https://www.spreaker.com/podcast/cpg-launch-leaders--5846969
Presented By Bold Strategies]]>enBusinessBold Strategies, Inchttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/307303bfb50c7fd4ca12576951bc9f5b.jpghttps://www.spreaker.com/podcast/cpg-launch-leaders--5846969Mon, 11 Nov 2024 18:05:52 +0000Bold Strategies, IncBold Strategies, Incamanda.ashley@boldstrategies.comCPG Launch Leaders dives into the world of CPG product launches. We interview the leaders who’ve brought new items to the shelf and tell their stories. You’ll hear about the challenges they faced, how they overcome them, and what they learned along...
Presented By Bold Strategies]]>falseepisodichttps://www.spreaker.com/episode/creating-buzz-for-cpg-brands-with-talesplash-s-amy-jackson--61312525
In this episode, we are joined by Amy Jackson—founder and CEO of TaleSplash. Amy shares why time is the most important asset for CPG brand launches and delves into the role of PR strategies and technologies in helping your brand stand out in a crowded marketplace.

We also discuss:

• Why CPG brands need consistent engagement with journalists and influencers to build authentic buzz and boost brand credibility.
• How leveraging both traditional journalists and social media influencers can provide a comprehensive PR impact.
• The importance of early planning and anticipating journalistic needs for successful PR campaigns, especially for large CPG brands.

]]>https://api.spreaker.com/episode/61312525Tue, 10 Sep 2024 08:00:02 +0000Bold Strategies, IncSetting up your CPG brand for success isn’t just about marketing savvy—it’s also about leveraging PR at the right time. In this episode, we are joined by https://www.linkedin.com/in/amyfjackson/—founder and CEO of https://www.talesplash.com/. Amy...
In this episode, we are joined by Amy Jackson—founder and CEO of TaleSplash. Amy shares why time is the most important asset for CPG brand launches and delves into the role of PR strategies and technologies in helping your brand stand out in a crowded marketplace.

We also discuss:

• Why CPG brands need consistent engagement with journalists and influencers to build authentic buzz and boost brand credibility.
• How leveraging both traditional journalists and social media influencers can provide a comprehensive PR impact.
• The importance of early planning and anticipating journalistic needs for successful PR campaigns, especially for large CPG brands.

]]>1848false32fullhttps://www.spreaker.com/episode/going-beyond-sustainability-with-kelly-vlahakis-hanks-of-ecos--61082278
Some businesses understand that people’s health depends on the planet’s health, and these companies are building a better world for future generations.

In this episode, we speak with Kelly Vlahakis-Hanks, President & CEO of ECOS, a leader in healthy cleaning products. Kelly shares how ECOS achieved carbon-neutral, water-neutral, and zero-waste manufacturing, becoming the first climate-positive manufacturer in the U.S.

We also discuss:

• ECOS’ approach to educating consumers on safety and health
• Challenges and solutions during the COVID-19 pandemic
• Making green and healthy products affordable and accessible

]]>https://api.spreaker.com/episode/61082278Tue, 20 Aug 2024 08:10:01 +0000Bold Strategies, IncIn a world facing climate change and chemical contamination, sustainability alone isn’t enough. Some businesses understand that people’s health depends on the planet’s health, and these companies are building a better world for future generations....
Some businesses understand that people’s health depends on the planet’s health, and these companies are building a better world for future generations.

In this episode, we speak with Kelly Vlahakis-Hanks, President & CEO of ECOS, a leader in healthy cleaning products. Kelly shares how ECOS achieved carbon-neutral, water-neutral, and zero-waste manufacturing, becoming the first climate-positive manufacturer in the U.S.

We also discuss:

• ECOS’ approach to educating consumers on safety and health
• Challenges and solutions during the COVID-19 pandemic
• Making green and healthy products affordable and accessible

]]>2748false31fullhttps://www.spreaker.com/episode/the-digital-era-of-product-testing-with-bold-lab-s-chad-bingle--60927204
The short answer is testing. It might sound simple, but if you don’t understand the science behind the testing process, your product may end up in that 70%.

In this episode, Chad Bingle , VP of Product at Bold, joins host Darcy Ramler as they share how the cutting-edge digital product testing and development methodologies are revolutionizing the way CPG products succeed in the marketplace. They also explore the shift from traditional survey methods to real-time digital feedback, emphasizing how digital space allows for swift adjustments that are crucial for hitting the mark with today's tech-savvy consumers.

Join us as we discuss:

• How leveraging digital tools and consumer feedback post-launch can significantly enhance click-through rates and product performance.
• Strategies for dissecting consumer behavior to tailor impactful marketing efforts
• How using machine learning predictive models connects consumer trends and derisk product launches
• And much more!

]]>https://api.spreaker.com/episode/60927204Tue, 06 Aug 2024 08:10:02 +0000Bold Strategies, Inc70% of all CPG products fail within the first two years in the market. So how do you make sure your product is set up for success? The short answer is testing. It might sound simple, but if you don’t understand the science behind the testing process,...
The short answer is testing. It might sound simple, but if you don’t understand the science behind the testing process, your product may end up in that 70%.

In this episode, Chad Bingle , VP of Product at Bold, joins host Darcy Ramler as they share how the cutting-edge digital product testing and development methodologies are revolutionizing the way CPG products succeed in the marketplace. They also explore the shift from traditional survey methods to real-time digital feedback, emphasizing how digital space allows for swift adjustments that are crucial for hitting the mark with today's tech-savvy consumers.

Join us as we discuss:

• How leveraging digital tools and consumer feedback post-launch can significantly enhance click-through rates and product performance.
• Strategies for dissecting consumer behavior to tailor impactful marketing efforts
• How using machine learning predictive models connects consumer trends and derisk product launches
• And much more!

]]>3016false30fullhttps://www.spreaker.com/episode/ecommerce-trends-and-smarter-growth-with-firstmovr-s-chris-perry--60645492You need to understand what propels your brand’s growth, and why it does so, and learn how to leverage it.

In this episode, we are joined by Chris Perry, Chief Learning Officer, and Co-Founder at firstmovr, as he delves deep into the Specific, Measurable, Achievable, Relevant (SMART) Growth approach for brands in the e-commerce space. Chris touches on the power of strategic differentiation, the importance of testing products across various platforms, and how e-commerce techniques can revolutionize traditional category management.

Listeners will learn:

• How to build a brand by targeting the right shoppers rather than appealing to everyone
• The importance of leading metrics like completeness, comprehension, compliance, and compelling content, and how to leverage them
• How applying traditional category management principles to e-commerce, like focusing on existing buyers, can drive significant incremental growth and brand loyalty

]]>https://api.spreaker.com/episode/60645492Tue, 16 Jul 2024 08:00:02 +0000Bold Strategies, IncGrowth might be the ultimate goal for every brand in the market, but if your growth strategy is focused solely on growing, it will fall apart – it will be blind growth. You need to understand what propels your brand’s growth, and why it does so, and...You need to understand what propels your brand’s growth, and why it does so, and learn how to leverage it.

In this episode, we are joined by Chris Perry, Chief Learning Officer, and Co-Founder at firstmovr, as he delves deep into the Specific, Measurable, Achievable, Relevant (SMART) Growth approach for brands in the e-commerce space. Chris touches on the power of strategic differentiation, the importance of testing products across various platforms, and how e-commerce techniques can revolutionize traditional category management.

Listeners will learn:

• How to build a brand by targeting the right shoppers rather than appealing to everyone
• The importance of leading metrics like completeness, comprehension, compliance, and compelling content, and how to leverage them
• How applying traditional category management principles to e-commerce, like focusing on existing buyers, can drive significant incremental growth and brand loyalty

]]>2858false29fullhttps://www.spreaker.com/episode/the-future-of-convenience-stores-and-consumer-behavior-with-jason-vego-from-bevz--60453666
In this episode, we are joined by Jason Vego, CEO & Co-Founder of Bevz, a Convenience Store SaaS company that provides a middleware platform that integrates leading delivery apps into a single interface. Jason delves into the consumer behavior trends that inspired the creation of Bevz and emphasizes the key role of convenience stores and small businesses in meeting these new demands, especially in a space where personalization and customization of products have grown exponentially. 

Join us as we discuss: 

• How understanding pain points on the client side can lead to an enhanced customer experience, and how technology can help in this process
• The importance of integrating data-driven insights into business decision-making, especially in DTC native products, when going to market
• Trends in the CPG space, such as the growing interest in international products, and the role of convenience stores in product discovery
• Why convenience stores and smaller brands are the future of retail

]]>https://api.spreaker.com/episode/60453666Tue, 02 Jul 2024 08:00:03 +0000Bold Strategies, IncIn today's fast-paced world, consumer behavior is rapidly evolving—people demand their products quickly and efficiently. In this episode, we are joined by https://www.linkedin.com/in/jvego/, CEO & Co-Founder of https://bevz.com/, a Convenience...
In this episode, we are joined by Jason Vego, CEO & Co-Founder of Bevz, a Convenience Store SaaS company that provides a middleware platform that integrates leading delivery apps into a single interface. Jason delves into the consumer behavior trends that inspired the creation of Bevz and emphasizes the key role of convenience stores and small businesses in meeting these new demands, especially in a space where personalization and customization of products have grown exponentially. 

Join us as we discuss: 

• How understanding pain points on the client side can lead to an enhanced customer experience, and how technology can help in this process
• The importance of integrating data-driven insights into business decision-making, especially in DTC native products, when going to market
• Trends in the CPG space, such as the growing interest in international products, and the role of convenience stores in product discovery
• Why convenience stores and smaller brands are the future of retail

]]>2487false28fullhttps://www.spreaker.com/episode/mila-s-dumpling-revolution-from-restaurant-to-the-retail-shelf-with-jen-liao--60363858Jen Liao, the co-founder and president of MìLà. Jen shares MìLà's journey from a restaurant concept to a pioneering direct-to-consumer brand in the modern Chinese-American food scene. We dive deep into MìLà’s rebranding process, which goes beyond a mere name change, to embrace authenticity and innovation. From eliminating MSG to introducing clean-label products, MiLà's commitment to quality shines through. 

Join us as we discuss:

• The unveiling of MiLà’s rebranding journey
• Marketing suggestions for expanding the MiLà  brand
• How to engage customers by leveraging digital platforms and social media
• How testing new products can help you stay ahead in the food industry

]]>https://api.spreaker.com/episode/60363858Tue, 18 Jun 2024 12:50:02 +0000Bold Strategies, IncJoin us as we talk with https://www.linkedin.com/in/jentingliao/, the co-founder and president of...Jen Liao, the co-founder and president of MìLà. Jen shares MìLà's journey from a restaurant concept to a pioneering direct-to-consumer brand in the modern Chinese-American food scene. We dive deep into MìLà’s rebranding process, which goes beyond a mere name change, to embrace authenticity and innovation. From eliminating MSG to introducing clean-label products, MiLà's commitment to quality shines through. 

Join us as we discuss:

• The unveiling of MiLà’s rebranding journey
• Marketing suggestions for expanding the MiLà  brand
• How to engage customers by leveraging digital platforms and social media
• How testing new products can help you stay ahead in the food industry

]]>1973false27fullhttps://www.spreaker.com/episode/brooklyn-delhi-s-path-from-blog-to-brand-with-chitra-agrawal--60210974
Drawing from her experience founding a startup, Chitra Agrawal, Founder of Brooklyn Delhi and Author of Vibrant India: Fresh Vegetarian Recipes from Bangalore to Brooklyn [A Cookbook], joins us to share her unique story, from building a blog community to brand conceptualization, merging her Indian roots with American culture, and how it got her products a place in large-scale retailers. 

Join us as we discuss:

• Chitra’s approach to organic growth and why she refuses to give up on her vision for fundraising purposes
• How Brookly Dehli co-manufactures with co-packers while maintaining high-quality products
• The importance of building a solid and supporting community before launching on a large scale
• How large retailers leverage social media platforms to introduce new products onto their shelves

]]>https://api.spreaker.com/episode/60210974Tue, 04 Jun 2024 08:00:04 +0000Bold Strategies, IncTaking a product from the kitchen’s soup pantry to the shelf takes a lot of hard work, but, more importantly, an authentic concept and a solid community. Drawing from her experience founding a startup, https://www.linkedin.com/in/chitraagrawal/,...
Drawing from her experience founding a startup, Chitra Agrawal, Founder of Brooklyn Delhi and Author of Vibrant India: Fresh Vegetarian Recipes from Bangalore to Brooklyn [A Cookbook], joins us to share her unique story, from building a blog community to brand conceptualization, merging her Indian roots with American culture, and how it got her products a place in large-scale retailers. 

Join us as we discuss:

• Chitra’s approach to organic growth and why she refuses to give up on her vision for fundraising purposes
• How Brookly Dehli co-manufactures with co-packers while maintaining high-quality products
• The importance of building a solid and supporting community before launching on a large scale
• How large retailers leverage social media platforms to introduce new products onto their shelves

]]>2094false26fullhttps://www.spreaker.com/episode/a-blueprint-for-market-readiness-with-eleni-shipp--60062730
To dive deeper into these strategies, we’re joined by Eleni Shipp, Partner at The Partnering Group. With over 40 years of experience in marketing and innovation strategy, Eleni shares insights into the 5C Analysis and 3D framework. These powerful methodologies help businesses truly understand a product's market readiness and, if they're not there yet, how to transform them into remarkable, profitable offerings.

Join us as we discuss:

• Why large companies need to keep marketing and sales functions separate post-acquisition to propel innovation.
• The shift towards launching products on a smaller scale to manage risks and learn from market reactions.
• Adjusted strategies for CPG products, focusing on digital marketing, influencers, retail media, and social media
• Current dietary trends and psychological thought processes influencing consumer behaviors

The CPG Launch Leaders podcast is presented by Bold Strategies, Inc. Visit www.boldstrategies.com to learn more.


]]>https://api.spreaker.com/episode/60062730Tue, 21 May 2024 08:00:06 +0000Bold Strategies, IncThere is no silver bullet to guarantee product adoption in the marketplace. However, businesses can implement strategies before launch to improve market readiness and increase the likelihood of securing a place in consumers' weekly dinners. To dive...
To dive deeper into these strategies, we’re joined by Eleni Shipp, Partner at The Partnering Group. With over 40 years of experience in marketing and innovation strategy, Eleni shares insights into the 5C Analysis and 3D framework. These powerful methodologies help businesses truly understand a product's market readiness and, if they're not there yet, how to transform them into remarkable, profitable offerings.

Join us as we discuss:

• Why large companies need to keep marketing and sales functions separate post-acquisition to propel innovation.
• The shift towards launching products on a smaller scale to manage risks and learn from market reactions.
• Adjusted strategies for CPG products, focusing on digital marketing, influencers, retail media, and social media
• Current dietary trends and psychological thought processes influencing consumer behaviors

The CPG Launch Leaders podcast is presented by Bold Strategies, Inc. Visit www.boldstrategies.com to learn more.


]]>2294false25fullhttps://www.spreaker.com/episode/how-the-goods-mart-is-revolutionizing-brand-growth-in-retail-with-rachel-krupa--59874046
In this episode, hosts Allan Peretz and Darcy Ramler are joined by Rachel Krupa, Founder of Krupa Consulting and The Goods Mart, to explore how to define, achieve, and sustain success for emerging good-for-you CPG brands. Rachel shares her insightful perspective on the power of the launch process at a smaller scale and how The Goods Mart is aiding these brands in building community and paving the way for long-term success.

Join us as we delve into:

• The myriad challenges facing brands, such as pricing, storytelling, obtaining genuine feedback, and the need for capital when transitioning to larger retailers.
• Why emerging brands should prioritize owning their regional market and fostering a community before expanding too rapidly.
• The significance of meticulously selecting effective funding strategies and partnerships, and their potential long-term impacts.
• How brands like Olipop, Partake Foods, and Perfect Bar have successfully navigated growth challenges and introduced innovative products.

The CPG Launch Leaders podcast is presented by Bold Strategies, Inc. Visit www.boldstrategies.com to learn more.

]]>https://api.spreaker.com/episode/59874046Tue, 07 May 2024 08:00:04 +0000Bold Strategies, IncSuccess in the CPG industry is a heterogeneous concept. It can vary depending on the brand and requires patience, targeted growth strategies, and a willingness to iterate based on real consumer feedback. In this episode, hosts Allan Peretz and Darcy...
In this episode, hosts Allan Peretz and Darcy Ramler are joined by Rachel Krupa, Founder of Krupa Consulting and The Goods Mart, to explore how to define, achieve, and sustain success for emerging good-for-you CPG brands. Rachel shares her insightful perspective on the power of the launch process at a smaller scale and how The Goods Mart is aiding these brands in building community and paving the way for long-term success.

Join us as we delve into:

• The myriad challenges facing brands, such as pricing, storytelling, obtaining genuine feedback, and the need for capital when transitioning to larger retailers.
• Why emerging brands should prioritize owning their regional market and fostering a community before expanding too rapidly.
• The significance of meticulously selecting effective funding strategies and partnerships, and their potential long-term impacts.
• How brands like Olipop, Partake Foods, and Perfect Bar have successfully navigated growth challenges and introduced innovative products.

The CPG Launch Leaders podcast is presented by Bold Strategies, Inc. Visit www.boldstrategies.com to learn more.

]]>2566false24fullhttps://www.spreaker.com/episode/carbonaut-s-low-carb-plant-based-pivot-to-frozen-with-danny-houghton--59606750Danny Houghton, innovator and co-founder of Carbonaut, a company specializing in low-carb bakery products. They explore the brand’s pivot to frozen foods and discuss how Carbonaut is making waves in the healthy foods market. Danny offers up his valuable point of view on how observing subtle market signals and moving fast can lead to successful product innovation and brand differentiation in the competitive CPG landscape.

Join us as we discuss:

• The innovative products we saw at Expo West and the growing interest in non-alcoholic, low-carb drink mixers and international flavors.
• The genesis of Carbonaut, born from a noticeable demand for low-carb options online that weren’t available in retail and it’s rapid growth in both Canadian and U.S. markets.
• The brand’s expansion into gluten-free, low-carb pizzas and burrito wraps and sharing insights into strategy to maintain taste and dietary compliance.
• The shift from viewing low-carb options as a diet to a lifestyle choice, and how Carbonaut’s strategic positioning caters to this enduring trend.

CPG Launch Leaders is presented by BOLD!  www.boldstrategies.com]]>https://api.spreaker.com/episode/59606750Tue, 23 Apr 2024 08:15:02 +0000Bold Strategies, IncIn this insightful episode of CPG Launch Leaders, hosts Allan Peretz and Darcy Ramler chat with https://www.linkedin.com/in/houghtondanny/, innovator and co-founder of...Danny Houghton, innovator and co-founder of Carbonaut, a company specializing in low-carb bakery products. They explore the brand’s pivot to frozen foods and discuss how Carbonaut is making waves in the healthy foods market. Danny offers up his valuable point of view on how observing subtle market signals and moving fast can lead to successful product innovation and brand differentiation in the competitive CPG landscape.

Join us as we discuss:

• The innovative products we saw at Expo West and the growing interest in non-alcoholic, low-carb drink mixers and international flavors.
• The genesis of Carbonaut, born from a noticeable demand for low-carb options online that weren’t available in retail and it’s rapid growth in both Canadian and U.S. markets.
• The brand’s expansion into gluten-free, low-carb pizzas and burrito wraps and sharing insights into strategy to maintain taste and dietary compliance.
• The shift from viewing low-carb options as a diet to a lifestyle choice, and how Carbonaut’s strategic positioning caters to this enduring trend.

CPG Launch Leaders is presented by BOLD!  www.boldstrategies.com]]>2537based,carb,carbonaut,cpg,degree,diet,foods,free,gluten,healthy,innovation,keto,low,one,organic,plant,products,proteinsfalse23fullhttps://www.spreaker.com/episode/tide-s-cold-wash-revolution-towards-sustainable-fabric-care-with-todd-cline--59181196Todd Cline, the Sr Director of Sustainability at Procter and Gamble and a leading sustainability expert. We discuss the innovative world of sustainable fabric care and explore the groundbreaking efforts of brands like Tide, Downy, and Gain in reducing their environmental footprint and the significant role that consumer behavior plays in achieving sustainability goals. Discover how P&G is pushing the boundaries of eco-friendly practices, from championing cold water washing to their ambitious net-zero targets. Hear firsthand about their partnerships, like those with the NFL, and their exciting journey in reducing emissions. 

Key Points:

• P&G's journey towards net zero by 2040 and its strategies for reducing scope three emissions.
• The impact of consumer behavior on sustainability, and Tide's campaigns to promote cold wash settings.
• Innovative partnerships and product developments aimed at reducing water and energy usage in fabric care.

CPG Launch Leaders podcast is presented by Bold Strategies, Inc.   www.boldstrategies.com]]>https://api.spreaker.com/episode/59181196Tue, 09 Apr 2024 08:00:02 +0000Bold Strategies, IncWe talk with https://www.linkedin.com/in/todd-cline-2b2a99/, the Sr Director of Sustainability at https://us.pg.com and a leading sustainability expert. We discuss the innovative world of sustainable fabric care and explore the groundbreaking efforts...Todd Cline, the Sr Director of Sustainability at Procter and Gamble and a leading sustainability expert. We discuss the innovative world of sustainable fabric care and explore the groundbreaking efforts of brands like Tide, Downy, and Gain in reducing their environmental footprint and the significant role that consumer behavior plays in achieving sustainability goals. Discover how P&G is pushing the boundaries of eco-friendly practices, from championing cold water washing to their ambitious net-zero targets. Hear firsthand about their partnerships, like those with the NFL, and their exciting journey in reducing emissions. 

Key Points:

• P&G's journey towards net zero by 2040 and its strategies for reducing scope three emissions.
• The impact of consumer behavior on sustainability, and Tide's campaigns to promote cold wash settings.
• Innovative partnerships and product developments aimed at reducing water and energy usage in fabric care.

CPG Launch Leaders podcast is presented by Bold Strategies, Inc.   www.boldstrategies.com]]>2705false22fullhttps://www.spreaker.com/episode/navigating-cpg-from-big-brands-to-startup-with-applied-silver-s-michael-lyons--59138853Michael Lyons, CEO of Applied Silver and a veteran in consumer goods. With a background at major corporations such as Henkel and Procter & Gamble, Michael brings a wealth of experience to the leap of spearheading a startup. Michael also talks about his journey, providing insightful perspectives on fostering innovation, cultivating brand identity, and adeptly adapting to market shifts. He also discusses the dynamic landscape of consumer products, emphasizing the critical role of agility in product development and the strategic use of consumer insights for effective brand building.

Join us as we discuss:

• The dynamics of transitioning from large CPG corporations to startup leadership.
• Gain insights into innovative product development and effective brand-building strategies.
• Understand the importance of consumer engagement and agility in the fast-paced consumer goods market.

CPG Launch Leaders is presented by Bold Strategies.  www.boldstrategies.com]]>https://api.spreaker.com/episode/59138853Tue, 26 Mar 2024 08:00:02 +0000Bold Strategies, IncTransitioning from the corporate world to a startup presents its own set of challenges. Darcy and Allen speak with https://www.linkedin.com/in/michael-lyons-c/, CEO of https://www.appliedsilver.com/ and a veteran in consumer goods. With a background...Michael Lyons, CEO of Applied Silver and a veteran in consumer goods. With a background at major corporations such as Henkel and Procter & Gamble, Michael brings a wealth of experience to the leap of spearheading a startup. Michael also talks about his journey, providing insightful perspectives on fostering innovation, cultivating brand identity, and adeptly adapting to market shifts. He also discusses the dynamic landscape of consumer products, emphasizing the critical role of agility in product development and the strategic use of consumer insights for effective brand building.

Join us as we discuss:

• The dynamics of transitioning from large CPG corporations to startup leadership.
• Gain insights into innovative product development and effective brand-building strategies.
• Understand the importance of consumer engagement and agility in the fast-paced consumer goods market.

CPG Launch Leaders is presented by Bold Strategies.  www.boldstrategies.com]]>3060false21fullhttps://www.spreaker.com/episode/crafting-the-revival-of-pbr-with-neal-stewart--58974174
Presented by Bold Strategies https://www.boldstrategies.com/

✍️ Episode References
Pabst Blue Ribbon
https://pabstblueribbon.com/
Oatly
https://www.oatly.com/
Anheuser-Busch
https://www.anheuser-busch.com/
The Lutz Tavern
No link available (mentioned as no longer existing)
Lewis & Clark College
https://www.lclark.edu/
Delta Cafe
No link available (specific context not provided)
The New York Times Magazine
https://www.nytimes.com/section/magazine
Flying Dog Brewery
https://www.flyingdog.com/
Dogfish Head Craft Brewery
https://www.dogfish.com/
Dano's Seasoning
https://danosseasoning.com/]]>https://api.spreaker.com/episode/58974174Tue, 12 Mar 2024 08:00:01 +0000Bold Strategies, IncJoin us for an engaging conversation with Neal Stewart, the Chief Commercial Officer at Dan-O's Seasoning. Neal delves into his extraordinary career, highlighting his journey in rejuvenating and expanding iconic brands., Neal recounts his pivotal role...
Presented by Bold Strategies https://www.boldstrategies.com/

✍️ Episode References
Pabst Blue Ribbon
https://pabstblueribbon.com/
Oatly
https://www.oatly.com/
Anheuser-Busch
https://www.anheuser-busch.com/
The Lutz Tavern
No link available (mentioned as no longer existing)
Lewis & Clark College
https://www.lclark.edu/
Delta Cafe
No link available (specific context not provided)
The New York Times Magazine
https://www.nytimes.com/section/magazine
Flying Dog Brewery
https://www.flyingdog.com/
Dogfish Head Craft Brewery
https://www.dogfish.com/
Dano's Seasoning
https://danosseasoning.com/]]>2659beer,brand,cpg,experiential,industry,launch,leaders,marketing,pabst,pbr,support,tradefalse20fullhttps://www.spreaker.com/episode/the-scent-of-downy-single-rinse-success-with-santiago-nettle--58707459
Join us as we discuss:

• Santiago reflects on the broader implications of his work, including the shift in marketing strategies from traditional methods to a more digital, data-driven approach.
• The role of consumer insights and changing social norms in developing marketing strategies.
• Evolution of product marketing from traditional media to digital and data-driven

CPG Launch Leaders is presented by Bold Strategies www.boldstrategies.com]]>https://api.spreaker.com/episode/58707459Tue, 27 Feb 2024 08:00:02 +0000Bold Strategies, IncWe delve into the dynamic world of product marketing, navigating its complexities and triumphs alongside Santiago Nettle, the Regional Marketing Director at Beiersdorf and a leading figure in consumer packaged goods. In this conversation, Santiago...
Join us as we discuss:

• Santiago reflects on the broader implications of his work, including the shift in marketing strategies from traditional methods to a more digital, data-driven approach.
• The role of consumer insights and changing social norms in developing marketing strategies.
• Evolution of product marketing from traditional media to digital and data-driven

CPG Launch Leaders is presented by Bold Strategies www.boldstrategies.com]]>2454false19fullhttps://www.spreaker.com/episode/mastering-data-driven-product-innovation-with-smashbrand-s-christy-lebor--58661453

Join us as we discuss:

• Christy's extensive background in CPG, including her impactful projects and roles at major companies.
• Insights into the importance of packaging and design in product marketing and consumer perception.
• Perspectives on current trends in the CPG industry and the challenges of brand development and innovation.

Presented by Bold Strategies https://www.boldstrategies.com/]]>https://api.spreaker.com/episode/58661453Tue, 13 Feb 2024 08:00:03 +0000Bold Strategies, IncWe delve into the dynamic world of product innovation, launches, and consumer adoption curves with our guest, Christy Lebor. She discusses her experiences through 20 years in CPG, working with major brands like Unilever, Kraft Heinz, and JBS and in...

Join us as we discuss:

• Christy's extensive background in CPG, including her impactful projects and roles at major companies.
• Insights into the importance of packaging and design in product marketing and consumer perception.
• Perspectives on current trends in the CPG industry and the challenges of brand development and innovation.

Presented by Bold Strategies https://www.boldstrategies.com/]]>2585false18fullhttps://www.spreaker.com/episode/the-beauty-of-reinvention-with-patchology-skincare--58422844
Join us as we discuss:

• Consumer-driven changes in product development
• The launch of new products and the challenges faced by retailer reluctance
• The use of influencer marketing and select paid advertising

CPG Launch Leaders is presented by Bold Strategies https://www.boldstrategies.com/]]>https://api.spreaker.com/episode/58422844Tue, 23 Jan 2024 22:24:23 +0000Bold Strategies, IncChris Hobson, CEO of Patchology skincare, joins Allan and Darcy this week to share how a massive shift from a science and medical mindset to a consumer mindset changed the trajectory of his company and how embracing skin care as self-care has expanded...
Join us as we discuss:

• Consumer-driven changes in product development
• The launch of new products and the challenges faced by retailer reluctance
• The use of influencer marketing and select paid advertising

CPG Launch Leaders is presented by Bold Strategies https://www.boldstrategies.com/]]>3228beauty,cpg,innovationfalse17fullhttps://www.spreaker.com/episode/allan-s-favorite-episode-of-2023--58242410Join us as we discuss:

• Launching a category-defining product in a competitive space.
• Celebrating success and learning from mistakes
• The valuable insights you can learn when you really listen to your customers

CPG Launch Leaders is presented by Bold Strategies]]>https://api.spreaker.com/episode/58242410Tue, 09 Jan 2024 17:03:34 +0000Bold Strategies, IncHappy New Year from everyone at CPG Launch Leaders! As we reflect on the previous year, Allan reveals his favorite episode of 2023 and brings it back for an encore. Gail Becker joined our hosts to discuss the launch and success of CAULIPOWER. Gail’s...Join us as we discuss:

• Launching a category-defining product in a competitive space.
• Celebrating success and learning from mistakes
• The valuable insights you can learn when you really listen to your customers

CPG Launch Leaders is presented by Bold Strategies]]>1579falsefullhttps://www.spreaker.com/episode/darcy-s-favorite-episode-of-2023--58126700Happy Holidays and welcome to a special edition of CPG Launch Leaders! Today, Darcy reveals her favorite episode of 2023 and brings it back for an encore presentation. Listen as Darcy shares why she loves the story of Quest and what she learned from its Senior Vice President, Stewart Heflin. Revisit the journey of how Quest captivated a devoted following, conquered competition, and expanded beyond protein bars into uncharted territory.
Join us as we discuss:

• How perseverance and resilience in the face of challenges can contribute to achieving long-term success.
• How disrupting established norms and industries can lead to growth and new opportunities.

]]>https://api.spreaker.com/episode/58126700Wed, 27 Dec 2023 01:09:21 +0000Bold Strategies, IncHappy Holidays and welcome to a special edition of CPG Launch Leaders! Today, Darcy reveals her favorite episode of 2023 and brings it back for an encore presentation. Listen as Darcy shares why she loves the story of Quest and what she learned from...Happy Holidays and welcome to a special edition of CPG Launch Leaders! Today, Darcy reveals her favorite episode of 2023 and brings it back for an encore presentation. Listen as Darcy shares why she loves the story of Quest and what she learned from its Senior Vice President, Stewart Heflin. Revisit the journey of how Quest captivated a devoted following, conquered competition, and expanded beyond protein bars into uncharted territory.
Join us as we discuss:

• How perseverance and resilience in the face of challenges can contribute to achieving long-term success.
• How disrupting established norms and industries can lead to growth and new opportunities.

]]>1806falsefullhttps://www.spreaker.com/episode/cleancult-s-eco-friendly-mission-to-meet-consumers-where-they-are--57989045
Ryan Lupberger, Co-Founder & CEO at Cleancult, explains the difference. Cleancult quickly grew to become a true disrupter in the cleaning product space, expanding the limits of environmentally friendly products and packaging with commercial appeal. Here, Ryan shares valuable lessons he’s learned for entrepreneurs and innovation leaders in product development, retail expansion, and marketing strategies.

Join us as we discuss:

• Sustainability and product innovation in the cleaning products industry
• Learning consumer habits and using consumer feedback in an effective way
• The differences in appealing to online and in-store shoppers

]]>https://api.spreaker.com/episode/57989045Tue, 12 Dec 2023 21:13:39 +0000Bold Strategies, IncWhat is more important to consumers - the ingredients that ARE in their cleaning products or the ingredients that are NOT in them? https://www.linkedin.com/in/ryanlupberger/, Co-Founder & CEO at https://www.linkedin.com/company/cleancult/,...
Ryan Lupberger, Co-Founder & CEO at Cleancult, explains the difference. Cleancult quickly grew to become a true disrupter in the cleaning product space, expanding the limits of environmentally friendly products and packaging with commercial appeal. Here, Ryan shares valuable lessons he’s learned for entrepreneurs and innovation leaders in product development, retail expansion, and marketing strategies.

Join us as we discuss:

• Sustainability and product innovation in the cleaning products industry
• Learning consumer habits and using consumer feedback in an effective way
• The differences in appealing to online and in-store shoppers

]]>2836falsefullhttps://www.spreaker.com/episode/from-grassroots-to-grocery-shelves-dan-o-s-unconventional-road-to-success--57653887
Join us as we explore:

-Dan-O’s unconventional approach to standard marketing techniques like demos and sampling
-The power of interactive and entertaining content marketing
-How an engaged fanbase can become brand ambassadors

CPG Launch Leaders is presented by Bold Strategies https://www.boldstrategies.com/]]>https://api.spreaker.com/episode/57653887Wed, 15 Nov 2023 21:13:13 +0000Bold Strategies, IncWhat happens when you cross a great tasting product with a devoted social fan base and just a sprinkling of puns? The incredible growth story of Dan-O’s Seasoning. Our entertaining and inspiring guest, Tyler Watson, the brand’s senior VP of Sales,...
Join us as we explore:

-Dan-O’s unconventional approach to standard marketing techniques like demos and sampling
-The power of interactive and entertaining content marketing
-How an engaged fanbase can become brand ambassadors

CPG Launch Leaders is presented by Bold Strategies https://www.boldstrategies.com/]]>2880falsefullhttps://www.spreaker.com/episode/from-zero-to-40-how-febreze-captured-the-mexican-market--57382556In today's episode, Jesus Balseca shares the story of successfully breaking through barriers to launch the iconic brand Febreze in Mexico. From facing resistance to revolutionizing the category's placement in stores, this episode highlights the bold strategies employed by the team to convince both consumers and trade partners.

Join us as we discuss:

• Breaking Procter and Gamble sales records
• Getting customer buy-in with over-the-top activation campaigns.
• The thrill of racing against the clock and delivering on audacious promises

CPG Launch Leaders is presented by Bold Strategies]]>https://api.spreaker.com/episode/57382556Tue, 31 Oct 2023 05:30:02 +0000Bold Strategies, IncIn today's episode, Jesus Balseca shares the story of successfully breaking through barriers to launch the iconic brand Febreze in Mexico. From facing resistance to revolutionizing the category's placement in stores, this episode highlights the bold...In today's episode, Jesus Balseca shares the story of successfully breaking through barriers to launch the iconic brand Febreze in Mexico. From facing resistance to revolutionizing the category's placement in stores, this episode highlights the bold strategies employed by the team to convince both consumers and trade partners.

Join us as we discuss:

• Breaking Procter and Gamble sales records
• Getting customer buy-in with over-the-top activation campaigns.
• The thrill of racing against the clock and delivering on audacious promises

CPG Launch Leaders is presented by Bold Strategies]]>2272false12fullhttps://www.spreaker.com/episode/the-power-of-reinvention-5-rebrands-that-captivated-consumers--57262258If you’ve ever stepped on a Lego, you know that pain has no comparison. But did you know that Lego on the floor is actually the result of super successful rebrand?

In this episode, we are exploring the world of brand repositioning and incredible transformations that have captured the attention of consumers. Darcy and Allan will guide us through five captivating stories of CPG rebrands that have successfully shifted perception and embraced the modern market.

From the remarkable turnaround of LEGO to a pivot of Axe Body Spray away from hyper-masculinity to a focus on individuality, you'll find inspiration in their strategic decisions and innovative approaches.
]]>https://api.spreaker.com/episode/57262258Tue, 17 Oct 2023 05:00:03 +0000Bold Strategies, IncIf you’ve ever stepped on a Lego, you know that pain has no comparison. But did you know that Lego on the floor is actually the result of super successful rebrand? In this episode, we are exploring the world of brand repositioning and incredible...If you’ve ever stepped on a Lego, you know that pain has no comparison. But did you know that Lego on the floor is actually the result of super successful rebrand?

In this episode, we are exploring the world of brand repositioning and incredible transformations that have captured the attention of consumers. Darcy and Allan will guide us through five captivating stories of CPG rebrands that have successfully shifted perception and embraced the modern market.

From the remarkable turnaround of LEGO to a pivot of Axe Body Spray away from hyper-masculinity to a focus on individuality, you'll find inspiration in their strategic decisions and innovative approaches.
]]>1435false11fullhttps://www.spreaker.com/episode/rollingreens-from-food-truck-to-meat-alternative-pioneer--56978632How do you go from a humble food truck to a powerhouse in the world of plant-based meat alternatives?

In this episode, Alan and Darcy are joined by Lindsey Cunningham, the Co-Founder and CEO of RollinGreens. Lindsey shares insights into their innovative launches and how they created products that have moved away from the frozen aisle and are connecting meat alternative shoppers with shelf stable options.
Join us as we discuss:

• How to execute successful grassroots, guerrilla marketing
• Navigating vital product pivots
• The effects RollinGreens saw from their appearance on Shark Tank

]]>https://api.spreaker.com/episode/56978632Tue, 03 Oct 2023 05:00:02 +0000Bold Strategies, IncHow do you go from a humble food truck to a powerhouse in the world of plant-based meat alternatives? In this episode, Alan and Darcy are joined by Lindsey Cunningham, the Co-Founder and CEO of RollinGreens. Lindsey shares insights into their...How do you go from a humble food truck to a powerhouse in the world of plant-based meat alternatives?

In this episode, Alan and Darcy are joined by Lindsey Cunningham, the Co-Founder and CEO of RollinGreens. Lindsey shares insights into their innovative launches and how they created products that have moved away from the frozen aisle and are connecting meat alternative shoppers with shelf stable options.
Join us as we discuss:

• How to execute successful grassroots, guerrilla marketing
• Navigating vital product pivots
• The effects RollinGreens saw from their appearance on Shark Tank

]]>1490false10fullhttps://www.spreaker.com/episode/marvelously-multi-purposeful-the-lemi-shine-citric-acid-revolution--56779302
In this episode, we're joined by Curtis Eggemeyer, the CEO of Lemi Shine.
Curtis has helmed the “Better For You” household cleaning products brand since 2007 and has continued the brand's success through exponential growth, expanding its presence into new categories with over 30+ products.

Curtis takes us on a journey through the world of innovative cleaning products, sharing the remarkable story of how one ingredient, citric acid, became the driving force for exponential growth.

Join us as we discuss:

• How Lemi Shine launched citric acid as a standalone product after initially being hesitant, and the success that followed.
• Innovative ways Lemi Shine uses Amazon to test and validate new product ideas.
• The evolution of product launches over the past 15 years.

]]>https://api.spreaker.com/episode/56779302Tue, 19 Sep 2023 05:00:02 +0000Bold Strategies, IncIf one key ingredient can launch a full line of safer cleaning options, why not make it a product all it's own? In this episode, we're joined by Curtis Eggemeyer, the CEO of Lemi Shine. Curtis has helmed the “Better For You” household cleaning...
In this episode, we're joined by Curtis Eggemeyer, the CEO of Lemi Shine.
Curtis has helmed the “Better For You” household cleaning products brand since 2007 and has continued the brand's success through exponential growth, expanding its presence into new categories with over 30+ products.

Curtis takes us on a journey through the world of innovative cleaning products, sharing the remarkable story of how one ingredient, citric acid, became the driving force for exponential growth.

Join us as we discuss:

• How Lemi Shine launched citric acid as a standalone product after initially being hesitant, and the success that followed.
• Innovative ways Lemi Shine uses Amazon to test and validate new product ideas.
• The evolution of product launches over the past 15 years.

]]>1997false9fullhttps://www.spreaker.com/episode/failure-to-launch-5-cpg-new-item-flops--56687729It’s easy to love the new, innovative, ambitious idea. But sometimes dreams of success and innovation collide with unexpected pitfalls and unintended consequences.
On this episode of CPG Launch Leaders co-hosts Darcy Ramler and Allan Peretz countdown their top five CPG new item failures.
Join us as we discuss:

• The importance of concept and qualitative testing
• How to better understand customer desires and emotional brand connections
• The importance of being aware of customer and category trends

]]>https://api.spreaker.com/episode/56687729Tue, 05 Sep 2023 05:00:03 +0000Bold Strategies, IncIt’s easy to love the new, innovative, ambitious idea. But sometimes dreams of success and innovation collide with unexpected pitfalls and unintended consequences. On this episode of CPG Launch Leaders co-hosts Darcy Ramler and Allan Peretz countdown...It’s easy to love the new, innovative, ambitious idea. But sometimes dreams of success and innovation collide with unexpected pitfalls and unintended consequences.
On this episode of CPG Launch Leaders co-hosts Darcy Ramler and Allan Peretz countdown their top five CPG new item failures.
Join us as we discuss:

• The importance of concept and qualitative testing
• How to better understand customer desires and emotional brand connections
• The importance of being aware of customer and category trends

]]>1645false8fullhttps://www.spreaker.com/episode/crunching-the-market-the-p-nuff-launch-story--56503059Uncover the mouthwatering tale of a food scientist turned entrepreneur, as he unveils the journey behind creating a revolutionary plant-based, crunchy protein puff that challenges the status quo of traditional bar snacks
On this exciting episode of CPG Launch Leaders Darcy and Allan sit down with Dr. Juan Salinas, the founder of P-Nuff Crunch.
Join us as we discuss:

• Insights on product development
• How to thrive as a scrappy CPG entrepreneur
• A glimpse into Dr. Juan’s appearance on Shark Tank

]]>https://api.spreaker.com/episode/56503059Tue, 22 Aug 2023 05:00:03 +0000Bold Strategies, IncUncover the mouthwatering tale of a food scientist turned entrepreneur, as he unveils the journey behind creating a revolutionary plant-based, crunchy protein puff that challenges the status quo of traditional bar snacks On this exciting episode of...Uncover the mouthwatering tale of a food scientist turned entrepreneur, as he unveils the journey behind creating a revolutionary plant-based, crunchy protein puff that challenges the status quo of traditional bar snacks
On this exciting episode of CPG Launch Leaders Darcy and Allan sit down with Dr. Juan Salinas, the founder of P-Nuff Crunch.
Join us as we discuss:

• Insights on product development
• How to thrive as a scrappy CPG entrepreneur
• A glimpse into Dr. Juan’s appearance on Shark Tank

]]>1654false7fullhttps://www.spreaker.com/episode/navigating-the-challenging-path-rx-to-otc-transitions--56372420
In this episode, Susan Levy, Founder and Principal of SBL Consulting Group, and seasoned expert in consumer healthcare and RX to OTC transitions, shares valuable insights into the challenging world of switching medications from prescription-only to over-the-counter.

Join us as we discuss:

• Navigating FDA Regulations

• Understanding Consumer Behavior & Crafting Consumer Insights

• Strategies for Growth in Consumer Healthcare

]]>https://api.spreaker.com/episode/56372420Tue, 08 Aug 2023 05:00:02 +0000Bold Strategies, IncSince 2000, roughly 40% of RX to OTC switches have failed. This doesn’t even take into account the countless switches that fail to make it out of development. In this episode, Susan Levy, Founder and Principal of SBL Consulting Group, and seasoned...
In this episode, Susan Levy, Founder and Principal of SBL Consulting Group, and seasoned expert in consumer healthcare and RX to OTC transitions, shares valuable insights into the challenging world of switching medications from prescription-only to over-the-counter.

Join us as we discuss:

• Navigating FDA Regulations

• Understanding Consumer Behavior & Crafting Consumer Insights

• Strategies for Growth in Consumer Healthcare

]]>1848false6fullhttps://www.spreaker.com/episode/caulipower-redefining-convenience-and-health-in-the-frozen-food-industry--56202246In this episode, we’re joined by Gail Becker, to discuss the launch of CAULIPOWER.

Gail’s breakthrough idea came in 2016 when she was trying to make cauliflower-crust pizza for her two sons, both of whom have Celiac disease. Unable to find good frozen options, she decided to launch her own great tasting, better-for-you food that just happens to be gluten-free.

Join us as we discuss:

• Launching a category-defining product in a competitive space.
• Celebrating success and learning from mistakes
• The valuable insights you can learn when you really listen to your customers

Connect with CAULIPOWER on social media and send a direct message referencing CPG Launch Leaders to receive a complimentary coupon for any item of your choice!]]>https://api.spreaker.com/episode/56202246Tue, 25 Jul 2023 05:00:03 +0000Bold Strategies, IncImagine a world where you could walk down the frozen aisle at the grocery store and have your choice of delicious options that are better for you and still ready in minutes. In this episode, we’re joined by Gail Becker, to discuss the launch of...In this episode, we’re joined by Gail Becker, to discuss the launch of CAULIPOWER.

Gail’s breakthrough idea came in 2016 when she was trying to make cauliflower-crust pizza for her two sons, both of whom have Celiac disease. Unable to find good frozen options, she decided to launch her own great tasting, better-for-you food that just happens to be gluten-free.

Join us as we discuss:

• Launching a category-defining product in a competitive space.
• Celebrating success and learning from mistakes
• The valuable insights you can learn when you really listen to your customers

Connect with CAULIPOWER on social media and send a direct message referencing CPG Launch Leaders to receive a complimentary coupon for any item of your choice!]]>1597false5fullhttps://www.spreaker.com/episode/defy-expectations-how-max-factor-lipfinity-redefined-a-category--56051530A groundbreaking lip color that defied convention and left the beauty industry buzzing, we’re unpacking the Max Factor LIPFINITY story.


Today on CPG Launch Leaders we welcome, Heather Burgess, Senior Partner and CMO at Simpactful, and integral part of the launch team that brought LIPFINITY to market.
Join us as we discuss:

• Successfully launching a disruptive product with a small budget

• Overcoming consumer hesitancy through strategic marketing

• Standing out in a saturated market

]]>https://api.spreaker.com/episode/56051530Tue, 11 Jul 2023 05:00:03 +0000Bold Strategies, IncA groundbreaking lip color that defied convention and left the beauty industry buzzing, we’re unpacking the Max Factor LIPFINITY story. Today on CPG Launch Leaders we welcome, Heather Burgess, Senior Partner and CMO at Simpactful, and integral part...A groundbreaking lip color that defied convention and left the beauty industry buzzing, we’re unpacking the Max Factor LIPFINITY story.


Today on CPG Launch Leaders we welcome, Heather Burgess, Senior Partner and CMO at Simpactful, and integral part of the launch team that brought LIPFINITY to market.
Join us as we discuss:

• Successfully launching a disruptive product with a small budget

• Overcoming consumer hesitancy through strategic marketing

• Standing out in a saturated market

]]>2191false4fullhttps://www.spreaker.com/episode/ketchup-with-extra-veggies-building-a-healthy-alternative-from-scratch-with-abraham-kamarck--54652462Uncover the thrilling tale of how a revolutionary, healthier ketchup dared to disrupt a core American condiment.
In this episode, we’re joined by Abraham Kamarck (Founder and CEO of TrueMade Foods), to discuss the launch of Ketchup with Extra Veggies and how TrueMade Foods is irresistibly delicious, no sugar versions of your favorite condiments.
Join us as we discuss:

• Explore the importance of building the right product team to capture the evolving needs and preferences of health-conscious consumers
• Lessons learned from navigating obstacles and studying established competitors.
• How to build a brand that’s serving up better-for-you options made for parents and kids not just health food shoppers

]]>https://api.spreaker.com/episode/54652462Tue, 27 Jun 2023 05:00:02 +0000Bold Strategies, IncUncover the thrilling tale of how a revolutionary, healthier ketchup dared to disrupt a core American condiment. In this episode, we’re joined by Abraham Kamarck (Founder and CEO of TrueMade Foods), to discuss the launch of Ketchup with Extra Veggies...Uncover the thrilling tale of how a revolutionary, healthier ketchup dared to disrupt a core American condiment.
In this episode, we’re joined by Abraham Kamarck (Founder and CEO of TrueMade Foods), to discuss the launch of Ketchup with Extra Veggies and how TrueMade Foods is irresistibly delicious, no sugar versions of your favorite condiments.
Join us as we discuss:

• Explore the importance of building the right product team to capture the evolving needs and preferences of health-conscious consumers
• Lessons learned from navigating obstacles and studying established competitors.
• How to build a brand that’s serving up better-for-you options made for parents and kids not just health food shoppers

]]>1699false3fullhttps://www.spreaker.com/episode/flipping-the-macros-how-quest-revolutionized-snacks-with-stuart-heflin--54104425
Today on CPG Launch Leaders, we unravel the incredible story of Quest: How they captivated a devoted following, conquered competition, and expanded beyond protein bars into uncharted territory.

Join us as we discuss:

• Perseverance and resilience in the face of challenges, and how it can contribute to achieving long-term success.
• Disrupting established norms and industries, and how it can lead to growth and new opportunities.

]]>https://api.spreaker.com/episode/54104425Tue, 13 Jun 2023 05:00:01 +0000Bold Strategies, IncWhat if I told you there's a nutrition brand that challenged the status quo, and transformed the food industry as we know it? Today on CPG Launch Leaders, we unravel the incredible story of Quest: How they captivated a devoted following, conquered...
Today on CPG Launch Leaders, we unravel the incredible story of Quest: How they captivated a devoted following, conquered competition, and expanded beyond protein bars into uncharted territory.

Join us as we discuss:

• Perseverance and resilience in the face of challenges, and how it can contribute to achieving long-term success.
• Disrupting established norms and industries, and how it can lead to growth and new opportunities.

]]>1799false2fullhttps://www.spreaker.com/episode/launching-a-laundry-revolution-downy-single-rinse-global-expansion-with-jack-rubin--54011374
In this first episode of CPG Launch Leaders, Jack Rubin takes us on a deep dive into the revolutionary Downy Single Rinse, revealing the secrets behind this game-changing product and how it transformed the laundry experience.
Join us as we discuss:

• How customer insights become the key catalyst for unlocking product innovation
• Expansion into Global markets
• The power of real-time learning in-market vs pre-market

]]>https://api.spreaker.com/episode/54011374Tue, 30 May 2023 09:00:04 +0000Bold Strategies, IncIf you had a magic elixir, a product so good potential customers struggled to believe it was even real, how might you overcome the believability gap? In this first episode of CPG Launch Leaders, Jack Rubin takes us on a deep dive into the...
In this first episode of CPG Launch Leaders, Jack Rubin takes us on a deep dive into the revolutionary Downy Single Rinse, revealing the secrets behind this game-changing product and how it transformed the laundry experience.
Join us as we discuss:

• How customer insights become the key catalyst for unlocking product innovation
• Expansion into Global markets
• The power of real-time learning in-market vs pre-market

]]>2204falsefullhttps://www.spreaker.com/episode/introducing-cpg-launch-leaders--53666521
You’ll hear the challenges they faced, how they overcome them, and what they learned along the way. From the highest highs to the lowest lows, these are stories from leaders on the frontlines of innovation.

You can find us on Apple, Spotify, or wherever you get your podcasts. Just search for “CPG Launch Leaders” and if you like what you hear, hit subscribe.]]>https://api.spreaker.com/episode/53666521Thu, 27 Apr 2023 19:29:38 +0000Bold Strategies, IncCPG Launch Leaders, a show from Bold Strategies, Incorporated, explores the exciting world of CPG product launches. You’ll hear the challenges they faced, how they overcome them, and what they learned along the way. From the highest highs to the...
You’ll hear the challenges they faced, how they overcome them, and what they learned along the way. From the highest highs to the lowest lows, these are stories from leaders on the frontlines of innovation.

You can find us on Apple, Spotify, or wherever you get your podcasts. Just search for “CPG Launch Leaders” and if you like what you hear, hit subscribe.]]>25falsetrailer