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<rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:podcast="https://podcastindex.org/namespace/1.0" xmlns:media="http://search.yahoo.com/mrss/" version="2.0"><channel><title>The Talent Culture Podcast</title><link>https://www.spreaker.com/show/the-talent-culture-podcast</link><description><![CDATA[Learn how the most innovative companies implement culture and make it part of the strategy. <br /><br />On the Talent Culture Podcast, we’re interviewing business professionals on how they prioritize onboarding and culture, bringing our own expertise and experience from working with dozens of companies on exactly this. <br /><br />The Talent Culture podcast is an actionable strategy guide that can either help you implement these strategies in your company or learn how you get buy-in from executives. <br /><br />Your host is Søren Bolvig, CEO @ Empact. <br /><br />Enjoy!]]></description><atom:link href="https://www.spreaker.com/show/5680406/episodes/feed" rel="self" type="application/rss+xml"/><language>en</language><category>Careers</category><copyright>Copyright Empact</copyright><image><url>https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/71827b71c96fdf0ad123eb0fbce14b26.jpg</url><title>The Talent Culture Podcast</title><link>https://www.spreaker.com/show/the-talent-culture-podcast</link></image><lastBuildDate>Fri, 13 Mar 2026 12:35:01 +0000</lastBuildDate><itunes:author>Empact</itunes:author><itunes:owner><itunes:name>Søren Bolvig</itunes:name><itunes:email>frederik@saabyemedia.dk</itunes:email></itunes:owner><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/71827b71c96fdf0ad123eb0fbce14b26.jpg"/><itunes:subtitle>Learn how the most innovative companies implement culture and make it part of the strategy. 

On the Talent Culture Podcast, we’re interviewing business professionals on how they prioritize onboarding and culture, bringing our own expertise and...</itunes:subtitle><itunes:summary><![CDATA[Learn how the most innovative companies implement culture and make it part of the strategy. <br /><br />On the Talent Culture Podcast, we’re interviewing business professionals on how they prioritize onboarding and culture, bringing our own expertise and experience from working with dozens of companies on exactly this. <br /><br />The Talent Culture podcast is an actionable strategy guide that can either help you implement these strategies in your company or learn how you get buy-in from executives. <br /><br />Your host is Søren Bolvig, CEO @ Empact. <br /><br />Enjoy!]]></itunes:summary><itunes:category text="Business"><itunes:category text="Careers"/></itunes:category><itunes:explicit>false</itunes:explicit><itunes:type>episodic</itunes:type><item><title>008 - Change management: How to implement new procedures in your organisation</title><link>https://www.spreaker.com/episode/008-change-management-how-to-implement-new-procedures-in-your-organisation--53306858</link><description><![CDATA[Implementation of new technology is always hard and in many cases for companies with many deskless workers, it also requires a shift in behavior. <br /><br />In this episode, Søren Bolvig dives in to what drives change, what thoughts to think before starting and implementing new software to improve employee engagement and collaboration.<br /><br />Enjoy!]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53306858</guid><pubDate>Wed, 19 Apr 2023 05:00:02 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/53306858/008_change_management_how_to_implement_new_procedures_in_your_organisation.mp3" length="15291075" type="audio/mpeg"/><itunes:author>Empact</itunes:author><itunes:subtitle>Implementation of new technology is always hard and in many cases for companies with many deskless workers, it also requires a shift in behavior. 

In this episode, Søren Bolvig dives in to what drives change, what thoughts to think before starting...</itunes:subtitle><itunes:summary><![CDATA[Implementation of new technology is always hard and in many cases for companies with many deskless workers, it also requires a shift in behavior. <br /><br />In this episode, Søren Bolvig dives in to what drives change, what thoughts to think before starting and implementing new software to improve employee engagement and collaboration.<br /><br />Enjoy!]]></itunes:summary><itunes:duration>629</itunes:duration><itunes:keywords>changemanagement,culture,employeeengagement,hr</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/71827b71c96fdf0ad123eb0fbce14b26.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>007 - The power of collaboration</title><link>https://www.spreaker.com/episode/007-the-power-of-collaboration--53306666</link><description><![CDATA[Join Søren Bolvig for a deep dive into the effectiveness of collaboration. <br /><br />He dives into the motivations and complications that come with creating a culture of collaboration and finally, he looks at how to create collaborations when you are a deskless worker of manage a team of deskless workers. <br /><br />Enjoy!]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53306666</guid><pubDate>Wed, 05 Apr 2023 05:00:02 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/53306666/the_power_of_collaboration.mp3" length="15794459" type="audio/mpeg"/><itunes:author>Empact</itunes:author><itunes:subtitle>Join Søren Bolvig for a deep dive into the effectiveness of collaboration. 

He dives into the motivations and complications that come with creating a culture of collaboration and finally, he looks at how to create collaborations when you are a...</itunes:subtitle><itunes:summary><![CDATA[Join Søren Bolvig for a deep dive into the effectiveness of collaboration. <br /><br />He dives into the motivations and complications that come with creating a culture of collaboration and finally, he looks at how to create collaborations when you are a deskless worker of manage a team of deskless workers. <br /><br />Enjoy!]]></itunes:summary><itunes:duration>649</itunes:duration><itunes:keywords>culture,employeeengagement,hr,talent</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/71827b71c96fdf0ad123eb0fbce14b26.jpg"/><itunes:episode>6</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>006 - Engagement across borders with Thomas Bundgaard, HR Director @ Siemens Gamesa</title><link>https://www.spreaker.com/episode/006-engagement-across-borders-with-thomas-bundgaard-hr-director-siemens-gamesa--52613320</link><description><![CDATA[Siemens Gamesa is a large global renewable energy company and today we have Thomas as a guest to talk about the nuances of diversity, the creation of company culture, how to find the right balance between legacy and new employees when merging two companies. <br /><br />Enjoy!]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52613320</guid><pubDate>Wed, 15 Feb 2023 06:00:02 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52613320/engagement_across_borders_with_thomas_bundgaard_hr_director_siemens_gamesa.mp3" length="41852873" type="audio/mpeg"/><itunes:author>Empact</itunes:author><itunes:subtitle>Siemens Gamesa is a large global renewable energy company and today we have Thomas as a guest to talk about the nuances of diversity, the creation of company culture, how to find the right balance between legacy and new employees when merging two...</itunes:subtitle><itunes:summary><![CDATA[Siemens Gamesa is a large global renewable energy company and today we have Thomas as a guest to talk about the nuances of diversity, the creation of company culture, how to find the right balance between legacy and new employees when merging two companies. <br /><br />Enjoy!]]></itunes:summary><itunes:duration>1741</itunes:duration><itunes:keywords>culture,employeeengagement,hr</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/71827b71c96fdf0ad123eb0fbce14b26.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>005 - Reduce churn and improve productivity with better onboarding</title><link>https://www.spreaker.com/episode/005-reduce-churn-and-improve-productivity-with-better-onboarding--52482903</link><description><![CDATA[In most organizations with large deskless workforces, it's not uncommon to see employee churn rates of up to 70%. <br /><br />But when you prioritize onboarding for your new workers and make the onboarding an integrated part of their daily work, churn decreases and productivity increases. <br /><br />In this episode, Søren Bolvig shares insights on how to improve onboarding and make it ready for 2023. <br /><br />Enjoy!]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52482903</guid><pubDate>Wed, 01 Feb 2023 06:00:01 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52482903/sequence_01.mp3" length="14125638" type="audio/mpeg"/><itunes:author>Empact</itunes:author><itunes:subtitle>In most organizations with large deskless workforces, it's not uncommon to see employee churn rates of up to 70%. 

But when you prioritize onboarding for your new workers and make the onboarding an integrated part of their daily work, churn decreases...</itunes:subtitle><itunes:summary><![CDATA[In most organizations with large deskless workforces, it's not uncommon to see employee churn rates of up to 70%. <br /><br />But when you prioritize onboarding for your new workers and make the onboarding an integrated part of their daily work, churn decreases and productivity increases. <br /><br />In this episode, Søren Bolvig shares insights on how to improve onboarding and make it ready for 2023. <br /><br />Enjoy!]]></itunes:summary><itunes:duration>579</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/71827b71c96fdf0ad123eb0fbce14b26.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>004 - How COOP prioritizes the youth with Tobias, Youth Minister @ COOP</title><link>https://www.spreaker.com/episode/004-how-coop-prioritizes-the-youth-with-tobias-youth-minister-coop--52410705</link><description><![CDATA[How does one of the largest retailers in Denmark make sure they don't lose the workforce of tomorrow?<br /><br />Søren had a talk with Tobias, the Youth Minister Elect, in COOP about what they do to prioritize the youth, how they engage them and what they do to keep them for a longer time.<br /><br />Enjoy!]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52410705</guid><pubDate>Wed, 18 Jan 2023 06:00:02 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52410705/how_coop_prioritizes_the_youth.mp3" length="20937541" type="audio/mpeg"/><itunes:author>Empact</itunes:author><itunes:subtitle>How does one of the largest retailers in Denmark make sure they don't lose the workforce of tomorrow?

Søren had a talk with Tobias, the Youth Minister Elect, in COOP about what they do to prioritize the youth, how they engage them and what they do to...</itunes:subtitle><itunes:summary><![CDATA[How does one of the largest retailers in Denmark make sure they don't lose the workforce of tomorrow?<br /><br />Søren had a talk with Tobias, the Youth Minister Elect, in COOP about what they do to prioritize the youth, how they engage them and what they do to keep them for a longer time.<br /><br />Enjoy!]]></itunes:summary><itunes:duration>868</itunes:duration><itunes:keywords>culture,employeeengagement,employees,talent,workplacesatisfaction</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/71827b71c96fdf0ad123eb0fbce14b26.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>003 - Why employee engagement is crucial in 2023</title><link>https://www.spreaker.com/episode/003-why-employee-engagement-is-crucial-in-2023--51761575</link><description><![CDATA[In 2023 employee engagement will be more important than in 2022. And especially if we're looking into a recession. <br /><br />In this episode, Søren gives actionable advice on how to prioritize this in your organization, how to get buy-in from leadership and how 2023 is going to be different from 2023. <br /><br />Enjoy!<br /><br />---<br /><br />The Talent Culture Podcast is a podcast on how the most innovative companies implement culture and make it part of their strategy. <br /><br />On the Talent Culture Podcast, we’re interviewing business professionals on how they prioritize onboarding and culture, bringing our own expertise and experience from working with dozens of companies on exactly this. <br /><br />The Talent Culture podcast is an actionable strategy guide that can either help you implement these strategies in your company or learn how you get buy-in from executives.<br /><br />Connect with us:<br /><br />Empact: www.empact.app<br />Søren Bolvig: https://www.linkedin.com/in/sorenbolvig<br />Empact LinkedIn: https://www.linkedin.com/company/empactapp/]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/51761575</guid><pubDate>Wed, 04 Jan 2023 07:00:00 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/51761575/why_employee_engagement_is_crucial_in_2023.mp3" length="11572394" type="audio/mpeg"/><itunes:author>Empact</itunes:author><itunes:subtitle>In 2023 employee engagement will be more important than in 2022. And especially if we're looking into a recession. 

In this episode, Søren gives actionable advice on how to prioritize this in your organization, how to get buy-in from leadership and...</itunes:subtitle><itunes:summary><![CDATA[In 2023 employee engagement will be more important than in 2022. And especially if we're looking into a recession. <br /><br />In this episode, Søren gives actionable advice on how to prioritize this in your organization, how to get buy-in from leadership and how 2023 is going to be different from 2023. <br /><br />Enjoy!<br /><br />---<br /><br />The Talent Culture Podcast is a podcast on how the most innovative companies implement culture and make it part of their strategy. <br /><br />On the Talent Culture Podcast, we’re interviewing business professionals on how they prioritize onboarding and culture, bringing our own expertise and experience from working with dozens of companies on exactly this. <br /><br />The Talent Culture podcast is an actionable strategy guide that can either help you implement these strategies in your company or learn how you get buy-in from executives.<br /><br />Connect with us:<br /><br />Empact: www.empact.app<br />Søren Bolvig: https://www.linkedin.com/in/sorenbolvig<br />Empact LinkedIn: https://www.linkedin.com/company/empactapp/]]></itunes:summary><itunes:duration>724</itunes:duration><itunes:keywords>employeeengagement</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/71827b71c96fdf0ad123eb0fbce14b26.jpg"/><itunes:season>1</itunes:season><itunes:episode>3</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>002 - How Bestseller Creates &amp; Maintains Culture Across 70000+ employees with Thomas, Head of People @ Bestseller</title><link>https://www.spreaker.com/episode/002-how-bestseller-creates-maintains-culture-across-70000-employees-with-thomas-head-of-people-bestseller--51737391</link><description><![CDATA[On today's episode, Søren has Thomas, Head of People in Bestseller, as a guest and they talk about how the large corporation across many continents, brands and stores still manages to prioritize and instill the company values. <br /><br />As always, your host is Søren Bolvig, CEO @ Empact.<br /><br />Enjoy!<br /><br />---<br /><br />The Talent Culture Podcast is a podcast on how the most innovative companies implement culture and make it part of their strategy. <br /><br />On the Talent Culture Podcast, we’re interviewing business professionals on how they prioritize onboarding and culture, bringing our own expertise and experience from working with dozens of companies on exactly this. <br /><br />The Talent Culture podcast is an actionable strategy guide that can either help you implement these strategies in your company or learn how you get buy-in from executives.<br /><br />Connect with us:<br /><br />Empact: <a href="http://www.empact.app" rel="noopener">www.empact.app</a><br />Søren Bolvig: <a href="https://www.linkedin.com/in/sorenbolvig" rel="noopener">https://www.linkedin.com/in/sorenbolvig</a><br />Empact LinkedIn: <a href="https://www.linkedin.com/company/empactapp/" rel="noopener">https://www.linkedin.com/company/empactapp/</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/51737391</guid><pubDate>Wed, 14 Dec 2022 06:00:00 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/51737391/empact_x_bestseller_1.mp3" length="25984442" type="audio/mpeg"/><itunes:author>Empact</itunes:author><itunes:subtitle>On today's episode, Søren has Thomas, Head of People in Bestseller, as a guest and they talk about how the large corporation across many continents, brands and stores still manages to prioritize and instill the company values. &#13;
&#13;
As always, your host...</itunes:subtitle><itunes:summary><![CDATA[On today's episode, Søren has Thomas, Head of People in Bestseller, as a guest and they talk about how the large corporation across many continents, brands and stores still manages to prioritize and instill the company values. <br /><br />As always, your host is Søren Bolvig, CEO @ Empact.<br /><br />Enjoy!<br /><br />---<br /><br />The Talent Culture Podcast is a podcast on how the most innovative companies implement culture and make it part of their strategy. <br /><br />On the Talent Culture Podcast, we’re interviewing business professionals on how they prioritize onboarding and culture, bringing our own expertise and experience from working with dozens of companies on exactly this. <br /><br />The Talent Culture podcast is an actionable strategy guide that can either help you implement these strategies in your company or learn how you get buy-in from executives.<br /><br />Connect with us:<br /><br />Empact: <a href="http://www.empact.app" rel="noopener">www.empact.app</a><br />Søren Bolvig: <a href="https://www.linkedin.com/in/sorenbolvig" rel="noopener">https://www.linkedin.com/in/sorenbolvig</a><br />Empact LinkedIn: <a href="https://www.linkedin.com/company/empactapp/" rel="noopener">https://www.linkedin.com/company/empactapp/</a>]]></itunes:summary><itunes:duration>1624</itunes:duration><itunes:keywords>culture,employeeengagement,hr,talent</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/71827b71c96fdf0ad123eb0fbce14b26.jpg"/><itunes:season>1</itunes:season><itunes:episode>2</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>001 - Taking employee engagement from buzzword to business impact</title><link>https://www.spreaker.com/episode/001-taking-employee-engagement-from-buzzword-to-business-impact--51761537</link><description><![CDATA[Welcome to The Talent Culture Podcast!<br /><br />We're kicking off with an episode from our CEO about how to avoid reducing 'employee engagement' to another buzzword. <br /><br />He's talking about how to, as a leader increase the happiness of the employees, how to measure it and why leadership is all about helping employees become better. <br /><br />Enjoy!<br /><br />--- <br /><br />The Talent Culture Podcast is a podcast on how the most innovative companies implement culture and make it part of their strategy. <br /><br />On the Talent Culture Podcast, we’re interviewing business professionals on how they prioritize onboarding and culture, bringing our own expertise and experience from working with dozens of companies on exactly this. <br /><br />The Talent Culture podcast is an actionable strategy guide that can either help you implement these strategies in your company or learn how you get buy-in from executives.<br /><br />Connect with us:<br /><br />Empact: <a href="http://www.empact.app" rel="noopener">www.empact.app</a><br />Søren Bolvig: <a href="https://www.linkedin.com/in/sorenbolvig" rel="noopener">https://www.linkedin.com/in/sorenbolvig</a><br />Empact LinkedIn: <a href="https://www.linkedin.com/company/empactapp/" rel="noopener">https://www.linkedin.com/company/empactapp/</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/51761537</guid><pubDate>Wed, 30 Nov 2022 06:00:00 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/51761537/from_buzzword_to_business_v2.mp3" length="7594663" type="audio/mpeg"/><itunes:author>Empact</itunes:author><itunes:subtitle>Welcome to The Talent Culture Podcast!&#13;
&#13;
We're kicking off with an episode from our CEO about how to avoid reducing 'employee engagement' to another buzzword. &#13;
&#13;
He's talking about how to, as a leader increase the happiness of the employees, how to...</itunes:subtitle><itunes:summary><![CDATA[Welcome to The Talent Culture Podcast!<br /><br />We're kicking off with an episode from our CEO about how to avoid reducing 'employee engagement' to another buzzword. <br /><br />He's talking about how to, as a leader increase the happiness of the employees, how to measure it and why leadership is all about helping employees become better. <br /><br />Enjoy!<br /><br />--- <br /><br />The Talent Culture Podcast is a podcast on how the most innovative companies implement culture and make it part of their strategy. <br /><br />On the Talent Culture Podcast, we’re interviewing business professionals on how they prioritize onboarding and culture, bringing our own expertise and experience from working with dozens of companies on exactly this. <br /><br />The Talent Culture podcast is an actionable strategy guide that can either help you implement these strategies in your company or learn how you get buy-in from executives.<br /><br />Connect with us:<br /><br />Empact: <a href="http://www.empact.app" rel="noopener">www.empact.app</a><br />Søren Bolvig: <a href="https://www.linkedin.com/in/sorenbolvig" rel="noopener">https://www.linkedin.com/in/sorenbolvig</a><br />Empact LinkedIn: <a href="https://www.linkedin.com/company/empactapp/" rel="noopener">https://www.linkedin.com/company/empactapp/</a>]]></itunes:summary><itunes:duration>475</itunes:duration><itunes:keywords>companyculture,culture,employeeengagement,employeehappiness</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/71827b71c96fdf0ad123eb0fbce14b26.jpg"/><itunes:season>1</itunes:season><itunes:episode>1</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Welcome to the Talent Culture Podcast</title><link>https://www.spreaker.com/episode/welcome-to-the-talent-culture-podcast--51735904</link><description><![CDATA[Weclcome to the Talent Culture Podcast!<br /><br />Learn how the most innovative companies implement culture and make it part of the strategy. <br /><br />On the Talent Culture Podcast, we’re interviewing business professionals on how they prioritize onboarding and culture, bringing our own expertise and experience from working with dozens of companies on exactly this. <br /><br />The Talent Culture podcast is an actionable strategy guide that can either help you implement these strategies in your company or learn how you get buy-in from executives. <br /><br />Your host is Søren Bolvig, CEO @ Empact. <br /><br />Enjoy!]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/51735904</guid><pubDate>Mon, 03 Oct 2022 05:56:00 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/51735904/empact_intro.mp3" length="745359" type="audio/mpeg"/><itunes:author>Empact</itunes:author><itunes:subtitle>Weclcome to the Talent Culture Podcast!&#13;
&#13;
Learn how the most innovative companies implement culture and make it part of the strategy. &#13;
&#13;
On the Talent Culture Podcast, we’re interviewing business professionals on how they prioritize onboarding and...</itunes:subtitle><itunes:summary><![CDATA[Weclcome to the Talent Culture Podcast!<br /><br />Learn how the most innovative companies implement culture and make it part of the strategy. <br /><br />On the Talent Culture Podcast, we’re interviewing business professionals on how they prioritize onboarding and culture, bringing our own expertise and experience from working with dozens of companies on exactly this. <br /><br />The Talent Culture podcast is an actionable strategy guide that can either help you implement these strategies in your company or learn how you get buy-in from executives. <br /><br />Your host is Søren Bolvig, CEO @ Empact. <br /><br />Enjoy!]]></itunes:summary><itunes:duration>47</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/71827b71c96fdf0ad123eb0fbce14b26.jpg"/><itunes:episodeType>trailer</itunes:episodeType></item></channel></rss>
