http://www.velomedia.io
Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>enBusinessThe Business of Cyclinghttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/563cbf363ee1513b642e206de13187cb.jpghttp://www.velomedia.ioMon, 31 Aug 2026 06:52:47 +0000Wyatt WeesWyatt Weeswyatt@velomedia.ioThe Business of Cycling podcast takes you inside the cycling world from the perspective of those that work in the sector. Hear from passionate entrepreneurs and professionals from brands, teams, and bike shops. Read the latest 'The Business of...
Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>false3169739a-3fb2-5403-b89a-3607470596a1episodichttps://www.spreaker.com/episode/ingredient-branding-done-right-how-german-stubbornness-turned-a-cello-hack-into-a-global-brand--74762708
Joachim Fiedler joined me at Eurobike 2026 to talk about how Fidlock built one of the most quietly ubiquitous ingredient brands around: the patent-everything strategy, splitting the business between industrial components and consumer products like the Twist bottle line, and the deliberate "A surface, B surface" playbook for getting a brand noticed on someone else's product.

It's a conversation about betting everything on one core idea — and never quite letting go of it.


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Joachim Fiedler joined me at Eurobike 2026 to talk about how Fidlock built one of the most quietly ubiquitous ingredient brands around: the patent-everything strategy, splitting the business between industrial components and consumer products like the Twist bottle line, and the deliberate "A surface, B surface" playbook for getting a brand noticed on someone else's product.

It's a conversation about betting everything on one core idea — and never quite letting go of it.


Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>1796false92fullhttps://www.spreaker.com/episode/strategy-or-opportunity-lessons-in-cycling-branding-from-assos-giro-knog-whyte--73442168

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We talked about:

• The uncanny parallel between the resistance he faced pushing 29ers in the early 2000s and the skepticism belt drives face today — almost all of it from people who've never actually ridden
• What it's like being an "ingredient brand" inside OEM partnerships, and why the real work happens in the trenches with frame and drivetrain manufacturers, not in front of the end consumer
• Selling Niner after 20 years, the capital strain of growing a company at double-digit rates, and what it taught him
• The transition from 40 years as an entrepreneur to being an employee at a 115-year-old, $3.5B public company — and why he actually prefers it

There's something great about hearing a founder talk candidly about giving up control, and what he gained in return.




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We talked about:

• The uncanny parallel between the resistance he faced pushing 29ers in the early 2000s and the skepticism belt drives face today — almost all of it from people who've never actually ridden
• What it's like being an "ingredient brand" inside OEM partnerships, and why the real work happens in the trenches with frame and drivetrain manufacturers, not in front of the end consumer
• Selling Niner after 20 years, the capital strain of growing a company at double-digit rates, and what it taught him
• The transition from 40 years as an entrepreneur to being an employee at a 115-year-old, $3.5B public company — and why he actually prefers it

There's something great about hearing a founder talk candidly about giving up control, and what he gained in return.




Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>1845false90fullhttps://www.spreaker.com/episode/who-is-kenda-inside-the-taiwanese-tire-juggernaut-with-vp-eric-yang--72736575
This week I'm joined by Eric Yang, VP of Business Development at Kenda USA and grandson of the company's founder. Born and raised in Ohio after his father moved to open Kenda's US headquarters, Eric spent five years in the family business before walking away for a decade — Silicon Valley startups, a Wharton MBA, and angel investing — until he decided it was time to come home.

We dig into Kenda's 64-year history, the humility baked into Taiwanese manufacturing culture, the tightrope walk between being a B2B powerhouse and a consumer brand, and what it really means to step into a company with nine board members, a global footprint, and a DNA rooted firmly in the factory floor.


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This week I'm joined by Eric Yang, VP of Business Development at Kenda USA and grandson of the company's founder. Born and raised in Ohio after his father moved to open Kenda's US headquarters, Eric spent five years in the family business before walking away for a decade — Silicon Valley startups, a Wharton MBA, and angel investing — until he decided it was time to come home.

We dig into Kenda's 64-year history, the humility baked into Taiwanese manufacturing culture, the tightrope walk between being a B2B powerhouse and a consumer brand, and what it really means to step into a company with nine board members, a global footprint, and a DNA rooted firmly in the factory floor.


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Sign up for 'The Business of Cycling' Newsletter]]>2197false89fullhttps://www.spreaker.com/episode/crisis-leverage-and-the-death-of-the-hockey-stick-whyte-ceo-nikki-hawyes-on-surviving-the-pe-cycle--72530048

Read the latest 'The Business of Cycling' Blog

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Sign up for 'The Business of Cycling' Newsletter]]>4149false88fullhttps://www.spreaker.com/episode/behind-the-curtain-at-qbp-america-s-biggest-cycling-distributor--72279233
With 5,500 retailers served nationwide and over 45,000 products in their portfolio, QBP sits at the center of the US cycling supply chain — yet remains largely invisible to the outside world. 

Joe breaks down how QBP actually operates, from their category-based business model to their four-warehouse logistics network, and explains why landing a distribution deal with QBP is just the starting line, not the finish.

For European brands eyeing the US market, this one is essential listening. We also get into the current state of the aftermarket parts business, what the industry looks like post-pandemic inventory crisis, and why QBP sees 2026 as a year to take control and move forward.


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With 5,500 retailers served nationwide and over 45,000 products in their portfolio, QBP sits at the center of the US cycling supply chain — yet remains largely invisible to the outside world. 

Joe breaks down how QBP actually operates, from their category-based business model to their four-warehouse logistics network, and explains why landing a distribution deal with QBP is just the starting line, not the finish.

For European brands eyeing the US market, this one is essential listening. We also get into the current state of the aftermarket parts business, what the industry looks like post-pandemic inventory crisis, and why QBP sees 2026 as a year to take control and move forward.


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Sign up for 'The Business of Cycling' Newsletter]]>2087false87fullhttps://www.spreaker.com/episode/beyond-the-hangtag-the-untapped-power-of-ingredient-branding--72038974
The panel dug into what real co-development looks like (hint: it starts with trust and a shared problem, not a logo), why so many brands fail to communicate the value their ingredient partners create, and how cycling still lags behind the outdoor industry in maturing this conversation.

The throughline: ingredient brands are an under-leveraged R&D arm sitting right there, waiting to be used better.


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The panel dug into what real co-development looks like (hint: it starts with trust and a shared problem, not a logo), why so many brands fail to communicate the value their ingredient partners create, and how cycling still lags behind the outdoor industry in maturing this conversation.

The throughline: ingredient brands are an under-leveraged R&D arm sitting right there, waiting to be used better.


Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>2950false86fullhttps://www.spreaker.com/episode/the-unraveling-of-accell-what-went-wrong-and-what-s-next--71947102
We trace Accell's path from a steady, publicly-traded European conglomerate of brands like Haibike, Raleigh, and Lapierre, to its 2022 take-private deal by KKR at a $1.4 billion valuation — closed at the absolute peak of the post-COVID cycling boom. From there, we unpack the perfect storm that followed: collapsing demand in the entry-to-mid segment where Accell was strongest, the Babboe cargo bike recall, a hollowing-out of the middle of the market, and the brutal mechanics of a leveraged buyout when revenue drops 40%.

We also get into KKR walking away from roughly $1.1 billion in equity earlier this year, what restructuring is underway, and what it would actually take for Accell to find stable ground again. A candid, sober look at how a company can go from looking like the perfect investment target to a cautionary tale in less than three years.


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We trace Accell's path from a steady, publicly-traded European conglomerate of brands like Haibike, Raleigh, and Lapierre, to its 2022 take-private deal by KKR at a $1.4 billion valuation — closed at the absolute peak of the post-COVID cycling boom. From there, we unpack the perfect storm that followed: collapsing demand in the entry-to-mid segment where Accell was strongest, the Babboe cargo bike recall, a hollowing-out of the middle of the market, and the brutal mechanics of a leveraged buyout when revenue drops 40%.

We also get into KKR walking away from roughly $1.1 billion in equity earlier this year, what restructuring is underway, and what it would actually take for Accell to find stable ground again. A candid, sober look at how a company can go from looking like the perfect investment target to a cautionary tale in less than three years.


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Sign up for 'The Business of Cycling' Newsletter]]>2613false85fullhttps://www.spreaker.com/episode/the-finnish-component-brand-that-cracked-the-code-on-european-cycling-manufacturing--71849565
In this conversation, CEO Dan Liljeqvist walks me through the company's arc: from a privately-held family business, through a 2019 private equity transition that split off its industrial lighting arm, into the post-COVID correction that forced the cycling industry to reckon with itself. And now, the hardest move of all — stepping out of the shadows to build a consumer-facing brand in the European aftermarket.

We talk about why automation only works when you have the volume to justify it, what the Nordic entrepreneurial spirit has to do with surviving as a European manufacturer, and why going from anonymous supplier to recognized brand might be the toughest leap a company in this industry can make.


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In this conversation, CEO Dan Liljeqvist walks me through the company's arc: from a privately-held family business, through a 2019 private equity transition that split off its industrial lighting arm, into the post-COVID correction that forced the cycling industry to reckon with itself. And now, the hardest move of all — stepping out of the shadows to build a consumer-facing brand in the European aftermarket.

We talk about why automation only works when you have the volume to justify it, what the Nordic entrepreneurial spirit has to do with surviving as a European manufacturer, and why going from anonymous supplier to recognized brand might be the toughest leap a company in this industry can make.


Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>2289false84fullhttps://www.spreaker.com/episode/how-a-dot-com-failure-accidentally-created-one-of-cycling-s-most-unique-accessory-brands--71452767Hugo Davidson didn't set out to build a bike accessories brand. Trained as an industrial designer in Melbourne, he spent years contracting at London design firms before co-founding his own consultancy back in Australia.

Then came the dot-com crash — a failed retail technology startup (one that held the iPod trademark before Apple), $2 million in debt, and a stark question: what now? The answer came from one of his last remaining designers, a former bike shop employee who saw an opening in cycling accessories. Armed with frequent flyer points and a portfolio of quirky, design-forward prototypes, Hugo showed up at the 2002 Taipei Bike Show and walked away with 16 distributors in 16 countries. 

Twenty-five years later, KNOG has sold over 7 million of its iconic frog lights, navigated the rise of Chinese competition and e-commerce, and remains stubbornly optimistic about the future of cycling. In this conversation, Hugo and I talk about entrepreneurial resilience, the evolution of bike retail, and why — as his German distributor likes to remind him — people will always ride bikes.


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Then came the dot-com crash — a failed retail technology startup (one that held the iPod trademark before Apple), $2 million in debt, and a stark question: what now? The answer came from one of his last remaining designers, a former bike shop employee who saw an opening in cycling accessories. Armed with frequent flyer points and a portfolio of quirky, design-forward prototypes, Hugo showed up at the 2002 Taipei Bike Show and walked away with 16 distributors in 16 countries. 

Twenty-five years later, KNOG has sold over 7 million of its iconic frog lights, navigated the rise of Chinese competition and e-commerce, and remains stubbornly optimistic about the future of cycling. In this conversation, Hugo and I talk about entrepreneurial resilience, the evolution of bike retail, and why — as his German distributor likes to remind him — people will always ride bikes.


Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>3067false83fullhttps://www.spreaker.com/episode/humble-steady-fast-ceo-danny-segers-on-the-flemish-mindset-that-grew-bioracer-from-7m-to-35m--70547292
In this conversation, we dig into how Bio Racer mastered the incredibly complex world of custom clothing, processing 15,000 unique designs annually across factories in Czech Republic, Romania, Macedonia, and Colombia. 

Danny also shares the moment that changed everything — when World Champion Tony Martin crossed the finish line in a competitor's skin suit — and how that painful wake-up call pushed Bio Racer to embrace wind tunnel testing and redefine themselves as the most tested brand in cycling.

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Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/70547292Mon, 06 Apr 2026 05:48:25 +0000Wyatt WeesDanny Segers has spent 18 years quietly building Bioracer into one of Europe's largest custom cycling apparel manufacturers, growing the Belgian company from €7 million to €35 million in revenue, with 85% of the business focused on custom team wear....
In this conversation, we dig into how Bio Racer mastered the incredibly complex world of custom clothing, processing 15,000 unique designs annually across factories in Czech Republic, Romania, Macedonia, and Colombia. 

Danny also shares the moment that changed everything — when World Champion Tony Martin crossed the finish line in a competitor's skin suit — and how that painful wake-up call pushed Bio Racer to embrace wind tunnel testing and redefine themselves as the most tested brand in cycling.

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Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>2339false82fullhttps://www.spreaker.com/episode/from-26-to-29-to-32-are-we-doing-this-again--70988491
Joshua Riddle has a unique vantage point. He's Marketing Director at Hayes Bicycle Group — Hayes Brakes, Manitou Suspension, Reynolds Wheels — and his team is already riding prototypes. Today we talk about what makes innovations stick, what the 29er era can teach us about what's coming, and why Joshua thinks the question was never really *if*.

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Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/70988491Mon, 30 Mar 2026 06:14:59 +0000Wyatt WeesThe bike world is arguing about 32-inch wheels. Is it a physics-backed leap forward, or is it the industry's latest attempt to move units during a tough cycle? Joshua Riddle has a unique vantage point. He's Marketing Director at Hayes Bicycle Group —...
Joshua Riddle has a unique vantage point. He's Marketing Director at Hayes Bicycle Group — Hayes Brakes, Manitou Suspension, Reynolds Wheels — and his team is already riding prototypes. Today we talk about what makes innovations stick, what the 29er era can teach us about what's coming, and why Joshua thinks the question was never really *if*.

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Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>1778false81fullhttps://www.spreaker.com/episode/deep-not-wide-polartec-s-40-year-case-for-strategic-focus-with-md-eric-yung--70654725
The answer isn't growth at all costs. It's ruthless focus, selective partnerships, and the discipline to walk away from opportunities that don't fit. In this episode, we dig into how Polartec invented modern synthetic fleece alongside Patagonia, why they deliberately stepped back from a commoditizing outdoor market to bet on cycling, and what it really means to "win with winners."

Eric also breaks down the PFAS transition, the three pillars of Polartec's product universe — insulation, base layer, and weather protection — and why cycling brands are now among the most innovation-hungry partners they work with.

If you're building a brand in cycling and wondering how to differentiate in a world getting more competitive by the day, Eric's philosophy is a blueprint worth studying.

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Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/70654725Mon, 16 Mar 2026 07:25:58 +0000Wyatt WeesEric Yung has spent nearly two decades at Polartec doing one thing exceptionally well — and that's exactly the point. As Managing Director and VP of Sales and Marketing at Polartec (a Milliken company), Eric pulls back the curtain on what it actually...
The answer isn't growth at all costs. It's ruthless focus, selective partnerships, and the discipline to walk away from opportunities that don't fit. In this episode, we dig into how Polartec invented modern synthetic fleece alongside Patagonia, why they deliberately stepped back from a commoditizing outdoor market to bet on cycling, and what it really means to "win with winners."

Eric also breaks down the PFAS transition, the three pillars of Polartec's product universe — insulation, base layer, and weather protection — and why cycling brands are now among the most innovation-hungry partners they work with.

If you're building a brand in cycling and wondering how to differentiate in a world getting more competitive by the day, Eric's philosophy is a blueprint worth studying.

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Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>1965false80fullhttps://www.spreaker.com/episode/inside-eurobike-s-strategic-overhaul-with-new-managing-director-philip-ferger--70383951
The conversation covers what's actually changing at Eurobike and why: a more budget-accessible format for 2026, a new industry advisory board, and a broader strategic repositioning aimed at 2027. Philip also addresses the hard questions head-on — the B2B vs. B2C debate, whether Eurobike has drifted too far from its cycling roots, and what it takes to keep a trade show relevant when the industry is under pressure.

If you're wondering what's next for Eurobike, this episode is essential listening.

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Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/70383951Mon, 02 Mar 2026 07:45:50 +0000Wyatt WeesIn this episode, we sit down with Philip Ferger, the newly appointed Managing Director of Fairnamic — the company behind Eurobike — just four weeks into his role. Philip brings over 20 years of experience at Messe Frankfurt, co-owner of FairNamic, and...
The conversation covers what's actually changing at Eurobike and why: a more budget-accessible format for 2026, a new industry advisory board, and a broader strategic repositioning aimed at 2027. Philip also addresses the hard questions head-on — the B2B vs. B2C debate, whether Eurobike has drifted too far from its cycling roots, and what it takes to keep a trade show relevant when the industry is under pressure.

If you're wondering what's next for Eurobike, this episode is essential listening.

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Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>1908false79fullhttps://www.spreaker.com/episode/where-the-money-flows-cycling-sponsorships-in-2026-with-nicolo-ildos--70210406
In this episode, I sit down with sports marketing consultant Nicolò Ildos to take stock of where sponsorship dollars are flowing as we head into the 2026 season — and what brands need to ask themselves before writing any checks.

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Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/70210406Mon, 23 Feb 2026 06:46:12 +0000Wyatt WeesThe business of professional cycling has never been more complex — or more expensive. Team budgets are exploding, rider time is increasingly scarce, and brands are being asked to spend more while getting less access in return. Meanwhile, gravel is...
In this episode, I sit down with sports marketing consultant Nicolò Ildos to take stock of where sponsorship dollars are flowing as we head into the 2026 season — and what brands need to ask themselves before writing any checks.

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Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>2469false78fullhttps://www.spreaker.com/episode/the-long-game-founder-two-mbas-two-failed-ventures-one-breakthrough-product-with-marcus-tonndorf-of-hexlox--69882788
By 2015, he'd figured out what he didn't want to do—now he just needed the right product. So he walked into Eurobike with no company and no prototype, just a hypothesis that the cycling industry needed his skills. Within a year, he launched a Kickstarter together with a partner that funded in 24 hours and hit 800% of its goal—after camping outside press booths in Taiwan and pitching a Kickstarter account manager at a New York Starbucks.

Today, HEXLOX tiny magnetic security devices protect bicycles, motorcycles, and museum exhibits worldwide, proving that sometimes the scenic route is the smartest one.

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Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/69882788Mon, 09 Feb 2026 07:15:01 +0000Wyatt WeesHEXLOX founder Marcus Tonndorf spent years studying design in London and earning an MBA in Berlin, working at Pentagram on brands like Citibank, launching a failed publishing house in Japan, and even getting his illustrations into millions of Kinder...
By 2015, he'd figured out what he didn't want to do—now he just needed the right product. So he walked into Eurobike with no company and no prototype, just a hypothesis that the cycling industry needed his skills. Within a year, he launched a Kickstarter together with a partner that funded in 24 hours and hit 800% of its goal—after camping outside press booths in Taiwan and pitching a Kickstarter account manager at a New York Starbucks.

Today, HEXLOX tiny magnetic security devices protect bicycles, motorcycles, and museum exhibits worldwide, proving that sometimes the scenic route is the smartest one.

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Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>3229false77fullhttps://www.spreaker.com/episode/former-yt-ceo-sam-nicols-and-the-financial-mechanics-reshaping-our-industry--69588013
In this conversation, we cut through the noise around private equity in our industry. Sam explains how PE actually works using straightforward analogies, why the timing of 2020-2021 investments proved so disastrous, and what happens when company valuations collapse below the debt used to acquire them. We also discuss why family-owned businesses like Specialized and Trek have weathered this storm better, and what the current restructuring wave means for the brands caught in it.

This isn't about vilifying private equity—it's about understanding the financial mechanics reshaping our industry.

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Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/69588013Mon, 26 Jan 2026 08:12:04 +0000Wyatt WeesSam Nichols brings a rare perspective to the cycling industry—he's an outsider who became an insider during the most turbulent period in recent memory. After a decade at Amazon and strategic consulting at Bain, Sam took the CEO role at YT Industries...
In this conversation, we cut through the noise around private equity in our industry. Sam explains how PE actually works using straightforward analogies, why the timing of 2020-2021 investments proved so disastrous, and what happens when company valuations collapse below the debt used to acquire them. We also discuss why family-owned businesses like Specialized and Trek have weathered this storm better, and what the current restructuring wave means for the brands caught in it.

This isn't about vilifying private equity—it's about understanding the financial mechanics reshaping our industry.

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Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>3240false76fullhttps://www.spreaker.com/episode/the-barbell-effect-why-the-middle-of-the-bike-market-is-disappearing-with-jeff-brines--69303636
He attributes this to slowing technological progress (diminishing returns on spending), demographic shifts between asset owners and non-owners, and middle-class economic pressure. Brines advises brands to identify their moat: either compete on volume or position as premium.

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He attributes this to slowing technological progress (diminishing returns on spending), demographic shifts between asset owners and non-owners, and middle-class economic pressure. Brines advises brands to identify their moat: either compete on volume or position as premium.

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Sign up for 'The Business of Cycling' Newsletter]]>2419false75fullhttps://www.spreaker.com/episode/from-unilever-to-assos-a-fresh-perspective-on-cycling-marketing-with-cmo-claire-deschamps--69164446
In our conversation, Claire shares how marketing has changed dramatically—it's no longer about brands talking at consumers, but about letting communities, ambassadors, and athletes become the voice of the brand. She opens up about how Assos is honoring its 50-year heritage while reaching new riders: women, gravel enthusiasts, and the wave of newcomers who discovered cycling during COVID. Plus, she reveals how digging into consumer data helped bust some long-held assumptions about who's actually buying premium cycling apparel.

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In our conversation, Claire shares how marketing has changed dramatically—it's no longer about brands talking at consumers, but about letting communities, ambassadors, and athletes become the voice of the brand. She opens up about how Assos is honoring its 50-year heritage while reaching new riders: women, gravel enthusiasts, and the wave of newcomers who discovered cycling during COVID. Plus, she reveals how digging into consumer data helped bust some long-held assumptions about who's actually buying premium cycling apparel.

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Sign up for 'The Business of Cycling' Newsletter]]>2575false74fullhttps://www.spreaker.com/episode/the-power-of-persistence-quoc-pham-on-surviving-near-bankruptcy-to-build-a-20-person-shoe-brand--68929781
Four years of running a menswear brand label taught him the harsh realities of the apparel business, but he found his calling at the intersection of his two passions: beautiful design and cycling. What started in 2010 with a suitcase of leather cycling shoes and cold calls to London bike shops has grown into a 20-person company challenging the status quo of cycling footwear.

In this conversation, Quoc shares the unglamorous truth about building a brand from scratch—from near bankruptcy and COVID setbacks to the simple philosophy that's carried him forward: do the basics exceptionally well. This isn't just a story about making shoes. It's about the power of persistence, the importance of customer service in a relationship-driven industry, and why sometimes the best competitive advantage is simply replying to emails within 12 hours.

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Four years of running a menswear brand label taught him the harsh realities of the apparel business, but he found his calling at the intersection of his two passions: beautiful design and cycling. What started in 2010 with a suitcase of leather cycling shoes and cold calls to London bike shops has grown into a 20-person company challenging the status quo of cycling footwear.

In this conversation, Quoc shares the unglamorous truth about building a brand from scratch—from near bankruptcy and COVID setbacks to the simple philosophy that's carried him forward: do the basics exceptionally well. This isn't just a story about making shoes. It's about the power of persistence, the importance of customer service in a relationship-driven industry, and why sometimes the best competitive advantage is simply replying to emails within 12 hours.

Read the latest 'The Business of Cycling' Blog

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Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>2199false73fullhttps://www.spreaker.com/episode/is-the-cycling-industry-inbreeding-a-conversation-with-juansi-vivo--68717510
Before he was a digital thought leader, Juansi was a project manager in Spanish academia with a secure job for life. In this episode, we talk about the personal tragedy that forced him to quit that safety net and dive headfirst into the cycling world—working with major players like Cannondale, BMC, and Orbea.

We discuss why he believes the industry is currently "inbreeding"—talking only to itself—and we break down his central argument: that we are leaving money on the table by ignoring 95% of the population. He calls them "Los Ignorados"—the ignored ones.

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Before he was a digital thought leader, Juansi was a project manager in Spanish academia with a secure job for life. In this episode, we talk about the personal tragedy that forced him to quit that safety net and dive headfirst into the cycling world—working with major players like Cannondale, BMC, and Orbea.

We discuss why he believes the industry is currently "inbreeding"—talking only to itself—and we break down his central argument: that we are leaving money on the table by ignoring 95% of the population. He calls them "Los Ignorados"—the ignored ones.

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Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>3112false72fullhttps://www.spreaker.com/episode/swim-or-drown-the-reality-of-cycling-entrepreneurship-with-alberto-fonte-of-udog--68493176
Read the latest 'The Business of Cycling' Blog

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Sign up for 'The Business of Cycling' Newsletter]]>3202false71fullhttps://www.spreaker.com/episode/from-team-sky-to-the-ceo-suite-fran-miller-on-turning-around-rapha--68293777
Fran stepped in just over a year ago to lead the company through its next chapter, navigating the challenging cycling apparel landscape with a brand that is searching for its idendity.

Fran's journey is remarkable—from managing her brother, pro cyclist David Millar, to running Team Sky, to turning around fashion brand Belstaff. Now she's tasked with reimagining Rapha's future while honoring its legacy. In this conversation, we explore her unconventional path, the complexities of running a global cycling apparel brand, and her vision for Rapha's evolution in an increasingly crowded and competitive market.

0:00 Introduction & Importance of Rapha
2:46 Fran’s Early Life & Family Background
3:25 Starting a Career & Managing David Millar
7:15 Event Promotion & British Cycling
12:48 Team Sky & Leadership Roles
17:54 Transition to BellStaff & Apparel Industry
21:13 Joining Rapha: Motivation & First Impressions
24:15 Righting the Ship at Rapha: Challenges & Strategy
34:22 Market Trends & Channel Strategy
40:44 Closing Thoughts & Contact Info

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/68293777Mon, 27 Oct 2025 09:10:24 +0000Wyatt WeesOver the past 15 years, Rapha has fundamentally shaped the look and feel of modern cycling, essentially upending the entire apparel industry. Fran stepped in just over a year ago to lead the company through its next chapter, navigating the...
Fran stepped in just over a year ago to lead the company through its next chapter, navigating the challenging cycling apparel landscape with a brand that is searching for its idendity.

Fran's journey is remarkable—from managing her brother, pro cyclist David Millar, to running Team Sky, to turning around fashion brand Belstaff. Now she's tasked with reimagining Rapha's future while honoring its legacy. In this conversation, we explore her unconventional path, the complexities of running a global cycling apparel brand, and her vision for Rapha's evolution in an increasingly crowded and competitive market.

0:00 Introduction & Importance of Rapha
2:46 Fran’s Early Life & Family Background
3:25 Starting a Career & Managing David Millar
7:15 Event Promotion & British Cycling
12:48 Team Sky & Leadership Roles
17:54 Transition to BellStaff & Apparel Industry
21:13 Joining Rapha: Motivation & First Impressions
24:15 Righting the Ship at Rapha: Challenges & Strategy
34:22 Market Trends & Channel Strategy
40:44 Closing Thoughts & Contact Info

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Sign up for 'The Business of Cycling' Newsletter]]>2489false70fullhttps://www.spreaker.com/episode/the-art-of-premium-positioning-from-assos-to-poc-with-ceo-derek-bouchard-hall--68114141
[0:00] Introduction & Derek’s Early Journey
[3:00] From Pro Cycling to Business Leadership
[10:00] Wiggle & USA Cycling: Disruption and Challenges
[18:00] Leading Premium Brands: Assos and POC
[36:00] Brand Philosophy, Innovation & Industry Outlook
[59:00] Closing Thoughts & How to Connect

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[0:00] Introduction & Derek’s Early Journey
[3:00] From Pro Cycling to Business Leadership
[10:00] Wiggle & USA Cycling: Disruption and Challenges
[18:00] Leading Premium Brands: Assos and POC
[36:00] Brand Philosophy, Innovation & Industry Outlook
[59:00] Closing Thoughts & How to Connect

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Sign up for 'The Business of Cycling' Newsletter]]>3288false69fullhttps://www.spreaker.com/episode/building-specialized-europe-ermanno-leonardi-s-36-year-journey--67929711
I'm really happy to give you the opportunity to learn more about Ermanno, who is a pillar of European cycling. He was a huge part of Specialized's rise in Europe and serves as Mike Sinyard's right-hand man in Europe. I want to give you all the opportunity to see inside the mind of the man behind Specialized's European growth throughout the last 25 to 30 years.

Introduction & Guest Background – 0:00
Early Career and Entry into Cycling – 1:33
Building Specialized in Europe – 11:08
Competing, Strategy, and Brand Development – 17:15
Innovation, Product Development, and COVID-19 – 26:34
The Future of Cycling & Closing Thoughts – 38:23

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/67929711Mon, 29 Sep 2025 15:56:51 +0000Wyatt WeesOn the heels of his recently announced retirement, I interviewed Ermanno Leonardi, the managing director of the Italian subsidiary of Specialized Bicycle Components, a role he has held for 36 years. He will be stepping down on October 1st. When I...
I'm really happy to give you the opportunity to learn more about Ermanno, who is a pillar of European cycling. He was a huge part of Specialized's rise in Europe and serves as Mike Sinyard's right-hand man in Europe. I want to give you all the opportunity to see inside the mind of the man behind Specialized's European growth throughout the last 25 to 30 years.

Introduction & Guest Background – 0:00
Early Career and Entry into Cycling – 1:33
Building Specialized in Europe – 11:08
Competing, Strategy, and Brand Development – 17:15
Innovation, Product Development, and COVID-19 – 26:34
The Future of Cycling & Closing Thoughts – 38:23

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Sign up for 'The Business of Cycling' Newsletter]]>2721false68fullhttps://www.spreaker.com/episode/from-rapha-s-explosive-growth-to-sustainable-scaling-graeme-raeburn-s-journey--67765352
Chapters

Introduction — 0:00
Early Life and Education — 2:31
Entering the Fashion Industry — 6:04
Joining Rapha — 8:31
Growth and Innovation at Rapha — 11:08
Transition to Albion — 16:38
Product Design Philosophy — 22:34
Feedback Loops and Product Evolution — 28:21
Brand Expansion and Focus — 31:25
Looking Forward at Albion — 33:53

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/67765352Mon, 15 Sep 2025 13:41:14 +0000Wyatt WeesGraeme Raeburn brings a rare perspective to cycling apparel design. As Rapha's lead designer from 2008-2018, he witnessed the brand's explosive growth from a single room to industry dominance. Now leading design at sustainable British brand Albion,...
Chapters

Introduction — 0:00
Early Life and Education — 2:31
Entering the Fashion Industry — 6:04
Joining Rapha — 8:31
Growth and Innovation at Rapha — 11:08
Transition to Albion — 16:38
Product Design Philosophy — 22:34
Feedback Loops and Product Evolution — 28:21
Brand Expansion and Focus — 31:25
Looking Forward at Albion — 33:53

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Sign up for 'The Business of Cycling' Newsletter]]>2175false67fullhttps://www.spreaker.com/episode/live-panel-eurobike-2025-brand-positioning-master-class--67577687
This is a rare opportunity to get real insights from a series of experts in the cycling industry on branding. 

The panel underscores that successful branding in cycling requires authenticity, strategic clarity, consistent investment, and a willingness to focus and say no to distractions, all while staying attuned to both heritage and evolving customer needs.

Chapters

• 0:00 — Introduction & Panel Overview
• 2:38 — Guest Introductions
• 7:02 — Differentiation in Cycling Brands
• 14:02 — The Role of Storytelling & Brand Positioning
• 15:28 — Sponsorships & Brand Activation
• 26:13 — Heritage vs. Innovation
• 31:44 — Brand Investment vs. Short-Term Sales
• 42:14 — Strategy vs. Opportunity
• 53:27 — Brand Evolution & Audience Q&A
• 55:59 — Closing Remarks

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/67577687Mon, 01 Sep 2025 07:12:26 +0000Wyatt WeesThe Eurobike 2025 panel explores branding in the cycling industry, featuring Gerard Vroomen founder and Entrepeneur, Greg Shapleigh Brand Strategy Consultant, Justin Day Founder and Creative Director and Ricky Buckelei Marketing Manager. This is a...
This is a rare opportunity to get real insights from a series of experts in the cycling industry on branding. 

The panel underscores that successful branding in cycling requires authenticity, strategic clarity, consistent investment, and a willingness to focus and say no to distractions, all while staying attuned to both heritage and evolving customer needs.

Chapters

• 0:00 — Introduction & Panel Overview
• 2:38 — Guest Introductions
• 7:02 — Differentiation in Cycling Brands
• 14:02 — The Role of Storytelling & Brand Positioning
• 15:28 — Sponsorships & Brand Activation
• 26:13 — Heritage vs. Innovation
• 31:44 — Brand Investment vs. Short-Term Sales
• 42:14 — Strategy vs. Opportunity
• 53:27 — Brand Evolution & Audience Q&A
• 55:59 — Closing Remarks

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Sign up for 'The Business of Cycling' Newsletter]]>3392false66fullhttps://www.spreaker.com/episode/shark-tank-meets-cycling-gerard-vroomen-on-picking-winners-in-micro-mobility--67400607
The fund focuses mainly on safety technologies like AI collision detection, foldable helmets, as well as bicycle ABS systems. The discussion provides a rare behind-the-scenes look at how a micromobility investment fund actually operates. 

Vroomen candidly discusses decision-making criteria, operational division of responsibilities among partners, and hands-on support. Their market intelligence from evaluating 600 companies annually explains their safety-tech focus over performance products.

0:00 – Introduction & Purpose of the Interview
0:51 – Meet the Founders: Backgrounds and Industry Experience
7:12 – Building the Team & Fund Structure
14:04 – How Fundracer Invests: Process, Criteria, and Due Diligence
19:20 – Investment Size, Portfolio Strategy, and Active Support
23:12 – What Makes a Great Startup: Criteria, Challenges, and Lessons Learned
32:14 – Reflections, Industry Trends, and How to Connect

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/67400607Mon, 18 Aug 2025 07:26:23 +0000Wyatt WeesGerard Vroomen is best known as the founder of Cervelo. This is the second time Gerard has been on the show, and this time around we talk about his new investment fund, Fundracer. Fundracer specializes in micro-mobility startups, and he started the...
The fund focuses mainly on safety technologies like AI collision detection, foldable helmets, as well as bicycle ABS systems. The discussion provides a rare behind-the-scenes look at how a micromobility investment fund actually operates. 

Vroomen candidly discusses decision-making criteria, operational division of responsibilities among partners, and hands-on support. Their market intelligence from evaluating 600 companies annually explains their safety-tech focus over performance products.

0:00 – Introduction & Purpose of the Interview
0:51 – Meet the Founders: Backgrounds and Industry Experience
7:12 – Building the Team & Fund Structure
14:04 – How Fundracer Invests: Process, Criteria, and Due Diligence
19:20 – Investment Size, Portfolio Strategy, and Active Support
23:12 – What Makes a Great Startup: Criteria, Challenges, and Lessons Learned
32:14 – Reflections, Industry Trends, and How to Connect

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Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>2078false65fullhttps://www.spreaker.com/episode/rebuilding-an-icon-mavic-ceo-alberto-morgando-and-revival-of-the-legendary-brand--67242227
Arriving at a precarious moment when Mavic was struggling with significant losses amid cycling's market downturn, Alberto faces the critical task of returning this storied brand to profitability and long-term health.

We explore his management philosophy, the unique challenges of revitalizing a storied brand, and his strategic approach to navigating the volatile cycling industry. With his outsider perspective and proven turnaround expertise, Alberto offers fresh insights into brand revival, market dynamics, and the evolving future of cycling.

Introduction & Background
0:00 – Introduction to Alberto Morgando and his background in engineering and management.
Early Career & Moving Abroad
1:14 – Alberto’s decision to study engineering, early career in logistics, and moving from Italy to France.
Small vs. Large Companies
5:45 – Experiences in small companies vs. large corporations, and the value of both.
Transition to Consulting & MBA
12:50 – Pursuing an MBA, entering consulting, and the impact on his career trajectory.
Leadership Philosophy & Management Roles
18:46 – Alberto’s approach to leadership, impact, and moving into executive roles.
First CEO Experience & Private Equity
22:06 – Taking on CEO roles in mid-sized companies, challenges, and successes.
Joining Mavic & Brand Revitalization
27:07 – How Alberto became involved with Mavic, the brand’s challenges, and his mandate.
Cycling Industry Challenges & Strategy
36:37 – The unique challenges of the cycling industry, market cycles, and Mavic’s strategy for growth.
Product Innovation & Market Approach
43:09 – Focus on product development, innovation, and balancing OEM and aftermarket business.
Retail, D2C, and Channel Strategy
53:54 – Mavic’s approach to retail, direct-to-consumer, and online channels.
Closing & Contact Information
59:17 – Final thoughts, how to contact Alberto, and closing remarks.


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Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/67242227Mon, 04 Aug 2025 07:06:41 +0000Wyatt WeesAlberto Morgando is the CEO of the iconic brand Mavic. Alberto shares his fascinating journey from studying mechanical engineering in Turin, Italy to leading multinational companies and private equity turnarounds before taking the helm at the...
Arriving at a precarious moment when Mavic was struggling with significant losses amid cycling's market downturn, Alberto faces the critical task of returning this storied brand to profitability and long-term health.

We explore his management philosophy, the unique challenges of revitalizing a storied brand, and his strategic approach to navigating the volatile cycling industry. With his outsider perspective and proven turnaround expertise, Alberto offers fresh insights into brand revival, market dynamics, and the evolving future of cycling.

Introduction & Background
0:00 – Introduction to Alberto Morgando and his background in engineering and management.
Early Career & Moving Abroad
1:14 – Alberto’s decision to study engineering, early career in logistics, and moving from Italy to France.
Small vs. Large Companies
5:45 – Experiences in small companies vs. large corporations, and the value of both.
Transition to Consulting & MBA
12:50 – Pursuing an MBA, entering consulting, and the impact on his career trajectory.
Leadership Philosophy & Management Roles
18:46 – Alberto’s approach to leadership, impact, and moving into executive roles.
First CEO Experience & Private Equity
22:06 – Taking on CEO roles in mid-sized companies, challenges, and successes.
Joining Mavic & Brand Revitalization
27:07 – How Alberto became involved with Mavic, the brand’s challenges, and his mandate.
Cycling Industry Challenges & Strategy
36:37 – The unique challenges of the cycling industry, market cycles, and Mavic’s strategy for growth.
Product Innovation & Market Approach
43:09 – Focus on product development, innovation, and balancing OEM and aftermarket business.
Retail, D2C, and Channel Strategy
53:54 – Mavic’s approach to retail, direct-to-consumer, and online channels.
Closing & Contact Information
59:17 – Final thoughts, how to contact Alberto, and closing remarks.


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Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>3597false65fullhttps://www.spreaker.com/episode/the-fall-of-a-d2c-giant-yt-industries-road-to-restructuring--67074098
Our guests bring unique insights to this developing story: Raymund Bareuther, an M&A expert who was directly involved in YT's previous acquisition deal when founder Markus Flossman brought in private equity investment, and Cristobal Perez, a veteran bike industry executive with decades of managerial experience across Europe.

We explore the perfect storm that hit YT - from post-COVID inventory challenges and brutal industry-wide discounting wars to US tariff uncertainties affecting 50% of their business. Our experts break down what self-administration means, why even well-managed companies like YT can fall victim to industry-wide pressures, and what the restructuring process might look like going forward.

We also discuss Markus Flossman's remarkably transparent YouTube response to the crisis and why this human approach to crisis communication stands out in an industry where companies typically go silent during financial difficulties.

00:00 Introduction
00:16 Meet the Experts:Raymund Bareuther and Cristobal Perez
02:51 Understanding Mergers and Acquisitions (M&A)
05:47 The YT Industries Situation
07:09 The Impact of COVID-19 on the Bike Industry
11:15 Self-Administration and Restructuring
14:03 Future of YT Industries
20:56 Cristobal Perez's Insights
31:02 Challenges in the Bike Industry
37:47 Conclusion and Contact Information


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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/67074098Tue, 22 Jul 2025 15:30:34 +0000Wyatt WeesIn this episode, we dive deep into the shocking news of YT Industries entering self-administration, examining what led one of the bike industry's most successful direct-to-consumer brands to this critical juncture. Our guests bring unique insights to...
Our guests bring unique insights to this developing story: Raymund Bareuther, an M&A expert who was directly involved in YT's previous acquisition deal when founder Markus Flossman brought in private equity investment, and Cristobal Perez, a veteran bike industry executive with decades of managerial experience across Europe.

We explore the perfect storm that hit YT - from post-COVID inventory challenges and brutal industry-wide discounting wars to US tariff uncertainties affecting 50% of their business. Our experts break down what self-administration means, why even well-managed companies like YT can fall victim to industry-wide pressures, and what the restructuring process might look like going forward.

We also discuss Markus Flossman's remarkably transparent YouTube response to the crisis and why this human approach to crisis communication stands out in an industry where companies typically go silent during financial difficulties.

00:00 Introduction
00:16 Meet the Experts:Raymund Bareuther and Cristobal Perez
02:51 Understanding Mergers and Acquisitions (M&A)
05:47 The YT Industries Situation
07:09 The Impact of COVID-19 on the Bike Industry
11:15 Self-Administration and Restructuring
14:03 Future of YT Industries
20:56 Cristobal Perez's Insights
31:02 Challenges in the Bike Industry
37:47 Conclusion and Contact Information


Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>2301false64fullhttps://www.spreaker.com/episode/opportunity-vs-strategy-greg-shapleigh-giro-bell-specialized-mips-on-values-driven-brand-building--66873939
What makes Greg unique is his disciplined, values-driven approach to brand building, heavily influenced by mentorship from "Good to Great" author Jim Collins. We dive deep into his philosophy of focusing on core values rather than chasing opportunities, his experiences at companies like Specialized and Santa Cruz, and how he identifies stagnant product categories ripe for innovation. Greg shares invaluable insights on building teams, making strategic decisions, and the delicate balance between staying true to your brand and achieving growth.

00:00 Introduction to Greg Shapley
01:40 Greg's Early Life and Career Beginnings
08:26 Discovering Cycling and Moving to Santa Cruz
10:36 Starting at Giro and Early Marketing Involvement
15:59 Transition to Marketing Manager at Giro
18:24 Collaboration with Jim Collins and Business Philosophy
25:10 Giro's Acquisition by Bell Sports
32:23 Innovations and Expanding Product Lines
38:48 Market Cycles and Product Innovation
39:34 Understanding Product as a Concept
40:41 Brand Values and Business Success
41:48 Giro's Approach to Product Development
43:52 Expanding into New Categories
46:27 Career Transitions and Business Philosophy
50:00 The Importance of Values in Business
52:36 Challenges in Brand Positioning
54:00 Consulting and Brand Strategy
01:12:20 Specialized: A Case Study
01:17:58 Final Thoughts and Contact Information


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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/66873939Mon, 07 Jul 2025 05:23:04 +0000Wyatt WeesIn this episode, I sit down with Greg Shapleigh, who came highly recommended by multiple previous guests as someone I absolutely had to interview. Greg's journey in the cycling industry is remarkable - he started as a shipping clerk at Giro after...
What makes Greg unique is his disciplined, values-driven approach to brand building, heavily influenced by mentorship from "Good to Great" author Jim Collins. We dive deep into his philosophy of focusing on core values rather than chasing opportunities, his experiences at companies like Specialized and Santa Cruz, and how he identifies stagnant product categories ripe for innovation. Greg shares invaluable insights on building teams, making strategic decisions, and the delicate balance between staying true to your brand and achieving growth.

00:00 Introduction to Greg Shapley
01:40 Greg's Early Life and Career Beginnings
08:26 Discovering Cycling and Moving to Santa Cruz
10:36 Starting at Giro and Early Marketing Involvement
15:59 Transition to Marketing Manager at Giro
18:24 Collaboration with Jim Collins and Business Philosophy
25:10 Giro's Acquisition by Bell Sports
32:23 Innovations and Expanding Product Lines
38:48 Market Cycles and Product Innovation
39:34 Understanding Product as a Concept
40:41 Brand Values and Business Success
41:48 Giro's Approach to Product Development
43:52 Expanding into New Categories
46:27 Career Transitions and Business Philosophy
50:00 The Importance of Values in Business
52:36 Challenges in Brand Positioning
54:00 Consulting and Brand Strategy
01:12:20 Specialized: A Case Study
01:17:58 Final Thoughts and Contact Information


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Sign up for 'The Business of Cycling' Newsletter]]>4762false63fullhttps://www.spreaker.com/episode/eurobike-2025-pre-show-insights-with-managing-director-stefan-reisinger--66703865
In this timely conversation, Stefan provides an insider's perspective on what to expect at this year's show in Frankfurt, including 1,500+ exhibiting companies, new industry innovations, and the launch of a groundbreaking global bicycle purchasing index. 

With the cycling industry navigating challenging times, Stefan discusses how EUROBIKE serves as both a mirror to market conditions and a potential catalyst for recovery. Plus, he shares practical tips for maximizing your time at the event and highlights must-see panels and networking opportunities.

00:39 Meet Stefan Reisinger: Managing Director of Fairnamic 
01:37 EUROBIKE 2025: Updates and Expectations
04:03 Global Participation and Market Trends
04:54 Innovations and New Features at EUROBIKE
10:53 Tips for Attending EUROBIKE
12:17 Conclusion and Final Thoughts

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/66703865Mon, 23 Jun 2025 06:38:35 +0000Wyatt WeesStefan Reisinger is the Managing Director of Fairnamic which is the organization behind the Eurobike event in Frankfurt.  In this timely conversation, Stefan provides an insider's perspective on what to expect at this year's show in Frankfurt,...
In this timely conversation, Stefan provides an insider's perspective on what to expect at this year's show in Frankfurt, including 1,500+ exhibiting companies, new industry innovations, and the launch of a groundbreaking global bicycle purchasing index. 

With the cycling industry navigating challenging times, Stefan discusses how EUROBIKE serves as both a mirror to market conditions and a potential catalyst for recovery. Plus, he shares practical tips for maximizing your time at the event and highlights must-see panels and networking opportunities.

00:39 Meet Stefan Reisinger: Managing Director of Fairnamic 
01:37 EUROBIKE 2025: Updates and Expectations
04:03 Global Participation and Market Trends
04:54 Innovations and New Features at EUROBIKE
10:53 Tips for Attending EUROBIKE
12:17 Conclusion and Final Thoughts

Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter


Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>774false62fullhttps://www.spreaker.com/episode/from-child-actor-to-cycling-s-premier-agency-ceo-wayne-brown-s-unconventional-journey--66573768Wayne Brown's unconventional journey from child actor to London advertising executive, working with major brands like Apple and Land Rover, led him to an unexpected destination: becoming CEO of cycling's premier marketing agency.

Despite not being an avid cyclist when he joined Shift Active Media, Wayne has helped build what many consider the industry's most influential marketing firm. In this candid conversation, he shares insights on brand positioning, navigating industry volatility, and the future of cycling marketing.


00:00 Introduction to Wayne Brown and Shift Active Media
01:49 Wayne Brown's Early Life and Career Beginnings
02:58 Transition from Acting to Advertising
04:34 Climbing the Advertising Ladder
13:10 High-Profile Advertising Campaigns
16:21 Shift to Digital Advertising
20:07 Joining Shift Active Media
23:39 The Evolution of Shift and GCN
27:28 Becoming CEO of Shift
28:46 Challenges of Entering the Cycling Industry
30:46 Shift's Position in the Cycling Market
33:19 Impact of the COVID-19 Pandemic
35:56 Expanding Beyond Cycling
40:29 Shift's Comprehensive Service Offering
45:27 Importance of Brand Positioning
51:19 Macro Trends in Media
56:09 Shift's Marketing and PR Strategy
59:17 Conclusion and Contact Information

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/66573768Mon, 16 Jun 2025 07:48:33 +0000Wyatt Weeshttps://www.linkedin.com/posts/wyattwees_cycling-ciclismo-velo-activity-7340287740124540928-9XLc?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAGfOccBKtm4iqaUO7Qu4epvU2AE3Z48Byw...Wayne Brown's unconventional journey from child actor to London advertising executive, working with major brands like Apple and Land Rover, led him to an unexpected destination: becoming CEO of cycling's premier marketing agency.

Despite not being an avid cyclist when he joined Shift Active Media, Wayne has helped build what many consider the industry's most influential marketing firm. In this candid conversation, he shares insights on brand positioning, navigating industry volatility, and the future of cycling marketing.


00:00 Introduction to Wayne Brown and Shift Active Media
01:49 Wayne Brown's Early Life and Career Beginnings
02:58 Transition from Acting to Advertising
04:34 Climbing the Advertising Ladder
13:10 High-Profile Advertising Campaigns
16:21 Shift to Digital Advertising
20:07 Joining Shift Active Media
23:39 The Evolution of Shift and GCN
27:28 Becoming CEO of Shift
28:46 Challenges of Entering the Cycling Industry
30:46 Shift's Position in the Cycling Market
33:19 Impact of the COVID-19 Pandemic
35:56 Expanding Beyond Cycling
40:29 Shift's Comprehensive Service Offering
45:27 Importance of Brand Positioning
51:19 Macro Trends in Media
56:09 Shift's Marketing and PR Strategy
59:17 Conclusion and Contact Information

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Sign up for 'The Business of Cycling' Newsletter]]>3613false61fullhttps://www.spreaker.com/episode/cycling-tips-rapha-escape-collective-the-accidental-blogger-that-built-a-cycling-media-empire--66356522
This conversation traces his path from accidental blogger to media entrepreneur, including his formative years at Rapha and his vision for sustainable, independent cycling journalism. His unique story serves as a microcosm of cycling media's evolution in the digital age.

00:00 Introduction to Wade Wallace
03:05 Wade's Early Life in Manitoba
05:39 University and Early Career
06:48 Accidental Foray into Competitive Cycling
13:59 The Birth of Cycling Tips
26:31 Joining Rapha and Learning the Ropes
35:49 Balancing Rapha and Cycling Tips
37:12 Reflecting on the Early Days of Cycling Tips
37:38 Transitioning from Rapha to Cycling Tips
40:36 Challenges and Growth of Cycling Tips
45:22 Entering the U.S. Market and Taking on Investment
49:16 Partnership with Pinkbike and Private Equity
55:18 The Outside Acquisition and Its Challenges
01:03:28 Launching Escape Collective
01:09:59 The Future of Cycling Media
01:13:13 Conclusion and Final Thoughts

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/66356522Mon, 02 Jun 2025 05:47:27 +0000Wyatt WeesWade Wallace's journey from a nuclear research town in Manitoba to building one of cycling's most influential media platforms was anything but conventional. As the founder of Cycling Tips and now Escape Collective, Wallace shares how a simple blog...
This conversation traces his path from accidental blogger to media entrepreneur, including his formative years at Rapha and his vision for sustainable, independent cycling journalism. His unique story serves as a microcosm of cycling media's evolution in the digital age.

00:00 Introduction to Wade Wallace
03:05 Wade's Early Life in Manitoba
05:39 University and Early Career
06:48 Accidental Foray into Competitive Cycling
13:59 The Birth of Cycling Tips
26:31 Joining Rapha and Learning the Ropes
35:49 Balancing Rapha and Cycling Tips
37:12 Reflecting on the Early Days of Cycling Tips
37:38 Transitioning from Rapha to Cycling Tips
40:36 Challenges and Growth of Cycling Tips
45:22 Entering the U.S. Market and Taking on Investment
49:16 Partnership with Pinkbike and Private Equity
55:18 The Outside Acquisition and Its Challenges
01:03:28 Launching Escape Collective
01:09:59 The Future of Cycling Media
01:13:13 Conclusion and Final Thoughts

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Sign up for 'The Business of Cycling' Newsletter]]>4452false60fullhttps://www.spreaker.com/episode/the-future-of-distribution-live-cycling-world-2025-dusseldorf--66151205Michael Scholz of SRM. Discover how digital integration, data sharing, and omnichannel strategies are transforming relationships between brands, retailers, and distributors in an increasingly connected cycling ecosystem.

00:00 - 01:45: Introduction and Welcome 01:46 - 05:30: Panel Introductions 05:31 - 12:00: Evolution of Online Shopping in Cycling 12:01 - 18:45: Product Data Sharing and Integration 18:46 - 25:30: POS Systems and Retailer Integration 25:31 - 32:15: B2C vs B2B Customer Experience 32:16 - 38:00: Customer Data and Analytics 38:01 - 45:30: Future Trends in Distribution 45:31 - 47:00: Closing Remarks and Thanks

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/66151205Mon, 19 May 2025 14:57:27 +0000Wyatt WeesLive from Cycling World 2025 Dusseldorf: In the discussion we dive into the future of cycling distribution with industry experts from Harmen van Es of Stichting DST & Dynamo Retail Group, Luca Bergliaffa of Assos, and https://www.linkedin.com/ of...Michael Scholz of SRM. Discover how digital integration, data sharing, and omnichannel strategies are transforming relationships between brands, retailers, and distributors in an increasingly connected cycling ecosystem.

00:00 - 01:45: Introduction and Welcome 01:46 - 05:30: Panel Introductions 05:31 - 12:00: Evolution of Online Shopping in Cycling 12:01 - 18:45: Product Data Sharing and Integration 18:46 - 25:30: POS Systems and Retailer Integration 25:31 - 32:15: B2C vs B2B Customer Experience 32:16 - 38:00: Customer Data and Analytics 38:01 - 45:30: Future Trends in Distribution 45:31 - 47:00: Closing Remarks and Thanks

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Sign up for 'The Business of Cycling' Newsletter]]>2494false59fullhttps://www.spreaker.com/episode/from-swoosh-to-scorpion-how-castelli-s-steve-smith-upended-the-apparel-business--65894666
Steve started his career at Nike in Oregon.His dream job was working for Nike, and after 10 years with the swoosh, he decided to pull up roots and move himself and his wife to Europe. I asked him why he did this. He said, he just wanted a new adventure, to discover something new. And where he landed was at Manifattura Valcismon in Veneto, where he went on to help the Cremonese family to reacquire the Castelli brand.

From bankruptcy, they took it literally to the moon because it's become among the top brands in the cycling clothing business. I'm really fortunate to know Steve throughout my career, and I'm really, really excited to share his story with all of you in the cycling world.

00:00 - 02:30: Introduction

• Brief overview of Steve's career trajectory
• Introduction to the podcast

02:30 - 07:45: Early Life and Cycling Beginnings

• Growing up in Boring, Oregon
• Early cycling experiences
• First race bike and Campagnolo components
• Education and interest in French

07:45 - 15:30: Nike Years

• Starting at Nike in 1990
• Working in sales operations
• European assignment in Amsterdam
• Product line management for cycling footwear and sandals

15:30 - 21:15: The Big Move to Italy

• Decision to leave Nike and move to Europe
• The conversation with his wife about relocating
• Learning Italian and preparing for the move
• Connection with Tim Maloney leading to Manifattura Valcismon

21:15 - 28:00: Early Days at Manifattura Valcismon

• Initial role with Sportful
• The challenges of working in a small Italian family company
• Learning the cycling market and Italian business culture

28:00 - 35:45: The Castelli Acquisition

• The 2004 purchase of Castelli
• Initial strategy and involvement with the US market
• Repositioning the brand back to its performance roots
• History of Castelli and Maurizio Castelli's innovations

35:45 - 42:30: Product Innovation at Castelli

• Developing aerodynamic cycling clothing
• The creation of the GABA jacket
• Working with team Cervelo Test Team
• The importance of the product development team

42:30 - 48:15: Distribution and Marketing Evolution

• International distribution strategy
• Dealing with online retail and discounting
• Changing landscape of cycling apparel distribution
• Impact of COVID on inventory and the supply chain

48:15 - 54:00: Marketing and Communication Strategy

• Evolution from print to digital marketing
• Sponsoring professional teams
• How pro cycling's influence has changed
• Applying Nike marketing experience to Castelli

54:00 - 60:00: Life in Italy and Final Thoughts

• Becoming integrated into Italian culture
• Reflections on 20+ years in Italy
• Family company dynamics
• Looking toward the future

Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/65894666Mon, 05 May 2025 05:15:37 +0000Wyatt WeesThe following is my conversation with Steve Smith. At the risk of sounding hyperbolic, he's among the most accomplished and interesting people that I've met in the cycling business. In addition to being a hardworking and genuine guy. Steve started...
Steve started his career at Nike in Oregon.His dream job was working for Nike, and after 10 years with the swoosh, he decided to pull up roots and move himself and his wife to Europe. I asked him why he did this. He said, he just wanted a new adventure, to discover something new. And where he landed was at Manifattura Valcismon in Veneto, where he went on to help the Cremonese family to reacquire the Castelli brand.

From bankruptcy, they took it literally to the moon because it's become among the top brands in the cycling clothing business. I'm really fortunate to know Steve throughout my career, and I'm really, really excited to share his story with all of you in the cycling world.

00:00 - 02:30: Introduction

• Brief overview of Steve's career trajectory
• Introduction to the podcast

02:30 - 07:45: Early Life and Cycling Beginnings

• Growing up in Boring, Oregon
• Early cycling experiences
• First race bike and Campagnolo components
• Education and interest in French

07:45 - 15:30: Nike Years

• Starting at Nike in 1990
• Working in sales operations
• European assignment in Amsterdam
• Product line management for cycling footwear and sandals

15:30 - 21:15: The Big Move to Italy

• Decision to leave Nike and move to Europe
• The conversation with his wife about relocating
• Learning Italian and preparing for the move
• Connection with Tim Maloney leading to Manifattura Valcismon

21:15 - 28:00: Early Days at Manifattura Valcismon

• Initial role with Sportful
• The challenges of working in a small Italian family company
• Learning the cycling market and Italian business culture

28:00 - 35:45: The Castelli Acquisition

• The 2004 purchase of Castelli
• Initial strategy and involvement with the US market
• Repositioning the brand back to its performance roots
• History of Castelli and Maurizio Castelli's innovations

35:45 - 42:30: Product Innovation at Castelli

• Developing aerodynamic cycling clothing
• The creation of the GABA jacket
• Working with team Cervelo Test Team
• The importance of the product development team

42:30 - 48:15: Distribution and Marketing Evolution

• International distribution strategy
• Dealing with online retail and discounting
• Changing landscape of cycling apparel distribution
• Impact of COVID on inventory and the supply chain

48:15 - 54:00: Marketing and Communication Strategy

• Evolution from print to digital marketing
• Sponsoring professional teams
• How pro cycling's influence has changed
• Applying Nike marketing experience to Castelli

54:00 - 60:00: Life in Italy and Final Thoughts

• Becoming integrated into Italian culture
• Reflections on 20+ years in Italy
• Family company dynamics
• Looking toward the future

Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>3665false58fullhttps://www.spreaker.com/episode/the-business-of-youtube-bike-reviews-with-felix-testet-bikes--65639986
In our conversation, we'll explore the business side of content creation in the cycling industry—from monetization strategies and brand relationships to what makes compelling video content that delivers both value and revenue to brands.

This is an insightful look into the business of content creation from one of the leaders in the business.

Check out Felix's channel here: https://www.youtube.com/c/FelixtestetBikes

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/65639986Mon, 21 Apr 2025 07:21:48 +0000Wyatt WeesFelix Kuffner, is the creator behind "Felix Testet Bikes" and one of Germany's leading cycling content creators. Felix transitioned from racing BMX and working as a marketing manager to building a successful YouTube channel during the pandemic. In...
In our conversation, we'll explore the business side of content creation in the cycling industry—from monetization strategies and brand relationships to what makes compelling video content that delivers both value and revenue to brands.

This is an insightful look into the business of content creation from one of the leaders in the business.

Check out Felix's channel here: https://www.youtube.com/c/FelixtestetBikes

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Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>3797false57fullhttps://www.spreaker.com/episode/tariff-drama-with-stijn-vriends-ceo-of-vittoria-tires--65526623
This is a little different than our normal format, but I just wanted to get the word out and provide perspective from an industry leader on how they're thinking about and handling the tariffs, shedding more light on the situation. I really appreciate Stan taking the time to meet and talk with me.

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Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/65526623Thu, 10 Apr 2025 14:06:35 +0000Wyatt WeesI wanted to sit down with a leader in the industry and talk about the recent developments regarding the tariffs being put in place by the United States. I was really happy to talk with Stijn Vriends, CEO of Vittoria Group. This was recorded on April...
This is a little different than our normal format, but I just wanted to get the word out and provide perspective from an industry leader on how they're thinking about and handling the tariffs, shedding more light on the situation. I really appreciate Stan taking the time to meet and talk with me.

Read the latest 'The Business of Cycling' Blog

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Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>831false56fullhttps://www.spreaker.com/episode/inside-uk-cycling-distribution-from-bike-shop-to-industry-leader-with-extra-ceo-will-fripp--65391595
He is now the head of Extra UK, one of the country's premier cycling distributors, and Will offers unique insights into the evolution of the industry, particularly in post-Brexit Britain. In this conversation we'll explore how distribution has transformed in the digital age, the challenges of navigating Brexit and the pandemic's boom and bust cycle, and the current state of the UK cycling market.

Will brings a wealth of knowledge about brand management, marketing strategy, and the delicate balance of curating the right assortment of brands that complement rather than compete with each other.Join us for a fascinating look at the past, present, and future of cycling distribution in the UK through the eyes of someone who has lived it from all angles.

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/65391595Mon, 07 Apr 2025 06:14:50 +0000Wyatt WeesWill Fripp is a UK industry veteran with decades of experience across all segments of the cycling business. Will's journey spans from his early days working at bike shops and Evans cycles to leadership roles at Madison, the UK's largest distributor...
He is now the head of Extra UK, one of the country's premier cycling distributors, and Will offers unique insights into the evolution of the industry, particularly in post-Brexit Britain. In this conversation we'll explore how distribution has transformed in the digital age, the challenges of navigating Brexit and the pandemic's boom and bust cycle, and the current state of the UK cycling market.

Will brings a wealth of knowledge about brand management, marketing strategy, and the delicate balance of curating the right assortment of brands that complement rather than compete with each other.Join us for a fascinating look at the past, present, and future of cycling distribution in the UK through the eyes of someone who has lived it from all angles.

Read the latest 'The Business of Cycling' Blog

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Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>3703false55fullhttps://www.spreaker.com/episode/david-millar-life-in-the-peloton-his-story-chpt3-what-s-next--65044139
With his Scottish roots and formative years spent in Hong Kong, David spoke candidly about the challenges of transitioning from professional cycling to becoming a small business owner. 

Our conversation provided valuable insights into the cycling industry, brand positioning, and the difficulties of scaling a niche business. David also discussed his new role with Factor Bikes as Brand Director, where he's applying his marketing expertise to a company focused on manufacturing excellence.

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/65044139Mon, 24 Mar 2025 06:58:36 +0000Wyatt WeesMy conversation with David Millar revealed the fascinating journey of this former professional cyclist turned entrepreneur. Based in Girona, Spain, David openly shared his path from professional cycling to founding the clothing brand CHPT3. With his...
With his Scottish roots and formative years spent in Hong Kong, David spoke candidly about the challenges of transitioning from professional cycling to becoming a small business owner. 

Our conversation provided valuable insights into the cycling industry, brand positioning, and the difficulties of scaling a niche business. David also discussed his new role with Factor Bikes as Brand Director, where he's applying his marketing expertise to a company focused on manufacturing excellence.

Read the latest 'The Business of Cycling' Blog

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Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>3402false54fullhttps://www.spreaker.com/episode/berlin-soul-global-vision-building-standert-bicycles-with-founder-max-von-senger--64785210
Max, along with his wife and co-founder Ana, share their journey from selling 50 track bikes to developing a full lineup of premium bicycles, all while maintaining an organic, design-focused approach to brand building through social media and community engagement rather than traditional marketing.They've built a team of 30 employees and shipped bikes worldwide.

Their story is one of balancing creative passion with the demands of running a growing business, highlighting the challenges and rewards of staying true to your vision while professionalizing operations.

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/64785210Mon, 10 Mar 2025 08:56:11 +0000Wyatt WeesMax Von Singer is the founder of Berlin-Based Bicycle Brand Standert. From its humble beginnings as a small bike shop café during the fixed gear boom of the early 2010s, Standert has grown into a respected European cycling brand with a loyal...
Max, along with his wife and co-founder Ana, share their journey from selling 50 track bikes to developing a full lineup of premium bicycles, all while maintaining an organic, design-focused approach to brand building through social media and community engagement rather than traditional marketing.They've built a team of 30 employees and shipped bikes worldwide.

Their story is one of balancing creative passion with the demands of running a growing business, highlighting the challenges and rewards of staying true to your vision while professionalizing operations.

Read the latest 'The Business of Cycling' Blog

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Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>3350false53fullhttps://www.spreaker.com/episode/ex-colnago-bianchi-3t-cinelli-and-current-pinarello-sales-manager-diego-colosio--64542385
We explore his remarkable career, the evolution of the industry and his unique perspective on leadership shaped by his philosophy of being "The owner of your face" which is, in other words, your reputation.

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/64542385Mon, 24 Feb 2025 15:52:59 +0000Wyatt WeesDiego Colosio is one of the most experienced sales executives in the cycling business today. Diego's journey spans over three decades from building frames in a small Lombardi area workshop to leading global sales for iconic brands like 3T, Cinelli,...
We explore his remarkable career, the evolution of the industry and his unique perspective on leadership shaped by his philosophy of being "The owner of your face" which is, in other words, your reputation.

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Sign up for 'The Business of Cycling' Newsletter]]>4056false52fullhttps://www.spreaker.com/episode/the-epicentre-of-the-covid-boom-family-succession-with-elite-ceo-nicoletta-sartore--64294024
Nicoletta shares her remarkable story of navigating Elite through COVID-19, where their indoor training products became central to both the industry's boom and subsequent cooling. Her journey from aspiring teacher to CEO offers insights into succession planning, crisis management, and sustainable growth while preserving core values.

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/64294024Mon, 10 Feb 2025 07:53:55 +0000Wyatt WeesNicoletta Sartore is the CEO of Elite. Elite was founded in 1979 by her father Amerigo and has grown from a small family business to a global leader in cycling equipment while maintaining its Italian roots. From its headquarters in Fontaniva, Italy,...
Nicoletta shares her remarkable story of navigating Elite through COVID-19, where their indoor training products became central to both the industry's boom and subsequent cooling. Her journey from aspiring teacher to CEO offers insights into succession planning, crisis management, and sustainable growth while preserving core values.

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Sign up for 'The Business of Cycling' Newsletter]]>3092ciclismo,cycling,velofalse51fullhttps://www.spreaker.com/episode/from-bmx-world-champion-to-e-mtb-pioneer-with-stefano-mig-migliorini-of-thok-e-bikes--63908462
Stefano had a successful 20 year career in the bicycle industry working with top brands like Cinelli, Kona bikes and Marzocchi suspension.

A turning point in his life came when he met Livio Suppo, who was the Moto GP team manager for Ducati, and they became mountain biking partners. Because of their different fitness levels, this led to experimenting with early EMTBs, which showed the potential to make cycling more accessible to the rest of the world. 

And in 2016 they founded THOK e-bikes. We're going to hear the story of Stefano and his journey in the cycling industry: from rider to professional, and then entrepreneur. 

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/63908462Mon, 27 Jan 2025 07:14:29 +0000Wyatt WeesStefano Migliorini was a professional bike racer in Italy and BMX World Champion in 1986. He was one of the pioneers of downhill mountain bike racing in Italy. Stefano had a successful 20 year career in the bicycle industry working with top brands...
Stefano had a successful 20 year career in the bicycle industry working with top brands like Cinelli, Kona bikes and Marzocchi suspension.

A turning point in his life came when he met Livio Suppo, who was the Moto GP team manager for Ducati, and they became mountain biking partners. Because of their different fitness levels, this led to experimenting with early EMTBs, which showed the potential to make cycling more accessible to the rest of the world. 

And in 2016 they founded THOK e-bikes. We're going to hear the story of Stefano and his journey in the cycling industry: from rider to professional, and then entrepreneur. 

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Sign up for 'The Business of Cycling' Newsletter]]>3626false50fullhttps://www.spreaker.com/episode/the-art-of-product-development-with-piet-van-der-velde-of-ere-research--63662339
Having worked with major brands like Specialized, Cannondale, and Velo, Piet offers invaluable insights into how cycling products are conceived, developed, and brought to market. In this episode, we explore the challenges of building a premium brand from scratch, the importance of deep industry knowledge, and why the cycling industry remains uniquely resilient to outside business models.

Whether you're interested in product development, entrepreneurship, or the inner workings of the cycling industry, this conversation offers a wealth of practical wisdom from one of the sector's most experienced voices.

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Having worked with major brands like Specialized, Cannondale, and Velo, Piet offers invaluable insights into how cycling products are conceived, developed, and brought to market. In this episode, we explore the challenges of building a premium brand from scratch, the importance of deep industry knowledge, and why the cycling industry remains uniquely resilient to outside business models.

Whether you're interested in product development, entrepreneurship, or the inner workings of the cycling industry, this conversation offers a wealth of practical wisdom from one of the sector's most experienced voices.

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Sign up for 'The Business of Cycling' Newsletter]]>4044false49fullhttps://www.spreaker.com/episode/2024-highlights-with-rapha-cervelo-red-hook-crit-and-gcn--63513130
In the episode we feature clips from the conversations with Gerard Vroomen (Cervelo Founder), Simon Mottram (Rapha Founder), David Trimble (Red Hook Crit Founder), and Matthew Stephens (GCN).

00:00 - Intro
00:53 - Gerard Vroomen 
12:46 - Simon Mottram
22:42 - David Trimble 
33:00 - Matthew Stephens

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In the episode we feature clips from the conversations with Gerard Vroomen (Cervelo Founder), Simon Mottram (Rapha Founder), David Trimble (Red Hook Crit Founder), and Matthew Stephens (GCN).

00:00 - Intro
00:53 - Gerard Vroomen 
12:46 - Simon Mottram
22:42 - David Trimble 
33:00 - Matthew Stephens

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Sign up for 'The Business of Cycling' Newsletter]]>2811false48fullhttps://www.spreaker.com/episode/the-journey-from-bike-shop-to-partnership-with-the-uae-with-wolfi-hohmann--63316156
What started as a side hustle while working as a chef eventually grew into a cycling empire that caught the attention of the UAE Royal family who became an investment partner in 2021.

Today Wolfi's operates 12 business units, including retail locations, distribution events, management, and cycling academies with over 150 employees. His unique blend of hospitality, mindset and cycling passion has not only built a successful business, but it's helped transform cycling culture across the UAE. 

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What started as a side hustle while working as a chef eventually grew into a cycling empire that caught the attention of the UAE Royal family who became an investment partner in 2021.

Today Wolfi's operates 12 business units, including retail locations, distribution events, management, and cycling academies with over 150 employees. His unique blend of hospitality, mindset and cycling passion has not only built a successful business, but it's helped transform cycling culture across the UAE. 

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Sign up for 'The Business of Cycling' Newsletter]]>3327false47fullhttps://www.spreaker.com/episode/sports-marketing-in-pro-cycling-behind-the-scenes-with-nicolo-ildos--63075608
In the episode, we dive into the intricate world of sports marketing in professional cycling.  From his early days as an amateur racer and product tester to global sports marketing manager, Nicolo shares his insights on what makes successful sponsorships work. The complexities of world tour team partnerships and the evolving dynamics of cycling sponsorships. He discusses everything from the multi-million Euro costs of the world tour bike sponsorships to the critical importance of activation strategies. Offering a rare behind the scenes look at how brands leverage their investments in professional cycling. 

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In the episode, we dive into the intricate world of sports marketing in professional cycling.  From his early days as an amateur racer and product tester to global sports marketing manager, Nicolo shares his insights on what makes successful sponsorships work. The complexities of world tour team partnerships and the evolving dynamics of cycling sponsorships. He discusses everything from the multi-million Euro costs of the world tour bike sponsorships to the critical importance of activation strategies. Offering a rare behind the scenes look at how brands leverage their investments in professional cycling. 

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Sign up for 'The Business of Cycling' Newsletter]]>4000false46fullhttps://www.spreaker.com/episode/marketing-an-icon-with-bianchi-global-marketing-manager-claudio-masnata--62811781
Read the latest 'The Business of Cycling' Blog

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Sign up for 'The Business of Cycling' Newsletter]]>4153false45fullhttps://www.spreaker.com/episode/how-uli-fluhme-gfny-ceo-brought-italian-racing-culture-to-nyc--62618940
The story of Ulrich Fluhme and his wife Lydia starting the GFNY is nothing short of remarkable. Uli had a job in finance at a Swiss bank in Manhattan. When he and his partner Lydia literally took a leap into the abyss when they decided to start the GFNY.

This Is a tale of two highly driven people who had a vision to bring the Italian Gran Fondo to the big apple, in the process, they built a life for themselves around cycling events and traveling the world. 

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/62618940Tue, 05 Nov 2024 07:18:10 +0000Wyatt WeesGFNY is the world's largest endurance sports marathon series with over 30 events held in 15 countries. The story of Ulrich Fluhme and his wife Lydia starting the GFNY is nothing short of remarkable. Uli had a job in finance at a Swiss bank in...
The story of Ulrich Fluhme and his wife Lydia starting the GFNY is nothing short of remarkable. Uli had a job in finance at a Swiss bank in Manhattan. When he and his partner Lydia literally took a leap into the abyss when they decided to start the GFNY.

This Is a tale of two highly driven people who had a vision to bring the Italian Gran Fondo to the big apple, in the process, they built a life for themselves around cycling events and traveling the world. 

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Sign up for 'The Business of Cycling' Newsletter]]>3987false44fullhttps://www.spreaker.com/episode/family-business-with-anne-hed-of-hed-cycling--62435052
In this conversation, we hear how she and the company have weathered personal tragedy and technological shifts to remain relevant in the incredibly competitive cycling business. Anne takes us through HED's early days of handcrafted wheels to its latest innovations all while remaining committed to USA manufacturing and family values.

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In this conversation, we hear how she and the company have weathered personal tragedy and technological shifts to remain relevant in the incredibly competitive cycling business. Anne takes us through HED's early days of handcrafted wheels to its latest innovations all while remaining committed to USA manufacturing and family values.

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Sign up for 'The Business of Cycling' Newsletter]]>3348false43fullhttps://www.spreaker.com/episode/former-cro-and-sales-director-at-the-pro-s-closet-reynolds-pivot-cycles-about-scaling-brand-building--62274560
Travis then moved on to help build Reynolds Cycling's OEM wheel business, eventually becoming the Global Sales Manager in 2017.

After that, he joined The Pro's Closet. At The Pro's Closet, Travis played a key role in building the business and contributing to its success. As you may know, The Pro's Closet unfortunately closed recently. You'll be able to hear more about the reasoning behind this and get an inside look at some of the circumstances the team was facing at that time.

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/62274560Tue, 08 Oct 2024 12:58:11 +0000Wyatt WeesTravis Erwin has extensive experience in the US cycling market. He began his career in various bike shops, working his way up to become a store manager at Performance Bicycle in Scottsdale, Arizona. In the early 2010s, he progressed to Regional Sales...
Travis then moved on to help build Reynolds Cycling's OEM wheel business, eventually becoming the Global Sales Manager in 2017.

After that, he joined The Pro's Closet. At The Pro's Closet, Travis played a key role in building the business and contributing to its success. As you may know, The Pro's Closet unfortunately closed recently. You'll be able to hear more about the reasoning behind this and get an inside look at some of the circumstances the team was facing at that time.

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Sign up for 'The Business of Cycling' Newsletter]]>4546false42fullhttps://www.spreaker.com/episode/parlee-cycles-ceo-on-bringing-the-us-bike-brand-back-from-the-brink--62066983
This conversation is exploration of how a relative outsider of the industry is bringing experience and knowledge of operations to right the ship, and relaunch the premium bike brand.

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This conversation is exploration of how a relative outsider of the industry is bringing experience and knowledge of operations to right the ship, and relaunch the premium bike brand.

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Sign up for 'The Business of Cycling' Newsletter]]>2375false41fullhttps://www.spreaker.com/episode/cycling-marketing-in-2024-trends-challenges-and-opportunities-with-joshua-riddle--61310799
We talk about topics around channel strategy, social media, website management, campaigns and the evolution of cycling marketing over the past few years. This was a fun conversation and I think you can get a lot of value from it.

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/61310799Tue, 10 Sep 2024 13:00:34 +0000Wyatt WeesI have been wanting to have a conversation around the state of cycling marketing in 2024. Joshua Riddle is the marketing manager for Hayes bicycle. We've had Joshua on the show before, and in the conversation we go deep into the current state of...
We talk about topics around channel strategy, social media, website management, campaigns and the evolution of cycling marketing over the past few years. This was a fun conversation and I think you can get a lot of value from it.

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Sign up for 'The Business of Cycling' Newsletter]]>3799false40fullhttps://www.spreaker.com/episode/building-cervelo-with-entrepeneur-gerard-vroomen--60741689
It was truly amazing to talk with Gerard and hear about his journey from student to building one of the most important bicycle brands in the world.During the conversation, you really get a sense of his firsthand experience.

He shared how they gained traction with high-performance triathlon bikes and how, through innovation, tenacity, and hard work, they made significant inroads into the challenging North American market.

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It was truly amazing to talk with Gerard and hear about his journey from student to building one of the most important bicycle brands in the world.During the conversation, you really get a sense of his firsthand experience.

He shared how they gained traction with high-performance triathlon bikes and how, through innovation, tenacity, and hard work, they made significant inroads into the challenging North American market.

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Sign up for 'The Business of Cycling' Newsletter]]>4377false39fullhttps://www.spreaker.com/episode/eurobike-2024-live-panel-with-enve-castelli-vittoria-schuberth-topic-channel-strategy--61014834
My guests were Michael Stimola CEO ENVE Composites Stijn Vriends CEO Vittoria Group Steve Smith Brand Manager Castelli Cycling and Jonathan Sherwood Sales and Marketing at SCHUBERTH.

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/61014834Tue, 13 Aug 2024 14:37:59 +0000Wyatt WeesIn this live panel recording we discussed insights about Channel Strategy and how brands are navigating the delicate balance of D2C, Marketplace, and traditional distribution. My guests were Michael Stimola CEO ENVE Composites Stijn Vriends CEO...
My guests were Michael Stimola CEO ENVE Composites Stijn Vriends CEO Vittoria Group Steve Smith Brand Manager Castelli Cycling and Jonathan Sherwood Sales and Marketing at SCHUBERTH.

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Sign up for 'The Business of Cycling' Newsletter]]>3518false38fullhttps://www.spreaker.com/episode/breaking-into-cycling-media-with-alex-biketester-boyce--60749184
Alex started his professional career through kite surfing photography before transitioning to motocross.  Alex tells us about how his experience in motorcross helped him transition into filming and eventually the world of mountain biking. This discussion dives into the challenges and rewards of working in modern media, and the world of cycling. 

Link to Alex's Youtube: https://www.youtube.com/@alexbiketester

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Alex started his professional career through kite surfing photography before transitioning to motocross.  Alex tells us about how his experience in motorcross helped him transition into filming and eventually the world of mountain biking. This discussion dives into the challenges and rewards of working in modern media, and the world of cycling. 

Link to Alex's Youtube: https://www.youtube.com/@alexbiketester

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Sign up for 'The Business of Cycling' Newsletter]]>6327false37fullhttps://www.spreaker.com/episode/eurobike-2024-market-update-with-pirelli-crank-brothers-haro-ceramic-speed-gary-fisher--60617696
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Sign up for 'The Business of Cycling' Newsletter]]>1062false36fullhttps://www.spreaker.com/episode/a-turnaround-story-with-enve-ceo-michael-stimola--60498891
Michael then went on to found Sandvik Design-Build, a general contracting company that designed and built storefronts in the greater New York City area. In addition, Michael was a board member of Cannondale Bicycle Corporation from 1997 to 2003, during which time Cannondale was a privately held company.

He also started a franchise and licensed food concept store called Sandella's, growing it from zero to 150 stores before eventually exiting in 2016. He then took over as the turnaround Chief Executive Officer for ENVE in 2023. This is where we really get to see some insight into how he was able to come in, get his hands dirty, and help ENVE pull out of the turmoil they were facing in the post-COVID environment.

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/60498891Tue, 25 Jun 2024 06:01:09 +0000Wyatt WeesThe following is my conversation with ENVE CEO, Michael Stimola. Michael is a long-time entrepreneur who started out in the early eighties, founding Carbonite, an R&D materials company that supplied carbon fiber tubes for use in manufacturing,...
Michael then went on to found Sandvik Design-Build, a general contracting company that designed and built storefronts in the greater New York City area. In addition, Michael was a board member of Cannondale Bicycle Corporation from 1997 to 2003, during which time Cannondale was a privately held company.

He also started a franchise and licensed food concept store called Sandella's, growing it from zero to 150 stores before eventually exiting in 2016. He then took over as the turnaround Chief Executive Officer for ENVE in 2023. This is where we really get to see some insight into how he was able to come in, get his hands dirty, and help ENVE pull out of the turmoil they were facing in the post-COVID environment.

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Sign up for 'The Business of Cycling' Newsletter]]>3375false35fullhttps://www.spreaker.com/episode/vittoria-tires-ceo-stijn-vriends-a-journey-from-private-equity-to-cycling--59649320
Read the latest 'The Business of Cycling' Blog

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/59649320Tue, 11 Jun 2024 06:14:31 +0000Wyatt WeesStijn Vriends is the chairman and CEO of Vittoria group. Vittoria is based in Bergamo Italy and is among the top producers of bicycle tires in the world.  In our conversation we talk about how he has helped Vittoria grow and flourish since taking over...
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Sign up for 'The Business of Cycling' Newsletter]]>3342false34fullhttps://www.spreaker.com/episode/eurobike-managing-director-stefan-reisinger--60188340
We dive into the reasoning behind the move from Friedrichshafen to Frankfurt and why the trade show is important, the evolution of the trade show, their goals and how to best leverage the show for both brands and visitors. 

This was a great opportunity to kind of see behind the curtain of EUROBIKE. 

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/60188340Mon, 27 May 2024 15:00:42 +0000Wyatt WeesStefan Reisinger is the Managing Director of FAIRNAMIC GmbH, which is the company that runs the EUROBIKE fair. I reached out to Stephen because I wanted to give the listeners a better look inside the largest bicycle specific trade show in the world. ...
We dive into the reasoning behind the move from Friedrichshafen to Frankfurt and why the trade show is important, the evolution of the trade show, their goals and how to best leverage the show for both brands and visitors. 

This was a great opportunity to kind of see behind the curtain of EUROBIKE. 

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Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>1754false33fullhttps://www.spreaker.com/episode/rapha-founder-simon-mottram--60022048
His story is incredible. What you can take away from it is how he was able to take his really unique blend of experience, and focus his energy on what became Rapha. To this day Rapha is still among the most important cycling brands on the market.

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/60022048Tue, 14 May 2024 09:59:55 +0000Wyatt WeesWhen I started the Business of Cycling podcast there was definitely one person that I had in mind that I was hoping to interview, and it was Simon Mottram. I've worked in cycling for over 10 years. And what Rapha did in the cycling business is nothing...
His story is incredible. What you can take away from it is how he was able to take his really unique blend of experience, and focus his energy on what became Rapha. To this day Rapha is still among the most important cycling brands on the market.

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Sign up for 'The Business of Cycling' Newsletter]]>3805false32fullhttps://www.spreaker.com/episode/trek-italy-closure-the-advantages-of-being-and-outsider-in-italian-cycling-with-joshua-riddle--59748274
Joshua has worked in Marketing for Trek, Pinarello, Campagnolo, Basso Bikes, and is currently the Global Marketing Manager at Hayes Bicycles.

I spoke with Joshua about the current state of the industry and the evolution of the bicycle market in recent years. We also discussed what he sees as unique about Italian cycling brands that the brands themselves often have a hard time recognizing.

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Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/59748274Wed, 01 May 2024 09:25:23 +0000Wyatt WeesJoshua Riddle is originally from North Carolina and and has been working in the cycling industry in Italy for 15 years. He started his career at Trek Italy 2010 which recently closed their doors due to consolidation of their European offices to...
Joshua has worked in Marketing for Trek, Pinarello, Campagnolo, Basso Bikes, and is currently the Global Marketing Manager at Hayes Bicycles.

I spoke with Joshua about the current state of the industry and the evolution of the bicycle market in recent years. We also discussed what he sees as unique about Italian cycling brands that the brands themselves often have a hard time recognizing.

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Sign up for 'The Business of Cycling' Newsletter]]>2861false31fullhttps://www.spreaker.com/episode/overstocks-update-and-covid-lessons-learned-live-at-cycling-world-dusseldorf--59467352
My guests were ROSE Bikes Anatol Sostmann, Old Man Mountain Products Erik Fenner Schicke Mütze Carsten Wien and provided three unique viewpoints on the causes and lessons learned from the overstocks caused by the COVID pandemic aftermath.

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/59467352Mon, 15 Apr 2024 08:35:05 +0000Wyatt WeesThis conversation was recorded at a live panel at the 2024 cycling world event in Dusseldorf on March 15th. The topic of the panel was COVID overstocks and the state of the industry and the aftermath. My guests were...
My guests were ROSE Bikes Anatol Sostmann, Old Man Mountain Products Erik Fenner Schicke Mütze Carsten Wien and provided three unique viewpoints on the causes and lessons learned from the overstocks caused by the COVID pandemic aftermath.

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Sign up for 'The Business of Cycling' Newsletter]]>2692false30fullhttps://www.spreaker.com/episode/an-insider-s-look-at-the-taiwanese-bike-industry-with-jayu-yang--59263921
In Taiwanese culture, women were not typically considered for running a family business. Therefore her path to running Kendstone was unexpected as her father was in need of a trusted manager during a time of crisis. She grew the company substantially throughout the two thousands and sold the company in 2019 and stayed on as the CEO until 2021.

This conversation aims to give you a look inside the workings of the cycling industry from a Taiwanese perspective.

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/59263921Tue, 02 Apr 2024 16:56:50 +0000Wyatt WeesJayu Yang is one of the most experienced entrepreneurs in the Taiwanese bike industry. Her grandfather started Kenda tire in 1962. And she carried on the family tradition by taking over her father's business Kendstone In 2001. Kendstone is among the...
In Taiwanese culture, women were not typically considered for running a family business. Therefore her path to running Kendstone was unexpected as her father was in need of a trusted manager during a time of crisis. She grew the company substantially throughout the two thousands and sold the company in 2019 and stayed on as the CEO until 2021.

This conversation aims to give you a look inside the workings of the cycling industry from a Taiwanese perspective.

Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter


Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>3897false29fullhttps://www.spreaker.com/episode/the-man-behind-a-bike-racing-cultural-phenomenon-red-hook-crit-founder-david-trimble--59109254
The Red Hook Crit grew to become such an important cultural event that it was archived at the Smithsonian's national museum of American history.

It this episode you'll hear the story of the Red Hook Crit and David's incredible journey. You'll hear how his passion and unique skillset, was able to create a cultural phenomenon.

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/59109254Wed, 20 Mar 2024 06:35:07 +0000Wyatt WeesDavid Trimble is best known for founding the Red Hook Criterium fixed gear championship series. David also founded the Midnight Half, both internationally renowned sporting competitions. The Red Hook Crit grew to become such an important cultural...
The Red Hook Crit grew to become such an important cultural event that it was archived at the Smithsonian's national museum of American history.

It this episode you'll hear the story of the Red Hook Crit and David's incredible journey. You'll hear how his passion and unique skillset, was able to create a cultural phenomenon.

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Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>3327false28fullhttps://www.spreaker.com/episode/50-years-in-cycling-with-fsa-vision-gm-claudio-marra--58929103
Claudio Marra is among the most experienced managers in the cycling industry. He has an unrivaled understanding of the cycling industry and its evolution. He played a key role in promoting and supporting brands like Columbus, Rossin, and he went on to start the FSA Vision European division, which has grown into one of the most important component brands in the cycling industry today.

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/58929103Tue, 05 Mar 2024 08:07:27 +0000Wyatt WeesClaudio Marra is the General Manager of the European division at FSA Full Speed Ahead Vision. Claudio started working in the cycling industry at the age of 14 when for Milan based bicycle builder Rosin, where he learned frame building and welding....
Claudio Marra is among the most experienced managers in the cycling industry. He has an unrivaled understanding of the cycling industry and its evolution. He played a key role in promoting and supporting brands like Columbus, Rossin, and he went on to start the FSA Vision European division, which has grown into one of the most important component brands in the cycling industry today.

Read the latest 'The Business of Cycling' Blog

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Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>3459false27fullhttps://www.spreaker.com/episode/matt-stephens-journey-from-road-racer-to-policeman-to-presenter-content-creator--58739483
Matthew is most well known for his work at the global cycling network, as he was part of the core team that started the channel in 2015. in 2018, he left GCN to focus on commentary work, live events, as well as presenting and consulting for brands and retailers.

Matthew's dynamic personality, engaging style is second to none. In our conversation
we dive into his origin story from early amateur racing. And how he spent over 10 years with the police department before getting back into cycling industry in the 2000s and 2010s.

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/58739483Tue, 20 Feb 2024 09:12:02 +0000Wyatt WeesUK native Matt Stevens had an extensive road cycling career starting in the late eighties through the nineties and into the two thousands. He holds the title of 1998 UK national road race champion. Matthew is most well known for his work at the...
Matthew is most well known for his work at the global cycling network, as he was part of the core team that started the channel in 2015. in 2018, he left GCN to focus on commentary work, live events, as well as presenting and consulting for brands and retailers.

Matthew's dynamic personality, engaging style is second to none. In our conversation
we dive into his origin story from early amateur racing. And how he spent over 10 years with the police department before getting back into cycling industry in the 2000s and 2010s.

Read the latest 'The Business of Cycling' Blog

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Sign up for 'The Business of Cycling' Newsletter]]>3752false26fullhttps://www.spreaker.com/episode/howling-at-the-moon-with-veteran-cycling-journalist-guy-kesteven--58595613
Guy came on my radar when i read his piece on BikePerfect.com titled 'The Mountain Bike industry is Dying, Long Live Mountain Biking. You can read it here.

His take on the cycling industry, and the business of cycling is candid, refreshing and no holds barred. I really enjoyed being able to hang out with Guy, and I'm looking forward to having more conversations with Guy, hopefully in the very near future.

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/58595613Wed, 07 Feb 2024 10:19:19 +0000Wyatt WeesGuy Kesteven is a professional bike tester and journalist in the cycling industry. He's been testing bikes and kit for over 25 years for UK magazines and global websites. Guy came on my radar when i read his piece on BikePerfect.com titled 'The...
Guy came on my radar when i read his piece on BikePerfect.com titled 'The Mountain Bike industry is Dying, Long Live Mountain Biking. You can read it here.

His take on the cycling industry, and the business of cycling is candid, refreshing and no holds barred. I really enjoyed being able to hang out with Guy, and I'm looking forward to having more conversations with Guy, hopefully in the very near future.

Read the latest 'The Business of Cycling' Blog

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Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>2532false25fullhttps://www.spreaker.com/episode/brand-career-building-with-ceramic-speed-md-martin-banke--58414424
Martin has worked in the cycling industry for over 20 years. Initially on the distributor side with EnergySport in Denmark and then on the brand side.

Martin was the first employee of the Ceramic Speed cycling division and in our conversation, we talk about his journey building the unique brand around a culture of innovation and performance.

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/58414424Tue, 23 Jan 2024 11:02:29 +0000Wyatt WeesMartin Banke is the Managing Director of Ceramic Speed. Ceramic Speed is a manufacturer of high-performance bearing technology. They also produce high-performance bottom brackets, pulley systems, pulley wheels, and headsets. Martin has worked in the...
Martin has worked in the cycling industry for over 20 years. Initially on the distributor side with EnergySport in Denmark and then on the brand side.

Martin was the first employee of the Ceramic Speed cycling division and in our conversation, we talk about his journey building the unique brand around a culture of innovation and performance.

Read the latest 'The Business of Cycling' Blog

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Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>2947false24fullhttps://www.spreaker.com/episode/family-business-with-basso-bikes-lee-cougan-ceo-alessandro-basso--58195933
Alessandro comes from a family of bike enthusiasts and entrepreneurs in the industry. Alessandro's Father and Uncle founded Basso Bikes in 1977 and his Mother's family is responsible for creating the mega motorcycle protection brand Alpine Stars.

I spoke with Alessandro about his path from professional mountain bike racer to CEO of one of Italy's last remaining family owned bike brands.

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/58195933Tue, 09 Jan 2024 07:38:31 +0000Wyatt WeesAlessandro Basso is the Chief Executive Officer at StarDue Group. StarDue is the parent company of the brands Basso Bikes and Lee Cougan Mountain Bikes. Alessandro comes from a family of bike enthusiasts and entrepreneurs in the industry....
Alessandro comes from a family of bike enthusiasts and entrepreneurs in the industry. Alessandro's Father and Uncle founded Basso Bikes in 1977 and his Mother's family is responsible for creating the mega motorcycle protection brand Alpine Stars.

I spoke with Alessandro about his path from professional mountain bike racer to CEO of one of Italy's last remaining family owned bike brands.

Read the latest 'The Business of Cycling' Blog

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Sign up for 'The Business of Cycling' Newsletter]]>2717false23fullhttps://www.spreaker.com/episode/2023-highlights-living-through-covid-and-the-after-effects--58137278
In the recap provide clips from my conversations with Jonathan Sherwood of Bell Helmets, Davide Rossetti from SIDI, Samuele Bressan from Pirelli and Gaspare Licata from Crank Brothers.

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/58137278Thu, 28 Dec 2023 10:55:20 +0000Wyatt WeesTo end the year I put together a collection of interesting moments from 2023 conversations focused around COVID and the after effects of the pandemic. I thought it would be an interesting take a look back at some of these anecdotes and experiences...
In the recap provide clips from my conversations with Jonathan Sherwood of Bell Helmets, Davide Rossetti from SIDI, Samuele Bressan from Pirelli and Gaspare Licata from Crank Brothers.

Read the latest 'The Business of Cycling' Blog

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Sign up for 'The Business of Cycling' Newsletter]]>1093false22fullhttps://www.spreaker.com/episode/chaos-and-creativity-with-canyon-vp-of-marketing-simon-summerscales--57993371
During his tenure in the agency realm, Simon was responsible for creating numerous global campaigns for both Nike and Adidas.

Simon is among the most experienced and accomplished marketing professionals in the cycling industry today.

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/57993371Wed, 13 Dec 2023 14:11:50 +0000Wyatt WeesSimon Summerscales is the VP of Marketing at Canyon Bicycles. Before joining Canyon in 2018, Simon was the Head of communication strategy at the prestigious Wieden+Kennedy agency in London. Simon was also Director of communication strategy at...
During his tenure in the agency realm, Simon was responsible for creating numerous global campaigns for both Nike and Adidas.

Simon is among the most experienced and accomplished marketing professionals in the cycling industry today.

Read the latest 'The Business of Cycling' Blog

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Sign up for 'The Business of Cycling' Newsletter]]>3974false21fullhttps://www.spreaker.com/episode/kask-marketing-manager-marco-galli-shares-insights-from-red-bull-and-scott-experience-in-elevating-a-growing-italian-brand--57830452
Marco has been the head of marketing at Kask in Italy since 2022. W spoke about his early experience at Red Bull as well as at Scott and that how he's bringing that multinational experience to fairly young Italian brand that is seeing a meteoric rise on the market in the last 20 years.

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/57830452Tue, 28 Nov 2023 14:29:53 +0000Wyatt WeesMarco Galli is the marketing manager for the cycling division at Kask Helmets in Italy. Marco started his career at Red Bull, where he spent time coordinating sports events, motor sports events, as well as athletes. He then worked for Scott Sports in...
Marco has been the head of marketing at Kask in Italy since 2022. W spoke about his early experience at Red Bull as well as at Scott and that how he's bringing that multinational experience to fairly young Italian brand that is seeing a meteoric rise on the market in the last 20 years.

Read the latest 'The Business of Cycling' Blog

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Sign up for 'The Business of Cycling' Newsletter]]>3248false20fullhttps://www.spreaker.com/episode/product-marketing-synergy-with-pirelli-marketing-manager-samuele-bressan--57433307
In our conversation, we really explore how closely related the product teams are with marketing. And how this is quite unique to cycling because of the nature of the business.

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/57433307Tue, 14 Nov 2023 13:09:33 +0000Wyatt WeesSamuele Bressan is the head of Global Marketing of the cycling division at Pirelli tires. Samuele got his start in cycling as the product manager for Vittoria Tires. He also worked as the product manager for Bianvhi Bicycles, as well as line builder...
In our conversation, we really explore how closely related the product teams are with marketing. And how this is quite unique to cycling because of the nature of the business.

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Sign up for 'The Business of Cycling' Newsletter]]>3520false19fullhttps://www.spreaker.com/episode/a-postmortem-of-the-collapse-of-signa-sports-united-with-ex-vp-jacob-dudek--57540171
Jacob came onto my radar recently when I saw his article on LinkedIn titled 'A Postmortem of the Collapse of SIGNA Sports United'. It's a deep look at what happened from an insider's look as a VP. I highly recommend it as it goes deep into the reasons behind the collapse. It gives a clear picture as to why the company went went bankrupt. I was lucky to get Jacob on and talk a little bit with him about the situation from his point of view.

Link to the article: A Postmortem of the Signa Sports United Collapse

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/57540171Wed, 08 Nov 2023 15:07:45 +0000Wyatt WeesJacob Dudek was until recently the VP of commercial operations at SIGNA Sports United for the USA entity. Jacob came onto my radar recently when I saw his...
Jacob came onto my radar recently when I saw his article on LinkedIn titled 'A Postmortem of the Collapse of SIGNA Sports United'. It's a deep look at what happened from an insider's look as a VP. I highly recommend it as it goes deep into the reasons behind the collapse. It gives a clear picture as to why the company went went bankrupt. I was lucky to get Jacob on and talk a little bit with him about the situation from his point of view.

Link to the article: A Postmortem of the Signa Sports United Collapse

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Sign up for 'The Business of Cycling' Newsletter]]>2778false18fullhttps://www.spreaker.com/episode/wigglecrc-insolvency-emergency-podcast-with-jonathan-sherwood--57440809
This news sent shockwaves through the cycling industry as Wiggle is essentially the 500 pound gorilla of online cycling retail.

I spoke with industry veteran Jonathan Sherwood to try to make sense of the news.

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/57440809Mon, 30 Oct 2023 13:15:40 +0000Wyatt WeesOn October 27th online cycling retailer behemoth Wiggle has entered into administration due to financial turmoil at its parent company Signa Sports United. This news sent shockwaves through the cycling industry as Wiggle is essentially the 500 pound...
This news sent shockwaves through the cycling industry as Wiggle is essentially the 500 pound gorilla of online cycling retail.

I spoke with industry veteran Jonathan Sherwood to try to make sense of the news.

Read the latest 'The Business of Cycling' Blog

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Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>1609false17fullhttps://www.spreaker.com/episode/building-rocket-espresso-with-founder-andrew-meo--57260874
In the podcast I speak with Rocket Espresso founder and New Zealand native Andrew Meo about how he captured the imagination of cycling.

We also discuss Andrew's early career as an auto repair and restoration shop owner and restaurateur, how he left a profitable business in New Zealand to start Rocket Espresso in Italy together with his wife, Nicky. How they grew the brand and eventually exited in 2018.

We also dive into his latest project Box Altitude which makes high altitude simulation equipment for competitive athletes.

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Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/57260874Tue, 17 Oct 2023 13:00:16 +0000Wyatt WeesRocket Espresso is a darling of the cycling world and the coffee machines could be found in every pro cycling team bus starting in the 2010s. In the podcast I speak with Rocket Espresso founder and New Zealand native Andrew Meo about how he captured...
In the podcast I speak with Rocket Espresso founder and New Zealand native Andrew Meo about how he captured the imagination of cycling.

We also discuss Andrew's early career as an auto repair and restoration shop owner and restaurateur, how he left a profitable business in New Zealand to start Rocket Espresso in Italy together with his wife, Nicky. How they grew the brand and eventually exited in 2018.

We also dive into his latest project Box Altitude which makes high altitude simulation equipment for competitive athletes.

Read the latest 'The Business of Cycling' Blog

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Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>3878false16fullhttps://www.spreaker.com/episode/re-shoring-with-composites-engineer-and-carbon-fiber-expert-mark-hopkins-of-3t--57044161
The wheel was a huge innovation at the time and was the first composite bicycle wheel to be commercially available. We talk about how DuPont spun off its composites business in 1995. And how he started up a factory in Spain to make bicycle wheels, which eventually became HED bicycle wheels.

Mark is currently a consultant at 3T where mark and his team are working to bring the production of their historic brand back to Italy.

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/57044161Tue, 03 Oct 2023 11:59:42 +0000Wyatt WeesMark Hopkins is an expert in carbon fiber production and design. He spent much of his career working as a composites engineer at DuPont. In our conversation, we talk about how he came to design the three spoke bicycle wheel in 1989, which was sold by...
The wheel was a huge innovation at the time and was the first composite bicycle wheel to be commercially available. We talk about how DuPont spun off its composites business in 1995. And how he started up a factory in Spain to make bicycle wheels, which eventually became HED bicycle wheels.

Mark is currently a consultant at 3T where mark and his team are working to bring the production of their historic brand back to Italy.

Read the latest 'The Business of Cycling' Blog

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Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>2624false15fullhttps://www.spreaker.com/episode/pro-team-marketing-with-trek-lidl-communications-manager-jacob-kennison--56853987
We dove deep into the specifics of how a pro team communicates, the technical aspects of channel strategy, social media campaigns, and an all around look at the inner workings of the marketing and communications of a cycling team.

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/56853987Tue, 19 Sep 2023 13:19:08 +0000Wyatt WeesJacob Kennison is the Communications Manager for Trek-Lidl Cycling Team. He previously held the position of press officer and had some time in the agency world for Fusion Media Services. We dove deep into the specifics of how a pro team communicates,...
We dove deep into the specifics of how a pro team communicates, the technical aspects of channel strategy, social media campaigns, and an all around look at the inner workings of the marketing and communications of a cycling team.

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Sign up for 'The Business of Cycling' Newsletter]]>2240false14fullhttps://www.spreaker.com/episode/the-radavist-aka-john-prolly-aka-john-watson-origin-story-online-content-revolution--56695519
We discuss the origin of his blog and the reasons he made the transition to The Radavist. We also discuss his decision to sell the site to Pro's Closet in 2021.

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/56695519Tue, 05 Sep 2023 07:24:22 +0000Wyatt WeesJohn Watson aka John Prolly aka The Radavist is a pioneer of online cycling content creation. His blog prollyisnotprobably.com was one of the most visited cycling blogs in the early 2010s. The site morphed into The Radavist in 2015 and sits among the...
We discuss the origin of his blog and the reasons he made the transition to The Radavist. We also discuss his decision to sell the site to Pro's Closet in 2021.

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Sign up for 'The Business of Cycling' Newsletter]]>3492false13fullhttps://www.spreaker.com/episode/gary-fisher-and-the-genesis-of-the-mountain-bike--56542770
He founded Gary Fisher Bicycles and eventually sold to TREK where he stayed on as a consultant for several years. His passion for cycling is deep and his mind is as sharp as they come.

He currently lives in the bay area of California, and it's hard to overstate how big of an impact Gary had on cycling as we know it today.

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/56542770Mon, 21 Aug 2023 12:47:58 +0000Wyatt WeesGary Fisher is a living legend. He is widely considered one of the inventors of the modern mountain bike. He played a large part in popularizing the first ever downhill mountain bike race, the repack race. He founded Gary Fisher Bicycles and...
He founded Gary Fisher Bicycles and eventually sold to TREK where he stayed on as a consultant for several years. His passion for cycling is deep and his mind is as sharp as they come.

He currently lives in the bay area of California, and it's hard to overstate how big of an impact Gary had on cycling as we know it today.

Read the latest 'The Business of Cycling' Blog

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Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>4271false12fullhttps://www.spreaker.com/episode/career-development-leadership-and-succession-with-sidi-ceo-davide-rossetti--56402439
In this wide-ranging discussion, we dove into topics around career growth, distribution, collections, and his leadership strategy. We also discuss succession of family owned brands and how holding companies differ from private equity in terms of strategy.

The Italian brand SIDI Sport is among the top shoe makers for cycling and power sports for over 60 years.

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/56402439Tue, 08 Aug 2023 13:19:55 +0000Wyatt WeesSIDI CEO Davide Rossetti is among the most experienced managers in the cycling industry. He has worked in Sales and Marketing in multiple multinational Italian brands such as Safilo(eyewear), COIN, Cisalfa(Intersport), Invicta, AlpineStars and...
In this wide-ranging discussion, we dove into topics around career growth, distribution, collections, and his leadership strategy. We also discuss succession of family owned brands and how holding companies differ from private equity in terms of strategy.

The Italian brand SIDI Sport is among the top shoe makers for cycling and power sports for over 60 years.

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Sign up for 'The Business of Cycling' Newsletter]]>3718false11fullhttps://www.spreaker.com/episode/vanmoof-bankruptcy-emergency-podcast-with-bastian-dietz--56175745
We discuss the bankruptcy of e-bike brand VanMoof and aim to understand the reasons behind the downfall of one of the darlings of the cycling startup universe.

We talk about how their proprietary parts strategy and lack of a strong service network led to cashflow issues.

We also discuss how the problems were clearly visible on forums like Reddit and Trustpilot months before the company showed any signs of trouble.

Follow Bastian on Linkedin here

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/56175745Fri, 21 Jul 2023 11:00:43 +0000Wyatt WeesBastian Dietz is the Director for Global Business Development for SQLab part of Boards and More GMBH. We discuss the bankruptcy of e-bike brand VanMoof and aim to understand the reasons behind the downfall of one of the darlings of the cycling...
We discuss the bankruptcy of e-bike brand VanMoof and aim to understand the reasons behind the downfall of one of the darlings of the cycling startup universe.

We talk about how their proprietary parts strategy and lack of a strong service network led to cashflow issues.

We also discuss how the problems were clearly visible on forums like Reddit and Trustpilot months before the company showed any signs of trouble.

Follow Bastian on Linkedin here

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Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter]]>2180false10fullhttps://www.spreaker.com/episode/making-the-tdf-yellow-jersey-cycling-kit-deep-dive-with-fergus-niland-of-santini--56135549
We dive deep into the current state of cycling clothing, how clothing for professional teams is made, and what makes a great piece of kit. We also dive into the details of Santini’s collaboration with ASO and the Tour de France.

Santini has been making premium road cycling clothing since 1965 from their headquarters in Bergamo. They are the official clothing supplier of Ironman, the UCI, Vuelta and the Tour de France. They also provide clothing for team Lidl Trek.

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We dive deep into the current state of cycling clothing, how clothing for professional teams is made, and what makes a great piece of kit. We also dive into the details of Santini’s collaboration with ASO and the Tour de France.

Santini has been making premium road cycling clothing since 1965 from their headquarters in Bergamo. They are the official clothing supplier of Ironman, the UCI, Vuelta and the Tour de France. They also provide clothing for team Lidl Trek.

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Sign up for 'The Business of Cycling' Newsletter]]>2836false9fullhttps://www.spreaker.com/episode/former-cmo-of-rapha-specialized-slate-olson--56000765
He started the US office of Rapha in 2010 and then he moved to the role of CMO in 2015. He took over as CMO of Specialized in 2015, reporting directly to Mike Sinyard until 2017 when he decided to be closer to family in Portland.

Other notable roles included Sr. Brand Director at Nike and President of Chrome Industries.

He accomplished all this while being of the kindest, most sincere people in the cycling business.

Links: https://www.linkedin.com/in/slate-olson-bb21171/


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He started the US office of Rapha in 2010 and then he moved to the role of CMO in 2015. He took over as CMO of Specialized in 2015, reporting directly to Mike Sinyard until 2017 when he decided to be closer to family in Portland.

Other notable roles included Sr. Brand Director at Nike and President of Chrome Industries.

He accomplished all this while being of the kindest, most sincere people in the cycling business.

Links: https://www.linkedin.com/in/slate-olson-bb21171/


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Sign up for 'The Business of Cycling' Newsletter]]>2439false8fullhttps://www.spreaker.com/episode/do-bike-brands-have-their-chin-out-on-e-bikes-with-jon-sherwood-of-bell-helmets--54537143
Jon is currently is Director of Sales for Power Sports EMEA at Bell Helmets. He previously held the role of Marketing Director at Zyro Fisher, as well as Global Brand Marketing Director for Bell Helmets.

Jon has worked for Mizuno, Fox Racing and he started his own distribution company in South Africa at just 20 years old.

We discuss a wide range of topics including whether power sports brands may pose a threat to E-bike market share currently held by bike brands.

This guy has seen a lot and I am happy to have him on the show.

Follow Jon on Linkedin: https://www.linkedin.com/in/jonathan-sherwood-80aa9732/

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Jon is currently is Director of Sales for Power Sports EMEA at Bell Helmets. He previously held the role of Marketing Director at Zyro Fisher, as well as Global Brand Marketing Director for Bell Helmets.

Jon has worked for Mizuno, Fox Racing and he started his own distribution company in South Africa at just 20 years old.

We discuss a wide range of topics including whether power sports brands may pose a threat to E-bike market share currently held by bike brands.

This guy has seen a lot and I am happy to have him on the show.

Follow Jon on Linkedin: https://www.linkedin.com/in/jonathan-sherwood-80aa9732/

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Sign up for 'The Business of Cycling' Newsletter]]>4494false7fullhttps://www.spreaker.com/episode/usa-brand-building-with-crank-brothers-ceo-gaspare-licata--54097079
Crank Brothers CEO Gaspare Licata is as sharp as they come. The Italian native started his career with Fizik of the Selle Royal group. He moved up the ranks and eventually took on the challenge of running the Crank Brothers brand in Laguna Beach, CA.

In our conversation you can hear insights into how product drives innovation and sales for the brand. Lots of interesting nuggets for anyone that is curious about how brands are built.

Crank Brothers web site: https://www.crankbrothers.com/
Crank Brothers Instagram: https://www.instagram.com/crankbrothers/
Gaspare Licata on Linkedin: https://www.linkedin.com/in/gasparelicata/

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/54097079Mon, 05 Jun 2023 07:07:58 +0000Wyatt Wees"It's better to stalk a few people than just kind of please everyone." Crank Brothers CEO Gaspare Licata is as sharp as they come. The Italian native started his career with Fizik of the Selle Royal group. He moved up the ranks and eventually took on...
Crank Brothers CEO Gaspare Licata is as sharp as they come. The Italian native started his career with Fizik of the Selle Royal group. He moved up the ranks and eventually took on the challenge of running the Crank Brothers brand in Laguna Beach, CA.

In our conversation you can hear insights into how product drives innovation and sales for the brand. Lots of interesting nuggets for anyone that is curious about how brands are built.

Crank Brothers web site: https://www.crankbrothers.com/
Crank Brothers Instagram: https://www.instagram.com/crankbrothers/
Gaspare Licata on Linkedin: https://www.linkedin.com/in/gasparelicata/

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Sign up for 'The Business of Cycling' Newsletter]]>2581false6fullhttps://www.spreaker.com/episode/can-122-world-tour-cyclists-be-wrong-with-francesco-sergio-of-nimbl--53208213
We speak with co-founder and owner of the brand about his journey, how he earned his stripes in international sales with Cinelli and Cervelo, and how by chance he came to start one of the most advanced cycling shoe brands on the market.

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/53208213Tue, 16 May 2023 11:29:29 +0000Wyatt WeesIn three short years cycling industry veteran Francesco Sergio and his partners have taken the cycling shoe brand Nimbl from an zero to being worn by 122 cyclists in the Pro Peloton, including powerhouse Jumbo Visma. We speak with co-founder and...
We speak with co-founder and owner of the brand about his journey, how he earned his stripes in international sales with Cinelli and Cervelo, and how by chance he came to start one of the most advanced cycling shoe brands on the market.

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Sign up for 'The Business of Cycling' Newsletter]]>2419false5fullhttps://www.spreaker.com/episode/making-a-career-as-a-cycling-influencer-with-youtuber-juliet-elliot--53627821
She started with the blog 'Bikes 'N' Stuff' then shifted to Instagram and now her focus is mainly on Youtube where she has over 100 thousand subscribers. She posts new videos weekly and her style and enthusiasm are infectious.

We talk about how she got started in cycling through love of fixed gear bikes, and how she has made a career of her passion for riding.

Link to her blog: https://bikes-n-stuff.com/
Link to Juliet's YouTube channel: https://www.youtube.com/@JulietElliottsChannel

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/53627821Tue, 02 May 2023 12:57:25 +0000Wyatt WeesJuliet Elliot is a pioneer in online cycling content creation. She started with the blog 'Bikes 'N' Stuff' then shifted to Instagram and now her focus is mainly on Youtube where she has over 100 thousand subscribers. She posts new videos weekly and...
She started with the blog 'Bikes 'N' Stuff' then shifted to Instagram and now her focus is mainly on Youtube where she has over 100 thousand subscribers. She posts new videos weekly and her style and enthusiasm are infectious.

We talk about how she got started in cycling through love of fixed gear bikes, and how she has made a career of her passion for riding.

Link to her blog: https://bikes-n-stuff.com/
Link to Juliet's YouTube channel: https://www.youtube.com/@JulietElliottsChannel

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Sign up for 'The Business of Cycling' Newsletter]]>2650cyclingfalse4fullhttps://www.spreaker.com/episode/brexit-fallout-covid-and-ferocious-competition-with-pete-kelsey-of-milltag--53567347
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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/53567347Tue, 18 Apr 2023 06:23:56 +0000Wyatt WeesThe British clothing brand Milltag went into liquidation earlier this year. In my conversation with Pete Kelsey, co-founder of the brand, we talk about the headwinds that the brand faced after Brexit and the challenges of running a niche clothing...
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Sign up for 'The Business of Cycling' Newsletter]]>3753cyclingfalse3fullhttps://www.spreaker.com/episode/passion-isn-t-optional-in-cycling-media-with-tyler-benedict-of-bikerumor--53247740
Nowhere is this more true than in cycling media.

Cyclists that consume this media can smell if you are coming from a place of honesty or not. Cycling, especially road cycling, is really a niche sport.

Therefore to be part of this community you have to speak the language. No poseurs allowed!

I spoke recently with Bikerumor founder Tyler Benedict about how this passion was the recipe for success of Bike Rumor.

We spoke about the meteoric rise of the popular cycling tech blog, his decision to sell the business, and the current state of cycling media.

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Sign up for 'The Business of Cycling' Newsletter]]>https://api.spreaker.com/episode/53247740Mon, 20 Mar 2023 06:52:40 +0000Wyatt WeesIf cycling is anything, it's insular. There is a real reason for this. To be successful in the cycling business, a genuine passion for the sport is required. Nowhere is this more true than in cycling media. Cyclists that consume this media can smell...
Nowhere is this more true than in cycling media.

Cyclists that consume this media can smell if you are coming from a place of honesty or not. Cycling, especially road cycling, is really a niche sport.

Therefore to be part of this community you have to speak the language. No poseurs allowed!

I spoke recently with Bikerumor founder Tyler Benedict about how this passion was the recipe for success of Bike Rumor.

We spoke about the meteoric rise of the popular cycling tech blog, his decision to sell the business, and the current state of cycling media.

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Sign up for 'The Business of Cycling' Newsletter]]>4432false2fullhttps://www.spreaker.com/episode/moving-beyond-rapha-with-david-van-orsdel--52835452
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