His leap into Adobe Analytics during the Omniture era: documentation chaos, deep‑end learning, and the grind of early implementations (“The documentation was poor… we had to figure out how to use this thing.” )
  • The massive multi‑app standardisation project that shaped his Adobe Analytics Champion application (“We wanted to redo all our analytics and get our data in a standardized way… boy oh boy, it is a nightmare.” )
  • What it really means to be an Adobe Analytics Champion: the learning, the community, the influence, and the responsibility (“Being a champion is not easy. You gotta put in the hours.” )
  • The future of Adobe Analytics (yes, it’s not dead) and why upcoming changes will surprise the industry (“Just watch out for the next couple of months… very big, impressive changes.” )
Plus, the two friends share war stories, laugh about implementation nightmares, and dive into a lightning round that reveals Walter’s favourite KPIs, his most‑hated metrics, and the biggest myth in analytics.

Connect with Walter on LinkedIn: 👉 https://www.linkedin.com/in/walter-sibanda-a1616868/]]>4296adobeanalytics,adobeexperienceplatform,analyticschampion,analyticscommunity,analyticsleadership,analyticsprofessionals,andrewtalks,customerjourneyanalytics,dataculture,datadrivenmarketing,datastorytelling,digitalanalytics,digitalstrategy,marketinganalytics,martech,optimisation,personalisation,podcastlaunch,techpodcast,webanalyticsfalse114fullAT013: When the Senpai Appears! Inside JavaScript Senpai with Alban Gérômehttps://www.spreaker.com/episode/at013-when-the-senpai-appears-inside-javascript-senpai-with-alban-gerome--70068318
We dig into the origins of JavaScript Senpai, why he started teaching during the pandemic, and how the course has evolved into a polished nearly monthly program designed to help analysts finally feel confident with JavaScript. Alban shares stories about browser quirks, DevTools tricks, SPA tracking, IndexedDB, and the challenges created by modern privacy restrictions.

We also talk about teaching, learning, community, the future of the course, and why he keeps the price intentionally low. And, introducing for the first time on Andrew Talks, we wrap up with a lightning round covering his favourite tools, features and lessons learned along the way.

If you’ve ever wanted to understand the technical side of analytics a little better, this is a great one to watch or Listen! Do you want to register for JavaScript Senpai; you can do that here: https://albangerome.systeme.io/subscribe]]>https://api.spreaker.com/episode/70068318Sun, 15 Feb 2026 15:00:39 +0000Digital After DarkIn this episode of Andrew Talks, I sit down with Alban Gérôme, a long time digital analytics practitioner, former full stack developer and the creator of JavaScript Senpai. We walk through his unusual journey from linguistics to coding, his early days...
We dig into the origins of JavaScript Senpai, why he started teaching during the pandemic, and how the course has evolved into a polished nearly monthly program designed to help analysts finally feel confident with JavaScript. Alban shares stories about browser quirks, DevTools tricks, SPA tracking, IndexedDB, and the challenges created by modern privacy restrictions.

We also talk about teaching, learning, community, the future of the course, and why he keeps the price intentionally low. And, introducing for the first time on Andrew Talks, we wrap up with a lightning round covering his favourite tools, features and lessons learned along the way.

If you’ve ever wanted to understand the technical side of analytics a little better, this is a great one to watch or Listen! Do you want to register for JavaScript Senpai; you can do that here: https://albangerome.systeme.io/subscribe]]>4333analyticscommunity,analyticseducation,andrewtalks,creatorcommunity,dataimplementation,devtools,digitalanalytics,javascript,measurecamp,newepisode,podcastrelease,tagmanagement,technicalanalytics,techpodcast,webanalyticsfalse113fullDAD014: Discussing Compliance, GTM/GA4 & Automation with Dan Trumanhttps://www.spreaker.com/episode/dad014-discussing-compliance-gtm-ga4-automation-with-dan-truman--69242253
  • Rising public awareness of data collection and the messy reality of consent banners, paywalls, and browser‑level signals—and how this varies by market.
  • Regulatory ambiguity (UK guidance, PECR/ePrivacy/DUAA interplay, “statistical analysis” carve‑outs) and why organisations must define a clear legal/ethical risk posture—not just a technical stance.
  • Consent Mode, Google Signals, and the “German GTM ruling”: what actually triggered panic, why context matters, and how intent and downstream controls are key.
  • GA4/GTM mistakes: firing order and race conditions, multiple config tags, over‑reliance on Enhanced Measurement, noisy form submits, undocumented “cute” renames, legacy tags, and excessive custom JS.
  • Server‑side GTM: value, common missteps (not truly first‑party endpoints, A‑record/IP mismatches), and SaaS vs self‑host trade‑offs.
  • Analytics isn’t “plug‑and‑play”; “capture everything” promises just shift effort from engineering to data teams. Analytics is a revenue function that powers activation and models.
  • AI/automation: use agents and scripts to productise repeatable tasks, orchestrate tools, and summarise outputs rather than “let AI do it all.”
    • ]]>    https://api.spreaker.com/episode/69242253Mon, 05 Jan 2026 07:45:07 +0000Digital After DarkThis episode explores the state of digital analytics across consent and ethics, UK/EU regulatory shifts, implementation pitfalls in GA4 and GTM (client‑side and server‑side), what “good” governance looks like, misconceptions that hold businesses back,...
  • Rising public awareness of data collection and the messy reality of consent banners, paywalls, and browser‑level signals—and how this varies by market.
  • Regulatory ambiguity (UK guidance, PECR/ePrivacy/DUAA interplay, “statistical analysis” carve‑outs) and why organisations must define a clear legal/ethical risk posture—not just a technical stance.
  • Consent Mode, Google Signals, and the “German GTM ruling”: what actually triggered panic, why context matters, and how intent and downstream controls are key.
  • GA4/GTM mistakes: firing order and race conditions, multiple config tags, over‑reliance on Enhanced Measurement, noisy form submits, undocumented “cute” renames, legacy tags, and excessive custom JS.
  • Server‑side GTM: value, common missteps (not truly first‑party endpoints, A‑record/IP mismatches), and SaaS vs self‑host trade‑offs.
  • Analytics isn’t “plug‑and‑play”; “capture everything” promises just shift effort from engineering to data teams. Analytics is a revenue function that powers activation and models.
  • AI/automation: use agents and scripts to productise repeatable tasks, orchestrate tools, and summarise outputs rather than “let AI do it all.”
    • ]]>    4317adtech,consentandprivacy,consentmode,dataethics,datagovernance,digitalafterdark,digitalanalytics,firstpartydata,ga4,googleanalytics,googletagmanager,gtm,marketingai,martech,serversidetrackingfalse114full    DAD013: Our Presentations at MeasureCamp London: Part 2https://www.spreaker.com/episode/dad013-our-presentations-at-measurecamp-london-part-2--69236879
    Andrew focuses on how JSON schemas bring structure and confidence to data layers, empowering developers, QA, and analysts to catch issues early. Matt then builds on that foundation by showing how to operationalize schema validation at scale using tools like ObservePoint, automation, and APIs—ensuring data quality doesn’t break when changes ripple across large sites or multiple domains.

    The conversation blends technical depth with practical workflows, developer empathy, and a healthy dose of humor (including an unforgettable “number two before number one” moment).

    Key Takeaways
    • Your data layer is the schema — the events are temporary, but the schema defines long-term data quality.
    • Validate early, not after launch — catching issues in dev saves exponential time later.
    • JSON Schema turns analytics specs into enforceable contracts, not just documentation.
    • Data quality deserves the same rigor as UX, even if the consequences appear later.
    • Manual testing doesn’t scale — automation and monitoring are essential for modern analytics stacks.
    • Schema validation builds confidence across teams, from developers to analysts to stakeholders.
    • Start small (MVP) — even basic type validation delivers immediate value.
    • At scale, governance beats heroics — automation, APIs, and shared standards win every time.
    ]]>    https://api.spreaker.com/episode/69236879Tue, 30 Dec 2025 08:00:08 +0000Digital After DarkIn this episode of Digital After Dark, Matt and Andrew dive deep into data layer quality, JSON schema validation, and automated monitoring at scale. Using real-world examples from MeasureCamp and client implementations, they explore how teams can move...
    Andrew focuses on how JSON schemas bring structure and confidence to data layers, empowering developers, QA, and analysts to catch issues early. Matt then builds on that foundation by showing how to operationalize schema validation at scale using tools like ObservePoint, automation, and APIs—ensuring data quality doesn’t break when changes ripple across large sites or multiple domains.

    The conversation blends technical depth with practical workflows, developer empathy, and a healthy dose of humor (including an unforgettable “number two before number one” moment).

    Key Takeaways
    • Your data layer is the schema — the events are temporary, but the schema defines long-term data quality.
    • Validate early, not after launch — catching issues in dev saves exponential time later.
    • JSON Schema turns analytics specs into enforceable contracts, not just documentation.
    • Data quality deserves the same rigor as UX, even if the consequences appear later.
    • Manual testing doesn’t scale — automation and monitoring are essential for modern analytics stacks.
    • Schema validation builds confidence across teams, from developers to analysts to stakeholders.
    • Start small (MVP) — even basic type validation delivers immediate value.
    • At scale, governance beats heroics — automation, APIs, and shared standards win every time.
    ]]>    4770analyticsengineering,datalayer,dataquality,digitalafterdark,digitalanalytics,ga4,gtm,jsonschema,marketingtechnology,measurecamp,tagmanagementfalse113full    DAD-013: Measurecamp 2025 Review Part 1https://www.spreaker.com/episode/dad-013-measurecamp-2025-review-part-1--68798578
    They walk through memorable moments from the day: the mad “Black Friday dash” to claim session slots, the humour and chaos of handwritten talk cards, and the joy of reconnecting with industry friends. As both presenters and attendees, Matt and Andrew experienced the day from multiple angles, comparing notes on crowd sizes, room selection strategy, session clashes, and the sense of community that continues to define MeasureCamp.

    The episode then moves into a rapid-fire discussion of the sessions they each attended, ranging from Simo Ahava’s exploration of server-side tagging philosophy, to clever GA4 anomaly detection approaches, to compliance innovation at Condé Nast, to TV analytics “fiendish questions” from ITV. The hosts also tease upcoming podcast guests they met at the event and share key personal takeaways—new tools, new ideas, and renewed appreciation for the digital analytics community. 

    The second part is still being edited, where Matt and I present to each other the sessions we presented at MeasureCamp.  Listen through the closing to listen to why there was a break in the middle.

    TOPICS COVERED:     
    • What MeasureCamp is, why it matters, and how the London 2025 edition was organised
    • The “session board rush” and discussion of fairness, first-timers, and room allocation
    • Overall vibe of the day: community, conversations, introverts surviving social overload
    • Session breakdowns (list below)
    • Themes: schema validation, data quality, consent & compliance, server-side tooling
     SESSIONS ATTENDED
    • Unsolved Problems with Server-Side Tagging – Simo Ahava
    • GA4 Anomaly Detection and Data Quality Checks at Scale – Marco Tognon
    • Enhancing Condé Nast’s Compliance Methodology with Snowplow
    • Discussion on AEP, CJA and CJO with Max Lagace
    • When Data Talks but Nobody Listens: How to Present with Confidence – Parveen Downar
    • Three Fiendish Questions from Streaming & TV Analytics – Tom Milne (ITV)
    • Open-Source GTM Alternative – Alexander Kurzel. (elbwalker.com)
    • Server-Side Circus: End-to-End Server-Side Setup in 15 Minutes – Annie Salo CEO of tracklution
    • GA4 Custom Events and Event Schema Documentation - Hawa Teladia
    • iFrames Are a Pain (But Don’t Have to Be) –  Kaail Bigos
    ]]>    https://api.spreaker.com/episode/68798578Sat, 29 Nov 2025 16:45:06 +0000Digital After DarkIn this episode of Digital After Dark, Andrew and Matt dive into their experiences at MeasureCamp London 2025, an unconference powered entirely by the analytics community. They reflect on the energy that comes from 450+ analysts giving up a Saturday...
    They walk through memorable moments from the day: the mad “Black Friday dash” to claim session slots, the humour and chaos of handwritten talk cards, and the joy of reconnecting with industry friends. As both presenters and attendees, Matt and Andrew experienced the day from multiple angles, comparing notes on crowd sizes, room selection strategy, session clashes, and the sense of community that continues to define MeasureCamp.

    The episode then moves into a rapid-fire discussion of the sessions they each attended, ranging from Simo Ahava’s exploration of server-side tagging philosophy, to clever GA4 anomaly detection approaches, to compliance innovation at Condé Nast, to TV analytics “fiendish questions” from ITV. The hosts also tease upcoming podcast guests they met at the event and share key personal takeaways—new tools, new ideas, and renewed appreciation for the digital analytics community. 

    The second part is still being edited, where Matt and I present to each other the sessions we presented at MeasureCamp.  Listen through the closing to listen to why there was a break in the middle.

    TOPICS COVERED:     
    • What MeasureCamp is, why it matters, and how the London 2025 edition was organised
    • The “session board rush” and discussion of fairness, first-timers, and room allocation
    • Overall vibe of the day: community, conversations, introverts surviving social overload
    • Session breakdowns (list below)
    • Themes: schema validation, data quality, consent & compliance, server-side tooling
     SESSIONS ATTENDED
    • Unsolved Problems with Server-Side Tagging – Simo Ahava
    • GA4 Anomaly Detection and Data Quality Checks at Scale – Marco Tognon
    • Enhancing Condé Nast’s Compliance Methodology with Snowplow
    • Discussion on AEP, CJA and CJO with Max Lagace
    • When Data Talks but Nobody Listens: How to Present with Confidence – Parveen Downar
    • Three Fiendish Questions from Streaming & TV Analytics – Tom Milne (ITV)
    • Open-Source GTM Alternative – Alexander Kurzel. (elbwalker.com)
    • Server-Side Circus: End-to-End Server-Side Setup in 15 Minutes – Annie Salo CEO of tracklution
    • GA4 Custom Events and Event Schema Documentation - Hawa Teladia
    • iFrames Are a Pain (But Don’t Have to Be) –  Kaail Bigos
    ]]>    4173adobeaep,analytics,analyticscommunity,analyticspodcast,cdp,cja,datagovernance,dataquality,digitalafterdark,digitalanalytics,ga4,googleanalytics,measurecamp,measurecamplondon,serversidetagging,snowplow,unconferencefalse110full    AT012-Attribution IQ: The Adobe Analytics Feature You're Probably Misunderstandinghttps://www.spreaker.com/episode/at012-attribution-iq-the-adobe-analytics-feature-you-re-probably-misunderstanding--68194020
    More details can be found out here:  https://experienceleague.adobe.com/en/docs/analytics/analyze/analysis-workspace/attribution/faq
    ]]>    https://api.spreaker.com/episode/68194020Mon, 20 Oct 2025 06:30:07 +0000Digital After DarkThis episode of Andrew Talks explores the complexities and misconceptions surrounding Adobe Analytics Attribution IQ. Andrew shares his hands-on experience, highlights unexpected findings, and discusses the challenges of interpreting participation...
    More details can be found out here:  https://experienceleague.adobe.com/en/docs/analytics/analyze/analysis-workspace/attribution/faq
    ]]>    951adobeanalytics,analysisworkspace,analyticsinsights,analyticspodcast,andrewtalks,attributioniq,datadrivenmarketing,digitalafterdark,digitalanalytics,marketinganalytics,marketingattribution,marketingchannels,participationmetricsfalse112full    DAD12 - Cookieless, News, Rants & Real Talk Over Digital Newshttps://www.spreaker.com/episode/dad12-cookieless-news-rants-real-talk-over-digital-news--67724253
  • Implementation Strategies for Data Collection: Andrew and Matt discussed the importance of having business requirements for data collection. They debated whether to capture everything or be selective, with Andrew emphasizing the need to justify the cost and impact on the bottom line. Matt shared his evolving perspective, initially advocating for minimal data collection but now considering new tools that automate data collection. 4:34
  • Challenges with Automated Data Collection Tools: Andrew and Matt explored the pros and cons of automated data collection tools that scrape data from the DOM. They discussed the potential benefits of reducing development costs and improving data quality but raised concerns about compliance, security, and the accuracy of these tools. Andrew shared a specific example of a client who faced issues with a marketing pixel that collected more data than disclosed. 20:40
  • Impact of iOS 26 on Data Collection: Andrew highlighted the upcoming release of iOS 26 and its impact on data collection, specifically the removal of GCLID in Safari private browsing. This change will affect how Google Ads and other ad platforms track user interactions. Andrew expressed frustration with Apple's increasing privacy measures, feeling that they are overly protective. 47:02
  • EU Data Privacy and Security Laws: Andrew summarized four new EU laws: the Data Act, AI Act, Cyber Resilience Act, and CSRD. These laws mandate data portability, risk classification for AI systems, strict security obligations, and expanded ESG reporting. Andrew emphasized the broad impact these laws will have on various industries, including IoT, cloud services, healthcare, and telecommunications. 56:47
  • Hanover Ruling on GTM Compliance: Matt explained the Hanover ruling, which requires prior consent before loading Google Tag Manager (GTM). The ruling was based on a specific case where a company was setting cookies without consent. Matt expressed concerns about the broader implications of this ruling, questioning how it might affect other tag management solutions and third-party services that rely on retrieving data from external servers. 1:06:38
  • Metric London Event: Andrew and Matt discussed their plans for the upcoming Metric London event. Andrew will present on data layer schemas, while Matt is considering topics related to automation and ObservePoint. Both expressed excitement about the event and the opportunity to share their knowledge and insights. 1:33:29
    • ]]>    https://api.spreaker.com/episode/67724253Thu, 11 Sep 2025 18:50:14 +0000Digital After Dark- Implementation Strategies for Data Collection: Andrew and Matt discussed the importance of having business requirements for data collection. They debated whether to capture everything or be selective, with Andrew emphasizing the need to justify the...
  • Implementation Strategies for Data Collection: Andrew and Matt discussed the importance of having business requirements for data collection. They debated whether to capture everything or be selective, with Andrew emphasizing the need to justify the cost and impact on the bottom line. Matt shared his evolving perspective, initially advocating for minimal data collection but now considering new tools that automate data collection. 4:34
  • Challenges with Automated Data Collection Tools: Andrew and Matt explored the pros and cons of automated data collection tools that scrape data from the DOM. They discussed the potential benefits of reducing development costs and improving data quality but raised concerns about compliance, security, and the accuracy of these tools. Andrew shared a specific example of a client who faced issues with a marketing pixel that collected more data than disclosed. 20:40
  • Impact of iOS 26 on Data Collection: Andrew highlighted the upcoming release of iOS 26 and its impact on data collection, specifically the removal of GCLID in Safari private browsing. This change will affect how Google Ads and other ad platforms track user interactions. Andrew expressed frustration with Apple's increasing privacy measures, feeling that they are overly protective. 47:02
  • EU Data Privacy and Security Laws: Andrew summarized four new EU laws: the Data Act, AI Act, Cyber Resilience Act, and CSRD. These laws mandate data portability, risk classification for AI systems, strict security obligations, and expanded ESG reporting. Andrew emphasized the broad impact these laws will have on various industries, including IoT, cloud services, healthcare, and telecommunications. 56:47
  • Hanover Ruling on GTM Compliance: Matt explained the Hanover ruling, which requires prior consent before loading Google Tag Manager (GTM). The ruling was based on a specific case where a company was setting cookies without consent. Matt expressed concerns about the broader implications of this ruling, questioning how it might affect other tag management solutions and third-party services that rely on retrieving data from external servers. 1:06:38
  • Metric London Event: Andrew and Matt discussed their plans for the upcoming Metric London event. Andrew will present on data layer schemas, while Matt is considering topics related to automation and ObservePoint. Both expressed excitement about the event and the opportunity to share their knowledge and insights. 1:33:29
    • ]]>    5839cookieless,digital,digitalanalytics,gdpr,google,gtm,hanover,measurecamp,privacy,strategyfalse112full    AT011: Unlocking the Missing Use Case with James Alexanderhttps://www.spreaker.com/episode/at011-unlocking-the-missing-use-case-with-james-alexander--67088607
    You can read the article here: Maximsing Your Investment: The Missing Use Case

    Talking Points:
    1. The four types of use cases in digital transformation
    2. Why advanced and rare use cases are often missed
    3. Real-world example from a travel client’s journey transformation
    4. The importance of confidence over technology
    5. Bridging the gap between marketing and tech teams
    6. The PVA framework: Pioneering, Value, Achievability
    7. Short-term wins vs. long-term capability building
    8. Operational feasibility and resource planning
    9. Why tools are less important than people and process
    10. Aggregating use cases for better delivery efficiency
    ]]>    https://api.spreaker.com/episode/67088607Thu, 24 Jul 2025 07:00:07 +0000Digital After DarkIn this episode, James Alexander, CEO and co-founder of Loop Horizon, joins Andrew to explore the often-overlooked use cases in digital transformation. Drawing from his experience at Sky and Loop Horizon, James outlines four types of use...
    You can read the article here: Maximsing Your Investment: The Missing Use Case

    Talking Points:
    1. The four types of use cases in digital transformation
    2. Why advanced and rare use cases are often missed
    3. Real-world example from a travel client’s journey transformation
    4. The importance of confidence over technology
    5. Bridging the gap between marketing and tech teams
    6. The PVA framework: Pioneering, Value, Achievability
    7. Short-term wins vs. long-term capability building
    8. Operational feasibility and resource planning
    9. Why tools are less important than people and process
    10. Aggregating use cases for better delivery efficiency
    ]]>    2241andrewtalks,customerjourney,datadriven,digitaltransformation,innovation,leadership,podcast,techstrategyfalse111full    AT010: The AI Companion: Penny’s Perspective on the Future of Creativityhttps://www.spreaker.com/episode/at010-the-ai-companion-penny-s-perspective-on-the-future-of-creativity--67059081
    Talking Points:
    Penny’s journey from UX to service design and her creative philosophy
    How AI enhances creativity and ideation in design workflows
    Building custom GPTs as virtual team members (e.g., UX researcher, mentor)
    The evolving role of AI in analytics and schema validation
    The ethics of AI, bias in training data, and human responsibility
    Adobe Firefly’s strengths and limitations for designers
    The future of AI as a true creative companion
    Reflections on AI’s influence through Penny’s short story “The Mirror”

    Link to "The Mirror": https://www.linkedin.com/pulse/fable-silver-tongued-mirror-penny-lee-bonqe/?trackingId=spC%2F9uTjzvG7xac7Rb1YXw%3D%3D]]>    https://api.spreaker.com/episode/67059081Tue, 22 Jul 2025 06:45:07 +0000Digital After DarkIn this episode of Andrew Talks, Andrew reconnects with Penny, a passionate Service Designer, to explore how AI is transforming the creative and analytical landscape. From building custom GPTs in ChatGPT to using Adobe Firefly, Penny shares how AI has...
    Talking Points:
    Penny’s journey from UX to service design and her creative philosophy
    How AI enhances creativity and ideation in design workflows
    Building custom GPTs as virtual team members (e.g., UX researcher, mentor)
    The evolving role of AI in analytics and schema validation
    The ethics of AI, bias in training data, and human responsibility
    Adobe Firefly’s strengths and limitations for designers
    The future of AI as a true creative companion
    Reflections on AI’s influence through Penny’s short story “The Mirror”

    Link to "The Mirror": https://www.linkedin.com/pulse/fable-silver-tongued-mirror-penny-lee-bonqe/?trackingId=spC%2F9uTjzvG7xac7Rb1YXw%3D%3D]]>    3048ai,andrewtalkspodcast,chatgpt,creative,creativedesign,uxfalse110full    AT009: Adobe Summit has finally come back to London 2025https://www.spreaker.com/episode/at009-adobe-summit-has-finally-come-back-to-london-2025--67039148
    Talking Points

    • Adobe Summit’s return to London and venue impressions
    • Registration error and Adobe’s quick resolution
    • Keynote highlights: content demand, personalization, and AI
    • Tesco CEO’s insights on customer expectations, AI, and company culture
    • Adobe’s new tools: Content Analytics, LLM Optimizer, Journey Canvas, and Copilot integrations
    • Breakout session with Jen: gamified learning and CJA innovations
    • Reflections on Adobe Analytics’ stagnation and future relevance
    • Networking moments with former colleagues from Sky, Investec, and Adobe
    • Adobe’s partnership with the Premier League and fan personalization
    • Nostalgia and emotional connection to the Adobe Summit experience
    ]]>    https://api.spreaker.com/episode/67039148Sat, 19 Jul 2025 18:26:36 +0000Digital After DarkIn this episode of Andrew Talks, Andrew shares his personal journey through the Adobe Summit 2025 in London. From initial registration hiccups to keynote highlights and breakout brilliance, Andrew reflects on the venue, the content, and the...
    Talking Points

    • Adobe Summit’s return to London and venue impressions
    • Registration error and Adobe’s quick resolution
    • Keynote highlights: content demand, personalization, and AI
    • Tesco CEO’s insights on customer expectations, AI, and company culture
    • Adobe’s new tools: Content Analytics, LLM Optimizer, Journey Canvas, and Copilot integrations
    • Breakout session with Jen: gamified learning and CJA innovations
    • Reflections on Adobe Analytics’ stagnation and future relevance
    • Networking moments with former colleagues from Sky, Investec, and Adobe
    • Adobe’s partnership with the Premier League and fan personalization
    • Nostalgia and emotional connection to the Adobe Summit experience
    ]]>    2265adobe,adobeanalytics,adobesummit,analytics,andrewtalkspodcast,career,cja,digital,digitalanalyticsfalse19full    DAD011: Bots, Boudoir, and Business Growth. The Three B’s for a Marketer’s Guide to Automationhttps://www.spreaker.com/episode/dad011-bots-boudoir-and-business-growth-the-three-b-s-for-a-marketer-s-guide-to-automation--66988779
    The conversation dives into the real-world applications of marketing automation, from abandoned cart emails and personalized lead magnets to CRM-driven ad targeting and real-time customer engagement. Reed shares how automation isn’t just about efficiency—it’s about removing human error, enabling timely communication, and creating scalable systems that drive growth.

    The trio also explores the challenges of privacy regulations, the decline of third-party cookies, and the increasing importance of first-party data and user opt-ins. Reed emphasizes the value of behavioral data over demographics and shares creative examples like a boudoir photography quiz that doubled as a lead generation tool.

    The episode wraps with a discussion on the future of automation, including predictive marketing, composable CDPs, and the role of AI in democratizing data analysis for non-technical marketers.


    • What marketing automation really means—and what it doesn’t
    • Real-time engagement: from cart abandonment to cross-device personalization
    • Lead magnets and quizzes as powerful opt-in tools
    • The shift from demographics to behavioral targeting
    • Navigating GDPR, CCPA, and cookie deprecation
    • Using CRMs to build dynamic ad audiences
    • The rise of composable CDPs and automation stacks
    • AI tools like ChatGPT and GitHub Copilot in marketing workflows
    • Turning digital analytics from a cost center into a profit center
    • The importance of retention and referrals in automation strategies
    ]]>    https://api.spreaker.com/episode/66988779Wed, 16 Jul 2025 06:45:07 +0000Digital After DarkIn this episode of Digital After Dark, hosts Andrew and Matt welcome their first-ever guest who reached out to join the show: Reed Hansen, Chief Growth Officer at Market Surge. Reed brings a wealth of experience in digital marketing and automation,...
    The conversation dives into the real-world applications of marketing automation, from abandoned cart emails and personalized lead magnets to CRM-driven ad targeting and real-time customer engagement. Reed shares how automation isn’t just about efficiency—it’s about removing human error, enabling timely communication, and creating scalable systems that drive growth.

    The trio also explores the challenges of privacy regulations, the decline of third-party cookies, and the increasing importance of first-party data and user opt-ins. Reed emphasizes the value of behavioral data over demographics and shares creative examples like a boudoir photography quiz that doubled as a lead generation tool.

    The episode wraps with a discussion on the future of automation, including predictive marketing, composable CDPs, and the role of AI in democratizing data analysis for non-technical marketers.


    • What marketing automation really means—and what it doesn’t
    • Real-time engagement: from cart abandonment to cross-device personalization
    • Lead magnets and quizzes as powerful opt-in tools
    • The shift from demographics to behavioral targeting
    • Navigating GDPR, CCPA, and cookie deprecation
    • Using CRMs to build dynamic ad audiences
    • The rise of composable CDPs and automation stacks
    • AI tools like ChatGPT and GitHub Copilot in marketing workflows
    • Turning digital analytics from a cost center into a profit center
    • The importance of retention and referrals in automation strategies
    ]]>    3361ai,analytics,automation,digital,digitalafterdark,digitalanalytics,digitalmarketing,marketing,marketingstrategy,strategyfalse111full    DAD010 - The Cookieless Conundrum: Tracking without a Tracehttps://www.spreaker.com/episode/dad010-the-cookieless-conundrum-tracking-without-a-trace--66887283
    Overall summary:

    • Cookieless Tracking Discussion: Andrew, Matt, and Ikshit discussed the concept of cookieless tracking, its implications, and the challenges it presents, including the need for persistence in tracking user journeys and the potential impact on analytics and marketing.
    • Benefits and Challenges of Cookieless Tracking: The team explored the benefits of cookieless tracking, such as not needing consent for cookies, but also highlighted the challenges, including the difficulty in tracking user journeys and the potential impact on business insights and marketing.
    • Impact of New Legislation: The team discussed the new Data Use and Access Act of 2025, which allows for tracking without consent for statistical purposes, but still requires providing users with a means to object. They debated the implications of this change on their tracking practices.
    • Future of Cookieless Tracking: The team concluded that while cookieless tracking is possible, it presents significant challenges and may not be practical for all purposes. They emphasized the importance of working closely with legal and compliance teams to navigate the complexities of tracking and data privacy.
    ]]>    https://api.spreaker.com/episode/66887283Tue, 08 Jul 2025 06:30:08 +0000Digital After DarkMatt, Andrew and special guest Ikshit discuss the concept of Cookieless Tracking. We first go into defining what do we mean by Cookieless, what are the pros and cons of cookieless tracking and how would the new UK legislation could impact the use of...
    Overall summary:

    • Cookieless Tracking Discussion: Andrew, Matt, and Ikshit discussed the concept of cookieless tracking, its implications, and the challenges it presents, including the need for persistence in tracking user journeys and the potential impact on analytics and marketing.
    • Benefits and Challenges of Cookieless Tracking: The team explored the benefits of cookieless tracking, such as not needing consent for cookies, but also highlighted the challenges, including the difficulty in tracking user journeys and the potential impact on business insights and marketing.
    • Impact of New Legislation: The team discussed the new Data Use and Access Act of 2025, which allows for tracking without consent for statistical purposes, but still requires providing users with a means to object. They debated the implications of this change on their tracking practices.
    • Future of Cookieless Tracking: The team concluded that while cookieless tracking is possible, it presents significant challenges and may not be practical for all purposes. They emphasized the importance of working closely with legal and compliance teams to navigate the complexities of tracking and data privacy.
    ]]>    5250analytics,cookies,digital,digitalanalytics,digitalmarketing,ga4,gdpr,googleanalytics,googleanalytics4,itp,marketing,pecr,strategyfalse110full    AT008-Custom GA4 E-Commerce Trackinghttps://www.spreaker.com/episode/at008-custom-ga4-e-commerce-tracking--66568162
    IF you want more tips on GA4, or want me to dive deeper on this, let me know. There are some significant updates coming that I cannot wait to share!
    ]]>    https://api.spreaker.com/episode/66568162Thu, 19 Jun 2025 06:45:07 +0000Digital After DarkIn this episode, I discuss how Google Analytics 4 / Google Tag Manager is significantly more rigid in their implementation and how it is difficult to use custom events with ecommerce tracking.  But, just because it is rigid, doesn't mean it is...
    IF you want more tips on GA4, or want me to dive deeper on this, let me know. There are some significant updates coming that I cannot wait to share!
    ]]>    210analytics,andrewtalks,digital,digitalanalytics,ecommerce,ga4,google,googleanalytics,googleanalytics4,googletagmanager,gtm,tipsandtricksfalse18full    AT007-Difference Between Tracking Code and Marketing Channelhttps://www.spreaker.com/episode/at007-difference-between-tracking-code-and-marketing-channel--66567921
    If you find it difficult to understand the difference between the two reports, let me know and I can do a full breakdown of the two reports, including a visual guides to help out.  ]]>    https://api.spreaker.com/episode/66567921Mon, 16 Jun 2025 06:45:07 +0000Digital After DarkIn my career, I have seen many people get confused between Adobe Analytics Tracking Code and Marketing Channel.  In this episode, I do a quick summary of the difference between the two different reports and why you should never use Tracking Code to...
    If you find it difficult to understand the difference between the two reports, let me know and I can do a full breakdown of the two reports, including a visual guides to help out.  ]]>    546adobe,adobeanalytics,analytics,digitalanalytics,digitalmarketing,marketing,marketingchannel,trackingcodefalse17full    AT006 Interview with Kevin - Senior Solution Success Manager at Adobehttps://www.spreaker.com/episode/at006-interview-with-kevin-senior-solution-success-manager-at-adobe--66468424
    The main talking points are:
    • Kevin's Career Journey and Progression
    • Career Shifts and Lessons Learned
    • Experiences at Adobe & Public Speaking
    • Management and Leadership Insights
    • Advice for Career Pivoting
    If you are looking at where to take your career next; this is a must listen episode!
    ]]>    https://api.spreaker.com/episode/66468424Thu, 12 Jun 2025 10:01:05 +0000Digital After DarkIn this episode, I speak with Kevin, the Senior Solution Success Manager at Adobe about his career progression, including all the different hats he has worn over the years.  The main talking points are: - Kevin's Career Journey and Progression -...
    The main talking points are:
    • Kevin's Career Journey and Progression
    • Career Shifts and Lessons Learned
    • Experiences at Adobe & Public Speaking
    • Management and Leadership Insights
    • Advice for Career Pivoting
    If you are looking at where to take your career next; this is a must listen episode!
    ]]>    3480adobeanalytics,analytics,career,careerprogression,customersuccessmanager,digitalanalytics,takingopportunitiesfalsefull    AT005: Adobe Summit 2025- Amplify Your Customer Analytics: From Chess with Pawns to Power Playshttps://www.spreaker.com/episode/at005-adobe-summit-2025-amplify-your-customer-analytics-from-chess-with-pawns-to-power-plays--66443564https://api.spreaker.com/episode/66443564Mon, 09 Jun 2025 06:45:07 +0000Digital After DarkI continue watching sessions at the Adobe Summit 2025 by watching Amplify Your Customer Analytics: From Chess with Pawns to Power Plays (S112), hosted by Jason Ison.  This session is designed for anyone that is looking to migrate onto CJA.  But should...470adobe,adobeanalytics,adobesummit,adobesummit2025,analytics,andrewtalks,cja,customerjourneyanalytics,digitalanalyticsfalse15fullDAD009-The Power of Automationhttps://www.spreaker.com/episode/dad009-the-power-of-automation--66398164
    Common Analytical Issues
    How can Automation resolve many of these issues
    Why is Automation Important
    Our aproach for using Automation
    Wrap-up

    This episode is unedited in any shape or form.  The software tool I was using could not handle this episode so well; maybe because we were recording in the same room.  Maybe it was because the internet was as good.  I am not entirely sure, but I found it impossible to do anything with the recording.  The next episode release will be using a new software tool; one I have partially used before.  
    ]]>    https://api.spreaker.com/episode/66398164Thu, 05 Jun 2025 06:45:07 +0000Digital After DarkIn this episode, Matt and Andrew have invited a special guest, Rajesh (from our team at Loop Horizon) to discuss Automation.  The points covered on this episode are: Common Analytical Issues How can Automation resolve many of these issues Why is...
    Common Analytical Issues
    How can Automation resolve many of these issues
    Why is Automation Important
    Our aproach for using Automation
    Wrap-up

    This episode is unedited in any shape or form.  The software tool I was using could not handle this episode so well; maybe because we were recording in the same room.  Maybe it was because the internet was as good.  I am not entirely sure, but I found it impossible to do anything with the recording.  The next episode release will be using a new software tool; one I have partially used before.  
    ]]>    4503analysis,analytics,automation,digitalafterdark,digitalanalytics,process,pythonfalse17full    AT004: Adobe Summit 2025 Review of 8 Bit Insights: The Customer Journey Analytics Tips and Trickshttps://www.spreaker.com/episode/at004-adobe-summit-2025-review-of-8-bit-insights-the-customer-journey-analytics-tips-and-tricks--66357530
    As such, the AI notes is not as good for this episode.  You can watch the session here: https://business.adobe.com/summit/2025/sessions/8bit-insights-the-customer-journey-analytics-s103.html

    Summary Notes
    • Gamified Learning Experience: The session used video game-inspired challenges tied to each of the 12 tips, with prizes like gift cards and an Adobe-branded Nintendo Switch to boost audience engagement.
    • Customer Journey Analytics (CJA) Deep Dive: Covered how CJA unifies data across sources in Adobe Experience Platform, removes traditional data limits, and enables advanced querying with SQL.
    • Three Core Tip Sections: Focused on breaking data limits, using derived fields, and leveraging unique CJA capabilities like smarter bot filtering and AI assistants.
    • New Visualization Tools: Introduced Journey Canvas, Guided Analysis templates, and Content Analytics (a paid add-on) for richer, more intuitive data storytelling.
    • Roadmap Highlights: Previewed upcoming features like real-time panels, B2B support, warehouse mirroring, and a next-gen data feed purpose-built for CJA

    Key Themes
    1. Enhanced Data Flexibility & Integration
      • CJA removes traditional Adobe Analytics limitations (eVars, props, low traffic).
      • Supports SQL queries and real-time data manipulation.
    2. User Empowerment Through Insights & Tools
      • Features like user state change tracking, pathing dimensions, and derived metrics empower deeper behavioral analysis.
      • Internal usage tracking (CJA on CJA) helps identify power users and adoption gaps.
    3. Innovation in Visualization & Automation
      • Journey Canvas and Guided Analysis simplify complex flows and impact analysis.
      • AI assistant and smarter bot filtering improve usability and data hygiene.
    4. Community Engagement & Forward-Looking Development
      • Gamification encouraged participation.
      • Roadmap reveals Adobe’s commitment to evolving CJA with real-time, AI, and cross-platform capabilities.


    ]]>    https://api.spreaker.com/episode/66357530Sun, 01 Jun 2025 16:55:00 +0000Digital After DarkAndrew reviews Adobe Summit 2025 session of 8 Bit Insights: The Customer Journey Analytics Tips and Tricks by Trevor Paulsen.  I recently tried a new podcast solution, as I was not the happiest with the previous one due to losing my audio and video. ...
    As such, the AI notes is not as good for this episode.  You can watch the session here: https://business.adobe.com/summit/2025/sessions/8bit-insights-the-customer-journey-analytics-s103.html

    Summary Notes
    • Gamified Learning Experience: The session used video game-inspired challenges tied to each of the 12 tips, with prizes like gift cards and an Adobe-branded Nintendo Switch to boost audience engagement.
    • Customer Journey Analytics (CJA) Deep Dive: Covered how CJA unifies data across sources in Adobe Experience Platform, removes traditional data limits, and enables advanced querying with SQL.
    • Three Core Tip Sections: Focused on breaking data limits, using derived fields, and leveraging unique CJA capabilities like smarter bot filtering and AI assistants.
    • New Visualization Tools: Introduced Journey Canvas, Guided Analysis templates, and Content Analytics (a paid add-on) for richer, more intuitive data storytelling.
    • Roadmap Highlights: Previewed upcoming features like real-time panels, B2B support, warehouse mirroring, and a next-gen data feed purpose-built for CJA

    Key Themes
    1. Enhanced Data Flexibility & Integration
      • CJA removes traditional Adobe Analytics limitations (eVars, props, low traffic).
      • Supports SQL queries and real-time data manipulation.
    2. User Empowerment Through Insights & Tools
      • Features like user state change tracking, pathing dimensions, and derived metrics empower deeper behavioral analysis.
      • Internal usage tracking (CJA on CJA) helps identify power users and adoption gaps.
    3. Innovation in Visualization & Automation
      • Journey Canvas and Guided Analysis simplify complex flows and impact analysis.
      • AI assistant and smarter bot filtering improve usability and data hygiene.
    4. Community Engagement & Forward-Looking Development
      • Gamification encouraged participation.
      • Roadmap reveals Adobe’s commitment to evolving CJA with real-time, AI, and cross-platform capabilities.


    ]]>    1000adobeanalytics,adobesummit2025,analytics,andrewtalkspodcast,cja,customjourneyanalytics,digitalanalytics,podcastfalse14full    DAD008-Unlocking the Power of Data Layer Schemahttps://www.spreaker.com/episode/dad008-unlocking-the-power-of-data-layer-schema--66284241
    Unfortunately - Andrew's track got corrupted at the end.  We did the best we could with the editting, but there was not much we could do.  Instead of ending the podcast suddenly, I cut Andrew's track all together.  Thankfully, the new Podcasting solution we were using for this episode has been cancelled and we are moving to a another new one to test it out.  Thankfully - it was only the last 6 minutes.  It was funny seeing that near the end, even Andrew's camera got lost!  During the recording, there was no indication that anything was wrong.  

    Key Takeaways
    • Data Layer Schema is essential for accurate data collection.
    • A well-defined schema helps developers understand data expectations.
    • JSON Schema provides a code-based approach to data validation.
    • Schema validation can prevent errors before they reach production.
    • Integrating schema validation with tools like ObservePoint enhances data quality.
    • Data quality issues can lead to significant financial losses.
    • A collaborative approach to defining schemas improves outcomes.
    • Using a centralized data layer reduces technical debt.
    • Automation in data validation saves time and resources.
    • Clear delineation of responsibilities improves team efficiency.

    Chapters
    • 00:00        Introduction to Day-Layer Schema
    • 05:01        Defining Day-Layer Schema
    • 09:13        Exploring JSON Schema
    • 13:44        Benefits of Schema Validation
    • 18:08        Types of JSON Schema Validation
    • 25:46         Advanced Schema Features
    • 30:15         Collaborative Development of Data Layers
    • 34:23         Empowering Developers with Data Quality
    • 38:57         Division of Labor in Data Management
    • 44:27         Data Quality and Development Team Dynamics
    • 46:59         Benefits of Implementing a Daily Schema
    • 50:57         Cost of Bad Data and Its Implications
    • 57:35         Integrating Tools for Data Validation
    • 01:07:45    Outro


    ]]>    https://api.spreaker.com/episode/66284241Tue, 27 May 2025 07:45:07 +0000Digital After DarkIn this episode, Andrew and Matt delve into the intricacies of Data Layer Schema, emphasizing its critical role in ensuring accurate data collection and validation in digital analytics. They explore the importance of a well-defined schema, the...
    Unfortunately - Andrew's track got corrupted at the end.  We did the best we could with the editting, but there was not much we could do.  Instead of ending the podcast suddenly, I cut Andrew's track all together.  Thankfully, the new Podcasting solution we were using for this episode has been cancelled and we are moving to a another new one to test it out.  Thankfully - it was only the last 6 minutes.  It was funny seeing that near the end, even Andrew's camera got lost!  During the recording, there was no indication that anything was wrong.  

    Key Takeaways
    • Data Layer Schema is essential for accurate data collection.
    • A well-defined schema helps developers understand data expectations.
    • JSON Schema provides a code-based approach to data validation.
    • Schema validation can prevent errors before they reach production.
    • Integrating schema validation with tools like ObservePoint enhances data quality.
    • Data quality issues can lead to significant financial losses.
    • A collaborative approach to defining schemas improves outcomes.
    • Using a centralized data layer reduces technical debt.
    • Automation in data validation saves time and resources.
    • Clear delineation of responsibilities improves team efficiency.

    Chapters
    • 00:00        Introduction to Day-Layer Schema
    • 05:01        Defining Day-Layer Schema
    • 09:13        Exploring JSON Schema
    • 13:44        Benefits of Schema Validation
    • 18:08        Types of JSON Schema Validation
    • 25:46         Advanced Schema Features
    • 30:15         Collaborative Development of Data Layers
    • 34:23         Empowering Developers with Data Quality
    • 38:57         Division of Labor in Data Management
    • 44:27         Data Quality and Development Team Dynamics
    • 46:59         Benefits of Implementing a Daily Schema
    • 50:57         Cost of Bad Data and Its Implications
    • 57:35         Integrating Tools for Data Validation
    • 01:07:45    Outro


    ]]>    4087analytics,data,datacollection,datalayerschema,dataquality,datavalidation,developerprocess,digitalanalytics,digitalmarketing,json,jsonschema,observepointfalse18full    AT003 - Navigating the Recruitment Landscape with Abidhttps://www.spreaker.com/episode/at003-navigating-the-recruitment-landscape-with-abid--66205878Andrew Talks Episode 3 with Abid at Digital Republc Talent!

    In this episode of Andrew Talks, Andrew interviews Abid, the Billing Manager at Digital Republic Talent, about Navigating the Recruitment Landscape. They discuss the intricacies of recruitment in the digital analytics field, including how to craft an effective CV, prepare for interviews, and navigate salary negotiations. Abid shares his journey into recruitment, the importance of building relationships, and the evolving landscape of the digital analytics industry. The conversation also touches on remote work opportunities and offers valuable advice for career progression in this dynamic field. 

    Chapters
    00:00      Introduction to Abid and Digital Republic Talent
    02:17      Understanding Recruitment and the Role of a Billing Manager
    05:01      The Journey into Recruitment and Specialization in Digital
    10:15      Crafting an Effective CV: Common Mistakes and Best Practices
    21:10      Preparing for Interviews: Strategies for Success
    27:40      Navigating Salary Expectations and Value Assessment
    33:43      Interviewing Techniques and Candidate Evaluation
    39:09      Market Trends in Digital Analytics
    49:46      Remote Work Opportunities and Challenges
    56:06      Career Progression in Digital Analytics
    01:03:02 Andrew Talks Outro

    Takeaways
    • Abid emphasizes the importance of understanding the candidate's needs and desires in recruitment. 
    • Building relationships over transactions is crucial in recruitment.
    • Tailoring CVs to highlight achievements rather than just tasks is essential.
    • Candidates should prepare for interviews as if they are consultants, not just job seekers.
    • Networking internationally can open up more opportunities for career growth.
    • Effective communication is key to progressing in one's career.
    • Understanding market value and being flexible in salary discussions is important.
    • The digital analytics industry is evolving, with a focus on compliance and data-driven roles.
    • Remote work opportunities are more prevalent in the US compared to the UK and EU.
    • Passion and willingness to learn can outweigh years of experience in hiring decisions.
    ]]>    https://api.spreaker.com/episode/66205878Sat, 24 May 2025 18:16:14 +0000Digital After DarkAndrew Talks Episode 3 with Abid at Digital Republc Talent! In this episode of Andrew Talks, Andrew interviews Abid, the Billing Manager at Digital Republic Talent, about Navigating the Recruitment Landscape. They discuss the intricacies of...Andrew Talks Episode 3 with Abid at Digital Republc Talent!

    In this episode of Andrew Talks, Andrew interviews Abid, the Billing Manager at Digital Republic Talent, about Navigating the Recruitment Landscape. They discuss the intricacies of recruitment in the digital analytics field, including how to craft an effective CV, prepare for interviews, and navigate salary negotiations. Abid shares his journey into recruitment, the importance of building relationships, and the evolving landscape of the digital analytics industry. The conversation also touches on remote work opportunities and offers valuable advice for career progression in this dynamic field. 

    Chapters
    00:00      Introduction to Abid and Digital Republic Talent
    02:17      Understanding Recruitment and the Role of a Billing Manager
    05:01      The Journey into Recruitment and Specialization in Digital
    10:15      Crafting an Effective CV: Common Mistakes and Best Practices
    21:10      Preparing for Interviews: Strategies for Success
    27:40      Navigating Salary Expectations and Value Assessment
    33:43      Interviewing Techniques and Candidate Evaluation
    39:09      Market Trends in Digital Analytics
    49:46      Remote Work Opportunities and Challenges
    56:06      Career Progression in Digital Analytics
    01:03:02 Andrew Talks Outro

    Takeaways
    • Abid emphasizes the importance of understanding the candidate's needs and desires in recruitment. 
    • Building relationships over transactions is crucial in recruitment.
    • Tailoring CVs to highlight achievements rather than just tasks is essential.
    • Candidates should prepare for interviews as if they are consultants, not just job seekers.
    • Networking internationally can open up more opportunities for career growth.
    • Effective communication is key to progressing in one's career.
    • Understanding market value and being flexible in salary discussions is important.
    • The digital analytics industry is evolving, with a focus on compliance and data-driven roles.
    • Remote work opportunities are more prevalent in the US compared to the UK and EU.
    • Passion and willingness to learn can outweigh years of experience in hiring decisions.
    ]]>    3807andrewtalks,careeradvice,cv,digitalanalytics,interviews,recruitmentfalse13full    Andrew Talks 002: Adobe Summit 2025 - Adobe Analytics Rockstars Reviewhttps://www.spreaker.com/episode/andrew-talks-002-adobe-summit-2025-adobe-analytics-rockstars-review--66130433
    I tried to do this more as a reaction podcast, but it did not work the way I wanted.  Instead of scrapping this or trying to redo the entire recording, I decided to VERY HEAVILY edit it and release it.  You do get my real reaction while watching it.  Overall, it went from over an hour of recording, down to 18 minutes.   Going forward,  willl watch and then record my thoughts on it.

    TIMESTAMPS:
    00:00  Introduction to Adobe Summit 2025
    01:14  Overview of the Analytics Rockstar Competition
    02:20  Contestant Introductions and Expectations
    02:27  Jeff First Tip: Internal Campaignå
    04:00  Jen First Tip: Reporting by Content Date
    05:46  Mandy First Tip: Calculating Weighted Comps
    07:17  Trent First Tip: Journey Canvas - Winning or Losing  with your Redesign
    08:47  Jeff Second Tip: Advanced Techniques for Internal Campaign
    10:16  Jen Second Tip: Campaigns for Mobile Apps
    11:10  Mandy Second Tip: Estimating Cost of Missing Data
    13:05  Trent Second Tip: Market Channels Analysis
    14:01  Final Thoughts and Winner Announcement
    18:22  Andrew Talks Outro
    ]]>    https://api.spreaker.com/episode/66130433Mon, 19 May 2025 05:00:08 +0000Digital After DarkIn this episode, I start to watch the Adobe Summit 2025 content, focusing on the top 10 I highlighted in a previous Digital After Dark, but making my way through all 41 sessions I thought would be worth watching. I tried to do this more as a reaction...
    I tried to do this more as a reaction podcast, but it did not work the way I wanted.  Instead of scrapping this or trying to redo the entire recording, I decided to VERY HEAVILY edit it and release it.  You do get my real reaction while watching it.  Overall, it went from over an hour of recording, down to 18 minutes.   Going forward,  willl watch and then record my thoughts on it.

    TIMESTAMPS:
    00:00  Introduction to Adobe Summit 2025
    01:14  Overview of the Analytics Rockstar Competition
    02:20  Contestant Introductions and Expectations
    02:27  Jeff First Tip: Internal Campaignå
    04:00  Jen First Tip: Reporting by Content Date
    05:46  Mandy First Tip: Calculating Weighted Comps
    07:17  Trent First Tip: Journey Canvas - Winning or Losing  with your Redesign
    08:47  Jeff Second Tip: Advanced Techniques for Internal Campaign
    10:16  Jen Second Tip: Campaigns for Mobile Apps
    11:10  Mandy Second Tip: Estimating Cost of Missing Data
    13:05  Trent Second Tip: Market Channels Analysis
    14:01  Final Thoughts and Winner Announcement
    18:22  Andrew Talks Outro
    ]]>    1128adobeanalytics,adobesummit,analytics,analyticsrockstars,andrewtalks,dataanalysis,digitalanalytics,tipsandtricksfalse12full    Andrew Talks 001: Keeping Your Wordhttps://www.spreaker.com/episode/andrew-talks-001-keeping-your-word--66074525Summary
    In the inaugural episode of Andrew Talks, Andrew introduces the new podcast that is part of Digital After Dark: Andrew Talks.  This will not replace Digital after Dark, but rather give an opportunity to release more podcasts to improve his own skills in podcasting while distrubiting more content.  Andrew Talks aims to foster open discussions about all things digital and encourages community engagement.

    In this mini episode, Andrew emphasizes the importance of keeping one's word in both personal and professional contexts. He discusses how trust is built through commitment and the challenges of maintaining integrity in a fast-paced environment.


    Takeaways
    Andrew Talks Digital is an additional podcast part of the Digital After Dark family.
    The importance of keeping your word is emphasized.
    Trust is built through commitment and integrity.
    Maintaining one's word can be challenging but essential.
    Open discussions are encouraged in the podcast.
    The podcast will cover digital analytics and work-life balance.
    Andrew aims to improve his podcasting skills through more recordings.
    Listeners are invited to share their thoughts on keeping one's word.
    The podcast will feature a mix of edited and raw formats.



    ]]>    https://api.spreaker.com/episode/66074525Tue, 13 May 2025 17:49:29 +0000Digital After DarkSummary In the inaugural episode of Andrew Talks, Andrew introduces the new podcast that is part of Digital After Dark: Andrew Talks.  This will not replace Digital after Dark, but rather give an opportunity to release more podcasts to improve his own...Summary
    In the inaugural episode of Andrew Talks, Andrew introduces the new podcast that is part of Digital After Dark: Andrew Talks.  This will not replace Digital after Dark, but rather give an opportunity to release more podcasts to improve his own skills in podcasting while distrubiting more content.  Andrew Talks aims to foster open discussions about all things digital and encourages community engagement.

    In this mini episode, Andrew emphasizes the importance of keeping one's word in both personal and professional contexts. He discusses how trust is built through commitment and the challenges of maintaining integrity in a fast-paced environment.


    Takeaways
    Andrew Talks Digital is an additional podcast part of the Digital After Dark family.
    The importance of keeping your word is emphasized.
    Trust is built through commitment and integrity.
    Maintaining one's word can be challenging but essential.
    Open discussions are encouraged in the podcast.
    The podcast will cover digital analytics and work-life balance.
    Andrew aims to improve his podcasting skills through more recordings.
    Listeners are invited to share their thoughts on keeping one's word.
    The podcast will feature a mix of edited and raw formats.



    ]]>    389analytics,balance,commitment,communication,community,development,digital,digitalanalytics,discussion,professional,trust,work-life,work-lifebalancefalse11full    007: Adobe Summit 2025 Discussionhttps://www.spreaker.com/episode/007-adobe-summit-2025-discussion--64940431
    • Adobe Summit Preparation: Andrew and Matt discussed their preparations for the Adobe Summit (although online only for us this year), including their experiences with previous summits.  We shared tips for choosing sessions and highlighted the importance of attending sessions that improve skills and knowledge.
    • Adobe Podcast Tool: Andrew and Matt talked about their experiences with sound engineering for their podcast and their hopes that the Adobe Podcast tool will simplify the process.  The last podcast took nearly 2.5 months to publish due to time constraints, and hopefully Adobe Podcast would help get it out quicker.
    • Adobe Summit Sessions: Andrew shared his top ten sessions for the Adobe Summit, explaining his reasons for choosing each one. He highlighted sessions that focus on skill improvement, innovative tools, and interesting speakers.  The order are, from the bottom of Andrew's top 10 to most excited to watch:
      • Data Distiller: Andrew expressed interest in the "Top Tips to Maximize Value with Adobe Experience Platform Data Distiller" session, as he wanted to learn more about the data distiller tool and its applications.
      • Too hot for the main stage: Andrew and Matt discuss their previous sessions attending the Too Hot for the Main Stage, where Adobe will be showing ideas for their products that are much further out.  These are normally really good fun, although not at the level of Sneaks.
      • Failed Implementation Costs: Andrew and Matt discussed the importance of learning from failed implementations and the potential costs associated with them. They emphasized the value of understanding what not to do in order to improve future projects.
      • Skill Exchange Session: Andrew highlighted the "Skill Exchange: Transform Digital Channels with Adobe Analytics" session, noting the value of learning from telecommunications companies like Three. He appreciated the focus on skill improvement and practical applications.
      • Sling TV Session: Andrew was interested in the "How Sling TV Turns Anonymous Visitors into Customers" session, as he wanted to learn more about their use of third-party data to enhance first-party data and their personalization strategies.
      • Advanced Metrics Session: Andrew looked forward to the "Adobe Analytics: Using Advanced Metrics to Level Up Your Reporting" session, led by Mandy George. He was excited to see how advanced metrics could be used creatively to improve reporting.
      • Adobe Analytics Playoff: Andrew was enthusiastic about the "Adobe Analytics Playoff: Tips and Tricks for Winning It All" session, led by Travis Sabin. He appreciated the theme and the focus on practical tips and tricks.
      • Trevor Sessions: Andrew highlighted two sessions by Trevor "Ask Me Anything: 8-Bit Insights, Customer Journey Analytics Tips" and "8-Bit Insights: Customer Journey Analytics Tips and Tricks Arcade." He praised Trevor's engaging presentation style and creative themes.
      • Adobe Analytics Rockstars: Andrew's top session was the "Adobe Analytics Rockstars" session, which he considered a must-attend event. He appreciated the opportunity to learn from top experts and the potential for audience participation.
    • Andrew and Matt then wrapped up the podcast talking about Python and Andrew starting to dive back into Python.



    ]]>    https://api.spreaker.com/episode/64940431Mon, 17 Mar 2025 19:34:54 +0000Digital After DarkMatt and Andrew have been to several Adobe Summits in their day.  In this episode, Matt and Andrew preview the 2025 lineup for Adobe Summit 2025 taking place Week commencing 17th March, 2025.  Topics covered are: - Adobe Summit Preparation: Andrew...
    • Adobe Summit Preparation: Andrew and Matt discussed their preparations for the Adobe Summit (although online only for us this year), including their experiences with previous summits.  We shared tips for choosing sessions and highlighted the importance of attending sessions that improve skills and knowledge.
    • Adobe Podcast Tool: Andrew and Matt talked about their experiences with sound engineering for their podcast and their hopes that the Adobe Podcast tool will simplify the process.  The last podcast took nearly 2.5 months to publish due to time constraints, and hopefully Adobe Podcast would help get it out quicker.
    • Adobe Summit Sessions: Andrew shared his top ten sessions for the Adobe Summit, explaining his reasons for choosing each one. He highlighted sessions that focus on skill improvement, innovative tools, and interesting speakers.  The order are, from the bottom of Andrew's top 10 to most excited to watch:
      • Data Distiller: Andrew expressed interest in the "Top Tips to Maximize Value with Adobe Experience Platform Data Distiller" session, as he wanted to learn more about the data distiller tool and its applications.
      • Too hot for the main stage: Andrew and Matt discuss their previous sessions attending the Too Hot for the Main Stage, where Adobe will be showing ideas for their products that are much further out.  These are normally really good fun, although not at the level of Sneaks.
      • Failed Implementation Costs: Andrew and Matt discussed the importance of learning from failed implementations and the potential costs associated with them. They emphasized the value of understanding what not to do in order to improve future projects.
      • Skill Exchange Session: Andrew highlighted the "Skill Exchange: Transform Digital Channels with Adobe Analytics" session, noting the value of learning from telecommunications companies like Three. He appreciated the focus on skill improvement and practical applications.
      • Sling TV Session: Andrew was interested in the "How Sling TV Turns Anonymous Visitors into Customers" session, as he wanted to learn more about their use of third-party data to enhance first-party data and their personalization strategies.
      • Advanced Metrics Session: Andrew looked forward to the "Adobe Analytics: Using Advanced Metrics to Level Up Your Reporting" session, led by Mandy George. He was excited to see how advanced metrics could be used creatively to improve reporting.
      • Adobe Analytics Playoff: Andrew was enthusiastic about the "Adobe Analytics Playoff: Tips and Tricks for Winning It All" session, led by Travis Sabin. He appreciated the theme and the focus on practical tips and tricks.
      • Trevor Sessions: Andrew highlighted two sessions by Trevor "Ask Me Anything: 8-Bit Insights, Customer Journey Analytics Tips" and "8-Bit Insights: Customer Journey Analytics Tips and Tricks Arcade." He praised Trevor's engaging presentation style and creative themes.
      • Adobe Analytics Rockstars: Andrew's top session was the "Adobe Analytics Rockstars" session, which he considered a must-attend event. He appreciated the opportunity to learn from top experts and the potential for audience participation.
    • Andrew and Matt then wrapped up the podcast talking about Python and Andrew starting to dive back into Python.



    ]]>    4815adobe,adobeanalytics,adobeexperiencecloud,adobesummit,analytics,conference,customerjourneyanalytics,dad,digitalafterdark,digitalanalyticsfalse17full    006: Conferences and Webinars in 2024https://www.spreaker.com/episode/006-conferences-and-webinars-in-2024--64657770
    • Adobe Summit Experience: Matt and Andrew discussed their experiences at the Adobe Summit, highlighting the importance of the analytics rockstars session. Andrew shared how he got accepted to speak but couldn't attend, so Matt presented on his behalf. They emphasized the significance of providing actionable tips and the value of networking at such events.
    This was the best Adobe Summit session I have ever seen discussed in the podcast. https://business.adobe.com/summit/2024/sessions/dashboards-dragons-customer-journey-analytics-tips-s101.html
    • Measure Camp London: Andrew and Matt attended Measure Camp London, an unconference where attendees create the agenda. Andrew highlighted sessions on building trust as a data analyst, turbocharging adoption with data, and turning analytics from a cost center into a profit center. They emphasized the importance of starting with business objectives and the value of networking at Measure Camp.
    • Measure Fest at Brighton SEO: Matt presented at Measure Fest, part of Brighton SEO, focusing on data layers. He discussed the technical implementation aspects and the importance of data layers in analytics. Despite travel challenges, Matt found the event valuable for networking and knowledge sharing.
    • Observe Point Edge in Lisbon: Matt and Ethan attended the Observe Point Edge conference in Lisbon, where Matt presented on compliance monitoring, data layer schema validation, and tool rollout validation at scale. They highlighted the value of Observe Point in monitoring website data and the importance of networking at such events. 
    • IAPP Webinar on Compliance Dashboard: Matt participated in an IAPP webinar, discussing the compliance dashboard they developed for a client. He explained how the dashboard helps answer compliance questions for C-Suite, legal, and marketing teams, and the importance of monitoring compliance across multiple websites.
    • Importance of Networking and Conferences: Matt and Andrew emphasized the value of attending conferences and networking events for personal and professional growth. They encouraged colleagues to participate in such events to expand their knowledge, meet new people, and gain new perspectives.
    ]]>    https://api.spreaker.com/episode/64657770Sun, 02 Mar 2025 14:52:57 +0000Digital After DarkIn this episode, Matt and Andrew discuss the conference and webinars that we attended in 2024.  It took 77 days to record this second episode, and another 2 months to edit the podcast.   Hopefully, our next recording will be edited quicker.    -...
    • Adobe Summit Experience: Matt and Andrew discussed their experiences at the Adobe Summit, highlighting the importance of the analytics rockstars session. Andrew shared how he got accepted to speak but couldn't attend, so Matt presented on his behalf. They emphasized the significance of providing actionable tips and the value of networking at such events.
    This was the best Adobe Summit session I have ever seen discussed in the podcast. https://business.adobe.com/summit/2024/sessions/dashboards-dragons-customer-journey-analytics-tips-s101.html
    • Measure Camp London: Andrew and Matt attended Measure Camp London, an unconference where attendees create the agenda. Andrew highlighted sessions on building trust as a data analyst, turbocharging adoption with data, and turning analytics from a cost center into a profit center. They emphasized the importance of starting with business objectives and the value of networking at Measure Camp.
    • Measure Fest at Brighton SEO: Matt presented at Measure Fest, part of Brighton SEO, focusing on data layers. He discussed the technical implementation aspects and the importance of data layers in analytics. Despite travel challenges, Matt found the event valuable for networking and knowledge sharing.
    • Observe Point Edge in Lisbon: Matt and Ethan attended the Observe Point Edge conference in Lisbon, where Matt presented on compliance monitoring, data layer schema validation, and tool rollout validation at scale. They highlighted the value of Observe Point in monitoring website data and the importance of networking at such events. 
    • IAPP Webinar on Compliance Dashboard: Matt participated in an IAPP webinar, discussing the compliance dashboard they developed for a client. He explained how the dashboard helps answer compliance questions for C-Suite, legal, and marketing teams, and the importance of monitoring compliance across multiple websites.
    • Importance of Networking and Conferences: Matt and Andrew emphasized the value of attending conferences and networking events for personal and professional growth. They encouraged colleagues to participate in such events to expand their knowledge, meet new people, and gain new perspectives.
    ]]>    5164adobeanalytics,analytics,conference,dad,digital,digitalafterdark,digitalanalytics,googleanalytics,measurecamp,measurefest,webinarfalse19full    CRO with Journey Further's Jon Crowder - Part 2 (DAD Episode 005p2)https://www.spreaker.com/episode/cro-with-journey-further-s-jon-crowder-part-2-dad-episode-005p2--62675105Interview with Jon Crowder
    This is the second part to Matt and Andrew’s discussion with Jon Crowder, Journey Further's (https://www.journeyfurther.com) Head of Digital Experience.  
    The points covered in this podcast are: 
    1. What is the one test you wish you could ban forever!
    2. What is one test that you are surprised most companies are not testing?
    3. What test surprised you the most?
    4. Why should companies start an in-house team?
    5. Why should companies hire an agency?
    6. What is the biggest challenge / breakthrough / benefit coming to CRO in the near future?
    7. If you could go back in time and give yourself one advice as you start your career; what would that advice be?

    This podcast started took way too long to get out; we apologize for this.  We are working on a solution to make the process quicker without impacting personal life. 

    This episode started with Jon asking to be on someone's podcast on LinkedIn.  If you would like to join a discussion on the podcast, let Matt and Andrew know; we will see the possibilities for a future podcast.  You can contact Matt and Andrew at: digitalafterdarkpodcast@gmail.com]]>    https://api.spreaker.com/episode/62675105Sat, 09 Nov 2024 13:49:37 +0000Digital After DarkInterview with Jon Crowder This is the second part to Matt and Andrew’s discussion with Jon Crowder, Journey Further's (https://www.journeyfurther.com) Head of Digital Experience.   The points covered in this podcast are:  - What is the one test...Interview with Jon Crowder
    This is the second part to Matt and Andrew’s discussion with Jon Crowder, Journey Further's (https://www.journeyfurther.com) Head of Digital Experience.  
    The points covered in this podcast are: 
    1. What is the one test you wish you could ban forever!
    2. What is one test that you are surprised most companies are not testing?
    3. What test surprised you the most?
    4. Why should companies start an in-house team?
    5. Why should companies hire an agency?
    6. What is the biggest challenge / breakthrough / benefit coming to CRO in the near future?
    7. If you could go back in time and give yourself one advice as you start your career; what would that advice be?

    This podcast started took way too long to get out; we apologize for this.  We are working on a solution to make the process quicker without impacting personal life. 

    This episode started with Jon asking to be on someone's podcast on LinkedIn.  If you would like to join a discussion on the podcast, let Matt and Andrew know; we will see the possibilities for a future podcast.  You can contact Matt and Andrew at: digitalafterdarkpodcast@gmail.com]]>    5645analytics,cro,dad,digital,digitalafterdark,digitalanalytics,optimisation,personalisationfalse1full    CRO with Journey Further's Jon Crowder - Part 1 (DAD Episode 005p1)https://www.spreaker.com/episode/cro-with-journey-further-s-jon-crowder-part-1-dad-episode-005p1--62265051https://www.journeyfurther.com) Head of Digital Experience Jon Crowder.  Jon worked with Matt and Andrew at Sky, which we reminice a bit before we jump into the discussion points.  The points covered in this podcast are:
    1. Are you going to Measurecamp London?
    2. How did you get started in Digital?
    3. How has GDPR impact your career?
    4. What is the purpose of CRO / testing program?
    5. What is the one thing most companies get wrong with their optimisation program?
    We saw that this podcast was going very long and we were enjoying Jon's company so much, we asked Jon to come back for another recording.  We have already recorded this one, and should get it out shortly.

    This episode started with Jon asking to be on someone's podcast on LinkedIn.  If you would like to join a discussion on the podcast, let Matt and Andrew know; we will see the possibilities for a future podcast.  You can contact Matt and Andrew at: digitalafterdarkpodcast@gmail.com


    ]]>    https://api.spreaker.com/episode/62265051Mon, 07 Oct 2024 05:26:29 +0000Digital After DarkIn the latest episode, we discuss Conversion Rate Optimisation (CRO) with Journey Further's (https://www.journeyfurther.com) Head of Digital Experience Jon Crowder.  Jon worked with Matt and Andrew at Sky, which we reminice a bit before we jump into...https://www.journeyfurther.com) Head of Digital Experience Jon Crowder.  Jon worked with Matt and Andrew at Sky, which we reminice a bit before we jump into the discussion points.  The points covered in this podcast are:
    1. Are you going to Measurecamp London?
    2. How did you get started in Digital?
    3. How has GDPR impact your career?
    4. What is the purpose of CRO / testing program?
    5. What is the one thing most companies get wrong with their optimisation program?
    We saw that this podcast was going very long and we were enjoying Jon's company so much, we asked Jon to come back for another recording.  We have already recorded this one, and should get it out shortly.

    This episode started with Jon asking to be on someone's podcast on LinkedIn.  If you would like to join a discussion on the podcast, let Matt and Andrew know; we will see the possibilities for a future podcast.  You can contact Matt and Andrew at: digitalafterdarkpodcast@gmail.com


    ]]>    4512analytics,cro,dad,digital,digitalafterdark,digitalanalytics,optimisation,personalisationfalse15full    Deep Dive into Google’s UTurn on 3rd Party Cookies (DAD Episode 004)https://www.spreaker.com/episode/deep-dive-into-google-s-uturn-on-3rd-party-cookies-dad-episode-004--61313718
    After the session, Matt found a LinkedIn post that was relevant for this conversation: https://www.linkedin.com/posts/jonsuarezdavis_marketing-martech-data-activity-7232432383872897026-K97K?utm_source=share&utm_medium=DigitalAfterDark-Podcast 

    Stay to the end to explore a section of the podcast that got cut for some humorous reasons.

    What are your thoughts on Google's decision not to deprecate 3rd party cookies and all things Google?  Join the conversation in the comments section.  And as always, you can contact Matt and Andrew at: digitalafterdarkpodcast@gmail.com]]>    https://api.spreaker.com/episode/61313718Mon, 09 Sep 2024 19:24:53 +0000Digital After DarkIn today's episode, Matt and Andrew explore Google's u-turn on the deprecation of 3rd party cookies and what does this mean in our industry.  As part of the discussion, we start off discussing what are cookies, the difference between 1st party and 3rd...
    After the session, Matt found a LinkedIn post that was relevant for this conversation: https://www.linkedin.com/posts/jonsuarezdavis_marketing-martech-data-activity-7232432383872897026-K97K?utm_source=share&utm_medium=DigitalAfterDark-Podcast 

    Stay to the end to explore a section of the podcast that got cut for some humorous reasons.

    What are your thoughts on Google's decision not to deprecate 3rd party cookies and all things Google?  Join the conversation in the comments section.  And as always, you can contact Matt and Andrew at: digitalafterdarkpodcast@gmail.com]]>    66293rd,advertising,analytics,cookies,dad,digitalafterdark,gdpr,google,marketing,party,podcast,privacy,sandbox,search,sem,seofalse14full    Ethics in Data Collection (DAD Episode 003)https://www.spreaker.com/episode/ethics-in-data-collection-dad-episode-003--60987756https://www.dqmgrc.com/blog/the-ultimate-guide-to-the-new-dpdi-data-protection-and-digital-information-bill 

    We then end discussing the Code of Ethics that started nearly a decade ago by the Digital Analytics Association (https://www.digitalanalyticsassociation.org/codeofethics) and if there should be a renewed push for Ethical data collection.  Ultimately, if ethics does not play a part in our own career, it will be mandated by the government; shouldn't we get ahead of it while we still can? 

    Andrew then talks about attending a webinar that Simo Ahava presented called "10 Game Changing Uses for Chrome DevTools" where you can use Chrome Functionality without the need of extensions.  You can watch the replay here: https://measuresummit.com/training/lunch-learn-replay What are your thoughts on the new DPDIB? 

    Do you believe it is a step in the right direction, or a step back?  Join the conversation in the comments section.  And as always, you can contact Matt and Andrew at: digitalafterdarkpodcast@gmail.com]]>    https://api.spreaker.com/episode/60987756Sun, 11 Aug 2024 15:06:23 +0000Digital After DarkIn today's episode, Matt and Andrew explore "The Ethics in Data Collection", exploring how we looked at ethics at the start of our career to current. We felt this reflection is important as the UK are discussing the Data Protection and Digital...https://www.dqmgrc.com/blog/the-ultimate-guide-to-the-new-dpdi-data-protection-and-digital-information-bill 

    We then end discussing the Code of Ethics that started nearly a decade ago by the Digital Analytics Association (https://www.digitalanalyticsassociation.org/codeofethics) and if there should be a renewed push for Ethical data collection.  Ultimately, if ethics does not play a part in our own career, it will be mandated by the government; shouldn't we get ahead of it while we still can? 

    Andrew then talks about attending a webinar that Simo Ahava presented called "10 Game Changing Uses for Chrome DevTools" where you can use Chrome Functionality without the need of extensions.  You can watch the replay here: https://measuresummit.com/training/lunch-learn-replay What are your thoughts on the new DPDIB? 

    Do you believe it is a step in the right direction, or a step back?  Join the conversation in the comments section.  And as always, you can contact Matt and Andrew at: digitalafterdarkpodcast@gmail.com]]>    5427analytics,consent,dataprotection,digital,digitalafterdark,digitalanalytics,digitalcollection,dpdib,ethics,gdprfalse3full    Adobe WebSDK Explain (DAD Episode 002)https://www.spreaker.com/episode/adobe-websdk-explain-dad-episode-002--60440540
    Topics covered are:
    • What is WebSDK
    • Summary of Results from implementing WebSDK
    • Why WebSDK is important
    • Our Approach for deploying it
    • Our impression of the technology
    • Noted benefits of WebSDK based on an implementation
    Links from some of the topics we discussed:
    Any questions - E-mail the podcast]]>    https://api.spreaker.com/episode/60440540Wed, 19 Jun 2024 18:47:39 +0000Digital After DarkMatt and Andrew discuss Adobe's WebSDK. Topics covered are: - What is WebSDK - Summary of Results from implementing WebSDK - Why WebSDK is important - Our Approach for deploying it - Our impression of the technology - Noted benefits of WebSDK based...
    Topics covered are:
    • What is WebSDK
    • Summary of Results from implementing WebSDK
    • Why WebSDK is important
    • Our Approach for deploying it
    • Our impression of the technology
    • Noted benefits of WebSDK based on an implementation
    Links from some of the topics we discussed:
    Any questions - E-mail the podcast]]>    7393adobe,adobelaunch,adobewebsdk,digitalafterdark,digitalanalytics,websdkfalsefull    001: Google Consent V2https://www.spreaker.com/episode/001-google-consent-v2--60060741
    If you have any questions or suggestions of topics for Matt and Andrew to talk about, write to us at digitalafterdarkpodcast@gmail.com. 

    Links from the show: Simo Ahava Consent Mode V2 for Google Tags: https://www.simoahava.com/analytics/consent-mode-v2-google-tags/]]>    https://api.spreaker.com/episode/60060741Thu, 16 May 2024 16:15:45 +0000Digital After DarkTwo mates getting together to talk about all things Digital. In the introductory episode of Digital After Dark, Matt and Andrew briefly introduce themselves and how we met. We then discuss Google Consent V2; from what it is to our thoughts regarding...
    If you have any questions or suggestions of topics for Matt and Andrew to talk about, write to us at digitalafterdarkpodcast@gmail.com. 

    Links from the show: Simo Ahava Consent Mode V2 for Google Tags: https://www.simoahava.com/analytics/consent-mode-v2-google-tags/]]>    3059consent,consentmodev2,digitalafterdark,digitalanalytics,ga4,gdpr,google,googleanalytics,googleconsentmodev2,gtmfalse11full