builders from business.com

builders from business.comhttps://www.spreaker.com/show/builders-from-business-comenMarketingCopyright John Busbyhttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/d756b6f18b91bb22eb81a7767577f1d4.jpgbuilders from business.comhttps://www.spreaker.com/show/builders-from-business-comTue, 05 May 2026 11:00:07 +0000business.combusiness.commarketing@centerfield.comIf you're seeking inspiration, lessons and war stories from the world's best and most (emotionally) intelligent marketers, you've come to the right place. Centerfield CMO John Busby chats (nearly) every week with leaders from every industry and...trueepisodicFirestone Walker Co-Founder David Walker on Growing a Legendary Craft Brewing Brandhttps://www.spreaker.com/episode/firestone-walker-co-founder-david-walker-on-growing-a-legendary-craft-brewing-brand--71818286
John and David discuss:
00:00 — Introduction to David Walker and Firestone Walker
01:09 — How Firestone Walker started and why craft beer felt like the next wine movement
04:56 — Bringing European beer culture into California craft brewing
06:19 — How 805 beer became Firestone Walker’s flagship brand
08:48 — The evolution of craft beer marketing and lifestyle branding
12:21 — Scaling Firestone Walker while keeping up with demand
14:46 — Growing without losing culture, quality, or authenticity
18:07 — Building a successful family business and long-term leadership partnership
21:37 — Brewing for Tomorrow: sustainability, solar power, CO2 capture, and water efficiency
25:42 — The state of craft beer and what comes next for Firestone Walker

Thanks for listening, and if you liked this episode, be sure to share it with someone building a business or career they don’t have to recover from. 🚀

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🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page

📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast
]]>https://api.spreaker.com/episode/71818286Tue, 05 May 2026 11:00:02 +0000business.comOn this episode of the builders Podcast, John Busby sits down with David Walker, co-founder of Firestone Walker Brewing Company, to talk about the 30+ year journey behind one of the defining brands in American craft beer. David shares how his...
John and David discuss:
00:00 — Introduction to David Walker and Firestone Walker
01:09 — How Firestone Walker started and why craft beer felt like the next wine movement
04:56 — Bringing European beer culture into California craft brewing
06:19 — How 805 beer became Firestone Walker’s flagship brand
08:48 — The evolution of craft beer marketing and lifestyle branding
12:21 — Scaling Firestone Walker while keeping up with demand
14:46 — Growing without losing culture, quality, or authenticity
18:07 — Building a successful family business and long-term leadership partnership
21:37 — Brewing for Tomorrow: sustainability, solar power, CO2 capture, and water efficiency
25:42 — The state of craft beer and what comes next for Firestone Walker

Thanks for listening, and if you liked this episode, be sure to share it with someone building a business or career they don’t have to recover from. 🚀

🚀 Join business.com+: https://www.business.com/tracking/?a=101704&c=114951&s7=Youtube&s8=episodedescription&s9=builders
Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on top solutions.

🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page

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]]>1745beer,beerculture,branding,brewing,builders,business,california,craftbeer,entrepreneurship,familybusiness,firestone,founders,innovation,leadership,marketing,podcast,scaling,startup,sustainability,winemakingfalse120fullThis Isn’t Working – Stress and Success in Corporate America with Meghan French Dunbarhttps://www.spreaker.com/episode/this-isn-t-working-stress-and-success-in-corporate-america-with-meghan-french-dunbar--71623875
John and Meghan discuss:
00:00 – Introduction
03:10 – The hidden toll of entrepreneurship and “falling apart” behind success
07:10 – Stress vs. chronic stress: how to recognize the warning signs
11:19 – Why glorifying business is dangerous and how to break the cycle
16:14 – The link between financial security, engagement, and performance
20:16 – Practical ways to build healthier, more human-centered organizations
24:20 – Leadership myths: are women actually better leaders?

Thanks for listening, and if you liked this episode, be sure to share it with someone building a business or career they don’t have to recover from. 🚀
🚀 Join business.com+: https://www.business.com/tracking/?a=101704&c=114951&s7=Spreaker&s8=episodedescription&s9=builders

Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on top solutions.

Check out Meghan’s book: This Isn't Working: Overcoming Stress, Guilt, and Overload

🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page
📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast]]>https://api.spreaker.com/episode/71623875Tue, 28 Apr 2026 11:00:03 +0000business.comOn this episode of the builders Podcast, John Busby sits down with Meghan French Dunbar, former CEO and co-founder of Conscious Company Media and author of This Isn’t Working, to talk about the hidden cost of entrepreneurial success and how to build a...
John and Meghan discuss:
00:00 – Introduction
03:10 – The hidden toll of entrepreneurship and “falling apart” behind success
07:10 – Stress vs. chronic stress: how to recognize the warning signs
11:19 – Why glorifying business is dangerous and how to break the cycle
16:14 – The link between financial security, engagement, and performance
20:16 – Practical ways to build healthier, more human-centered organizations
24:20 – Leadership myths: are women actually better leaders?

Thanks for listening, and if you liked this episode, be sure to share it with someone building a business or career they don’t have to recover from. 🚀
🚀 Join business.com+: https://www.business.com/tracking/?a=101704&c=114951&s7=Spreaker&s8=episodedescription&s9=builders

Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on top solutions.

Check out Meghan’s book: This Isn't Working: Overcoming Stress, Guilt, and Overload

🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page
📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast]]>1818false119fullUnleashed Brands CEO Michael Browning on Entrepreneurship, Growth & Helping Kids and Parents Thrivehttps://www.spreaker.com/episode/unleashed-brands-ceo-michael-browning-on-entrepreneurship-growth-helping-kids-and-parents-thrive--71527405
Michael and John discuss:
00:00 - The origin of Urban Air and spotting scalable ideas
08:14 - Navigating risk and uncertainty as an entrepreneur
11:25 - Discovering franchising and scaling beyond one market
15:10 - Expanding into a multi-brand platform and acquiring Sylvan
17:20 - The vision behind Unleashed Brands and youth enrichment
20:30 - How parenting priorities are shifting toward character development
24:20 - Leadership lessons and evolving as a founder

Thanks for listening, and if you liked this episode, be sure to share it with someone you want to see leveled-up with you. 🚀

🚀 Join business.com+: https://www.business.com/tracking/?a=101704&c=114951&s7=Spreaker&s8=episodedescription&s9=builders
Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on top solutions.

🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page

📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast]]>https://api.spreaker.com/episode/71527405Tue, 21 Apr 2026 17:31:51 +0000business.comOn this episode of the builders podcast, John Busby sits down with Michael Browning, CEO and Founder of Unleashed Brands, to explore how he built a multi-brand platform focused on helping kids become well-rounded and life-ready. Michael shares his...
Michael and John discuss:
00:00 - The origin of Urban Air and spotting scalable ideas
08:14 - Navigating risk and uncertainty as an entrepreneur
11:25 - Discovering franchising and scaling beyond one market
15:10 - Expanding into a multi-brand platform and acquiring Sylvan
17:20 - The vision behind Unleashed Brands and youth enrichment
20:30 - How parenting priorities are shifting toward character development
24:20 - Leadership lessons and evolving as a founder

Thanks for listening, and if you liked this episode, be sure to share it with someone you want to see leveled-up with you. 🚀

🚀 Join business.com+: https://www.business.com/tracking/?a=101704&c=114951&s7=Spreaker&s8=episodedescription&s9=builders
Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on top solutions.

🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page

📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast]]>1713business,businesses franchise,businesses multi-brand,companies small,development experiential,development leadership founder,entertainment youth,entrepreneurship franchising s,expansion edtech,experience mission-driven,growth,growth business,journey startup,learning) customer,management parenting,strategy family,strategy innovation risk,(sylvan,trends characterfalse119fullE-Commerce Month: Creator & Affiliate Space with Ikon Digital Founder Mike Barronhttps://www.spreaker.com/episode/e-commerce-month-creator-affiliate-space-with-ikon-digital-founder-mike-barron--71321232
Mike and John discuss:
04:11 – When a brand is ready to invest in affiliate marketing
08:36 – Creator strategy 101 for brands entering the space
10:52 – Why affiliate marketing now functions like an ecosystem
12:04 – How editorial coverage influences LLM and AI visibility
15:18 – Why diverse traffic sources matter in the customer journey
16:05 – Mike’s decision to go from sales leader to founder
21:41 – Why cold calling and early sales reps still matter

Thanks for listening, and if you liked this episode, be sure to share it with someone you want to see leveled-up with you. 🚀

🚀 Join business.com+: https://bit.ly/business-com-plus
Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on top solutions.

🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page

📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast]]>https://api.spreaker.com/episode/71321232Tue, 14 Apr 2026 16:18:02 +0000business.comOn this episode of the builders Podcast, John Busby sits down with Mike Barron, Founder of Ikon Digital Media, to break down how e-commerce brands grow through modern affiliate and creator strategies. Mike explains why success goes far beyond...
Mike and John discuss:
04:11 – When a brand is ready to invest in affiliate marketing
08:36 – Creator strategy 101 for brands entering the space
10:52 – Why affiliate marketing now functions like an ecosystem
12:04 – How editorial coverage influences LLM and AI visibility
15:18 – Why diverse traffic sources matter in the customer journey
16:05 – Mike’s decision to go from sales leader to founder
21:41 – Why cold calling and early sales reps still matter

Thanks for listening, and if you liked this episode, be sure to share it with someone you want to see leveled-up with you. 🚀

🚀 Join business.com+: https://bit.ly/business-com-plus
Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on top solutions.

🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page

📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast]]>1459false116fullFocusing Your Brand and Organization with Allison Netzer of BrandThnk.cohttps://www.spreaker.com/episode/focusing-your-brand-and-organization-with-allison-netzer-of-brandthnk-co--71217614
Allison and John discuss:
04:20 – What “activity-based marketing” gets wrong
08:20 – Where AI fits into branding, intuition, and taste
10:18 – The Pain, Promise, Proof framework
18:11 – From “north star” to “organizational constellation”
23:18 – Why strong brands focus on what they won’t do
27:01 – A key lesson from a fintech client about competition

Thanks for listening, and if you liked this episode, be sure to share it with someone you want to see leveled-up with you. 🚀

👉 Explore Allison’s book, Think Like a Brand, Not a Bank: https://brandthnk.co/book/
👉 Check out BrandThnk.co’s website: https://brandthnk.co/

🚀 Join business.com+: https://bit.ly/business-com-plus Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on top solutions.

🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page

📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast]]>https://api.spreaker.com/episode/71217614Thu, 09 Apr 2026 20:13:38 +0000business.comOn this episode of the builders podcast, John Busby sits down with Allison Netzer, Founder of BrandThnk.co and a branding expert known for her work with financial institutions, to explore how companies can stand out in increasingly commoditized...
Allison and John discuss:
04:20 – What “activity-based marketing” gets wrong
08:20 – Where AI fits into branding, intuition, and taste
10:18 – The Pain, Promise, Proof framework
18:11 – From “north star” to “organizational constellation”
23:18 – Why strong brands focus on what they won’t do
27:01 – A key lesson from a fintech client about competition

Thanks for listening, and if you liked this episode, be sure to share it with someone you want to see leveled-up with you. 🚀

👉 Explore Allison’s book, Think Like a Brand, Not a Bank: https://brandthnk.co/book/
👉 Check out BrandThnk.co’s website: https://brandthnk.co/

🚀 Join business.com+: https://bit.ly/business-com-plus Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on top solutions.

🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page

📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast]]>1819false117fullBuilding a Successful Consulting Business with Amy Rasdalhttps://www.spreaker.com/episode/building-a-successful-consulting-business-with-amy-rasdal--70860770
Amy and John discuss:
02:21 – Amy’s Silicon Valley background and why she left the CEO track
05:43 – How consulting became a higher-income, higher-control alternative
09:50 – How Billable on the Beach grew from advice for friends into a business
12:27 – The first priority: land a client and get paid
15:15 – Finding your “superpower” and shaping a marketable offer
26:47 - Charging what you’re worth and avoiding the biggest pricing mistake

Thanks for listening, and if you liked this episode, be sure to share it with someone who’s thinking about making the leap into consulting or fractional work.

👉 Explore Amy’s business, Billable at the Beach: https://billableatthebeach.com/

🚀 Join business.com+: https://bit.ly/business-com-plus
Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor plus exclusive deals on top solutions.

🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page

📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast]]>https://api.spreaker.com/episode/70860770Tue, 24 Mar 2026 23:29:43 +0000business.comOn this episode of the builders podcast, John Busby sits down with Amy Rasdal, founder of Billable at the Beach, to explore how professionals can launch a successful consulting business without getting stuck in endless planning, branding, or...
Amy and John discuss:
02:21 – Amy’s Silicon Valley background and why she left the CEO track
05:43 – How consulting became a higher-income, higher-control alternative
09:50 – How Billable on the Beach grew from advice for friends into a business
12:27 – The first priority: land a client and get paid
15:15 – Finding your “superpower” and shaping a marketable offer
26:47 - Charging what you’re worth and avoiding the biggest pricing mistake

Thanks for listening, and if you liked this episode, be sure to share it with someone who’s thinking about making the leap into consulting or fractional work.

👉 Explore Amy’s business, Billable at the Beach: https://billableatthebeach.com/

🚀 Join business.com+: https://bit.ly/business-com-plus
Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor plus exclusive deals on top solutions.

🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page

📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast]]>2019branding,business,clients,consulting,corporate,entrepreneurship,expertise,freelance,growth,income,independence,marketing,mindset,niche,pricing,sales,scaling,solopreneur,strategy,transitionfalse116fullHow Leaders Use AI Authentically - with Allison Shapirahttps://www.spreaker.com/episode/how-leaders-use-ai-authentically-with-allison-shapira--70428401
Allison and John discuss:
04:32 – How AI can erode trust if leaders overuse it
08:25 – Generic AI communication vs. unique human voice
16:39 – Public speaking lessons from opera training
20:39 – Universal truths about human connection across cultures
23:51 – How to ask for feedback and continuously improve as a speaker
26:17 – Why humor matters in leadership communication

Thanks for listening, and if you liked this episode, be sure to share it with someone who cares about leading with both innovation and authenticity.

👉 Learn more about Allison Shapira: https://allisonshapira.com/

🚀 Join business.com+: https://bit.ly/business-com-plus
Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor plus exclusive deals on top solutions.

🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page

📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast]]>https://api.spreaker.com/episode/70428401Tue, 03 Mar 2026 23:12:00 +0000business.comOn this episode of the builders podcast, John Busby sits down with Allison Shapira, Harvard lecturer, keynote speaker, and author of AI for the Authentic Leader, to explore how leaders can use AI without losing their voice. As generative AI becomes...
Allison and John discuss:
04:32 – How AI can erode trust if leaders overuse it
08:25 – Generic AI communication vs. unique human voice
16:39 – Public speaking lessons from opera training
20:39 – Universal truths about human connection across cultures
23:51 – How to ask for feedback and continuously improve as a speaker
26:17 – Why humor matters in leadership communication

Thanks for listening, and if you liked this episode, be sure to share it with someone who cares about leading with both innovation and authenticity.

👉 Learn more about Allison Shapira: https://allisonshapira.com/

🚀 Join business.com+: https://bit.ly/business-com-plus
Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor plus exclusive deals on top solutions.

🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page

📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast]]>1751adaptability,ai,authenticity,business,communication,criticalthinking,curiosity,entrepreneurship,feedback,generativeai,growth,influence,innovation,keynote,leadership,liberalarts,publicspeaking,smb,storytelling,trustfalse115fullAmerica’s Nuclear Energy Opportunity with Kevin Kong, CEO of Everstarhttps://www.spreaker.com/episode/america-s-nuclear-energy-opportunity-with-kevin-kong-ceo-of-everstar--70048726
Kevin and John discuss:
01:10 – The current energy crisis and nuclear’s role in meeting rising demand
05:35 – Nuclear energy’s potential and global comparisons (U.S. vs. China)
07:28 – Everstar’s mission to streamline nuclear project workflows
12:44 – Kevin’s personal journey into the nuclear sector
21:36 – How engineering skills translate into entrepreneurial success
25:27 – Building culture while scaling an energy-focused startup

Thanks for listening, and if you liked this episode, be sure to share it with someone you want to see leveled-up with you. 🚀

👉 Check out Everstar’s website: Accelerating Nuclear with AI | Everstar🚀

Join business.com+: https://bit.ly/business-com-plus

Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on top solutions.

🎧 Listen and subscribe to the builders podcast:
https://plinkhq.com/i/1608075598?to=page

📺 Watch more from the builders podcast:
https://www.youtube.com/@builderspodcast]]>https://api.spreaker.com/episode/70048726Tue, 24 Feb 2026 12:00:09 +0000business.comOn this episode of the builders podcast, John Busby sits down with Kevin Kong, CEO and founder of Everstar, to discuss the critical role nuclear energy plays in addressing the global energy crisis. As energy demand surges driven in part by AI and data...
Kevin and John discuss:
01:10 – The current energy crisis and nuclear’s role in meeting rising demand
05:35 – Nuclear energy’s potential and global comparisons (U.S. vs. China)
07:28 – Everstar’s mission to streamline nuclear project workflows
12:44 – Kevin’s personal journey into the nuclear sector
21:36 – How engineering skills translate into entrepreneurial success
25:27 – Building culture while scaling an energy-focused startup

Thanks for listening, and if you liked this episode, be sure to share it with someone you want to see leveled-up with you. 🚀

👉 Check out Everstar’s website: Accelerating Nuclear with AI | Everstar🚀

Join business.com+: https://bit.ly/business-com-plus

Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on top solutions.

🎧 Listen and subscribe to the builders podcast:
https://plinkhq.com/i/1608075598?to=page

📺 Watch more from the builders podcast:
https://www.youtube.com/@builderspodcast]]>1872and,centers energy,china,crisis ai,demand data,energy,energy advanced,energy clean,energy energy,episode: nuclear,generation regulatory,infrastructure nuclear,innovation energy,nuclear energy,policy,reform infrastructure,solutions power,startups climate,u.s.false114fullUpgrading your AirBnB with Jordan McDonough of Somerled Designshttps://www.spreaker.com/episode/upgrading-your-airbnb-with-jordan-mcdonough-of-somerled-designs--70028121On this episode of the builders podcast, John Busby sits down with Jordan McDonough, co-founder of Somerled Designs, to discuss how interior design has become a critical business strategy in today’s competitive short-term rental market. Jordan shares why design is no longer optional for Airbnb owners and how guest expectations, market research, and intentional experiences drive bookings and ROI.Jordan also shares the story behind Somerled Designs, from spotting a gap in the STR market to scaling a 100% remote service-based business, and explains how understanding your target audience, amenities, and systems fuels both property performance and company growth.

Jordan and John discuss:
02:55 – Designing for differentiation in a crowded market
07:52 – The origin story of Somerled Designs
12:21 – The process of working with STR clients
19:06 – Scaling a service-based business
22:32 – Building and maintaining a remote work culture

Thanks for listening, and if you liked this episode, be sure to share it with someone you want to see leveled-up with you. 🚀

👉 Explore more of Somerland Designs: Somerled Designs - Specializing in Vacation Rentals

🚀 Join business.com+: https://bit.ly/business-com-plus
Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on top solutions.

🎧 Listen and subscribe to the builders podcast:
https://plinkhq.com/i/1608075598?to=page

📺 Watch more from the builders podcast:
https://www.youtube.com/@builderspodcast]]>https://api.spreaker.com/episode/70028121Tue, 17 Feb 2026 12:00:02 +0000business.comOn this episode of the builders podcast, John Busby sits down with Jordan McDonough, co-founder of Somerled Designs, to discuss how interior design has become a critical business strategy in today’s competitive short-term rental market. Jordan shares...On this episode of the builders podcast, John Busby sits down with Jordan McDonough, co-founder of Somerled Designs, to discuss how interior design has become a critical business strategy in today’s competitive short-term rental market. Jordan shares why design is no longer optional for Airbnb owners and how guest expectations, market research, and intentional experiences drive bookings and ROI.Jordan also shares the story behind Somerled Designs, from spotting a gap in the STR market to scaling a 100% remote service-based business, and explains how understanding your target audience, amenities, and systems fuels both property performance and company growth.

Jordan and John discuss:
02:55 – Designing for differentiation in a crowded market
07:52 – The origin story of Somerled Designs
12:21 – The process of working with STR clients
19:06 – Scaling a service-based business
22:32 – Building and maintaining a remote work culture

Thanks for listening, and if you liked this episode, be sure to share it with someone you want to see leveled-up with you. 🚀

👉 Explore more of Somerland Designs: Somerled Designs - Specializing in Vacation Rentals

🚀 Join business.com+: https://bit.ly/business-com-plus
Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on top solutions.

🎧 Listen and subscribe to the builders podcast:
https://plinkhq.com/i/1608075598?to=page

📺 Watch more from the builders podcast:
https://www.youtube.com/@builderspodcast]]>1730airbnb,business,design,differentiation,experience,guest,hospitality,interior,investing,optimization,property,remote,rental,rentals,roi,service-based,short-term,str,strategy,vacationfalse113fullThe Importance of Delegation in Scaling Businesses - with Atiba de Souzahttps://www.spreaker.com/episode/the-importance-of-delegation-in-scaling-businesses-with-atiba-de-souza--69564903On this episode of the builders podcast, John Busby sits down with Atiba de Souza, entrepreneur, marketing expert, and author of The Delegation Trap, to talk about what matters most in marketing in 2026 and beyond. Atiba explains how moments of truth in the buyer journey have changed, why human connection and community are winning in B2B, and why video is now central to search and engagement. The conversation also explores Atiba’s 30 year business journey, including launching a search engine before Google, the thinking behind turning doers into thinkers through better delegation, and the cultural and practical benefits of living and working in the Philippines.

Atiba and John discuss:
00:45 – Atiba’s background and focus on modern marketing
03:37 – Moments of truth and the role of community in B2B
07:40 – The rise of video marketing and video search
14:33 – Atiba’s journey from search engines to video strategy
21:47 – The Delegation Trap and the CASE method
32:27 – Living and working in the Philippines

Thanks for listening, and if you liked this episode, be sure to share it with someone you want to see leveled-up with you. 🚀

👉 Explore Atiba de Souza’s book, The Delegation Gap: https://thedelegationtrap.com /

🚀 Join business.com+: https://bit.ly/business-com-plus
Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on top solutions.

🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page

📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast]]>https://api.spreaker.com/episode/69564903Tue, 27 Jan 2026 12:00:10 +0000business.comOn this episode of the builders podcast, John Busby sits down with Atiba de Souza, entrepreneur, marketing expert, and author of The Delegation Trap, to talk about what matters most in marketing in 2026 and beyond. Atiba explains how moments of truth...On this episode of the builders podcast, John Busby sits down with Atiba de Souza, entrepreneur, marketing expert, and author of The Delegation Trap, to talk about what matters most in marketing in 2026 and beyond. Atiba explains how moments of truth in the buyer journey have changed, why human connection and community are winning in B2B, and why video is now central to search and engagement. The conversation also explores Atiba’s 30 year business journey, including launching a search engine before Google, the thinking behind turning doers into thinkers through better delegation, and the cultural and practical benefits of living and working in the Philippines.

Atiba and John discuss:
00:45 – Atiba’s background and focus on modern marketing
03:37 – Moments of truth and the role of community in B2B
07:40 – The rise of video marketing and video search
14:33 – Atiba’s journey from search engines to video strategy
21:47 – The Delegation Trap and the CASE method
32:27 – Living and working in the Philippines

Thanks for listening, and if you liked this episode, be sure to share it with someone you want to see leveled-up with you. 🚀

👉 Explore Atiba de Souza’s book, The Delegation Gap: https://thedelegationtrap.com /

🚀 Join business.com+: https://bit.ly/business-com-plus
Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on top solutions.

🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page

📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast]]>2194b2bmarketing,b2bpodcast,builderspodcast,businesspodcast,buyerjourney,communitydriven,contentmarketing,digitalmarketing,entrepreneurpodcast,futureofsearch,growthmarketing,humancenteredmarketing,marketingpodcast,marketingstrategy,marketingtrends2026,modernmarketing,momentsoftruth,searchmarketing,videomarketing,videoseotrue112fullDo You Have A Good 401(k) Plan? With 401(k) Forensic Consultant Paul Sippilhttps://www.spreaker.com/episode/do-you-have-a-good-401-k-plan-with-401-k-forensic-consultant-paul-sippil--69564243
Paul and John discuss:
01:26 – What a 401(k) really is (and how it differs from an IRA)
05:43 – How to tell if you have a good or bad 401(k) plan
09:58 – Advisors, administrators, and where hidden fees come from
14:50 – Paul’s path to becoming a 401(k) forensic consultant
19:55 – Best practices for early-career investors
31:22 – Paul’s community dining initiative and food system transparency

Thanks for listening, and if you liked this episode, be sure to share it with someone you want to see leveled-up with you. 🚀

👉 Explore Paul’s website: www.paulsippil.com

🚀 Join business.com+: https://bit.ly/business-com-plus
Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on top solutions.

🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page

📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast]]>https://api.spreaker.com/episode/69564243Fri, 23 Jan 2026 21:01:30 +0000business.comOn this episode of the builders podcast, John Busby sits down with Paul Sippil, a registered investment advisor and 401(k) forensic consultant, to unpack how retirement plans really work, and why most employees and employers are paying more than they...
Paul and John discuss:
01:26 – What a 401(k) really is (and how it differs from an IRA)
05:43 – How to tell if you have a good or bad 401(k) plan
09:58 – Advisors, administrators, and where hidden fees come from
14:50 – Paul’s path to becoming a 401(k) forensic consultant
19:55 – Best practices for early-career investors
31:22 – Paul’s community dining initiative and food system transparency

Thanks for listening, and if you liked this episode, be sure to share it with someone you want to see leveled-up with you. 🚀

👉 Explore Paul’s website: www.paulsippil.com

🚀 Join business.com+: https://bit.ly/business-com-plus
Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on top solutions.

🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page

📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast]]>2035401k,advisors,builderspodcast,business,employees,employers,fees,fiduciary,finance,indexfunds,investing,ira,planning,podcast,portfolio,retirement,savings,smb,transparency,wealthfalse111fullThe Uncertainty Advantage with Scott Stirrett, Founder of Venture for Canadahttps://www.spreaker.com/episode/the-uncertainty-advantage-with-scott-stirrett-founder-of-venture-for-canada--69064550On this episode of the builders podcast, John Busby sits down with Scott Stirrett, founder of Venture for Canada and author of The Uncertainty Advantage, to talk about what it really takes to build a meaningful career in an era defined by rapid change. Scott breaks down why young professionals must learn to embrace uncertainty, take smart risks, and focus on developing adaptable, useful skills rather than chasing rigid career plans. He also opens up about his mental health journey, how travel builds adaptability, and why pursuing multiple ventures can be a strength, not a distraction.

Thanks for listening, and if you liked this episode, be sure to share it with someone you want to see leveled-up with you. 🚀

👉 Get Scott’s book The Uncertainty Advantage:
https://www.amazon.com/Uncertainty-Advantage-Launching-Career-Change/dp/1459753224👉 Follow Scott’s Substack:
https://substack.com/@scottstirrett

🚀 Join business.com+: https://bit.ly/business-com-plus
Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on top solutions.🎧

Listen and subscribe to the builders podcast:
https://plinkhq.com/i/1608075598?to=page📺

Watch more from the builders podcast:
https://www.youtube.com/@builderspodcast]]>https://api.spreaker.com/episode/69064550Tue, 16 Dec 2025 12:00:08 +0000business.comOn this episode of the builders podcast, John Busby sits down with Scott Stirrett, founder of Venture for Canada and author of The Uncertainty Advantage, to talk about what it really takes to build a meaningful career in an era defined by rapid...On this episode of the builders podcast, John Busby sits down with Scott Stirrett, founder of Venture for Canada and author of The Uncertainty Advantage, to talk about what it really takes to build a meaningful career in an era defined by rapid change. Scott breaks down why young professionals must learn to embrace uncertainty, take smart risks, and focus on developing adaptable, useful skills rather than chasing rigid career plans. He also opens up about his mental health journey, how travel builds adaptability, and why pursuing multiple ventures can be a strength, not a distraction.

Thanks for listening, and if you liked this episode, be sure to share it with someone you want to see leveled-up with you. 🚀

👉 Get Scott’s book The Uncertainty Advantage:
https://www.amazon.com/Uncertainty-Advantage-Launching-Career-Change/dp/1459753224👉 Follow Scott’s Substack:
https://substack.com/@scottstirrett

🚀 Join business.com+: https://bit.ly/business-com-plus
Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on top solutions.🎧

Listen and subscribe to the builders podcast:
https://plinkhq.com/i/1608075598?to=page📺

Watch more from the builders podcast:
https://www.youtube.com/@builderspodcast]]>1772adaptability,advice,building,career,careers,development,early,entrepreneurship,founder,future,growth,nonlinear,of,professional,risk,skill,startup,taking,uncertainty,workfalse110fullScaling Brands with Jason Weinberger, Co-Founder of Mother Bear Agencyhttps://www.spreaker.com/episode/scaling-brands-with-jason-weinberger-co-founder-of-mother-bear-agency--68836094
Thanks for listening, and if you liked this episode, be sure to share it with someone you want to see leveled-up with you. 🚀

👉 Explore Mother Bear Agency: https://motherbear.agency/

🚀 Join business.com+: https://bit.ly/business-com-plus

Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on top solutions.

🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page 📺

Watch more from the builders podcast: https://www.youtube.com/@builderspodcast]]>https://api.spreaker.com/episode/68836094Tue, 02 Dec 2025 19:19:30 +0000business.comOn this episode of the builders podcast, John Busby sits down with Jason Weinberger, Co-Founder & CRO of Mother Bear Agency, to talk about what it really takes to scale a brand in 2025. Jason breaks down why an integrated, holistic approach to...
Thanks for listening, and if you liked this episode, be sure to share it with someone you want to see leveled-up with you. 🚀

👉 Explore Mother Bear Agency: https://motherbear.agency/

🚀 Join business.com+: https://bit.ly/business-com-plus

Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on top solutions.

🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page 📺

Watch more from the builders podcast: https://www.youtube.com/@builderspodcast]]>16162025 platform,a,agency jason,bear,brand integrated,building scaling,challenges creative,changes signal,creative data-driven,in,leadership mother,loss marketing,marketing,marketing holistic,marketing marketing,marketing performance,pr ai,strategy brand,strategy cross-functional,teams agencyfalsefullCybersecurity – Protecting your Business and Yourself with Paul Laudanski of Onapsishttps://www.spreaker.com/episode/cybersecurity-protecting-your-business-and-yourself-with-paul-laudanski-of-onapsis--68525936
Thanks for listening, and if you liked this episode, be sure to share it with someone that you want to see leveled-up with you. 🚀

🚀 Join business.com+: https://bit.ly/business-com-plus Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions.

🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page

📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast]]>https://api.spreaker.com/episode/68525936Tue, 11 Nov 2025 18:14:35 +0000business.comOn this episode of the builders podcast, John Busby sits down with Paul Laudanski, Director of Security Research at Onapsis and a leading cybersecurity expert, to explore the evolving world of digital security, from zero day vulnerabilities and ERP...
Thanks for listening, and if you liked this episode, be sure to share it with someone that you want to see leveled-up with you. 🚀

🚀 Join business.com+: https://bit.ly/business-com-plus Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions.

🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page

📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast]]>2008ai,attacks,authentication,career,cybersecurity,day,erp,in,investment,multi-factor,offensive,personal,security,software,tips,vulnerabilities,zerofalsefullGetting Your Career in Shape with Dr. Candace Steele Flippinhttps://www.spreaker.com/episode/getting-your-career-in-shape-with-dr-candace-steele-flippin--68418099
Thanks for listening, and if you liked this episode, be sure to share it with someone that you want to see leveled-up with you. 🚀

Explore Dr. Candace Steele Flippin’s book, Get Your Career in SHAPE, to learn more about empowering career growth: https://candacesteeleflippin.com/shop/

🚀 Join business.com+: https://bit.ly/business-com-plus
Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions.

🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page

📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast]]>https://api.spreaker.com/episode/68418099Tue, 04 Nov 2025 18:34:24 +0000business.comOn this episode of the builders podcast, John Busby sits down with Dr. Candace Steele Flippin, author, researcher, and corporate leader, to talk about leadership, generational change, and the evolving workplace. Dr. Flippin shares her journey from...
Thanks for listening, and if you liked this episode, be sure to share it with someone that you want to see leveled-up with you. 🚀

Explore Dr. Candace Steele Flippin’s book, Get Your Career in SHAPE, to learn more about empowering career growth: https://candacesteeleflippin.com/shop/

🚀 Join business.com+: https://bit.ly/business-com-plus
Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions.

🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page

📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast]]>2348advice,career,communication,empathy,generational,genz,growth,insights,leadership,negotiation,women,workplacefalse107fullDigits CEO Jeff Seibert on Founder-Market Fit and Social Dilemmahttps://www.spreaker.com/episode/digits-ceo-jeff-seibert-on-founder-market-fit-and-social-dilemma--68126842
Thanks for listening, and if you liked this episode, be sure to share it with someone that you want to see leveled-up with you. 🚀
🚀 Join business.com+: https://bit.ly/business-com-plus Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions.

👉 Visit the Digits website: https://digits.com/

🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page

📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast]]>https://api.spreaker.com/episode/68126842Tue, 14 Oct 2025 11:00:08 +0000business.comOn this episode of the builders podcast, John Busby sits down with Jeff Seibert, founder and CEO of Digits, to talk about building companies that last. Jeff shares how he helped scale Crashlytics to millions of users before joining Twitter, why he...
Thanks for listening, and if you liked this episode, be sure to share it with someone that you want to see leveled-up with you. 🚀
🚀 Join business.com+: https://bit.ly/business-com-plus Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions.

👉 Visit the Digits website: https://digits.com/

🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page

📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast]]>1305thebuilderspodcast #johnbusbyfalse106fullD1 Training CEO Will Bartholomew on Athletics, Growth, and What Made Peyton Manning Specialhttps://www.spreaker.com/episode/d1-training-ceo-will-bartholomew-on-athletics-growth-and-what-made-peyton-manning-special--68040690On this episode of the builders podcast, John Busby sits down with Will Bartholomew, former D1 athlete and founder of D1 Training, to explore the journey from the playing field to building one of the fastest-growing training franchises in the country. Will shares lessons learned from competing alongside legends like Peyton Manning, the setbacks that shaped his path, and how the values of accountability, coaching, and character are at the heart of athletic and personal growth. The conversation highlights how D1 Training grew from its early focus on young athletes to serving adults nationwide, showing that the fundamentals of training and purpose-driven coaching are timeless.

Thanks for listening, and if you liked this episode, be sure to share it with someone that you want to see leveled-up with you. 🚀

🚀 Join business.com+: https://bit.ly/business-com-plus
Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions.

🏈 Visit the D1 Training website: D1 Training | Train Like an Athlete

🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page

📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast]]>https://api.spreaker.com/episode/68040690Tue, 07 Oct 2025 11:00:08 +0000business.comOn this episode of the builders podcast, John Busby sits down with Will Bartholomew, former D1 athlete and founder of D1 Training, to explore the journey from the playing field to building one of the fastest-growing training franchises in the country....On this episode of the builders podcast, John Busby sits down with Will Bartholomew, former D1 athlete and founder of D1 Training, to explore the journey from the playing field to building one of the fastest-growing training franchises in the country. Will shares lessons learned from competing alongside legends like Peyton Manning, the setbacks that shaped his path, and how the values of accountability, coaching, and character are at the heart of athletic and personal growth. The conversation highlights how D1 Training grew from its early focus on young athletes to serving adults nationwide, showing that the fundamentals of training and purpose-driven coaching are timeless.

Thanks for listening, and if you liked this episode, be sure to share it with someone that you want to see leveled-up with you. 🚀

🚀 Join business.com+: https://bit.ly/business-com-plus
Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions.

🏈 Visit the D1 Training website: D1 Training | Train Like an Athlete

🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page

📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast]]>1991false105fullWhen Work is Good with Moe Carrickhttps://www.spreaker.com/episode/when-work-is-good-with-moe-carrick--67516875
In this episode, you’ll learn:

Why the best workplaces help us bring our full selves to work
What it truly means for work to be “good” for both people and organizations
How to redesign meetings to be purposeful and engaging
Why connection, not communication, is often the real problem
The difference between “people-first” lip service and genuine practice
Why purpose matters — even in roles that may not seem world-changing

Purchase a copy of Moe’s book: https://amzn.to/45A1gR5

Thanks for listening, and if you liked this episode, be sure to share it with someone that you want to see leveled-up with you. 🚀

🚀 Join business.com+: https://bit.ly/business-com-plus

Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions.

🚀 Sign up here: https://bit.ly/business-com-plus

🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page
📺 Watch more from the builders podcast: https://youtube.com/businessdotcomvideo
]]>https://api.spreaker.com/episode/67516875Tue, 26 Aug 2025 11:49:45 +0000business.comWhen work energizes us, everything else in life improves - our mood, our relationships, and even our impact at home. On this episode of the builders podcast, John Busby meets with Moe Carrick to uncover how “people-first” doesn’t have to mean ignoring...
In this episode, you’ll learn:

Why the best workplaces help us bring our full selves to work
What it truly means for work to be “good” for both people and organizations
How to redesign meetings to be purposeful and engaging
Why connection, not communication, is often the real problem
The difference between “people-first” lip service and genuine practice
Why purpose matters — even in roles that may not seem world-changing

Purchase a copy of Moe’s book: https://amzn.to/45A1gR5

Thanks for listening, and if you liked this episode, be sure to share it with someone that you want to see leveled-up with you. 🚀

🚀 Join business.com+: https://bit.ly/business-com-plus

Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions.

🚀 Sign up here: https://bit.ly/business-com-plus

🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page
📺 Watch more from the builders podcast: https://youtube.com/businessdotcomvideo
]]>1820false104fullWith Business.com’s Chad Brooks on BDC+ and new researchhttps://www.spreaker.com/episode/with-business-com-s-chad-brooks-on-bdc-and-new-research--67342511
Chad shares insights from surveying 550 leaders, revealing where time really goes, and why so few hours are spent on the growth that owners say matters most. He also introduces business.com+, a free program aimed at helping small businesses cut through marketing hype, choose the right tools, and reclaim valuable time.
In this episode, you’ll learn:

Why small business owners spend just 4 hours a week on growth activities, despite saying it’s a top priority
The hidden productivity drains stealing hours every week (hint: email is just the beginning)
How opportunity cost and burnout are linked to day-to-day “firefighting”
Why delegation is so hard — and how to get comfortable letting go
What business.com+ offers to help leaders make better decisions, faster

Thanks for listening, and if you liked this episode, be sure to share it with someone that you want to see leveled-up with you.

Join business.com+:https://bit.ly/business-com-plus

Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions.

🚀 Sign up here: https://bit.ly/business-com-plus

🎧 Listen and subscribe to the builders Podcast:
https://plinkhq.com/i/1608075598?to=page

📺 Watch more from the builders Podcast:
/businessdotcomvideo
https://www.business.com/business-plus/?utm_medium=audio&utm_source=podcast&utm_campaign=BDCPlusLaunch]]>https://api.spreaker.com/episode/67342511Tue, 12 Aug 2025 11:05:36 +0000business.comIn this episode of the builders podcast, host John Busby talks with Chad Brooks, Editor in Chief at business.com, about brand-new research uncovering a surprising productivity crisis among small business owners. Chad shares insights from surveying...
Chad shares insights from surveying 550 leaders, revealing where time really goes, and why so few hours are spent on the growth that owners say matters most. He also introduces business.com+, a free program aimed at helping small businesses cut through marketing hype, choose the right tools, and reclaim valuable time.
In this episode, you’ll learn:

Why small business owners spend just 4 hours a week on growth activities, despite saying it’s a top priority
The hidden productivity drains stealing hours every week (hint: email is just the beginning)
How opportunity cost and burnout are linked to day-to-day “firefighting”
Why delegation is so hard — and how to get comfortable letting go
What business.com+ offers to help leaders make better decisions, faster

Thanks for listening, and if you liked this episode, be sure to share it with someone that you want to see leveled-up with you.

Join business.com+:https://bit.ly/business-com-plus

Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions.

🚀 Sign up here: https://bit.ly/business-com-plus

🎧 Listen and subscribe to the builders Podcast:
https://plinkhq.com/i/1608075598?to=page

📺 Watch more from the builders Podcast:
/businessdotcomvideo
https://www.business.com/business-plus/?utm_medium=audio&utm_source=podcast&utm_campaign=BDCPlusLaunch]]>947false103fullVistaPrint EVP Emily Whittaker on Leadership, Innovation and Why Small Business Owners are Happy!https://www.spreaker.com/episode/vistaprint-evp-emily-whittaker-on-leadership-innovation-and-why-small-business-owners-are-happy--67238958
In this episode, you’ll learn:

Why 81% of small business owners say they’re happier working for themselves

What small businesses are doing with AI — and where they still want a human touch

How VistaPrint stays innovative by “making big feel small”

Why “acting like an owner” is more than a motto — it’s a leadership unlock

How to scale personalized marketing when time is tight and trust is everything

Why your business card isn’t the first step anymore — and what is

What it takes to go from imposter syndrome to leading the largest region at a global company

Thanks for listening — and if you loved this episode, send it to someone who’s building their own thing and needs a nudge to dream bigger. 🚀

🚀 Join business.com+: https://bit.ly/business-com-plus
Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions.

🎧 Listen and subscribe to the builders Podcast:
https://plinkhq.com/i/1608075598?to=page

📺 Watch more from the builders podcast:
/businessdotcomvideo
https://www.business.com/business-plus/?utm_medium=audio&utm_source=podcast&utm_campaign=BDCPlusLaunch]]>https://api.spreaker.com/episode/67238958Tue, 05 Aug 2025 11:00:08 +0000business.comIn this episode of the builders podcast with John Busby, you’ll meet Emily Whittaker — EVP of North America at VistaPrint. Emily shares what she’s learned in 15 years at the company, including how to foster innovation inside a now 25-year-old brand,...
In this episode, you’ll learn:

Why 81% of small business owners say they’re happier working for themselves

What small businesses are doing with AI — and where they still want a human touch

How VistaPrint stays innovative by “making big feel small”

Why “acting like an owner” is more than a motto — it’s a leadership unlock

How to scale personalized marketing when time is tight and trust is everything

Why your business card isn’t the first step anymore — and what is

What it takes to go from imposter syndrome to leading the largest region at a global company

Thanks for listening — and if you loved this episode, send it to someone who’s building their own thing and needs a nudge to dream bigger. 🚀

🚀 Join business.com+: https://bit.ly/business-com-plus
Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions.

🎧 Listen and subscribe to the builders Podcast:
https://plinkhq.com/i/1608075598?to=page

📺 Watch more from the builders podcast:
/businessdotcomvideo
https://www.business.com/business-plus/?utm_medium=audio&utm_source=podcast&utm_campaign=BDCPlusLaunch]]>2021false102fullLeading Through Change with Executive Coach and Fmr Agency Exec Toni L Clemhttps://www.spreaker.com/episode/leading-through-change-with-executive-coach-and-fmr-agency-exec-toni-l-clem--67171400

In this episode, you’ll learn:

How to lead when the path forward isn’t clear — and everyone’s watching
Why the best leaders focus on changing themselves before trying to change others
What executives did before coaching became mainstream — and what’s changed since
Whether it’s better to build multiple specialized brands or scale under one unified name
How growing a national agency outside of major markets can become a strategic advantage
What really happens when you boldly ask for more — and actually get it
How to bridge the gap between being great at your craft and ready to lead the entire company

Thanks for listening, and if you liked this episode, be sure to share it with someone that you want to see leveled-up with you. 🚀

🚀 Join business.com+: https://bit.ly/business
#investing #bootstrapping #entrepreneurship #hrtech

🚀 Join business.com+: https://bit.ly/business-com-plus
Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions. 🚀 Sign up here: https://bit.ly/business-com-plus

🎧 Listen and subscribe to the builders Podcast:
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https://www.business.com/business-plus/?utm_medium=audio&utm_source=podcast&utm_campaign=BDCPlusLaunch
]]>https://api.spreaker.com/episode/67171400Tue, 29 Jul 2025 11:00:08 +0000business.comIn this episode of the builders podcast with John Busby, you’ll meet Toni Clem- former President & COO of Ovare Group and now an executive coach to top leaders. Toni shares candid insights on leadership, growth, and navigating turning points in...

In this episode, you’ll learn:

How to lead when the path forward isn’t clear — and everyone’s watching
Why the best leaders focus on changing themselves before trying to change others
What executives did before coaching became mainstream — and what’s changed since
Whether it’s better to build multiple specialized brands or scale under one unified name
How growing a national agency outside of major markets can become a strategic advantage
What really happens when you boldly ask for more — and actually get it
How to bridge the gap between being great at your craft and ready to lead the entire company

Thanks for listening, and if you liked this episode, be sure to share it with someone that you want to see leveled-up with you. 🚀

🚀 Join business.com+: https://bit.ly/business
#investing #bootstrapping #entrepreneurship #hrtech

🚀 Join business.com+: https://bit.ly/business-com-plus
Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions. 🚀 Sign up here: https://bit.ly/business-com-plus

🎧 Listen and subscribe to the builders Podcast:
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📺 Watch more from the builders Podcast:
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]]>1748false101fullHow and Why To Invest - with Investor and Entrepreneur Phil Strazzullahttps://www.spreaker.com/episode/how-and-why-to-invest-with-investor-and-entrepreneur-phil-strazzulla--67079907Phil and John discuss:

Phil’s personal investing philosophy rooted in margin of safety
Why the “weirder” the deal, the better the opportunity
A major investment failure — and what it taught Phil about leadership
The unconventional path that led Phil to start Select Software Reviews
How Phil is hedging against AI’s impact on search with word-of-mouth and trust
Why listening to your users is the only real growth strategy

This episode is packed with stories, insights, and practical wisdom for founders, operators, and aspiring investors alike.

🎧 Don’t forget to follow The Builders Podcast and Centerfield for more real-world conversations with people building what’s next.

🚀 Join business.com+: https://bit.ly/business
#investing #bootstrapping #entrepreneurship #hrtech

🚀 Join business.com+: https://bit.ly/business-com-plus
Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions.

🚀 Sign up here: https://bit.ly/business-com-plus

🎧 Listen and subscribe to the builders Podcast:
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📺 Watch more from the builders Podcast:
/businessdotcomvideo
https://www.business.com/business-plus/?utm_medium=audio&utm_source=podcast&utm_campaign=BDCPlusLaunch
]]>https://api.spreaker.com/episode/67079907Tue, 22 Jul 2025 22:55:43 +0000business.comHis work stands where elite investors and successful entrepreneurs meet. Phil Strazzulla himself is both of these, and in this episode of The Builders Podcast, he joins host John Busby to share hard-earned lessons from 20+ years of investing, pouring...Phil and John discuss:

Phil’s personal investing philosophy rooted in margin of safety
Why the “weirder” the deal, the better the opportunity
A major investment failure — and what it taught Phil about leadership
The unconventional path that led Phil to start Select Software Reviews
How Phil is hedging against AI’s impact on search with word-of-mouth and trust
Why listening to your users is the only real growth strategy

This episode is packed with stories, insights, and practical wisdom for founders, operators, and aspiring investors alike.

🎧 Don’t forget to follow The Builders Podcast and Centerfield for more real-world conversations with people building what’s next.

🚀 Join business.com+: https://bit.ly/business
#investing #bootstrapping #entrepreneurship #hrtech

🚀 Join business.com+: https://bit.ly/business-com-plus
Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions.

🚀 Sign up here: https://bit.ly/business-com-plus

🎧 Listen and subscribe to the builders Podcast:
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📺 Watch more from the builders Podcast:
/businessdotcomvideo
https://www.business.com/business-plus/?utm_medium=audio&utm_source=podcast&utm_campaign=BDCPlusLaunch
]]>1694false100fullReinventing the Leader with Walmart Regional CEO Gui Loureiro and Leadership Coach Carlos Marinhttps://www.spreaker.com/episode/reinventing-the-leader-with-walmart-regional-ceo-gui-loureiro-and-leadership-coach-carlos-marin--66984316

How to intentionally reinvent yourself as a leader
Leading Walmart’s diverse regions through complexity and change
Building trust and alignment in massive organizations
The power of coaching to sustain leadership change
Practical frameworks from their new book, Reinventing the Leader
Why leadership reinvention is essential in today’s business climate

This conversation is essential listening for executives, managers, and anyone looking to lead with purpose in an ever-changing world.🚀 Join business.com+: https://bit.ly/business-com-plus

Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions.

🚀 Sign up here: https://bit.ly/business-com-plus

📘 Buy Reinventing the Leader: https://www.walmart.com/ip/Gui-Loureiro-Reinventing-the-Leader-How-to-Change-Yourself-to-Change-Your-Company-Hardcover-9781637746806/13650753417

🎧 Listen and subscribe to the builders Podcast:
https://plinkhq.com/i/1608075598?to=page📺 Watch more from the builders Podcast:
/businessdotcomvideo
https://www.business.com/business-plus/?utm_medium=audio&utm_source=podcast&utm_campaign=BDCPlusLaunch]]>https://api.spreaker.com/episode/66984316Tue, 15 Jul 2025 11:37:16 +0000business.comToday’s leaders face constant change, cultural complexity, and the demand to do more with less… yet many fail to adapt because they don’t reinvent themselves. In this episode of the builders podcast, Walmart’s Regional CEO Gui Loureiro and executive...

How to intentionally reinvent yourself as a leader
Leading Walmart’s diverse regions through complexity and change
Building trust and alignment in massive organizations
The power of coaching to sustain leadership change
Practical frameworks from their new book, Reinventing the Leader
Why leadership reinvention is essential in today’s business climate

This conversation is essential listening for executives, managers, and anyone looking to lead with purpose in an ever-changing world.🚀 Join business.com+: https://bit.ly/business-com-plus

Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions.

🚀 Sign up here: https://bit.ly/business-com-plus

📘 Buy Reinventing the Leader: https://www.walmart.com/ip/Gui-Loureiro-Reinventing-the-Leader-How-to-Change-Yourself-to-Change-Your-Company-Hardcover-9781637746806/13650753417

🎧 Listen and subscribe to the builders Podcast:
https://plinkhq.com/i/1608075598?to=page📺 Watch more from the builders Podcast:
/businessdotcomvideo
https://www.business.com/business-plus/?utm_medium=audio&utm_source=podcast&utm_campaign=BDCPlusLaunch]]>1842false99fullRunning a Global, Mission-Driven Brand with Indeed.com Global VP Jennifer Warrenhttps://www.spreaker.com/episode/running-a-global-mission-driven-brand-with-indeed-com-global-vp-jennifer-warren--66898084How do you build a global brand that’s purpose-driven—and adapt through massive change? In this episode of the builders podcast, Indeed’s Global VP of Brand Marketing and Creative, Jennifer Warren, joins John Busby to share how she helps lead the world’s #1 job site through technological shifts, changing economic cycles, and a rapidly evolving labor market.

Jennifer breaks down:

How Indeed is investing in AI for job seekers and employers
What makes purpose-driven brands resilient to change
Lessons from leading large, global creative teams
How to maintain brand trust at scale
Her advice for marketers navigating today’s uncertainty

This conversation is a roadmap for marketing leaders, brand builders, and executives working in dynamic, competitive industries. It’s candid, strategic, and full of real-world insights.

🚀 Join business.com+: https://bit.ly/business-com-plus

Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions.

🚀 Sign up here: https://bit.ly/business-com-plus

💼 Explore Indeed:
👉 https://www.indeed.com/
👩‍💼 Connect with Jen Warren on LinkedIn:
👉 Jen Warren | LinkedIn

Watch more from the builders Podcast:
/ businessdotcomvideo
]]>https://api.spreaker.com/episode/66898084Tue, 08 Jul 2025 15:01:23 +0000business.comHow do you build a global brand that’s purpose-driven—and adapt through massive change? In this episode of the builders podcast, Indeed’s Global VP of Brand Marketing and Creative, Jennifer Warren, joins John Busby to share how she helps lead the...How do you build a global brand that’s purpose-driven—and adapt through massive change? In this episode of the builders podcast, Indeed’s Global VP of Brand Marketing and Creative, Jennifer Warren, joins John Busby to share how she helps lead the world’s #1 job site through technological shifts, changing economic cycles, and a rapidly evolving labor market.

Jennifer breaks down:

How Indeed is investing in AI for job seekers and employers
What makes purpose-driven brands resilient to change
Lessons from leading large, global creative teams
How to maintain brand trust at scale
Her advice for marketers navigating today’s uncertainty

This conversation is a roadmap for marketing leaders, brand builders, and executives working in dynamic, competitive industries. It’s candid, strategic, and full of real-world insights.

🚀 Join business.com+: https://bit.ly/business-com-plus

Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions.

🚀 Sign up here: https://bit.ly/business-com-plus

💼 Explore Indeed:
👉 https://www.indeed.com/
👩‍💼 Connect with Jen Warren on LinkedIn:
👉 Jen Warren | LinkedIn

Watch more from the builders Podcast:
/ businessdotcomvideo
]]>1563false98fullBuilding a fitness brand and working with Jen Aniston! With Pvolve President Julie Cartwrighthttps://www.spreaker.com/episode/building-a-fitness-brand-and-working-with-jen-aniston-with-pvolve-president-julie-cartwright--66831915How do you build a wellness brand that’s personal, scalable—and clinically backed?In this episode of the builders podcast, Pvolve President Julie Cartwright joins John Busby to share how she helped transform a personal pain story into a global brand known for functional movement, patented equipment, and a hybrid membership model.Julie breaks down:

Why functional movement is disrupting fitness—and how it’s clinically proven
How to blend digital and physical channels into one customer journey
The challenges of scaling a franchise while building brand trust
How Pvolve partnered with Jennifer Aniston—and what that really means
Her advice for mid-career women wanting to step into executive roles

This conversation is a roadmap for founders, marketers, and leaders navigating growth in competitive categories. It’s candid, strategic, and packed with real-world lessons.🚀 Join business.com+: https://bit.ly/business-com-plus
Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions. 🚀 Sign up here: https://bit.ly/business-com-plus
💼 Explore Pvolve:
👉 https://www.pvolve.com/
👩‍💼 Connect with Julie Cartwright on LinkedIn:
👉 Julie Cartwright | LinkedIn
🔗 Resources Mentioned:

Tally Health
Hyperice Normatec
Chief (executive network for women)

📺 Watch more from the builders Podcast:
/ businessdotcomvideo https://www.business.com/business-plus/?utm_medium=audio&utm_source=podcast&utm_campaign=BDCPlusLaunch%3Futm_medium%3Daudio&utm_campaign=BDCPlusLaunch
Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions.
🚀 Sign up here: https://www.business.com/business-plus/?utm_medium=audio&utm_source=podcast&utm_campaign=BDCPlusLaunch%3Futm_medium%3Daudio&utm_campaign=BDCPlusLaunch]]>https://api.spreaker.com/episode/66831915Wed, 02 Jul 2025 12:15:41 +0000business.comHow do you build a wellness brand that’s personal, scalable—and clinically backed?In this episode of the builders podcast, Pvolve President Julie Cartwright joins John Busby to share how she helped transform a personal pain story into a global brand...How do you build a wellness brand that’s personal, scalable—and clinically backed?In this episode of the builders podcast, Pvolve President Julie Cartwright joins John Busby to share how she helped transform a personal pain story into a global brand known for functional movement, patented equipment, and a hybrid membership model.Julie breaks down:

Why functional movement is disrupting fitness—and how it’s clinically proven
How to blend digital and physical channels into one customer journey
The challenges of scaling a franchise while building brand trust
How Pvolve partnered with Jennifer Aniston—and what that really means
Her advice for mid-career women wanting to step into executive roles

Tally Health
Hyperice Normatec
Chief (executive network for women)

The surprising parallels between B2B and B2C marketing

Why personalized outreach is the new power play

How enterprise sales really happen—and why leaderboard status matters

What she’s learned over 26 years of leadership, including her “big but” philosophy

The surprising parallels between B2B and B2C marketing

Why personalized outreach is the new power play

How enterprise sales really happen—and why leaderboard status matters

What she’s learned over 26 years of leadership, including her “big but” philosophy

This conversation is a blueprint for leaders, marketers, and career climbers alike. It’s candid, strategic, and packed with real-world insights.

🚀 Join business.com+: https://bit.ly/business-com-plus
Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions. 🚀 Sign up here: https://bit.ly/business-com-plus

💼 Explore Comcast Business:
👉 business.comcast.com🎁 Learn about the Comcast Business Small Business Bonus:
👉 Small Business Bonus Program👩‍💼 Connect with Tracy Pitcher on LinkedIn:
👉 Tracy Pitcher | LinkedIn

🔗 Resources Mentioned:
Comcast Rise
Extreme Ownership by Jocko Willink and Leif Babin

📺 Watch more from the builders Podcast:    / businessdotcomvideo https://www.business.com/business-plus/?utm_medium=audio&utm_source=podcast&utm_source=podcast&utm_campaign=BDCPlusLaunch%3Futm_medium%3Daudio&utm_campaign=BDCPlusLaunch

Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help...]]>1662false95fullA+ Entrepreneur Advice from the Poop Scoop Millionairehttps://www.spreaker.com/episode/a-entrepreneur-advice-from-the-poop-scoop-millionaire--66589530In this episode of builders, John Busby introduces William Milliken, a serial entrepreneur who turned a humble service (picking up dog poop) into a booming multi-million dollar business. William shares how he spotted the opportunity, scaled quickly, and built an incredibly loyal customer base with smart automation, branding, and community building.
Gritty startup wisdom and surprising insights on market creation inside.

🚀 Join business.com+:  https://bit.ly/business-com-plus
Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions.
🚀 Sign up here: https://bit.ly/business-com-plus

💼 Learn more about Swoop Scoop:   https://www.skool.com/poop-scoop-mill…

Watch more builders episodes here:
https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg]]>https://api.spreaker.com/episode/66589530Tue, 17 Jun 2025 11:07:20 +0000business.comIn this episode of builders, John Busby introduces William Milliken, a serial entrepreneur who turned a humble service (picking up dog poop) into a booming multi-million dollar business. William shares how he spotted the opportunity, scaled quickly,...In this episode of builders, John Busby introduces William Milliken, a serial entrepreneur who turned a humble service (picking up dog poop) into a booming multi-million dollar business. William shares how he spotted the opportunity, scaled quickly, and built an incredibly loyal customer base with smart automation, branding, and community building.
Gritty startup wisdom and surprising insights on market creation inside.

🚀 Join business.com+:  https://bit.ly/business-com-plus
Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions.
🚀 Sign up here: https://bit.ly/business-com-plus

💼 Learn more about Swoop Scoop:   https://www.skool.com/poop-scoop-mill…

Watch more builders episodes here:
https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg]]>1367false95fullBuilding a National Luxury Dog Resort Brand with Jason Parker of K9 Resortshttps://www.spreaker.com/episode/building-a-national-luxury-dog-resort-brand-with-jason-parker-of-k9-resorts--66472425
🔗 Resources & Links:
Learn more about K9 Resorts: https://www.k9resorts.com/
🎧 Listen and subscribe to the builders Podcast: https://plinkhq.com/i/1608075598?to=page
📺 Watch more from the builders Podcast: https://www.youtube.com/businessdotcomvideo]]>https://api.spreaker.com/episode/66472425Tue, 10 Jun 2025 11:00:08 +0000business.comIn this episode of the builders podcast, John sits down with Jason D. Parker, Co-Founder and CEO of K9 Resorts, a fast-growing luxury dog daycare and boarding franchise that’s redefining pet care across America. For them, luxury means cage-free...
🔗 Resources & Links:
Learn more about K9 Resorts: https://www.k9resorts.com/
🎧 Listen and subscribe to the builders Podcast: https://plinkhq.com/i/1608075598?to=page
📺 Watch more from the builders Podcast: https://www.youtube.com/businessdotcomvideo]]>1342false94fullScaling Your Service Business: How to Work Fewer Hours and Grow Revenue with Ruth Mannschreck, DDShttps://www.spreaker.com/episode/scaling-your-service-business-how-to-work-fewer-hours-and-grow-revenue-with-ruth-mannschreck-dds--66380131
🔗 Resources & Links:
Prepitnow — https://prepitnow.com
Work Fewer Hours — https://workfewerhours.com
📺 Watch more from the builders Podcast: https://www.youtube.com/businessdotcomvideo]]>https://api.spreaker.com/episode/66380131Tue, 03 Jun 2025 11:00:08 +0000business.comDr. Ruth Mannschreck, DDS, knows what it means to build a thriving service business while balancing life’s curveballs. In this episode, Ruth shares how she scaled her dental practice by condensing five days of production into just two and a half days...
🔗 Resources & Links:
Prepitnow — https://prepitnow.com
Work Fewer Hours — https://workfewerhours.com
📺 Watch more from the builders Podcast: https://www.youtube.com/businessdotcomvideo]]>1609false93fullMerchants Fleet CEO Matt Dyer on the Massive Fleet Management Industryhttps://www.spreaker.com/episode/merchants-fleet-ceo-matt-dyer-on-the-massive-fleet-management-industry--66224291From optimizing vehicle utilization to managing economic uncertainty, Matt reveals how Merchants Fleet serves America’s top businesses—and what leaders can learn about scale, customer experience, and data-led innovation. You’ll also hear how Matt went from account manager to CEO and what it really means to build a career without a “grand plan.”

Watch more builders episodes here:
https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

]]>https://api.spreaker.com/episode/66224291Tue, 27 May 2025 13:53:07 +0000business.comMatt Dyer, CEO of Merchants Fleet, joins builders to share how he’s leading innovation in one of the most under-the-radar, yet essential, industries: fleet management. With over 30 years of experience across the US and Europe, Matt breaks down the...From optimizing vehicle utilization to managing economic uncertainty, Matt reveals how Merchants Fleet serves America’s top businesses—and what leaders can learn about scale, customer experience, and data-led innovation. You’ll also hear how Matt went from account manager to CEO and what it really means to build a career without a “grand plan.”

Watch more builders episodes here:
https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

]]>1908false92fullScaling Beauty Brands with Vanessa Yakobson, CEO of Blo Blow Dry Bar & Lashkindhttps://www.spreaker.com/episode/scaling-beauty-brands-with-vanessa-yakobson-ceo-of-blo-blow-dry-bar-lashkind--66189000
🔗 Resources & Links:
Learn more about Blo Dry Bar: https://blomedry.com/
Learn more about LashKind: https://www.wearelashkind.com/
🎧 Listen and subscribe to the Builders Podcast: https://plinkhq.com/i/1608075598?to=page
📢 Watch the builders Podcast on YouTube:    / businessdotcomvideo  ]]>https://api.spreaker.com/episode/66189000Wed, 21 May 2025 18:29:33 +0000business.comVanessa Jakobson, CEO and partner at Blo Blow Dry Bar and Lashkind, shares how she helped scale one of North America’s most recognizable beauty service brands. With over 120 locations across the U.S. and Canada, Vanessa opens up about the decision to...
🔗 Resources & Links:
Learn more about Blo Dry Bar: https://blomedry.com/
Learn more about LashKind: https://www.wearelashkind.com/
🎧 Listen and subscribe to the Builders Podcast: https://plinkhq.com/i/1608075598?to=page
📢 Watch the builders Podcast on YouTube:    / businessdotcomvideo  ]]>1587false91fullStarting and Scaling a Successful Agency in Your Mid 20’s! With Wondersauce CEO John Sampognahttps://www.spreaker.com/episode/starting-and-scaling-a-successful-agency-in-your-mid-20-s-with-wondersauce-ceo-john-sampogna--65791451Episode 90: Most 20-somethings are busy doing soul-searching to find a career path. But by his mid-20’s, John Sampogna was already starting and scaling a successful agency. Within just a few years of co-founding Wondersauce, he grew it from zero clients to over 100 employees without outside funding. In this episode of the builders podcast, John shares how he made the leap from employee to founder, what it took to survive early challenges, and how he’s kept Wondersauce thriving through constant change. We’re going inside the mind of an agency founder: How to build, grow, and survive.

Watch more builders episodes here:
https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg]]>https://api.spreaker.com/episode/65791451Tue, 29 Apr 2025 11:00:07 +0000business.comEpisode 90: Most 20-somethings are busy doing soul-searching to find a career path. But by his mid-20’s, John Sampogna was already starting and scaling a successful agency. Within just a few years of co-founding Wondersauce, he grew it from zero...Episode 90: Most 20-somethings are busy doing soul-searching to find a career path. But by his mid-20’s, John Sampogna was already starting and scaling a successful agency. Within just a few years of co-founding Wondersauce, he grew it from zero clients to over 100 employees without outside funding. In this episode of the builders podcast, John shares how he made the leap from employee to founder, what it took to survive early challenges, and how he’s kept Wondersauce thriving through constant change. We’re going inside the mind of an agency founder: How to build, grow, and survive.

Watch more builders episodes here:
https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg]]>1505false90fullInvesting in Early-Stage MedTech and Tech with Excelestar Founder Tasneem Dohadwalahttps://www.spreaker.com/episode/investing-in-early-stage-medtech-and-tech-with-excelestar-founder-tasneem-dohadwala--65662882https://api.spreaker.com/episode/65662882Tue, 22 Apr 2025 11:01:43 +0000business.comEpisode 89: Seasoned investor Tasneem Dohadwala, founder of Excelestar Ventures, shares the ins and outs of early-stage investing in medtech and deep tech. Get a window into Excelestar's investment thesis, how they evaluate product-market fit, and...2089false89fullDiscovering & Re-Engineering Your Brand with Barry Labovhttps://www.spreaker.com/episode/discovering-re-engineering-your-brand-with-barry-labov--65409354Episode 88: Many brands and companies struggle with differentiation. Brand marketing expert Barry LaBov joins John to show us what true brand differentiation looks like. Barry LaBov is a two-time Ernst & Young Entrepreneur of the Year and the founder of LaBov Marketing Communications and Training, a firm that’s helped brands like Audi, BMW, The Macallan, and dozens more figure out what makes them truly different — and how to turn that into serious business momentum. Learn how to re-engineer (not just re-brand) your brand from the best on today’s episode of builders.

Barry’s Podcast, Difference Talks: https://www.differencetalks.com/

Watch more builders episodes here:
https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKgSign up for the free b. newsletter:
https://www.business.com/b-newsletter/]]>https://api.spreaker.com/episode/65409354Tue, 08 Apr 2025 11:00:08 +0000business.comEpisode 88: Many brands and companies struggle with differentiation. Brand marketing expert Barry LaBov joins John to show us what true brand differentiation looks like. Barry LaBov is a two-time Ernst & Young Entrepreneur of the Year and the...Episode 88: Many brands and companies struggle with differentiation. Brand marketing expert Barry LaBov joins John to show us what true brand differentiation looks like. Barry LaBov is a two-time Ernst & Young Entrepreneur of the Year and the founder of LaBov Marketing Communications and Training, a firm that’s helped brands like Audi, BMW, The Macallan, and dozens more figure out what makes them truly different — and how to turn that into serious business momentum. Learn how to re-engineer (not just re-brand) your brand from the best on today’s episode of builders.

Barry’s Podcast, Difference Talks: https://www.differencetalks.com/

Watch more builders episodes here:
https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKgSign up for the free b. newsletter:
https://www.business.com/b-newsletter/]]>1830false88fullWhy Do Some Small Businesses Scale When Others Don’t – With Leslie Hassler of Your Biz Ruleshttps://www.spreaker.com/episode/why-do-some-small-businesses-scale-when-others-don-t-with-leslie-hassler-of-your-biz-rules--65255277Episode 87: What does it take to escape the dreaded business plateau and get to a new level? In this episode of builders, host John Busby sits down with Leslie Hassler, founder of Your Biz Rules, to talk about the gritty, complex reality of growth. She shares what she’s learned from leading a fractional C-Suite firm and helping clients succeed. These are the practical insights you’ll need to scale, and not fail. Get Your Biz Rules resources made for builders listeners: https://yourbizrules.com/builders

Watch more builders episodes here:
https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKgSign up for the free b. newsletter:
https://www.business.com/b-newsletter/]]>https://api.spreaker.com/episode/65255277Tue, 01 Apr 2025 11:00:08 +0000business.comEpisode 87: What does it take to escape the dreaded business plateau and get to a new level? In this episode of builders, host John Busby sits down with Leslie Hassler, founder of Your Biz Rules, to talk about the gritty, complex reality of growth....Episode 87: What does it take to escape the dreaded business plateau and get to a new level? In this episode of builders, host John Busby sits down with Leslie Hassler, founder of Your Biz Rules, to talk about the gritty, complex reality of growth. She shares what she’s learned from leading a fractional C-Suite firm and helping clients succeed. These are the practical insights you’ll need to scale, and not fail. Get Your Biz Rules resources made for builders listeners: https://yourbizrules.com/builders

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https://www.business.com/b-newsletter/]]>1555business,capital,cost-cutting,entrepreneurship,founders,funding,growth,hiring,plateau,raise,scaleup,scaling,startup,strategiesfalse87fullRedefining How Marketing Works with We Are Rosie CEO Jeff Levickhttps://www.spreaker.com/episode/redefining-how-marketing-works-with-we-are-rosie-ceo-jeff-levick--65091564Episode 86: Is Jeff Levick the most disruptive man in marketing? He’s the former Spotify Chief Revenue Officer, AOL President of Global Advertising, and Google executive—known for steering some of the biggest names in tech through hypergrowth and innovation. In this episode of the builders Podcast, host John Busby talks with Jeff about a whole new way to hire marketing talent, and why Gen Z’s approach to work might be the best thing to happen to leadership in decades. Learn why his company, We Are Rosie, may be the disruptor that the marketing world needs.

More about We Are Rosie:
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https://www.business.com/b-newsletter/]]>https://api.spreaker.com/episode/65091564Tue, 25 Mar 2025 11:00:08 +0000business.comEpisode 86: Is Jeff Levick the most disruptive man in marketing? He’s the former Spotify Chief Revenue Officer, AOL President of Global Advertising, and Google executive—known for steering some of the biggest names in tech through hypergrowth and...Episode 86: Is Jeff Levick the most disruptive man in marketing? He’s the former Spotify Chief Revenue Officer, AOL President of Global Advertising, and Google executive—known for steering some of the biggest names in tech through hypergrowth and innovation. In this episode of the builders Podcast, host John Busby talks with Jeff about a whole new way to hire marketing talent, and why Gen Z’s approach to work might be the best thing to happen to leadership in decades. Learn why his company, We Are Rosie, may be the disruptor that the marketing world needs.

More about We Are Rosie:
https://wearerosie.com/

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https://www.business.com/b-newsletter/]]>1454false86fullTransforming the Roofing Industry with Eddie and Andrew Prchalhttps://www.spreaker.com/episode/transforming-the-roofing-industry-with-eddie-and-andrew-prchal--64944240
Check out Gunner Roofing: https://www.gunnerroofing.com

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https://www.business.com/b-newsletter/]]>https://api.spreaker.com/episode/64944240Tue, 18 Mar 2025 11:00:08 +0000business.comEpisode 85: The home services industry has long lagged behind in digital transformation—until now. In this episode of the builders Podcast, host John Busby sits down with Eddie and Andrew Prchal, co-founders of Gunner Roofing, to discuss how they...
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https://www.business.com/b-newsletter/]]>1337home,roofing,servicesfalse85fullGregg Majewski CEO of Craveworthy Brandshttps://www.spreaker.com/episode/gregg-majewski-ceo-of-craveworthy-brands--64633413
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Subscribe to Gregg’s podcast, “Room for Seconds” here: https://podcasts.apple.com/us/podcast/room-for-seconds/id1737506338 ]]>https://api.spreaker.com/episode/64633413Tue, 04 Mar 2025 12:00:09 +0000business.comEpisode 84: In this episode, John Busby meets with Gregg Majewski, former CEO of Jimmy John’s, who shares his proven strategies for restaurant growth, franchising, and operational excellence. When Gregg joined Jimmy John’s, the brand had just 30...
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Subscribe to Gregg’s podcast, “Room for Seconds” here: https://podcasts.apple.com/us/podcast/room-for-seconds/id1737506338 ]]>1269casual,consumer,delivery,dining,efficiency,experience,franchising,growth,hospitality,industry,market,marketing,operational,restaurant,restaurants,services,strategies,technology,testingfalse84fullThe Business of Television in 2025 with Ken Basinhttps://www.spreaker.com/episode/the-business-of-television-in-2025-with-ken-basin--64548818
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Get Ken Basin’s book The Business of Television: https://amzn.to/4k2JFb0]]>https://api.spreaker.com/episode/64548818Tue, 25 Feb 2025 12:00:08 +0000business.comEpisode 83: Meet Ken Basin, entertainment lawyer and author of The Business of Television. Today, he breaks down the economics of Hollywood, the rise and fall of cable, and what’s next for streaming. Learn how networks decide which shows survive, why...
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Get Ken Basin’s book The Business of Television: https://amzn.to/4k2JFb0]]>2589ai,business,cable,economics,entertainment,hollywood,streaming,television,tvfalse83fullThe Common Mistakes that Hold Startups Back with Mona Sabethttps://www.spreaker.com/episode/the-common-mistakes-that-hold-startups-back-with-mona-sabet--64384446

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See her book, Sail to Scale: https://amzn.to/40VHrSd

More about Hipower: https://hipower.org/
]]>https://api.spreaker.com/episode/64384446Tue, 18 Feb 2025 12:00:09 +0000business.comEpisode 82: If you want to avoid the common pitfalls that hold startups back and learn from someone who’s seen it all—from Series A struggles to IPO successes—this episode is for you. Mona Sabet is a startup advisor, tech executive, and corporate...

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See her book, Sail to Scale: https://amzn.to/40VHrSd

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]]>1918acquisition,scaling,startupfalse82fullBuilders - StretchLab President Verdine Baker on Expanding from 5 Locations to 500https://www.spreaker.com/episode/builders-stretchlab-president-verdine-baker-on-expanding-from-5-locations-to-500--64259713
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Learn more about StretchLab:
https://www.stretchlab.com/]]>https://api.spreaker.com/episode/64259713Tue, 11 Feb 2025 12:00:07 +0000business.comEpisode 81: In today’s episode, we’re joined by Verdine Baker, President of StretchLab, to explore how the assisted stretching industry is transforming health and wellness. Verdine shares his personal journey from athlete to wellness leader, the...
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Learn more about StretchLab:
https://www.stretchlab.com/]]>1590false81fullThe Future of Commerce with Josh Payne of OpenSky.vchttps://www.spreaker.com/episode/the-future-of-commerce-with-josh-payne-of-opensky-vc--64175252
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Learn more about OpenSky:
https://www.opensky.vc/ ]]>https://api.spreaker.com/episode/64175252Tue, 04 Feb 2025 12:00:08 +0000business.comEpisode 80: How are brands adapting to the fast-changing world of commerce? 🎙️ In today’s episode, we’re joined by Josh Payne, founder of OpenSky, a venture capital firm investing in the future of commerce. Josh discusses why brands are moving away...
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Learn more about OpenSky:
https://www.opensky.vc/ ]]>1885false66fullSports Broadcaster Anne Marie Anderson on Cultivating Audacityhttps://www.spreaker.com/episode/sports-broadcaster-anne-marie-anderson-on-cultivating-audacity--63942161
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Check out Anne Marie Anderson's book:
Cultivating Audacity]]>https://api.spreaker.com/episode/63942161Tue, 28 Jan 2025 12:00:08 +0000business.comEpisode 79: Today's conversation is with Anne Marie Anderson, sports broadcaster and author of Cultivating Audacity, on the builders podcast. In this conversation, Anne Marie shares insights on embracing boldness, overcoming fear, and making audacious...
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Cultivating Audacity]]>1836annemarieanderson,audacity,builderspodcast,cultivatingaudacity,espn,leadership,overcomingfear,sports broadcastingfalse79fullDuckpins CEO Lauren Cappell on Launching a New Business Idea | builders podcasthttps://www.spreaker.com/episode/duckpins-ceo-lauren-cappell-on-launching-a-new-business-idea-builders-podcast--63787434Episode 78: Today's conversation is with Lauren Capell, CEO of Duckpins, on Launching a New Business Idea. We discuss the realm of estate planning, building a startup, and the evolution of electronic wills. Additionally, hear about the importance of legal documents at various life stages, and the value of learning and adapting in the startup environment.

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Check out Duckpins: https://www.duckpins.co/ ]]>https://api.spreaker.com/episode/63787434Tue, 21 Jan 2025 18:28:22 +0000business.comEpisode 78: Today's conversation is with Lauren Capell, CEO of Duckpins, on Launching a New Business Idea. We discuss the realm of estate planning, building a startup, and the evolution of electronic wills. Additionally, hear about the importance of...Episode 78: Today's conversation is with Lauren Capell, CEO of Duckpins, on Launching a New Business Idea. We discuss the realm of estate planning, building a startup, and the evolution of electronic wills. Additionally, hear about the importance of legal documents at various life stages, and the value of learning and adapting in the startup environment.

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Check out Duckpins: https://www.duckpins.co/ ]]>2036false78fullStrategic PR & Comms w/ Jackie Price of End Game Results | builders podcasthttps://www.spreaker.com/episode/strategic-pr-comms-w-jackie-price-of-end-game-results-builders-podcast--63354822Episode 77: Today's conversation is with Jackie Price, Founder of End Game Results, on Strategic PR & Comms. In this episode, we discuss the critical role of social media in modern crises, how Fortune 500 companies approach crisis communications, and the importance of staying calm under pressure.

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Check out Jackie Price on LinkedIn: https://www.linkedin.com/in/jackie-price-0b13702/]]>https://api.spreaker.com/episode/63354822Tue, 17 Dec 2024 16:20:33 +0000business.comEpisode 77: Today's conversation is with Jackie Price, Founder of End Game Results, on Strategic PR & Comms. In this episode, we discuss the critical role of social media in modern crises, how Fortune 500 companies approach crisis communications,...Episode 77: Today's conversation is with Jackie Price, Founder of End Game Results, on Strategic PR & Comms. In this episode, we discuss the critical role of social media in modern crises, how Fortune 500 companies approach crisis communications, and the importance of staying calm under pressure.

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Check out Jackie Price on LinkedIn: https://www.linkedin.com/in/jackie-price-0b13702/]]>2242brandstrategy,businessgrowth,businessinsights,ceotips,communications,contentstrategy,corporatecommunications,crisiscommunications,crisismanagement,datadrivendecisions,digitalmarketing,fortune500companies,leadership,marketingstrategy,mediatrends,podcast,prstrategies,publicrelations,socialmedia,tiktokmarketingfalse77fullBuilding an Agency from Zero to 100 w/ Greg Bellinger of White Rabbit Group | builders podcasthttps://www.spreaker.com/episode/building-an-agency-from-zero-to-100-w-greg-bellinger-of-white-rabbit-group-builders-podcast--63015328Episode 76: Today's conversation is with Greg Bellinger, CEO and Founder of White Rabbit Group Inc., to discuss building an authentic work culture, fostering passion-driven teams, and balancing work-life dynamics on your own terms.

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Check out White Rabbit: https://whiterabbit.group/]]>https://api.spreaker.com/episode/63015328Tue, 26 Nov 2024 16:15:13 +0000business.comEpisode 76: Today's conversation is with Greg Bellinger, CEO and Founder of White Rabbit Group Inc., to discuss building an authentic work culture, fostering passion-driven teams, and balancing work-life dynamics on your own terms. Watch builders...Episode 76: Today's conversation is with Greg Bellinger, CEO and Founder of White Rabbit Group Inc., to discuss building an authentic work culture, fostering passion-driven teams, and balancing work-life dynamics on your own terms.

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Check out White Rabbit: https://whiterabbit.group/]]>1652false76fullHow Small Businesses are Using AI with Greg Sterling of Dialog | builders podcasthttps://www.spreaker.com/episode/how-small-businesses-are-using-ai-with-greg-sterling-of-dialog-builders-podcast--62815666Episode 75: Today's conversation is with Greg Sterling, Co-Founder of Dialog and Near Media, on builders from business.com. In this episode, we discuss the digital transformation of small businesses, the impact of AI on efficiency and customer engagement, and the importance of trust and differentiation in a crowded market.

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Check out Dialog: www.localdialog.com

Check out Near Media: https://www.nearmedia.co/]]>https://api.spreaker.com/episode/62815666Tue, 19 Nov 2024 16:18:34 +0000business.comEpisode 75: Today's conversation is with Greg Sterling, Co-Founder of Dialog and Near Media, on builders from business.com. In this episode, we discuss the digital transformation of small businesses, the impact of AI on efficiency and customer...Episode 75: Today's conversation is with Greg Sterling, Co-Founder of Dialog and Near Media, on builders from business.com. In this episode, we discuss the digital transformation of small businesses, the impact of AI on efficiency and customer engagement, and the importance of trust and differentiation in a crowded market.

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Check out Dialog: www.localdialog.com

Check out Near Media: https://www.nearmedia.co/]]>1910ai,aiadoption,aiinbusiness,airevolution,aitools,businessinsights,businessstrategy,customerengagement,digitalmarketing,digitaltransformation,entrepreneurialjourney,entrepreneurship,marketing,smallbusiness,smallbusinessgrowth,smallbusinessmarketing,smallbusinessowners,smallbusinesstips,smbsuccess,trustanddifferentiationfalse75full6 Wacky Business Stories That Define 2024 w/ Marty Beckerman | builders podcasthttps://www.spreaker.com/episode/6-wacky-business-stories-that-define-2024-w-marty-beckerman-builders-podcast--62700291Episode [74]: Today's conversation is with Martin Beckerman, Editor-in-Chief of the b. Newsletter, on 6 Wacky Business Stories That Define 2024. This episode mentions crazy business tales ranging from an airline for dogs to pumpkin spice flavored protein powder. You won’t want to miss it.

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Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ ]]>https://api.spreaker.com/episode/62700291Tue, 12 Nov 2024 12:00:09 +0000business.comEpisode [74]: Today's conversation is with Martin Beckerman, Editor-in-Chief of the b. Newsletter, on 6 Wacky Business Stories That Define 2024. This episode mentions crazy business tales ranging from an airline for dogs to pumpkin spice flavored...Episode [74]: Today's conversation is with Martin Beckerman, Editor-in-Chief of the b. Newsletter, on 6 Wacky Business Stories That Define 2024. This episode mentions crazy business tales ranging from an airline for dogs to pumpkin spice flavored protein powder. You won’t want to miss it.

Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ ]]>947brandawareness,brandbuilding,branding101,brandstrategy,buildersfrombdc,builderspodcast,businessgrowth,businessstrategy,contentcreation,contentmarketing,digitalmarketing,digitaltransformation,entrepreneurmindset,entrepreneurship,marketingpodcast,marketingstrategy,personalbranding,podcastmarketing,smallbusinessgrowth,socialmediamarketingfalse74fullOvercoming Anxiety at Work w/ Natalyn Lewis of Ascend EQ | builders podcasthttps://www.spreaker.com/episode/overcoming-anxiety-at-work-w-natalyn-lewis-of-ascend-eq-builders-podcast--62286891Episode 73: Today's conversation is with Natalyn Lewis, Founder of Ascend EQ, on Overcoming Anxiety at Work. We discuss her journey from battling debilitating anxiety to becoming an expert in emotional intelligence, the impact of personal experiences on mental health in leadership roles, and practical tools for managing anxiety.

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Check out Ascend EQ: https://ascendeq.com/]]>https://api.spreaker.com/episode/62286891Tue, 08 Oct 2024 16:01:07 +0000business.comEpisode 73: Today's conversation is with Natalyn Lewis, Founder of Ascend EQ, on Overcoming Anxiety at Work. We discuss her journey from battling debilitating anxiety to becoming an expert in emotional intelligence, the impact of personal experiences...Episode 73: Today's conversation is with Natalyn Lewis, Founder of Ascend EQ, on Overcoming Anxiety at Work. We discuss her journey from battling debilitating anxiety to becoming an expert in emotional intelligence, the impact of personal experiences on mental health in leadership roles, and practical tools for managing anxiety.

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Check out Ascend EQ: https://ascendeq.com/]]>1909anxietyrelief,anxietysupport,emotionalgrowth,emotionalhealing,emotionalintelligence,emotionalresilience,emotionaltools,emotionalwellbeing,healthyleadership,leadership,mentalhealth,mentalhealthawareness,mentalhealthinleadership,mindbodyconnection,personaltransformation,proactivehealth,selfawareness,selfcare,stressmanagement,wellbeingjourneyfalse73fullWorld-Class Auctioneer on Claiming your Confidence w/ Lydia Fenet | builders podcasthttps://www.spreaker.com/episode/world-class-auctioneer-on-claiming-your-confidence-w-lydia-fenet-builders-podcast--62179210Episode 72: Today’s conversation is with Lydia Fenet, Founder & CEO of the Lydia Fenet Agency and Bestselling Author, to discuss her journey from college student to leading charity auctioneer, the importance of confidence in high-pressure environments, and how professional auctioneers can significantly boost fundraising efforts. Additionally, hear about her experience balancing entrepreneurship with family life and the lessons she’s learned from embracing setbacks.

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Check out Lydia Fenet’s Books, Agency and More: https://lydiafenet.com/about/]]>https://api.spreaker.com/episode/62179210Tue, 01 Oct 2024 13:53:17 +0000business.comEpisode 72: Today’s conversation is with Lydia Fenet, Founder & CEO of the Lydia Fenet Agency and Bestselling Author, to discuss her journey from college student to leading charity auctioneer, the importance of confidence in high-pressure...Episode 72: Today’s conversation is with Lydia Fenet, Founder & CEO of the Lydia Fenet Agency and Bestselling Author, to discuss her journey from college student to leading charity auctioneer, the importance of confidence in high-pressure environments, and how professional auctioneers can significantly boost fundraising efforts. Additionally, hear about her experience balancing entrepreneurship with family life and the lessons she’s learned from embracing setbacks.

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Check out Lydia Fenet’s Books, Agency and More: https://lydiafenet.com/about/]]>1656auctioneering,auctionfundraising,auctionsuccess,businessleadership,careeradvice,charityauctioneer,charityevents,confidenceinbusiness,embracingfailure,entrepreneurialjourney,fundraisingstrategies,fundraisingtips,girlboss,inspiringentrepreneurs,lydiafenet,lydiafenetagency,professionalauctioneer,publicspeakingtips,womeninbusiness,worklifebalancefalse72fullTalking Marketing w/ Katya Allison | builders podcasthttps://www.spreaker.com/episode/talking-marketing-w-katya-allison-builders-podcast--62092005Episode 71: Today's conversation is with Katya Allison, Marketing Consultant & Podcast Host, on Talking Marketing. We dive deep into the challenges of marketing in 2024, from avoiding the trap of emerging trends to understanding attribution and consumer decision-making. Katya shares insights on how TikTok can fit into your strategy, the power of AI in content creation, and why data storytelling is essential when presenting to executives.

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Check out Katya Allison’s Podcast: https://lets-talk-marketing.squarespace.com/]]>https://api.spreaker.com/episode/62092005Tue, 24 Sep 2024 15:12:37 +0000business.comEpisode 71: Today's conversation is with Katya Allison, Marketing Consultant & Podcast Host, on Talking Marketing. We dive deep into the challenges of marketing in 2024, from avoiding the trap of emerging trends to understanding attribution and...Episode 71: Today's conversation is with Katya Allison, Marketing Consultant & Podcast Host, on Talking Marketing. We dive deep into the challenges of marketing in 2024, from avoiding the trap of emerging trends to understanding attribution and consumer decision-making. Katya shares insights on how TikTok can fit into your strategy, the power of AI in content creation, and why data storytelling is essential when presenting to executives.

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Check out Katya Allison’s Podcast: https://lets-talk-marketing.squarespace.com/]]>1980aiincontentcreation,aitoolsformarketing,builderspodcast,businesspodcast,communitybuilding,consumerdecisionmaking,contentcreationtips,datastorytelling,digitalmarketingstrategies,katyaallison,marketingadvice,marketingattribution,marketingchallenges,marketinginsights,persongrowth,podcastmarketing,presentingtoexecutives,professionalgrowth,tiktokmarketingstrategies,trendsinmarketing2024false71fullThe Marketing Genius Behind Go Brewing's Non-Alcoholic Beer w/ Joe Chura | builders podcasthttps://www.spreaker.com/episode/the-marketing-genius-behind-go-brewing-s-non-alcoholic-beer-w-joe-chura-builders-podcast--61252315Episode 70: This week, John Busby is joined by Joe Chura, President & Founder of Go Brewing, to discuss the rise of the non-alcoholic beer market, the branding strategies that set Go Brewing apart, and the importance of building a passionate audience. Additionally, hear about Joe's personal journey from sobriety to entrepreneurship and how it's shaping the future of his brand.

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Check out Go Brewing: https://gobrewing.com/

Check out Joe Chura on LinkedIn: https://www.linkedin.com/in/joechura/ ]]>https://api.spreaker.com/episode/61252315Tue, 03 Sep 2024 14:55:48 +0000business.comEpisode 70: This week, John Busby is joined by Joe Chura, President & Founder of Go Brewing, to discuss the rise of the non-alcoholic beer market, the branding strategies that set Go Brewing apart, and the importance of building a passionate...Episode 70: This week, John Busby is joined by Joe Chura, President & Founder of Go Brewing, to discuss the rise of the non-alcoholic beer market, the branding strategies that set Go Brewing apart, and the importance of building a passionate audience. Additionally, hear about Joe's personal journey from sobriety to entrepreneurship and how it's shaping the future of his brand.

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Check out Go Brewing: https://gobrewing.com/

Check out Joe Chura on LinkedIn: https://www.linkedin.com/in/joechura/ ]]>1873alcoholfreelife,beerindustrytrends,brandbuilding,brandingtips,brewingindustry,businessstrategy,entrepreneurialmindset,entrepreneurjourney,gobrewing,healthconscious,innovativebrands,joechura,marketinginsights,marketingpodcast,nonalcoholicbeer,nonalcoholicbeermarket,podcastinterview,sobrietyandsuccess,startupsuccessfalse70fullAmazon’s Power: Strategy and Brand Challenges w/ Mike Begg of AMZ Advisers | builders podcasthttps://www.spreaker.com/episode/amazon-s-power-strategy-and-brand-challenges-w-mike-begg-of-amz-advisers-builders-podcast--61166178Episode 69: Today's conversation is with Mike Begg, Co-Founder and CEO of AMZ Advisers, on Amazon as a Sales Channel. They discuss Mike's entrepreneurial journey, the challenges of selling on Amazon, and why consumers start their product searches there. They also talk about the differences in marketing across the US and Latin America. Mike shares his experience founding AMZ Advisers and highlights the unique strategies they use to drive traffic and sales for their clients.

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Check out AMZ Advisers: https://www.amzadvisers.com/]]>https://api.spreaker.com/episode/61166178Tue, 27 Aug 2024 11:00:02 +0000business.comEpisode 69: Today's conversation is with Mike Begg, Co-Founder and CEO of AMZ Advisers, on Amazon as a Sales Channel. They discuss Mike's entrepreneurial journey, the challenges of selling on Amazon, and why consumers start their product searches...Episode 69: Today's conversation is with Mike Begg, Co-Founder and CEO of AMZ Advisers, on Amazon as a Sales Channel. They discuss Mike's entrepreneurial journey, the challenges of selling on Amazon, and why consumers start their product searches there. They also talk about the differences in marketing across the US and Latin America. Mike shares his experience founding AMZ Advisers and highlights the unique strategies they use to drive traffic and sales for their clients.

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Check out AMZ Advisers: https://www.amzadvisers.com/]]>1558affiliatemarketing,amazonadvertising,amazonmarketing,amazonsales,amazonseo,amzadvisers,brandchallenges,businessgrowth,consumerbehavior,contentmarketing,digitalmarketing,discoverability,ecommercestrategy,latinamericaecommerce,leadgeneration,marketinginlatinamerica,marketinginsights,marketingtrends,onlinemarketplaces,saleschannelfalse69fullOutsourcing Everything for Scale w/ Joe Rare of Level 9 Virtual | builders podcasthttps://www.spreaker.com/episode/outsourcing-everything-for-scale-w-joe-rare-of-level-9-virtual-builders-podcast--61005912Episode 68: Today's conversation is Joe Rare, Owner and CEO of Level 9 Virtual, on Outsourcing Everything for Scale.They discuss Joe's entrepreneurial journey, discussing the challenges he faced along the way. They also talk about the importance of courage and the mental aspects of entrepreneurship. Joe shares his experiences in founding Level 9 Virtual and highlights the unique services offered by his virtual assistants.

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Check out Joe Rare and Level 9 Virtual: https://www.level9virtual.com/]]>https://api.spreaker.com/episode/61005912Tue, 13 Aug 2024 11:00:04 +0000business.comEpisode 68: Today's conversation is Joe Rare, Owner and CEO of Level 9 Virtual, on Outsourcing Everything for Scale.They discuss Joe's entrepreneurial journey, discussing the challenges he faced along the way. They also talk about the importance of...Episode 68: Today's conversation is Joe Rare, Owner and CEO of Level 9 Virtual, on Outsourcing Everything for Scale.They discuss Joe's entrepreneurial journey, discussing the challenges he faced along the way. They also talk about the importance of courage and the mental aspects of entrepreneurship. Joe shares his experiences in founding Level 9 Virtual and highlights the unique services offered by his virtual assistants.

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Check out Joe Rare and Level 9 Virtual: https://www.level9virtual.com/]]>1764assistants,benefits,building,business,cash,challenges,courage,entrepreneurship,flow,frugal,growth,importance,mental,outsourcing,practices,start,tips,to,virtualfalse68fullGenerative AI w/ Peter Cohan and His New Book: Brain Rush | builders podcasthttps://www.spreaker.com/episode/generative-ai-w-peter-cohan-and-his-new-book-brain-rush-builders-podcast--60857194Episode [67]: Today's conversation is with Peter Cohan, Management Consultant, Professor, and Author, on Generative AI and His New Book: Brain Rush. In this conversation, Peter Cohan shares his inspiration for writing his book, Brain Rush, which focuses on investing in and competing in a world of generative AI. They discuss its impact on various industries, including marketing, healthcare, and finance.

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Check out Brain Rush by Peter Cohan: https://link.springer.com/book/10.1007/979-8-8688-0318-5]]>https://api.spreaker.com/episode/60857194Tue, 30 Jul 2024 11:00:04 +0000business.comEpisode [67]: Today's conversation is with Peter Cohan, Management Consultant, Professor, and Author, on Generative AI and His New Book: Brain Rush. In this conversation, Peter Cohan shares his inspiration for writing his book, Brain Rush, which...Episode [67]: Today's conversation is with Peter Cohan, Management Consultant, Professor, and Author, on Generative AI and His New Book: Brain Rush. In this conversation, Peter Cohan shares his inspiration for writing his book, Brain Rush, which focuses on investing in and competing in a world of generative AI. They discuss its impact on various industries, including marketing, healthcare, and finance.

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Check out Brain Rush by Peter Cohan: https://link.springer.com/book/10.1007/979-8-8688-0318-5]]>2269aiapplications,aiforceos,aiimplementation,aiinnovation,aiintegration,businesschallenges,businessefficiency,businessgrowth,businessstrategy,businesstech,ceo,companyleadership,crossfunctionalteams,efficiencyboost,leadershiptips,problemsolving,revenuegrowth,strategicplanning,techinbusiness,techsolutionsfalse67fullAdvice for Aspiring Fractional CMOs and the Role of AI in Marketing w/ Jessica Shirra | builders podcasthttps://www.spreaker.com/episode/advice-for-aspiring-fractional-cmos-and-the-role-of-ai-in-marketing-w-jessica-shirra-builders-podcast--60504424Episode 66: Today's conversation is with Jessica Shirra, Fractional CMO, on advice for aspiring Fractional CMOs and the role of AI in marketing. We explore her journey from marketing to entrepreneurship, the role of AI in marketing, and tips on elevating business strategy for aspiring fractional CMO’s.

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Check out Jessica Shirra’s website: https://www.jessicashirra.com/]]>https://api.spreaker.com/episode/60504424Tue, 25 Jun 2024 15:31:34 +0000business.comEpisode 66: Today's conversation is with Jessica Shirra, Fractional CMO, on advice for aspiring Fractional CMOs and the role of AI in marketing. We explore her journey from marketing to entrepreneurship, the role of AI in marketing, and tips on...Episode 66: Today's conversation is with Jessica Shirra, Fractional CMO, on advice for aspiring Fractional CMOs and the role of AI in marketing. We explore her journey from marketing to entrepreneurship, the role of AI in marketing, and tips on elevating business strategy for aspiring fractional CMO’s.

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Check out Jessica Shirra’s website: https://www.jessicashirra.com/]]>1992aiinmarketing,brandingstrategies,businesscoaching,businessgrowth,cmobenefits,customerexperience,digitalmarketing,e-commercemarketing,entrepreneurship,fractionalcmo,marketingcareertransition,marketingchallenges,marketingstrategy,marketingtips,personalbranding,podcastinterview,seooptimization,smallbusinessmarketing,startupadvice,teamdevelopmentfalse66fullUSAopoly CEO Dane Chapin on Entrepreneurship and Building Award-Winning Games| builders podcasthttps://www.spreaker.com/episode/usaopoly-ceo-dane-chapin-on-entrepreneurship-and-building-award-winning-games-builders-podcast--60419404Episode 65: Today's conversation is Dane Chapin, Founder & CEO of Usaopoly, on Entrepreneurship and Building Award-Winning Games. We dive into entrepreneurship, business evolution, adaptability, and how Dane Chapin leverages these tools to create widely loved games such as Monopoly, Telestrations, and Topple.

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Check out Usaopoly (The Op): https://www.linkedin.com/in/dane-chapin-8b76399/]]>https://api.spreaker.com/episode/60419404Tue, 18 Jun 2024 11:00:03 +0000business.comEpisode 65: Today's conversation is Dane Chapin, Founder & CEO of Usaopoly, on Entrepreneurship and Building Award-Winning Games. We dive into entrepreneurship, business evolution, adaptability, and how Dane Chapin leverages these tools to create...Episode 65: Today's conversation is Dane Chapin, Founder & CEO of Usaopoly, on Entrepreneurship and Building Award-Winning Games. We dive into entrepreneurship, business evolution, adaptability, and how Dane Chapin leverages these tools to create widely loved games such as Monopoly, Telestrations, and Topple.

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Check out Usaopoly (The Op): https://www.linkedin.com/in/dane-chapin-8b76399/]]>1903boardgamebusiness,boardgameindustry,businesschallenges,businessevolution,businessgrowthstrategy,ceo,ceointerview,creatinggames,danechapin,entrepreneurialjourney,entrepreneurshiptips,familyboardgames,gamedevelopment,gamenight,monopoly,tapelgame,telestrations,theopgames,usopoly,viralmarketingsuccessfalse65fullRunning a Business Newsletter in 2024 w/ Marty Beckerman | builders podcasthttps://www.spreaker.com/episode/running-a-business-newsletter-in-2024-w-marty-beckerman-builders-podcast--60269911Episode 64: Today's conversation is with Marty Beckerman, Editor-in-Chief of the b. Newsletter, to discuss the impact of AI on hiring and skills and the generational differences in the workforce. Additionally, hear about the highs and lows of running a business newsletter in 2024.

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Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ ]]>https://api.spreaker.com/episode/60269911Tue, 04 Jun 2024 11:00:04 +0000business.comEpisode 64: Today's conversation is with Marty Beckerman, Editor-in-Chief of the b. Newsletter, to discuss the impact of AI on hiring and skills and the generational differences in the workforce. Additionally, hear about the highs and lows of running...Episode 64: Today's conversation is with Marty Beckerman, Editor-in-Chief of the b. Newsletter, to discuss the impact of AI on hiring and skills and the generational differences in the workforce. Additionally, hear about the highs and lows of running a business newsletter in 2024.

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Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ ]]>1044airevolution,businessnews,entrepreneurialspirit,exitstrategy,fastfoodincidents,foodnews,generationaldifferences,genzmindset,greatresignation,gtavicrisis,inflationdebate,johnmackey,millennialsvsgenz,newslettertrends,podcastepisode,remotework,rockstargames,summertrends,wholefoods,workfromhomefalse64fullBuilding Trust through Storytelling w/ Park Howell | builders podcasthttps://www.spreaker.com/episode/building-trust-through-storytelling-w-park-howell-builders-podcast--60199093Episode 63: Today's conversation is with Park Howell, Business Strategist & Storytelling Coach from Business of Story, on building trust through storytelling, the benefits of using the ABT (And, But, Therefore) framework, and how to craft compelling narratives for your business.

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Check out Business of Story: https://businessofstory.com/]]>https://api.spreaker.com/episode/60199093Tue, 28 May 2024 15:14:34 +0000business.comEpisode 63: Today's conversation is with Park Howell, Business Strategist & Storytelling Coach from Business of Story, on building trust through storytelling, the benefits of using the ABT (And, But, Therefore) framework, and how to craft...Episode 63: Today's conversation is with Park Howell, Business Strategist & Storytelling Coach from Business of Story, on building trust through storytelling, the benefits of using the ABT (And, But, Therefore) framework, and how to craft compelling narratives for your business.

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Check out Business of Story: https://businessofstory.com/]]>2323abtframework,audienceengagement,audiencefocus,branding,brandtrust,businessgrowth,businesspodcast,compellingnarratives,customerconnection,emotionalimpact,emotionalmarketing,marketingstrategy,marketingtips,originstory,salesgrowth,storydrivensales,storytelling,storytellinginmarketing,successfulcampaigns,trustbuildingfalse63fullThe Digital Divide w/ Adeyinka Ogunlegan and Sean Gerner | builders podcasthttps://www.spreaker.com/episode/the-digital-divide-w-adeyinka-ogunlegan-and-sean-gerner-builders-podcast--59802436Episode 62: Today's conversation is with VP of Government Affairs & Policy Adeyinka Ogunlegan and Sr. Program Director Sean Gerner from Education SuperHighway on the Digital Divide. They explain the concept of broadband nutrition labels and the mission of Education Superhighway, from its initial focus on connecting schools to the internet to its current goal of addressing the broadband affordability gap. The guests discuss the Affordable Connectivity Program (ACP) and its impact on households, emphasizing the importance of digital literacy in closing the digital divide. The episode also examines the challenge process for identifying unserved and underserved locations and how funds are allocated for infrastructure development.

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Check Out Adeyinka Ogunleganm on LinkedIn!

Check Out Sean Gerner on LinkedIn!]]>https://api.spreaker.com/episode/59802436Tue, 07 May 2024 11:00:03 +0000business.comEpisode 62: Today's conversation is with VP of Government Affairs & Policy Adeyinka Ogunlegan and Sr. Program Director Sean Gerner from Education SuperHighway on the Digital Divide. They explain the concept of broadband nutrition labels and the...Episode 62: Today's conversation is with VP of Government Affairs & Policy Adeyinka Ogunlegan and Sr. Program Director Sean Gerner from Education SuperHighway on the Digital Divide. They explain the concept of broadband nutrition labels and the mission of Education Superhighway, from its initial focus on connecting schools to the internet to its current goal of addressing the broadband affordability gap. The guests discuss the Affordable Connectivity Program (ACP) and its impact on households, emphasizing the importance of digital literacy in closing the digital divide. The episode also examines the challenge process for identifying unserved and underserved locations and how funds are allocated for infrastructure development.

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Check out Education SuperHighway: https://www.educationsuperhighway.org/

Check Out Adeyinka Ogunleganm on LinkedIn!

Check Out Sean Gerner on LinkedIn!]]>1653affordableconnectivity,affordableinternet,bridgingthegap,broadbandaccess,broadbandinfrastructure,broadbandnutritionlabels,business,communitysupport,connectivity,digitaldivide,digitalliteracy,educationsuperhighway,infrastructuredevelopment,internetaccess,internetforall,internetforeducation,interview,leadership,marketing,workforcedevelopmentfalse62fullEngaging Audiences: Strategies for Loyalty, Personalization, and International Growth w/ Joel Steel | builders podcasthttps://www.spreaker.com/episode/engaging-audiences-strategies-for-loyalty-personalization-and-international-growth-w-joel-steel-builders-podcast--59706585Episode [61]: Today's conversation is with Joel Steel, CEO & Co-Founder at Komo Technologies, on engaging audiences: strategies for loyalty, personalization, international growth, and the challenges and changes in building Komo Technologies. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss customer engagement and loyalty, data collection and personalization, and how value creation contributes to building your brand.

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Check out Joel Steel on LinkedIn!]]>https://api.spreaker.com/episode/59706585Tue, 30 Apr 2024 11:00:04 +0000business.comEpisode [61]: Today's conversation is with Joel Steel, CEO & Co-Founder at Komo Technologies, on engaging audiences: strategies for loyalty, personalization, international growth, and the challenges and changes in building Komo Technologies. In...Episode [61]: Today's conversation is with Joel Steel, CEO & Co-Founder at Komo Technologies, on engaging audiences: strategies for loyalty, personalization, international growth, and the challenges and changes in building Komo Technologies. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss customer engagement and loyalty, data collection and personalization, and how value creation contributes to building your brand.

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Check out Joel Steel on LinkedIn!]]>2437advice,buidersfrombdc,builders,business,company,customize,growth,interview,joelsteel,loyalty,loyaltyprograms,marketing,modern,personalization,personalize,providevalue,scaling,value,valuecreation,visibilityfalse62fullGoogle Paid Advertising in 2024 w/ Luanne Marek | builders podcasthttps://www.spreaker.com/episode/google-paid-advertising-in-2024-w-luanne-marek-builders-podcast--59484396
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]]>https://api.spreaker.com/episode/59484396Tue, 16 Apr 2024 11:00:03 +0000business.comEpisode 60: Today's conversation is Luanne Marek, SVP of Media Buying at Centerfield, on the importance of paid advertising on Google, the role of AI in campaign creation and optimization, the impact of privacy changes on Google Ads strategies, and...
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]]>2022false60fullSEO and the Evolution of Google with Jaimie Clark | builders podcasthttps://www.spreaker.com/episode/seo-and-the-evolution-of-google-with-jaimie-clark-builders-podcast--59351542
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Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ ]]>https://api.spreaker.com/episode/59351542Tue, 09 Apr 2024 11:00:02 +0000business.comEpisode 59: Today's conversation is with Centerfield’s VP of SEO Jaimie Clark to discuss Google's organic listings, algorithm updates, domain ranking abuse, and advice for publishers on how to improve their rankings and adapt to the changing landscape...
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Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ ]]>2345false59fullAmmunition CEO Jeremy Heilpern on Building his Agency | builders podcasthttps://www.spreaker.com/episode/ammunition-ceo-jeremy-heilpern-on-building-his-agency-builders-podcast--59172202
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Watch The Lift As We Fly Hawks video: https://vimeo.com/905761955]]>https://api.spreaker.com/episode/59172202Tue, 26 Mar 2024 11:00:02 +0000business.comEpisode 58: Today's conversation is with Ammunition CEO Jeremy Heilpern to discuss his journey in the advertising industry, founding his own agency, the importance of measurable outcomes, video production, and advice to those starting in the industry....
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Watch The Lift As We Fly Hawks video: https://vimeo.com/905761955]]>1937false58fullMotivating Your Workforce with HR Leaders SVP Gena Romano and VP Zelna McGee of Centerfield | builders podcasthttps://www.spreaker.com/episode/motivating-your-workforce-with-hr-leaders-svp-gena-romano-and-vp-zelna-mcgee-of-centerfield-builders-podcast--59089673
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Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ ]]>https://api.spreaker.com/episode/59089673Tue, 19 Mar 2024 11:00:02 +0000business.comEpisode 57: Today's conversation is with Centerfield’s SVP of People Operations Gena Romano and VP of Talent and Organizational Development Zelna McGee to discuss the different types of motivation, the impact of motivation on employee engagement and...
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Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ ]]>1948false57fullSVP for Kingston Marketing Group on Creating Meaningful Relationships Using Brand Archetypes | builders podcasthttps://www.spreaker.com/episode/svp-for-kingston-marketing-group-on-creating-meaningful-relationships-using-brand-archetypes-builders-podcast--59010205The Office with superfan Billy Liang and how your boss can win a trip to Sandals Jamaica.

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Enter your boss into the best boss contest: https://www.business.com/worlds-best-boss/

The brand archetypes color wheel: https://marchbranding.com/buzz/brand-archetypes/
]]>https://api.spreaker.com/episode/59010205Tue, 12 Mar 2024 11:00:02 +0000business.comEpisode 56: Today's conversation is with Todd Olsen, SVP of Marketing for Kingston Marketing Group to discuss the concept of brand archetypes and how they can be used to create a deeper connection with customers. In our weekly sit-down with...The Office with superfan Billy Liang and how your boss can win a trip to Sandals Jamaica.

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Enter your boss into the best boss contest: https://www.business.com/worlds-best-boss/

The brand archetypes color wheel: https://marchbranding.com/buzz/brand-archetypes/
]]>2622false56fullHello Alice CEO on Funding and Growing Small Businesses | builders podcasthttps://www.spreaker.com/episode/hello-alice-ceo-on-funding-and-growing-small-businesses-builders-podcast--58747895
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Visit Hello Alice: https://helloalice.com/]]>https://api.spreaker.com/episode/58747895Tue, 20 Feb 2024 12:00:02 +0000business.comEpisode 55: Today's conversation is with Carolyn Rodz, CEO of Hello Alice to discuss the importance of small businesses and the challenges they face, changing the perception of small businesses, and closing the funding gap. Additionally, they talk...
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Visit Hello Alice: https://helloalice.com/]]>1631false55fullFounder of Hoskin Capital on Growing a Financial Planning Business | builders podcasthttps://www.spreaker.com/episode/founder-of-hoskin-capital-on-growing-a-financial-planning-business-builders-podcast--58668705
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Check out Hoskin Capital: https://www.hoskincapital.com/]]>https://api.spreaker.com/episode/58668705Tue, 13 Feb 2024 12:00:02 +0000business.comEpisode 54: Today's conversation is with Nate Hoskin, founder of Hoskin Capital to discuss his journey of starting a business, the unexpected challenges of being an entrepreneur, and the unmet needs in the market for younger generations. In our weekly...
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Check out Hoskin Capital: https://www.hoskincapital.com/]]>2676false54fullMaintaining Momentum Throughout the Year w/ Anthony Bratti | builders podcasthttps://www.spreaker.com/episode/maintaining-momentum-throughout-the-year-w-anthony-bratti-builders-podcast--58582872
Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/]]>https://api.spreaker.com/episode/58582872Tue, 06 Feb 2024 12:00:03 +0000business.comEpisode 53: Today's conversation is with Centerfield President Anthony Bratti, to discuss personal resolutions, sales kickoffs, maintaining momentum, overcoming challenges and market impressions. In our weekly sit-down with editor-in-chief Marty...
Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/]]>2120false53fullHappiness at Work and Brand-Building w/ Dr. Tessa Misiaszek | builders podcasthttps://www.spreaker.com/episode/happiness-at-work-and-brand-building-w-dr-tessa-misiaszek-builders-podcast--58491919
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Sign up for the free b.newsletter: https://www.business.com/b-newsletter/

Listen to The Happy at Work Podcast: https://happyatworkpodcast.com/

Read Branding That Means Business: https://www.hachettebookgroup.com/titles/matt-johnson/branding-that-means-business/9781541701670/]]>https://api.spreaker.com/episode/58491919Tue, 30 Jan 2024 12:00:03 +0000business.comEpisode 52: Today's conversation is with Dr. Tessa Misiaszek, Harvard professor, researcher & author, to discuss the concept of happiness at work, communicating unpopular decisions, and brand building. In our weekly sit-down with editor-in-chief...
Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/

Listen to The Happy at Work Podcast: https://happyatworkpodcast.com/

Read Branding That Means Business: https://www.hachettebookgroup.com/titles/matt-johnson/branding-that-means-business/9781541701670/]]>3110false52fullFmr Amazon Exec Stacy Saal on her New Venture, and What Makes Amazon Tick | builders podcasthttps://www.spreaker.com/episode/fmr-amazon-exec-stacy-saal-on-her-new-venture-and-what-makes-amazon-tick-builders-podcast--58411686
Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

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Check out Jelly Collective: https://www.jellycollective.com/]]>https://api.spreaker.com/episode/58411686Tue, 23 Jan 2024 12:00:03 +0000business.comEpisode 51: Today's conversation is with Stacy Saal, former executive at Amazon, on what makes Amazon tick + her new venture, Jelly Collective. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss how cities are reusing empty...
Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/

Check out Jelly Collective: https://www.jellycollective.com/]]>2476false51fullThe Latest Consumer Shopping Research w/ Lesley Chou | builders podcasthttps://www.spreaker.com/episode/the-latest-consumer-shopping-research-w-lesley-chou-builders-podcast--58053456
Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

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Are you spending your time more as a marketer or are you leading with a consumer-first mindset? For more lead-gen consumer insights, check out Google Ads on Air: Think Lead Gen 2023

Google and Ipsos partnered together on a 2023 Lead Gen research study, to survey over 4000 US consumers on their behaviors - focused on those who have filled out a lead form and/or made a purchase.]]>https://api.spreaker.com/episode/58053456Tue, 19 Dec 2023 12:00:03 +0000business.comEpisode 50: Today's conversation is with Lesley Chou, Research Lead at Google, on the latest consumer shopping research. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss the silver economy, how much the 12 Days Of Christmas song...
Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/

Are you spending your time more as a marketer or are you leading with a consumer-first mindset? For more lead-gen consumer insights, check out Google Ads on Air: Think Lead Gen 2023

Google and Ipsos partnered together on a 2023 Lead Gen research study, to survey over 4000 US consumers on their behaviors - focused on those who have filled out a lead form and/or made a purchase.]]>1721false50fullCultivating a Growth Mindset w/ Tatiana Quaife | builders podcasthttps://www.spreaker.com/episode/cultivating-a-growth-mindset-w-tatiana-quaife-builders-podcast--57912648
Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

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Rising Women: https://www.risingwomensisterhood.com

]]>https://api.spreaker.com/episode/57912648Tue, 05 Dec 2023 12:00:03 +0000business.comEpisode 49: Today's conversation is with Tatiana Quaife, founder of Rising Women, on cultivating a growth mindset. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss the origin story of M&M and a study that proves angry people...
Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/

Rising Women: https://www.risingwomensisterhood.com

]]>2237false49fullScaling Sales Organizations w/ Anthony Bratti | builders podcasthttps://www.spreaker.com/episode/scaling-sales-organizations-w-anthony-bratti-builders-podcast--57826167
Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/]]>https://api.spreaker.com/episode/57826167Tue, 28 Nov 2023 12:00:04 +0000business.comEpisode 48: Today's conversation is with Anthony Bratti, President of Business & E-Commerce Services at Centerfield, on scaling sales organizations. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss our exclusive interview...
Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/]]>2078false48fullBespoke Customer Service w/ Joanna Swash | builders podcasthttps://www.spreaker.com/episode/bespoke-customer-service-w-joanna-swash-builders-podcast--57625081
Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

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Check out Moneypenny: https://www.moneypenny.com/us/

]]>https://api.spreaker.com/episode/57625081Tue, 14 Nov 2023 12:00:03 +0000business.comEpisode 47: Today's conversation is with Joanna Swash, Group CEO of Moneypenny, on customer service and retention. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss Airbnb versus hotels and how to give constructive feedback....
Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

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Check out Moneypenny: https://www.moneypenny.com/us/

]]>1947false47fullUsing AI to Improve Productivity w/ Pete Christothoulou | builders podcasthttps://www.spreaker.com/episode/using-ai-to-improve-productivity-w-pete-christothoulou-builders-podcast--57533720
Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

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Check out Xembly’s AI assistant: https://www.xembly.com

]]>https://api.spreaker.com/episode/57533720Tue, 07 Nov 2023 12:00:03 +0000business.comEpisode 46: Today's conversation is with Pete Christothoulou, CEO of Xembly, on using AI to improve productivity. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss how many employees don’t know how to use AI, how to make an...
Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

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Check out Xembly’s AI assistant: https://www.xembly.com

]]>2014false46fullHarnessing Your Cringe w/ Henna Pryor | builders podcasthttps://www.spreaker.com/episode/harnessing-your-cringe-w-henna-pryor-builders-podcast--57401086
Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

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Get Henna’s book: Good Awkward: How to Embrace the Embarrassing and Celebrate the Cringe to Become the Bravest You https://a.co/d/3AghmKu]]>https://api.spreaker.com/episode/57401086Tue, 31 Oct 2023 11:00:02 +0000business.comEpisode 45: Today's conversation is with Henna Pryor, executive coach and author, on harnessing your cringe. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss a hauntingly good lesson about remote work and uncover the seasonal...
Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/

Get Henna’s book: Good Awkward: How to Embrace the Embarrassing and Celebrate the Cringe to Become the Bravest You https://a.co/d/3AghmKu]]>2163false45fullWhy You Have a Go to Market Problem w/ Sangram Vajre | builders podcasthttps://www.spreaker.com/episode/why-you-have-a-go-to-market-problem-w-sangram-vajre-builders-podcast--57362711
Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

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Get Sangram’s latest book: Move: The 4-Question Go-To-Market Framework https://a.co/d/5Savwbm]]>https://api.spreaker.com/episode/57362711Tue, 24 Oct 2023 14:53:01 +0000business.comEpisode 44: Today's conversation is with Sangram Vajre, Co-founder and CEO of GTM Partners, on why you have a go to market problem. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss how workplace conflict is inevitable and...
Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/

Get Sangram’s latest book: Move: The 4-Question Go-To-Market Framework https://a.co/d/5Savwbm]]>2223false44fullDo People Like You More Than You Think? w/ Zoe Chance | builders podcasthttps://www.spreaker.com/episode/do-people-like-you-more-than-you-think-w-zoe-chance-builders-podcast--57273649
Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg]]>https://api.spreaker.com/episode/57273649Tue, 17 Oct 2023 16:14:44 +0000business.comEpisode 43: Welcome to builders! This week John is joined by Dr. Zoe Chance, a multi-talented writer, Yale professor, researcher, and passionate climate philanthropist, Dr. Chance is here to take us on a journey into the captivating world of...
Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg]]>3073false43fullThe High EQ Marketer is now buildershttps://www.spreaker.com/episode/the-high-eq-marketer-is-now-builders--57273535https://api.spreaker.com/episode/57273535Tue, 17 Oct 2023 15:59:42 +0000business.com48falsefullIntroducing builders from business.comhttps://www.spreaker.com/episode/introducing-builders-from-business-com--57262420https://api.spreaker.com/episode/57262420Mon, 16 Oct 2023 23:28:51 +0000business.com48falsetrailerEp 42 - One-of-A-Kind Events with Co-Founders Celeste Durve and Kelsi Kitchener of Viperhttps://www.spreaker.com/episode/ep-42-one-of-a-kind-events-with-co-founders-celeste-durve-and-kelsi-kitchener-of-viper--53573250In this episode, John sits down with Celeste Durve and Kelsi Kitchener, co-founders of Viper, an experiential talent agency that creates unforgettable events.
They share their insights and experiences of building a successful business, navigating pandemics and changing expectations, and meeting the needs of younger consumers. They also discuss some of the key concepts that have contributed to their success, including measuring the ROI of a party, creative ways to enhance experiences, and the importance of A/B testing.
Celeste and Kelsi also share some fun anecdotes, including how they received a cold call from Kanye West's CFO.
Whether you're an entrepreneur looking to build a successful business or someone interested in planning unforgettable events, this episode is full of valuable insights and entertaining stories. Enjoy!
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

]]>https://api.spreaker.com/episode/53573250Tue, 09 May 2023 05:00:02 +0000business.comIn this episode, John sits down with Celeste Durve and Kelsi Kitchener, co-founders of Viper, an experiential talent agency that creates unforgettable events. They share their insights and experiences of building a successful business, navigating...In this episode, John sits down with Celeste Durve and Kelsi Kitchener, co-founders of Viper, an experiential talent agency that creates unforgettable events.
They share their insights and experiences of building a successful business, navigating pandemics and changing expectations, and meeting the needs of younger consumers. They also discuss some of the key concepts that have contributed to their success, including measuring the ROI of a party, creative ways to enhance experiences, and the importance of A/B testing.
Celeste and Kelsi also share some fun anecdotes, including how they received a cold call from Kanye West's CFO.
Whether you're an entrepreneur looking to build a successful business or someone interested in planning unforgettable events, this episode is full of valuable insights and entertaining stories. Enjoy!
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

]]>1605false42fullEP 41 - Upstart CMO Chantal Rapport on Leadership, FinTech and C-Suite by Age 30https://www.spreaker.com/episode/ep-41-upstart-cmo-chantal-rapport-on-leadership-fintech-and-c-suite-by-age-30--53573196In this episode, John speaks with Chantal Rapport, CMO of Upstart , a FinTech firm dedicated to expanding access to affordable credit.
Chantal shares her inspiring journey to becoming a marketing executive and public company CMO before age 30. The discussion covers her passion for leadership in the financial services space, her leadership style, and insights on marketing in the industry.
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

]]>https://api.spreaker.com/episode/53573196Tue, 25 Apr 2023 05:00:02 +0000business.comIn this episode, John speaks with https://www.linkedin.com/in/chantalrapport/, https://www.upstart.com/, a FinTech firm dedicated to expanding access to affordable credit. Chantal shares her inspiring journey to becoming a marketing executive and...In this episode, John speaks with Chantal Rapport, CMO of Upstart , a FinTech firm dedicated to expanding access to affordable credit.
Chantal shares her inspiring journey to becoming a marketing executive and public company CMO before age 30. The discussion covers her passion for leadership in the financial services space, her leadership style, and insights on marketing in the industry.
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

]]>1972false41fullEp 40 - Uplevel your Brand Identity with Ted Vaughn of Historic Agencyhttps://www.spreaker.com/episode/ep-40-uplevel-your-brand-identity-with-ted-vaughn-of-historic-agency--53464215In this episode, John speaks with Ted Vaughn, Author of Culture Built My Brand and Co-Founder of the Historic Agency.
They Discuss:

The value of company culture and brand identity
How to re-brand effectively
More sales and better results when these factors are aligned

The value of company culture and brand identity
How to re-brand effectively
More sales and better results when these factors are aligned

Stick around for specifics on how to improve recurring revenue that can be applied to many different industries.
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player. ]]>1947false40fullEp 39 - Creating Superfans with Author and Superfan Expert Brittany Hodakhttps://www.spreaker.com/episode/ep-39-creating-superfans-with-author-and-superfan-expert-brittany-hodak--53298785In this episode, John sits down with Brittany Hodak, author of the new book "Creating Super Fans". The conversation takes place the morning after the Super Bowl, which serves as the ultimate celebration of superfandom with all the commercials and the NFL. Together, they explore the recipe for creating superfans and how it can be applied to any business, even those in the B2B sector.
Whether you're a small business owner, marketer, or just someone interested in building strong relationships with your customers, this episode is sure to inspire and motivate you to take your customer relationships to the next level.
Enjoy!
More information about Brittany and today’s topics:

LinkedIn Profile: https://www.linkedin.com/in/brittanyhodak/
Website: https://brittanyhodak.com/
Get Brittany’s Book Here: https://www.amazon.com/Creating-Superfans-Five-Step-Multiplying-Reputation/dp/1774580780/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1671576078&sr=8-1

To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

]]>https://api.spreaker.com/episode/53298785Wed, 22 Mar 2023 16:06:20 +0000business.comIn this episode, John sits down with Brittany Hodak, author of the new book "Creating Super Fans". The conversation takes place the morning after the Super Bowl, which serves as the ultimate celebration of superfandom with all the commercials and the...In this episode, John sits down with Brittany Hodak, author of the new book "Creating Super Fans". The conversation takes place the morning after the Super Bowl, which serves as the ultimate celebration of superfandom with all the commercials and the NFL. Together, they explore the recipe for creating superfans and how it can be applied to any business, even those in the B2B sector.
Whether you're a small business owner, marketer, or just someone interested in building strong relationships with your customers, this episode is sure to inspire and motivate you to take your customer relationships to the next level.
Enjoy!
More information about Brittany and today’s topics:

LinkedIn Profile: https://www.linkedin.com/in/brittanyhodak/
Website: https://brittanyhodak.com/
Get Brittany’s Book Here: https://www.amazon.com/Creating-Superfans-Five-Step-Multiplying-Reputation/dp/1774580780/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1671576078&sr=8-1

To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

]]>1929false39fullEp 38 - AI, Content & ChatGPT with Stew Fortier (Co-Founder & CEO, type.ai) and Kirby Winfield (GP, Ascend.VChttps://www.spreaker.com/episode/ep-38-ai-content-chatgpt-with-stew-fortier-co-founder-ceo-type-ai-and-kirby-winfield-gp-ascend-vc--53085420We have two fantastic guests joining us today. First up, Kirby Winfield, an investor in AI-based companies. He has his own fund and a residency at the Allen Institute for AI in Seattle. Our second guest is Stew Fortier, an entrepreneur who has focused on content-related businesses, such as Foster and Well Said Labs. Currently, he is the co-founder and CEO of type.ai.
Together, we explore the potential of AI-generated content, its implications for businesses, and how it can enhance customer experience. Kirby and Stew share their expertise and insights on the evolution of AI chat and its impact on communication. They also discuss the challenges and opportunities of working with generative content and the significance of ethical considerations.
So, if you're curious about the possibilities of Chat GPT and generative content, this is an episode you won't want to miss. Tune in and discover how AI can transform the way we communicate and interact with technology.

To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

]]>https://api.spreaker.com/episode/53085420Tue, 07 Mar 2023 05:00:02 +0000business.comWe have two fantastic guests joining us today. First up, Kirby Winfield, an investor in AI-based companies. He has his own fund and a residency at the Allen Institute for AI in Seattle. Our second guest is Stew Fortier, an entrepreneur who has focused...We have two fantastic guests joining us today. First up, Kirby Winfield, an investor in AI-based companies. He has his own fund and a residency at the Allen Institute for AI in Seattle. Our second guest is Stew Fortier, an entrepreneur who has focused on content-related businesses, such as Foster and Well Said Labs. Currently, he is the co-founder and CEO of type.ai.
Together, we explore the potential of AI-generated content, its implications for businesses, and how it can enhance customer experience. Kirby and Stew share their expertise and insights on the evolution of AI chat and its impact on communication. They also discuss the challenges and opportunities of working with generative content and the significance of ethical considerations.
So, if you're curious about the possibilities of Chat GPT and generative content, this is an episode you won't want to miss. Tune in and discover how AI can transform the way we communicate and interact with technology.

To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

]]>2079false38fullEp 37 - Launching Companies from Scratch with Sam Johnston, Chief Launch Officer of nth Venturehttps://www.spreaker.com/episode/ep-37-launching-companies-from-scratch-with-sam-johnston-chief-launch-officer-of-nth-venture--52585114On this episode, John speaks with Sam Johnston, Chief Launch Officer of nth Venture. nth Venture is a venture studio that launches companies from scratch. Discover the unique approach of nth venture and gain insights on the key ingredients for success in early-stage startups. From talent acquisition to product-market fit, speed to market and more, Sam shares his perspective on how to achieve incremental wins and effective planning.
Enjoy!

To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player. ]]>https://api.spreaker.com/episode/52585114Tue, 21 Feb 2023 05:00:02 +0000business.comOn this episode, John speaks with https://www.linkedin.com/in/sam-johnston/, Chief Launch Officer of https://www.nthventure.com/. nth Venture is a venture studio that launches companies from scratch. Discover the unique approach of nth venture and...On this episode, John speaks with Sam Johnston, Chief Launch Officer of nth Venture. nth Venture is a venture studio that launches companies from scratch. Discover the unique approach of nth venture and gain insights on the key ingredients for success in early-stage startups. From talent acquisition to product-market fit, speed to market and more, Sam shares his perspective on how to achieve incremental wins and effective planning.
Enjoy!

To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player. ]]>1752false137fullEp 36 - Your Personal Mission Statement and the State of Health Care with First Choice Health CRO David Kinardhttps://www.spreaker.com/episode/ep-36-your-personal-mission-statement-and-the-state-of-health-care-with-first-choice-health-cro-david-kinard--52426286This episode features David Kinard, Chief Revenue Officer of First Choice Health. Trained by Dr. Steven Covey, David reflects on:

Healthcare for large and small companies
His perspective on inclusivity
His personal and professional mission statements
BONUS - Amazing Wine recommendations

To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player. ]]>https://api.spreaker.com/episode/52426286Tue, 07 Feb 2023 07:00:02 +0000business.comThis episode features David Kinard, Chief Revenue Officer of First Choice Health. Trained by Dr. Steven Covey, David reflects on: - Healthcare for large and small companies - His perspective on inclusivity - His personal and professional mission...This episode features David Kinard, Chief Revenue Officer of First Choice Health. Trained by Dr. Steven Covey, David reflects on:

Healthcare for large and small companies
His perspective on inclusivity
His personal and professional mission statements
BONUS - Amazing Wine recommendations

LinkedIn Brand Building best practices
How to engage with comments
How to leverage influencers
How Danielle got her Social Media program started at Mercer

Enjoy! To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.
]]>https://api.spreaker.com/episode/52475840Tue, 24 Jan 2023 07:00:02 +0000business.comThis episode featureshttps://www.linkedin.com/in/guzmandanielle/, Global Head of Social Media forhttps://www.mercer.com/ and covers what companies need to do to have an effective social media strategy in the new year. It covers topics such as: -...This episode features Danielle Guzman, Global Head of Social Media for Mercer and covers what companies need to do to have an effective social media strategy in the new year. It covers topics such as:

LinkedIn Brand Building best practices
How to engage with comments
How to leverage influencers
How Danielle got her Social Media program started at Mercer

Enjoy! To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.
]]>2145false135fullEP 34: Fortune 100 CDO Sanjib Sahoo on Digital Fitness and Leadershiphttps://www.spreaker.com/episode/ep-34-fortune-100-cdo-sanjib-sahoo-on-digital-fitness-and-leadership--52413634Ingram Micro is a Fortune 100 company with (give or take) $50 billion in revenue. In this episode, John speaks with Sanjib Sahoo, Chief Digital Officer of Ingram Micro.
They discuss:

Digital fitness & operations
How to make the (previously called) Digital Transformation Blueprint successful
How he identifies superstars in his organization and the future of leadership

To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player. ]]>https://api.spreaker.com/episode/52413634Tue, 17 Jan 2023 05:00:03 +0000business.comIngram Micro is a Fortune 100 company with (give or take) $50 billion in revenue. In this episode, John speaks with https://www.linkedin.com/in/sanjibsahoodigital/, Chief Digital Officer of https://corp.ingrammicro.com/. They discuss: - Digital...Ingram Micro is a Fortune 100 company with (give or take) $50 billion in revenue. In this episode, John speaks with Sanjib Sahoo, Chief Digital Officer of Ingram Micro.
They discuss:

Digital fitness & operations
How to make the (previously called) Digital Transformation Blueprint successful
How he identifies superstars in his organization and the future of leadership

To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player. ]]>1542false134fullEP 33: Black-Owned Businesses - Mending the Trust Gap with Connie Evans, CEO Association for Enterprise Opportunityhttps://www.spreaker.com/episode/ep-33-black-owned-businesses-mending-the-trust-gap-with-connie-evans-ceo-association-for-enterprise-opportunity--52188370Understanding and mending the trust gap
How to be an ally to black-owned businesses
What is a “microbusiness” and what is their impact on the economy.

Her organization also recently published research that you can check out here: https://aeoworks.org/wp-content/uploads/2022/11/Report-Mending-the-Tapestry.pdf

To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.

Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>https://api.spreaker.com/episode/52188370Tue, 10 Jan 2023 05:00:02 +0000business.comThis episode features Connie Evans, CEO of the Association for Enterprise Opportunity and discusses her organization’s latest research called “Mending the Tapestry” about the trust gap for black-owned businesses. Connie and John speak about:...Understanding and mending the trust gap
How to be an ally to black-owned businesses
What is a “microbusiness” and what is their impact on the economy.

Her organization also recently published research that you can check out here: https://aeoworks.org/wp-content/uploads/2022/11/Report-Mending-the-Tapestry.pdf

To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.

Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>1994false133fullEP 32: Improving Email Storytelling with Lisa Jones, Chief EyeMail Officer at EyeMailhttps://www.spreaker.com/episode/ep-32-improving-email-storytelling-with-lisa-jones-chief-eyemail-officer-at-eyemail--52111227Video best practices - How it can help you stand out
Email Marketing – How it needs to change
Company Culture - How to craft culture in a team spread all over the world
Connect w/ Lisa here: https://www.linkedin.com/in/lisasjones/
Find out more about EyeMail here: https://www.eyemailinc.com/about/
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>https://api.spreaker.com/episode/52111227Tue, 13 Dec 2022 05:00:02 +0000business.comThis episode features Lisa Jones, Chief EyeMail Officer (CEO) at EyeMail and covers the growth of her career and making email marketing more effective with video, but starts with a crazy job decision… the CIA or NASA??? Video best practices - How it...Video best practices - How it can help you stand out
Email Marketing – How it needs to change
Company Culture - How to craft culture in a team spread all over the world
Connect w/ Lisa here: https://www.linkedin.com/in/lisasjones/
Find out more about EyeMail here: https://www.eyemailinc.com/about/
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>1636false132fullEP 31: Career Growth, Coaching & Hustle with Nicole Wood, CEO and Co-Founder of Ama La Vidahttps://www.spreaker.com/episode/ep-31-career-growth-coaching-hustle-with-nicole-wood-ceo-and-co-founder-of-ama-la-vida--52103883
- Nicole’s approach to marketing her company
- How to measure the success of coaching programs
- Various strategies to employ when it comes to coaching marketers

If you are interested in what coaching can do for you or your organization, this is the episode for you!

To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>https://api.spreaker.com/episode/52103883Tue, 06 Dec 2022 07:00:02 +0000business.comThis episode is all about business hustle, entrepreneurship and growing a business from scratch. Nicole is CEO of Ama La Vida, which provides coaching for professionals and organizations. We hit on: - Nicole’s approach to marketing her company -...
- Nicole’s approach to marketing her company
- How to measure the success of coaching programs
- Various strategies to employ when it comes to coaching marketers

If you are interested in what coaching can do for you or your organization, this is the episode for you!

To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>2073false131fullEP 30: The Job Market for Early-Career Marketers with Ryan McGonagill, Director of Comms & PR at Centerfieldhttps://www.spreaker.com/episode/ep-30-the-job-market-for-early-career-marketers-with-ryan-mcgonagill-director-of-comms-pr-at-centerfield--51976530He hired 4 marketing interns over the summer for a 10 week internship. Each intern’s job was to apply for their next marketing job and record data about that process. The data was then collected, analyzed and presented as a representation of the current job market.
Check out the findings here: https://www.business.com/hiring/new-graduates-job-search-experiment/
Stick around until the end to hear Ryan’s take on how to approach comms and PR for a brand as well.
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>cdf5d6f8-3af1-4fde-a10c-51b8fa79c56dTue, 22 Nov 2022 05:00:00 +0000business.comThis episode is focused on a recent study on the job market for recent college graduates and/or people looking to break into a marketing career. It also serves as an example of a unique approach to comms and PR. My guest, Ryan McGonagill, Director of...He hired 4 marketing interns over the summer for a 10 week internship. Each intern’s job was to apply for their next marketing job and record data about that process. The data was then collected, analyzed and presented as a representation of the current job market.
Check out the findings here: https://www.business.com/hiring/new-graduates-job-search-experiment/
Stick around until the end to hear Ryan’s take on how to approach comms and PR for a brand as well.
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>1636false30fullEP 29: Leading with EQ with Deanna Ransom, President and Exec Director of Women in Revenuehttps://www.spreaker.com/episode/ep-29-leading-with-eq-with-deanna-ransom-president-and-exec-director-of-women-in-revenue--51914848This episode’s guest is Deanna Ransom, President and Exec Director of Women in Revenue. Deanna and John speak on what she has learned during her career, including how to respond and process tough feedback. Stick around towards the end to hear more about the mission of Women In Revenue and the results of an annual survey the organization conducts that measures the top challenges facing women in revenue generating positions.
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>74c41c2c-c2fb-4b5b-b478-6878e27aa0eeTue, 08 Nov 2022 14:03:08 +0000business.comIf you want to hear a story about leading successful teams and advancing your career with EQ, this is the episode for you. This episode’s guest is Deanna Ransom, President and Exec Director of Women in Revenue. Deanna and John speak on what she has...This episode’s guest is Deanna Ransom, President and Exec Director of Women in Revenue. Deanna and John speak on what she has learned during her career, including how to respond and process tough feedback. Stick around towards the end to hear more about the mission of Women In Revenue and the results of an annual survey the organization conducts that measures the top challenges facing women in revenue generating positions.
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>2170false29fullEP 28: 25 Years of Internet Media & Investing in Founders with Kirby Winfield, GP of Ascend.VChttps://www.spreaker.com/episode/ep-28-25-years-of-internet-media-investing-in-founders-with-kirby-winfield-gp-of-ascend-vc--51915166John and Kirby cover:
Life and work in a hypergrowth dot-com business
Pivoting from running ads to measuring them
Advice for founders - how to connect with VCs

To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>8ab1a35b-6417-4807-9dc3-d41c1476ace9Tue, 01 Nov 2022 05:00:00 +0000business.comToday’s episode covers the last 25 years of Internet Media with Kirby Winfield, a CEO and/or founder of four distinct internet media businesses. Kirby is currently the GP of Ascend.vc a seed fund investing in businesses in the Pacific Northwest. John...John and Kirby cover:
Life and work in a hypergrowth dot-com business
Pivoting from running ads to measuring them
Advice for founders - how to connect with VCs

To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>2861false28fullEP 27: CMOs: This is The Most Important Metric for Performance Advertisinghttps://www.spreaker.com/episode/ep-27-cmos-this-is-the-most-important-metric-for-performance-advertising--51914849I also discuss five ways to improve the performance advertising metric.
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>afc767a7-4e19-4c94-ba68-eb2bd5b824eeTue, 25 Oct 2022 05:00:00 +0000business.comOne of the biggest challenges for a marketing organization is how to effectively understand and communicate if brand advertising and performance advertising are working. In this episode I share the most important metric, from my perspective, for both...I also discuss five ways to improve the performance advertising metric.
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>778false27fullEP 26: Loyalty Marketing Best Practices with Joy Das Guptahttps://www.spreaker.com/episode/ep-26-loyalty-marketing-best-practices-with-joy-das-gupta--51914973This episode features Joy DasGupta, an expert in Loyalty and Retention Marketing. We talk about:
Why loyalty programs Work
What loyalty programs bring to the table
How to measure your loyalty program's success + mistakes to avoid

To make sure you never miss an episode of The High EQ Market podcast, subscribe on:
Apple Podcasts, - https://podcasts.apple.com/us/podcast/the-high-eq-marketer/id1608075598
Spotify, - https://open.spotify.com/episode/7lNK5yfUsRUQshWdLx2eww?si=9a4daa5093b64179
Website. - https://www.centerfield.com/PODCAST/
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>980d40e7-5795-489a-b259-54d84dafd275Tue, 18 Oct 2022 05:00:00 +0000business.comDo you belong to any loyalty or rewards programs that get you to spend more than you normally would? This episode features Joy DasGupta, an expert in Loyalty and Retention Marketing. We talk about: Why loyalty programs Work What loyalty programs bring...This episode features Joy DasGupta, an expert in Loyalty and Retention Marketing. We talk about:
Why loyalty programs Work
What loyalty programs bring to the table
How to measure your loyalty program's success + mistakes to avoid

To make sure you never miss an episode of The High EQ Market podcast, subscribe on:
Apple Podcasts, - https://podcasts.apple.com/us/podcast/the-high-eq-marketer/id1608075598
Spotify, - https://open.spotify.com/episode/7lNK5yfUsRUQshWdLx2eww?si=9a4daa5093b64179
Website. - https://www.centerfield.com/PODCAST/
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>2193false26fullEP 25: Marketing Unicorns and Billion Dollar Tech - With Brendan Dellhttps://www.spreaker.com/episode/ep-25-marketing-unicorns-and-billion-dollar-tech-with-brendan-dell--51915043We talk about:
The key elements to effectively market your company at an early stage
Common mistakes in pitch decks
How to stand out in a large VC event

And a lot more! Enjoy
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>f36ffeb3-d2dd-4e30-8d72-0db94ad73fc5Tue, 11 Oct 2022 05:00:00 +0000business.comBrendan Dell is focused on marketing, messaging and growth for billion dollar tech companies. He helps founding teams that aspire to be unicorns all the way to existing large enterprises that want to expand their growth efforts. We talk about: The key...We talk about:
The key elements to effectively market your company at an early stage
Common mistakes in pitch decks
How to stand out in a large VC event

And a lot more! Enjoy
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>1787false25fullEP 24: Video Best Practices! For Sales, Marketing, B2B... with Alex Guest, Founder & CEO of RFRD.iohttps://www.spreaker.com/episode/ep-24-video-best-practices-for-sales-marketing-b2b-with-alex-guest-founder-ceo-of-rfrd-io--51915130How to Capture Attention with Video
How to use Video Effectively in B2B Marketing and Sales

The share of searches is shifting from text based search to video based search. Alex explains what to make of this shift and touches on trends in video consumption and production.
Enjoy!
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>fc0e8824-ff89-40c5-8b6f-6fae80ed815dTue, 04 Oct 2022 05:00:00 +0000business.comThis is the episode to listen to if you want to get better at utilizing video for marketing and/or sales. My guest today, Alex Guest (say that 3 times fast), is the Founder and CEO of rfrd.io. He drops some serious knowledge on: How to Capture...How to Capture Attention with Video
How to use Video Effectively in B2B Marketing and Sales

The share of searches is shifting from text based search to video based search. Alex explains what to make of this shift and touches on trends in video consumption and production.
Enjoy!
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>2344false24fullEP 23: What DEI (Diversity Equity Inclusion) does for your organization with Madeline Enos, Head of Marketing at Includedhttps://www.spreaker.com/episode/ep-23-what-dei-diversity-equity-inclusion-does-for-your-organization-with-madeline-enos-head-of-marketing-at-included--51914863What really stood out to me in this conversation was the importance of inclusion in a workforce and how it leads to better business results. Specific input metrics to those business results include:
Employee Retention
Attraction of Great Talent
Innovation

Something else that stuck out to me in this discussion was noting that the path to a head of marketing or CMO role seems to come from a diversity of experiences. Madeline and I get into those specifics as well.
Lastly, if you are interested in learning more about this topic, check out episode 11 of the show in which I spoke to Dr. Eden King, Professor of Psychology at Rice University.
Episode Link: https://www.centerfield.com/blog/listen-now-dr-eden-king-of-rice-university-featured-on-the-high-eq-marketer-podcast/
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>82a00837-545d-4e5d-8447-e185b188f0beTue, 27 Sep 2022 05:00:00 +0000business.comToday I speak with Madeline Enos, Head of Marketing at Included, which is a DEI technology company helping organizations meet and exceed their diversity, equity and inclusion goals. What really stood out to me in this conversation was the importance...What really stood out to me in this conversation was the importance of inclusion in a workforce and how it leads to better business results. Specific input metrics to those business results include:
Employee Retention
Attraction of Great Talent
Innovation

Something else that stuck out to me in this discussion was noting that the path to a head of marketing or CMO role seems to come from a diversity of experiences. Madeline and I get into those specifics as well.
Lastly, if you are interested in learning more about this topic, check out episode 11 of the show in which I spoke to Dr. Eden King, Professor of Psychology at Rice University.
Episode Link: https://www.centerfield.com/blog/listen-now-dr-eden-king-of-rice-university-featured-on-the-high-eq-marketer-podcast/
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>1901false23fullEP 22: Amazing Content at Scale (plus Britney Spears) with Eric Noe, VP of Content at Centerfieldhttps://www.spreaker.com/episode/ep-22-amazing-content-at-scale-plus-britney-spears-with-eric-noe-vp-of-content-at-centerfield--51914870Digital Security
Shopping Trends
Cloud Computing

To specify the scale – it’s more than 10,000 articles a year, written by experts and containing photos and videos. In this episode, they deep dive into how it all gets done.
Eric and John are also colleagues with him currently working as the VP of Content at Centerfield. Enjoy!
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>e03b1634-e13d-4c85-abf5-5e1f52683b9fTue, 20 Sep 2022 05:00:00 +0000business.comIn today’s episode, John speaks with Eric Noe. Eric started as a journalist and rose to run the newsroom at ABC News. He then shifted away from the 24 hour news cycle and now delivers content at scale for topics such as: Digital Security Shopping...Digital Security
Shopping Trends
Cloud Computing

To specify the scale – it’s more than 10,000 articles a year, written by experts and containing photos and videos. In this episode, they deep dive into how it all gets done.
Eric and John are also colleagues with him currently working as the VP of Content at Centerfield. Enjoy!
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>1785false22fullEP 21: Building an Agency & Lessons from Starbucks, Zillow & T-Mo with Nancy Poznoffhttps://www.spreaker.com/episode/ep-21-building-an-agency-lessons-from-starbucks-zillow-t-mo-with-nancy-poznoff--51914948It’s every touch point your current and prospective customers have with your company.
Today’s guest is Nancy Poznoff, Co-Founder of Kingston Marketing Group and former marketing executive for Zillow, Starbucks and T-Mobile is helping companies everywhere market their brand to the right customers.
Join us as we discuss:
Building an agency during the pandemic
Data-driven PR programs
Unique ways of building / organizing a marketing function

To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>9a545189-d537-4ca1-964f-3aae5443e91eMon, 05 Sep 2022 05:00:00 +0000business.comYour brand is everything to your company but it’s more than just the logo your customer’s see. It’s every touch point your current and prospective customers have with your company. Today’s guest is Nancy Poznoff, Co-Founder of Kingston Marketing Group...It’s every touch point your current and prospective customers have with your company.
Today’s guest is Nancy Poznoff, Co-Founder of Kingston Marketing Group and former marketing executive for Zillow, Starbucks and T-Mobile is helping companies everywhere market their brand to the right customers.
Join us as we discuss:
Building an agency during the pandemic
Data-driven PR programs
Unique ways of building / organizing a marketing function

To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>2473false21fullEP 20: Don't Miss Marketing Hacks with Nancy Harhut, Co-Founder of HBT Marketinghttps://www.spreaker.com/episode/ep-20-don-t-miss-marketing-hacks-with-nancy-harhut-co-founder-of-hbt-marketing--51915176Today’s guest, Nancy Harhut is the author of “Using Behavior Science in Marketing.” And we talk about the hacks, techniques and tactics used to improve marketing performance. There are A LOT of anecdotes that you can use from this episode for marketing copy, landing page design and much more.
Get Nancy’s book here: https://www.amazon.com/Using-Behavioral-Science-Marketing-Instinctive-ebook/dp/B09ZY7JNWQ
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>a64766b2-7f86-4fd5-a1f9-786b466c3976Tue, 30 Aug 2022 05:00:00 +0000business.comIn this episode, we are talking about the instinctual, emotional responses that play into purchase decisions that happen because of marketing. Today’s guest, Nancy Harhut is the author of “Using Behavior Science in Marketing.” And we talk about the...Today’s guest, Nancy Harhut is the author of “Using Behavior Science in Marketing.” And we talk about the hacks, techniques and tactics used to improve marketing performance. There are A LOT of anecdotes that you can use from this episode for marketing copy, landing page design and much more.
Get Nancy’s book here: https://www.amazon.com/Using-Behavioral-Science-Marketing-Instinctive-ebook/dp/B09ZY7JNWQ
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>2486false20fullEP 19: Think Like a Brand with Nymbus CMO Allison Netzerhttps://www.spreaker.com/episode/ep-19-think-like-a-brand-with-nymbus-cmo-allison-netzer--51914876This episode is for those in many different industries asking questions like:
Why doesn’t my brand have more impact?
How can we live our brand better?
How can our brand create more value?

Preorder Allison’s Book Here: https://thinklikeabrandbook.com/
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>038e014b-ed2d-4391-a8e3-3468f2a4492bTue, 23 Aug 2022 05:00:00 +0000business.comThis episode’s guest is Allison Netzer, CMO at Nymbus, a fintech specializing in niche banking solutions. Allison is also the author of “Think Like a Brand, Not a Bank.” Our discussion is about adopting a brand mindset internally and externally to...This episode is for those in many different industries asking questions like:
Why doesn’t my brand have more impact?
How can we live our brand better?
How can our brand create more value?

Preorder Allison’s Book Here: https://thinklikeabrandbook.com/
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>2285false19fullEP 18: Creating the Xbox with Former Microsoft Exec Rick Thompsonhttps://www.spreaker.com/episode/ep-18-creating-the-xbox-with-former-microsoft-exec-rick-thompson--51914878A lot of this episode is about how big ideas turn become reality. Rick talks about why Microsoft in the 90's was motivated to build the console, the exec retreat where the idea was first discussed and some of the trials and tribulations of developing the product as he was responsible for engineering and development.
Stick around to the end to hear about the famous (or infamous) “Valentine’s Day Massacre Meeting” held on February 14, 2000, where the fate of the Xbox was decided.
We also talk about:
The Pioneers vs. Settlers paradigm
Rick’s first role at Microsoft
His Volunteer work In Ukraine earlier this year

Enjoy!
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>ec8b9607-26e6-41bd-a403-45b6a03fb5adTue, 09 Aug 2022 05:00:00 +0000business.comToday’s Guest, Rick Thompson, was central to Microsoft building the Xbox, making the business case and building the engineering and product team that shipped its first console nearly 21 years ago. A lot of this episode is about how big ideas turn...A lot of this episode is about how big ideas turn become reality. Rick talks about why Microsoft in the 90's was motivated to build the console, the exec retreat where the idea was first discussed and some of the trials and tribulations of developing the product as he was responsible for engineering and development.
Stick around to the end to hear about the famous (or infamous) “Valentine’s Day Massacre Meeting” held on February 14, 2000, where the fate of the Xbox was decided.
We also talk about:
The Pioneers vs. Settlers paradigm
Rick’s first role at Microsoft
His Volunteer work In Ukraine earlier this year

Enjoy!
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>1409false18fullEP 17: Power to the Worker with Xembly CEO Pete Christothoulouhttps://www.spreaker.com/episode/ep-17-power-to-the-worker-with-xembly-ceo-pete-christothoulou--51915101Professionals spend more than 20 hours a week in meetings, wouldn't it be nice if they were more effective?
That's what my guest Pete Christothoulou is trying to solve for today with his company, Xembly, a startup that provides every person an automated chief-of-staff through a mix of conversational AI and product design.
We start talking about the challenges with meetings, and I'm sure you'll empathize with those, but i really liked where we got to at the end which is a concept called founder-market fit, which is why is your core leadership team uniquely qualified to solve a problem.
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>ec399349-d124-4143-b290-45bfe5479911Tue, 02 Aug 2022 05:00:00 +0000business.comThis week's episode covers productivity, early growth, go-to-market and finding a founder-market fit. Professionals spend more than 20 hours a week in meetings, wouldn't it be nice if they were more effective? That's what my guest Pete Christothoulou...Professionals spend more than 20 hours a week in meetings, wouldn't it be nice if they were more effective?
That's what my guest Pete Christothoulou is trying to solve for today with his company, Xembly, a startup that provides every person an automated chief-of-staff through a mix of conversational AI and product design.
We start talking about the challenges with meetings, and I'm sure you'll empathize with those, but i really liked where we got to at the end which is a concept called founder-market fit, which is why is your core leadership team uniquely qualified to solve a problem.
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>1779false17fullEP 16: Google Ads and Personalization with Luanne Marek of Centerfieldhttps://www.spreaker.com/episode/ep-16-google-ads-and-personalization-with-luanne-marek-of-centerfield--51914879Join us as we discuss:
Why her team operates like day traders
The Future of Google ads
How to Acquire more customers from your google advertising
Fostering a Dog

To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>84c7a50b-969b-40d2-8eca-d0fa9576a86aTue, 19 Jul 2022 05:00:00 +0000business.comToday’s guest is a badass! Luanne Marek, SVP of Media at Centerfield, and her team has spent more than a billion dollars on Google advertising some of the worlds biggest brands. Join us as we discuss: Why her team operates like day traders The Future...Join us as we discuss:
Why her team operates like day traders
The Future of Google ads
How to Acquire more customers from your google advertising
Fostering a Dog

To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>1732false16fullEP 15: Recession Marketing, Throwing Events & Managing Partnershttps://www.spreaker.com/episode/ep-15-recession-marketing-throwing-events-managing-partners--51914880thehigheqmarketer@centerfield.com so if you have a question for John, feel free to send an email and it may end up on the show!
Today’s Topics are:
How to Market during a recession
How to Run an Amazing B2B Event
How to Manage Vendor and or Partners

To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>63fa977d-74b2-496f-b9a4-c425e6937539Tue, 12 Jul 2022 05:00:00 +0000business.comTo celebrate our 15th episode, we’re doing a solo-episode! John picked 3 topics that he wanted to discuss. A few are listener questions submitted to thehigheqmarketer@centerfield.com so if you have a question for John, feel free to send an email and...thehigheqmarketer@centerfield.com so if you have a question for John, feel free to send an email and it may end up on the show!
Today’s Topics are:
How to Market during a recession
How to Run an Amazing B2B Event
How to Manage Vendor and or Partners

To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>1398false15fullEP 14: Siri Co-Inventor and Riva Health CEO Dag Kittlaus on Steve Jobs and the #1 Health Care Issue in the Worldhttps://www.spreaker.com/episode/ep-14-siri-co-inventor-and-riva-health-ceo-dag-kittlaus-on-steve-jobs-and-the-1-health-care-issue-in-the-world--51915152They Discuss
What Did Steve Jobs Originally Want to Call Siri?
What is the Biggest Healthcare issue in the world?
How many people that are prescribed blood pressure meds don’t fill their prescription?
How did Siri help catch a Killer?

Enjoy!
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>7c3a5725-41db-4e92-80e5-3322f3276fceTue, 05 Jul 2022 05:00:00 +0000business.comIn today’s episode, John speaks with Dag Kittlaus, Co-Inventor of Siri and current Co-Founder/CEO at Riva Health. They Discuss What Did Steve Jobs Originally Want to Call Siri? What is the Biggest Healthcare issue in the world? How many people that...They Discuss
What Did Steve Jobs Originally Want to Call Siri?
What is the Biggest Healthcare issue in the world?
How many people that are prescribed blood pressure meds don’t fill their prescription?
How did Siri help catch a Killer?

Enjoy!
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>2106false14fullEP 13: Nike CMO Greg Hoffman on Brand Identity and Emotion by Designhttps://www.spreaker.com/episode/ep-13-nike-cmo-greg-hoffman-on-brand-identity-and-emotion-by-design--51915050We talk about:
Brand Identity
Designing with Emotion
Building an Amazing Team and Culture

Enjoy!
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>7f22fb9f-d417-4fdc-8041-e98264a119d8Tue, 21 Jun 2022 05:00:00 +0000business.comIs there any brand that is more iconic or personal to so many people than Nike? In today’s episode, I talk to Greg Hoffman, former CMO of Nike and Author of Emotion By Design. We talk about: Brand Identity Designing with Emotion Building an Amazing...We talk about:
Brand Identity
Designing with Emotion
Building an Amazing Team and Culture

Enjoy!
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>2012false13fullEP 12: Improving Marketing Mix and Investments with Mark Stouse of Proof Analyticshttps://www.spreaker.com/episode/ep-12-improving-marketing-mix-and-investments-with-mark-stouse-of-proof-analytics--51915179Enjoy!
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>c114a6dc-4075-4e55-9b2c-0c477dc6034dTue, 14 Jun 2022 05:00:00 +0000business.comIf you own a P&L, Marketing Budget, or a Media Plan, this episode is for you. I speak with Mark Stouse, Chairman and CEO of Proof Analytics. Mark and I talk all about Marketing Mix. Specifically how you can make better decisions about it through...Enjoy!
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>2624false12fullEP 11: Diversity, Inclusion, Allies & More w/ Dr. Eden King of Rice Universityhttps://www.spreaker.com/episode/ep-11-diversity-inclusion-allies-more-w-dr-eden-king-of-rice-university--51915061A few of my favorite parts of the interview are when we talk about:
The difference between diversity and inclusion
How you can be an ally if you tend towards being introverted
Where you can go to learn more about these subjects

Here are links to the resources mentioned in the episode:
How to Be an Antiracist by Ibram X. Kendi
Caste by Isabel Wilkerson
Be the Person You Mean to Be by Dolly Chugh

Enjoy!
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>77dbf811-95c9-40af-b149-f2d41b7eac84Tue, 07 Jun 2022 05:00:00 +0000business.comIn today’s episode, I speak with Dr. Eden King , Professor of Psychology at Rice University. Dr. King has focused her career on studying Diversity and Inclusion in Organizations. A few of my favorite parts of the interview are when we talk about: The...A few of my favorite parts of the interview are when we talk about:
The difference between diversity and inclusion
How you can be an ally if you tend towards being introverted
Where you can go to learn more about these subjects

Here are links to the resources mentioned in the episode:
How to Be an Antiracist by Ibram X. Kendi
Caste by Isabel Wilkerson
Be the Person You Mean to Be by Dolly Chugh

Enjoy!
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>2131false11fullEP 10: Every Marketer Needs Great Content with Melissa Zehner of Foundationhttps://www.spreaker.com/episode/ep-10-every-marketer-needs-great-content-with-melissa-zehner-of-foundation--51914917How brands should hire writers
What makes a great writer for B2B Content
How to build a content marketing strategy
The notion of “Writing for Google”
Best practices for your content

Enjoy!
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>82ead155-65a8-4e43-8c42-2d1a213aa342Tue, 24 May 2022 05:00:00 +0000business.comWhat is the real value of great content? In this episode, I am joined by Melissa Zehner to explore this question. I think Melissa is well equipped to answer this question in part because she has lived every part of the process. She’s been a...How brands should hire writers
What makes a great writer for B2B Content
How to build a content marketing strategy
The notion of “Writing for Google”
Best practices for your content

Enjoy!
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>1954false10fullEP 9: Professional Studies & Marketing Deep-Dive With Therese Grohman Of Northwestern Universityhttps://www.spreaker.com/episode/ep-9-professional-studies-marketing-deep-dive-with-therese-grohman-of-northwestern-university--51914882We talk about:
What type of higher education programs should marketers pursue?
Undergraduate degrees that are helpful for marketers
Connecting with consumers authentically
How to make online classes more effective

Relevant Links:
Customer Review Research from Medill : https://spiegel.medill.northwestern.edu/category/insights/customer-reviews/
Information Design and Strategy Program at Northwestern : https://sps.northwestern.edu/masters/information-design/
Data Science Program at Northwestern : https://sps.northwestern.edu/masters/data-science/index.php

Enjoy!
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>556dbf11-82c2-4e49-bbc3-6d792c65a932Tue, 17 May 2022 05:00:00 +0000business.comIn this episode, we talk about higher education. I am joined by Therese Grohman, Senior Director of Marketing at Northwestern University School of Professional Studies. We actually both attended Northwestern as undergraduates at the same time, yet met...We talk about:
What type of higher education programs should marketers pursue?
Undergraduate degrees that are helpful for marketers
Connecting with consumers authentically
How to make online classes more effective

Relevant Links:
Customer Review Research from Medill : https://spiegel.medill.northwestern.edu/category/insights/customer-reviews/
Information Design and Strategy Program at Northwestern : https://sps.northwestern.edu/masters/information-design/
Data Science Program at Northwestern : https://sps.northwestern.edu/masters/data-science/index.php

Enjoy!
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>1892false9fullEP 8: Brand Mysticism, Marketing Booze & Pitching Journalists With Author And Libations Critic Aaron Goldfarbhttps://www.spreaker.com/episode/ep-8-brand-mysticism-marketing-booze-pitching-journalists-with-author-and-libations-critic-aaron-goldfarb--51915181What makes a brand mysterious?
How to get novels published
The right (and wrong) way to pitch a journalist your brand
A few bourbon recommendations

This episode’s got a little something for everyone. Cheers!
If you like what you heard, pre-order Aaron’s book here: https://www.amazon.com/Brand-Mysticism-Cultivate-Creativity-Intoxicate/dp/076247582X
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>f9356e23-6e26-451b-9d0c-18032165766eTue, 10 May 2022 05:00:00 +0000business.comIn this episode, I talk to Aaron Goldfarb. He’s a novelist, cocktail writer and critic for Esquire, Food & Wine and other publications. His upcoming book, Brand Mysticism, is co-written with Steven Grasse, the marketing guru behind Hendrick’s Gin and...What makes a brand mysterious?
How to get novels published
The right (and wrong) way to pitch a journalist your brand
A few bourbon recommendations

This episode’s got a little something for everyone. Cheers!
If you like what you heard, pre-order Aaron’s book here: https://www.amazon.com/Brand-Mysticism-Cultivate-Creativity-Intoxicate/dp/076247582X
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>1688false8fullEP 7: Restaurant Marketing, Menu Planning And Food With Justin Khanna Of Repertoirehttps://www.spreaker.com/episode/ep-7-restaurant-marketing-menu-planning-and-food-with-justin-khanna-of-repertoire--51915064Justin and I talk about:
How to market restaurants
Product market fit in the restaurant business
Menu Planning
How Challenges as an upcoming chef led Justin into a new business venture.

To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>3373f7c3-93b3-474a-b412-f7784f057648Tue, 26 Apr 2022 08:00:00 +0000business.comIn this episode, I speak with Justin Khanna. Justin has worked as a chef in some of the finest restaurants in the world. He’s also the host of the Repertoire Podcast where he interviews hospitality professionals, he has an event production business...Justin and I talk about:
How to market restaurants
Product market fit in the restaurant business
Menu Planning
How Challenges as an upcoming chef led Justin into a new business venture.

To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>3039false7fullEP 6: Advertising and Brand Trust in Web3 w/ Annie Lee of Bravehttps://www.spreaker.com/episode/ep-6-advertising-and-brand-trust-in-web3-w-annie-lee-of-brave--51914885Annie is currently the CMO of Brave Software. We talk about Brave’s browser and why it is ideal in a Web3 world, how the Creator Economy is set to change and how Marketers will have to adapt to advertise to users who are increasingly looking for more online privacy.
Annie wrote a very thought provoking article for Adweek in response to the Atlanta shootings last year that targeted Asian Women. We talked about the story behind that article and why she wrote it. Stick around to hear that conversation and check out the article here: https://www.adweek.com/media/ask-how-im-doing-as-an-asian-american-woman-not-where-im-from/
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player. ]]>97d48a5e-6d6d-4810-9e63-2f109c20e08eTue, 19 Apr 2022 08:00:00 +0000business.comIn this episode, I speak with Annie Lee. Annie and I were colleagues at Amazon Grocery addressing some interesting marketing challenges together, such as building trust of Amazon’s grocery delivery service. This was pre-pandemic, so it was harder back...Annie is currently the CMO of Brave Software. We talk about Brave’s browser and why it is ideal in a Web3 world, how the Creator Economy is set to change and how Marketers will have to adapt to advertise to users who are increasingly looking for more online privacy.
Annie wrote a very thought provoking article for Adweek in response to the Atlanta shootings last year that targeted Asian Women. We talked about the story behind that article and why she wrote it. Stick around to hear that conversation and check out the article here: https://www.adweek.com/media/ask-how-im-doing-as-an-asian-american-woman-not-where-im-from/
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player. ]]>1804false6fullEP 5: Brand Strategy Master Class with Gillian O'Connell of Microsofthttps://www.spreaker.com/episode/ep-5-brand-strategy-master-class-with-gillian-o-connell-of-microsoft--51915186
Gillian and I also discussed how your office space and physical environment really matters for your brand. WhenI was at amazon, I worked in a building called Wainwright - which was the last name of Amazon's first customer – and when I learned that it reinforced Amazon’s “customer obsession”. Prior to Microsoft, Gillian led the physical space redesign for Expedia's gorgeous Seattle campus.

You'll also hear Gillian’s insights on starting a career in brand strategy as well as insights on industries like professional services, hotels, auto and more.
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player. ]]>78f9df4d-5ebf-4445-8883-edb988ed9153Tue, 05 Apr 2022 17:23:15 +0000business.comThis episode is a master class in brand strategy - my guest, Gillian O'Connell currently leads brand and integrated marketing strategy for all of Microsoft's commercial business – including Microsoft Azure and Microsoft Dynamics. I learned a lot about...
Gillian and I also discussed how your office space and physical environment really matters for your brand. WhenI was at amazon, I worked in a building called Wainwright - which was the last name of Amazon's first customer – and when I learned that it reinforced Amazon’s “customer obsession”. Prior to Microsoft, Gillian led the physical space redesign for Expedia's gorgeous Seattle campus.

You'll also hear Gillian’s insights on starting a career in brand strategy as well as insights on industries like professional services, hotels, auto and more.
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player. ]]>1862false5fullEP 4: Solving the Digital Divide with Veneeth Iyengar of the Louisiana Broadband Development Officehttps://www.spreaker.com/episode/ep-4-solving-the-digital-divide-with-veneeth-iyengar-of-the-louisiana-broadband-development-office--51915046Closing the “digital divide” requires many functions, including marketing - to citizens, private companies and other government organizations.
In this episode, I spoke with Veneeth Iyengar, Louisiana State Executive Director for Broadband Development and Connectivity, to hear how the State of Louisiana is tackling this issue.
Join us as we discuss:
How to market to an audience that may not have faith in government programs
What marketing channels should you use when the population you're trying to reach doesn’t have internet access?
What do influencers look like in this space?
Resources mentioned:
www.broadbandnow.com
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>e017787c-b608-401a-ae3f-250557e085baTue, 29 Mar 2022 21:47:45 +0000business.comDid you know there are 42 million individuals in the United States that do not have access to a high speed wired internet connection? If you believe, like I do, that the internet is now effectively a utility to participate in today's economy; this is...Closing the “digital divide” requires many functions, including marketing - to citizens, private companies and other government organizations.
In this episode, I spoke with Veneeth Iyengar, Louisiana State Executive Director for Broadband Development and Connectivity, to hear how the State of Louisiana is tackling this issue.
Join us as we discuss:
How to market to an audience that may not have faith in government programs
What marketing channels should you use when the population you're trying to reach doesn’t have internet access?
What do influencers look like in this space?
Resources mentioned:
www.broadbandnow.com
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>1953false4fullEP 3: What a CMO Needs to Know About SEO with Jaimie Clark of Centerfieldhttps://www.spreaker.com/episode/ep-3-what-a-cmo-needs-to-know-about-seo-with-jaimie-clark-of-centerfield--51915139How do you get from checklists to creativity?
Well, to help answer that, we spoke with Jaimie Clark , VP of SEO at Centerfield, to hear her take on SEO best practices, how Google ranks websites, and what we can do to improve results.
Join us as we discuss:
The Technical bucket and the content bucket of SEO
An overview of best practices (the truth behind ranking high)
Budgeting via in house, an agency, or both
Resources mentioned:
Google's QuickStart Guide
Moz Video Library
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>4484f7ba-a11f-4d0f-ae77-a6caacba4f32Tue, 22 Mar 2022 21:00:29 +0000business.comSEO is more than checklists and headings. It’s a creative science that brings immense value to your marketing strategies. How do you get from checklists to creativity? Well, to help answer that, we spoke with Jaimie Clark , VP of SEO at Centerfield,...How do you get from checklists to creativity?
Well, to help answer that, we spoke with Jaimie Clark , VP of SEO at Centerfield, to hear her take on SEO best practices, how Google ranks websites, and what we can do to improve results.
Join us as we discuss:
The Technical bucket and the content bucket of SEO
An overview of best practices (the truth behind ranking high)
Budgeting via in house, an agency, or both
Resources mentioned:
Google's QuickStart Guide
Moz Video Library
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>1599false3fullEP 2: Caffeinated Customer Experiences with Ryan Fritzky of Bean Boxhttps://www.spreaker.com/episode/ep-2-caffeinated-customer-experiences-with-ryan-fritzky-of-bean-box--51915150Idea: An excellent cup of coffee is the first step to a great morning.
The answer: A lot more. We just haven’t been exposed to what coffee can be.
And to help provide customers with those better mornings, our guest, Ryan Fritzky , Co-Founder at Bean Box , shares insight into his company, inspiring marketing tactics, and why coffee should be more than just a caffeine fix.
Join us as we discuss:
Connecting w/ coffee consumers & understanding Bean Box
Exploring the fluctuations of becoming an entrepreneur
Making marketing investments & getting product into consumers’ hands
Long term and short term thinking around product marketing

To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>6cf9e189-a707-4c2b-a2dd-79511212ecffTue, 22 Mar 2022 20:58:18 +0000business.comHow many of us really think about the coffee we’re using to jumpstart our day? It wakes us up, what more could we want? Idea: An excellent cup of coffee is the first step to a great morning. The answer: A lot more. We just haven’t been exposed to what...Idea: An excellent cup of coffee is the first step to a great morning.
The answer: A lot more. We just haven’t been exposed to what coffee can be.
And to help provide customers with those better mornings, our guest, Ryan Fritzky , Co-Founder at Bean Box , shares insight into his company, inspiring marketing tactics, and why coffee should be more than just a caffeine fix.
Join us as we discuss:
Connecting w/ coffee consumers & understanding Bean Box
Exploring the fluctuations of becoming an entrepreneur
Making marketing investments & getting product into consumers’ hands
Long term and short term thinking around product marketing

To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>1830false2fullEP 1: Humanity First with Anne Devereux-Mills of Parlay Househttps://www.spreaker.com/episode/ep-1-humanity-first-with-anne-devereux-mills-of-parlay-house--51915131That’s a guiding principle of today’s guest, Anne Devereux-Mills, Founder and Chief Instigator of Parlay House and Co-Host of the Bring a Friend Podcast . She joins the show to share her experiences leading companies and boards and founding and growing her new venture.
Join us as we discuss:
- How Anne’s own experiences led her to found Parlay House
- Keeping the human at the forefront of marketing and business
- The necessity of different personalities to the success of any business
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and t he website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>6abe792e-612c-47de-a726-f4bdccf74524Tue, 22 Mar 2022 04:00:00 +0000business.comSeeing other people in their humanity. That’s a guiding principle of today’s guest, Anne Devereux-Mills, Founder and Chief Instigator of Parlay House and Co-Host of the Bring a Friend Podcast . She joins the show to share her experiences leading...That’s a guiding principle of today’s guest, Anne Devereux-Mills, Founder and Chief Instigator of Parlay House and Co-Host of the Bring a Friend Podcast . She joins the show to share her experiences leading companies and boards and founding and growing her new venture.
Join us as we discuss:
- How Anne’s own experiences led her to found Parlay House
- Keeping the human at the forefront of marketing and business
- The necessity of different personalities to the success of any business
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and t he website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.]]>1661false1full