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<rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:podcast="https://podcastindex.org/namespace/1.0" xmlns:media="http://search.yahoo.com/mrss/" version="2.0"><channel><title>Search Off the Record</title><link>https://www.spreaker.com/show/search-off-the-record</link><description><![CDATA[Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!]]></description><atom:link href="https://www.spreaker.com/show/5787209/episodes/feed" rel="self" type="application/rss+xml"/><language>en</language><category>Technology</category><copyright>Copyright Michael Stealey</copyright><image><url>https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/73df4914f39ad923c82ca9951702f376.jpg</url><title>Search Off the Record</title><link>https://www.spreaker.com/show/search-off-the-record</link></image><lastBuildDate>Sun, 12 Feb 2023 23:22:50 +0000</lastBuildDate><itunes:author>Michael Stealey</itunes:author><itunes:owner><itunes:name>Michael Stealey</itunes:name><itunes:email>feeds@spreaker.com</itunes:email></itunes:owner><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/73df4914f39ad923c82ca9951702f376.jpg"/><itunes:subtitle>Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search...</itunes:subtitle><itunes:summary><![CDATA[Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!]]></itunes:summary><itunes:category text="Technology"/><itunes:explicit>clean</itunes:explicit><itunes:type>episodic</itunes:type><item><title>Search Console Help Center</title><link>https://www.spreaker.com/user/16987735/search-console-help-center</link><description><![CDATA[In this episode of Search Off the Record, Josh Cohen, a Tech Writer on the Search Console Team, joins John and Lizzi to chat about the Search Console Help Center. They dive into who drives changes in Search Console, tips for writing feedback, and questions to ask when deciding the right level of information to give in a document. Learn the differences between product and doc issues, not being able to remove content from a website you don't own, and more! <br /> Resources: Episode transcript → <a href="https://goo.gle/sotr053-transcript" target="_blank" rel="noreferrer noopener">https://goo.gle/sotr053-transcript</a>  Search Console Help Center → <a href="https://goo.gle/3k34NU5" target="_blank" rel="noreferrer noopener">https://goo.gle/3k34NU5</a>    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. <br /> #SOTRpodcast]]></description><guid isPermaLink="false">c6f30400-e56c-45d3-b5c9-9101f451d2c8</guid><pubDate>Thu, 12 Jan 2023 13:00:00 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52711553/sotr053_v3.mp3" length="69485559" type="audio/mpeg"/><itunes:author>Michael Stealey</itunes:author><itunes:subtitle>In this episode of Search Off the Record, Josh Cohen, a Tech Writer on the Search Console Team, joins John and Lizzi to chat about the Search Console Help Center. They dive into who drives changes in Search Console, tips for writing feedback, and...</itunes:subtitle><itunes:summary><![CDATA[In this episode of Search Off the Record, Josh Cohen, a Tech Writer on the Search Console Team, joins John and Lizzi to chat about the Search Console Help Center. They dive into who drives changes in Search Console, tips for writing feedback, and questions to ask when deciding the right level of information to give in a document. Learn the differences between product and doc issues, not being able to remove content from a website you don't own, and more! <br /> Resources: Episode transcript → <a href="https://goo.gle/sotr053-transcript" target="_blank" rel="noreferrer noopener">https://goo.gle/sotr053-transcript</a>  Search Console Help Center → <a href="https://goo.gle/3k34NU5" target="_blank" rel="noreferrer noopener">https://goo.gle/3k34NU5</a>    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. <br /> #SOTRpodcast]]></itunes:summary><itunes:duration>2170</itunes:duration><itunes:keywords>developers,googledevelopers,googlesearch,googlesearchcentral,googlesearchdocuments,googlesearchfeedback,searchcentral,searchconsole,searchconsolehelpcenter,searchofftherecord,searchpodcast,seopodcast,sotr,webdevelopers,webmasterpodcast,webmasters</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/73df4914f39ad923c82ca9951702f376.jpg"/><itunes:season>1</itunes:season><itunes:episode>55</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Year in review 2022</title><link>https://www.spreaker.com/user/16987735/year-in-review-2022</link><description><![CDATA[John, Gary, and Lizzi wrap up 2022 by reflecting on projects, events, and past episodes of Search Off the Record. They discuss the most surprising aspect of 2022, updating Search documentation, and much more!   Resources: Episode transcript → <a href="https://goo.gle/sotr055-transcript" target="_blank" rel="noreferrer noopener">https://goo.gle/sotr055-transcript</a>    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast]]></description><guid isPermaLink="false">692a0381-a716-453d-8251-e9d6b5677f64</guid><pubDate>Thu, 22 Dec 2022 13:00:00 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52711558/sotr055_v2.mp3" length="47827837" type="audio/mpeg"/><itunes:author>Michael Stealey</itunes:author><itunes:subtitle>John, Gary, and Lizzi wrap up 2022 by reflecting on projects, events, and past episodes of Search Off the Record. They discuss the most surprising aspect of 2022, updating Search documentation, and much more!   Resources: Episode transcript →...</itunes:subtitle><itunes:summary><![CDATA[John, Gary, and Lizzi wrap up 2022 by reflecting on projects, events, and past episodes of Search Off the Record. They discuss the most surprising aspect of 2022, updating Search documentation, and much more!   Resources: Episode transcript → <a href="https://goo.gle/sotr055-transcript" target="_blank" rel="noreferrer noopener">https://goo.gle/sotr055-transcript</a>    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast]]></itunes:summary><itunes:duration>1491</itunes:duration><itunes:keywords>2022seo,developers,googledevelopers,googlesearch,googlesearchcentral,searchcentral,searchdevelopers2022recap,searchin2022,searchofftherecord,searchpodcast,seopodcast,sotr,webdevelopers,webmasterpodcast,webmasters,yearinreview2022searchcentral</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/73df4914f39ad923c82ca9951702f376.jpg"/><itunes:season>1</itunes:season><itunes:episode>54</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Search Status Dashboard</title><link>https://www.spreaker.com/user/16987735/search-status-dashboard</link><description><![CDATA[On this episode of Search Off the Record, John, Gary, and Lizzi chat about the Google Search Status Dashboard for incident reporting. They discuss what prompted the dashboard, how this compares to reporting Search incidents on Twitter, and more! Learn how the dashboard can streamline communication between Google and those reporting incidents. <br /> Resources: Episode transcript → <a href="https://goo.gle/sotr054-transcript" target="_blank" rel="noreferrer noopener">https://goo.gle/sotr054-transcript</a>  Status Dashboard → <a href="https://goo.gle/3Wt80KL" target="_blank" rel="noreferrer noopener">https://goo.gle/3Wt80KL</a>  How To Use the Dashboard → <a href="https://goo.gle/3HvwHls" target="_blank" rel="noreferrer noopener">https://goo.gle/3HvwHls</a>  Blog: When indexing goes wrong (2019) → <a href="https://goo.gle/3HvwHls" target="_blank" rel="noreferrer noopener">https://goo.gle/3HvwHls</a>  <br /> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. <br /> #SOTRpodcast]]></description><guid isPermaLink="false">4b87d40d-3e42-476f-8e94-567314842e23</guid><pubDate>Wed, 14 Dec 2022 17:00:00 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52711554/sotr054_v3.mp3" length="46176535" type="audio/mpeg"/><itunes:author>Michael Stealey</itunes:author><itunes:subtitle>On this episode of Search Off the Record, John, Gary, and Lizzi chat about the Google Search Status Dashboard for incident reporting. They discuss what prompted the dashboard, how this compares to reporting Search incidents on Twitter, and more! Learn...</itunes:subtitle><itunes:summary><![CDATA[On this episode of Search Off the Record, John, Gary, and Lizzi chat about the Google Search Status Dashboard for incident reporting. They discuss what prompted the dashboard, how this compares to reporting Search incidents on Twitter, and more! Learn how the dashboard can streamline communication between Google and those reporting incidents. <br /> Resources: Episode transcript → <a href="https://goo.gle/sotr054-transcript" target="_blank" rel="noreferrer noopener">https://goo.gle/sotr054-transcript</a>  Status Dashboard → <a href="https://goo.gle/3Wt80KL" target="_blank" rel="noreferrer noopener">https://goo.gle/3Wt80KL</a>  How To Use the Dashboard → <a href="https://goo.gle/3HvwHls" target="_blank" rel="noreferrer noopener">https://goo.gle/3HvwHls</a>  Blog: When indexing goes wrong (2019) → <a href="https://goo.gle/3HvwHls" target="_blank" rel="noreferrer noopener">https://goo.gle/3HvwHls</a>  <br /> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. <br /> #SOTRpodcast]]></itunes:summary><itunes:duration>1439</itunes:duration><itunes:keywords>developers,googledevelopers,googlesearch,googlesearchcentral,googlesearchincidentreports,googlesearchstatus,searchcentral,searchofftherecord,searchpodcast,searchstatusdashboard,seopodcast,sotr,webdevelopers,webmasterpodcast,webmasters</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/73df4914f39ad923c82ca9951702f376.jpg"/><itunes:season>1</itunes:season><itunes:episode>53</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>From journalism to SEO with Jennifer Slegg</title><link>https://www.spreaker.com/user/16987735/from-journalism-to-seo-with-jennifer-sle</link><description><![CDATA[In this episode of Search Off the Record, Gary and Lizzi talk with a guest from the larger Search Marketing Community, Jennifer Slegg - an expert on all things Search Engine Marketing, specializing in the Quality Rater's Guidelines and E-A-T. Reminisce about the internet in the early 2000s, hand-coded websites, minimal search results, no ads, and straight-to-the-point content. Jennifer shares her experience transitioning from journalist to Search Marketer, the writing process for her well-known detailed analysis on changes in the Quality Rater's Guidelines, and more! Was there any data available about what people searched for in the early 2000s? What does E-A-T stand for? Listen to find out! <br /> Resources: Episode transcript → <a href="https://goo.gle/sotr051-transcript" target="_blank" rel="noreferrer noopener">https://goo.gle/sotr051-transcript</a>  Jennifer on Twitter → <a href="https://goo.gle/3OKwNad" target="_blank" rel="noreferrer noopener">https://goo.gle/3OKwNad</a>  Jennifer's 2022 guide to understanding Quality Rater Guidelines updates → <a href="https://goo.gle/3OKwNad" target="_blank" rel="noreferrer noopener">https://goo.gle/3OKwNad</a>  The SEM Post → <a href="https://goo.gle/3UjqMm9" target="_blank" rel="noreferrer noopener">https://goo.gle/3UjqMm9</a>  <br /> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. <br /> #SOTRpodcast]]></description><guid isPermaLink="false">24dfbdd8-8bbf-44b4-a2ab-ef49e87bdd6a</guid><pubDate>Wed, 30 Nov 2022 13:00:00 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52711565/sotr051_v3.mp3" length="62136334" type="audio/mpeg"/><itunes:author>Michael Stealey</itunes:author><itunes:subtitle>In this episode of Search Off the Record, Gary and Lizzi talk with a guest from the larger Search Marketing Community, Jennifer Slegg - an expert on all things Search Engine Marketing, specializing in the Quality Rater's Guidelines and E-A-T....</itunes:subtitle><itunes:summary><![CDATA[In this episode of Search Off the Record, Gary and Lizzi talk with a guest from the larger Search Marketing Community, Jennifer Slegg - an expert on all things Search Engine Marketing, specializing in the Quality Rater's Guidelines and E-A-T. Reminisce about the internet in the early 2000s, hand-coded websites, minimal search results, no ads, and straight-to-the-point content. Jennifer shares her experience transitioning from journalist to Search Marketer, the writing process for her well-known detailed analysis on changes in the Quality Rater's Guidelines, and more! Was there any data available about what people searched for in the early 2000s? What does E-A-T stand for? Listen to find out! <br /> Resources: Episode transcript → <a href="https://goo.gle/sotr051-transcript" target="_blank" rel="noreferrer noopener">https://goo.gle/sotr051-transcript</a>  Jennifer on Twitter → <a href="https://goo.gle/3OKwNad" target="_blank" rel="noreferrer noopener">https://goo.gle/3OKwNad</a>  Jennifer's 2022 guide to understanding Quality Rater Guidelines updates → <a href="https://goo.gle/3OKwNad" target="_blank" rel="noreferrer noopener">https://goo.gle/3OKwNad</a>  The SEM Post → <a href="https://goo.gle/3UjqMm9" target="_blank" rel="noreferrer noopener">https://goo.gle/3UjqMm9</a>  <br /> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. <br /> #SOTRpodcast]]></itunes:summary><itunes:duration>1938</itunes:duration><itunes:keywords>developers,googledevelopers,googlepanda,googlesearch,googlesearchcentral,internetinearly2000s,jenniferslegg,qualityratersguidelines,searchcentral,searchofftherecord,searchpodcast,seoexperts,seopodcast,sotr,webdevelopers,webmasterpodcast,webmasters</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/73df4914f39ad923c82ca9951702f376.jpg"/><itunes:season>1</itunes:season><itunes:episode>52</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Let’s talk redirects</title><link>https://www.spreaker.com/user/16987735/let-s-talk-redirects</link><description><![CDATA[Redirects are a genuine approach to moving something from one place to another. In this episode of Search Off the Record, John and Martin talk about the different types of redirects and which one you may want to use. They share the differences between 301 and 302 redirects, what type of redirects 308 and 307 are, why someone may want to use a JavaScript redirect over a meta refresh-type redirect, and more. They also cover merging and splitting domains, frustrating geo-targeting redirects, and redirects for mobile and desktop. <br /> Resources: Episode transcript → <a href="https://goo.gle/sotr052-transcript" target="_blank" rel="noreferrer noopener">https://goo.gle/sotr052-transcript</a>  <br /> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. <br /> #SOTRpodcast]]></description><guid isPermaLink="false">4d58b14c-58b9-4b95-afda-0cf356f68f81</guid><pubDate>Thu, 17 Nov 2022 15:00:00 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52711556/sotr025_v2.mp3" length="52381904" type="audio/mpeg"/><itunes:author>Michael Stealey</itunes:author><itunes:subtitle>Redirects are a genuine approach to moving something from one place to another. In this episode of Search Off the Record, John and Martin talk about the different types of redirects and which one you may want to use. They share the differences between...</itunes:subtitle><itunes:summary><![CDATA[Redirects are a genuine approach to moving something from one place to another. In this episode of Search Off the Record, John and Martin talk about the different types of redirects and which one you may want to use. They share the differences between 301 and 302 redirects, what type of redirects 308 and 307 are, why someone may want to use a JavaScript redirect over a meta refresh-type redirect, and more. They also cover merging and splitting domains, frustrating geo-targeting redirects, and redirects for mobile and desktop. <br /> Resources: Episode transcript → <a href="https://goo.gle/sotr052-transcript" target="_blank" rel="noreferrer noopener">https://goo.gle/sotr052-transcript</a>  <br /> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. <br /> #SOTRpodcast]]></itunes:summary><itunes:duration>1637</itunes:duration><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/73df4914f39ad923c82ca9951702f376.jpg"/><itunes:season>1</itunes:season><itunes:episode>51</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>LIVE Q&amp;A from brightonSEO</title><link>https://www.spreaker.com/user/16987735/live-q-a-from-brightonseo</link><description><![CDATA[Join John, Lizzi, and guest, Myriam Jessier, SEO Trainer, for a live recording of SOTR from brightonSEO: a conference where SEOs gather to chat, network, and learn about search marketing. In this episode, they answer a bunch of questions hand-picked before the event. They cover topics like which is better: subdomain or subdirectory, to criteria for penalizing backlinks, and the pros and cons to templated content outlines. Learn about adding schema types, image alt, and more! <br /> Resources: Episode transcript → <a href="https://goo.gle/sotr050-transcript" target="_blank" rel="noreferrer noopener">https://goo.gle/sotr050-transcript</a>  brightonSEO website → <a href="https://goo.gle/3TVlfm0" target="_blank" rel="noreferrer noopener">https://goo.gle/3TVlfm0</a> <br />Mryiams Jessier’s website → <a href="https://goo.gle/3W6iUGU" target="_blank" rel="noreferrer noopener">https://goo.gle/3W6iUGU</a>  <br /> <br /> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. <br /> #SOTRpodcast]]></description><guid isPermaLink="false">e4462985-e55c-4fe0-9334-71881a38f3b2</guid><pubDate>Thu, 03 Nov 2022 12:00:00 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52711561/sotr050_v3.mp3" length="76496050" type="audio/mpeg"/><itunes:author>Michael Stealey</itunes:author><itunes:subtitle>Join John, Lizzi, and guest, Myriam Jessier, SEO Trainer, for a live recording of SOTR from brightonSEO: a conference where SEOs gather to chat, network, and learn about search marketing. In this episode, they answer a bunch of questions hand-picked...</itunes:subtitle><itunes:summary><![CDATA[Join John, Lizzi, and guest, Myriam Jessier, SEO Trainer, for a live recording of SOTR from brightonSEO: a conference where SEOs gather to chat, network, and learn about search marketing. In this episode, they answer a bunch of questions hand-picked before the event. They cover topics like which is better: subdomain or subdirectory, to criteria for penalizing backlinks, and the pros and cons to templated content outlines. Learn about adding schema types, image alt, and more! <br /> Resources: Episode transcript → <a href="https://goo.gle/sotr050-transcript" target="_blank" rel="noreferrer noopener">https://goo.gle/sotr050-transcript</a>  brightonSEO website → <a href="https://goo.gle/3TVlfm0" target="_blank" rel="noreferrer noopener">https://goo.gle/3TVlfm0</a> <br />Mryiams Jessier’s website → <a href="https://goo.gle/3W6iUGU" target="_blank" rel="noreferrer noopener">https://goo.gle/3W6iUGU</a>  <br /> <br /> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. <br /> #SOTRpodcast]]></itunes:summary><itunes:duration>1911</itunes:duration><itunes:keywords>brightonseo,developers,garyillyes,googledevelopers,googlesearch,googlesearchcentral,johnmueller,lizzisassman,martinsplitt,myriamjessier,searchcentral,searchmarketing,searchofftherecord,searchpodcast,seoqa,sotr,webdevelopers,webmasterpodcast,webmasters</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/73df4914f39ad923c82ca9951702f376.jpg"/><itunes:season>1</itunes:season><itunes:episode>50</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Search Central docs and SEO</title><link>https://www.spreaker.com/user/16987735/search-central-docs-and-seo</link><description><![CDATA[Find out if Google Search Central implements its SEO best practices and guidelines on its own website and documentation! Hosts John and Lizzi discuss SEO tools, sitemaps, hreflang links, robots.txt, click-through rates, and more. They cover what they’ve implemented, what they are thinking of updating, and what they are passing on. Hear all things link related, categorizing, and working with an external SEO agency during rebranding.    Episode transcript → <a href="http://goo.gle/sor049-transcript" target="_blank" rel="noreferrer noopener">http://goo.gle/sor049-transcript</a>    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]></description><guid isPermaLink="false">6550b0b9-7f48-4262-96bc-764c978819e2</guid><pubDate>Thu, 20 Oct 2022 12:00:00 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52711562/sotr049_v2.mp3" length="58509862" type="audio/mpeg"/><itunes:author>Michael Stealey</itunes:author><itunes:subtitle>Find out if Google Search Central implements its SEO best practices and guidelines on its own website and documentation! Hosts John and Lizzi discuss SEO tools, sitemaps, hreflang links, robots.txt, click-through rates, and more. They cover what...</itunes:subtitle><itunes:summary><![CDATA[Find out if Google Search Central implements its SEO best practices and guidelines on its own website and documentation! Hosts John and Lizzi discuss SEO tools, sitemaps, hreflang links, robots.txt, click-through rates, and more. They cover what they’ve implemented, what they are thinking of updating, and what they are passing on. Hear all things link related, categorizing, and working with an external SEO agency during rebranding.    Episode transcript → <a href="http://goo.gle/sor049-transcript" target="_blank" rel="noreferrer noopener">http://goo.gle/sor049-transcript</a>    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]></itunes:summary><itunes:duration>1827</itunes:duration><itunes:keywords>googlesearchcentral,searchofftherecord,seo,seoanddata,seobestpractices,seobestpracticestofollow,seoguidelinestofollow,seohacks,seos,seotipsandtricks,seotools,seowebsitetips,tipsforbetterseopractices</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/73df4914f39ad923c82ca9951702f376.jpg"/><itunes:season>1</itunes:season><itunes:episode>49</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>The early days of Google Search Central</title><link>https://www.spreaker.com/user/16987735/the-early-days-of-google-search-central</link><description><![CDATA[In this episode of Search Off the Record, Vanessa Fox, a former Google employee, joins hosts John and Lizzi to talk about the early days of Google Search Central (or shall we say, Webmaster Tools). She shares the beginnings of the Sitemaps tool, Webmaster Help group, Webmaster Tools, and more! Resources:<br />Episode transcript → <a href="https://goo.gle/sotr047-transcript" target="_blank" rel="noreferrer noopener">https://goo.gle/sotr047-transcript</a><br /> Our very first blog post, authored by Vanessa Fox → <a href="https://goo.gle/3qEM6WM" target="_blank" rel="noreferrer noopener">https://goo.gle/3qEM6WM</a> <br />URL Structure guidelines → <a href="https://goo.gle/3U3T8BU" target="_blank" rel="noreferrer noopener">https://goo.gle/3U3T8BU</a> <br />SEO Compendium → <a href="https://goo.gle/3C0RsCn" target="_blank" rel="noreferrer noopener">https://goo.gle/3C0RsCn</a> <br />Keylime Toolbox → <a href="https://goo.gle/3xIipIn" target="_blank" rel="noreferrer noopener">https://goo.gle/3xIipIn</a> <br />Vanessa Fox on twitter → <a href="https://goo.gle/3xJmOLa" target="_blank" rel="noreferrer noopener">https://goo.gle/3xJmOLa</a>  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. <br /> #SOTRpodcast]]></description><guid isPermaLink="false">e4ce1a60-66d4-40a6-a460-5678c95cb01c</guid><pubDate>Thu, 22 Sep 2022 12:00:00 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52711560/sotr047_v4_1.mp3" length="39963980" type="audio/mpeg"/><itunes:author>Michael Stealey</itunes:author><itunes:subtitle>In this episode of Search Off the Record, Vanessa Fox, a former Google employee, joins hosts John and Lizzi to talk about the early days of Google Search Central (or shall we say, Webmaster Tools). She shares the beginnings of the Sitemaps tool,...</itunes:subtitle><itunes:summary><![CDATA[In this episode of Search Off the Record, Vanessa Fox, a former Google employee, joins hosts John and Lizzi to talk about the early days of Google Search Central (or shall we say, Webmaster Tools). She shares the beginnings of the Sitemaps tool, Webmaster Help group, Webmaster Tools, and more! Resources:<br />Episode transcript → <a href="https://goo.gle/sotr047-transcript" target="_blank" rel="noreferrer noopener">https://goo.gle/sotr047-transcript</a><br /> Our very first blog post, authored by Vanessa Fox → <a href="https://goo.gle/3qEM6WM" target="_blank" rel="noreferrer noopener">https://goo.gle/3qEM6WM</a> <br />URL Structure guidelines → <a href="https://goo.gle/3U3T8BU" target="_blank" rel="noreferrer noopener">https://goo.gle/3U3T8BU</a> <br />SEO Compendium → <a href="https://goo.gle/3C0RsCn" target="_blank" rel="noreferrer noopener">https://goo.gle/3C0RsCn</a> <br />Keylime Toolbox → <a href="https://goo.gle/3xIipIn" target="_blank" rel="noreferrer noopener">https://goo.gle/3xIipIn</a> <br />Vanessa Fox on twitter → <a href="https://goo.gle/3xJmOLa" target="_blank" rel="noreferrer noopener">https://goo.gle/3xJmOLa</a>  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. <br /> #SOTRpodcast]]></itunes:summary><itunes:duration>1662</itunes:duration><itunes:keywords>developers,garyillyes,googledevelopers,googlesearch,googlesearchcentral,googlewebmasters,johnmueller,martinsplitt,searchcentral,searchcentralearlydays,searchofftherecord,searchpodcast,seopodcast,sotr,webdevelopers,webmasterpodcast,webmasters</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/73df4914f39ad923c82ca9951702f376.jpg"/><itunes:season>1</itunes:season><itunes:episode>47</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Non-HTML files on the web</title><link>https://www.spreaker.com/user/16987735/non-html-files-on-the-web</link><description><![CDATA[Join hosts Gary and Lizzi for a chat about file types on the web beyond HTML, like PDFs, PowerPoints, and images. We cover issues with all sorts of file types, if you should convert your weird file into HTML, what file types are indexed, and more on non-HTML files. Resources:<br /> PDFs in Google search results → <a href="https://goo.gle/3RZ16dV" target="_blank" rel="noreferrer noopener">https://goo.gle/3RZ16dV</a>  Episode transcript →  <a href="https://www.google.com/url?q=https://goo.gle/sotr046-transcript&amp;sa=D&amp;source=buganizer&amp;usg=AOvVaw1oRXepRo7IQsjRQPhgGD9f" target="_blank" rel="noreferrer noopener">https://goo.gle/sotr046-transcript</a>  <br /> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. <br /> #SOTRpodcast]]></description><guid isPermaLink="false">0fd6d1b2-803f-4753-a1de-bf5715516471</guid><pubDate>Thu, 08 Sep 2022 12:00:00 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52711555/sotr046_v4.mp3" length="54105607" type="audio/mpeg"/><itunes:author>Michael Stealey</itunes:author><itunes:subtitle>Join hosts Gary and Lizzi for a chat about file types on the web beyond HTML, like PDFs, PowerPoints, and images. We cover issues with all sorts of file types, if you should convert your weird file into HTML, what file types are indexed, and more on...</itunes:subtitle><itunes:summary><![CDATA[Join hosts Gary and Lizzi for a chat about file types on the web beyond HTML, like PDFs, PowerPoints, and images. We cover issues with all sorts of file types, if you should convert your weird file into HTML, what file types are indexed, and more on non-HTML files. Resources:<br /> PDFs in Google search results → <a href="https://goo.gle/3RZ16dV" target="_blank" rel="noreferrer noopener">https://goo.gle/3RZ16dV</a>  Episode transcript →  <a href="https://www.google.com/url?q=https://goo.gle/sotr046-transcript&amp;sa=D&amp;source=buganizer&amp;usg=AOvVaw1oRXepRo7IQsjRQPhgGD9f" target="_blank" rel="noreferrer noopener">https://goo.gle/sotr046-transcript</a>  <br /> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. <br /> #SOTRpodcast]]></itunes:summary><itunes:duration>1684</itunes:duration><itunes:keywords>developers,doesgoogleindexpdfs,garyillyes,googledevelopers,googlesearch,googlesearchcentral,johnmueller,martinsplitt,nonhtmlfiles,nonwebpagefile,proprietaryfiletypes,searchcentral,searchofftherecord,sotr,webdevelopers,webmasterpodcast,webmasters</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/73df4914f39ad923c82ca9951702f376.jpg"/><itunes:season>1</itunes:season><itunes:episode>46</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Let’s talk accessibility</title><link>https://www.spreaker.com/user/16987735/let-s-talk-accessibility</link><description><![CDATA[In this episode of Search Off The Record, guest Danny Farra, UX Interaction Designer at Google, joins Lizzi Sassman to chat about accessibility of websites. We explore how to get started with accessibility, from using a screen reader for the first time to assessing contrast ratio and cognitive accessibility. Listen to this podcast to learn about assisted technology tools like screen readers and more! <br /> Resources: Episode transcript → <a href="https://goo.gle/sotr044-Transcript" target="_blank" rel="noreferrer noopener">https://goo.gle/sotr044-Transcript</a>  Google Accessibility → <a href="https://goo.gle/3A5C6LG" target="_blank" rel="noreferrer noopener">https://goo.gle/3A5C6LG</a>  Danny Farra on LinkedIn → <a href="https://goo.gle/3A6OJX6" target="_blank" rel="noreferrer noopener">https://goo.gle/3A6OJX6</a>    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]></description><guid isPermaLink="false">38f451f3-2abc-4a64-b25f-2c2446ee1c5d</guid><pubDate>Thu, 11 Aug 2022 11:55:27 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52711564/sotr044_v2.mp3" length="64217100" type="audio/mpeg"/><itunes:author>Michael Stealey</itunes:author><itunes:subtitle>In this episode of Search Off The Record, guest Danny Farra, UX Interaction Designer at Google, joins Lizzi Sassman to chat about accessibility of websites. We explore how to get started with accessibility, from using a screen reader for the first...</itunes:subtitle><itunes:summary><![CDATA[In this episode of Search Off The Record, guest Danny Farra, UX Interaction Designer at Google, joins Lizzi Sassman to chat about accessibility of websites. We explore how to get started with accessibility, from using a screen reader for the first time to assessing contrast ratio and cognitive accessibility. Listen to this podcast to learn about assisted technology tools like screen readers and more! <br /> Resources: Episode transcript → <a href="https://goo.gle/sotr044-Transcript" target="_blank" rel="noreferrer noopener">https://goo.gle/sotr044-Transcript</a>  Google Accessibility → <a href="https://goo.gle/3A5C6LG" target="_blank" rel="noreferrer noopener">https://goo.gle/3A5C6LG</a>  Danny Farra on LinkedIn → <a href="https://goo.gle/3A6OJX6" target="_blank" rel="noreferrer noopener">https://goo.gle/3A6OJX6</a>    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]></itunes:summary><itunes:duration>1999</itunes:duration><itunes:keywords>accessibility,making websites accessible</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/73df4914f39ad923c82ca9951702f376.jpg"/><itunes:season>1</itunes:season><itunes:episode>44</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>The Story of Kenichi Suzuki</title><link>https://www.spreaker.com/user/16987735/the-story-of-kenichi-suzuki</link><description><![CDATA[In this episode of Search Off The Record, we talk with Kenichi Suzuki, a member of the larger search marketing community. Lizzi Sassman and Gary Illyes talk with Kenichi about his career in SEO, how he got started, and what advice he would give to those just starting out. Listen to this episode to gain valuable insight into the SEO world, and SEO in Japan!  Episode transcript → <a href="https://goo.gle/sotr036-Transcript" target="_blank" rel="noreferrer noopener">https://goo.gle/sotr036-Transcript</a>  Follow Kenichi on Twitter → <a href="https://goo.gle/3Li7BoX" target="_blank" rel="noreferrer noopener">https://goo.gle/3Li7BoX</a>  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]></description><guid isPermaLink="false">e8c604cc-571b-4573-87e5-b8126e43fcd2</guid><pubDate>Tue, 26 Apr 2022 11:55:07 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52711563/sotr036_v4_1.mp3" length="27321388" type="audio/mpeg"/><itunes:author>Michael Stealey</itunes:author><itunes:subtitle>In this episode of Search Off The Record, we talk with Kenichi Suzuki, a member of the larger search marketing community. Lizzi Sassman and Gary Illyes talk with Kenichi about his career in SEO, how he got started, and what advice he would give to...</itunes:subtitle><itunes:summary><![CDATA[In this episode of Search Off The Record, we talk with Kenichi Suzuki, a member of the larger search marketing community. Lizzi Sassman and Gary Illyes talk with Kenichi about his career in SEO, how he got started, and what advice he would give to those just starting out. Listen to this episode to gain valuable insight into the SEO world, and SEO in Japan!  Episode transcript → <a href="https://goo.gle/sotr036-Transcript" target="_blank" rel="noreferrer noopener">https://goo.gle/sotr036-Transcript</a>  Follow Kenichi on Twitter → <a href="https://goo.gle/3Li7BoX" target="_blank" rel="noreferrer noopener">https://goo.gle/3Li7BoX</a>  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]></itunes:summary><itunes:duration>1680</itunes:duration><itunes:keywords>garyillyes,gettingstartedinseo,howtobecomeandseo,howtogetintowritingaboutseo,howtogetstartedwithanseocareer,howtostartanseocareer,lizzisassman,searchofftherecord,seo,seohacks,seos,seotipsandtricks,seowebsitetips,tipsforbetterseopractices</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/73df4914f39ad923c82ca9951702f376.jpg"/><itunes:season>1</itunes:season><itunes:episode>36</itunes:episode><itunes:episodeType>full</itunes:episodeType></item></channel></rss>
