https://www.spreaker.com/podcast/ungated-conversations--6005353
This is a show for revenue leaders who want to generate high quality leads, close more deals and retain customers — all at a lower cost.

We'll talk about how you can do just that by delivering conversational experiences at scale with the help of AI.

If you're looking to elevate your interactions with leads and customers by turning every day conversations into revenue-driving outcomes, the real life experiences and insights you're about to hear will surely help you excel in your journey.]]>enBusinessLandbot - 729931https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/da4b7aff70adea13fd5c9d972a8581db.jpghttps://www.spreaker.com/podcast/ungated-conversations--6005353Wed, 04 Sep 2024 12:56:21 +0000LandbotLandbotmarketing@landbot.ioYou're listening to Ungated Conversations. This is a show for revenue leaders who want to generate high quality leads, close more deals and retain customers — all at a lower cost. We'll talk about how you can do just that by delivering...
This is a show for revenue leaders who want to generate high quality leads, close more deals and retain customers — all at a lower cost.

We'll talk about how you can do just that by delivering conversational experiences at scale with the help of AI.

If you're looking to elevate your interactions with leads and customers by turning every day conversations into revenue-driving outcomes, the real life experiences and insights you're about to hear will surely help you excel in your journey.]]>cleanepisodichttps://www.spreaker.com/episode/looking-back-season-wrap-up-with-jiaqi-pan-and-rachel-ann-kreis--60789312Rachel Ann Kreis and Jiaqi Pan recap some key takeaways from their conversations with this season’s guests, as well as other memorable moments and anecdotes. Jiaqi and Rachel also reflect on the experience of hosting the podcast this season—and they participate in the listener-favorite “AI Rewind” segment in which they recount interesting and exciting ways they’ve been using AI lately.

Join us as we discuss:

• The importance of small scope, simplicity, and authenticity in AI-powered chatbots.
• How AI can help revenue leaders streamline pipelines by automating specific stages
• The need for diverse teams in the design and implementation of AI
• Knowing what’s possible for AI and staying updated on the most recent developments

]]>https://api.spreaker.com/episode/60789312Thu, 25 Jul 2024 09:00:10 +0000LandbotFor this season finale of Ungated Conversations, hosts https://www.linkedin.com/in/rachelkreis/ and https://www.linkedin.com/in/jiaqipan/ recap some key takeaways from their conversations with this season’s guests, as well as other memorable moments...Rachel Ann Kreis and Jiaqi Pan recap some key takeaways from their conversations with this season’s guests, as well as other memorable moments and anecdotes. Jiaqi and Rachel also reflect on the experience of hosting the podcast this season—and they participate in the listener-favorite “AI Rewind” segment in which they recount interesting and exciting ways they’ve been using AI lately.

Join us as we discuss:

• The importance of small scope, simplicity, and authenticity in AI-powered chatbots.
• How AI can help revenue leaders streamline pipelines by automating specific stages
• The need for diverse teams in the design and implementation of AI
• Knowing what’s possible for AI and staying updated on the most recent developments

]]>2578cleanfullhttps://www.spreaker.com/episode/up-to-speed-ai-s-role-in-onboarding-sales-reps-with-mafalda-johannsen--60643834Rachel Ann Kreis and Jiaqi Pan are joined by Mafalda Johannsen, Director of Growth at WonderWay, who shares how AI is streamlining the onboarding process for new sales reps. Mafalda provides sharp insights on AI-driven coaching and prospecting tools—which not only save time for sales leaders but also automate key tasks, along the way improving efficiency and performance, preventing SDR burnout, and ensuring a supportive, productive work environment.

Join us as we discuss:

• How AI coaches tackle key sales management challenges
• Innovative hiring methods to evaluate candidates' critical thinking and receptiveness to feedback
• The crucial role of documenting business processes for scalability and sustained success
• The pitfalls of relying exclusively on AI-generated marketing content

]]>https://api.spreaker.com/episode/60643834Thu, 11 Jul 2024 09:01:11 +0000LandbotThis week, hosts https://www.linkedin.com/in/rachelkreis/ and https://www.linkedin.com/in/jiaqipan/ are joined by https://www.linkedin.com/in/mafalda-johannsen-007489a4/, Director of Growth at https://www.wonderway.io/, who shares how AI is...Rachel Ann Kreis and Jiaqi Pan are joined by Mafalda Johannsen, Director of Growth at WonderWay, who shares how AI is streamlining the onboarding process for new sales reps. Mafalda provides sharp insights on AI-driven coaching and prospecting tools—which not only save time for sales leaders but also automate key tasks, along the way improving efficiency and performance, preventing SDR burnout, and ensuring a supportive, productive work environment.

Join us as we discuss:

• How AI coaches tackle key sales management challenges
• Innovative hiring methods to evaluate candidates' critical thinking and receptiveness to feedback
• The crucial role of documenting business processes for scalability and sustained success
• The pitfalls of relying exclusively on AI-generated marketing content

]]>3976cleanfullhttps://www.spreaker.com/episode/ai-object-using-ai-in-objection-handling-and-sales-training-with-andrew-leshak--60504351Andrew Leshak, Head of Commercial Solutions at Sapient Industries and Founder at Samme, about integrating AI into objecting handling and sales team training. Andrew also shares his thoughts on how organizations with limited budgets can better generate leads and increase revenue, as well as finding and targeting ideal customers.

Join us as we discuss:

• The use of AI for simulating customer interactions, and providing immersive training experiences
• Creating customized chatbots for different clients and the challenges it presents
• How using AI FAQ bots in objection handling impacts the sales process and lowers manager stress levels
• Levering objections into a database for sales leaders to study and help their teams manage more effectively.

]]>https://api.spreaker.com/episode/60504351Thu, 27 Jun 2024 08:00:03 +0000LandbotOn this week’s episode, Jiagi Pan and Rachel Ann Kreis talk with https://www.linkedin.com/in/andrewleshak, Head of Commercial Solutions at https://www.sapient.industries/ and Founder at https://www.usesamme.com/, about integrating AI into objecting...Andrew Leshak, Head of Commercial Solutions at Sapient Industries and Founder at Samme, about integrating AI into objecting handling and sales team training. Andrew also shares his thoughts on how organizations with limited budgets can better generate leads and increase revenue, as well as finding and targeting ideal customers.

Join us as we discuss:

• The use of AI for simulating customer interactions, and providing immersive training experiences
• Creating customized chatbots for different clients and the challenges it presents
• How using AI FAQ bots in objection handling impacts the sales process and lowers manager stress levels
• Levering objections into a database for sales leaders to study and help their teams manage more effectively.

]]>3250cleanfullhttps://www.spreaker.com/episode/tomorrow-s-conversations-chatgpt-4o-and-the-future-of-ai-with-hans-van-dam--60352646Rachel Ann Kreis and Jiaqi Pan speak with Hans van Dam, CEO of the Conversation Design Institute. Hans weighs in on current topics and developments in the world of conversational AI—such as the recent advent of ChatGPT-4o. Hans, Rachel, and Jiaqi also outline some critical aspects of designing simple yet effective chatbots, with an emphasis on the necessity of clear problem-solving and frictionless functionality.

Join us as we discuss:

• The best times to ask for user feedback in AI chatbot interactions
• How human behavioral models can be used when designing effective AI chatbots when it comes to motivation, ability, and prompts
• The role of user expectation in successful conversational AI interactions
• Quality control and risk mitigation when implementing AI in high-impact customer interaction scenarios

]]>https://api.spreaker.com/episode/60352646Thu, 13 Jun 2024 09:00:09 +0000LandbotThis week, hosts https://www.linkedin.com/in/rachelkreis/ and https://www.linkedin.com/in/jiaqipan/ speak with https://www.linkedin.com/in/follow-hvdam/, CEO of the https://edu.conversationdesigninstitute.com/register. Hans weighs in on current topics...Rachel Ann Kreis and Jiaqi Pan speak with Hans van Dam, CEO of the Conversation Design Institute. Hans weighs in on current topics and developments in the world of conversational AI—such as the recent advent of ChatGPT-4o. Hans, Rachel, and Jiaqi also outline some critical aspects of designing simple yet effective chatbots, with an emphasis on the necessity of clear problem-solving and frictionless functionality.

Join us as we discuss:

• The best times to ask for user feedback in AI chatbot interactions
• How human behavioral models can be used when designing effective AI chatbots when it comes to motivation, ability, and prompts
• The role of user expectation in successful conversational AI interactions
• Quality control and risk mitigation when implementing AI in high-impact customer interaction scenarios

]]>3378cleanfullhttps://www.spreaker.com/episode/putting-an-ai-in-team-collaboration-and-client-management-with-alvaro-tejido--60211657Jiaqi Pan and Rachel Ann Kreis speak with Alvaro Tejido, Sales Manager for Southern Europe & UKI at Pleo. Alvaro shares his insights on AI’s potential in transforming sales and organizational processes—with particular attention to cultivating and sustaining a focus on the entire client life cycle and empowering customer success teams to do what they do best.

Join us as we discuss:

• Effective division of responsibilities between account executives and customer success teams
• The importance of hiring coachable candidates who naturally fit the company’s culture
• How to handle errors in AI—and what reasonable expectations for the tech should look like
• Advantages and potential challenges of implementing AI-driven self-service onboarding processes

]]>https://api.spreaker.com/episode/60211657Thu, 30 May 2024 08:00:04 +0000LandbotThis week, co-hosts https://www.linkedin.com/in/jiaqipan/ and https://www.linkedin.com/in/rachelkreis/ speak with https://www.linkedin.com/in/alvaro-tejido-collado/, Sales Manager for Southern Europe & UKI at https://www.pleo.io/en. Alvaro shares...Jiaqi Pan and Rachel Ann Kreis speak with Alvaro Tejido, Sales Manager for Southern Europe & UKI at Pleo. Alvaro shares his insights on AI’s potential in transforming sales and organizational processes—with particular attention to cultivating and sustaining a focus on the entire client life cycle and empowering customer success teams to do what they do best.

Join us as we discuss:

• Effective division of responsibilities between account executives and customer success teams
• The importance of hiring coachable candidates who naturally fit the company’s culture
• How to handle errors in AI—and what reasonable expectations for the tech should look like
• Advantages and potential challenges of implementing AI-driven self-service onboarding processes

]]>3593cleanfullhttps://www.spreaker.com/episode/experimentation-excellence-ai-product-development-with-isa-garate--60048432Rachel Ann Kreis and Jiaqi Pan are joined by Isa Garate, VP of Product at Landbot. Isa has harnessed her years of experience in product management and strategy to drive major experimentation and growth at Landbot—and she shares plenty of insights and explanations of use cases for integrating AI into sales processes.

Join us as we discuss:

• How AI can help personalize and optimize the customer onboarding process
• The role of qualitative and quantitative metrics in developing and refining AI technologies
• Why creating a culture of experimentation is so crucial for delivering helpful products and services to all manner of customers

]]>https://api.spreaker.com/episode/60048432Thu, 16 May 2024 08:00:04 +0000LandbotOn today’s episode, hosts https://www.linkedin.com/in/rachelkreis/ and https://www.linkedin.com/in/jiaqipan/ are joined by https://www.linkedin.com/in/isabelgarate/?originalSubdomain=es, VP of Product at https://landbot.io/. Isa has harnessed her...Rachel Ann Kreis and Jiaqi Pan are joined by Isa Garate, VP of Product at Landbot. Isa has harnessed her years of experience in product management and strategy to drive major experimentation and growth at Landbot—and she shares plenty of insights and explanations of use cases for integrating AI into sales processes.

Join us as we discuss:

• How AI can help personalize and optimize the customer onboarding process
• The role of qualitative and quantitative metrics in developing and refining AI technologies
• Why creating a culture of experimentation is so crucial for delivering helpful products and services to all manner of customers

]]>2604cleanfullhttps://www.spreaker.com/episode/qualifaid-sales-meetings-maximizing-sales-success-with-alan-ruchtein--59751669Rachel Ann Kreis, Jiaqi Pan, and Cris Villar are joined by Alan Ruchtein, Founder of The Startup Effect and former Sales Manager at Landbot. Alan shares his insights and tips on all things outbound sales and AI-enchanged discovery processes, with a particular focus on developing systems that allow sellers to address both their customers’ problems and the underlying causes of those problems.

Join us as we discuss:

• How AI can enhance the preparation process for meetings and discovery calls
• Essential KPIs for tracking and measuring success in outbound sales teams
• Strategies for managing a high demand for demos
• Understanding your buyer’s emotions and tailing your sales approaches accordingly

]]>https://api.spreaker.com/episode/59751669Thu, 02 May 2024 09:00:07 +0000LandbotThis week, co-hosts https://www.linkedin.com/in/rachelkreis/, https://www.linkedin.com/in/jiaqipan/, and https://www.linkedin.com/in/crisvillar/?originalSubdomain=es are joined by https://www.linkedin.com/in/alanruchtein/?originalSubdomain=es, Founder...Rachel Ann Kreis, Jiaqi Pan, and Cris Villar are joined by Alan Ruchtein, Founder of The Startup Effect and former Sales Manager at Landbot. Alan shares his insights and tips on all things outbound sales and AI-enchanged discovery processes, with a particular focus on developing systems that allow sellers to address both their customers’ problems and the underlying causes of those problems.

Join us as we discuss:

• How AI can enhance the preparation process for meetings and discovery calls
• Essential KPIs for tracking and measuring success in outbound sales teams
• Strategies for managing a high demand for demos
• Understanding your buyer’s emotions and tailing your sales approaches accordingly

]]>4005cleanfullhttps://www.spreaker.com/episode/turning-touchpoints-into-touchstones-revenue-attribution-in-b2b-with-laura-erdem--59521708
On today’s episode, Rachel Ann Kreis and Jiaqi Pan are joined by Laura Erdem (Sales Manager at Dreamdata) to talk all things revenue attribution, which helps companies of all sizes answer these very questions. Laura underscores the importance of aligning marketing strategies with sales initiatives to effectively map out the customer journey and identify the many (not just one) touchpoints that led to a conversion.

Join us as we discuss:

• How linear attribution models can oversimplify the complexity of the customer journey
• The practical attributions of attribution data
• Finding the “sweet spot” between too many attribution initiatives and too few attribution initiatives 
• Transactional vs. relationship-oriented sales strategies

]]>https://api.spreaker.com/episode/59521708Thu, 18 Apr 2024 08:00:02 +0000LandbotIf you work in sales or marketing, there are probably two questions that keep you up at night: “What’s led past customers to our product?” and (2) “What will lead future customers to our product?” On today’s episode,...
On today’s episode, Rachel Ann Kreis and Jiaqi Pan are joined by Laura Erdem (Sales Manager at Dreamdata) to talk all things revenue attribution, which helps companies of all sizes answer these very questions. Laura underscores the importance of aligning marketing strategies with sales initiatives to effectively map out the customer journey and identify the many (not just one) touchpoints that led to a conversion.

Join us as we discuss:

• How linear attribution models can oversimplify the complexity of the customer journey
• The practical attributions of attribution data
• Finding the “sweet spot” between too many attribution initiatives and too few attribution initiatives 
• Transactional vs. relationship-oriented sales strategies

]]>3229cleanfullhttps://www.spreaker.com/episode/no-coding-skills-no-problem-navigating-ai-tech-for-non-techies-with-max-haining--59287513Rachel Ann Kreis (VP of Marketing at Landbot) and Jiaqi Pan (CEO & Co-Founder at Landbot) are joined by Max Haining, Founder at 100DaysOfNoCode. Max started 100DaysOfNoCode with the mission of empowering non-techies to arm themselves with the basic knowledge required to successfully navigate the world of tech and B2B SaaS. So Max is immensely qualified to speak to the challenges and rewards of upskilling, adaptability, and personal betterment—no matter what level of tech literacy you’re starting with, or where you found yourself in your career in tech.

Join us as we discuss:

• The benefits of “no code” solutions in tech
• How learning in public serves as an organic growth engine for building communities and encourages accountability
• The evolution (and balance) of personalized outbound communication in the age of AI
• What goes into a successful AI-native mindset

]]>https://api.spreaker.com/episode/59287513Thu, 04 Apr 2024 08:00:03 +0000LandbotThis week, https://www.linkedin.com/in/rachelkreis/ (VP of Marketing at Landbot) and https://www.linkedin.com/in/jiaqipan/ (CEO & Co-Founder at Landbot) are joined by https://www.linkedin.com/in/maxhaining/, Founder at...Rachel Ann Kreis (VP of Marketing at Landbot) and Jiaqi Pan (CEO & Co-Founder at Landbot) are joined by Max Haining, Founder at 100DaysOfNoCode. Max started 100DaysOfNoCode with the mission of empowering non-techies to arm themselves with the basic knowledge required to successfully navigate the world of tech and B2B SaaS. So Max is immensely qualified to speak to the challenges and rewards of upskilling, adaptability, and personal betterment—no matter what level of tech literacy you’re starting with, or where you found yourself in your career in tech.

Join us as we discuss:

• The benefits of “no code” solutions in tech
• How learning in public serves as an organic growth engine for building communities and encourages accountability
• The evolution (and balance) of personalized outbound communication in the age of AI
• What goes into a successful AI-native mindset

]]>2879cleanfullhttps://www.spreaker.com/episode/the-lead-quality-advantage-fueling-sales-team-efficiency-with-zahra-jiva--59121540
This week, Rachel Ann Kreis and Jiaqi Pan are joined by Zahra Jivá, Director of Global Sales Strategy at Pipedrive to discuss lead qualification in sales and how AI is revolutionizing the way teams approach this major pain point. From structuring sales teams to harnessing tools like AI to assist team members and enhance productivity, Zahra brings plenty of insights to anyone looking to improve the employee and customer experience throughout all aspects of the sales process.

Join us as we discuss:

• How churn clawback and commissions structures can impact sales reps performance
• The benefits and challenges of integrating AI features like the appointment assistant into the sales process
• Aligning incentives to prioritize sale quality over sale quantity
• Why it’s vital to both understand the reasons for success in sales and sales loss 

]]>https://api.spreaker.com/episode/59121540Thu, 21 Mar 2024 08:00:02 +0000LandbotWhether you work in sales or marketing, your team’s efficiency and performance is always at risk of being negatively impacted by poor lead quality. This week, https://www.linkedin.com/in/rachelkreis/ and https://www.linkedin.com/in/jiaqipan/ are...
This week, Rachel Ann Kreis and Jiaqi Pan are joined by Zahra Jivá, Director of Global Sales Strategy at Pipedrive to discuss lead qualification in sales and how AI is revolutionizing the way teams approach this major pain point. From structuring sales teams to harnessing tools like AI to assist team members and enhance productivity, Zahra brings plenty of insights to anyone looking to improve the employee and customer experience throughout all aspects of the sales process.

Join us as we discuss:

• How churn clawback and commissions structures can impact sales reps performance
• The benefits and challenges of integrating AI features like the appointment assistant into the sales process
• Aligning incentives to prioritize sale quality over sale quantity
• Why it’s vital to both understand the reasons for success in sales and sales loss 

]]>3477cleanfullhttps://www.spreaker.com/episode/landbot-co-founders-edition--58943805
Join us as we discuss:

• How previous business ventures led Jiaqi and Cris to join forces for a successful partnership
• Landbot’s beginnings as a B2C service company offering personal concierge services
• The origin, development, and implementation of Andrew, Landbot’s AI sales rep
• Strange and offbeat requests the Landbot team has received throughout the company’s history

]]>https://api.spreaker.com/episode/58943805Thu, 07 Mar 2024 08:00:02 +0000LandbotThis week, Landbot team members Rachel Ann Kreis (VP of Marketing) and Jiaqi Pan (Co-Founder & CEO) are joined in-person by an extra special guest: Landbot Co-Founder and VP of Customer Success, Cris Villar. Jiaqi and Cris take Rachel through the...
Join us as we discuss:

• How previous business ventures led Jiaqi and Cris to join forces for a successful partnership
• Landbot’s beginnings as a B2C service company offering personal concierge services
• The origin, development, and implementation of Andrew, Landbot’s AI sales rep
• Strange and offbeat requests the Landbot team has received throughout the company’s history

]]>2096cleanfullhttps://www.spreaker.com/episode/beyond-bricks-and-mortar-ai-s-transformative-impact-on-real-estate-with-pavan-agarwal--58772564Rachel Ann Kreis (VP of Marketing) and Jiaqi Pan (CEO & Co-Founder) talk with Pavan Agarwal (CEO, Sun West Mortgage Company) about AI’s role and use in real estate. Pavan is also the Founder and CEO of Celligence, the team behind AngelAI, whose proprietary technology is aiding in processes like lead prospecting, loan underwriting, and financing support. Pavan explains the process of developing the software by leveraging decades of financial data and communications.

Join us as we discuss:

• How to integrate AI messaging systems with financial service, while addressing user privacy
• The role of NFTs in bringing more transparency to the real estate process
• AI’s potential to level the field and address issues of inequality in the real estate industry
• How technology like Angel AI can lead to collaboration with human agents

]]>https://api.spreaker.com/episode/58772564Thu, 22 Feb 2024 08:00:02 +0000LandbotThis week, Landbot leaders https://www.linkedin.com/in/rachelkreis/ (VP of Marketing) and https://www.linkedin.com/in/jiaqipan/ (CEO & Co-Founder) talk with https://www.linkedin.com/in/pavan-agarwal-sunwest-celligence/?originalSubdomain=pr (CEO,...Rachel Ann Kreis (VP of Marketing) and Jiaqi Pan (CEO & Co-Founder) talk with Pavan Agarwal (CEO, Sun West Mortgage Company) about AI’s role and use in real estate. Pavan is also the Founder and CEO of Celligence, the team behind AngelAI, whose proprietary technology is aiding in processes like lead prospecting, loan underwriting, and financing support. Pavan explains the process of developing the software by leveraging decades of financial data and communications.

Join us as we discuss:

• How to integrate AI messaging systems with financial service, while addressing user privacy
• The role of NFTs in bringing more transparency to the real estate process
• AI’s potential to level the field and address issues of inequality in the real estate industry
• How technology like Angel AI can lead to collaboration with human agents

]]>3387cleanfullhttps://www.spreaker.com/episode/high-touch-low-touch-human-touch-qualifying-leads-with-jeff-sauer--58604587
This week, co-hosts Rachel Ann Kreis (VP of Marketing at Landbot) and Jiaqi Pan (Co-Founder and CEO at Landbot) tackle this all-important question with Jeff Sauer, Founder of Profit Pillars and Data Driven U, and Professor of data analytics at St. Thomas University. Jeff brings a passion for coaching revenue leaders and marketers by providing guidance and strategies for nurturing and qualifying leads, as well as years of experience in maximizing revenue pipelines. He knows all too well the pain points that revenue leaders and professionals encounter when it comes to tailoring sales approaches for different environments and prospects — and he shares plenty of sharp insights and innovative takeaways during our conversation.

Join us as we discuss:

• How to qualify prospects before your initial pitch meeting
• The role of persistence in nurturing prospects
• Why it’s important to do more than solely rely on referrals
• The methods that effective sales team leaders use to transfer knowledge to team members

]]>https://api.spreaker.com/episode/58604587Thu, 08 Feb 2024 09:00:02 +0000LandbotWhen it comes to sales, the saying is true: time equals money. So how do you ensure that you’re not wasting either by pursuing unqualified leads? This week, co-hosts https://www.linkedin.com/in/rachelkreis/ (VP of Marketing at Landbot) and...
This week, co-hosts Rachel Ann Kreis (VP of Marketing at Landbot) and Jiaqi Pan (Co-Founder and CEO at Landbot) tackle this all-important question with Jeff Sauer, Founder of Profit Pillars and Data Driven U, and Professor of data analytics at St. Thomas University. Jeff brings a passion for coaching revenue leaders and marketers by providing guidance and strategies for nurturing and qualifying leads, as well as years of experience in maximizing revenue pipelines. He knows all too well the pain points that revenue leaders and professionals encounter when it comes to tailoring sales approaches for different environments and prospects — and he shares plenty of sharp insights and innovative takeaways during our conversation.

Join us as we discuss:

• How to qualify prospects before your initial pitch meeting
• The role of persistence in nurturing prospects
• Why it’s important to do more than solely rely on referrals
• The methods that effective sales team leaders use to transfer knowledge to team members

]]>3618cleanfullhttps://www.spreaker.com/episode/hope-this-email-leaves-you-engaged-sales-outreach-with-yurii-veremchuk--58439663
On this week’s episode, Landbot superstars Rachel Ann Kreis (VP of Marketing) and Jiaqi Pan (CEO & Co-Founder) are joined by Yurii Veremchuk (Head of Business Growth, Woodpecker) to talk about effective outreach strategies that buck conventional wisdom on how to stand out in today’s crowded marketing landscape. Yurii shares some simple yet game-changing tips that apply to all manner of digital communication and outreach—whether you’re using email, LinkedIn, or WhatsApp to conduct your business. They also tackle AI’s use cases (and limitations) in sales messaging and prospecting.

Join us as we discuss:

• Why it’s more effective to think about “interest span” instead of “attention span” during the outreach process
• AI’s role in sales through areas like customer calls and lead qualification
• How to make sure your prospect always knows there’s something in it for them
• The value of knowing when (and when not) to use certain outreach platforms

]]>https://api.spreaker.com/episode/58439663Thu, 25 Jan 2024 09:00:02 +0000LandbotSince B2B marketing usually involves outreach to people in high positions at businesses, you can assume that whoever is reading your email or DM is…busy. So how do you use your limited space (and your recipient’s limited time) to make the best first...
On this week’s episode, Landbot superstars Rachel Ann Kreis (VP of Marketing) and Jiaqi Pan (CEO & Co-Founder) are joined by Yurii Veremchuk (Head of Business Growth, Woodpecker) to talk about effective outreach strategies that buck conventional wisdom on how to stand out in today’s crowded marketing landscape. Yurii shares some simple yet game-changing tips that apply to all manner of digital communication and outreach—whether you’re using email, LinkedIn, or WhatsApp to conduct your business. They also tackle AI’s use cases (and limitations) in sales messaging and prospecting.

Join us as we discuss:

• Why it’s more effective to think about “interest span” instead of “attention span” during the outreach process
• AI’s role in sales through areas like customer calls and lead qualification
• How to make sure your prospect always knows there’s something in it for them
• The value of knowing when (and when not) to use certain outreach platforms

]]>3531cleanfullhttps://www.spreaker.com/episode/authentic-selling-vs-ai-can-revenue-leaders-balance-both-with-jeff-kirchick--58248370
This week, our hosts Rachel Ann Kreis (VP of Marketing at Landbot) and Jiaqi Pan (CEO and Co-Founder at Landbot) are joined by Jeff Kirchick, who brings a fresh perspective to the evolving landscape of sales principles in the age of AI. Jeff’s unique blend of experiences in tech sales and creative writing—and rampant polarization during the start of the pandemic—led him to write “Authentic Selling: How to Use the Principles of Sales in Everyday Life,” and Jeff shares how the main takeaways from his book can be applied to AI-driven sales.

Join us as we discuss:

• Why we should strive for authenticity and empathy tailored to customer needs
• How to address sales team overload using tools like AI without taking away the human touch
• What we gain by detaching from outcomes while maintaining an outcome-oriented sales mindset

]]>https://api.spreaker.com/episode/58248370Thu, 11 Jan 2024 08:00:03 +0000LandbotThis season of Ungated Conversations kicks off with one of the most important questions revenue leaders can ask themselves: How do we harness our potential for meaningful connection to reach customers, address their needs, and meet sales goals? This...
This week, our hosts Rachel Ann Kreis (VP of Marketing at Landbot) and Jiaqi Pan (CEO and Co-Founder at Landbot) are joined by Jeff Kirchick, who brings a fresh perspective to the evolving landscape of sales principles in the age of AI. Jeff’s unique blend of experiences in tech sales and creative writing—and rampant polarization during the start of the pandemic—led him to write “Authentic Selling: How to Use the Principles of Sales in Everyday Life,” and Jeff shares how the main takeaways from his book can be applied to AI-driven sales.

Join us as we discuss:

• Why we should strive for authenticity and empathy tailored to customer needs
• How to address sales team overload using tools like AI without taking away the human touch
• What we gain by detaching from outcomes while maintaining an outcome-oriented sales mindset

]]>3644cleanfullhttps://www.spreaker.com/episode/introducing-ungated-conversations--57989674Rachel Ann Kreis (VP of Marketing at Landbot) and Jiaqi Pan (Co-Founder and CEO at Landbot) for Ungated Conversations. This podcast features thought-provoking discussions with revenue leaders and innovators about the state of sales and conversational experiences aided by AI. We’ll talk about the opportunities and challenges of using AI in Marketing, Sales, and Customer Service—as well as strategies for integrating AI across your entire revenue pipeline.

Whether you’re a revenue leader or another figure with revenue responsibilities in your company, these fun and insightful conversations will empower you to tackle all manner of goals and challenges while elevating your interactions with leads and customers.

Thanks for tuning into Ungated Conversations—brought to you by Landbot, the AI chatbot generator. Never miss an episode by subscribing wherever you get your podcasts.]]>https://api.spreaker.com/episode/57989674Wed, 13 Dec 2023 08:00:03 +0000LandbotJoin co-hosts https://www.linkedin.com/in/rachelkreis/ (VP of Marketing at Landbot) and https://www.linkedin.com/in/jiaqipan/ (Co-Founder and CEO at Landbot) for Ungated Conversations. This podcast features thought-provoking discussions with revenue...Rachel Ann Kreis (VP of Marketing at Landbot) and Jiaqi Pan (Co-Founder and CEO at Landbot) for Ungated Conversations. This podcast features thought-provoking discussions with revenue leaders and innovators about the state of sales and conversational experiences aided by AI. We’ll talk about the opportunities and challenges of using AI in Marketing, Sales, and Customer Service—as well as strategies for integrating AI across your entire revenue pipeline.

Whether you’re a revenue leader or another figure with revenue responsibilities in your company, these fun and insightful conversations will empower you to tackle all manner of goals and challenges while elevating your interactions with leads and customers.

Thanks for tuning into Ungated Conversations—brought to you by Landbot, the AI chatbot generator. Never miss an episode by subscribing wherever you get your podcasts.]]>406cleantrailerhttps://www.spreaker.com/episode/putting-the-fun-in-the-marketing-funnel-compelling-content-for-every-stage-with-amanda-natividad--57672447
How do you get it right, though?

Most importantly, why do most brands miss the mark?

In the last episode of season one of Ungated Marketing, Fernando interviews Amanda Natividad, VP of Marketing at SparkToro, with a storied and very successful career in content marketing. She generously shares her experiences–successes and fails alike–as well as the secret recipe you need to spread contentment among your audiences.

Join us as we discuss:

• Permissionless co-marketing, FitBit ideas generator & other content stories
• How to generate and validate content ideas effectively
• How to relate content to business value without killing creativity
• Newsletter: Original content piece or just a distribution channel?
• Twitter, Linkedin, TikTok? How to choose your distribution network

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.]]>https://api.spreaker.com/episode/57672447Thu, 28 Apr 2022 00:09:00 +0000LandbotContent is one of the most discussed strategies in B2B digital marketing. Despite how hard it is to trace its connection to revenue, the topic stays hot. After all, when done right, it performs marketing miracles and makes the stuff of legends for...
How do you get it right, though?

Most importantly, why do most brands miss the mark?

In the last episode of season one of Ungated Marketing, Fernando interviews Amanda Natividad, VP of Marketing at SparkToro, with a storied and very successful career in content marketing. She generously shares her experiences–successes and fails alike–as well as the secret recipe you need to spread contentment among your audiences.

Join us as we discuss:

• Permissionless co-marketing, FitBit ideas generator & other content stories
• How to generate and validate content ideas effectively
• How to relate content to business value without killing creativity
• Newsletter: Original content piece or just a distribution channel?
• Twitter, Linkedin, TikTok? How to choose your distribution network

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.]]>2196cleanfullhttps://www.spreaker.com/episode/you-ve-got-email-email-marketing-done-right-with-rui-nunes--57672433
If Meg Ryan and Tom Hanks make for one of the most, if not the most, classic pairings in romantic comedies, then email is easily the classic online marketing channel. No matter what comes its way, it remains untouched, even after it’s been considered a dead channel many times over.

What is it about email marketing that makes marketers keep gravitating toward it?

In this week’s episode of Ungated Marketing, I interview Rui Nunes, Founder at ​​sendXmail, an email marketing and automation agency, and Zopply, a full digital service agency, on his all-encompassing view on email marketing over the years and the dos and don’ts of building a successful email marketing strategy.

Join us as we discuss:

• The main concepts in email marketing
• The future of email marketing
• How to get opt-ins and keep users engaged
• Getting personalization right
• Open rates and other KPIs
• Email marketing content tactics

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.]]>https://api.spreaker.com/episode/57672433Thu, 21 Apr 2022 00:07:00 +0000LandbotA classic becomes a classic for a reason — there’s something about it, whatever it is, that conveys a feeling of timeless quality or worth. If Meg Ryan and Tom Hanks make for one of the most, if not the most, classic pairings in romantic comedies,...
If Meg Ryan and Tom Hanks make for one of the most, if not the most, classic pairings in romantic comedies, then email is easily the classic online marketing channel. No matter what comes its way, it remains untouched, even after it’s been considered a dead channel many times over.

What is it about email marketing that makes marketers keep gravitating toward it?

In this week’s episode of Ungated Marketing, I interview Rui Nunes, Founder at ​​sendXmail, an email marketing and automation agency, and Zopply, a full digital service agency, on his all-encompassing view on email marketing over the years and the dos and don’ts of building a successful email marketing strategy.

Join us as we discuss:

• The main concepts in email marketing
• The future of email marketing
• How to get opt-ins and keep users engaged
• Getting personalization right
• Open rates and other KPIs
• Email marketing content tactics

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.]]>2858cleanfullhttps://www.spreaker.com/episode/confessions-of-an-ex-b2b-marketer-breaking-bad-habits-with-gaetano-dinardi--57672421
Why can’t things be simple like in B2C marketing?

Or can they?

Gaetano DiNardi, currently a VP of Growth at Aura, a B2C digital security solution, thinks they can. As a pro who made a name for himself in B2B marketing before jumping ship and swimming towards the less frustrating horizons of B2C, he knows what he is talking about, too!

In this week’s episode of Ungated Marketing, Fernando Amaral interviews Gaetano about his experiences in both B2B and B2C, the reasons behind the switch, and his beliefs that B2B needs to take a good hard look at itself if it wants to survive in the modern world and take an example from B2C.

Join us as we discuss:

• Critical differences in B2B and B2C marketing and sales
• The withering lifeline of traditional outbound marketing
• Overoptimization and dying power of SEO
• Forums and reviews as the hot new content opportunities
• What B2B learn from B2C marketing

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.]]>https://api.spreaker.com/episode/57672421Fri, 15 Apr 2022 00:06:00 +0000LandbotB2B sales and marketing in all its vagueness, long sales cycles, and shiny vanity matrics can be frustrating. It’s not unusual for B2B companies to get stuck between the old strategies and their need to modernize and, consequently, make an even bigger...
Why can’t things be simple like in B2C marketing?

Or can they?

Gaetano DiNardi, currently a VP of Growth at Aura, a B2C digital security solution, thinks they can. As a pro who made a name for himself in B2B marketing before jumping ship and swimming towards the less frustrating horizons of B2C, he knows what he is talking about, too!

In this week’s episode of Ungated Marketing, Fernando Amaral interviews Gaetano about his experiences in both B2B and B2C, the reasons behind the switch, and his beliefs that B2B needs to take a good hard look at itself if it wants to survive in the modern world and take an example from B2C.

Join us as we discuss:

• Critical differences in B2B and B2C marketing and sales
• The withering lifeline of traditional outbound marketing
• Overoptimization and dying power of SEO
• Forums and reviews as the hot new content opportunities
• What B2B learn from B2C marketing

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.]]>2773cleanfullhttps://www.spreaker.com/episode/marketing-to-marketers-growing-an-audience-on-linkedin-with-daniel-murray--57672416
Yet no matter how popular the practice, there’s still no one-size-fits-all strategy to follow in order to jump in on the trend and build a successful personal brand.

In this week’s episode, I interview Daniel Murray, Marketing Operations Leader and Solutions Consultant at Clearbit, and host of The Marketing Millennials podcast, about how he’s been building and growing both his personal and his podcast brands on LinkedIn.

Join us as we discuss:

• Growing audiences on different social channels
• Stacking channels for best results
• The end goal of building a personal brand
• How to maintain consistency and repurpose content
• Audience vs. community
• The difficulties (and advantages) of marketing to marketers

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.]]>https://api.spreaker.com/episode/57672416Thu, 07 Apr 2022 00:02:00 +0000LandbotBuilding a personal brand has become common practice in the marketing world. You don’t have to look very far into LinkedIn to find marketers posting about industry topics, commenting on current affairs, or advertising their content platforms like...
Yet no matter how popular the practice, there’s still no one-size-fits-all strategy to follow in order to jump in on the trend and build a successful personal brand.

In this week’s episode, I interview Daniel Murray, Marketing Operations Leader and Solutions Consultant at Clearbit, and host of The Marketing Millennials podcast, about how he’s been building and growing both his personal and his podcast brands on LinkedIn.

Join us as we discuss:

• Growing audiences on different social channels
• Stacking channels for best results
• The end goal of building a personal brand
• How to maintain consistency and repurpose content
• Audience vs. community
• The difficulties (and advantages) of marketing to marketers

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.]]>2366cleanfullhttps://www.spreaker.com/episode/how-to-build-a-messaging-playbook-finding-your-voice-with-diane-wiredu--57672397
If you are stuck in a loop of feeling perpetually misunderstood by your customers and the market, tune in to this week's episode. Our host, Fernando Amaral, interviews Diane Wiredu, the founder, conversion copywriter, and brand message strategist at Lion Words, who shares her tactics for creating a fail-proof messaging playbook.

Join us as we discuss:

• What is messaging and why does clarity matter
• What and who it takes to create a messaging playbook
• The keys to success in strategic messaging
• What messaging mistakes to avoid to boost copy conversion
• Customer research strategies

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.]]>https://api.spreaker.com/episode/57672397Thu, 31 Mar 2022 00:00:00 +0000LandbotStruggling to get across what your product or service is about? Nobody said it was easy… After all, getting your messaging right is as important as the product itself. The issue is, many people do think it is easy—a narrative that creates a false...
If you are stuck in a loop of feeling perpetually misunderstood by your customers and the market, tune in to this week's episode. Our host, Fernando Amaral, interviews Diane Wiredu, the founder, conversion copywriter, and brand message strategist at Lion Words, who shares her tactics for creating a fail-proof messaging playbook.

Join us as we discuss:

• What is messaging and why does clarity matter
• What and who it takes to create a messaging playbook
• The keys to success in strategic messaging
• What messaging mistakes to avoid to boost copy conversion
• Customer research strategies

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.]]>2657cleanfullhttps://www.spreaker.com/episode/lights-camera-call-to-action-tiktok-youtube-for-b2b-marketing-with-todd-clouser--57672395
Is it worth it? What does it bring to the table? Are B2B audiences even scrolling through TikTok?

Todd Clouser wants to set the record straight. TikTok is definitely worth investing in, and in a year, everyone — yes, even B2B marketers — will be on there.

In this week’s episode, I interview Todd Clouser, Senior Brand Marketing Manager at Refine Labs, about how he got started on TikTok and how he’s been using it to leverage his presence on other platforms.

Join us as we discuss:

• Tips to get started on TikTok
• Leveraging TikTok content on LinkedIn
• Video experimentation and finding your content pillars
• How to include TikTok trends in your strategy
• Similarities and differences between TikTok and Youtube
• SDRs as B2B influencers

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.]]>https://api.spreaker.com/episode/57672395Wed, 23 Mar 2022 23:59:00 +0000LandbotIn recent years, nothing has sparked as much debate in the B2B marketing world as TikTok. The video-focused platform amounted to 1 billion users in 2021; however, B2B marketers are still weary of braving their way through this still unknown territory....
Is it worth it? What does it bring to the table? Are B2B audiences even scrolling through TikTok?

Todd Clouser wants to set the record straight. TikTok is definitely worth investing in, and in a year, everyone — yes, even B2B marketers — will be on there.

In this week’s episode, I interview Todd Clouser, Senior Brand Marketing Manager at Refine Labs, about how he got started on TikTok and how he’s been using it to leverage his presence on other platforms.

Join us as we discuss:

• Tips to get started on TikTok
• Leveraging TikTok content on LinkedIn
• Video experimentation and finding your content pillars
• How to include TikTok trends in your strategy
• Similarities and differences between TikTok and Youtube
• SDRs as B2B influencers

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.]]>2605cleanfullhttps://www.spreaker.com/episode/position-yourself-to-win-defining-your-value-with-april-dunford--57672387
April Dunford, a positioning consultant for growing tech companies, keynote speaker, and book author, knows all about it. She is legendary for her expertise in helping early-stage startups find their go-to-market strategy or large companies introduce new products. Yet, in this week's episode of Ungated Marketing in an interview with Fernando Amaral, she deep dives into her personal journey of positioning herself as the positioning expert.

Join us as we discuss:

• How to position your personal brand
• How to reach your first clients
• Book as a demand generation tool
• The hidden potential of self-publishing
• Blogging as SEO in personal brand positioning
• Why Twitter is great for testing new ideas
• How to find your worth and set pricing that works for you

Resources:

• Book: Obviously Awesome
• Online Course: The Product Positioning Sprint

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.]]>https://api.spreaker.com/episode/57672387Wed, 16 Mar 2022 23:57:00 +0000LandbotToday, positioning is everything, whether you are starting a company, launching a new product, or trying to build your personal brand. The latter might be the most difficult as things can get, well, personal when it comes to personal brand....
April Dunford, a positioning consultant for growing tech companies, keynote speaker, and book author, knows all about it. She is legendary for her expertise in helping early-stage startups find their go-to-market strategy or large companies introduce new products. Yet, in this week's episode of Ungated Marketing in an interview with Fernando Amaral, she deep dives into her personal journey of positioning herself as the positioning expert.

Join us as we discuss:

• How to position your personal brand
• How to reach your first clients
• Book as a demand generation tool
• The hidden potential of self-publishing
• Blogging as SEO in personal brand positioning
• Why Twitter is great for testing new ideas
• How to find your worth and set pricing that works for you

Resources:

• Book: Obviously Awesome
• Online Course: The Product Positioning Sprint

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.]]>2594cleanfullhttps://www.spreaker.com/episode/your-best-salesperson-building-websites-that-get-results-with-sam-dunning--57672381
A website can be a powerful marketing and sales tool. It can help build trust with your customers, showcase your best assets and value, and generate sales opportunities. In fact, if you play your cards right, your website can be your best salesperson. Or the worst, depending on how you build and design it.

In this week’s episode, I interview Sam Dunning, the Sales Director and Co-Owner of Web Choice, a digital agency focusing on website development and SEO solutions. An expert in all things website build and design, he shares his knowledge, tips, and best practices to take your website to the next level.

Join us as we discuss:

• The most common website building mistakes
• Sam’s framework for successful website design
• Mobile versus desktop websites
• Why copy should come before design
• The importance of pricing, contact and thank you pages
• Website design factors that impact SEO
• How to drive traffic to your website

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.]]>https://api.spreaker.com/episode/57672381Thu, 10 Mar 2022 00:55:00 +0000LandbotGone are the days when your website was just a simple web presence. A website can be a powerful marketing and sales tool. It can help build trust with your customers, showcase your best assets and value, and generate sales opportunities. In fact, if...
A website can be a powerful marketing and sales tool. It can help build trust with your customers, showcase your best assets and value, and generate sales opportunities. In fact, if you play your cards right, your website can be your best salesperson. Or the worst, depending on how you build and design it.

In this week’s episode, I interview Sam Dunning, the Sales Director and Co-Owner of Web Choice, a digital agency focusing on website development and SEO solutions. An expert in all things website build and design, he shares his knowledge, tips, and best practices to take your website to the next level.

Join us as we discuss:

• The most common website building mistakes
• Sam’s framework for successful website design
• Mobile versus desktop websites
• Why copy should come before design
• The importance of pricing, contact and thank you pages
• Website design factors that impact SEO
• How to drive traffic to your website

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.]]>2541cleanfullhttps://www.spreaker.com/episode/lego-s-success-brick-by-brick-building-the-most-beloved-brand-in-the-world-with-james-gregson--57672376
If you want the real thing, the proper formula, you gotta go to the master who has the facts to back up the theory.

In this week's episode, I interview James Gregson, Creative Director at LEGO, the most beloved company in the world. As the person in charge of creating best-in-class product and brand advertising and content for the brand, James deconstructs Lego's journey to people's hearts, brick by brick.

Join us as we discuss:

• Can you build brand love on purpose?
• Why is relevance more important than trends?
• How does Lego manage to conquer ever-new audiences?
• The power of user-generated content
• How to measure brand love
• The role of social media and communities
• Balancing online and offline experiences
• Lego in the Metaverse and brand's social responsibility

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.]]>https://api.spreaker.com/episode/57672376Thu, 24 Feb 2022 00:54:00 +0000LandbotSucceeding in making your brand not just appraised but unconditionally loved by your customers could be easily compared to conjuring up the Sorcerer's Stone. Sure, there are theories and speculations, but the crushing majority are nothing but...
If you want the real thing, the proper formula, you gotta go to the master who has the facts to back up the theory.

In this week's episode, I interview James Gregson, Creative Director at LEGO, the most beloved company in the world. As the person in charge of creating best-in-class product and brand advertising and content for the brand, James deconstructs Lego's journey to people's hearts, brick by brick.

Join us as we discuss:

• Can you build brand love on purpose?
• Why is relevance more important than trends?
• How does Lego manage to conquer ever-new audiences?
• The power of user-generated content
• How to measure brand love
• The role of social media and communities
• Balancing online and offline experiences
• Lego in the Metaverse and brand's social responsibility

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.]]>2551cleanfullhttps://www.spreaker.com/episode/get-the-conversation-going-how-to-win-at-whatsapp-marketing-with-antony-chacko--57672368
Adaptation is vital in an ever-changing world, and one of the ways to respond to consumers’ new needs is through conversational marketing.

In this episode, I interview Antony Chacko, the founder of Alpha Marketer, about WhatsApp marketing, the opportunities it brings to the table, and how to succeed at the conversational game.

Join us as we discuss:

• Live chat vs. messaging apps
• How to drive customers to WhatsApp
• E-commerce and other use cases
• Leveraging image and video content
• WhatsApp measuring and attribution
• Pairing WhatsApp with other channels
• Conversation design best practices

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.]]>https://api.spreaker.com/episode/57672368Thu, 17 Feb 2022 00:53:00 +0000LandbotGoing about marketing strategies and expecting consumer behaviors to be the same as in the pre-pandemic world has become insufficient. Adaptation is vital in an ever-changing world, and one of the ways to respond to consumers’ new needs is through...
Adaptation is vital in an ever-changing world, and one of the ways to respond to consumers’ new needs is through conversational marketing.

In this episode, I interview Antony Chacko, the founder of Alpha Marketer, about WhatsApp marketing, the opportunities it brings to the table, and how to succeed at the conversational game.

Join us as we discuss:

• Live chat vs. messaging apps
• How to drive customers to WhatsApp
• E-commerce and other use cases
• Leveraging image and video content
• WhatsApp measuring and attribution
• Pairing WhatsApp with other channels
• Conversation design best practices

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.]]>2334cleanfullhttps://www.spreaker.com/episode/cracking-the-community-game-community-led-growth-with-michelle-goodall--57672362
How do you choose the community approach that’s right for your company?

In this week’s episode, I interview Michelle Goodall, Chief Marketing Officer at Guild, a platform for professional communities and networking. With her 20+ years of online community building experience, we delve into the intricacies and challenges of community creation and management across channels.

Join us as we discuss:

• The role of communities in marketing
• The evolution of online communities and their many forms
• How to make communities work hard for your business
• The difference between social vs. algorithm-free community
• The intrinsic and extrinsic motivations behind joining communities
• The impact of the pandemic on online communities and their value

Never miss an episode of Ungated Marketing by subscribing with Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get our daily shot of podcast knowledge.]]>https://api.spreaker.com/episode/57672362Thu, 10 Feb 2022 00:51:00 +0000LandbotThe concept of community has seen a huge renaissance in the personal and business spheres. More and more companies are turning their attention towards this strategy to engage with potential or existing customers and drive growth. Yet, getting it right...
How do you choose the community approach that’s right for your company?

In this week’s episode, I interview Michelle Goodall, Chief Marketing Officer at Guild, a platform for professional communities and networking. With her 20+ years of online community building experience, we delve into the intricacies and challenges of community creation and management across channels.

Join us as we discuss:

• The role of communities in marketing
• The evolution of online communities and their many forms
• How to make communities work hard for your business
• The difference between social vs. algorithm-free community
• The intrinsic and extrinsic motivations behind joining communities
• The impact of the pandemic on online communities and their value

Never miss an episode of Ungated Marketing by subscribing with Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get our daily shot of podcast knowledge.]]>2761cleanfullhttps://www.spreaker.com/episode/from-product-led-to-sales-assisted-super-growth-with-edward-ford--57672353
In this episode, I interview Edward Ford, Director of Demand Generation at Supermetrics, about his role in helping the company transition from a product-led growth motion to a sales-assisted funnel.

Join us as we discuss:

• When and why hire a sales team
• The difference between product-led growth and self-service
• Managing self-serve and sales-assisted funnels
• Freel trials vs. freemium models
• Collaboration between marketing, sales, and customer service
• The future of marketing attribution measurement

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.
]]>https://api.spreaker.com/episode/57672353Thu, 03 Feb 2022 00:50:00 +0000LandbotSome businesses rely on product-led growth alone to reach millions in annual sales. But just because letting your product lead the way is a successful strategy, it doesn’t mean all customers are happy to go down a self-service path to acquire a...
In this episode, I interview Edward Ford, Director of Demand Generation at Supermetrics, about his role in helping the company transition from a product-led growth motion to a sales-assisted funnel.

Join us as we discuss:

• When and why hire a sales team
• The difference between product-led growth and self-service
• Managing self-serve and sales-assisted funnels
• Freel trials vs. freemium models
• Collaboration between marketing, sales, and customer service
• The future of marketing attribution measurement

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.
]]>2210cleanfullhttps://www.spreaker.com/episode/humanizing-your-b2b-brand-semrush-social-media-strategy-with-olga-andrienko--57672349
In this episode, I interview Olga Andrienko, VP of Brand Marketing at SEMrush, a B2B brand known for its playful and very effective approach to social engagement with hundreds of thousands of followers and an active community across all major channels.

Join us as we discuss:

• The importance of localisation
• The power of listening, humor and memes
• How TikTok can work for B2B
• How SEMrush won over Instagram with educational content
• Discussion prompts and virality

Never miss an episode of Ungated Marketing by subscribing with Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get our daily shot of podcast knowledge.]]>https://api.spreaker.com/episode/57672349Thu, 27 Jan 2022 00:48:00 +0000LandbotConquering social media is an inexact science many marketers, especially in B2B, struggle to master. However, there are brands that seem to engage users and amplify their presence almost effortlessly. In this episode, I interview...
In this episode, I interview Olga Andrienko, VP of Brand Marketing at SEMrush, a B2B brand known for its playful and very effective approach to social engagement with hundreds of thousands of followers and an active community across all major channels.

Join us as we discuss:

• The importance of localisation
• The power of listening, humor and memes
• How TikTok can work for B2B
• How SEMrush won over Instagram with educational content
• Discussion prompts and virality

Never miss an episode of Ungated Marketing by subscribing with Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get our daily shot of podcast knowledge.]]>2711cleanfullhttps://www.spreaker.com/episode/finding-your-place-in-the-market-messaging-and-differentiation-with-peep-laja--57672346
More than ever, messaging and positioning have become key elements in marketing to make businesses stand out from the competition and acquire more customers.

In this episode, I interview Peep Laja, the founder of CXL, Speero and Wynter, about why he shifted his attention to messaging and everything that goes with it.

Join us as we discuss:

• Differentiation in SaaS
• Strategic Narrative design
• Positioning and choosing your customer
• Messaging and copywriting
• Message testing in B2B
• Buyer intelligence and research

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.]]>https://api.spreaker.com/episode/57672346Fri, 21 Jan 2022 00:47:00 +0000LandbotOver the last ten years, the number of SaaS players in the market has increased exponentially. However, if you look at any business category, you’ll see that the top tools offer the same services with exactly the same features. More than ever,...
More than ever, messaging and positioning have become key elements in marketing to make businesses stand out from the competition and acquire more customers.

In this episode, I interview Peep Laja, the founder of CXL, Speero and Wynter, about why he shifted his attention to messaging and everything that goes with it.

Join us as we discuss:

• Differentiation in SaaS
• Strategic Narrative design
• Positioning and choosing your customer
• Messaging and copywriting
• Message testing in B2B
• Buyer intelligence and research

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.]]>1952cleanfullhttps://www.spreaker.com/episode/becoming-the-word-man-lessons-in-copywriting-with-dave-harland--57672340
In this episode, I interview Dave Harland, a freelance copywriter legendary for his no-bullshit approach and unique brand of humor that attracted clients the likes of Emirates, Jaguar, Nespresso, Red Bull and the BBC and many others.

Join us as we discuss:

• The role of humor in advertising
• Piggybacking on celebrities
• Linkedin as a self-promotion channel
• The origins of Uncle Tony
• Fundamentals of good copywriting

Never miss an episode of Ungated Marketing by subscribing with Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get our daily shot of podcast knowledge.]]>https://api.spreaker.com/episode/57672340Thu, 13 Jan 2022 00:46:00 +0000LandbotStruggling to stand out among the crowd? Then take the word of advice from The Word Man! In this episode, I interview https://www.linkedin.com/in/daveharland/, a https://www.thewordman.co.uk/ legendary for his no-bullshit approach and unique brand of...
In this episode, I interview Dave Harland, a freelance copywriter legendary for his no-bullshit approach and unique brand of humor that attracted clients the likes of Emirates, Jaguar, Nespresso, Red Bull and the BBC and many others.

Join us as we discuss:

• The role of humor in advertising
• Piggybacking on celebrities
• Linkedin as a self-promotion channel
• The origins of Uncle Tony
• Fundamentals of good copywriting

Never miss an episode of Ungated Marketing by subscribing with Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get our daily shot of podcast knowledge.]]>2528cleanfullhttps://www.spreaker.com/episode/not-another-virtual-event-the-demand-success-story-with-mark-huber--57672332
But even the virtual alternatives don’t come without their own sets of challenges such as attendee engagement and proving their business value.

In this episode, I interview Mark Huber, Head of Brand & Product Marketing at Metadata.io, about DEMAND — the company’s first big (virtual) event — the planning and strategy behind it, and the lessons they learned along the way.

Join us as we discuss:

• When and why to put on a virtual event
• Choosing topics and inviting the right speakers
• Event promotion on company’s and employees’ social accounts
• A virtual event’s behind the scenes
• How to keep attendees engaged
• Measuring an event’s success and ROI

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.]]>https://api.spreaker.com/episode/57672332Thu, 06 Jan 2022 00:45:00 +0000LandbotEvents have changed a lot since the pandemic, with many businesses shifting to putting on virtual events instead of in-person ones. But even the virtual alternatives don’t come without their own sets of challenges such as attendee engagement and...
But even the virtual alternatives don’t come without their own sets of challenges such as attendee engagement and proving their business value.

In this episode, I interview Mark Huber, Head of Brand & Product Marketing at Metadata.io, about DEMAND — the company’s first big (virtual) event — the planning and strategy behind it, and the lessons they learned along the way.

Join us as we discuss:

• When and why to put on a virtual event
• Choosing topics and inviting the right speakers
• Event promotion on company’s and employees’ social accounts
• A virtual event’s behind the scenes
• How to keep attendees engaged
• Measuring an event’s success and ROI

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.]]>2115cleanfullhttps://www.spreaker.com/episode/right-message-right-person-right-time-experiments-in-lifecycle-marketing-with-phil-gamache--57672321
In this episode, I interview Phil Gamache, Director of Growth Marketing at WordPress.com/Auttomatic, Podcast Co-host for Humans of Martech, about why experimentation is critical to marketing success, especially when it comes to targeting customers with the right messaging throughout their lifecycle.


Join us as we discuss:

• Growth marketing vs. simply marketing
• Lifecycle marketing and the importance of understanding users
• How to run marketing experiments
• Approaching experimentation in startups vs. bigger companies
• Balancing creativity and data
• Creating a personalized experience at scale

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.]]>https://api.spreaker.com/episode/57672321Thu, 16 Dec 2021 00:43:00 +0000LandbotSending the right message to the right person at the right time is a top priority in the marketing world. But knowing what will resonate better with customers isn’t always a clear or easy task. That’s why running experiments is essential for...
In this episode, I interview Phil Gamache, Director of Growth Marketing at WordPress.com/Auttomatic, Podcast Co-host for Humans of Martech, about why experimentation is critical to marketing success, especially when it comes to targeting customers with the right messaging throughout their lifecycle.


Join us as we discuss:

• Growth marketing vs. simply marketing
• Lifecycle marketing and the importance of understanding users
• How to run marketing experiments
• Approaching experimentation in startups vs. bigger companies
• Balancing creativity and data
• Creating a personalized experience at scale

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.]]>3066cleanfullhttps://www.spreaker.com/episode/breaking-the-gates-from-lead-to-demand-generation-with-alice-de-courcy--57672306
Alice de Courcy, CMO at Cognism leads the way out of the tangled maze of misalignment and wasted resources between marketing and sales.

In this episode, I interview Alice about how she successfully transformed her B2B marketing playbook by focusing on content-fueled demand generation instead of collecting MQLs.

Join us as we discuss:

• Why Alice stopped delivering MQLs to the sales team
• Why it’s important to optimizing for content consumption, not conversion
• How to select and tracking metrics without MQLs & gated content
• How long it takes to create and see results of a demand generation engine
• Internal changes brought about by the new playbook

Check out these resources we mentioned during the podcast:

• Episode 1 with Rand Fishkin
• Episode 2 with Chris Walker

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.]]>https://api.spreaker.com/episode/57672306Thu, 09 Dec 2021 00:41:00 +0000LandbotThe way people research, find and purchase products and solutions is changing. Traditional sales funnels are failing, often capturing leads who are not ready to buy. https://www.linkedin.com/in/alice-de-courcy-5205516a/, CMO at...
Alice de Courcy, CMO at Cognism leads the way out of the tangled maze of misalignment and wasted resources between marketing and sales.

In this episode, I interview Alice about how she successfully transformed her B2B marketing playbook by focusing on content-fueled demand generation instead of collecting MQLs.

Join us as we discuss:

• Why Alice stopped delivering MQLs to the sales team
• Why it’s important to optimizing for content consumption, not conversion
• How to select and tracking metrics without MQLs & gated content
• How long it takes to create and see results of a demand generation engine
• Internal changes brought about by the new playbook

Check out these resources we mentioned during the podcast:

• Episode 1 with Rand Fishkin
• Episode 2 with Chris Walker

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.]]>2040cleanfullhttps://www.spreaker.com/episode/becoming-a-chatbot-fan-from-seo-to-conversational-marketing-with-brendan-hufford--57672295
It’s the same with conversational marketing — implementing a chatbot on a website isn’t going to cut it if it ends up being underutilized.

In this episode, I interview Brendan Hufford, Founder at Growth Sprints and SEO for the Rest of Us, about his experience with and thoughts on pairing SEO and conversational marketing.

Join us as we discuss:

• SEO then vs. now
• The 4 levels of keyword research
• Chatbot mistakes companies are making
• How to start a conversation
• The importance of talking to customers

Check out these resources we mentioned during the podcast:

• The Growth Decoded podcast
• The SEO for the Rest of Us podcast

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.]]>https://api.spreaker.com/episode/57672295Thu, 02 Dec 2021 00:35:00 +0000LandbotDespite claims that its golden age is over, SEO still has an unparalleled power of driving tremendous amounts of traffic. The problem with it is that people have been framing and using it wrong. It’s the same with conversational marketing —...
It’s the same with conversational marketing — implementing a chatbot on a website isn’t going to cut it if it ends up being underutilized.

In this episode, I interview Brendan Hufford, Founder at Growth Sprints and SEO for the Rest of Us, about his experience with and thoughts on pairing SEO and conversational marketing.

Join us as we discuss:

• SEO then vs. now
• The 4 levels of keyword research
• Chatbot mistakes companies are making
• How to start a conversation
• The importance of talking to customers

Check out these resources we mentioned during the podcast:

• The Growth Decoded podcast
• The SEO for the Rest of Us podcast

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.]]>2845cleanfullhttps://www.spreaker.com/episode/epic-content-experience-customer-centric-marketing-with-yaag-ganesh--57672282
In this episode, I interview content expert Yaag Ganesh, Director of Marketing at Avoma — host of the ABM Conversations Podcast, author of eight books, and TEDx speaker. We dive deep into the power of a positive content experience and the crucial role of understanding your customers in creating it.

Listen to us discuss:

• The role of customers in keeping blogging relevant
• The inherent fault of the content funnel
• Content experience
• State of ABM & the importance of understanding customers
• Podcast content, metrics, and growth strategies

Check out these resources we mentioned:

• Watch Yaag’s TEDx talk
• Read Yaag’s piece on How to do SAAS pricing?

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.]]>https://api.spreaker.com/episode/57672282Wed, 24 Nov 2021 00:32:00 +0000LandbotIn theory, everyone knows a great customer experience is beyond important. Yet, in practice, most brands come out lacking. What is fueling this massive disparity between this widely-accepted marketing philosophy and the everyday reality of salesy or...
In this episode, I interview content expert Yaag Ganesh, Director of Marketing at Avoma — host of the ABM Conversations Podcast, author of eight books, and TEDx speaker. We dive deep into the power of a positive content experience and the crucial role of understanding your customers in creating it.

Listen to us discuss:

• The role of customers in keeping blogging relevant
• The inherent fault of the content funnel
• Content experience
• State of ABM & the importance of understanding customers
• Podcast content, metrics, and growth strategies

Check out these resources we mentioned:

• Watch Yaag’s TEDx talk
• Read Yaag’s piece on How to do SAAS pricing?

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.]]>2506cleanfullhttps://www.spreaker.com/episode/positioning-is-everything-in-marketing-sending-the-right-message-with-emma-stratton--57672269
And yet, so many companies still struggle to make their value clear — or simply explain what they do — to their customers.

In this episode, I interview Emma Stratton, Founder & Chief Strategist at Punchy.co and host of Adventures in Messaging, about why positioning and messaging are the linchpins of marketing, sales, and, dare we say, business.

Join us as we discuss:

• Recognizing positioning as the core of marketing
• The struggle to clearly and simply state your value as a business
• Why finding your segment beats creating a new category
• Understanding your prospects’ pain and speaking to it
• Emma’s tips for writing better — and clearer — copy

Check out these resources we mentioned:

• Obviously Awesome by April Dunford
• Power Your Campaigns With Positioning and Messaging by Mark Huber (Metadata)

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.]]>https://api.spreaker.com/episode/57672269Thu, 18 Nov 2021 00:30:00 +0000LandbotPositioning and messaging are everything when it comes to marketing. And yet, so many companies still struggle to make their value clear — or simply explain what they do — to their customers. In this episode, I interview...
And yet, so many companies still struggle to make their value clear — or simply explain what they do — to their customers.

In this episode, I interview Emma Stratton, Founder & Chief Strategist at Punchy.co and host of Adventures in Messaging, about why positioning and messaging are the linchpins of marketing, sales, and, dare we say, business.

Join us as we discuss:

• Recognizing positioning as the core of marketing
• The struggle to clearly and simply state your value as a business
• Why finding your segment beats creating a new category
• Understanding your prospects’ pain and speaking to it
• Emma’s tips for writing better — and clearer — copy

Check out these resources we mentioned:

• Obviously Awesome by April Dunford
• Power Your Campaigns With Positioning and Messaging by Mark Huber (Metadata)

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.]]>2722cleanfullhttps://www.spreaker.com/episode/growing-through-community-marketing-organic-hacks-with-kalo-yankulov--57669262
So, how can you drive traffic and revenue without paid ads and a robust marketing team?

In this episode, I interview Kalo Yankulov, Growth Marketer and Co-founder at Encharge.io, about the ins and outs of community marketing and other growth hacks that led his two SaaS startups to success.

Join us as we discuss:

• Generating word-of-mouth & finding shortcuts to visibility
• Why and how to do community marketing right
• The positive side of negative comments
• The trends transforming email marketing
• Importance of quality data

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.]]>https://api.spreaker.com/episode/57669262Wed, 10 Nov 2021 18:38:00 +0000LandbotThe amount of resources is no longer a straightforward indicator of success. Small companies and startups rise to the top through "back-alley" organic strategies, such as community involvement and nurture, the giants tend to overlook. So, how can you...
So, how can you drive traffic and revenue without paid ads and a robust marketing team?

In this episode, I interview Kalo Yankulov, Growth Marketer and Co-founder at Encharge.io, about the ins and outs of community marketing and other growth hacks that led his two SaaS startups to success.

Join us as we discuss:

• Generating word-of-mouth & finding shortcuts to visibility
• Why and how to do community marketing right
• The positive side of negative comments
• The trends transforming email marketing
• Importance of quality data

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.]]>2604cleanfullhttps://www.spreaker.com/episode/nothing-important-gets-measured-shedding-light-on-the-dark-funnel-with-chris-walker--57669248
But where are B2B customers really hanging out? You won’t find out by sticking to the old playbook.

In this episode, I interview Chris Walker, CEO at Refine Labs, about why businesses need to change their mindset so that marketing can upgrade from outdated tactics and find customers where they really are.

Join us as we discuss:

• Why gated content, MQLs, and other marketing tactics are outdated
• How B2B buyers have changed and where they are getting their information from
• Having a point of view and communicating it to customers
• The biggest mistakes in software attribution and metrics measurement
• Leveraging employees social media presences (yes, even TikTok) to sell your product
• What B2B should learn from B2C

Check out these resources we mentioned during the podcast:

• Refine Labs’ State of Demand Gen podcast
• Refine Labs on YouTube

Never miss an episode of Ungated Marketing by subscribing with Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get our daily shot of podcast knowledge.]]>https://api.spreaker.com/episode/57669248Wed, 03 Nov 2021 17:34:00 +0000LandbotThe way that companies measure marketing is still incredibly flawed, mostly because they don't measure what's important — customer feedback. But where are B2B customers really hanging out? You won’t find out by sticking to the old playbook. In this...
But where are B2B customers really hanging out? You won’t find out by sticking to the old playbook.

In this episode, I interview Chris Walker, CEO at Refine Labs, about why businesses need to change their mindset so that marketing can upgrade from outdated tactics and find customers where they really are.

Join us as we discuss:

• Why gated content, MQLs, and other marketing tactics are outdated
• How B2B buyers have changed and where they are getting their information from
• Having a point of view and communicating it to customers
• The biggest mistakes in software attribution and metrics measurement
• Leveraging employees social media presences (yes, even TikTok) to sell your product
• What B2B should learn from B2C

Check out these resources we mentioned during the podcast:

• Refine Labs’ State of Demand Gen podcast
• Refine Labs on YouTube

Never miss an episode of Ungated Marketing by subscribing with Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get our daily shot of podcast knowledge.]]>2541cleanfullhttps://www.spreaker.com/episode/the-golden-age-of-seo-is-over-the-new-inbound-playbook-with-rand-fishkin--57669232
Then you might like to know there’s another, more “influential” way.

In this episode, I interview Rand Fishkin, Cofounder & CEO at SparkToro, about the extraordinary inbound marketing strategy that involves “virtually no SEO whatsoever.”

Join us as we discuss:

• The end of the Golden Age of SEO
• Creating less content for more reach
• Influential sources and influential people
• Can you track sources of influence? Does it matter?
• Influence map: How to pick the right amplifiers?

Check out these resources we mentioned during the podcast:

• Lost & Founder by Rand Fishkin

Never miss an episode of Ungated Marketing by subscribing with Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get our daily shot of podcast knowledge.]]>https://api.spreaker.com/episode/57669232Wed, 27 Oct 2021 17:32:00 +0000LandbotStill slamming your head against the content and SEO wall while all you get in return is a headache? Then you might like to know there’s another, more “influential” way. In this episode, I interview https://www.linkedin.com/in/randfishkin/,...
Then you might like to know there’s another, more “influential” way.

In this episode, I interview Rand Fishkin, Cofounder & CEO at SparkToro, about the extraordinary inbound marketing strategy that involves “virtually no SEO whatsoever.”

Join us as we discuss:

• The end of the Golden Age of SEO
• Creating less content for more reach
• Influential sources and influential people
• Can you track sources of influence? Does it matter?
• Influence map: How to pick the right amplifiers?

Check out these resources we mentioned during the podcast:

• Lost & Founder by Rand Fishkin

Never miss an episode of Ungated Marketing by subscribing with Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get our daily shot of podcast knowledge.]]>2461cleanfull