https://www.spreaker.com/podcast/drivingsales-insights--6025605enBusinessCopyright DrivingSales Dealership HCMhttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/a1286e2c0535e9db5032c1e1b5681893.jpghttps://www.spreaker.com/podcast/drivingsales-insights--6025605Tue, 16 Jul 2024 20:07:36 +0000DrivingSales Dealership HCMDrivingSalespodcast@drivingsales.comDrivingSales has been sharing dealership best practices for years. DrivingSales Insights is a way to share.....cleanepisodichttps://www.spreaker.com/episode/building-a-digital-marketing-game-plan-for-the-second-half-of-the-year--60709731
 In this webinar, we will review your digital marketing game plan for the 1st half of the year and show you how to determine what worked and what didn't.

You’ll learn how to develop a winning game plan for the rest of 2019 and help you build a process to implement a successful marketing plan. Then we will help you establish how to implement a digital marketing plan discussing what your biggest opportunities are around digital marketing.

Today it is more important than ever to effectively use digital marketing to your advantage. Get ready to dominate the second half of 2019! This webinar that will show you how to end the year on a winning note. The year is half over, are you on track with your forecast?

Presenters: George Nenni, Wesley Miller]]>https://api.spreaker.com/episode/60709731Tue, 16 Jul 2024 20:05:29 +0000DrivingSales Dealership HCMIt’s Halftime… Do You Have a Winning Game Plan for the 2nd Half?  In this webinar, we will review your digital marketing game plan for the 1st half of the year and show you how to determine what worked and what didn't. You’ll learn how to develop a...
 In this webinar, we will review your digital marketing game plan for the 1st half of the year and show you how to determine what worked and what didn't.

You’ll learn how to develop a winning game plan for the rest of 2019 and help you build a process to implement a successful marketing plan. Then we will help you establish how to implement a digital marketing plan discussing what your biggest opportunities are around digital marketing.

Today it is more important than ever to effectively use digital marketing to your advantage. Get ready to dominate the second half of 2019! This webinar that will show you how to end the year on a winning note. The year is half over, are you on track with your forecast?

Presenters: George Nenni, Wesley Miller]]>2130automotive,dealership,drivingsales,google,marketing,ppc,retail,sales,seoclean28fullhttps://www.spreaker.com/episode/mastering-training-and-recruitment-in-the-dealership--60645505
Whether you're looking to enhance your car sales techniques or seeking to excel in the automotive industry, this video is packed with valuable insights and practical advice. Watch now to transform your training programs and drive success in your dealership!]]>https://api.spreaker.com/episode/60645505Tue, 09 Jul 2024 19:21:38 +0000DrivingSales Dealership HCMDiscover the secrets to effective automotive dealership training and dealership recruitment with Paul Budvitis, CEO and founder of Insurian as he sits down with DrivingSales. In this insightful video, Paul shares his wealth of experience on sales...
Whether you're looking to enhance your car sales techniques or seeking to excel in the automotive industry, this video is packed with valuable insights and practical advice. Watch now to transform your training programs and drive success in your dealership!]]>1637automotive,coaching,dealership,drivingsales,hcm,hiring,management,recruiting,trainingclean27fullhttps://www.spreaker.com/episode/developing-processes-that-actually-retain-talent--60568331
Join Jason Volny, National Training Manager at DrivingSales, for an exclusive DrivingSales webinar. Watching this webinar will teach you what you are currently doing wrong when it comes to developing talent and then help you develop a framework to develop and train your management so they can improve every aspect of your dealership.

The sales process is a robust process that each sales rep is expected to follow. Is your onboarding and development process as robust as your sales process?

People don’t quit jobs, they quit bosses. Learn how to establish a framework that helps you train and develop your staff so they can meet the expectations of today’s consumer. Don’t just install products and processes, learn how to develop your people.]]>https://api.spreaker.com/episode/60568331Mon, 01 Jul 2024 17:00:56 +0000DrivingSales Dealership HCMIn our business, consumers don't get a better experience from your processes, they get it from your people. But how well are you training your people? Many times a process or product is put in place to help solve a problem. A new product or process is...
Join Jason Volny, National Training Manager at DrivingSales, for an exclusive DrivingSales webinar. Watching this webinar will teach you what you are currently doing wrong when it comes to developing talent and then help you develop a framework to develop and train your management so they can improve every aspect of your dealership.

The sales process is a robust process that each sales rep is expected to follow. Is your onboarding and development process as robust as your sales process?

People don’t quit jobs, they quit bosses. Learn how to establish a framework that helps you train and develop your staff so they can meet the expectations of today’s consumer. Don’t just install products and processes, learn how to develop your people.]]>2136automotive,career,dealership,drivingsales,employee,hcm,salespeople,trainingclean26fullhttps://www.spreaker.com/episode/4-tips-to-influence-buyer-behavior--60519446
Join Gray Scott, Marketing Director for Muller Honda and Muller Honda of Gurnee, and Jon Petron, Vice President of Advanced Services at Outsell, on June 6 at 2:00 pm ET for a live webinar moderated by DrivingSales as they discuss intent to purchase versus consumer intelligence and how to turn those insights into actionable sales.]]>https://api.spreaker.com/episode/60519446Wed, 26 Jun 2024 18:58:43 +0000DrivingSales Dealership HCMLearn how to pursue in-market car shoppers effectively. What truly motivates car shoppers to their next purchase? How should your BDC/Sales teams follow up when shoppers are in market and throughout the rest of their purchase lifecycle to stay top of...
Join Gray Scott, Marketing Director for Muller Honda and Muller Honda of Gurnee, and Jon Petron, Vice President of Advanced Services at Outsell, on June 6 at 2:00 pm ET for a live webinar moderated by DrivingSales as they discuss intent to purchase versus consumer intelligence and how to turn those insights into actionable sales.]]>2459ai,automotive,bdc,dealership,drivingsales,marketing,sales,serviceclean25fullhttps://www.spreaker.com/episode/maximize-your-automotive-marketing-roi--60416446
Key Highlights:
 - Understanding ROI in marketing and how to measure it effectively.
 - Strategies for enhancing operational efficiency to boost ROI.
 - Insights on integrating software solutions for optimal performance.]]>https://api.spreaker.com/episode/60416446Mon, 17 Jun 2024 23:53:33 +0000DrivingSales Dealership HCMJoin Dan Trinidad, Founder and CEO of Benchmark Data, as he dives deep into the crucial question every business faces: "What's my ROI?" Discover practical tips on how to optimize your marketing strategies, enhance process efficiency, and leverage...
Key Highlights:
 - Understanding ROI in marketing and how to measure it effectively.
 - Strategies for enhancing operational efficiency to boost ROI.
 - Insights on integrating software solutions for optimal performance.]]>1857accountability,automotive,benchmark,coaching,dealership,drivingsales,kpis,retailclean24fullhttps://www.spreaker.com/episode/from-first-search-to-final-sale-understanding-today-s-customer-journey--60350392
When you are able to leverage convenience your customers will tend to choose you over competitors. This webinar will help you identify obstacles and barriers that are deterring your dealership from reaching your customers. We will help you reduce the customer effort needed to buy. Learn how to leverage convenience to give your customers a modern sales journey to establish trust and enable your company to stand out.]]>https://api.spreaker.com/episode/60350392Tue, 11 Jun 2024 14:27:56 +0000DrivingSales Dealership HCMThe modern customer journey has changed with the majority of decision-making, price matching, and quality assurance done online before even being in the store. Often times consumers are just using the internet to determine which location they will be...
When you are able to leverage convenience your customers will tend to choose you over competitors. This webinar will help you identify obstacles and barriers that are deterring your dealership from reaching your customers. We will help you reduce the customer effort needed to buy. Learn how to leverage convenience to give your customers a modern sales journey to establish trust and enable your company to stand out.]]>2312automotive,chat,dealership,drivingsales,messaging,podium,reputation,reviews,sales,service,textclean23fullhttps://www.spreaker.com/episode/implementing-technology-get-from-launch-to-roi-faster--60276706
Implementing new systems and technologies can feel overwhelming for dealership management.There are a lot of tools out there to sell more cars and do more service but if you aren’t using them properly they are being squandered. There's risk involved with any kind of change and since there's an associated cost with new technologies, it can be difficult to maximize the ROI. This webinar will teach you how to obtain the best framework to go from launch to ROI as fast and efficient as possible

That's why taking a methodical and battle-tested approach to new technology implementations is necessary to get the most out of your investments.

This webinar will provide you with the framework and best practices for how to maximize ROI and accelerate time-to-value. Webinar Three Takeaways:

• Accelerating time-to-value with new technologies at dealerships
• Specific ways to structure training to accelerate employee adoption 
• Standardize systems and processes in order to create the best strategies for company wide adoption of new technology

]]>https://api.spreaker.com/episode/60276706Tue, 04 Jun 2024 17:34:48 +0000DrivingSales Dealership HCMThere is a lot of tech in your store. Learn about the tips and best practices for maximizing the return on new technology investments as well as getting the most bang for your buck out of existing technology. Implementing new systems and technologies...
Implementing new systems and technologies can feel overwhelming for dealership management.There are a lot of tools out there to sell more cars and do more service but if you aren’t using them properly they are being squandered. There's risk involved with any kind of change and since there's an associated cost with new technologies, it can be difficult to maximize the ROI. This webinar will teach you how to obtain the best framework to go from launch to ROI as fast and efficient as possible

That's why taking a methodical and battle-tested approach to new technology implementations is necessary to get the most out of your investments.

This webinar will provide you with the framework and best practices for how to maximize ROI and accelerate time-to-value. Webinar Three Takeaways:

• Accelerating time-to-value with new technologies at dealerships
• Specific ways to structure training to accelerate employee adoption 
• Standardize systems and processes in order to create the best strategies for company wide adoption of new technology

]]>1554automotive,dealer,drivingsales,implementation,loaner,service,softwareclean22fullhttps://www.spreaker.com/episode/critical-trends-in-automotive-for-2024-explained-by-jasen-rice-of-lotpop--60227407https://api.spreaker.com/episode/60227407Thu, 30 May 2024 21:31:05 +0000DrivingSales Dealership HCMJoin us for a compelling discussion with Jasen Rice, the founder and CEO of LotPop, as he shares invaluable insights into inventory management within the automotive industry. This interview delves into the nuances of inventory trends, economic...1850automotive,bdc,cars,dealership,drivingsales,internet,market,retail,turn,usedclean21fullhttps://www.spreaker.com/episode/the-5-biggest-online-retailing-challenges-and-how-to-profitably-overcome-them--60153976
Explore the strategies dealers are using to overcome these challenges in every aspect of their business, from their website to their marketing strategies to their sales team. Watch the video and you’ll learn, laugh, and leave with best practices to successfully integrate an online retailing solution and deliver a frictionless customer experience, online and offline.]]>https://api.spreaker.com/episode/60153976Thu, 23 May 2024 19:13:33 +0000DrivingSales Dealership HCMAs customer expectations continue to evolve, more and more dealers are turning to online retailing to reduce friction and surpass those expectations. Ensure a successful launch or ramp up your existing solution by learning the 5 biggest challenges to...
Explore the strategies dealers are using to overcome these challenges in every aspect of their business, from their website to their marketing strategies to their sales team. Watch the video and you’ll learn, laugh, and leave with best practices to successfully integrate an online retailing solution and deliver a frictionless customer experience, online and offline.]]>2567amazon,automotive,dealership,digital,drivingsales,online,pricing,retailing,transparencyclean136fullhttps://www.spreaker.com/episode/greg-gifford-tells-us-how-google-s-ai-will-revolutionize-seo-for-automotive-websites--60010762https://api.spreaker.com/episode/60010762Tue, 14 May 2024 16:06:17 +0000DrivingSales Dealership HCMJoin Greg Gifford, the renowned SEO guru and Vice President of Search at SearchLab Digital, as he navigates the cutting-edge intersection of SEO and artificial intelligence in the automotive industry. This enlightening video unpacks the profound...1848ai,automotive,dealership,drivingsales,google,keywords,marketing,seo,vendor,websiteclean135fullhttps://www.spreaker.com/episode/how-to-win-the-trade-with-the-why--59951077
]]>https://api.spreaker.com/episode/59951077Thu, 09 May 2024 19:29:16 +0000DrivingSales Dealership HCMToday’s consumer demands a high level of transparency and independent validation in the dealership experience, especially with the valuation of their trade-in. There’s significant friction in the appraisal process because consumers naturally feel that...
]]>1450automotive,dealership,drivingsales,process,sales,trade,transparency,valueclean134fullhttps://www.spreaker.com/episode/future-proof-your-dealership-with-generative-ai--59777630
Presenter: Derek Simonds, Numa]]>https://api.spreaker.com/episode/59777630Thu, 02 May 2024 16:42:57 +0000DrivingSales Dealership HCMIt goes without saying that Generative AI has revolutionized the way businesses operate across various industries, and automotive is no exception. This groundbreaking technology is redefining the future of automotive dealerships by enhancing customer...
Presenter: Derek Simonds, Numa]]>2633ai,automotive,chat,dealership,generative,marketing,sales,serviceclean133fullhttps://www.spreaker.com/episode/the-power-of-a-cdp-in-dealership-marketing--59492051https://api.spreaker.com/episode/59492051Tue, 16 Apr 2024 17:03:59 +0000DrivingSales Dealership HCMMike Dececco, Vice President of Business Development at Fullpath, talks to us about the emerging trend in automotive: CDPs. He reviews the value they provide in sales and service marketing and provides specific examples of how it can supercharge new...2049automotive,bdc,cdp,crm,dealership,dms,drivingsales,fullpath,marketing,sales,serviceclean132fullhttps://www.spreaker.com/episode/plan-to-train-or-plan-to-fail-grow-your-sales-managers-into-sales-leaders--59367042
We've all been saying this for years. We promote our top salespeople to be our sales managers, however, the competencies to sell a car are different from the ones to lead and manage people. It's not a newsflash that great companies have great leaders and managers. Just like it's our sales manager's job to develop our sales force, it's the dealer principal's and general manager's job to develop our sales managers. It's time we give our managers the tools and the knowledge necessary to deliver high-level results through people and give our organizations a sustainable competitive advantage. Turn your managers into leaders.

Presenter: Jason Volny, DrivingSales]]>https://api.spreaker.com/episode/59367042Tue, 09 Apr 2024 14:55:30 +0000DrivingSales Dealership HCMWho taught our sales managers how to lead? Who taught them how to develop and engage our millennial workforce? If your answer is, "They learned by watching the managers before them," you are right. However, what worked for Generation X is accelerating...
We've all been saying this for years. We promote our top salespeople to be our sales managers, however, the competencies to sell a car are different from the ones to lead and manage people. It's not a newsflash that great companies have great leaders and managers. Just like it's our sales manager's job to develop our sales force, it's the dealer principal's and general manager's job to develop our sales managers. It's time we give our managers the tools and the knowledge necessary to deliver high-level results through people and give our organizations a sustainable competitive advantage. Turn your managers into leaders.

Presenter: Jason Volny, DrivingSales]]>2113automotive,coaching,dealership,drivingsales,leader,leadership,manager,sales,service,trainingclean131fullhttps://www.spreaker.com/episode/securing-your-dealership-s-future-cybersecurity-compliance-guide--59278140
From understanding the landscape of cybersecurity in automotive retail to implementing a culture of compliance within your team, this guide is tailored to navigate the complexities of today's digital threats.

In this podcast, you will discover:
•The current state of cybersecurity and its impact on automotive dealerships. 
•Practical steps to enhance your dealership's cyber resilience.
•How to foster a compliance culture that safeguards data and meets regulatory standards.
•Insights into managing and mitigating cybersecurity risks in vendor relationships.
•Strategies for ensuring your dealership's cybersecurity policies are up-to-date and effective.]]>https://api.spreaker.com/episode/59278140Wed, 03 Apr 2024 15:31:49 +0000DrivingSales Dealership HCMIn an era where cybersecurity threats loom larger than ever, protecting your dealership is not just about safeguarding data—it's about securing your future. "Securing Your Dealership’s Future: The Comply.Law Cybersecurity & Compliance Guide" is...
From understanding the landscape of cybersecurity in automotive retail to implementing a culture of compliance within your team, this guide is tailored to navigate the complexities of today's digital threats.

In this podcast, you will discover:
•The current state of cybersecurity and its impact on automotive dealerships. 
•Practical steps to enhance your dealership's cyber resilience.
•How to foster a compliance culture that safeguards data and meets regulatory standards.
•Insights into managing and mitigating cybersecurity risks in vendor relationships.
•Strategies for ensuring your dealership's cybersecurity policies are up-to-date and effective.]]>2345automotive,compliance,credit,cybersecurity,data,dealership,drivingsales,sales,serviceclean130fullhttps://www.spreaker.com/episode/the-future-of-customer-engagement-how-ai-and-big-data-are-creating-a-revolution--59198242
This episode doesn't just forecast the future; it gives you the tools and knowledge to shape it, emphasizing the importance of clean data, strategic partnerships, and the seamless integration of online to showroom experiences. Angelica’s expertise illuminates the path to a more efficient, personalized future in retail and beyond, offering a beacon of hope for businesses aiming to thrive in the digital age. Don’t miss out on this treasure trove of wisdom, perfect for professionals eager to stay ahead of the curve in automotive retail and digital commerce.]]>https://api.spreaker.com/episode/59198242Wed, 27 Mar 2024 18:01:56 +0000DrivingSales Dealership HCMThis episode explores how AI and Big Data are revolutionizing the way we engage with customers, offering personalized experiences that were once thought impossible. Angelica provides fascinating insights into Equifax's role in enriching dealer data,...
This episode doesn't just forecast the future; it gives you the tools and knowledge to shape it, emphasizing the importance of clean data, strategic partnerships, and the seamless integration of online to showroom experiences. Angelica’s expertise illuminates the path to a more efficient, personalized future in retail and beyond, offering a beacon of hope for businesses aiming to thrive in the digital age. Don’t miss out on this treasure trove of wisdom, perfect for professionals eager to stay ahead of the curve in automotive retail and digital commerce.]]>1414ai,automotive,cdp,data,dealership,drivingsales,equifax,marketing,salesclean129fullhttps://www.spreaker.com/episode/navigating-the-digital-transformation-in-oem-parts--59102819
Mike Rich and Lauren Epler from RevolutionParts share a discussion that dissects the shifting landscape of the parts market. Learn about this shift, the size of the market today, where the market could evolve, and things you can do to prepare yourself.]]>https://api.spreaker.com/episode/59102819Wed, 20 Mar 2024 16:38:42 +0000DrivingSales Dealership HCMThe auto parts sector is at a critical crossroads. Digital-first preferences now shape consumer and business behaviors alike, redefining commerce. Parts sellers who can provide shoppers with a digital commerce experience are rapidly consuming an...
Mike Rich and Lauren Epler from RevolutionParts share a discussion that dissects the shifting landscape of the parts market. Learn about this shift, the size of the market today, where the market could evolve, and things you can do to prepare yourself.]]>2578automotive,dealership,drivingsales,ecommerce,fixedops,parts,revolutionparts,shippingclean128fullhttps://www.spreaker.com/episode/7-ways-text-messaging-will-boost-your-dealership-s-bottom-line--59049144
Texting your customers not only helps you keep track of conversations but it also allows your customers to respond whenever they want. Plus, text messages give you the ability to send vehicle images, walk-through videos, and even appointment reminders.]]>https://api.spreaker.com/episode/59049144Thu, 14 Mar 2024 19:47:29 +0000DrivingSales Dealership HCMDealerships exist in a perfectly competitive market. They sell an identical product at a near-identical price and because of this, to win customers, they have to compete primarily on customer experience. If this is true, your dealership has to be the...
Texting your customers not only helps you keep track of conversations but it also allows your customers to respond whenever they want. Plus, text messages give you the ability to send vehicle images, walk-through videos, and even appointment reminders.]]>1732automotive,cx,dealership,drivingsales,experience,messaging,reputation,textclean127fullhttps://www.spreaker.com/episode/your-game-plan-to-triple-your-bdc-close-rate-without-breaking-the-bank--59024571
Presenter: Matt Weinberg]]>https://api.spreaker.com/episode/59024571Tue, 12 Mar 2024 21:45:25 +0000DrivingSales Dealership HCMThe Business Development Center, or BDC, has been the subject of heated debate, inspiring headlines like, “Dealerships Are Dead Without a BDC” and “Death to the BDC.” Whether people are for or against BDCs, they all seem to agree on this: manage your...
Presenter: Matt Weinberg]]>2169automotive,bdc,dealership,drivingsales,ecommerce,internet,leads,online,salesclean126fullhttps://www.spreaker.com/episode/generative-ai-transforming-automotive-digital-marketing--58958502
Chapter List
0:00 - Introduction
3:57 - Alex Melen's Background and SmartSites' Success
10:08 - The Shift from Paid to Organic Search
14:16 - The Impact of Generative AI on Digital Marketing
21:22 - Content Creation and SEO Strategies
28:14 - The Future of Search and Marketing Strategies

Be sure to Like, Share, and Subscribe to our channel to stay in the loop.
Learn more at www.DrivingSales.com

Maximize Performance: 
The right management processes will close more deals and keep guests coming back. Drive more volume, gross, and CSI without more marketing or inventory expenses.

Strengthen Culture:
Execute your processes more consistently by automating your people strategy, training consistently, and holding your team accountable.

Increase Retention:
Stop the revolving door by providing new employees with career visibility, professional training, and a path to succeed from day one.

Accelerate Growth:
Ramp up new employees from new-hire to top-performer much faster with our automated orientations and career mapping. Get your employees producing quickly!]]>https://api.spreaker.com/episode/58958502Thu, 07 Mar 2024 16:22:40 +0000DrivingSales Dealership HCMDive into the future of automotive digital marketing, featuring special guest Alex Melen, a trailblazer in the digital marketing world. This episode is a deep dive into the evolving landscape of SEO, paid search, and the revolutionary impact of...
Chapter List
0:00 - Introduction
3:57 - Alex Melen's Background and SmartSites' Success
10:08 - The Shift from Paid to Organic Search
14:16 - The Impact of Generative AI on Digital Marketing
21:22 - Content Creation and SEO Strategies
28:14 - The Future of Search and Marketing Strategies

Be sure to Like, Share, and Subscribe to our channel to stay in the loop.
Learn more at www.DrivingSales.com

Maximize Performance: 
The right management processes will close more deals and keep guests coming back. Drive more volume, gross, and CSI without more marketing or inventory expenses.

Strengthen Culture:
Execute your processes more consistently by automating your people strategy, training consistently, and holding your team accountable.

Increase Retention:
Stop the revolving door by providing new employees with career visibility, professional training, and a path to succeed from day one.

Accelerate Growth:
Ramp up new employees from new-hire to top-performer much faster with our automated orientations and career mapping. Get your employees producing quickly!]]>2354ai,automotive,bdc,dealership,drivingsales,marketing,ppc,sales,search,seo,serviceclean125fullhttps://www.spreaker.com/episode/desktop-is-doa-three-ways-to-take-your-digital-showroom-to-the-next-level--58933578
Presenter: Cavan Robinson, DealerFire]]>https://api.spreaker.com/episode/58933578Tue, 05 Mar 2024 16:24:50 +0000DrivingSales Dealership HCMOver the past two years, automotive websites have become bloated with desktop-specific features, but only 30% of a dealership's traffic comes from a desktop computer. This leads to major issues with website mobile speed, and simplicity of UX for...
Presenter: Cavan Robinson, DealerFire]]>2831automotive,dealerfire,dealership,drivingsales,marketing,mobile,sales,service,speed,websiteclean124fullhttps://www.spreaker.com/episode/how-messaging-can-help-you-sell-cars-like-amazon-sells-everything-else--58865914
In this episode, we discuss how correctly messaging customers on the right channels can bridge the information gap and help your dealership convert website visitors into paying customers.

Presenter: Dan Wright, Podium]]>https://api.spreaker.com/episode/58865914Wed, 28 Feb 2024 16:43:26 +0000DrivingSales Dealership HCMThe majority of car buyers have done most of their research and decision-making before ever stepping foot in a dealership. In fact, the very best leads (based off of closing rate) will come from the dealership website. Most dealers know this and have...
In this episode, we discuss how correctly messaging customers on the right channels can bridge the information gap and help your dealership convert website visitors into paying customers.

Presenter: Dan Wright, Podium]]>2293automotive,bdc,car,chat,dealership,drivingsales,messaging,sales,service,text,websiteclean123fullhttps://www.spreaker.com/episode/why-data-will-be-your-dealership-s-key-differentiator--58789862
Presenter: Shoshana DuBow, AutoLeadStar]]>https://api.spreaker.com/episode/58789862Thu, 22 Feb 2024 21:28:45 +0000DrivingSales Dealership HCMDisconnected data is hurting dealerships. It results in websites that cannot provide a fully optimized, personalized experience for customers, and in data silos that make determining ROI on marketing spend nearly impossible. We will first take a...
Presenter: Shoshana DuBow, AutoLeadStar]]>1533automotive,car,data,dealership,drivingsales,marketing,sales,serviceclean122fullhttps://www.spreaker.com/episode/is-a-faster-horse-slowing-down-your-sales--58755436

• Key takeaways: Learn why some tools, like kiosks, may seem modern but are effectively the equivalent to what Henry Ford called a “faster horse”
• Invest in your people and equip them with interactive tools so they can complement the low-pressure experience online
• Leverage technology to align your brick & mortar experience with your e-commerce efforts for a seamless “click & mortar” experience

Presenter: Matt Weinberg, Drive Motors
]]>https://api.spreaker.com/episode/58755436Tue, 20 Feb 2024 20:37:17 +0000DrivingSales Dealership HCMTake a hard look at your in-store technology. Flashy kiosks may seem shiny and modern, but they’re effectively the equivalent to what Henry Ford called a “faster horse.” Car shoppers have spent more than 13 hours researching vehicles online before...

• Key takeaways: Learn why some tools, like kiosks, may seem modern but are effectively the equivalent to what Henry Ford called a “faster horse”
• Invest in your people and equip them with interactive tools so they can complement the low-pressure experience online
• Leverage technology to align your brick & mortar experience with your e-commerce efforts for a seamless “click & mortar” experience

Presenter: Matt Weinberg, Drive Motors
]]>1410automotive,bdc,dealership,digital,dr,drivingsales,retailing,salesclean121fullhttps://www.spreaker.com/episode/convenience-wins-5-tips-to-improve-the-customer-experience--58701182

In this webinar, we will discuss how your business can compete in today’s convenience economy and meet the expectations that consumers now have.

Key takeaways:

• How to establish a convenient customer experience
• Best practices for your web presence
• Tips to make payments easier for customers
• Which communication channels your business needs to be using

]]>https://api.spreaker.com/episode/58701182Thu, 15 Feb 2024 22:41:19 +0000DrivingSales Dealership HCMOnline shopping has changed the way that consumers behave. With the rise of sites such as Amazon, Ebay and Etsy consumers now expect the same effortless experience at your dealership. Convenience now tops the list of consumer expectations and dealers...

In this webinar, we will discuss how your business can compete in today’s convenience economy and meet the expectations that consumers now have.

Key takeaways:

• How to establish a convenient customer experience
• Best practices for your web presence
• Tips to make payments easier for customers
• Which communication channels your business needs to be using

]]>1902automotive,dealership,drivingsales,insights,marketing,messaging,reputation,sales,search,service,textclean120fullhttps://www.spreaker.com/episode/driving-to-the-future-revolutionizing-automotive-websites--58675850
Discover how automotive websites are evolving into dynamic, personalized platforms, shaping the future of automotive marketing and training.]]>https://api.spreaker.com/episode/58675850Tue, 13 Feb 2024 17:41:15 +0000DrivingSales Dealership HCMWelcome to a groundbreaking interview hosted by DrivingSales, featuring industry experts Gino Cipperoni and Eliana Raggio from Dealer eProcess Discover how automotive websites are evolving into dynamic, personalized platforms, shaping the future of...
Discover how automotive websites are evolving into dynamic, personalized platforms, shaping the future of automotive marketing and training.]]>2069analytics,automotive,cta,dealership,dep,drivingsales,google,marketing,sales,search,websiteclean119fullhttps://www.spreaker.com/episode/insight-into-auto-buying-habits-of-millennials-pickup-truck-buyers-and-more--58612807
Presenter: Madison Gross, CarGurus]]>https://api.spreaker.com/episode/58612807Thu, 08 Feb 2024 17:55:30 +0000DrivingSales Dealership HCMUnderstanding different types of people remains a key skill for selling cars. In a time when consumers are increasingly doing their research on their own, primarily online, wouldn't it be great to have a head start on understanding some key buyer...
Presenter: Madison Gross, CarGurus]]>2014automotive,bdc,dealership,drivingsales,hispanic,internet,leads,millennial,sales,shoppers,truckclean118fullhttps://www.spreaker.com/episode/consumer-reactions-to-digital-retailing-how-to-make-it-work-for-you--58589760
Key takeaways include:

• How to help more people complete the digital retailing process you set up.
• Why it's so important to think about who answers your car shoppers when they chat or text.
• How to use this information for a competitive edge.
• Statistics from qualitative and quantitative research about digital retailing and messaging.

Presenters: Denise Chudy, Therese Aleman, LivePerson Automotive
]]>https://api.spreaker.com/episode/58589760Tue, 06 Feb 2024 18:39:52 +0000DrivingSales Dealership HCMWe had Root & Associates, a market research firm that specializes in the automotive industry, study the effects of digital retailing and guided shopping in the car purchase process. What it comes down to is this: To realize digital retailing's...
Key takeaways include:

• How to help more people complete the digital retailing process you set up.
• Why it's so important to think about who answers your car shoppers when they chat or text.
• How to use this information for a competitive edge.
• Statistics from qualitative and quantitative research about digital retailing and messaging.

Presenters: Denise Chudy, Therese Aleman, LivePerson Automotive
]]>2377automotive,bdc,chat,cx,dealership,digital,drivingsales,ecommerce,liveperson,messaging,retailing,sales,textclean117fullhttps://www.spreaker.com/episode/mastering-dealership-website-optimization-ai-mobile-design-seo-strategies--58538307
Discover the potential and pitfalls of AI integration, the importance of a mobile-first approach, and practical tips on enhancing customer experience online. Learn how to harness organic traffic through efficient SEO practices, simplify user interfaces for better engagement, and effectively use digital retailing tools. Plus, get expert advice on analyzing ROI and adapting to changing customer behaviors. Perfect for dealership owners, digital marketers, and anyone keen on staying ahead in the automotive digital space.]]>https://api.spreaker.com/episode/58538307Thu, 01 Feb 2024 23:03:32 +0000DrivingSales Dealership HCMJoin Alex Griffis from Overfuel as he delves into the latest trends and strategies for optimizing dealership websites. This insightful discussion covers a range of topics crucial for digital success in the automotive industry. Discover the potential...
Discover the potential and pitfalls of AI integration, the importance of a mobile-first approach, and practical tips on enhancing customer experience online. Learn how to harness organic traffic through efficient SEO practices, simplify user interfaces for better engagement, and effectively use digital retailing tools. Plus, get expert advice on analyzing ROI and adapting to changing customer behaviors. Perfect for dealership owners, digital marketers, and anyone keen on staying ahead in the automotive digital space.]]>2062ai,automotive,dealership,drivingsales,homepage,optimization,overfuel,search,websiteclean116fullhttps://www.spreaker.com/episode/reclaim-command-of-your-digital-marketing--58503183
Key takeaways include:

• Data behind digital marketing trends
• What makes for successful and engaging content on search engines
• Implementing new tools to improve your current digital marketing strategy

Presenter: James Klaus, Dealer Teamwork
]]>https://api.spreaker.com/episode/58503183Tue, 30 Jan 2024 16:36:26 +0000DrivingSales Dealership HCMToday's car shopper is not going to make a purchase using the same behavior they did 5 years ago. 72% of consumers are unhappy with the buying process at the dealership and are spending more time researching potential purchases online. This webinar...
Key takeaways include:

• Data behind digital marketing trends
• What makes for successful and engaging content on search engines
• Implementing new tools to improve your current digital marketing strategy

Presenter: James Klaus, Dealer Teamwork
]]>1636automotive,dealership,digital,drivingsales,google,marketing,ppc,sales,search,seoclean115fullhttps://www.spreaker.com/episode/unlocking-the-value-of-your-data--58448465
Investing in foundational elements that enhance automotive data utilization across communication channels and marketing tools is essential. This involves employing an automotive-specific Customer Data Platform (CDP).

Presenter: Bobby Gaudreau, Activator Dealer Solutions]]>https://api.spreaker.com/episode/58448465Thu, 25 Jan 2024 18:48:41 +0000DrivingSales Dealership HCMIn the ever-changing world of automotive sales, mastering automotive data utilization is crucial for driving effective marketing efforts and achieving strong customer engagement. Many dealerships face a hurdle: their marketing campaigns underperform...
Investing in foundational elements that enhance automotive data utilization across communication channels and marketing tools is essential. This involves employing an automotive-specific Customer Data Platform (CDP).

Presenter: Bobby Gaudreau, Activator Dealer Solutions]]>3291clean114fullhttps://www.spreaker.com/episode/ai-and-dealership-phone-handling--58409527https://api.spreaker.com/episode/58409527Mon, 22 Jan 2024 20:53:05 +0000DrivingSales Dealership HCMWe recently chatted with Gary Graves, CEO of TotalCX, about the current state of call management and how he sees the future.1584ai,automotive,bdc,dealership,drivingsales,phones,sales,service,totalcxclean113fullhttps://www.spreaker.com/episode/20-tips-to-use-ads-ai-and-social-media-to-supercharge-your-sales--58359060
Presenters: Amber Jamison, Jeff Cole, Digital Air Strike]]>https://api.spreaker.com/episode/58359060Fri, 19 Jan 2024 01:00:36 +0000DrivingSales Dealership HCMFrom discovery to purchase, your customers have changed the way they buy and service their vehicles. They're on social media, searching for you and Google, shopping on Facebook Marketplace, and expect immediate responses - - not by phone or email. 89%...
Presenters: Amber Jamison, Jeff Cole, Digital Air Strike]]>1878ai,automotive,dealership,drivingsales,facebook,messaging,salesclean112fullhttps://www.spreaker.com/episode/delivering-a-car-buying-experience-your-customers-want--58324820
Presenter: Patrick McMullen, MAXDigital]]>https://api.spreaker.com/episode/58324820Tue, 16 Jan 2024 23:20:47 +0000DrivingSales Dealership HCMBased on consumer research, the data is undeniable. The traditional "Road to the Sale" is not aligned with how customers want to buy, but there is a way to successfully navigate the challenges presented by today's buyers and to sell more cars, more...
Presenter: Patrick McMullen, MAXDigital]]>2639clean111fullhttps://www.spreaker.com/episode/why-your-dealership-needs-an-omni-channel-communication-strategy--58266570

• Key takeaways include: What it means to have an omni-channel strategy
• How today's car buyer finds and connects with a dealership
• Why connecting your dealership to Google Click-to-Message and Facebook Messenger will drive more leads
• The benefits of having a unified inbox for all of your customer interactions

Presenters: Brooke Grant and Chase Richardson, Podium]]>https://api.spreaker.com/episode/58266570Thu, 11 Jan 2024 16:47:25 +0000DrivingSales Dealership HCMWhile a vast majority of the car-buying process is happening online, there comes a time when your customers will eventually need to take that process offline. Dealerships that are winning are providing consumers with a number of different options to...

• Key takeaways include: What it means to have an omni-channel strategy
• How today's car buyer finds and connects with a dealership
• Why connecting your dealership to Google Click-to-Message and Facebook Messenger will drive more leads
• The benefits of having a unified inbox for all of your customer interactions

Presenters: Brooke Grant and Chase Richardson, Podium]]>2215automotive,bdc,chat,cx,dealership,facebook,google,internet,leads,marketing,sms,textclean110fullhttps://www.spreaker.com/episode/the-shifting-paradigm-of-automotive-sales--58241161https://api.spreaker.com/episode/58241161Tue, 09 Jan 2024 19:18:29 +0000DrivingSales Dealership HCMThe way retailers approach traditional sales pipelines of Internet, walk-ins, and inbound calls is changing. We will share and recommend ways to personalize the sales experience to every customer.2599automotive,bdc,customer,cx,dealership,drivingsales,experience,internet,salesclean19fullhttps://www.spreaker.com/episode/selling-profitably-when-your-customers-know-more-than-your-salespeople--58202068
Presenter: Matt Meyers, MAX Digital]]>https://api.spreaker.com/episode/58202068Thu, 04 Jan 2024 22:52:30 +0000DrivingSales Dealership HCMThe average consumer conducts 14 hours of online research before they end up purchasing a used car (2016 Auto Trader Study). As a result, they often know more about the vehicles they’re interested in than your salespeople do. In this webinar,...
Presenter: Matt Meyers, MAX Digital]]>1509automotive,customer,cx,dealership,documentation,drivingsales,price,sales,validationclean18fullhttps://www.spreaker.com/episode/make-digital-retailing-work-for-your-dealership--58173875
Presenter: Ed Parkinson]]>https://api.spreaker.com/episode/58173875Wed, 03 Jan 2024 15:20:38 +0000DrivingSales Dealership HCMWe all know that consumers want more convenience when it comes to car buying. It's why digital retailing is such a hot topic. But instead of debating whether digital retailing is good or bad for dealers, let's talk about the bigger picture of...
Presenter: Ed Parkinson]]>2188automotive,bdc,chat,dealership,digital,drivingsales,ecommerce,messaging,retailing,sales,textclean17fullhttps://www.spreaker.com/episode/connecting-offline-marketing-to-online-conversions--58139527
Presenter: Ed Parkinson, ContactAtOnce]]>https://api.spreaker.com/episode/58139527Thu, 28 Dec 2023 16:29:50 +0000DrivingSales Dealership HCMThe path from offline marketing to online browsing is seamless today. Savvy digital marketers are weaving offline and online presence together with messaging to build relationships with shoppers whenever and wherever they’re ready to connect....
Presenter: Ed Parkinson, ContactAtOnce]]>1310advertising,automotive,chat,dealership,drivingsales,marketing,messaging,sales,service,textclean16fullhttps://www.spreaker.com/episode/5-tips-for-improving-customer-engagement-in-every-customer-interaction--58131930https://api.spreaker.com/episode/58131930Wed, 27 Dec 2023 17:07:26 +0000DrivingSales Dealership HCMThe online and offline worlds are colliding. Customers carry pocket-sized computers everywhere they go, but that doesn’t mean that personal face-to-face interactions aren't just as important as those online. In today's environment, engagement is more...1682automotive,customer,cx,dealership,drivingsales,engagement,reputation,reviews,sales,service,vehicleclean15fullhttps://www.spreaker.com/episode/stop-the-new-hire-revolving-door-at-your-dealership--58086492In this podcast you will learn how to:

• Onboard, develop, and retain world-class salespeople by developing your staff’s competencies – all while reducing your dealership’s turnover rate.
• Assess employee accountability through testing, growth maps, and strategies, to develop core skills and competencies of your employees.
• Measure benchmarks and performance reviews to reward short and long-term alignment goals.

Presenter: Jason Volny, DrivingSales]]>https://api.spreaker.com/episode/58086492Thu, 21 Dec 2023 17:29:07 +0000DrivingSales Dealership HCMDid you know with turnover rates at 67% it costs your dealership as much as $450 per car sold and about $45,000 per lost employee? Whether you’re a General Manager who wants to boost profitability, a Sales Manager who wants to analyze sales...In this podcast you will learn how to:

• Onboard, develop, and retain world-class salespeople by developing your staff’s competencies – all while reducing your dealership’s turnover rate.
• Assess employee accountability through testing, growth maps, and strategies, to develop core skills and competencies of your employees.
• Measure benchmarks and performance reviews to reward short and long-term alignment goals.

Presenter: Jason Volny, DrivingSales]]>2802automotive,career,dealership,employees,fixedops,hcm,leadership,management,performance,sales,service,turnoverclean14fullhttps://www.spreaker.com/episode/gear-up-for-success-effective-goal-setting--58060117
Moderator: J.D. Mixon, DrivingSales

Guests: Mel Wilson, Goode Ford
Dennis Montjoy, Sport Auto Group
John Diaz, Principle Automotive
Armand Hebert, Hebert Consulting
Danijel Velicki, Sqwire
Craig Wilson, DrivingSales]]>https://api.spreaker.com/episode/58060117Tue, 19 Dec 2023 15:57:57 +0000DrivingSales Dealership HCMDuring this roundtable, we focus on goal setting in the new year. This ranges from goals for ourselves, and our teams, but also how to encourage our team members to set goals for themselves. As we know as leaders in organizations, allowing our team to...
Moderator: J.D. Mixon, DrivingSales

Guests: Mel Wilson, Goode Ford
Dennis Montjoy, Sport Auto Group
John Diaz, Principle Automotive
Armand Hebert, Hebert Consulting
Danijel Velicki, Sqwire
Craig Wilson, DrivingSales]]>37442024,automotive,dealership,development,employees,fixedops,goals,hcm,leadership,management,reviews,sales,scorecards,service,trainingclean13fullhttps://www.spreaker.com/episode/the-auto-dealer-s-5-step-guide-to-team-building--58008381
Guest: Mike Esposito]]>https://api.spreaker.com/episode/58008381Thu, 14 Dec 2023 14:59:31 +0000DrivingSales Dealership HCMIs your dealership utilizing its team to increase efficiencies and productivity? If not, you need to foster a team dynamic for a number of reasons. More than 85 percent of all workplace failures have been attributed to lack of collaboration and/or...
Guest: Mike Esposito]]>2509automotive,dealership,drivingsales,leadership,management,sales,service,teamclean12fullhttps://www.spreaker.com/episode/bridging-the-gap-between-online-and-in-store-experiences-using-ai--57984643https://api.spreaker.com/episode/57984643Wed, 13 Dec 2023 01:21:36 +0000DrivingSales Dealership HCMIn a world where digital transformation is key, Audi Jacksonville has boldly redefined the car buying experience. In this episode we uncover how they revolutionized their sales process, benefiting both their team and customers. Discover the Future of...3498automotive,car,dealer,dealership,digital,f&i,finance,leadership,management,retail,retailing,salesclean11full