Musonera Jean Claude's podcasthttps://www.spreaker.com/show/musonera-jean-claudes-podcastruTechnologyCopyright Musonera Jean Claudehttps://d3wo5wojvuv7l.cloudfront.net/images.spreaker.com/nuvolari-assets/green_square_mic.jpgMusonera Jean Claude's podcasthttps://www.spreaker.com/show/musonera-jean-claudes-podcastThu, 30 Jul 2026 15:39:15 +0000Musonera Jean ClaudeMusonera Jean Claudefeeds@spreaker.comfalse74a87084-df13-50ed-82cd-ff5ed3e5fdfcepisodicShould you block your Search result pages?https://www.spreaker.com/episode/should-you-block-your-search-result-pages--73260618
  • The "Infinite Crawl Space" Concept: How Googlebot treats internal search functions as infinite crawl spaces that can generate an endless loop of new URLs.
  • Server Strain & Performance: Why uncached internal search pages force constant database lookups and ranking calculations, slowing down your website for real users.
  • Robots.txt vs. Noindex: The distinct technical trade-offs of using a broad robots.txt disallow rule versus a robots meta tag or HTTP header noindex.
  • The Spam Vector Threat: How bad actors search for pharmaceutical, adult, or casino queries on your site to piggyback off your domain authority and display spammy contact info in Google's index.
  • Why 500 Errors aren't great: Why serving a 500 server error code to stop bots on search URLs will backfire and reduce Googlebot's crawl rate across your entire website.
  • Category Pages vs. Search Pages: How systems like Blogger use search parameters for tag landing pages and why you should treat valuable category pages differently.
    • Key Takeaways for SEOs & Developers:
    • Fix Crawling at the Source: Do not use the Google Search Console Removal Tool to handle infinite search URLs; it only filters search results temporarily and does not stop Googlebot from hammering your server.
    • Broaden Your Robots Rules: Use one broad wildcard rule in your robots.txt (like /search?) to cover all query parameters, keeping your file maintainable and clean.
    • Build Real Category Pages: Instead of using internal search parameters as makeshift categories, invest in clean, dedicated category pages to help search engines understand your site's hierarchy.
    • Don't Depend on Auto-Systems: While Google's systems try to automatically recognize and deprioritize infinite spaces, it is slow and unreliable—proactive manual configuration is always safer.
        Chapters
    • 00:00 - Intro & Greetings
    • 00:45 - Defining Internal Search Results Pages
    • 01:26 - How Googlebot Discovers Search Features & Creates Infinite Spaces
    • 04:15 - Crawl Budget, Server Load, and Database Performance Hurdles
    • 07:32 - Solutions: Robots.txt Disallow vs. Meta Noindex
    • 10:09 - The Fallacy of the Search Console Removal Tool & 404 Pages
    • 12:35 - Why You Should Never Serve 500 Errors to Bots
    • 13:56 -  CMS Nuances: Tag Landing Pages and Blog Categories
    • 15:26 - Crafting Broad Robots.txt Patterns and Historical Guidelines
    • 18:17 - When (and When Not) to Allow Indexed Search Pages
    • 20:41 - The Spam Vector Threat: Hacked Content, Casino, & Pharma Exploits
    • 25:06 - Taking Proactive Security Measures for Clients
    • 27:04 - Lazy Search Redirection Hack, Outro & Subscribing
    Resources Mentioned:
    • Google Search Console (Removal Tool) 
      Do you have a legitimate reason for letting search engines index your internal search results page? Let us know in the comments below, or find us on LinkedIn to share your thoughts! Don't forget to like and subscribe to the podcast on your favorite platform to catch every behind-the-scenes episode from the Search Relations team! Episode transcript →  https://goo.gle/sotr113-transcript Listen to more Search Off the Record → https://goo.gle/sotr-yt  Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  #SOTRpodcast #SEO #GoogleSearch #SearchConsole #SEOTips #CrawlBudget #RobotsTXT #GoogleSearchConsole #WebPerformance #WebSecurity #SearchOffTheRecord  ]]>    ae46cc41-1020-4d41-991b-d9217b2bac2dThu, 30 Jul 2026 14:14:00 +0000Musonera Jean ClaudeIs your website's internal search feature secretly acting as an open invitation for crawling lots and lots? In this episode of Search off the Record, Martin Splitt and John Mueller pull back the curtain on how internal search results pages can turn...
  • The "Infinite Crawl Space" Concept: How Googlebot treats internal search functions as infinite crawl spaces that can generate an endless loop of new URLs.
  • Server Strain & Performance: Why uncached internal search pages force constant database lookups and ranking calculations, slowing down your website for real users.
  • Robots.txt vs. Noindex: The distinct technical trade-offs of using a broad robots.txt disallow rule versus a robots meta tag or HTTP header noindex.
  • The Spam Vector Threat: How bad actors search for pharmaceutical, adult, or casino queries on your site to piggyback off your domain authority and display spammy contact info in Google's index.
  • Why 500 Errors aren't great: Why serving a 500 server error code to stop bots on search URLs will backfire and reduce Googlebot's crawl rate across your entire website.
  • Category Pages vs. Search Pages: How systems like Blogger use search parameters for tag landing pages and why you should treat valuable category pages differently.
    • Key Takeaways for SEOs & Developers:
    • Fix Crawling at the Source: Do not use the Google Search Console Removal Tool to handle infinite search URLs; it only filters search results temporarily and does not stop Googlebot from hammering your server.
    • Broaden Your Robots Rules: Use one broad wildcard rule in your robots.txt (like /search?) to cover all query parameters, keeping your file maintainable and clean.
    • Build Real Category Pages: Instead of using internal search parameters as makeshift categories, invest in clean, dedicated category pages to help search engines understand your site's hierarchy.
    • Don't Depend on Auto-Systems: While Google's systems try to automatically recognize and deprioritize infinite spaces, it is slow and unreliable—proactive manual configuration is always safer.
        Chapters
    • 00:00 - Intro & Greetings
    • 00:45 - Defining Internal Search Results Pages
    • 01:26 - How Googlebot Discovers Search Features & Creates Infinite Spaces
    • 04:15 - Crawl Budget, Server Load, and Database Performance Hurdles
    • 07:32 - Solutions: Robots.txt Disallow vs. Meta Noindex
    • 10:09 - The Fallacy of the Search Console Removal Tool & 404 Pages
    • 12:35 - Why You Should Never Serve 500 Errors to Bots
    • 13:56 -  CMS Nuances: Tag Landing Pages and Blog Categories
    • 15:26 - Crafting Broad Robots.txt Patterns and Historical Guidelines
    • 18:17 - When (and When Not) to Allow Indexed Search Pages
    • 20:41 - The Spam Vector Threat: Hacked Content, Casino, & Pharma Exploits
    • 25:06 - Taking Proactive Security Measures for Clients
    • 27:04 - Lazy Search Redirection Hack, Outro & Subscribing
    Resources Mentioned:
    • Google Search Console (Removal Tool) 
      Do you have a legitimate reason for letting search engines index your internal search results page? Let us know in the comments below, or find us on LinkedIn to share your thoughts! Don't forget to like and subscribe to the podcast on your favorite platform to catch every behind-the-scenes episode from the Search Relations team! Episode transcript →  full    How to read the Indexing Reporthttps://www.spreaker.com/episode/how-to-read-the-indexing-report--73012400
  • The Indexing Report Shift: Insights from the Search Console team's Hillel on why you should look for trend lines and systemic patterns rather than treating the report as a giant list of errors.
  • When 404s are Good: Why expected 404 errors are technically correct for deleted content, and how to survive the "boss panic" of numbers that won't go down.
  • The Domain Property Advantage: How setting up a domain property handles canonical shifts, www vs. non-www tracking, and performance data much cleaner.
  • The Site Query vs. Search Console: Why the site: query is an artificial tool that might show old domain moves or hreflang swaps for years, making Search Console your only true source of truth.
  • Hosting & CDN Traps: How aggressive bot protections, hidden interstitials, and "Soft 200" error pages completely destroy your crawl data and lead to malicious canonicalization.
  • Discovered vs. Crawled: What it actually means when pages sit in "Discovered/Crawled - currently not indexed," and how to recognize holistic site quality issues over technical bugs.
    • Key Takeaways for SEOs & Developers:
    • Patterns over Inventories: Use the report to verify that your intentional changes (like site migrations or page removals) are processing correctly over time.
    • Forget the Ratio: There is no magic metric for indexed vs. non-indexed pages. Even Google's own developer documentation has a massive chunk of non-indexed content due to intentional choices.
    • Watch Out for Soft Blocks: Ensure your security layers or CDNs aren't serving "Are you a bot?" challenge screens to Googlebot with a 200 success code.
    • Computers Fail (And That's Fine): Minor server blips, failed DNS requests, or temporary 500 errors happen. Google's systems are resilient and will just try again later.
      Chapters
    • 0:00 - Introduction: The Search Central Live coverage report confusion.
    • 1:45 - Shifting perspectives: Treating Search Console as a pattern tracker, not a checklist.
    • 4:36 - Tracking site migrations and processing data delays.
    • 6:25 - Why 404 errors can be a good thing 
    • 8:00 - Handling canonical shifts and the value of Domain Properties.
    • 11:12 - Why the site: query isn't telling you what you think it does (Domain moves and hreflang bugs).
    • 13:38 - CDN bot protection and the absolute nightmare of soft error pages.
    • 17:49 - How to use "marked as fixed".
    • 20:32 - Discovered vs. Crawled Not Indexed: Is it a technical or site quality issue?
    • 25:31 - Debunking the indexed-to-non-indexed ratio myth.
    • 27:48 - Final verdict: How to stop fearing your Indexing Report.
    Resources Mentioned:       Are you actively stressing over your non-indexed page counts, or are you tracking the big trend lines? Let us know in the comments! Episode transcript →  https://goo.gle/sotr112-transcript   Listen to more Search Off the Record → https://goo.gle/sotr-yt  Subscribe to Google Search Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  #SOTRpodcast #SEO #GoogleSearch #SearchConsole Speakers: Martin Splitt, John Mueller]]>54b0a049-a006-4072-8ce4-a30198a517aaThu, 16 Jul 2026 09:46:00 +0000Musonera Jean ClaudeShould you panic when your Search Console indexing report is showing pages that aren't indexed? Is a 404 error code always a sign of a broken website? In this episode of Search Off the Record, Martin Splitt and John Mueller from the Google Search...
  • The Indexing Report Shift: Insights from the Search Console team's Hillel on why you should look for trend lines and systemic patterns rather than treating the report as a giant list of errors.
  • When 404s are Good: Why expected 404 errors are technically correct for deleted content, and how to survive the "boss panic" of numbers that won't go down.
  • The Domain Property Advantage: How setting up a domain property handles canonical shifts, www vs. non-www tracking, and performance data much cleaner.
  • The Site Query vs. Search Console: Why the site: query is an artificial tool that might show old domain moves or hreflang swaps for years, making Search Console your only true source of truth.
  • Hosting & CDN Traps: How aggressive bot protections, hidden interstitials, and "Soft 200" error pages completely destroy your crawl data and lead to malicious canonicalization.
  • Discovered vs. Crawled: What it actually means when pages sit in "Discovered/Crawled - currently not indexed," and how to recognize holistic site quality issues over technical bugs.
    • Key Takeaways for SEOs & Developers:
    • Patterns over Inventories: Use the report to verify that your intentional changes (like site migrations or page removals) are processing correctly over time.
    • Forget the Ratio: There is no magic metric for indexed vs. non-indexed pages. Even Google's own developer documentation has a massive chunk of non-indexed content due to intentional choices.
    • Watch Out for Soft Blocks: Ensure your security layers or CDNs aren't serving "Are you a bot?" challenge screens to Googlebot with a 200 success code.
    • Computers Fail (And That's Fine): Minor server blips, failed DNS requests, or temporary 500 errors happen. Google's systems are resilient and will just try again later.
      Chapters
    • 0:00 - Introduction: The Search Central Live coverage report confusion.
    • 1:45 - Shifting perspectives: Treating Search Console as a pattern tracker, not a checklist.
    • 4:36 - Tracking site migrations and processing data delays.
    • 6:25 - Why 404 errors can be a good thing 
    • 8:00 - Handling canonical shifts and the value of Domain Properties.
    • 11:12 - Why the site: query isn't telling you what you think it does (Domain moves and hreflang bugs).
    • 13:38 - CDN bot protection and the absolute nightmare of soft error pages.
    • 17:49 - How to use "marked as fixed".
    • 20:32 - Discovered vs. Crawled Not Indexed: Is it a technical or site quality issue?
    • 25:31 - Debunking the indexed-to-non-indexed ratio myth.
    • 27:48 - Final verdict: How to stop fearing your Indexing Report.
    Resources Mentioned:   Are...]]>    1900falsefullShould I use markdown for my site?https://www.spreaker.com/episode/should-i-use-markdown-for-my-site--72532649 In this episode of Search Off the Record, Martin Splitt and John Mueller from the Google Search Relations team dive deep into the history of Markdown, its rise in the AI era, and whether it holds any real weight for search engine discovery.
    In this episode, you'll learn:
    The Origins of Markdown: From John Gruber and Aaron Swartz to its status as the "language of GitHub."
    Markdown vs. HTML: Why the "cleanliness" of Markdown is tempting for developers but potentially risky for site structure.
    LLMs & Markdown: Do AI crawlers actually prefer Markdown, or are they already experts at parsing HTML?
    The "Parallel Version" Trap: Why creating a separate text/Markdown version of your site for AI can lead to the same maintenance nightmares as dynamic rendering.
    Use Cases that Make Sense: When Markdown is actually superior (like developer documentation) and when it's totally unnecessary (like your shoe catalog).
    Key Takeaways for SEOs & Developers:
    Crawlers are built for the "messy" web: Google and other engines have decades of experience parsing HTML.
    Don't sacrifice discovery: Headers, footers, and sidebars in HTML provide critical context for site structure that a raw Markdown file might lack.
    Maintenance is king: Avoid the complexity of maintaining two versions of the same content. Chapters
    0:00 - Introduction: Should we all be using Markdown?
    3:45 - The history and purpose of Markdown.
    7:15 - Why developers love it: Separation of style and content.
    11:20 - Do crawlers need Markdown to understand your site?
    14:50 - The danger of "parallel versions" and dynamic rendering lessons.
    17:30 - Discussing the "llms.txt" proposal and AI agents.
    21:00 - Where Markdown actually makes sense (Developer Docs).
    24:00 - Final verdict: Stick to HTML for the web.
    Resources Mentioned:
    Google Search Central: https://developers.google.com/search Are you using Markdown for your site's frontend or just as a backend source? Let us know in the comments!
    Episode transcript →  https://goo.gle/sotr111-transcript Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  #SOTRpodcast #SEO #GoogleSearch Speakers: Martin Splitt, John Mueller]]>    a44ffd2d-43e5-40fe-938c-1b93a2f32a66Mon, 15 Jun 2026 09:46:00 +0000Musonera Jean ClaudeShould you convert your website into Markdown to help Large Language Models (LLMs) understand your content better? Is "llms.txt" worth the effort for SEO? In this episode of Search Off the Record, Martin Splitt and John Mueller from the Google Search... In this episode of Search Off the Record, Martin Splitt and John Mueller from the Google Search Relations team dive deep into the history of Markdown, its rise in the AI era, and whether it holds any real weight for search engine discovery.
    In this episode, you'll learn:
    The Origins of Markdown: From John Gruber and Aaron Swartz to its status as the "language of GitHub."
    Markdown vs. HTML: Why the "cleanliness" of Markdown is tempting for developers but potentially risky for site structure.
    LLMs & Markdown: Do AI crawlers actually prefer Markdown, or are they already experts at parsing HTML?
    The "Parallel Version" Trap: Why creating a separate text/Markdown version of your site for AI can lead to the same maintenance nightmares as dynamic rendering.
    Use Cases that Make Sense: When Markdown is actually superior (like developer documentation) and when it's totally unnecessary (like your shoe catalog).
    Key Takeaways for SEOs & Developers:
    Crawlers are built for the "messy" web: Google and other engines have decades of experience parsing HTML.
    Don't sacrifice discovery: Headers, footers, and sidebars in HTML provide critical context for site structure that a raw Markdown file might lack.
    Maintenance is king: Avoid the complexity of maintaining two versions of the same content. Chapters
    0:00 - Introduction: Should we all be using Markdown?
    3:45 - The history and purpose of Markdown.
    7:15 - Why developers love it: Separation of style and content.
    11:20 - Do crawlers need Markdown to understand your site?
    14:50 - The danger of "parallel versions" and dynamic rendering lessons.
    17:30 - Discussing the "llms.txt" proposal and AI agents.
    21:00 - Where Markdown actually makes sense (Developer Docs).
    24:00 - Final verdict: Stick to HTML for the web.
    Resources Mentioned:
    Google Search Central: https://developers.google.com/search Are you using Markdown for your site's frontend or just as a backend source? Let us know in the comments!
    Episode transcript →  https://goo.gle/sotr111-transcript Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  #SOTRpodcast #SEO #GoogleSearch Speakers: Martin Splitt, John Mueller]]>    1572falsefull    Vibe Coding - yay or nay?https://www.spreaker.com/episode/vibe-coding-yay-or-nay--71906739 * What is Vibe Coding? Understanding the shift from writing syntax to "talking" to your IDE.
    * The Developer's Trap: Why you still need technical knowledge (like linters, deployment scripts, and GitHub Actions) to prevent AI from breaking your project.
    * SEO & AI Architecture: Why you can't just "add SEO" at the end—and how to guide AI to build with canonicals and sitemaps from day one.
    * Tooling Breakdown: Martin and John share their experiences with AI Studio, Gemini CLI, Firebase, and GitHub.
    * Testing with AI Agents: How to use AI to remote control browsers (like Chromium) for automated testing. Chapters
    00:00 – Intro: What exactly is "Vibe Coding"?
    01:32 – Martin's experiment with AI Studio and client-side JS.
    03:30 – The "English as a Programming Language" allure.
    06:00 – Why the AI makes assumptions (and why that's dangerous).
    08:51 – "Sprinkling SEO" vs. Building for SEO from the start.
    12:40 – Can AI test itself? Using browser agents for QA.
    20:27 – The technical debt of AI: Refactoring and maintainability.
    25:42 – Moving to the terminal: Gemini CLI & Cloud Code.
    31:34 – Using AI to skip the setup work. Resources Mentioned:
    * Google AI Studio
    * Firebase Hosting
    * Gemini CLI / Cloud Code
    * GitHub Actions for CI/CD What's your experience with Vibe Coding? Let us know in the comments! Episode transcript → https://goo.gle/sotr110-transcript  Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  #SOTRpodcast #SEO #GoogleSearch Speakers: Martin Splitt, John Mueller]]>    226b6dd6-064f-46b1-8512-21f0dc025af7Thu, 07 May 2026 12:55:00 +0000Musonera Jean ClaudeIn this episode of Search Off the Record, Martin Splitt and John Mueller from Google's Search Relations team dive deep into the world of AI-assisted development. They explore the reality of "Vibe Coding", the process of building apps and websites... * What is Vibe Coding? Understanding the shift from writing syntax to "talking" to your IDE.
    * The Developer's Trap: Why you still need technical knowledge (like linters, deployment scripts, and GitHub Actions) to prevent AI from breaking your project.
    * SEO & AI Architecture: Why you can't just "add SEO" at the end—and how to guide AI to build with canonicals and sitemaps from day one.
    * Tooling Breakdown: Martin and John share their experiences with AI Studio, Gemini CLI, Firebase, and GitHub.
    * Testing with AI Agents: How to use AI to remote control browsers (like Chromium) for automated testing. Chapters
    00:00 – Intro: What exactly is "Vibe Coding"?
    01:32 – Martin's experiment with AI Studio and client-side JS.
    03:30 – The "English as a Programming Language" allure.
    06:00 – Why the AI makes assumptions (and why that's dangerous).
    08:51 – "Sprinkling SEO" vs. Building for SEO from the start.
    12:40 – Can AI test itself? Using browser agents for QA.
    20:27 – The technical debt of AI: Refactoring and maintainability.
    25:42 – Moving to the terminal: Gemini CLI & Cloud Code.
    31:34 – Using AI to skip the setup work. Resources Mentioned:
    * Google AI Studio
    * Firebase Hosting
    * Gemini CLI / Cloud Code
    * GitHub Actions for CI/CD What's your experience with Vibe Coding? Let us know in the comments! Episode transcript → https://goo.gle/sotr110-transcript  Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  #SOTRpodcast #SEO #GoogleSearch Speakers: Martin Splitt, John Mueller]]>    2036falsefull    How AI Is Changing Google Search and SEOhttps://www.spreaker.com/episode/how-ai-is-changing-google-search-and-seo--71810979https://goo.gle/sotr109-transcript Listen to more Search Off the Record → https://goo.gle/sotr-yt   Subscribe to Google Search Channel → https://goo.gle/SearchCentral  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  #SOTRpodcast #SEO #GoogleSearch Speakers: Martin Splitt, Nikola Todorovic]]>8ef748d4-13a7-4519-9d37-180ec7e3661bFri, 01 May 2026 09:25:00 +0000Musonera Jean ClaudeIn this episode of Search Off the Record, Martin speaks with Nikola Todorovic (director of Software Engineering at Google Search) about how AI is changing Google Search. They discuss the evolution from traditional search to AI Overviews and AI Mode,...https://goo.gle/sotr109-transcript Listen to more Search Off the Record → https://goo.gle/sotr-yt   Subscribe to Google Search Channel → https://goo.gle/SearchCentral  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  #SOTRpodcast #SEO #GoogleSearch Speakers: Martin Splitt, Nikola Todorovic]]>1990falsefullAnalysing Robots.txt at scale with HTTP Archive and BigQueryhttps://www.spreaker.com/episode/analysing-robots-txt-at-scale-with-http-archive-and-bigquery--71590462 Robotstxt custom metric for the HTTP Archive → 
    https://github.com/HTTPArchive/custom-metrics/pull/191
    robots.txt parser change → https://github.com/google/robotstxt/commit/4af32e54b715442bb04cd0470e99192f0ffb9792#commitcomment-178586774 Episode transcript → https://goo.gle/sotr108-transcript
    Listen to more Search Off the Record → https://goo.gle/sotr-yt  
    Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  #SOTRpodcast #SEO #GoogleSearch Speakers: Martin Splitt, Gary Illyes]]>    c5ee8b72-1e5a-4f13-8624-ca0398651f16Thu, 23 Apr 2026 14:01:00 +0000Musonera Jean ClaudeIn this episode of Search Off the Record, Martin and Gary turn a simple robots.txt question into a data‑driven deep dive using HTTP Archive, WebPageTest, custom JavaScript metrics, and BigQuery. They explore how millions of real robots.txt files are... Robotstxt custom metric for the HTTP Archive → 
    https://github.com/HTTPArchive/custom-metrics/pull/191
    robots.txt parser change → https://github.com/google/robotstxt/commit/4af32e54b715442bb04cd0470e99192f0ffb9792#commitcomment-178586774 Episode transcript → https://goo.gle/sotr108-transcript
    Listen to more Search Off the Record → https://goo.gle/sotr-yt  
    Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  #SOTRpodcast #SEO #GoogleSearch Speakers: Martin Splitt, Gary Illyes]]>    1660falsefull    Are websites getting "fat"? Page weight, HTML size & Googlebot limits explainedhttps://www.spreaker.com/episode/are-websites-getting-fat-page-weight-html-size-googlebot-limits-explained--70995873 ​Web Almanac → https://almanac.httparchive.org/en/2025/
    HTML living standard → https://html.spec.whatwg.org/multipage/
    How page speed helps with conversions → 
    https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/mobile-page-speed-data/  Episode transcript → https://goo.gle/sotr106-transcript Listen to more Search Off the Record → https://goo.gle/sotr-yt  Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  #SOTRpodcast #SEO #GoogleSearch Speakers: Martin Splitt, Gary Illyes    ]]>    75bafcf9-6bb1-4a52-9854-5df34e6f5f00Mon, 30 Mar 2026 11:59:00 +0000Musonera Jean ClaudeIn this episode of Search Off the Record, Gary and Martin dig into what "page size" and "page weight" actually mean for developers, users, and search engines. They discuss exploding web page sizes: median mobile homepages hit 2.3 MB in 2025 Web... ​Web Almanac → https://almanac.httparchive.org/en/2025/
    HTML living standard → https://html.spec.whatwg.org/multipage/
    How page speed helps with conversions → 
    https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/mobile-page-speed-data/  Episode transcript → https://goo.gle/sotr106-transcript Listen to more Search Off the Record → https://goo.gle/sotr-yt  Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  #SOTRpodcast #SEO #GoogleSearch Speakers: Martin Splitt, Gary Illyes    ]]>    1932falsefull    Google crawlers behind the sceneshttps://www.spreaker.com/episode/google-crawlers-behind-the-scenes--70610034 They cover why "Googlebot" is a misnomer and how it relates to a central crawling software-as-a-service used by many Google products​, how crawl behavior is controlled centrally to avoid overwhelming sites (throttling, handling 503s, and "don't break the internet" safeguards)​ and more!
    If you build for the web, work on SEO, or just want a more accurate mental model of how Google crawls pages, this behind‑the‑scenes discussion is for you. Resources:
    ​Crawlers → https://developer.google.com/crawlers  Episode transcript → https://goo.gle/sotr107-transcript  Listen to more Search Off the Record → https://goo.gle/sotr-yt   Subscribe to Google Search Channel → https://goo.gle/SearchCentral  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  #SOTRpodcast #SEO #GoogleSearch Speakers: Martin Splitt, Gary Illyes]]>    7adf47fa-58c4-47f7-8f73-274e5e0b54dbThu, 12 Mar 2026 15:07:00 +0000Musonera Jean ClaudeDevelopers often talk about Googlebot as if it were a single program you could just run as "googlebot.exe", but that is not how Google's crawling actually works. In this episode of Search Off the Record, Martin and Gary from the Search Relations team... They cover why "Googlebot" is a misnomer and how it relates to a central crawling software-as-a-service used by many Google products​, how crawl behavior is controlled centrally to avoid overwhelming sites (throttling, handling 503s, and "don't break the internet" safeguards)​ and more!
    If you build for the web, work on SEO, or just want a more accurate mental model of how Google crawls pages, this behind‑the‑scenes discussion is for you. Resources:
    ​Crawlers → https://developer.google.com/crawlers  Episode transcript → https://goo.gle/sotr107-transcript  Listen to more Search Off the Record → https://goo.gle/sotr-yt   Subscribe to Google Search Channel → https://goo.gle/SearchCentral  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  #SOTRpodcast #SEO #GoogleSearch Speakers: Martin Splitt, Gary Illyes]]>    1507falsefull    How Browsers Really Parse HTML (and What That Means for SEO)https://www.spreaker.com/episode/how-browsers-really-parse-html-and-what-that-means-for-seo--70306000 Resources: HTML Living Standard → https://html.spec.whatwg.org/ Episode transcript → https://goo.gle/sotr105-transcript
    Listen to more Search Off the Record → https://goo.gle/sotr-yt  Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  #SOTRpodcast #SEO #GoogleSearch Speakers: Martin Splitt, Gary Illyes]]>    195e2330-5e50-4196-a6a3-85cf8b5b5197Thu, 26 Feb 2026 18:49:00 +0000Musonera Jean ClaudeMartin and Gary unpack how HTML parsing really works, why the HTML standard is so lenient, and how messy markup can silently break key SEO signals like hreflang and rel=canonical. They revisit validators and cross‑browser hacks from the Netscape/IE... Resources: HTML Living Standard → https://html.spec.whatwg.org/ Episode transcript → https://goo.gle/sotr105-transcript
    Listen to more Search Off the Record → https://goo.gle/sotr-yt  Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  #SOTRpodcast #SEO #GoogleSearch Speakers: Martin Splitt, Gary Illyes]]>    1952falsefull    Do You Still Need a Website in 2026?https://www.spreaker.com/episode/do-you-still-need-a-website-in-2026--70024268https://goo.gle/sotr103-transcript Listen to more Search Off the Record → https://goo.gle/sotr-yt  Subscribe to Google Search Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  #SOTRpodcast #SEO #GoogleSearch Speakers: Martin Splitt, Gary Illyes]]>6e81539f-3b6d-4ee8-a5e3-39d909c4e519Thu, 12 Feb 2026 20:42:00 +0000Musonera Jean ClaudeIn this episode of Search Off the Record, Martin and Gary from the Google Search Relations team tackle a deceptively simple question: do you still need a website in 2026? Starting from the recurring industry claim that "the web is dead," they explore...https://goo.gle/sotr103-transcript Listen to more Search Off the Record → https://goo.gle/sotr-yt  Subscribe to Google Search Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  #SOTRpodcast #SEO #GoogleSearch Speakers: Martin Splitt, Gary Illyes]]>1707falsefullCrawling Challenges: What the 2025 Year-End Report Tells Us.https://www.spreaker.com/episode/crawling-challenges-what-the-2025-year-end-report-tells-us--69758082 https://developers.google.com/search/docs/crawling-indexing/url-structure   Crawling December: Faceted navigation → https://developers.google.com/search/blog/2024/12/crawling-december-faceted-nav   Xkcd (programmer humor) → https://xkcd.com/327/     ]]>b04b7634-bbe7-44c7-a683-ee65783c7497Tue, 03 Feb 2026 09:54:00 +0000Musonera Jean Claude​Join Martin and Gary as they dive into Search Off the Record's Episode 103, unpacking the 2025 Year-End report on crawling issues. Discover fascinating insights on faceted navigation, action parameters, irrelevant parameters and more, highlighting... https://developers.google.com/search/docs/crawling-indexing/url-structure   Crawling December: Faceted navigation → https://developers.google.com/search/blog/2024/12/crawling-december-faceted-nav   Xkcd (programmer humor) → https://xkcd.com/327/     ]]>1665falsefullSEO, AIO, GEO, your site, & third-party support to optimize for LLMshttps://www.spreaker.com/episode/seo-aio-geo-your-site-third-party-support-to-optimize-for-llms--69354108 Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO #GoogleSearch]]>a3ebfbec-7467-4d07-89fb-a7b88091b73cThu, 08 Jan 2026 13:06:00 +0000Musonera Jean ClaudeIn this episode, John Mueller and Danny Sullivan continue their conversation about the changing landscape of Search. They discuss the practicalities of hiring an SEO professional in the age of AI: Do you really need one? How do you evaluate them?... Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO #GoogleSearch]]>1569false102fullThoughts on SEO & SEO for AI, part 1https://www.spreaker.com/episode/thoughts-on-seo-seo-for-ai-part-1--69097461https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  ]]>83c7f005-f74f-457b-8b79-c7cdbc9ff403Wed, 17 Dec 2025 14:07:00 +0000Musonera Jean ClaudeIn this episode, John Mueller and Danny Sullivan talk about SEO and the new kids on the block: AIO, GEO and others. Danny shares how these things interact with each other and what he thinks website owners should look for in their content creation and...https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  ]]>2278falsefullHow Search Off the Record tackles SEO and web developmenthttps://www.spreaker.com/episode/how-search-off-the-record-tackles-seo-and-web-development--68349196 0:00 - Welcome and 100th Episode Intro
    2:21 - Lizzi's favorite: SEO starter guide readings
    3:01 - Gary on Mobile-First Indexing Importance
    3:39 - Revamping the SEO starter guide
    5:13 - Meta tags and Google's indexing system
    9:11 - Cherry's use of podcasts for work
    12:09 - Deep dive into caffeine indexing
    13:59 - The mechanics of data conversion in caffeine
    16:12 - John's favorite: The magic of Google Doodles
    23:30 - JavaScript ccoping and hoisting
    25:47 - Optimizing documentation traffic 
    29:29 - Conclusion: 100 Episodes of Search Off the Record
    Listen to more Search Off the Record → https://goo.gle/sotr-yt
    Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speaker: Martin Splitt, John Mueller, Cherry Sireetorn Prommawin
    Products Mentioned: Search Console]]>    48a75838-2ac7-4e61-8300-ce5f65139e64Thu, 30 Oct 2025 13:00:00 +0000Musonera Jean ClaudeCelebrate the 100th episode of Search Off the Record with Martin, Lizzi, Cherry, John and Gary as they revisit memorable moments, touching on a bunch of topics. This special episode touches on Google's mobile-first indexing, the intricacies of the... 0:00 - Welcome and 100th Episode Intro
    2:21 - Lizzi's favorite: SEO starter guide readings
    3:01 - Gary on Mobile-First Indexing Importance
    3:39 - Revamping the SEO starter guide
    5:13 - Meta tags and Google's indexing system
    9:11 - Cherry's use of podcasts for work
    12:09 - Deep dive into caffeine indexing
    13:59 - The mechanics of data conversion in caffeine
    16:12 - John's favorite: The magic of Google Doodles
    23:30 - JavaScript ccoping and hoisting
    25:47 - Optimizing documentation traffic 
    29:29 - Conclusion: 100 Episodes of Search Off the Record
    Listen to more Search Off the Record → https://goo.gle/sotr-yt
    Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speaker: Martin Splitt, John Mueller, Cherry Sireetorn Prommawin
    Products Mentioned: Search Console]]>    1855false1100full    Optimizing login-page content for Google Searchhttps://www.spreaker.com/episode/optimizing-login-page-content-for-google-search--67630623https://goo.gle/sotr099-transcript  Chapters: 
    0:00 - Intro 
    0:09 - Navigating SEO for login and paywalled content
    2:01 - How Google indexes restricted content
    10:51 - Strategies for controlling content visibility
    20:54 - Testing and optimizing your site for Search Listen to more Search Off the Record → https://goo.gle/sotr-yt
    Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speaker: Martin Splitt, John Mueller 
    Products Mentioned: Search Console]]>    b54be4f9-a49a-4ab7-b227-05d7c6b7d9e7Thu, 04 Sep 2025 10:00:00 +0000Musonera Jean ClaudeExplore critical aspects of search engine optimization for web content that lives behind a login or paywall. In this episode, Martin and John cover how Googlebot interacts with these pages, the role of paywall structured data, and methods to prevent...https://goo.gle/sotr099-transcript  Chapters: 
    0:00 - Intro 
    0:09 - Navigating SEO for login and paywalled content
    2:01 - How Google indexes restricted content
    10:51 - Strategies for controlling content visibility
    20:54 - Testing and optimizing your site for Search Listen to more Search Off the Record → https://goo.gle/sotr-yt
    Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speaker: Martin Splitt, John Mueller 
    Products Mentioned: Search Console]]>    1584ct: aig; ;,gds:yes;,pr_pr: search relations;,purpose: learn;,video type:podcast;false199full    Lazy loading demystifiedhttps://www.spreaker.com/episode/lazy-loading-demystified--67467937 0:00 - Introduction 
    0:43 - What is lazy loading? 
    1:57 - HTTP chunking 
    3:13 - Primary drivers behind lazy loading 
    6:19 - Why not default lazy load all images? 
    8:29 - Lazy loading and SEO 
    8:39 - Impact to Core Web Vitals 
    9:17 - Largest contentful paint 
    9:58 - Affecting indexing and ranking 
    11:30 - Custom libraries for lazy loading
    14:17 - How to recognize a problem
    15:25 - Practical point of view 
    16:52 - Infinite scroll vs. lazy loading 
    19:31 - Lazy loading videos 
    20:51 - Small images and decorative images 
    23:16 - Where to chat about lazy loading images 
    23:55 - Outro 
    Listen to more Search Off the Record → https://goo.gle/sotr-yt
    Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speaker: Martin Splitt, John Muelle, Martin Splitt
    Products Mentioned: Search Console]]>    4fbd4ad7-6b1b-43dd-991e-1197ae19be28Thu, 21 Aug 2025 13:00:00 +0000Musonera Jean ClaudeOptimize your website's performance with lazy loading techniques. In this episode, John Mueller  and Martin Splitt discuss lazy loading, and its SEO implications. Find out how lazy loading affects indexing, ranking, and Core Web Vitals. Whether you're... 0:00 - Introduction 
    0:43 - What is lazy loading? 
    1:57 - HTTP chunking 
    3:13 - Primary drivers behind lazy loading 
    6:19 - Why not default lazy load all images? 
    8:29 - Lazy loading and SEO 
    8:39 - Impact to Core Web Vitals 
    9:17 - Largest contentful paint 
    9:58 - Affecting indexing and ranking 
    11:30 - Custom libraries for lazy loading
    14:17 - How to recognize a problem
    15:25 - Practical point of view 
    16:52 - Infinite scroll vs. lazy loading 
    19:31 - Lazy loading videos 
    20:51 - Small images and decorative images 
    23:16 - Where to chat about lazy loading images 
    23:55 - Outro 
    Listen to more Search Off the Record → https://goo.gle/sotr-yt
    Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speaker: Martin Splitt, John Muelle, Martin Splitt
    Products Mentioned: Search Console]]>    1471ct: aig; ;,gds:yes;,pr_pr: search relations;,purpose: learn;,video type:podcast;false198full    SEO for photographers: websites, social media, and Google Searchhttps://www.spreaker.com/episode/seo-for-photographers-websites-social-media-and-google-search--67286478https://goo.gle/sotr097-transcript  Chapters:  0:00 - Intro
    0:37 - The Expert?!
    3:10 - Why do photographers need websites?
    5:39 - Stock Photography and SEO
    14:53-  Branding and Search
    18:21 - Setting up Search Console
    21:12 - Web pages and Social Media for your photos.
    23:27 - Image Landing Pages
    24:52 - Image Optimization
    28:38 - Photography and Generative AI Listen to more Search Off the Record → https://goo.gle/sotr-yt
    Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speaker: Martin Splitt, John Mueller
    Products Mentioned: Search Console]]>    d1533f42-fb8c-48e1-8e94-1fa188a22342Thu, 07 Aug 2025 16:00:00 +0000Musonera Jean ClaudeIn this episode of Search Off The Record, John and Martin explore the intersection of SEO and photography. Is a website essential for photographers, or is social media enough? Martin, a technical SEO expert and photography enthusiast, dives into the...https://goo.gle/sotr097-transcript  Chapters:  0:00 - Intro
    0:37 - The Expert?!
    3:10 - Why do photographers need websites?
    5:39 - Stock Photography and SEO
    14:53-  Branding and Search
    18:21 - Setting up Search Console
    21:12 - Web pages and Social Media for your photos.
    23:27 - Image Landing Pages
    24:52 - Image Optimization
    28:38 - Photography and Generative AI Listen to more Search Off the Record → https://goo.gle/sotr-yt
    Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speaker: Martin Splitt, John Mueller
    Products Mentioned: Search Console]]>    1878ct: aig; ;,gds:yes;,pr_pr: search relations;,purpose: learn;,video type:devbyte;false197full    How does CSS affect SEO?https://www.spreaker.com/episode/how-does-css-affect-seo--67098036https://goo.gle/sotr096-transcript  Chapters: 0:00 - Introduction
    0:56 - What is CSS?
    1:37 - CSS file crawlability
    3:52 - CSS flexibility and power
    4:55 - Website and CSS growth
    5:43 - CSS file size
    9:15 - CSS class names and SEO
    10:51 - Important CSS concepts
    11:27 - CSS specificity
    14:24 - Pseudo classes and pseudo elements
    20:56 - Stop using before and after
    22:47 - Viewport height
    27:11 - Hiding things and background colours
    28:05 - CSS images
    35:55 - CSS for SEO
    37:16 - Outro Listen to more Search Off the Record → https://goo.gle/sotr-yt
    Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speaker: Martin Splitt, John Mueller Products Mentioned: Search Console]]>    2b6d1cac-64a7-4cc5-b772-52e2a8de5ea8Thu, 24 Jul 2025 10:00:00 +0000Musonera Jean ClaudeMartin and John dive into the world of CSS and explore its connection to SEO. Discover why CSS files matter for SEO, how modern CSS frameworks impact pages, and the SEO implications of CSS class names and pseudo elements. Moreover, learn practical...https://goo.gle/sotr096-transcript  Chapters: 0:00 - Introduction
    0:56 - What is CSS?
    1:37 - CSS file crawlability
    3:52 - CSS flexibility and power
    4:55 - Website and CSS growth
    5:43 - CSS file size
    9:15 - CSS class names and SEO
    10:51 - Important CSS concepts
    11:27 - CSS specificity
    14:24 - Pseudo classes and pseudo elements
    20:56 - Stop using before and after
    22:47 - Viewport height
    27:11 - Hiding things and background colours
    28:05 - CSS images
    35:55 - CSS for SEO
    37:16 - Outro Listen to more Search Off the Record → https://goo.gle/sotr-yt
    Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speaker: Martin Splitt, John Mueller Products Mentioned: Search Console]]>    2281ct: ; ;,gds:yes;,pr_pr: search relations;,purpose: learn;,video type:devbyte;false196full    SEO for small businesseshttps://www.spreaker.com/episode/seo-for-small-businesses--66929325 0:35 - SEO Starter Guide
    0:58 - Defining Your Website Goals & Customer Focus
    2:51 - Food Truck Example
    4:20 - Understanding Your Customers & Search Intent
    6:21- Content Strategy: What Should You Write About?
    7:06 - Technical Foundation Check: Is Your Site Okay?
    7:54 - Website Name Searching
    9:46 - CMS
    10:03-  How to Approach Content Creation
    11:52 - Getting Customer Feedback & Keyword Research
    13:33 - How Serious Is My Goal
    13:33: - How To Measure SEO Impact
    14:30 - Monitoring Website Changes: Search Console & Analytics
    16:03 - How Long Changes Take
    17:41 - Staging Sites Vs Live Sites
    18:44 - When to Hire an SEO Expert or Agency
    21:14 - Red Flags SEO Promises
    21:14 - Resources Mentioned
    23:52 - How Long Does SEO Take
    26:23 - AI and SEO
    28:30 - Outro Listen to more Search Off the Record → https://goo.gle/sotr-yt

    Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speaker: Martin Splitt, Gary Illyes Products Mentioned: Search Console,]]>    3f2419bd-70fe-470d-a47d-6324ee60a13dThu, 10 Jul 2025 16:00:00 +0000Musonera Jean ClaudeAre you a developer or small business owner struggling with Search Engine Optimization (SEO)? In this episode of Search Off the Record, Google Search Advocates John Mueller and Martin Splitt break down the essentials of SEO for small businesses. Learn... 0:35 - SEO Starter Guide
    0:58 - Defining Your Website Goals & Customer Focus
    2:51 - Food Truck Example
    4:20 - Understanding Your Customers & Search Intent
    6:21- Content Strategy: What Should You Write About?
    7:06 - Technical Foundation Check: Is Your Site Okay?
    7:54 - Website Name Searching
    9:46 - CMS
    10:03-  How to Approach Content Creation
    11:52 - Getting Customer Feedback & Keyword Research
    13:33 - How Serious Is My Goal
    13:33: - How To Measure SEO Impact
    14:30 - Monitoring Website Changes: Search Console & Analytics
    16:03 - How Long Changes Take
    17:41 - Staging Sites Vs Live Sites
    18:44 - When to Hire an SEO Expert or Agency
    21:14 - Red Flags SEO Promises
    21:14 - Resources Mentioned
    23:52 - How Long Does SEO Take
    26:23 - AI and SEO
    28:30 - Outro Listen to more Search Off the Record → https://goo.gle/sotr-yt

    Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speaker: Martin Splitt, Gary Illyes Products Mentioned: Search Console,]]>    1774ct: ; ;,gds:yes;,pr_pr: search relations;,purpose: learn;,video type:devbyte;false195full    Demystifying SEO for developershttps://www.spreaker.com/episode/demystifying-seo-for-developers--66755009https://goo.gle/sotr094-transcript Chapters:
    0:00 - Intro to SEO misconceptions
    0:15 - Why developers should care about SEO?
    0:59 - Technical vs non-technical SEO
    4:38 - The importance of naming things
    6:03 - Title and Meta Description
    7:31 - Is bad Html bad for SEO?
    12:43 - Core Web Vitals
    17:22 - Javascript SEO
    27:00 - Google APIs and SEO
    27:42 - Google Search algorithm
    31:32 - What about Html comments?
    31:58 - Themes and SEO
    32:13 - How to reach out to Martin
    32:57 - Wrap up Listen to more Search Off the Record → https://goo.gle/sotr-yt
    Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speaker: Martin Splitt, Gary Illyes
    Products Mentioned: Search Console,]]>    42d5fb63-40b8-4b29-9830-5dbc83e56806Thu, 26 Jun 2025 10:00:00 +0000Musonera Jean ClaudeDevelopers often have misconceptions about SEO. In this episode of Search Off the Record, John Mueller and Martin Splitt clarify what matters and what doesn't. They cover areas including: Optimizing themes for SEO, The indexing API, and common HTML...https://goo.gle/sotr094-transcript Chapters:
    0:00 - Intro to SEO misconceptions
    0:15 - Why developers should care about SEO?
    0:59 - Technical vs non-technical SEO
    4:38 - The importance of naming things
    6:03 - Title and Meta Description
    7:31 - Is bad Html bad for SEO?
    12:43 - Core Web Vitals
    17:22 - Javascript SEO
    27:00 - Google APIs and SEO
    27:42 - Google Search algorithm
    31:32 - What about Html comments?
    31:58 - Themes and SEO
    32:13 - How to reach out to Martin
    32:57 - Wrap up Listen to more Search Off the Record → https://goo.gle/sotr-yt
    Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speaker: Martin Splitt, Gary Illyes
    Products Mentioned: Search Console,]]>    2003ct: ; ;,gds:yes;,pr_pr: search relations;,purpose: learn;,video type:devbyte;false194full    What SEOs should know about devshttps://www.spreaker.com/episode/what-seos-should-know-about-devs--66534231 Episode 93 transcript→https://goo.gle/sotr093-transcript  Chapters:
    0:00 – Intro & Setup
    1:30 – Life at Google
    3:30 – Speaking to Developers
    6:30 – Early Speaking Days
    10:00 – SEOs vs Devs
    14:00 – Should SEOs Code?
    19:00 – Context is Everything
    23:30 – Clearer SEO Advice
    26:30 – Why No Slides
    29:00 – Wrap Up Chat Listen to more Search Off the Record → https://goo.gle/sotr-yt
    Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speaker: Martin Splitt, Gary Illyes
    Products Mentioned: Search ]]>    a773497e-bd1e-490d-bf0d-fe9a0f817c63Thu, 12 Jun 2025 16:00:00 +0000Musonera Jean ClaudeIn this candid episode of Search Off the Record, Gary Illyes and Martin Splitt from the Google Search team peel back the curtain to reveal a more human side of their work and challenges. Instead of diving deep into technical concepts, they reflect on... Episode 93 transcript→https://goo.gle/sotr093-transcript  Chapters:
    0:00 – Intro & Setup
    1:30 – Life at Google
    3:30 – Speaking to Developers
    6:30 – Early Speaking Days
    10:00 – SEOs vs Devs
    14:00 – Should SEOs Code?
    19:00 – Context is Everything
    23:30 – Clearer SEO Advice
    26:30 – Why No Slides
    29:00 – Wrap Up Chat Listen to more Search Off the Record → https://goo.gle/sotr-yt
    Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speaker: Martin Splitt, Gary Illyes
    Products Mentioned: Search ]]>    1873ct: ; ;,gds:n/a;,pr_pr: search relations;,purpose: learn;,video type:podcast;false193full    How Googlebot Crawls the Webhttps://www.spreaker.com/episode/how-googlebot-crawls-the-web--66326722https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast #SEO #SearchOfTheRecord   Speakers: Martin Splitt, Gary Illyes Products Mentioned: Googlebotl, Gemma, Google AI]]>4363bd40-6863-442b-ad05-a2b314cbc1c0Thu, 29 May 2025 13:00:00 +0000Musonera Jean ClaudeIn this episode of Search Off the Record, Martin and Gary from the Google Search Relations team take a deep dive into how Googlebot and web crawling work—past, present, and future. Through their humorous and thoughtful conversation, they explore how...https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast #SEO #SearchOfTheRecord   Speakers: Martin Splitt, Gary Illyes Products Mentioned: Googlebotl, Gemma, Google AI]]>1961ct: ; ;,gds:yes;,pr_pr: search relations;,purpose: learn;,video type:podcast;false192fullDebugging the Internet: HTTP, TCP, and Youhttps://www.spreaker.com/episode/debugging-the-internet-http-tcp-and-you--66098704https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO #Http Speakers: Lizzi Sassman, John Mueller, Martin Splitt, Gary Illyes Products Mentioned: Search Console - General  ]]>7d35d90c-39aa-41c4-8baa-fb61395f7e6eThu, 15 May 2025 10:00:00 +0000Musonera Jean ClaudeIn this episode of Search Off the Record, Gary Illyes and Martin Splitt from the Google Search team dive deep into the foundations of how the web works—specifically HTTP, TCP, UDP, and newer technologies like QUIC and HTTP/3. The two reflect on how...https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO #Http Speakers: Lizzi Sassman, John Mueller, Martin Splitt, Gary Illyes Products Mentioned: Search Console - General  ]]>2005gds:yes;,pr_pr: search relations;,purpose: explore;,type: sotr: post-produced videfalse191fullLaunching Search Central Live Deep Divehttps://www.spreaker.com/episode/launching-search-central-live-deep-dive--65824772https://goo.gle/sotr090-transcript   Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral]]>1c256924-d7ed-4bce-ab47-e16b6f69c386Thu, 01 May 2025 13:00:00 +0000Musonera Jean ClaudeIn this episode of Search Off the Record, Google's Martin Splitt, Cherry, and Gary Illyes discuss the exciting expansion of Search Central Live with the introduction of Search Central Live Deep Dive. They share the history of Search Central events,...https://goo.gle/sotr090-transcript   Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral]]>2151false190fullHow are web standards made?https://www.spreaker.com/episode/how-are-web-standards-made--65613350https://goo.gle/sotr089-transcript    Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast #SEO   Speakers: Lizzi Sassman, John Mueller, Martin Splitt, Gary Illyes
    Products Mentioned: Search Console - General  ]]>    b7df2fcc-d116-4636-8086-6f4cb0ce978eThu, 17 Apr 2025 16:00:00 +0000Musonera Jean ClaudeEver wondered how web standards are made? Martin and Gary from Google Search take you behind the scenes of the internet's governing bodies. From the IETF to the W3C, learn about the consensus-driven processes that shape the web. Find out why these...https://goo.gle/sotr089-transcript    Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast #SEO   Speakers: Lizzi Sassman, John Mueller, Martin Splitt, Gary Illyes
    Products Mentioned: Search Console - General  ]]>    2696false189full    Wrapping up 2024https://www.spreaker.com/episode/wrapping-up-2024--63520728https://goo.gle/sotr088-transcript Encoding + Googlebot → https://goo.gle/4iZEKXO   Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>5b65beb6-c64b-4b1c-b281-3ceb910f989fMon, 30 Dec 2024 21:23:00 +0000Musonera Jean ClaudeAs 2024 comes to a close, we're reflecting on what SEO things happened this year. Listen along as we chat about what we learned from going to events, the importance of understanding how AI works, and whether everything will be replaced with...https://goo.gle/sotr088-transcript Encoding + Googlebot → https://goo.gle/4iZEKXO   Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>2272false188fullHandling Dupes - Same Same or Different?https://www.spreaker.com/episode/handling-dupes-same-same-or-different--63166811https://goo.gle/sotr087-transcript   Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast  #SEO   Speakers: Allan Scott, John Mueller, Martin Splitt Products Mentioned: Search Console - General]]>49350f8b-8a72-49b3-a588-3852a0d7d9a5Thu, 05 Dec 2024 14:00:00 +0000Musonera Jean ClaudeIn this episode of Search Off the Record, John and Martin talk to Allan Scott from the Google Search team that handles duplicate content. They explore how Google Search deals with duplicated content, clustering, and canonicalization.   Resources:...https://goo.gle/sotr087-transcript   Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast  #SEO   Speakers: Allan Scott, John Mueller, Martin Splitt Products Mentioned: Search Console - General]]>1950false187fullA discussion of UX for SEOhttps://www.spreaker.com/episode/a-discussion-of-ux-for-seo--62955283https://goo.gle/sotr086-transcript Rio on X/Twitter  → https://goo.gle/4eAOjJz Rio on LinkedIn → https://goo.gle/3OnaHuY    Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>606ed0f8-c360-4860-8ee9-1a2b2b778375Thu, 21 Nov 2024 14:00:00 +0000Musonera Jean ClaudeIn this episode of Search Off the Record, Lizzi and John are joined by Rio Ichikawa, a product manager working on UX, CRO, and SEO, to discuss the intersection of SEO and UX. They explore how user experience impacts SEO, emphasizing the shared goals...https://goo.gle/sotr086-transcript Rio on X/Twitter  → https://goo.gle/4eAOjJz Rio on LinkedIn → https://goo.gle/3OnaHuY    Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>1911false186fullUnderstanding how users experience your websitehttps://www.spreaker.com/episode/understanding-how-users-experience-your-website--62568975https://goo.gle/sotr085-transcript Nielsen Norman Group → https://goo.gle/3YI3xrq List of UXR methods  → https://goo.gle/40sI6Ma Iva on LinkedIn → https://goo.gle/3A7Te6E   Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>bf09fd62-1b74-4184-a904-c2f259d4750cThu, 31 Oct 2024 13:00:00 +0000Musonera Jean ClaudeSometimes talking to your users is the best way to figure out why that pesky bounce rate is high. But how do you actually do that, especially if you're on a budget?   In this episode of Search Off the Record, we're learning all about user experience...https://goo.gle/sotr085-transcript Nielsen Norman Group → https://goo.gle/3YI3xrq List of UXR methods  → https://goo.gle/40sI6Ma Iva on LinkedIn → https://goo.gle/3A7Te6E   Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>2230false185fullDesigning Google Doodles and delightful experienceshttps://www.spreaker.com/episode/designing-google-doodles-and-delightful-experiences--62398585https://goo.gle/sotr084-transcript Jessica Yu on LinkedIn  → https://goo.gle/3BKgSq1 Momo's first appearance → https://goo.gle/3UbGgeC Submitting an idea for the Google Doodle → https://goo.gle/3A04stC AVIF is now supported by Google → https://goo.gle/3NrwhhK   Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>ddde0b87-a87c-4f47-b3b3-57d92a284df2Thu, 17 Oct 2024 13:00:00 +0000Musonera Jean ClaudeWhat does recursion, Weather Frog, and Momo the Magic Cat have in common?   In this episode of SOTR, Lizzi and John go behind the scenes of a Google Doodle with Jessica Yu, the lead for Doodles and delight on Google Search, about designing experiences...https://goo.gle/sotr084-transcript Jessica Yu on LinkedIn  → https://goo.gle/3BKgSq1 Momo's first appearance → https://goo.gle/3UbGgeC Submitting an idea for the Google Doodle → https://goo.gle/3A04stC AVIF is now supported by Google → https://goo.gle/3NrwhhK   Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>1860false184fullGoogle Search Reliabilityhttps://www.spreaker.com/episode/google-search-reliability--62209631https://goo.gle/sotr083 SRE handbook → https://goo.gle/3XSbVUF David on LinkedIn → https://goo.gle/3XQKavR Ben on LinkedIn → https://goo.gle/4ewAkEX   Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>5742990b-f6fe-4c43-9f73-76936f0ae666Thu, 03 Oct 2024 13:00:00 +0000Musonera Jean ClaudeIn this episode of Search Off the Record, Ben Walton and David Yule from the Google Search Site Reliability Team (SRE) walk us through their day to day work, which surprisingly is not just about putting out fires! Learn what Search SREs really do, how...https://goo.gle/sotr083 SRE handbook → https://goo.gle/3XSbVUF David on LinkedIn → https://goo.gle/3XQKavR Ben on LinkedIn → https://goo.gle/4ewAkEX   Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>2200false183fullHow do I know if my SEO is doing a good job?https://www.spreaker.com/episode/how-do-i-know-if-my-seo-is-doing-a-good-job--62027652https://goo.gle/sotr082-transcript John's initial LinkedIn Post → https://goo.gle/3XNOqfI Erika Varangouli on LinkedIn → https://goo.gle/3ZukgiH Erika on X → https://goo.gle/3XXGBUR Do I Need an SEO? → https://goo.gle/4dabZUb SEO Starter Guide  → https://goo.gle/42alrmy   Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>bfab2628-9258-4d59-8bc5-efc8815e145fThu, 19 Sep 2024 13:00:00 +0000Musonera Jean ClaudeIt's been a few months since you hired an SEO; how can you tell if things are headed in the right direction?    In this episode of Search Off the Record, Lizzi and John interview Erika Varangouli, head of Branded Content at Riverside.fm, about all...https://goo.gle/sotr082-transcript John's initial LinkedIn Post → https://goo.gle/3XNOqfI Erika Varangouli on LinkedIn → https://goo.gle/3ZukgiH Erika on X → https://goo.gle/3XXGBUR Do I Need an SEO? → https://goo.gle/4dabZUb SEO Starter Guide  → https://goo.gle/42alrmy   Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>2237search engine optimization,seofalse182fullLet's talk shopping markuphttps://www.spreaker.com/episode/let-s-talk-shopping-markup--61273002https://goo.gle/sotr081-transcript Irina Tuduce on LinkedIn → https://goo.gle/3Xuiywf Product structured data → https://goo.gle/4eaPJus Feed spec in Merchant Center → https://goo.gle/3Tdl2MU How to set up Merchant Center account → https://goo.gle/4gcSPjq Merchant-level organization markup → https://goo.gle/47fvmd2 Schema.org community on GitHub → https://goo.gle/4e7A6E3 Variants in Google Search → https://goo.gle/4dU4BOc  Merchant Listings report in Search Console → https://goo.gle/47hlNuu    Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>97682301-5d56-4f5c-8634-fbf29859c4ccThu, 05 Sep 2024 13:00:00 +0000Musonera Jean ClaudeIn this episode of Search Off the Record, Irina Tuduce from the shopping team joins John Mueller and Lizzi Sassman to chat all things shopping data, from schema.org to feeds spec. Listen along as we chat about how shopping infrastructure gets its...https://goo.gle/sotr081-transcript Irina Tuduce on LinkedIn → https://goo.gle/3Xuiywf Product structured data → https://goo.gle/4eaPJus Feed spec in Merchant Center → https://goo.gle/3Tdl2MU How to set up Merchant Center account → https://goo.gle/4gcSPjq Merchant-level organization markup → https://goo.gle/47fvmd2 Schema.org community on GitHub → https://goo.gle/4e7A6E3 Variants in Google Search → https://goo.gle/4dU4BOc  Merchant Listings report in Search Console → https://goo.gle/47hlNuu    Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>1687false181fullWorking With Search Console APIhttps://www.spreaker.com/episode/working-with-search-console-api--61115307https://goo.gle/sotr080-transcript Mihai on X → https://goo.gle/4dUzL7I Mihai's tools → https://goo.gle/4dW3yNj Mihai's recap of the PE Summit → https://goo.gle/4cAKhQ4 Search Central Help Community → https://goo.gle/4dUzOAq Intro to Search Console API → https://goo.gle/3AzkJ8P]]>0951ee02-1603-4ff1-8e24-a1a4deaaae76Thu, 22 Aug 2024 13:00:00 +0000Musonera Jean ClaudeWe sat down with Mihai Aperghis, a Google Product Expert (PE) for Search, when he visited the Zurich office for the PE Summit this year. In this episode we talk about how he started his SEO agency, the tools he built, and his role as a Product Expert...https://goo.gle/sotr080-transcript Mihai on X → https://goo.gle/4dUzL7I Mihai's tools → https://goo.gle/4dW3yNj Mihai's recap of the PE Summit → https://goo.gle/4cAKhQ4 Search Central Help Community → https://goo.gle/4dUzOAq Intro to Search Console API → https://goo.gle/3AzkJ8P]]>1790false180fullCrawling smarter, not harderhttps://www.spreaker.com/episode/crawling-smarter-not-harder--60957103 Episode transcript → https://goo.gle/sotr079-transcript
    Gary's post on LinkedIn  → https://goo.gle/3YAT55q 
    Crawling episode with Dave Smart → https://goo.gle/3WShUsf 
    If-Modified-Since  → https://goo.gle/3ywXvja 
    About the IETF → https://goo.gle/3SGVVlo 
    Robots Exclusion Protocol → https://goo.gle/4dgmBSg 
    Proposal for new kind of chunked transfer  → https://goo.gle/3AgMF1c  Listen to more Search Off the Record → https://goo.gle/sotr-yt
    Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast]]>    b9efaaab-76f6-4c0d-82c0-d75f9f096308Thu, 08 Aug 2024 13:00:00 +0000Musonera Jean ClaudeIn this episode of SOTR, John Mueller, Lizzi Sassman, and Gary Illyes talk about misconceptions around crawl frequency and site quality, what's challenging about crawling the web nowadays, and how search engines could crawl more efficiently. ... Episode transcript → https://goo.gle/sotr079-transcript
    Gary's post on LinkedIn  → https://goo.gle/3YAT55q 
    Crawling episode with Dave Smart → https://goo.gle/3WShUsf 
    If-Modified-Since  → https://goo.gle/3ywXvja 
    About the IETF → https://goo.gle/3SGVVlo 
    Robots Exclusion Protocol → https://goo.gle/4dgmBSg 
    Proposal for new kind of chunked transfer  → https://goo.gle/3AgMF1c  Listen to more Search Off the Record → https://goo.gle/sotr-yt
    Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast]]>    2411false179full    Internationalization & hreflanghttps://www.spreaker.com/episode/internationalization-hreflang--60801316https://goo.gle/sotr078-transcript Docs for international and multilingual sites → https://goo.gle/3WtolAL How x-default can help you → https://goo.gle/3Y8AdKB Web Almanac hreflang usage in 2022  → https://goo.gle/4bKX2Hv Hreflang tags generator by Aleyda Solis → https://goo.gle/4bVRVEI Merkle Hreflang testing tool → https://goo.gle/3WaWbKj Hreflang Builder → https://goo.gle/4cW8fGi   Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast]]>bf0d12ee-cb76-424d-b8ff-2add2c448bc5Thu, 25 Jul 2024 13:00:00 +0000Musonera Jean ClaudeManaging websites that use different languages and serve different countries is no easy task. That's why Lizzi, Gary and Martin sat down to talk about all things internationalization, hreflang and what's making managing international, multi-language...https://goo.gle/sotr078-transcript Docs for international and multilingual sites → https://goo.gle/3WtolAL How x-default can help you → https://goo.gle/3Y8AdKB Web Almanac hreflang usage in 2022  → https://goo.gle/4bKX2Hv Hreflang tags generator by Aleyda Solis → https://goo.gle/4bVRVEI Merkle Hreflang testing tool → https://goo.gle/3WaWbKj Hreflang Builder → https://goo.gle/4cW8fGi   Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast]]>2310false78fullRendering JavaScript for Google Searchhttps://www.spreaker.com/episode/rendering-javascript-for-google-search--60663496https://goo.gle/sotr077-transcript JavaScript SEO basics → https://goo.gle/3W0XnjB Fixing search-related JavaScript issues → https://goo.gle/3S2bMdY Google I/O 2019 presentation → https://goo.gle/4bCdZ6M   Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast]]>9b64dd4e-a1d0-402f-88ac-2361e6d16ff1Thu, 11 Jul 2024 13:00:00 +0000Musonera Jean ClaudeIn this episode, Zoe Clifford from the rendering team joins Martin and John from Search Relations to talk about how Google Search deals with JavaScript sites, how rendering works and what the mysterious "iteratorect" was. They also discuss what's the...https://goo.gle/sotr077-transcript JavaScript SEO basics → https://goo.gle/3W0XnjB Fixing search-related JavaScript issues → https://goo.gle/3S2bMdY Google I/O 2019 presentation → https://goo.gle/4bCdZ6M   Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast]]>1520false77fullInside Search Quality: Using metrics and data science to improve Searchhttps://www.spreaker.com/episode/inside-search-quality-using-metrics-and-data-science-to-improve-search--60527291https://goo.gle/3XroKpe E-E-A-T for site owners → https://goo.gle/4c5E0fQ Search Quality Rater Guidelines → https://goo.gle/3z07OvN Improving Search with Rigorous Testing → https://goo.gle/45x7OQ0 Day in a life of a Search Quality Product Manager → https://goo.gle/3z087GX Meet Data Scientists at Google → https://goo.gle/3xzZ67c Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast]]>d8cf57e5-263b-4d8a-9c2e-0d9e1eb0261bThu, 27 Jun 2024 13:00:00 +0000Musonera Jean ClaudeIn this episode of SOTR, Lizzi and John sit down with Elizabeth Tucker to go behind the scenes of Search Quality product management. Listen along as they discuss using data science to measure quality and make improvements, how search behavior is...https://goo.gle/3XroKpe E-E-A-T for site owners → https://goo.gle/4c5E0fQ Search Quality Rater Guidelines → https://goo.gle/3z07OvN Improving Search with Rigorous Testing → https://goo.gle/45x7OQ0 Day in a life of a Search Quality Product Manager → https://goo.gle/3z087GX Meet Data Scientists at Google → https://goo.gle/3xzZ67c Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast]]>2183false76fullCosmic Rays & Crawlers: When Google Search is under the weatherhttps://www.spreaker.com/episode/cosmic-rays-crawlers-when-google-search-is-under-the-weather--60299398https://goo.gle/sotr075-transcript Google Search Status Dashboard → https://goo.gle/3Vcs9pi Lifecycle of an issue → https://goo.gle/3KsgjCe SRE Playbook's chapter on troubleshooting → https://goo.gle/3V9NPCj   Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast Speaker: John Mueller, Lizzi Sassman, Gary Illyes Products Mentioned: Search Console - General]]>6aad692a-7d25-4510-a142-4b5e645e4279Thu, 06 Jun 2024 13:00:00 +0000Musonera Jean ClaudeHow does Google address incidents that affect Search results, like indexing problems or crawling issues? Join John, Lizzi, and Gary in this episode of Search off the Record as the team discusses internal processes Google uses to detect, investigate,...https://goo.gle/sotr075-transcript Google Search Status Dashboard → https://goo.gle/3Vcs9pi Lifecycle of an issue → https://goo.gle/3KsgjCe SRE Playbook's chapter on troubleshooting → https://goo.gle/3V9NPCj   Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast Speaker: John Mueller, Lizzi Sassman, Gary Illyes Products Mentioned: Search Console - General]]>1644false75fullBuilding SEO community with office hourshttps://www.spreaker.com/episode/building-seo-community-with-office-hours--60149574https://goo.gle/sotr074-transcript Join the next Good Signals SEO Office Hours → https://goo.gle/4avilfM Good Signals SEO Office Hours announcements on LinkedIn → https://goo.gle/450vo7F Jo Juliana Turnbull on LinkedIn → https://goo.gle/4bISYbP Jo Juliana Turnbull on X → https://goo.gle/44V8xKF Mike Chidzey on LinkedIn → https://goo.gle/4dSJg7Q Submit a question for Google SEO Office hours → https://goo.gle/3K93A7A   Watch more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Central Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast   Speaker: John Mueller, Lizzi Sassman, Michael Chidzey, Juliana Turnbull Products Mentioned: Search Console - General]]>f7ea3dcd-c7e3-47e1-ae20-2cde1145efc8Thu, 23 May 2024 13:00:00 +0000Musonera Jean ClaudeIn this episode of Search off the Record, John and Lizzi invite Michael Chidzey and “Jo” Juliana Turnbull to talk all things SEO Office Hours. Listen along as they discuss why they picked this format, whether community building has an impact on SEO,...https://goo.gle/sotr074-transcript Join the next Good Signals SEO Office Hours → https://goo.gle/4avilfM Good Signals SEO Office Hours announcements on LinkedIn → https://goo.gle/450vo7F Jo Juliana Turnbull on LinkedIn → https://goo.gle/4bISYbP Jo Juliana Turnbull on X → https://goo.gle/44V8xKF Mike Chidzey on LinkedIn → https://goo.gle/4dSJg7Q Submit a question for Google SEO Office hours → https://goo.gle/3K93A7A   Watch more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Central Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast   Speaker: John Mueller, Lizzi Sassman, Michael Chidzey, Juliana Turnbull Products Mentioned: Search Console - General]]>1942false74fullWhat is Content Decay?https://www.spreaker.com/episode/what-is-content-decay--59945239https://goo.gle/sotr073-transcript   Watch more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Central Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast]]>b29098b8-622b-40a5-8367-101fb343c325Thu, 09 May 2024 13:00:00 +0000Musonera Jean Claude“Content Decay” generally refers to the natural decline in relevance and effectiveness of online content over time due to various factors such as changing trends, evolving audience preferences, or changing search engine algorithms.   In this episode...https://goo.gle/sotr073-transcript   Watch more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Central Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast]]>2007false73fullGemini for Social Posts: Game Editionhttps://www.spreaker.com/episode/gemini-for-social-posts-game-edition--59652311https://goo.gle/sotr072-transcript  SEO Starter Guide  → https://goo.gle/42alrmy rel=prev/next isn't a signal  → https://goo.gle/4aIWz8F Managing Multi-Regional Sites → https://goo.gle/3J3u5e9 Bubble chart analysis →  https://goo.gle/49q9VW8   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast]]>962ef294-5c1d-4b79-8922-0bcec274ab52Thu, 25 Apr 2024 13:00:00 +0000Musonera Jean ClaudeIn this episode of Search Off the Record, Gary Illyes, Lizzi Sassman, and John Mueller put Large Language Models (LLMs) to the test and compete to create the best social post using generative AI. Listen along as they weigh the pros and cons, assess...https://goo.gle/sotr072-transcript  SEO Starter Guide  → https://goo.gle/42alrmy rel=prev/next isn't a signal  → https://goo.gle/4aIWz8F Managing Multi-Regional Sites → https://goo.gle/3J3u5e9 Bubble chart analysis →  https://goo.gle/49q9VW8   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast]]>1944false72fullDeciphering INP and Core Web Vitalshttps://www.spreaker.com/episode/deciphering-inp-and-core-web-vitals--59207403https://goo.gle/sotr071-transcript  Introducing INP to Core Web Vitals → https://goo.gle/4ar2UW6 Page Experience & Google Search → https://goo.gle/49cEWgm Rick on X (formerly Twitter)→ https://goo.gle/3PCe4ze  Core Web Vitals on Stack Overflow → https://goo.gle/4awMqvw   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast   Speaker: John Mueller, Lizzi Sassman, Rick Viscomi, Products Mentioned: Search Off The Record,]]>61ad7ac9-0bea-49e9-9e09-adb933de4fd8Thu, 28 Mar 2024 13:00:00 +0000Musonera Jean ClaudeIn this episode of Search Off the Record, John Mueller and Lizzi Sassman are joined by Rick Viscomi from the Chrome Web Performance team to discuss the importance of understanding what users seek to accomplish and optimizing accordingly, rather than...https://goo.gle/sotr071-transcript  Introducing INP to Core Web Vitals → https://goo.gle/4ar2UW6 Page Experience & Google Search → https://goo.gle/49cEWgm Rick on X (formerly Twitter)→ https://goo.gle/3PCe4ze  Core Web Vitals on Stack Overflow → https://goo.gle/4awMqvw   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast   Speaker: John Mueller, Lizzi Sassman, Rick Viscomi, Products Mentioned: Search Off The Record,]]>2149ct,gdsyes,prprsearchrelations,purposesolve,searchofftherecord,typesotrpodcastpostproducedvidfalse71fullWhat is a web crawler, really?https://www.spreaker.com/episode/what-is-a-web-crawler-really--59044259https://goo.gle/sotr070-transcript  Managing your crawl budget → https://goo.gle/3IzRZxl Dave Smart on LinkedIn → https://goo.gle/3wPSuRA Tame the Bots → https://goo.gle/4cfCQ1P Search Central Help Forum → https://goo.gle/sc-forum Indexing API docs → https://goo.gle/3v8yVU0   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast   Speaker: Gary Illyes, Lizzi Sassman Products Mentioned: Search Off The Record]]>1d3a8928-40c8-4c72-9580-5f9ae2af47a8Thu, 14 Mar 2024 13:00:00 +0000Musonera Jean ClaudeIn this episode of Search Off the Record, Gary Illyes and Lizzi Sassman take a deep dive into crawling the web: what is a web crawler, and how does it really work? Listen along as the Search team is joined by an expert web developer in the SEO...https://goo.gle/sotr070-transcript  Managing your crawl budget → https://goo.gle/3IzRZxl Dave Smart on LinkedIn → https://goo.gle/3wPSuRA Tame the Bots → https://goo.gle/4cfCQ1P Search Central Help Forum → https://goo.gle/sc-forum Indexing API docs → https://goo.gle/3v8yVU0   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast   Speaker: Gary Illyes, Lizzi Sassman Products Mentioned: Search Off The Record]]>1805crawling,crawlingdeepdive,ct,davesmart,gdsyes,googlebotanatomy,googlebotexplained,productexperts,prprsearchrelations,searchofftherecord,seobestpractices,seocommunity,seoforums,seoproductexperts,technicalseo,type,webdeveloper,whatiswebcrawlerfalse70fullSearch Central Product Expertshttps://www.spreaker.com/episode/search-central-product-experts--58764787https://goo.gle/sotr069-transcript  Search Central help community → https://goo.gle/3sViTv3  Product Expert program → https://goo.gle/3SL6jrI   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast   Speaker: John Mueller; Lizzi Sassman; Products Mentioned: Search Off The Record;]]>b670eb98-5a5d-4926-a2c1-0890202561c3Wed, 21 Feb 2024 14:00:00 +0000Musonera Jean ClaudeIn this episode of Search Off the Record, John Mueller and Lizzi Sassman sit down with Aaseesh Marina, Product Support Manager, to discuss the Search Central community forums. Did you know there is a group of Product Experts and community members that...https://goo.gle/sotr069-transcript  Search Central help community → https://goo.gle/3sViTv3  Product Expert program → https://goo.gle/3SL6jrI   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast   Speaker: John Mueller; Lizzi Sassman; Products Mentioned: Search Off The Record;]]>1437communityforum,ct,gdsyes,productexperts,prprsearchrelations,searchcentral,searchconsole,searchofftherecord,seocommunity,sotrpodcast,typefalse69fullRewriting the SEO Starter Guidehttps://www.spreaker.com/episode/rewriting-the-seo-starter-guide--58445668https://goo.gle/sotr068-transcript SEO Starter Guide →  https://goo.gle/42alrmy SEO Starter Guide: What’s all the drama? → https://goo.gle/4b6ZLMq Let’s pick a domain name → https://goo.gle/3tezc6t   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast   Speaker: John Mueller; Gary Illyes; Lizzi Sassman;, Products Mentioned: Search Console;,]]>f70ba30e-6805-4a04-bd7b-94bbae42764bThu, 25 Jan 2024 14:00:00 +0000Musonera Jean ClaudeThe SEO Starter Guide is getting a refresh! Have you ever wondered how the Search team plans and writes such a document? In this episode of Search Off the Record, John Mueller, Gary Illyes, and Lizzi Sassman discuss which topics are still relevant,...https://goo.gle/sotr068-transcript SEO Starter Guide →  https://goo.gle/42alrmy SEO Starter Guide: What’s all the drama? → https://goo.gle/4b6ZLMq Let’s pick a domain name → https://goo.gle/3tezc6t   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast   Speaker: John Mueller; Gary Illyes; Lizzi Sassman;, Products Mentioned: Search Console;,]]>1524ct,developers,garyillyes,gdsyes,googledevelopers,googlesearch,googlesearchcentral,johnmueller,martinsplitt,prprsearchrelations,searchengineoptimization,searchofftherecord,seostarterguide,sotr,typefalse68full2023: Year in reviewhttps://www.spreaker.com/episode/2023-year-in-review--58084581https://goo.gle/sotr067-transcript   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  #SOTRpodcast]]>ce6942b3-d66f-4580-be05-3eff52b2e074Thu, 21 Dec 2023 14:00:00 +0000Musonera Jean ClaudeIn this episode of Search, Martin, John, and Gary look back at 2023 and reminisce on some of this year’s Search announcements. From updates to Core Web Vitals to going back to basics of website titling, the team covers a wide range of announcements...https://goo.gle/sotr067-transcript   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  #SOTRpodcast]]>2192corewebvitals,firstinputdelay,googlesearchcentral,googlesearchteam,interactiontonextpane,optimizeforusers,pageloadingtime,requestfilesize,robotstxt,searchengineoptimization,searchofftherecord,titlingwebsites,websitetitlesfalse67fullWhich aspect of my site should I focus on?https://www.spreaker.com/episode/which-aspect-of-my-site-should-i-focus-on--57748953
    Resources:
    Episode transcript → https://goo.gle/sotr066-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

    #SOTRpodcast]]>    29a367bf-7ac8-48e9-bb30-fcfa3943b2c4Tue, 21 Nov 2023 14:00:00 +0000Musonera Jean ClaudeIn this episode of Search, Martin, Gary, and John discuss aspects of SEO that website owners often overlook. From overall quality to more technical aspects, The Search team talks about where they focus on their SEO work and why the details add up to a...
    Resources:
    Episode transcript → https://goo.gle/sotr066-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

    #SOTRpodcast]]>    1673developers,garyillyes,googledevelopers,googlesearch,googlesearchcentral,johnmueller,martinsplitt,searchconsole,searchengineoptimization,searchofftherecord,sotr,webdevelopers,webmastertools,webowners,websiteownerfalse166full    Features and deprecations on Stevehttps://www.spreaker.com/episode/features-and-deprecations-on-steve--57543593
    Resources:
    Episode transcript → https://goo.gle/sotr065-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

    #SOTRpodcast]]>    acd1145a-5ec1-44b8-957f-ee1d9e4828fbTue, 07 Nov 2023 14:00:00 +0000Musonera Jean ClaudeIn this episode of Search, John, Gary, and Martin discuss why the search team adds and removes features on their search engine, Steve. From creating a better user experience to surfacing relevant answers for search queries, maintaining an organized...
    Resources:
    Episode transcript → https://goo.gle/sotr065-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

    #SOTRpodcast]]>    1312addingfeaturestosearch,developers,garyillyes,googledevelopers,googlesearch,googlesearchcentral,googlesearchnewfeatures,johnmueller,martinsplitt,searchofftherecord,sotr,updatinggooglesearchfalse165full    The effect of quality on Searchhttps://www.spreaker.com/episode/the-effect-of-quality-on-search--56854692
    Resources:
    Episode transcript → https://goo.gle/sotr064-transcript

    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

    #SOTRpodcast]]>    724fd2ae-f948-4e09-b375-85f8da6402e4Tue, 19 Sep 2023 13:00:00 +0000Musonera Jean ClaudeIn this episode of Search, John and Gary discuss the impact of quality on search results. From sitemaps to scheduling and more, the Google Search team talks about how the crawl scheduler tries to predict high-quality versus low-quality results and how...
    Resources:
    Episode transcript → https://goo.gle/sotr064-transcript

    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

    #SOTRpodcast]]>    1247crawlscheduler,developers,garyillyes,googledevelopers,googlesearch,googlesearchcentral,johnmueller,rankingupdates,searchalgorithm,searchcentral,searchofftherecord,searchpodcast,searchupdates,seopodcast,sotr,webdevelopers,webmasterpodcast,webmastersfalse164full    Episode 3 - Musonera Jean Claude's podcasthttps://www.spreaker.com/episode/episode-3-musonera-jean-claude-s-podcast--56732653https://api.spreaker.com/episode/56732653Fri, 08 Sep 2023 07:48:31 +0000Musonera Jean Claude6falsefullEpisode 2 - Musonera Jean Claude's podcasthttps://www.spreaker.com/episode/episode-2-musonera-jean-claude-s-podcast--56732472https://api.spreaker.com/episode/56732472Fri, 08 Sep 2023 07:16:34 +0000Musonera Jean Claude8falsefullIsatohttps://www.spreaker.com/episode/isato--56732358https://api.spreaker.com/episode/56732358Fri, 08 Sep 2023 06:36:51 +0000Musonera Jean Claude6falsefullLet's talk ranking updateshttps://www.spreaker.com/episode/let-s-talk-ranking-updates--56732797
    Resources:
    Episode transcript → https://goo.gle/sotr063-transcript 

    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

    #SOTRpodcast]]>    88548463-8ec8-4252-9655-e2150c0ca475Tue, 22 Aug 2023 13:00:00 +0000Musonera Jean ClaudeThe Google Search algorithm has been updated and panic quickly sets in. In this episode of Search, Martin, John, and Danny help content creators everywhere focus on the value they bring into the digital world. From changing ranking systems to updated...
    Resources:
    Episode transcript → https://goo.gle/sotr063-transcript 

    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

    #SOTRpodcast]]>    2042developers,googledevelopers,googlesearch,googlesearchcentral,johnmueller,martinsplitt,rankingupdates,searchalgorithm,searchcentral,searchofftherecord,searchpodcast,searchupdates,seopodcast,sotr,webdevelopers,webmasterpodcast,webmastersfalse163full    Let’s pick a domain namehttps://www.spreaker.com/episode/let-s-pick-a-domain-name--56732799
    Resources:
    Episode transcript → https://goo.gle/sotr062-transcript 

    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

    #SOTRpodcast]]>    520b04d6-9da3-4ef2-9187-bab3bc2b994bThu, 20 Jul 2023 13:00:00 +0000Musonera Jean ClaudeA top-level domain (TLD) is the last part of a domain name, after the dot, and identifies the type of organization the domain belongs to, or the country the domain is targeting. Some examples include .com, .org, .ai, .ch, .xyz. In this episode of...
    Resources:
    Episode transcript → https://goo.gle/sotr062-transcript 

    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

    #SOTRpodcast]]>    1602developers,garyillyes,googledevelopers,googlesearch,googlesearchcentral,johnmueller,martinsplitt,searchcentral,searchofftherecord,searchpodcast,seopodcast,sotr,topleveldomains,webdevelopers,webmasterpodcast,webmastersfalse162full    Why is my site not indexed?https://www.spreaker.com/episode/why-is-my-site-not-indexed--56732813 Episode transcript → https://goo.gle/sotr061-transcript
    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

    #SOTRpodcast]]>    da91165a-06c9-401f-9163-d9336d9eebc8Thu, 22 Jun 2023 13:00:00 +0000Musonera Jean ClaudeMartin, John, and Gary discuss the potential reasons why your website or page is not indexed, both from a technical and quality perspective. Learn about the tools and reports available in Google Search Console to help determine why your website is not... Episode transcript → https://goo.gle/sotr061-transcript
    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

    #SOTRpodcast]]>    1641developers,googledevelopers,googlesearch,googlesearchcentral,googlesearchconsole,indexed,indexing,searchcentral,searchofftherecord,searchpodcast,seopodcast,sotr,webdevelopers,webmasterpodcast,webmasters,whyisntmywebsiteindexedfalse161full    Q&A: You asked on Linkedin, we answered in herehttps://www.spreaker.com/episode/q-a-you-asked-on-linkedin-we-answered-in-here--56732800 Resources:
    Episode transcript → https://goo.gle/sotr060-transcript 
    Check out the Google Search Centra YouTube channel → https://goo.gle/43lCh1h  Check out the Google Search Central blog → https://goo.gle/3CJW3sH   
    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

    #SOTRpodcast]]>    66072639-2c98-42d7-abc0-e6f1ba55a17eTue, 30 May 2023 13:00:00 +0000Musonera Jean ClaudeIn this episode of Search Off the Record, John, Gary, and Martin answer highly sought-after questions left on Gary’s Linkedin post. They share the drawbacks of client-side rendering, how Web3 would affect SEO, and more. Why do 410 response codes show... Resources:
    Episode transcript → https://goo.gle/sotr060-transcript 
    Check out the Google Search Centra YouTube channel → https://goo.gle/43lCh1h  Check out the Google Search Central blog → https://goo.gle/3CJW3sH   
    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

    #SOTRpodcast]]>    1628developers,garyillyes,googledevelopers,googlesearch,googlesearchcentral,googlesearchqa,johnmueller,martinsplitt,searchcentral,searchofftherecord,searchpodcast,seopodcast,seoqa,sotr,webdevelopers,webmasterpodcast,webmastersfalse160full    Staging and launching a sitehttps://www.spreaker.com/episode/staging-and-launching-a-site--56732810https://goo.gle/sotr059-transcript    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast  ]]>3f69ce2d-7bff-420d-befb-fee1eb281723Wed, 05 Apr 2023 13:00:00 +0000Musonera Jean ClaudeIn this episode of Search Off the Record, John, Gary, and Lizzi chat about launching websites. Launching a website can be a nerve-wracking experience, especially staging your website for launch, or if you’re a seasoned website owner and want to stage...https://goo.gle/sotr059-transcript    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast  ]]>1559developers,googledevelopers,googlesearch,googlesearchcentral,launchwebsite,searchcentral,searchofftherecord,searchpodcast,seopodcast,sitelaunch,sitestages,sotr,webdevelopers,webmasterpodcast,webmastersfalse159fullJavaScript at Googlehttps://www.spreaker.com/episode/javascript-at-google--56732806496f6687-2625-4d2b-bef6-2c70357d34d1Thu, 23 Mar 2023 13:00:00 +0000Musonera Jean ClaudeIn this episode of Search Off the Record, Googlers Edu Pereda and Pascal Birchler join Martin Splitt to chat in-depth about programming languages, JavaScript and TypeScript. Learn more about the projects they use JavaScript with, why people have...2056developers,googledevelopers,googlesearch,googlesearchcentral,javascript,johnmueller,martinsplitt,programminglanguages,searchcentral,searchofftherecord,searchpodcast,seopodcast,sotr,typescript,webdevelopers,webmasterpodcast,webmastersfalse158fullSearch and Open Sourcehttps://www.spreaker.com/episode/search-and-open-source--56732803https://goo.gle/sotr057-transcript 
    Find us on Twitter → https://goo.gle/3JgUSEB
    Edu Pereda on Twitter → https://goo.gle/3ZntryE    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
    #SOTRpodcast #Opensource   ]]>    62f38ff4-a7f6-4e2e-bb41-6fffbc16cd20Wed, 08 Mar 2023 13:00:00 +0000Musonera Jean ClaudeOn this episode of Search Off the Record, guest Edu Pereda, Engineer at Google joins Martin Splitt and Gary Illyes to chat about Search Open Sourcing projects. Open source is a source code made available for the public to modify and distribute. Learn...https://goo.gle/sotr057-transcript 
    Find us on Twitter → https://goo.gle/3JgUSEB
    Edu Pereda on Twitter → https://goo.gle/3ZntryE    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
    #SOTRpodcast #Opensource   ]]>    1684developers,googledevelopers,googlesearch,googlesearchcentral,opensource,opensourceprojects,searchcentral,searchofftherecord,searchpodcast,seopodcast,sotr,webdevelopers,webmasterpodcast,webmastersfalse157full    Site moves: Are they getting any easier?https://www.spreaker.com/episode/site-moves-are-they-getting-any-easier--56732811 Episode transcript → https://goo.gle/sotr056-transcript 

    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  ]]>    dba25239-2140-4d50-b5d3-fce2764ecaf1Thu, 23 Feb 2023 13:00:00 +0000Musonera Jean ClaudeWith the right resources, site moves or domain changes don’t have to be as hard as we once remember. In this episode of Search Off the Record, join Lizzi, Gary, and John for a chat about site moves. Learn about the different types of site moves,... Episode transcript → https://goo.gle/sotr056-transcript 

    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  ]]>    1788benefitsofmovingwebsite,differenttypesofsitemoves,domainchanges,sitemoves,urlchanges,websitemigration,whataresitemoves,whathappenswhenyoumoveyourwebsfalse156full    Search Console Help Centerhttps://www.spreaker.com/episode/search-console-help-center--56732818 Resources: Episode transcript → https://goo.gle/sotr053-transcript  Search Console Help Center → https://goo.gle/3k34NU5    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
    #SOTRpodcast]]>    c6f30400-e56c-45d3-b5c9-9101f451d2c8Thu, 12 Jan 2023 13:00:00 +0000Musonera Jean ClaudeIn this episode of Search Off the Record, Josh Cohen, a Tech Writer on the Search Console Team, joins John and Lizzi to chat about the Search Console Help Center. They dive into who drives changes in Search Console, tips for writing feedback, and... Resources: Episode transcript → https://goo.gle/sotr053-transcript  Search Console Help Center → https://goo.gle/3k34NU5    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
    #SOTRpodcast]]>    2170developers,googledevelopers,googlesearch,googlesearchcentral,googlesearchdocuments,googlesearchfeedback,searchcentral,searchconsole,searchconsolehelpcenter,searchofftherecord,searchpodcast,seopodcast,sotr,webdevelopers,webmasterpodcast,webmastersfalse155full    Year in review 2022https://www.spreaker.com/episode/year-in-review-2022--56732819https://goo.gle/sotr055-transcript    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast]]>692a0381-a716-453d-8251-e9d6b5677f64Thu, 22 Dec 2022 13:00:00 +0000Musonera Jean ClaudeJohn, Gary, and Lizzi wrap up 2022 by reflecting on projects, events, and past episodes of Search Off the Record. They discuss the most surprising aspect of 2022, updating Search documentation, and much more!   Resources: Episode transcript →...https://goo.gle/sotr055-transcript    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast]]>14912022seo,developers,googledevelopers,googlesearch,googlesearchcentral,searchcentral,searchdevelopers2022recap,searchin2022,searchofftherecord,searchpodcast,seopodcast,sotr,webdevelopers,webmasterpodcast,webmasters,yearinreview2022searchcentralfalse154fullSearch Status Dashboardhttps://www.spreaker.com/episode/search-status-dashboard--56732801 Resources: Episode transcript → https://goo.gle/sotr054-transcript  Status Dashboard → https://goo.gle/3Wt80KL  How To Use the Dashboard → https://goo.gle/3HvwHls  Blog: When indexing goes wrong (2019) → https://goo.gle/3HvwHls 
    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
    #SOTRpodcast]]>    4b87d40d-3e42-476f-8e94-567314842e23Wed, 14 Dec 2022 17:00:00 +0000Musonera Jean ClaudeOn this episode of Search Off the Record, John, Gary, and Lizzi chat about the Google Search Status Dashboard for incident reporting. They discuss what prompted the dashboard, how this compares to reporting Search incidents on Twitter, and more! Learn... Resources: Episode transcript → https://goo.gle/sotr054-transcript  Status Dashboard → https://goo.gle/3Wt80KL  How To Use the Dashboard → https://goo.gle/3HvwHls  Blog: When indexing goes wrong (2019) → https://goo.gle/3HvwHls 
    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
    #SOTRpodcast]]>    1439developers,googledevelopers,googlesearch,googlesearchcentral,googlesearchincidentreports,googlesearchstatus,searchcentral,searchofftherecord,searchpodcast,searchstatusdashboard,seopodcast,sotr,webdevelopers,webmasterpodcast,webmastersfalse153full    From journalism to SEO with Jennifer Slegghttps://www.spreaker.com/episode/from-journalism-to-seo-with-jennifer-slegg--56732805 Resources: Episode transcript → https://goo.gle/sotr051-transcript  Jennifer on Twitter → https://goo.gle/3OKwNad  Jennifer's 2022 guide to understanding Quality Rater Guidelines updates → https://goo.gle/3OKwNad  The SEM Post → https://goo.gle/3UjqMm9 
    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
    #SOTRpodcast]]>    24dfbdd8-8bbf-44b4-a2ab-ef49e87bdd6aWed, 30 Nov 2022 13:00:00 +0000Musonera Jean ClaudeIn this episode of Search Off the Record, Gary and Lizzi talk with a guest from the larger Search Marketing Community, Jennifer Slegg - an expert on all things Search Engine Marketing, specializing in the Quality Rater's Guidelines and E-A-T.... Resources: Episode transcript → https://goo.gle/sotr051-transcript  Jennifer on Twitter → https://goo.gle/3OKwNad  Jennifer's 2022 guide to understanding Quality Rater Guidelines updates → https://goo.gle/3OKwNad  The SEM Post → https://goo.gle/3UjqMm9 
    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
    #SOTRpodcast]]>    1938developers,googledevelopers,googlepanda,googlesearch,googlesearchcentral,internetinearly2000s,jenniferslegg,qualityratersguidelines,searchcentral,searchofftherecord,searchpodcast,seoexperts,seopodcast,sotr,webdevelopers,webmasterpodcast,webmastersfalse152full    Let’s talk redirectshttps://www.spreaker.com/episode/let-s-talk-redirects--56732820 Resources: Episode transcript → https://goo.gle/sotr052-transcript 
    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
    #SOTRpodcast]]>    4d58b14c-58b9-4b95-afda-0cf356f68f81Thu, 17 Nov 2022 15:00:00 +0000Musonera Jean ClaudeRedirects are a genuine approach to moving something from one place to another. In this episode of Search Off the Record, John and Martin talk about the different types of redirects and which one you may want to use. They share the differences between... Resources: Episode transcript → https://goo.gle/sotr052-transcript 
    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
    #SOTRpodcast]]>    1637false151full    LIVE Q&A from brightonSEOhttps://www.spreaker.com/episode/live-q-a-from-brightonseo--56732828 Resources: Episode transcript → https://goo.gle/sotr050-transcript  brightonSEO website → https://goo.gle/3TVlfm0
    Mryiams Jessier’s website → https://goo.gle/3W6iUGU 

    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
    #SOTRpodcast]]>    e4462985-e55c-4fe0-9334-71881a38f3b2Thu, 03 Nov 2022 12:00:00 +0000Musonera Jean ClaudeJoin John, Lizzi, and guest, Myriam Jessier, SEO Trainer, for a live recording of SOTR from brightonSEO: a conference where SEOs gather to chat, network, and learn about search marketing. In this episode, they answer a bunch of questions hand-picked... Resources: Episode transcript → https://goo.gle/sotr050-transcript  brightonSEO website → https://goo.gle/3TVlfm0
    Mryiams Jessier’s website → https://goo.gle/3W6iUGU 

    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
    #SOTRpodcast]]>    1911brightonseo,developers,garyillyes,googledevelopers,googlesearch,googlesearchcentral,johnmueller,lizzisassman,martinsplitt,myriamjessier,searchcentral,searchmarketing,searchofftherecord,searchpodcast,seoqa,sotr,webdevelopers,webmasterpodcast,webmastersfalse150full    Search Central docs and SEOhttps://www.spreaker.com/episode/search-central-docs-and-seo--56732807http://goo.gle/sor049-transcript    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>6550b0b9-7f48-4262-96bc-764c978819e2Thu, 20 Oct 2022 12:00:00 +0000Musonera Jean ClaudeFind out if Google Search Central implements its SEO best practices and guidelines on its own website and documentation! Hosts John and Lizzi discuss SEO tools, sitemaps, hreflang links, robots.txt, click-through rates, and more. They cover what...http://goo.gle/sor049-transcript    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>1827googlesearchcentral,searchofftherecord,seo,seoanddata,seobestpractices,seobestpracticestofollow,seoguidelinestofollow,seohacks,seos,seotipsandtricks,seotools,seowebsitetips,tipsforbetterseopracticesfalse149fullLet's talk image SEOhttps://www.spreaker.com/episode/let-s-talk-image-seo--56732838 Resources: Episode transcript → https://goo.gle/sotr048-transcript  Google images best practices → https://goo.gle/3CAevUD  SEO for Google Images | Search Central Lightning Talks → https://goo.gle/3e76PQo 
    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
    #SOTRpodcast]]>    20bff5b8-96d4-4e29-9156-da577ff6edd1Thu, 06 Oct 2022 12:00:00 +0000Musonera Jean ClaudeDo you want to know how to increase traffic to your website with images? What about making your website more accessible for screen readers with alt text for an image? Our hosts John and Lizzi chat about optimizing for image search. They cover... Resources: Episode transcript → https://goo.gle/sotr048-transcript  Google images best practices → https://goo.gle/3CAevUD  SEO for Google Images | Search Central Lightning Talks → https://goo.gle/3e76PQo 
    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
    #SOTRpodcast]]>    2019developers,googledevelopers,googlesearch,googlesearchcentral,googlesearchimageseo,imageaccessibility,imagesalttext,imageseo,imagesseo,optimizingimagesonsearchengine,searchcentral,searchofftherecord,sotr,webdevelopers,webmasterpodcast,webmastersfalse148full    The early days of Google Search Centralhttps://www.spreaker.com/episode/the-early-days-of-google-search-central--56732823Episode transcript → https://goo.gle/sotr047-transcript
    Our very first blog post, authored by Vanessa Fox → https://goo.gle/3qEM6WM 
    URL Structure guidelines → https://goo.gle/3U3T8BU
    SEO Compendium → https://goo.gle/3C0RsCn
    Keylime Toolbox → https://goo.gle/3xIipIn
    Vanessa Fox on twitter → https://goo.gle/3xJmOLa  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
    #SOTRpodcast]]>    e4ce1a60-66d4-40a6-a460-5678c95cb01cThu, 22 Sep 2022 12:00:00 +0000Musonera Jean ClaudeIn this episode of Search Off the Record, Vanessa Fox, a former Google employee, joins hosts John and Lizzi to talk about the early days of Google Search Central (or shall we say, Webmaster Tools). She shares the beginnings of the Sitemaps tool,...Episode transcript → https://goo.gle/sotr047-transcript
    Our very first blog post, authored by Vanessa Fox → https://goo.gle/3qEM6WM 
    URL Structure guidelines → https://goo.gle/3U3T8BU
    SEO Compendium → https://goo.gle/3C0RsCn
    Keylime Toolbox → https://goo.gle/3xIipIn
    Vanessa Fox on twitter → https://goo.gle/3xJmOLa  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
    #SOTRpodcast]]>    1662developers,garyillyes,googledevelopers,googlesearch,googlesearchcentral,googlewebmasters,johnmueller,martinsplitt,searchcentral,searchcentralearlydays,searchofftherecord,searchpodcast,seopodcast,sotr,webdevelopers,webmasterpodcast,webmastersfalse147full    Non-HTML files on the webhttps://www.spreaker.com/episode/non-html-files-on-the-web--56732827 PDFs in Google search results → https://goo.gle/3RZ16dV  Episode transcript →  https://goo.gle/sotr046-transcript 
    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
    #SOTRpodcast]]>    0fd6d1b2-803f-4753-a1de-bf5715516471Thu, 08 Sep 2022 12:00:00 +0000Musonera Jean ClaudeJoin hosts Gary and Lizzi for a chat about file types on the web beyond HTML, like PDFs, PowerPoints, and images. We cover issues with all sorts of file types, if you should convert your weird file into HTML, what file types are indexed, and more on... PDFs in Google search results → https://goo.gle/3RZ16dV  Episode transcript →  https://goo.gle/sotr046-transcript 
    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
    #SOTRpodcast]]>    1684developers,doesgoogleindexpdfs,garyillyes,googledevelopers,googlesearch,googlesearchcentral,johnmueller,martinsplitt,nonhtmlfiles,nonwebpagefile,proprietaryfiletypes,searchcentral,searchofftherecord,sotr,webdevelopers,webmasterpodcast,webmastersfalse146full    PODCAST TRAILER: Welcome to Search Off the Recordhttps://www.spreaker.com/episode/podcast-trailer-welcome-to-search-off-the-record--56732812
    Do you geek out about SEO? Are you interested in exploring on-going projects with the people that work on Google Search? Well, look no further! Listen to the Search Off the Record podcast to go behind the scenes of SEO and Google Search, all while having fun and mischief with our hosts from the Search Relations team from Google: Gary Illyes, Lizzi Sassman, John Mueller, and Martin Splitt.   Watch the Search Off the Record podcast trailer on YouTube → https://goo.gle/3RmjuNe 
    Listen to Search Off the Record on YouTube → https://goo.gle/3PShrA2  Listen to Search Off the Record on Libsyn → https://goo.gle/3am6jMx    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  ]]>    e59c5a16-121c-419b-8c53-ddf7960b94f5Thu, 01 Sep 2022 11:27:23 +0000Musonera Jean ClaudeWhat is Search Off the Record? Listen to our podcast trailer! Do you geek out about SEO? Are you interested in exploring on-going projects with the people that work on Google Search? Well, look no further! Listen to the Search Off the Record...
    Do you geek out about SEO? Are you interested in exploring on-going projects with the people that work on Google Search? Well, look no further! Listen to the Search Off the Record podcast to go behind the scenes of SEO and Google Search, all while having fun and mischief with our hosts from the Search Relations team from Google: Gary Illyes, Lizzi Sassman, John Mueller, and Martin Splitt.   Watch the Search Off the Record podcast trailer on YouTube → https://goo.gle/3RmjuNe 
    Listen to Search Off the Record on YouTube → https://goo.gle/3PShrA2  Listen to Search Off the Record on Libsyn → https://goo.gle/3am6jMx    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  ]]>    95careertrainingseo,gettingstartedinseo,google,howtobecomeandseo,howtogetstartedwithanseocareer,howtostartanseocareer,searchofftherecordpodcast,trainingforcareersinseofalse1full    Should I worry about crawl budget?https://www.spreaker.com/episode/should-i-worry-about-crawl-budget--56732831https://goo.gle/3pIwXTM   Episode transcript → https://goo.gle/sotr045-transcript    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast]]>8473cafa-48fc-41bf-8203-0c9cb203bea3Thu, 25 Aug 2022 12:00:00 +0000Musonera Jean ClaudeThere is a lot of confusion around crawl budget so Martin, Lizzi, and Gary from Search Relations are here to bring clarity for everyone unsure about it. Are you worried about your website not being crawled quickly? Not sure what consumes and wastes...https://goo.gle/3pIwXTM   Episode transcript → https://goo.gle/sotr045-transcript    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast]]>1746crawlbudget,crawlrate,developers,garyillyes,googledevelopers,googlesearch,googlesearchcentral,howdoicheckmycrawlbudget,indexing,johnmueller,martinsplitt,searchcentral,searchofftherecord,searchpodcast,seopodcast,webdevelopers,webmasterpodcast,webmastersfalse145fullLet’s talk accessibilityhttps://www.spreaker.com/episode/let-s-talk-accessibility--56732839 Resources: Episode transcript → https://goo.gle/sotr044-Transcript  Google Accessibility → https://goo.gle/3A5C6LG  Danny Farra on LinkedIn → https://goo.gle/3A6OJX6    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>38f451f3-2abc-4a64-b25f-2c2446ee1c5dThu, 11 Aug 2022 11:55:27 +0000Musonera Jean ClaudeIn this episode of Search Off The Record, guest Danny Farra, UX Interaction Designer at Google, joins Lizzi Sassman to chat about accessibility of websites. We explore how to get started with accessibility, from using a screen reader for the first... Resources: Episode transcript → https://goo.gle/sotr044-Transcript  Google Accessibility → https://goo.gle/3A5C6LG  Danny Farra on LinkedIn → https://goo.gle/3A6OJX6    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>1999accessibility,making websites accessiblefalse144fullHow do removals work in Google Search, really?https://www.spreaker.com/episode/how-do-removals-work-in-google-search-really--56732814https://goo.gle/3P1UWYq  Control what you share with Google → https://goo.gle/3oUyoym  In-depth guide to how Google Search works → https://goo.gle/3bx2CV2  Episode transcript → https://goo.gle/sotr043-Transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  ]]>27e3cbf3-8102-4b32-976e-99ff06f6c6afThu, 04 Aug 2022 11:55:00 +0000Musonera Jean ClaudeIn this episode of Search Off the Record, Lizzi Sassman, John Mueller, and Gary Illyes have an insightful conversation around how removals work in Google Search. Specifically, they chat about how Google Search operates when removals are in the mix....https://goo.gle/3P1UWYq  Control what you share with Google → https://goo.gle/3oUyoym  In-depth guide to how Google Search works → https://goo.gle/3bx2CV2  Episode transcript → https://goo.gle/sotr043-Transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  ]]>1739howdogooglesearchremovalsworkfalse143fullHow Barry Schwartz Created RustyBrickhttps://www.spreaker.com/episode/how-barry-schwartz-created-rustybrick--56732817https://goo.gle/3z3FCWw    Episode transcript → https://goo.gle/sotr042-Transcript    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>5c21145e-d272-4299-97df-aeb82e656906Thu, 14 Jul 2022 11:55:50 +0000Musonera Jean ClaudeIn this episode of Search Off the Record, Lizzi Sassman and Gary Illyes sit down with Barry Schwartz - a search engine connoisseur. Specifically, they explore how Barry runs his online career, balancing RustyBrick and Search Engine Roundtable. We even...https://goo.gle/3z3FCWw    Episode transcript → https://goo.gle/sotr042-Transcript    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>1828gettingstartedinwebsitedevelop,howtogetstartedinwebsitedevelo,searchenginehacks,searchengineinsights,seo,websitedevelopment,websitedevelopmenttips,websitedevelopmenttipsandtrickfalse142fullHow can you block content from Google Search?https://www.spreaker.com/episode/how-can-you-block-content-from-google-search--56732798https://goo.gle/sotr041-Transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>8c332f52-b3f6-43e1-aa3c-fb8ac5ad869aThu, 30 Jun 2022 11:55:16 +0000Musonera Jean ClaudeIn this episode of Search Off the Record, we take a look at what it takes to block content from Google Search. Lizzi Sassman, Gary Illyes, and John Mueller chat about the role of robots.txt files and robots meta tags. What roles do they play in...https://goo.gle/sotr041-Transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>1878howtoblockcontentfromgoogleseafalse141fullLet’s talk about UX and SEOhttps://www.spreaker.com/episode/let-s-talk-about-ux-and-seo--56732802https://goo.gle/sotr040-Transcript    Let’s talk Core Web Vitals video → https://goo.gle/3xyX0k9  Let’s talk Core Web Vitals podcast → https://goo.gle/3xWcQGJ  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  ]]>f4dbc01c-4517-42d2-b02b-a1699cf03c0cTue, 21 Jun 2022 11:55:29 +0000Musonera Jean ClaudeIn this episode of Search Off the Record, Martin Splitt, Gary Illyes, and Lizzi Sassman sit down to talk about user experience and SEO. What is UX? Besides Core Web Vitals, what other things could we try to automatically infer about the user...https://goo.gle/sotr040-Transcript    Let’s talk Core Web Vitals video → https://goo.gle/3xyX0k9  Let’s talk Core Web Vitals podcast → https://goo.gle/3xWcQGJ  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  ]]>1868gettingstartedwithcorewebvital,gettingstartedwithux,howdoesuxinfluenceseo,howtocreateauxforawebsite,searchofftherecord,seo,seotipsandtricks,userexperienceandseo,ux,uxtipsandtricks,whatarecorewebvitals,whatistherelationshipbetweenux,whatisuxfalse140fullA spotlight on SEO and data with Michelle Robbinshttps://www.spreaker.com/episode/a-spotlight-on-seo-and-data-with-michelle-robbins--56732815https://goo.gle/sotr039-Transcript  Michelle Robbins on Twitter → https://goo.gle/3Nd8jVE Michelle Robbins on LinkedIn → https://goo.gle/3PWnpAM  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>d465e7d1-75cf-4244-9a21-542d4967c9ddThu, 02 Jun 2022 11:55:29 +0000Musonera Jean ClaudeIn this episode of Search Off the Record, we talk with Michelle Robbins - a software engineer by trade and member of the Search Marketing community. Lizzi Sassman and Gary Illyes sit down with Michelle to discuss how she got interested in SEO and even...https://goo.gle/sotr039-Transcript  Michelle Robbins on Twitter → https://goo.gle/3Nd8jVE Michelle Robbins on LinkedIn → https://goo.gle/3PWnpAM  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>1952careertrainingseo,gettingstartedinseo,howtobecomeandseo,howtogetintowritingaboutseo,howtogetstartedwithanseocareer,howtostartanseocareer,howtowriteaboutseo,searchofftherecord,seo,seohacks,seos,seotipsandtricks,seowebsitetips,tipsforbetterseopracticesfalse139fullLet’s talk about Web 3.0https://www.spreaker.com/episode/let-s-talk-about-web-3-0--56732841https://goo.gle/sotr038-Transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>79d12841-9163-441d-81e5-85b1040cb78aThu, 19 May 2022 11:55:21 +0000Musonera Jean ClaudeWith Web 3.0 on the horizon, it’s hard to not talk about the next evolution of the internet. In this episode of Search Off The Record, Martin Splitt, Gary Illyes, and Alan Kent offer up their thoughts about the World Wide Web’s next iteration, and...https://goo.gle/sotr038-Transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>2035gettingstartedwithweb30,howtouseweb30,perspectivesonweb30,thenextevolutionoftheinternet,web30discussions,whatarethefeaturesofweb30,whatdoesadecentralizedwebmean,whatisnewwithweb30,whatisweb10,whatisweb20,whatisweb30false138fullLet’s talk sitemapshttps://www.spreaker.com/episode/let-s-talk-sitemaps--56732821https://goo.gle/sotr037-Transcript   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  ]]>d3daee19-7859-47c5-9134-d9aba611df0eThu, 05 May 2022 11:55:23 +0000Musonera Jean ClaudeA sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. In this episode of Search Off the Record, we sit down with Gary Illyes, John Mueller, and Lizzi Sassman to...https://goo.gle/sotr037-Transcript   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  ]]>1701boostwebsiteseowithsitemaps,garyillyes,gettingstartedwithsitemaps,howtogetstartedwithsitemaps,howtousesitemaps,howtousesitemapsforwebsiteseo,johnmueller,lizzisassman,searchofftherecord,seoandsitemaps,sitemaps,sitemapsoverview,sitemapstipsandtricksfalse137fullThe Story of Kenichi Suzukihttps://www.spreaker.com/episode/the-story-of-kenichi-suzuki--56732845https://goo.gle/sotr036-Transcript  Follow Kenichi on Twitter → https://goo.gle/3Li7BoX  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>e8c604cc-571b-4573-87e5-b8126e43fcd2Tue, 26 Apr 2022 11:55:07 +0000Musonera Jean ClaudeIn this episode of Search Off The Record, we talk with Kenichi Suzuki, a member of the larger search marketing community. Lizzi Sassman and Gary Illyes talk with Kenichi about his career in SEO, how he got started, and what advice he would give to...https://goo.gle/sotr036-Transcript  Follow Kenichi on Twitter → https://goo.gle/3Li7BoX  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>1680garyillyes,gettingstartedinseo,howtobecomeandseo,howtogetintowritingaboutseo,howtogetstartedwithanseocareer,howtostartanseocareer,lizzisassman,searchofftherecord,seo,seohacks,seos,seotipsandtricks,seowebsitetips,tipsforbetterseopracticesfalse136fullStructured data: What's it all about?https://www.spreaker.com/episode/structured-data-what-s-it-all-about--56732808 Episode transcript → https://goo.gle/sotr035-Transcript   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. fullname: Lizzi Sassman, Martin Splitt;]]>0d971d03-231c-492f-8b9f-956e04bbeca0Thu, 07 Apr 2022 11:55:06 +0000Musonera Jean ClaudeIn this episode of Search Off The Record, we take a deep dive into structured data. Our hosts Martin Splitt and Lizzi Sassman talk with Ryan Levering, a software engineer at Google, about the importance of structured data, impactful things you can do... Episode transcript → https://goo.gle/sotr035-Transcript   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. fullname: Lizzi Sassman, Martin Splitt;]]>1778gettingstartedwithstructuredda,howgoogleusesstructureddata,howtogetstartedwithstructuredd,howtousestructureddata,lizzisassman,martinsplitt,prprsearchrelations,ryanlevering,searchofftherecord,seo,seriessearchofftherecord,structureddatafalse135fullDe-SEOing: ants vs πhttps://www.spreaker.com/episode/de-seoing-ants-vs-p--56732829 Remove a page hosted on your site from Google → https://goo.gle/3JxlGhJ  Get videos on Google with schema markup → https://goo.gle/3JwayBn    Episode transcript → https://goo.gle/sotr034-Transcript    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>0fd59ff4-2df5-4e55-a084-f31c303e8caeThu, 24 Mar 2022 12:00:00 +0000Musonera Jean ClaudeYou did a great job optimizing your site for search; however, it's attracting the wrong traffic from search engines. What are your options to correct this unexpected behavior? In this podcast, Martin Splitt, Gary Illyes, and Lizzi Sassman take a deep... Remove a page hosted on your site from Google → https://goo.gle/3JxlGhJ  Get videos on Google with schema markup → https://goo.gle/3JwayBn    Episode transcript → https://goo.gle/sotr034-Transcript    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>1789developers,garyillyes,googledevelopers,googlesearch,googlesearchcentral,howtotacklewebspam,lizzisassman,martinsplitt,searchcentral,searchofftherecord,searchpodcast,seopodcast,webdevelopers,webmasterpodcast,webmastersfalse134fullCats, muffins and more: Videos in Searchhttps://www.spreaker.com/episode/cats-muffins-and-more-videos-in-search--56732822 Episode transcript → https://goo.gle/sotr033-Transcript
    Video indexing best practices → https://goo.gle/3vFuAWg  Google's Artificial Brain Learns to Find Cat Videos blog post → https://goo.gle/3Moy4T2  Try out Muffin Films → https://goo.gle/3CdodKZ 
    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>    d69899b3-2768-4575-822a-74f75ec4ed1dThu, 10 Mar 2022 13:00:00 +0000Musonera Jean ClaudeLet’s talk about the fascinating and surprising ways search engines index video content. In this podcast, Gary Illyes and Lizzi Sassman chat with Danielle Marshak - Product Manager for Search - about how images, structured data, content protections,... Episode transcript → https://goo.gle/sotr033-Transcript
    Video indexing best practices → https://goo.gle/3vFuAWg  Google's Artificial Brain Learns to Find Cat Videos blog post → https://goo.gle/3Moy4T2  Try out Muffin Films → https://goo.gle/3CdodKZ 
    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>    1743developers,garyillyes,googledevelopers,googlesearch,googlesearchcentral,howtoindexvideosongooglesearch,indexing,indexvideosongooglesearch,machinelearning,searchcentral,searchofftherecord,searchpodcast,seopodcast,webdevelopers,webmasterpodcast,webmastersfalse133full    The Story of Aleyda Solishttps://www.spreaker.com/episode/the-story-of-aleyda-solis--56732825https://goo.gle/sotr032-transcript    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>d0123e2c-d5f2-46ae-8620-599659d7daaeThu, 17 Feb 2022 13:00:00 +0000Musonera Jean ClaudeIs there one right path to becoming an SEO? In this episode of Search Off the Record, John Mueller and Gary Illyes speak with Aleyda Solis, a well-known SEO professional. Specifically, they ask her questions about her first website, her path to...https://goo.gle/sotr032-transcript    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>1902aleydasolis,garyillyes,googlesearchcentral,howtobecomeanseo,howtobecomeaprofessionalseo,johnmueller,searchofftherecord,seo,seoasacareerpath,seopodcast,theroadmaptobecominganseo,tipstobecominganseofalse132fullBuilding a better website for Stevehttps://www.spreaker.com/episode/building-a-better-website-for-steve--56732837https://goo.gle/sotr031-transcript 
    Episode 17 → https://goo.gle/3uoiVup  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>    e782c884-41e3-458c-b019-1288c27679fcThu, 03 Feb 2022 13:00:02 +0000Musonera Jean ClaudeMaking a website is no easy task, but what if your search engine had guidelines and best practices in place to help you build a better website?  Search Advocates Gary Illyes, Martin Splitt, and John Mueller continue their conversation about Steve -...https://goo.gle/sotr031-transcript 
    Episode 17 → https://goo.gle/3uoiVup  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>    2028html,https,javascript,javascriptwebsitebestpracticesfalse131full    What to expect from Search Central in 2022?https://www.spreaker.com/episode/what-to-expect-from-search-central-in-2022--56732840https://goo.gle/sotr030-transcript 
    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>    33a7fbe8-b5ad-4c0e-a84d-202244af7714Thu, 20 Jan 2022 13:00:00 +0000Musonera Jean ClaudeIn this episode, John, Martin, and Gary discuss what is in store for 2022. They talk about voice search, if there is a sustainable way for Googlebot to index and crawl content, webmaster guidelines, and more!   Episode transcript →...https://goo.gle/sotr030-transcript 
    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>    2222developers,garyillyes,googledevelopers,googlesearch,googlesearchcentral,googlesearchdocumentation,googlesearchindex,indexing,johnmueller,martinsplitt,searchcentral,searchofftherecord,searchpodcast,seopodcast,webdevelopers,webmasterpodcast,webmastersfalse130full    Year in Search Central 2021https://www.spreaker.com/episode/year-in-search-central-2021--56732830 Episode transcript → https://goo.gle/sotr029-transcript 
    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>    633113bb-27d7-4e68-ab4f-19f5c25eb9a1Tue, 11 Jan 2022 13:00:00 +0000Musonera Jean ClaudeIn this episode, John, Martin, and Gary wrap up 2021 by reflecting on updates, debates, and events. They discuss the status of JavaScript and Search, bridging the gap between SEOs and developers, core updates, and much more! Episode transcript →... Episode transcript → https://goo.gle/sotr029-transcript 
    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>    2076developers,garyillyes,googlecoreupdate,googledevelopers,googlesearch,googlesearchcentral,indexing,javascript,johnmueller,martinsplitt,searchcentral,searchofftherecord,searchpodcast,seopodcast,webdevelopers,webmasterpodcast,webmastersfalse129full    The past, present, and future of robots.txthttps://www.spreaker.com/episode/the-past-present-and-future-of-robots-txt--56732848https://goo.gle/sotr028-transcript    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>40e81f05-87fc-4b13-9d35-af1a9c217439Tue, 21 Dec 2021 13:00:00 +0000Musonera Jean ClaudeIn this episode of Search Off the Record, Gary, Lizzi, and Martin from the Google Search team are joined by special guest David Price, a Product Counsel for Google. They discuss human initiated crawl requests vs. bot initiated crawl requests, the...https://goo.gle/sotr028-transcript    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>3181developers,garyillyes,googledevelopers,googlesearch,googlesearchcentral,indexing,johnmueller,martinsplitt,robotstxt,searchcentral,searchofftherecord,searchpodcast,seopodcast,webdevelopers,webmasterpodcast,webmastersfalse128fullInclusive language in Searchhttps://www.spreaker.com/episode/inclusive-language-in-search--56732833https://goo.gle/3DsRws4 
    Inclusive Language (Wikipedia) → https://goo.gle/3ouqZpX 
    European Institute for Gender Equality → https://goo.gle/3Dsxrlx 
    A guide to inclusive language in the workplace → https://goo.gle/3Eyozw1 
    Google Developer Documentation Style Guide → https://goo.gle/3lIdLUR  Episode transcript → https://goo.gle/sotr027-transcript
    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>    1a7fe65e-9ea4-4fe3-b4f2-0055d12589b0Tue, 07 Dec 2021 13:00:00 +0000Musonera Jean ClaudeJohn and Martin are joined by guest stars Zineb Ait Bahajji and Bruno Cartoni from Google to talk all about inclusive language. The group discusses principles behind inclusive writing, examples in different languages, how Search handles indexing and...https://goo.gle/3DsRws4 
    Inclusive Language (Wikipedia) → https://goo.gle/3ouqZpX 
    European Institute for Gender Equality → https://goo.gle/3Dsxrlx 
    A guide to inclusive language in the workplace → https://goo.gle/3Eyozw1 
    Google Developer Documentation Style Guide → https://goo.gle/3lIdLUR  Episode transcript → https://goo.gle/sotr027-transcript
    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>    1522developers,garyillyes,googledevelopers,googlesearch,googlesearchcentral,inclusivelanguage,inclusivewritingtechniques,indexing,johnmueller,martinsplitt,searchcentral,searchofftherecord,searchpodcast,seopodcast,webdevelopers,webmasterpodcast,webmastersfalse127full    The Future of SEOhttps://www.spreaker.com/episode/the-future-of-seo--56732843https://goo.gle/sot026-transcript    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>8f8bddb3-a3a9-4d3d-9876-0a0fe64c45a1Thu, 11 Nov 2021 15:00:00 +0000Musonera Jean ClaudeIn this episode, John, Martin, and Gary discuss the future of SEO. They talk about the changes they’ve seen in the past decade and anticipate what’s next for SEO. Find out if HTML knowledge will be necessary in the future, if SEO will still be...https://goo.gle/sot026-transcript    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>2789developers,garyillyes,googledevelopers,googlesearch,googlesearchcentral,googleseo,indexing,isseorelevant,johnmueller,martinsplitt,searchcentral,searchofftherecord,searchpodcast,seo,seopodcast,webdevelopers,webmasterpodcast,webmastersfalse126fullLet's talk Core Web Vitalshttps://www.spreaker.com/episode/let-s-talk-core-web-vitals--56732847
    Episode transcript → https://goo.gle/sotr025-transcript    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>    9b89080d-e412-4a8c-8569-34bd6f5f1070Thu, 21 Oct 2021 14:30:00 +0000Musonera Jean ClaudeJohn and Martin are joined by special guest stars Annie Sullivan and Vivek Sekhar, who work on Core Web Vitals. They discuss the metrics that make up Core Web Vitals, speed and performance of a web page, page experience ranking for larger and smaller...
    Episode transcript → https://goo.gle/sotr025-transcript    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>    2600corewebvitals,developers,garyillyes,google,googledevelopers,googlepodcast,googlesearch,googlesearchcentral,indexing,johnmueller,martinsplitt,searchcentral,searchofftherecord,searchpodcast,seopodcast,webdevelopers,webmasterpodcast,webmastersfalse125full    Let’s talk JavaScripthttps://www.spreaker.com/episode/let-s-talk-javascript--56732836https://goo.gle/35HtREZ Episode transcript → https://goo.gle/sotr024-transcript
    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>    eacb2743-b3d3-4177-88ab-12bdc4df650dThu, 30 Sep 2021 08:30:00 +0000Musonera Jean ClaudeIn this episode, Martin and Gary discuss JavaScript in great detail. They talk about the origins of JavaScript, how it compares to Java applet, modern replacements, and all the problems that go along with this programming language.   Google Search...https://goo.gle/35HtREZ Episode transcript → https://goo.gle/sotr024-transcript
    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>    3078avascript,developers,garyillyes,googledevelopers,googlesearch,googlesearchcentral,indexing,javascriptorigins,johnmueller,jquery,martinsplitt,searchcentral,searchofftherecord,searchpodcast,seopodcast,webdevelopers,webmasterpodcast,webmastersfalse124full    SEO Starter Guide: What’s all the drama?https://www.spreaker.com/episode/seo-starter-guide-what-s-all-the-drama--56732849 SEO Starter Guide → https://goo.gle/36ZamsL Episode transcript → https://goo.gle/sotr023-transcript 
    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>    9a06b1be-a19c-4439-ba43-6505985aae9bThu, 09 Sep 2021 15:00:00 +0000Musonera Jean ClaudeIn this very special episode, John, Gary, and Lizzi are joined by a guest star Michael Wyszomierski (tech writer for internal apps). Through some dramatic readings they bring the SEO Starter Guide to life and discuss robots.txt, the mobile-friendly... SEO Starter Guide → https://goo.gle/36ZamsL Episode transcript → https://goo.gle/sotr023-transcript 
    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>    2590developers,garyillyes,googledevelopers,googlesearch,googlesearchcentral,indexing,johnmueller,martinsplitt,mobilefriendly,robotstxt,searchcentral,searchofftherecord,searchpodcast,seopodcast,seostarterguide,webdevelopers,webmasterpodcast,webmastersfalse123full    Monetized websites, search experiments, and more!https://www.spreaker.com/episode/monetized-websites-search-experiments-and-more--56732809 AdSense → https://goo.gle/3zkup0S
    AdMob → https://goo.gle/3eCMNdF
    Ad Manager → https://goo.gle/2V27Qzd https://g.co/legal
    Publisher webinars → https://goo.gle/3eAFhQk
    Sustainable Monetized Websites → https://goo.gle/smw Google Search developer site → https://goo.gle/35HtREZ
    Episode transcript → https://goo.gle/sotr022-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>    23987013-7765-40f1-939d-eb3a16d9e4a3Thu, 19 Aug 2021 16:00:00 +0000Musonera Jean ClaudeJohn, Martin, and Gary are joined by special guest Aurora Morales from the Trust & Safety Policy Transparency team. They talk about website monetization, publisher policies, how Google runs search experiments and more! Policy Change logs AdSense... AdSense → https://goo.gle/3zkup0S
    AdMob → https://goo.gle/3eCMNdF
    Ad Manager → https://goo.gle/2V27Qzd https://g.co/legal
    Publisher webinars → https://goo.gle/3eAFhQk
    Sustainable Monetized Websites → https://goo.gle/smw Google Search developer site → https://goo.gle/35HtREZ
    Episode transcript → https://goo.gle/sotr022-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>    2537developers,garyillyes,googledevelopers,googlesearch,googlesearchcentral,johnmueller,martinsplitt,monetizedwebsites,publisherpolicies,searchcentral,searchexperiments,searchofftherecord,searchpodcast,seopodcast,webdevelopers,webmasterpodcast,webmastersfalse122full    Cheese, Web Workers, universal search, and more!https://www.spreaker.com/episode/cheese-web-workers-universal-search-and-more--56732832https://goo.gle/35HtREZ
    Episode transcript → https://goo.gle/sotr021-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>    857b370e-22bf-4e36-bad1-6a85a77cb768Thu, 29 Jul 2021 08:30:00 +0000Musonera Jean ClaudeJohn, Martin, and Gary celebrate recording over 20 episodes of the podcast reminiscing about great cheese and guests they want to have on the show. They then dive into how Web Workers work, their dream Swiss German programming language, how different...https://goo.gle/35HtREZ
    Episode transcript → https://goo.gle/sotr021-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>    2546developers,garyillyes,googledevelopers,googlesearch,googlesearchcentral,indexing,johnmueller,martinsplitt,searchcentral,searchofftherecord,searchpodcast,seopodcast,serviceworkers,webassembly,webdevelopers,webmasterpodcast,webmasters,webworkersfalse121full    Tackling web spam, search quality, and more!https://www.spreaker.com/episode/tackling-web-spam-search-quality-and-more--56732834https://goo.gle/35HtREZ
    Episode transcript → https://goo.gle/sotr020-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>    b39cd5cc-81a3-4f48-81d7-8aaafa899942Tue, 06 Jul 2021 08:30:00 +0000Musonera Jean ClaudeJohn, Martin, and Gary are joined by special guest Duy Nguyen from the Search Quality team. They discuss tackling web spam, responding to manual actions, preventing hacks, ranking, and more. Google Search developer site → https://goo.gle/35HtREZ...https://goo.gle/35HtREZ
    Episode transcript → https://goo.gle/sotr020-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>    2559developers,garyillyes,googledevelopers,googlesearch,googlesearchcentral,indexing,johnmueller,manualactions,martinsplitt,qualitysearchresults,searchcentral,searchofftherecord,searchpodcast,seopodcast,webdevelopers,webmasterpodcast,webmasters,webspamfalse120full    Google I/O 2021, information retrieval, and more!https://www.spreaker.com/episode/google-i-o-2021-information-retrieval-and-more--56732835https://goo.gle/35HtREZ 
    Episode transcript → http://goo.gle/sotr019-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>    efe64919-7aa4-46cd-b52d-a676320cc2a7Thu, 17 Jun 2021 08:30:00 +0000Musonera Jean ClaudeJohn, Martin, and Gary discuss this year’s Google I/O and whether its website followed SEO best practices, upcoming events, and, of course, JavaScript. Gary also deep dives into Google’s search engine information retrieval process and why, when...https://goo.gle/35HtREZ 
    Episode transcript → http://goo.gle/sotr019-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>    2444developers,garyillyes,googledevelopers,googleio,googlesearch,googlesearchcentral,indexing,johnmueller,martinsplitt,searchcentral,searchofftherecord,searchpodcast,seopodcast,virtualconference,webdevelopers,webindexing,webmasterpodcast,webmastersfalse119full    Search Console, JavaScript, serving, and more!https://www.spreaker.com/episode/search-console-javascript-serving-and-more--56732846 Google Search developer site → https://goo.gle/35HtREZ Episode transcript → http://goo.gle/sotr018-transcript 
    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>    654184b9-9317-4e70-af57-d09cec360cacThu, 27 May 2021 09:00:00 +0000Musonera Jean ClaudeIn this episode, John, Martin, and Gary are joined by special guest Daniel Waisberg. Daniel talks about the new Search Console Regex feature and how Search Console feature requests are prioritized in general. They also discuss converting a blog to a... Google Search developer site → https://goo.gle/35HtREZ Episode transcript → http://goo.gle/sotr018-transcript 
    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>    2626developers,garyillyes,googledevelopers,googlesearch,googlesearchcentral,indexing,johnmueller,martinsplitt,searchcentral,searchconsole,searchconsoleupdates,searchofftherecord,searchpodcast,seopodcast,serving,webdevelopers,webmasterpodcast,webmastersfalse118full    What if speed was a ranking factor...?https://www.spreaker.com/episode/what-if-speed-was-a-ranking-factor--56732851https://goo.gle/35HtREZ
    Episode transcript → https://goo.gle/sotr017-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>    bf17a9f1-4923-4938-9a1e-ab7a49a5e501Thu, 06 May 2021 09:00:00 +0000Musonera Jean ClaudeIn this episode, John, Martin, and Gary discuss Core Web Vitals and start a hypothetical search engine (Steve) to figure out how they would approach speed as a ranking signal and why. Have a listen! Google Search developer site →...https://goo.gle/35HtREZ
    Episode transcript → https://goo.gle/sotr017-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>    1725corewebvitals,developers,garyillyes,googledevelopers,googlepageranking,googlesearch,googlesearchcentral,indexing,johnmueller,martinsplitt,pageranking,searchcentral,searchofftherecord,searchpodcast,seopodcast,webdevelopers,webmasterpodcast,webmastersfalse117full    How serving works, hreflang, and more!https://www.spreaker.com/episode/how-serving-works-hreflang-and-more--56732842https://goo.gle/2PZA6js
    Search Central Live → https://goo.gle/3dBm1B8 Google Search developer site → https://goo.gle/35HtREZ
    Episode transcript → http://goo.gle/sotr016-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>    5c7ec5cc-4776-4f12-ba5c-a67bfc9f6529Tue, 13 Apr 2021 09:00:00 +0000Musonera Jean ClaudeIn this episode, John, Martin, and Gary dive into how serving works, discuss the Search Central Live debugging session, and the surprising complexity of internationalization and hreflang. Have a listen! Synonyms talk → https://goo.gle/2PZA6js Search...https://goo.gle/2PZA6js
    Search Central Live → https://goo.gle/3dBm1B8 Google Search developer site → https://goo.gle/35HtREZ
    Episode transcript → http://goo.gle/sotr016-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>    1981developers,garyillyes,googledevelopers,googlesearch,googlesearchcentral,hreflang,indexing,internationalization,johnmueller,martinsplitt,searchcentral,searchpodcast,seopodcast,serving,webdevelopers,webmasterpodcast,webmastersfalse116full    Search Central LIVE Q&Ahttps://www.spreaker.com/episode/search-central-live-q-a--56732844http://goo.gle/SearchCentralLIVE Episode transcript → https://goo.gle/sotr015-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>68f71027-4e16-4ca2-957a-57ba839b16bcThu, 25 Mar 2021 09:00:00 +0000Musonera Jean ClaudeThis episode is a recording of the Q&A section of the Search Central LIVE event which took place on Feb 24th, 2021. John, Martin, and Gary answer questions about launching a new site for a local business, algorithm changes, dynamic rendering, AMP,...http://goo.gle/SearchCentralLIVE Episode transcript → https://goo.gle/sotr015-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>2018developers,garyillyes,googledevelopers,googlesearch,googlesearchcentral,indexing,johnmueller,martinsplitt,searchcentral,searchcentrallive,searchcentralqa,searchofftherecord,searchpodcast,seopodcast,webdevelopers,webmasterpodcast,webmastersfalse115fullSite Kit, Web Components, shards and more!https://www.spreaker.com/episode/site-kit-web-components-shards-and-more--56732850https://goo.gle/35HtREZ
    Episode transcript → http://goo.gle/sotr014-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>    caf913ce-748e-48d2-a0c0-ce4bfbae5ecdTue, 23 Feb 2021 10:00:00 +0000Musonera Jean ClaudeIn this episode, John, Gary, Martin, and special guest Mariya, Product Manager on the Search team, discuss Google’s free WordPress plugin Site Kit, the Swiss army knife of Google products that puts the most relevant of Google’s tools directly in your...https://goo.gle/35HtREZ
    Episode transcript → http://goo.gle/sotr014-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>    1569developers,garyillyes,googledevelopers,googlesearch,googlesearchcentral,googlewebsitedashboardtools,johnmueller,martinsplitt,postinglists,searchcentral,searchofftherecord,searchpodcast,seopodcast,shards,sitekit,webcomponents,webdevelopers,wordpresspluginfalse114full    Launching Google Search Central (step by step)https://www.spreaker.com/episode/launching-google-search-central-step-by-step--67984119https://goo.gle/35HtREZ  Episode transcript → https://goo.gle/sotr013-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>377b7160-16df-4018-9894-d0c22502c984Tue, 02 Feb 2021 10:30:00 +0000Musonera Jean ClaudeIn this episode, John, Gary, and special guests from the Search Relations team Cherry and Lizzi, discuss all the steps and decisions involved in launching the new Google Search Central site and brand. Have a listen to learn how the idea came about,...https://goo.gle/35HtREZ  Episode transcript → https://goo.gle/sotr013-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>2410developers,garyillyes,googledevelopers,googlesearch,googlesearchcentral,indexing,johnmueller,launchingawebsite,martinsplitt,newwebsiteseo,searchcentral,searchofftherecord,searchpodcast,seopodcast,webdevelopers,webmasterpodcast,webmastersfalse113fullLanguage complexities in Search index selection and more!https://www.spreaker.com/episode/language-complexities-in-search-index-selection-and-more--67984109https://goo.gle/35HtREZ  Episode transcript → https://goo.gle/sotr012-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>2ac14434-a609-4cac-bcbd-35f81fcfc7a3Tue, 19 Jan 2021 10:30:00 +0000Musonera Jean ClaudeIn this episode, John, Martin, Gary, and special guest Cherry Prommawin, Search Advocate based in Singapore, discuss Google Search in the Asia-Pacific region as well as the complexities of index selection for language types and locations. Have a...https://goo.gle/35HtREZ  Episode transcript → https://goo.gle/sotr012-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>1819cherryprommawin,developers,garyillyes,googledevelopers,googlesearch,googlesearchcentral,indexselection,johnmueller,martinsplitt,multilingualwebsites,searchforbeginners,searchofftherecord,searchpodcast,seopodcast,webdevelopers,webdevelopmentwebinarsfalse112fullLooking back on 2020 with Search Relationshttps://www.spreaker.com/episode/looking-back-on-2020-with-search-relations--67984130https://goo.gle/35HtREZ  Episode transcript → http://goo.gle/sotr011-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>ac5a0ff8-fe92-4163-987d-3092e7ae843eTue, 22 Dec 2020 10:00:00 +0000Musonera Jean ClaudeIn our very last podcast episode...for 2020, John, Martin, and Gary reflect on the year and how it’s impacted events and community interaction, they share holiday plans, and discuss the new Search Central site. They even touch on some SearchRel plans...https://goo.gle/35HtREZ  Episode transcript → http://goo.gle/sotr011-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]>1568corewebvitals,developers,developmentin2020,garyillyes,googledevelopers,googlesearch,googlesearchcentral,johnmueller,martinsplitt,pageexperience,searchconsole,searchofftherecord,searchpodcast,seopodcast,unconference,webdevelopers,webmasterpodcastfalse111fullWeb Stories, Search and sheep launches, and more!https://www.spreaker.com/episode/web-stories-search-and-sheep-launches-and-more--67984112https://goo.gle/35HtREZ  Episode transcript → https://goo.gle/sotr010-transcript ]]>fd0dd322-ddbc-4df6-92e4-e7d5f8754761Mon, 16 Nov 2020 09:30:00 +0000Musonera Jean ClaudeSearch Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. In this episode, John, Martin, Gary, and special guest Pascal Birchler, Developer Programs Engineer at Google, deep dive into...https://goo.gle/35HtREZ  Episode transcript → https://goo.gle/sotr010-transcript ]]>1708amp,ampstories,developers,googledevelopers,googlesearch,googlesearchcentral,googlewebmasters,indexing,pascalbirchler,searchconsole,searchofftherecord,searchpodcast,seopodcast,webdevelopers,webmasterpodcast,webmasters,webmastertools,webstores,wordpress,wpfalse110fullHow technical Search content is written and published at Google and more!https://www.spreaker.com/episode/how-technical-search-content-is-written-and-published-at-google-and-more--67984121https://goo.gle/35HtREZ  Transcript → https://goo.gle/sotr009-transcription ]]>52dcb92b-4a9f-4fa8-b192-9f7c7b8b205cWed, 04 Nov 2020 09:30:00 +0000Musonera Jean ClaudeSearch Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. In this episode, John, Martin, Gary, and special guest Lizzi Harvey, technical writer, deep dive into how technical Search...https://goo.gle/35HtREZ  Transcript → https://goo.gle/sotr009-transcription ]]>1746cms,developers,garyillyes,googledevelopers,googledocsapis,googlesearch,googlesearchrelations,googlewebmasters,html,indexing,javascript,johnmueller,martinsplitt,searchofftherecord,searchrelations,webdevelopers,webmasterpodcast,webmasters,webmastertoolsfalse19fullWhat do rendering, signal collection, and SEOs & devs have to do with each other?https://www.spreaker.com/episode/what-do-rendering-signal-collection-and-seos-devs-have-to-do-with-each-other--67984114https://goo.gle/35HtREZ  Transcript for this episode → http://goo.gle/sotr008-transcript ]]>b97653fe-e3fb-421b-80d2-0ea23c094fe0Thu, 22 Oct 2020 09:00:00 +0000Musonera Jean ClaudeSearch Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. In this episode, Gary, Martin, and John draw (un)expected connections between rendering, signal collection in indexing, and...https://goo.gle/35HtREZ  Transcript for this episode → http://goo.gle/sotr008-transcript ]]>1931cms,developers,garyillyes,googledevelopers,googledocsapis,googlesearch,googlesearchrelations,googlewebmasters,html,indexing,javascript,johnmueller,martinsplitt,searchofftherecord,searchrelations,webdevelopers,webmasterpodcast,webmasters,webmastertoolsfalse18fullSpilling the beans on Caffeine (Google's indexing system) and more!https://www.spreaker.com/episode/spilling-the-beans-on-caffeine-google-s-indexing-system-and-more--67984111https://goo.gle/35HtREZ  Transcript for this episode → https://goo.gle/sotr007-transcript ]]>bdccb915-9b61-48bf-adf0-03ac3c86ad24Thu, 08 Oct 2020 09:00:00 +0000Musonera Jean ClaudeSearch Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. Gary spills the beans on Caffeine (Google’s indexing system), John wonders about GIF SEO and its future as well recommendations...https://goo.gle/35HtREZ  Transcript for this episode → https://goo.gle/sotr007-transcript ]]>1920cms,developers,garyillyes,googledevelopers,googledocsapis,googlesearch,googlesearchrelations,googlewebmasters,html,indexing,javascript,johnmueller,martinsplitt,searchofftherecord,searchrelations,webdevelopers,webmasterpodcast,webmasters,webmastertoolsfalsefullHonestly about Google’s Honest Results Policy and more!https://www.spreaker.com/episode/honestly-about-google-s-honest-results-policy-and-more--67984122https://goo.gle/35HtREZ  Transcript for this episode → http://goo.gle/sotr006-transcript]]>aeb8fbc1-dc14-43f4-ab5f-8b8a46d93182Mon, 21 Sep 2020 09:14:03 +0000Musonera Jean ClaudeSearch Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. In this episode, John, Martin, and Gary discuss the different types of rendering, they deep dive into the details of Google’s...https://goo.gle/35HtREZ  Transcript for this episode → http://goo.gle/sotr006-transcript]]>2265cms,developers,garyillyes,googledevelopers,googledocsapis,googlesearch,googlesearchrelations,googlewebmasters,html,indexing,javascript,johnmueller,martinsplitt,searchofftherecord,searchrelations,webdevelopers,webmasterpodcast,webmasters,webmastertoolsfalsefullSEO summer: index waves, sandboxes, crawling, and more!https://www.spreaker.com/episode/seo-summer-index-waves-sandboxes-crawling-and-more--67984113 Google Search developer site → https://goo.gle/35HtREZ Transcript for this episode → https://goo.gle/3KGdQoF ]]>dfa368e1-89fb-4463-b507-9ee509f5b21fTue, 25 Aug 2020 10:00:00 +0000Musonera Jean ClaudeSearch Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. In this SEO summer themed episode, John, Martin, and Gary discuss two waves of indexing, the sandbox and honeymoon periods,... Google Search developer site → https://goo.gle/35HtREZ Transcript for this episode → https://goo.gle/3KGdQoF ]]>1933cms,developers,garyillyes,googledevelopers,googledocsapis,googlesearch,googlesearchrelations,googlewebmasters,html,indexing,javascript,johnmueller,martinsplitt,searchofftherecord,searchrelations,webdevelopers,webmasterpodcast,webmasters,webmastertoolsfalse15fullIndexing (JavaScript) comments and much more!https://www.spreaker.com/episode/indexing-javascript-comments-and-much-more--67984115https://goo.gle/35HtREZ  Transcript for this episode → https://goo.gle/sotr004-transcript]]>d7eabeb6-0c81-455a-9cb4-89e5aeaf4bacMon, 03 Aug 2020 09:30:00 +0000Musonera Jean ClaudeSearch Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. In this episode, Gary gives an update on his new website, and John, Martin, and Gary discuss how they started at Google. In the...https://goo.gle/35HtREZ  Transcript for this episode → https://goo.gle/sotr004-transcript]]>1284cms,developers,garyillyes,googledevelopers,googledocsapis,googlesearch,googlesearchrelations,googlewebmasters,html,indexing,javascript,johnmueller,martinsplitt,searchofftherecord,searchrelations,webdevelopers,webmasterpodcast,webmasters,webmastertoolsfalse14fullHow to think about ranking in Search and much more!https://www.spreaker.com/episode/how-to-think-about-ranking-in-search-and-much-more--67984117 Google Search developer site → https://goo.gle/35HtREZ Transcript for this episode → https://goo.gle/sotr003-transcript]]>70c72602-ef97-4a62-8a56-a2fccefe230fThu, 16 Jul 2020 09:30:00 +0000Musonera Jean ClaudeSearch Off the Record is a podcast series that takes you behind the scenes of Google Search with John Mueller, Gary Illyes, and Martin Splitt from the Search Relations team. In this episode, John, Gary, and Martin take a little more than 12 minutes to... Google Search developer site → https://goo.gle/35HtREZ Transcript for this episode → https://goo.gle/sotr003-transcript]]>2028garyillyes,google,googlesearch,googlewebmasters,javascript,johnmueller,martinsplitt,publishers,search,searchconsole,searchengines,searchofftherecord,searchranking,seo,webmasterpodcast,webmasters,webmastertoolsfalse13fullSurvey results, SEO online events, Search outages, and more!https://www.spreaker.com/episode/survey-results-seo-online-events-search-outages-and-more--67984120 Google Search developer site → https://goo.gle/35HtREZ Transcript for this episode → https://goo.gle/2NTcRn7]]>791b9c07-1531-4316-afa3-affa266328a8Thu, 02 Jul 2020 11:00:00 +0000Musonera Jean ClaudeSearch Off the Record is a podcast series that takes you behind the scenes of Google Search with John Mueller, Gary Illyes, and Martin Splitt from the Search Relations team. In this episode of Search Off the Record, John, Gary, and Martin discuss:... Google Search developer site → https://goo.gle/35HtREZ Transcript for this episode → https://goo.gle/2NTcRn7]]>1406garyillyes,google,googlesearch,googlewebmasters,johnmueller,martinsplitt,publishers,search,searchconsole,searchengines,searchofftherecord,searchoutages,seo,webmasterpodcast,webmasters,webmastertoolsfalse12fullPop filters, nofollow, Core Web Vitals, and more!https://www.spreaker.com/episode/pop-filters-nofollow-core-web-vitals-and-more--67984118
    Google Search developer site → https://goo.gle/35HtREZ]]>    e7e73554-6128-4dcc-931f-c2afb2cea849Tue, 16 Jun 2020 10:00:00 +0000Musonera Jean ClaudeSearch Off the Record is a podcast series that takes you behind the scenes of Google Search with John Mueller, Gary Illyes, and Martin Splitt from the Search Relations team. In this episode of Search Off the Record, John, Gary, and Martin discuss the...
    Google Search developer site → https://goo.gle/35HtREZ]]>    1825corewebvitals,garyillyes,google,googlesearch,googlewebmasters,johnmueller,martinsplitt,nofollow,popfilters,publishers,search,searchconsole,searchengines,searchofftherecord,seo,webmasterpodcast,webmasters,webmastertoolsfalse11full    Search Off the Record - Trailer (New Podcast Show by Google Webmasters)https://www.spreaker.com/episode/search-off-the-record-trailer-new-podcast-show-by-google-webmasters--67984124 Google Search developer site → https://goo.gle/35HtREZ]]>5293ea4b-5135-45be-99d2-557a5b281fc8Fri, 08 May 2020 17:35:47 +0000Musonera Jean ClaudeJohn Mueller, Martin Splitt, and Gary Illyes kick off the new Google Webmasters podcast series which takes you behind the scenes of Google Search: Search Off the Record! Have a listen to the trailer to find out what exactly they are planning to talk... Google Search developer site → https://goo.gle/35HtREZ]]>163garyillyes,google,googlebot,googlesearch,googlewebmasters,johnmueller,martinsplitt,searchconsole,searchengine,searchofftherecord,searchofftherecordtrailer,seo,seopodcast,seotips,technicalseo,webmasterspodcastfalsetrailer