https://www.spreaker.com/show/the-data-driven-marketer
Each episode features topics like: data management best practices, sales and marketing alignment, campaign attribution, marketing automation best practices, and many more.]]>enBusinessCopyright Dan Sanchezhttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/0881ec44b8f4da03b58bd44f77dc6f7d.jpghttps://www.spreaker.com/show/the-data-driven-marketerWed, 28 Feb 2024 09:15:10 +0000Dan SanchezDan Sanchezfeeds@spreaker.comThe Data-Driven Marketer is a podcast dedicated to helping today’s Marketing Operations, Demand Gen, and Sales Operations professionals learn from each other's experiences to become more successful. Whether you’re looking to learn how industry experts...
Each episode features topics like: data management best practices, sales and marketing alignment, campaign attribution, marketing automation best practices, and many more.]]>falseepisodichttps://www.spreaker.com/episode/mobile-market-usage-trends-what-you-need-to-know-w-supriya-goswami--51917122  
It’s the year Apple introduced the iPhone to the world.  
  
It is also the year that InMobi was founded.  
  
Leadership at InMobi recognized the impact that mobile devices were going to have on the world and created a company around that belief.  
  
Today, they are a global organization with 19 offices around the world.  
  
Supriya Goswami, VP & Global Head of Marketing for InMobi joins Allen to discuss micro and macro mobile trends, especially in light of the changes brought on by COVID-19. 
  
With a strong background across the marketing space, and experience running teams across the globe, Supriya brings a high level of global thought leadership to the table. 
  
What we talked about: 
- Global mobile trends  
  
- How COVID-19 is influencing behaviors 
  
- What companies are doing to adapt to evolving changes 
  
Additional Resources: 
   

https://www.inmobi.com/  

  
  
This post is based on an interview with Supriya Goswami of InMobi. 
To hear the full episode, and many more just like it, subscribe to The Data-Driven Marketer podcast on Apple Podcasts, or our website.]]>33f60d63-115b-4281-a284-4699df1f17e3Wed, 24 Jun 2020 05:00:00 +0000Dan Sanchez2007 was a big year!      It’s the year Apple introduced the iPhone to the world.      It is also the year that InMobi was founded.      Leadership at InMobi recognized the impact that mobile devices were going to have on the world and created a...  
It’s the year Apple introduced the iPhone to the world.  
  
It is also the year that InMobi was founded.  
  
Leadership at InMobi recognized the impact that mobile devices were going to have on the world and created a company around that belief.  
  
Today, they are a global organization with 19 offices around the world.  
  
Supriya Goswami, VP & Global Head of Marketing for InMobi joins Allen to discuss micro and macro mobile trends, especially in light of the changes brought on by COVID-19. 
  
With a strong background across the marketing space, and experience running teams across the globe, Supriya brings a high level of global thought leadership to the table. 
  
What we talked about: 
- Global mobile trends  
  
- How COVID-19 is influencing behaviors 
  
- What companies are doing to adapt to evolving changes 
  
Additional Resources: 
   

https://www.inmobi.com/  

  
  
This post is based on an interview with Supriya Goswami of InMobi. 
To hear the full episode, and many more just like it, subscribe to The Data-Driven Marketer podcast on Apple Podcasts, or our website.]]>1716falsefullhttps://www.spreaker.com/episode/theoretical-physics-and-your-buying-groups-w-kerry-cunningham--51917134  
You might think you’ve got a grasp on the prospects that are visiting.  
  
The ones that are showing interest in you.  
  
And the reason you think you might have a good grasp on this is because of leads. If you know who your leads are, then you know who’s coming to your site, right?  
  
Not necessarily.  
  
Most of us don’t know what we don’t know about buying groups, how we’re fooling ourselves, and what the anonymous traffic to our sites actually means.  
  
Thankfully, there are brilliant people like Kerry Cunningham in the world. Kerry is the VP and Principal Analyst at Forrester, as well as our guest on this week’s episode of The Data-Driven Marketer.  
  
He helps shed light on:  
  
- Why buying groups are so often overlooked 
  
- What you can be doing to make the best use of your anonymous traffic  
  
- What a 100+ year old Nobel Prize-winning physicist has to teach us about creativity 
  
For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts, or at this link.]]>08978540-420d-41c7-94e8-caf1ac0318d4Wed, 27 May 2020 16:30:17 +0000Dan SanchezWho’s visiting your website?      You might think you’ve got a grasp on the prospects that are visiting.      The ones that are showing interest in you.      And the reason you think you might have a good grasp on this is because of leads. If you know...  
You might think you’ve got a grasp on the prospects that are visiting.  
  
The ones that are showing interest in you.  
  
And the reason you think you might have a good grasp on this is because of leads. If you know who your leads are, then you know who’s coming to your site, right?  
  
Not necessarily.  
  
Most of us don’t know what we don’t know about buying groups, how we’re fooling ourselves, and what the anonymous traffic to our sites actually means.  
  
Thankfully, there are brilliant people like Kerry Cunningham in the world. Kerry is the VP and Principal Analyst at Forrester, as well as our guest on this week’s episode of The Data-Driven Marketer.  
  
He helps shed light on:  
  
- Why buying groups are so often overlooked 
  
- What you can be doing to make the best use of your anonymous traffic  
  
- What a 100+ year old Nobel Prize-winning physicist has to teach us about creativity 
  
For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts, or at this link.]]>1682falsefullhttps://www.spreaker.com/episode/digital-marketing-and-abm-during-covid-19-w-janet-polyakov--51917133With most of the world being forced to work from home, and with events cancelled across the globe, a lot of ABM professionals are asking one simple question: 
“How do we do ABM in the middle of a pandemic?”  
It’s a valid question, really. This pandemic is forcing everybody to re-think how they’re doing business.  
On our most recent episode of The Data-Driven Marketer podcast, we hear from Janet Polyakov. Janet is the VP of Growth and Product Marketing at Terminus, and in this episode, we talk all about: 
   

ABM at Terminus and what sets it apart 
The Ideal Customer Profile, and why it should be at the top of your list of priorities 
What you can be doing in this new economy to keep your ABM relevant.   

For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts, or at this link.]]>b642b072-7d70-4e0c-80cb-b71d6e232641Tue, 05 May 2020 05:00:00 +0000Dan SanchezWe are truly in the middle of a once-in-a-lifetime set of circumstances.   With most of the world being forced to work from home, and with events cancelled across the globe, a lot of ABM professionals are asking one simple question:  “How do we do ABM...With most of the world being forced to work from home, and with events cancelled across the globe, a lot of ABM professionals are asking one simple question: 
“How do we do ABM in the middle of a pandemic?”  
It’s a valid question, really. This pandemic is forcing everybody to re-think how they’re doing business.  
On our most recent episode of The Data-Driven Marketer podcast, we hear from Janet Polyakov. Janet is the VP of Growth and Product Marketing at Terminus, and in this episode, we talk all about: 
   

ABM at Terminus and what sets it apart 
The Ideal Customer Profile, and why it should be at the top of your list of priorities 
What you can be doing in this new economy to keep your ABM relevant.   

For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts, or at this link.]]>1622falsefullhttps://www.spreaker.com/episode/leveraging-ai-to-revive-your-crm-platform-w-amit-pande--51917136If you’re leading with AI, then you’re really missing the point. The real value is the value your solution brings.  
AI is just the tool you use to get there. 
That’s not to say AI isn’t amazing technology — it definitely is. But to successfully leverage AI, it can’t be seen as the end-goal, itself.  
One person who knows just how powerful a tool AI can be is my guest today, Amit Pande, VP of Marketing and Strategy at Aviso.  
Aviso provides an AI-powered solution for sales and revenue teams that integrates with CRM, email and other third-party repositories to drive predictive forecasts and deal execution. 
It’s a great example of AI working under the hood to provide a solution. 
And nobody likes to talk about one of the areas it’s working to solve: the “dirty” (not-so-) secret with CRM platforms. 
In this episode, Amit goes over:  

Why CRM platforms are great, but they can be even better 
How gentle nudges become a powerful solution 
Why automation matters  

For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts, or at this link.]]>6d16461e-3564-4ca7-9820-cedae1058fb7Tue, 14 Apr 2020 05:00:00 +0000Dan SanchezAnyone who has been in Silicon Valley long enough can tell you: Messaging around AI has taken over too many company’s value propositions.  If you’re leading with AI, then you’re really missing the point. The real value is the value your solution...If you’re leading with AI, then you’re really missing the point. The real value is the value your solution brings.  
AI is just the tool you use to get there. 
That’s not to say AI isn’t amazing technology — it definitely is. But to successfully leverage AI, it can’t be seen as the end-goal, itself.  
One person who knows just how powerful a tool AI can be is my guest today, Amit Pande, VP of Marketing and Strategy at Aviso.  
Aviso provides an AI-powered solution for sales and revenue teams that integrates with CRM, email and other third-party repositories to drive predictive forecasts and deal execution. 
It’s a great example of AI working under the hood to provide a solution. 
And nobody likes to talk about one of the areas it’s working to solve: the “dirty” (not-so-) secret with CRM platforms. 
In this episode, Amit goes over:  

Why CRM platforms are great, but they can be even better 
How gentle nudges become a powerful solution 
Why automation matters  

For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts, or at this link.]]>1615falsefullhttps://www.spreaker.com/episode/how-ai-and-big-data-help-marketers-get-ahead-w-latane-conant--51917138The majority of the buying cycle is happening in the dark funnel. Marketing and sellers need different types of solutions driven by data to help us uncover that dark funnel buying journey. 
In this episode, I interview Latane Conant, CMO at 6sense, about what it means to “cheat” at marketing using data and AI. 
What we talked about:  

2 use cases where we can apply our confidence in data 
3 ways we treat prospects like dirt 
Account selection is where people fail 
How AI identifies intent  

Check out this resource we mentioned during the podcast:  

Latane wrote an ebook about how ABM Is Just Good Marketing  

For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts or at this link.]]>7fdcd721-9ab1-4a7d-8ffe-073fca659940Thu, 19 Mar 2020 05:00:00 +0000Dan SanchezOnly 13% of marketing and sellers have any confidence in their data. Ouch.  The majority of the buying cycle is happening in the dark funnel. Marketing and sellers need different types of solutions driven by data to help us uncover that dark funnel...The majority of the buying cycle is happening in the dark funnel. Marketing and sellers need different types of solutions driven by data to help us uncover that dark funnel buying journey. 
In this episode, I interview Latane Conant, CMO at 6sense, about what it means to “cheat” at marketing using data and AI. 
What we talked about:  

2 use cases where we can apply our confidence in data 
3 ways we treat prospects like dirt 
Account selection is where people fail 
How AI identifies intent  

Check out this resource we mentioned during the podcast:  

Latane wrote an ebook about how ABM Is Just Good Marketing  

For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts or at this link.]]>1962falsefullhttps://www.spreaker.com/episode/sales-engagement-platforms-better-experiments-mean-better-data-w-max-altschuler--51917123Some don’t respond at all.  
And the ones that do, give positive responses, negative responses, or straight up object to something in your email. 
Which group do you follow up with first? 
On this episode of The Data-Driven Marketer, Max Altschuler shared his answer to this (and more). 
Max is a bit of a sales and marketing renaissance man--he’s VP of marketing at Outreach, author of “Sales Engagement” and founder of Sales Hacker, the online publication dedicated to sharing valuable B2B sales lessons.  
We also talked about:  

What sales engagement platforms are 
How sales engagement platforms facilitate better experimentation 
Why running your own experiments is more valuable than any advice you can get  

For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts, or at this link.]]>e4f7987f-87dc-4c87-bd14-c973c8b08e31Tue, 25 Feb 2020 06:00:00 +0000Dan SanchezWe’ve all been there: You send a thousand or more emails out and wait for the responses to trickle in.  Some don’t respond at all.   And the ones that do, give positive responses, negative responses, or straight up object to something in your email. ...Some don’t respond at all.  
And the ones that do, give positive responses, negative responses, or straight up object to something in your email. 
Which group do you follow up with first? 
On this episode of The Data-Driven Marketer, Max Altschuler shared his answer to this (and more). 
Max is a bit of a sales and marketing renaissance man--he’s VP of marketing at Outreach, author of “Sales Engagement” and founder of Sales Hacker, the online publication dedicated to sharing valuable B2B sales lessons.  
We also talked about:  

What sales engagement platforms are 
How sales engagement platforms facilitate better experimentation 
Why running your own experiments is more valuable than any advice you can get  

For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts, or at this link.]]>1587falsefullhttps://www.spreaker.com/episode/the-new-buyer-s-journey-3-ways-to-reach-today-s-buyers-w-tyler-lessard--51917135  
Either way, you’ve probably learned that buyers have changed. They’re smarter, more researched, and by the time they call a sales rep— they’ve probably already decided on what they’re going to purchase. 
  
On this episode of the Data-Driven Marketer podcast, we invited Tyler Lessard, the VP of Marketing at Vidyard, to tell us how he’s helped create and dominate the video tech space for marketing and sales teams.   
  
What we talked about:  

Buyers now go through 80 - 90% of the buying journey themselves 
Having a strong content marketing strategy 
Doubling-down on key partnerships 
Vidyard’s 3 attribution models 
Reaching modern buyers and leading the conversation  

For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts, or on our website.]]>774707b1-4f42-4562-83a9-687c9b2441b2Tue, 04 Feb 2020 06:00:00 +0000Dan SanchezPerhaps you’re in the midst of creating your own category, or perhaps you’re in a hotly contested market.      Either way, you’ve probably learned that buyers have changed. They’re smarter, more researched, and by the time they call a sales rep—...  
Either way, you’ve probably learned that buyers have changed. They’re smarter, more researched, and by the time they call a sales rep— they’ve probably already decided on what they’re going to purchase. 
  
On this episode of the Data-Driven Marketer podcast, we invited Tyler Lessard, the VP of Marketing at Vidyard, to tell us how he’s helped create and dominate the video tech space for marketing and sales teams.   
  
What we talked about:  

Buyers now go through 80 - 90% of the buying journey themselves 
Having a strong content marketing strategy 
Doubling-down on key partnerships 
Vidyard’s 3 attribution models 
Reaching modern buyers and leading the conversation  

For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts, or on our website.]]>1011falsefullhttps://www.spreaker.com/episode/4-strategies-to-ensure-data-driven-thought-leadership-w-david-thompson--51917128So how can you combine those to provide outstanding thought leadership, powered by the engine of data? 
It’s called data-driven thought leadership. 
And we asked the guy who knows how to use it. His name’s David Thompson. 
David is the CMO at Freshworks, and he remembers being involved with SaaS at its conception, self-identifying himself as a “SaaS dinosaur.” His resume includes launching Internet Explorer for Macintosh while at Microsoft, launching his own company, and consulting for 25 others in the Bay Area. He holds a bachelor’s from Yale.  
  
What we talked about:  

4 ways to ensure data-driven thought leadership: 
  

1) CMOs: Make decisions that impact sales 
2) Bring end users into the decision-making 
3) Don’t get ‘hyped’ (example: AI) 
4) Tie the data into the bigger story   

Is AI helping you or not? 
Customers are starting to have end-users involved in software selection 
An example from when David worked with Google  

  
Study mentioned on the podcast: Voice in the Choice 
For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts, or at this link.]]>86c75fac-d8af-43ba-ab92-93f2849d1316Tue, 21 Jan 2020 06:00:00 +0000Dan SanchezThought leadership can drive incredible PR gains, increase website traffic, and put your company in the spotlight. Data can drive better decision-making and improved sales.  So how can you combine those to provide outstanding thought leadership,...So how can you combine those to provide outstanding thought leadership, powered by the engine of data? 
It’s called data-driven thought leadership. 
And we asked the guy who knows how to use it. His name’s David Thompson. 
David is the CMO at Freshworks, and he remembers being involved with SaaS at its conception, self-identifying himself as a “SaaS dinosaur.” His resume includes launching Internet Explorer for Macintosh while at Microsoft, launching his own company, and consulting for 25 others in the Bay Area. He holds a bachelor’s from Yale.  
  
What we talked about:  

4 ways to ensure data-driven thought leadership: 
  

1) CMOs: Make decisions that impact sales 
2) Bring end users into the decision-making 
3) Don’t get ‘hyped’ (example: AI) 
4) Tie the data into the bigger story   

Is AI helping you or not? 
Customers are starting to have end-users involved in software selection 
An example from when David worked with Google  

  
Study mentioned on the podcast: Voice in the Choice 
For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts, or at this link.]]>1454falsefullhttps://www.spreaker.com/episode/3-keys-to-a-product-led-go-to-market-strategy-w-jake-sorofman--51917140  
At first, VCs doubted the approach, touting that “product teams didn’t have discretionary budget.” But Pendo stayed the course. Now, $206MM in funding later, with 1,600 clients and 400 employees across 6 offices, we’d their customer-centric approach is working. 
  
On this episode, Pendo’s CMO, Jake Sorofman, gives us 3 keys to a go-to-market strategy that creates raging fans.  
  
What we talked about:  

Focus on your fanbase. The rest will follow 
Don’t stop at a widget. Build a community 
Invest heavily in brand 
User conferences 
Editorial content 
Go-to-market strategy 
Content marketing 
After focusing on their fanbase, every other team became interested  

  
For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts, or at this link.]]>b8624f85-146b-4903-a84a-33ebb17e2c8fTue, 07 Jan 2020 06:00:00 +0000Dan SanchezPendo had a fairly simple go-to-marketing plan: build an incredible tool for product teams, focus your content on product teams, and continue to create community around product teams.     At first, VCs doubted the approach, touting that “product teams...  
At first, VCs doubted the approach, touting that “product teams didn’t have discretionary budget.” But Pendo stayed the course. Now, $206MM in funding later, with 1,600 clients and 400 employees across 6 offices, we’d their customer-centric approach is working. 
  
On this episode, Pendo’s CMO, Jake Sorofman, gives us 3 keys to a go-to-market strategy that creates raging fans.  
  
What we talked about:  

Focus on your fanbase. The rest will follow 
Don’t stop at a widget. Build a community 
Invest heavily in brand 
User conferences 
Editorial content 
Go-to-market strategy 
Content marketing 
After focusing on their fanbase, every other team became interested  

  
For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts, or at this link.]]>903falsefullhttps://www.spreaker.com/episode/how-zycus-gets-7x-roi-on-their-digital-marketing-w-ashish-agrawal--51917144Ashish attributes this growth to, well, their attribution model.  
This model looks at every contact an account has had over the course of the year to get a holistic view of what works—and what doesn’t.  
In this episode, we explore:   

Why LinkedIn has been so successful for demand gen 
Why Zycus has leaned into video recently. 
How Zycus handles attribution.  

Check us out on Apple Podcasts, or at this link.]]>c53db04c-3df2-4ee9-b745-5c9828dcd355Tue, 31 Dec 2019 06:00:00 +0000Dan SanchezAshish Agrawal is Head of Digital Marketing at Zycus, a company that has been growing like mad for some time.  Ashish attributes this growth to, well, their attribution model.   This model looks at every contact an account has had over the course of...Ashish attributes this growth to, well, their attribution model.  
This model looks at every contact an account has had over the course of the year to get a holistic view of what works—and what doesn’t.  
In this episode, we explore:   

Why LinkedIn has been so successful for demand gen 
Why Zycus has leaned into video recently. 
How Zycus handles attribution.  

Check us out on Apple Podcasts, or at this link.]]>766falsefullhttps://www.spreaker.com/episode/5-keys-to-unlocking-a-successful-abm-program-from-engagio-s-co-founder--51917162  
Your game plan has to be much more agile and adaptable to lock down the accounts that matter. 
  
CEO and co-founder at Engagio and previous co-founder at Marketo, Jon Miller, shares his knowledge in ABM and non-linear marketing. 
  
In this episode, we explore:  

The role of the modern marketer 
Metrics and KPIs for ABM 
ABM mistakes to avoid 
ABM must-dos  

  
We hope you loved this blog post based on our Data-Driven Marketer podcast where we interviewed Jon Miller. 
  
Check us out on Apple Podcasts, or at this link.]]>5eb0d0b5d8e2453b9dd6200fb5da1a5cTue, 15 Oct 2019 05:00:00 +0000Dan SanchezSales and marketing hand-offs in a nice, linear fashion don’t cut it in the ABM world.     Your game plan has to be much more agile and adaptable to lock down the accounts that matter.     CEO and co-founder at Engagio and previous co-founder at...  
Your game plan has to be much more agile and adaptable to lock down the accounts that matter. 
  
CEO and co-founder at Engagio and previous co-founder at Marketo, Jon Miller, shares his knowledge in ABM and non-linear marketing. 
  
In this episode, we explore:  

The role of the modern marketer 
Metrics and KPIs for ABM 
ABM mistakes to avoid 
ABM must-dos  

  
We hope you loved this blog post based on our Data-Driven Marketer podcast where we interviewed Jon Miller. 
  
Check us out on Apple Podcasts, or at this link.]]>1656falsefullhttps://www.spreaker.com/episode/big-city-takeover-how-multi-channel-marketing-in-metro-areas-can-get-you-noticed-by-all-the-right-companies--51917145 Charlie Liang, Head of Demand Gen at Lattice, helped design the company’s City Takeover Campaign. When he noticed that over 60% of Lattice’s revenue came from San Francisco and New York, he knew that big cities required more of their attention. 
They decided to double down on those two cities, but they also wanted to add two more. 
In this episode, he tells you how they chose those two new cities.]]>945b8c9568394cccbb598224ab6fd2fcTue, 09 Jul 2019 06:00:00 +0000Dan SanchezWhen over 60% of your business comes from two cities—you might want to look at a few more cities.  Charlie Liang, Head of Demand Gen at Lattice, helped design the company’s City Takeover Campaign. When he noticed that over 60% of Lattice’s revenue... Charlie Liang, Head of Demand Gen at Lattice, helped design the company’s City Takeover Campaign. When he noticed that over 60% of Lattice’s revenue came from San Francisco and New York, he knew that big cities required more of their attention. 
They decided to double down on those two cities, but they also wanted to add two more. 
In this episode, he tells you how they chose those two new cities.]]>1137falsefullhttps://www.spreaker.com/episode/the-data-whisperer-has-advice-on-convincing-execs-to-care-more-about-data-quality--51917124The trouble is, your CEO might not quite get it. 
So how do you convince them? 
Ask the “Data Whisperer” himself, Scott Taylor, Principal Consultant at MetaMeta Consulting. He jumped on our podcast, the Data-Driven Marketer, and gave us some awesome advice about getting upper management to listen to your data needs, and resource you appropriately. 
Here’s what he head to say.]]>62e1cacef71e47a99f952c8c34de96a6Tue, 18 Jun 2019 21:29:56 +0000Dan SanchezIt’s not always easy getting the attention of the higher-ups, especially when it comes to data. Data quality allows your CRM, marketing automation platform, and other systems to run effectively and efficiently. But you already know that.  The trouble...The trouble is, your CEO might not quite get it. 
So how do you convince them? 
Ask the “Data Whisperer” himself, Scott Taylor, Principal Consultant at MetaMeta Consulting. He jumped on our podcast, the Data-Driven Marketer, and gave us some awesome advice about getting upper management to listen to your data needs, and resource you appropriately. 
Here’s what he head to say.]]>1418falsefullhttps://www.spreaker.com/episode/5-tactics-to-keep-your-marketing-efforts-successful-even-when-things-get-complicated-w-sid-mistry--51917137I’m talking about how clients use Figure Eight’s machine learning training data. 
Their clients — and their use cases — are vastly different. Plus, the buyer personas the company is targeting have changed a lot over the past few years. 
All of this adds complexity for Sid Mistry, VP of Marketing at Figure Eight, and his team. 
Yet they’re still successful. 
How do they do it? 
That’s what we’re talking about on this episode of the The Data-Driven Marketer. Sid shared five tactics his team is using to increase the success of their marketing programs, even when things get complicated. 
 ]]>8ce342b10b824e3ab25e5ba41744970fTue, 04 Jun 2019 09:00:00 +0000Dan SanchezSome use it to track elephant migration patterns. Others to put out wildfires in Northern California.  I’m talking about how clients use Figure Eight’s machine learning training data.  Their clients — and their use cases — are vastly different. Plus,...I’m talking about how clients use Figure Eight’s machine learning training data. 
Their clients — and their use cases — are vastly different. Plus, the buyer personas the company is targeting have changed a lot over the past few years. 
All of this adds complexity for Sid Mistry, VP of Marketing at Figure Eight, and his team. 
Yet they’re still successful. 
How do they do it? 
That’s what we’re talking about on this episode of the The Data-Driven Marketer. Sid shared five tactics his team is using to increase the success of their marketing programs, even when things get complicated. 
 ]]>1484falsefullhttps://www.spreaker.com/episode/marketing-automation-getting-roi-faster-w-josh-hill--51917130Naturally, the most actionable advice comes from a third party. 
In 2012 Josh Hill founded Marketing Rockstar Guides. It has since become the go-to site for practical step-by-step help to get the most out of marketing automation platforms. 
I recently spoke with Hill for The Data-Driven Marketer podcast. He warned us that no matter which martech you choose, you need to be patient. Setup takes a while and results even longer. 
We also discussed:  

How to get the most out of your martech 
How to keep your staff from getting recruited away from you 
Martech’s real ROI 
Where martech is going ]]>fcbd8ce29751465e8741ccc0c46cbb7eTue, 21 May 2019 09:00:00 +0000Dan SanchezYour company just gambled on an expensive new marketing automation platform. Now your neck is on the line to make it work.  Naturally, the most actionable advice comes from a third party.  In 2012 Josh Hill founded Marketing Rockstar Guides. It has...Naturally, the most actionable advice comes from a third party. 
In 2012 Josh Hill founded Marketing Rockstar Guides. It has since become the go-to site for practical step-by-step help to get the most out of marketing automation platforms. 
I recently spoke with Hill for The Data-Driven Marketer podcast. He warned us that no matter which martech you choose, you need to be patient. Setup takes a while and results even longer. 
We also discussed:  

How to get the most out of your martech 
How to keep your staff from getting recruited away from you 
Martech’s real ROI 
Where martech is going ]]>1553falsefullhttps://www.spreaker.com/episode/unleash-your-sales-team-with-chat-bots-w-brian-kotlyar--51917164Chatbots can acquire leads, demo products, help onboard new customers, and of course offer customer support. 
Creating bot script is like creating a nurture stream or a decision tree in one of your marketing automation tools. You create branch paths for the typical buying questions and patterns that people have.]]>9dc59614868d45a6a05c6bfb132c8757Tue, 07 May 2019 17:01:06 +0000Dan SanchezMost likely, according to Brian Kotlyar, Head of Demand Generation & Growth for Intercom, a customer messaging platform.  Chatbots can acquire leads, demo products, help onboard new customers, and of course offer customer support.  Creating bot script...Chatbots can acquire leads, demo products, help onboard new customers, and of course offer customer support. 
Creating bot script is like creating a nurture stream or a decision tree in one of your marketing automation tools. You create branch paths for the typical buying questions and patterns that people have.]]>1269falsefullhttps://www.spreaker.com/episode/aligning-sales-and-marketing-for-maximum-success-w-adam-goyette--51917139They should always be in perfect alignment to each other. 
You need to start with the end sales goal and then work backward to get a marketing plan in place that supports that. 
Adam Goyette, Vice President of demand generation at G2, the largest marketplace for B2B software in the world, has mastered sales and marketing alignment. He shared his expertise with us.]]>5471b50477f94b44bd5e97fed3f472ecTue, 23 Apr 2019 09:00:00 +0000Dan SanchezMarketing’s sole purpose is to help drive more sales.  They should always be in perfect alignment to each other.  You need to start with the end sales goal and then work backward to get a marketing plan in place that supports that.  Adam Goyette,...They should always be in perfect alignment to each other. 
You need to start with the end sales goal and then work backward to get a marketing plan in place that supports that. 
Adam Goyette, Vice President of demand generation at G2, the largest marketplace for B2B software in the world, has mastered sales and marketing alignment. He shared his expertise with us.]]>1851falsefullhttps://www.spreaker.com/episode/breaking-down-the-data-silos-w-john-donlon--51917125As marketers, we’re drowning in data. 
Showing companies how to handle this data deluge is the job of John Donlon, Senior Research Director, Marketing Operations Strategies at SiriusDecisions. 
SiriusDecisions is a B2B research and advisory firm. They use data, research, and models to help organizations grow by engaging with leaders in sales, marketing, and product development. 
Many companies are trying to transition away from silos. The silos usual happen as a result of separate delivery systems that have incompatible analytics. Over the last three years, companies have been trying to connect all this information. 
Because in most cases the marketing tech stack grew organically with lots of different technologies from different vendors, coming up with an actionable strategy has become increasingly difficult.]]>fd9dc5c51a3046c981b779b36ec39ed8Tue, 09 Apr 2019 09:00:00 +0000Dan Sanchez   As marketers, we’re drowning in data.  Showing companies how to handle this data deluge is the job of John Donlon, Senior Research Director, Marketing Operations Strategies at SiriusDecisions.  SiriusDecisions is a B2B research and advisory firm....As marketers, we’re drowning in data. 
Showing companies how to handle this data deluge is the job of John Donlon, Senior Research Director, Marketing Operations Strategies at SiriusDecisions. 
SiriusDecisions is a B2B research and advisory firm. They use data, research, and models to help organizations grow by engaging with leaders in sales, marketing, and product development. 
Many companies are trying to transition away from silos. The silos usual happen as a result of separate delivery systems that have incompatible analytics. Over the last three years, companies have been trying to connect all this information. 
Because in most cases the marketing tech stack grew organically with lots of different technologies from different vendors, coming up with an actionable strategy has become increasingly difficult.]]>1515falsefullhttps://www.spreaker.com/episode/social-selling-techniques-that-only-humans-can-do-w-jill-rowley--51917126For social selling, Rowley recommends that you Google a prospect to absorb any:  

Videos they have appeared in 
Podcasts 
Q&As 
Fireside chats 
Quotes in articles 
Online groups they belong to 
Who they reference on LinkedIn 
Anything that will help you understand what the person cares about and what  their point of view is  

In our inaugural regular podcast you’ll learn:  

Important Sales Lessons. 
Social Selling = Social Networks 
Make Social Network Deposits Before You Make A Withdrawal 
Marketing vs. Sales = Reach Vs. Relationship 
You Need Data Stewards ]]>34e8abeee34f487e871c9045cc43c101Tue, 26 Mar 2019 09:00:00 +0000Dan SanchezJill Rowley, is Partner at Stage 2 Capital and Former Chief Growth Officer for Marketo. Jill is one of the most influential names in the marketing automation space.  For social selling, Rowley recommends that you Google a prospect to absorb any:  ...For social selling, Rowley recommends that you Google a prospect to absorb any:  

Videos they have appeared in 
Podcasts 
Q&As 
Fireside chats 
Quotes in articles 
Online groups they belong to 
Who they reference on LinkedIn 
Anything that will help you understand what the person cares about and what  their point of view is  

In our inaugural regular podcast you’ll learn:  

Important Sales Lessons. 
Social Selling = Social Networks 
Make Social Network Deposits Before You Make A Withdrawal 
Marketing vs. Sales = Reach Vs. Relationship 
You Need Data Stewards ]]>2072falsefullhttps://www.spreaker.com/episode/why-you-should-listen-to-the-data-driven-marketer--51917132I’m Allen Pogorzelski, Marketing VP at Openprise which helps companies leverage open data and open web technologies.  I’m launching a podcast called The Data-Driven Marketer. 
You're going to hear from experts in marketing, operations, demand gen, and digital marketing on building organizations, careers, and growing revenue. 
It will be really interesting and a lot of fun.]]>2ce696b1683b463fb57b596119929750Thu, 14 Mar 2019 15:14:11 +0000Dan SanchezSome data nerds are throwing a podcast, and you’re invited!  I’m Allen Pogorzelski, Marketing VP at Openprise which helps companies leverage open data and open web technologies.  I’m launching a podcast called The Data-Driven Marketer.  You're going...I’m Allen Pogorzelski, Marketing VP at Openprise which helps companies leverage open data and open web technologies.  I’m launching a podcast called The Data-Driven Marketer. 
You're going to hear from experts in marketing, operations, demand gen, and digital marketing on building organizations, careers, and growing revenue. 
It will be really interesting and a lot of fun.]]>344falsetrailer