<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:podcast="https://podcastindex.org/namespace/1.0" xmlns:media="http://search.yahoo.com/mrss/" version="2.0"><channel><title>The Organic Growth Ranch by Onely</title><link>https://www.spreaker.com/podcast/the-organic-growth-ranch-by-onely--5926162</link><description><![CDATA[We are obsessed with Technical SEO, marketing, AI and emerging technologies and our goal is to talk about it in the simplest manner.<br /><br />The podcast is hosted by one of the world's best Technical SEO agencies - Onely and our Head of SEO, Bartosz Gorlalewicz who recently relocated to Austin, Texas (hence the title!)<br /><br />Each episode takes a deep dive into technical search engine optimization, generative AI, and strategies for growing your business organically online. Tune in to learn actionable tactics, gain insights from industry leaders, and cultivate the skills needed to thrive in an ever-evolving digital landscape.<br /><br />At The Organic Growth Ranch, we believe in sharing knowledge, fostering community, and cultivating success - one episode at a time.]]></description><atom:link href="https://www.spreaker.com/show/5926162/episodes/feed" rel="self" type="application/rss+xml"/><language>en</language><category>Marketing</category><copyright>Onely, LLC 108 Wild Basin Road, Suite 250 Austin, Texas, 78746 USA</copyright><image><url>https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4526b8110997ce0c6912c7e76af812da.jpg</url><title>The Organic Growth Ranch by Onely</title><link>https://www.spreaker.com/podcast/the-organic-growth-ranch-by-onely--5926162</link></image><lastBuildDate>Thu, 04 Jul 2024 15:24:44 +0000</lastBuildDate><itunes:author>Bartosz Goralewicz</itunes:author><itunes:owner><itunes:name>Onely.com</itunes:name><itunes:email>karolina.valim@onely.com</itunes:email></itunes:owner><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4526b8110997ce0c6912c7e76af812da.jpg"/><itunes:subtitle>We are obsessed with Technical SEO, marketing, AI and emerging technologies and our goal is to talk about it in the simplest manner.

The podcast is hosted by one of the world's best Technical SEO agencies - Onely and our Head of SEO, Bartosz...</itunes:subtitle><itunes:summary><![CDATA[We are obsessed with Technical SEO, marketing, AI and emerging technologies and our goal is to talk about it in the simplest manner.<br /><br />The podcast is hosted by one of the world's best Technical SEO agencies - Onely and our Head of SEO, Bartosz Gorlalewicz who recently relocated to Austin, Texas (hence the title!)<br /><br />Each episode takes a deep dive into technical search engine optimization, generative AI, and strategies for growing your business organically online. Tune in to learn actionable tactics, gain insights from industry leaders, and cultivate the skills needed to thrive in an ever-evolving digital landscape.<br /><br />At The Organic Growth Ranch, we believe in sharing knowledge, fostering community, and cultivating success - one episode at a time.]]></itunes:summary><itunes:category text="Business"><itunes:category text="Marketing"/></itunes:category><itunes:category text="News"><itunes:category text="Tech News"/></itunes:category><itunes:category text="Technology"/><itunes:explicit>false</itunes:explicit><itunes:type>episodic</itunes:type><item><title>Clicks are dead, how to measure SEO success in 2024 | Bart Goralewicz &amp; Fabrice Canel</title><link>https://www.spreaker.com/episode/clicks-are-dead-how-to-measure-seo-success-in-2024-bart-goralewicz-fabrice-canel--60512356</link><description><![CDATA[<a href="https://www.linkedin.com/in/ACoAABL80sMBNc2-2lxpQW4QBQlNiW8gGALo4yg" target="_blank" rel="noreferrer noopener"></a>In this webinar, <a href="https://www.linkedin.com/in/goralewicz/" target="_blank" rel="noreferrer noopener">Bart Goralewicz</a> and <a href="https://www.linkedin.com/in/ACoAAAAik20B6QaYeU7sN7xFNCnAdkyE46Gt89A" target="_blank" rel="noreferrer noopener"></a><a href="https://www.linkedin.com/in/fabricecanel/" target="_blank" rel="noreferrer noopener">Fabrice Canel</a> discuss the ways of measuring SEO success well nowadays. <br /><br />Biggest takeaways:<br />📣 In SEO, less is more, especially less duplicated and useless content.<br />📣 You need to engage people.<br />📣 Don’t measure clicks; measure your happy visits.<br />📣 Quality over quantity big time.<br /><br />Join us to explore the best ways to approach SEO and understand better how to implement them.<br /><br />To contact Bart Goralewicz, please visit https://www.linkedin.com/in/goralewicz/<br /><br />Speakers:<br /><ul><li>Bart Goralewicz: Founder and head of SEO @ Onely, co-founder of ZipTie.dev | Technical SEO evangelist</li><li>Fabrice Canel: Principal Product Manager @ Microsoft Bing | SEO</li></ul>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/60512356</guid><pubDate>Wed, 26 Jun 2024 04:11:23 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/60512356/fabrice_podcast_audio.mp3" length="44784283" type="audio/mpeg"/><itunes:author>Bartosz Goralewicz</itunes:author><itunes:subtitle>In this webinar, https://www.linkedin.com/in/goralewicz/ and https://www.linkedin.com/in/fabricecanel/ discuss the ways of measuring SEO success well nowadays. 

Biggest takeaways:
📣 In SEO, less is more, especially less duplicated and useless...</itunes:subtitle><itunes:summary><![CDATA[<a href="https://www.linkedin.com/in/ACoAABL80sMBNc2-2lxpQW4QBQlNiW8gGALo4yg" target="_blank" rel="noreferrer noopener"></a>In this webinar, <a href="https://www.linkedin.com/in/goralewicz/" target="_blank" rel="noreferrer noopener">Bart Goralewicz</a> and <a href="https://www.linkedin.com/in/ACoAAAAik20B6QaYeU7sN7xFNCnAdkyE46Gt89A" target="_blank" rel="noreferrer noopener"></a><a href="https://www.linkedin.com/in/fabricecanel/" target="_blank" rel="noreferrer noopener">Fabrice Canel</a> discuss the ways of measuring SEO success well nowadays. <br /><br />Biggest takeaways:<br />📣 In SEO, less is more, especially less duplicated and useless content.<br />📣 You need to engage people.<br />📣 Don’t measure clicks; measure your happy visits.<br />📣 Quality over quantity big time.<br /><br />Join us to explore the best ways to approach SEO and understand better how to implement them.<br /><br />To contact Bart Goralewicz, please visit https://www.linkedin.com/in/goralewicz/<br /><br />Speakers:<br /><ul><li>Bart Goralewicz: Founder and head of SEO @ Onely, co-founder of ZipTie.dev | Technical SEO evangelist</li><li>Fabrice Canel: Principal Product Manager @ Microsoft Bing | SEO</li></ul>]]></itunes:summary><itunes:duration>2799</itunes:duration><itunes:keywords>bartgoralewicz,engagement,fabricecanel,organicgrowth,podcast,seo,seo2024,technicalseo,techseo</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/223c938fbec5593274cd3d99079c36ee.jpg"/><itunes:season>1</itunes:season><itunes:episode>5</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Behind the Hype: Decoding the SGE with Rare Insights from SERP Scraping</title><link>https://www.spreaker.com/episode/behind-the-hype-decoding-the-sge-with-rare-insights-from-serp-scraping--58020383</link><description><![CDATA[In this episode, Bartosz Goralewicz and his guest - Anne Berlin, Senior Technical SEO at Lumar, debated:<br /><ul><li>How the scraped data could support different theories for reverse engineering,</li><li>How the SGE is formed, and the arguments in favor of a smaller web,</li><li>The optimistic scenario about better quality content and less resources devoted to hosting duplicate content engineered for SEO, which could emerge from a web ecosystem where there are fewer organic clicks for publishers.</li></ul>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/58020383</guid><pubDate>Tue, 09 Jan 2024 09:18:42 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/58020383/podcast_anne_berlin_ready.mp3" length="79748064" type="audio/mpeg"/><itunes:author>Bartosz Goralewicz</itunes:author><itunes:subtitle>In this episode, Bartosz Goralewicz and his guest - Anne Berlin, Senior Technical SEO at Lumar, debated:

- How the scraped data could support different theories for reverse engineering,
- How the SGE is formed, and the arguments in favor of a smaller...</itunes:subtitle><itunes:summary><![CDATA[In this episode, Bartosz Goralewicz and his guest - Anne Berlin, Senior Technical SEO at Lumar, debated:<br /><ul><li>How the scraped data could support different theories for reverse engineering,</li><li>How the SGE is formed, and the arguments in favor of a smaller web,</li><li>The optimistic scenario about better quality content and less resources devoted to hosting duplicate content engineered for SEO, which could emerge from a web ecosystem where there are fewer organic clicks for publishers.</li></ul>]]></itunes:summary><itunes:duration>4985</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ebb413d43931f5d637948ae9e7fb42ca.jpg"/><itunes:season>1</itunes:season><itunes:episode>4</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Schema - the deepest dive - Jono Alderson, Bartosz Goralewicz &amp; Tomek Rudzki</title><link>https://www.spreaker.com/episode/schema-the-deepest-dive-jono-alderson-bartosz-goralewicz-tomek-rudzki--57192382</link><description><![CDATA[Onely's technical SEO services: <a href="https://www.onely.com/services/technical-seo/" target="_blank" rel="noreferrer noopener">https://www.onely.com/services/technical-seo/</a> - schedule a free consultation Jono Alderson's SEO consultation: <a href="https://www.jonoalderson.com/" target="_blank" rel="noreferrer noopener">https://www.jonoalderson.com/</a><br /><br />Schema markup is a crucial but complex and underutilized technical SEO tool that requires thoughtful implementation for maximum benefit. The transcript provides insightful perspectives and advice from experts on properly leveraging schema.<br /><br />he summary of the episode:<br /><ul><li>Schema markup helps remove ambiguity and control the narrative about a website or business.</li><li>Relying solely on machine learning algorithms can lead to inaccurate interpretations, but schema markup reduces the risk of misinterpretation.</li><li>The implementation of schema.org can address Google’s challenge of accurately understanding relationships between entities.</li><li>Jono Alderson recommends using a content management system with built-in schema markup capabilities and suggests using SEO add-ons or plugins for implementation guidance.</li></ul>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/57192382</guid><pubDate>Wed, 18 Oct 2023 08:42:42 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/57192382/audio_of_cut_webinar_schema.mp3" length="47707323" type="audio/mpeg"/><itunes:author>Bartosz Goralewicz</itunes:author><itunes:subtitle>Onely's technical SEO services: https://www.onely.com/services/technical-seo/ - schedule a free consultation Jono Alderson's SEO consultation: https://www.jonoalderson.com/

Schema markup is a crucial but complex and underutilized technical SEO tool...</itunes:subtitle><itunes:summary><![CDATA[Onely's technical SEO services: <a href="https://www.onely.com/services/technical-seo/" target="_blank" rel="noreferrer noopener">https://www.onely.com/services/technical-seo/</a> - schedule a free consultation Jono Alderson's SEO consultation: <a href="https://www.jonoalderson.com/" target="_blank" rel="noreferrer noopener">https://www.jonoalderson.com/</a><br /><br />Schema markup is a crucial but complex and underutilized technical SEO tool that requires thoughtful implementation for maximum benefit. The transcript provides insightful perspectives and advice from experts on properly leveraging schema.<br /><br />he summary of the episode:<br /><ul><li>Schema markup helps remove ambiguity and control the narrative about a website or business.</li><li>Relying solely on machine learning algorithms can lead to inaccurate interpretations, but schema markup reduces the risk of misinterpretation.</li><li>The implementation of schema.org can address Google’s challenge of accurately understanding relationships between entities.</li><li>Jono Alderson recommends using a content management system with built-in schema markup capabilities and suggests using SEO add-ons or plugins for implementation guidance.</li></ul>]]></itunes:summary><itunes:duration>2982</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/81c769359c65f26f6e2b292afbf1a029.jpg"/><itunes:season>1</itunes:season><itunes:episode>3</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>How Google’s SGE will change SEO: actionable tips for your business - Maria Chołuj &amp; Bartosz Goralewicz</title><link>https://www.spreaker.com/episode/how-google-s-sge-will-change-seo-actionable-tips-for-your-business-maria-choluj-bartosz-goralewicz--56811684</link><description><![CDATA[This episode will help you understand if and how you should prepare your business for the upcoming SGE changes by Google.<br /><br /><a href="https://www.linkedin.com/in/goralewicz/" target="_blank" rel="noreferrer noopener">Bartosz Goralewicz</a> speaks with <a href="https://www.linkedin.com/in/maria-cieslak/" target="_blank" rel="noreferrer noopener">Maria Chołuj (Cieślak)</a>, Head of Technical SEO at Onely (currently on a sabbatical). They discuss:<br /><ul><li>Concerns raised about the accuracy and readiness of SGE results, as well as the lack of transparency in the information presented.</li><li>The importance of Technical SEO fundamentals and building trust with Google through expertise, authority, and trustworthiness (E-E-A-T).</li><li>Changes in search intent with a focus on the need for high-quality, unique content that addresses user needs and establishes authority.</li><li>A concern about the potential for low-quality, specific articles and the need to assess and improve content to match user intent.</li></ul>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/56811684</guid><pubDate>Fri, 15 Sep 2023 14:49:16 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/56811684/maria_audio.mp3" length="42682612" type="audio/mpeg"/><itunes:author>Bartosz Goralewicz</itunes:author><itunes:subtitle>This episode will help you understand if and how you should prepare your business for the upcoming SGE changes by Google.

https://www.linkedin.com/in/goralewicz/ speaks with https://www.linkedin.com/in/maria-cieslak/, Head of Technical SEO at Onely...</itunes:subtitle><itunes:summary><![CDATA[This episode will help you understand if and how you should prepare your business for the upcoming SGE changes by Google.<br /><br /><a href="https://www.linkedin.com/in/goralewicz/" target="_blank" rel="noreferrer noopener">Bartosz Goralewicz</a> speaks with <a href="https://www.linkedin.com/in/maria-cieslak/" target="_blank" rel="noreferrer noopener">Maria Chołuj (Cieślak)</a>, Head of Technical SEO at Onely (currently on a sabbatical). They discuss:<br /><ul><li>Concerns raised about the accuracy and readiness of SGE results, as well as the lack of transparency in the information presented.</li><li>The importance of Technical SEO fundamentals and building trust with Google through expertise, authority, and trustworthiness (E-E-A-T).</li><li>Changes in search intent with a focus on the need for high-quality, unique content that addresses user needs and establishes authority.</li><li>A concern about the potential for low-quality, specific articles and the need to assess and improve content to match user intent.</li></ul>]]></itunes:summary><itunes:duration>2668</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/9e99af9b11c78d8343351c48196c035b.jpg"/><itunes:season>1</itunes:season><itunes:episode>1</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Google MUM Algorithm 2023 - Cindy Krum &amp; Bartosz Goralewicz</title><link>https://www.spreaker.com/episode/google-mum-algorithm-2023-cindy-krum-bartosz-goralewicz--56391921</link><description><![CDATA[This episode will help you find yourself in the current information chaos and learn how to stay relevant during the Google AI revolution, SEO-wise. <br /><br /><a href="https://www.linkedin.com/in/goralewicz/" target="_blank" rel="noreferrer noopener">Bartosz Goralewicz</a> speaks with <a href="http://linkedin.com/in/cindykrum" target="_blank" rel="noreferrer noopener">Cindy Krum</a>, the founder of <a href="http://mobilemoxie.com/" target="_blank" rel="noreferrer noopener">MobileMoxie</a>. They discuss:<br /><ol><li>The evolution of Google’s AI efforts, starting with the launch of mobile-first indexing in 2017, which paved the way for the development of AI.</li><li>Google’s goal to understand and rank all the world’s information using AI.</li><li>The significance of BERT (Bidirectional Encoder Representations from Transformers) and its ability to understand the context and meaning of words in queries.</li><li>MUM (Multitask Unified Model), which is a thousand times more powerful than BERT and aims to understand various forms of media and anticipate user intent to provide a seamless journey.</li></ol>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/56391921</guid><pubDate>Mon, 07 Aug 2023 15:54:04 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/56391921/mum_podcast.mp3" length="40959777" type="audio/mpeg"/><itunes:author>Bartosz Goralewicz</itunes:author><itunes:subtitle>This episode will help you find yourself in the current information chaos and learn how to stay relevant during the Google AI revolution, SEO-wise. 

https://www.linkedin.com/in/goralewicz/ speaks with http://linkedin.com/in/cindykrum, the founder of...</itunes:subtitle><itunes:summary><![CDATA[This episode will help you find yourself in the current information chaos and learn how to stay relevant during the Google AI revolution, SEO-wise. <br /><br /><a href="https://www.linkedin.com/in/goralewicz/" target="_blank" rel="noreferrer noopener">Bartosz Goralewicz</a> speaks with <a href="http://linkedin.com/in/cindykrum" target="_blank" rel="noreferrer noopener">Cindy Krum</a>, the founder of <a href="http://mobilemoxie.com/" target="_blank" rel="noreferrer noopener">MobileMoxie</a>. They discuss:<br /><ol><li>The evolution of Google’s AI efforts, starting with the launch of mobile-first indexing in 2017, which paved the way for the development of AI.</li><li>Google’s goal to understand and rank all the world’s information using AI.</li><li>The significance of BERT (Bidirectional Encoder Representations from Transformers) and its ability to understand the context and meaning of words in queries.</li><li>MUM (Multitask Unified Model), which is a thousand times more powerful than BERT and aims to understand various forms of media and anticipate user intent to provide a seamless journey.</li></ol>]]></itunes:summary><itunes:duration>2560</itunes:duration><itunes:keywords>ai,airevolution,google,googlealgorithm,mum,seo,sge,technicalseo</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/31b3d8251b2eed38fa684cb8ce754c94.jpg"/><itunes:season>1</itunes:season><itunes:episode>2</itunes:episode><itunes:episodeType>full</itunes:episodeType></item></channel></rss>
