https://www.spreaker.com/podcast/patient-obsessed--5986251


From inquiry to appointment and appointment to surgery, the obsession always has been and always will be conversions. How do we tell stories and create content that brings more patients and doctors together? Not just any patients, but the ones you want? What are the tools, data, process, and resources that help you do more with less?


For more resources and middle of funnel marketing advice, go to patientobsessedpodcast.com.


If you're doing something innovative to improve or disrupt the patient experience, we want to hear from you! To inquire about being a guest on Patient Obsessed, send an email to hello@theaxis.io.


If you're a doctor or an aesthetic professional and have ever thought about doing your own podcast, you can try podcasting for free on our Meet the Doctor podcast. Schedule your recording session at meetthedoctorpodcast.com and listen to Meet the Doctor on YouTube, Apple Podcasts, Spotify, or anywhere you listen to podcasts.

]]>enMarketingCopyright The Axishttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/f8cd6296441383d891a6b4d6af5df9a7.jpghttps://www.spreaker.com/podcast/patient-obsessed--5986251Thu, 08 Jan 2026 18:32:35 +0000The AxisThe Axispodcasts@theaxis.ioPatient Obsessed is the aesthetic practice marketing podcast that explores what makes people choose one doctor or provider over another. In a word, the conversion, the magic moment. From inquiry to appointment and appointment to surgery, the...


From inquiry to appointment and appointment to surgery, the obsession always has been and always will be conversions. How do we tell stories and create content that brings more patients and doctors together? Not just any patients, but the ones you want? What are the tools, data, process, and resources that help you do more with less?


For more resources and middle of funnel marketing advice, go to patientobsessedpodcast.com.


If you're doing something innovative to improve or disrupt the patient experience, we want to hear from you! To inquire about being a guest on Patient Obsessed, send an email to hello@theaxis.io.


If you're a doctor or an aesthetic professional and have ever thought about doing your own podcast, you can try podcasting for free on our Meet the Doctor podcast. Schedule your recording session at meetthedoctorpodcast.com and listen to Meet the Doctor on YouTube, Apple Podcasts, Spotify, or anywhere you listen to podcasts.

]]>falseepisodichttps://www.patientobsessedpodcast.com/finally-a-loyalty-and-rewards-app-that-actually-works/
He explains how modern loyalty programs go far beyond promos. From reducing drop-off to navigating the shrinking reach of email marketing, a simple, data-driven rewards system can turn patients into long-term advocates.

Learn how “micro-influencers” already exist inside your patient base, why referrals often outperform big spenders, and how smart incentives can shift behavior fast.

Model Rewards turns ordinary visits into lasting relationships. Find out what makes a loyalty program truly effective, how to identify and reward your most valuable patients, and why overcoming skepticism about loyalty software might be the key to unlocking your next wave of retention and revenue. 

GUESTS

Clark Cave
CEO, Model Rewards

Clark Cave is an accomplished healthcare executive and entrepreneur with deep experience in both large and small organizations, as well as in developing software for the cash-based aesthetic industry. He specializes in areas like business development, operations, recruiting, and marketing. Currently, Clark leads Model Rewards—an innovative, Nextech-integrated patient engagement platform for aesthetic practices. By turning loyalty into data-driven growth, Model empowers practices to boost revenue, retention, and patient relationships through smart rewards and real-time insights.

Schedule a 15-minute demo of Model Rewards

Learn more about Model Rewards

Connect with Clark Cave on LinkedIn

Download Model Rewards, the patient loyalty rewards app

Heather Hughes Hardy
Aesthetics Sales Specialist

Heather’s passion for making aesthetic practices run smoothly has led her to find ways to improve efficiency, simplify things, and build great relationships within the wellness world. As she's grown in her career, she's developed a unique mix of business and management skills, along with a deep understanding of how things work in the aesthetics industry.

Follow Heather on Instagram @heatherhugheshardy or connect with Heather on LinkedIn

About Patient Obsessed

Patient Obsessed is the aesthetic practice marketing podcast that explores what makes people choose one doctor or provider over another. In a word, the conversion, the magic moment.
If you're doing something innovative to improve or disrupt the patient experience, we want to hear from you! To inquire about being a guest on Patient Obsessed, send an email to hello@theaxis.io.

Hear more episodes, get resources, or send us a messagehttps://www.patientobsessedpodcast.com

If you're a doctor or an aesthetic professional and have ever thought about doing your own podcast, you can try podcasting for free on our Meet the Doctor podcast. Schedule your recording session at https://www.meetthedoctorpodcast.com/ and listen to Meet the Doctor on YouTube, Apple Podcasts, Spotify, or anywhere you listen to podcasts.

Patient Obsessed is a production of The Axis https://www.theaxis.io/

]]>https://api.spreaker.com/episode/69343350Thu, 08 Jan 2026 12:00:09 +0000The AxisPatient loyalty is the engine behind practice growth. Loyalty members are 140% more valuable than the average patient, and just 19% of your patients may already be driving more than half your revenue. Clark Cave, CEO of Model Rewards, shares the data...
He explains how modern loyalty programs go far beyond promos. From reducing drop-off to navigating the shrinking reach of email marketing, a simple, data-driven rewards system can turn patients into long-term advocates.

Learn how “micro-influencers” already exist inside your patient base, why referrals often outperform big spenders, and how smart incentives can shift behavior fast.

Model Rewards turns ordinary visits into lasting relationships. Find out what makes a loyalty program truly effective, how to identify and reward your most valuable patients, and why overcoming skepticism about loyalty software might be the key to unlocking your next wave of retention and revenue. 

GUESTS

Clark Cave
CEO, Model Rewards

Clark Cave is an accomplished healthcare executive and entrepreneur with deep experience in both large and small organizations, as well as in developing software for the cash-based aesthetic industry. He specializes in areas like business development, operations, recruiting, and marketing. Currently, Clark leads Model Rewards—an innovative, Nextech-integrated patient engagement platform for aesthetic practices. By turning loyalty into data-driven growth, Model empowers practices to boost revenue, retention, and patient relationships through smart rewards and real-time insights.

Schedule a 15-minute demo of Model Rewards

Learn more about Model Rewards

Connect with Clark Cave on LinkedIn

Download Model Rewards, the patient loyalty rewards app

Heather Hughes Hardy
Aesthetics Sales Specialist

Heather’s passion for making aesthetic practices run smoothly has led her to find ways to improve efficiency, simplify things, and build great relationships within the wellness world. As she's grown in her career, she's developed a unique mix of business and management skills, along with a deep understanding of how things work in the aesthetics industry.

Follow Heather on Instagram @heatherhugheshardy or connect with Heather on LinkedIn

About Patient Obsessed

Patient Obsessed is the aesthetic practice marketing podcast that explores what makes people choose one doctor or provider over another. In a word, the conversion, the magic moment.
If you're doing something innovative to improve or disrupt the patient experience, we want to hear from you! To inquire about being a guest on Patient Obsessed, send an email to hello@theaxis.io.

Hear more episodes, get resources, or send us a messagehttps://www.patientobsessedpodcast.com

If you're a doctor or an aesthetic professional and have ever thought about doing your own podcast, you can try podcasting for free on our Meet the Doctor podcast. Schedule your recording session at...]]>2124customer+loyalty,influencer+marketing,loyalty+programs,marketing+strategies,model+rewards,nextech,patient+acquisition,patient+engagement,patient+experience,patient+retention,practice+growth,referral+programs,referrals,rewards+programfalse5fullhttps://www.patientobsessedpodcast.com/why-i-built-a-better-crm-in-my-free-time-shitel-patel-md-plastic-surgeon/
Rather than compromise, he developed a new CRM platform to communicate quickly and authentically with aesthetic patients while continuing to meet their increasingly high expectations. 

Ad Vital follows a patient throughout their entire journey, from the moment they convert through the final post-op appointment, tailoring educational content to patients in real time to help them make the right decision at the right time.

Find out from Dr. Patel how Ad Vital helps build trust and confidence so you can spend more time getting to know them and less time on the basics.

Connect with Dr. Shitel Patel on LinkedIn 

Get preferred pricing when you mention you heard about Ad Vital on Patient Obsessed and tell them Eva sent you! Request a demo at https://advital.app/home?am_id=eva12

About Patient Obsessed

Patient Obsessed is the aesthetic practice marketing podcast that explores what makes people choose one doctor or provider over another. In a word, the conversion, the magic moment.

If you're doing something innovative to improve or disrupt the patient experience, we want to hear from you! To inquire about being a guest on Patient Obsessed, send an email to hello@theaxis.io.

Hear more episodes, get resources, or send us a message


If you're a doctor or an aesthetic professional and have ever thought about doing your own podcast, you can try podcasting for free on our Meet the Doctor podcast. 

Schedule your recording session at https://www.meetthedoctorpodcast.com/ and listen to Meet the Doctor on YouTube, Apple Podcasts, Spotify, or anywhere you listen to podcasts.

Patient Obsessed is a production of The Axis


]]>https://api.spreaker.com/episode/59130034Thu, 21 Mar 2024 19:51:43 +0000The AxisWhile trying to survive the COVID-19 pandemic as a solo practice in a competitive market, plastic surgeon Dr. Shitel Patel found himself frustrated with the usual lead management software options.  Rather than compromise, he developed a new CRM...
Rather than compromise, he developed a new CRM platform to communicate quickly and authentically with aesthetic patients while continuing to meet their increasingly high expectations. 

Ad Vital follows a patient throughout their entire journey, from the moment they convert through the final post-op appointment, tailoring educational content to patients in real time to help them make the right decision at the right time.

Find out from Dr. Patel how Ad Vital helps build trust and confidence so you can spend more time getting to know them and less time on the basics.

Connect with Dr. Shitel Patel on LinkedIn 

Get preferred pricing when you mention you heard about Ad Vital on Patient Obsessed and tell them Eva sent you! Request a demo at https://advital.app/home?am_id=eva12

About Patient Obsessed

Patient Obsessed is the aesthetic practice marketing podcast that explores what makes people choose one doctor or provider over another. In a word, the conversion, the magic moment.

If you're doing something innovative to improve or disrupt the patient experience, we want to hear from you! To inquire about being a guest on Patient Obsessed, send an email to hello@theaxis.io.

Hear more episodes, get resources, or send us a message


If you're a doctor or an aesthetic professional and have ever thought about doing your own podcast, you can try podcasting for free on our Meet the Doctor podcast. 

Schedule your recording session at https://www.meetthedoctorpodcast.com/ and listen to Meet the Doctor on YouTube, Apple Podcasts, Spotify, or anywhere you listen to podcasts.

Patient Obsessed is a production of The Axis


]]>3064ad+vital,aesthetics,conversions,innovation,marketing,medicine,patient+education,patient+experience,plastic+surgeon,plastic+surgery,software+development,startupfalse4fullhttps://www.patientobsessedpodcast.com/marketing-tips-for-intimate-treatments-henry-ramirez-md-facog-ob-gyn/
Hear Dr. Ramirez’s advice on incorporating aesthetic treatments into Ob/Gyn practice, how to guide patients through a smooth recovery, and how to get the word out when you add a platform like the EmpowerRF to your practice.

Visit drhenryramirez.com to see a free preview & take the online course

Read more about Dr. Henry Ramirez

Follow Southern Oklahoma Women’s Health on Instagram

Learn more about EmpowerRF

About Patient Obsessed

Patient Obsessed is the aesthetic practice marketing podcast that explores what makes people choose one doctor or provider over another. In a word, the conversion, the magic moment.

If you're doing something innovative to improve or disrupt the patient experience, we want to hear from you! To inquire about being a guest on Patient Obsessed, send an email to hello@theaxis.io.

Hear more episodes, get resources, or send us a message


If you're a doctor or an aesthetic professional and have ever thought about doing your own podcast, you can try podcasting for free on our Meet the Doctor podcast. Schedule your recording session at https://www.meetthedoctorpodcast.com/ and listen to Meet the Doctor on YouTube, Apple Podcasts, Spotify, or anywhere you listen to podcasts.

Patient Obsessed is a production of The Axis]]>https://api.spreaker.com/episode/58789176Wed, 28 Feb 2024 20:52:18 +0000The AxisAn innovator known for his expertise with minimally invasive women’s health treatments, Dr. Henry Ramirez shares what to do (and not do) to successfully introduce cosmetic vaginal rejuvenation treatments into an OB-GYN practice or medical spa. Hear...
Hear Dr. Ramirez’s advice on incorporating aesthetic treatments into Ob/Gyn practice, how to guide patients through a smooth recovery, and how to get the word out when you add a platform like the EmpowerRF to your practice.

Visit drhenryramirez.com to see a free preview & take the online course

Read more about Dr. Henry Ramirez

Follow Southern Oklahoma Women’s Health on Instagram

Learn more about EmpowerRF

About Patient Obsessed

Patient Obsessed is the aesthetic practice marketing podcast that explores what makes people choose one doctor or provider over another. In a word, the conversion, the magic moment.

If you're doing something innovative to improve or disrupt the patient experience, we want to hear from you! To inquire about being a guest on Patient Obsessed, send an email to hello@theaxis.io.

Hear more episodes, get resources, or send us a message


If you're a doctor or an aesthetic professional and have ever thought about doing your own podcast, you can try podcasting for free on our Meet the Doctor podcast. Schedule your recording session at https://www.meetthedoctorpodcast.com/ and listen to Meet the Doctor on YouTube, Apple Podcasts, Spotify, or anywhere you listen to podcasts.

Patient Obsessed is a production of The Axis]]>2181aviva+femtite,bipolar+radiofrequency,empowerrf,feminine+rejuvenation,formav,gynecology,inmodemd,kegels,marketing,medicine,monalisa+touch,morpheus8,obstetrics,patient+experience,sexual+health,vaginal+rejuvenationfalse3fullhttps://www.patientobsessedpodcast.com/less-spiels-more-doctoring-david-canes-md-urologist/
There is no shortage of content on the internet about anything and everything you want to know. So often, we scratch our heads wondering why so many people still aren’t educated about what they’re about to go through.

Hear how Dr. Canes improved the experience for his patients and made his own life easier with a simple, free internet tool... and how it has grown into an essential communication tool for hundreds of urologists around the world.

Read more about Dr. David Canes

Learn more about WellPrept

Listen to the Startups For the Rest of Us

Listen to Lenny’s Podcast

About Patient Obsessed

Patient Obsessed is the aesthetic practice marketing podcast that explores what makes people choose one doctor or provider over another. In a word, the conversion, the magic moment.

If you're doing something innovative to improve or disrupt the patient experience, we want to hear from you! To inquire about being a guest on Patient Obsessed, send an email to hello@theaxis.io.

Hear more episodes, get resources, or send us a message


If you're a doctor or an aesthetic professional and have ever thought about doing your own podcast, you can try podcasting for free on our Meet the Doctor podcast. Schedule your recording session at https://www.meetthedoctorpodcast.com/ and listen to Meet the Doctor on YouTube, Apple Podcasts, Spotify, or anywhere you listen to podcasts.

Patient Obsessed is a production of The Axis


]]>https://api.spreaker.com/episode/57385109Wed, 25 Oct 2023 21:54:09 +0000The AxisDr. David Canes did not set out to start a company. The classic “reluctant entrepreneur,” he had a problem and set out to solve it when he realized he could also help his colleagues and their patients. There is no shortage of content on the internet...
There is no shortage of content on the internet about anything and everything you want to know. So often, we scratch our heads wondering why so many people still aren’t educated about what they’re about to go through.

Hear how Dr. Canes improved the experience for his patients and made his own life easier with a simple, free internet tool... and how it has grown into an essential communication tool for hundreds of urologists around the world.

Read more about Dr. David Canes

Learn more about WellPrept

Listen to the Startups For the Rest of Us

Listen to Lenny’s Podcast

About Patient Obsessed

Patient Obsessed is the aesthetic practice marketing podcast that explores what makes people choose one doctor or provider over another. In a word, the conversion, the magic moment.

If you're doing something innovative to improve or disrupt the patient experience, we want to hear from you! To inquire about being a guest on Patient Obsessed, send an email to hello@theaxis.io.

Hear more episodes, get resources, or send us a message


If you're a doctor or an aesthetic professional and have ever thought about doing your own podcast, you can try podcasting for free on our Meet the Doctor podcast. Schedule your recording session at https://www.meetthedoctorpodcast.com/ and listen to Meet the Doctor on YouTube, Apple Podcasts, Spotify, or anywhere you listen to podcasts.

Patient Obsessed is a production of The Axis


]]>2807entrepreneur,medical+technology,medicine,patient+experience,startup,urologist,urologyfalse2fullhttps://www.patientobsessedpodcast.com/starting-a-podcast-for-your-practice-that-returns-real-value/
Find out why podcasting, while currently an under-leveraged channel in aesthetics, is well-positioned to become an effective medium for patient education and even patient acquisition.

Originally presented on the Next Level Practices podcast with Max Baybak, Chief Strategy Officer of Influx Marketing.
https://podcasts.apple.com/ca/podcast/next-level-practices/id1504387322

About Patient Obsessed

Patient Obsessed is the aesthetic practice marketing podcast that explores what makes people choose one doctor or provider over another. In a word, the conversion, the magic moment.

If you're doing something innovative to improve or disrupt the patient experience, we want to hear from you! To inquire about being a guest on Patient Obsessed, send an email to hello@theaxis.io.

Hear more episodes, get resources, or send us a message
https://www.patientobsessedpodcast.com

If you're a doctor or an aesthetic professional and have ever thought about doing your own podcast, you can try podcasting for free on our Meet the Doctor podcast. Schedule your recording session at https://www.meetthedoctorpodcast.com/ and listen to Meet the Doctor on YouTube, Apple Podcasts, Spotify, or anywhere you listen to podcasts.


Patient Obsessed is a production of The Axis
https://www.theaxis.io/
]]>https://api.spreaker.com/episode/57324328Sat, 21 Oct 2023 14:54:55 +0000The AxisHear how podcasting works as an extreme competitive advantage for an aesthetic practice and a content engine to create more impactful content and drive conversion. Find out why podcasting, while currently an under-leveraged channel in aesthetics, is...
Find out why podcasting, while currently an under-leveraged channel in aesthetics, is well-positioned to become an effective medium for patient education and even patient acquisition.

Originally presented on the Next Level Practices podcast with Max Baybak, Chief Strategy Officer of Influx Marketing.
https://podcasts.apple.com/ca/podcast/next-level-practices/id1504387322

About Patient Obsessed

Patient Obsessed is the aesthetic practice marketing podcast that explores what makes people choose one doctor or provider over another. In a word, the conversion, the magic moment.

If you're doing something innovative to improve or disrupt the patient experience, we want to hear from you! To inquire about being a guest on Patient Obsessed, send an email to hello@theaxis.io.

Hear more episodes, get resources, or send us a message
https://www.patientobsessedpodcast.com

If you're a doctor or an aesthetic professional and have ever thought about doing your own podcast, you can try podcasting for free on our Meet the Doctor podcast. Schedule your recording session at https://www.meetthedoctorpodcast.com/ and listen to Meet the Doctor on YouTube, Apple Podcasts, Spotify, or anywhere you listen to podcasts.


Patient Obsessed is a production of The Axis
https://www.theaxis.io/
]]>3848aesthetic+practice+marketing,conversion+optimization,influx+marketing,max+baybak,plastic+surgery+marketing,podcastingfalse1full