Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

Subscription Prescription | Weekly Doses to Boost Ecommerce Revenuehttps://www.spreaker.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue--5931296enTechnologyPatterns in the Cloudhttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/3e6b70e3f425e9c86c5dd14b6cbc2de0.jpgSubscription Prescription | Weekly Doses to Boost Ecommerce Revenuehttps://www.spreaker.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue--5931296Mon, 29 Jun 2026 03:09:53 +0000Subscription DocPatterns in the Cloudmatt@thesubscriptiondoc.comLooking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your...trueepisodicThe Hidden Ceiling Killing Your Subscription Growthhttps://www.spreaker.com/episode/the-hidden-ceiling-killing-your-subscription-growth--72374207
In this episode, I break down why subscription programs hit this equilibrium point and which lever to pull first to break through it (hint: it's probably not churn).

What we cover:
- The three pillars of every subscription program: subscriber count, AOV, and renewals
- How to spot the growth ceiling using simple acquisition and churn math
- Why equilibrium is a tipping point that can quickly turn into decline
- The counterintuitive reason brands with great retention hit ceilings most often
- Why brands under 10,000 subscribers should focus on acquisition, not churn
- How offer testing (BOGOs, gift with purchase, bulk options) breaks the ceiling
- The trade-off between subscriber opt-in rate and retention, and how to find your sweet spot

Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com]]>https://api.spreaker.com/episode/72374207Tue, 09 Jun 2026 10:00:03 +0000Subscription DocYour subscription program isn't shrinking, but it isn't growing either. You're acquiring exactly as many subscribers as you're losing each month. That's the growth ceiling, and it's one of the most dangerous places a subscription brand can be. In...
In this episode, I break down why subscription programs hit this equilibrium point and which lever to pull first to break through it (hint: it's probably not churn).

What we cover:
- The three pillars of every subscription program: subscriber count, AOV, and renewals
- How to spot the growth ceiling using simple acquisition and churn math
- Why equilibrium is a tipping point that can quickly turn into decline
- The counterintuitive reason brands with great retention hit ceilings most often
- Why brands under 10,000 subscribers should focus on acquisition, not churn
- How offer testing (BOGOs, gift with purchase, bulk options) breaks the ceiling
- The trade-off between subscriber opt-in rate and retention, and how to find your sweet spot

Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com]]>734brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullYour BFCM Subscription Playbook Starts in the Summer - Here's What to Do Nowhttps://www.spreaker.com/episode/your-bfcm-subscription-playbook-starts-in-the-summer-here-s-what-to-do-now--72212679
What we cover:

Why blanket discounts box you into a corner during BFCM
How to mine your subscription data for high-LTV product combos
Using customer conversations to uncover what's working (and what isn't)
How to build an offer testing flywheel before the fall rush
What to look for in first and second month LTV when evaluating test offers

Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com]]>https://api.spreaker.com/episode/72212679Tue, 02 Jun 2026 10:00:02 +0000Subscription DocBlack Friday is months away - and that's exactly why you should be working on your subscription strategy right now. In this episode, I walk through the three things subscription brands should be doing this summer to set themselves up for their biggest...
What we cover:

Why blanket discounts box you into a corner during BFCM
How to mine your subscription data for high-LTV product combos
Using customer conversations to uncover what's working (and what isn't)
How to build an offer testing flywheel before the fall rush
What to look for in first and second month LTV when evaluating test offers

Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com]]>843brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullWhy Most Subscription Brands Are Afraid of SMS (And What They're Missing)https://www.spreaker.com/episode/why-most-subscription-brands-are-afraid-of-sms-and-what-they-re-missing--72085707

Why fear of SMS is really just loss aversion in disguise
How SMS drives product adoption in the critical first month
Using text to give subscribers control: skip, swap, pause
Why SMS recipients show higher LTV even with an initial churn bump
Tools worth testing: Attentive, Klaviyo, Blueream, Recharge Concierge, and Skio
What to remove from your SMS flows (and where to send people instead)

Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com]]>https://api.spreaker.com/episode/72085707Tue, 26 May 2026 10:00:03 +0000Subscription DocMost subscription brands avoid SMS because they're afraid it'll remind people to cancel. That fear is costing them long-term LTV. In this episode, I break down why SMS is one of the most underused tools in the subscriber journey, and how to use it the...

Why fear of SMS is really just loss aversion in disguise
How SMS drives product adoption in the critical first month
Using text to give subscribers control: skip, swap, pause
Why SMS recipients show higher LTV even with an initial churn bump
Tools worth testing: Attentive, Klaviyo, Blueream, Recharge Concierge, and Skio
What to remove from your SMS flows (and where to send people instead)

Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com]]>708brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullThe Ad Buying Math Most Subscription Brands Get Wronghttps://www.spreaker.com/episode/the-ad-buying-math-most-subscription-brands-get-wrong--71997937

Why ROAS constraints strangle your Meta spend before you ever hit your ceiling
How to calculate what a subscriber is actually worth - and use that to make buying decisions
Lead vs. lag metrics: what ad buyers track vs. what actually moves the business
The cash flow math founders miss when modeling customer acquisition
Why discount-based offers produce lower-value customers (and what to do instead)
How creative has become one of the most important targeting tools on Meta

Guest: Trevor Crump, Co-Founder & CEO of Bestie Media
LinkedIn: https://www.linkedin.com/in/trevorcrump/
Website: [https://www.bestiemedia.co/
Podcast: The Unstoppable Marketer

Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com]]>https://api.spreaker.com/episode/71997937Tue, 19 May 2026 10:00:03 +0000Subscription DocMost subscription brands are setting a ROAS target and calling it a strategy. Trevor Crump, co-founder of Bestie Media, breaks down why that's leaving serious growth on the table - and what to do instead. What we cover: - Why ROAS constraints...

Why ROAS constraints strangle your Meta spend before you ever hit your ceiling
How to calculate what a subscriber is actually worth - and use that to make buying decisions
Lead vs. lag metrics: what ad buyers track vs. what actually moves the business
The cash flow math founders miss when modeling customer acquisition
Why discount-based offers produce lower-value customers (and what to do instead)
How creative has become one of the most important targeting tools on Meta

Guest: Trevor Crump, Co-Founder & CEO of Bestie Media
LinkedIn: https://www.linkedin.com/in/trevorcrump/
Website: [https://www.bestiemedia.co/
Podcast: The Unstoppable Marketer

Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com]]>2669brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullHow Grüns Built an Exit: LTV, Product, and Retail Done Righthttps://www.spreaker.com/episode/how-gruns-built-an-exit-ltv-product-and-retail-done-right--71891028

How Grüns used a 3:1 LTV to CAC ratio to grow profitably at every stage
Why product obsession is still the most underrated retention strategy
How retail expansion and multi-channel brand building created the opportunity Unilever actually bought

Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com]]>https://api.spreaker.com/episode/71891028Tue, 12 May 2026 10:00:02 +0000Subscription DocGrüns just got acquired by Unilever - and there are real lessons here for every subscription brand paying attention. In this episode, I break down the three things Grüns did exceptionally well that set them up for an exit like this. What we cover: -...

How Grüns used a 3:1 LTV to CAC ratio to grow profitably at every stage
Why product obsession is still the most underrated retention strategy
How retail expansion and multi-channel brand building created the opportunity Unilever actually bought

Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com]]>654brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullStop Obsessing Over Email: The Real Levers for Subscription Retentionhttps://www.spreaker.com/episode/stop-obsessing-over-email-the-real-levers-for-subscription-retention--71710095

Why email is a secondary channel, not the starting point for subscription growth
The three real levers that move the needle: front-end offers, retention, and upsells
How to think about causation vs. correlation when brands see churn spikes from email
Why LTV is really about acquisition capacity, not profit for profit's sake
How siloed growth and retention teams hurt subscription performance
The membership models non-consumable brands (jewelry, apparel) are using right now
Welcome kits and starter kit offers that actually drive commitment

Guest: Josh Tay
LinkedIn: https://www.linkedin.com/in/josh-tay/

Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com]]>https://api.spreaker.com/episode/71710095Tue, 05 May 2026 10:00:03 +0000Subscription DocJosh Tay has spent years in retention at Common Thread Co., No Limit Email, and now as VP of Strategy at Chronos Agency — and his take on email might surprise you. What we cover: - Why email is a secondary channel, not the starting point for...

Why email is a secondary channel, not the starting point for subscription growth
The three real levers that move the needle: front-end offers, retention, and upsells
How to think about causation vs. correlation when brands see churn spikes from email
Why LTV is really about acquisition capacity, not profit for profit's sake
How siloed growth and retention teams hurt subscription performance
The membership models non-consumable brands (jewelry, apparel) are using right now
Welcome kits and starter kit offers that actually drive commitment

Guest: Josh Tay
LinkedIn: https://www.linkedin.com/in/josh-tay/

Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com]]>2002brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullHow AI Search Actually Works, and What Subscription Brands Need to Do Nowhttps://www.spreaker.com/episode/how-ai-search-actually-works-and-what-subscription-brands-need-to-do-now--71354780

Why AI search is different from traditional personalization (and why that matters)
How AI uses context to surface products — and what that means for your website
Why conflicting information across your site can cost you the sale
The subscribe and save explainer page every brand needs to build (or audit)
How to make shipping and delivery info visible to AI, not just humans
Why product use cases — including who your product is NOT for — are a competitive advantage
The difference between HTML and JavaScript for AI crawlability
URL structure tips inspired by Chewy and PetSmart

Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com]]>https://api.spreaker.com/episode/71354780Tue, 21 Apr 2026 10:00:03 +0000Subscription DocAI is changing how customers find products — and most subscription brands aren't ready for it. In this episode, I break down how AI search actually works and what simple steps you can take right now to make sure your brand shows up. What we cover: -...

Why AI search is different from traditional personalization (and why that matters)
How AI uses context to surface products — and what that means for your website
Why conflicting information across your site can cost you the sale
The subscribe and save explainer page every brand needs to build (or audit)
How to make shipping and delivery info visible to AI, not just humans
Why product use cases — including who your product is NOT for — are a competitive advantage
The difference between HTML and JavaScript for AI crawlability
URL structure tips inspired by Chewy and PetSmart

Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com]]>1090brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullWhy Your Dunning Strategy Is Sending Customers to the Wrong Doorhttps://www.spreaker.com/episode/why-your-dunning-strategy-is-sending-customers-to-the-wrong-door--71163008
What we cover:

How tokenization and payment processing work in subscription commerce
Why your processor health score matters (and what hurts it)
The math on why a 1% improvement in processing success is massive at scale
In-app vs. third-party tools for payment recovery (Fly Code, Redux, Butter Payments)
Why segmenting by payment method — credit card, Shop Pay, PayPal — is the key to better dunning
How to stop sending PayPal subscribers to the wrong update link

Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com]]>https://api.spreaker.com/episode/71163008Tue, 14 Apr 2026 10:00:02 +0000Subscription DocMost subscription brands are losing revenue to failed payments - not because customers don't want to pay, but because they're being sent to the wrong place to fix it. In this episode, I break down how payment processing actually works, what your...
What we cover:

How tokenization and payment processing work in subscription commerce
Why your processor health score matters (and what hurts it)
The math on why a 1% improvement in processing success is massive at scale
In-app vs. third-party tools for payment recovery (Fly Code, Redux, Butter Payments)
Why segmenting by payment method — credit card, Shop Pay, PayPal — is the key to better dunning
How to stop sending PayPal subscribers to the wrong update link

Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com]]>1033brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullAmazon vs. Your Shopify Store: How to Win the Subscription Customerhttps://www.spreaker.com/episode/amazon-vs-your-shopify-store-how-to-win-the-subscription-customer--71050230

The 4 reasons customers choose Amazon over your site
Why discounting alone won't beat them
How to build an offer that's impossible to replicate on Amazon
Tools that bring Amazon-level delivery transparency to your subscription experience
Why SMS is one of your most powerful retention tools

Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com]]>https://api.spreaker.com/episode/71050230Tue, 07 Apr 2026 10:00:02 +0000Subscription DocAmazon has real advantages - trust, convenience, price, and discoverability. But that doesn't mean your Shopify store can't win. In this episode, I break down exactly why Amazon pulls subscribers away from DTC brands and what you can do to fight back....

The 4 reasons customers choose Amazon over your site
Why discounting alone won't beat them
How to build an offer that's impossible to replicate on Amazon
Tools that bring Amazon-level delivery transparency to your subscription experience
Why SMS is one of your most powerful retention tools

Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com]]>679brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullAgentic Commerce: How AI Will Discover (Or Miss) Your Subscriptionhttps://www.spreaker.com/episode/agentic-commerce-how-ai-will-discover-or-miss-your-subscription--70879279
In this episode, I sit down with my business partner David Bradley (and the founder of QPilot, Autoship Cloud, and Nextime) to break down how agentic commerce actually works, why subscription products need to be optimized differently than one-time purchases, and what brands can do right now to make sure AI recommends their subscription offer.

What we cover:

Why Google's new subscription data property is a major signal for the future of commerce
How AI agents shop on behalf of consumers (and what that means for your product pages)
The role of explainer pages, structured data, and catalog organization in AI discoverability
Why positive AND negative context both matter for getting found
What Chewy and PetSmart are doing right that most brands aren't
Simple steps any brand can take today to prep their subscription for AI search

Guest: David Bradley LinkedIn: https://www.linkedin.com/in/davebrad/
Website: https://autoship.cloud

Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com
]]>https://api.spreaker.com/episode/70879279Tue, 31 Mar 2026 10:00:02 +0000Subscription DocAI is changing how people discover products online. And if your subscription offer isn't structured correctly, AI agents will skip right past it. In this episode, I sit down with my business partner David Bradley (and the founder of QPilot, Autoship...
In this episode, I sit down with my business partner David Bradley (and the founder of QPilot, Autoship Cloud, and Nextime) to break down how agentic commerce actually works, why subscription products need to be optimized differently than one-time purchases, and what brands can do right now to make sure AI recommends their subscription offer.

What we cover:

Why Google's new subscription data property is a major signal for the future of commerce
How AI agents shop on behalf of consumers (and what that means for your product pages)
The role of explainer pages, structured data, and catalog organization in AI discoverability
Why positive AND negative context both matter for getting found
What Chewy and PetSmart are doing right that most brands aren't
Simple steps any brand can take today to prep their subscription for AI search

Guest: David Bradley LinkedIn: https://www.linkedin.com/in/davebrad/
Website: https://autoship.cloud

Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com
]]>2336brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullThe Post-Purchase Communication Gap Killing Your Subscriptionshttps://www.spreaker.com/episode/the-post-purchase-communication-gap-killing-your-subscriptions--70691390
What we cover:
• Why the window between order 1 and order 2 is the highest-risk moment for churn
• The communication mistakes most brands make after checkout
• How to build a post-purchase flow that actually drives retention
• What top-performing subscription brands do differently in the first 30 days
• Why onboarding is a retention strategy, not just a customer experience nice-to-have

Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com]]>https://api.spreaker.com/episode/70691390Tue, 24 Mar 2026 10:00:02 +0000Subscription DocMost subscription brands invest heavily in getting the first order. Then they go silent. That gap between purchase and second shipment is where you lose subscribers, and most brands don't even realize it's happening. In this episode, I break down why...
What we cover:
• Why the window between order 1 and order 2 is the highest-risk moment for churn
• The communication mistakes most brands make after checkout
• How to build a post-purchase flow that actually drives retention
• What top-performing subscription brands do differently in the first 30 days
• Why onboarding is a retention strategy, not just a customer experience nice-to-have

Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com]]>761brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullWhy Lowering Your Price Won't Fix Subscription Churnhttps://www.spreaker.com/episode/why-lowering-your-price-won-t-fix-subscription-churn--70625868
In this episode, I sit down with Bea Le Coultre, Retention & CRM Manager at SpaceGoods, to talk about what actually drives subscription retention. We cover how they coach customers through their first two weeks, why matching the right product to the right buyer matters more than discounts, and the surprising experiment that boosted retention by 20%+ without changing the price.

What we cover:
• Why 80% of SpaceGoods revenue comes from subscriptions (and how they built that)
• How ads overpromising on benefits creates downstream churn
• The "starter kit" strategy for converting first-time buyers into subscribers
• Why the first two weeks are make-or-break for retention
• How product usage coaching (time of day, preparation method) impacts reorder rates
• Using post-purchase surveys to segment by pain point
• Billing reminder testing with Zamo and Klaviyo
• The price reduction experiment that proved discounts don't fix churn
• How asking subscribers to set a 90-day goal boosted retention 20%+

Guest: Beatrice Le Coultre
LinkedIn: https://www.linkedin.com/in/beatricelecoultre/
Website: https://spacegoods.com

Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com]]>https://api.spreaker.com/episode/70625868Tue, 17 Mar 2026 10:00:03 +0000Subscription DocSpaceGoods does 80% of their business on subscription and their #1 churn reason is cost. So they tested making the subscription 25% cheaper. It didn't move the needle at all. In this episode, I sit down with Bea Le Coultre, Retention & CRM...
In this episode, I sit down with Bea Le Coultre, Retention & CRM Manager at SpaceGoods, to talk about what actually drives subscription retention. We cover how they coach customers through their first two weeks, why matching the right product to the right buyer matters more than discounts, and the surprising experiment that boosted retention by 20%+ without changing the price.

What we cover:
• Why 80% of SpaceGoods revenue comes from subscriptions (and how they built that)
• How ads overpromising on benefits creates downstream churn
• The "starter kit" strategy for converting first-time buyers into subscribers
• Why the first two weeks are make-or-break for retention
• How product usage coaching (time of day, preparation method) impacts reorder rates
• Using post-purchase surveys to segment by pain point
• Billing reminder testing with Zamo and Klaviyo
• The price reduction experiment that proved discounts don't fix churn
• How asking subscribers to set a 90-day goal boosted retention 20%+

Guest: Beatrice Le Coultre
LinkedIn: https://www.linkedin.com/in/beatricelecoultre/
Website: https://spacegoods.com

Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com]]>2070brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullThe Email Strategy Most Subscription Brands Get Backwardshttps://www.spreaker.com/episode/the-email-strategy-most-subscription-brands-get-backwards--70450579
What we cover:
• Why you should send more emails in the first few days, not fewer
• The onboarding window most brands completely waste
• How to turn your billing reminder into a retention tool
• Why SMS reduces churn instead of causing it
• The campaign paradox: skipping billing reminders but blasting daily promos
• Building subscriber-specific offers and campaign strategies

Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com]]>https://api.spreaker.com/episode/70450579Tue, 10 Mar 2026 10:00:02 +0000Subscription DocMost email agencies spread out your subscriber onboarding emails to avoid "over-sending." I think that's backwards. In this episode, I break down the email and SMS strategy that actually drives retention for subscription brands. What we cover: • Why...
What we cover:
• Why you should send more emails in the first few days, not fewer
• The onboarding window most brands completely waste
• How to turn your billing reminder into a retention tool
• Why SMS reduces churn instead of causing it
• The campaign paradox: skipping billing reminders but blasting daily promos
• Building subscriber-specific offers and campaign strategies

Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com]]>910brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullEducation, Winbacks, and Direct Mail: Dirtea's Retention Strategyhttps://www.spreaker.com/episode/education-winbacks-and-direct-mail-dirtea-s-retention-strategy--70304914
What we cover:

• Why education-first onboarding drives long-term retention
• Segmenting winback flows by cancellation reason and product
• Using direct mail (Paper Run) to re-engage churned and opted-out customers
• Cross-sell timing: why waiting until after the first subscription cycle matters
• How feedback loops at every touchpoint improve the customer experience
• Balancing short-term revenue with long-term customer value
• Letting your CX team sense-check retention messaging

Guest: Jade Moffett
Her LinkedIn: https://www.linkedin.com/in/jade-moffatt-42ba35199/
Website: https://www.dirtea.com

Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com]]>https://api.spreaker.com/episode/70304914Tue, 03 Mar 2026 11:00:02 +0000Subscription DocJade Moffett from Dirtea joins the show to break down how they use education-first onboarding, segmented winback flows, and direct mail to retain and re-engage subscribers. We dig into why they wait to cross-sell, how their CX team shapes retention...
What we cover:

• Why education-first onboarding drives long-term retention
• Segmenting winback flows by cancellation reason and product
• Using direct mail (Paper Run) to re-engage churned and opted-out customers
• Cross-sell timing: why waiting until after the first subscription cycle matters
• How feedback loops at every touchpoint improve the customer experience
• Balancing short-term revenue with long-term customer value
• Letting your CX team sense-check retention messaging

Guest: Jade Moffett
Her LinkedIn: https://www.linkedin.com/in/jade-moffatt-42ba35199/
Website: https://www.dirtea.com

Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com]]>2136brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullThree Psychological Triggers That Keep Subscribers From Cancellinghttps://www.spreaker.com/episode/three-psychological-triggers-that-keep-subscribers-from-cancelling--70150786
What we cover:

• How reducing friction and anxiety prevents cancellation impulses
• Why identity reinforcement makes subscribers feel like they belong
• The role of habit formation in building long-term commitment
• Practical ways to apply these triggers in your subscription business

Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com]]>https://api.spreaker.com/episode/70150786Tue, 24 Feb 2026 11:00:02 +0000Subscription DocIn this episode, I break down the three psychological triggers that keep subscribers from hitting the cancel button, and how you can use them to reduce churn. What we cover: • How reducing friction and anxiety prevents cancellation impulses • Why...
What we cover:

• How reducing friction and anxiety prevents cancellation impulses
• Why identity reinforcement makes subscribers feel like they belong
• The role of habit formation in building long-term commitment
• Practical ways to apply these triggers in your subscription business

Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com]]>886brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullFrom Trial to Subscription: What Works (And What Doesn't) - A Conversation with Jose Vigohttps://www.spreaker.com/episode/from-trial-to-subscription-what-works-and-what-doesn-t-a-conversation-with-jose-vigo--70051090
We unpack how a shipping-only trial can work, what drives conversion after the sample arrives, and the practical systems that bring customers back. We cover:

How Healthy Metal uses a shipping-only trial to acquire new customers
What actually influences trial-to-full conversion (product experience, price, and expectations)
The post-trial follow-up stack: inserts, email flows, retargeting, and flash offers
Testing direct mail with Paperrun, including a “personal letter” vs discount mailer experiment
Offer page experimentation in Replo, choice reduction, and AOV tradeoffs with multi-box subscriptions
Why sometimes breaking “best practices” is exactly what makes a model work

Connect with Jose here: https://www.linkedin.com/in/josevigocasais/

Subscribe to our weekly newsletter and never miss a dose: https://newsletter.thesubscriptiondoc.com]]>https://api.spreaker.com/episode/70051090Mon, 16 Feb 2026 15:38:50 +0000Subscription DocFree trials are everywhere in DTC, but most brands struggle with what matters most: turning trials into full-price buyers and subscribers. In this episode of Subscription Prescription, I’m joined by Jose Vigo, founder of Healthy Metal, a magnesium...
We unpack how a shipping-only trial can work, what drives conversion after the sample arrives, and the practical systems that bring customers back. We cover:

How Healthy Metal uses a shipping-only trial to acquire new customers
What actually influences trial-to-full conversion (product experience, price, and expectations)
The post-trial follow-up stack: inserts, email flows, retargeting, and flash offers
Testing direct mail with Paperrun, including a “personal letter” vs discount mailer experiment
Offer page experimentation in Replo, choice reduction, and AOV tradeoffs with multi-box subscriptions
Why sometimes breaking “best practices” is exactly what makes a model work

Connect with Jose here: https://www.linkedin.com/in/josevigocasais/

Subscribe to our weekly newsletter and never miss a dose: https://newsletter.thesubscriptiondoc.com]]>1726brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullThe First Subscription Fixes I’d Make If I Only Had a Few Dayshttps://www.spreaker.com/episode/the-first-subscription-fixes-i-d-make-if-i-only-had-a-few-days--69788284
In this episode of Subscription Prescription, I walk through a mini subscription workshop focused on fast, high-impact fixes. These are practical changes you can make quickly to increase subscription opt-in, reduce churn, and improve retention without rebuilding your entire stack. We cover:

Why defaulting to subscribe and save matters and how small design changes drive uptake
How to upsell subscriptions in the cart when customers choose one-time purchase
Turning billing reminder emails into value reminders instead of charge notices
What to fix first inside your cancellation flow to improve save rates
When aggressive discounts actually make sense for retention
How a simple splash screen or founder video can reduce cancellations
Building an onboarding sequence that reinforces value and sets expectations
Longer-term offer tests like bulk subscriptions, starter kits, and gifts

This episode is built for operators who want results quickly and need a clear order of operations for improving subscriptions. New episodes of Subscription Prescription drop every Tuesday. Subscribe to stay notified.

Get our weekly newsletter in your inbox: https://newsletter.thesubscriptiondoc.com]]>https://api.spreaker.com/episode/69788284Tue, 10 Feb 2026 11:00:03 +0000Subscription DocIf I only had a couple of days to improve a subscription program, this is exactly where I would start. In this episode of Subscription Prescription, I walk through a mini subscription workshop focused on fast, high-impact fixes. These are practical...
In this episode of Subscription Prescription, I walk through a mini subscription workshop focused on fast, high-impact fixes. These are practical changes you can make quickly to increase subscription opt-in, reduce churn, and improve retention without rebuilding your entire stack. We cover:

Why defaulting to subscribe and save matters and how small design changes drive uptake
How to upsell subscriptions in the cart when customers choose one-time purchase
Turning billing reminder emails into value reminders instead of charge notices
What to fix first inside your cancellation flow to improve save rates
When aggressive discounts actually make sense for retention
How a simple splash screen or founder video can reduce cancellations
Building an onboarding sequence that reinforces value and sets expectations
Longer-term offer tests like bulk subscriptions, starter kits, and gifts

This episode is built for operators who want results quickly and need a clear order of operations for improving subscriptions. New episodes of Subscription Prescription drop every Tuesday. Subscribe to stay notified.

Get our weekly newsletter in your inbox: https://newsletter.thesubscriptiondoc.com]]>676brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullSubscription Claims, Compliance, and Where Brands Get Burned - An Interview with Natascia Takenhttps://www.spreaker.com/episode/subscription-claims-compliance-and-where-brands-get-burned-an-interview-with-natascia-taken--69653964
In this episode of Subscription Prescription, Natascia Taken walks us through the do's and don'ts of claims.

We talk about the legal reality behind the claims brands make across product pages, ads, emails, testimonials, and influencer content. This is an area most founders and operators think about too late, usually after copy has already converted and risk has already piled up. We cover:

Why copying competitor claims is one of the biggest legal mistakes brands make
The difference between supporting a benefit and claiming an outcome
How testimonials and influencer quotes are treated as brand claims
Where the FDA and FTC draw the line on supplements, food, beauty, and consumer products
Why subscription practices around cancellation and pricing are getting increased scrutiny
How to think about defensible claims without killing conversion

Connect with Natascia directly on LinkedIn: https://www.linkedin.com/in/natascia-taken-b17b1b79/

If you run subscriptions in supplements, beauty, wellness, food, or consumer products, this episode will help you understand how to market confidently without creating unnecessary legal exposure.

New episodes of Subscription Prescription drop every Tuesday. Subscribe to stay notified.

Get our weekly newsletter in your inbox: https://newsletter.thesubscriptiondoc.com
]]>https://api.spreaker.com/episode/69653964Tue, 03 Feb 2026 11:00:07 +0000Subscription DocClaims are one of the fastest ways subscription brands grow and one of the fastest ways they get into trouble. In this episode of Subscription Prescription, Natascia Taken walks us through the do's and don'ts of claims. We talk about the legal...
In this episode of Subscription Prescription, Natascia Taken walks us through the do's and don'ts of claims.

We talk about the legal reality behind the claims brands make across product pages, ads, emails, testimonials, and influencer content. This is an area most founders and operators think about too late, usually after copy has already converted and risk has already piled up. We cover:

Why copying competitor claims is one of the biggest legal mistakes brands make
The difference between supporting a benefit and claiming an outcome
How testimonials and influencer quotes are treated as brand claims
Where the FDA and FTC draw the line on supplements, food, beauty, and consumer products
Why subscription practices around cancellation and pricing are getting increased scrutiny
How to think about defensible claims without killing conversion

Connect with Natascia directly on LinkedIn: https://www.linkedin.com/in/natascia-taken-b17b1b79/

If you run subscriptions in supplements, beauty, wellness, food, or consumer products, this episode will help you understand how to market confidently without creating unnecessary legal exposure.

New episodes of Subscription Prescription drop every Tuesday. Subscribe to stay notified.

Get our weekly newsletter in your inbox: https://newsletter.thesubscriptiondoc.com
]]>1915brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalse1fullThe Fastest Way to Grow Subscriptions Isn’t Retention (Here’s Why)https://www.spreaker.com/episode/the-fastest-way-to-grow-subscriptions-isn-t-retention-here-s-why--69522116
Using a simple, real-world math example, I walk through:

Why cutting churn in half is often harder than it sounds
How small improvements to conversion rate and subscription opt-in can drive the same growth as major retention overhauls
The tradeoffs between retention optimization and offer testing
Why acquisition and retention cannot be treated as separate strategies in subscriptions
How things like default subscribe-and-save, bulk subscriptions, and offer positioning can make retention easier downstream

Why cutting churn in half is often harder than it sounds
How small improvements to conversion rate and subscription opt-in can drive the same growth as major retention overhauls
The tradeoffs between retention optimization and offer testing
Why acquisition and retention cannot be treated as separate strategies in subscriptions
How things like default subscribe-and-save, bulk subscriptions, and offer positioning can make retention easier downstream

If you’re trying to grow subscription LTV, improve renewal rates, or decide where to invest your time this year, this episode will help you think about subscriptions more holistically.

For visuals and the full math breakdown, check out the newsletter or watch the episode on YouTube. New episodes drop every Tuesday. Subscribe to stay notified.

Subscribe to our weekly newsletter: https://thesubscriptiondoc.com]]>531brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullHow Wellbell Got to 87% Subscription (Offer, Education, and Retention Playbook)https://www.spreaker.com/episode/how-wellbell-got-to-87-subscription-offer-education-and-retention-playbook--69447604
We dig into the real problems subscription brands face when their data is split across tools (or disappears after platform migrations), and how operators can get clarity without staring at 50 reports.

Hattie also shares what’s helped Wellbel build a subscription-heavy business: education-first onboarding, community-driven insights, and an intentional retention strategy that actually matches how customers consume the product.

What we cover:

Why subscription brands lose critical history during migrations — and how to prevent it
How Wellbell drives subscription adoption without forcing subscription-only
The onboarding + education playbook to reduce “it’s not working” cancellations
Using post-purchase + support data to find holes in the customer journey
How to think about cohort performance: offers, billing cycles, variants, and seasonality
A simple “crash course” on subscription analytics (what to look at first)

For more insights like these, subscribe to our weekly newsletter: https://newsletter.thesubscriptiondoc.com

Connect with Hattie on LinkedIn: https://www.linkedin.com/in/harriet-gilpin/

Learn more about HAM: https://goham.io
]]>https://api.spreaker.com/episode/69447604Tue, 20 Jan 2026 11:00:08 +0000Subscription DocIn this episode of Subscription Prescription, I’m joined by Hattie Gilpin, Director of Operations at Wellbel (a hair, skin, and nail supplement brand that’s ~87% subscription) and a founder of HAM, a new analytics platform built for subscription...
We dig into the real problems subscription brands face when their data is split across tools (or disappears after platform migrations), and how operators can get clarity without staring at 50 reports.

Hattie also shares what’s helped Wellbel build a subscription-heavy business: education-first onboarding, community-driven insights, and an intentional retention strategy that actually matches how customers consume the product.

What we cover:

Why subscription brands lose critical history during migrations — and how to prevent it
How Wellbell drives subscription adoption without forcing subscription-only
The onboarding + education playbook to reduce “it’s not working” cancellations
Using post-purchase + support data to find holes in the customer journey
How to think about cohort performance: offers, billing cycles, variants, and seasonality
A simple “crash course” on subscription analytics (what to look at first)

For more insights like these, subscribe to our weekly newsletter: https://newsletter.thesubscriptiondoc.com

Connect with Hattie on LinkedIn: https://www.linkedin.com/in/harriet-gilpin/

Learn more about HAM: https://goham.io
]]>2780brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullHow to Use Discounts, Gifts, and Promotions Without Killing Your LTVhttps://www.spreaker.com/episode/how-to-use-discounts-gifts-and-promotions-without-killing-your-ltv--69371572

When discounts work—and when they actually hurt your LTV
How to use gifts to drive value without overspending
Smarter ways to run promotions that don't trigger churn

When discounts work—and when they actually hurt your LTV
How to use gifts to drive value without overspending
Smarter ways to run promotions that don't trigger churn

Whether you're planning your Q1 campaign or trying to optimize an evergreen flow, this episode gives you tactical ideas to use right away. Learn more at https://thesubscriptiondoc.com
Connect with me on LinkedIn: https://www.linkedin.com/in/matthewholman]]>987brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullCRO for Subscription Brands: Fix Your Funnel and Boost Subscription Take Ratehttps://www.spreaker.com/episode/cro-for-subscription-brands-fix-your-funnel-and-boost-subscription-take-rate--69305802
In this episode of Subscription Prescription, I’m joined by Anthony Morgan (CEO & Founder of Enavi) to break down what real conversion rate optimization looks like for ecommerce subscription brands and where the biggest wins actually hide (hint: it’s usually not checkout).

We cover how growing brands diagnose funnel bottlenecks, why product discovery is breaking your growth, the “inside funnel” metrics Anthony uses, and the simplest subscription unlock we see brands miss: communicating clear subscription value props directly in the buy box.

What you’ll learn:

What CRO actually is (influencing behavior + validating with experiments)
The 4 “inside funnel” metrics (and where most Shopify brands struggle)
Why checkout optimization is often a time-waster
How to improve product page performance when paid traffic lands on PDPs
The North Star metric Anthony likes: Revenue per User (ARPU) — and why segmentation matters
The fastest subscription lift: subscription value props in the buy box (and how one brand saw a 51% increase)

Tools Anthony recommends: GA4, Hotjar, Heatmap.com, Microsoft Clarity, Intelligems, Convert

Connect with Anthony: https://www.linkedin.com/in/anthonycmorgan/
Learn more at Enavi: https://www.enavi.co/

If you’re trying to increase conversion, improve subscription take rate, and make more money from the traffic you already have — this episode is for you.

Subscribe for weekly episodes every Tuesday: https://newsletter.thesubscriptiondoc.com
]]>https://api.spreaker.com/episode/69305802Tue, 06 Jan 2026 11:00:08 +0000Subscription DocMost brands think CRO = button colors and checkout tweaks. It’s not. In this episode of Subscription Prescription, I’m joined by Anthony Morgan (CEO & Founder of Enavi) to break down what real conversion rate optimization looks like for ecommerce...
In this episode of Subscription Prescription, I’m joined by Anthony Morgan (CEO & Founder of Enavi) to break down what real conversion rate optimization looks like for ecommerce subscription brands and where the biggest wins actually hide (hint: it’s usually not checkout).

We cover how growing brands diagnose funnel bottlenecks, why product discovery is breaking your growth, the “inside funnel” metrics Anthony uses, and the simplest subscription unlock we see brands miss: communicating clear subscription value props directly in the buy box.

What you’ll learn:

What CRO actually is (influencing behavior + validating with experiments)
The 4 “inside funnel” metrics (and where most Shopify brands struggle)
Why checkout optimization is often a time-waster
How to improve product page performance when paid traffic lands on PDPs
The North Star metric Anthony likes: Revenue per User (ARPU) — and why segmentation matters
The fastest subscription lift: subscription value props in the buy box (and how one brand saw a 51% increase)

Tools Anthony recommends: GA4, Hotjar, Heatmap.com, Microsoft Clarity, Intelligems, Convert

Connect with Anthony: https://www.linkedin.com/in/anthonycmorgan/
Learn more at Enavi: https://www.enavi.co/

If you’re trying to increase conversion, improve subscription take rate, and make more money from the traffic you already have — this episode is for you.

Subscribe for weekly episodes every Tuesday: https://newsletter.thesubscriptiondoc.com
]]>2154brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullHappy Holidays! Last Episode of the Yearhttps://www.spreaker.com/episode/happy-holidays-last-episode-of-the-year--68834536
For more info, visit https://thesubscriptiondoc.com]]>https://api.spreaker.com/episode/68834536Tue, 09 Dec 2025 11:00:08 +0000Subscription DocWishing you and your team the best end to 2025 you can have. We're off until January. See you soon! For more info, visit https://thesubscriptiondoc.com
For more info, visit https://thesubscriptiondoc.com]]>120brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullSubscription Armageddon: 4 Experts Break Down What’s Broken (And How to Fix It)https://www.spreaker.com/episode/subscription-armageddon-4-experts-break-down-what-s-broken-and-how-to-fix-it--68774186
👉 Bryan Starck – Founder of 100 Degree Celsius
👉 Jordan Narducci – Founder of DTCPG
👉 Andriy Rudnyk – Founder of Good Subscription Agency

Together, we unpacked what’s really broken in subscription software and strategy - and what is changing in 2026. 💥

Topics we cover:

Why your subscription opt-in rate might be hurting your LTV
The dirty secret behind second-order churn
The real reason subscription analytics suck
How to personalize cancel flows and retention messaging by subscriber journey
The future of Subscription 3.0 (AI, SMS, customer-led experiences)
Why most brands are failing at org-wide subscription alignment
The truth about CAC-to-Payback vs CAC-to-LTV
What we’d build if we burned all the subscription apps down and started over

Plus: a bonus discussion on the future of DTC subscription conferences and what format would actually serve brands best.

This isn’t theory. These are real-world insights from people who are deep in the trenches with top-performing brands every day.

📩 Subscribe for more episodes every Tuesday
🎧 See past newsletter and podcast episodes: https://newsletter.thesubscriptiondoc.com

👥 Connect with the guests:
• Bryan Starck - https://www.linkedin.com/in/bryanstarck/
• Jordan Narducci - https://www.linkedin.com/in/jordan-narducci/
• Andriy Rudnyk - https://www.linkedin.com/in/%F0%9F%87%BA%F0%9F%87%A6-andriy-rudnyk-77111399/

#subscriptions #dtc #ecommerce #retention #subscriptionapps #LTV #churn #SubscriptionPrescription]]>https://api.spreaker.com/episode/68774186Tue, 02 Dec 2025 11:00:17 +0000Subscription DocIn this special roundtable edition of Subscription Prescription, I sat down with three of the sharpest minds in the DTC subscription space: 👉 Bryan Starck – Founder of 100 Degree Celsius 👉 Jordan Narducci – Founder of DTCPG 👉 Andriy Rudnyk – Founder...
👉 Bryan Starck – Founder of 100 Degree Celsius
👉 Jordan Narducci – Founder of DTCPG
👉 Andriy Rudnyk – Founder of Good Subscription Agency

Together, we unpacked what’s really broken in subscription software and strategy - and what is changing in 2026. 💥

Topics we cover:

Why your subscription opt-in rate might be hurting your LTV
The dirty secret behind second-order churn
The real reason subscription analytics suck
How to personalize cancel flows and retention messaging by subscriber journey
The future of Subscription 3.0 (AI, SMS, customer-led experiences)
Why most brands are failing at org-wide subscription alignment
The truth about CAC-to-Payback vs CAC-to-LTV
What we’d build if we burned all the subscription apps down and started over

Plus: a bonus discussion on the future of DTC subscription conferences and what format would actually serve brands best.

This isn’t theory. These are real-world insights from people who are deep in the trenches with top-performing brands every day.

📩 Subscribe for more episodes every Tuesday
🎧 See past newsletter and podcast episodes: https://newsletter.thesubscriptiondoc.com

👥 Connect with the guests:
• Bryan Starck - https://www.linkedin.com/in/bryanstarck/
• Jordan Narducci - https://www.linkedin.com/in/jordan-narducci/
• Andriy Rudnyk - https://www.linkedin.com/in/%F0%9F%87%BA%F0%9F%87%A6-andriy-rudnyk-77111399/

#subscriptions #dtc #ecommerce #retention #subscriptionapps #LTV #churn #SubscriptionPrescription]]>5353brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullStop Forcing Subscriptions: What Actually Drives LTVhttps://www.spreaker.com/episode/stop-forcing-subscriptions-what-actually-drives-ltv--68663564

Why subscriptions are only one way to drive repeat revenue
How customer buying behavior determines whether subscriptions make sense
The hidden risk of subscription-only offers
When high AOV upfront beats subscription LTV
Why bulk buying, usage patterns, and consumption cycles matter more than cadence
How to test conversion, AOV, and LTV to find your best model
The segment most brands overlook: repeat buyers who subscribe later
Why memberships often outperform subscriptions in LTV
How to pressure-test your subscription program before scaling it

Why subscriptions are only one way to drive repeat revenue
How customer buying behavior determines whether subscriptions make sense
The hidden risk of subscription-only offers
When high AOV upfront beats subscription LTV
Why bulk buying, usage patterns, and consumption cycles matter more than cadence
How to test conversion, AOV, and LTV to find your best model
The segment most brands overlook: repeat buyers who subscribe later
Why memberships often outperform subscriptions in LTV
How to pressure-test your subscription program before scaling it

If you're wondering whether your product is truly a subscription product, this episode will give you the clarity and the testing framework you need.

👉 Get weekly subscription insights: https://newsletter.thesubscriptiondoc.com
👉 Want an audit or strategy review? Reach out anytime.
🎧 New episodes every Tuesday.]]>992brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullRetention Is Built on the Basics: Email, Empathy, and Effort | Alyssa Wallace Interviewhttps://www.spreaker.com/episode/retention-is-built-on-the-basics-email-empathy-and-effort-alyssa-wallace-interview--68559704
We talk about what actually moves the needle for subscription brands, including:

Why most welcome flows fail (and how to fix them)
The power of plain text emails and real founder messaging
What “on brand” is costing you if you’re under $100M
How simple video responses can double your cancellation save rates
Why most post-cancel flows are missing the mark — and what to do instead
How to work with (not against) acquisition teams when it comes to offers and retention

This conversation is full of real talk and tactical advice. Whether you're running email flows, managing churn, or just trying to keep subscribers happy, this one will give you plenty to think about.

💌 Get weekly retention insights: https://newsletter.thesubscriptiondoc.com
Connect with Alyssa on LinkedIn or Twitter: https://www.linkedin.com/in/xalyssajeanx/ https://x.com/xalyssajeanx]]>https://api.spreaker.com/episode/68559704Tue, 18 Nov 2025 11:00:07 +0000Subscription DocIn this episode of Subscription Prescription, I sat down with Alyssa Wallace, a retention expert who knows how to turn plain text emails and founder videos into real subscription revenue. We talk about what actually moves the needle for subscription...
We talk about what actually moves the needle for subscription brands, including:

Why most welcome flows fail (and how to fix them)
The power of plain text emails and real founder messaging
What “on brand” is costing you if you’re under $100M
How simple video responses can double your cancellation save rates
Why most post-cancel flows are missing the mark — and what to do instead
How to work with (not against) acquisition teams when it comes to offers and retention

This conversation is full of real talk and tactical advice. Whether you're running email flows, managing churn, or just trying to keep subscribers happy, this one will give you plenty to think about.

💌 Get weekly retention insights: https://newsletter.thesubscriptiondoc.com
Connect with Alyssa on LinkedIn or Twitter: https://www.linkedin.com/in/xalyssajeanx/ https://x.com/xalyssajeanx]]>1864brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullWhat You Should Really Be Testing on Email with Eric Rauschhttps://www.spreaker.com/episode/what-you-should-really-be-testing-on-email-with-eric-rausch--68436426New Standard Co. — one of the most data-driven retention agencies in ecommerce. We dig into why retention doesn’t start after the purchase, how acquisition and retention teams should be working together, and what most brands get wrong about onboarding, testing, and customer experience. You’ll learn:

Why your rebuild and churn rates are really a reflection of your acquisition messaging
How to simplify onboarding to reinforce product expectations and build trust
What “testing for incrementality” actually means and how to do it right
Why integrated marketing teams outperform siloed ones
The future of retention strategy in an AI-driven world

If you care about lifetime value, churn, or building a brand that actually retains customers — this is a must-watch conversation.

🎧 Listen on the podcast: Subscription Prescription
💡 Learn more about Eric’s work: https://www.newstandardco.com/
💊 Get weekly insights on subscription growth: https://newsletter.thesubscriptiondoc.com/]]>https://api.spreaker.com/episode/68436426Tue, 11 Nov 2025 11:00:08 +0000Subscription DocIn this episode of Subscription Prescription, I sit down with Eric Roush, founder of https://www.newstandardco.com/ — one of the most data-driven retention agencies in ecommerce. We dig into why retention doesn’t start after the purchase, how...New Standard Co. — one of the most data-driven retention agencies in ecommerce. We dig into why retention doesn’t start after the purchase, how acquisition and retention teams should be working together, and what most brands get wrong about onboarding, testing, and customer experience. You’ll learn:

Why your rebuild and churn rates are really a reflection of your acquisition messaging
How to simplify onboarding to reinforce product expectations and build trust
What “testing for incrementality” actually means and how to do it right
Why integrated marketing teams outperform siloed ones
The future of retention strategy in an AI-driven world

If you care about lifetime value, churn, or building a brand that actually retains customers — this is a must-watch conversation.

🎧 Listen on the podcast: Subscription Prescription
💡 Learn more about Eric’s work: https://www.newstandardco.com/
💊 Get weekly insights on subscription growth: https://newsletter.thesubscriptiondoc.com/]]>1939brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullThe Growth Playbook: How Top Subscription Brands Scale Fast (Without Obsessing Over LTV)https://www.spreaker.com/episode/the-growth-playbook-how-top-subscription-brands-scale-fast-without-obsessing-over-ltv--68315305

Why first-order profitability matters more than LTV in the early stages
The hidden churn risk of bulk orders and frequency misalignment
Tactics like free shipping, post-purchase upsells, and offer testing that are driving serious growth

Why first-order profitability matters more than LTV in the early stages
The hidden churn risk of bulk orders and frequency misalignment
Tactics like free shipping, post-purchase upsells, and offer testing that are driving serious growth

Whether you're doing $5K or $500K a month, this episode is a must-listen if you're trying to grow smarter and faster.

👉 Want more actionable insights?

Subscribe to the newsletter: https://newsletter.thesubscriptiondoc.com

New episodes drop every Tuesday.

Hit that bell and stay tuned.]]>905brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefull5 Overlooked Post-Purchase Touchpoints That Drive Retention | Guest Host: Riley Trepanierhttps://www.spreaker.com/episode/5-overlooked-post-purchase-touchpoints-that-drive-retention-guest-host-riley-trepanier--68185351
You’ll learn:

✔️ How to turn onboarding into a habit-building engine
✔️ Where personalization actually moves the needle
✔️ Why replenishment reminders and SMS are your hidden retention tools
✔️ How great inserts and unboxing experiences can drive advocacy

If you're ready to strengthen your subscription experience beyond the buy button, this one’s for you.

📬 Subscribe for new episodes every Tuesday
🔗 Learn more at https://thesubscriptiondoc.com
#subscriptions #ecommerce #retention #d2c #customerexperience #subscriptionbox]]>https://api.spreaker.com/episode/68185351Tue, 28 Oct 2025 10:00:08 +0000Subscription DocThis week, our guest host, Riley, dives into 5 overlooked post-purchase touchpoints that can make or break your subscription retention. From education to personalization to transactional SMS, she lays out the simple but powerful strategies brands...
You’ll learn:

✔️ How to turn onboarding into a habit-building engine
✔️ Where personalization actually moves the needle
✔️ Why replenishment reminders and SMS are your hidden retention tools
✔️ How great inserts and unboxing experiences can drive advocacy

If you're ready to strengthen your subscription experience beyond the buy button, this one’s for you.

📬 Subscribe for new episodes every Tuesday
🔗 Learn more at https://thesubscriptiondoc.com
#subscriptions #ecommerce #retention #d2c #customerexperience #subscriptionbox]]>1081brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullTop 3 Subscription Mistakes [My Personal Pet Peeves]https://www.spreaker.com/episode/top-3-subscription-mistakes-my-personal-pet-peeves--68150688
Here’s what we cover:
• Why treating subscriptions as a retention play is backwards
• How most billing reminders are killing your LTV
• The cancel flow tweak that can instantly double your save rate

Whether you're just starting out or running a high-volume subscription program, these fixes are simple, fast, and worth your attention.

📩 Want more insights like this in your inbox? Subscribe to the newsletter: https://newsletter.thesubscriptiondoc.com]]>https://api.spreaker.com/episode/68150688Tue, 21 Oct 2025 10:00:08 +0000Subscription DocIn this episode of Subscription Prescription, I break down my top 3 mistakes I see across DTC subscription brands—mistakes that are quietly hurting your growth and retention. Here’s what we cover: • Why treating subscriptions as a retention play is...
Here’s what we cover:
• Why treating subscriptions as a retention play is backwards
• How most billing reminders are killing your LTV
• The cancel flow tweak that can instantly double your save rate

Whether you're just starting out or running a high-volume subscription program, these fixes are simple, fast, and worth your attention.

📩 Want more insights like this in your inbox? Subscribe to the newsletter: https://newsletter.thesubscriptiondoc.com]]>416brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullRetention Strategy, Not Just Tactics: What Most Subscription Brands Get Wronghttps://www.spreaker.com/episode/retention-strategy-not-just-tactics-what-most-subscription-brands-get-wrong--68064657
In this episode of Subscription Prescription, we hear directly from one of the best retention pros in the game: Sonja Grasser from Wellbel. She shares how to connect your data, improve your segmentation, and build habits that lead to long-term retention.

You’ll learn:

✅ Why most brands hire operators when what they really need is strategy
✅ How to fix generic messaging by segmenting into 3 key groups
✅ Why relying on one big subscription discount upfront can hurt your cohorts
✅ What metrics to actually track (like time-to-second purchase)
✅ How to use post-purchase and cancel flows to inform future strategy
✅ When and how to use email, blog content, and even SMS for subscription experience

This episode will help you think more holistically about retention and subscription performance beyond just your next campaign.

📩 Subscribe to the Subscription Prescription newsletter: https://newsletter.thesubscriptiondoc.com

#subscriptions #ecommerce #dtc #retentionmarketing #emailmarketing #dtcstrategy]]>https://api.spreaker.com/episode/68064657Tue, 14 Oct 2025 10:00:08 +0000Subscription DocMost DTC brands treat retention like it’s just about sending emails or building flows. But if you’re not approaching retention with a real strategy, you’re leaving serious money on the table. In this episode of Subscription Prescription, we hear...
In this episode of Subscription Prescription, we hear directly from one of the best retention pros in the game: Sonja Grasser from Wellbel. She shares how to connect your data, improve your segmentation, and build habits that lead to long-term retention.

You’ll learn:

✅ Why most brands hire operators when what they really need is strategy
✅ How to fix generic messaging by segmenting into 3 key groups
✅ Why relying on one big subscription discount upfront can hurt your cohorts
✅ What metrics to actually track (like time-to-second purchase)
✅ How to use post-purchase and cancel flows to inform future strategy
✅ When and how to use email, blog content, and even SMS for subscription experience

This episode will help you think more holistically about retention and subscription performance beyond just your next campaign.

📩 Subscribe to the Subscription Prescription newsletter: https://newsletter.thesubscriptiondoc.com

#subscriptions #ecommerce #dtc #retentionmarketing #emailmarketing #dtcstrategy]]>1553brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullAvoid BFCM Subscription Churn: What Most Brands Misshttps://www.spreaker.com/episode/avoid-bfcm-subscription-churn-what-most-brands-miss--67954164
In this episode of Subscription Prescription, we walk through exactly how to structure your BFCM strategy so you don’t sacrifice margin or long-term LTV. Most brands treat this like a cash grab. I’ll show you how to approach it more strategically.

Here’s what we cover:

How to prevent subscribers from canceling to chase your BFCM offer

What to include in your onboarding and billing reminder emails

Why discounted subscribers churn - and what to do about it

If you run a subscription brand and want to make Q4 your strongest quarter yet, this episode is for you.

📬 Subscribe to the newsletter for actionable strategies every week:
👉 https://newsletter.thesubscriptiondoc.com

#subscriptions #ecommerce #BFCM #retention #dtc #blackfriday #cybermonday]]>https://api.spreaker.com/episode/67954164Tue, 07 Oct 2025 10:00:09 +0000Subscription DocBlack Friday Cyber Monday can be a goldmine for subscription brands - or a churn nightmare. In this episode of Subscription Prescription, we walk through exactly how to structure your BFCM strategy so you don’t sacrifice margin or long-term LTV. Most...
In this episode of Subscription Prescription, we walk through exactly how to structure your BFCM strategy so you don’t sacrifice margin or long-term LTV. Most brands treat this like a cash grab. I’ll show you how to approach it more strategically.

Here’s what we cover:

How to prevent subscribers from canceling to chase your BFCM offer

What to include in your onboarding and billing reminder emails

Why discounted subscribers churn - and what to do about it

If you run a subscription brand and want to make Q4 your strongest quarter yet, this episode is for you.

📬 Subscribe to the newsletter for actionable strategies every week:
👉 https://newsletter.thesubscriptiondoc.com

#subscriptions #ecommerce #BFCM #retention #dtc #blackfriday #cybermonday]]>707brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullWhy Your Customers Really Buy Subscriptionshttps://www.spreaker.com/episode/why-your-customers-really-buy-subscriptions--67901018
In this episode, we hear directly from the master of behavioral marketing with Sarah Levinger. She breaks down three marketing lessons that have changed how you should think about acquisition and retention strategy:

Why you should stop testing “angles” and start testing behaviors
How customer observation reveals the truth behind usage and churn
And why retention depends more on prompts than products

If you're trying to lower CAC or improve LTV, this is the episode that will help you flip the script.

📬 Subscribe to my weekly newsletter for retention strategy and actionable insights:

👉 https://newsletter.thesubscriptiondoc.com

👉 Follow Sarah Levinger and learn more about Tether: https://tetherinsights.io/ https://www.linkedin.com/in/sarahlevinger/
#subscriptions #ecommerce #retention #dtc #customerbehavior #lifecyclemarketing]]>https://api.spreaker.com/episode/67901018Tue, 30 Sep 2025 10:00:08 +0000Subscription DocMost subscription brands are solving the wrong problem. They build marketing around surface-level reasons, but never dig deep enough to uncover what actually drives purchase and repeat behavior. In this episode, we hear directly from the master of...
In this episode, we hear directly from the master of behavioral marketing with Sarah Levinger. She breaks down three marketing lessons that have changed how you should think about acquisition and retention strategy:

Why you should stop testing “angles” and start testing behaviors
How customer observation reveals the truth behind usage and churn
And why retention depends more on prompts than products

If you're trying to lower CAC or improve LTV, this is the episode that will help you flip the script.

📬 Subscribe to my weekly newsletter for retention strategy and actionable insights:

👉 https://newsletter.thesubscriptiondoc.com

👉 Follow Sarah Levinger and learn more about Tether: https://tetherinsights.io/ https://www.linkedin.com/in/sarahlevinger/
#subscriptions #ecommerce #retention #dtc #customerbehavior #lifecyclemarketing]]>2198brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullStop Blaming Churn: Fix Your Subscription by Understanding the Buyer Firsthttps://www.spreaker.com/episode/stop-blaming-churn-fix-your-subscription-by-understanding-the-buyer-first--67778850
In this episode of Subscription Prescription, we sit down with Cherene Aubert to unpack three universal truths of subscriptions:

Why churn is often a symptom of a buyer education problem
How helpful beats clever when it comes to building trust
And why your loyalty program should revolve around your most committed customers—your subscribers

If you’re stuck trying to optimize retention, this conversation will help you zoom out and rethink what’s driving your subscription in the first place.

📬 Subscribe to the newsletter for insights like this every Tuesday: https://newsletter.thesubscriptiondoc.com]]>https://api.spreaker.com/episode/67778850Tue, 23 Sep 2025 10:00:07 +0000Subscription DocMost brands are trying to solve churn by tweaking their cancellation flows. But the truth is, if your customer doesn’t know what they need - or how often - they’re going to cancel no matter what you offer on the way out. In this episode of...
In this episode of Subscription Prescription, we sit down with Cherene Aubert to unpack three universal truths of subscriptions:

Why churn is often a symptom of a buyer education problem
How helpful beats clever when it comes to building trust
And why your loyalty program should revolve around your most committed customers—your subscribers

If you’re stuck trying to optimize retention, this conversation will help you zoom out and rethink what’s driving your subscription in the first place.

📬 Subscribe to the newsletter for insights like this every Tuesday: https://newsletter.thesubscriptiondoc.com]]>2251brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullHow BakIt Box Boosted Retention by Breaking the Monthly Box Modelhttps://www.spreaker.com/episode/how-bakit-box-boosted-retention-by-breaking-the-monthly-box-model--67705271
We talk about why they abandoned the monthly model in favor of quarterly shipments, how they turn subscription kits into high-converting one-time products, and what it looks like to actually serve customers through SMS content instead of sales pushes.

If you're building or optimizing a DTC subscription, this conversation is packed with actionable insights on:

When and why to shift from monthly to quarterly fulfillment
How to design one-time products that lead back to the subscription
Using SMS to improve retention (without discount spam)
What homeschool audiences really value in a subscription
Building loyalty through exceptional customer service

📬 For more insights like this every Tuesday, subscribe to the newsletter:
https://newsletter.thesubscriptiondoc.com]]>https://api.spreaker.com/episode/67705271Tue, 16 Sep 2025 10:00:08 +0000Subscription DocIn this episode of Subscription Prescription, I sit down with the founder of BakIt Box to explore how rethinking subscription cadence, product strategy, and communication channels led to deeper customer engagement and better retention. We talk about...
We talk about why they abandoned the monthly model in favor of quarterly shipments, how they turn subscription kits into high-converting one-time products, and what it looks like to actually serve customers through SMS content instead of sales pushes.

If you're building or optimizing a DTC subscription, this conversation is packed with actionable insights on:

When and why to shift from monthly to quarterly fulfillment
How to design one-time products that lead back to the subscription
Using SMS to improve retention (without discount spam)
What homeschool audiences really value in a subscription
Building loyalty through exceptional customer service

📬 For more insights like this every Tuesday, subscribe to the newsletter:
https://newsletter.thesubscriptiondoc.com]]>1361brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullRecharge vs Stay AI vs SKIO vs Loop: How to to Improve Your Cancel Save Ratehttps://www.spreaker.com/episode/recharge-vs-stay-ai-vs-skio-vs-loop-how-to-to-improve-your-cancel-save-rate--67646989
Whether you're just getting started or managing thousands of subscribers, understanding your platform's cancellation flow is one of the highest-leverage things you can do. From splash screens and A/B tests to smart segmentation and save actions, I walk through exactly what to focus on—platform by platform.

You’ll learn:

What Recharge’s AI cancellation insights can (and can’t) tell you

How Stay AI dynamically tests save offers behind the scenes

Why SKIO’s “pause before cancel” feature can double your saves

How Loop’s analytics show you which saves lead to repeat orders

📬 Want more insights like this in your inbox every Tuesday? Subscribe to the newsletter: https://newsletter.thesubscriptiondoc.com

#subscriptions #ecommerce #recharge #stayai #skio #loopsubscriptions #churn #dtc #retentionmarketing #subscriptionprescription]]>https://api.spreaker.com/episode/67646989Tue, 09 Sep 2025 10:00:07 +0000Subscription DocIn this episode of Subscription Prescription, I break down how the top subscription platforms, specifically, Recharge, Stay AI, SKIO, and Loop, approach cancellation flows, and how you can optimize each one to reduce churn and increase retention....
Whether you're just getting started or managing thousands of subscribers, understanding your platform's cancellation flow is one of the highest-leverage things you can do. From splash screens and A/B tests to smart segmentation and save actions, I walk through exactly what to focus on—platform by platform.

You’ll learn:

What Recharge’s AI cancellation insights can (and can’t) tell you

How Stay AI dynamically tests save offers behind the scenes

Why SKIO’s “pause before cancel” feature can double your saves

How Loop’s analytics show you which saves lead to repeat orders

📬 Want more insights like this in your inbox every Tuesday? Subscribe to the newsletter: https://newsletter.thesubscriptiondoc.com

#subscriptions #ecommerce #recharge #stayai #skio #loopsubscriptions #churn #dtc #retentionmarketing #subscriptionprescription]]>903brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullHow Blind Barrels Built a Subscription People Never Want to Cancelhttps://www.spreaker.com/episode/how-blind-barrels-built-a-subscription-people-never-want-to-cancel--67521315
We explore how intentional curation, premium unboxing, and smart pricing can turn an average subscription into a meaningful experience. You'll hear real strategies for lowering churn, building community, and designing packaging that customers literally don’t want to throw away.

Whether you're running a box of supplements, wine, skincare, or digital goods, there’s a lot to learn from a brand that’s turning whiskey drinkers into lifelong members.

🔑 Topics we cover:

Turning curation into community
Why premium packaging is worth the cost
Handling churn with empathy (and precision)
Customer service lessons that create superfans
Growth without ad overspend

📦 Learn more about building and scaling your own subscription program: https://thesubscriptiondoc.com

🎧 Subscribe for more episodes like this every week. #subscriptions #ecommerce #retention #dtc #subscriptionbox #founderstory]]>https://api.spreaker.com/episode/67521315Tue, 02 Sep 2025 10:00:08 +0000Subscription DocIn this episode of Subscription Prescription, I sat down with the founder of Blind Barrels to unpack how they built a whiskey subscription that people can’t stop talking about and don’t want to cancel. We explore how intentional curation, premium...
We explore how intentional curation, premium unboxing, and smart pricing can turn an average subscription into a meaningful experience. You'll hear real strategies for lowering churn, building community, and designing packaging that customers literally don’t want to throw away.

Whether you're running a box of supplements, wine, skincare, or digital goods, there’s a lot to learn from a brand that’s turning whiskey drinkers into lifelong members.

🔑 Topics we cover:

Turning curation into community
Why premium packaging is worth the cost
Handling churn with empathy (and precision)
Customer service lessons that create superfans
Growth without ad overspend

📦 Learn more about building and scaling your own subscription program: https://thesubscriptiondoc.com

🎧 Subscribe for more episodes like this every week. #subscriptions #ecommerce #retention #dtc #subscriptionbox #founderstory]]>2241brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullRetention Hacks from 50+ Auditshttps://www.spreaker.com/episode/retention-hacks-from-50-audits--67472172
✅ The three patterns we see in subscription brands (and what each one needs to fix first)
✅ Why weak onboarding, billing reminders, and cancellation flows quietly kill retention
✅ How bulk options, frequency controls, and upsells can transform your cash flow and churn rates

If you’ve been wondering whether your subscription program is healthy or if you’re just masking churn with acquisition spend, this episode is for you.

📩 Want more practical strategies for scaling your subscription business? Subscribe to my newsletter here: https://newsletter.thesubscriptiondoc.com

Grab all the free content and guides promised in this week's dose:

Preview of the Audit Deliverable: https://youtu.be/nFfX1vk0cCQ

Free Subscription Audit Checklist: https://subscriptionprescription.notion.site/Subscription-Audit-Template-beecf0c39c7c47aa8f8250fb6a3d7174

Free Splash Screen Video Template: https://drive.google.com/uc?export=download&id=1ig5x8llW67XGy2spaeHNi_6tefW1xkRG

Schedule your audit discovery call here: https://calendly.com/subscription-prescription/consult-discovery-call-subscription-prescripti-clone]]>https://api.spreaker.com/episode/67472172Tue, 26 Aug 2025 10:00:08 +0000Subscription DocMost subscription brands don’t fail because of ads or acquisition; they fail because of retention. In this episode of Subscription Prescription, I walk through the audit framework my team uses to diagnose subscription programs. You’ll learn: ✅ The...
✅ The three patterns we see in subscription brands (and what each one needs to fix first)
✅ Why weak onboarding, billing reminders, and cancellation flows quietly kill retention
✅ How bulk options, frequency controls, and upsells can transform your cash flow and churn rates

If you’ve been wondering whether your subscription program is healthy or if you’re just masking churn with acquisition spend, this episode is for you.

📩 Want more practical strategies for scaling your subscription business? Subscribe to my newsletter here: https://newsletter.thesubscriptiondoc.com

Grab all the free content and guides promised in this week's dose:

Preview of the Audit Deliverable: https://youtu.be/nFfX1vk0cCQ

Free Subscription Audit Checklist: https://subscriptionprescription.notion.site/Subscription-Audit-Template-beecf0c39c7c47aa8f8250fb6a3d7174

Free Splash Screen Video Template: https://drive.google.com/uc?export=download&id=1ig5x8llW67XGy2spaeHNi_6tefW1xkRG

Schedule your audit discovery call here: https://calendly.com/subscription-prescription/consult-discovery-call-subscription-prescripti-clone]]>1073brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullHow Subscription Boxes Build Loyalty Through Community and Personalizationhttps://www.spreaker.com/episode/how-subscription-boxes-build-loyalty-through-community-and-personalization--67360310
👉 In this video, you’ll learn:

Why community feedback loops are essential for growth
How personalization builds long-term loyalty
Ways to add value beyond the product itself

If you’re serious about scaling your subscription program, this is an episode you won’t want to miss.

Subscribe to our weekly newsletter for more tips: https://newsletter.thesubscriptiondoc.com]]>https://api.spreaker.com/episode/67360310Tue, 19 Aug 2025 10:00:07 +0000Subscription DocMost subscription brands think growth is all about the product. But the real wins come from building community, personalizing experiences, and creating new layers of value beyond the box. In this episode, I break down what every subscription operator...
👉 In this video, you’ll learn:

Why community feedback loops are essential for growth
How personalization builds long-term loyalty
Ways to add value beyond the product itself

If you’re serious about scaling your subscription program, this is an episode you won’t want to miss.

Subscribe to our weekly newsletter for more tips: https://newsletter.thesubscriptiondoc.com]]>1844brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullNext-Level Email and SMS Strategy for Subscription Brandshttps://www.spreaker.com/episode/next-level-email-and-sms-strategy-for-subscription-brands--67258784

Use campaigns to deepen subscriber loyalty and reduce churn
Turn transactional emails into sales and brand-building tools
Leverage SMS for subscription management and higher LTV

Use campaigns to deepen subscriber loyalty and reduce churn
Turn transactional emails into sales and brand-building tools
Leverage SMS for subscription management and higher LTV

When you treat email and SMS as strategic retention channels, you can increase revenue, strengthen relationships, and keep customers subscribed longer.

📩 Want more subscription growth strategies?

Subscribe to my free weekly newsletter: https://newsletter.thesubscriptiondoc.com]]>1209brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullBuilding a Community-First Subscription Brand with Jenny Finkehttps://www.spreaker.com/episode/building-a-community-first-subscription-brand-with-jenny-finke--67216597
Jenny shares how she built a community of gluten-free eaters through her blog, Good For You Gluten-Free, and how a frustrating affiliate partnership became the catalyst for launching her own product discovery box. We discuss the challenges of sourcing products, scaling fulfillment, and why community-building is the key to subscription success.

If you're thinking about starting a subscription box or are in the trenches of growing one, this episode is packed with insights on solving real customer problems, staying true to your niche, and building relationships that drive growth.

🔗 Check out Love Me Gluten-Free: https://www.lovemeglutenfree.com

Subscribe for more weekly episodes where we talk strategies to grow and retain your subscription brand. https://newsletter.thesubscriptiondoc.com
#SubscriptionBox #Ecommerce #RetentionMarketing #LoveMeGlutenFree #SubscriptionBusiness]]>https://api.spreaker.com/episode/67216597Tue, 05 Aug 2025 10:00:08 +0000Subscription DocIn this episode of Subscription Prescription, I sit down with Jenny Frink, founder of Love Me Gluten-Free, to talk about how she transformed her personal health journey into a thriving subscription box business. Jenny shares how she built a community...
Jenny shares how she built a community of gluten-free eaters through her blog, Good For You Gluten-Free, and how a frustrating affiliate partnership became the catalyst for launching her own product discovery box. We discuss the challenges of sourcing products, scaling fulfillment, and why community-building is the key to subscription success.

If you're thinking about starting a subscription box or are in the trenches of growing one, this episode is packed with insights on solving real customer problems, staying true to your niche, and building relationships that drive growth.

🔗 Check out Love Me Gluten-Free: https://www.lovemeglutenfree.com

Subscribe for more weekly episodes where we talk strategies to grow and retain your subscription brand. https://newsletter.thesubscriptiondoc.com
#SubscriptionBox #Ecommerce #RetentionMarketing #LoveMeGlutenFree #SubscriptionBusiness]]>1525brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullHow to Fix Your Subscription Retention Strategy with Thomas Lalashttps://www.spreaker.com/episode/how-to-fix-your-subscription-retention-strategy-with-thomas-lalas--67113757
We break down:

Why most brands lose customers in the first week (and how to stop it)
How to turn your billing reminders into a retention engine
The data-backed importance of early engagement and product education

Whether you’re running a CPG subscription brand or trying to improve retention for your digital offering, this episode gives you practical, proven insights to build a subscription people want to stick with.

🔔 Subscribe for more actionable strategies every week.

📩 Get the newsletter: https://newsletter.thesubscriptiondoc.com

📊 Want an audit of your subscription program? Visit https://thesubscriptiondoc.com]]>https://api.spreaker.com/episode/67113757Tue, 29 Jul 2025 10:00:08 +0000Subscription DocIn this episode of Subscription Prescription, we dive into the tactics that actually move the needle on subscription retention. I’m joined by Thomas Lalas, a DTC retention expert who’s worked with brands like Everyday Dose, Obvi, and Livingood Daily....
We break down:

Why most brands lose customers in the first week (and how to stop it)
How to turn your billing reminders into a retention engine
The data-backed importance of early engagement and product education

Whether you’re running a CPG subscription brand or trying to improve retention for your digital offering, this episode gives you practical, proven insights to build a subscription people want to stick with.

🔔 Subscribe for more actionable strategies every week.

📩 Get the newsletter: https://newsletter.thesubscriptiondoc.com

📊 Want an audit of your subscription program? Visit https://thesubscriptiondoc.com]]>1979brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullWhy Subscription Brands Fail: The 3 Things Killing Your Growthhttps://www.spreaker.com/episode/why-subscription-brands-fail-the-3-things-killing-your-growth--67027613
We’ll talk about:
✔ Why product-market fit still isn’t enough
✔ How your offer and creative are dragging down conversions
✔ What most founders get wrong about cash flow and LTV

Whether you’re just starting out or scaling past 10,000 subscribers, these are the foundations you need to get right.

Subscribe to my newsletter for weekly insights on building, scaling, and retaining in the subscription economy: https://newsletter.thesubscriptiondoc.com]]>https://api.spreaker.com/episode/67027613Tue, 22 Jul 2025 10:00:07 +0000Subscription DocMost subscription brands don’t fail because of bad luck — they fail because of three common, fixable mistakes. In this episode, I break down the core reasons subscription businesses hit a wall or collapse altogether. We’ll talk about: ✔ Why...
We’ll talk about:
✔ Why product-market fit still isn’t enough
✔ How your offer and creative are dragging down conversions
✔ What most founders get wrong about cash flow and LTV

Whether you’re just starting out or scaling past 10,000 subscribers, these are the foundations you need to get right.

Subscribe to my newsletter for weekly insights on building, scaling, and retaining in the subscription economy: https://newsletter.thesubscriptiondoc.com]]>1034brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullThe Death of Growth-at-All-Costs: Why Retention Is the New Acquisitionhttps://www.spreaker.com/episode/the-death-of-growth-at-all-costs-why-retention-is-the-new-acquisition--66840846
We explore how top brands are shifting their focus from acquisition to delivering real value that keeps subscribers around. We talk about the evolution of cancellation strategies (spoiler: it’s not the end of the road), what personalization actually means today, and how AI and better data are reshaping customer experience.

Whether you're a DTC brand, membership model, or scaling SaaS subscription, this episode dives into the strategies brands of any size can use to create loyal subscribers and sustainable growth.

🧠 Topics we cover:

Why subscriber acquisition is slowing—and what to do about it
How to turn cancellation into a retention opportunity
What personalization really looks like in 2025
The role of AI and predictive offers in retention
Why your tech stack needs to match your retention goals

👉 Subscribe to my newsletter for weekly insights on scaling and retaining subscribers: https://newsletter.thesubscriptiondoc.com

New episodes drop every Tuesday. Hit that subscribe button and stay tuned.
]]>https://api.spreaker.com/episode/66840846Tue, 15 Jul 2025 15:19:12 +0000Subscription DocIn this episode of Subscription Prescription, I sit down live at SubSummit with Lina Tonk, CMO of Recurly, to unpack what’s changing in the subscription economy and why retention is taking center stage. We explore how top brands are shifting their...
We explore how top brands are shifting their focus from acquisition to delivering real value that keeps subscribers around. We talk about the evolution of cancellation strategies (spoiler: it’s not the end of the road), what personalization actually means today, and how AI and better data are reshaping customer experience.

Whether you're a DTC brand, membership model, or scaling SaaS subscription, this episode dives into the strategies brands of any size can use to create loyal subscribers and sustainable growth.

🧠 Topics we cover:

Why subscriber acquisition is slowing—and what to do about it
How to turn cancellation into a retention opportunity
What personalization really looks like in 2025
The role of AI and predictive offers in retention
Why your tech stack needs to match your retention goals

👉 Subscribe to my newsletter for weekly insights on scaling and retaining subscribers: https://newsletter.thesubscriptiondoc.com

New episodes drop every Tuesday. Hit that subscribe button and stay tuned.
]]>1111brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullWhy Subscription Frequency Is Killing Your Retentionhttps://www.spreaker.com/episode/why-subscription-frequency-is-killing-your-retention--66840822
In this episode of Subscription Prescription, I’m breaking down the unsexy—but massively important—topic of subscription frequency. We cover how to align deliveries with consumption, how to handle products with variable usage (like protein or pet food), and why sometimes a subscription isn’t even the best model at all.

You’ll learn:

How to choose the right frequency based on product type
When to let customers control their cadence
Why flexibility beats automation for long-term retention

This isn’t just about getting more revenue. It’s about keeping the customers you already worked hard to earn.

📩 Want weekly insights like this in your inbox? Subscribe to the newsletter: https://newsletter.thesubscriptiondoc.com

🔔 And don’t forget to subscribe here for more weekly episodes.]]>https://api.spreaker.com/episode/66840822Tue, 08 Jul 2025 10:00:08 +0000Subscription DocMost brands overlook frequency. That’s a huge mistake. In this episode of Subscription Prescription, I’m breaking down the unsexy—but massively important—topic of subscription frequency. We cover how to align deliveries with consumption, how to...
In this episode of Subscription Prescription, I’m breaking down the unsexy—but massively important—topic of subscription frequency. We cover how to align deliveries with consumption, how to handle products with variable usage (like protein or pet food), and why sometimes a subscription isn’t even the best model at all.

You’ll learn:

How to choose the right frequency based on product type
When to let customers control their cadence
Why flexibility beats automation for long-term retention

This isn’t just about getting more revenue. It’s about keeping the customers you already worked hard to earn.

📩 Want weekly insights like this in your inbox? Subscribe to the newsletter: https://newsletter.thesubscriptiondoc.com

🔔 And don’t forget to subscribe here for more weekly episodes.]]>1062brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementstruefullStop Chasing Retention—Start Building Habits | Subscription Growth with Cameron Gawleyhttps://www.spreaker.com/episode/stop-chasing-retention-start-building-habits-subscription-growth-with-cameron-gawley--66772079
In this episode, I sit down with Cameron Gawley—fractional CMO, venture studio founder, and DTC veteran—to talk about the strategy behind building truly sticky subscriptions. We break down why most churn is caused by bad acquisition, how trial-size offers unlock long-term customers, and why retention really comes down to belonging. If you're building a subscription brand, this is the mindset shift you need.

🔔 Subscribe for more weekly interviews + insights
📩 Get the newsletter at: https://newsletter.thesubscriptiondoc.com]]>https://api.spreaker.com/episode/66772079Tue, 01 Jul 2025 10:00:08 +0000Subscription DocMost brands treat subscriptions like a checkout option. The ones that win treat it like a lifestyle. In this episode, I sit down with Cameron Gawley—fractional CMO, venture studio founder, and DTC veteran—to talk about the strategy behind building...
In this episode, I sit down with Cameron Gawley—fractional CMO, venture studio founder, and DTC veteran—to talk about the strategy behind building truly sticky subscriptions. We break down why most churn is caused by bad acquisition, how trial-size offers unlock long-term customers, and why retention really comes down to belonging. If you're building a subscription brand, this is the mindset shift you need.

🔔 Subscribe for more weekly interviews + insights
📩 Get the newsletter at: https://newsletter.thesubscriptiondoc.com]]>1970brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullWhat the Subscription Industry Is Really Talking About | 14 Tactics You Can Stealhttps://www.spreaker.com/episode/what-the-subscription-industry-is-really-talking-about-14-tactics-you-can-steal--66638027
What tactic is underleveraged—or completely overlooked—by brands today?

In this episode, you’ll hear rapid-fire answers from founders, retention pros, and tech leaders who are deep in the day-to-day of subscription.

We cover everything from:

Fixing failed payments and churn spikes
Boosting retention with loyalty and billing reminders
The right (and wrong) way to use SMS
Why your onboarding probably sucks
How community, store credit, and proactive CX drive LTV

Fixing failed payments and churn spikes
Boosting retention with loyalty and billing reminders
The right (and wrong) way to use SMS
Why your onboarding probably sucks
How community, store credit, and proactive CX drive LTV

Whether you’re trying to scale your subscription brand or just want better retention, these insights are gold.

🎯 Featuring insights from leaders at Dime Beauty, Recharge, Stay AI, True Classic, Plate Crate, BattleBox, Zaymo, and more.

👉 Subscribe for weekly breakdowns to help you grow and retain more subscribers. Learn more at https://thesubscriptiondoc.com
]]>1031brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullBeauty & the Beast: The Two Sides of Subscriber Retentionhttps://www.spreaker.com/episode/beauty-the-beast-the-two-sides-of-subscriber-retention--66514512
In this episode, I talk with Lydia Farmer from DIME Beauty about how they’ve built a retention machine that balances emotional loyalty with operational precision.

We cover:
– The retention levers DIME actually uses (and skips)
– Why retention isn’t just CX—it’s brand, ops, marketing, and more
– How DIME turns one-time beauty buyers into long-term subscribers
– Lessons learned scaling fast—and sustainably

Whether you’re a beauty brand or any brand with recurring revenue, this one will give you practical, real-world strategies for keeping the right customers longer.

📩 Subscribe to the newsletter: [https://newsletter.thesubscriptiondoc.com/subscribe](https://newsletter.thesubscriptiondoc.com/subscribe)
📲 Follow Lydia Farmer: https://www.linkedin.com/in/lydia-farmer-031908220/
📲 Follow Matt Holman: https://www.linkedin.com/in/matthewholman/]]>https://api.spreaker.com/episode/66514512Tue, 17 Jun 2025 10:00:11 +0000Subscription DocSubscriber retention has a soft side… and a sharp edge. In this episode, I talk with Lydia Farmer from DIME Beauty about how they’ve built a retention machine that balances emotional loyalty with operational precision. We cover: – The retention...
In this episode, I talk with Lydia Farmer from DIME Beauty about how they’ve built a retention machine that balances emotional loyalty with operational precision.

We cover:
– The retention levers DIME actually uses (and skips)
– Why retention isn’t just CX—it’s brand, ops, marketing, and more
– How DIME turns one-time beauty buyers into long-term subscribers
– Lessons learned scaling fast—and sustainably

Whether you’re a beauty brand or any brand with recurring revenue, this one will give you practical, real-world strategies for keeping the right customers longer.

📩 Subscribe to the newsletter: [https://newsletter.thesubscriptiondoc.com/subscribe](https://newsletter.thesubscriptiondoc.com/subscribe)
📲 Follow Lydia Farmer: https://www.linkedin.com/in/lydia-farmer-031908220/
📲 Follow Matt Holman: https://www.linkedin.com/in/matthewholman/]]>1520brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullWhat’s in My Subscription Tech Stackhttps://www.spreaker.com/episode/what-s-in-my-subscription-tech-stack--66398652
From Shopify vs. WooCommerce to subscription platforms like Recharge, Skio, Stay, and Loop, we're sharing what tools we use with clients, what features actually matter, and how to avoid the most common mistakes brands make when choosing tech.

Whether you’re re-evaluating your stack or building one from scratch, this episode will help you think through each layer—from email and SMS to analytics, quizzes, and fulfillment.

👉 Got questions about your stack or picking a subscription app? Drop them in the comments or reach out on LinkedIn or Twitter.

Subscribe to the newsletter for weekly tips and updates like this one: https://newsletter.thesubscriptiondoc.com]]>https://api.spreaker.com/episode/66398652Tue, 10 Jun 2025 10:00:07 +0000Subscription DocIn this episode of Subscription Prescription, we're breaking down the tech stack we actually recommend for DTC subscription brands—no fluff, no affiliate links. From Shopify vs. WooCommerce to subscription platforms like Recharge, Skio, Stay, and...
From Shopify vs. WooCommerce to subscription platforms like Recharge, Skio, Stay, and Loop, we're sharing what tools we use with clients, what features actually matter, and how to avoid the most common mistakes brands make when choosing tech.

Whether you’re re-evaluating your stack or building one from scratch, this episode will help you think through each layer—from email and SMS to analytics, quizzes, and fulfillment.

👉 Got questions about your stack or picking a subscription app? Drop them in the comments or reach out on LinkedIn or Twitter.

Subscribe to the newsletter for weekly tips and updates like this one: https://newsletter.thesubscriptiondoc.com]]>1167brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullJoe Siegel on What Most Brands Miss About Retentionhttps://www.spreaker.com/episode/joe-siegel-on-what-most-brands-miss-about-retention--66333159
We brought him on to talk about what’s changing in retention, what still works, and what most brands get totally wrong.

Joe’s not just a pro—he’s building tools, advising brands, and helping shape the future of how subscription and ecom teams keep customers around.

You’ll want to take notes.

Learn more at https://www.thesubscriptiondoc.com]]>https://api.spreaker.com/episode/66333159Tue, 03 Jun 2025 10:00:10 +0000Subscription DocJoe Siegel has done retention for some of the biggest names in CPG—including MrBeast’s Feastables—and this week, he’s on the pod. We brought him on to talk about what’s changing in retention, what still works, and what most brands get totally wrong....
We brought him on to talk about what’s changing in retention, what still works, and what most brands get totally wrong.

Joe’s not just a pro—he’s building tools, advising brands, and helping shape the future of how subscription and ecom teams keep customers around.

You’ll want to take notes.

Learn more at https://www.thesubscriptiondoc.com]]>1854brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullMastering Subscription Metrics: Decoding CAC, LTV, and Profitabilityhttps://www.spreaker.com/episode/mastering-subscription-metrics-decoding-cac-ltv-and-profitability--66175907
We'll explore:

How to accurately calculate CAC and LTV

The significance of the LTV:CAC ratio and what it reveals about your business health

Common pitfalls in interpreting these metrics Strategies to optimize your customer acquisition and retention efforts

Whether you're a seasoned entrepreneur or just starting out, this episode will equip you with the insights needed to make informed financial decisions for your subscription model.

📩 Subscribe to the newsletter for more in-depth discussions: https://newsletter.thesubscriptiondoc.com/subscribe

The LTV calculation sheet I mention in the show: https://docs.google.com/spreadsheets/d/1NH1yJgEHaLFjsNDZ1FWAkXm7YfOr82e-8rjth6QFekU/edit?usp=sharing]]>https://api.spreaker.com/episode/66175907Tue, 27 May 2025 10:00:07 +0000Subscription DocUnderstanding the financial metrics behind your subscription business is crucial for sustainable growth. In this episode of Subscription Prescription, we delve into the core numbers that drive profitability: Customer Acquisition Cost (CAC) and...
We'll explore:

How to accurately calculate CAC and LTV

The significance of the LTV:CAC ratio and what it reveals about your business health

Common pitfalls in interpreting these metrics Strategies to optimize your customer acquisition and retention efforts

Whether you're a seasoned entrepreneur or just starting out, this episode will equip you with the insights needed to make informed financial decisions for your subscription model.

📩 Subscribe to the newsletter for more in-depth discussions: https://newsletter.thesubscriptiondoc.com/subscribe

The LTV calculation sheet I mention in the show: https://docs.google.com/spreadsheets/d/1NH1yJgEHaLFjsNDZ1FWAkXm7YfOr82e-8rjth6QFekU/edit?usp=sharing]]>1207brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullReimagining Popups: How Alia is Transforming E-commerce Engagementhttps://www.spreaker.com/episode/reimagining-popups-how-alia-is-transforming-e-commerce-engagement--66062356
In this episode of Subscription Prescription, I sit down with Shaan Arora, founder of Alia, to discuss how his innovative approach is redefining the traditional popup. Discover how Alia's focus on customer education and zero-party data is helping brands like Nike Strength, Hostage Tape, and Obvi achieve higher engagement and conversion rates.

We delve into:

The origin story of Alia and its mission to enhance customer engagement.

The importance of zero-party data in today's e-commerce landscape.

Real-world success stories from brands leveraging Alia's unique popup strategy.

If you're looking to elevate your customer engagement and retention strategies, this conversation is a must-watch.

📩 Subscribe to the newsletter for more insights: https://newsletter.thesubscriptiondoc.com/subscribe]]>https://api.spreaker.com/episode/66062356Tue, 20 May 2025 10:00:07 +0000Subscription DocPopups are a staple in e-commerce, but are they truly effective? In this episode of Subscription Prescription, I sit down with Shaan Arora, founder of Alia, to discuss how his innovative approach is redefining the traditional popup. Discover how...
In this episode of Subscription Prescription, I sit down with Shaan Arora, founder of Alia, to discuss how his innovative approach is redefining the traditional popup. Discover how Alia's focus on customer education and zero-party data is helping brands like Nike Strength, Hostage Tape, and Obvi achieve higher engagement and conversion rates.

We delve into:

The origin story of Alia and its mission to enhance customer engagement.

The importance of zero-party data in today's e-commerce landscape.

Real-world success stories from brands leveraging Alia's unique popup strategy.

If you're looking to elevate your customer engagement and retention strategies, this conversation is a must-watch.

📩 Subscribe to the newsletter for more insights: https://newsletter.thesubscriptiondoc.com/subscribe]]>1247brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullHow Top Brands Bake Subscription Into the Product (and Why It Works)https://www.spreaker.com/episode/how-top-brands-bake-subscription-into-the-product-and-why-it-works--65815881
In this episode of Subscription Prescription, I break down how brands like XEndurance, Battlbox, and Everyday Dose have baked subscription directly into their product experience. From positioning to product strategy, they’ve made recurring revenue feel natural—while boosting retention and long-term LTV.

If you’ve ever struggled to make subscription feel like more than just a “reorder button,” this one’s for you.

📩 Subscribe to the newsletter for deeper insights: https://newsletter.thesubscriptiondoc.com/subscribe]]>https://api.spreaker.com/episode/65815881Tue, 13 May 2025 10:00:09 +0000Subscription DocThe best subscription programs don’t feel like add-ons—they’re part of the product itself. In this episode of Subscription Prescription, I break down how brands like XEndurance, Battlbox, and Everyday Dose have baked subscription directly into their...
In this episode of Subscription Prescription, I break down how brands like XEndurance, Battlbox, and Everyday Dose have baked subscription directly into their product experience. From positioning to product strategy, they’ve made recurring revenue feel natural—while boosting retention and long-term LTV.

If you’ve ever struggled to make subscription feel like more than just a “reorder button,” this one’s for you.

📩 Subscribe to the newsletter for deeper insights: https://newsletter.thesubscriptiondoc.com/subscribe]]>899brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullWhy You Should Attend SubSummit 2025https://www.spreaker.com/episode/why-you-should-attend-subsummit-2025--65950500
If you're looking for a free way to attend, you can use the hosted buyer program.

Grab that ticket or any other here: https://subsummit25-registration.personatech.com/]]>https://api.spreaker.com/episode/65950500Thu, 08 May 2025 10:00:08 +0000Subscription DocChris George is the CEO and co-founder of SubSummit, the biggest conference in the world for subscription-focused brands. Join us in Dallas from May 28th - 30th! If you're looking for a free way to attend, you can use the hosted buyer program. Grab...
If you're looking for a free way to attend, you can use the hosted buyer program.

Grab that ticket or any other here: https://subsummit25-registration.personatech.com/]]>572brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullEmail Marketing for Health & Wellness Brands: Lessons from George Kapernaroshttps://www.spreaker.com/episode/email-marketing-for-health-wellness-brands-lessons-from-george-kapernaros--65855638
We talk about what’s working in email today, where most brands go wrong, and how to turn email into a true profit center for your subscription business.

Whether you’re just getting started or looking to take your email performance to the next level, George brings sharp, no-fluff insight on strategy, creative, and results. This one’s packed with takeaways.

📩 Subscribe to the newsletter for more insights every week: https://newsletter.thesubscriptiondoc.com/subscribe

🔗 Connect with George: https://www.linkedin.com/in/george-kapernaros/]]>https://api.spreaker.com/episode/65855638Tue, 06 May 2025 10:00:08 +0000Subscription DocIn this episode of Subscription Prescription, I sit down with George Kapernaros—an email marketing specialist with deep experience in the health & wellness space. We talk about what’s working in email today, where most brands go wrong, and how to...
We talk about what’s working in email today, where most brands go wrong, and how to turn email into a true profit center for your subscription business.

Whether you’re just getting started or looking to take your email performance to the next level, George brings sharp, no-fluff insight on strategy, creative, and results. This one’s packed with takeaways.

📩 Subscribe to the newsletter for more insights every week: https://newsletter.thesubscriptiondoc.com/subscribe

🔗 Connect with George: https://www.linkedin.com/in/george-kapernaros/]]>1769brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullThree Effective Ways to Fight Churnhttps://www.spreaker.com/episode/three-effective-ways-to-fight-churn--65686775
If you're trying to start a new product subscription or wondering how to improve what you're already doing, then this dose is the one for you!

📩 Subscribe to the newsletter for weekly insights and strategy: https://newsletter.thesubscriptiondoc.com]]>https://api.spreaker.com/episode/65686775Tue, 29 Apr 2025 10:00:21 +0000Subscription DocThis week's dose is all about stopping churn. The three most impactful and effective tactics come down to how people buy your product, their first experience with your product, and making sure they have the right purchase frequency for their needs....
If you're trying to start a new product subscription or wondering how to improve what you're already doing, then this dose is the one for you!

📩 Subscribe to the newsletter for weekly insights and strategy: https://newsletter.thesubscriptiondoc.com]]>1218brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullFour Subscription Minds Are Better Than One - Leading Experts Share Their Secretshttps://www.spreaker.com/episode/four-subscription-minds-are-better-than-one-leading-experts-share-their-secrets--65584447
Be sure to hear each experts' top tip that's working on subscriptions right now:

Andriy Rudnik from Good Subscription Agency - defaulting to the subscription option
Bryan Starck from 100 Celsius - lowering the recurring discount you offer subscribers
Jordan Narducci from DTCPG Consulting - honing your offer
Matt Holman from Subscription Prescription - using bulk options to increase conversions

Connect with all of them online:

Andriy Rudnik: https://www.linkedin.com/in/%F0%9F%87%BA%F0%9F%87%A6-andriy-rudnyk-77111399/
Bryan Starck: https://www.linkedin.com/in/bryanstarck/
Jordan Narducci: https://www.linkedin.com/in/jordan-narducci/

📩 Subscribe to the newsletter for more: https://newsletter.thesubscriptiondoc.com]]>https://api.spreaker.com/episode/65584447Tue, 22 Apr 2025 10:00:07 +0000Subscription DocAt ChargeX this year, our host Matthew Holman was lucky to team up with three other incredible subscription experts to talk tactics, trends, and what's overrated in subscriptions. Be sure to hear each experts' top tip that's working on subscriptions...
Be sure to hear each experts' top tip that's working on subscriptions right now:

Andriy Rudnik from Good Subscription Agency - defaulting to the subscription option
Bryan Starck from 100 Celsius - lowering the recurring discount you offer subscribers
Jordan Narducci from DTCPG Consulting - honing your offer
Matt Holman from Subscription Prescription - using bulk options to increase conversions

Connect with all of them online:

Andriy Rudnik: https://www.linkedin.com/in/%F0%9F%87%BA%F0%9F%87%A6-andriy-rudnyk-77111399/
Bryan Starck: https://www.linkedin.com/in/bryanstarck/
Jordan Narducci: https://www.linkedin.com/in/jordan-narducci/

📩 Subscribe to the newsletter for more: https://newsletter.thesubscriptiondoc.com]]>3461brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullThe Story Behind Subscription Prescription: How It Started & Where We’re Goinghttps://www.spreaker.com/episode/the-story-behind-subscription-prescription-how-it-started-where-we-re-going--65445213
Who I am, how this all started, and why I believe subscription businesses deserve better strategy, better data, and better execution.

I’ll share the journey—from working in shipping, to QPilot, and the early consulting days to building a platform, community, and voice for subscription operators who actually care about growing the right way.

If you’ve ever wondered what drives Subscription Prescription or who’s behind the scenes, this is the episode.

📩 Subscribe to the newsletter for weekly insights and strategy: https://newsletter.thesubscriptiondoc.com/subscribe]]>https://api.spreaker.com/episode/65445213Tue, 15 Apr 2025 10:00:08 +0000Subscription DocIn this special episode, I’m pulling back the curtain on Subscription Prescription. Who I am, how this all started, and why I believe subscription businesses deserve better strategy, better data, and better execution. I’ll share the journey—from...
Who I am, how this all started, and why I believe subscription businesses deserve better strategy, better data, and better execution.

I’ll share the journey—from working in shipping, to QPilot, and the early consulting days to building a platform, community, and voice for subscription operators who actually care about growing the right way.

If you’ve ever wondered what drives Subscription Prescription or who’s behind the scenes, this is the episode.

📩 Subscribe to the newsletter for weekly insights and strategy: https://newsletter.thesubscriptiondoc.com/subscribe]]>637brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullNon-Traditional Product in a Crowded Market: How Drink Wholesome Is Scalinghttps://www.spreaker.com/episode/non-traditional-product-in-a-crowded-market-how-drink-wholesome-is-scaling--65314883
In this episode of Subscription Prescription, I’m joined by Jack and Tessa Schrupp, the sibling founders behind Drink Wholesome, to talk about what it takes to grow a subscription brand when your product doesn’t fit the traditional mold. From unconventional marketing tactics to prioritizing product simplicity and customer trust, they’ve taken a different path—and it’s working.

We talk about:

How they position a clean-label product in a supplement-heavy space
What growth levers they’re pulling in 2025
Why knowing your customer matters more than ever

If you're trying to grow something a little different—and wondering if you need to play by the "rules"—this is the episode for you.

📩 Subscribe to the newsletter for more: https://newsletter.thesubscriptiondoc.com/subscribe
]]>https://api.spreaker.com/episode/65314883Tue, 08 Apr 2025 10:00:07 +0000Subscription DocMost brands follow the same playbook—but Drink Wholesome isn’t most brands. In this episode of Subscription Prescription, I’m joined by Jack and Tessa Schrupp, the sibling founders behind Drink Wholesome, to talk about what it takes to grow a...
In this episode of Subscription Prescription, I’m joined by Jack and Tessa Schrupp, the sibling founders behind Drink Wholesome, to talk about what it takes to grow a subscription brand when your product doesn’t fit the traditional mold. From unconventional marketing tactics to prioritizing product simplicity and customer trust, they’ve taken a different path—and it’s working.

We talk about:

How they position a clean-label product in a supplement-heavy space
What growth levers they’re pulling in 2025
Why knowing your customer matters more than ever

If you're trying to grow something a little different—and wondering if you need to play by the "rules"—this is the episode for you.

📩 Subscribe to the newsletter for more: https://newsletter.thesubscriptiondoc.com/subscribe
]]>1587brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullWhy Subscription Bundles Are So Hard to Get Right (And How to Fix Them)https://www.spreaker.com/episode/why-subscription-bundles-are-so-hard-to-get-right-and-how-to-fix-them--65112933
In this episode of Subscription Prescription, I’m breaking down why bundles are more complicated than they seem—and the proper methods you can use to simplify them.

Whether you’re trying to increase AOV, improve flexibility, or reduce churn, this episode will help you rethink how you structure and deliver bundled offers.

If you’ve ever struggled with managing bundles or wondered if they’re even worth it, this is for you.

📩 Subscribe to the newsletter for more insights: https://newsletter.thesubscriptiondoc.com/subscribe]]>https://api.spreaker.com/episode/65112933Tue, 01 Apr 2025 10:00:08 +0000Subscription DocBundles sound simple—until you try to scale them in a subscription business. From fulfillment challenges to poor customer experience, bundles can quietly kill retention if handled incorrectly. In this episode of Subscription Prescription, I’m...
In this episode of Subscription Prescription, I’m breaking down why bundles are more complicated than they seem—and the proper methods you can use to simplify them.

Whether you’re trying to increase AOV, improve flexibility, or reduce churn, this episode will help you rethink how you structure and deliver bundled offers.

If you’ve ever struggled with managing bundles or wondered if they’re even worth it, this is for you.

📩 Subscribe to the newsletter for more insights: https://newsletter.thesubscriptiondoc.com/subscribe]]>831brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullHow Purpose-Driven Branding Actually Works: Lessons from SeaMonster Studioshttps://www.spreaker.com/episode/how-purpose-driven-branding-actually-works-lessons-from-seamonster-studios--64982141
In this dose of Subscription Prescription, I sat down with Wes Buckwalter, CEO and Founder of SeaMonster Studios, to talk about what it really takes to build a brand that connects. Wes has spent years helping brands move from transactional to transformational, and in this dose, he shares how purpose, design, and strategy come together to create lasting brands.

Whether you’re a fast-growing brand or just need help turning vision into execution, Starters is building the freelance talent marketplace for modern e-commerce.

If your brand is evolving—or needs to—this one’s worth your time.

📩 Subscribe to the newsletter for more insights: https://newsletter.thesubscriptiondoc.com/subscribe]]>https://api.spreaker.com/episode/64982141Tue, 25 Mar 2025 10:00:07 +0000Subscription DocBrand loyalty isn’t built on aesthetics—it’s built on meaning. If your brand lacks purpose, your customers will feel it. In this dose of Subscription Prescription, I sat down with Wes Buckwalter, CEO and Founder of SeaMonster Studios, to talk about...
In this dose of Subscription Prescription, I sat down with Wes Buckwalter, CEO and Founder of SeaMonster Studios, to talk about what it really takes to build a brand that connects. Wes has spent years helping brands move from transactional to transformational, and in this dose, he shares how purpose, design, and strategy come together to create lasting brands.

Whether you’re a fast-growing brand or just need help turning vision into execution, Starters is building the freelance talent marketplace for modern e-commerce.

If your brand is evolving—or needs to—this one’s worth your time.

📩 Subscribe to the newsletter for more insights: https://newsletter.thesubscriptiondoc.com/subscribe]]>2579brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullThe #1 Factor in Subscription Success: How You Acquire Subscribers Matters More Than Everhttps://www.spreaker.com/episode/the-1-factor-in-subscription-success-how-you-acquire-subscribers-matters-more-than-ever--64837375
In this episode of Subscription Prescription, I’m breaking down why HOW you acquire customers is the most important lever in your business right now. From smarter targeting to better onboarding, the brands that master acquisition strategy will dominate—while those chasing quick wins will struggle with churn.

If you’re serious about making your subscription business thrive in 2025, this is a conversation you don’t want to miss.

📩 Subscribe to the newsletter for more insights: https://newsletter.thesubscriptiondoc.com/subscribe]]>https://api.spreaker.com/episode/64837375Tue, 18 Mar 2025 10:00:07 +0000Subscription DocThe way you acquire subscribers in 2025 will make or break your business. It’s not just about getting sign-ups—it’s about getting the right subscribers who actually stick around. In this episode of Subscription Prescription, I’m breaking down why HOW...
In this episode of Subscription Prescription, I’m breaking down why HOW you acquire customers is the most important lever in your business right now. From smarter targeting to better onboarding, the brands that master acquisition strategy will dominate—while those chasing quick wins will struggle with churn.

If you’re serious about making your subscription business thrive in 2025, this is a conversation you don’t want to miss.

📩 Subscribe to the newsletter for more insights: https://newsletter.thesubscriptiondoc.com/subscribe]]>1129brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullMastering Subscription Communication: Insights from a Comms Experthttps://www.spreaker.com/episode/mastering-subscription-communication-insights-from-a-comms-expert--64737119
In this episode of Subscription Prescription, I sit down with Riley Trepanier, a communications specialist who has helped eCommerce and subscription brands refine their messaging for better retention and engagement.

📌 What you'll learn:
- The biggest mistakes subscription brands make with customer communication

- How to craft messaging that builds loyalty and keeps subscribers engaged
- Practical strategies to improve email marketing, content, and brand messaging

If you’re looking to level up your retention strategy through better communication, this episode is packed with insights.

📩 Get more actionable insights every week by subscribing to the Subscription Prescription newsletter: https://newsletter.thesubscriptiondoc.com/subscribe]]>https://api.spreaker.com/episode/64737119Tue, 11 Mar 2025 10:00:07 +0000Subscription DocClear, effective communication is the backbone of a strong subscription business. Whether it's onboarding emails, retention messaging, or customer engagement, how you communicate determines whether subscribers stick around—or leave. In this episode...
In this episode of Subscription Prescription, I sit down with Riley Trepanier, a communications specialist who has helped eCommerce and subscription brands refine their messaging for better retention and engagement.

📌 What you'll learn:
- The biggest mistakes subscription brands make with customer communication

- How to craft messaging that builds loyalty and keeps subscribers engaged
- Practical strategies to improve email marketing, content, and brand messaging

If you’re looking to level up your retention strategy through better communication, this episode is packed with insights.

📩 Get more actionable insights every week by subscribing to the Subscription Prescription newsletter: https://newsletter.thesubscriptiondoc.com/subscribe]]>1713brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullMaking Your Subscription Stickier: Lessons from Top Membership Modelshttps://www.spreaker.com/episode/making-your-subscription-stickier-lessons-from-top-membership-models--64594311
In this episode of Subscription Prescription, I’m breaking down what the most successful subscription brands get right—and where some of them go wrong.

📌 You’ll learn:

The key strategies top membership programs use to increase retention and loyalty
Common mistakes that lead to churn—and how to avoid them
Three actionable takeaways to make your subscription stickier and more profitable

If you’re looking to improve retention, boost engagement, and build a subscription model that keeps people coming back, this one is for you.

📩 Get more insights every week by subscribing to the Subscription Prescription newsletter: https://newsletter.thesubscriptiondoc.com/subscribe]]>https://api.spreaker.com/episode/64594311Tue, 04 Mar 2025 11:00:08 +0000Subscription DocWant to keep more subscribers around longer? The best membership and subscription programs aren’t just selling a product—they’re creating long-term value. In this episode of Subscription Prescription, I’m breaking down what the most successful...
In this episode of Subscription Prescription, I’m breaking down what the most successful subscription brands get right—and where some of them go wrong.

📌 You’ll learn:

The key strategies top membership programs use to increase retention and loyalty
Common mistakes that lead to churn—and how to avoid them
Three actionable takeaways to make your subscription stickier and more profitable

If you’re looking to improve retention, boost engagement, and build a subscription model that keeps people coming back, this one is for you.

📩 Get more insights every week by subscribing to the Subscription Prescription newsletter: https://newsletter.thesubscriptiondoc.com/subscribe]]>1168brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullThe Rise of Pretty Boy Skincare | A Lesson on How to Grow a Single SKU Subscriptionhttps://www.spreaker.com/episode/the-rise-of-pretty-boy-skincare-a-lesson-on-how-to-grow-a-single-sku-subscription--64474369
In this episode, I sit down with Ben Feys and Kevin Niehoff, the founders of Yo Pretty Boy, to talk about how they built a brand that’s simplifying skincare for men.

📌 We cover:

The gap in the market that inspired Pretty Boy
How they launched and scaled their business
The power of a simple but effective product offering
Their biggest lessons in subscription growth and retention

Whether you’re in the skincare space or just love hearing DTC brand success stories, this one’s for you.

📩 Subscribe to the Subscription Prescription newsletter for more insights on growing a successful subscription brand: https://newsletter.thesubscriptiondoc.com/subscribe
]]>https://api.spreaker.com/episode/64474369Tue, 25 Feb 2025 11:00:07 +0000Subscription DocMen’s skincare is long overdue for a shake-up, and Pretty Boy is leading the charge. In this episode, I sit down with Ben Feys and Kevin Niehoff, the founders of Yo Pretty Boy, to talk about how they built a brand that’s simplifying skincare for men....
In this episode, I sit down with Ben Feys and Kevin Niehoff, the founders of Yo Pretty Boy, to talk about how they built a brand that’s simplifying skincare for men.

📌 We cover:

The gap in the market that inspired Pretty Boy
How they launched and scaled their business
The power of a simple but effective product offering
Their biggest lessons in subscription growth and retention

Whether you’re in the skincare space or just love hearing DTC brand success stories, this one’s for you.

📩 Subscribe to the Subscription Prescription newsletter for more insights on growing a successful subscription brand: https://newsletter.thesubscriptiondoc.com/subscribe
]]>3501brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullThe Truth About Subscription Billing Reminders: Should You Send Upcoming Reminder Emails?https://www.spreaker.com/episode/the-truth-about-subscription-billing-reminders-should-you-send-upcoming-reminder-emails--64359030
Some brands fear that sending a billing reminder will increase churn, while others see it as a trust-building move that leads to better long-term retention. So what’s the right call?

📌 In this episode, we’ll cover:

How refunds and chargebacks hurt your overall processing health
Hiding upcoming billing reminders may not be helping churn as much as you think
How a great upcoming billing reminder can actually unlock more revenue for your business

📩 Want more insights like this? Subscribe to the Subscription Prescription newsletter for weekly deep dives on scaling your subscription brand: https://newsletter.thesubscriptiondoc.com/subscribe]]>https://api.spreaker.com/episode/64359030Tue, 18 Feb 2025 11:00:07 +0000Subscription DocShould you remind subscribers about their upcoming billing cycle—or let it go unnoticed? It’s a hot debate in the subscription world, and in this episode, we’re breaking down both sides of the argument. Some brands fear that sending a billing...
Some brands fear that sending a billing reminder will increase churn, while others see it as a trust-building move that leads to better long-term retention. So what’s the right call?

📌 In this episode, we’ll cover:

How refunds and chargebacks hurt your overall processing health
Hiding upcoming billing reminders may not be helping churn as much as you think
How a great upcoming billing reminder can actually unlock more revenue for your business

📩 Want more insights like this? Subscribe to the Subscription Prescription newsletter for weekly deep dives on scaling your subscription brand: https://newsletter.thesubscriptiondoc.com/subscribe]]>894brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefull3 Compelling Questions Answered: Crafting Offers, Reducing Cancellations, and Morehttps://www.spreaker.com/episode/3-compelling-questions-answered-crafting-offers-reducing-cancellations-and-more--64234123

What separates a $1M, $10M, and $100M subscription brand?
How can a single-SKU subscription improve their offer and increase conversions?
What are the most effective cancellation reasons and treatments to reduce churn?

What separates a $1M, $10M, and $100M subscription brand?
How can a single-SKU subscription improve their offer and increase conversions?
What are the most effective cancellation reasons and treatments to reduce churn?

Gain valuable insights into optimizing your subscription business by tailoring offers for flagship products, understanding customer cancellation behaviors, and implementing strategies to enhance customer retention.

Don't miss these practical tips to boost your subscription model's success.

Stay updated with the latest strategies—subscribe to my newsletter here: https://newsletter.thesubscriptiondoc.com/subscribe
]]>899brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullFrom Teacher to Ecommerce Success: Kelsey Cook’s Journey with Learning with Kelseyhttps://www.spreaker.com/episode/from-teacher-to-ecommerce-success-kelsey-cook-s-journey-with-learning-with-kelsey--64084120
In this episode, we cover:
📌 How Kelsey transitioned from teaching to entrepreneurship
📌 The challenges of starting a subscription business from scratch
📌 Key lessons in product development, marketing, and scaling
📌 What she’s learned about engaging parents and young learners

If you're growing a subscription brand—or thinking about starting one—you won’t want to miss this conversation!

Stay connected with Kelsey:
📩 Newsletter: https://view.flodesk.com/pages/623200c04e5181d777e478e6
📸 Instagram: https://www.instagram.com/learningwithkelsey/

Subscribe to my Newsletter for expert insights on subscription growth:
🩺 https://newsletter.thesubscriptiondoc.com/subscribe

Don’t forget to like, comment, and subscribe for more conversations with successful subscription founders! ]]>https://api.spreaker.com/episode/64084120Tue, 04 Feb 2025 11:00:07 +0000Subscription DocWhat happens when a passionate teacher turns a need for childhood learning into a thriving subscription business? Kelsey Cook, founder of Learning with Kelsey, shares her journey from the classroom to building a fast-growing e-commerce brand. In this...
In this episode, we cover:
📌 How Kelsey transitioned from teaching to entrepreneurship
📌 The challenges of starting a subscription business from scratch
📌 Key lessons in product development, marketing, and scaling
📌 What she’s learned about engaging parents and young learners

If you're growing a subscription brand—or thinking about starting one—you won’t want to miss this conversation!

Stay connected with Kelsey:
📩 Newsletter: https://view.flodesk.com/pages/623200c04e5181d777e478e6
📸 Instagram: https://www.instagram.com/learningwithkelsey/

Subscribe to my Newsletter for expert insights on subscription growth:
🩺 https://newsletter.thesubscriptiondoc.com/subscribe

Don’t forget to like, comment, and subscribe for more conversations with successful subscription founders! ]]>1173brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullBoost Your Subscription Conversions: The Power of a Focused Offerhttps://www.spreaker.com/episode/boost-your-subscription-conversions-the-power-of-a-focused-offer--63883597
Don't miss out on practical tips to elevate your business!

Stay updated with the latest insights—subscribe to Matthew's newsletter here: https://www.subscriptionprescription.com/subscribe]]>https://api.spreaker.com/episode/63883597Tue, 28 Jan 2025 11:00:07 +0000Subscription DocIn this episode, we delve into the critical role your subscription offer plays in driving conversions. Discover why honing in on a compelling offer is essential, and learn actionable strategies to test and improve your subscription model this quarter....
Don't miss out on practical tips to elevate your business!

Stay updated with the latest insights—subscribe to Matthew's newsletter here: https://www.subscriptionprescription.com/subscribe]]>711brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullScaling Subscription Success: Insights from Scentbird's CTO Andrei Rebrovhttps://www.spreaker.com/episode/scaling-subscription-success-insights-from-scentbird-s-cto-andrei-rebrov--63713828
In this conversation, we delve into:

The evolution of Scentbird from a startup to a leading fragrance subscription service.
Key technological innovations that have driven growth and customer satisfaction.
Best practices for managing a distributed engineering team across multiple time zones.
Andrei's approach to integrating customer feedback into product development.

The evolution of Scentbird from a startup to a leading fragrance subscription service.
Key technological innovations that have driven growth and customer satisfaction.
Best practices for managing a distributed engineering team across multiple time zones.
Andrei's approach to integrating customer feedback into product development.

Don't miss this opportunity to learn from Andrei's experience in revolutionizing the e-commerce subscription model.

Connect with Andrei Rebrov on LinkedIn: https://www.linkedin.com/in/andrebrov/

Grab his book off Amazon: https://www.amazon.com/Beyond-Box-Step-Step-Subscription/dp/1948382873/ref=sr_1_1

Subscribe to Matthew Holman's newsletter for more expert insights: https://newsletter.thesubscriptiondoc.com/subscribe

]]>2734brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullTop 3 Subscription Strategies for Q1 2025: Cancellation Flows, Email Optimization, and Processinghttps://www.spreaker.com/episode/top-3-subscription-strategies-for-q1-2025-cancellation-flows-email-optimization-and-processing--63641479
1. Cancellation Flows: Learn how to design flows that retain subscribers, reduce churn, and offer valuable alternatives to cancellation.

2. Email Mastery: Discover the power of segmentation, upsells, and winback campaigns to keep your audience engaged and boost lifetime value.

3. Processing Improvements: Streamline your subscription operations for a seamless customer experience and fewer backend headaches.

📈 Whether you’re optimizing retention or building better workflows, these actionable strategies will help you start the year strong.

📌 Don’t miss out on more actionable insights! Subscribe to my newsletter for exclusive tips and updates: https://newsletter.thesubscriptiondoc.com/subscribe

Get on the free registration list to get updates for our SubSummit workshop this May: https://lu.ma/6co2j2f4
]]>https://api.spreaker.com/episode/63641479Tue, 14 Jan 2025 11:00:07 +0000Subscription DocReady to take your subscription business to the next level in 2025? In this solo episode of Subscription Prescription, I'm diving into the top three areas to focus on for Q1: 1. Cancellation Flows: Learn how to design flows that retain subscribers,...
1. Cancellation Flows: Learn how to design flows that retain subscribers, reduce churn, and offer valuable alternatives to cancellation.

2. Email Mastery: Discover the power of segmentation, upsells, and winback campaigns to keep your audience engaged and boost lifetime value.

3. Processing Improvements: Streamline your subscription operations for a seamless customer experience and fewer backend headaches.

📈 Whether you’re optimizing retention or building better workflows, these actionable strategies will help you start the year strong.

📌 Don’t miss out on more actionable insights! Subscribe to my newsletter for exclusive tips and updates: https://newsletter.thesubscriptiondoc.com/subscribe

Get on the free registration list to get updates for our SubSummit workshop this May: https://lu.ma/6co2j2f4
]]>1352brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullHow to Double Subscription Revenue in 2025 with These 3 Key Metricshttps://www.spreaker.com/episode/how-to-double-subscription-revenue-in-2025-with-these-3-key-metrics--63558334
📈 Here’s what you’ll learn:

The biggest challenges brands face with subscription KPIs (and how to fix them).

The 3 metrics that matter: Subscriber count, Average Order Value (AOV), and Average Order Count (AOC).

How to boost retention, optimize acquisition, and grow sustainably every quarter.

Key Takeaways:
🔹 Improve retention by tracking second-order opt-ins and using smart cancel flows.
🔹 Increase AOV with upsells, cross-sells, and pre-selected subscribe-and-save options.
🔹 Focus on AOC to drive profitability and long-term success.

Don’t let your subscription goals get lost in the shuffle—start measuring what matters!

📌 Links Mentioned: Ecom + Retention Calculator: https://docs.google.com/spreadsheets/d/17puolEBbS0jxoIbOsW3hwjOdctNepufPB0setTmOLDY/edit?pli=1&gid=70387827#gid=70387827

Subscribe to the newsletter: https://newsletter.thesubscriptiondoc.com/subscribe
Connect with Andriy Rudnyk: https://www.linkedin.com/in/%F0%9F%87%BA%F0%9F%87%A6-andriy-rudnyk-77111399/

📊 Need help optimizing your subscription strategy? Comment below or reach out to us!]]>https://api.spreaker.com/episode/63558334Tue, 07 Jan 2025 11:00:07 +0000Subscription DocReady to make 2025 the best year for your subscription business? In this episode of Subscription Prescription, guest host Andriy Rudnyk, founder of GOOD Subscription Agency, reveals how to set actionable KPIs and hit your revenue goals with a proven...
📈 Here’s what you’ll learn:

The biggest challenges brands face with subscription KPIs (and how to fix them).

The 3 metrics that matter: Subscriber count, Average Order Value (AOV), and Average Order Count (AOC).

How to boost retention, optimize acquisition, and grow sustainably every quarter.

Key Takeaways:
🔹 Improve retention by tracking second-order opt-ins and using smart cancel flows.
🔹 Increase AOV with upsells, cross-sells, and pre-selected subscribe-and-save options.
🔹 Focus on AOC to drive profitability and long-term success.

Don’t let your subscription goals get lost in the shuffle—start measuring what matters!

📌 Links Mentioned: Ecom + Retention Calculator: https://docs.google.com/spreadsheets/d/17puolEBbS0jxoIbOsW3hwjOdctNepufPB0setTmOLDY/edit?pli=1&gid=70387827#gid=70387827

Subscribe to the newsletter: https://newsletter.thesubscriptiondoc.com/subscribe
Connect with Andriy Rudnyk: https://www.linkedin.com/in/%F0%9F%87%BA%F0%9F%87%A6-andriy-rudnyk-77111399/

📊 Need help optimizing your subscription strategy? Comment below or reach out to us!]]>1749brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullMerry Christmashttps://www.spreaker.com/episode/merry-christmas--63346962https://api.spreaker.com/episode/63346962Tue, 24 Dec 2024 11:00:07 +0000Subscription DocMerry Christmas!121brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullHow Acquisition & Retention Work Together: Social Ad Strategies with Rachel Rickshttps://www.spreaker.com/episode/how-acquisition-retention-work-together-social-ad-strategies-with-rachel-ricks--63267279
Discover the secrets to creating effective social ad campaigns and learn how to balance customer acquisition with long-term loyalty.

🔗 Subscribe to the Newsletter: https://newsletter.thesubscriptiondoc.com/subscribe
📌 Connect with Al Salomon on LinkedIn: https://www.linkedin.com/in/alejandra-salomon-532b51165/
📌 Connect with Rachel Ricks on LinkedIn: https://www.linkedin.com/in/rachel-ricks/

If you’re looking to elevate your subscription business with actionable insights, this is an episode you won’t want to miss!]]>https://api.spreaker.com/episode/63267279Tue, 17 Dec 2024 11:00:07 +0000Subscription DocIn this episode of the Spodcast, Al Salomon sits down with Rachel Ricks, a leading expert in subscription eCommerce, to discuss how acquisition and retention strategies work hand in hand to drive growth. Discover the secrets to creating effective...
Discover the secrets to creating effective social ad campaigns and learn how to balance customer acquisition with long-term loyalty.

🔗 Subscribe to the Newsletter: https://newsletter.thesubscriptiondoc.com/subscribe
📌 Connect with Al Salomon on LinkedIn: https://www.linkedin.com/in/alejandra-salomon-532b51165/
📌 Connect with Rachel Ricks on LinkedIn: https://www.linkedin.com/in/rachel-ricks/

If you’re looking to elevate your subscription business with actionable insights, this is an episode you won’t want to miss!]]>2037brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullMaster Subscription Growth with Liam Brennan: Offers, Upsells & Retention Strategieshttps://www.spreaker.com/episode/master-subscription-growth-with-liam-brennan-offers-upsells-retention-strategies--63166281
We dive deep into:

Crafting offers that impact CAC (Customer Acquisition Cost) and retention.
Creative upselling techniques that boost your bottom line.
Proven winback strategies to re-engage past subscribers.

Whether you're just starting or looking to take your subscription business to the next level, this conversation is packed with actionable insights you don’t want to miss.

Links Mentioned in This Episode:
📌 Subscription Box Founders: https://www.skool.com/subscriptionboxfounders/about
📌 Subscription Box Experts: https://www.subscriptionboxexperts.com/
📌 Subscription Box Cash Machine: https://www.subscriptionboxcashmachine.com/
📌 Subscription Box Resources Group: www.subscriptionboxresources.com

📧 Want more insights like this? Subscribe to Matthew Holman’s newsletter: https://newsletter.thesubscriptiondoc.com/subscribe

Don’t forget to like, comment, and subscribe for more expert takes on subscription success!]]>https://api.spreaker.com/episode/63166281Tue, 10 Dec 2024 11:00:07 +0000Subscription DocIn one of our best interviews yet, I sit down with Liam Brennan from BusterBox to uncover the secrets behind successful subscription strategies. 🐾 We dive deep into: Crafting offers that impact CAC (Customer Acquisition Cost) and retention....
We dive deep into:

Crafting offers that impact CAC (Customer Acquisition Cost) and retention.
Creative upselling techniques that boost your bottom line.
Proven winback strategies to re-engage past subscribers.

Whether you're just starting or looking to take your subscription business to the next level, this conversation is packed with actionable insights you don’t want to miss.

Links Mentioned in This Episode:
📌 Subscription Box Founders: https://www.skool.com/subscriptionboxfounders/about
📌 Subscription Box Experts: https://www.subscriptionboxexperts.com/
📌 Subscription Box Cash Machine: https://www.subscriptionboxcashmachine.com/
📌 Subscription Box Resources Group: www.subscriptionboxresources.com

📧 Want more insights like this? Subscribe to Matthew Holman’s newsletter: https://newsletter.thesubscriptiondoc.com/subscribe

Don’t forget to like, comment, and subscribe for more expert takes on subscription success!]]>1802brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullFixing Subscription Gaps Post-Purchase: Al Salomon Interviews Mixhers' Dallas Parsonshttps://www.spreaker.com/episode/fixing-subscription-gaps-post-purchase-al-salomon-interviews-mixhers-dallas-parsons--63018826
What You’ll Learn:

How subscription brands can identify and close post-purchase gaps
Insights from Dallas on enhancing customer loyalty through better communication and engagement
Real-world examples from Mixhers' marketing strategies

This episode is packed with actionable tips for subscription businesses looking to build stronger customer relationships and improve retention. Don’t miss it!

Connect with Us:

Subscribe to our newsletter for more expert insights weekly: https://newsletter.thesubscriptiondoc.com
Connect with Dallas Parsons on LinkedIn: https://www.linkedin.com/in/dallasparsons/
Connect with Al Salomon on LinkedIn: https://www.linkedin.com/in/alejandra-salomon-532b51165/]]>https://api.spreaker.com/episode/63018826Tue, 03 Dec 2024 11:00:07 +0000Subscription DocIn this special episode of the podcast, guest host Al Salomon takes over for Matthew Holman to explore the often-overlooked post-purchase gaps in subscription businesses. Al sits down with Dallas Parsons, Senior Director of Marketing at Mixhers, to...
What You’ll Learn:

How subscription brands can identify and close post-purchase gaps
Insights from Dallas on enhancing customer loyalty through better communication and engagement
Real-world examples from Mixhers' marketing strategies

This episode is packed with actionable tips for subscription businesses looking to build stronger customer relationships and improve retention. Don’t miss it!

Connect with Us:

Subscribe to our newsletter for more expert insights weekly: https://newsletter.thesubscriptiondoc.com
Connect with Dallas Parsons on LinkedIn: https://www.linkedin.com/in/dallasparsons/
Connect with Al Salomon on LinkedIn: https://www.linkedin.com/in/alejandra-salomon-532b51165/]]>1913brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullMaximizing Subscription Growth: Insights from Geologie's Stephen Racanohttps://www.spreaker.com/episode/maximizing-subscription-growth-insights-from-geologie-s-stephen-racano--62896342

Understanding Lifetime Value (LTV): Learn how to accurately assess and leverage LTV to drive sustainable growth.
Data-Driven Decision Making: Discover the importance of data in shaping effective subscription strategies.
Proven Growth Tactics: Gain actionable insights to enhance customer retention and acquisition.
Whether you're a seasoned subscription business owner or just starting out, Stephen's expertise offers valuable guidance to elevate your approach.

Connect with Stephen Racano: https://www.linkedin.com/in/sracano/

Stay updated with the latest in subscription strategies by subscribing to Subscription Prescription: https://newsletter.thesubscriptiondoc.com

Don't forget to like, comment, and subscribe for more expert insights on subscription success!
]]>https://api.spreaker.com/episode/62896342Tue, 26 Nov 2024 11:00:08 +0000Subscription DocUnlock the secrets to boosting your subscription business with data-driven strategies from Stephen Racano, a leading expert in the field and a key figure at Geologie. In this insightful interview, Stephen delves into: - Understanding Lifetime Value...

Understanding Lifetime Value (LTV): Learn how to accurately assess and leverage LTV to drive sustainable growth.
Data-Driven Decision Making: Discover the importance of data in shaping effective subscription strategies.
Proven Growth Tactics: Gain actionable insights to enhance customer retention and acquisition.
Whether you're a seasoned subscription business owner or just starting out, Stephen's expertise offers valuable guidance to elevate your approach.

Connect with Stephen Racano: https://www.linkedin.com/in/sracano/

Stay updated with the latest in subscription strategies by subscribing to Subscription Prescription: https://newsletter.thesubscriptiondoc.com

Don't forget to like, comment, and subscribe for more expert insights on subscription success!
]]>1941brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullBoost Your Subscription Growth in 2025: Strategies for Retention and Acquisitionhttps://www.spreaker.com/episode/boost-your-subscription-growth-in-2025-strategies-for-retention-and-acquisition--62762816

Evaluate your current strengths and weaknesses in acquisition and retention.
Optimize your subscription fundamentals like payment processing, onboarding emails, and cancellation flows.
Test new offers and upsells to maximize lifetime value and subscriber satisfaction.

Evaluate your current strengths and weaknesses in acquisition and retention.
Optimize your subscription fundamentals like payment processing, onboarding emails, and cancellation flows.
Test new offers and upsells to maximize lifetime value and subscriber satisfaction.

Whether you’re running a DTC subscription business or managing a service-based model, these insights will set you up for success in the new year. Let’s make 2025 your best year yet for subscriptions!

📬 Don’t miss our newsletter for even more tips: newsletter.thesubscriptiondoc.com
📲 Connect with me on LinkedIn or Twitter: Matthew Holman, The Subscription Doc
👍 Like, share, and subscribe for your weekly dose of Subscription Prescription!]]>722brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullRetention Secrets from Sports & Telecom: Insights with Tom Burrellhttps://www.spreaker.com/episode/retention-secrets-from-sports-telecom-insights-with-tom-burrell--62655314
If you're looking to boost your retention by leveraging insights from unexpected industries, this conversation is a must-watch.

🔗 Connect with Tom Burrell: https://www.linkedin.com/in/tomburrell1/
📰 Subscribe to Tom's newsletter for more retention insights: The Retention Blueprint
📧 Get weekly tips on subscription growth and retention: https://newsletter.thesubscriptiondoc.com

Don't forget to like, comment, and subscribe for more in-depth discussions on subscription strategies and growth tips!]]>https://api.spreaker.com/episode/62655314Tue, 12 Nov 2024 11:00:08 +0000Subscription DocWhat can subscription brands learn from the world of sports streaming, elite sports teams, and telecommunication giants? In this episode, I sit down with Tom Burrell, a retention expert with experience at DAZN, Manchester United, and leading telecom...
If you're looking to boost your retention by leveraging insights from unexpected industries, this conversation is a must-watch.

🔗 Connect with Tom Burrell: https://www.linkedin.com/in/tomburrell1/
📰 Subscribe to Tom's newsletter for more retention insights: The Retention Blueprint
📧 Get weekly tips on subscription growth and retention: https://newsletter.thesubscriptiondoc.com

Don't forget to like, comment, and subscribe for more in-depth discussions on subscription strategies and growth tips!]]>2719brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullMaximize Your Subscription Platform: Essential Insights for Successhttps://www.spreaker.com/episode/maximize-your-subscription-platform-essential-insights-for-success--62575683
Key Takeaways:

Identifying actionable insights from your subscription platform
Understanding the limitations of generic data
Customizing strategies to align with your brand's unique needs By the end of this episode, you'll be equipped to make informed decisions that enhance your subscription business's performance.

Subscribe for More Insights: Stay updated with the latest strategies to grow your subscription business by subscribing to my newsletter: https://newsletter.thesubscriptiondoc.com/
]]>https://api.spreaker.com/episode/62575683Tue, 05 Nov 2024 11:00:02 +0000Subscription DocIn this episode, I delve into strategies to fully leverage your subscription platform's capabilities. While these platforms offer a wealth of features and data, it's crucial to discern which insights are directly applicable to your brand and which...
Key Takeaways:

Identifying actionable insights from your subscription platform
Understanding the limitations of generic data
Customizing strategies to align with your brand's unique needs By the end of this episode, you'll be equipped to make informed decisions that enhance your subscription business's performance.

Subscribe for More Insights: Stay updated with the latest strategies to grow your subscription business by subscribing to my newsletter: https://newsletter.thesubscriptiondoc.com/
]]>888brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullEcommerce Growth: Fulfillment & Retention Insights with Bryan MacDonaldhttps://www.spreaker.com/episode/ecommerce-growth-fulfillment-retention-insights-with-bryan-macdonald--62474058
🎧 Highlights Include:

- Retaining customers with a quality-first mindset
- Creative eCommerce strategies from fulfillment to CX
- Building customer loyalty and long-term growth

Follow Bryan on LinkedIn and check out his ASOM podcast: https://www.youtube.com/@theASOMpod.

Sponsored by STORD Looking to optimize your logistics? STORD offers fulfillment solutions tailored for eCommerce brands. Start with STORD here: https://www.stord.com/get-started.]]>https://api.spreaker.com/episode/62474058Tue, 29 Oct 2024 10:00:02 +0000Subscription DocIn this episode, I sit down with Bryan MacDonald to uncover the secrets behind his eCommerce success. From fulfillment strategies to customer experience and retention, Bryan shares how brands can creatively stand out and keep customers loyal by...
🎧 Highlights Include:

- Retaining customers with a quality-first mindset
- Creative eCommerce strategies from fulfillment to CX
- Building customer loyalty and long-term growth

Follow Bryan on LinkedIn and check out his ASOM podcast: https://www.youtube.com/@theASOMpod.

Sponsored by STORD Looking to optimize your logistics? STORD offers fulfillment solutions tailored for eCommerce brands. Start with STORD here: https://www.stord.com/get-started.]]>2631brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullRetention & Lifecycle Marketing Mastery: Insights from Al Salomonhttps://www.spreaker.com/episode/retention-lifecycle-marketing-mastery-insights-from-al-salomon--62388436
We’ll also discuss practical tactics to unlock retention success and why too many businesses are leaving money on the table by focusing solely on acquisition.

Looking to streamline your content creation process for BFCM? Penmo helps you scale your content with ease, whether it’s blog articles, landing pages, or email copy. Use the code MATT20 at checkout for 20% off your first month at Penmo.

Check it out at https://penmo.co or in the app store: https://apps.shopify.com/blog-writer-penmo

Follow Al on LinkedIn to get more of her content: https://www.linkedin.com/in/alejandra-salomon-532b51165/

Subscribe to my newsletter for more in-depth interviews and actionable strategies to grow your subscription business: https://newsletter.thesubscriptiondoc.com/]]>https://api.spreaker.com/episode/62388436Tue, 22 Oct 2024 10:00:02 +0000Subscription DocIn this episode, I sit down with retention expert Al Salomon to explore the critical strategies that help DTC brands improve retention and maximize lifecycle marketing. With experience at DIME, Wuffes, and other leading brands, Al shares valuable...
We’ll also discuss practical tactics to unlock retention success and why too many businesses are leaving money on the table by focusing solely on acquisition.

Looking to streamline your content creation process for BFCM? Penmo helps you scale your content with ease, whether it’s blog articles, landing pages, or email copy. Use the code MATT20 at checkout for 20% off your first month at Penmo.

Check it out at https://penmo.co or in the app store: https://apps.shopify.com/blog-writer-penmo

Follow Al on LinkedIn to get more of her content: https://www.linkedin.com/in/alejandra-salomon-532b51165/

Subscribe to my newsletter for more in-depth interviews and actionable strategies to grow your subscription business: https://newsletter.thesubscriptiondoc.com/]]>1769brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullLanding Pages That Convert: Proven Tips from Sanjay Jenkinshttps://www.spreaker.com/episode/landing-pages-that-convert-proven-tips-from-sanjay-jenkins--62318452
Sanjay shares strategies for effective design, copywriting, and testing that have worked for some of the biggest names in the industry. From creating compelling offers to optimizing user experience, this conversation covers it all.

Want to kickstart your content? Checkout Penmo.co or Penmo in the app store. Get 20% off your first month when you use code MATT20.

Connect with Sanjay on Twitter: https://x.com/SanjayAtPlay

Don't forget to subscribe to my newsletter for more insights: https://newsletter.thesubscriptiondoc.com/]]>https://api.spreaker.com/episode/62318452Tue, 15 Oct 2024 10:00:02 +0000Subscription DocIn this episode, I sit down with Sanjay Jenkins to dive deep into the art of building landing pages that drive conversions. Whether you're running an eCommerce store or a subscription-based business, having a landing page that converts visitors into...
Sanjay shares strategies for effective design, copywriting, and testing that have worked for some of the biggest names in the industry. From creating compelling offers to optimizing user experience, this conversation covers it all.

Want to kickstart your content? Checkout Penmo.co or Penmo in the app store. Get 20% off your first month when you use code MATT20.

Connect with Sanjay on Twitter: https://x.com/SanjayAtPlay

Don't forget to subscribe to my newsletter for more insights: https://newsletter.thesubscriptiondoc.com/]]>2560brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullGift Offers, Subscriber Retention, and Killer Deals: Subscription Strategy for BFCMhttps://www.spreaker.com/episode/gift-offers-subscriber-retention-and-killer-deals-subscription-strategy-for-bfcm--62169033
We'll cover:

Crafting subscription offers that stand out.
Strategies to prevent existing subscribers from canceling to get new offers.
Best practices for offering gift subscriptions.

Crafting subscription offers that stand out.
Strategies to prevent existing subscribers from canceling to get new offers.
Best practices for offering gift subscriptions.

Ready to optimize your BFCM strategy? Watch to discover proven tactics that will help you scale effectively and retain your most valuable customers.

Don’t forget to subscribe to my newsletter: https://newsletter.thesubscriptiondoc.com

Episode Sponsor: Maximize your subscription upsell potential this BFCM season! With Zaymo, you can embed a one-click upsell module into your subscription emails. In an A/B test, a popular health brand saw an 83% lift in upsell sales using this tool. Ready to see it in action? Try Zaymo’s 30-day free trial now and use code DRSUB for 25% off the first 3 months and free setup: https://zaymo.com.
]]>795brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullAds, Email, & Growing Your Subscription Business | Eric Carlson, Subscription Masterhttps://www.spreaker.com/episode/ads-email-growing-your-subscription-business-eric-carlson-subscription-master--62095268
Special Offer: Check out our sponsor, Zaymo!

Zaymo helps brands boost their cross-sell revenue with one-click upsells and subscriber engagement, leading to an 83% increase in upsells. Try their 30-day free trial to see the results for yourself click: https://zaymo.com

👉 Try Zaymo

More Resources: Check out Eric Carlson’s agency at: sweatpantsagency.com

Subscribe to our newsletter for weekly subscription tips: https://thesubscriptiondoc.com]]>https://api.spreaker.com/episode/62095268Tue, 01 Oct 2024 10:00:02 +0000Subscription DocWant to take your subscription business to the next level? In this episode, I sit down with Eric Carlson, a true veteran in the subscription space who’s worked with brands like Hunt a Killer and Battlbox. We dive deep into actionable strategies for...
Special Offer: Check out our sponsor, Zaymo!

Zaymo helps brands boost their cross-sell revenue with one-click upsells and subscriber engagement, leading to an 83% increase in upsells. Try their 30-day free trial to see the results for yourself click: https://zaymo.com

👉 Try Zaymo

More Resources: Check out Eric Carlson’s agency at: sweatpantsagency.com

Subscribe to our newsletter for weekly subscription tips: https://thesubscriptiondoc.com]]>2506brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefull11 Proven Subscription Offer Ideas to Boost Sign-Ups and Revenuehttps://www.spreaker.com/episode/11-proven-subscription-offer-ideas-to-boost-sign-ups-and-revenue--62043166
I’ll show you how brands are using:

Price discounts to create urgency
Starter kits that hook new customers
Bundles that maximize value with quantity
Product variety bundles to increase average order value
Free gifts that keep customers coming back And more!

Price discounts to create urgency
Starter kits that hook new customers
Bundles that maximize value with quantity
Product variety bundles to increase average order value
Free gifts that keep customers coming back And more!

Plus, I’m offering some game changing offers with Upzelo. If you’re looking to retain more subscribers and reduce churn, check them out here: https://upzelo.com/book-a-demo.

Use code DRSUB for 25% off your first 3 months and free setup.

Subscribe to our newsletter for weekly subscription insights: https://thesubscriptiondoc.com

As a special bonus, access our ebook on how to craft a great offer: https://docs.google.com/document/d/1jkdJOTlw6uhk_mjX7j8d-hzPuNCepVbBkGdRwyavvJY/edit
]]>1283brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullTake Your eCommerce Store to The Next Level: CRO and Page Designhttps://www.spreaker.com/episode/take-your-ecommerce-store-to-the-next-level-cro-and-page-design--61350837
Learn about tools like:

StoreTester: Perfect for testing your store's performance under real-world conditions. Check it out here:https://storetester.com/

Heatmap.com: Uncover how users interact with your website and optimize your design:https://heatmap.com/

Electric Eye: Grow your eCommerce brand with CRO strategies that deliver:https://electriceye.io/

💡 Special offer for our listeners: We’ve partnered with Upzelo, a leader in subscription retention, to bring you a special deal! Use code DRSUB for 25% off your first 3 months, plus free setup. Book a demo here: https://upzelo.com/book-a-demo.

From analyzing store data to improving your site's UX, this conversation is packed with actionable tips you can implement today. Whether you’re just starting or looking to optimize your established store, this episode is for you!

Don’t forget to subscribe to our newsletter for weekly subscription tips: Subscription Doc.]]>https://api.spreaker.com/episode/61350837Tue, 17 Sep 2024 10:00:04 +0000Subscription DocIn this episode, Matt Holman sits down with Chase Clymer, co-founder of Electric Eye and CRO expert, to dive deep into conversion rate optimization (CRO) and the design tactics that can take your eCommerce store to the next level. Chase shares key...
Learn about tools like:

StoreTester: Perfect for testing your store's performance under real-world conditions. Check it out here:https://storetester.com/

Heatmap.com: Uncover how users interact with your website and optimize your design:https://heatmap.com/

Electric Eye: Grow your eCommerce brand with CRO strategies that deliver:https://electriceye.io/

💡 Special offer for our listeners: We’ve partnered with Upzelo, a leader in subscription retention, to bring you a special deal! Use code DRSUB for 25% off your first 3 months, plus free setup. Book a demo here: https://upzelo.com/book-a-demo.

From analyzing store data to improving your site's UX, this conversation is packed with actionable tips you can implement today. Whether you’re just starting or looking to optimize your established store, this episode is for you!

Don’t forget to subscribe to our newsletter for weekly subscription tips: Subscription Doc.]]>3142brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullRetention Hacks: Finding Easy Wins in Your Subscription Datahttps://www.spreaker.com/episode/retention-hacks-finding-easy-wins-in-your-subscription-data--61277548
Plus, for those ready to take their retention game even further, I’ve partnered with Upzelo to offer you 25% off your first 3 months and free setup. Just use the code DRSUB when you book a demo here: https://upzelo.com/book-a-demo

Don’t miss out on these retention hacks to reduce churn and boost your subscriber base.

Subscribe to our newsletter for weekly subscription tips: https://thesubscriptiondoc.com]]>https://api.spreaker.com/episode/61277548Tue, 10 Sep 2024 10:00:02 +0000Subscription DocDiving into practical retention strategies that can help you unlock long-term wins for your subscription business. Whether you’re just getting started or looking to take things to the next level, I’ll show you where to look in your subscription data...
Plus, for those ready to take their retention game even further, I’ve partnered with Upzelo to offer you 25% off your first 3 months and free setup. Just use the code DRSUB when you book a demo here: https://upzelo.com/book-a-demo

Don’t miss out on these retention hacks to reduce churn and boost your subscriber base.

Subscribe to our newsletter for weekly subscription tips: https://thesubscriptiondoc.com]]>1241brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullMastering Customer Experience: The Power of Quizzes for Conversions with Blake Imperlhttps://www.spreaker.com/episode/mastering-customer-experience-the-power-of-quizzes-for-conversions-with-blake-imperl--61203236
Blake shares practical insights on how to use CRO within emails, the benefits of prepaid subscriptions, and best practices for email content to reduce churn.

Looking to get started with quizzes? See 61 ready-to-use quiz templates here: https://www.digioh.com/product-recommendation-quiz-examples

Exclusive Offer from Upzelo Enhance your customer retention strategy with Upzelo, the platform designed to boost loyalty and reduce churn.

Book a demo with Upzelo at https://upzelo.com/book-a-demo and use the code DRSUB for 25% off your first 3 months plus free setup.

Connect with Blake Imperl on LinkedIn: https://www.linkedin.com/in/blakeimperl/

Subscribe to our newsletter for weekly subscription tips: https://thesubscriptiondoc.com]]>https://api.spreaker.com/episode/61203236Tue, 03 Sep 2024 10:00:02 +0000Subscription DocIn this episode, I sit down with Blake Imperl, a growth strategist known for his expertise in customer experience and conversion rate optimization. We dive deep into the power of quizzes for driving conversions and how you can leverage them to enhance...
Blake shares practical insights on how to use CRO within emails, the benefits of prepaid subscriptions, and best practices for email content to reduce churn.

Looking to get started with quizzes? See 61 ready-to-use quiz templates here: https://www.digioh.com/product-recommendation-quiz-examples

Exclusive Offer from Upzelo Enhance your customer retention strategy with Upzelo, the platform designed to boost loyalty and reduce churn.

Book a demo with Upzelo at https://upzelo.com/book-a-demo and use the code DRSUB for 25% off your first 3 months plus free setup.

Connect with Blake Imperl on LinkedIn: https://www.linkedin.com/in/blakeimperl/

Subscribe to our newsletter for weekly subscription tips: https://thesubscriptiondoc.com]]>2781brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullThe Ultimate Email & Communication Strategy for Subscriptionshttps://www.spreaker.com/episode/the-ultimate-email-communication-strategy-for-subscriptions--61108240
🔍 Key Topics Covered:

The power of email in subscription retention
Crafting an onboarding strategy that sets the right tone
Avoiding common pitfalls with SMS notifications
Optimizing order confirmation and tracking emails for maximum impact
Why segmenting your subscribers is crucial for personalized communication

📈 Ready to boost your subscription business? Check out our sponsor Zaymo, and see how they helped Gains in Bulk reduce churn by 22% and increase AOV by 37%! Visit https://zaymo.com for a 30-day free trial and start improving your email strategy today.

📅 Don’t forget to subscribe for weekly insights on scaling your subscription model, and hit the notification bell so you never miss an episode! https://newsletter.thesubscriptiondoc.com

#SubscriptionBusiness #EmailMarketing #CustomerRetention #eCommerce #MatthewHolman #SubscriptionPrescription

]]>https://api.spreaker.com/episode/61108240Tue, 27 Aug 2024 10:00:02 +0000Subscription DocIn this episode of Subscription Prescription, we explore the crucial role of communication in scaling your subscription business. Learn how to effectively leverage email and SMS to prevent churn, increase average order value, and create loyal,...
🔍 Key Topics Covered:

The power of email in subscription retention
Crafting an onboarding strategy that sets the right tone
Avoiding common pitfalls with SMS notifications
Optimizing order confirmation and tracking emails for maximum impact
Why segmenting your subscribers is crucial for personalized communication

📈 Ready to boost your subscription business? Check out our sponsor Zaymo, and see how they helped Gains in Bulk reduce churn by 22% and increase AOV by 37%! Visit https://zaymo.com for a 30-day free trial and start improving your email strategy today.

📅 Don’t forget to subscribe for weekly insights on scaling your subscription model, and hit the notification bell so you never miss an episode! https://newsletter.thesubscriptiondoc.com

#SubscriptionBusiness #EmailMarketing #CustomerRetention #eCommerce #MatthewHolman #SubscriptionPrescription

]]>1347brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullEngagement Over Discounts | An Interview with Sarah Williamshttps://www.spreaker.com/episode/engagement-over-discounts-an-interview-with-sarah-williams--61058571
In this episode, your host, Matthew Holman, dives deep into the world of subscription businesses with the queen of subscription boxes, Sarah Williams. Whether you're just starting out or looking to scale your subscription program, this episode is packed with actionable insights.🎯

Key Topics Covered:

The power of email marketing in reducing churn and boosting average order value.
How to create an engaging subscriber experience that drives retention.
Building an audience and validating your subscription box idea.
Strategies for balancing customer acquisition with retention for long-term success.
Real-life examples of niche subscription boxes that thrive through community engagement.

Sarah also shares her personal journey from running a successful brick-and-mortar store to launching her own subscription box and helping thousands of entrepreneurs do the same.If you're serious about growing your subscription business, this is a must-watch! Plus, stay tuned until the end for a special case study on how leveraging email can drastically improve your subscription metrics.

🔗 Links Mentioned:

Check out the Gains in Bulk case study with Zaymo: https://zaymo.com/blog/gains-in-bulk-uses-zaymo-to-lift-upsells-and-decrease-cancellations
Learn more about Sarah Williams and Launch Your Box: launchyourboxwithsarah.com and her podcast: https://www.launchyourboxwithsarah.com/blog/welcome-to-the-launch-your-box-podcast

Don’t forget to subscribe for more weekly doses of Subscription Prescription, where we help you scale your subscription business to new heights! If you have any questions, you can reach us here: https://thesubscriptiondoc.com]]>https://api.spreaker.com/episode/61058571Tue, 20 Aug 2024 10:00:02 +0000Subscription DocWelcome to another episode of Subscription Prescription! In this episode, your host, Matthew Holman, dives deep into the world of subscription businesses with the queen of subscription boxes, Sarah Williams. Whether you're just starting out or...
In this episode, your host, Matthew Holman, dives deep into the world of subscription businesses with the queen of subscription boxes, Sarah Williams. Whether you're just starting out or looking to scale your subscription program, this episode is packed with actionable insights.🎯

Key Topics Covered:

The power of email marketing in reducing churn and boosting average order value.
How to create an engaging subscriber experience that drives retention.
Building an audience and validating your subscription box idea.
Strategies for balancing customer acquisition with retention for long-term success.
Real-life examples of niche subscription boxes that thrive through community engagement.

Check out the Gains in Bulk case study with Zaymo: https://zaymo.com/blog/gains-in-bulk-uses-zaymo-to-lift-upsells-and-decrease-cancellations
Learn more about Sarah Williams and Launch Your Box: launchyourboxwithsarah.com and her podcast: https://www.launchyourboxwithsarah.com/blog/welcome-to-the-launch-your-box-podcast

Don’t forget to subscribe for more weekly doses of Subscription Prescription, where we help you scale your subscription business to new heights! If you have any questions, you can reach us here: https://thesubscriptiondoc.com]]>2459brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullThe Metrics You Can't Ignore for a Profitable Subscription Businesshttps://www.spreaker.com/episode/the-metrics-you-can-t-ignore-for-a-profitable-subscription-business--60949017
You'll learn:

The importance of knowing your CAC and how it impacts your ad spend.
How to balance upfront costs with long-term subscriber value.
Strategies to boost your subscribers' Lifetime Value, including prepaid subscription options and effective onboarding tactics.

The importance of knowing your CAC and how it impacts your ad spend.
How to balance upfront costs with long-term subscriber value.
Strategies to boost your subscribers' Lifetime Value, including prepaid subscription options and effective onboarding tactics.

Whether you're a seasoned e-commerce professional or just getting started, these insights will help you make informed decisions to grow your business sustainably. Don't miss out on these game-changing strategies!

🔔 Subscribe for more actionable tips on subscription growth every Tuesday!

💬 Got questions? Drop them in the comments below or reach out to Matthew directly on LinkedIn or Twitter at Matthew Holman, the Subscription Doc.

Connect with us at https://thesubscriptiondoc.com and subscribe to our newsletter.]]>1554brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullFrom a Rocky Start to a Smooth Shave | How Tiege Hanley Mastered Subscriptionshttps://www.spreaker.com/episode/from-a-rocky-start-to-a-smooth-shave-how-tiege-hanley-mastered-subscriptions--60852417
Tiege Hanley was originally a skincare brand selling other products, but Kelley and his founders struggled to find the right fit in the marketplace. They partnered with a famous YouTuber, Aaron Marino, launched their own products, and relaunched the brand as a 30-day skincare routine.

Listen to how Kelley has built a brand focused on routine, retention, and leaning hard into what has worked for them in the past.

Learn more about how Bottomless can transform your subscription program: https://bottomless.com/

Subscribe to our newsletter for deeper insights into each week's topic: https://newsletter.thesubscriptiondoc.com]]>https://api.spreaker.com/episode/60852417Tue, 06 Aug 2024 10:00:03 +0000Subscription DocIn this week's dose, Matt sits down with Kelley Thornton, the founder of men's skincare brand Tiege Hanley. Tiege Hanley was originally a skincare brand selling other products, but Kelley and his founders struggled to find the right fit in the...
Tiege Hanley was originally a skincare brand selling other products, but Kelley and his founders struggled to find the right fit in the marketplace. They partnered with a famous YouTuber, Aaron Marino, launched their own products, and relaunched the brand as a 30-day skincare routine.

Listen to how Kelley has built a brand focused on routine, retention, and leaning hard into what has worked for them in the past.

Learn more about how Bottomless can transform your subscription program: https://bottomless.com/

Subscribe to our newsletter for deeper insights into each week's topic: https://newsletter.thesubscriptiondoc.com]]>2281brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullGet Better At Creating Content | Strategies to Help Your Subscription Brandhttps://www.spreaker.com/episode/get-better-at-creating-content-strategies-to-help-your-subscription-brand--60814718
From a high level, there are many different ways to create content. But in this week's dose, Matt shares his insights into creating content, including strategies to make it easier on you and your business.

To learn more about Penmo, and get your first month 20% off, use code MATT20 at checkout: https://penmo.co

Subscribe to our weekly newsletter: https://newsletter.thesubscriptiondoc.com]]>https://api.spreaker.com/episode/60814718Tue, 30 Jul 2024 10:00:04 +0000Subscription DocContent is a vital part of any subscription program. Content is what brings in customers, nurtures them, and keeps them coming back form more. From a high level, there are many different ways to create content. But in this week's dose, Matt shares...
From a high level, there are many different ways to create content. But in this week's dose, Matt shares his insights into creating content, including strategies to make it easier on you and your business.

To learn more about Penmo, and get your first month 20% off, use code MATT20 at checkout: https://penmo.co

Subscribe to our weekly newsletter: https://newsletter.thesubscriptiondoc.com]]>1387brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullBuild Better Website Experiences | An Interview with Ben Sharfhttps://www.spreaker.com/episode/build-better-website-experiences-an-interview-with-ben-sharf--60730992
Connect with Ben on LinkedIn: https://www.linkedin.com/in/ben-sharf-b554a5b3/

Don't forget to subscription to our weekly newsletter: https://thesubscriptiondoc.com]]>https://api.spreaker.com/episode/60730992Tue, 23 Jul 2024 10:00:03 +0000Subscription DocBen Sharf is the cofounder of Platter, a Shopify theme designed to eliminate unnecessary plugins and build a better purchase experience online. In this week's dose, we sit down to talk website experience, the Shopify ecosystem, and how you can deliver...
Connect with Ben on LinkedIn: https://www.linkedin.com/in/ben-sharf-b554a5b3/

Don't forget to subscription to our weekly newsletter: https://thesubscriptiondoc.com]]>1787brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullBeef Up Retention with Better Email | Steal These Email Ideas to Improve Subscriber Retentionhttps://www.spreaker.com/episode/beef-up-retention-with-better-email-steal-these-email-ideas-to-improve-subscriber-retention--60677822
In those week's dose, Matt walks through how to beef up your upcoming order emails so that they are less likely to cause churn.

He also walks through different examples of emails to include in your welcome series. When you onboard subscribers effectively with email, you reduce churn because customers adopt your product into their routine.

Read the B2B Subscription Case Study: https://autoship.cloud/product-updates/merchant-love-how-nimbus-dental-launched-b2b-autoship-with-shopify/

Grab the email templates I mention here: https://docs.google.com/document/d/1i7B1iiY_QFuQpy048XMNY6n7BTZzbGVH1jeYvvfkO6Y/edit?usp=sharing

Subscribe to our weekly email newsletter: https://thesubscriptiondoc.com]]>https://api.spreaker.com/episode/60677822Tue, 16 Jul 2024 10:00:04 +0000Subscription DocA controversial part of subscriptions is email. Sending them can cause churn. But it's also one of the best (or only) channels to communicate with subscribers. In those week's dose, Matt walks through how to beef up your upcoming order emails so that...
In those week's dose, Matt walks through how to beef up your upcoming order emails so that they are less likely to cause churn.

He also walks through different examples of emails to include in your welcome series. When you onboard subscribers effectively with email, you reduce churn because customers adopt your product into their routine.

Read the B2B Subscription Case Study: https://autoship.cloud/product-updates/merchant-love-how-nimbus-dental-launched-b2b-autoship-with-shopify/

Grab the email templates I mention here: https://docs.google.com/document/d/1i7B1iiY_QFuQpy048XMNY6n7BTZzbGVH1jeYvvfkO6Y/edit?usp=sharing

Subscribe to our weekly email newsletter: https://thesubscriptiondoc.com]]>1258brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullActive Customers | Why This Metric Can Transform Your Businesshttps://www.spreaker.com/episode/active-customers-why-this-metric-can-transform-your-business--60581069
In this interview, live from SubSummit, Ryan sits down to talk with Matt about Active Customers and why you're leaving money on the table by not paying attention to them.

Get an audit right away with Chargeflow: https://go.chargeflow.io/thesubscriptiondoc

Follow Ryan Rouse on LinkedIn: https://www.linkedin.com/in/ryanrouse/

Subscribe to our weekly newsletter: https://thesubscriptiondoc.com]]>https://api.spreaker.com/episode/60581069Tue, 09 Jul 2024 10:00:06 +0000Subscription DocRyan Rouse is the cofounder of FACTOR MEALS and is currently the president of MALK Organics. He's worked on and with a lot of CPG Brands. Needless to say, he knows his stuff, and you'd be surprised to hear his opinion on subscriptions: brands should...
In this interview, live from SubSummit, Ryan sits down to talk with Matt about Active Customers and why you're leaving money on the table by not paying attention to them.

Get an audit right away with Chargeflow: https://go.chargeflow.io/thesubscriptiondoc

Follow Ryan Rouse on LinkedIn: https://www.linkedin.com/in/ryanrouse/

Subscribe to our weekly newsletter: https://thesubscriptiondoc.com]]>1587brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullSubscription Pet Peeves | Make These Changes Right Awayhttps://www.spreaker.com/episode/subscription-pet-peeves-make-these-changes-right-away--60343786
In this week's dose, Matt breaks down the simple improvements you can make today.

Scale up your content today with Penmo: https://penmo.co/

Subscribe to our weekly newsletter: https://thesubscriptiondoc.com]]>https://api.spreaker.com/episode/60343786Tue, 02 Jul 2024 10:00:01 +0000Subscription DocMatt has seen a lot of subscription programs, both big and small. There are a few things brands fail to do that they shouldn't. In this week's dose, Matt breaks down the simple improvements you can make today. Scale up your content today with Penmo:...
In this week's dose, Matt breaks down the simple improvements you can make today.

Scale up your content today with Penmo: https://penmo.co/

Subscribe to our weekly newsletter: https://thesubscriptiondoc.com]]>1117brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullSubscription Features You Need | Tips From an Incredible Shopify CTOhttps://www.spreaker.com/episode/subscription-features-you-need-tips-from-an-incredible-shopify-cto--60339243
Ben sits down with Matt to talk technology, the Shopify ecosystem, and what brands really need to focus on to improve the LTV of their subscribers.

See how Upzelo can scale up your loyalty program: https://upzelo.com

Learn more about Ben and Cruise Control: https://hey.rodeo/work/cruise-control

Subscribe to our weekly newsletter: https://thesubscriptiondoc.com]]>https://api.spreaker.com/episode/60339243Tue, 25 Jun 2024 10:01:11 +0000Subscription DocBen Fisher has worked with, on, and all around some of the best brands on Shopify. On top of that, he's built his own subscription solution, Rodeo, and other technology like Recart and Cruise Control. Ben sits down with Matt to talk technology, the...
Ben sits down with Matt to talk technology, the Shopify ecosystem, and what brands really need to focus on to improve the LTV of their subscribers.

See how Upzelo can scale up your loyalty program: https://upzelo.com

Learn more about Ben and Cruise Control: https://hey.rodeo/work/cruise-control

Subscribe to our weekly newsletter: https://thesubscriptiondoc.com]]>3613brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullThe Easiest Way to Increase Subscribers | Focus on Building out a Great Offerhttps://www.spreaker.com/episode/the-easiest-way-to-increase-subscribers-focus-on-building-out-a-great-offer--60317299
This is not only what people buy and for how much, but it's also the reason the buy from you. Reasons like what the product can do for them, but also why it's important to buy now. Specials, deals, discounts, gifts... all things that can be part of a great offer.

Watch to get inspiration on simple ways you can improve your subscription offer and get more subscribers!

https://thesubscriptiondoc.com

Get a free audit fo your chargebacks at https://go.chargeflow.io/thesubscriptiondoc]]>https://api.spreaker.com/episode/60317299Tue, 18 Jun 2024 10:00:04 +0000Subscription DocIn honor of my birthday today, I'm excited to share an episode highlighting the most important part of any subscription: the offer. This is not only what people buy and for how much, but it's also the reason the buy from you. Reasons like what the...
This is not only what people buy and for how much, but it's also the reason the buy from you. Reasons like what the product can do for them, but also why it's important to buy now. Specials, deals, discounts, gifts... all things that can be part of a great offer.

Watch to get inspiration on simple ways you can improve your subscription offer and get more subscribers!

https://thesubscriptiondoc.com

Get a free audit fo your chargebacks at https://go.chargeflow.io/thesubscriptiondoc]]>1254brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullBeggin For More | How Bailey's CBD Keeps Making Products Pets Lovehttps://www.spreaker.com/episode/beggin-for-more-how-bailey-s-cbd-keeps-making-products-pets-love--60251209
Shop at Bailey's for your pet: https://baileyscbd.com/

Connect with Aaron Argueta: https://www.linkedin.com/in/aaronargueta/

Subscribe to our newsletter for weekly subscription tips: https://thesubscriptiondoc.com]]>https://api.spreaker.com/episode/60251209Tue, 11 Jun 2024 10:00:03 +0000Subscription DocLearn from Aaron Argueta has helped build Bailey's CBD into one of the most popular and growing brands in the pet industry. With strong SEO, wholesale sales, and incredible product development, Bailey's is showing why pet owners keep coming back for...
Shop at Bailey's for your pet: https://baileyscbd.com/

Connect with Aaron Argueta: https://www.linkedin.com/in/aaronargueta/

Subscribe to our newsletter for weekly subscription tips: https://thesubscriptiondoc.com]]>2890brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullWhich Subscription App is Best? | A Special Edition with Andriy Rudnikhttps://www.spreaker.com/episode/which-subscription-app-is-best-a-special-edition-with-andriy-rudnik--60106298
Go get a free chargeback audit from Chargeflow! https://go.chargeflow.io/thesubscriptiondoc

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Subscription Prescription https://thesubscriptiondoc.com]]>https://api.spreaker.com/episode/60106298Thu, 06 Jun 2024 14:00:00 +0000Subscription DocOne of the most contentious topics is ecommerce is which subscription app is best. In this special edition of subscription prescription, Matt sits down with Andriy Rudnik to weigh all of the different platforms. You'll be surprised to hear some of our...
Go get a free chargeback audit from Chargeflow! https://go.chargeflow.io/thesubscriptiondoc

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Subscription Prescription https://thesubscriptiondoc.com]]>3355brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullMy Secret to Unlocking Subscription Growth | Let's Do a Little Brainstorminghttps://www.spreaker.com/episode/my-secret-to-unlocking-subscription-growth-let-s-do-a-little-brainstorming--60238904
So this week's dose is a thought exercise you can run through with your team now and in the future to find next steps for subscription growth.

Don't forget to grab the newsletter! We have a special offer at the bottom of this week's dose: https://newsletter.thesubscriptiondoc.com]]>https://api.spreaker.com/episode/60238904Tue, 04 Jun 2024 10:00:03 +0000Subscription DocThis week's dose is a little bit different. Instead of telling you what to improve, I'm walking you through the process I do with brands to figure out (quickly) what they should focus on next. A lot of the work I do is getting brands to tell me what...
So this week's dose is a thought exercise you can run through with your team now and in the future to find next steps for subscription growth.

Don't forget to grab the newsletter! We have a special offer at the bottom of this week's dose: https://newsletter.thesubscriptiondoc.com]]>868brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullThe Year of Retention | Chris George and SubSummithttps://www.spreaker.com/episode/the-year-of-retention-chris-george-and-subsummit--60202854
From his experience, what he's seeing work (or fail) he shares his insights on growing subscriptions.

Plus, hear more about the Subscription Prescription conference and what is happening there.

Special shout-out to our sponsor, Chargeflow. If you'd like to get a free audit on your chargebacks and see how they can save you both time and money, head over to https://www.chargeflow.io/

Connect with Chris George on LinkedIn: https://www.linkedin.com/in/chrisgcertified/

Subscribe to our newsletter and see more content here: https://thesubscriptiondoc.com]]>https://api.spreaker.com/episode/60202854Thu, 30 May 2024 10:00:04 +0000Subscription DocIn this special dose of Subscription Prescription, Matt talks with Chris George, the cofounder of SubSummit and Gentleman's Box. Chris is a seasoned subscription expert - Gentleman's Box was acquired before he founded SubSummit - and is in touch with...
From his experience, what he's seeing work (or fail) he shares his insights on growing subscriptions.

Plus, hear more about the Subscription Prescription conference and what is happening there.

Special shout-out to our sponsor, Chargeflow. If you'd like to get a free audit on your chargebacks and see how they can save you both time and money, head over to https://www.chargeflow.io/

Connect with Chris George on LinkedIn: https://www.linkedin.com/in/chrisgcertified/

Subscribe to our newsletter and see more content here: https://thesubscriptiondoc.com]]>2033brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullLoyalty That Matters | How Goth Rider Coffee Does Loyalty Differentlyhttps://www.spreaker.com/episode/loyalty-that-matters-how-goth-rider-coffee-does-loyalty-differently--60161162
Connect with Phil on Twitter: https://x.com/philkyprianou
Checkout Phil's work at Hubbvee: https://www.hubbvee.com/

Subscribe to our newsletter: thesubscriptiondoc.com
]]>https://api.spreaker.com/episode/60161162Tue, 28 May 2024 10:00:04 +0000Subscription DocThis week's dose is an interview with a good friend, Phil Kyprianou. As the founder of Goth Rider Coffee and Hubbvee, an agency specializing in designing loyalty programs, no one knows loyalty quite like Phil. In this week's dose, Phil shares his...
Connect with Phil on Twitter: https://x.com/philkyprianou
Checkout Phil's work at Hubbvee: https://www.hubbvee.com/

Subscribe to our newsletter: thesubscriptiondoc.com
]]>3023brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullCoffee That Never Runs Out | How Michael Mayer Invented a Bottomless Subscriptionhttps://www.spreaker.com/episode/coffee-that-never-runs-out-how-michael-mayer-invented-a-bottomless-subscription--60062172
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Subscribe to my newsletter: thesubscriptiondoc.com
Subscription Prescription https://thesubscriptiondoc.com
Sarah Williams for Subscription Box content + masterclass: https://www.launchyourboxwithsarah.com]]>https://api.spreaker.com/episode/60062172Tue, 21 May 2024 10:00:03 +0000Subscription DocOne of the top reasons for any subscription ending is 'too much product.' Michael Mayer chose to attack this problem a little differently - with technology. In this week's dose, Matt sits down with the creator of Bottomless to discuss frequency,...
https://www.linkedin.com/in/holman-matthew https://twitter.com/subscriptiondoc
Subscribe to my newsletter: thesubscriptiondoc.com
Subscription Prescription https://thesubscriptiondoc.com
Sarah Williams for Subscription Box content + masterclass: https://www.launchyourboxwithsarah.com]]>2691brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullFinance Matters | Matt Putra Shares What Ecommerce Brands Should Be Worried Abouthttps://www.spreaker.com/episode/finance-matters-matt-putra-shares-what-ecommerce-brands-should-be-worried-about--59922047
0:00 Interview with Matt Putra
0:22 Partner Recognition: Butter Payments
1:24 Welcome Matt Putra, CEO EightX
2:11 Introduction to Matt
3:14 Understanding Profitability in an Ecommerce Business
3:32 The Most Important Metric: Matt Explains Contribution Margin
5:16 But How Does CM Apply to a Subscription Business?
7:43 What Mistakes Are You Making When Thinking About CM
10:35 Don't Make These Common Ecommerce Mistakes
13:49 Understanding Where Opportunities Lie
16:07 What to Think About When You Think About Blended ROAS
17:36 A Peak Behind the Scenes at EightX
20:30 Advice For Those Just Getting Started
23:31 Coming Soon - A Community of Financial Resources
24:46 Matt's Parting Advice: Avoid Using Debt

Learn more about Matt Putra's fractional CFO help at https://eightx.co/

Learn more about Butter Payments: https://butterpayments.com

Subscribe to my newsletter: thesubscriptiondoc.com]]>https://api.spreaker.com/episode/59922047Tue, 14 May 2024 10:00:04 +0000Subscription DocDo you know your numbers? Do you know what numbers matter the most for a successful subscription business? In this week's dose, Matt Putra, fractional CFO for ecommerce companies, shares how to think about your business. We dive into contribution...
0:00 Interview with Matt Putra
0:22 Partner Recognition: Butter Payments
1:24 Welcome Matt Putra, CEO EightX
2:11 Introduction to Matt
3:14 Understanding Profitability in an Ecommerce Business
3:32 The Most Important Metric: Matt Explains Contribution Margin
5:16 But How Does CM Apply to a Subscription Business?
7:43 What Mistakes Are You Making When Thinking About CM
10:35 Don't Make These Common Ecommerce Mistakes
13:49 Understanding Where Opportunities Lie
16:07 What to Think About When You Think About Blended ROAS
17:36 A Peak Behind the Scenes at EightX
20:30 Advice For Those Just Getting Started
23:31 Coming Soon - A Community of Financial Resources
24:46 Matt's Parting Advice: Avoid Using Debt

Learn more about Matt Putra's fractional CFO help at https://eightx.co/

Learn more about Butter Payments: https://butterpayments.com

Subscribe to my newsletter: thesubscriptiondoc.com]]>1642brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullCancellation Tactics | Reduce Churn by Increasing User Adoptionhttps://www.spreaker.com/episode/cancellation-tactics-reduce-churn-by-increasing-user-adoption--59796803
0:00 - Cancellation Tactics | Reduce Churn by Increasing User Adoption
0:36 - Partner Recognition: Jordan Salvit - Salvit Advisors
1:25 - Why We Shouldn't Lead With Surprise & Delight
4:24 - Targeting Cancellation Flows to Increase Alignment
5:15 - Understanding Alignment, The Top Ways to Increase Engagement
6:44 - Hunt A Killer (An Alignment Example from Salvit Advisors)
13:08 - Keys to Leveraging Cancellation Flows
19:24 - Why We Should Lead With Understanding Alignment & Adoption
21:10 - How to Create Excitement To Reduce Churn: Xendurance Example
23:47 - It's All About Alignment!
25:22 - Partner Recognition: Jordan Salvit - Salvit Advisors

Email subdoc@salvit.com to get added to the wait list for their new subscription tool!
Visit https://www.salvit.com/ for more information

Subscribe to my newsletter: https://thesubscriptiondoc.com]]>https://api.spreaker.com/episode/59796803Tue, 07 May 2024 10:00:03 +0000Subscription DocWe would all love to use discounts to improve retention, but sometimes its about getting the right people on the subscription. Even better is getting someone to use the product more right away to increase retention down the road. In this week's dose,...
0:00 - Cancellation Tactics | Reduce Churn by Increasing User Adoption
0:36 - Partner Recognition: Jordan Salvit - Salvit Advisors
1:25 - Why We Shouldn't Lead With Surprise & Delight
4:24 - Targeting Cancellation Flows to Increase Alignment
5:15 - Understanding Alignment, The Top Ways to Increase Engagement
6:44 - Hunt A Killer (An Alignment Example from Salvit Advisors)
13:08 - Keys to Leveraging Cancellation Flows
19:24 - Why We Should Lead With Understanding Alignment & Adoption
21:10 - How to Create Excitement To Reduce Churn: Xendurance Example
23:47 - It's All About Alignment!
25:22 - Partner Recognition: Jordan Salvit - Salvit Advisors

Email subdoc@salvit.com to get added to the wait list for their new subscription tool!
Visit https://www.salvit.com/ for more information

Subscribe to my newsletter: https://thesubscriptiondoc.com]]>1596brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullLet SEO Bring You More Subscribers | An Interview with Josh Piepmeierhttps://www.spreaker.com/episode/let-seo-bring-you-more-subscribers-an-interview-with-josh-piepmeier--59700277
0:00 Interview with Josh Piepmeier
0:23 Upzelo Loyalty, Referrals and Rewards Platform
1:44 Introducing Ecommerce SEO Expert Josh Piepmeier
2:32 Josh Talks About His Journey with SEO
4:46 Trafficlight Tracking - https://trafficlighttracking.com/
5:24 Where Does SEO Sit in the Marketing Funnel?
9:37 Driving Results with Pain Point SEO
11:35 What is Bottom of the Funnel? What is Top of Funnel?
12:22 What Does an SEO Plan Look Like?
13:17 SEO Content First Steps, Topical Authority
16:26 Content Priority: Pricing & Benefits
17:21 Using Brand Comparison and Defense on Brand Terms
20:02 Using Best of Lists for SEO
21:23 SEO and the Value of Founders' Stories
23:03 Taking SEO to the Next Level
27:05 Building on What's Working with Trafficlight Tracking
29:48 SEO Strategies for CBD
31:04 The #1 Reason SEO for CBD is Different
32:40 Finding Opportunity in Answering the Question
36:08 How to Prioritize Information Gain
40:22 Insights on CBD and Brand Comparison
43:12 SEO Starts with Figuring Out What's Working
45:03 Connect with Josh and Trafficlight Tracking
45:24 Upzelo Loyalty Platform: https://upzelo.com/

Trafficlight Tracking - https://trafficlighttracking.com/
https://www.linkedin.com/in/holman-matthew https://twitter.com/subscriptiondoc
Subscribe to my newsletter: thesubscriptiondoc.com]]>https://api.spreaker.com/episode/59700277Tue, 30 Apr 2024 10:00:04 +0000Subscription DocWhether you're new to content or crank out a blog article each week, growing organically is the dream for any ecommerce business. Josh Piepmeier is an SEO expert specializing in ecommerce and in this week's dose, he share the do's and don'ts of great...
0:00 Interview with Josh Piepmeier
0:23 Upzelo Loyalty, Referrals and Rewards Platform
1:44 Introducing Ecommerce SEO Expert Josh Piepmeier
2:32 Josh Talks About His Journey with SEO
4:46 Trafficlight Tracking - https://trafficlighttracking.com/
5:24 Where Does SEO Sit in the Marketing Funnel?
9:37 Driving Results with Pain Point SEO
11:35 What is Bottom of the Funnel? What is Top of Funnel?
12:22 What Does an SEO Plan Look Like?
13:17 SEO Content First Steps, Topical Authority
16:26 Content Priority: Pricing & Benefits
17:21 Using Brand Comparison and Defense on Brand Terms
20:02 Using Best of Lists for SEO
21:23 SEO and the Value of Founders' Stories
23:03 Taking SEO to the Next Level
27:05 Building on What's Working with Trafficlight Tracking
29:48 SEO Strategies for CBD
31:04 The #1 Reason SEO for CBD is Different
32:40 Finding Opportunity in Answering the Question
36:08 How to Prioritize Information Gain
40:22 Insights on CBD and Brand Comparison
43:12 SEO Starts with Figuring Out What's Working
45:03 Connect with Josh and Trafficlight Tracking
45:24 Upzelo Loyalty Platform: https://upzelo.com/

Trafficlight Tracking - https://trafficlighttracking.com/
https://www.linkedin.com/in/holman-matthew https://twitter.com/subscriptiondoc
Subscribe to my newsletter: thesubscriptiondoc.com]]>2772brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullHow to Help Subscribers Find the Right Frequencyhttps://www.spreaker.com/episode/how-to-help-subscribers-find-the-right-frequency--59541051
0:00 How to Help Subscribers Find the Right Frequency
0:33 A New Solution Called Bottomless May Be the Answer
2:08 This Week's Dose: Creating an Experience That Allows Frequency to Align with Consumption
2:26 Why Frequency Is So Important, The Impact on LTV
5:52 What Brands Can Do to Counter Subscribers Having too Much Product
7:15 Upcoming Order Emails, Making It Easy to Delay A Shipment
9:37 The Problem with Pause
10:41 Cancellation Flows, Let's Find the Right Frequency For You
12:19 Educating the Subscriber on Frequency
12:39 Profitability and Frequency
14:45 Tactics for Improving Upfront Profitability
15:20 Enabling a Profitable Purchase Pattern
18:29 Dollar Shave Club's 7-Year Subscriber
19:34 What Part of the Subscription Are They Buying From You?

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Learn more about Bottomless at https://bottomless.com]]>https://api.spreaker.com/episode/59541051Tue, 23 Apr 2024 10:00:04 +0000Subscription DocWe've all had subscribers cancel because of too much product, but how do you craft an experience that lets customers order what they want, when they want it? In this week's dose, Matt dives into some of the ins and outs of getting subscribers on to...
0:00 How to Help Subscribers Find the Right Frequency
0:33 A New Solution Called Bottomless May Be the Answer
2:08 This Week's Dose: Creating an Experience That Allows Frequency to Align with Consumption
2:26 Why Frequency Is So Important, The Impact on LTV
5:52 What Brands Can Do to Counter Subscribers Having too Much Product
7:15 Upcoming Order Emails, Making It Easy to Delay A Shipment
9:37 The Problem with Pause
10:41 Cancellation Flows, Let's Find the Right Frequency For You
12:19 Educating the Subscriber on Frequency
12:39 Profitability and Frequency
14:45 Tactics for Improving Upfront Profitability
15:20 Enabling a Profitable Purchase Pattern
18:29 Dollar Shave Club's 7-Year Subscriber
19:34 What Part of the Subscription Are They Buying From You?

Subscribe to my newsletter: thesubscriptiondoc.com
Learn more about Bottomless at https://bottomless.com]]>1324brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullLive Subscription Teardown | Maria Cebrian from Terraseed Sits Down with the Subscription Dochttps://www.spreaker.com/episode/live-subscription-teardown-maria-cebrian-from-terraseed-sits-down-with-the-subscription-doc--59423521
0:00:00 Guest Maria Cebrian, Founder of Terraseed
0:02:25 Introduction to Maria Cebrian and Terraseed Vegan Supplements
0:03:52 The Three Pillars of Terraseed: Vegan, Sustainably Sourced, Eco-Conscious
0:05:48 Don't Miss Out On Mission Driven Opportunity
0:10:50 Temperature Check - An Overview of Terraseed Subscription Health
0:15:58 The Subscription Doc Dives into the Terraseed Website: Live Subscription Review 0:18:18 Utilizing the Power of a Post-Purchase Survey
0:22:39 Analyzing Customer Retention by Using Stay AI Tools
0:27:30 Using Data to Keep Subscribers On Board
0:29:55 Finding Value From Why People Cancel
0:37:32 Insights Around Onboarding New Subscribers
0:44:03 Using Cancellation Offers to Retain Customers
0:49:28 How to Use Data to Identify and Prempt Trends
0:50:00 Keep Customers Excited with These Tips
0:52:20 Closing Thoughts from the Subscription Doc
0:53:42 Terraseed Vegan Vitamins & Supplements

Learn more about Terraseed: https://terraseed.com

Subscribe to the newsletter: https://thesubscriptiondoc.com]]>https://api.spreaker.com/episode/59423521Tue, 16 Apr 2024 10:00:03 +0000Subscription DocJoin us for a special interview: a live audit of the Terraseed subscription program. Maria Cebrian is the founder and CEO of Terraseed, a vegan vitamin brand for adults and children. She peels back the curtain to have Matt dive into what is working...
0:00:00 Guest Maria Cebrian, Founder of Terraseed
0:02:25 Introduction to Maria Cebrian and Terraseed Vegan Supplements
0:03:52 The Three Pillars of Terraseed: Vegan, Sustainably Sourced, Eco-Conscious
0:05:48 Don't Miss Out On Mission Driven Opportunity
0:10:50 Temperature Check - An Overview of Terraseed Subscription Health
0:15:58 The Subscription Doc Dives into the Terraseed Website: Live Subscription Review 0:18:18 Utilizing the Power of a Post-Purchase Survey
0:22:39 Analyzing Customer Retention by Using Stay AI Tools
0:27:30 Using Data to Keep Subscribers On Board
0:29:55 Finding Value From Why People Cancel
0:37:32 Insights Around Onboarding New Subscribers
0:44:03 Using Cancellation Offers to Retain Customers
0:49:28 How to Use Data to Identify and Prempt Trends
0:50:00 Keep Customers Excited with These Tips
0:52:20 Closing Thoughts from the Subscription Doc
0:53:42 Terraseed Vegan Vitamins & Supplements

Learn more about Terraseed: https://terraseed.com

Subscribe to the newsletter: https://thesubscriptiondoc.com]]>3274brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullCustomer Acquisition Tips | How You Can Scale Creative and Acquire More Subscribers with Jordan Westhttps://www.spreaker.com/episode/customer-acquisition-tips-how-you-can-scale-creative-and-acquire-more-subscribers-with-jordan-west--59169360
00:00 - Scale creative and acquire more subscribers
02:15 - Jordan owns and works with a variety of brands
03:20 - Jordan's focus at Upgrowth Commerce
03:52 - How the 6th Habit - Synergy - drives Jordan personally
05:25 - How Jordan drives high-volume content through frameworks
06:46 - Sarah Levinger's methodology on psychology
07:23 - The Travers Method for Creating Content
09:30 - Starting with Image Ads for Testing
10:58 - Mining reviews for copy
12:08 - Taking Ads into UGC & Videos
14:01 - Difference between UGC and Customer Generated Content (CGC)
14:50 - Grab Jordan's content framework (for free)
16:52 - Leveraging Refunnel to create customer-generated content
22:31 - New sales for commerce starting with TikTok
26:20 - Using successful TikTok content in Ads
27:50 - A free plus shipping offer to get subscribers
29:30 - Subscription Offer: Get the First Order Free
31:23 - Utilize ManyChat flows to get messaging opt-ins
34:31 - Gathering information is invaluable for subscriptions

Grab Jordan's content template here: https://docs.google.com/spreadsheets/d/1WrZhVx4NaA40MUi81macJmH2yYUaA7ZmysJhzD4tO50/edit#gid=209971653

Check out Refunnel at www.refunnel.com

Connect with me and get more content at https://thesubscriptiondoc.com]]>https://api.spreaker.com/episode/59169360Tue, 09 Apr 2024 10:00:02 +0000Subscription DocRetention may be the focus for most subscriptions, but you can't keep what you don't acquire in the first place. In this week's dose, Matt sits down with Jordan West, the Founder of Upgrowth Commerce. As the owner of his own brands and agency, Jordan...
00:00 - Scale creative and acquire more subscribers
02:15 - Jordan owns and works with a variety of brands
03:20 - Jordan's focus at Upgrowth Commerce
03:52 - How the 6th Habit - Synergy - drives Jordan personally
05:25 - How Jordan drives high-volume content through frameworks
06:46 - Sarah Levinger's methodology on psychology
07:23 - The Travers Method for Creating Content
09:30 - Starting with Image Ads for Testing
10:58 - Mining reviews for copy
12:08 - Taking Ads into UGC & Videos
14:01 - Difference between UGC and Customer Generated Content (CGC)
14:50 - Grab Jordan's content framework (for free)
16:52 - Leveraging Refunnel to create customer-generated content
22:31 - New sales for commerce starting with TikTok
26:20 - Using successful TikTok content in Ads
27:50 - A free plus shipping offer to get subscribers
29:30 - Subscription Offer: Get the First Order Free
31:23 - Utilize ManyChat flows to get messaging opt-ins
34:31 - Gathering information is invaluable for subscriptions

Grab Jordan's content template here: https://docs.google.com/spreadsheets/d/1WrZhVx4NaA40MUi81macJmH2yYUaA7ZmysJhzD4tO50/edit#gid=209971653

Check out Refunnel at www.refunnel.com

Connect with me and get more content at https://thesubscriptiondoc.com]]>2310brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullSelling Psychology | Why Subscriptions Are So Different and How to Win with Themhttps://www.spreaker.com/episode/selling-psychology-why-subscriptions-are-so-different-and-how-to-win-with-them--59212495

00:00 How you can do better at subscriptions
01:20 The typical e-commerce tactic: facebook ads and email
02:35 Why the typical approach doesn't work for subscriptions
04:09 An example of how CAC and LTV work together
05:30 Why subscription CAC is typically higher
07:17 How the end of subscriptions will change how you acquire subscribers
08:42 The most common reasons for churn on subscriptions
11:35 Understanding what people value will improve conversions
13:40 What too much product can really mean
16:30 Can you develop an offer that is better for you and the customer?
18:25 How subscriptions add both complexity and insight into the purchase experience

https://www.linkedin.com/in/holman-matthew
https://twitter.com/subscriptiondoc
Subscribe to my newsletter: https://thesubscriptiondoc.com

]]>https://api.spreaker.com/episode/59212495Tue, 02 Apr 2024 10:00:02 +0000Subscription DocMost ecommerce brands take the same approach for subscriptions as they do one-time purchases, but that doesn't work. In this week's dose, Matt explains how subscriptions are different and what you need to know to be successful in them. This starts...

00:00 How you can do better at subscriptions
01:20 The typical e-commerce tactic: facebook ads and email
02:35 Why the typical approach doesn't work for subscriptions
04:09 An example of how CAC and LTV work together
05:30 Why subscription CAC is typically higher
07:17 How the end of subscriptions will change how you acquire subscribers
08:42 The most common reasons for churn on subscriptions
11:35 Understanding what people value will improve conversions
13:40 What too much product can really mean
16:30 Can you develop an offer that is better for you and the customer?
18:25 How subscriptions add both complexity and insight into the purchase experience

https://www.linkedin.com/in/holman-matthew
https://twitter.com/subscriptiondoc
Subscribe to my newsletter: https://thesubscriptiondoc.com

]]>1661brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullContextual Data in Email + SMS | Jimmy Kim Shares His Insightshttps://www.spreaker.com/episode/contextual-data-in-email-sms-jimmy-kim-shares-his-insights--59103951
00:00 - Jimmy Kim, marketing message pro and founder of Sendlane
01:51 - How Jimmy started out in affiliate marketing
04:50 - The big question: hate your ESP or build your own? (Jimmy built his own.)
06:20 - The leap taking Sendlane into the big time
07:48 - Email, SMS, push notifications, Whats App... Sendlane's goal for Lifecycle Attribution 10:10 - How you can use customer sentiment to drive more revenue
11:25 - Avoid this big marketing mistake when sending emails and SMS messages
13:39 - Stop excluding subscribers from marketing campaigns
15:42 - Communicate more, because great products keep people happy
19:30 - Stop chasing open rates and pay more attention to actions
20:55 - Run this quick experiment to learn more about what customers want from you
24:30 - An example from Obvi - focus on what people really want
24:59 - With one link from SMS, how are you making the most of it?
26:30 - Stay focused on what customers value to drive up retention

Learn more about Sendlane here: https://sendlane.com
Connect with Jimmy on LinkedIn: https://www.linkedin.com/in/jkimsendlane/

Subscription Prescription https://thesubscriptiondoc.com - connect with us on social and subscribe to the newsletter.]]>https://api.spreaker.com/episode/59103951Tue, 26 Mar 2024 10:00:02 +0000Subscription DocEmail and SMS are your primary means of communicating with customers. Do you know what they're trying to tell you? In this week's dose, Matt sits down with the founder of Sendlane, Jimmy Kim, to talk all things email and sms communication. If you've...
00:00 - Jimmy Kim, marketing message pro and founder of Sendlane
01:51 - How Jimmy started out in affiliate marketing
04:50 - The big question: hate your ESP or build your own? (Jimmy built his own.)
06:20 - The leap taking Sendlane into the big time
07:48 - Email, SMS, push notifications, Whats App... Sendlane's goal for Lifecycle Attribution 10:10 - How you can use customer sentiment to drive more revenue
11:25 - Avoid this big marketing mistake when sending emails and SMS messages
13:39 - Stop excluding subscribers from marketing campaigns
15:42 - Communicate more, because great products keep people happy
19:30 - Stop chasing open rates and pay more attention to actions
20:55 - Run this quick experiment to learn more about what customers want from you
24:30 - An example from Obvi - focus on what people really want
24:59 - With one link from SMS, how are you making the most of it?
26:30 - Stay focused on what customers value to drive up retention

Learn more about Sendlane here: https://sendlane.com
Connect with Jimmy on LinkedIn: https://www.linkedin.com/in/jkimsendlane/

Subscription Prescription https://thesubscriptiondoc.com - connect with us on social and subscribe to the newsletter.]]>1983brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullThe Art & Science of Subscriptions | What to Test to Grow Subscriptions (Part 2)https://www.spreaker.com/episode/the-art-science-of-subscriptions-what-to-test-to-grow-subscriptions-part-2--59024528
00:00 – The Science of Subscriptions
01:50 – What to test as part of the buying experience
02:50 – When to test upsells during the subscription purchase experience
03:25 – Pay attention to what products are already bought together or performing well
04:18 – For starter kits, testing what you include to improve conversions
04:30 – Testing product page design elements
05:30 – Instead of steep discounts, test including another product to improve the value
06:15 – Looking at different user segments to see which ones are the most valuable
07:20 – Testing questions on post-purchase surveys to understand customers better
09:11 – Science behind email marketing for upsells and offers during subscription
11:42 – Test what you include as part of the unboxing experience
12:51 – Retention testing starts with cohort segmentation
13:40 – Looking at what products perform the best on subscriptions
15:48 – Highlight the products and bundles that perform best
17:05 – Testing cancelation flows to keep subscribers longer
18:00 – If you’re under 1,000 subscribers, keep focused on acquisition
18:12 – Once you’re over 1,000 subscribers, pay more attention to the science
19:00 – The difference between art and science when building subscriptions

Sample cohort retention report: https://share.zight.com/Wnu6xb5d

Subscribe to my newsletter: https://thesubscriptiondoc.com

Join our workshop series, the Art & Science of Subscriptions: https://subscription-prescription.circle.so/events]]>https://api.spreaker.com/episode/59024528Tue, 19 Mar 2024 10:00:02 +0000Subscription DocKnowing how to grow subscriptions comes down to science as much as art. In the second part of this two part dose, Matt explains what to test and how to test it within your program to see improvements on revenue and retention. 00:00 – The Science of...
00:00 – The Science of Subscriptions
01:50 – What to test as part of the buying experience
02:50 – When to test upsells during the subscription purchase experience
03:25 – Pay attention to what products are already bought together or performing well
04:18 – For starter kits, testing what you include to improve conversions
04:30 – Testing product page design elements
05:30 – Instead of steep discounts, test including another product to improve the value
06:15 – Looking at different user segments to see which ones are the most valuable
07:20 – Testing questions on post-purchase surveys to understand customers better
09:11 – Science behind email marketing for upsells and offers during subscription
11:42 – Test what you include as part of the unboxing experience
12:51 – Retention testing starts with cohort segmentation
13:40 – Looking at what products perform the best on subscriptions
15:48 – Highlight the products and bundles that perform best
17:05 – Testing cancelation flows to keep subscribers longer
18:00 – If you’re under 1,000 subscribers, keep focused on acquisition
18:12 – Once you’re over 1,000 subscribers, pay more attention to the science
19:00 – The difference between art and science when building subscriptions

Sample cohort retention report: https://share.zight.com/Wnu6xb5d

Subscribe to my newsletter: https://thesubscriptiondoc.com

Join our workshop series, the Art & Science of Subscriptions: https://subscription-prescription.circle.so/events]]>1339brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullThe Art & Science of Subscriptions | Focus on These Things When Building a Great Brand (Part 1)https://www.spreaker.com/episode/the-art-science-of-subscriptions-focus-on-these-things-when-building-a-great-brand-part-1--58975688
00:00 - The Art & Science of Subscriptions
01:38 - Why art is important for crafting subscription experiences
03:00 - How can we make a better offer on our subscription programs using art
03:55 - Battlox art form is positioning different box options and showing what you get each time
05:25 - The starter kit is another great art form to sell subscriptions
06:54 - Why starter kits work so well
07:25 - Dr. Squatch leverages build a box experiences as an art form to sell more
08:25 - Build a box versus starter kits - give or take away control
09:30 - Breakaway Matcha leverages a quiz to guide new customers
10:40 - The art of subscriptions will always come down to the offer
11:30 - The art of upsells
12:50 - Turn post-purchase surveys into information machines for your business (learn more about what people want!)
14:30 - Onboarding emails is a great touchpoint to improve overall experience
17:30 - Order tracking and upcoming order emails is a great opportunity to reinforce brand and value
20:00 - Initial interaction with the product is critical for long-term retention
22:00 - Why my first experience making a cup of matcha tea was so impactful
23:10 - Bumpin' Blends offer an immediate impact using their product
25:11 - What impact can you make right away when a customer opens their shipment?
6:38 - Art of managing the subscription is critical
27:50 - Battlbox gave away the chance to fire a tank as part of their subscription experience

https://www.linkedin.com/in/holman-matthew
https://twitter.com/subscriptiondoc
Subscribe to my newsletter: thesubscriptiondoc.com

Join us for the Art & Science of Subscriptions Workshop series:
https://subscription-prescription.circle.so/c/the-art-science-of-subscriptions
- 8 sessions - join us live or on demand]]>https://api.spreaker.com/episode/58975688Tue, 12 Mar 2024 10:00:02 +0000Subscription DocKnowing what to focus on when building a subscription brand can feel both confusing and overwhelming. In this week's dose, part 1 of 2, he explains the difference between the art and science that goes into a subscription offering. This includes what...
00:00 - The Art & Science of Subscriptions
01:38 - Why art is important for crafting subscription experiences
03:00 - How can we make a better offer on our subscription programs using art
03:55 - Battlox art form is positioning different box options and showing what you get each time
05:25 - The starter kit is another great art form to sell subscriptions
06:54 - Why starter kits work so well
07:25 - Dr. Squatch leverages build a box experiences as an art form to sell more
08:25 - Build a box versus starter kits - give or take away control
09:30 - Breakaway Matcha leverages a quiz to guide new customers
10:40 - The art of subscriptions will always come down to the offer
11:30 - The art of upsells
12:50 - Turn post-purchase surveys into information machines for your business (learn more about what people want!)
14:30 - Onboarding emails is a great touchpoint to improve overall experience
17:30 - Order tracking and upcoming order emails is a great opportunity to reinforce brand and value
20:00 - Initial interaction with the product is critical for long-term retention
22:00 - Why my first experience making a cup of matcha tea was so impactful
23:10 - Bumpin' Blends offer an immediate impact using their product
25:11 - What impact can you make right away when a customer opens their shipment?
6:38 - Art of managing the subscription is critical
27:50 - Battlbox gave away the chance to fire a tank as part of their subscription experience

https://www.linkedin.com/in/holman-matthew
https://twitter.com/subscriptiondoc
Subscribe to my newsletter: thesubscriptiondoc.com

Join us for the Art & Science of Subscriptions Workshop series:
https://subscription-prescription.circle.so/c/the-art-science-of-subscriptions
- 8 sessions - join us live or on demand]]>1916brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullSubscriptions Aren't a Sprint | How XEndurance Drives Higher Profitability Through Membershipshttps://www.spreaker.com/episode/subscriptions-aren-t-a-sprint-how-xendurance-drives-higher-profitability-through-memberships--5889376500:00 - What is XEndurance
00:15 - Add another 10-15% to AOV with OneClickUpsell
01:30 - How their core product - extreme endurance - came to be
02:40 - XEndurance eliminates other sales channels to focus on the website and their membership program
03:30 - Ambassador program is launched
04:00 - Everything they put into a membership program
05:40 - Matt used XEndurance to do a triathlon in 2023
07:00 - Real danger in using XEndurance product is overtraining because you feel great
08:30 - Why Matt bought the membership product
09:25 - Thor and his team constantly think of how they can improve and add more value to the membership program
10:40 - Membership offer gives them LTV x2 per customer compared to others
12:50 - Membership is giving people more value but also introducing more products to them 16:00 - How they leverage Smartrr with analytics, subscriptions and a custom membership build
18:00 - Subscriptions still convert, but the membership offer is the upsell
19:50 - Their design agency Yonder crushed it for them
20:45 - How XEndurance keeps discounts light but keeps selling
22:30 - A great offer that doesn't include a discount!
24:10 - Initial membership success prompted a full website redesign

Checkout XEndurance.com for a great supplement
Get your first upsell funnel setup in under 10 minutes: https://oneclickupsell.com
Subscription Prescription https://thesubscriptiondoc.com]]>https://api.spreaker.com/episode/58893765Tue, 05 Mar 2024 11:00:01 +0000Subscription DocThor Kellin is the CFO of XEndurance, a performance supplement used by our host Matthew Holman! In this week's dose, Thor shares the story of XEndurance's growth, the offers they use to convert subscribers and members, and how testing value offers...00:00 - What is XEndurance
00:15 - Add another 10-15% to AOV with OneClickUpsell
01:30 - How their core product - extreme endurance - came to be
02:40 - XEndurance eliminates other sales channels to focus on the website and their membership program
03:30 - Ambassador program is launched
04:00 - Everything they put into a membership program
05:40 - Matt used XEndurance to do a triathlon in 2023
07:00 - Real danger in using XEndurance product is overtraining because you feel great
08:30 - Why Matt bought the membership product
09:25 - Thor and his team constantly think of how they can improve and add more value to the membership program
10:40 - Membership offer gives them LTV x2 per customer compared to others
12:50 - Membership is giving people more value but also introducing more products to them 16:00 - How they leverage Smartrr with analytics, subscriptions and a custom membership build
18:00 - Subscriptions still convert, but the membership offer is the upsell
19:50 - Their design agency Yonder crushed it for them
20:45 - How XEndurance keeps discounts light but keeps selling
22:30 - A great offer that doesn't include a discount!
24:10 - Initial membership success prompted a full website redesign

Checkout XEndurance.com for a great supplement
Get your first upsell funnel setup in under 10 minutes: https://oneclickupsell.com
Subscription Prescription https://thesubscriptiondoc.com]]>1737brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullSmooth Product Creation | How Bumpin Blends Product Makes Subscriptions Easy for Customershttps://www.spreaker.com/episode/smooth-product-creation-how-bumpin-blends-product-makes-subscriptions-easy-for-customers--58799875
00:00 - Introduction to Bumpin' Blends and Lisa Mastela
01:50 - How Lisa's work as a dietician launched her smoothie brand
04:24 - Why functional, frozen smoothies are best
05:40 - How a dietician launches a CPG brand compared to a business pro
08:40 - Launching locally in Los Angeles
09:55 - What their first offer and customer experience looked like
11:30 - Changing the subscription to match customer experience
15:20 - The ICP for Bumpin' Blends is two types of customers
16:45 - Why they aren't a typical 'health company'
18:35 - How we speak to smoothie drinkers versus health curious customers
22:40 - How their product let's them deliver on great promises
24:30 - How they build for different customer experiences
26:00 - Why variety is so important to acquisition and retention efforts
28:02 - How word of mouth is their #1 channel
30:01 - Product has to be good!
31:55 - Using Recharge Pro and custom build a box
33:20 - Better touch points on the subscription experience
34:20 - Don't ship frozen! But also, make the best product you can (a contradiction)
35:25 - Look at data, surely customers, AND find the answers you need
36:50 - People are mindful with their subscriptions - make it a part of their life

Check out the State of Subscription Commerce 2024 Report courtesy of Recharge: rechargepayments.com/SubRx

If you want to order one of these smoothies just like me, check out: https://bumpinblends.com/

Subscription Prescription https://thesubscriptiondoc.com]]>https://api.spreaker.com/episode/58799875Tue, 27 Feb 2024 11:00:01 +0000Subscription DocWe're joined this week by Lisa Mastela, the CEO and Founder of Bumpin' Blends. As a dietician and health advocate, Bumpin was started to make smoothies more accessible, and their growth is a testament to the quality of their product. In fact, keeping...
00:00 - Introduction to Bumpin' Blends and Lisa Mastela
01:50 - How Lisa's work as a dietician launched her smoothie brand
04:24 - Why functional, frozen smoothies are best
05:40 - How a dietician launches a CPG brand compared to a business pro
08:40 - Launching locally in Los Angeles
09:55 - What their first offer and customer experience looked like
11:30 - Changing the subscription to match customer experience
15:20 - The ICP for Bumpin' Blends is two types of customers
16:45 - Why they aren't a typical 'health company'
18:35 - How we speak to smoothie drinkers versus health curious customers
22:40 - How their product let's them deliver on great promises
24:30 - How they build for different customer experiences
26:00 - Why variety is so important to acquisition and retention efforts
28:02 - How word of mouth is their #1 channel
30:01 - Product has to be good!
31:55 - Using Recharge Pro and custom build a box
33:20 - Better touch points on the subscription experience
34:20 - Don't ship frozen! But also, make the best product you can (a contradiction)
35:25 - Look at data, surely customers, AND find the answers you need
36:50 - People are mindful with their subscriptions - make it a part of their life

Check out the State of Subscription Commerce 2024 Report courtesy of Recharge: rechargepayments.com/SubRx

If you want to order one of these smoothies just like me, check out: https://bumpinblends.com/

Subscription Prescription https://thesubscriptiondoc.com]]>2370brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullMore Wine Please | How More SKUs Improved Retention for WINChttps://www.spreaker.com/episode/more-wine-please-how-more-skus-improved-retention-for-winc--58694720
00:00 - Introduction to Jai Dolwani
02:55 - His time at WINC
04:30 - Building teams fractionally
07:58 - How Jai evaluates product companies to see growth opportunities
10:10 - What was working and what wasn't working at WINC
11:14 - The three main metrics that drive LTV
12:08 - Tying actual experience into the reason why people subscribed in the first place
14:40 - The art of retention versus the science of retention
17:00 - Is the incremental lift of a free gift worth it?
18:45 - Developing an offer specific to the segment you want to motivate
20:30 - Finding ways to personalize the subscription experience for different segments
21:05 - Most businesses should only be focusing on the art of the experience

Find fractional e-commerce talent for your business: https://www.hirethestarters.com/

Connect with me on social:
https://www.linkedin.com/in/holman-matthew
https://twitter.com/subscriptiondoc

Subscription Prescription: https://thesubscriptiondoc.com]]>https://api.spreaker.com/episode/58694720Tue, 20 Feb 2024 11:00:01 +0000Subscription DocJai Dolwani is the former CMO of WINC, the #1 Wine Subscription Box, and founder of The Starters. In this dose Jai shares how he helped turnaround WINC, the data he pays attention to, and how you can hire fractional ecommerce talent through The...
00:00 - Introduction to Jai Dolwani
02:55 - His time at WINC
04:30 - Building teams fractionally
07:58 - How Jai evaluates product companies to see growth opportunities
10:10 - What was working and what wasn't working at WINC
11:14 - The three main metrics that drive LTV
12:08 - Tying actual experience into the reason why people subscribed in the first place
14:40 - The art of retention versus the science of retention
17:00 - Is the incremental lift of a free gift worth it?
18:45 - Developing an offer specific to the segment you want to motivate
20:30 - Finding ways to personalize the subscription experience for different segments
21:05 - Most businesses should only be focusing on the art of the experience

Find fractional e-commerce talent for your business: https://www.hirethestarters.com/

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Subscription Prescription: https://thesubscriptiondoc.com]]>1814brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullUsage Leads to Retention | How Understanding What Customers Do with the Product Unlocks Retentionhttps://www.spreaker.com/episode/usage-leads-to-retention-how-understanding-what-customers-do-with-the-product-unlocks-retention--58624542
00:00 - Understand product usage
01:02 - Why "Too Much Product" Happens on Subscriptions
02:20 - What iHeartDogs did when they found people had too much product
03:35 - Start explaining to people how much they should buy
04:50 - Understand what's happening when the subscriber is using it
07:00 - How WINC improved retention by adding more products
08:20 - Explaining how usage works can boost retention too
10:25 - Cancelation surveys are a starting point for understanding what people are doing
11:40 - Why does knowing what people are doing with the subscription let you fight retention 13:40 - Getting into a powerful unboxing experience
16:00 - Conclusion: What to Focus on so you can boost retention

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Subscription Prescription https://thesubscriptiondoc.com]]>https://api.spreaker.com/episode/58624542Tue, 13 Feb 2024 11:00:01 +0000Subscription DocA few key touchpoints in a subscription experience are where you can learn what customers are doing with the product. Knowing this lets you build a better experience, create immediate engagement, and increase retention. 00:00 - Understand product...
00:00 - Understand product usage
01:02 - Why "Too Much Product" Happens on Subscriptions
02:20 - What iHeartDogs did when they found people had too much product
03:35 - Start explaining to people how much they should buy
04:50 - Understand what's happening when the subscriber is using it
07:00 - How WINC improved retention by adding more products
08:20 - Explaining how usage works can boost retention too
10:25 - Cancelation surveys are a starting point for understanding what people are doing
11:40 - Why does knowing what people are doing with the subscription let you fight retention 13:40 - Getting into a powerful unboxing experience
16:00 - Conclusion: What to Focus on so you can boost retention

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Subscription Prescription https://thesubscriptiondoc.com]]>1095brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullAccidental Churn | How to Save Millions in Hidden Lost Revenue for Your Subscription Companyhttps://www.spreaker.com/episode/accidental-churn-how-to-save-millions-in-hidden-lost-revenue-for-your-subscription-company--58513821
00:00 - Accidental Churn
01:38 - Vijay's background - didn't start out thinking he'd solve failed payments
03:42 - A glimpse into how Microsoft XBox approached subscription
06:40 - What brands do when involuntary churn happens
10:30 - For subscription brands with physical goods - the recovery period is closer to 48 hours 12:30 - What is happening when a payment fails for subscription companies
15:49 - Why involuntary churn is happening from the gateway side
19:01 - The complexity involved in how cards are charged
21:45 - What can you do without a big software solution to fix involuntary churn?
28:00 - Machine learning lets you master the complexity of payments and keep improving over time
32:00 - How Butter Payments compares to Churn Buster (active recovery versus passive recovery)
34:30 - Creating positive externalities by being better at processing payments
36:25 - Failed payments in conclusion

Learn more about how to save on accidental churn: https://www.butterpayments.com/
Reach out directly to Vijay: vijay@butterpayments.com

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Subscription Prescription https://thesubscriptiondoc.com]]>https://api.spreaker.com/episode/58513821Tue, 06 Feb 2024 11:00:02 +0000Subscription DocVijay Menon ran retention at XBox Live, DropBox, and Scribd and found one big problem at all three: involuntary churn. They didn't know how much revenue they were losing - and why. In this dose, Matt interviews him to learn more about how payment...
00:00 - Accidental Churn
01:38 - Vijay's background - didn't start out thinking he'd solve failed payments
03:42 - A glimpse into how Microsoft XBox approached subscription
06:40 - What brands do when involuntary churn happens
10:30 - For subscription brands with physical goods - the recovery period is closer to 48 hours 12:30 - What is happening when a payment fails for subscription companies
15:49 - Why involuntary churn is happening from the gateway side
19:01 - The complexity involved in how cards are charged
21:45 - What can you do without a big software solution to fix involuntary churn?
28:00 - Machine learning lets you master the complexity of payments and keep improving over time
32:00 - How Butter Payments compares to Churn Buster (active recovery versus passive recovery)
34:30 - Creating positive externalities by being better at processing payments
36:25 - Failed payments in conclusion

Learn more about how to save on accidental churn: https://www.butterpayments.com/
Reach out directly to Vijay: vijay@butterpayments.com

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Subscription Prescription https://thesubscriptiondoc.com]]>2531brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullB2B Subscriptions | How Businesses Can Innovate Repeat Purchase Experienceshttps://www.spreaker.com/episode/b2b-subscriptions-how-businesses-can-innovate-repeat-purchase-experiences--58440388
01:41 - What is a business to business (B2B) subscription
03:20 - How B2B purchasing experiences are different than D2C
04:31 - Issues specific to B2B purchases, like wholesale and custom pricing
07:35 - Better terms to use for B2B subscriptions, like autoship or auto-replenishment
11:25 - Autoship is an opportunity to create a better purchase experience for your best customers
12:50 - Autoship is an opportunity for any replenishment business
13:50 - Any new purchase process will take time to implement and get people used to it

Jason Greenwood's Podcast: https://www.youtube.com/@jagnz1/featured

Subscribe to my newsletter: thesubscriptiondoc.com]]>https://api.spreaker.com/episode/58440388Tue, 30 Jan 2024 11:00:02 +0000Subscription DocIn this dose Matt dives deep into the world of B2B subscriptions. The way we purchase and manage relationships is changing rapidly, and B2B companies are innovating repeat purchases - or autoship programs - to match. 01:41 - What is a business to...
01:41 - What is a business to business (B2B) subscription
03:20 - How B2B purchasing experiences are different than D2C
04:31 - Issues specific to B2B purchases, like wholesale and custom pricing
07:35 - Better terms to use for B2B subscriptions, like autoship or auto-replenishment
11:25 - Autoship is an opportunity to create a better purchase experience for your best customers
12:50 - Autoship is an opportunity for any replenishment business
13:50 - Any new purchase process will take time to implement and get people used to it

Jason Greenwood's Podcast: https://www.youtube.com/@jagnz1/featured

Subscribe to my newsletter: thesubscriptiondoc.com]]>1001autoreplenishment,autoship,b2b,ecommerce,subscriptionsfalsefullMouth Watering Subscriptions | How Carnivore Snax is Unlocking More Revenuehttps://www.spreaker.com/episode/mouth-watering-subscriptions-how-carnivore-snax-is-unlocking-more-revenue--58369373
03:15 - How Carnivore Snax came into existence
04:00 - Building an Audience - the Right Way to Launch a Product
07:00 - How Product is the Most Important Thing
08:15 - How Subscriptions Started for Carnivore Snax
10:55 - Memberships versus Subscriptions on Carnivore Snax
13:40 - Finding Unique Things to Offer Members
14:21 - Take Something That's Hard to Source and Put it Behind a Paywall
16:00 - Cashback incentivizes people to buy more
17:26 - Some of the hard operational parts of balancing memberships vs subscriptions
20:15 - People who joined the membership had LTV 3x higher
21:30 - Identifying the most valuable customer
23:40 - Email marketing for subscription customers
29:05 - The most impactful subscription tactic: messaging

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Join the Meat Revolution at Carnivoresnax.com]]>https://api.spreaker.com/episode/58369373Tue, 23 Jan 2024 11:00:02 +0000Subscription DocJoin Matt as he interviews Mark Ritz, the CEO and Co-founder of Carnivore Snax. Mark has always loved the membership model, and his experience with email marketing makes this interview a case study in how to unlock value from your best customers....
03:15 - How Carnivore Snax came into existence
04:00 - Building an Audience - the Right Way to Launch a Product
07:00 - How Product is the Most Important Thing
08:15 - How Subscriptions Started for Carnivore Snax
10:55 - Memberships versus Subscriptions on Carnivore Snax
13:40 - Finding Unique Things to Offer Members
14:21 - Take Something That's Hard to Source and Put it Behind a Paywall
16:00 - Cashback incentivizes people to buy more
17:26 - Some of the hard operational parts of balancing memberships vs subscriptions
20:15 - People who joined the membership had LTV 3x higher
21:30 - Identifying the most valuable customer
23:40 - Email marketing for subscription customers
29:05 - The most impactful subscription tactic: messaging

Join our newsletter for more stories like this one: https://thesubscriptiondoc.com
Join the Meat Revolution at Carnivoresnax.com]]>2097brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullDefault to the Subscription Option | Why This Dangerous CRO Trick Will Boost Revenuehttps://www.spreaker.com/episode/default-to-the-subscription-option-why-this-dangerous-cro-trick-will-boost-revenue--58291318
01:10 - Why we need help getting people to subscribe
02:23 - Example of opt-in versus opt-out psychology
04:00 - Why is it compelling to default to the subscribe and save option
05:25 - Some of the downsides with defaulting to the subscribe and save option
07:15 - Revenue per visitor or amount of revenue from first-time sales may go down
08:17 - Understanding the potential revenue lift from increased conversions
10:15 - Looking for additional ways to increase revenue per subscriber
12:00 - Ways to make the default option more clear and higher converting
14:10 - Opportunity to get the best customer by only offering the subscribe and save option 15:10 - Ways to start testing the default option or not

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Email me with subscription questions: matt@thesubscriptiondoc.com]]>https://api.spreaker.com/episode/58291318Tue, 16 Jan 2024 11:00:03 +0000Subscription DocIn this dose Matt dives into the psychology of having potential subscribers opt-into or out of subscriptions. More than a CRO tactic, this method can boost revenue but carries some risks. 01:10 - Why we need help getting people to subscribe 02:23 -...
01:10 - Why we need help getting people to subscribe
02:23 - Example of opt-in versus opt-out psychology
04:00 - Why is it compelling to default to the subscribe and save option
05:25 - Some of the downsides with defaulting to the subscribe and save option
07:15 - Revenue per visitor or amount of revenue from first-time sales may go down
08:17 - Understanding the potential revenue lift from increased conversions
10:15 - Looking for additional ways to increase revenue per subscriber
12:00 - Ways to make the default option more clear and higher converting
14:10 - Opportunity to get the best customer by only offering the subscribe and save option 15:10 - Ways to start testing the default option or not

Subscribe to my newsletter for weekly tips on how to scale your subscription program: https://thesubscriptiondoc.com

Email me with subscription questions: matt@thesubscriptiondoc.com]]>1117brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullTackle Churn Step by Step | A Systematic Approach to Subscription Retentionhttps://www.spreaker.com/episode/tackle-churn-step-by-step-a-systematic-approach-to-subscription-retention--58230474
02:45 - Different mindsets on churn
07:21 - Why cancelations happen
10:09 - How acquisition and retention feed into each other
12:24 - What you can learn from different cohorts
18:33 - High first-month churn is a problem with your offer
20:50 - How to gather more information throughout the Subscription journey
31:50 - Helping people that cancel but don't realize it's happening

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Email me with any questions: matt@thesubscriptiondoc.com

Learn more about how Butter reduces accidental churn: https://www.butterpayments.com/]]>https://api.spreaker.com/episode/58230474Tue, 09 Jan 2024 11:00:03 +0000Subscription DocWant to become a retention pro? Fighting churn requires a shift in mindset. In this weekly dose, Matt walks through his approach for shoring up retention. Namely, identifying leaks you can stop, but also finding what's working and doubling down on...
02:45 - Different mindsets on churn
07:21 - Why cancelations happen
10:09 - How acquisition and retention feed into each other
12:24 - What you can learn from different cohorts
18:33 - High first-month churn is a problem with your offer
20:50 - How to gather more information throughout the Subscription journey
31:50 - Helping people that cancel but don't realize it's happening

Subscribe to my newsletter: thesubscriptiondoc.com
Subscription Prescription https://thesubscriptiondoc.com

Email me with any questions: matt@thesubscriptiondoc.com

Learn more about how Butter reduces accidental churn: https://www.butterpayments.com/]]>2245brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullMultichannel Subscription Strategy | How Ripple is Making Waveshttps://www.spreaker.com/episode/multichannel-subscription-strategy-how-ripple-is-making-waves--58167216
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Check out our YouTube channel: https://www.youtube.com/channel/UC8Vi1LhYBg8qzbkPq0U-pIw

Learn more about how Butter Payments can help you fight involuntary churn: https://www.butterpayments.com/]]>https://api.spreaker.com/episode/58167216Tue, 02 Jan 2024 11:00:03 +0000Subscription DocJoin Matt as he interviews Chelsie Arvizu from Ripple Foods on this episode. Ripple recently launched a D2C subscription offering after seeing success with their Amazon subscription program. Chelsie shares some of what has worked, and what Ripple is...
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Check out our YouTube channel: https://www.youtube.com/channel/UC8Vi1LhYBg8qzbkPq0U-pIw

Learn more about how Butter Payments can help you fight involuntary churn: https://www.butterpayments.com/]]>2500brand_loyalty,churn,consumer_psychology,consumer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullIndustry Specific Subscription Tips | Sell Supplement, Pet, CBD and Cosmetic Subscriptionshttps://www.spreaker.com/episode/industry-specific-subscription-tips-sell-supplement-pet-cbd-and-cosmetic-subscriptions--58049111

Supplements 2:58
Pet brands 11:00
Cosmetics 14:23
CBD 16:06
Autoship programs (replenishment) 21:35
Subscription Boxes 25:05

Supplements 2:58
Pet brands 11:00
Cosmetics 14:23
CBD 16:06
Autoship programs (replenishment) 21:35
Subscription Boxes 25:05

"A lot of supplements are solving problems affecting people on a daily basis. They are looking for something to solve a problem, to do something better, or drastically improve the quality of life. When selling subscriptions, we're afraid to ask someone to commit. But the idea here is that we're talking about something that can change your lifestyle. With a subscription, we have an opportunity to create a more engaged process."

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Sarah Williams for Subscription Box content + masterclass: https://www.launchyourboxwithsarah.com/]]>1863brand_loyalty,churn,consumer_psychology,customer_retention,data_driven_marketing,ecommerce,growth_hacking,matthew_holman,subscription,subscription_optimization,subscription_prescription,supplementsfalsefullGear Up with John Roman | Unveiling the Battlbox Brandhttps://www.spreaker.com/episode/gear-up-with-john-roman-unveiling-the-battlbox-brand--57920007In this episode Matt is joined by a friend that he has known for several years named John Roman, the CEO of Battlbox, a company that incorporates a monthly subscription for receiving hand-picked outdoor, survival, EDC, and cool gear from some of the most innovative companies around. John is one of those great and amazing people that is always giving and trying to help people figure out and run an awesome brand. Tune in to hear John’s take on his own strategies that he has incorporated to work best for his brand.

About John and the Battlbox brand 1:00
Initial offer and how it has changed 3:00
Benefits of doing a video drop before the product release 14:40
Fun ways to market 18:30
Retention strategies 24:20
Retention for starting out 31:45
Elements that have worked or didn’t work 43:00

“We had some amazing actual photography of a basic box, of an advanced box, with the items in it, done up for ultimate presentation, and these photos were beautiful. They really, in my opinion, better explained what you were getting, instead of just an overhead shot of what you might get. This outperformed that exponentially.” 43:28

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]]>https://api.spreaker.com/episode/57920007Tue, 12 Dec 2023 11:00:02 +0000Subscription DocIn this episode Matt is joined by a friend that he has known for several years named John Roman, the CEO of Battlbox, a company that incorporates a monthly subscription for receiving hand-picked outdoor, survival, EDC, and cool gear from some of the...In this episode Matt is joined by a friend that he has known for several years named John Roman, the CEO of Battlbox, a company that incorporates a monthly subscription for receiving hand-picked outdoor, survival, EDC, and cool gear from some of the most innovative companies around. John is one of those great and amazing people that is always giving and trying to help people figure out and run an awesome brand. Tune in to hear John’s take on his own strategies that he has incorporated to work best for his brand.

About John and the Battlbox brand 1:00
Initial offer and how it has changed 3:00
Benefits of doing a video drop before the product release 14:40
Fun ways to market 18:30
Retention strategies 24:20
Retention for starting out 31:45
Elements that have worked or didn’t work 43:00

“We had some amazing actual photography of a basic box, of an advanced box, with the items in it, done up for ultimate presentation, and these photos were beautiful. They really, in my opinion, better explained what you were getting, instead of just an overhead shot of what you might get. This outperformed that exponentially.” 43:28

https://qpilot.cloud/
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Subscribe to the newsletter: https://thesubscriptiondoc.com
Check out our new YouTube Channel: https://youtu.be/W0piuVkjZcc

]]>2932brand_loyalty,churn,consumer_psychology,customer_retention,data_driven_marketing,digital_entrepreneurship,digital_marketing,digital_marketplace,ecommerce,ecommerce_optimization,ecommerce_platform ecommerce_e,growth_hacking,matthew_holman,online_business_strategies,qpilot,subscription_boxes,subscription_models,subscription_optimization,subscription_prescriptionfalsefullFuture State of Subscriptions | A Comprehensive Look at Subscription Strategieshttps://www.spreaker.com/episode/future-state-of-subscriptions-a-comprehensive-look-at-subscription-strategies--57753319Join Matt for this dose of Subscription Prescription as he dives into the current state of subscriptions, as well as what he forsees happening in the future to the online subscription industry. He divulges what's working, what isn't, and shares some insights to some very interesting new tech and processes that are emerging in the e-comm space. He also touches on experience and how it plays a roll in the subscription success. Matt wants to show you not just some of the basic fundamentals of what’s working, but also some of the opportunities you should be taking advantage of right now to improve your overall shop experience. Remember, our goal is to gain more profit and revenue for your business and to keep your customers coming back for more!

Recurring revenue 2:40
Innovation 4:20
Opt in or opt out 7:35
Gamification 9:30
Build-a-box or build-a-bundle experience 10:20
Memberships 12:20
Subscription portals 14:55
Some examples 18:45
Interactive emails 19:40
Retention 21:00
Passive churn 26:00
About Matt’s brand 34:00

“Memberships makes it possible for say, $35 a year, or $65, or $100 a year. You’re charging somebody and giving them a ton of value in return, but that really only works with the people that are already really interested in what you’re selling and interested in your brand. Maybe they’re new, maybe they’ve been around a long time, but they’re very interested.” 13:15

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Subscription Prescription https://thesubscriptiondoc.com
Find out more about Entail AI at entail.ai]]>https://api.spreaker.com/episode/57753319Tue, 05 Dec 2023 11:00:03 +0000Subscription DocJoin Matt for this dose of Subscription Prescription as he dives into the current state of subscriptions, as well as what he forsees happening in the future to the online subscription industry. He divulges what's working, what isn't, and shares some...Join Matt for this dose of Subscription Prescription as he dives into the current state of subscriptions, as well as what he forsees happening in the future to the online subscription industry. He divulges what's working, what isn't, and shares some insights to some very interesting new tech and processes that are emerging in the e-comm space. He also touches on experience and how it plays a roll in the subscription success. Matt wants to show you not just some of the basic fundamentals of what’s working, but also some of the opportunities you should be taking advantage of right now to improve your overall shop experience. Remember, our goal is to gain more profit and revenue for your business and to keep your customers coming back for more!

Recurring revenue 2:40
Innovation 4:20
Opt in or opt out 7:35
Gamification 9:30
Build-a-box or build-a-bundle experience 10:20
Memberships 12:20
Subscription portals 14:55
Some examples 18:45
Interactive emails 19:40
Retention 21:00
Passive churn 26:00
About Matt’s brand 34:00

“Memberships makes it possible for say, $35 a year, or $65, or $100 a year. You’re charging somebody and giving them a ton of value in return, but that really only works with the people that are already really interested in what you’re selling and interested in your brand. Maybe they’re new, maybe they’ve been around a long time, but they’re very interested.” 13:15

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Subscription Prescription https://thesubscriptiondoc.com
Find out more about Entail AI at entail.ai]]>2259brand_loyalty,churn,consumer_psychology,customer_retention,data_driven_marketing,digital_entrepreneurship,digital_marketing,digital_marketplace,ecommerce,ecommerce_optimization,ecommerce_platform ecommerce_e,growth_hacking,matthew_holman,online_business_strategies,qpilot,subscription_boxes,subscription_models,subscription_optimization,subscription_prescriptionfalsefullWhat to Do Now That BFCM Is Over | Post-Black Friday Reflectionshttps://www.spreaker.com/episode/what-to-do-now-that-bfcm-is-over-post-black-friday-reflections--57756379Consider this episode of Subscription Prescription as your Black Friday/Cyber Monday (BFCM) survivor's support group. BFCM is the biggest sales event of the year for almost every brand and subscriptions are no exception to this rule. This presents one of the most unique opportunities to sell large scale and to acquire new customers. But once all the dust settles, what do you do next from a subscription perspective? Start with focusing on retention by boosting the customer's experience to keep them around longer. Sit with Matt in this episode and take a step back, thinking through the big picture as you dive into the nitty gritty subscription tools and tactics.

How to keep the new customers 3:00
Build expectation and excitement around your offer 5:45
Order notifications and reminding people why they ordered in the first place 10:15
Upsells 13:40
Tools to use 20:00

How to keep the new customers 3:00
Build expectation and excitement around your offer 5:45
Order notifications and reminding people why they ordered in the first place 10:15
Upsells 13:40
Tools to use 20:00

“One thing that iHeart Dogs does in all of their order notifications is to let you know that hey, this order you’ve bought is gonna be feeding this many pets, thank you again for subscribing and caring so much for these types of animals, and by the way your order is on the way, or is gonna come up soon. They’re reminding people of the reason they bought in the first place.” 11:30

butterpayments.com

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Subscription Prescription https://thesubscriptiondoc.com
Find out more about Entail AI at entail.ai]]>1438brand_loyalty,churn,consumer_psychology,customer_retention,data_driven_marketing,digital_entrepreneurship,digital_marketing,digital_marketplace,ecommerce,ecommerce_optimization,ecommerce_platform ecommerce_e,growth_hacking,matthew_holman,online_business_strategies,qpilot,subscription_boxes,subscription_models,subscription_optimization,subscription_prescriptionfalsefullSubscriptions Versus Memberships | Helping Your Business Better Performhttps://www.spreaker.com/episode/subscriptions-versus-memberships-helping-your-business-better-perform--57731475On this week's episode of Subscription Prescription, subscriptions and memberships duke it out to see which is the better option in the e-comm game. A question Matt sees often on Twitter and in consulting various brands is where should my focus be? He dives into this question and lays the ground rules for prioritization. Something a lot of companies struggle with is figuring out a unique brand identity that sets them apart when making an offering related to memberships and subscriptions. When trying to balance between the two options, Matt suggests testing the waters and paying close attention to consumer habits.

Subscriptions vs memberships 1:30
Figuring out what to focus on, make a great offer 5:25
Look into memberships 10:15
How do these play together? 13:50

“When I talk about subscriptions, I’m talking about Ecommerce physical good subscriptions. That means something that is getting shipped to you on a weekly, monthly, every fifth Thursday type of business…The idea is there’s a physical good involved that’s getting delivered to you…Memberships are a little bit different. Memberships is more about access. It means that you’re paying for access to something.” 1:28

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Find out more about Entail AI at entail.ai]]>https://api.spreaker.com/episode/57731475Tue, 21 Nov 2023 11:00:03 +0000Subscription DocOn this week's episode of Subscription Prescription, subscriptions and memberships duke it out to see which is the better option in the e-comm game. A question Matt sees often on Twitter and in consulting various brands is where should my focus be? He...On this week's episode of Subscription Prescription, subscriptions and memberships duke it out to see which is the better option in the e-comm game. A question Matt sees often on Twitter and in consulting various brands is where should my focus be? He dives into this question and lays the ground rules for prioritization. Something a lot of companies struggle with is figuring out a unique brand identity that sets them apart when making an offering related to memberships and subscriptions. When trying to balance between the two options, Matt suggests testing the waters and paying close attention to consumer habits.

Subscriptions vs memberships 1:30
Figuring out what to focus on, make a great offer 5:25
Look into memberships 10:15
How do these play together? 13:50

“When I talk about subscriptions, I’m talking about Ecommerce physical good subscriptions. That means something that is getting shipped to you on a weekly, monthly, every fifth Thursday type of business…The idea is there’s a physical good involved that’s getting delivered to you…Memberships are a little bit different. Memberships is more about access. It means that you’re paying for access to something.” 1:28

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Find out more about Entail AI at entail.ai]]>1155brand_loyalty,churn,consumer_psychology,customer_retention,data_driven_marketing,digital_entrepreneurship,digital_marketing,digital_marketplace,ecommerce,ecommerce_entrepreneurship,ecommerce_optimization,ecommerce_platform,growth_hacking,matthew_holman,online_business_strategies,qpilot,subscription_boxes,subscription_models,subscription_optimization,subscription_prescriptionfalsefullIdeal Customer Journey for Subscriptions | The Subscription Journey Unveiledhttps://www.spreaker.com/episode/ideal-customer-journey-for-subscriptions-the-subscription-journey-unveiled--57383453Join Matt on a journey through the entire subscription journey starting at day one: the moment you acquire a customer. One of the best ways to deliver more value is to consider the subscription experience from the customer's point of view and to curate the journey to best suit their needs. Matt draws on Eli Weiss' newsletter as the inspiration for this episode because as the director of customer experience and retention at Jones Road Beauty, he understands the customer journey like no one else. Matt shares tried and true tactics to get potential customers to sign up for your subscription and he emphasizes the importance of optimizing that experience. Tune in to learn more powerful tips for making the most of your subscription business!

Acquisition or retention? 1:00
Building ads and showing the benefits 2:50
Overcoming objections on subscriptions 10:40
Why did they subscribe? 11:10
Developing engagement 14:20
How else are you marketing to them? 17:25
Cancellations 19:40

“We’re going to transform your skin overnight with this cream, but it actually takes like six weeks to see noticeable differences, you should be clear about that as part of the onboarding experience. This is typically how long it takes somebody to see changes. Here's some before and after pictures of some of our other customers. But the idea is you want to be upfront and communicating to people, especially around the common reasons why people are canceling in the first place.” 22:20

Visit Salvit Advisors at https://salvit.com

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Find out more about Entail AI at entail.ai]]>https://api.spreaker.com/episode/57383453Tue, 14 Nov 2023 11:00:03 +0000Subscription DocJoin Matt on a journey through the entire subscription journey starting at day one: the moment you acquire a customer. One of the best ways to deliver more value is to consider the subscription experience from the customer's point of view and to...Join Matt on a journey through the entire subscription journey starting at day one: the moment you acquire a customer. One of the best ways to deliver more value is to consider the subscription experience from the customer's point of view and to curate the journey to best suit their needs. Matt draws on Eli Weiss' newsletter as the inspiration for this episode because as the director of customer experience and retention at Jones Road Beauty, he understands the customer journey like no one else. Matt shares tried and true tactics to get potential customers to sign up for your subscription and he emphasizes the importance of optimizing that experience. Tune in to learn more powerful tips for making the most of your subscription business!

Acquisition or retention? 1:00
Building ads and showing the benefits 2:50
Overcoming objections on subscriptions 10:40
Why did they subscribe? 11:10
Developing engagement 14:20
How else are you marketing to them? 17:25
Cancellations 19:40

“We’re going to transform your skin overnight with this cream, but it actually takes like six weeks to see noticeable differences, you should be clear about that as part of the onboarding experience. This is typically how long it takes somebody to see changes. Here's some before and after pictures of some of our other customers. But the idea is you want to be upfront and communicating to people, especially around the common reasons why people are canceling in the first place.” 22:20

Visit Salvit Advisors at https://salvit.com

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Subscription Prescription https://thesubscriptiondoc.com
Find out more about Entail AI at entail.ai]]>1482brand_loyalty,churn,consumer_psychology,customer_retention,data_driven_marketing,digital_entrepreneurship,digital_marketing,digital_marketplace,ecommerce,ecommerce_optimization,ecommerce_platform ecommerce_e,growth_hacking,matthew_holman,online_business_strategies,qpilot,subscription_boxes,subscription_models,subscription_optimization,subscription_prescriptionfalsefullMastering Ecommerce Growth | Insights from Trevor Crump of Bestie Mediahttps://www.spreaker.com/episode/mastering-ecommerce-growth-insights-from-trevor-crump-of-bestie-media--57535565In this week’s dose of Subscription Prescription, Matt is joined by his friend Trevor Crump, an e-commerce expert who is one of the founders of Bestie Media. They discuss some amazing things that are important to subscription brands everywhere, such as data, growth, and how knowing your customers on a better level can increase your sales. Companies often make assumptions about their customers and why they’re buying certain items, which can be incorrect and detrimental to sales. They share the necessary measures companies should use to fix this problem like sending out surveys and gathering information that can help to better understand their customer base. Tune in to learn more!

Trevor’s background in Ecommerce 1:00
Post purchase survey 5:55
What to do with AI and data 16:00
Understanding your customers 22:00
More effective ways to know your customer 27:40
Cyber Monday tips 34:40

“There’s a really big fallacy in the marketing space that your product is for everyone. Everybody’s product theoretically can be for everyone, but quoting a line from another book, Seth Godin’s book called ‘This Is Marketing’ and the only line from that entire book that was worth reading was ‘When you speak to everybody, you speak to nobody.’” 30:02

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]]>https://api.spreaker.com/episode/57535565Tue, 07 Nov 2023 11:00:03 +0000Subscription DocIn this week’s dose of Subscription Prescription, Matt is joined by his friend Trevor Crump, an e-commerce expert who is one of the founders of Bestie Media. They discuss some amazing things that are important to subscription brands everywhere, such...In this week’s dose of Subscription Prescription, Matt is joined by his friend Trevor Crump, an e-commerce expert who is one of the founders of Bestie Media. They discuss some amazing things that are important to subscription brands everywhere, such as data, growth, and how knowing your customers on a better level can increase your sales. Companies often make assumptions about their customers and why they’re buying certain items, which can be incorrect and detrimental to sales. They share the necessary measures companies should use to fix this problem like sending out surveys and gathering information that can help to better understand their customer base. Tune in to learn more!

Trevor’s background in Ecommerce 1:00
Post purchase survey 5:55
What to do with AI and data 16:00
Understanding your customers 22:00
More effective ways to know your customer 27:40
Cyber Monday tips 34:40

“There’s a really big fallacy in the marketing space that your product is for everyone. Everybody’s product theoretically can be for everyone, but quoting a line from another book, Seth Godin’s book called ‘This Is Marketing’ and the only line from that entire book that was worth reading was ‘When you speak to everybody, you speak to nobody.’” 30:02

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]]>2451brand_loyalty,churn,consumer_psychology,customer_retention,data_driven_marketing,digital_entrepreneurship,digital_marketing,digital_marketplace,ecommerce,ecommerce_optimization,ecommerce_platform ecommerce_e,growth_hacking,matthew_holman,online_business_strategies,qpilot,subscription_boxes,subscription_models,subscription_optimization,subscription_prescriptionfalsefullBlack Friday and Cyber Monday | Adjusting Strategies for the Holiday Seasonhttps://www.spreaker.com/episode/black-friday-and-cyber-monday-adjusting-strategies-for-the-holiday-season--57443976In this episode Matt talks about Black Friday, Cyber Monday, and what you should be doing specifically for subscription brands during these wild times of the year. Matt discusses the different approaches you need to have during this time with your customers because you can expect a lot more noise and competition from other brands. On top of that, the customers you acquire will be much different than they are during other times of the year because they might be buying a gift for someone else rather than themselves like customers typically do in other seasons. It's about showing up at the top of the inbox, doing more to grab your customer's attention, and thinking through what you can afford to offer and scale. Tune in to learn more!

Noise and thinking through your communication strategy 2:15
Your customers now are significantly different 4:00
Tailoring offers for current and new subscribers 9:00
Engagement 13:40

“I think it's a great idea to always think through ways that you can shower love on those existing subscribers, because for potential people that are in the consideration stage of your subscription, those people are going to notice that that's happening. You can do a direct job of marketing to them, showing them what existing subscribers are getting this time of year and what's available for them, and that you're unlocking that for new subscribers that sign up this weekend, that's kind of the goal here is creating an incredibly engaging and rewarding subscription experience, and then finding ways to market that to other people.” 15:20

Salvit Advisors https://salvit.com

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Find out more about Entail AI at entail.ai]]>https://api.spreaker.com/episode/57443976Tue, 31 Oct 2023 10:00:03 +0000Subscription DocIn this episode Matt talks about Black Friday, Cyber Monday, and what you should be doing specifically for subscription brands during these wild times of the year. Matt discusses the different approaches you need to have during this time with your...In this episode Matt talks about Black Friday, Cyber Monday, and what you should be doing specifically for subscription brands during these wild times of the year. Matt discusses the different approaches you need to have during this time with your customers because you can expect a lot more noise and competition from other brands. On top of that, the customers you acquire will be much different than they are during other times of the year because they might be buying a gift for someone else rather than themselves like customers typically do in other seasons. It's about showing up at the top of the inbox, doing more to grab your customer's attention, and thinking through what you can afford to offer and scale. Tune in to learn more!

Noise and thinking through your communication strategy 2:15
Your customers now are significantly different 4:00
Tailoring offers for current and new subscribers 9:00
Engagement 13:40

“I think it's a great idea to always think through ways that you can shower love on those existing subscribers, because for potential people that are in the consideration stage of your subscription, those people are going to notice that that's happening. You can do a direct job of marketing to them, showing them what existing subscribers are getting this time of year and what's available for them, and that you're unlocking that for new subscribers that sign up this weekend, that's kind of the goal here is creating an incredibly engaging and rewarding subscription experience, and then finding ways to market that to other people.” 15:20

Salvit Advisors https://salvit.com

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Find out more about Entail AI at entail.ai]]>1075brand_loyalty,churn,consumer_psychology,customer_retention,data_driven_marketing,digital_entrepreneurship,digital_marketing,digital_marketplace,ecommerce,ecommerce_optimization,ecommerce_platform ecommerce_e,growth_hacking,matthew_holman,online_business_strategies,qpilot,subscription_boxes,subscription_models,subscription_optimization,subscription_prescriptionfalsefullMilk Bar Subscriptions | The Ideal Dream Scenario for Every Subscription Brandhttps://www.spreaker.com/episode/milk-bar-subscriptions-the-ideal-dream-scenario-for-every-subscription-brand--57358021On this week’s episode Matt dives into the ideal dream scenario for every subscription brand, which is not having the discount. He does this by explaining and giving a rundown of an amazing subscription offering example from Milk Bar. If you’re not familiar with Milk Bar, they reimagine your favorite cakes or cookies and have them shipped right to your door for any occasion. Matt talks about getting raving fans and utilizing word of mouth marketing to build momentum for your brand. When crafting your subscription offering, you should be asking what makes your brand special and why should customers come to you instead of other sellers?

Elements that go into a powerful subscription 1:10
What makes up Milk Bar’s First Bite Delivered Club 2:50
Constant feedback 6:50
Experience that is unparalleled 7:15
Something that people are paying for 8:00
Ways to approach this with your brand 8:30

Elements that go into a powerful subscription 1:10
What makes up Milk Bar’s First Bite Delivered Club 2:50
Constant feedback 6:50
Experience that is unparalleled 7:15
Something that people are paying for 8:00
Ways to approach this with your brand 8:30

“ one of the amazing, mind blowing things that they offered is they started recording content where the head chef and the founder of Milk Bar basically just sit there on camera, they called it “Between Two Mixers” maybe as a nod toward “Between Two Ferns” with Zach Galifianakis, but the idea they’re gonna then talk through the story that then led to the development of this product, talking about the flavors, the different things they tried, and that “Aha!” moment when they felt like they had something really, really special.” 5:19

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Find out more about Entail AI at entail.ai]]>858brand_loyalty,churn,consumer_psychology,customer_retention,data_driven_marketing,digital_entrepreneurship,digital_marketing,digital_marketplace,ecommerce,ecommerce_optimization,ecommerce_platform ecommerce_e,growth_hacking,matthew_holman,online_business_strategies,qpilot,subscription_boxes,subscription_models,subscription_optimization,subscription_prescriptionfalsefullMemberships | Uncovering Your Best and Most Valuable Customershttps://www.spreaker.com/episode/memberships-uncovering-your-best-and-most-valuable-customers--57181777
An example using gluten free cupcakes 1:45
2 different types of subscribers you will see 2:30
Memberships 4:30
What makes memberships tricky 7:25
Splitting out your options 11:00
Membership vs loyalty programs 15:10

“I am not a VIP seeker with Dollar Shave Club. I’ve never bought anything from them other than the razors and razor replacements, but there are plenty of people in that business that are looking for a more exclusive or premium experience. So when we’re talking about offers, we want to think about ways that we can let customers self select that they’re interested in a greater experience, and that’s one of the ways that memberships can be really powerful.” 14:27

For more on how to keep customers around longer, please visit https://upzelo.com

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]]>https://api.spreaker.com/episode/57181777Tue, 17 Oct 2023 10:00:02 +0000Subscription DocThe whole point of offering a subscription is that you’re trying to get people who love your products or services to subscribe and to stay loyal to your brand. This is important because the goal is to attract customers who have a higher lifetime value...
An example using gluten free cupcakes 1:45
2 different types of subscribers you will see 2:30
Memberships 4:30
What makes memberships tricky 7:25
Splitting out your options 11:00
Membership vs loyalty programs 15:10

“I am not a VIP seeker with Dollar Shave Club. I’ve never bought anything from them other than the razors and razor replacements, but there are plenty of people in that business that are looking for a more exclusive or premium experience. So when we’re talking about offers, we want to think about ways that we can let customers self select that they’re interested in a greater experience, and that’s one of the ways that memberships can be really powerful.” 14:27

For more on how to keep customers around longer, please visit https://upzelo.com

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]]>1167brand_loyalty,churn,consumer_psychology,customer_retention,data_driven_marketing,digital_entrepreneurship,digital_marketing,digital_marketplace,ecommerce,ecommerce_optimization,ecommerce_platform ecommerce_e,growth_hacking,matthew_holman,online_business_strategies,qpilot,subscription_boxes,subscription_models,subscription_optimization,subscription_prescriptionfalsefullUnlocking Customer Retention | Insights from SubSummit Founder Paul Chambershttps://www.spreaker.com/episode/unlocking-customer-retention-insights-from-subsummit-founder-paul-chambers--57121678Today Matt is joined by Paul Chambers, who is one of the founders of SubSummit and is an all around subscription guru. SubSummit is the largest direct-to-consumer subscription conference in the world and is a gathering of everybody and anybody who is in subscription membership or recurring revenue. They discuss how you can retain customers right after acquiring them and how to take a customer that doesn’t want more engagement and start asking the right questions to raise their interest in other products. Paul shares tips for getting people engaged and excited about subscriptions, particularly at these fun events each year. They talk about appealing to the masses and how important it is to actually ask your customers what they want and how they use your products or services.

About SubSummit 1:45
Ways they create engagement at the summit 3:35
Retention starts on day 1 of acquisition 8:45
Ways brands engage at the beginning 10:25
Customers that want more engagement vs ones that don’t 11:20
Autoship subscription 16:00
Combating churn 23:10
Brands that are innovating their subscriptions 26:10
Getting the right feedback 33:10
Creating engagement 35:10
Get your tickets to the event 40:55

“If you have anything special related to your brand like where it came from, where it’s coming from, a founder, anything like that, you’re gonna have people that are interested in that like Milk Bars basically having the founder and the chief baker basically talk through what they were thinking when they made it.” 34:03

subsummit.com
subsummit.com/hosted-meetings-program/

For more on how to keep customers around longer, please visit https://upzelo.com

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Find out more about Entail AI at entail.ai]]>https://api.spreaker.com/episode/57121678Tue, 10 Oct 2023 10:00:03 +0000Subscription DocToday Matt is joined by Paul Chambers, who is one of the founders of SubSummit and is an all around subscription guru. SubSummit is the largest direct-to-consumer subscription conference in the world and is a gathering of everybody and anybody who is...Today Matt is joined by Paul Chambers, who is one of the founders of SubSummit and is an all around subscription guru. SubSummit is the largest direct-to-consumer subscription conference in the world and is a gathering of everybody and anybody who is in subscription membership or recurring revenue. They discuss how you can retain customers right after acquiring them and how to take a customer that doesn’t want more engagement and start asking the right questions to raise their interest in other products. Paul shares tips for getting people engaged and excited about subscriptions, particularly at these fun events each year. They talk about appealing to the masses and how important it is to actually ask your customers what they want and how they use your products or services.

About SubSummit 1:45
Ways they create engagement at the summit 3:35
Retention starts on day 1 of acquisition 8:45
Ways brands engage at the beginning 10:25
Customers that want more engagement vs ones that don’t 11:20
Autoship subscription 16:00
Combating churn 23:10
Brands that are innovating their subscriptions 26:10
Getting the right feedback 33:10
Creating engagement 35:10
Get your tickets to the event 40:55

“If you have anything special related to your brand like where it came from, where it’s coming from, a founder, anything like that, you’re gonna have people that are interested in that like Milk Bars basically having the founder and the chief baker basically talk through what they were thinking when they made it.” 34:03

subsummit.com
subsummit.com/hosted-meetings-program/

For more on how to keep customers around longer, please visit https://upzelo.com

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Find out more about Entail AI at entail.ai]]>2549brand_loyalty,churn,consumer_psychology,customer_retention,data_driven_marketing,digital_entrepreneurship,digital_marketing,digital_marketplace,ecommerce,ecommerce_optimization,ecommerce_platform ecommerce_e,growth_hacking,matthew_holman,online_business_strategies,qpilot,subscription_boxes,subscription_models,subscription_optimization,subscription_prescriptionfalsefullOnline Dating | Swipe Right on Engagementhttps://www.spreaker.com/episode/online-dating-swipe-right-on-engagement--57030445This week on the Subscription Prescription Podcast, Matt has a little bit of fun as he digs into the vital subscription tips that you can learn from dating apps. You read that right; dating apps for subscription tips! For those of you who have used dating apps before, you probably feel like it's a horrible experience and are wondering what you could possibly learn from an app like Tinder. However, in the last 7 years, dating app usage has gone from 29 million users to about 53 million users. So even though online dating itself might suck in general, the dating apps have got a lot figured out and Matt uncovers some of the really important lessons you can learn from a dating app subscription.

Looking at why people use dating apps in the first place 2:00
Why do people keep coming back to something they “hate”? 5:00
Becoming more engaging 6:00
Dating app upsells 8:05
Cancellations and just taking a break 11:00
Why people value dating so much 14:45

“A couple of really important places to keep focusing lower cancellations to combat churn right of front is making sure that it’s really easy for your customers to pause, edit, or cancel their subscriptions. You want somebody to be able to log in to your site, go to their account page, see their subscription, and be able to make changes easily. Otherwise you’re at the risk of losing them because they can’t get what they want.” 12:23

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Find out more about Entail AI at entail.ai]]>https://api.spreaker.com/episode/57030445Tue, 03 Oct 2023 10:00:03 +0000Subscription DocThis week on the Subscription Prescription Podcast, Matt has a little bit of fun as he digs into the vital subscription tips that you can learn from dating apps. You read that right; dating apps for subscription tips! For those of you who have used...This week on the Subscription Prescription Podcast, Matt has a little bit of fun as he digs into the vital subscription tips that you can learn from dating apps. You read that right; dating apps for subscription tips! For those of you who have used dating apps before, you probably feel like it's a horrible experience and are wondering what you could possibly learn from an app like Tinder. However, in the last 7 years, dating app usage has gone from 29 million users to about 53 million users. So even though online dating itself might suck in general, the dating apps have got a lot figured out and Matt uncovers some of the really important lessons you can learn from a dating app subscription.

Looking at why people use dating apps in the first place 2:00
Why do people keep coming back to something they “hate”? 5:00
Becoming more engaging 6:00
Dating app upsells 8:05
Cancellations and just taking a break 11:00
Why people value dating so much 14:45

“A couple of really important places to keep focusing lower cancellations to combat churn right of front is making sure that it’s really easy for your customers to pause, edit, or cancel their subscriptions. You want somebody to be able to log in to your site, go to their account page, see their subscription, and be able to make changes easily. Otherwise you’re at the risk of losing them because they can’t get what they want.” 12:23

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Find out more about Entail AI at entail.ai]]>1048brand_loyalty,churn,consumer_psychology,customer_retention,data_driven_marketing,digital_entrepreneurship,digital_marketing,digital_marketplace,ecommerce,ecommerce_optimization,ecommerce_platform ecommerce_e,growth_hacking,matthew_holman,online_business_strategies,qpilot,subscription_boxes,subscription_models,subscription_optimization,subscription_prescriptionfalsefullThe Power of Irresistible Offers | Innovative Offers in E-Commercehttps://www.spreaker.com/episode/the-power-of-irresistible-offers-innovative-offers-in-e-commerce--56872627On this episode of Subscription Prescription, Matt revisits a commonly talked about theme in the subscription sphere: focusing on offers. The reason he focuses on this is because an irresistible offer is the most important thing you can do to gain new subscribers and keep your existing subscribers loyal over time. Follow along as Matt dives into a bunch of different tried and true offers that work for certain brands that are worth testing in your own storefront. He talks about bundling offers and BOGO offers which are popular for attracting customers, and much more. The idea behind this episode is to give you a one-way brainstorming session on things you should test on your own store, including some options that might be a little out there, but are actually pretty powerful. Tune in to learn more!

The acquisition side of things 1:55
Free shipping 3:10
Interesting offers I’ve seen brands testing 5:05
Focus on a great unboxing experience 9:35
Use free samples and gifts 10:25
Loyalty points 15:30
Understanding why customers are coming to you in the first place 18:30

The acquisition side of things 1:55
Free shipping 3:10
Interesting offers I’ve seen brands testing 5:05
Focus on a great unboxing experience 9:35
Use free samples and gifts 10:25
Loyalty points 15:30
Understanding why customers are coming to you in the first place 18:30

“The answer for Gentleman’s Box was not to slash prices and to just put less products in the box. They actually decided to try something different. They went to a quarterly box and they ended up charging more for a quarterly box than you would for a month, right? The idea here is that they wanted to test still giving a decent amount of products, but less frequently and at a higher price point that they could actually acquire a higher quality or better customer that would appreciate what they were doing, and they were successful in that.” 17:08

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Find out more about Entail AI at entail.ai]]>1306brand_loyalty,churn,consumer_psychology,customer_retention,data_driven_marketing,digital_entrepreneurship,digital_marketing,digital_marketplace,ecommerce,ecommerce_optimization,ecommerce_platform ecommerce_e,growth_hacking,matthew_holman,online_business_strategies,qpilot,subscription_boxes,subscription_models,subscription_optimization,subscription_prescriptionfalsefullHow to Optimize Product Page Design | Selling Subscriptions from the Starthttps://www.spreaker.com/episode/how-to-optimize-product-page-design-selling-subscriptions-from-the-start--56847297
Difference between subscription page and one time sale page 1:45
Subscription examples 4:10
Great photographs and text 5:45 Sales copy 7:30
Social proof and your offer 9:05 Too high of a discount 10:05
Price vs discounts 13:25
Testing 16:25

“Another element of great product page design is social proof. A lot of brands use reviews, you might be using a review app on your product page to be able to show what customers think about the product. You might even use real life pictures of people using the product, talking about the product so that you’re speaking to your target audience using your own customers to make that happen.” 9:05

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Find out more about Entail AI at entail.ai]]>https://api.spreaker.com/episode/56847297Tue, 19 Sep 2023 10:00:03 +0000Subscription DocOn this episode of Subscription Prescription, Matt shares tips for optimizing product page design so that you can excell at selling subscriptions. He answers the commonly asked question: what's the difference between a web page that’s designed for a...
Difference between subscription page and one time sale page 1:45
Subscription examples 4:10
Great photographs and text 5:45 Sales copy 7:30
Social proof and your offer 9:05 Too high of a discount 10:05
Price vs discounts 13:25
Testing 16:25

“Another element of great product page design is social proof. A lot of brands use reviews, you might be using a review app on your product page to be able to show what customers think about the product. You might even use real life pictures of people using the product, talking about the product so that you’re speaking to your target audience using your own customers to make that happen.” 9:05

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Subscribe to my newsletter: thesubscriptjondoc.com
Subscription Prescription https://thesubscriptiondoc.com
Find out more about Entail AI at entail.ai]]>1601brand_loyalty,churn,consumer_psychology,customer_retention,data_driven_marketing,digital_entrepreneurship,digital_marketing,digital_marketplace,ecommerce,ecommerce_entrepreneurship,ecommerce_optimization,ecommerce_platform,growth_hacking,matthew_holman,online_business_strategies,qpilot,subscription_boxes,subscription_models,subscription_optimization,subscription_prescriptionfalsefullThe Art of Subscriber Onboarding and Retention | Author Robbie Kellman Baxter's Proven Tacticshttps://www.spreaker.com/episode/the-art-of-subscriber-onboarding-and-retention-author-robbie-kellman-baxter-s-proven-tactics--56768804
Robbie’s background 0:35
Differences and similarities between physical and digital subscriptions 4:10
Membership offers vs subscribe and save offers 7:00
Figuring out what works with qualitative and quantitative tests 10:00
Hearing from the founder themself 14:15
Balancing between acquisition and retention 16:45
Why you have plateaued 26:30
Finding the best types of subscribers and the forever transaction 29:20
Finding your best customer 35:15
“Qualitative is to refine your understanding or clarify what the hypothesis is, and then quantitative is to see, does this hold with a lot of people? Is it just this one random person I talked to, or is this actually how most people think?” 13:21

robbiekellmanbaxter.com www.linkedin.com/in/robbiekellmanbaxter
@robbiekellmanbaxter
Host of Subscription Stories Podcast

Her podcast: https://podcasts.apple.com/us/podcast/subscription-stories-true-tales-from-the-trenches/id1524355619

Her linkedIN: https://www.linkedin.com/in/robbiekellmanbaxter/

Her books:
https://www.amazon.com/Forever-Transaction-Subscription-Compelling-Customers/dp/1260458709/ref=sr_1_1?crid=WUXZC0TWV8NA&keywords=robbie+kellman+baxter&qid=1692292452&sprefix=robbie+kellman%2Caps%2C229&sr=8-1

https://www.amazon.com/Membership-Economy-Forever-Transaction-Recurring/dp/0071839321/ref=sr_1_2?crid=WUXZC0TWV8NA&keywords=robbie+kellman+baxter&qid=1692292875&sprefix=robbie+kellman%2Caps%2C229&sr=8-2]]>https://api.spreaker.com/episode/56768804Tue, 12 Sep 2023 10:00:03 +0000Subscription DocOn this episode of Subscription Prescription, Matt meets with an absolute legend in the subscription space: Robbie Kellman Baxter. She's an accomplished author and is widely praised for her successful approach to e-comm strategy, helping people build...
Robbie’s background 0:35
Differences and similarities between physical and digital subscriptions 4:10
Membership offers vs subscribe and save offers 7:00
Figuring out what works with qualitative and quantitative tests 10:00
Hearing from the founder themself 14:15
Balancing between acquisition and retention 16:45
Why you have plateaued 26:30
Finding the best types of subscribers and the forever transaction 29:20
Finding your best customer 35:15
“Qualitative is to refine your understanding or clarify what the hypothesis is, and then quantitative is to see, does this hold with a lot of people? Is it just this one random person I talked to, or is this actually how most people think?” 13:21

robbiekellmanbaxter.com www.linkedin.com/in/robbiekellmanbaxter
@robbiekellmanbaxter
Host of Subscription Stories Podcast

Her podcast: https://podcasts.apple.com/us/podcast/subscription-stories-true-tales-from-the-trenches/id1524355619

Her linkedIN: https://www.linkedin.com/in/robbiekellmanbaxter/

Her books:
https://www.amazon.com/Forever-Transaction-Subscription-Compelling-Customers/dp/1260458709/ref=sr_1_1?crid=WUXZC0TWV8NA&keywords=robbie+kellman+baxter&qid=1692292452&sprefix=robbie+kellman%2Caps%2C229&sr=8-1

https://www.amazon.com/Membership-Economy-Forever-Transaction-Recurring/dp/0071839321/ref=sr_1_2?crid=WUXZC0TWV8NA&keywords=robbie+kellman+baxter&qid=1692292875&sprefix=robbie+kellman%2Caps%2C229&sr=8-2]]>2472brand_loyalty,churn,consumer_psychology,customer_retention,data_driven_marketing,digital_entrepreneurship,digital_marketing,digital_marketplace,ecommerce,ecommerce_entrepreneurship,ecommerce_optimization,ecommerce_platform,growth_hacking,matthew_holman,online_business_strategies,qpilot,subscription_boxes,subscription_models,subscription_optimization,subscription_prescriptionfalsefullHow to Attract and Retain Subscribers | Test These Unique Bundles and Offers On Your Subscription Programhttps://www.spreaker.com/episode/how-to-attract-and-retain-subscribers-test-these-unique-bundles-and-offers-on-your-subscription-program--56662407Every subscription starts with a conversion and ends with a cancellation - it’s inevitable that you will attract new people and others will leave. We want to think about offers that can affect either side of this equation, which means offers that will attract more subscribers and offers that will retain your subscribers for as long as possible. This can be anything from special perks customers receive when they subscribe to you like free shipping. It can also mean sending gifts to your customers with their purchase, which may get them interested in other products or services from your lineup (think of sending a free vitamin pack to someone who orders protein powder). If you're looking to reduce churn and need realistic tips for keeping your subscribers long-term, look no further!

Boost your initial conversion 1:40
Memberships and bundles 2:50
BOGO offers 5:40
Discounts 6:05
Optimizing for the subscription offer initially 8:00
Improving your retention 9:05
Free gifts 10:25
Opting in to 50% off 11:25

“The next thing I think you should consider testing are BOGO offers, so this is like a buy one get one free. You can use this as an idea to introduce people to a new product, or just do it as a special that say, the initial that somebody has you’re gonna get a free ‘this’ on your order in addition, or trying to upsell into existing subscribers with the BOGO offer. It’s really powerful, it’s something you should consider testing.” 5:42

For more on how to keep customers around longer, please visit https://upzelo.com

https://qpilot.cloud/
https://www.linkedin.com/in/holman-matthew/
https://twitter.com/subscriptiondoc
Subscribe to my newsletter: thesubscriptjondoc.com
Subscription Prescription https://thesubscriptiondoc.com
Find out more about Entail AI at entail.ai
]]>https://api.spreaker.com/episode/56662407Tue, 05 Sep 2023 10:00:02 +0000Subscription DocEvery subscription starts with a conversion and ends with a cancellation - it’s inevitable that you will attract new people and others will leave. We want to think about offers that can affect either side of this equation, which means offers that will...Every subscription starts with a conversion and ends with a cancellation - it’s inevitable that you will attract new people and others will leave. We want to think about offers that can affect either side of this equation, which means offers that will attract more subscribers and offers that will retain your subscribers for as long as possible. This can be anything from special perks customers receive when they subscribe to you like free shipping. It can also mean sending gifts to your customers with their purchase, which may get them interested in other products or services from your lineup (think of sending a free vitamin pack to someone who orders protein powder). If you're looking to reduce churn and need realistic tips for keeping your subscribers long-term, look no further!

Boost your initial conversion 1:40
Memberships and bundles 2:50
BOGO offers 5:40
Discounts 6:05
Optimizing for the subscription offer initially 8:00
Improving your retention 9:05
Free gifts 10:25
Opting in to 50% off 11:25

“The next thing I think you should consider testing are BOGO offers, so this is like a buy one get one free. You can use this as an idea to introduce people to a new product, or just do it as a special that say, the initial that somebody has you’re gonna get a free ‘this’ on your order in addition, or trying to upsell into existing subscribers with the BOGO offer. It’s really powerful, it’s something you should consider testing.” 5:42

For more on how to keep customers around longer, please visit https://upzelo.com

https://qpilot.cloud/
https://www.linkedin.com/in/holman-matthew/
https://twitter.com/subscriptiondoc
Subscribe to my newsletter: thesubscriptjondoc.com
Subscription Prescription https://thesubscriptiondoc.com
Find out more about Entail AI at entail.ai
]]>884brand_loyalty,churn,consumer_psychology,customer_retention,data_driven_marketing,digital_entrepreneurship,digital_marketing,digital_marketplace,ecommerce,ecommerce_optimization,ecommerce_platform ecommerce_e,growth_hacking,matthew_holman,online_business_strategies,qpilot,subscription_boxes,subscription_models,subscription_optimization,subscription_prescriptionfalsefullAvoiding Subscription Pitfalls | 5 Mistakes to Steer Clear Ofhttps://www.spreaker.com/episode/avoiding-subscription-pitfalls-5-mistakes-to-steer-clear-of--56617035On this dose of Subscription Prescription, Matt shares 5 mistakes you need to avoid on your subscription program that he commonly sees people doing. For example, not enough ecommerce shop owners are using valuable consumer data to their advantage. To save you some time and a pounding headache, Matt divulges these top 5 mistakes so you can avoid making them ahead of the game. With the market being heavily saturated and it being difficult to stand out from the competition, avoiding these mistakes can help you rise to the top and stand out for your ideal consumers. Matt also talks about overcomplicating your system, why not listening to your customers is a fatal mistake, and how everyone should ask for help when they need it, and much more!

Not tracking data 0:40
Post purchase surveys 2:20
Not keeping it simple 8:25
Not listening to your customers 10:10
Not testing offers 12:25
Not getting help 15:45

Not tracking data 0:40
Post purchase surveys 2:20
Not keeping it simple 8:25
Not listening to your customers 10:10
Not testing offers 12:25
Not getting help 15:45

“The whole point of this podcast, of my content, my newsletter, the consulting I do, and the community that we’re launching is to help brands figure out how to do better on their subscription programs because let’s be honest, this isn’t like a course you take at school…this is more about you’ve started a product company because you wanna make some changes and you’re trying to figure out subscriptions.” 16:11

For more on how to keep customers around longer, please visit https://upzelo.com

https://qpilot.cloud/
https://www.linkedin.com/in/holman-matthew/
https://twitter.com/subscriptiondoc
Subscribe to my newsletter: thesubscriptjondoc.com
Subscription Prescription https://thesubscriptiondoc.com
Find out more about Entail AI at entail.ai
]]>1137brand_loyalty,churn,consumer_psychology,customer_retention,data_driven_marketing,digital_entrepreneurship,digital_marketing,digital_marketplace,ecommerce,ecommerce_optimization,ecommerce_platform ecommerce_e,growth_hacking,matthew_holman,online_business_strategies,qpilot,subscription_boxes,subscription_models,subscription_optimization,subscription_prescriptionfalsefullUnveiling Matt's Subscription Audit Blueprint | Hacking Ecommerce Strategyhttps://www.spreaker.com/episode/unveiling-matt-s-subscription-audit-blueprint-hacking-ecommerce-strategy--56465060
The fundamentals of a really strong subscription program 2:10
Implementing a post-purchase survey tool 6:25
Understanding the difference between an acquisition problem and a retention problem 7:30
You have an acquisition problem 13:20
Improving your offer 15:05

“I love copy that speaks to the benefits of consistent usage. If it’s a sleep gummy, yes, you’re gonna get a better night’s sleep, but think about how the month of August will be with an entire better month of sleep. Think about how your life will be with a better month of sleep every single night. Think about what consistent usage will bring because then it will get people to think about why they should subscribe.” 19:47

For more on how to keep customers around longer, please visit https://upzelo.com

https://qpilot.cloud/
https://www.linkedin.com/in/holman-matthew/
https://twitter.com/subscriptiondoc
Subscribe to my newsletter: thesubscriptjondoc.com
Subscription Prescription https://thesubscriptiondoc.com
Find out more about Entail AI at entail.ai
]]>https://api.spreaker.com/episode/56465060Tue, 22 Aug 2023 00:23:54 +0000Subscription DocJoin Matt for a peek inside his brain where he unpacks his tried and true approach for auditing subscription programs. One of the most common frustrations e-commerce owners express is they've been running their subscription programs for a while and...
The fundamentals of a really strong subscription program 2:10
Implementing a post-purchase survey tool 6:25
Understanding the difference between an acquisition problem and a retention problem 7:30
You have an acquisition problem 13:20
Improving your offer 15:05

“I love copy that speaks to the benefits of consistent usage. If it’s a sleep gummy, yes, you’re gonna get a better night’s sleep, but think about how the month of August will be with an entire better month of sleep. Think about how your life will be with a better month of sleep every single night. Think about what consistent usage will bring because then it will get people to think about why they should subscribe.” 19:47

For more on how to keep customers around longer, please visit https://upzelo.com

https://qpilot.cloud/
https://www.linkedin.com/in/holman-matthew/
https://twitter.com/subscriptiondoc
Subscribe to my newsletter: thesubscriptjondoc.com
Subscription Prescription https://thesubscriptiondoc.com
Find out more about Entail AI at entail.ai
]]>1473brand_loyalty,churn,consumer_psychology,customer_retention,data_driven_marketing,digital_entrepreneurship,digital_marketing,digital_marketplace,ecommerce,ecommerce_optimization,ecommerce_platform ecommerce_e,growth_hacking,matthew_holman,online_business_strategies,qpilot,subscription_boxes,subscription_models,subscription_optimization,subscription_prescriptionfalsefullMeet Your Host | Matt Holman and How This Podcast Will Help Your Subscription Programhttps://www.spreaker.com/episode/meet-your-host-matt-holman-and-how-this-podcast-will-help-your-subscription-program--56465058
For more on how to keep customers around longer, please visit https://upzelo.com

https://qpilot.cloud/
https://www.linkedin.com/in/holman-matthew/
https://twitter.com/subscriptiondoc
Subscribe to my newsletter: thesubscriptjondoc.com
Subscription Prescription https://thesubscriptiondoc.com
Find out more about Entail AI at entail.ai
]]>https://api.spreaker.com/episode/56465058Tue, 22 Aug 2023 00:21:55 +0000Subscription DocWelcome to Subscription Prescription: the only podcast you need for all things scaling and e-comm. Meet our host, Matt Holman, as takes you on a journey of content creation, auditing subscription businesses, and taking your program to the next level....
For more on how to keep customers around longer, please visit https://upzelo.com

https://qpilot.cloud/
https://www.linkedin.com/in/holman-matthew/
https://twitter.com/subscriptiondoc
Subscribe to my newsletter: thesubscriptjondoc.com
Subscription Prescription https://thesubscriptiondoc.com
Find out more about Entail AI at entail.ai
]]>368brand_loyalty,churn,consumer_psychology,customer_retention,data_driven_marketing,digital_entrepreneurship,digital_marketing,digital_marketplace,ecommerce,ecommerce_optimization,ecommerce_platform ecommerce_e,growth_hacking,matthew_holman,online_business_strategies,qpilot,subscription_boxes,subscription_models,subscription_optimization,subscription_prescriptionfalsefullIntroducing the Subscription Prescription Podcast | Your One-Stop-Shop for Everything Ecommercehttps://www.spreaker.com/episode/introducing-the-subscription-prescription-podcast-your-one-stop-shop-for-everything-ecommerce--56465059
For more on how to keep customers around longer, please visit https://upzelo.com

https://qpilot.cloud/
https://www.linkedin.com/in/holman-matthew/
https://twitter.com/subscriptiondoc
Subscribe to my newsletter: thesubscriptjondoc.com
Subscription Prescription https://thesubscriptiondoc.com
Find out more about Entail AI at entail.ai
]]>https://api.spreaker.com/episode/56465059Tue, 22 Aug 2023 00:15:39 +0000Subscription DocWelcome to Subscription Prescription: the only podcast you need to truly scale your program. Loaded with advice from industry insiders, you'll find everything from how to understand consumer data to content creation and driving conversions (and...
For more on how to keep customers around longer, please visit https://upzelo.com

https://qpilot.cloud/
https://www.linkedin.com/in/holman-matthew/
https://twitter.com/subscriptiondoc
Subscribe to my newsletter: thesubscriptjondoc.com
Subscription Prescription https://thesubscriptiondoc.com
Find out more about Entail AI at entail.ai
]]>66brand_loyalty,churn,consumer_psychology,customer_retention,data_driven_marketing,digital_marketing,digital_marketplace,ecommerce,ecommerce_optimization,ecommerce_platform ecommerce_e,growth_hacking,matthew_holman,qpilot,subscription_boxes,subscription_models,subscription_optimization,subscription_prescriptionfalsefull