In Focus: All Things Video Marketing

In Focus: All Things Video Marketinghttps://jonesroadproductions.com/

Find more gold here: https://jonesroadproductions.com/
]]>enMarketingJones Road Productionshttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/67bef59244c07c8b5b23cb09cbdb2d0b.jpgIn Focus: All Things Video Marketinghttps://jonesroadproductions.com/Mon, 16 Jun 2025 00:27:41 +0000Jones Road ProductionsJones Road Productionsoffice@jonesroad.co.nzWelcome to "In Focus," your definitive guide to excelling in the world of video production and marketing. In today's content-driven landscape, everyone knows that video is not just a tool—it's the medium that drives engagement, conversions, and brand...

Find more gold here: https://jonesroadproductions.com/
]]>true45fce9fc-9e31-586c-b39b-61ed5ac18d77episodicEP20: Invisible Videoshttps://www.spreaker.com/episode/ep20-invisible-videos--66569630
Join us as we share proven strategies from video marketing experts on how to create videos with purpose — the kind that connect emotionally, deliver clear messaging, and actually move the needle for your business. Whether you're a small business owner or a content creator, you’ll get actionable tips to make every video count.]]>https://api.spreaker.com/episode/66569630Mon, 16 Jun 2025 00:27:09 +0000Jones Road ProductionsHi, we’re Ben and Tash, and today we're diving into the world of Invisible Videos — the kind that get views but no real results. It’s time to stop making content that goes unnoticed. Join us as we share proven strategies from video marketing experts...
Join us as we share proven strategies from video marketing experts on how to create videos with purpose — the kind that connect emotionally, deliver clear messaging, and actually move the needle for your business. Whether you're a small business owner or a content creator, you’ll get actionable tips to make every video count.]]>1029auckland,content,contentcreation,digitalmarketing,infocuspodcast,jonesroadproductions,marketing,newzealand,nzentrepreneurs,smallbusinessnz,smbmarketing,storytelling,tips,video,videomarketing,videoproduction,videostrategyfalse320fullEP19: First 4 Shotshttps://www.spreaker.com/episode/ep19-first-4-shots--66539418
Learn why these opening moments are make-or-break for viewer engagement, discover practical strategies for different platforms, and get real examples you can use right away.Perfect for: Content creators, marketers, and business owners looking to level up their video game.

Whether you're creating social media content or website videos, these tips will transform how you approach your opening shots.

Key takeaways:
• Why the first 4 shots matter more than ever
• Social media vs. website video strategies
• Real examples from different industries
• Simple techniques to hook viewers fastTime to master those crucial first moments!

🎬 #InFocus #VideoMarketing]]>https://api.spreaker.com/episode/66539418Thu, 12 Jun 2025 22:23:02 +0000Jones Road Productions🎙️ Ever wonder why some videos grab attention instantly while others fall flat? In this episode of In Focus, we dive deep into the crucial 4-shot rule of video marketing. Learn why these opening moments are make-or-break for viewer engagement,...
Learn why these opening moments are make-or-break for viewer engagement, discover practical strategies for different platforms, and get real examples you can use right away.Perfect for: Content creators, marketers, and business owners looking to level up their video game.

Whether you're creating social media content or website videos, these tips will transform how you approach your opening shots.

Key takeaways:
• Why the first 4 shots matter more than ever
• Social media vs. website video strategies
• Real examples from different industries
• Simple techniques to hook viewers fastTime to master those crucial first moments!

🎬 #InFocus #VideoMarketing]]>1020auckland,content,contentcreation,digitalmarketing,infocuspodcast,jonesroadproductions,marketing,newzealand,nzentrepreneurs,smallbusinessnz,smbmarketing,storytelling,videomarketing,videoproduction,videostrategyfalse319fullEP18: Value Based Contenthttps://www.spreaker.com/episode/ep18-value-based-content--66308838
Industry experts Ben and Tash from Jones Road Productions share their insights on creating content that builds lasting customer relationships.

This comprehensive podcast covers:

Converting educational content into measurable sales
Content marketing strategies for small to medium businesses
Building brand authority through valuable content
Balancing promotional and educational messaging
Creating content your audience actually wants
Real-world examples from real estate, construction, and retail sectors

Converting educational content into measurable sales
Content marketing strategies for small to medium businesses
Building brand authority through valuable content
Balancing promotional and educational messaging
Creating content your audience actually wants
Real-world examples from real estate, construction, and retail sectors

Perfect for business owners, content creators, and marketing professionals looking to enhance their content strategy and build genuine audience connections.

Want more marketing insights? Subscribe and follow us:
Facebook: https://www.facebook.com/jonesroadproductions/
Instagram: https://www.instagram.com/jonesroadproductions/?hl=en

Contact us for personalized video marketing solutions:
https://jonesroadproductions.com/
]]>1119auckland,content,contentcreation,digitalmarketing,infocuspodcast,jonesroadproductions,marketing,newzealand,nzentrepreneurs,smallbusinessnz,smbmarketing,storytelling,videomarketing,videoproduction,videostrategyfalse318fullEP17: Why Youtube is #1https://www.spreaker.com/episode/ep17-why-youtube-is-1--65103234
www.jonesroadproductions.com]]>https://api.spreaker.com/episode/65103234Tue, 25 Mar 2025 10:30:38 +0000Jones Road ProductionsWe are back again with another episode! Dive into the real power of YouTube in 2025 with Ben and Tash from Jones Road Productions. We will break down why YouTube dominates the digital landscape, with shocking stats and insights about viewer behavior....
www.jonesroadproductions.com]]>1423auckland,content,contentcreation,digitalmarketing,infocuspodcast,jonesroadproductions,marketing,newzealand,nzentrepreneurs,smallbusinessnz,smbmarketing,storytelling,videomarketing,videoproduction,videostrategyfalse317fullEP16: 2025 Back into 'emhttps://www.spreaker.com/episode/ep16-2025-back-into-em--63795494
www.jonesroadproductions.com]]>https://api.spreaker.com/episode/63795494Wed, 22 Jan 2025 02:44:16 +0000Jones Road ProductionsThrive in 25 etc etc. A quick catch up as we smash 2025 out the park! A year of big changes, yet to be revealed. Tik Tok got the boot but the Don has quickly gone into bat for the tech titans. Generative AI is getting scary good AND Tash only listens...
www.jonesroadproductions.com]]>1490auckland,content,jonesroadproductions,marketing,newzealand,storytelling,videoproductionfalse316fullEP15: Must Do's heading into Xmashttps://www.spreaker.com/episode/ep15-must-do-s-heading-into-xmas--63175912https://api.spreaker.com/episode/63175912Thu, 05 Dec 2024 21:57:13 +0000Jones Road ProductionsHoly hecker, it's christmas time and the gift of In Focus keeps on giving. Catch these must do tips and tricks to elevate your business coming into 2025!965false215fullEP14: Artificial Intelligence Part 2https://www.spreaker.com/episode/ep14-artificial-intelligence-part-2--62992975https://api.spreaker.com/episode/62992975Mon, 25 Nov 2024 02:20:52 +0000Jones Road ProductionsToday we are talking about our top 3 AI tools we use that to make our work life so much easier. It's not about replacing jobs or doing less work, but more about being efficient and finding ways we can make our content better.1513false215fullEP14: Artificial Intelligence Part 1https://www.spreaker.com/episode/ep14-artificial-intelligence-part-1--62576954https://api.spreaker.com/episode/62576954Fri, 01 Nov 2024 00:01:20 +0000Jones Road ProductionsBeware the robots are not coming, they're just going to guide you along your way. The buzz word of 2023 (apart from authentic & personal branding). We dive into the hot topic that is AI and how it can best suit your workflow. No jobs being...994true214fullEP13: Value added contenthttps://www.spreaker.com/episode/ep13-value-added-content--62309705https://api.spreaker.com/episode/62309705Mon, 21 Oct 2024 20:16:34 +0000Jones Road ProductionsYou'll be amazed at the value you can provide for your clients and they will still come back to you. Don't be afraid to pull the curtain back and give away a bit of free advice, we tell you why!793content,jonesroadproductions,storytelling,videoproductionfalse213fullEP12: Repurposing video contenthttps://www.spreaker.com/episode/ep12-repurposing-video-content--62307413https://api.spreaker.com/episode/62307413Mon, 14 Oct 2024 19:31:25 +0000Jones Road ProductionsHow to keep making that content cannon pop off again and again and again. Don't just post that beautiful once! Chop screw and repurpose so you can really get your moneys worth.724auckland,content,jonesroadproductions,marketing,newzealand,storytelling,videoproductionfalse212fullEp11: Long Form vs Short Formhttps://www.spreaker.com/episode/ep11-long-form-vs-short-form--62279084https://api.spreaker.com/episode/62279084Tue, 08 Oct 2024 04:10:41 +0000Jones Road ProductionsThe podcast nobody asked about while it was gone, we are back on the air ladies and gentlemen!! Giving the people the good oil on all things video marketing. Today we delve into the most talked about battle since Jacob vs Edward, long form vs short...1131auckland,content,jonesroadproductions,marketing,newzealand,storytelling,videoproductionfalse211fullEp10: In Focus - Filming Yourselfhttps://www.spreaker.com/episode/ep10-in-focus-filming-yourself--60521747https://api.spreaker.com/episode/60521747Tue, 02 Jul 2024 20:00:03 +0000Jones Road ProductionsNow this isn't just for our content creators on OnlyFans. We breakdown the basics of filming yourself, what gear to use (it's not the most important thing), lighting, audio. The whole kit and caboodle. 872auckland,contentcreation,digitalmarketing,infocuspodcast,jonesroadproductions,nzentrepreneurs,smallbusinessnz,smbmarketing,videomarketing,videoproduction,videostrategyfalse110fullEP9: In Focus - What does it take to make a video?!https://www.spreaker.com/episode/ep9-in-focus-what-does-it-take-to-make-a-video--60498285https://api.spreaker.com/episode/60498285Tue, 25 Jun 2024 07:00:44 +0000Jones Road ProductionsDespite our ability to make the process smooth stress free and easy, there is a lot of work that goes on behind the scenes (mainly Tash) that enables such a seamless shoot. We cover EVERYTHING on this pod. Walk through the entire process from start to...1776auckland,contentcreation,digitalmarketing,infocuspodcast,jonesroadproductions,nzentrepreneurs,smallbusinessnz,smbmarketing,videomarketing,videoproduction,videostrategyfalse19fullEP8: In Focus - Subtitleshttps://www.spreaker.com/episode/ep8-in-focus-subtitles--60271634https://api.spreaker.com/episode/60271634Tue, 04 Jun 2024 08:35:38 +0000Jones Road ProductionsWe are all guilty of this one thing... Watching videos on social media on mute. Now that means, if you are posting videos on social media YOU MUST DO THIS one thing. Add subtitles to all of your videos, lets dive deeper on the how what and why!749auckland,contentcreation,digitalmarketing,infocuspodcast,jonesroadproductions,nzentrepreneurs,smallbusinessnz,smbmarketing,videomarketing,videoproduction,videostrategyfalse18fullEP7: In Focus - Client Testimonialshttps://www.spreaker.com/episode/ep7-in-focus-client-testimonials--59271066
Find more gold here: https://jonesroadproductions.com/]]>https://api.spreaker.com/episode/59271066Wed, 03 Apr 2024 03:12:08 +0000Jones Road ProductionsWhy talk about how great your business is when you can get other people to do the job for you! Today we delve deeeeep into the tried and true methodology of client testimonials. Tash takes the driving seat in this one so strap yourself in, she's a...
Find more gold here: https://jonesroadproductions.com/]]>1185auckland,contentcreation,digitalmarketing,infocuspodcast,jonesroadproductions,nzentrepreneurs,smallbusinessnz,smbmarketing,videomarketing,videoproduction,videostrategyfalse17fullEp6: In Focus - Who Are Wehttps://www.spreaker.com/episode/ep6-in-focus-who-are-we--58440674
Find more gold here: https://jonesroadproductions.com/]]>https://api.spreaker.com/episode/58440674Thu, 07 Mar 2024 00:49:43 +0000Jones Road ProductionsPulling back the curtain to reveal the founders Ben & Tash at Jones Road. One pretty predictable rise to fame and an unexpected rise from the ashes for one phoenix. Find more gold here: https://jonesroadproductions.com/
Find more gold here: https://jonesroadproductions.com/]]>1708content,focus,in,jones,marketing,production,productions,road,storytelling,videofalse16fullEP5: In Focus - Where did Live Streaming go?https://www.spreaker.com/episode/ep5-in-focus-where-did-live-streaming-go--58410148
Find more gold here: https://jonesroadproductions.com/]]>https://api.spreaker.com/episode/58410148Mon, 22 Jan 2024 22:04:43 +0000Jones Road ProductionsBig old throwback to 2017 with this one. Remember when you would "Go Live"? Yeah nah, me neither. Whatever happened to live streaming, is it still a relevant medium thes days? Find more gold here: https://jonesroadproductions.com/
Find more gold here: https://jonesroadproductions.com/]]>744content,focus,in,jones,marketing,production,productions,road,storytelling,videofalse15fullEP4: In Focus - How much does a video cost?https://www.spreaker.com/episode/ep4-in-focus-how-much-does-a-video-cost--57106327

Find more gold here: https://jonesroadproductions.com/]]>https://api.spreaker.com/episode/57106327Mon, 15 Jan 2024 23:58:37 +0000Jones Road ProductionsThis is the number on question we get asked when we begin a video project. How much does video production cost? Similar to, "How long is a piece of string?" we dive into all the different factors that contribute to the cost of video production and...

Find more gold here: https://jonesroadproductions.com/]]>3787content,focus,in,jones,marketing,production,productions,road,storytelling,videofalse14fullEP3: In Focus - Storytellinghttps://www.spreaker.com/episode/ep3-in-focus-storytelling--57105753

Find more gold here: https://jonesroadproductions.com/]]>https://api.spreaker.com/episode/57105753Fri, 29 Dec 2023 06:18:40 +0000Jones Road ProductionsStorytelling. Since we were born we have been listening and telling stories, but what makes a story so captivating, and how can we harness the power of storytelling when creating video? Join Ben & Tash as they dive into the world of what makes a...

Find more gold here: https://jonesroadproductions.com/]]>1154auckland,focus,in,london,marketing,production,videofalse13fullEP2: In Focus - What is Video Marketinghttps://www.spreaker.com/episode/ep2-in-focus-what-is-video-marketing--56625612

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]]>https://api.spreaker.com/episode/56625612Tue, 29 Aug 2023 13:25:36 +0000Jones Road ProductionsWe all know what marketing is and we all know what video is. In this episode we throw both ideas into the blender and drink the smoothie that is Video Marketing digesting the ingredients to better understand exactly what it is, how it works and why it...

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]]>844auckland,content,focus,in,jones,marketing,new,production,road,video,zealandfalse12fullEP1: In Focus - Introhttps://www.spreaker.com/episode/ep1-in-focus-intro--56484814

Find more gold here: https://jonesroadproductions.com/]]>https://api.spreaker.com/episode/56484814Wed, 16 Aug 2023 12:07:15 +0000Jones Road ProductionsLadies and gentlemen, another podcast. Against all advice, we have undertaken the task of delivering the most comprehensive video marketing podcast in the world. Join Ben & Tash from Jones Road Productions as they discuss everything from...

Find more gold here: https://jonesroadproductions.com/]]>149film,jones,marketing,production,road,storytelling,videofalse11full