Content Mattershttps://www.spreaker.com/show/content-mattersenBusinessCopyright Ingeniux Corporationhttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/f823824f74706569bf9385c2a2722670.jpgContent Mattershttps://www.spreaker.com/show/content-mattersMon, 10 Aug 2026 17:54:31 +0000IngeniuxRiley Edmundsriley.edmunds@ingeniux.comContent Matters, where digital content and marketing pros talk shop. Tech may be changing fast, but great content is timeless. Get inside tips, trends, and practical know-how from the top minds in the digital content industry. Sponsored by Ingeniux,...falseepisodicBuild a Career That Can't Be Automated with Andrea Ameshttps://www.spreaker.com/episode/build-a-career-that-can-t-be-automated-with-andrea-ames--73767971
What You'll Learn 
  • How to replace your job title with an outcome-focused introduction that sparks real conversation 
  • Which business metrics content professionals should connect their work to — and how to find them inside your organization 
  • How to identify and escape commoditized work before AI makes the decision for you 
  • How to build influence with product and engineering leaders without positional authority 
  • How to future-proof your career by thinking systemically about the world outside your company 

About Andrea Ames 
Andrea Ames is the CEO and Founder of Idyll Point Group. With more than 35 years in high tech, she coaches professionals and leaders to move beyond job titles, demonstrate measurable business impact, and build the strategic influence that creates long-term career resilience. She draws on a career that spanned technical writing, information architecture, and content experience strategy, including her final corporate role at IBM. 

Where You Can Find Andrea 


Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>https://api.spreaker.com/episode/73767971Mon, 10 Aug 2026 17:54:26 +0000IngeniuxMost content professionals let their job title speak for them — and it undersells them every time. In this episode, executive coach and longtime technical content leader Andrea Ames makes the case for leading with outcomes instead of deliverables...
What You'll Learn 
  • How to replace your job title with an outcome-focused introduction that sparks real conversation 
  • Which business metrics content professionals should connect their work to — and how to find them inside your organization 
  • How to identify and escape commoditized work before AI makes the decision for you 
  • How to build influence with product and engineering leaders without positional authority 
  • How to future-proof your career by thinking systemically about the world outside your company 

About Andrea Ames 
Andrea Ames is the CEO and Founder of Idyll Point Group. With more than 35 years in high tech, she coaches professionals and leaders to move beyond job titles, demonstrate measurable business impact, and build the strategic influence that creates long-term career resilience. She draws on a career that spanned technical writing, information architecture, and content experience strategy, including her final corporate role at IBM. 

Where You Can Find Andrea 


Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>3350ai,automation,career_advice,tech_communications,tech_writersfalse85fullHow to Be More Valuable Than the AI with Jack Molisanihttps://www.spreaker.com/episode/how-to-be-more-valuable-than-the-ai-with-jack-molisani--72419593  
Jack Molisani, President, ProSpring Technical Staffing, and founder of The LavaCon Conference on Content Strategy and Technical Communication Management joined us for some much-needed perspective and advice for technical writers and content strategists.  

Whether you’re looking to show your value, so you don’t get replaced by AI or you’re already on the hunt for a new job, this episode is a must-watch.  

Some things Jack shared:  
  • The opportunity in front of tech writers right now  
  • How to use personal public relations to advance your career  
  • Two courses you should take right now (and they aren’t what you think)  
  • Tips for landing your next job if you’re looking 
  • And more—  
About Jack 
Jack is the President of ProSpring Technical Staffing, an employment agency specializing in content professionals (both contract and perm): https://ProspringStaffing.com 

Jack also produces The LavaCon Conference on Content Strategy which will be in Charlotte, NC in October. https://LavaCon.org  

He's the author of Be The Captain of Your Career: A New Approach to Career Planning and Advancement, which hit #5 on Amazon's Career and Resume Best Seller list. 
 
Where You Can Find Jack 


Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>https://api.spreaker.com/episode/72419593Mon, 08 Jun 2026 15:12:04 +0000Ingeniux“AI will take your job.” We’re hearing it across the industry, and tech writers are not immune. Like so many others, tech writers are worried about what is coming. But instead of burying your head in the sand and hoping for the best, see this period...  
Jack Molisani, President, ProSpring Technical Staffing, and founder of The LavaCon Conference on Content Strategy and Technical Communication Management joined us for some much-needed perspective and advice for technical writers and content strategists.  

Whether you’re looking to show your value, so you don’t get replaced by AI or you’re already on the hunt for a new job, this episode is a must-watch.  

Some things Jack shared:  
  • The opportunity in front of tech writers right now  
  • How to use personal public relations to advance your career  
  • Two courses you should take right now (and they aren’t what you think)  
  • Tips for landing your next job if you’re looking 
  • And more—  
About Jack 
Jack is the President of ProSpring Technical Staffing, an employment agency specializing in content professionals (both contract and perm): https://ProspringStaffing.com 

Jack also produces The LavaCon Conference on Content Strategy which will be in Charlotte, NC in October. https://LavaCon.org  

He's the author of Be The Captain of Your Career: A New Approach to Career Planning and Advancement, which hit #5 on Amazon's Career and Resume Best Seller list. 
 
Where You Can Find Jack 


Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>2864ai,content_operations,content_strategy,lavacon,technical_writersfalse84fullDesigning Content Systems That Make Information Easy to Find, Reuse and Updatehttps://www.spreaker.com/episode/designing-content-systems-that-make-information-easy-to-find-reuse-and-update--71706532
Regina breaks down what has to happen behind the scenes so content teams can work faster without sacrificing quality: defining content types and structures, tagging content with meaningful metadata, setting up clear ownership and change workflows, and understanding how information flows from source data into web pages, PDFs, and other experiences. 

Listeners will learn: 
  • Why shifting from “documents” to content systems changes how you create and maintain information 
  • How content models and metadata make content more findable, reusable, and consistent 
  • How to design workflows and ownership so updates are traceable and manageable, not chaotic
  • How well-structured content today sets you up for more reliable AI-powered experiences tomorrow 

About Regina 
 
Regina Lynn Preciado is the VP of Content Strategy Solutions at Content Rules, Inc. She leads content strategy teams to help organizations optimize content workflows and maximize the business value of their technology investments. Regina works with the most innovative companies in the world, representing verticals such as life sciences, financial services, high tech, manufacturing, and global franchises.  
Regina is an industry expert with more than 25 years of experience in structured content authoring, component content management, AI readiness, personalized content, and content reuse and automation. She lives a dogspotting lifestyle.   


Where You Can Find Regina 


Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>https://api.spreaker.com/episode/71706532Tue, 28 Apr 2026 14:26:01 +0000IngeniuxMost organizations still treat content like a pile of documents instead of a system. In this episode, Regina Lynn Preciado, VP of Content Strategy Solutions at Content Rules, talks about how to design content systems, including models, metadata, and...
Regina breaks down what has to happen behind the scenes so content teams can work faster without sacrificing quality: defining content types and structures, tagging content with meaningful metadata, setting up clear ownership and change workflows, and understanding how information flows from source data into web pages, PDFs, and other experiences. 

Listeners will learn: 
  • Why shifting from “documents” to content systems changes how you create and maintain information 
  • How content models and metadata make content more findable, reusable, and consistent 
  • How to design workflows and ownership so updates are traceable and manageable, not chaotic
  • How well-structured content today sets you up for more reliable AI-powered experiences tomorrow 

About Regina 
 
Regina Lynn Preciado is the VP of Content Strategy Solutions at Content Rules, Inc. She leads content strategy teams to help organizations optimize content workflows and maximize the business value of their technology investments. Regina works with the most innovative companies in the world, representing verticals such as life sciences, financial services, high tech, manufacturing, and global franchises.  
Regina is an industry expert with more than 25 years of experience in structured content authoring, component content management, AI readiness, personalized content, and content reuse and automation. She lives a dogspotting lifestyle.   


Where You Can Find Regina 


Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>2600contentstrategy,content_systems,governance,technical_publishingfalse83fullTurn Your Tech Docs into a Strategic Business Advantagehttps://www.spreaker.com/episode/turn-your-tech-docs-into-a-strategic-business-advantage--70554206
Some of the topics included: 
  • The stages of Information Architecture maturity 

  • The phases of an ROI initiative 

  • What a 90-day milestone should look like 

  • And much more 

 
About Susan 

Susan Kraft Yorke is a technical writing consultant with more than 30 years in the tech industry. She spent most of her career in Palo Alto, California, and now works from home in the Hudson Valley near New York City. Her technical background started as a geophysicist and in the fine arts. Susan says her beginnings influence how she approaches complex systems and communication. 

Susan specializes in information architecture (IA) and developer documentation for startups, growth-stage companies, and global enterprises. Her work focuses on diagnosing documentation breakdowns, architecting scalable publication systems, and leading large-scale documentation migrations. She helps organizations reduce search time, eliminate content deadwood, and restore trust in their documentation through structure, governance, and measurable outcomes. 

Susan brings both in-house and consulting experience, grounding IA decisions in real systems, real constraints, and real operational impact. Her first IA project was in 2019 at Intuit, and she said that it's been an eye-opening experience ever since. 
 
Where You Can Find Susan 





Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>https://api.spreaker.com/episode/70554206Mon, 09 Mar 2026 18:52:44 +0000IngeniuxSusan Kraft-Yorke of Kraft Consulting joined the Content Matters Podcast to discuss how your organization can take control of your technical documentation and turn it into a strategic business asset. We talked about building an ROI case for...
Some of the topics included: 
  • The stages of Information Architecture maturity 

  • The phases of an ROI initiative 

  • What a 90-day milestone should look like 

  • And much more 

 
About Susan 

Susan Kraft Yorke is a technical writing consultant with more than 30 years in the tech industry. She spent most of her career in Palo Alto, California, and now works from home in the Hudson Valley near New York City. Her technical background started as a geophysicist and in the fine arts. Susan says her beginnings influence how she approaches complex systems and communication. 

Susan specializes in information architecture (IA) and developer documentation for startups, growth-stage companies, and global enterprises. Her work focuses on diagnosing documentation breakdowns, architecting scalable publication systems, and leading large-scale documentation migrations. She helps organizations reduce search time, eliminate content deadwood, and restore trust in their documentation through structure, governance, and measurable outcomes. 

Susan brings both in-house and consulting experience, grounding IA decisions in real systems, real constraints, and real operational impact. Her first IA project was in 2019 at Intuit, and she said that it's been an eye-opening experience ever since. 
 
Where You Can Find Susan 





Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>2499information_architecture,roi,techdocs,technical_documentationfalse82fullBuilding & Leading Documentation Functions in the Age of AI w/ Hannah Kirkhttps://www.spreaker.com/episode/building-leading-documentation-functions-in-the-age-of-ai-w-hannah-kirk--69955221 
We also explored how technical writing has (and hasn’t) changed over the last 10 years, how AI is being introduced into documentation workflows, and where content strategy, structured content, and technical writing all intersect. 
A few of the topics covered: 
  • When you walk into a company with no real documentation function, what’s the first thing you look for to understand the situation?  
  • How do you convince leadership that documentation isn’t a “nice to have” but core infrastructure?  
  • If you had only 90 days to stand up a documentation department, what would you prioritize — people, process, or tooling — and why? 
  • Do you think AI will change the role of technical writers, or just change the volume and speed of content creation? 
  • What’s a “best practice” in technical writing that you secretly think is overrated?  

About Hannah 
Hannah Kirk, “The Pink-haired Content Strategist,” is a content strategy expert helping businesses deliver exceptional digital content experiences. She has built a career transforming content infrastructure for startups. With deep expertise in technical writing and content management, Hannah specializes in implementing advanced tools like DITA, Docbook, and Markdown, optimizing content across multiple platforms and use cases. 

Hannah has driven product development,  launched a UX Content Design practice, and advocates for diversity and accessibility in tech. She actively mentors technical writers and content strategists, helping them develop robust documentation and design practices. Hannah continues to share her industry insights through her Medium publication, Content Strategy Adventures, establishing herself as a thought leader in content strategy and design. 
 
Where You Can Find Hannah 


Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>https://api.spreaker.com/episode/69955221Tue, 10 Feb 2026 18:49:47 +0000IngeniuxIn this episode of the Content Matters Podcast, we talked with Hannah Kirk, an experienced content strategist and technical writer, and Founder of Hannah Kirk Consulting, about what it really takes to build a documentation function inside tech... 
We also explored how technical writing has (and hasn’t) changed over the last 10 years, how AI is being introduced into documentation workflows, and where content strategy, structured content, and technical writing all intersect. 
A few of the topics covered: 
  • When you walk into a company with no real documentation function, what’s the first thing you look for to understand the situation?  
  • How do you convince leadership that documentation isn’t a “nice to have” but core infrastructure?  
  • If you had only 90 days to stand up a documentation department, what would you prioritize — people, process, or tooling — and why? 
  • Do you think AI will change the role of technical writers, or just change the volume and speed of content creation? 
  • What’s a “best practice” in technical writing that you secretly think is overrated?  

About Hannah 
Hannah Kirk, “The Pink-haired Content Strategist,” is a content strategy expert helping businesses deliver exceptional digital content experiences. She has built a career transforming content infrastructure for startups. With deep expertise in technical writing and content management, Hannah specializes in implementing advanced tools like DITA, Docbook, and Markdown, optimizing content across multiple platforms and use cases. 

Hannah has driven product development,  launched a UX Content Design practice, and advocates for diversity and accessibility in tech. She actively mentors technical writers and content strategists, helping them develop robust documentation and design practices. Hannah continues to share her industry insights through her Medium publication, Content Strategy Adventures, establishing herself as a thought leader in content strategy and design. 
 
Where You Can Find Hannah 


Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>2727content_strategy,doc_teams,documentation,technical_writingfalse81fullValuable Friction: How to Reset Your Thinking for 2026https://www.spreaker.com/episode/valuable-friction-how-to-reset-your-thinking-for-2026--69036874
Robert joined us on the final episode of the podcast to talk about what valuable friction is and the four motions of valuable friction: creative, strategic, operational, and relational. We also talked about how you can leverage one or more of these motions to differentiate yourself in 2026. 

 
About Robert 
Robert Rose is the Founder and Chief Troublemaker at Seventh Bear, a strategic marketing consulting firm. 

He is a fractional CMO and trusted marketing advisor, best-selling author, and founding member of the team that built the Content Marketing Institute into the leading voice for the practice of content marketing. 

Over the last decade, he’s worked with more than 500 companies—from ambitious startups to global giants—helping them elevate strategy and build marketing that matters. He leads workshops and keynotes around the world and co-hosts This Old Marketing with Joe Pulizzi, a top marketing podcast with downloads in 150+ countries. 

Robert has authored five books on content, strategy, and customer experience, and his Content Marketing Strategy course is the official certification program of the American Marketing Association.   
 
Where You Can Find Robert 


Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>https://api.spreaker.com/episode/69036874Sun, 14 Dec 2025 01:38:36 +0000IngeniuxRobert Rose, Founder and Chief Troublemaker at Seventh Bear, a strategic marketing consultancy, wrote the book, Valuable Friction, in which he suggests that we all need to stop chasing the fast lane that AI and automation are driving and take some...
Robert joined us on the final episode of the podcast to talk about what valuable friction is and the four motions of valuable friction: creative, strategic, operational, and relational. We also talked about how you can leverage one or more of these motions to differentiate yourself in 2026. 

 
About Robert 
Robert Rose is the Founder and Chief Troublemaker at Seventh Bear, a strategic marketing consulting firm. 

He is a fractional CMO and trusted marketing advisor, best-selling author, and founding member of the team that built the Content Marketing Institute into the leading voice for the practice of content marketing. 

Over the last decade, he’s worked with more than 500 companies—from ambitious startups to global giants—helping them elevate strategy and build marketing that matters. He leads workshops and keynotes around the world and co-hosts This Old Marketing with Joe Pulizzi, a top marketing podcast with downloads in 150+ countries. 

Robert has authored five books on content, strategy, and customer experience, and his Content Marketing Strategy course is the official certification program of the American Marketing Association.   
 
Where You Can Find Robert 


Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>2618content_matters,content_strategy,generative_ai,valuable_frictionfalse710fullModel First, Scale Smarter: Why Content Foundations Matterhttps://www.spreaker.com/episode/model-first-scale-smarter-why-content-foundations-matter--68604330
We explored how modeling reconnects organizations to their purpose, helps them zoom out to see the big picture, and provides a framework for both new and established content operations. Whether you’re just getting started or overwhelmed by content sprawl, this conversation will help you see how domain and content modeling bring order, alignment, and long-term scalability. 

Key discussion points: 
  1. Why a company needs to reconnect with its original purpose when developing a content strategy. 
  2. What domain modeling and content modeling are, and how they differ from each other?
  3. How domain modeling can help break down silos between marketing, product, and technical content teams?
  4. The biggest mistake companies make when they try to model their content?
  5. A lot of companies are drowning in content chaos, and AI is making things worse, not better. How do they reset using domain modeling and content modeling? 


 About Carrie 

Carrie is a dynamic leader and creative problem solver dedicated to driving strategic impact through innovative solutions. With over 20 years of experience, she guides organizations in transforming to meet the evolving needs of their communities while leveraging cutting-edge technology to achieve meaningful results. As co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow, Carrie has influenced how organizations adopt sustainable digital communications practices that maximize efficiency and long-term value. 

Her career spans roles at full-service digital agencies and as an independent consultant, where she has collaborated with cross-functional teams to develop scalable solutions and implement best-in-class strategies. Carrie has also led in-house teams, fostering alignment across stakeholders and establishing shared standards to deliver impactful outcomes. In addition to her consulting work, she teaches graduate-level courses on content management and modeling in the Content Strategy program at FH Joanneum University in Austria, helping the next generation of leaders to think critically and act strategically. 

Since 2011, Carrie has shared her expertise by publishing thought leadership, delivering keynote talks, facilitating workshops, and participating in podcasts and industry events around the world. She holds an MA in International Affairs from The George Washington University and a BA in Political Science from Northern Michigan University, providing her with a deep foundation in strategic analysis and cross-sector collaboration. 

When she's not working, you can find her at the pool swimming, on the river rowing or paddling, visiting her grown children at the beach or in the mountains, or hanging out with her dog, Zoie. 
 
Where You Can Find Carrie 
 

Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>https://api.spreaker.com/episode/68604330Mon, 17 Nov 2025 15:51:33 +0000IngeniuxContent is the connective tissue of your entire organization—and a critical business asset. Yet too many companies build strategies without a strong foundation, leading to chaos, inefficiency, and now even more confusion with AI in the mix. In this...
We explored how modeling reconnects organizations to their purpose, helps them zoom out to see the big picture, and provides a framework for both new and established content operations. Whether you’re just getting started or overwhelmed by content sprawl, this conversation will help you see how domain and content modeling bring order, alignment, and long-term scalability. 

Key discussion points: 
  1. Why a company needs to reconnect with its original purpose when developing a content strategy. 
  2. What domain modeling and content modeling are, and how they differ from each other?
  3. How domain modeling can help break down silos between marketing, product, and technical content teams?
  4. The biggest mistake companies make when they try to model their content?
  5. A lot of companies are drowning in content chaos, and AI is making things worse, not better. How do they reset using domain modeling and content modeling? 


 About Carrie 

Carrie is a dynamic leader and creative problem solver dedicated to driving strategic impact through innovative solutions. With over 20 years of experience, she guides organizations in transforming to meet the evolving needs of their communities while leveraging cutting-edge technology to achieve meaningful results. As co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow, Carrie has influenced how organizations adopt sustainable digital communications practices that maximize efficiency and long-term value. 

Her career spans roles at full-service digital agencies and as an independent consultant, where she has collaborated with cross-functional teams to develop scalable solutions and implement best-in-class strategies. Carrie has also led in-house teams, fostering alignment across stakeholders and establishing shared standards to deliver impactful outcomes. In addition to her consulting work, she teaches graduate-level courses on content management and modeling in the Content Strategy program at FH Joanneum University in Austria, helping the next generation of leaders to think critically and act strategically. 

Since 2011, Carrie has shared her expertise by publishing thought leadership, delivering keynote talks, facilitating workshops, and participating in podcasts and industry events around the world. She holds an MA in International Affairs from The George Washington University and a BA in Political Science from Northern Michigan University, providing her with a deep foundation in strategic analysis and cross-sector collaboration. 

When she's not working, you can find her at the pool swimming, on the river rowing or paddling, visiting her grown children at the beach or in the mountains, or hanging out with her dog, Zoie. 
 
Where You Can Find Carrie 
  • LinkedIn: Carrie Hane | LinkedIn 
  • Web: tanzenconsulting.com/blog 
  • Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow: Hane, Carrie, Atherton, Mike: 9780134763385: Books - Amazon.ca 
  • 2934content_modeling,content_strategy,domain_modelingfalse79fullThe Lowdown from the Largest Study of Content Operations in the Worldhttps://www.spreaker.com/episode/the-lowdown-from-the-largest-study-of-content-operations-in-the-world--68299529 
    Colleen joined us for a conversation about the latest report based on surveys and interviews with more than 100 content professionals, leaders, and executives with top organizations like Apple, FedEx, Amazon, Thomson Reuters, AT&T, Mayo Clinic, and ServiceNow. 
     
    Some the topics we discussed: 
    • What led you and your team to start studying content operations? And how long have you been studying it? 
    • How did you factor AI into this latest update of the study? 
    • Overall, what is the state of content operations today and why? 
    • What are the top obstacles to maturing content operations? And how do they compare to your past updates? 
    • What findings surprised you the most from this update? (Answer will be about AI.) 
    • In addition to using technology like AI, what are some of the other success factors in content operations? 
    About Colleen 
    A content expert and Star Wars fan, Colleen Jones is the president of Content Science, an award-winning firm where she and her team have advised or trained hundreds of leading organizations to become Jedis of content-led transformation. Colleen also served as the fractional head of content at Mailchimp during its high-growth period before its $12 billion acquisition by Intuit. 
     
    A passionate entrepreneur, Colleen has led Content Science to develop the content intelligence software ContentWRX, publish the online magazine Content Science Review, and offer online certifications and training through Content Science Academy. Her firm also conducts independent research on issues like content operations, digital transformation, and content effectiveness. 
     
    The third edition of her top-rated book The Content Advantage recently launched worldwide. She has earned recognition as a top LinkedIn voice and as a top instructor for LinkedIn Learning, where her courses have reached hundreds of thousands of professionals. 
     
    Where You Can Find Colleen 
    Other Interesting Articles from Colleen: 


    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    https://api.spreaker.com/episode/68299529Mon, 27 Oct 2025 16:11:57 +0000IngeniuxA content strategy without content operations is just a nice idea. There is no content fairy who can wave a magic wand and make effective content happen at scale. The good news? We have content operations. And thanks to repeated research, Colleen... 
    Colleen joined us for a conversation about the latest report based on surveys and interviews with more than 100 content professionals, leaders, and executives with top organizations like Apple, FedEx, Amazon, Thomson Reuters, AT&T, Mayo Clinic, and ServiceNow. 
     
    Some the topics we discussed: 
    • What led you and your team to start studying content operations? And how long have you been studying it? 
    • How did you factor AI into this latest update of the study? 
    • Overall, what is the state of content operations today and why? 
    • What are the top obstacles to maturing content operations? And how do they compare to your past updates? 
    • What findings surprised you the most from this update? (Answer will be about AI.) 
    • In addition to using technology like AI, what are some of the other success factors in content operations? 
    About Colleen 
    A content expert and Star Wars fan, Colleen Jones is the president of Content Science, an award-winning firm where she and her team have advised or trained hundreds of leading organizations to become Jedis of content-led transformation. Colleen also served as the fractional head of content at Mailchimp during its high-growth period before its $12 billion acquisition by Intuit. 
     
    A passionate entrepreneur, Colleen has led Content Science to develop the content intelligence software ContentWRX, publish the online magazine Content Science Review, and offer online certifications and training through Content Science Academy. Her firm also conducts independent research on issues like content operations, digital transformation, and content effectiveness. 
     
    The third edition of her top-rated book The Content Advantage recently launched worldwide. She has earned recognition as a top LinkedIn voice and as a top instructor for LinkedIn Learning, where her courses have reached hundreds of thousands of professionals. 
     
    Where You Can Find Colleen 
    Other Interesting Articles from Colleen: 


    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog |...]]>    3243false79full    Redefining the CMS for the AI Era with Deane Barker & David Hillishttps://www.spreaker.com/episode/redefining-the-cms-for-the-ai-era-with-deane-barker-david-hillis--67822903
    In this episode of the Content Matters Podcast, Deane Barker, a renowned CMS Expert and the Director of Strategic Engagement at Staffbase and David Hillis, CMO at Ingenix, discussed the critical questions shaping the future of CMS in the AI era.  
    Some of the topics discussed included: 
    • The CMS has never been a content creation tool; it's a content production tool. But it’s starting to stop being used as a product tool as well. What happens then? Is it then just a repository - and if so - a repository of what? 
    • Deane believes content modeling is the cliff for AI. He explains why he thinks humans still need to control the content model and where AI gets to play.
    • Imagine a CMS not as an application, but as a background service that orchestrates content for apps, services, and AI agents. Humans provide guidance, review, and creative oversight, but LLMs are the primary users or as Deane says, "workers." - how does that change the application design and architecture. 
    • Are we shifting from content management to context management? And what does that really mean. 
    • What skills or roles will technical professionals need as CMSs become more AI-integrated? 
    About Deane 
    Deane Barker is the Director of Strategic Engagement for Staffbase, a global provider of internal communication technology agency. He’s been working in content management for 25 years, and has written four books about the patterns and practices of modeling, creating, managing, and delivering digital content, including “Web Content Management: Systems, Features, and Best Practices” for O’Reilly Media and the “Web Project Guide: From Spark to Launch and Beyond.” Deane lives in Sioux Falls, South Dakota. 


    About David 
    David Hillis is the Chief Marketing Officer at Ingeniux Corporation and a tech optimist who’s passionate about how AI is transforming the web and customer experience. For more than two decades, David has helped some of the world’s largest brands build websites and digital platforms that deliver real business results. 

    He has scaled two SaaS companies to seven figures—both bootstrapped and VC-backed—and led executive, product, marketing, and sales teams. Today, his focus is on helping organizations move beyond static, page-based websites toward intelligent, AI-powered experiences that engage, qualify, and convert customers. 



    Check out all 8 seasons of the Content Matters Podcast here:     Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>https://api.spreaker.com/episode/67822903Fri, 19 Sep 2025 15:17:55 +0000IngeniuxContent management systems have been the backbone of digital publishing and enterprise content strategies for decades. But as AI becomes embedded in business systems, a big question emerges: If AI is rewriting how businesses work, what does that mean...
    In this episode of the Content Matters Podcast, Deane Barker, a renowned CMS Expert and the Director of Strategic Engagement at Staffbase and David Hillis, CMO at Ingenix, discussed the critical questions shaping the future of CMS in the AI era.  
    Some of the topics discussed included: 
    • The CMS has never been a content creation tool; it's a content production tool. But it’s starting to stop being used as a product tool as well. What happens then? Is it then just a repository - and if so - a repository of what? 
    • Deane believes content modeling is the cliff for AI. He explains why he thinks humans still need to control the content model and where AI gets to play.
    • Imagine a CMS not as an application, but as a background service that orchestrates content for apps, services, and AI agents. Humans provide guidance, review, and creative oversight, but LLMs are the primary users or as Deane says, "workers." - how does that change the application design and architecture. 
    • Are we shifting from content management to context management? And what does that really mean. 
    • What skills or roles will technical professionals need as CMSs become more AI-integrated? 
    About Deane 
    Deane Barker is the Director of Strategic Engagement for Staffbase, a global provider of internal communication technology agency. He’s been working in content management for 25 years, and has written four books about the patterns and practices of modeling, creating, managing, and delivering digital content, including “Web Content Management: Systems, Features, and Best Practices” for O’Reilly Media and the “Web Project Guide: From Spark to Launch and Beyond.” Deane lives in Sioux Falls, South Dakota. 


    About David 
    David Hillis is the Chief Marketing Officer at Ingeniux Corporation and a tech optimist who’s passionate about how AI is transforming the web and customer experience. For more than two decades, David has helped some of the world’s largest brands build websites and digital platforms that deliver real business results. 

    He has scaled two SaaS companies to seven figures—both bootstrapped and VC-backed—and led executive, product, marketing, and sales teams. Today, his focus is on helping organizations move beyond static, page-based websites toward intelligent, AI-powered experiences that engage, qualify, and convert customers. 



    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    3682content_management,content_models,generative_aifalse77fullContent Strategists: It’s Time to Develop the Essential Skills and Mindset for an AI-Driven Content Futurehttps://www.spreaker.com/episode/content-strategists-it-s-time-to-develop-the-essential-skills-and-mindset-for-an-ai-driven-content-future--67073535 
    Key topics included: 
    • Ontological thinking and the semantic spectrum 
    • Neural network learning-based AI (LLMs and generative AI) vs. symbolic knowledge-based AI (ontologies and knowledge graphs) and how these stacks complement each other 
    • The core competencies content professionals need today and in the future 
    • Strategies to leverage the language, people, and design skills you've developed in your current content roles 
    • The role of a conceptual "semantic layer" in enterprise architectures and content systems 

    About Larry 
     
    Larry Swanson has 25 years of experience as a content modeler, digital architect, and community builder. He is currently the Community Growth Manager at metaphacts, a leading knowledge-democratization and AI platform. He hosts the Knowledge Graph Insights podcast and co-organizes the Dataworthy Collective, a weekly gathering of semantics, ontology, and data professionals.  
     
    He has co-organized a number of professional communities and events: the Knowledge Graph Conference, Connected Data London, Decoupled Days, Utterly Content, the Future of Content meetup in Amsterdam, the Seattle Content Strategy meetup, and World Information Architecture Day. Larry is also a founding member of the Kinetic Council, an association-formation committee that aims to connect professionals across the data, knowledge, semantics, and content industries. He lives in Heidelberg, Germany. 

    Where You Can Find Larry 


    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    https://api.spreaker.com/episode/67073535Tue, 22 Jul 2025 14:42:34 +0000IngeniuxLong-time content architect Larry Swanson joined us on the Content Matters podcast to help content strategists learn how to navigate the evolving landscape of AI. He talked about how to effectively work with generative AI and showed pathways into... 
    Key topics included: 
    • Ontological thinking and the semantic spectrum 
    • Neural network learning-based AI (LLMs and generative AI) vs. symbolic knowledge-based AI (ontologies and knowledge graphs) and how these stacks complement each other 
    • The core competencies content professionals need today and in the future 
    • Strategies to leverage the language, people, and design skills you've developed in your current content roles 
    • The role of a conceptual "semantic layer" in enterprise architectures and content systems 

    About Larry 
     
    Larry Swanson has 25 years of experience as a content modeler, digital architect, and community builder. He is currently the Community Growth Manager at metaphacts, a leading knowledge-democratization and AI platform. He hosts the Knowledge Graph Insights podcast and co-organizes the Dataworthy Collective, a weekly gathering of semantics, ontology, and data professionals.  
     
    He has co-organized a number of professional communities and events: the Knowledge Graph Conference, Connected Data London, Decoupled Days, Utterly Content, the Future of Content meetup in Amsterdam, the Seattle Content Strategy meetup, and World Information Architecture Day. Larry is also a founding member of the Kinetic Council, an association-formation committee that aims to connect professionals across the data, knowledge, semantics, and content industries. He lives in Heidelberg, Germany. 

    Where You Can Find Larry 


    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    3342content_architect,content_strategist,content_strategy,genai,structured_contentfalse76full    Smarter Content with AI: Structured Models, Knowledge Graphs, and Human-Centered Strategyhttps://www.spreaker.com/episode/smarter-content-with-ai-structured-models-knowledge-graphs-and-human-centered-strategy--66707495
    We covered: 
    • Why generative AI needs structured content and semantic models to stay on track 

    • The role of knowledge graphs in delivering accurate, contextual responses 

    • How to use AI to create value, not just volume 

    • Real-world tips and strategies for implementing AI-powered content systems that support human expertise 

    If you’re serious about making your content more intelligent, relevant, and genuinely useful, this is the episode for you. 

     
    About Noz 
     

    Noz Urbina is a globally recognized leader in the field of content strategy and customer experience. He’s known as a pioneer in audience journey mapping and adaptive content modelling for delivering personalized, omnichannel experiences. Noz is co-founder and Program Director of the OmnichannelX.digital podcast and knowledge hub. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits”, and lecturer in the Masters Programme in content strategy at the University of Applied Sciences, Graz. 

    In 2013 he founded Urbina Consulting, whose international team works with the world’s largest organizations and most complex content challenges. Together they assist brands developing or improving their content strategies, doing user research, managing tool selections, delivering training, and guiding implementations. Past clients include Pfizer, Moderna, Microsoft, IKEA, Eli Lilly, Mastercard, Barclays Bank, National Geographic Society, and many more. 
     
     
    Where You Can Find Noz 






    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    https://api.spreaker.com/episode/66707495Mon, 23 Jun 2025 14:22:44 +0000IngeniuxNoz Urbina, a content strategist and founder of Urbina Consulting, joined us to explore how AI, content modeling, and knowledge graphs can work together to deliver smarter, more human-centered content experiences.  We covered:  - Why generative AI...
    We covered: 
    • Why generative AI needs structured content and semantic models to stay on track 

    • The role of knowledge graphs in delivering accurate, contextual responses 

    • How to use AI to create value, not just volume 

    • Real-world tips and strategies for implementing AI-powered content systems that support human expertise 

    If you’re serious about making your content more intelligent, relevant, and genuinely useful, this is the episode for you. 

     
    About Noz 
     

    Noz Urbina is a globally recognized leader in the field of content strategy and customer experience. He’s known as a pioneer in audience journey mapping and adaptive content modelling for delivering personalized, omnichannel experiences. Noz is co-founder and Program Director of the OmnichannelX.digital podcast and knowledge hub. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits”, and lecturer in the Masters Programme in content strategy at the University of Applied Sciences, Graz. 

    In 2013 he founded Urbina Consulting, whose international team works with the world’s largest organizations and most complex content challenges. Together they assist brands developing or improving their content strategies, doing user research, managing tool selections, delivering training, and guiding implementations. Past clients include Pfizer, Moderna, Microsoft, IKEA, Eli Lilly, Mastercard, Barclays Bank, National Geographic Society, and many more. 
     
     
    Where You Can Find Noz 






    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    2898content_strategy,genai,intelligent_contentfalse75full    Redefining Revenue: How AI Is Rewriting the Rules for Sales and Marketing Leadershttps://www.spreaker.com/episode/redefining-revenue-how-ai-is-rewriting-the-rules-for-sales-and-marketing-leaders--66610924
    This isn’t about surface-level automation—it's a deep dive into how AI is challenging long-held assumptions, introducing new risks, and creating new opportunities for creativity, accountability, and trust in the sales and marketing engine. 

    Key Points of the Discussion: 
    • How sales and marketing leaders are using AI to reframe strategy and optimize tactics. 

    • Why Revenue teams are unlearning old playbooks 



    • How autonomous agents are both promising and polarizing 

    • The new skillsets emerging across RevOps and GTM 

    About Latane 
     
    Latané Conant, Chief Revenue Officer of 6sense, is a trailblazing leader in revenue technology known for her innovative vision and strategic expertise. With a wealth of experience across all revenue functions, she propels business growth through operational excellence and oversees marketing, sales, customer success, partnerships, and professional services. Her pioneering go-to-market approach has driven remarkable success for 6sense, contributing to its exponential growth, industry-leading net revenue retention, and impressive valuation.
     
    As the author of the best-selling book, No Forms. No Spam. No Cold Calls., Latané has provided a comprehensive guide for building a modern sales and marketing engine. She is a passionate advocate for empowering revenue leaders and has founded vibrant communities like CMO Coffee Talk and the Empowered CMO Network, fostering connections, collaboration, and leadership development for B2B marketing professionals.  
     
    Where You Can Find Latane







    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    https://api.spreaker.com/episode/66610924Wed, 18 Jun 2025 22:56:28 +0000IngeniuxLatane Conant, the Chief Revenue Officer for 6sense, a Revenue Intelligence Platform is joining us on the podcast for a conversation on how AI is reshaping go-to-market strategy, transforming SDR and RevOps roles, and redefining what it means to lead...
    This isn’t about surface-level automation—it's a deep dive into how AI is challenging long-held assumptions, introducing new risks, and creating new opportunities for creativity, accountability, and trust in the sales and marketing engine. 

    Key Points of the Discussion: 
    • How sales and marketing leaders are using AI to reframe strategy and optimize tactics. 

    • Why Revenue teams are unlearning old playbooks 



    • How autonomous agents are both promising and polarizing 

    • The new skillsets emerging across RevOps and GTM 

    About Latane 
     
    Latané Conant, Chief Revenue Officer of 6sense, is a trailblazing leader in revenue technology known for her innovative vision and strategic expertise. With a wealth of experience across all revenue functions, she propels business growth through operational excellence and oversees marketing, sales, customer success, partnerships, and professional services. Her pioneering go-to-market approach has driven remarkable success for 6sense, contributing to its exponential growth, industry-leading net revenue retention, and impressive valuation.
     
    As the author of the best-selling book, No Forms. No Spam. No Cold Calls., Latané has provided a comprehensive guide for building a modern sales and marketing engine. She is a passionate advocate for empowering revenue leaders and has founded vibrant communities like CMO Coffee Talk and the Empowered CMO Network, fostering connections, collaboration, and leadership development for B2B marketing professionals.  
     
    Where You Can Find Latane







    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    2143bdrs,genai,revenueleaders,revops,salestech,sdrsfalse71full    Unlocking the Power of Information Architecturehttps://www.spreaker.com/episode/unlocking-the-power-of-information-architecture--65855213
    Topics discussed included: 
    • The different roles within information architecture and how they contribute to content success 
    • How IA impacts intelligent authoring and structured content workflows 
    • IA maturity models—what they are and what each stage unlocks for your organization 
    • The potential impact of generative AI on information architecture 
    Whether you're working with DITA, optimizing your content strategy, or exploring AI-driven documentation, this conversation is packed with valuable insights from one of the top experts in the field. 

    About Amber 
    Amber Swope is the founder of DITA Strategies, a consulting practice that provides expert information architecture (IA) and Darwin Information Typing Architecture (DITA) strategy and implementation services. She is an internationally-recognized Information Architect, Darwin Information Typing Architecture (DITA) expert, and information architecture (IA) consultant.  

    With over 20 years of information development experience and 15 years of DITA expertise, Amber specializes in helping organizations create opportunity through IA. She helps teams build scalable IA solutions to future-enable their content and empowers team members to advance their architecture as it evolves to meet new business needs. 


    Where You Can Find Amber 
    LinkedIn: Amber Swope 
    Website: DITA Strategies 
    Website (ADHD Support): Bored Leopard 

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    https://api.spreaker.com/episode/65855213Fri, 02 May 2025 13:27:28 +0000IngeniuxWe sat down with Amber Swope, Founder of DITA Strategies, to explore the critical role of information architecture (IA) in technical and product documentation. Amber shared insights on how a strong IA foundation enhances intelligent authoring,...
    Topics discussed included: 
    • The different roles within information architecture and how they contribute to content success 
    • How IA impacts intelligent authoring and structured content workflows 
    • IA maturity models—what they are and what each stage unlocks for your organization 
    • The potential impact of generative AI on information architecture 
    Whether you're working with DITA, optimizing your content strategy, or exploring AI-driven documentation, this conversation is packed with valuable insights from one of the top experts in the field. 

    About Amber 
    Amber Swope is the founder of DITA Strategies, a consulting practice that provides expert information architecture (IA) and Darwin Information Typing Architecture (DITA) strategy and implementation services. She is an internationally-recognized Information Architect, Darwin Information Typing Architecture (DITA) expert, and information architecture (IA) consultant.  

    With over 20 years of information development experience and 15 years of DITA expertise, Amber specializes in helping organizations create opportunity through IA. She helps teams build scalable IA solutions to future-enable their content and empowers team members to advance their architecture as it evolves to meet new business needs. 


    Where You Can Find Amber 
    LinkedIn: Amber Swope 
    Website: DITA Strategies 
    Website (ADHD Support): Bored Leopard 

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    3501content_strategy,dita,information_architecturefalse73full    The Time is Right: Implementing Structure Through Content Deliveryhttps://www.spreaker.com/episode/the-time-is-right-implementing-structure-through-content-delivery--65082334 
    Frank Miller, President and Founder of Ryffine, a technical communications consultancy, joined the Content Matters Podcast on March 20th to share a new approach to adopting structured content. One that helps you lower your risk and shows some early wins to prove the value of technical content. 
     
    We talked about: 
    • The growing demand for structured content as a business-critical asset 

    • How the AI revolution has validated the structured content approach 

    • Using Content Delivery Platforms (CDPs) as a practical gateway to structured content adoption 

    • Why the delivery-first implementation strategy is more viable than ever before 

    • Measuring success with quick wins while building toward comprehensive structure 

     
    About Frank 

    For nearly 20 years, Frank Miller has been in the trenches of structured content implementations. As founder of Ryffine, he's guided teams across virtually every industry—from manufacturing to healthcare to software—through the challenges of making structured content work in the real world. 
     
    Frank has collaborated with documentation teams of all sizes and worked alongside most major technology vendors in the structured content space. He's particularly drawn to technical documentation as an undervalued discipline, finding satisfaction in championing the essential work that rarely gets the recognition it deserves. 
     
    Where You Can Find Frank 




    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    https://api.spreaker.com/episode/65082334Mon, 24 Mar 2025 14:41:58 +0000IngeniuxThink you know the right way to get your company up and running with structured content?     Frank Miller, President and Founder of Ryffine, a technical communications consultancy, joined the Content Matters Podcast on March 20th to share a new... 
    Frank Miller, President and Founder of Ryffine, a technical communications consultancy, joined the Content Matters Podcast on March 20th to share a new approach to adopting structured content. One that helps you lower your risk and shows some early wins to prove the value of technical content. 
     
    We talked about: 
    • The growing demand for structured content as a business-critical asset 

    • How the AI revolution has validated the structured content approach 

    • Using Content Delivery Platforms (CDPs) as a practical gateway to structured content adoption 

    • Why the delivery-first implementation strategy is more viable than ever before 

    • Measuring success with quick wins while building toward comprehensive structure 

     
    About Frank 

    For nearly 20 years, Frank Miller has been in the trenches of structured content implementations. As founder of Ryffine, he's guided teams across virtually every industry—from manufacturing to healthcare to software—through the challenges of making structured content work in the real world. 
     
    Frank has collaborated with documentation teams of all sizes and worked alongside most major technology vendors in the structured content space. He's particularly drawn to technical documentation as an undervalued discipline, finding satisfaction in championing the essential work that rarely gets the recognition it deserves. 
     
    Where You Can Find Frank 




    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    3633cdp,content-delivery-platforms,structuredcontentfalse73full    Truth Collapse: When AIs are Participants in Culturehttps://www.spreaker.com/episode/truth-collapse-when-ais-are-participants-in-culture--64548485 
    Truth Collapse is the outcome of AIs eroding our ability to communicate, make decisions, and even understand ourselves. Noz Urbina, Founder & Omnichannel Strategist, Urbina Consulting, joined us on the Content Matters podcast to explain what Truth Collapse means, how it’s present in our society today, and the boundaries we need around AI technologies and their impact.   
    We explored:   
    • How algorithmic systems have shaped society over the past decade and beyond   
    • Specific impacts on internet communication, employment, and social stability   
    • Evidence-based analysis of AI’s effects on trust and truth   
    • What we can do to move forward. 
    About Noz 
    Noz Urbina is a globally recognized leader in the field of content strategy and customer experience. He’s known as a pioneer in audience journey mapping and adaptive content modelling for delivering personalized, omnichannel experiences. Noz is co-founder and Program Director of the OmnichannelX.digital podcast and knowledge hub. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits”, and lecturer in the Masters Programme in content strategy at the University of Applied Sciences, Graz. 
     
    In 2013 he founded Urbina Consulting, whose international team works with the world’s largest organizations and most complex content challenges. Together they assist brands developing or improving their content strategies, doing user research, managing tool selections, delivering training, and guiding implementations. Past clients include Pfizer, Moderna, Microsoft, IKEA, Eli Lilly, Mastercard, Barclays Bank, National Geographic Society, and many more. 
     

    Where You Can Find Noz 


    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    https://api.spreaker.com/episode/64548485Mon, 24 Feb 2025 19:49:54 +0000IngeniuxHow do we navigate a world where AI systems aren't just tools, but active participants in our cultural conversations? This episode explored the profound implications of AI becoming embedded in our daily communications, decision-making, and... 
    Truth Collapse is the outcome of AIs eroding our ability to communicate, make decisions, and even understand ourselves. Noz Urbina, Founder & Omnichannel Strategist, Urbina Consulting, joined us on the Content Matters podcast to explain what Truth Collapse means, how it’s present in our society today, and the boundaries we need around AI technologies and their impact.   
    We explored:   
    • How algorithmic systems have shaped society over the past decade and beyond   
    • Specific impacts on internet communication, employment, and social stability   
    • Evidence-based analysis of AI’s effects on trust and truth   
    • What we can do to move forward. 
    About Noz 
    Noz Urbina is a globally recognized leader in the field of content strategy and customer experience. He’s known as a pioneer in audience journey mapping and adaptive content modelling for delivering personalized, omnichannel experiences. Noz is co-founder and Program Director of the OmnichannelX.digital podcast and knowledge hub. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits”, and lecturer in the Masters Programme in content strategy at the University of Applied Sciences, Graz. 
     
    In 2013 he founded Urbina Consulting, whose international team works with the world’s largest organizations and most complex content challenges. Together they assist brands developing or improving their content strategies, doing user research, managing tool selections, delivering training, and guiding implementations. Past clients include Pfizer, Moderna, Microsoft, IKEA, Eli Lilly, Mastercard, Barclays Bank, National Geographic Society, and many more. 
     

    Where You Can Find Noz 


    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    2635ai,ai_in_culture,generative_aifalse71full    Cathy McKnight - A Look at Content Operation in 2025 – the AI Editionhttps://www.spreaker.com/episode/cathy-mcknight-a-look-at-content-operation-in-2025-the-ai-edition--63226958
    1. Strategy & Planning
    2. Creation of Content Assets
    3. Management of Content
    4. Distribution/Promotion
    5. Analytics/Performance 


    And for each, Cathy discussed: 
    • The processes
    • The roles
    • The technology
    • How AI is impacting it and what it means for the people in the roles, giving them guidance/Future planning ideas. 
    About Cathy 
     
    Cathy McKnight is the Chief Problem Solver at The Content Advisory, a content consulting firm that balances the art of science of intelligent content strategy and operations. She works with companies to maximize their potential for success and profitability by helping them solve their content and martech challenges by building realistic strategic roadmaps to their definition of success. 

    Cathy has years of experience in content strategy, content operations, content governance, technology strategy and implementation, and more.  

     
    Where You Can Find Cathy: 



    Additional Resources: 





    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    https://api.spreaker.com/episode/63226958Sun, 08 Dec 2024 20:32:41 +0000IngeniuxContent Operations is going through some changes and Cathy McKnight, Chief Problem Solver for the Content Advisory shared how things are changing and how. Most important was how we are evolving from content operations to content orchestration. We went...
    1. Strategy & Planning
    2. Creation of Content Assets
    3. Management of Content
    4. Distribution/Promotion
    5. Analytics/Performance 


    And for each, Cathy discussed: 
    • The processes
    • The roles
    • The technology
    • How AI is impacting it and what it means for the people in the roles, giving them guidance/Future planning ideas. 
    About Cathy 
     
    Cathy McKnight is the Chief Problem Solver at The Content Advisory, a content consulting firm that balances the art of science of intelligent content strategy and operations. She works with companies to maximize their potential for success and profitability by helping them solve their content and martech challenges by building realistic strategic roadmaps to their definition of success. 

    Cathy has years of experience in content strategy, content operations, content governance, technology strategy and implementation, and more.  

     
    Where You Can Find Cathy: 



    Additional Resources: 





    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    2782content_operations,content_orchestrationfalse610full    Developing Persona-based Content - The Good, Bad, and the Uglyhttps://www.spreaker.com/episode/developing-persona-based-content-the-good-bad-and-the-ugly--62533204
    Topics included: 
    • Why is building personas a good thing to do? 
    • Can you explain what you mean by taking an “inside-out” approach to building personas and why it’s not the right way to do it? 
    • What is the right way to build a persona? Can you have more than one? 
    • Many companies often create a persona once and they are done. How often should you review them and are there certain things/times that require revisiting them? 
    • What role, if any, can AI play in creating and managing personas? 
    • How do you ensure personas are actually being used? 
     
    About Alan 
     
    Alan Porter is the Founder and Chief Content Officer at Content Pool, a consultancy that helps companies create great customer experiences by leveraging their content. His services span from content strategy, content creation, content operations, to content technology. 
     
    He's an industry thought leader in the enterprise content space with a strong track record in developing new ideas, embracing emerging technologies, introducing operational improvements, and driving business value. 

    Alan has had senior leadership roles in Content Operations, Product Marketing, and Customer Experience, working for companies like Simple [A], Nuxeo, Hyland Software, and OpenText. 

    Alan has a new book coming out in May 2025 - "Bristol Brabazon: The Ocean Liner of the Skies and its Ongoing Legacy." 
     
    Where You Can Find Alan 


    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    https://api.spreaker.com/episode/62533204Mon, 28 Oct 2024 19:23:17 +0000IngeniuxHow well do you really know your audience? Alan Porter, Founder of the Content Pool, joined us on the podcast to discuss how to develop content that supports your specific personas. We talked about creating task-driven personas and why they are better...
    Topics included: 
    • Why is building personas a good thing to do? 
    • Can you explain what you mean by taking an “inside-out” approach to building personas and why it’s not the right way to do it? 
    • What is the right way to build a persona? Can you have more than one? 
    • Many companies often create a persona once and they are done. How often should you review them and are there certain things/times that require revisiting them? 
    • What role, if any, can AI play in creating and managing personas? 
    • How do you ensure personas are actually being used? 
     
    About Alan 
     
    Alan Porter is the Founder and Chief Content Officer at Content Pool, a consultancy that helps companies create great customer experiences by leveraging their content. His services span from content strategy, content creation, content operations, to content technology. 
     
    He's an industry thought leader in the enterprise content space with a strong track record in developing new ideas, embracing emerging technologies, introducing operational improvements, and driving business value. 

    Alan has had senior leadership roles in Content Operations, Product Marketing, and Customer Experience, working for companies like Simple [A], Nuxeo, Hyland Software, and OpenText. 

    Alan has a new book coming out in May 2025 - "Bristol Brabazon: The Ocean Liner of the Skies and its Ongoing Legacy." 
     
    Where You Can Find Alan 


    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    2297content_strategy,marketing,personas,techdocsfalse68full    AI-Powered Content Strategies with Lance Cummingshttps://www.spreaker.com/episode/ai-powered-content-strategies-with-lance-cummings--60767179
    On this episode Lance talks about his work developing AI-powered content strategies, including how we can best leverage AI tools and strategies for improved content operations and writing. 
    Some things we discussed: 
    1. How generative AI has changed his perspectives on writing and how he's integrating it into his classroom teaching.
    2. The number of AI writing tools are growing - how he's keeping up with the changing tools and how he determines which ones are best for students/writers.
    3. The evolution of the technical writer to content engineer. What he sees is the role of AI in technical writing and how technical writers can take advantage of it.
    4. How content operations are evolving thanks to AI technologies.
    5. What kind of challenges he sees with AI and writing and how we overcome them.
    6. His work on a 1:1 AI consulting prototype.  



    About Lance 
    Lance Cummings is an associate professor of English in the Professional Writing program at the University of North Carolina Wilmington. Dr. Cummings explores business and writing in technologically and linguistically diverse contexts in both his research and teaching. As Professional Writing & Internship Coordinator and design thinking coach, he brings the workplace into the classroom by connecting students to professional networks through applied learning. 
     
    Most recently, Dr. Cummings is exploring how to bring the workplace to the classroom through design thinking and ethnomethodological research in US companies and abroad. He leads a research lab to Krakow, Poland every year. His next research project involves ethics in the creator economy and how we can better prepare students for writing in social environments. 
     

    Where You Can Find Lance 




    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    https://api.spreaker.com/episode/60767179Mon, 22 Jul 2024 14:59:48 +0000IngeniuxLance Cummings is an AI content specialist and Professor of Professional Writing at UNC Wilmington. He specializes in optimizing AI usage for businesses, non-profits, and schools in content operations and marketing.   On this episode Lance talks...
    On this episode Lance talks about his work developing AI-powered content strategies, including how we can best leverage AI tools and strategies for improved content operations and writing. 
    Some things we discussed: 
    1. How generative AI has changed his perspectives on writing and how he's integrating it into his classroom teaching.
    2. The number of AI writing tools are growing - how he's keeping up with the changing tools and how he determines which ones are best for students/writers.
    3. The evolution of the technical writer to content engineer. What he sees is the role of AI in technical writing and how technical writers can take advantage of it.
    4. How content operations are evolving thanks to AI technologies.
    5. What kind of challenges he sees with AI and writing and how we overcome them.
    6. His work on a 1:1 AI consulting prototype.  



    About Lance 
    Lance Cummings is an associate professor of English in the Professional Writing program at the University of North Carolina Wilmington. Dr. Cummings explores business and writing in technologically and linguistically diverse contexts in both his research and teaching. As Professional Writing & Internship Coordinator and design thinking coach, he brings the workplace into the classroom by connecting students to professional networks through applied learning. 
     
    Most recently, Dr. Cummings is exploring how to bring the workplace to the classroom through design thinking and ethnomethodological research in US companies and abroad. He leads a research lab to Krakow, Poland every year. His next research project involves ethics in the creator economy and how we can better prepare students for writing in social environments. 
     

    Where You Can Find Lance 




    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    3116ai,ai-driven_content_strategy,content_operations,content_strategyfalse67full    Customer-Focused Outcome Storytelling for Marketing and Technical Documentationhttps://www.spreaker.com/episode/customer-focused-outcome-storytelling-for-marketing-and-technical-documentation--60516173 
    Alan Porter, Founder and Chief Content Officer of Content Pool, is joining us on the Content Matters Podcast to help us understand how we can use storytelling structures to create better content - technical and marketing - for our customers. 
    He will answer: 
    • Why is storytelling important for enhancing customer experiences? 
    • How do you use the key elements of storytelling (e.g., characters, conflict, resolution) in drafting technical documentation? 
    • How does storytelling bridge marketing, sales, service, and tech to create seamless customer journeys? 
    • How storytelling will continue to grow and change content strategy and technical documentation processes. 
    • Plus, lots of examples where storytelling significantly improved customer engagement and satisfaction. 

    About Alan 
    Alan Porter is the Founder and Chief Content Officer at Content Pool, a consultancy that helps companies create great customer experiences by leveraging their content. His services span from content strategy, content creation, content operations, to content technology. 

    He's an industry thought leader in the enterprise content space with a strong track record in developing new ideas, embracing emerging technologies, introducing operational improvements, and driving business value.

    Alan has had senior leadership roles in Content Operations, Product Marketing, and Customer Experience, working for companies like Simple [A], Nuxeo, Hyland Software, and OpenText. 
     

    Where You Can Find Alan 
     
    Additional Resources 


    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    https://api.spreaker.com/episode/60516173Wed, 26 Jun 2024 15:10:16 +0000IngeniuxWhat do storytelling and technical content have in common? You might say absolutely nothing. But what if there was a connection? What if we could create better technical documentation by infusing storytelling techniques?    Alan Porter, Founder and... 
    Alan Porter, Founder and Chief Content Officer of Content Pool, is joining us on the Content Matters Podcast to help us understand how we can use storytelling structures to create better content - technical and marketing - for our customers. 
    He will answer: 
    • Why is storytelling important for enhancing customer experiences? 
    • How do you use the key elements of storytelling (e.g., characters, conflict, resolution) in drafting technical documentation? 
    • How does storytelling bridge marketing, sales, service, and tech to create seamless customer journeys? 
    • How storytelling will continue to grow and change content strategy and technical documentation processes. 
    • Plus, lots of examples where storytelling significantly improved customer engagement and satisfaction. 

    About Alan 
    Alan Porter is the Founder and Chief Content Officer at Content Pool, a consultancy that helps companies create great customer experiences by leveraging their content. His services span from content strategy, content creation, content operations, to content technology. 

    He's an industry thought leader in the enterprise content space with a strong track record in developing new ideas, embracing emerging technologies, introducing operational improvements, and driving business value.

    Alan has had senior leadership roles in Content Operations, Product Marketing, and Customer Experience, working for companies like Simple [A], Nuxeo, Hyland Software, and OpenText. 
     

    Where You Can Find Alan 
     
    Additional Resources 


    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    2384alan_jporter,content_strategy,storytelling,technical_documentationfalse66full    Survey-Based Research – The Intersection of Credible Data and Compelling Insightshttps://www.spreaker.com/episode/survey-based-research-the-intersection-of-credible-data-and-compelling-insights--60286221
    Michele Linn. founder of Mantis Research, joined us on the podcast to share her expertise and provide insights into creating surveys that provide the information we need and finding the intersection between credible data and compelling insights.  

    Some of questions she answered: 
    1. Why survey-based research is so important for brands today.
    2. Common mistakes brands make. 
    3. The importance of story in a research project.
    4. Distribution options – more than a single report.  
    About Michele Linn
    Michele Linn is the founder of Mantis Research where she helps marketers conduct and publish compelling, original research. Prior to Mantis, Michele was head of editorial at Content Marketing Institute, where she led the company's editorial strategy. She's often been cited as a content marketing influencer and was named one of Folio's Top Women in Media. 
     
    Where You Can Find Michele 




    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    https://api.spreaker.com/episode/60286221Wed, 05 Jun 2024 13:14:46 +0000IngeniuxOne of the most important things a company can do is survey-based research. But there’s a lot more to doing this type of research than spinning up a survey and writing up the results. Michele Linn. founder of Mantis Research, joined us on the podcast...
    Michele Linn. founder of Mantis Research, joined us on the podcast to share her expertise and provide insights into creating surveys that provide the information we need and finding the intersection between credible data and compelling insights.  

    Some of questions she answered: 
    1. Why survey-based research is so important for brands today.
    2. Common mistakes brands make. 
    3. The importance of story in a research project.
    4. Distribution options – more than a single report.  
    About Michele Linn
    Michele Linn is the founder of Mantis Research where she helps marketers conduct and publish compelling, original research. Prior to Mantis, Michele was head of editorial at Content Marketing Institute, where she led the company's editorial strategy. She's often been cited as a content marketing influencer and was named one of Folio's Top Women in Media. 
     
    Where You Can Find Michele 




    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    2192content_marketing,marketing,survey-based_research,surveysfalse65full    Taxonomy, Metadata, and Structured Content in the World of AIhttps://www.spreaker.com/episode/taxonomy-metadata-and-structured-content-in-the-world-of-ai--59530650Rebecca Schneider, Executive Director of Content at AvenueCX, says that yes, you do. She explained why in our latest podcast episode 
     
    Among the topics discussed: 
    • What is taxonomy design and why is it important for companies to do? 
    • The role of taxonomy and metadata when you are using generative AI and LLMs. 
    • How does taxonomy help improve data retreival and analysis in AI systems. 
    • How can you leverage taxonomy as part of an AI or ML project.  
    About Rebecca 
    Rebecca is co-founder of AvenueCX, an enterprise content strategy consultancy. Her areas of expertise include content strategy, taxonomy development and structured content. She has guided content strategy in a variety of industries: automotive, semiconductors, telecommunications, retail, and financial services. 

    Where You Can Find Rebecca: 


    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    https://api.spreaker.com/episode/59530650Thu, 18 Apr 2024 17:13:03 +0000IngeniuxDo we still need to think about taxonomy, metadata, and structured content in this new AI-infused business world? Rebecca Schneider, Executive Director of Content at AvenueCX, says that yes, you do. She explained why in our latest podcast episode   ...Rebecca Schneider, Executive Director of Content at AvenueCX, says that yes, you do. She explained why in our latest podcast episode 
     
    Among the topics discussed: 
    • What is taxonomy design and why is it important for companies to do? 
    • The role of taxonomy and metadata when you are using generative AI and LLMs. 
    • How does taxonomy help improve data retreival and analysis in AI systems. 
    • How can you leverage taxonomy as part of an AI or ML project.  
    About Rebecca 
    Rebecca is co-founder of AvenueCX, an enterprise content strategy consultancy. Her areas of expertise include content strategy, taxonomy development and structured content. She has guided content strategy in a variety of industries: automotive, semiconductors, telecommunications, retail, and financial services. 

    Where You Can Find Rebecca: 


    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    2007ai,generativeai,structured_content,taxonomyfalse64full    Tyler Lessard on Building a Media Brand by Thinking Outside-Inhttps://www.spreaker.com/episode/tyler-lessard-on-building-a-media-brand-by-thinking-outside-in--59165497Tyler discussed: 
    • What media brands do so well that B2B marketers don't 
    • Thinking like a media brand vs. becoming a media brand 
    • A framework to kickstart your media brand journey 
    • How to build explicit conversion paths into your media strategy 
    About Tyler Lessard 
     
    Tyler Lessard is the Founder of Outside-In Marketing.  He is a creator, builder, and fearless marketer with 20+ years experience in marketing strategy, audience development, demand gen, and brand building. As VP Marketing at Vidyard, Tyler built two new B2B categories, launched and grew the Sales Feed media network to 150,000+ followers, and got sued by the Alabama Space Camp (more on that another time). He now teaches other marketers how to reframe their GTM strategy through the lens of their audience as a way to build highly engaged communities of followers, fans, and future customers. 

    Where You Can Find Tyler: 


    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    https://api.spreaker.com/episode/59165497Mon, 25 Mar 2024 15:21:01 +0000IngeniuxWith only 1% of your total addressable market actively in-market for a solution like yours, you’re missing a huge opportunity to connect with and engage the other 99%, so that when they are ready, they think of you. Tyler Lessard, founder of...Tyler discussed: 
    • What media brands do so well that B2B marketers don't 
    • Thinking like a media brand vs. becoming a media brand 
    • A framework to kickstart your media brand journey 
    • How to build explicit conversion paths into your media strategy 
    About Tyler Lessard 
     
    Tyler Lessard is the Founder of Outside-In Marketing.  He is a creator, builder, and fearless marketer with 20+ years experience in marketing strategy, audience development, demand gen, and brand building. As VP Marketing at Vidyard, Tyler built two new B2B categories, launched and grew the Sales Feed media network to 150,000+ followers, and got sued by the Alabama Space Camp (more on that another time). He now teaches other marketers how to reframe their GTM strategy through the lens of their audience as a way to build highly engaged communities of followers, fans, and future customers. 

    Where You Can Find Tyler: 


    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    2878audience_building,content_marketing,marketing,media_companyfalse63full    Decoding Customer Desires with Christine Crandellhttps://www.spreaker.com/episode/decoding-customer-desires-with-christine-crandell--58765476Here are some of the topics we discussed:
    • Christine says that customer experience is both a mindset and a business strategy. Why?
    • What is the role of Sales in CX?
    • Companies, specifically SaaS, struggle with onboarding and followed by the consistent /increasing usage. What can Sales, Marketing, and CSMs do differently to remedy this challenge?
    • Churn is a universal challenge. Poor customer experience leads to churn; is it that simple? Or are there experience touchpoints between purchase and renewal that contribute to churn? What can marketers / CSMs do?

    About Christine Crandell
    Christine Crandell is an engaging and passionate business-to-business marketing executive with deep expertise in customer experience and experience-led growth strategies. She advises CEOs, Board of Directors, and sales and marketing leaders on how to align their teams to dramatically improve revenue performance and influence their market's buying cycles. Over the years she has served 110 clients on three continents including Good Technology/Blackberry, CSIRO, Oracle, Digital Realty, Cloudera, Playvox, Introhive, and Pantheon.io.

    She leverages her personal experience of having been "in the trenches" and "moving the needle" in her writing, blogging and speaking. Her approach to marketing and strategy has led to recognition as one of Silicon Valley’s Most Influential Women by the Silicon Valley/San Jose Business Journal.

    Christine sits on several boards including the Canadian Ontario Innovation Cluster. She shares her thought leadership in numerous articles that have appeared in Business Week, Forbes, CMO.com, CMSWire, Investor Business Daily and other business publications.

    Where You Can Find Christine:

    Additional Resources


    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    https://api.spreaker.com/episode/58765476Wed, 21 Feb 2024 15:31:55 +0000IngeniuxIn episode 2, we decode the customer mindset and explore why businesses often fall short of understanding their customers as they truly wish. Discover the pitfalls of guesswork in defining customer needs, preferences, and pain points. Christine...Here are some of the topics we discussed:
    • Christine says that customer experience is both a mindset and a business strategy. Why?
    • What is the role of Sales in CX?
    • Companies, specifically SaaS, struggle with onboarding and followed by the consistent /increasing usage. What can Sales, Marketing, and CSMs do differently to remedy this challenge?
    • Churn is a universal challenge. Poor customer experience leads to churn; is it that simple? Or are there experience touchpoints between purchase and renewal that contribute to churn? What can marketers / CSMs do?

    About Christine Crandell
    Christine Crandell is an engaging and passionate business-to-business marketing executive with deep expertise in customer experience and experience-led growth strategies. She advises CEOs, Board of Directors, and sales and marketing leaders on how to align their teams to dramatically improve revenue performance and influence their market's buying cycles. Over the years she has served 110 clients on three continents including Good Technology/Blackberry, CSIRO, Oracle, Digital Realty, Cloudera, Playvox, Introhive, and Pantheon.io.

    She leverages her personal experience of having been "in the trenches" and "moving the needle" in her writing, blogging and speaking. Her approach to marketing and strategy has led to recognition as one of Silicon Valley’s Most Influential Women by the Silicon Valley/San Jose Business Journal.

    Christine sits on several boards including the Canadian Ontario Innovation Cluster. She shares her thought leadership in numerous articles that have appeared in Business Week, Forbes, CMO.com, CMSWire, Investor Business Daily and other business publications.

    Where You Can Find Christine:

    Additional Resources


    Check out all 8 seasons of the Content Matters Podcast here:     2919christinecrandell,customerexperience,cxfalse62full    Content 5.0 - Are We Ready for IT? With Joe Gollnerhttps://www.spreaker.com/episode/content-5-0-are-we-ready-for-it-with-joe-gollner--58535536
    But guess what? Some people have now started talking about Industry 5.0! This prompts us to consider the prospect of Content 5.0.

    What might that be? Can it be made into an idea that offers us something useful?

    Joe Gollner of Gnostyx Research joined us on the podcast to fill us in on what Content 4.0 is, what Content 5.0 might mean, and what you need to do to prepare your company now for what’s coming.

    Some topics:
    1. What is Content 4.0 and Content 5.0?
    2. Joe’s view on content strategy today and why it might be wrong.
    3. Does Content 4.0/5.0 force us to change our approach to content strategy
    4. The relationship between content strategy, content operations, and content engineering.
    5. On being a dance dad.

    Link to the slides Joe refers to in the discussion

    About Joe Gollner

    Joe is the Managing Director of Gnostyx Research Inc. (http://www.gnostyx.com) where he specializes in providing objective and research-based guidance on the development, management, and strategic use of content technologies. In this field, he is a veteran implementer with over 30 years of experience, and he is well-known for mixing leading-edge ideas (and all too frequently concocting them) with highly pragmatic implementation tactics.

    He has Masters degrees from both the University of Oxford (Literature) and McGill University (Management), blogs about Content and Management (http://www.gollner.ca), and is pursuing doctoral research into the role of AI-enabled text analytics in the management of organizations.

    Where You Can Find Joe:


    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    https://api.spreaker.com/episode/58535536Thu, 01 Feb 2024 23:05:09 +0000IngeniuxWe've been talking about Content 4.0 for years and working out how it fits into Industry 4.0, also known as the Fourth Industrial Revolution. Part of our work has been to figure out what Content 4.0 means for our approaches to content strategy,...
    But guess what? Some people have now started talking about Industry 5.0! This prompts us to consider the prospect of Content 5.0.

    What might that be? Can it be made into an idea that offers us something useful?

    Joe Gollner of Gnostyx Research joined us on the podcast to fill us in on what Content 4.0 is, what Content 5.0 might mean, and what you need to do to prepare your company now for what’s coming.

    Some topics:
    1. What is Content 4.0 and Content 5.0?
    2. Joe’s view on content strategy today and why it might be wrong.
    3. Does Content 4.0/5.0 force us to change our approach to content strategy
    4. The relationship between content strategy, content operations, and content engineering.
    5. On being a dance dad.

    Link to the slides Joe refers to in the discussion

    About Joe Gollner

    Joe is the Managing Director of Gnostyx Research Inc. (http://www.gnostyx.com) where he specializes in providing objective and research-based guidance on the development, management, and strategic use of content technologies. In this field, he is a veteran implementer with over 30 years of experience, and he is well-known for mixing leading-edge ideas (and all too frequently concocting them) with highly pragmatic implementation tactics.

    He has Masters degrees from both the University of Oxford (Literature) and McGill University (Management), blogs about Content and Management (http://www.gollner.ca), and is pursuing doctoral research into the role of AI-enabled text analytics in the management of organizations.

    Where You Can Find Joe:


    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    2655content5.0,content_engineering,content_matters,content_strategy,joe_gollnerfalse61full    Managing Product Information with Matt Reinerhttps://www.spreaker.com/episode/managing-product-information-with-matt-reiner--57918267Some of our discussion included:
    1. The benefit of embedding AI into product information - and the challenges the can arise when it is.
    2. The importance of in-app messaging.
    3. The tools and processes needed in product management for capturing and managing product information and documentation.
    4. How to both document insights and the decisions made from them.
    5. Opening product documentation tools to everyone for read and edit access.



    About Matt

    Matt Reiner is an experienced Content Strategist with a demonstrated history of working in the computer software industry. He is skilled in Agile Scrum framework and related tools, Communication, Technical Writing, Video Production, Customer Interaction, and Strategic Planning. A strong writing and media professional, Matt presents at content strategy and product information management conferences, including LavaCon. Matt has a Bachelor of Science focused in Computer Information System Technology from the University of Pittsburgh.

    Where You Can Find Matt:
    • LinkedIn: https://www.linkedin.com/in/matthewreiner/
    • X (formerly Twitter): https://twitter.com/reinermatthew
    • Website: https://www.k15t.com/

    Additional Resources:


    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    https://api.spreaker.com/episode/57918267Tue, 05 Dec 2023 14:46:35 +0000IngeniuxMatt Reiner is a Content Creator for K15t, a company that provides solutions for Atlassian. He has worked on multiple product teams in a range of roles including technical writer, product marketer, content designer, and speaker. Matt joined us on the...Some of our discussion included:
    1. The benefit of embedding AI into product information - and the challenges the can arise when it is.
    2. The importance of in-app messaging.
    3. The tools and processes needed in product management for capturing and managing product information and documentation.
    4. How to both document insights and the decisions made from them.
    5. Opening product documentation tools to everyone for read and edit access.



    About Matt

    Matt Reiner is an experienced Content Strategist with a demonstrated history of working in the computer software industry. He is skilled in Agile Scrum framework and related tools, Communication, Technical Writing, Video Production, Customer Interaction, and Strategic Planning. A strong writing and media professional, Matt presents at content strategy and product information management conferences, including LavaCon. Matt has a Bachelor of Science focused in Computer Information System Technology from the University of Pittsburgh.

    Where You Can Find Matt:
    • LinkedIn: https://www.linkedin.com/in/matthewreiner/
    • X (formerly Twitter): https://twitter.com/reinermatthew
    • Website: https://www.k15t.com/

    Additional Resources:


    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    2517content_matters,contentstrategy,pim,product_information,technical_documentationfalse59full    Mark Kilens on People-First Go-To-Markethttps://www.spreaker.com/episode/mark-kilens-on-people-first-go-to-market--57669334
    Mark joined us on the podcast to talk about his GTM model, why content marketing is ripe for disruption, what he learned during his time at HubSpot and Drift, and why community and the right content are so important for business success today.

    Some topics included:
    • Describing the people-first GTM model and what it’s comprised of.
    • Why you need to build an audience first.
    • What a content-led growth model is.
    • The TACT network and the work involved in creating a media network.
    • What sailing has to do with his new company.
    About Mark Kilens

    Mark Kilens is the CEO and Co-founder of TACK, a media network and go-to-market firm helping businesses create, capture, and convert demand into revenue. TACK helps B2B organizations transform how they grow using their proprietary People-first GTM model and approach.

    He previously was CMO of Airmeet, a leading virtual and hybrid event platform, overseeing Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing.

    Before that, he was the VP of Content and Community at Drift where he led the brand, content, creative, and events teams. He oversaw Drift’s community, Drift Insider, which has 65,000+ members, and Drift’s FLASH, RevGrowth, and HYPERGROWTH events.

    Prior to joining Drift, he served as VP of Marketing and founder of HubSpot Academy. He built the HubSpot Academy from the ground up, educating and certifying millions of people and helping grow HubSpot to more than $600 million in revenue.

    Where You Can Find Mark:

    Additional Resources:





    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    https://api.spreaker.com/episode/57669334Thu, 16 Nov 2023 20:04:45 +0000IngeniuxMark Kilens knows a thing or two about how to build and grow relationships that drive engagement and grow revenue for B2B companies. He developed a go-to-market business strategy that relies on relationships and partners to create, capture, and...
    Mark joined us on the podcast to talk about his GTM model, why content marketing is ripe for disruption, what he learned during his time at HubSpot and Drift, and why community and the right content are so important for business success today.

    Some topics included:
    • Describing the people-first GTM model and what it’s comprised of.
    • Why you need to build an audience first.
    • What a content-led growth model is.
    • The TACT network and the work involved in creating a media network.
    • What sailing has to do with his new company.
    About Mark Kilens

    Mark Kilens is the CEO and Co-founder of TACK, a media network and go-to-market firm helping businesses create, capture, and convert demand into revenue. TACK helps B2B organizations transform how they grow using their proprietary People-first GTM model and approach.

    He previously was CMO of Airmeet, a leading virtual and hybrid event platform, overseeing Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing.

    Before that, he was the VP of Content and Community at Drift where he led the brand, content, creative, and events teams. He oversaw Drift’s community, Drift Insider, which has 65,000+ members, and Drift’s FLASH, RevGrowth, and HYPERGROWTH events.

    Prior to joining Drift, he served as VP of Marketing and founder of HubSpot Academy. He built the HubSpot Academy from the ground up, educating and certifying millions of people and helping grow HubSpot to more than $600 million in revenue.

    Where You Can Find Mark:

    Additional Resources:





    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    2460content_matters,gotomarket,gtm,people-first-gtmfalse58full    Pablo Gonzales Talks Category Designhttps://www.spreaker.com/episode/pablo-gonzales-talks-category-design--56942557Some topics discussed:
    1. How Pablo got started in category design.
    2. Who owns category design in the organization?
    3. Why you need to completely rethink marketing.
    4. The key elements of category building.



    About Pablo Gonzalez

    Pablo Gonalez is co-founder and co-host of the Category Thinkers Community and Podcast. Category Thinkers is a free community that brings together people interested in category design.
    He’s also CEO and Co-Founder of Be the Stage, a consultancy that helps companies drive business through community creation, the host of the B2B Community Builder Show Podcast, and co-host of Not Your Average Investor Show (a top 10% podcast).

    Where You Can Find Pablo:




    Check the video version of the podcast at: https://www.ingeniux.com/blog/category/podcasts



    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    https://api.spreaker.com/episode/56942557Tue, 26 Sep 2023 14:26:07 +0000IngeniuxMany people believe category design is this huge undertaking meant only for enterprise companies but we're looking at it the wrong way. Pablo Gonzalez, co-founder of the Category Thinkers Community joined us on the podcast to help us understand how...Some topics discussed:
    1. How Pablo got started in category design.
    2. Who owns category design in the organization?
    3. Why you need to completely rethink marketing.
    4. The key elements of category building.



    About Pablo Gonzalez

    Pablo Gonalez is co-founder and co-host of the Category Thinkers Community and Podcast. Category Thinkers is a free community that brings together people interested in category design.
    He’s also CEO and Co-Founder of Be the Stage, a consultancy that helps companies drive business through community creation, the host of the B2B Community Builder Show Podcast, and co-host of Not Your Average Investor Show (a top 10% podcast).

    Where You Can Find Pablo:




    Check the video version of the podcast at: https://www.ingeniux.com/blog/category/podcasts



    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    2653category_design,category_thinkers,gtm,marketing_strategyfalse57full    The Role of Generative AI in RevOps with Viral Bajaria, 6sense CTOhttps://www.spreaker.com/episode/the-role-of-generative-ai-in-revops-with-viral-bajaria-6sense-cto--56338019
    Viral Bajaria shared his perspective on large language models, what surprised him about the new excitement over generative AI, how they use it in 6sense, and the benefits it has brought. Plus, Viral shared some important things to consider when implementing it.

    Key topics included:
    1. The growth of large language models (LLMs).
    2. If companies should build their own LLMs and what to consider.
    3. How LLMs and generative AI are evolving, and where do you think we need to go as an industry?
    4. What do companies need to consider when implementing Gen AI into their products and solutions?
    5. How 6sense uses generative AI in its platform.


    About Viral Bajaria
    As Chief Technology Officer and Co-Founder of 6sense, Viral Bajaria leads the AI-driven strategy transforming the way B2B organizations achieve predictable revenue growth. Before co-founding 6sense in 2013, Viral spent five years in software development at Hulu where his passion for solving problems through data science took root.

    Where You Can Find Viral:


    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    https://api.spreaker.com/episode/56338019Tue, 01 Aug 2023 18:03:13 +0000IngeniuxWho better to talk about large language models and generative AI than the co-founder and CTO of 6sense, an account-based marketing platform that is built on AI and leverages generative AI in some of its capabilities? Viral Bajaria shared his...
    Viral Bajaria shared his perspective on large language models, what surprised him about the new excitement over generative AI, how they use it in 6sense, and the benefits it has brought. Plus, Viral shared some important things to consider when implementing it.

    Key topics included:
    1. The growth of large language models (LLMs).
    2. If companies should build their own LLMs and what to consider.
    3. How LLMs and generative AI are evolving, and where do you think we need to go as an industry?
    4. What do companies need to consider when implementing Gen AI into their products and solutions?
    5. How 6sense uses generative AI in its platform.


    About Viral Bajaria
    As Chief Technology Officer and Co-Founder of 6sense, Viral Bajaria leads the AI-driven strategy transforming the way B2B organizations achieve predictable revenue growth. Before co-founding 6sense in 2013, Viral spent five years in software development at Hulu where his passion for solving problems through data science took root.

    Where You Can Find Viral:


    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    1871ai,generativeai,martech,revops,salestechfalse56full    PR, Content & Comms Strategy for B2B Tech with Kristin Hegehttps://www.spreaker.com/episode/pr-content-comms-strategy-for-b2b-tech-with-kristin-hege--55996124Some of the topics included:
    1. Kristin’s perspective on how the PR industry has changed and what are the most important elements of a PR strategy today.
    2. How she approaches building a PR strategy for clients.
    3. What are some of the biggest mistakes she has seen happen with companies and their PR.
    4. Why she thinks PR should own G2.
    5. How has generative AI impacted her work and industry.



    About Kristin Hege


    Kristin Hege is the CEO & founder of Convey Communications, a strategic communications firm located in Phoenix, Arizona. For over ten years, she’s been working with some of the biggest names in technology companies helping them with PR, media relations, content and communications strategy.

    Prior to founding Convey, Kristin served in key leadership roles at two previous PR agencies. She also spent time as a VP of marketing, and as a contributing columnist for a well-respected business publication. These roles contributed to her keen understanding of public relations, technology,
    marketing and business, and the savvy strategic insight she uses to guide clients today.

    Kristin is an Adjunct Professor at Arizona State University where she is currently teaching a course on PR writing. She is a long standing board member for the Public Relations Society of America’s Phoenix chapter, and has become known as a trusted speaker on topics around PR and technology. She is also Board Chair of Support My Club, a nonprofit that fulfills the needs of local school clubs and teams.

    Where You Can Find Kristin:
    • LinkedIn: https://www.linkedin.com/in/kristinhege/
    • Website: http://www.conveypr.com/


    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    https://api.spreaker.com/episode/55996124Wed, 05 Jul 2023 12:55:01 +0000IngeniuxAs the founder and CEO of Convey Communications, Kristin Hege has extensive experience in the public relations industry and works with some well-known B2B tech companies. She joined us on the podcast to talk about how the PR industry is changing and...Some of the topics included:
    1. Kristin’s perspective on how the PR industry has changed and what are the most important elements of a PR strategy today.
    2. How she approaches building a PR strategy for clients.
    3. What are some of the biggest mistakes she has seen happen with companies and their PR.
    4. Why she thinks PR should own G2.
    5. How has generative AI impacted her work and industry.



    About Kristin Hege


    Kristin Hege is the CEO & founder of Convey Communications, a strategic communications firm located in Phoenix, Arizona. For over ten years, she’s been working with some of the biggest names in technology companies helping them with PR, media relations, content and communications strategy.

    Prior to founding Convey, Kristin served in key leadership roles at two previous PR agencies. She also spent time as a VP of marketing, and as a contributing columnist for a well-respected business publication. These roles contributed to her keen understanding of public relations, technology,
    marketing and business, and the savvy strategic insight she uses to guide clients today.

    Kristin is an Adjunct Professor at Arizona State University where she is currently teaching a course on PR writing. She is a long standing board member for the Public Relations Society of America’s Phoenix chapter, and has become known as a trusted speaker on topics around PR and technology. She is also Board Chair of Support My Club, a nonprofit that fulfills the needs of local school clubs and teams.

    Where You Can Find Kristin:
    • LinkedIn: https://www.linkedin.com/in/kristinhege/
    • Website: http://www.conveypr.com/


    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    1851communications,content_strategy,generative_ai,pr,public_relationsfalse55full    Chris Carr: Stop Random Acts of Marketing +Marketing in a Time of Generative AIhttps://www.spreaker.com/episode/chris-carr-stop-random-acts-of-marketing-marketing-in-a-time-of-generative-ai--54052691Carr joined us on the podcast to share his insights and advice for marketers, including:
    1. How to get started with a content marketing strategy.

    1. The importance of SEO even in the age of generative AI.

    1. How marketers can take advantage of generative AI.

    1. Bad habits marketers fall into and how to get out of them.

    1. His key piece of advice for marketers today.
    About Chris
    Chris Carr is the founder and CEO of Farotech, an award-winning digital marketing agency located in Philadelphia over 22 years ago. Farotech is a contributor to Forbes and a member of the Forbes Agency Council. Carr is widely considered an expert in Digital Marketing, Web Development, and Video Production.

    He has been a keynote speaker at a variety of events such as SEMrush, ExporTech, and the International Trade Association, and he’s the host of two podcasts: Thought Leader Magazine and Digital Marketing Masterclass

    Where You Can Find Chris:
    • LinkedIn: https://www.linkedin.com/in/chris-carr-84b1a02/



    • Twitter: https://twitter.com/Farotech
    • Website: http://www.farotech.com/

    Additional Resources:
    Digital Marketing Masterclass on Apple Podcasts






    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    https://api.spreaker.com/episode/54052691Wed, 31 May 2023 13:44:55 +0000IngeniuxChris Carr has been in marketing for over 22 years, working with a range of companies through his digital marketing agency, Farotech. He’s learned a lot about how marketing strategies have changed from SEO and programmatic advertising to content...Carr joined us on the podcast to share his insights and advice for marketers, including:
    1. How to get started with a content marketing strategy.

    1. The importance of SEO even in the age of generative AI.

    1. How marketers can take advantage of generative AI.

    1. Bad habits marketers fall into and how to get out of them.

    1. His key piece of advice for marketers today.
    About Chris
    Chris Carr is the founder and CEO of Farotech, an award-winning digital marketing agency located in Philadelphia over 22 years ago. Farotech is a contributor to Forbes and a member of the Forbes Agency Council. Carr is widely considered an expert in Digital Marketing, Web Development, and Video Production.

    He has been a keynote speaker at a variety of events such as SEMrush, ExporTech, and the International Trade Association, and he’s the host of two podcasts: Thought Leader Magazine and Digital Marketing Masterclass

    Where You Can Find Chris:
    • LinkedIn: https://www.linkedin.com/in/chris-carr-84b1a02/



    • Twitter: https://twitter.com/Farotech
    • Website: http://www.farotech.com/

    Additional Resources:
    Digital Marketing Masterclass on Apple Podcasts






    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    2618advertising,contentmarketing,farotech,generativeai,marketing,marketingstrategy,seofalse54full    The People, Process, and Tech of Content Operations with Cathy McKnighthttps://www.spreaker.com/episode/the-people-process-and-tech-of-content-operations-with-cathy-mcknight--53631989
    • The different places content operations can sit in an organization and how to determine which approach is right for your company.
    • How to create a content operations framework (and what it is).
    • The importance of executive buy-in for a content strategy and content operations
    • The role of generative AI in content strategy.
    • The roles and responsibilities and the technology needed for content operations.

    About Cathy McKnight
    Cathy McKnight is the Chief Problem Solver at The Content Advisory, a content consulting firm that balances the art of science of intelligent content strategy and operations. She works with companies to maximize their potential for success and profitability by helping them solve their content and martech challenges by building realistic strategic roadmaps to their definition of success.

    Cathy has years of experience in content strategy, content operations, content governance, technology strategy and implementation, and more.

    Where You Can Find Cathy:

    Additional Resources:
    Uncharted Journeys Podcast: https://www.unchartedjourneys.net/

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    https://api.spreaker.com/episode/53631989Tue, 25 Apr 2023 14:16:43 +0000IngeniuxContent is the lifeblood of a great customer experience, but many organizations continue to struggle to put in place a content strategy and operationalize it to maximize its full potential. Cathy McKnight, Chief Problem Solver at The Content Advisory,...
    • The different places content operations can sit in an organization and how to determine which approach is right for your company.
    • How to create a content operations framework (and what it is).
    • The importance of executive buy-in for a content strategy and content operations
    • The role of generative AI in content strategy.
    • The roles and responsibilities and the technology needed for content operations.

    About Cathy McKnight
    Cathy McKnight is the Chief Problem Solver at The Content Advisory, a content consulting firm that balances the art of science of intelligent content strategy and operations. She works with companies to maximize their potential for success and profitability by helping them solve their content and martech challenges by building realistic strategic roadmaps to their definition of success.

    Cathy has years of experience in content strategy, content operations, content governance, technology strategy and implementation, and more.

    Where You Can Find Cathy:

    Additional Resources:
    Uncharted Journeys Podcast: https://www.unchartedjourneys.net/

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    3195cathymcknight,contentmatter,contentoperations,contentstrategy,generativeaifalse53full    ContentMattersS5Ep2_ScottBrinkerMarketingPlatformsEcosystems_033123https://www.spreaker.com/episode/contentmatterss5ep2-scottbrinkermarketingplatformsecosystems-033123--53430732
    About Scott Brinker
    Scott Brinker has been an entrepreneur at the intersection of marketing and technology for some time, and he shares his knowledge and expertise through his Chief Marketing Technologist blog that has over 40,000 readers, and the annual marketing technology super graphic.

    Brinker is VP of Platform Ecosystem at HubSpot, where he shapes the company's platform strategy and leads business programs for its global technology partner ecosystem. Prior to HubSpot, he was the co-founder and CTO of ion interactive, a software company that provides marketers with a platform for creating and testing interactive content, such as quizzes, assessments, solution finders, calculators, and more.

    Where You Can Find Scott:


    Additional Resources:
    Note: Want to watch the video version of this podcast? You'll find it here: Ingeniux Blog | Ingeniux

    About Our Sponsor: Ingeniux
    Ingeniux delivers headless CX, portals, and content management software. They help customers unify their product documentation and marketing content and deliver it contextually to every channel and platform. Learn more at https://www.ingeniux.com



    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    https://api.spreaker.com/episode/53430732Mon, 03 Apr 2023 17:41:40 +0000IngeniuxThe amount of change happening in marketing today is mind boggling and getting increasingly difficult to keep up with. But we continue to try and in this episode, Scott Brinker, Chief Marketing Technologist and the VP of Platform Ecosystem at HubSpot,...
    About Scott Brinker
    Scott Brinker has been an entrepreneur at the intersection of marketing and technology for some time, and he shares his knowledge and expertise through his Chief Marketing Technologist blog that has over 40,000 readers, and the annual marketing technology super graphic.

    Brinker is VP of Platform Ecosystem at HubSpot, where he shapes the company's platform strategy and leads business programs for its global technology partner ecosystem. Prior to HubSpot, he was the co-founder and CTO of ion interactive, a software company that provides marketers with a platform for creating and testing interactive content, such as quizzes, assessments, solution finders, calculators, and more.

    Where You Can Find Scott:


    Additional Resources:
    Note: Want to watch the video version of this podcast? You'll find it here: Ingeniux Blog | Ingeniux

    About Our Sponsor: Ingeniux
    Ingeniux delivers headless CX, portals, and content management software. They help customers unify their product documentation and marketing content and deliver it contextually to every channel and platform. Learn more at https://www.ingeniux.com



    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    2453ecosystems,generativeai,marketing,martech,platforms,stacksfalse52full    A Conversation on AI with Paul Roetzer - Writing, Marketing, Search, and Morehttps://www.spreaker.com/episode/a-conversation-on-ai-with-paul-roetzer-writing-marketing-search-and-more--52766586
    A few of the topics:
    1. Why has ChatGPT sparked such a huge debate around content development? We’ve had AI writing for a few years now (and it’s getting better all the time) - why did this one capture so much attention?
    2. Looking at ChatGPT and AI-writing tools from a content perspective, there are concerns about copyrights, plagiarism, incorrect information, and privacy – what do marketers need to consider as they make these tools part of their strategy?
    3. What is the impact on writers/copywriters/content marketers?
    4. Microsoft has introduced its chat-based search in Bing/Edge, Google has announced Bard. What are the implications to search and search advertising?
    About Paul Roetzer
    Paul Roetzer is founder and CEO of Marketing AI Institute, and founder of Ready North (formerly PR 20/20), HubSpot’s first partner agency. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing AI Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

    Where you can find Paul:
    Upcoming events from the Marketing AI Institute
    Plus, some great resources:









    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    https://api.spreaker.com/episode/52766586Fri, 17 Feb 2023 18:06:36 +0000IngeniuxChatGPT has brought the conversations around AI to the forefront and there are mixed feelings across the board. Paul Roetzer, CEO and Founder of the Marketing AI Insititute joined us on the podcast to talk about what's happening with generative AI,...
    A few of the topics:
    1. Why has ChatGPT sparked such a huge debate around content development? We’ve had AI writing for a few years now (and it’s getting better all the time) - why did this one capture so much attention?
    2. Looking at ChatGPT and AI-writing tools from a content perspective, there are concerns about copyrights, plagiarism, incorrect information, and privacy – what do marketers need to consider as they make these tools part of their strategy?
    3. What is the impact on writers/copywriters/content marketers?
    4. Microsoft has introduced its chat-based search in Bing/Edge, Google has announced Bard. What are the implications to search and search advertising?
    About Paul Roetzer
    Paul Roetzer is founder and CEO of Marketing AI Institute, and founder of Ready North (formerly PR 20/20), HubSpot’s first partner agency. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing AI Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

    Where you can find Paul:
    Upcoming events from the Marketing AI Institute
    Plus, some great resources:









    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    2493ai,chatgpt,generativeai,marketing,martech,writingfalse51full    ContentMatters_S4Ep9_SangramVajre_GoToMarket_12072022https://www.spreaker.com/episode/contentmatters-s4ep9-sangramvajre-gotomarket-12072022--52113880
    You will hear:

    > How Sangram “fell” into marketing

    > His time at Terminus and the marketing approach that built the ABM category

    > Why he decided to write the MOVE book.

    > Why he started GTM Partners and what the company is trying to help tech vendors and organizations achieve with their go-to-market strategies.

    About Sangram Vajre

    Sangram Vajre is the co-founder and CEO of GTM Partners, a data-driven go-to-market analyst firm. He ran marketing at Pardot and co-founded the first account-based marketing platform – Terminus. Sangram is a prolific speaker and evangelist, speaking at numerous marketing events, and the author of three books, including B2B Marketing, ABM is B2B, and MOVE, the 4-question go-to-market framework. He also founded an exclusive marketers-only group for CMOs, and emerging CMOs called the Peak Community.


    Where You Can Find Sangram:

    > LinkedIn: https://www.linkedin.com/in/sangramvajre/
    > Website: https://gtmpartners.com/
    > Twitter: https://twitter.com/sangramvajre
    > MOVE: The 4-question Go-to-Market Framework: https://www.amazon.com/dp/B09DLBF3S1/ref=tsm_1_fb_lk
    > Becoming Intentional Newsletter: https://becomingintentional.substack.com/
    > Peak Community: https://www.peak.community/

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    https://api.spreaker.com/episode/52113880Tue, 06 Dec 2022 21:43:50 +0000IngeniuxMarketing is continually evolving, and the strategies B2B marketers use are many: demand gen, lead gen, account-based marketing, product-led growth, etc. How do you know what is the right go-to-market approach? Sangram Vajre, co-founder and CEO of GTM...
    You will hear:

    > How Sangram “fell” into marketing

    > His time at Terminus and the marketing approach that built the ABM category

    > Why he decided to write the MOVE book.

    > Why he started GTM Partners and what the company is trying to help tech vendors and organizations achieve with their go-to-market strategies.

    About Sangram Vajre

    Sangram Vajre is the co-founder and CEO of GTM Partners, a data-driven go-to-market analyst firm. He ran marketing at Pardot and co-founded the first account-based marketing platform – Terminus. Sangram is a prolific speaker and evangelist, speaking at numerous marketing events, and the author of three books, including B2B Marketing, ABM is B2B, and MOVE, the 4-question go-to-market framework. He also founded an exclusive marketers-only group for CMOs, and emerging CMOs called the Peak Community.


    Where You Can Find Sangram:

    > LinkedIn: https://www.linkedin.com/in/sangramvajre/
    > Website: https://gtmpartners.com/
    > Twitter: https://twitter.com/sangramvajre
    > MOVE: The 4-question Go-to-Market Framework: https://www.amazon.com/dp/B09DLBF3S1/ref=tsm_1_fb_lk
    > Becoming Intentional Newsletter: https://becomingintentional.substack.com/
    > Peak Community: https://www.peak.community/

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    2096account-based,go-to-market,gtm,gtm_partners,marketing,martech,sangramfalse4full    All Things Marketing with Brian Piper: Content, SEO, Analytics, Web3, Oh My!https://www.spreaker.com/episode/all-things-marketing-with-brian-piper-content-seo-analytics-web3-oh-my--51943809A few highlights:
    How Brian got started in content marketing thanks to a book called EPIC Content Marketing.
    How to prepare yourself for GA4
    Why brands are getting involved in the creator economy.
    Why brands should be thinking about Web3
    Content marketing in higher education.


    Where You Can Find Brian:
    LinkedIn: https://www.linkedin.com/in/brianwpiper/
    Website: https://www.brianwpiper.com/
    Twitter: https://twitter.com/brianwpiper
    The book: Pre-Order Epic Content Marketing, 2nd Edition
    Purchase $PIPER coin

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    b3e516e0-7f52-4ede-9013-c16d332ce1a9Wed, 05 Oct 2022 14:31:39 +0000IngeniuxMarketing is a continually evolving practice, and content marketing is a major element of that practice. Brian Piper, a marketing consultant and the co-author of the upcoming second edition of EPIC Content Marketing, joins us on the Content Matters...A few highlights:
    How Brian got started in content marketing thanks to a book called EPIC Content Marketing.
    How to prepare yourself for GA4
    Why brands are getting involved in the creator economy.
    Why brands should be thinking about Web3
    Content marketing in higher education.


    Where You Can Find Brian:
    LinkedIn: https://www.linkedin.com/in/brianwpiper/
    Website: https://www.brianwpiper.com/
    Twitter: https://twitter.com/brianwpiper
    The book: Pre-Order Epic Content Marketing, 2nd Edition
    Purchase $PIPER coin

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    2561content marketing seo google afalse48full    Building a Social Media Marketing Strategy with Alex Leehttps://www.spreaker.com/episode/building-a-social-media-marketing-strategy-with-alex-lee--51943810What brands should and should not be doing on social networks today.
    The role employees play in building the brand voice on social media
    The newest social media tactics, including Twitter threads, LinkedIn Posts, the 3-2-1 method of engagement.
    How brands should deal with negative feedback on their posts.
    The difference between social media marketing for a media brand vs a product/services brand.
    Analytics and the importance of measuring performance.
    Her take on social media advertising and how to make it work. 


    About Alex
    Alex started her comms career managing communications and leading strategic planning and policy development, using data and analytics for c-suite dashboards and change programs after a project with JISC Data Labs. As diginomica’s Partner Success Manager, Alex works closely with diginomica's industry content and thought-leadership partners planning and creating targeted and thoughtful social media campaigns in line with diginomica's partner and community goals as well as reporting on partner content performance using analytics tools including Google Analytics, Parse.ly, and social media management platforms.
    Meet Alex:
    LinkedIn: https://www.linkedin.com/in/alex-elisabeth-lee/
    Twitter: https://twitter.com/AlexLeeComms
    Diginomica: https://www.diginomica.com

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    6d16213c-19e9-4a0d-ad53-39b9b46c25f3Tue, 13 Sep 2022 14:25:45 +0000IngeniuxAlex Lee is the Partner Success Manager at Diginomica and an experienced communications consultant. They refer to themself as a “Comms consultant who loves data analysis.” Alex joined us on the Content Matters Podcast to share their insights and...What brands should and should not be doing on social networks today.
    The role employees play in building the brand voice on social media
    The newest social media tactics, including Twitter threads, LinkedIn Posts, the 3-2-1 method of engagement.
    How brands should deal with negative feedback on their posts.
    The difference between social media marketing for a media brand vs a product/services brand.
    Analytics and the importance of measuring performance.
    Her take on social media advertising and how to make it work. 


    About Alex
    Alex started her comms career managing communications and leading strategic planning and policy development, using data and analytics for c-suite dashboards and change programs after a project with JISC Data Labs. As diginomica’s Partner Success Manager, Alex works closely with diginomica's industry content and thought-leadership partners planning and creating targeted and thoughtful social media campaigns in line with diginomica's partner and community goals as well as reporting on partner content performance using analytics tools including Google Analytics, Parse.ly, and social media management platforms.
    Meet Alex:
    LinkedIn: https://www.linkedin.com/in/alex-elisabeth-lee/
    Twitter: https://twitter.com/AlexLeeComms
    Diginomica: https://www.diginomica.com

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    2226false47full    The Importance of Customer Advocacy with Andrew Sevilliahttps://www.spreaker.com/episode/the-importance-of-customer-advocacy-with-andrew-sevillia--51943827Some of the topics included:
    Understanding customer advocacy and customer marketing.
    What a customer advocacy program looks like and some of the key elements of a program.
    Who needs to be involved in the program and some of the challenges of running a program.
    How a customer advocacy program collaborates with and helps other departments in the company.


    If you want to build a truly customer-centric company, this is a great way to get started.
    About Andrew Sevillia:
    Andrew Sevillia is extremely passionate about nurturing customers into advocates! Over the course of his 15 years in Customer Advocacy, Andrew has interviewed thousands of customers resulting in over 700 customer stories, 300 customer video testimonials, countless blog posts, and press releases. At NetSuite, Andrew supported annual revenue growth and delivered marketing leads. In partnership with his marketing colleagues, Andrew grew top-of-funnel lead generation through the creation and execution of demand generation marketing from inception to completion. Most recently, Andrew spent four years at Sage Intacct where he led the Customer Marketing and Advocacy programs. Not only did Andrew increase Sage Intacct’s reference-able customer pool from 200 to 2,000, but he also created a library of customer testimonials across all verticals.
    Where You Can Find Andrew:
    LinkedIn: https://www.linkedin.com/in/asevillia/ 
    Additional Resources:
    Customer Advocacy groups:
    Base (formerly Crowdvocate)
    SlapFive: Customer Marketing
    Influitive
    Customer Marketing Alliance
    https://www.linkedin.com/in/asevillia/

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    a4dfc827-d29d-4202-9336-2e5de6a40525Mon, 25 Jul 2022 14:35:39 +0000IngeniuxAndrew Sevillia is a customer advocacy and marketing professional with over 15 years of experience working for companies like Sage Intact, NetSuite, and Juniper Networks. Andrew joined us on the podcast to help us better understand what customer...Some of the topics included:
    Understanding customer advocacy and customer marketing.
    What a customer advocacy program looks like and some of the key elements of a program.
    Who needs to be involved in the program and some of the challenges of running a program.
    How a customer advocacy program collaborates with and helps other departments in the company.


    If you want to build a truly customer-centric company, this is a great way to get started.
    About Andrew Sevillia:
    Andrew Sevillia is extremely passionate about nurturing customers into advocates! Over the course of his 15 years in Customer Advocacy, Andrew has interviewed thousands of customers resulting in over 700 customer stories, 300 customer video testimonials, countless blog posts, and press releases. At NetSuite, Andrew supported annual revenue growth and delivered marketing leads. In partnership with his marketing colleagues, Andrew grew top-of-funnel lead generation through the creation and execution of demand generation marketing from inception to completion. Most recently, Andrew spent four years at Sage Intacct where he led the Customer Marketing and Advocacy programs. Not only did Andrew increase Sage Intacct’s reference-able customer pool from 200 to 2,000, but he also created a library of customer testimonials across all verticals.
    Where You Can Find Andrew:
    LinkedIn: https://www.linkedin.com/in/asevillia/ 
    Additional Resources:
    Customer Advocacy groups:
    Base (formerly Crowdvocate)
    SlapFive: Customer Marketing
    Influitive
    Customer Marketing Alliance
    https://www.linkedin.com/in/asevillia/

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    1856false46full    Moni Oloyede On The Intersection of Marketing Operations and Content Strategyhttps://www.spreaker.com/episode/moni-oloyede-on-the-intersection-of-marketing-operations-and-content-strategy--51943819Moni Oloyede, Director of Marketing Infrastructure at Fidelis Cybersecurity and a digital marketing expert and speaker, joined us on the Content Matters podcast to talk about the interrelationship between these two areas of marketing and shared some guidance on how you can bring them together to create successful customer experiences.
    Here’s what you’ll learn:
    With all the tools and technology available to marketing today, how do move past the complexity to create a martech stack that works?
    Why marketing operations and content strategists need to work together and how.
    How she got into marketing operations and where she sees its future.
    The problem with marketing attribution today.
    The role of women in marketing operations today.


    About Moni Oloyede:
    Moni Oloyede is the Director, Marketing Infrastructure at Fidelis Cybersecurity, and an expert in Digital Marketing Strategies, Marketing Automation, and Inbound Marketing. Oloyede specialized in inbound marketing strategies and has an extensive background in content marketing and content development for B2B companies.
    Oloyede is certified in Marketo, Eloqua, and ExactTarget, and deployed several multichannel integrated digital programs for lead generation, product launch, lead nurturing and up-sell/cross-sell.
    A frequent speaker at conferences and events, Oloyede recently shared her insights on marketing attribution at the MarketingProfs B2B Spring Forum.
    Where You Can Find Moni:
    LinkedIn: https://www.linkedin.com/in/moni-oloyede/
    Twitter: https://twitter.com/MoniOloyede
    Personal Website: https://momartech.com/
    Additional Resources:
    Finite Fest: https://hopin.com/events/finitefest2022
    Mind the Gap: Bridging the Gap Between Sales and Marketing Through Empathy: https://player.captivate.fm/episode/354a0a71-e5e8-4a0f-92ec-3b92f655e5db
    ROI Tracking: How to Properly Measure Marketing Success: https://www.youtube.com/watch?v=NV4U5YNCg5M
    (See lots more on Moni’s LinkedIn Profile)

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    42c99afa-373a-4c4d-b87e-a304b214cfa7Fri, 20 May 2022 16:52:05 +0000IngeniuxWe often think of marketing operations and content strategy are distinct elements of a marketing strategy performed by different teams. But there is a relationship between the two and you can’t be good in one without a solid understanding of the...Moni Oloyede, Director of Marketing Infrastructure at Fidelis Cybersecurity and a digital marketing expert and speaker, joined us on the Content Matters podcast to talk about the interrelationship between these two areas of marketing and shared some guidance on how you can bring them together to create successful customer experiences.
    Here’s what you’ll learn:
    With all the tools and technology available to marketing today, how do move past the complexity to create a martech stack that works?
    Why marketing operations and content strategists need to work together and how.
    How she got into marketing operations and where she sees its future.
    The problem with marketing attribution today.
    The role of women in marketing operations today.


    About Moni Oloyede:
    Moni Oloyede is the Director, Marketing Infrastructure at Fidelis Cybersecurity, and an expert in Digital Marketing Strategies, Marketing Automation, and Inbound Marketing. Oloyede specialized in inbound marketing strategies and has an extensive background in content marketing and content development for B2B companies.
    Oloyede is certified in Marketo, Eloqua, and ExactTarget, and deployed several multichannel integrated digital programs for lead generation, product launch, lead nurturing and up-sell/cross-sell.
    A frequent speaker at conferences and events, Oloyede recently shared her insights on marketing attribution at the MarketingProfs B2B Spring Forum.
    Where You Can Find Moni:
    LinkedIn: https://www.linkedin.com/in/moni-oloyede/
    Twitter: https://twitter.com/MoniOloyede
    Personal Website: https://momartech.com/
    Additional Resources:
    Finite Fest: https://hopin.com/events/finitefest2022
    Mind the Gap: Bridging the Gap Between Sales and Marketing Through Empathy: https://player.captivate.fm/episode/354a0a71-e5e8-4a0f-92ec-3b92f655e5db
    ROI Tracking: How to Properly Measure Marketing Success: https://www.youtube.com/watch?v=NV4U5YNCg5M
    (See lots more on Moni’s LinkedIn Profile)

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    1976false45full    Jen Allen On Being a Chief Evangelisthttps://www.spreaker.com/episode/jen-allen-on-being-a-chief-evangelist--51943813Here’s what you’ll learn:
    What the role of the Chief Evangelist is and how she came to take it on.
    Why salespeople need to think and act like marketers and how to change the traditional mindset to selling.
    The best way for salespeople to approach social selling.
    How a podcast and webinar have helped Challenger create awareness of their approach and how it has helped Jen personally.
    How she has adapted to her new role and her vision for how it will evolve.
    Her advice for others, especially women, who want to become a Chief Evangelist in their company.


    About Jen:
    Jen Allen is the Chief Evangelist for Challenger, a global leader in training, technology, and consulting to win today’s complex sale. She has over 15 years of experience working in Sales in roles such as Account Executive, Director of Business Development, and Senior Director. Allen understands how the sales role is evolving and spends much of her time helping sales leaders assess gaps in their go-to-market approach through her role as Chief Evangelist at Challenger. She is the co-host of the Winning the Challenger Sales podcast and co-host of the Winning the Challenger Sales webinar series.

    Where You Can Find Jen:
    LinkedIn: https://www.linkedin.com/in/jenniferallen1121/
    Additional Resources:
    Winning the Challenger Sale – Webinar Series https://www.challengerinc.com/resource/wtcs-season-3-replays/
    Winning the Challenge Sale – Podcast: https://www.challengerinc.com/podcast/

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    3a6b52c2-bbd8-4271-a65b-ae84bb4fdd23Wed, 20 Apr 2022 12:00:00 +0000IngeniuxJennifer Allen has taken on the role of Chief Evangelist in her company, Challenger. It’s new role, one that she worked hard to achieve. She joined us on the podcast to talk about the role, what it involves and how it helps a company build a strong...Here’s what you’ll learn:
    What the role of the Chief Evangelist is and how she came to take it on.
    Why salespeople need to think and act like marketers and how to change the traditional mindset to selling.
    The best way for salespeople to approach social selling.
    How a podcast and webinar have helped Challenger create awareness of their approach and how it has helped Jen personally.
    How she has adapted to her new role and her vision for how it will evolve.
    Her advice for others, especially women, who want to become a Chief Evangelist in their company.


    About Jen:
    Jen Allen is the Chief Evangelist for Challenger, a global leader in training, technology, and consulting to win today’s complex sale. She has over 15 years of experience working in Sales in roles such as Account Executive, Director of Business Development, and Senior Director. Allen understands how the sales role is evolving and spends much of her time helping sales leaders assess gaps in their go-to-market approach through her role as Chief Evangelist at Challenger. She is the co-host of the Winning the Challenger Sales podcast and co-host of the Winning the Challenger Sales webinar series.

    Where You Can Find Jen:
    LinkedIn: https://www.linkedin.com/in/jenniferallen1121/
    Additional Resources:
    Winning the Challenger Sale – Webinar Series https://www.challengerinc.com/resource/wtcs-season-3-replays/
    Winning the Challenge Sale – Podcast: https://www.challengerinc.com/podcast/

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    1927false44full    Hilary Marsh: Defining & Operationalizing Content Strategyhttps://www.spreaker.com/episode/hilary-marsh-defining-operationalizing-content-strategy--51943825The focus for our talk was more on content strategy for intranets and for companies where content is their primary offering (like associations and non-profits) but you could apply much of what Hilary shared to all content strategy work. 
    Key topics included how content strategy has evolved, what organizations are doing well and not so well and much more, including:
    How to think about content as an investment.
    How content strategy for an intranet is different from content strategy for a website (or isn’t).
    Why content strategy is an HR issue and needs to be a part of everyone’s work.
    How to operationalize content strategy.
    How content management technology supports content strategy.
    The audience engagement journey (you have to listen to learn what this is). 


    About Hilary
    Hilary Marsh is president and chief strategist of Content Company, a content and digital strategy consultancy. She helps content-rich nonprofit organizations and associations get better results from their content by improving their practices.  Hilary has over 20 years experience in content strategy, community management, digital transformation, digital governance, and more.
    She is a regular speaker at conferences like Confab and the Content Strategy Forum. She is also a guest professor at FH Joanneum University of Applied Science in Austria and the Content Strategy Professor at the University of Strasbourg in France (the only university-level course in content strategy).
    Hilary works primarily with non-profits, associations, and companies who want to improve their intranets.
    Where You Can Find Hilary:
    LinkedIn: https://www.linkedin.com/in/hilarymarsh/
    Twitter: https://twitter.com/hilarymarsh
    The Content Company: https://contentcompany.biz/
    The Content Strategy Community: https://content-strategy.com/
    Join Hilary at:
    Confab in May: Content measurement that matters: Not everything that can be counted counts
    STC Summit in May: https://summit.stc.org/
    Hilary’s newsletter: https://www.contentcompany.biz/newsletter
    The course Hilary mentioned that she will be teaching (isn’t live yet, but keep an eye out for it here): https://firehead.net/training/
    Lots of content strategy tools: https://contentcompany.biz/tools, including:
    The Content Strategy Roadmap:
    Content Assessment Scorecard

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    3990682d-8deb-47b6-81fc-a2298aeca8b1Wed, 23 Mar 2022 18:00:00 +0000IngeniuxThere is so much to understand about content strategy, and Hilary Marsh, Chief Strategist of The Content Company joined us on the Content Matters podcast to talk about some areas that are not as widely discussed.  The focus for our talk was more on...The focus for our talk was more on content strategy for intranets and for companies where content is their primary offering (like associations and non-profits) but you could apply much of what Hilary shared to all content strategy work. 
    Key topics included how content strategy has evolved, what organizations are doing well and not so well and much more, including:
    How to think about content as an investment.
    How content strategy for an intranet is different from content strategy for a website (or isn’t).
    Why content strategy is an HR issue and needs to be a part of everyone’s work.
    How to operationalize content strategy.
    How content management technology supports content strategy.
    The audience engagement journey (you have to listen to learn what this is). 


    About Hilary
    Hilary Marsh is president and chief strategist of Content Company, a content and digital strategy consultancy. She helps content-rich nonprofit organizations and associations get better results from their content by improving their practices.  Hilary has over 20 years experience in content strategy, community management, digital transformation, digital governance, and more.
    She is a regular speaker at conferences like Confab and the Content Strategy Forum. She is also a guest professor at FH Joanneum University of Applied Science in Austria and the Content Strategy Professor at the University of Strasbourg in France (the only university-level course in content strategy).
    Hilary works primarily with non-profits, associations, and companies who want to improve their intranets.
    Where You Can Find Hilary:
    LinkedIn: https://www.linkedin.com/in/hilarymarsh/
    Twitter: https://twitter.com/hilarymarsh
    The Content Company: https://contentcompany.biz/
    The Content Strategy Community: https://content-strategy.com/
    Join Hilary at:
    Confab in May: Content measurement that matters: Not everything that can be counted counts
    STC Summit in May: https://summit.stc.org/
    Hilary’s newsletter: https://www.contentcompany.biz/newsletter
    The course Hilary mentioned that she will be teaching (isn’t live yet, but keep an eye out for it here): https://firehead.net/training/
    Lots of content strategy tools: https://contentcompany.biz/tools, including:
    The Content Strategy Roadmap:
    Content Assessment Scorecard

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    2652content management content strfalse43full    Chantelle Nash: Evolving the Employee Digital Experiencehttps://www.spreaker.com/episode/chantelle-nash-evolving-the-employee-digital-experience--51943811Chantelle is the Learning Systems and Innovation Leader at Baker Hughes, but she’s also done some fascinating work for GE that we’re going to talk a little about today. Chantelle has over 10 years of experience in global learning and development and HR Technology. She’s working in everything from design and development of programs, communications, digital marketing, data and analytics, social learning, and community management.
    Here are some of the things we talked about:
    How do companies address the learning and development of their employees today and why does it need to evolve?
    Explain what a consumer-type approach to L&D means with examples.
    Why organizations need to align all aspects of the business, including marketing, sales, support, and L&D, and how they can do it.
    How to attribute the performance of learning and development programs back to the overall revenue and business goals of the company?
    The podcast she created, hosted, and produced for GE Crotonville - Brilliance: Leadership Learning.
    Her advice for others who would like to grow their experiences and skills in this area.


    About Chantelle
    Chantelle Nash is a Learning Systems & Innovation Leader at Baker Hughes. She has over 10 years of experience in global L&D and HR Technology, including design and development, communications, digital marketing, data & analytics, social learning, and community management.
    Her passion is helping connect people and ideas to ignite action, and helping organizations tap into the value of employee experience through modern, multidisciplinary approaches to product design, management, and culture and engagement across the digital ecosystem. Chantelle is currently responsible for optimizing digital learning solutions, driving engagement, and creating a roadmap and strategies to develop the overall employee experience ecosystem.
    After starting her career in HR, Chantelle joined a global corporate university where she established key development processes and standards for online learning. She subsequently held various online technical training roles, joining GE’s Oil & Gas business in 2012. In 2014, she joined the Digital Learning & Technology team at GE Crotonville as product manager of the company’s in-house digital leadership learning experience platform, where she led several digital engagement initiatives to promote a culture of continual learning and informal knowledge-sharing across a target group of approximately 160,000 employees.
    Her work on the internal social learning blog, “Smartbits”, earned the 2017 Brandon Hall Gold Excellence Award for “Best Use of Social Collaborative Learning”, and she pioneered creation of the Brilliance: Leadership Learningpodcast, one of the first on-demand leadership resources from GE Crotonville available externally, which she also hosted and produced.
    Chantelle holds an M.S. in Human Resource Development (HRD) and a B.A. in Corporate
    Communication from the University of Houston. Her hobbies include spending time with her Family and pets, creating, traveling, eating, sometimes cooking, sometimes working out, writing, learning (really!), and an occasional videogame.
    Where You Can Find Chantelle:
    LinkedIn: https://www.linkedin.com/in/chantellenash/
    Twitter: https://twitter.com/CtelleNash
    Additional Resources:
    Podcast: Brilliance: Leadership Learning
    TedTalk: https://www.ted.com/talks/emilie_wapnick_why_some_of_us_don_t_have_one_true_calling

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    49e6eee9-d570-4413-9f8a-01bfe2c532f8Sun, 20 Feb 2022 18:33:17 +0000IngeniuxWe talk a lot about customer experience, but the employee experience is equally important to get right. When employees don’t feel valued and aren’t engaged in a way that makes them happy and content in their work, the customer experience suffers. But...Chantelle is the Learning Systems and Innovation Leader at Baker Hughes, but she’s also done some fascinating work for GE that we’re going to talk a little about today. Chantelle has over 10 years of experience in global learning and development and HR Technology. She’s working in everything from design and development of programs, communications, digital marketing, data and analytics, social learning, and community management.
    Here are some of the things we talked about:
    How do companies address the learning and development of their employees today and why does it need to evolve?
    Explain what a consumer-type approach to L&D means with examples.
    Why organizations need to align all aspects of the business, including marketing, sales, support, and L&D, and how they can do it.
    How to attribute the performance of learning and development programs back to the overall revenue and business goals of the company?
    The podcast she created, hosted, and produced for GE Crotonville - Brilliance: Leadership Learning.
    Her advice for others who would like to grow their experiences and skills in this area.


    About Chantelle
    Chantelle Nash is a Learning Systems & Innovation Leader at Baker Hughes. She has over 10 years of experience in global L&D and HR Technology, including design and development, communications, digital marketing, data & analytics, social learning, and community management.
    Her passion is helping connect people and ideas to ignite action, and helping organizations tap into the value of employee experience through modern, multidisciplinary approaches to product design, management, and culture and engagement across the digital ecosystem. Chantelle is currently responsible for optimizing digital learning solutions, driving engagement, and creating a roadmap and strategies to develop the overall employee experience ecosystem.
    After starting her career in HR, Chantelle joined a global corporate university where she established key development processes and standards for online learning. She subsequently held various online technical training roles, joining GE’s Oil & Gas business in 2012. In 2014, she joined the Digital Learning & Technology team at GE Crotonville as product manager of the company’s in-house digital leadership learning experience platform, where she led several digital engagement initiatives to promote a culture of continual learning and informal knowledge-sharing across a target group of approximately 160,000 employees.
    Her work on the internal social learning blog, “Smartbits”, earned the 2017 Brandon Hall Gold Excellence Award for “Best Use of Social Collaborative Learning”, and she pioneered creation of the Brilliance: Leadership Learningpodcast, one of the first on-demand leadership resources from GE Crotonville available externally, which she also hosted and produced.
    Chantelle holds an M.S. in Human Resource Development (HRD) and a B.A. in Corporate
    Communication from the University of Houston. Her hobbies include spending time with her Family and pets, creating, traveling, eating, sometimes cooking, sometimes working out, writing, learning (really!), and an occasional videogame.
    Where You Can Find Chantelle:
    LinkedIn: https://www.linkedin.com/in/chantellenash/
    Twitter:     1901employee experience digital exfalse42full    Val Swisher – The Personalization Paradoxhttps://www.spreaker.com/episode/val-swisher-the-personalization-paradox--51943816She’s authored a book on the topic - The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale with Regina Lynn Preciado, a senior content strategist with Content Rules.
    We talked about the need for content standardization to enable personalization at scale and what organizations need to do from a content strategy and technology perspective.
    Here’s what you’ll learn:
    How Val defines personalization
    What is the Personalization Paradox?
    What is content standardization and how you achieve it? What needs to be standardized?
    What are the biggest challenges to providing personalized content (at scale)?
    How should a company think about personalizing content in a global context?


    About Val Swisher:
    Val is the founder and CEO of Content Rules, a global content strategy, Optimization, and Transformation consultancy. She runs the content strategy, global content strategy, and content optimization service lines for the company.
    Val has more than two decades of experience and is a well-known expert on global readiness, intelligent content, and technology solutions. She speaks frequently at industry conferences and is a sought-after guest on webinars and podcasts. In her view, content should be easy to read, cost-effective to translate, and efficient to manage.
    Where You Can Find Val:
    LinkedIn:     https://www.linkedin.com/in/valswisher/https://www.linkedin.com/in/valswisher/ 
    Twitter: https://twitter.com/valswisher and https://twitter.com/contentrulesinc
    Content Rules: https://contentrules.com/
    Additional Resources:
    Book: The Personalization Paradox: https://contentrules.com/tpp/
    The Personalization Paradox Webinar Series: https://contentrules.com/watch-your-words-the-personalization-paradox-1/ (Part 1)

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>e27122da-a9bc-4534-8d2c-2d1ac6568dbfThu, 27 Jan 2022 17:03:58 +0000IngeniuxWe are fortunate to kick off our fourth season with Val Swisher, Founder and CEO of Content Rules, a consulting firm that delivers content strategy, development, transformation, and optimization services. Val joined us to talk about something every...She’s authored a book on the topic - The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale with Regina Lynn Preciado, a senior content strategist with Content Rules.
    We talked about the need for content standardization to enable personalization at scale and what organizations need to do from a content strategy and technology perspective.
    Here’s what you’ll learn:
    How Val defines personalization
    What is the Personalization Paradox?
    What is content standardization and how you achieve it? What needs to be standardized?
    What are the biggest challenges to providing personalized content (at scale)?
    How should a company think about personalizing content in a global context?


    About Val Swisher:
    Val is the founder and CEO of Content Rules, a global content strategy, Optimization, and Transformation consultancy. She runs the content strategy, global content strategy, and content optimization service lines for the company.
    Val has more than two decades of experience and is a well-known expert on global readiness, intelligent content, and technology solutions. She speaks frequently at industry conferences and is a sought-after guest on webinars and podcasts. In her view, content should be easy to read, cost-effective to translate, and efficient to manage.
    Where You Can Find Val:
    LinkedIn: https://www.linkedin.com/in/valswisher/https://www.linkedin.com/in/valswisher/ 
    Twitter: https://twitter.com/valswisher and https://twitter.com/contentrulesinc
    Content Rules: https://contentrules.com/
    Additional Resources:
    Book: The Personalization Paradox: https://contentrules.com/tpp/
    The Personalization Paradox Webinar Series: https://contentrules.com/watch-your-words-the-personalization-paradox-1/ (Part 1)

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    1971content strategy personalizatifalse41fullSara Feldman: Improving CX through Customer Successhttps://www.spreaker.com/episode/sara-feldman-improving-cx-through-customer-success--51943834Key topics included:
    What is the Consortium for Service Innovation and how does it companies?
    Sara’s role as Director of Member Engagement
    Understanding Intelligence swarming and Predictive Customer Engagement
    The best support success is the one that never happened
    Success content is for more than your customers.
    Rethinking how we generate content in the organization.



    Where You Can Find Sara:
    LinkedIn: https://www.linkedin.com/in/sarafeldman/
    Twitter: https://twitter.com/SaraContentWise


    Additional Resources:
    Service Innovation Org: https://www.serviceinnovation.org/
    Intelligent Swarming Defined: https://library.serviceinnovation.org/Intelligent_Swarming

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    c68dc2fb-005c-472c-8f8a-78378e92041aThu, 02 Dec 2021 16:46:43 +0000IngeniuxSara Feldman is the Director of Member Engagement at the Consortium for Service Innovation, a non-profit alliance of service and support organizations that focus on innovation around customer engagement, productivity, and success. Through her work as...Key topics included:
    What is the Consortium for Service Innovation and how does it companies?
    Sara’s role as Director of Member Engagement
    Understanding Intelligence swarming and Predictive Customer Engagement
    The best support success is the one that never happened
    Success content is for more than your customers.
    Rethinking how we generate content in the organization.



    Where You Can Find Sara:
    LinkedIn: https://www.linkedin.com/in/sarafeldman/
    Twitter: https://twitter.com/SaraContentWise


    Additional Resources:
    Service Innovation Org: https://www.serviceinnovation.org/
    Intelligent Swarming Defined: https://library.serviceinnovation.org/Intelligent_Swarming

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    1969customer success customer expefalse49full    Andy Crestodina on Marketing Strategy: SEO, Content, ABM, and Morehttps://www.spreaker.com/episode/andy-crestodina-on-marketing-strategy-seo-content-abm-and-more--51943842Key topics included:
    What is Orbit Media’s content strategy and why do they share so much great information.
    Working on SEO today – what's working.
    Balancing storytelling, creativity, and tactical structured content strategy.
    Why lead generation isn’t dead.
    How to do ABM on a budget successfully.



    Where You Can Find Andy:
    LinkedIn: https://www.linkedin.com/in/andycrestodina/
    Twitter: https://twitter.com/crestodina
    Orbit Media: https://www.orbitmedia.com/
    Additional Resources:
    ABM: https://www.orbitmedia.com/blog/account-based-content-marketing/
    Book Content Chemistry: https://www.orbitmedia.com/about/content-chemistry/
    Blog: Results Driven Blog - Website Blog Advice | Orbit Media

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    8922e28e-b3a5-4fc0-92d4-d83fccf48695Fri, 15 Oct 2021 15:59:45 +0000IngeniuxAndy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, a web design and development agency located in Chicago. Andy is a wealth of marketing knowledge and is one of the experts to talk to about SEO and content strategy. He...Key topics included:
    What is Orbit Media’s content strategy and why do they share so much great information.
    Working on SEO today – what's working.
    Balancing storytelling, creativity, and tactical structured content strategy.
    Why lead generation isn’t dead.
    How to do ABM on a budget successfully.



    Where You Can Find Andy:
    LinkedIn: https://www.linkedin.com/in/andycrestodina/
    Twitter: https://twitter.com/crestodina
    Orbit Media: https://www.orbitmedia.com/
    Additional Resources:
    ABM: https://www.orbitmedia.com/blog/account-based-content-marketing/
    Book Content Chemistry: https://www.orbitmedia.com/about/content-chemistry/
    Blog: Results Driven Blog - Website Blog Advice | Orbit Media

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    1970content strategy digital markefalse48full    Mark Lewis on Intelligent Content Design and Metadatahttps://www.spreaker.com/episode/mark-lewis-on-intelligent-content-design-and-metadata--51943846Mark Lewis is a content engineer and the co-founder of the intelligent content consultancy, Caliper Content Services. Mark joined us on the Content Matters Podcast to talk about a topic near to his heart, and a source of frequent frustration – metadata. 
    You think it’s simple to create metadata on your content, but there’s a lot to think about to build your metadata model and we cover it all in this episode. 
    Key topics included: 

    What is content engineering 
    What is metadata and why it’s so important 
    Why you can’t design metadata as an afterthought 
    His advice for content strategists 

    This is the first time we’ve gone deep into a discussion on intelligent content and Mark takes what could be a complex topic and explains it in easy-to-understand terms.  
    Additional Resources:
    Presentation: https://www.linkedin.com/pulse/alignment-understanding-objects-mark-lewis/ 
    Book: Object Technology: A Manager’s Guide 
    About Mark Lewis:
    Mark is a content strategist, content engineer, speaker, author and STC Fellow. He is recognized throughout the industry for his ability to prove the business case for moving static content to XML and intelligent content. Through design metrics, his approach can prove alignment across content strategy and corporate strategy. 
    His experience spans a variety of industries including life sciences, finance, aviation, education, and oil & gas. Mark started the DITA Metrics community to promote the sharing of metrics, ROI and case studies. In his book DITA Metrics 101, Mark’s cost models offer a framework to determine the savings possible with enterprise-wide intelligent content implementation. 
    He is a contributing author of DITA 101 and a technical reviewer of Managing Enterprise Content: A Unified Content Strategy, both by the Rockley Group. Mark is also a contributing author of The Language of Technical Communication and The Language of Content Strategy. 
    Where You Can Find Mark:

    LinkedIn: Mark Lewis | LinkedIn 
    Twitter: https://twitter.com/LewisDITAMetricMark Lewis (@LewisDITAMetric) / Twitter 
    Caliper Content Services: https://calipercontentservices.com/ 

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    dd4d04e1-b2b6-4ad5-99a1-801cdcf1551cTue, 14 Sep 2021 12:22:32 +0000IngeniuxEpisode Summary: Mark Lewis is a content engineer and the co-founder of the intelligent content consultancy, Caliper Content Services. Mark joined us on the Content Matters Podcast to talk about a topic near to his heart, and a source of frequent...Mark Lewis is a content engineer and the co-founder of the intelligent content consultancy, Caliper Content Services. Mark joined us on the Content Matters Podcast to talk about a topic near to his heart, and a source of frequent frustration – metadata. 
    You think it’s simple to create metadata on your content, but there’s a lot to think about to build your metadata model and we cover it all in this episode. 
    Key topics included: 

    What is content engineering 
    What is metadata and why it’s so important 
    Why you can’t design metadata as an afterthought 
    His advice for content strategists 

    This is the first time we’ve gone deep into a discussion on intelligent content and Mark takes what could be a complex topic and explains it in easy-to-understand terms.  
    Additional Resources:
    Presentation: https://www.linkedin.com/pulse/alignment-understanding-objects-mark-lewis/ 
    Book: Object Technology: A Manager’s Guide 
    About Mark Lewis:
    Mark is a content strategist, content engineer, speaker, author and STC Fellow. He is recognized throughout the industry for his ability to prove the business case for moving static content to XML and intelligent content. Through design metrics, his approach can prove alignment across content strategy and corporate strategy. 
    His experience spans a variety of industries including life sciences, finance, aviation, education, and oil & gas. Mark started the DITA Metrics community to promote the sharing of metrics, ROI and case studies. In his book DITA Metrics 101, Mark’s cost models offer a framework to determine the savings possible with enterprise-wide intelligent content implementation. 
    He is a contributing author of DITA 101 and a technical reviewer of Managing Enterprise Content: A Unified Content Strategy, both by the Rockley Group. Mark is also a contributing author of The Language of Technical Communication and The Language of Content Strategy. 
    Where You Can Find Mark:

    LinkedIn: Mark Lewis | LinkedIn 
    Twitter: https://twitter.com/LewisDITAMetricMark Lewis (@LewisDITAMetric) / Twitter 
    Caliper Content Services: https://calipercontentservices.com/ 

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    2575intelligent content metadata cfalse47full    Katrina Wong on Leveraging Customer Data for Great Customer Experiencehttps://www.spreaker.com/episode/katrina-wong-on-leveraging-customer-data-for-great-customer-experience--51943818We also talked about customer data platforms (CDPs) - of course, and how they help bring together all a company’s first-party data to enable truly personalized – and hyper-personalized customer experiences. And we talked about what the API economy and the idea of building blocks has meant for creating custom solutions that differentiate brands. And those are just the highlights.
    Inside this Episode:

    The difference between first, second, third-, and zero-party data
    What the end of third-party cookies means for marketers
    The benefits of a customer data platform (CDP) and how it brings together first-party data
    The API economy and building blocks for custom solution development
    Marketing at Segment
    The evolution of the CDP

    About Katrina Wong:
    Katrina Wong is the VP Segment Marketing, a business unit of Twilio. She’s been with the company for about a year and a half. Wong has spent the last fifteen years working with a range of startups, enterprises, and high-growth companies working in marketing, go-to-market, and revenue growth roles.  You will recognize many of these companies – like Hired, SAP, Salesforce.
    Where You Can Find Katrina:
    LinkedIn: https://www.linkedin.com/in/katrinawong11/
    Twitter: https://twitter.com/KatchMeSocial
    Segment: https://www.segment.com
    Panel: Building Your Ideal Customer Profile: How to Target your Product, Sales and Marketing More Effective Building Your Ideal Customer Profile: How to Target your Product, Sales and Marketing More Effective

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    b80f74cb-16ac-4dcc-a6b8-83f47ac1ddb6Wed, 18 Aug 2021 19:35:19 +0000IngeniuxKatrina Wong is the VP Marketing for Segment, a business unit of Twilio. She joined us on the Content Matters Podcast to talk about the evolving customer data landscape, including what the end of third-party cookies means for customer experience and...We also talked about customer data platforms (CDPs) - of course, and how they help bring together all a company’s first-party data to enable truly personalized – and hyper-personalized customer experiences. And we talked about what the API economy and the idea of building blocks has meant for creating custom solutions that differentiate brands. And those are just the highlights.
    Inside this Episode:

    The difference between first, second, third-, and zero-party data
    What the end of third-party cookies means for marketers
    The benefits of a customer data platform (CDP) and how it brings together first-party data
    The API economy and building blocks for custom solution development
    Marketing at Segment
    The evolution of the CDP

    About Katrina Wong:
    Katrina Wong is the VP Segment Marketing, a business unit of Twilio. She’s been with the company for about a year and a half. Wong has spent the last fifteen years working with a range of startups, enterprises, and high-growth companies working in marketing, go-to-market, and revenue growth roles.  You will recognize many of these companies – like Hired, SAP, Salesforce.
    Where You Can Find Katrina:
    LinkedIn: https://www.linkedin.com/in/katrinawong11/
    Twitter: https://twitter.com/KatchMeSocial
    Segment: https://www.segment.com
    Panel: Building Your Ideal Customer Profile: How to Target your Product, Sales and Marketing More Effective Building Your Ideal Customer Profile: How to Target your Product, Sales and Marketing More Effective

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    1964false46full    Latane Conant on Creating Better Account-based Experienceshttps://www.spreaker.com/episode/latane-conant-on-creating-better-account-based-experiences--51943828Some of the things we talked about:

    Her shift from sales to marketing and her belief that employee and customer experience are at the heart of everything.
    How we make it difficult for people to buy from us and how to fix it by getting rid of the three pillars - forms, spam, and cold calls.
    How to determine relevance to know which accounts and contacts within those accounts to engage.
    Why predictive revenue growth is key for CMO's to understand and implement.
    The difference between working an account and working a lead.
    The process to get everyone on the same page.
    How marketing and sales teams are evolving.

    Where you can find Latané:

    Twitter: https://twitter.com/LataneConant
    LinkedIn: https://www.linkedin.com/in/latane-conant/

    Other Resources:

    6sense website: The 6sense Account Engagement Platform
    Her book: No Forms. No Spam. No Cold Calls.

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    6557bf0d-1e90-45fb-845c-9c4ce8f58f1bThu, 17 Jun 2021 21:25:50 +0000IngeniuxLatané Conant is the CMO of 6sense. She joined us on the Content Matters podcast to discuss account-based marketing and engagement, with a focus on the insights she shares in her book: No Forms. No Spam. No Cold Calls. Along with over seven years in...Some of the things we talked about:

    Her shift from sales to marketing and her belief that employee and customer experience are at the heart of everything.
    How we make it difficult for people to buy from us and how to fix it by getting rid of the three pillars - forms, spam, and cold calls.
    How to determine relevance to know which accounts and contacts within those accounts to engage.
    Why predictive revenue growth is key for CMO's to understand and implement.
    The difference between working an account and working a lead.
    The process to get everyone on the same page.
    How marketing and sales teams are evolving.

    Where you can find Latané:

    Twitter: https://twitter.com/LataneConant
    LinkedIn: https://www.linkedin.com/in/latane-conant/

    Other Resources:

    6sense website: The 6sense Account Engagement Platform
    Her book: No Forms. No Spam. No Cold Calls.

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    2495false45full    Sarah Mitchell on the State of Writing in 2021https://www.spreaker.com/episode/sarah-mitchell-on-the-state-of-writing-in-2021--51943824Sarah Mitchell’s company, Typeset, produces an annual State of Writing survey. This is the second year of the survey and Sarah talked about some of the key insights from the survey. She also shared her experiences as a writer and content marketer.
    Inside This Episode:

    Businesses are planning to increase content development, but not content budgets.
    Writers are not completely satisfied with the performance of their content, yet they are optimistic about the writing process.
    How writers understand the customer and what to write.
    The lack of governance in writing projects.
    The type of content that performs.
    The ROI of content.


    About Sarah Mitchell
    Sarah is the founder of Typeset, a content marketing, and editorial services company, and the founder of Global Copywriting, a content marketing consultancy. Sarah specializes in developing and implementing content marketing strategies. She writes frequently on these topics and is a regular speaker at conferences talking about writing effectiveness and content marketing.
    She’s also the Australian Consulting Editor for the Content Marketing Institute and a judge at the Content Marketing Awards held in the US (and a past winner, too).
    Where you can find Sarah:

    LinkedIn: https://www.linkedin.com/in/sarahcmitchell
    Typeset website: typesetcontent.com
    Twitter: https://twitter.com/SarahMitchellOz


    Other Resources:
    State of Writing 2021: https://typesetcontent.com/blog/state-of-writing-research/
    State of Writing 2020: https://typesetcontent.com/blog/state-of-writing-research-2020/

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    6de93d4f-d65c-4a4b-9d1c-0ddac3c75496Thu, 20 May 2021 13:47:30 +0000IngeniuxEpisode Summary: Sarah Mitchell’s company, Typeset, produces an annual State of Writing survey. This is the second year of the survey and Sarah talked about some of the key insights from the survey. She also shared her experiences as a writer and...Sarah Mitchell’s company, Typeset, produces an annual State of Writing survey. This is the second year of the survey and Sarah talked about some of the key insights from the survey. She also shared her experiences as a writer and content marketer.
    Inside This Episode:

    Businesses are planning to increase content development, but not content budgets.
    Writers are not completely satisfied with the performance of their content, yet they are optimistic about the writing process.
    How writers understand the customer and what to write.
    The lack of governance in writing projects.
    The type of content that performs.
    The ROI of content.


    About Sarah Mitchell
    Sarah is the founder of Typeset, a content marketing, and editorial services company, and the founder of Global Copywriting, a content marketing consultancy. Sarah specializes in developing and implementing content marketing strategies. She writes frequently on these topics and is a regular speaker at conferences talking about writing effectiveness and content marketing.
    She’s also the Australian Consulting Editor for the Content Marketing Institute and a judge at the Content Marketing Awards held in the US (and a past winner, too).
    Where you can find Sarah:

    LinkedIn: https://www.linkedin.com/in/sarahcmitchell
    Typeset website: typesetcontent.com
    Twitter: https://twitter.com/SarahMitchellOz


    Other Resources:
    State of Writing 2021: https://typesetcontent.com/blog/state-of-writing-research/
    State of Writing 2020: https://typesetcontent.com/blog/state-of-writing-research-2020/

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    2584false44full    Kristina Halvorson on Content Strategy, Design and the User Experiencehttps://www.spreaker.com/episode/kristina-halvorson-on-content-strategy-design-and-the-user-experience--51943836Inside This Episode:

    The complete definition of content strategy

    The difference between marketing writing and writing for the web and products

    How content impacts the entire customer journey

    How leadership needs to approach content design and measurement


    About Kristina Halvorson
    Kristina Halvorson is widely recognized as one of the most important voices in content strategy. Her seminal book Content Strategy for the Web is credited with sparking the explosive growth of content strategy and its recognition as a critical field of practice. She appears regularly a featured speaker at conferences all over the world and is known for her lively, insightful presentations.

    Kristina is the executive producer of Confab and Button, two events focused on helping content strategists, designers, and writers create and care for exceptional content all along the customer journey.

    Where you can find Kristina:

    LinkedIn: https://www.linkedin.com/in/kristinahalvorson/

    Brain Traffic website: https://www.braintraffic.com/

    Confab Conference: http://confabevents.com/

    Button Conference: http://buttonconf.com/


    Other Resources:
    Content Strategy for the Web, 2nd Edition

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    dc734230-c11d-490a-8636-bd19c3d802deMon, 03 May 2021 14:44:50 +0000IngeniuxTo understand content strategy in its full perspective, you only need to talk with Kristina Halvorson, co-founder and CEO of Brain Traffic, a content strategy consulting firm. Halvorson joined us on the Content Matters podcast to talk about the...Inside This Episode:

    The complete definition of content strategy

    The difference between marketing writing and writing for the web and products

    How content impacts the entire customer journey

    How leadership needs to approach content design and measurement


    About Kristina Halvorson
    Kristina Halvorson is widely recognized as one of the most important voices in content strategy. Her seminal book Content Strategy for the Web is credited with sparking the explosive growth of content strategy and its recognition as a critical field of practice. She appears regularly a featured speaker at conferences all over the world and is known for her lively, insightful presentations.

    Kristina is the executive producer of Confab and Button, two events focused on helping content strategists, designers, and writers create and care for exceptional content all along the customer journey.

    Where you can find Kristina:

    LinkedIn: https://www.linkedin.com/in/kristinahalvorson/

    Brain Traffic website: https://www.braintraffic.com/

    Confab Conference: http://confabevents.com/

    Button Conference: http://buttonconf.com/


    Other Resources:
    Content Strategy for the Web, 2nd Edition

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    2616false43full    Rahel Bailie on Content Systems, Experienceshttps://www.spreaker.com/episode/rahel-bailie-on-content-systems-experiences--51943837Inside This Episode: 

    Getting a holistic view of content across the organization 
    The importance of UX of content and the need to understand the customer experience to properly manage content 
    The role of technical content in the customer experience 
    The importance of back-end content and how to operationalize it 

    About Rahel Bailie 
    Rahel Bailie is the CEO and Principal Consultant at Content, Seriously, UK consultancy. She has many years of experience working with organizations on their content operations, strategies, and systems. 
    Bailie understands the complexities of managing the editorial and technical aspects of content and works to ensure that content is built and managed to enable its use in compelling experiences in both existing and emerging channels. 
    Where you can find Rahel: 

    Content, Seriously
    Rahel on Twitter
    Rahel on LinkedIn

    Other Resources:

    Updating the Content Quad
    Information Operations in a Digital Environment

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    67da6d95-42b8-416e-bfc7-f26906f6d507Tue, 09 Mar 2021 17:18:44 +0000IngeniuxIf you want to understand how to create, manage, and publish your content from an organization-wide perspective, Rahel Bailie is the person to talk to. Bailie is a long-time content advocate who works with organizations that truly understand how...Inside This Episode: 

    Getting a holistic view of content across the organization 
    The importance of UX of content and the need to understand the customer experience to properly manage content 
    The role of technical content in the customer experience 
    The importance of back-end content and how to operationalize it 

    About Rahel Bailie 
    Rahel Bailie is the CEO and Principal Consultant at Content, Seriously, UK consultancy. She has many years of experience working with organizations on their content operations, strategies, and systems. 
    Bailie understands the complexities of managing the editorial and technical aspects of content and works to ensure that content is built and managed to enable its use in compelling experiences in both existing and emerging channels. 
    Where you can find Rahel: 

    Content, Seriously
    Rahel on Twitter
    Rahel on LinkedIn

    Other Resources:

    Updating the Content Quad
    Information Operations in a Digital Environment

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    2968false42full    Modern Content Marketing with Robert Rosehttps://www.spreaker.com/episode/modern-content-marketing-with-robert-rose--51943847Inside This Episode: 

    The most important trend in content marketing in 2021 
    What does the modern content marketing team look like? 
    How to build experiences and architect desire 
    The difference between B2B and B2C content marketing 
    Where companies should focus their content marketing efforts in 2021 

    About Robert Rose 
    For more than 25 years, Robert has helped enterprise marketing leaders tell their brand’s story more effectively through digital media.  As the Founder of The Content Advisory, Robert has worked with more than 500 companies, including 15 of the Fortune 100. In this capacity, he has advised these business leaders on how to optimize marketing operations to build experiences that customers fall in love with. His focus is on helping build and implement operational excellence for the people, process and technologies of strategic enterprise content.  He’s provided strategic advice and counsel for global brands such as Salesforce, Capital One, NASA, Dell, McCormick Spices, Hewlett Packard, Microsoft, and The Bill & Melinda Gates Foundation. His firm,  The Content Advisory, is the exclusive education and consulting group for The Content Marketing Institute. 
    Where you can find Robert: 

    TCA: The Content Advisory 
    The Content Marketing Institute 
    Robert on Twitter 
    Robert on LinkedIn 

    Robert’s books: 

    Killing Marketing with Joe Pulizzi
    Managing Content Marketing with Joe Pulizzi
    Experiences: the 7th Era of Marketing with Carla Johnson

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    6385626e-9efd-418f-bc9e-9837a7f5c147Fri, 12 Feb 2021 17:17:39 +0000IngeniuxRobert Rose shares his insights and experience about how content marketing has evolved in terms of new trends, team composition and experiences, and its role in the organization. He talks about building experiences and architecting desire and why it’s...Inside This Episode: 

    The most important trend in content marketing in 2021 
    What does the modern content marketing team look like? 
    How to build experiences and architect desire 
    The difference between B2B and B2C content marketing 
    Where companies should focus their content marketing efforts in 2021 

    About Robert Rose 
    For more than 25 years, Robert has helped enterprise marketing leaders tell their brand’s story more effectively through digital media.  As the Founder of The Content Advisory, Robert has worked with more than 500 companies, including 15 of the Fortune 100. In this capacity, he has advised these business leaders on how to optimize marketing operations to build experiences that customers fall in love with. His focus is on helping build and implement operational excellence for the people, process and technologies of strategic enterprise content.  He’s provided strategic advice and counsel for global brands such as Salesforce, Capital One, NASA, Dell, McCormick Spices, Hewlett Packard, Microsoft, and The Bill & Melinda Gates Foundation. His firm,  The Content Advisory, is the exclusive education and consulting group for The Content Marketing Institute. 
    Where you can find Robert: 

    TCA: The Content Advisory 
    The Content Marketing Institute 
    Robert on Twitter 
    Robert on LinkedIn 

    Robert’s books: 

    Killing Marketing with Joe Pulizzi
    Managing Content Marketing with Joe Pulizzi
    Experiences: the 7th Era of Marketing with Carla Johnson

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    2463false42full    Michael Meinhardt Talks Globalization Automationhttps://www.spreaker.com/episode/michael-meinhardt-talks-globalization-automation--51943840Meinhardt mentioned the globalization automation maturity curve, which helps you understand how mature your globalization processes are and how you can improve them.

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    5038624a-2812-4724-8882-23736503eaf6Mon, 04 Jan 2021 15:08:22 +0000IngeniuxMichael Meinhardt is the founder and CEO of Cloudwords, a globalization automation software company. He joined us on the podcast to talk about the challenges with translation management today and how automation software can help companies manage...Meinhardt mentioned the globalization automation maturity curve, which helps you understand how mature your globalization processes are and how you can improve them.

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    1756false41full    Jack Molisani Shares Insights on Content Strategy and LavaCon UX 2020https://www.spreaker.com/episode/jack-molisani-shares-insights-on-content-strategy-and-lavacon-ux-2020--51943845This is the first year LavaCon will be virtual (like so many other conferences) and Molisani has created a conference that still feels as personal as being there live. His goal is to help people "find their tribe." 
    We talked about the conference and the effects of going virtual, as well as the trends he's seeing across the content strategy and technical communications industry.

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    d02ddf8f-8739-43c5-b2b1-2913d366f499Wed, 14 Oct 2020 17:07:47 +0000IngeniuxJack Molisani is the Executive Director of the LavaCon Conference on Content Strategy. LavaCon has been taking place since 1998, bringing together content professionals from across the globe to share insights and best practices and develop lasting...This is the first year LavaCon will be virtual (like so many other conferences) and Molisani has created a conference that still feels as personal as being there live. His goal is to help people "find their tribe." 
    We talked about the conference and the effects of going virtual, as well as the trends he's seeing across the content strategy and technical communications industry.

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    2437false410full    Marketing Strategies with David Greenberghttps://www.spreaker.com/episode/marketing-strategies-with-david-greenberg--51943848
    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    da3a3be6-46be-4a3c-8376-3a097507a404Tue, 15 Sep 2020 19:57:50 +0000IngeniuxDavid Greenberg is the Senior Vice President of Marketing at Act-On Software. He joins us on the podcast to talk about marketing strategies, including refocusing on experience nurturing over lead nurturing, the role of automation, and where marketing...
    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    2464false49full    Content Marketing & Strategy with Melanie Dezielhttps://www.spreaker.com/episode/content-marketing-strategy-with-melanie-deziel--51943849
    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    948f799b-34f6-47a3-af30-fcee25c90a71Fri, 07 Aug 2020 15:57:18 +0000IngeniuxMelanie Deziel is the founder and Chief Content Officer of StoryFuel, which teaches marketers, publishers, creators and companies of all sizes how to tell better brand stories. She's also the author of The Content Fuel Framework: How to Generate...
    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    1816false48full    Ethics & Digital Content. A Conversation with Jim Edmunds, Ingeniux CEO & Founderhttps://www.spreaker.com/episode/ethics-digital-content-a-conversation-with-jim-edmunds-ingeniux-ceo-founder--51943838
    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    09177074-65c3-47c9-88e7-c137e128d889Wed, 29 Jul 2020 17:41:35 +0000IngeniuxIn this episode of the Content Matters podcast, we're tackling the topic of ethics and digital content. How can we as tech providers advocate for better ethics and standards over profits? The Facebook boycott, Stop Hate for Profit that's happening...
    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    1538false47full    Kris Laird Explains the Content & Technology Behind Sales Engagementhttps://www.spreaker.com/episode/kris-laird-explains-the-content-technology-behind-sales-engagement--51943844We talked to Kris about a new way to engage prospects that involve content, intent, a strong relationship with marketing, and more. If you are a marketer who wants to understand how Sales work, listen to this podcast. And if you are in Sales and want to understand how to grow and improve your skills and sales processes, listen to Kris.
    Enjoy!

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    67002b5c-73e7-4b4d-b584-5e8b437815c3Wed, 15 Jul 2020 20:40:42 +0000IngeniuxKris Laird is the Director of Sales Development at Ingeniux. He's helping the company build a modern sales process that leverages new strategies and technologies that build relationships with prospects and customers. Prior to Ingeniux, he worked for...We talked to Kris about a new way to engage prospects that involve content, intent, a strong relationship with marketing, and more. If you are a marketer who wants to understand how Sales work, listen to this podcast. And if you are in Sales and want to understand how to grow and improve your skills and sales processes, listen to Kris.
    Enjoy!

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    3520false46full    Yoav Schwartz Talks About the Technology Behind Content Experienceshttps://www.spreaker.com/episode/yoav-schwartz-talks-about-the-technology-behind-content-experiences--51943814
    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    698cd5df-bb53-4531-a5f6-da2a4e8abaf1Mon, 29 Jun 2020 14:36:56 +0000IngeniuxCEO and co-founder of Uberflip, Yoav Schwartz joined us on the Content Matters Podcast to talk about the technology behind content-driven experiences. We discussed the shift in buying power to the CMO, the difference between content experience...
    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    2165false45full    Tom Treanor Talks Customer Data Platforms and CXhttps://www.spreaker.com/episode/tom-treanor-talks-customer-data-platforms-and-cx--51943820
    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    7028b5c4-4b38-47e0-9d94-ea132df30641Wed, 10 Jun 2020 16:42:50 +0000IngeniuxTom Treanor is the Global Head of Marketing at Arm Treasure Data, a customer data platform (CDP) provider. Treanor joined us on the Content Matters podcast to talk about CDPs including how they work, how they help improve customer experience, their...
    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    1509false44full    Randy Frisch on Renewing Focus on Great Content Experienceshttps://www.spreaker.com/episode/randy-frisch-on-renewing-focus-on-great-content-experiences--51943826
    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    0c5e79ed-fa52-4957-860a-c14fb866f0caTue, 28 Apr 2020 13:22:19 +0000IngeniuxRandy Frisch is the co-founder and CMO of Uberflip, a content experience platform. He joined us on the podcast to talk about marketing during the COVID-19 pandemic - how it has and hasn't changed, and how we need to rethink how we use content to...
    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    2195false43full    Ian Truscott Talks Content Management and Building ARThttps://www.spreaker.com/episode/ian-truscott-talks-content-management-and-building-art--51943830In this podcast, we talked about the content management industry and the goal of creating omnichannel experiences, how organizations can create ART - awareness, revenue, and trust, and much more.

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    https://anchor.fm/content-matters/episodes/Ian-Truscott-Talks-Content-Management-and-Building-ART-ebdpdtTue, 10 Mar 2020 19:53:04 +0000IngeniuxIan Truscott is the Founder and Strategy Director of Appropingo, a consultancy that helps organizations design and implement better marketing strategies. Truscott has been a CMO/VP Marketing for a number of technology companies and was a content...In this podcast, we talked about the content management industry and the goal of creating omnichannel experiences, how organizations can create ART - awareness, revenue, and trust, and much more.

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    1969false42full    Scott Abel Dishes on Content Strategy and Information Enablementhttps://www.spreaker.com/episode/scott-abel-dishes-on-content-strategy-and-information-enablement--51943832Scott and talked about many things related to content strategy, including the challenges companies facing, the key elements and roles involved in developing and managing your content strategy and content operations, and the role of a unified content hub.

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    447d2a7b-11c5-496d-90ac-49ccd741e66fWed, 12 Feb 2020 14:14:41 +0000IngeniuxScott Abel is the CEO and Chief Wrangler of the Content Wrangler. Abel is an expert on content strategy, working with organizations to develop strategies to create, maintain, and deliver their content across channels. He is a popular speaker on...Scott and talked about many things related to content strategy, including the challenges companies facing, the key elements and roles involved in developing and managing your content strategy and content operations, and the role of a unified content hub.

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    2784false41full    David Hillis on the Evolution to Agile Content Management and What it Means for Organizationshttps://www.spreaker.com/episode/david-hillis-on-the-evolution-to-agile-content-management-and-what-it-means-for-organizations--51943853"Content is actually the most valuable business asset that most organizations have. Content shapes the way that we interact with the world, with our customers, with the market. It's how we project not only who we are, but where we're going as a company."
    Listen in to hear David's insights on agile content management and what that really means today.

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    375b97ab-2f97-3399-eecf-355cef444c93Thu, 05 Dec 2019 18:35:09 +0000IngeniuxA conversation with David Hillis, VP Business Development at Ingeniux (the sponsor of the Content Matters Podcast), is a conversation about how content management is evolving and pushing organizations to rethink what content means to them.  "Content..."Content is actually the most valuable business asset that most organizations have. Content shapes the way that we interact with the world, with our customers, with the market. It's how we project not only who we are, but where we're going as a company."
    Listen in to hear David's insights on agile content management and what that really means today.

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    3986false411full    Alan Porter Talks Content-Driven Experienceshttps://www.spreaker.com/episode/alan-porter-talks-content-driven-experiences--51943850
    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    8ee2f378-74c7-9175-fd99-358e58145ee4Mon, 14 Oct 2019 18:41:03 +0000IngeniuxIf you don't think your organization's content is a critical asset then you need to think again. We spoke with Alan Porter, Director of Content Intelligence Strategy at [A],  a frequent conference speaker, guest writer, and trainer on content...
    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    2385false4full    Scott Hunter on Building Modern Applications with Microsoft .NEThttps://www.spreaker.com/episode/scott-hunter-on-building-modern-applications-with-microsoft-net--51943856
    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    169da8d4-93f7-3445-0cce-d0c60fcd339aThu, 19 Sep 2019 13:31:15 +0000IngeniuxScott Hunter is the Director Program Management for .NET at Microsoft. Responsible for the entire .NET platform, Hunter shared some of the new features and capabitilities of the .NET platform including .NET Core 3, machine learning, big data and...
    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    2909false4full    Mathew Sweezey Talks About The Future of Marketing: Context, Conversational & Human to Humanhttps://www.spreaker.com/episode/mathew-sweezey-talks-about-the-future-of-marketing-context-conversational-human-to-human--51943852
    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    9826d097-0a5c-dfd8-664a-f5c71270cec5Mon, 26 Aug 2019 19:03:15 +0000IngeniuxMathew Sweezey is the Principal of Marketing Insights at Salesforce, a Forbes Contributor, author and creator of The Electronic Propaganda Society. His forward-thinking view of marketing and how things are changing centers on the idea of human to...
    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    2360false4full    Understanding Storytelling in B2B Marketing with Ann Handleyhttps://www.spreaker.com/episode/understanding-storytelling-in-b2b-marketing-with-ann-handley--51943822
    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    72417cdd-e380-190a-0def-61783be2eda9Thu, 15 Aug 2019 01:16:01 +0000IngeniuxAnn Handley is a digital marketing and content expert, partner and Chief Content Officer of MarketingProfs, and WSJ best-selling author of Everybody Writes.  She joined us for a conversation on the importance of storytelling in B2B marketing, of...
    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    1520false4full    SEO and Content Strategy with Ken Maflihttps://www.spreaker.com/episode/seo-and-content-strategy-with-ken-mafli--51943829Check out the company's primary pillar page as you listen to the things Ken and his teammates learned.

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    ca7d0ff1-0f9f-8ea7-ce27-43e91f9d29edTue, 23 Jul 2019 15:26:29 +0000IngeniuxAs the Senior Digital Marketing Manager of Townsend Security, Ken Mafli is in the trenches working hard on the company's inbound lead generation strategy. And that means he knows a lot about SEO and content strategy. In this episode Ken shares his...Check out the company's primary pillar page as you listen to the things Ken and his teammates learned.

    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    2264false4full    Rethinking Interactive Design with Claudio Guglierihttps://www.spreaker.com/episode/rethinking-interactive-design-with-claudio-guglieri--51943843
    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    df457373-a046-3740-93d2-055a45edf302Wed, 19 Jun 2019 13:51:49 +0000IngeniuxClaudio Guglieri is a designer and the Group Creative Director at Huge, a full-service digital agency headquartered in Brooklyn, NY. He's also a keynote speaker at the Ingeniux User Conference. Guglieri believes we can leverage the most important...
    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    1517false4full    Active Content Governance with Chris Willis, Acrolinx CMOhttps://www.spreaker.com/episode/active-content-governance-with-chris-willis-acrolinx-cmo--51943833
    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    a988ffbb-68dd-43de-3201-63fddfa78906Sun, 05 May 2019 16:09:59 +0000IngeniuxChris Willis is the CMO of Acrolinx, an API powered content governance platform. Willis shares his insights on the challenges organizations face today creating impactful, quality content for customer experience. We talked about what he means by...
    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    2126false4full    Talking Content: Management, Marketing & Operations with Cathy McKnighthttps://www.spreaker.com/episode/talking-content-management-marketing-operations-with-cathy-mcknight--51943841
    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    ca7612f4-c96a-9fab-311a-7df02f0877e9Sun, 17 Mar 2019 19:05:24 +0000IngeniuxCathy McKnight is the VP Strategy at the Content Advisory and Partner at Digital Clarity Group, which means Cathy knows a lot about web content management, content marketing and content strategy. We pick Cathy's brain about everything from building...
    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    1844false4full    Account-Based Marketing with Matt Heinzhttps://www.spreaker.com/episode/account-based-marketing-with-matt-heinz--51943831
    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    6ebbfcd4-3e22-b93f-18f1-c16f76a52a99Sun, 17 Mar 2019 16:30:20 +0000IngeniuxAccount-based marketing is on the to-do list of every B2B organization. We talk with Matt Heinz, President of Heinz Marketing about this opportunities and challenges of ABM and how it relates to intelligent content management.
    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    1046false4full    Headless Content Management with Deane Barker, Blend Interactivehttps://www.spreaker.com/episode/headless-content-management-with-deane-barker-blend-interactive--51943851
    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    9fd1158c-b6cf-7499-d269-9fe7b6499baaTue, 26 Feb 2019 20:10:07 +0000IngeniuxDeane Barker is the Chief Strategy Officer at Blend Interactive and the author of Web Content Management: Systems, Features and Best Practices. Deane talks with us about headless CMS, the concept of a distributed architecture for content management...
    Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
    See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast]]>    1254false4full