https://www.spreaker.com/show/owning-the-buy-box
You can’t optimize your ad spend, effectively manage inventory, nor grow sales if you don’t Own the Buy Box.

Each episode will feature a conversation with Amazon experts about growing revenue and creating awesome customer experiences. Our host and guests will help you understand the seller landscape to clear a path that’s absent from illicit and counterfeit sellers.

If you are eager to increase your sales and customer satisfaction on Amazon, you’ve come to the right place.

Welcome to Owning the Buy Box!]]>enBusiness2024https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/24c1749d18d5c302dd77610edb44e645.jpghttps://www.spreaker.com/show/owning-the-buy-boxMon, 14 Oct 2024 18:02:21 +0000IPSecureIPSecurebuybox@ipsecure.comOwning the Buy Box is the podcast for agencies, brands and aggregators who want to take their Amazon business to the next level. You can’t optimize your ad spend, effectively manage inventory, nor grow sales if you don’t Own the Buy Box. Each episode...
You can’t optimize your ad spend, effectively manage inventory, nor grow sales if you don’t Own the Buy Box.

Each episode will feature a conversation with Amazon experts about growing revenue and creating awesome customer experiences. Our host and guests will help you understand the seller landscape to clear a path that’s absent from illicit and counterfeit sellers.

If you are eager to increase your sales and customer satisfaction on Amazon, you’ve come to the right place.

Welcome to Owning the Buy Box!]]>cleanepisodichttps://www.spreaker.com/episode/protecting-ecommerce-part-one-the-front-lines--62322263Protecting Ecommerce with Paolo Emilio Ascoli

In this conversation, David Cooper, CEO of IPSecure, interviews Paolo Emilio Ascoli, the Director of Ecommerce for Corsearch, about the convergence of brand protection and ecommerce.

Paolo’s background in intellectual property law serves as an excellent foundation for his role at Corsearch, a world leader in intelligent trademark and brand protection solutions, where he plays a key role in protecting brands online.

In this wide-ranging four-part episode, David and Paolo discuss how online venues create amazing opportunities for reaching customers and unique challenges for protecting brands. Without an active brand protection strategy, brands face declining sales due to rogue sellers, gray market sales, and price erosion. 

While online platforms dedicate resources to combating brand abuse on their platforms, today’s savvy brands know that they must include brand protection programs in their ecommerce strategies, just as they do digital advertising, social commerce, and inventory management.

As Paolo notes, “Brand protection and ecommerce are a cost of doing business.” Join David and Paolo in sharing their decades of experience in protecting brands online as they discuss the ideal brand protection strategy, how legislation could help, what the marketplaces could do better and whether AI will affect brand protection. 

Part One - The Front Lines

• Brand protection and the ecommerce stack
• Gray markets and ‘the side hustle’
• Reporting violations to marketplaces

]]>https://api.spreaker.com/episode/62322263Mon, 14 Oct 2024 17:00:02 +0000IPSecureProtecting Ecommerce with Paolo Emilio Ascoli In this conversation, David Cooper, CEO of IPSecure, interviews Paolo Emilio Ascoli, the Director of Ecommerce for Corsearch, about the convergence of brand protection and ecommerce. Paolo’s background...Protecting Ecommerce with Paolo Emilio Ascoli

In this conversation, David Cooper, CEO of IPSecure, interviews Paolo Emilio Ascoli, the Director of Ecommerce for Corsearch, about the convergence of brand protection and ecommerce.

Paolo’s background in intellectual property law serves as an excellent foundation for his role at Corsearch, a world leader in intelligent trademark and brand protection solutions, where he plays a key role in protecting brands online.

In this wide-ranging four-part episode, David and Paolo discuss how online venues create amazing opportunities for reaching customers and unique challenges for protecting brands. Without an active brand protection strategy, brands face declining sales due to rogue sellers, gray market sales, and price erosion. 

While online platforms dedicate resources to combating brand abuse on their platforms, today’s savvy brands know that they must include brand protection programs in their ecommerce strategies, just as they do digital advertising, social commerce, and inventory management.

As Paolo notes, “Brand protection and ecommerce are a cost of doing business.” Join David and Paolo in sharing their decades of experience in protecting brands online as they discuss the ideal brand protection strategy, how legislation could help, what the marketplaces could do better and whether AI will affect brand protection. 

Part One - The Front Lines

• Brand protection and the ecommerce stack
• Gray markets and ‘the side hustle’
• Reporting violations to marketplaces

]]>771amazonmarketplaces,brandprotectioncleanfullhttps://www.spreaker.com/episode/protecting-ecommerce-part-two-the-regulations-and-regulators--62322262Protecting Ecommerce with Paolo Emilio Ascoli

In this conversation, David Cooper, CEO of IPSecure, interviews Paolo Emilio Ascoli, the Director of Ecommerce for Corsearch, about the convergence of brand protection and ecommerce.

Paolo’s background in intellectual property law serves as an excellent foundation for his role at Corsearch, a world leader in intelligent trademark and brand protection solutions, where he plays a key role in protecting brands online.

In this wide-ranging four-part episode, David and Paolo discuss how online venues create amazing opportunities for reaching customers and unique challenges for protecting brands. Without an active brand protection strategy, brands face declining sales due to rogue sellers, gray market sales, and price erosion. 

While online platforms dedicate resources to combating brand abuse on their platforms, today’s savvy brands know that they must include brand protection programs in their ecommerce strategies, just as they do digital advertising, social commerce, and inventory management.

As Paolo notes, “Brand protection and ecommerce are a cost of doing business.” Join David and Paolo in sharing their decades of experience in protecting brands online as they discuss the ideal brand protection strategy, how legislation could help, what the marketplaces could do better and whether AI will affect brand protection. 

Part Two - The Regulations and Regulators

• Regulatory requirements
• EU and US perspectives
• Marketplace investments in brand protection - are they working?

]]>https://api.spreaker.com/episode/62322262Mon, 14 Oct 2024 16:55:02 +0000IPSecureProtecting Ecommerce with Paolo Emilio Ascoli In this conversation, David Cooper, CEO of IPSecure, interviews Paolo Emilio Ascoli, the Director of Ecommerce for Corsearch, about the convergence of brand protection and ecommerce. Paolo’s background...Protecting Ecommerce with Paolo Emilio Ascoli

In this conversation, David Cooper, CEO of IPSecure, interviews Paolo Emilio Ascoli, the Director of Ecommerce for Corsearch, about the convergence of brand protection and ecommerce.

Paolo’s background in intellectual property law serves as an excellent foundation for his role at Corsearch, a world leader in intelligent trademark and brand protection solutions, where he plays a key role in protecting brands online.

In this wide-ranging four-part episode, David and Paolo discuss how online venues create amazing opportunities for reaching customers and unique challenges for protecting brands. Without an active brand protection strategy, brands face declining sales due to rogue sellers, gray market sales, and price erosion. 

While online platforms dedicate resources to combating brand abuse on their platforms, today’s savvy brands know that they must include brand protection programs in their ecommerce strategies, just as they do digital advertising, social commerce, and inventory management.

As Paolo notes, “Brand protection and ecommerce are a cost of doing business.” Join David and Paolo in sharing their decades of experience in protecting brands online as they discuss the ideal brand protection strategy, how legislation could help, what the marketplaces could do better and whether AI will affect brand protection. 

Part Two - The Regulations and Regulators

• Regulatory requirements
• EU and US perspectives
• Marketplace investments in brand protection - are they working?

]]>888amazonmarketplaces,brandprotectioncleanfullhttps://www.spreaker.com/episode/protecting-ecommerce-part-three-the-gray-market--62322264Protecting Ecommerce with Paolo Emilio Ascoli

In this conversation, David Cooper, CEO of IPSecure, interviews Paolo Emilio Ascoli, the Director of Ecommerce for Corsearch, about the convergence of brand protection and ecommerce.

Paolo’s background in intellectual property law serves as an excellent foundation for his role at Corsearch, a world leader in intelligent trademark and brand protection solutions, where he plays a key role in protecting brands online.

In this wide-ranging four-part episode, David and Paolo discuss how online venues create amazing opportunities for reaching customers and unique challenges for protecting brands. Without an active brand protection strategy, brands face declining sales due to rogue sellers, gray market sales, and price erosion. 

While online platforms dedicate resources to combating brand abuse on their platforms, today’s savvy brands know that they must include brand protection programs in their ecommerce strategies, just as they do digital advertising, social commerce, and inventory management.

As Paolo notes, “Brand protection and ecommerce are a cost of doing business.” Join David and Paolo in sharing their decades of experience in protecting brands online as they discuss the ideal brand protection strategy, how legislation could help, what the marketplaces could do better and whether AI will affect brand protection. 

Part Three - The Gray Market

• Is the gray market a form of unfair competition?
• Gray market growth: an increasing corporate focus
• How a lack of distribution control spurs price erosion

]]>https://api.spreaker.com/episode/62322264Mon, 14 Oct 2024 16:50:02 +0000IPSecureProtecting Ecommerce with Paolo Emilio Ascoli In this conversation, David Cooper, CEO of IPSecure, interviews Paolo Emilio Ascoli, the Director of Ecommerce for Corsearch, about the convergence of brand protection and ecommerce. Paolo’s background...Protecting Ecommerce with Paolo Emilio Ascoli

In this conversation, David Cooper, CEO of IPSecure, interviews Paolo Emilio Ascoli, the Director of Ecommerce for Corsearch, about the convergence of brand protection and ecommerce.

Paolo’s background in intellectual property law serves as an excellent foundation for his role at Corsearch, a world leader in intelligent trademark and brand protection solutions, where he plays a key role in protecting brands online.

In this wide-ranging four-part episode, David and Paolo discuss how online venues create amazing opportunities for reaching customers and unique challenges for protecting brands. Without an active brand protection strategy, brands face declining sales due to rogue sellers, gray market sales, and price erosion. 

While online platforms dedicate resources to combating brand abuse on their platforms, today’s savvy brands know that they must include brand protection programs in their ecommerce strategies, just as they do digital advertising, social commerce, and inventory management.

As Paolo notes, “Brand protection and ecommerce are a cost of doing business.” Join David and Paolo in sharing their decades of experience in protecting brands online as they discuss the ideal brand protection strategy, how legislation could help, what the marketplaces could do better and whether AI will affect brand protection. 

Part Three - The Gray Market

• Is the gray market a form of unfair competition?
• Gray market growth: an increasing corporate focus
• How a lack of distribution control spurs price erosion

]]>1110amazonmarketplaces,brandprotectioncleanfullhttps://www.spreaker.com/episode/protecting-ecommerce-part-four-the-ideal-brand-protection-strategy--62322199Protecting Ecommerce with Paolo Emilio Ascoli

In this conversation, David Cooper, CEO of IPSecure, interviews Paolo Emilio Ascoli, the Director of Ecommerce for Corsearch, about the convergence of brand protection and ecommerce.

Paolo’s background in intellectual property law serves as an excellent foundation for his role at Corsearch, a world leader in intelligent trademark and brand protection solutions, where he plays a key role in protecting brands online.

In this wide-ranging four-part episode, David and Paolo discuss how online venues create amazing opportunities for reaching customers and unique challenges for protecting brands. Without an active brand protection strategy, brands face declining sales due to rogue sellers, gray market sales, and price erosion. 

While online platforms dedicate resources to combating brand abuse on their platforms, today’s savvy brands know that they must include brand protection programs in their ecommerce strategies, just as they do digital advertising, social commerce, and inventory management.

As Paolo notes, “Brand protection and ecommerce are a cost of doing business.” Join David and Paolo in sharing their decades of experience in protecting brands online as they discuss the ideal brand protection strategy, how legislation could help, what the marketplaces could do better and whether AI will affect brand protection. 


Part Four - The Ideal Brand Protection Strategy

• Why a 360-degree view matters
• The crucial role of test purchases
• What’s next in brand protection

]]>https://api.spreaker.com/episode/62322199Mon, 14 Oct 2024 16:45:02 +0000IPSecureProtecting Ecommerce with Paolo Emilio Ascoli In this conversation, David Cooper, CEO of IPSecure, interviews Paolo Emilio Ascoli, the Director of Ecommerce for Corsearch, about the convergence of brand protection and ecommerce. Paolo’s background...Protecting Ecommerce with Paolo Emilio Ascoli

In this conversation, David Cooper, CEO of IPSecure, interviews Paolo Emilio Ascoli, the Director of Ecommerce for Corsearch, about the convergence of brand protection and ecommerce.

Paolo’s background in intellectual property law serves as an excellent foundation for his role at Corsearch, a world leader in intelligent trademark and brand protection solutions, where he plays a key role in protecting brands online.

In this wide-ranging four-part episode, David and Paolo discuss how online venues create amazing opportunities for reaching customers and unique challenges for protecting brands. Without an active brand protection strategy, brands face declining sales due to rogue sellers, gray market sales, and price erosion. 

While online platforms dedicate resources to combating brand abuse on their platforms, today’s savvy brands know that they must include brand protection programs in their ecommerce strategies, just as they do digital advertising, social commerce, and inventory management.

As Paolo notes, “Brand protection and ecommerce are a cost of doing business.” Join David and Paolo in sharing their decades of experience in protecting brands online as they discuss the ideal brand protection strategy, how legislation could help, what the marketplaces could do better and whether AI will affect brand protection. 


Part Four - The Ideal Brand Protection Strategy

• Why a 360-degree view matters
• The crucial role of test purchases
• What’s next in brand protection

]]>1472amazonmarketplaces,brandprotectioncleanfullhttps://www.spreaker.com/episode/pattern-recognition-part-one-data-driven--60163469
Winning the Buy Box is at the core of the company’s strategy, using AI and data science to power
proprietary tech that drives and converts traffic for their clients’ marketplace listings. In-house design expertise improves clients’ branding, packaging and products. In-depth analytics inform sell-through, forecasting and pricing. 

In our latest two-part podcast, Pattern’s Mike Penrod, Director of Partner Marketing, describes the company’s strategic approach to markets, the importance of partnering in Pattern’s success and why brand protection is in the company’s DNA. How can these insights help you grow your marketplace business?

Part 1 - Data Driven

• Principles of partnership
• The role of data science and analytics
• Evaluating global expansion

]]>https://api.spreaker.com/episode/60163469Fri, 24 May 2024 17:02:34 +0000IPSecurePattern is an ecommerce success story. With the insights gained from its start in 2013 selling products on the Amazon platform from a co-founder’s living room, the company developed a patented technology platform to help other sellers achieve...
Winning the Buy Box is at the core of the company’s strategy, using AI and data science to power
proprietary tech that drives and converts traffic for their clients’ marketplace listings. In-house design expertise improves clients’ branding, packaging and products. In-depth analytics inform sell-through, forecasting and pricing. 

In our latest two-part podcast, Pattern’s Mike Penrod, Director of Partner Marketing, describes the company’s strategic approach to markets, the importance of partnering in Pattern’s success and why brand protection is in the company’s DNA. How can these insights help you grow your marketplace business?

Part 1 - Data Driven

• Principles of partnership
• The role of data science and analytics
• Evaluating global expansion

]]>999amazonmarketplaces,brandprotectioncleanfullhttps://www.spreaker.com/episode/pattern-recognition-part-two-brands-and-the-customer-experience--60076094
Winning the Buy Box is at the core of the company’s strategy, using AI and data science to power proprietary tech that drives and converts traffic for their clients’ marketplace listings. In-house design expertise improves clients’ branding, packaging and products. In-depth analytics inform sell-through, forecasting and pricing. 

In our latest two-part podcast, Pattern’s Mike Penrod, Director of Partner Marketing, describes the company’s strategic approach to markets, the importance of partnering in Pattern’s success and why brand protection is in the company’s DNA. How can these insights help you grow your marketplace business?

Part 2 - Brands and the Customer Experience

• How distribution control drives Buy Box growth
• Removing gray market sellers
• Identifying the categories where you can win

]]>https://api.spreaker.com/episode/60076094Fri, 24 May 2024 16:44:13 +0000IPSecurePattern is an ecommerce success story. With the insights gained from its start in 2013 selling products on the Amazon platform from a co-founder’s living room, the company developed a patented technology platform to help other sellers achieve...
Winning the Buy Box is at the core of the company’s strategy, using AI and data science to power proprietary tech that drives and converts traffic for their clients’ marketplace listings. In-house design expertise improves clients’ branding, packaging and products. In-depth analytics inform sell-through, forecasting and pricing. 

In our latest two-part podcast, Pattern’s Mike Penrod, Director of Partner Marketing, describes the company’s strategic approach to markets, the importance of partnering in Pattern’s success and why brand protection is in the company’s DNA. How can these insights help you grow your marketplace business?

Part 2 - Brands and the Customer Experience

• How distribution control drives Buy Box growth
• Removing gray market sellers
• Identifying the categories where you can win

]]>1133brandprotection,buyboxcleanfullhttps://www.spreaker.com/episode/mission-driven-part-two-working-with-resellers--59398074 
Producing great footwear is the company’s means of achieving its mission. Each shoe incorporates at least one sustainability feature, no matter the style, brand or collection. Twisted X is equally dedicated to supporting its reseller network with tools and resources so they are successful, too.
 
In this two-part podcast, Tricia Mahoney, an experienced brand-builder and CMO of Twisted X, describes how philanthropy, sustainability and service are core pillars for the company. She details how she and her team apply the ‘doing good’ ethos to their work in building the Twisted X brand, launching multiple products and providing support to their resellers. She also shares a wonderful story of ‘doing good’ in action with the Cook Children’s collection, a joint effort with Cook Children’s Medical Center.
 
Part 2 of this podcast

• How Twisted X manages its channels
• Brand protection strategies and resellers
• The power of storytelling

]]>https://api.spreaker.com/episode/59398074Wed, 10 Apr 2024 17:35:35 +0000IPSecureTwisted X Global Brands is on a mission. The company’s core philosophy that we need to leave the planet in a better place infuses every facet of the company from the business model and distribution strategy to product design, consumer experience and... 
Producing great footwear is the company’s means of achieving its mission. Each shoe incorporates at least one sustainability feature, no matter the style, brand or collection. Twisted X is equally dedicated to supporting its reseller network with tools and resources so they are successful, too.
 
In this two-part podcast, Tricia Mahoney, an experienced brand-builder and CMO of Twisted X, describes how philanthropy, sustainability and service are core pillars for the company. She details how she and her team apply the ‘doing good’ ethos to their work in building the Twisted X brand, launching multiple products and providing support to their resellers. She also shares a wonderful story of ‘doing good’ in action with the Cook Children’s collection, a joint effort with Cook Children’s Medical Center.
 
Part 2 of this podcast

• How Twisted X manages its channels
• Brand protection strategies and resellers
• The power of storytelling

]]>1299cleanfullhttps://www.spreaker.com/episode/mission-driven-part-one-doing-good--59398073
Producing great footwear is the company’s means of achieving its mission. Each shoe incorporates at least one sustainability feature, no matter the style, brand or collection. Twisted X is equally dedicated to supporting its reseller network with tools and resources so they are successful, too.


In this two-part podcast, Tricia Mahoney, an experienced brand-builder and CMO of Twisted X, describes how philanthropy, sustainability and service are core pillars for the company. She details how she and her team apply the ‘doing good’ ethos to their work in building the Twisted X brand, launching multiple products and providing support to their resellers. She also shares a wonderful story of ‘doing good’ in action with the Cook Children’s collection, a joint effort with Cook Children’s Medical Center.


Part 1 of the podcast

• The lure of Twisted X for a brand-builder
• How Twisted X puts its mission to work
• The mission in action: The Cook Children’s Collection

]]>https://api.spreaker.com/episode/59398073Wed, 10 Apr 2024 17:31:18 +0000IPSecureTwisted X Global Brands is on a mission. The company’s core philosophy that we need to leave the planet in a better place infuses every facet of the company from the business model and distribution strategy to product design, consumer experience and...
Producing great footwear is the company’s means of achieving its mission. Each shoe incorporates at least one sustainability feature, no matter the style, brand or collection. Twisted X is equally dedicated to supporting its reseller network with tools and resources so they are successful, too.


In this two-part podcast, Tricia Mahoney, an experienced brand-builder and CMO of Twisted X, describes how philanthropy, sustainability and service are core pillars for the company. She details how she and her team apply the ‘doing good’ ethos to their work in building the Twisted X brand, launching multiple products and providing support to their resellers. She also shares a wonderful story of ‘doing good’ in action with the Cook Children’s collection, a joint effort with Cook Children’s Medical Center.


Part 1 of the podcast

• The lure of Twisted X for a brand-builder
• How Twisted X puts its mission to work
• The mission in action: The Cook Children’s Collection

]]>995cleanfullhttps://www.spreaker.com/episode/omnichannel-is-king-part-one-scale--58178000Brennan Ursu, Director of Marketing Strategy at Zoomget, one of the largest importers of disposable gloves in North America.

Brennan is a true believer in the power of an omnichannel strategy and leads Brennan all e-commerce efforts on Amazon, Walmart, and beyond for Zoomget.

In this wide-ranging podcast, Brennan discusses scaling your business, developing a brand strategy, how 1P and 3P compare,and the tactical steps he recommends for building a business from the group up. He also considers how your brand protection challenges and strategies affect each of these areas and help you win the Buy Box.

Part One of the podcast:

• How to scale your business efficiently
• How managing your supply chain affects your Buy Box win rate
• Evaluating omnichannel opportunities and risks

]]>https://api.spreaker.com/episode/58178000Tue, 02 Jan 2024 23:53:15 +0000IPSecureAn omnichannel strategy doesn’t just affect sales, it has an impact on customer experience, supply chain management and brand protection. In our latest podcast, we explore these issues with https://www.linkedin.com/in/brennan-ursu-a83505135/, Director...Brennan Ursu, Director of Marketing Strategy at Zoomget, one of the largest importers of disposable gloves in North America.

Brennan is a true believer in the power of an omnichannel strategy and leads Brennan all e-commerce efforts on Amazon, Walmart, and beyond for Zoomget.

In this wide-ranging podcast, Brennan discusses scaling your business, developing a brand strategy, how 1P and 3P compare,and the tactical steps he recommends for building a business from the group up. He also considers how your brand protection challenges and strategies affect each of these areas and help you win the Buy Box.

Part One of the podcast:

• How to scale your business efficiently
• How managing your supply chain affects your Buy Box win rate
• Evaluating omnichannel opportunities and risks

]]>1271cleanfullhttps://www.spreaker.com/episode/omnichannel-is-king-part-two-brands-vs-products--58177998Brennan Ursu, Director of Marketing Strategy at Zoomget, one of the largest importers of disposable gloves in North America.

Brennan is a true believer in the power of an omnichannel strategy and leads Brennan all e-commerce efforts on Amazon, Walmart, and beyond for Zoomget.

In this wide-ranging podcast, Brennan discusses scaling your business, developing a brand strategy, how 1P and 3P compare,and the tactical steps he recommends for building a business from the group up. He also considers how your brand protection challenges and strategies affect each of these areas and help you win the Buy Box.

Part Two of the podcast:

• Becoming a brand vs selling a product
• Why building your business around a brand strategy results in customer LTV
• How brand protection relates to customer acquisition at different points in the funnel

]]>https://api.spreaker.com/episode/58177998Tue, 02 Jan 2024 23:52:19 +0000IPSecureAn omnichannel strategy doesn’t just affect sales, it has an impact on customer experience, supply chain management and brand protection. In our latest podcast, we explore these issues with https://www.linkedin.com/in/brennan-ursu-a83505135/, Director...Brennan Ursu, Director of Marketing Strategy at Zoomget, one of the largest importers of disposable gloves in North America.

Brennan is a true believer in the power of an omnichannel strategy and leads Brennan all e-commerce efforts on Amazon, Walmart, and beyond for Zoomget.

In this wide-ranging podcast, Brennan discusses scaling your business, developing a brand strategy, how 1P and 3P compare,and the tactical steps he recommends for building a business from the group up. He also considers how your brand protection challenges and strategies affect each of these areas and help you win the Buy Box.

Part Two of the podcast:

• Becoming a brand vs selling a product
• Why building your business around a brand strategy results in customer LTV
• How brand protection relates to customer acquisition at different points in the funnel

]]>826cleanfullhttps://www.spreaker.com/episode/omnichannel-is-king-part-three-strategy-and-tactics--58177995Brennan Ursu, Director of Marketing Strategy at Zoomget, one of the largest importers of disposable gloves in North America.

Brennan is a true believer in the power of an omnichannel strategy and leads Brennan all e-commerce efforts on Amazon, Walmart, and beyond for Zoomget.

In this wide-ranging podcast, Brennan discusses scaling your business, developing a brand strategy, how 1P and 3P compare,and the tactical steps he recommends for building a business from the group up. He also considers how your brand protection challenges and strategies affect each of these areas and help you win the Buy Box.

Part Three of the podcast:

• 1P vs 3P and how the margin effect
• Tactical plan to build a business from the ground up
• Strategic advice for brands

]]>https://api.spreaker.com/episode/58177995Tue, 02 Jan 2024 23:47:32 +0000IPSecureAn omnichannel strategy doesn’t just affect sales, it has an impact on customer experience, supply chain management and brand protection. In our latest podcast, we explore these issues with https://www.linkedin.com/in/brennan-ursu-a83505135/, Director...Brennan Ursu, Director of Marketing Strategy at Zoomget, one of the largest importers of disposable gloves in North America.

Brennan is a true believer in the power of an omnichannel strategy and leads Brennan all e-commerce efforts on Amazon, Walmart, and beyond for Zoomget.

In this wide-ranging podcast, Brennan discusses scaling your business, developing a brand strategy, how 1P and 3P compare,and the tactical steps he recommends for building a business from the group up. He also considers how your brand protection challenges and strategies affect each of these areas and help you win the Buy Box.

Part Three of the podcast:

• 1P vs 3P and how the margin effect
• Tactical plan to build a business from the ground up
• Strategic advice for brands

]]>1108cleanfullhttps://www.spreaker.com/episode/liability-speech-and-the-evolution-of-marketplaces-with-mike-masnick--56629321The line between online freedom and responsibility is often blurred, placing brands and consumers alike at risk. Our guest, Mike Masnick , shares his wealth of knowledge on this intricate subject, shedding light on the challenges faced by platforms, brand owners, and individuals alike.


Mike shares his unconventional journey from business school to writing about the internet and technology in the early days of the web, to becoming the man that The New York Times refers to as “being in the heads of tech CEOs.”

In this episode we discuss the importance of brand protection and the impact it has on business elements such as revenue and customer experience. Mike shares examples of both effective and ineffective approaches to intellectual property (IP) protection, emphasizing the complexities and ethical considerations involved.


Join us for this thought-provoking episode as we
-Unpack the nuances of Section 230
-Delve into brand protection challenges
-Gain insights from Mike's 25+ years of experience as a tech writer
]]>https://api.spreaker.com/episode/56629321Tue, 29 Aug 2023 19:29:05 +0000IPSecureThe line between online freedom and responsibility is often blurred, placing brands and consumers alike at risk. Our guest, https://www.linkedin.com/in/mmasnick/, shares his wealth of knowledge on this intricate subject, shedding light on the...The line between online freedom and responsibility is often blurred, placing brands and consumers alike at risk. Our guest, Mike Masnick , shares his wealth of knowledge on this intricate subject, shedding light on the challenges faced by platforms, brand owners, and individuals alike.


Mike shares his unconventional journey from business school to writing about the internet and technology in the early days of the web, to becoming the man that The New York Times refers to as “being in the heads of tech CEOs.”

In this episode we discuss the importance of brand protection and the impact it has on business elements such as revenue and customer experience. Mike shares examples of both effective and ineffective approaches to intellectual property (IP) protection, emphasizing the complexities and ethical considerations involved.


Join us for this thought-provoking episode as we
-Unpack the nuances of Section 230
-Delve into brand protection challenges
-Gain insights from Mike's 25+ years of experience as a tech writer
]]>3105cleanfullhttps://www.spreaker.com/episode/suing-amazon-sellers-is-a-big-and-controversial-business--56339009Zeyi Yang, China reporter for the MIT Tech Review, to discuss his recent article on the rise of counterfeit litigation against Amazon sellers. Yang’s unique findings reveal a trend toward large scale lawsuits filed against international sellers using friendly U.S. courts, and in most cases in secret. The global nature of e-commerce and Amazon’s position as the #1 marketplace platform in the U.S. gives this new, fast growing legal strategy extreme importance with significant impact on the ecommerce landscape.

Join us as we discuss:

• Why litigation against Amazon sellers has a regional focus
• How language barriers and use of keywords may trigger litigation
• If Amazon has a responsibility in monitoring for trademark issues
• How this type of litigation will affect consumers long-term
• The pro’s, con’s and risks that brands should be aware of

]]>https://api.spreaker.com/episode/56339009Wed, 02 Aug 2023 08:00:03 +0000IPSecureSome U.S. brands and their law firms are suing hundreds of foreign Amazon sellers collectively and en masse. In this episode we are joined by https://www.linkedin.com/in/zeyi-yang/, China reporter for the https://www.technologyreview.com/, to discuss...Zeyi Yang, China reporter for the MIT Tech Review, to discuss his recent article on the rise of counterfeit litigation against Amazon sellers. Yang’s unique findings reveal a trend toward large scale lawsuits filed against international sellers using friendly U.S. courts, and in most cases in secret. The global nature of e-commerce and Amazon’s position as the #1 marketplace platform in the U.S. gives this new, fast growing legal strategy extreme importance with significant impact on the ecommerce landscape.

Join us as we discuss:

• Why litigation against Amazon sellers has a regional focus
• How language barriers and use of keywords may trigger litigation
• If Amazon has a responsibility in monitoring for trademark issues
• How this type of litigation will affect consumers long-term
• The pro’s, con’s and risks that brands should be aware of

]]>2953clean15fullhttps://www.spreaker.com/episode/twisted-x-has-a-mission-to-make-the-world-better-and-it-s-working--53561983Tricia Mahoney, CMO at Twisted X Global Brands to discuss the company's unique business model and values. One of the core values that Tricia emphasizes is Twisted X's commitment to giving back to the community. From supporting organizations that promote sustainability and eco-friendliness to donating to charities that support children's health and education, Twisted X is dedicated to making a positive impact. She highlights that giving back is not just a part of their brand, it's a part of who they are. It's a value that is instilled in every employee and permeates throughout the company's culture. Twisted X's approach to business is not solely focused on profits but also on making a difference in the world.

Join as we discuss:

• How Twisted X’s philosophy is leaving a lasting impression on the world through sustainable shoes
• Creating a first-class consumer experience for everyone
• The deliberate decision to not be direct-to-consumer at Twisted X and how that is managed

]]>https://api.spreaker.com/episode/53561983Tue, 18 Apr 2023 08:00:07 +0000IPSecureThis week, we’re joined by https://www.linkedin.com/in/triciamahoney/, CMO at https://twistedx.com/ to discuss the company's unique business model and values. One of the core values that Tricia emphasizes is Twisted X's commitment to giving back to...Tricia Mahoney, CMO at Twisted X Global Brands to discuss the company's unique business model and values. One of the core values that Tricia emphasizes is Twisted X's commitment to giving back to the community. From supporting organizations that promote sustainability and eco-friendliness to donating to charities that support children's health and education, Twisted X is dedicated to making a positive impact. She highlights that giving back is not just a part of their brand, it's a part of who they are. It's a value that is instilled in every employee and permeates throughout the company's culture. Twisted X's approach to business is not solely focused on profits but also on making a difference in the world.

Join as we discuss:

• How Twisted X’s philosophy is leaving a lasting impression on the world through sustainable shoes
• Creating a first-class consumer experience for everyone
• The deliberate decision to not be direct-to-consumer at Twisted X and how that is managed

]]>2134clean14fullhttps://www.spreaker.com/episode/map-pricing-hybrid-selling-on-amazon--53493596Jessalynn Henry, Head of Ecommerce and Brand Management at NewAir, to discuss the competitiveness of the Amazon marketplace, as the small appliance market has become one of the fastest growing today. Jessalynn shares her insights on growing brand affinity, the importance of map pricing, and ways people can lose their buy box. She also gives her insights on growing brand affinity and emphasizes the importance of brand management when working with wholesalers, and the importance of monitoring the frequency of wholesalers.
Join as we discuss:

• How map-pricing can help brand affinity and management
• How ChatGPT is changing international brand protection more difficult for brands
• Monitoring the frequency of wholesaler purchases
• How hybrid selling impacts your buy box

]]>https://api.spreaker.com/episode/53493596Mon, 10 Apr 2023 16:13:51 +0000IPSecureThis week, https://www.linkedin.com/in/jessalynn-henry-50a73229/?locale=cs_CZ, Head of Ecommerce and Brand Management at https://www.newair.com/, to discuss the competitiveness of the Amazon marketplace, as the small appliance market has become one of...Jessalynn Henry, Head of Ecommerce and Brand Management at NewAir, to discuss the competitiveness of the Amazon marketplace, as the small appliance market has become one of the fastest growing today. Jessalynn shares her insights on growing brand affinity, the importance of map pricing, and ways people can lose their buy box. She also gives her insights on growing brand affinity and emphasizes the importance of brand management when working with wholesalers, and the importance of monitoring the frequency of wholesalers.
Join as we discuss:

• How map-pricing can help brand affinity and management
• How ChatGPT is changing international brand protection more difficult for brands
• Monitoring the frequency of wholesaler purchases
• How hybrid selling impacts your buy box

]]>2591clean13fullhttps://www.spreaker.com/episode/are-licensed-investigators-the-key-to-halting-grey-market-sellers--53185227Chris Anderson, the CEO of eEnforce, to discuss the evolving landscape of online selling and the challenges faced by brands in tackling the gray market problem. They delve into the economic efficiency of combating gray market sales, and the importance of convincing decision-makers that this initiative is essential to the bottom line and why using specialized agencies like eEnforce, can be more efficient than using your legal teams who are not always specialized in this space.

Join as we discuss:

• Changes in the landscape of online selling over the years and the challenges this creates for brands in protecting their intellectual property
• The economic efficiency of combating gray market sales and how brands can measure the ROI of brand protection efforts
• The differences between using legal firms versus specialized brand protectors to safeguard a brand's reputation and intellectual property rights

]]>https://api.spreaker.com/episode/53185227Tue, 14 Mar 2023 08:00:03 +0000IPSecurehttps://www.linkedin.com/in/chrisandersonphd/, the CEO of https://e-enforcer.com/, to discuss the evolving landscape of online selling and the challenges faced by brands in tackling the gray market problem. They delve into the economic efficiency of...Chris Anderson, the CEO of eEnforce, to discuss the evolving landscape of online selling and the challenges faced by brands in tackling the gray market problem. They delve into the economic efficiency of combating gray market sales, and the importance of convincing decision-makers that this initiative is essential to the bottom line and why using specialized agencies like eEnforce, can be more efficient than using your legal teams who are not always specialized in this space.

Join as we discuss:

• Changes in the landscape of online selling over the years and the challenges this creates for brands in protecting their intellectual property
• The economic efficiency of combating gray market sales and how brands can measure the ROI of brand protection efforts
• The differences between using legal firms versus specialized brand protectors to safeguard a brand's reputation and intellectual property rights

]]>3164clean12fullhttps://www.spreaker.com/episode/how-will-the-inform-consumers-act-impact-online-brand-protection--52866167
This week, host Dave Cooper, discusses the new legislation set to bring changes to the way information is collected and verified on sellers. We discuss how this will impact the marketplace and what sellers can do to prepare for the upcoming changes.We also cover the importance of ensuring that information is verified by authorized sellers and the potential consequences of not doing so. Dave provides insights on the types of information that will need to be collected on sellers and how this will be implemented.

Join as we discuss:

• What the INFORM consumer act is and what it impact brand protection
• The changes expected with the legislation implementation in June of 2023
• Thresholds for consumers and data collection

]]>https://api.spreaker.com/episode/52866167Tue, 28 Feb 2023 08:00:02 +0000IPSecureAre you prepared for the upcoming INFORM Consumers Act and how it will affect your business? This week, host https://www.linkedin.com/in/contactdavidcooper/, discusses the new legislation set to bring changes to the way information is collected and...
This week, host Dave Cooper, discusses the new legislation set to bring changes to the way information is collected and verified on sellers. We discuss how this will impact the marketplace and what sellers can do to prepare for the upcoming changes.We also cover the importance of ensuring that information is verified by authorized sellers and the potential consequences of not doing so. Dave provides insights on the types of information that will need to be collected on sellers and how this will be implemented.

Join as we discuss:

• What the INFORM consumer act is and what it impact brand protection
• The changes expected with the legislation implementation in June of 2023
• Thresholds for consumers and data collection

]]>1781clean11fullhttps://www.spreaker.com/episode/how-pattern-accelerates-brands-towards-marketplace-domination--52583926Mike Penrod, Director of Partner Marketing at Pattern, a seasoned expert in the field of e-commerce. Mike shares his valuable insights on how to make your brand stand out in the crowded Amazon Marketplace. From representing your brand effectively to utilizing data analytics and forming the right reseller contracts, Mike will be sharing his knowledge on how to protect and grow your brand on Amazon.

Join us as we discuss:

• Mastering the Amazon Marketplace before expanding
• Effectively investing in your brand from distribution to advertising
• Building strong reseller contracts to protect your brand
• Navigating the Informed Consumer Act — what you need to know
• Insider advice for up-and-coming brand owners on finding niche opportunities

]]>https://api.spreaker.com/episode/52583926Tue, 31 Jan 2023 08:00:02 +0000IPSecureAre you ready to take your brand to the next level on Amazon and other Marketplaces? Look no further than today's episode, where we sit down with https://www.linkedin.com/in/mikejpenrod/, Director of Partner Marketing at https://pattern.com/, a...Mike Penrod, Director of Partner Marketing at Pattern, a seasoned expert in the field of e-commerce. Mike shares his valuable insights on how to make your brand stand out in the crowded Amazon Marketplace. From representing your brand effectively to utilizing data analytics and forming the right reseller contracts, Mike will be sharing his knowledge on how to protect and grow your brand on Amazon.

Join us as we discuss:

• Mastering the Amazon Marketplace before expanding
• Effectively investing in your brand from distribution to advertising
• Building strong reseller contracts to protect your brand
• Navigating the Informed Consumer Act — what you need to know
• Insider advice for up-and-coming brand owners on finding niche opportunities

]]>2038clean10fullhttps://www.spreaker.com/episode/successful-brands-sell-direct-to-consumer-on-amazon--52411588
This week’s guest, Ethan McAfee, Founder and Executive Chairman at Amify, shares how he took the company from a side hustle, selling pickleball paddles on Amazon, to a full-service top-tier provider for premium brands looking for that next stage of growth.
Join as we discuss:

• How brands can own their online presence
• Using Amazon as an extension of your branded website
• Helping brands sell first or verified third-party on Amazon
• How to control and enhance the customer experience

]]>https://api.spreaker.com/episode/52411588Mon, 16 Jan 2023 08:00:02 +0000IPSecureSelling Direct-to-Consumer (D2C) on Amazon is one of the best ways to protect your brand from unauthorized gray market sellers. But when premium brands want to grow from $5 million to $20 million in sales on Amazon, unique skills and expertise are...
This week’s guest, Ethan McAfee, Founder and Executive Chairman at Amify, shares how he took the company from a side hustle, selling pickleball paddles on Amazon, to a full-service top-tier provider for premium brands looking for that next stage of growth.
Join as we discuss:

• How brands can own their online presence
• Using Amazon as an extension of your branded website
• Helping brands sell first or verified third-party on Amazon
• How to control and enhance the customer experience

]]>3513clean9fullhttps://www.spreaker.com/episode/creating-the-infrastructure-on-amazon-to-fight-the-gray-market--52207055Our most recent guest, Nick Lawton, the Amazon Program Manager at Herschel Supply Company, has had a very unique experience. He has worked immersed within a changing music industry landscape during the meteoric rise of Amazon — an experience that helped him understand the importance of brand protection and owning the buy box to claim your own e-commerce space.
Join us as we discuss:

• How Amazon’s rise shaped the modern music industry
• Establishing presence ahead of any third-party sellers
• Controlling the supply chain and biggest customer interaction points

]]>https://api.spreaker.com/episode/52207055Mon, 19 Dec 2022 09:00:02 +0000IPSecureOne of your biggest customer interaction points is Amazon, whether you like it or not. Either you directly offer your product on the marketplace, or your products sell indirectly through third-party sellers. Either way, you must establish a brand...Our most recent guest, Nick Lawton, the Amazon Program Manager at Herschel Supply Company, has had a very unique experience. He has worked immersed within a changing music industry landscape during the meteoric rise of Amazon — an experience that helped him understand the importance of brand protection and owning the buy box to claim your own e-commerce space.
Join us as we discuss:

• How Amazon’s rise shaped the modern music industry
• Establishing presence ahead of any third-party sellers
• Controlling the supply chain and biggest customer interaction points

]]>2686clean8fullhttps://www.spreaker.com/episode/successful-aggregators-are-expert-brand-protectors--52098934
Our guest today is Olivier de Combret, the head of IP at SellerX. Olivier and SellerX are Europe’s leading aggregator of e-commerce business, partnering with over 40 different brands and selling over 25,000 different products. Oliver and his seasoned team evaluate brands of all sizes, with global responsibility for everything from brand protection, IP consolidation & management, acquisition due-diligence and portfolio management.

Join as we discuss:

• Luxury brand perspective vs Ecommerce perspective companies sales channels
• Risk Mitigation vs Revenue GrowthCombating bad sellers on Amazon
• Trademark ownership in the U.S. compared to Europe
• Changes in the dynamics of digital seller space
• SellerX’s positioning in the current Aggregator space economy
• Amazon’s removal of friction, making seller invisible
• SellerX’s global reach to combat counterfeit sellers

]]>https://api.spreaker.com/episode/52098934Mon, 05 Dec 2022 13:36:28 +0000IPSecureProtecting your brand and revenue on Amazon can be a difficult task. Trademark protection, brand registry and keeping your Buy Box free of unauthorized sellers feels overwhelming for many brands. Thankfully, on Owning The Buy Box we bring in experts,...
Our guest today is Olivier de Combret, the head of IP at SellerX. Olivier and SellerX are Europe’s leading aggregator of e-commerce business, partnering with over 40 different brands and selling over 25,000 different products. Oliver and his seasoned team evaluate brands of all sizes, with global responsibility for everything from brand protection, IP consolidation & management, acquisition due-diligence and portfolio management.

Join as we discuss:

• Luxury brand perspective vs Ecommerce perspective companies sales channels
• Risk Mitigation vs Revenue GrowthCombating bad sellers on Amazon
• Trademark ownership in the U.S. compared to Europe
• Changes in the dynamics of digital seller space
• SellerX’s positioning in the current Aggregator space economy
• Amazon’s removal of friction, making seller invisible
• SellerX’s global reach to combat counterfeit sellers

]]>3478clean7fullhttps://www.spreaker.com/episode/protecting-your-buy-box-for-black-friday--51962836
Our guest today; Dan Brownsher, is the President, CEO and Co-Founder of Channel Key. Dan’s businesses have generated over $750 million dollars in Amazon product sales and he is a national thought leader when it comes to successfully managing the Amazon sales channel Channel Key helps provide a premium service for brands to understand and grow with their buy boxes.

Join as we discuss:

• Protect Black Friday revenue on AmazonBlack Friday Selling on Amazon
  
• Preferred selling models on Amazon
  
• Direct-to-consumer to control distribution
  
• Channel Key’s premium service to brand owners/manufacturers
  
• Understanding Amazon’s transparency and brand protection programs
  
• Preparing your buy box/business for the holiday season
  
• Understanding your opportunity size
  
• The ripple effects of an unprotected Buy BoxThe importance of Brand Identity on Amazon
  

]]>16495332-9204-4529-b7ab-3f34d0f950dfMon, 21 Nov 2022 08:00:00 +0000IPSecureHigh-traffic days like Black Friday can mean huge revenue gains for brands, or missed opportunities if you're not monitoring who is selling your product on Amazon. With massive demand increases comes a flood of bad sellers, looking to make your...
Our guest today; Dan Brownsher, is the President, CEO and Co-Founder of Channel Key. Dan’s businesses have generated over $750 million dollars in Amazon product sales and he is a national thought leader when it comes to successfully managing the Amazon sales channel Channel Key helps provide a premium service for brands to understand and grow with their buy boxes.

Join as we discuss:

• Protect Black Friday revenue on AmazonBlack Friday Selling on Amazon
  
• Preferred selling models on Amazon
  
• Direct-to-consumer to control distribution
  
• Channel Key’s premium service to brand owners/manufacturers
  
• Understanding Amazon’s transparency and brand protection programs
  
• Preparing your buy box/business for the holiday season
  
• Understanding your opportunity size
  
• The ripple effects of an unprotected Buy BoxThe importance of Brand Identity on Amazon
  

]]>2974clean6fullhttps://www.spreaker.com/episode/expert-sellers-are-true-brand-protectors--51904278
Our guest today, Jessica Wright, Amazon Brand Strategist at Seller Labs is a true Amazon guru and expert! Her ability to leverage Amazon’s brand tools is a critical part of how Seller Labs fosters brand equity, and produces real revenue growth for their clients.

Join us as we discuss:

• Amazon’s development in protecting brands
  
• Defending your sales channel properly when establishing on Amazon
  
• Going directly to Amazon first to establish your buy box
  
• Amazon giving sellers additional tools to protect themselves and their brand
  

]]>1da3ad09-dd4d-41d4-8f75-290d141e7257Mon, 07 Nov 2022 08:00:00 +0000IPSecureBrand integrity on Amazon is a key driver for truly successful sellers. Unpoliced, 3rd-party sellers will invade your Buy Box, take your revenue, and ruin your customers buying experience. Our guest today,...
Our guest today, Jessica Wright, Amazon Brand Strategist at Seller Labs is a true Amazon guru and expert! Her ability to leverage Amazon’s brand tools is a critical part of how Seller Labs fosters brand equity, and produces real revenue growth for their clients.

Join us as we discuss:

• Amazon’s development in protecting brands
  
• Defending your sales channel properly when establishing on Amazon
  
• Going directly to Amazon first to establish your buy box
  
• Amazon giving sellers additional tools to protect themselves and their brand
  

]]>3308clean5fullhttps://www.spreaker.com/episode/big-volume-sellers-lean-on-brand-protection--51904277
Big volume sellers tend to overlook the unintended consequences of bad sellers on Amazon and the impact it has on their brand. Leading them to lean on law firms and expensive (highly manual) brand protection service providers for help.

Our guest today, Will Haire, is an expert in Amazon growth and the CEO and Founder at Bellavix, a unique white-glove Amazon Agency, joins us to discuss how big volume sellers use brand protection to attack bad sellers on Amazon and protect their buy box.

Join us as we discuss:

• Having tough conversations with the brand about how bad sellers are hurting sales
  
• How unauthorized sellers impact everything, from advertising, to pricing, to content control
  
• Ways to start early, once unauthorized sellers take hold its very hard to get rid of them
  

]]>e734face-59bb-4036-beda-79cf4801ab41Mon, 24 Oct 2022 08:00:00 +0000IPSecureGetting a grip on who is selling your products on Amazon is vital to your business success Big volume sellers tend to overlook the unintended consequences of bad sellers on Amazon and the impact it has on their brand. Leading them to lean on law...
Big volume sellers tend to overlook the unintended consequences of bad sellers on Amazon and the impact it has on their brand. Leading them to lean on law firms and expensive (highly manual) brand protection service providers for help.

Our guest today, Will Haire, is an expert in Amazon growth and the CEO and Founder at Bellavix, a unique white-glove Amazon Agency, joins us to discuss how big volume sellers use brand protection to attack bad sellers on Amazon and protect their buy box.

Join us as we discuss:

• Having tough conversations with the brand about how bad sellers are hurting sales
  
• How unauthorized sellers impact everything, from advertising, to pricing, to content control
  
• Ways to start early, once unauthorized sellers take hold its very hard to get rid of them
  

]]>2133clean4fullhttps://www.spreaker.com/episode/facing-the-gray-market-problem-on-amazon--51904275
Our guest today, Aman Advani, industry expert and Director of Operations at AO2 Management, joins us to discuss how brands and their agencies can effectively protect their sales channels from the gray market sellers.

Join us as we discuss:

• Identifying unauthorized sellers
  
• The gray market problem vs. counterfeiting
  
• Establishing long-term brand protection
  
• How to know if you’re winning
  

]]>7bd4a94b-5623-4537-a26c-eac8d4d16b68Mon, 10 Oct 2022 08:00:00 +0000IPSecureHundreds of millions have been spent fighting counterfeits on Amazon, but there is a bigger, much tougher revenue drainer for brands and it's called the Gray Market. Our guest today, https://www.linkedin.com/in/advanimarketing/, industry expert and...
Our guest today, Aman Advani, industry expert and Director of Operations at AO2 Management, joins us to discuss how brands and their agencies can effectively protect their sales channels from the gray market sellers.

Join us as we discuss:

• Identifying unauthorized sellers
  
• The gray market problem vs. counterfeiting
  
• Establishing long-term brand protection
  
• How to know if you’re winning
  

]]>2016clean3fullhttps://www.spreaker.com/episode/fixing-brand-protection-to-help-increase-revenue--51904279
It’s not just about protecting yourself from counterfeiters on Canal Street in New York, it’s online now too.

Today’s guest, Charlie Abrahams, Industry veteran and Commentator on the Brand Protection space, joins the show to discuss how brand protection has evolved and the keys to deploying it successfully.

Join us as we discuss:

• Understanding consumer behavior as the basis for your brand protection strategy
  
• Risk mitigation matters, but revenue growth matters more
  
• Specific brand protection pain areas for companies to address
  

]]>b6229136-fb73-45c5-a042-fc35b5446187Mon, 26 Sep 2022 08:00:00 +0000IPSecureYou shouldn’t be losing out on potential revenue to online piracy. It’s not just about protecting yourself from counterfeiters on Canal Street in New York, it’s online now too. Today’s guest, https://www.linkedin.com/in/charlie-abrahams-01530b6/,...
It’s not just about protecting yourself from counterfeiters on Canal Street in New York, it’s online now too.

Today’s guest, Charlie Abrahams, Industry veteran and Commentator on the Brand Protection space, joins the show to discuss how brand protection has evolved and the keys to deploying it successfully.

Join us as we discuss:

• Understanding consumer behavior as the basis for your brand protection strategy
  
• Risk mitigation matters, but revenue growth matters more
  
• Specific brand protection pain areas for companies to address
  

]]>3158clean2fullhttps://www.spreaker.com/episode/protecting-your-brand-and-sales-on-amazon--51904276
Amazon’s reach is growing every single day, but how can you prevent 3rd-party sellers from taking your sales?

Today’s guest Jed Nelsen, Director of Compliance, Risk and Legal at Kaspien, Inc, ranked in the top 100 sellers on Amazon, joins the show to discuss how they deploy brand protection to protect and grow their revenue on Amazon’s third-party marketplace.

Join us as we discuss:

• Protecting your sales channel with Amazon
  
• Brand protection on Amazon
  
• Problems faced when the buy box goes unchecked
  To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for Owning the Buy Box in your favorite podcast player.
  

]]>3ea3df5d-a661-482c-b204-d537153bc1a6Mon, 12 Sep 2022 08:00:00 +0000IPSecureControlling your sales channel on Amazon is critical. Amazon’s reach is growing every single day, but how can you prevent 3rd-party sellers from taking your sales? Today’s guest https://www.linkedin.com/in/jedidiah-nelsen-17515648/, Director of...
Amazon’s reach is growing every single day, but how can you prevent 3rd-party sellers from taking your sales?

Today’s guest Jed Nelsen, Director of Compliance, Risk and Legal at Kaspien, Inc, ranked in the top 100 sellers on Amazon, joins the show to discuss how they deploy brand protection to protect and grow their revenue on Amazon’s third-party marketplace.

Join us as we discuss:

• Protecting your sales channel with Amazon
  
• Brand protection on Amazon
  
• Problems faced when the buy box goes unchecked
  To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for Owning the Buy Box in your favorite podcast player.
  

]]>3343clean1fullhttps://www.spreaker.com/episode/introducing-owning-the-buy-box--51904274The buy box is being hijacked. It’s time to take it back.
You need to own the buy box.

That’s why we at IPSecure are excited to announce our new podcast, Owning the Buy Box, a show for everyone looking to optimize their Amazon sales and protect their revenue, brand, and reputation from counterfeiters and unauthorized sellers inundating the platform.

In this introductory episode, Dave Cooper, CEO & Founder at IPSecure, shares what listeners can expect from Owning the Buy Box, including:

• The e-commerce challenges facing direct-to-consumer brands, aggregators, and Amazon agencies
• Tactics and strategies for building brand-monitoring programs geared towards sales growth.
• Reclaiming the brand-protection discussion from its silo in legal and making it a business discussion to drive sales growth

]]>f05223b1-ca99-4ae6-b46d-5bb7f5c7a0f7Mon, 29 Aug 2022 05:00:00 +0000IPSecureOn Amazon, counterfeiters, and unauthorized sellers are hurting your business and your brand. The buy box is being hijacked. It’s time to take it back. You need to own the buy box. That’s why we at IPSecure are excited to announce our new podcast,...The buy box is being hijacked. It’s time to take it back.
You need to own the buy box.

That’s why we at IPSecure are excited to announce our new podcast, Owning the Buy Box, a show for everyone looking to optimize their Amazon sales and protect their revenue, brand, and reputation from counterfeiters and unauthorized sellers inundating the platform.

In this introductory episode, Dave Cooper, CEO & Founder at IPSecure, shares what listeners can expect from Owning the Buy Box, including:

• The e-commerce challenges facing direct-to-consumer brands, aggregators, and Amazon agencies
• Tactics and strategies for building brand-monitoring programs geared towards sales growth.
• Reclaiming the brand-protection discussion from its silo in legal and making it a business discussion to drive sales growth

]]>340cleantrailer