https://www.spreaker.com/show/the-consumer-insights-podcast
These are just some of the questions shaping the future of the insights industry, and we’re exploring them here on The Insighter’s Club Podcast. Hosted by Ross Dempsey, Director of Insight Engagement Services at Stravito, we dive into the challenges and opportunities ahead with leaders, innovators, and disruptors from across the insights industry. 

Formerly known as The Consumer Insights Podcast, this next chapter seeks to dig even deeper, exploring bold ideas and fresh strategies to keep you ahead of the curve.

Follow us on Apple or Spotify, and subscribe to our Insighter’s Club newsletter for valuable and exclusive insights content from us at Stravito.

Whether you’re a longtime listener or new to the show, welcome to The Insighter’s Club!]]>enMarketingStravitohttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ba8b8136a410909aadd6781d78c58c03.jpghttps://www.spreaker.com/show/the-consumer-insights-podcastThu, 23 Jul 2026 19:40:09 +0000StravitoStravitoproducers@sweetfishmedia.comInsights are integral to the growth of your business. Those that are not collecting, analyzing and above all integrating consumer insights will fall behind competitors who are learning about how to better serve their customers. Every episode, we...
These are just some of the questions shaping the future of the insights industry, and we’re exploring them here on The Insighter’s Club Podcast. Hosted by Ross Dempsey, Director of Insight Engagement Services at Stravito, we dive into the challenges and opportunities ahead with leaders, innovators, and disruptors from across the insights industry. 

Formerly known as The Consumer Insights Podcast, this next chapter seeks to dig even deeper, exploring bold ideas and fresh strategies to keep you ahead of the curve.

Follow us on Apple or Spotify, and subscribe to our Insighter’s Club newsletter for valuable and exclusive insights content from us at Stravito.

Whether you’re a longtime listener or new to the show, welcome to The Insighter’s Club!]]>falseepisodichttps://www.spreaker.com/episode/mid-year-pulse-check-with-thor-olof-philogene-founder-ceo-at-stravito--73117272
In this mid-year pulse check, Thor Olof Philogène, Founder & CEO of Stravito, rejoins Ross to look back at a fast-moving H1 and discuss what it signals for the months ahead. Fresh off Cannes and VivaTech, they trace a shift the whole industry is feeling: the hard part is no longer finding information, it's trusting it enough to act. And when the decision is high-stakes, that trust comes from one thing — being able to see how the AI reached its answer, not just what it concluded. As AI takes over the repeatable work, the differentiator becomes human judgment you can actually trace.

We also cover:

• Why success is shifting from getting a seat at the table to getting the knowledge your team holds into the hands of everyone making decisions
• How to make uncertainty explicit rather than papering over it, so you can make reasonable calls without waiting for perfect clarity
• Why a confident-sounding answer built on thin evidence is worse than no answer at all — and what separates black box AI from Glass Box AI when the stakes are high

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>https://api.spreaker.com/episode/73117272Thu, 23 Jul 2026 04:00:02 +0000StravitoWhen intelligence is available to everyone, what actually sets you apart? Increasingly, it's not who can find the answer — it's who can stand behind it. In this mid-year pulse check, http://linkedin.com/in/thorolof, Founder & CEO of...
In this mid-year pulse check, Thor Olof Philogène, Founder & CEO of Stravito, rejoins Ross to look back at a fast-moving H1 and discuss what it signals for the months ahead. Fresh off Cannes and VivaTech, they trace a shift the whole industry is feeling: the hard part is no longer finding information, it's trusting it enough to act. And when the decision is high-stakes, that trust comes from one thing — being able to see how the AI reached its answer, not just what it concluded. As AI takes over the repeatable work, the differentiator becomes human judgment you can actually trace.

We also cover:

• Why success is shifting from getting a seat at the table to getting the knowledge your team holds into the hands of everyone making decisions
• How to make uncertainty explicit rather than papering over it, so you can make reasonable calls without waiting for perfect clarity
• Why a confident-sounding answer built on thin evidence is worse than no answer at all — and what separates black box AI from Glass Box AI when the stakes are high

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>1758false90fullhttps://www.spreaker.com/episode/how-to-give-the-business-answers-not-homework-with-nick-rich-co-founder-at-growth-constructors--72674399
We also cover:

• Why your company is almost certainly operating on an implicit, untested growth theory — and how exposing it is one of the highest-value things an insights team can do
• The three specific upstream behaviors Nick argues any insights professional can start Monday morning, no budget or board approval required
• What five acts of courage and three humilities actually look like in practice, and why walking away from the wrong work might be the boldest move an insights leader can make.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>https://api.spreaker.com/episode/72674399Thu, 25 Jun 2026 04:10:02 +0000StravitoYour insights team has been delivering exactly what the business asked for — faster, cheaper, more efficiently. And that’s precisely what’s putting it at risk. In this episode, we're joined by Nick Rich, co-founder of Growth Constructors and Fellow of...
We also cover:

• Why your company is almost certainly operating on an implicit, untested growth theory — and how exposing it is one of the highest-value things an insights team can do
• The three specific upstream behaviors Nick argues any insights professional can start Monday morning, no budget or board approval required
• What five acts of courage and three humilities actually look like in practice, and why walking away from the wrong work might be the boldest move an insights leader can make.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>2764false89fullhttps://www.spreaker.com/episode/when-certainty-isn-t-available-turning-signals-into-decisions-with-michelle-evans-global-lead-of-retail-insights-at-euromonitor--72330524
In this episode, Ross is joined by Michelle Evans, Global Lead of Retail Insights at Euromonitor International, Forbes contributor, and one of Rethink Retail's top global experts for six consecutive years. They discuss how retailers can navigate economic volatility, technological disruption, and shifting consumer behaviour—and how insight leaders can create clarity when certainty isn't available.

We also cover:

• How leading retailers identify the signals that matter and make decisions with confidence in uncertain conditions.
• What Walmart's approach to AI experimentation reveals about testing, learning, and knowing when to pivot.
• How retailers like Zara, H&M, Mango, and Abercrombie are shortening feedback loops, acting on directional signals, and redefining what rigor looks like in uncertain markets.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>https://api.spreaker.com/episode/72330524Thu, 04 Jun 2026 04:00:02 +0000StravitoWhy doesn’t more data guarantee better decisions? How can you speed up decision-making without sacrificing rigor? And what practices are setting high-performing retail organizations apart?  In this episode, Ross is joined by...
In this episode, Ross is joined by Michelle Evans, Global Lead of Retail Insights at Euromonitor International, Forbes contributor, and one of Rethink Retail's top global experts for six consecutive years. They discuss how retailers can navigate economic volatility, technological disruption, and shifting consumer behaviour—and how insight leaders can create clarity when certainty isn't available.

We also cover:

• How leading retailers identify the signals that matter and make decisions with confidence in uncertain conditions.
• What Walmart's approach to AI experimentation reveals about testing, learning, and knowing when to pivot.
• How retailers like Zara, H&M, Mango, and Abercrombie are shortening feedback loops, acting on directional signals, and redefining what rigor looks like in uncertain markets.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>2129false87fullhttps://www.spreaker.com/episode/questions-of-taste-how-insights-shape-what-the-world-eats-and-drinks-with-basak-oker-marketing-csi-director-at-givaudan--71350127
In this episode, we're joined by Basak Oker, Marketing & CSI Director, Europe at Givaudan Taste & Wellbeing, who has spent 18 years at the intersection of flavor science, consumer behavior and brand innovation. Basak makes a compelling case that the insights function isn't there to validate decisions — it's there to remove randomness from innovation entirely. She breaks down how flavor trends move through the system, from Michelin-starred bar treks to mainstream shelves, and why that cycle has compressed from five years to six months.

We also cover:

• Why a strawberry flavor that signals joy in one market signals medicine in another + what brands must do before assuming anything travels globally
• How faster access to existing research shifts insights teams from reporting functions to genuine growth enablers 
• What GLP-1 medications, Gen Alpha purchasing power, and "fantasy flavors" mean for the next wave of food and beverage innovation

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>https://api.spreaker.com/episode/71350127Thu, 16 Apr 2026 04:00:05 +0000StravitoSomeone decided that your coffee tastes the way it does…and it wasn't an accident. Behind every flavor that hits a shelf is a web of consumer research, cultural context and calculated risk that has to drive decisions faster than ever. In this...
In this episode, we're joined by Basak Oker, Marketing & CSI Director, Europe at Givaudan Taste & Wellbeing, who has spent 18 years at the intersection of flavor science, consumer behavior and brand innovation. Basak makes a compelling case that the insights function isn't there to validate decisions — it's there to remove randomness from innovation entirely. She breaks down how flavor trends move through the system, from Michelin-starred bar treks to mainstream shelves, and why that cycle has compressed from five years to six months.

We also cover:

• Why a strawberry flavor that signals joy in one market signals medicine in another + what brands must do before assuming anything travels globally
• How faster access to existing research shifts insights teams from reporting functions to genuine growth enablers 
• What GLP-1 medications, Gen Alpha purchasing power, and "fantasy flavors" mean for the next wave of food and beverage innovation

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>2438false87fullhttps://www.spreaker.com/episode/from-signals-to-decisions-how-competitive-intelligence-really-drives-advantage-with-tracy-berry-founder-at-berry-insights--69650310
In this episode of the Insighter's Club Podcast, Ross is joined by Tracy Berry, Founder of Berry Insights, Vice President of the Council of Competitive Intelligence Fellows and former Senior Intelligence Analyst at the U.S. Department of Defense, to explore what truly turns insight into action.

Drawing on experience spanning national security, SaaS, and enterprise organizations, Tracy shares why competitive intelligence only creates advantage when it’s designed for decision-making — not just monitoring.

You’ll hear:

• Why “being market-led” is often misunderstood
• The difference between data, signals, and real intelligence
• How the what / so what / now what framework drives action
• What corporate insight teams can learn from defense-grade intelligence tradecraft
• How to build trust, narrative, and decision confidence with leaders

A practical and thought-provoking listen for insight leaders, competitive intelligence teams, and anyone focused on turning insight into impact.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>https://api.spreaker.com/episode/69650310Thu, 29 Jan 2026 04:00:07 +0000StravitoMost companies say they’re market-led — so why do decisions still feel slow, reactive, or overly cautious? In this episode of the Insighter's Club Podcast, Ross is joined by Tracy Berry, Founder of Berry Insights, Vice President of the Council of...
In this episode of the Insighter's Club Podcast, Ross is joined by Tracy Berry, Founder of Berry Insights, Vice President of the Council of Competitive Intelligence Fellows and former Senior Intelligence Analyst at the U.S. Department of Defense, to explore what truly turns insight into action.

Drawing on experience spanning national security, SaaS, and enterprise organizations, Tracy shares why competitive intelligence only creates advantage when it’s designed for decision-making — not just monitoring.

You’ll hear:

• Why “being market-led” is often misunderstood
• The difference between data, signals, and real intelligence
• How the what / so what / now what framework drives action
• What corporate insight teams can learn from defense-grade intelligence tradecraft
• How to build trust, narrative, and decision confidence with leaders

A practical and thought-provoking listen for insight leaders, competitive intelligence teams, and anyone focused on turning insight into impact.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>2925false86fullhttps://www.spreaker.com/episode/2025-year-in-review-with-thor-olof-philogene--68980553
In this episode, Ross sits down with Stravito Founder & CEO Thor Olof Philogène to map where the insight function really stands after a year of AI acceleration, failed pilots, and rising expectations. They unpack why AI is no longer “the strategy” but the infrastructure enabling it and why the true competitive edge now lives in the 3 U’s of data: uniqueness, usability, and utilization.

Together, they explore how leading organizations are shifting from static knowledge repositories to living intelligence systems, turning years of “research waste” into reusable capital that compounds over time. They dig into the uncomfortable truth about data quality in a democratized world, the widening gap between access and literacy, and why commercial acumen and storytelling have become non-negotiable power skills for insight leaders who want a real say in growth.

If you’re ready to operate in the market as it is (not as you remember it), this conversation is your early field guide to 2026.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>https://api.spreaker.com/episode/68980553Thu, 11 Dec 2025 15:18:38 +0000StravitoYour biggest AI risk in 2026 isn’t model collapse. It’s insight teams still acting like report factories in a market that now runs on intelligence infrastructure. In this episode, Ross sits down with Stravito Founder & CEO Thor Olof Philogène to...
In this episode, Ross sits down with Stravito Founder & CEO Thor Olof Philogène to map where the insight function really stands after a year of AI acceleration, failed pilots, and rising expectations. They unpack why AI is no longer “the strategy” but the infrastructure enabling it and why the true competitive edge now lives in the 3 U’s of data: uniqueness, usability, and utilization.

Together, they explore how leading organizations are shifting from static knowledge repositories to living intelligence systems, turning years of “research waste” into reusable capital that compounds over time. They dig into the uncomfortable truth about data quality in a democratized world, the widening gap between access and literacy, and why commercial acumen and storytelling have become non-negotiable power skills for insight leaders who want a real say in growth.

If you’re ready to operate in the market as it is (not as you remember it), this conversation is your early field guide to 2026.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>2343false85fullhttps://www.spreaker.com/episode/stay-safe-or-scale-impact-the-moment-of-truth-for-modern-insight-teams-part-2--68763230
In Part 2 of this special live episode of The Insighter's Club Podcast, recorded at the Stravito Insights Summit 2025 in Paris, three powerhouse leaders dig into one of the most misunderstood and most business-critical  drivers of insight transformation: building a knowledge culture that outperforms any software, platform, or AI tool on the market.

Featuring Seema Hope (VP of Insight, The Economist), Leo Moore (Senior Director, Category Strategic Insights & Analytics, Kellanova), and Christopher Rastin (Head of Global Customer Research, E.ON), this conversation exposes what teams get wrong when rolling out knowledge hubs,  the art of “democratization” and where it can backfire, and the emerging industry  fault line around synthetic data.

Together, they unpack the real operating levers that make or break insight excellence in the age of AI: cultural discipline, curation, human judgment, and the courage to challenge hype cycles.

In this conversation, we tackle:

• The hidden cultural blockers that undermine self-service platforms and knowledge hubs.
• Why dynamic curation (not static libraries) is the new bar for insight democratization.
• Where GenAI genuinely accelerates workflows and where it’s dangerously unreliable.
• Why synthetic data could become the industry’s biggest ethical discussion.
  
  

If you’re committed to future-proofing your insight function, this episode isn’t optional, it’s the tried and tested roadmap.Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>https://api.spreaker.com/episode/68763230Thu, 27 Nov 2025 06:10:07 +0000StravitoInsight teams are facing a dangerous illusion: believing technology alone will elevate their influence while culture quietly erodes it. This is the unfiltered, hard-hitting conversation every insights leader needs to hear right now. In Part 2 of this...
In Part 2 of this special live episode of The Insighter's Club Podcast, recorded at the Stravito Insights Summit 2025 in Paris, three powerhouse leaders dig into one of the most misunderstood and most business-critical  drivers of insight transformation: building a knowledge culture that outperforms any software, platform, or AI tool on the market.

Featuring Seema Hope (VP of Insight, The Economist), Leo Moore (Senior Director, Category Strategic Insights & Analytics, Kellanova), and Christopher Rastin (Head of Global Customer Research, E.ON), this conversation exposes what teams get wrong when rolling out knowledge hubs,  the art of “democratization” and where it can backfire, and the emerging industry  fault line around synthetic data.

Together, they unpack the real operating levers that make or break insight excellence in the age of AI: cultural discipline, curation, human judgment, and the courage to challenge hype cycles.

In this conversation, we tackle:

• The hidden cultural blockers that undermine self-service platforms and knowledge hubs.
• Why dynamic curation (not static libraries) is the new bar for insight democratization.
• Where GenAI genuinely accelerates workflows and where it’s dangerously unreliable.
• Why synthetic data could become the industry’s biggest ethical discussion.
  
  

If you’re committed to future-proofing your insight function, this episode isn’t optional, it’s the tried and tested roadmap.Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>1055false82fullhttps://www.spreaker.com/episode/stay-safe-or-scale-impact-the-moment-of-truth-for-modern-insight-teams--68545588
In this special live episode of The Insighter's Club Podcast, recorded at Stravito Insights Summit 2025 in Paris, three trailblazing leaders unpack what it really takes to dismantle silos and hard-wire insights into decision-making: Seema Hope (VP of Insight, The Economist), Leo Moore (Senior Director, Category Strategic Insights & Analytics, Europe at Kellanova) and Christopher Rastin (Head of Global Customer Research, E.ON). Together, they reveal tried and tested decisive levers: KPI alignment, process design, internal PR, and finance fluency, that turn insights from a cost center into a value engine.

In this conversation, we tackle:

• Why silos persist (competing KPIs, turf, trust) and a practical path to break them permanently.
• Why “delivering data” isn’t enough and how to lead with a conclusion, then prove it fast.
• The secret to embedding insights early (not post-hoc) without losing ownership or control.
• How to democratize insights so they scale, without diluting standards or rigor.
• The underrated power move: becoming best friends with finance to show real ROI.
  
  

If you’re passionate about multiplying your impact as an insights leader, this episode is a call to action to upgrade your operating system, not just your methods.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>https://api.spreaker.com/episode/68545588Thu, 13 Nov 2025 04:00:10 +0000StravitoInsight teams are at a crossroads: stay safe and stay small or claim a seat at the growth table. This is the operating playbook to move from “report factory” to strategic co-pilot. In this special live episode of The Insighter's Club Podcast,...
In this special live episode of The Insighter's Club Podcast, recorded at Stravito Insights Summit 2025 in Paris, three trailblazing leaders unpack what it really takes to dismantle silos and hard-wire insights into decision-making: Seema Hope (VP of Insight, The Economist), Leo Moore (Senior Director, Category Strategic Insights & Analytics, Europe at Kellanova) and Christopher Rastin (Head of Global Customer Research, E.ON). Together, they reveal tried and tested decisive levers: KPI alignment, process design, internal PR, and finance fluency, that turn insights from a cost center into a value engine.

In this conversation, we tackle:

• Why silos persist (competing KPIs, turf, trust) and a practical path to break them permanently.
• Why “delivering data” isn’t enough and how to lead with a conclusion, then prove it fast.
• The secret to embedding insights early (not post-hoc) without losing ownership or control.
• How to democratize insights so they scale, without diluting standards or rigor.
• The underrated power move: becoming best friends with finance to show real ROI.
  
  

If you’re passionate about multiplying your impact as an insights leader, this episode is a call to action to upgrade your operating system, not just your methods.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>1655false81fullhttps://www.spreaker.com/episode/how-to-make-insights-go-viral-with-candice-walton-insights-leader-at-lloyd-s-banking-group--68350580
In this episode, we sit down with Candice Walton from Lloyd’s Banking Group to unpack a non-’buzz’, career-defining topic for senior insights leaders: how to engineer impact. Candice breaks down how her team moved from “answer factory” to insight as a reusable asset, built an Insight Newsroom to craft headlines and actions, and used storytelling, format experimentation (newsletters, webinars, video, infographics) and engagement analytics to make insights spread fast.

We also cover:

• Building a measurable engagement funnel for insight (readership, dwell, comments, actions).
• Why “describe it to a 10 year old” beats jargon for executive attention.
• Operating a drop-in Insight Newsroom to cut noise and sharpen story.
• Protecting proactive time so you can respond faster when news or regulation hits.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>https://api.spreaker.com/episode/68350580Thu, 30 Oct 2025 15:06:26 +0000StravitoYour best insight isn’t getting ignored because it’s wrong; most likely, it’s invisible. If your work keeps dying in inboxes, the problem isn’t the data; it’s the delivery. In this episode, we sit down with Candice Walton from Lloyd’s Banking Group...
In this episode, we sit down with Candice Walton from Lloyd’s Banking Group to unpack a non-’buzz’, career-defining topic for senior insights leaders: how to engineer impact. Candice breaks down how her team moved from “answer factory” to insight as a reusable asset, built an Insight Newsroom to craft headlines and actions, and used storytelling, format experimentation (newsletters, webinars, video, infographics) and engagement analytics to make insights spread fast.

We also cover:

• Building a measurable engagement funnel for insight (readership, dwell, comments, actions).
• Why “describe it to a 10 year old” beats jargon for executive attention.
• Operating a drop-in Insight Newsroom to cut noise and sharpen story.
• Protecting proactive time so you can respond faster when news or regulation hits.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>2331false82fullhttps://www.spreaker.com/episode/the-art-of-rediscovery-in-consumer-insights-with-jake-burghardt-consultant-at-integration-research--68163782
In this episode, Jake Burghardt, former Amazon research leader, now at IntegratingResearch.com shows how to rescue the gold that’s already in your archive. We talk about why teams keep re-asking the same questions, how to turn a 30-page report into a one-page keeper, and simple habits that bring insights into the room when decisions are made. If you lead consumer insights, this is a gentle but firm nudge: less chasing new data, more making your best work usable, visible, and hard to ignore.

• A quick test for when an “old” insight is still useful and when it’s not.
• A weekly “rediscovery” habit that surfaces past insights right before planning.
• Easy ways to show impact (without buying another tool or building a dashboard).
• Where to plug insights into briefs, roadmaps, and OKRs so they shape decisions.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>https://api.spreaker.com/episode/68163782Thu, 16 Oct 2025 12:38:30 +0000StravitoYou probably don’t need another study. You need to use the ones you already paid for. Every year, good insights get lost in slide decks, folders, and “we’ll come back to this later.” In this episode, https://www.linkedin.com/in/jakeburghardt/, former...
In this episode, Jake Burghardt, former Amazon research leader, now at IntegratingResearch.com shows how to rescue the gold that’s already in your archive. We talk about why teams keep re-asking the same questions, how to turn a 30-page report into a one-page keeper, and simple habits that bring insights into the room when decisions are made. If you lead consumer insights, this is a gentle but firm nudge: less chasing new data, more making your best work usable, visible, and hard to ignore.

• A quick test for when an “old” insight is still useful and when it’s not.
• A weekly “rediscovery” habit that surfaces past insights right before planning.
• Easy ways to show impact (without buying another tool or building a dashboard).
• Where to plug insights into briefs, roadmaps, and OKRs so they shape decisions.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>3369false81fullhttps://www.spreaker.com/episode/how-to-make-data-people-trust-with-stephanie-clapham-director-of-research-of-latana--67977086
In this episode, Stephanie Clapham, Director of Research at Latana, tells us why the old ways aren’t working and what’s replacing them. She shares how her team is ditching tired panel systems for fresh, ad-based sampling that finds real people in their real environments, no incentives, no professional survey takers. Steph lays out how brands can earn back trust and uncover insights they can truly stand behind.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>https://api.spreaker.com/episode/67977086Thu, 02 Oct 2025 02:00:08 +0000StravitoConsumer data is losing its credibility and it’s not just because of bots. For years, incentivized surveys and outdated methods have been quietly warping the truth, leaving brands guessing about what customers really think. In this episode,...
In this episode, Stephanie Clapham, Director of Research at Latana, tells us why the old ways aren’t working and what’s replacing them. She shares how her team is ditching tired panel systems for fresh, ad-based sampling that finds real people in their real environments, no incentives, no professional survey takers. Steph lays out how brands can earn back trust and uncover insights they can truly stand behind.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>2688false80fullhttps://www.spreaker.com/episode/leaders-panel-the-path-to-insight-excellence-with-kristi-brown-michelle-sullivan-kristen-oeljtenbruns--67796761
In this special live episode of The Insighter’s Club Podcast, we bring together three trailblazing leaders who are shaping the future of consumer insights. Recorded at The Stravito Insight Summit in Austin, Texas, Kristi Brown (Chick-fil-A), Michelle Sullivan (Target, General Mills) and Kristen Oeltjenbruns (Cargill) sit down to explore the path to insight excellence.

In this candid conversation, we tackle some pressing industry issues:

• Why are insights teams still stuck in silos, and how can we break these barriers once and for all?
• Why delivering data alone is no longer enough and how to transform it into actionable storytelling.
• What’s the secret to embedding insights throughout your organization without losing ownership or control?
• Why democratizing insights is the key to the future and how gatekeeping can limit your career growth.
  
  

If you're passionate about amplifying your impact as an insights professional, this episode is a call-to-action to elevate your approach and make a lasting impact across your business.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>https://api.spreaker.com/episode/67796761Thu, 18 Sep 2025 06:00:09 +0000StravitoInsight teams are at a crossroads: stay safe and stay small, or take bold steps to become strategic growth drivers. In this special live episode of The Insighter’s Club Podcast, we bring together three trailblazing leaders who are shaping the future...
In this special live episode of The Insighter’s Club Podcast, we bring together three trailblazing leaders who are shaping the future of consumer insights. Recorded at The Stravito Insight Summit in Austin, Texas, Kristi Brown (Chick-fil-A), Michelle Sullivan (Target, General Mills) and Kristen Oeltjenbruns (Cargill) sit down to explore the path to insight excellence.

In this candid conversation, we tackle some pressing industry issues:

• Why are insights teams still stuck in silos, and how can we break these barriers once and for all?
• Why delivering data alone is no longer enough and how to transform it into actionable storytelling.
• What’s the secret to embedding insights throughout your organization without losing ownership or control?
• Why democratizing insights is the key to the future and how gatekeeping can limit your career growth.
  
  

If you're passionate about amplifying your impact as an insights professional, this episode is a call-to-action to elevate your approach and make a lasting impact across your business.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>3317false79fullhttps://www.spreaker.com/episode/building-trust-through-insight-with-jane-frost-cbe-ceo-of-the-market-research-society--67618059
In this episode, Jane Frost CBE, CEO of the Market Research Society, digs into why the true job of insight professionals is synthesis, not exclusively analysis, and what it takes to move from being data providers to trusted strategic advisors in today’s organizations. We also discuss:

• Why great insight is built on connection.
• The importance of stakeholder relationships
• How treating insights as reusable assets strengthens long-term decisions

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>https://api.spreaker.com/episode/67618059Thu, 04 Sep 2025 02:00:08 +0000StravitoToo often, insight teams are asked to deliver fast answers, neglecting the time, tools, or trust to get them right. The cost of that remains usually invisible – until it’s not. In this episode, http://linkedin.com/in/jane-frost-cbe-49b357b, CEO of...
In this episode, Jane Frost CBE, CEO of the Market Research Society, digs into why the true job of insight professionals is synthesis, not exclusively analysis, and what it takes to move from being data providers to trusted strategic advisors in today’s organizations. We also discuss:

• Why great insight is built on connection.
• The importance of stakeholder relationships
• How treating insights as reusable assets strengthens long-term decisions

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>2096false78fullhttps://www.spreaker.com/episode/2025-mid-year-review-with-thor-olof-philogene--66847539Thor Olof Philogène, Founder & CEO of Stravito, returns to the show to explore the biggest shifts reshaping the insights function in 2025. He and Ross take stock of a turbulent and transformative first half of the year, digging into what it really takes to move from one-off reports to insight systems that inform, influence, and endure.

They discuss:

• The difference between insight that explains and insight that transforms.
• How AI can either flatten or enhance insight, depending on how it's used.
• How to turn one-off findings into long-term strategic assets.
• The 3 skills insight leaders need to drive change across silos.
• And more!

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.a]]>https://api.spreaker.com/episode/66847539Thu, 03 Jul 2025 08:08:38 +0000StravitoIn this special episode, http://linkedin.com/in/thorolof, Founder & CEO of http://stravito.com, returns to the show to explore the biggest shifts reshaping the insights function in 2025. He and Ross take stock of a turbulent and transformative...Thor Olof Philogène, Founder & CEO of Stravito, returns to the show to explore the biggest shifts reshaping the insights function in 2025. He and Ross take stock of a turbulent and transformative first half of the year, digging into what it really takes to move from one-off reports to insight systems that inform, influence, and endure.

They discuss:

• The difference between insight that explains and insight that transforms.
• How AI can either flatten or enhance insight, depending on how it's used.
• How to turn one-off findings into long-term strategic assets.
• The 3 skills insight leaders need to drive change across silos.
• And more!

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.a]]>2071false77fullhttps://www.spreaker.com/episode/the-strategic-value-of-simple-insight-communication-with-evan-williams-founder-at-perennial-mind--66548607Evan Williams, Founder at Perennial Mind and former insights leader at Uber, Mondelēz, and General Mills, breaks down what most insight teams get wrong when trying to make their work stick. Ross and Evan talk about why simplifying insights doesn’t mean watering them down, how AI can help but not replace human thinking, and why great storytelling is often more powerful than another dashboard. 

We also cover:

• How simplification plays a crucial role in cutting through, but requires serious skill and careful thought.
• Why AI’s inability to extrapolate like a human, because of its lack of goal awareness, is a strategic risk.
• The importance of insight teams as R&D rather than validators.
• Why written communication is the most under-leveraged skill in the insights function, and the fastest path to real influence.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox]]>https://api.spreaker.com/episode/66548607Thu, 19 Jun 2025 10:00:08 +0000StravitoEven the smartest insight is useless if it can’t cut through, move people, or drive action. In this episode, http://linkedin.com/in/evaninsights, Founder at http://www.perennialmind.com and former insights leader at Uber, Mondelēz, and General Mills,...Evan Williams, Founder at Perennial Mind and former insights leader at Uber, Mondelēz, and General Mills, breaks down what most insight teams get wrong when trying to make their work stick. Ross and Evan talk about why simplifying insights doesn’t mean watering them down, how AI can help but not replace human thinking, and why great storytelling is often more powerful than another dashboard. 

We also cover:

• How simplification plays a crucial role in cutting through, but requires serious skill and careful thought.
• Why AI’s inability to extrapolate like a human, because of its lack of goal awareness, is a strategic risk.
• The importance of insight teams as R&D rather than validators.
• Why written communication is the most under-leveraged skill in the insights function, and the fastest path to real influence.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox]]>2688false76fullhttps://www.spreaker.com/episode/human-led-insight-in-the-age-of-ai-with-febronia-ruocco-global-strategic-insights-analytics-director--66396318
In this episode, Febronia Ruocco, Global Strategic Insights & Analytics Director, returns to the show to share how the role of insight is evolving in the current AI era. She makes the case for decoupling insight from its traditional marketing home and positioning it as an independent, commercially focused function that partners across the organization. 

We also cover:

• How to balance AI-enabled speed with strategic depth
• Why tailoring your message to each stakeholder makes the difference
• The risks of relying too heavily on generative AI
• How bold insight leadership can influence commercial outcomes

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox]]>https://api.spreaker.com/episode/66396318Thu, 05 Jun 2025 08:00:08 +0000StravitoAs AI becomes more embedded in decision-making, insight teams face the quiet but urgent challenge of keeping up with tech while proving their strategic value across the business. In this episode, Febronia Ruocco, Global Strategic Insights &...
In this episode, Febronia Ruocco, Global Strategic Insights & Analytics Director, returns to the show to share how the role of insight is evolving in the current AI era. She makes the case for decoupling insight from its traditional marketing home and positioning it as an independent, commercially focused function that partners across the organization. 

We also cover:

• How to balance AI-enabled speed with strategic depth
• Why tailoring your message to each stakeholder makes the difference
• The risks of relying too heavily on generative AI
• How bold insight leadership can influence commercial outcomes

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox]]>2044falsefullhttps://www.spreaker.com/episode/becoming-a-co-pilot-to-the-business-with-nick-graham-founder-of-vertemis--66191358
In this episode, Nick Graham, Founder of Vertemis, and former senior insights leader at companies like PepsiCo and Mondelēz, draws on his 20+ years of experience turning insights into business impact. He breaks down why research often fails to land and what shifts you can make to more effectively drive influence.

We also discuss:

• Why great research doesn’t always equal impactful research
• The importance of starting with the business problem
• The value of storytelling and meaningful stakeholder relationships
• How AI is reshaping insights work

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox]]>https://api.spreaker.com/episode/66191358Thu, 22 May 2025 02:00:08 +0000StravitoWhat if the voice of the customer mindset is holding you back? In this episode, https://www.linkedin.com/in/npgraham/, Founder of https://www.vertemis.pt/, and former senior insights leader at companies like PepsiCo and Mondelēz, draws on his 20+...
In this episode, Nick Graham, Founder of Vertemis, and former senior insights leader at companies like PepsiCo and Mondelēz, draws on his 20+ years of experience turning insights into business impact. He breaks down why research often fails to land and what shifts you can make to more effectively drive influence.

We also discuss:

• Why great research doesn’t always equal impactful research
• The importance of starting with the business problem
• The value of storytelling and meaningful stakeholder relationships
• How AI is reshaping insights work

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox]]>2999false74fullhttps://www.spreaker.com/episode/seeing-the-faces-behind-the-figures-with-lisa-payne-global-director-of-ux-research-at-conde-nast--65984659
In this episode, Lisa Payne, Global Director of UX Research at Condé Nast, explores how qualitative insights, often overlooked or undervalued, can serve as a critical driver of strategic clarity. She shares how human stories, when surfaced and scaled effectively, can move beyond anecdote to influence decisions at the highest levels.

We also discuss:

• How to scale human stories using video and verbatim.
• Strategies for connecting insight teams and unifying research outputs.
• What “intent-first thinking” looks like in practice.
• The importance of embedding insights into decision-making at every level, including the C-suite.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>https://api.spreaker.com/episode/65984659Thu, 08 May 2025 02:00:07 +0000StravitoThe most valuable research doesn’t always come from large sample sizes, but from the ability to surface patterns, stories, and moments of clarity. In this episode, https://www.linkedin.com/in/mrs-lisa-payne/, Global Director of UX Research at...
In this episode, Lisa Payne, Global Director of UX Research at Condé Nast, explores how qualitative insights, often overlooked or undervalued, can serve as a critical driver of strategic clarity. She shares how human stories, when surfaced and scaled effectively, can move beyond anecdote to influence decisions at the highest levels.

We also discuss:

• How to scale human stories using video and verbatim.
• Strategies for connecting insight teams and unifying research outputs.
• What “intent-first thinking” looks like in practice.
• The importance of embedding insights into decision-making at every level, including the C-suite.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>2068false73fullhttps://www.spreaker.com/episode/the-business-case-for-sonic-branding-with-george-holliday-luke-moseley-founders-of-hear-me-out--65682139
In this episode, we are joined by George Holliday and Luke Moseley, founders of Hear Me Out. Together, they explore why sound is one of the most overlooked (and powerful)  tools in brand strategy despite being one of the fastest ways to create emotional connections and boost ROI. 

We also discuss:

• How brands boost their ROI by 24% using just two seconds of sound.
• Why your audience hears your brand before they ever see it.
• The $150,000 mistake brands make with social media audio.
• How to make your audience feel something in under three seconds.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.
]]>https://api.spreaker.com/episode/65682139Thu, 24 Apr 2025 02:00:07 +0000StravitoSound hits the brain faster than sight. Yet most brands focus almost exclusively on their visual identity, neglecting their sonic identity and all its growth potential. In this episode, we are joined by https://www.linkedin.com/in/georgeholliday/ and...
In this episode, we are joined by George Holliday and Luke Moseley, founders of Hear Me Out. Together, they explore why sound is one of the most overlooked (and powerful)  tools in brand strategy despite being one of the fastest ways to create emotional connections and boost ROI. 

We also discuss:

• How brands boost their ROI by 24% using just two seconds of sound.
• Why your audience hears your brand before they ever see it.
• The $150,000 mistake brands make with social media audio.
• How to make your audience feel something in under three seconds.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.
]]>2622false72fullhttps://www.spreaker.com/episode/why-the-real-work-begins-after-the-research-ends-with-matt-roberts-vp-business-intelligence-at-formula-e--65483803
In this episode, Matt Roberts, VP of Business Intelligence at Formula E, shares lessons from 25 years of leading insights at organizations like Formula 1, Sky Sports, and ESPN. He explores why the real work begins after the research itself has ended, and why communication, not complexity, is the key to lasting influence in the insights industry. 

We also discuss:

• The importance of tailoring communication for different stakeholder types.
• Why delivery is just the beginning of the insight lifecycle.
• What a healthy, high-impact insights culture looks like + how to start building one.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>https://api.spreaker.com/episode/65483803Thu, 10 Apr 2025 02:00:07 +0000StravitoHow much of your time goes into doing the research, and how much into communicating it? If driving impact is the goal, the communication side might deserve more of the spotlight. In this episode, https://www.linkedin.com/in/matt-roberts-03291611/, VP...
In this episode, Matt Roberts, VP of Business Intelligence at Formula E, shares lessons from 25 years of leading insights at organizations like Formula 1, Sky Sports, and ESPN. He explores why the real work begins after the research itself has ended, and why communication, not complexity, is the key to lasting influence in the insights industry. 

We also discuss:

• The importance of tailoring communication for different stakeholder types.
• Why delivery is just the beginning of the insight lifecycle.
• What a healthy, high-impact insights culture looks like + how to start building one.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>2065false71fullhttps://www.spreaker.com/episode/q1-special-the-newsroom-mindset-with-grant-feller-founder-at-everyrung--65139935
In this special unscripted episode, journalist-turned-consultant and Founder at EveryRung, Grant Feller joins Ross to explore how insights teams can adopt a newsroom mindset, build narratives that stick, and make their work not just memorable, but actionable.

We also cover:

• The #1 reason insights fail to influence decisions (hint: it’s not the quality of the data).
• Why shrinking attention spans demand new formats for insight delivery.
• Practical strategies to make insights consumable, shareable, and impossible to ignore.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>https://api.spreaker.com/episode/65139935Thu, 27 Mar 2025 02:00:07 +0000StravitoPeople remember stories. They share stories. They act on stories. But no one remembers 120 slides of data. In this special unscripted episode, journalist-turned-consultant and Founder at https://everyrung.com/,...
In this special unscripted episode, journalist-turned-consultant and Founder at EveryRung, Grant Feller joins Ross to explore how insights teams can adopt a newsroom mindset, build narratives that stick, and make their work not just memorable, but actionable.

We also cover:

• The #1 reason insights fail to influence decisions (hint: it’s not the quality of the data).
• Why shrinking attention spans demand new formats for insight delivery.
• Practical strategies to make insights consumable, shareable, and impossible to ignore.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>2456false70fullhttps://www.spreaker.com/episode/how-ai-powered-research-is-changing-consumer-insights-with-alfred-wahlforss-ceo-co-founder-at-listen-labs--64790695
In this episode, Alfred Wahlforss, CEO & Co-founder at Listen Labs, explores how AI-powered qualitative research enhances traditional methods by improving scale, reducing fraudulent responses, and delivering more actionable insights without sacrificing depth.

We explore:

• The biggest challenges in traditional research and how AI addresses them.
• How AI can screen participants, detect fraud, and improve qualitative depth.
• The shift from large, static reports to concise, high-impact insights.
• How outlier perspectives can unlock unexpected breakthroughs.
• The future of insight professionals in an AI-driven world.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>https://api.spreaker.com/episode/64790695Thu, 13 Mar 2025 02:00:07 +0000StravitoAI is transforming how insights are gathered and applied, allowing researchers to scale qualitative research, detect fraud, and deliver high-impact findings faster than ever. But what does this mean for the future of insight professionals? In this...
In this episode, Alfred Wahlforss, CEO & Co-founder at Listen Labs, explores how AI-powered qualitative research enhances traditional methods by improving scale, reducing fraudulent responses, and delivering more actionable insights without sacrificing depth.

We explore:

• The biggest challenges in traditional research and how AI addresses them.
• How AI can screen participants, detect fraud, and improve qualitative depth.
• The shift from large, static reports to concise, high-impact insights.
• How outlier perspectives can unlock unexpected breakthroughs.
• The future of insight professionals in an AI-driven world.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>1649false69fullhttps://www.spreaker.com/episode/why-context-matters-more-than-data-with-will-osborn-service-and-org-design-director-head-of-service-design-at-frog--64589390
In this episode, we are joined by Will Osborn, Service and Org Design Director & Head of Service Design at frog, part of Capgemini Invent, as he discusses why insights fail and what the industry needs to do differently. Will shares candid takes on blind spots in insights, why context is more critical than data, and why waiting for the perfect tech solution is a mistake.

We also discuss:

• The evergreen challenge of silo syndrome. 
• How great storytelling makes data impossible to ignore.
• Why research on its own isn’t enough.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>https://api.spreaker.com/episode/64589390Thu, 27 Feb 2025 02:00:07 +0000StravitoInsights are only as powerful as the action they inspire.  In this episode, we are joined by https://www.linkedin.com/in/willosborn/, Service and Org Design Director & Head of Service Design at https://www.frog.co/, part of Capgemini Invent, as...
In this episode, we are joined by Will Osborn, Service and Org Design Director & Head of Service Design at frog, part of Capgemini Invent, as he discusses why insights fail and what the industry needs to do differently. Will shares candid takes on blind spots in insights, why context is more critical than data, and why waiting for the perfect tech solution is a mistake.

We also discuss:

• The evergreen challenge of silo syndrome. 
• How great storytelling makes data impossible to ignore.
• Why research on its own isn’t enough.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>1754false68fullhttps://www.spreaker.com/episode/why-triple-win-thinking-will-define-the-future-of-insights-with-cristina-marinucci-global-vp-growth-omni-commercial-insights-at-mondelez--64344397
In this episode, Cristina Marinucci, Global VP, Growth & Omni Commercial Insights at Mondelēz International, explains why it’s essential to take a more holistic approach to insights in today’s market. She advocates for a unified, category-first strategy that drives the triple win: benefiting brands, retailers, and shoppers alike.

We also explore:

• The risks of siloed insights and how to create a cohesive strategy.
• Why category-first thinking unlocks growth for brands and retailers alike.
• How diverse career experiences can help you become a stronger, more adaptive insights leader.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>https://api.spreaker.com/episode/64344397Thu, 13 Feb 2025 02:00:07 +0000StravitoInsights are no longer just about analyzing data and observations in isolation; they need to be framed within a broader narrative that aligns sales, marketing, and other stakeholders with a truly shared strategic agenda. In this episode,...
In this episode, Cristina Marinucci, Global VP, Growth & Omni Commercial Insights at Mondelēz International, explains why it’s essential to take a more holistic approach to insights in today’s market. She advocates for a unified, category-first strategy that drives the triple win: benefiting brands, retailers, and shoppers alike.

We also explore:

• The risks of siloed insights and how to create a cohesive strategy.
• Why category-first thinking unlocks growth for brands and retailers alike.
• How diverse career experiences can help you become a stronger, more adaptive insights leader.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.]]>1824false67fullhttps://www.spreaker.com/episode/turning-uncertainty-into-strategy-with-jennifer-brace-chief-futurist-at-ford-motor-company--63963040
In this episode, Jennifer Brace, Chief Futurist at Ford Motor Company, challenges the way insight professionals think about data, foresights, and the future. She explains the importance of broadening the scope of long-term planning to include external signals, consumer reactions, and macro factors like climate change.

We also discuss:

• Why consumers struggle to predict their own behavior.
• The STEEP framework.
• How AI adoption hinges more on public acceptance than tech capabilities.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox]]>https://api.spreaker.com/episode/63963040Thu, 30 Jan 2025 02:30:07 +0000StravitoThe future may be uncertain, but your business strategy doesn’t have to be. The secret? Stop predicting and start preparing.   In this episode, https://www.linkedin.com/in/jenniferbrace/, Chief Futurist at https://www.careers.ford.com/en/home.html,...
In this episode, Jennifer Brace, Chief Futurist at Ford Motor Company, challenges the way insight professionals think about data, foresights, and the future. She explains the importance of broadening the scope of long-term planning to include external signals, consumer reactions, and macro factors like climate change.

We also discuss:

• Why consumers struggle to predict their own behavior.
• The STEEP framework.
• How AI adoption hinges more on public acceptance than tech capabilities.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox]]>1686false66fullhttps://www.spreaker.com/episode/introducing-the-insighter-s-club-podcast--63716333
In this new chapter of the Consumer Insights Podcast, we’ll be digging even deeper into the big questions on the minds of insights leaders today. Join host Ross Dempsey as he speaks with a wide range of leaders, innovators and disruptors from across the insights space.

Tune in for a sneak peek of what’s ahead, and be sure to subscribe to the Insighter’s Club newsletter for exclusive content you won’t want to miss.]]>https://api.spreaker.com/episode/63716333Thu, 16 Jan 2025 20:15:40 +0000StravitoWelcome to the Insighter’s Club. In this new chapter of the Consumer Insights Podcast, we’ll be digging even deeper into the big questions on the minds of insights leaders today. Join host Ross Dempsey as he speaks with a wide range of leaders,...
In this new chapter of the Consumer Insights Podcast, we’ll be digging even deeper into the big questions on the minds of insights leaders today. Join host Ross Dempsey as he speaks with a wide range of leaders, innovators and disruptors from across the insights space.

Tune in for a sneak peek of what’s ahead, and be sure to subscribe to the Insighter’s Club newsletter for exclusive content you won’t want to miss.]]>101falsetrailerhttps://www.spreaker.com/episode/2024-year-in-review--63380288Ross Dempsey, Director of Insight Engagement Services at Stravito and former head of Burberry’s award-winning insights engagement program. They explore the year’s standout themes, tapping into the lessons that shaped 2024, as well as the priorities insights professionals need to focus on for the year to come.

Listen to the end for an exciting announcement about what the podcast has in-store for 2025.]]>https://api.spreaker.com/episode/63380288Thu, 19 Dec 2024 02:00:06 +0000StravitoIn this special episode, Thor is joined by https://www.linkedin.com/in/ross-dempsey-35b2b835/, Director of Insight Engagement Services at https://www.stravito.com/ and former head of Burberry’s award-winning insights engagement program. They explore...Ross Dempsey, Director of Insight Engagement Services at Stravito and former head of Burberry’s award-winning insights engagement program. They explore the year’s standout themes, tapping into the lessons that shaped 2024, as well as the priorities insights professionals need to focus on for the year to come.

Listen to the end for an exciting announcement about what the podcast has in-store for 2025.]]>2681false64fullhttps://www.spreaker.com/episode/multi-dimensional-insights-with-maryellen-mantyla-consumer-insights-manager-at-eastman--63146887collaborative advantage?

In this episode, Maryellen Mantyla, Consumer Insights Manager at Eastman, explores the business potential of sharing insights externally. She offers strategies for presenting them effectively to partners, customers, and stakeholders across the value chain, demonstrating how open, well-communicated insights can elevate a company’s impact and relevance in the industry.

We also discuss: 

• Maryellen’s approach to insights, based on a multi-layered analysis.
• The importance of clear and attractive visualization of insights to compel diverse audiences.
• Why insights professionals need to resist the urge to soften findings—and present the full story instead.

]]>https://api.spreaker.com/episode/63146887Thu, 05 Dec 2024 02:00:07 +0000StravitoIt’s well-known that insights can offer companies competitive advantage – but what about collaborative advantage? In this episode, https://www.linkedin.com/in/maryellen-mantyla-6319582b/overlay/about-this-profile/, Consumer Insights Manager at...collaborative advantage?

In this episode, Maryellen Mantyla, Consumer Insights Manager at Eastman, explores the business potential of sharing insights externally. She offers strategies for presenting them effectively to partners, customers, and stakeholders across the value chain, demonstrating how open, well-communicated insights can elevate a company’s impact and relevance in the industry.

We also discuss: 

• Maryellen’s approach to insights, based on a multi-layered analysis.
• The importance of clear and attractive visualization of insights to compel diverse audiences.
• Why insights professionals need to resist the urge to soften findings—and present the full story instead.

]]>1999false63fullhttps://www.spreaker.com/episode/changing-minds-and-winning-hearts-with-patrick-alcantara-strategic-customer-insight-lead-uk-ireland-at-axa--62898528Insights are nuggets of truth about the world or ourselves.

But truth alone doesn’t drive change. The real challenge is communicating how and why things can improve based on those findings.

In this episode, we’re joined by Patrick Alcantara, Strategic Customer Insights Lead (UK & Ireland) at AXA, one of the world’s largest insurers. Patrick talks about the importance of communicating insights effectively to influence minds at all levels of business and inspire meaningful change.

We also cover:

• Why the best insights come from combining technical expertise with emotional intelligence.
• How to tailor insights to your audience’s specific needs to overcome resistance and gain buy-in.
• The importance of blending data-driven analysis with compelling storytelling to engage and persuade stakeholders.

]]>https://api.spreaker.com/episode/62898528Thu, 21 Nov 2024 02:00:07 +0000StravitoInsights are nuggets of truth about the world or ourselves. But truth alone doesn’t drive change. The real challenge is communicating how and why things can improve based on those findings. In this episode, we’re joined by...Insights are nuggets of truth about the world or ourselves.

But truth alone doesn’t drive change. The real challenge is communicating how and why things can improve based on those findings.

In this episode, we’re joined by Patrick Alcantara, Strategic Customer Insights Lead (UK & Ireland) at AXA, one of the world’s largest insurers. Patrick talks about the importance of communicating insights effectively to influence minds at all levels of business and inspire meaningful change.

We also cover:

• Why the best insights come from combining technical expertise with emotional intelligence.
• How to tailor insights to your audience’s specific needs to overcome resistance and gain buy-in.
• The importance of blending data-driven analysis with compelling storytelling to engage and persuade stakeholders.

]]>1655false62fullhttps://www.spreaker.com/episode/the-additive-value-of-data-with-dan-foreman-insights-entrepreneur-and-former-president-of-esomar--62643869
In this episode, we welcome Dan Foreman, insights entrepreneur and former president of ESOMAR, who shares his thoughts on what makes data, and by extension insights professionals, so important in today’s world.

We also discuss: 

• How the insights industry would look if it were built today
• Why data is so valuable
• The importance of spending time outside the insights space 
• How to use a data curation approach to build customer affinity

]]>https://api.spreaker.com/episode/62643869Thu, 07 Nov 2024 02:00:02 +0000StravitoIs data the new oil? In this episode, we welcome https://www.linkedin.com/in/dforeman/, insights entrepreneur and former president of https://esomar.org/, who shares his thoughts on what makes data, and by extension insights professionals, so...
In this episode, we welcome Dan Foreman, insights entrepreneur and former president of ESOMAR, who shares his thoughts on what makes data, and by extension insights professionals, so important in today’s world.

We also discuss: 

• How the insights industry would look if it were built today
• Why data is so valuable
• The importance of spending time outside the insights space 
• How to use a data curation approach to build customer affinity

]]>1746false61fullhttps://www.spreaker.com/episode/using-ai-to-unlock-the-business-potential-of-insights-with-febronia-ruocco-global-strategic-insights-analytics-director-executive-coach--62475670
To tackle these pressing issues—and raise even more—we’re joined by Febronia Ruocco, Global Strategic Insights & Analytics Director and Executive Coach. Febronia discusses AI’s potential, dispels common myths, and reveals how insights professionals can leverage AI to become strategic commercial partners for businesses.

We also discuss: 

• Why effective stakeholder management and communication are more essential than ever
• Broader implications of AI in the insights industry
• The importance of starting every project with commercial impact in focus

]]>https://api.spreaker.com/episode/62475670Thu, 24 Oct 2024 02:00:02 +0000StravitoAs AI advances, critical questions around ethics, limitations, and capabilities emerge. Can it ever truly replicate human insight? How is it reshaping business cost structures? Who really owns the data? To tackle these pressing issues—and raise even...
To tackle these pressing issues—and raise even more—we’re joined by Febronia Ruocco, Global Strategic Insights & Analytics Director and Executive Coach. Febronia discusses AI’s potential, dispels common myths, and reveals how insights professionals can leverage AI to become strategic commercial partners for businesses.

We also discuss: 

• Why effective stakeholder management and communication are more essential than ever
• Broader implications of AI in the insights industry
• The importance of starting every project with commercial impact in focus

]]>1417false60fullhttps://www.spreaker.com/episode/cutting-through-the-ai-noise-with-aaron-cannon-ceo-co-founder-at-outset--62304332
In this episode, we’re joined by Aaron Cannon, CEO & Co-Founder at Outset, as he explores how AI can eliminate the trade-offs between depth and speed in qualitative research to gather richer, more actionable insights at scale—without the traditional time and cost limitations.

We also discuss: 

• How to avoid common pitfalls in AI adoption by focusing on user needs and real-life applications.
• The importance of thinking iteratively and adapting as research progresses.
• How to balance depth and scale when conducting research.
• The power of mixed-methods research + how AI can enhance both qualitative and quantitative approaches.

]]>https://api.spreaker.com/episode/62304332Thu, 10 Oct 2024 02:00:02 +0000StravitoThe secret to leveraging real value from AI in qualitative research is thinking like a user, not an investor—and discerning the data.  In this episode, we’re joined by...
In this episode, we’re joined by Aaron Cannon, CEO & Co-Founder at Outset, as he explores how AI can eliminate the trade-offs between depth and speed in qualitative research to gather richer, more actionable insights at scale—without the traditional time and cost limitations.

We also discuss: 

• How to avoid common pitfalls in AI adoption by focusing on user needs and real-life applications.
• The importance of thinking iteratively and adapting as research progresses.
• How to balance depth and scale when conducting research.
• The power of mixed-methods research + how AI can enhance both qualitative and quantitative approaches.

]]>1555false59fullhttps://www.spreaker.com/episode/translating-unstructured-data-into-actionable-insights-with-victoria-gnatoka-customer-experience-product-manager-at-expedia-group--62096913
In this episode, we are joined by Victoria Gnatoka, Customer Experience Product Manager at Expedia. Drawing on over 10 years of experience, she digs into how adopting an omnichannel approach can help obtain unstructured data that can be turned into quality, actionable insights through AI, data engineering and other technologies.

We also discuss:

• Strategies to unlock the full potential of unstructured data.
• How to focus on actionable, high-impact insights rather than getting overwhelmed by data overload.
• Why integrating data across channels is crucial for comprehensive customer understanding.

]]>https://api.spreaker.com/episode/62096913Thu, 26 Sep 2024 02:00:01 +0000StravitoBy next year, 70 to 80% of all the data we receive will be unstructured. Is your organization prepared? In this episode, we are joined by https://www.linkedin.com/in/victoriagnatoka/, Customer Experience Product Manager at...
In this episode, we are joined by Victoria Gnatoka, Customer Experience Product Manager at Expedia. Drawing on over 10 years of experience, she digs into how adopting an omnichannel approach can help obtain unstructured data that can be turned into quality, actionable insights through AI, data engineering and other technologies.

We also discuss:

• Strategies to unlock the full potential of unstructured data.
• How to focus on actionable, high-impact insights rather than getting overwhelmed by data overload.
• Why integrating data across channels is crucial for comprehensive customer understanding.

]]>1813false58fullhttps://www.spreaker.com/episode/embracing-the-future-of-insights-with-bipul-markan-head-of-research-and-insights-mena-at-assembly-global--61339554
In this episode, we dive deep into these topics with Bipul Markan, Head of Research and Insights MENA at Assembly Global. He encourages insights leaders to broaden their capabilities, embrace new tools, and foster a culture of learning within their teams to navigate the shifts in consumer behavior and the world of insights.

We also discuss: 

• How synthetic data offers valuable opportunities in market research, especially for experimentation and data augmentation.
• How to supplement traditional research methods with newer methodologies.
• Why advanced analytics are worth the investment.

]]>https://api.spreaker.com/episode/61339554Thu, 12 Sep 2024 02:00:02 +0000StravitoThe world of insights is continuously expanding. But what does that mean for insights professionals? And what skills do you need to stay ahead as the industry evolves? In this episode, we dive deep into these topics with...
In this episode, we dive deep into these topics with Bipul Markan, Head of Research and Insights MENA at Assembly Global. He encourages insights leaders to broaden their capabilities, embrace new tools, and foster a culture of learning within their teams to navigate the shifts in consumer behavior and the world of insights.

We also discuss: 

• How synthetic data offers valuable opportunities in market research, especially for experimentation and data augmentation.
• How to supplement traditional research methods with newer methodologies.
• Why advanced analytics are worth the investment.

]]>1721false57fullhttps://www.spreaker.com/episode/a-masterclass-in-curiosity-with-sean-mccullough-sr-brand-insights-manager-at-molson-coors--61179225
In this episode, we're joined by Sean McCullough, Sr. Brand Insights Manager for Coors Family of Brands, Imports, Economy, Non-Alc, & Whiskey at Molson Coors. Sean discusses how he takes inspiration from the world of insights and beyond to continuously cultivate his sense of curiosity.

We also cover:

• The critical role of understanding human behavior in extracting meaningful insights from data for smarter business decisions.
• Why new research isn’t always the answer + how to maximize the use of existing resources
• The power of understanding all consumer demographics to maximize market potential and enhance engagement.

]]>https://api.spreaker.com/episode/61179225Thu, 29 Aug 2024 02:00:02 +0000StravitoWant to elevate your career in insights? Start thinking like a toddler. In this episode, we're joined by https://www.linkedin.com/in/seanmccullough42/, Sr. Brand Insights Manager for Coors Family of Brands, Imports, Economy, Non-Alc, & Whiskey at...
In this episode, we're joined by Sean McCullough, Sr. Brand Insights Manager for Coors Family of Brands, Imports, Economy, Non-Alc, & Whiskey at Molson Coors. Sean discusses how he takes inspiration from the world of insights and beyond to continuously cultivate his sense of curiosity.

We also cover:

• The critical role of understanding human behavior in extracting meaningful insights from data for smarter business decisions.
• Why new research isn’t always the answer + how to maximize the use of existing resources
• The power of understanding all consumer demographics to maximize market potential and enhance engagement.

]]>2436false56fullhttps://www.spreaker.com/episode/going-beyond-the-obvious-with-tara-kenneway-senior-brand-strategist-and-insights-manager-at-t-mobile--61016283
The more you work in concert with other areas of the business, the more likely you are to deliver on consumers wants and needs. 

In this episode, we’re joined by Tara Kenneway, Senior Brand Strategist and Insights Manager at T-Mobile, as she explores how to build insightful brands through an interdisciplinary approach. She discusses the intersection of insights, brand strategy, and product development, leading to a comprehensive understanding of consumers that goes beyond the obvious.

We also discuss:

• Why it’s essential to talk to consumers early and often.
• How communities can be a powerful resource in your insights toolbox.
• How to make more time for experimentation in your everyday work.

]]>https://api.spreaker.com/episode/61016283Thu, 15 Aug 2024 02:00:03 +0000StravitoInsights isn’t a standalone discipline. The more you work in concert with other areas of the business, the more likely you are to deliver on consumers wants and needs.  In this episode, we’re joined by...
The more you work in concert with other areas of the business, the more likely you are to deliver on consumers wants and needs. 

In this episode, we’re joined by Tara Kenneway, Senior Brand Strategist and Insights Manager at T-Mobile, as she explores how to build insightful brands through an interdisciplinary approach. She discusses the intersection of insights, brand strategy, and product development, leading to a comprehensive understanding of consumers that goes beyond the obvious.

We also discuss:

• Why it’s essential to talk to consumers early and often.
• How communities can be a powerful resource in your insights toolbox.
• How to make more time for experimentation in your everyday work.

]]>1745false55fullhttps://www.spreaker.com/episode/quarterly-review-q2-2024--60572281Thor Olof Philogène revisits some of the highlights from recent episodes, exploring the varied and rich perspectives of the brilliant insights leaders who’ve joined the podcast this quarter.

Stay tuned for the next season of the Consumer Insights Podcast coming in August.]]>https://api.spreaker.com/episode/60572281Thu, 04 Jul 2024 13:15:02 +0000StravitoJoin us for this Quarterly Review episode as host https://www.linkedin.com/in/thorolof/ revisits some of the highlights from recent episodes, exploring the varied and rich perspectives of the brilliant insights leaders who’ve joined the podcast this...Thor Olof Philogène revisits some of the highlights from recent episodes, exploring the varied and rich perspectives of the brilliant insights leaders who’ve joined the podcast this quarter.

Stay tuned for the next season of the Consumer Insights Podcast coming in August.]]>1743false54fullhttps://www.spreaker.com/episode/the-power-of-asking-the-right-questions-with-jascina-simeon-global-head-of-consumer-insights-and-customer-experience--60438029“Are we asking the right questions? Are we asking the right people? Are we asking in the right context and at the right time?”

In this episode, we are joined by Global Head of Consumer Insights and Customer Experience  Jascina Simeon who firmly believes that consumers do know what they want, as long as insights professionals are asking the right questions and using the precise methodologies. 

We also discuss: 

• How context and external factors are crucial to understanding changes in consumer behavior
• Why insights professionals need to go beyond demographics and have a grasp of generational differences and the challenges they pose
• The importance of being open, curious, and brave in the insights industry

]]>https://api.spreaker.com/episode/60438029Thu, 20 Jun 2024 02:00:04 +0000Stravito“Are we asking the right questions? Are we asking the right people? Are we asking in the right context and at the right time?” In this episode, we are joined by Global Head of Consumer Insights and Customer Experience...“Are we asking the right questions? Are we asking the right people? Are we asking in the right context and at the right time?”

In this episode, we are joined by Global Head of Consumer Insights and Customer Experience  Jascina Simeon who firmly believes that consumers do know what they want, as long as insights professionals are asking the right questions and using the precise methodologies. 

We also discuss: 

• How context and external factors are crucial to understanding changes in consumer behavior
• Why insights professionals need to go beyond demographics and have a grasp of generational differences and the challenges they pose
• The importance of being open, curious, and brave in the insights industry

]]>1880false53fullhttps://www.spreaker.com/episode/real-world-insights-with-bonnie-chiurazzi-director-of-market-insights-at-glassdoor--60194164
Bonnie Chiurazzi, Director of Market Insights at Glassdoor, joins us to share how her transition from CPG to tech has shaped her rigorous approach to market research. She also explores the best practices for leveraging research methodologies in real-world contexts and how this yields deeper insights.

We also discuss:

• The risks of democratizing the research process
• The pros and cons of pairing Category Entry Points (CEP) analysis with journey maps and leveraging them to drive engagement.
• Why businesses should focus product development on early adopters rather than late adopters.

]]>https://api.spreaker.com/episode/60194164Thu, 06 Jun 2024 02:00:04 +0000StravitoHow can you maximize the impact of your insights while working in an imperfect world? https://www.linkedin.com/in/bonnie-chiurazzi-6b546545/, Director of Market Insights at https://www.glassdoor.com/about/, joins us to share how her transition from...
Bonnie Chiurazzi, Director of Market Insights at Glassdoor, joins us to share how her transition from CPG to tech has shaped her rigorous approach to market research. She also explores the best practices for leveraging research methodologies in real-world contexts and how this yields deeper insights.

We also discuss:

• The risks of democratizing the research process
• The pros and cons of pairing Category Entry Points (CEP) analysis with journey maps and leveraging them to drive engagement.
• Why businesses should focus product development on early adopters rather than late adopters.

]]>1542false52fullhttps://www.spreaker.com/episode/becoming-a-business-intelligence-expert-with-nick-rich-group-vp-insights-analytics-ex-intercontinental-hotels-group-carlsberg--59998583
And that’s precisely why it’s essential to be a business intelligence expert.
In this episode, Nick Rich, Group VP Insights & Analytics, ex-InterContinental Hotels Group/Carlsberg, shares the importance of building capabilities and competencies around problem-solving, developing business talent, and achieving growth. 

We also discuss: 

• Why it’s essential to tailor innovation to brands and portfolios
• The importance of leveraging existing knowledge to drive commission better research
• Why business performance analytics should be priority #1 for insights teams

]]>https://api.spreaker.com/episode/59998583Thu, 23 May 2024 11:40:01 +0000Stravito“Insights aren’t just for marketing. They’re for the whole business”.  And that’s precisely why it’s essential to be a business intelligence expert. In this episode, https://www.linkedin.com/in/nick-rich/, Group VP Insights & Analytics,...
And that’s precisely why it’s essential to be a business intelligence expert.
In this episode, Nick Rich, Group VP Insights & Analytics, ex-InterContinental Hotels Group/Carlsberg, shares the importance of building capabilities and competencies around problem-solving, developing business talent, and achieving growth. 

We also discuss: 

• Why it’s essential to tailor innovation to brands and portfolios
• The importance of leveraging existing knowledge to drive commission better research
• Why business performance analytics should be priority #1 for insights teams

]]>2034false51fullhttps://www.spreaker.com/episode/an-optimistic-outlook-for-insights-with-stephanie-hutchison-principal-divisional-strategy-consultant-at-health-care-service-corporation--59925872
Drawing upon a wealth of experience in leveraging secondary research foresights, Stephanie Hutchison, Principal Divisional Strategy Consultant at Health Care Service Corporation, joins us to explore the opportunities in the future of the insights industry and share how insights professionals can prepare today to exploit these opportunities and reach their full potential within their businesses.

We also discuss:

• Stephanie’s step-by-step approach for businesses to build a Future Trends Program 
• How AI can help  insights professionals become thought leaders in their organizations
• The importance of continuous education in the insights industry, whether formal or informal, to upskill and scale. 

]]>https://api.spreaker.com/episode/59925872Thu, 09 May 2024 02:10:02 +0000StravitoUncertainty or opportunity? It’s only a matter of perspective. Drawing upon a wealth of experience in leveraging secondary research foresights, https://www.linkedin.com/in/stephanie-hutchison-b896005/, Principal Divisional Strategy Consultant at...
Drawing upon a wealth of experience in leveraging secondary research foresights, Stephanie Hutchison, Principal Divisional Strategy Consultant at Health Care Service Corporation, joins us to explore the opportunities in the future of the insights industry and share how insights professionals can prepare today to exploit these opportunities and reach their full potential within their businesses.

We also discuss:

• Stephanie’s step-by-step approach for businesses to build a Future Trends Program 
• How AI can help  insights professionals become thought leaders in their organizations
• The importance of continuous education in the insights industry, whether formal or informal, to upskill and scale. 

]]>1583false50fullhttps://www.spreaker.com/episode/anticipating-the-next-normal-with-michael-nevski-director-global-insights-at-visa--59623347
In this episode, Michael Nevski, Director, Global Insights at Visa, offers tangible strategies for insights leaders to help consumers navigate through economic stressors stemming from our dynamic world. He emphasizes the importance of communication, trust, community, and adaptation in facing next-normal scenarios from both the consumer and company perspectives.

We also discuss: 

• How to stop the insights function from being seen as a cost center
• Practical strategies for building brand trust with consumers
• What early adopters can teach us about GenAI's impacts on consumer behavior

]]>https://api.spreaker.com/episode/59623347Thu, 25 Apr 2024 11:56:03 +0000StravitoIn a world where change is the only constant, adapting to a new normal falls short. Companies must anticipate the next normal to thrive, and insights are essential to achieve this.  In this episode, https://www.linkedin.com/in/michaelnevski/,...
In this episode, Michael Nevski, Director, Global Insights at Visa, offers tangible strategies for insights leaders to help consumers navigate through economic stressors stemming from our dynamic world. He emphasizes the importance of communication, trust, community, and adaptation in facing next-normal scenarios from both the consumer and company perspectives.

We also discuss: 

• How to stop the insights function from being seen as a cost center
• Practical strategies for building brand trust with consumers
• What early adopters can teach us about GenAI's impacts on consumer behavior

]]>1899false49fullhttps://www.spreaker.com/episode/empathy-humility-action-driving-change-with-deepa-iyer-sr-director-of-market-research-and-data-science-at-fossil-group--59408070
In this episode, Deepa Iyer, Sr. Director of Market Research and Data Science at Fossil Group, shares how her rich career working both agency-side and brand-side has taught her how to drive insightful action through empathy, humility, and technical expertise. 

Join us as we also discuss: 

• How brand-side insights leaders can adopt a consultant mindset
• Best practices + what to watch out for when working with insights from a strategic perspective 
• The potential impacts of generative AI in the Insights world

]]>https://api.spreaker.com/episode/59408070Thu, 11 Apr 2024 02:00:03 +0000StravitoTo work with insights is to drive change. And while driving change is always easier said than done, it’s far from impossible. In this episode, https://www.linkedin.com/in/deepa-iyer-28056a17/, Sr. Director of Market Research and Data Science at...
In this episode, Deepa Iyer, Sr. Director of Market Research and Data Science at Fossil Group, shares how her rich career working both agency-side and brand-side has taught her how to drive insightful action through empathy, humility, and technical expertise. 

Join us as we also discuss: 

• How brand-side insights leaders can adopt a consultant mindset
• Best practices + what to watch out for when working with insights from a strategic perspective 
• The potential impacts of generative AI in the Insights world

]]>1963false48fullhttps://www.spreaker.com/episode/quarterly-review-q1-2024--59189394Thor Olof Philogène revisits some of the highlights from recent episodes, exploring the varied and rich perspectives of the brilliant insights leaders who’ve joined the podcast this quarter.]]>https://api.spreaker.com/episode/59189394Thu, 28 Mar 2024 01:00:07 +0000StravitoJoin us for this Quarterly Review episode as host https://www.linkedin.com/in/thorolof/ revisits some of the highlights from recent episodes, exploring the varied and rich perspectives of the brilliant insights leaders who’ve joined the podcast this...Thor Olof Philogène revisits some of the highlights from recent episodes, exploring the varied and rich perspectives of the brilliant insights leaders who’ve joined the podcast this quarter.]]>1693false47fullhttps://www.spreaker.com/episode/elevating-insights-through-continuous-learning-with-victoria-ng-director-consumer-insights-at-sodexo--59035473
In this episode, Victoria Ng, Director, Consumer Insights at Sodexo, shares how her journey of continuous learning has shaped her ability to conduct thorough research and derive meaningful insights. 

We also discuss: 

• How combining qualitative and quantitative data helps bring insights to life
• The importance of being a storyteller rather than just a “data-teller"
• Methods for leveraging emerging technologies like AI in insights work

]]>https://api.spreaker.com/episode/59035473Thu, 14 Mar 2024 02:00:01 +0000StravitoA commitment to learning—whether through formal education or experience—opens doors to diverse opportunities and fresh perspectives. It fills gaps in understanding, fosters adaptability to emerging technologies, and is fundamental to uncovering...
In this episode, Victoria Ng, Director, Consumer Insights at Sodexo, shares how her journey of continuous learning has shaped her ability to conduct thorough research and derive meaningful insights. 

We also discuss: 

• How combining qualitative and quantitative data helps bring insights to life
• The importance of being a storyteller rather than just a “data-teller"
• Methods for leveraging emerging technologies like AI in insights work

]]>1676false46fullhttps://www.spreaker.com/episode/from-fun-facts-to-actionable-insights-with-matt-thell-global-strategy-and-innovation-leader-at-general-mills--58869210
Generating insights without a practical application often limits their ability to leverage tangible results and meet business objectives.

In this episode, Matt Thell, Global Strategy and Innovation Leader at General Mills, shares the key steps to turn insights into action through a structured process that involves analysis, communal knowledge, hierarchization and empathy.

We also discuss:

• The i3 process to achieve innovation
• How to differentiate problems from opportunities—and how it drastically changes the approach you should take
• The importance of building empathy inside the organization to create context-sensitive solutions

]]>https://api.spreaker.com/episode/58869210Thu, 29 Feb 2024 02:00:02 +0000Stravito“Insights without actions are just fun facts.” But how do you ensure your insights translate into real-world impact? Generating insights without a practical application often limits their ability to leverage tangible results and meet business...
Generating insights without a practical application often limits their ability to leverage tangible results and meet business objectives.

In this episode, Matt Thell, Global Strategy and Innovation Leader at General Mills, shares the key steps to turn insights into action through a structured process that involves analysis, communal knowledge, hierarchization and empathy.

We also discuss:

• The i3 process to achieve innovation
• How to differentiate problems from opportunities—and how it drastically changes the approach you should take
• The importance of building empathy inside the organization to create context-sensitive solutions

]]>1895false45fullhttps://www.spreaker.com/episode/transforming-the-insights-function-into-a-must-have-with-deborah-walker-director-consumer-insights-at-the-michaels-companies-inc--58689794how do you know?

A solid insights strategy powers better decisions, sharpens targeting, fuels innovation, and sets your organization up for success. But too often, insights are sidelined as a 'nice-to-have' function, stripping organizations of their competitive edge.

Leveraging her extensive experience in building insights functions from the ground up, Deborah Walker, Director — Consumer Insights at The Michaels Companies, Inc., helps move the insights function to where it truly belongs — the ‘must-have’ category. She joins us to delve into her successful five-step program for establishing and enhancing this critical function.

We also discuss:

• Why insights professionals should be at the forefront of decision-making
• The power of taking a “MythBusters” approach to insights work
• Strategies to tackle analysis paralysis and unlock powerful insights

]]>https://api.spreaker.com/episode/58689794Thu, 15 Feb 2024 02:00:02 +0000StravitoWho exactly is your customer? More importantly, how do you know? A solid insights strategy powers better decisions, sharpens targeting, fuels innovation, and sets your organization up for success. But too often, insights are sidelined as a...how do you know?

A solid insights strategy powers better decisions, sharpens targeting, fuels innovation, and sets your organization up for success. But too often, insights are sidelined as a 'nice-to-have' function, stripping organizations of their competitive edge.

Leveraging her extensive experience in building insights functions from the ground up, Deborah Walker, Director — Consumer Insights at The Michaels Companies, Inc., helps move the insights function to where it truly belongs — the ‘must-have’ category. She joins us to delve into her successful five-step program for establishing and enhancing this critical function.

We also discuss:

• Why insights professionals should be at the forefront of decision-making
• The power of taking a “MythBusters” approach to insights work
• Strategies to tackle analysis paralysis and unlock powerful insights

]]>1647false44fullhttps://www.spreaker.com/episode/exploring-a-new-era-of-insights-with-lorin-drake-consumer-insights-strategist-at-publix-super-markets--58516838
The variety of innovations in the insights world, from tech to methodologies, are creating unique opportunities for insights professionals – but also new challenges.

In this episode, Lorin Drake, Consumer Insights Strategist at Publix Super Markets, shares wisdom and learnings from his tenured career to illustrate how insights professionals can make the most of this new era.

We also discuss:

• Key considerations when approaching GenAI
• Why the trend of feedback overload should be on your radar + how to prevent it
• How the emerging area of emography can add depth and richness to insights work

]]>https://api.spreaker.com/episode/58516838Thu, 01 Feb 2024 02:00:02 +0000Stravito“There’s never been a better time to be an insights professional.” The variety of innovations in the insights world, from tech to methodologies, are creating unique opportunities for insights professionals – but also new challenges. In this episode,...
The variety of innovations in the insights world, from tech to methodologies, are creating unique opportunities for insights professionals – but also new challenges.

In this episode, Lorin Drake, Consumer Insights Strategist at Publix Super Markets, shares wisdom and learnings from his tenured career to illustrate how insights professionals can make the most of this new era.

We also discuss:

• Key considerations when approaching GenAI
• Why the trend of feedback overload should be on your radar + how to prevent it
• How the emerging area of emography can add depth and richness to insights work

]]>2119false43fullhttps://www.spreaker.com/episode/democratizing-insights-to-drive-innovation-with-shivani-shah-national-category-and-shopper-insights-senior-manager-at-church-dwight--58325537
The democratization of insights leads to the integration of customer needs into all decision-making levels, paving the way for groundbreaking innovation. In today’s episode, Shivani Shah, National Category and Shopper Insights Senior Manager at Church & Dwight Co., Inc. discusses overcoming the obstacles of insights democratization and how it can contribute to elevating the insights function.

Join us as we discuss:

• The importance of scalability in the democratization of insights process
• How to agnostically approach consumer research to avoid falling into confirmation bias.
• Key skills and capabilities from insights professionals in the light of the tech revolution

]]>https://api.spreaker.com/episode/58325537Thu, 18 Jan 2024 02:00:01 +0000StravitoInnovation can stem from any member of your organization, and accessible insights can expedite your team's journey toward it. The democratization of insights leads to the integration of customer needs into all decision-making levels, paving the way...
The democratization of insights leads to the integration of customer needs into all decision-making levels, paving the way for groundbreaking innovation. In today’s episode, Shivani Shah, National Category and Shopper Insights Senior Manager at Church & Dwight Co., Inc. discusses overcoming the obstacles of insights democratization and how it can contribute to elevating the insights function.

Join us as we discuss:

• The importance of scalability in the democratization of insights process
• How to agnostically approach consumer research to avoid falling into confirmation bias.
• Key skills and capabilities from insights professionals in the light of the tech revolution

]]>1762false42fullhttps://www.spreaker.com/episode/2023-year-in-review-part-2--58100889Thor Olof Philogène delves into more captivating moments and insights from this year's guests.

Join us for our last 2023 episode as we wrap up an incredible year on The Consumer Insights Podcast.]]>https://api.spreaker.com/episode/58100889Thu, 28 Dec 2023 03:00:02 +0000StravitoIn Part 2 of our 2023 Year in Review, host https://www.linkedin.com/in/thorolof/ delves into more captivating moments and insights from this year's guests. Join us for our last 2023 episode as we wrap up an incredible year on The Consumer Insights...Thor Olof Philogène delves into more captivating moments and insights from this year's guests.

Join us for our last 2023 episode as we wrap up an incredible year on The Consumer Insights Podcast.]]>1194false41fullhttps://www.spreaker.com/episode/2023-year-in-review-part-1--57998054
In this special edition Year in Review episode, host Thor Olof Philogène, revisits some of the brightest gems from the podcast this year.

Join us as we recall some of the invaluable insights shared on the podcast this year, and stay tuned for Part 2!]]>https://api.spreaker.com/episode/57998054Thu, 14 Dec 2023 02:00:02 +0000Stravito2023 has been another year filled with valuable, thought-provoking, and insightful conversations on The Consumer Insights Podcast. Each guest brought their own unique perspective, sharing some of their best stories, advice, and experiences. In this...
In this special edition Year in Review episode, host Thor Olof Philogène, revisits some of the brightest gems from the podcast this year.

Join us as we recall some of the invaluable insights shared on the podcast this year, and stay tuned for Part 2!]]>1659falsefullhttps://www.spreaker.com/episode/measuring-capturing-and-paying-attention-with-dr-jonathan-stringfield-vp-global-business-research-and-marketing-at-activision-blizzard--57855705
Dr. Jonathan Stringfield, VP, Global Business Research and Marketing at Activision Blizzard, explores this question through innovations in attention measurement. With deep insights experience from the worlds of tech, media, and entertainment, he also highlights how the gaming ecosystem —with over 3.5 billion users— is a key space for insights professionals to learn from.

We discuss:

• The importance of integrating messy human factors into decision-making
• The need to understand the underlying principles of AI and other technologies to avoid blindly relying on them
• Why honing communication and soft skills can help you unlock your full potential as an insights professional

Check out Dr. Jonathan Stringfield’s book, ‘Get In The Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies', and join our community of brilliant insights professionals! ]]>https://api.spreaker.com/episode/57855705Thu, 30 Nov 2023 01:53:23 +0000StravitoA successful advertising campaign is determined by its impact on consumer behavior. But how can you best measure that impact? https://www.linkedin.com/in/jonathanstringfield/, VP, Global Business Research and Marketing at...
Dr. Jonathan Stringfield, VP, Global Business Research and Marketing at Activision Blizzard, explores this question through innovations in attention measurement. With deep insights experience from the worlds of tech, media, and entertainment, he also highlights how the gaming ecosystem —with over 3.5 billion users— is a key space for insights professionals to learn from.

We discuss:

• The importance of integrating messy human factors into decision-making
• The need to understand the underlying principles of AI and other technologies to avoid blindly relying on them
• Why honing communication and soft skills can help you unlock your full potential as an insights professional

Check out Dr. Jonathan Stringfield’s book, ‘Get In The Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies', and join our community of brilliant insights professionals! ]]>2112false39fullhttps://www.spreaker.com/episode/engineering-brand-loyalty-with-uzma-rauf-founder-and-ceo-at-khatanalytics--57607030
To achieve this, it’s necessary to ask the right questions, dig deeper into the true meaning of loyalty, and pay attention to the post-purchase experience. In this episode, Uzma Rauf, Founder and CEO at Khatanalytics shares her expertise on how to engineer brand loyalty for long-term success.

Join us as we discuss:

• Why customer retention should be a priority for organizations
• Understanding loyalty as a scientific process that goes beyond repurchase
• Do’s and don’ts when using ChatGPT as a research tool

Join our community of brilliant insights professionals! ]]>https://api.spreaker.com/episode/57607030Thu, 16 Nov 2023 03:00:02 +0000StravitoBuilding brand loyalty is a team effort. But how do you get the whole team on board? And how do you make sure that everyone is rowing in the right direction? To achieve this, it’s necessary to ask the right questions, dig deeper into the true meaning...
To achieve this, it’s necessary to ask the right questions, dig deeper into the true meaning of loyalty, and pay attention to the post-purchase experience. In this episode, Uzma Rauf, Founder and CEO at Khatanalytics shares her expertise on how to engineer brand loyalty for long-term success.

Join us as we discuss:

• Why customer retention should be a priority for organizations
• Understanding loyalty as a scientific process that goes beyond repurchase
• Do’s and don’ts when using ChatGPT as a research tool

Join our community of brilliant insights professionals! ]]>2100false38fullhttps://www.spreaker.com/episode/where-psychology-meets-commerce-data-informed-decisions-with-dr-daron-sharps-researcher-at-pinterest--57431352Dr. Daron Sharps, Researcher at Pinterest, says the best research she’s seen involves the rigorous integration of multiple methodologies and that great qualitative research can be the catalyst that takes quantitative data to its highest, most useful form.

Pulling from her expertise in psychology and human behavior, Daron shares how embracing multi-methodology can be what separates a short-lived insight from an enduring one.

Join us as we discuss:

• How understanding psychology empowers better decision-making
• Three vital research principles to optimize your insights strategy
• Critical components for making up the DNA of a successful insights team

]]>https://api.spreaker.com/episode/57431352Thu, 02 Nov 2023 03:00:02 +0000StravitoQuantitative data alone is not sufficient for informing successful business decisions. https://www.linkedin.com/in/daronsharps/, Researcher at https://www.pinterestcareers.com/es/, says the best research she’s seen involves the rigorous integration of...Dr. Daron Sharps, Researcher at Pinterest, says the best research she’s seen involves the rigorous integration of multiple methodologies and that great qualitative research can be the catalyst that takes quantitative data to its highest, most useful form.

Pulling from her expertise in psychology and human behavior, Daron shares how embracing multi-methodology can be what separates a short-lived insight from an enduring one.

Join us as we discuss:

• How understanding psychology empowers better decision-making
• Three vital research principles to optimize your insights strategy
• Critical components for making up the DNA of a successful insights team

]]>1876false37fullhttps://www.spreaker.com/episode/insights-in-action-driving-impact-with-rachel-pruitt-director-of-enterprise-insights-capabilities-at-target--57281412
On this episode, we speak with Rachel Pruitt, Director of Enterprise Insights Capabilities at Target about her passion for transforming data in a way that empowers people and business alike. You probably already have a lot of the skills you need to drive more impact; it’s just about applying them in new ways.

Join us as we discuss:

• Why you should stop sharing everything and what to do instead
• The benefits of applying your research skills to your relationships with internal business partners
• Critical role of relationships within your organization, and how they lead to action
• What makes up the DNA of a successful insights team

]]>https://api.spreaker.com/episode/57281412Thu, 19 Oct 2023 03:00:02 +0000StravitoIf insights don’t translate to action and impact, do they really matter? On this episode, we speak with https://www.linkedin.com/in/rachelhpruitt/, Director of Enterprise Insights Capabilities at https://www.target.com/ about her passion for...
On this episode, we speak with Rachel Pruitt, Director of Enterprise Insights Capabilities at Target about her passion for transforming data in a way that empowers people and business alike. You probably already have a lot of the skills you need to drive more impact; it’s just about applying them in new ways.

Join us as we discuss:

• Why you should stop sharing everything and what to do instead
• The benefits of applying your research skills to your relationships with internal business partners
• Critical role of relationships within your organization, and how they lead to action
• What makes up the DNA of a successful insights team

]]>1611false36fullhttps://www.spreaker.com/episode/one-size-fits-all-fails-jennie-lewis-senior-manager-of-customer-insights-at-airship-on-mobile-personalization--56939898
Jennie Lewis, Senior Manager, Customer Insights at Airship specializes in mobile experience and personalization. She shares why insights need to be translatable to stakeholders, actionable, and in the marketing realm, personalized and segmented. Jennie also illustrates how to take the sea of data available and put it to work for your company and customers.

Join us as we discuss:

• Importance of personalization and tapping into direct customer insights to fuel success
• Building a customer engagement strategy tailored to your business’s digital and physical presence
• Realistic personalization strategies to deliver the ultimate customer experience
• The building blocks of effective mobile experience personalization

]]>https://api.spreaker.com/episode/56939898Thu, 05 Oct 2023 02:00:02 +0000StravitoPersonalization is the key to business success in digital and physical realms across B2B and B2C. But not all types of personalization are useful. https://www.linkedin.com/in/jennielew/, Senior Manager, Customer Insights at https://www.airship.com/...
Jennie Lewis, Senior Manager, Customer Insights at Airship specializes in mobile experience and personalization. She shares why insights need to be translatable to stakeholders, actionable, and in the marketing realm, personalized and segmented. Jennie also illustrates how to take the sea of data available and put it to work for your company and customers.

Join us as we discuss:

• Importance of personalization and tapping into direct customer insights to fuel success
• Building a customer engagement strategy tailored to your business’s digital and physical presence
• Realistic personalization strategies to deliver the ultimate customer experience
• The building blocks of effective mobile experience personalization

]]>1946false35fullhttps://www.spreaker.com/episode/lights-camera-actionable-insights-with-steve-mushkin-founder-of-latitude--56860657
Technology today makes it possible to gather, analyze and implement viewer feedback in real time, and these methodologies have the potential to bring greater depth and granularity to audience insights.

We spoke with Steve Mushkin, Founder of Latitude about his decades of experience in audience and content research to learn more about how brands can use cutting-edge technology to deepen customer understanding and increase business impact.

Join us as we discuss:

• The difference between tactical and fundamental insights and how to leverage each
• Developing a high-level vision to guide team and individual decisions and innovation
• Building a powerful experience for your audience as the attention economy evolves
• The evolution of content research — and what it means for brands today

]]>https://api.spreaker.com/episode/56860657Thu, 21 Sep 2023 03:00:02 +0000StravitoWhat could you do with live, actionable insights directly from your audience at the very moment they see your content? Technology today makes it possible to gather, analyze and implement viewer feedback in real time, and these methodologies have the...
Technology today makes it possible to gather, analyze and implement viewer feedback in real time, and these methodologies have the potential to bring greater depth and granularity to audience insights.

We spoke with Steve Mushkin, Founder of Latitude about his decades of experience in audience and content research to learn more about how brands can use cutting-edge technology to deepen customer understanding and increase business impact.

Join us as we discuss:

• The difference between tactical and fundamental insights and how to leverage each
• Developing a high-level vision to guide team and individual decisions and innovation
• Building a powerful experience for your audience as the attention economy evolves
• The evolution of content research — and what it means for brands today

]]>2009false34fullhttps://www.spreaker.com/episode/how-insights-fuel-growth-with-humayun-rashid-director-of-consumer-insights-at-microsoft--56712087
In this episode of the Consumer Insights Podcast, Thor is joined by Humayun Rashid, Consumer Insights Director at Microsoft.

They cover:

• Why the ability to fuel growth is what defines insights in a commercial context
• The importance of a holistic understanding of consumer sentiment
• Why market researchers need to be streetwise
• Why it’s essential to get the right respondents
• What to consider when implementing a Concept Value Testing Program
• What to consider when relocating to a different country for work
• The growth opportunities of a global insights career
• The advantages and disadvantage of hybrid insights work
• How to cultivate psychological safety on your team
• Why it’s important to challenge the power dynamics in market research
• The opportunities on the horizon for insights professionals

If you’re interested in learning more about how insights can fuel commercial, professional, and personal growth, tune into this episode of the Consumer Insights Podcast.

Rate & Review The Consumer Insights Podcast:

• Apple https://apple.co/3tX0VX1
• Spotify https://spoti.fi/3QhkNNU
• bCast: https://consumerinsightspodcast.com
• RSS: https://bit.ly/3NToIPf

And connect with Humayun here:

• LinkedIn: https://www.linkedin.com/in/humayunr/

Website: https://www.microsoft.com/]]>https://api.spreaker.com/episode/56712087Thu, 07 Sep 2023 03:00:02 +0000StravitoWe’re surrounded by insights, both in and outside of work — it’s just a matter of knowing where to look for them. But once identified, how do you turn those insights into concrete action? And how can you ensure that those actions fuel growth? In this...
In this episode of the Consumer Insights Podcast, Thor is joined by Humayun Rashid, Consumer Insights Director at Microsoft.

They cover:

• Why the ability to fuel growth is what defines insights in a commercial context
• The importance of a holistic understanding of consumer sentiment
• Why market researchers need to be streetwise
• Why it’s essential to get the right respondents
• What to consider when implementing a Concept Value Testing Program
• What to consider when relocating to a different country for work
• The growth opportunities of a global insights career
• The advantages and disadvantage of hybrid insights work
• How to cultivate psychological safety on your team
• Why it’s important to challenge the power dynamics in market research
• The opportunities on the horizon for insights professionals

If you’re interested in learning more about how insights can fuel commercial, professional, and personal growth, tune into this episode of the Consumer Insights Podcast.

Rate & Review The Consumer Insights Podcast:

• Apple https://apple.co/3tX0VX1
• Spotify https://spoti.fi/3QhkNNU
• bCast: https://consumerinsightspodcast.com
• RSS: https://bit.ly/3NToIPf

And connect with Humayun here:

• LinkedIn: https://www.linkedin.com/in/humayunr/

Website: https://www.microsoft.com/]]>2460false33fullhttps://www.spreaker.com/episode/striking-a-chord-how-to-harmonize-consumer-needs-and-business-impact-with-marta-eriksson-senior-manager-consumer-insights-analytics-at--5657486771vpkr31Thu, 24 Aug 2023 08:00:00 +0000StravitoOrganizations exist because they solve problems for people. And solving those problems requires a deep understanding of the underlying needs, as well as the ability to translate them into business impact. Achieving this outcome requires a multitude of...1518false32fullhttps://www.spreaker.com/episode/grounding-insights-in-reality-with-simone-ballarini-head-of-consumer-insight-business-development-at-lavazza--56566853815yl5p1Thu, 10 Aug 2023 08:00:00 +0000StravitoTrue consumer insights are rare. To uncover them, you need a combination of logic, intuition, and expertise, as well as the determination to separate bias from truth. Leveraging multiple techniques and new technologies can help you triangulate to true...1759false31fullhttps://www.spreaker.com/episode/the-creative-nature-of-insights-work-with-miranda-patton-director-of-strategic-insights-at-at-t-live--56566869v1743wx0Thu, 29 Jun 2023 08:00:00 +0000StravitoResearch is a creative art, but inefficiency can prevent that creativity from blossoming. In order to make time for the brainpower that leads to business impact, it’s essential to prioritize efficiency in your approach to insights work. In this...1981false30fullhttps://www.spreaker.com/episode/achieving-3-way-win-outcomes-with-emilia-simonin-head-of-global-market-intelligence-at-moet-hennessy--565668577034l4p1Thu, 15 Jun 2023 08:00:00 +0000StravitoYou’re probably familiar with the idea of a “win-win” outcome, but what about a “win-win-win” outcome? Market and consumer insights play a central role in ensuring that consumers, retailers, and brands all win. In this episode of the Consumer...18183-way-win,emilia simonin,head of global market intellig,moët hennessyfalse29fullhttps://www.spreaker.com/episode/lessons-in-b2b-customer-insights-with-tzachi-ben-sasson-head-of-global-voice-of-the-customer-at-amdocs--5656687540pkqqw1Thu, 01 Jun 2023 08:00:00 +0000StravitoWhat are the differences between B2B and B2C insights? And what can these two areas learn from each other? While group dynamics can add layers of complexity to B2B insights work, it all comes down to people at the end of the day. In this episode of...2604amdocs,b2b,customer,customer insights,head of global voice,tzachi ben-sassonfalse28fullhttps://www.spreaker.com/episode/building-iconic-brands-through-predictive-social-intelligence-with-andi-govindia-ceo-co-founder-of-riviter--5656685970w27561Thu, 18 May 2023 08:00:00 +0000StravitoStrong brands build communities around their products; iconic brands build products for communities. But how do you identify and understand those communities? Social intelligence is a powerful tool to gain an understanding of your consumers that’s...1616andi govindia,ceo,iconic brands,riviter,social intelligencefalse27fullhttps://www.spreaker.com/episode/building-a-brighter-more-insightful-future-with-kerry-ellen-schwartz-director-of-consumer-insights-predictive-intelligence-platform-in--56566879l1487qn1Thu, 04 May 2023 08:00:00 +0000StravitoWho will your consumers be 10 years from now? How will they change? How will they stay the same? Answering these questions isn’t easy, but combining insight, foresight, and empathy can take you a long way – no crystal ball needed. In this episode of...1859consumer insights,inisghts,pepsicofalse26fullhttps://www.spreaker.com/episode/bridging-the-gap-between-businesses-and-consumers-with-hemant-mehta-author-advisor-and-former-managing-director-at-kantar--5656688271vj6721Thu, 20 Apr 2023 08:00:00 +0000StravitoAre you actually solving your consumers’ problems? Or are you just solving the problems you think you should be solving? Impactful insights need context, and in order to create that context, you need to stay close to your consumers. In this episode...1532advisor,author,businesses,consumers,former managing director,hemant mehta,kantarfalse25fullhttps://www.spreaker.com/episode/combining-human-expertise-and-artificial-intelligence-with-bhaskar-roy-client-partner-apac-at-fractal--5656688381qvr5j0Thu, 06 Apr 2023 08:00:00 +0000StravitoThe interfaces between insights teams and businesses are ever-evolving. But what role should artificial intelligence play in those dynamics? As an insights professional, you need to continue on a path of learning, relearning, and unlearning in order...1677ai,artificial intelligence,bhaskar roy,client partner apac,fractal,human expertisefalse24fullhttps://www.spreaker.com/episode/how-to-ask-power-questions-with-joanna-dumont-vp-of-strategy-insights-and-innovation-at-danone--56566872p0kjy5r1Wed, 22 Mar 2023 17:58:00 +0000StravitoChange is a constant in the world of insights. Advances in technology have transformed and continue to transform methodologies, data collection, analysis, and application of insights. But one thing that hasn’t changed are the fundamental questions...2070false23fullhttps://www.spreaker.com/episode/how-uncovering-values-unlocks-insights-with-david-allison-founder-of-valuegraphics--56566863l148ynp1Thu, 09 Mar 2023 08:00:00 +0000StravitoAre you paying attention to who your customers are? Or are you only paying attention to what they are? While demographics have a purpose, they can’t give you a deep understanding of what really drives people. And that’s where the role of values...2147david allison,founder,uncovering,unlocks insights,valuegraphics,valuesfalse22fullhttps://www.spreaker.com/episode/the-value-of-insights-and-insights-with-greg-ambrose-vp-of-consumer-marketing-at-cineplex--5656686741pk5240Thu, 23 Feb 2023 08:00:00 +0000StravitoInsights come in all shapes and sizes. Whether they’re big, small, or somewhere in between, there’s one thing that doesn’t change: the fundamental value they bring to businesses. What matters most are the outcomes they lead to and how they help to...1882cineplex,consumer marketing,greg ambrose,insights,value,vice presidentfalse21fullhttps://www.spreaker.com/episode/going-beyond-interesting-for-more-impactful-insights-with-elizabeth-oates-senior-director-of-consumer-insights-at-ulta-beauty--5656686871yn4z90Thu, 09 Feb 2023 08:00:00 +0000StravitoData can point you to an opportunity, but it can’t tell you how to approach it. That’s where insight comes in. Uncovering that deeper “why” is what enables you to uncover a problem, identify an opportunity for growth, or drive category disruption....2078elizabeth oates,impactful,insights,ulta beautyfalse20fullhttps://www.spreaker.com/episode/a-masterclass-on-holistic-insights-with-kristof-de-wulf-co-founder-ceo-of-insites-consulting--5656685881qvpvx0Thu, 26 Jan 2023 08:00:00 +0000StravitoA single insight can serve as a springboard to a wealth of ideas. However, not all insights are created equal. To generate impactful insights, you need to take a holistic approach. In this episode of The Consumer Insights Podcast, Thor is joined by...2469ceo,holistic insights,insight,insites consulting,kristof,masterclassfalse19fullhttps://www.spreaker.com/episode/creating-a-consumer-centric-culture-with-jorge-calvachi-director-of-insights-at-la-z-boy--5656686570v67p30Thu, 12 Jan 2023 08:00:00 +0000StravitoKnowledge is power – that’s never changed. But the way to use that power has. Gone are the days where insights should be locked in a vault. Today, it’s essential to democratize insights for stronger relationships with your stakeholders and consumers....1909consumer-centric,culture,director of insights,jorge calvachi,la-z-boyfalse18fullhttps://www.spreaker.com/episode/the-art-science-and-magic-of-insights-with-laura-eddy-vp-of-research-and-insights-at-realtor-com--56566887p0kqmr90Thu, 15 Dec 2022 08:00:00 +0000StravitoWorking with consumer insights is both an art and a science, no matter what vertical you’re in. But the most skilled insights professionals take it a step further; they make it look like magic. In this episode of The Consumer Insights Podcast, Thor...2633consumer insights,laura eddie,realtor,research and insight,vpfalse17fullhttps://www.spreaker.com/episode/an-assemblage-of-brand-insights-with-dr-emmanuel-probst-global-lead-brand-thought-leadership-at-ipsos--5656687181nqr4m0Thu, 15 Dec 2022 08:00:00 +0000StravitoIn order to succeed, brands need to transform us, as well as the world we live in. And insights are essential to doing that in a meaningful way. In this episode of The Consumer Insights Podcast, Thor is joined by Dr. Emmanuel Probst, Global Lead:...2123brand health tracking,consumer insights,dr. emmanuel probst,global lead,ipsosfalse16fullhttps://www.spreaker.com/episode/a-bird-s-eye-view-of-the-insights-space-with-priscilla-mckinney-ceo-at-little-bird-marketing--5656686140pxr4v0Thu, 15 Dec 2022 08:00:00 +0000StravitoWhat’s the difference between an insights professional and a consumer? Context. Sometimes a fresh perspective and a reminder of our common humanity are all we need. In this episode of the Consumer Insights Podcast, Thor is joined by Priscilla...1890ceo,consumer analytics,consumer insights,consumers,little bird marketing,priscilla mckinneyfalse15fullhttps://www.spreaker.com/episode/insight-as-competitive-advantage-with-dr-graham-kenny-managing-director-at-strategic-factors--56566881l046q370Thu, 01 Dec 2022 08:00:00 +0000StravitoIf yIf you’re looking at a problem from your customers’ point-of-view and your competitors are looking at those problems from their own point-of-view, then you’ve got a breakthrough. And if you’ve got a breakthrough, you’ve got an advantage. And...2416graham kenny,insight,managing director,strategic factorsfalse14fullhttps://www.spreaker.com/episode/agile-insights-in-a-world-of-probabilities-with-anup-pradhan-vp-head-user-research-insights-and-behavior-science-at-swiggy--56566877v07xz9r1Thu, 17 Nov 2022 08:00:00 +0000StravitoHow do you balance agility and precision when making insights-led decisions? And how can you walk that line while learning to do more with less? There are no easy answers. But living in today’s world of probabilities, it’s essential for insights...2153anup pradhan,head of research and insights,swiggy,vice presidentfalse13fullhttps://www.spreaker.com/episode/the-moments-that-matter-with-dennis-wakabayashi-chief-collaboration-officer-at-team-wakabayashi--5656688570v96ly1Thu, 03 Nov 2022 08:00:00 +0000StravitoYou’re not just competing with other brands for consumers’ attention anymore. And the windows of opportunity to capture their attention are shorter than ever. In this episode of the Consumer Insights Podcast, Thor is joined by Dennis Wakabayashi,...1905chief collaboration officer,consumer insights,dennis wakabayashi,improving customer experice,insights,team wakabayashifalse12fullhttps://www.spreaker.com/episode/nuggets-of-truth-making-more-human-centric-decisions-with-nikki-lavoie-evp-global-experience-strategy-at-savanta--56566873p1kmxp51Thu, 20 Oct 2022 08:00:00 +0000StravitoNot all data leads to insights, and not all insights make an impact. The deciding factor is the human touch. Uncovering the nuggets of truth that lead to deeper understanding and better decisions requires human expertise, empathy, thoughtful...2099customer insights,evp of global experience strat,insight marketing,insights,nikki lavoie,savantafalse11fullhttps://www.spreaker.com/episode/knocking-down-the-ivory-tower-with-dan-kellett-chief-data-officer-at-capital-one--56566886p1kmvy41Thu, 06 Oct 2022 08:00:00 +0000StravitoThe only thing certain is change – even more so in today’s current macro climate. And that’s why there’s never been a greater need for data and insights professionals to help business leaders understand how to prepare and react. But to achieve...1895capital one,chief data officer,consumer insights,consumer research,customer insights,daniel kellett,dan kellett,insights,market insights,market researchfalse10fullhttps://www.spreaker.com/episode/from-million-dollar-insights-to-billion-dollar-insights-with-rogier-verhulst-head-of-market-research-at-linkedin--5656687440pp2880Thu, 22 Sep 2022 08:00:00 +0000StravitoAs organizations grow, so does the importance of well-researched decisions. But how can you ensure that insights continue to make an impact, as the stakes and complexity increase? Digging deeper into the problem space, honing your sense of...2699consumer insights,consumer research,customer insights,head of market research,linkedin,market insights,market research,rogier verhulstfalse9fullhttps://www.spreaker.com/episode/scaling-consumer-centricity-for-business-impact-with-ashley-hopkins-head-of-brand-strategy-and-product-marketing-at-wayfair--5656688970w4jnv1Thu, 08 Sep 2022 08:00:00 +0000StravitoHow do you turn consumer-centric vision into impact? And more importantly, how do you build a consumer-centric culture for the whole organization, especially when you’re working with limited resources? The right priorities, an open mind, a clear...1675ashley hopkins,consumer-centric,head of brand strategy and pro,wayfair,working with limited resourcesfalse8fullhttps://www.spreaker.com/episode/people-data-and-insights-connecting-the-dots-with-gilad-barash-vp-of-analytics-at-dstillery--5656688461m57r21Thu, 25 Aug 2022 08:00:00 +0000Stravito“When you’re telling data stories, you’re affecting people’s lives.” Data is generated constantly in today’s digital world. But to truly get value from that data, it needs to be turned into actionable insights that foster meaningful engagements with...1503consumer insights,cosumer data,dstillery,gilad barash,vp of analyticsfalse7fullhttps://www.spreaker.com/episode/the-insight-of-empathy-with-rob-volpe-ceo-of-ignite-360--5656686270v4j5x0Thu, 11 Aug 2022 08:13:00 +0000StravitoHow easily can you see the point of view of other people? Empathy is critical to both society and business, and it often requires us to dig deeper — to not just ask “why”, but to truly understand “why”. It’s a tall order, and luckily Rob Volpe, CEO...2037consumer insights,consumer story,empathy,ignite 360,rob volpefalse6fullhttps://www.spreaker.com/episode/all-about-eye-tracking-with-mike-bartels-senior-director-of-enterprise-research-at-tobii--56566888805xj9q1Thu, 28 Jul 2022 08:04:00 +0000StravitoIn this episode of The Consumer Insights Podcast, Thor is joined by Mike Bartels, Senior Director of Enterprise Research at Tobii. They discuss how eye tracking can play a powerful role in generating real-world insights that fuel innovation and...1811customer insights,eyetracking,marketing insights,mike bartels,tobiifalse5fullhttps://www.spreaker.com/episode/integrating-insights-to-fuel-innovation-with-yogesh-chavda-head-of-insights-at-wsaudiology-and-founder-of-y2s-consulting--5656685580x4jkl0Sat, 09 Jul 2022 10:00:00 +0000StravitoBig players in market research today seem to be losing control of the space as new businesses emerge with innovative solutions. But it's no longer about being bigger, faster, and less expensive. Artificial intelligence, machine learning, new data...2215customer insights,head of insights,market insights,wsaudiology,y2s consulting,yogesh chavdafalse4fullhttps://www.spreaker.com/episode/leveraging-insights-to-challenge-the-status-quo-and-unlock-opportunity-with-kyle-papanikolas-global-insights-senior-director-at-mcdonald-s--56566866x06mwrn1Thu, 30 Jun 2022 07:00:00 +0000StravitoUnderstanding the exact wants, needs, and desires of consumers is one of the hardest tasks in business. By mixing quantitative and qualitative data with human understanding, organizations can identify meaningful insights that present big opportunities...1662consumer insights,global insights sr director at,kyle papanikolas,market insights,market researchfalse3fullhttps://www.spreaker.com/episode/the-role-of-insights-in-delivering-sustainable-business-growth-with-edwin-taborda-global-head-of-insights-at-electrolux--5656689080x4z7x0Thu, 16 Jun 2022 07:00:00 +0000StravitoNielsen research estimates 85% of new CPG product launches fail within a year of launch. To avoid this, businesses need to ensure every innovation is grounded in insights. By doing so, and positioning insights as a strategic function rather than a...2299edwin taborda,electrolux,global head of insights,insight teamfalse1fullhttps://www.spreaker.com/episode/how-to-conduct-meaningful-market-research-with-annie-pettit-chief-research-officer-north-america-at-e2e-research-services--56566880l14mx640Thu, 16 Jun 2022 07:00:00 +0000StravitoThe only thing certain is change. From evolving trends to market landscapes, everything is dynamic. The ability to adapt to changing circumstances is a major factor in determining a company's long-term success. And that’s why market research is...2015annie pettit,chief research officer,e2e research services,market research,market trends,stravitofalse2fullhttps://www.spreaker.com/episode/trailer--5656686471ymw961Sat, 11 Jun 2022 23:06:00 +0000StravitoWelcome to The Consumer Insights Podcast. Every episode, we speak with an insights leader from one of the world’s leading brands to hear how they’re integrating consumer insights into strategy to move the business forward.69falsefull