Gooder

Gooderhttps://www.spreaker.com/show/gooderenMarketingCopyright Heartcast Mediahttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/0789b331ebe6cfaa5d489541b4195339.jpgGooderhttps://www.spreaker.com/show/gooderThu, 29 Feb 2024 08:45:06 +0000Heartcast MediaHeartcast Mediafeeds@spreaker.comAfter spending 20 years working in the food, beverage & wellness industry I’ve created this podcast to introduce you to the powerhouse women who have found success on every level. My goal is to give you direct access to their insights and expertise in...falseepisodicRedefining Menopause: Empowering Women Through Honest Conversationshttps://www.spreaker.com/episode/redefining-menopause-empowering-women-through-honest-conversations--56847038
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS

Taking a Chance and Overcoming Perfectionism
Menopause and Aging Education and Business Perspectives
Menopause, Nutrition, and Cognitive Health
Building the Brand and Representing Menopause
Menopause as a Challenging Experience

Taking a Chance and Overcoming Perfectionism
Menopause and Aging Education and Business Perspectives
Menopause, Nutrition, and Cognitive Health
Building the Brand and Representing Menopause
Menopause as a Challenging Experience

ABOUT THE GUEST
Julie Gordon White
CEO, Menowell
https://www.linkedin.com/in/juliegordonwhite/

CHAPTERS
00:00 | Introduction
05:22 | Weight Gain: Hormones and the Pandemic Connection
07:59 | Embracing Confidence, Wealth, Aging, and Menopause
10:20 | Breaking the Silence in Corporate Culture
11:30 | Menopause Awareness: Bridging the Gender Gap
15:01 | Early Approval for Plant-Based Solutions to Menopausal Symptoms
17:32 | Elegantly Sized Fiber Bars with Low Calories
21:49 | Media Spotlight: Your Trendy and Attractive Product
22:52 | Embracing Change: How to Love Your Body at Any Age
23:35 | Empowering Women through Real Images on Bossavares.com
26:41 | Transformative Education in Business Ethics
28:22 | MBA in Your Fifties: A Journey of Empowerment
31:16 | Conclusion

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit Contact - Retail Voodoo to set up a discovery call today.

Produced by Heartcast Media
www.heartcastmedia.com]]>1945business,businesswomen,corporateculture,embracingchange,empoweringwomen,gendergap,gooder,menopausalwomen,menopausewomen,womenfalsefullUnmasking Medical Racism: The Importance of Finding a Doctor Who Listens with Beatrice Dixonhttps://retail-voodoo.com/podcast/unmasking-medical-racism-the-importance-of-finding-a-doctor-who-listens-with-beatrice-dixon/
The discussion covers a wide array of topics, ranging from menstrual conditions to the creation of safe spaces for open dialogues, ultimately highlighting the urgent need for change within the medical industry. Prepare to be inspired by Beatrice's extraordinary journey in establishing a highly successful wellness brand.

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

QUOTES:

"Our strengths and burdens don't have to consume us. Take a break, honor traditions, and have important conversations.”- Beatrice Dixon

"Success isn't defined by numbers. It's about having the right people in the room and learning from each other, regardless of the crowd size”- Beatrice Dixon

"Teamwork and the contributions of every individual are the foundation of our success. From co-founders to team members, each person plays a crucial role in propelling us forward.”- Beatrice Dixon

KEY TAKEAWAYS:

Importance of Investment and Belief from Others
Recognizing and Utilizing Strengths
Importance of Self-Care and Breaks
African Tradition of Natural Element Self-Care
Addressing Medical Racism in African Communities
Finding Better Care through Black Doctors
Importance of Listening and Proper Care from Doctors
Honeypot's Approach to Body Positivity and Healthier Products
Leading the Reclaiming Wellness Campaign
Creating a Platform for Self-Care and Education
Combating Medical Racism through Self-Care
Vaginal Health Education and Conversation

ABOUT THE GUEST:

Beatrice Dixon
Co-Founder & CEO of The Honey Pot Company
Linkedin: https://www.linkedin.com/in/beatrice-dixon/
Website: Honeypot Co

CHAPTERS:

00:00 | Introduction
06:52 | Influencing Wellness: Beatrice Dixon's Journey
11:20 | Vaginal Health and Human Wellness
16:19 | The Honeypot Brand's Health-focused Approach
19:25 | Reclaiming Wellness: Combating Medical Racism through Self-Care
24:13 | Navigating Strengths, Burdens, and Self-Care in the Face of Medical Racism
29:10 | Challenges with Uncaring Medical Providers and Seeking Change
31:43 | Doctors Dismissing Menstrual Conditions: Frustration Arises
36:53 | Friend Discovers Precancerous Tumors with Black Doctor's Help
42:10 | Exploring Functional Medicine, Resources, and Options
44:58 | Taking Care: Doctor Visits and Hydration
48:47 | Emphasizing Body Wellness: The Vagina Wellness Brand
53:02 | Celebrating Beautiful Relationships Across Identities
56:35 | Seizing Opportunities in Small Crowds
59:18 | Discover Honeypot Co. Products On-Site or Online
01:00:09 | Outro

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
http://www.heartcastmedia.com/]]>https://api.spreaker.com/episode/56335334Mon, 11 Sep 2023 10:15:01 +0000Heartcast MediaJoin Diana Fryc on the latest episode of Gooder as she engages in a fascinating conversation with Beatrice Dixon, the remarkable CEO, co-founder, and chief innovation officer of The Honeypot Company. Beatrice's profound insights and personal...
The discussion covers a wide array of topics, ranging from menstrual conditions to the creation of safe spaces for open dialogues, ultimately highlighting the urgent need for change within the medical industry. Prepare to be inspired by Beatrice's extraordinary journey in establishing a highly successful wellness brand.

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

QUOTES:

"Our strengths and burdens don't have to consume us. Take a break, honor traditions, and have important conversations.”- Beatrice Dixon

"Success isn't defined by numbers. It's about having the right people in the room and learning from each other, regardless of the crowd size”- Beatrice Dixon

"Teamwork and the contributions of every individual are the foundation of our success. From co-founders to team members, each person plays a crucial role in propelling us forward.”- Beatrice Dixon

KEY TAKEAWAYS:

Importance of Investment and Belief from Others
Recognizing and Utilizing Strengths
Importance of Self-Care and Breaks
African Tradition of Natural Element Self-Care
Addressing Medical Racism in African Communities
Finding Better Care through Black Doctors
Importance of Listening and Proper Care from Doctors
Honeypot's Approach to Body Positivity and Healthier Products
Leading the Reclaiming Wellness Campaign
Creating a Platform for Self-Care and Education
Combating Medical Racism through Self-Care
Vaginal Health Education and Conversation

ABOUT THE GUEST:

Beatrice Dixon
Co-Founder & CEO of The Honey Pot Company
Linkedin: https://www.linkedin.com/in/beatrice-dixon/
Website: Honeypot Co

CHAPTERS:

00:00 | Introduction
06:52 | Influencing Wellness: Beatrice Dixon's Journey
11:20 | Vaginal Health and Human Wellness
16:19 | The Honeypot Brand's Health-focused Approach
19:25 | Reclaiming Wellness: Combating Medical Racism through Self-Care
24:13 | Navigating Strengths, Burdens, and Self-Care in the Face of Medical Racism
29:10 | Challenges with Uncaring Medical Providers and Seeking Change
31:43 | Doctors Dismissing Menstrual Conditions: Frustration Arises
36:53 | Friend Discovers Precancerous Tumors with Black Doctor's Help
42:10 | Exploring Functional Medicine, Resources, and Options
44:58 | Taking Care: Doctor Visits and Hydration
48:47 | Emphasizing Body Wellness: The Vagina Wellness Brand
53:02 | Celebrating Beautiful Relationships Across Identities
56:35 | Seizing Opportunities in Small Crowds
59:18 | Discover Honeypot Co. Products On-Site or Online
01:00:09 | Outro

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that...]]>2803beatricedixon,brandawareness,brandcontent,branding,brandmarketing,dianafryc,gooder,marketing,retail-voodoo,socialmediamarketing,thehoneypotcompanyfalsefullFrom Syrup to Success: How Swoon Navigated It All with Jennifer Rosshttps://retail-voodoo.com/podcast/from-syrup-to-success-how-swoon-navigated-it-all-with-jennifer-ross/
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

QUOTES:

"Our aim was to craft a beverage that wasn't just for diets or diabetics, but rather a delightful, natural, and sugar-free option that everyone could enjoy. -”Jennifer Ross

"Prioritize listening to your customers and fearlessly make adjustments to exceed their expectations-”Jennifer Ross

“We overcame challenges and reaped the rewards. Looking back, those obstacles were the catalyst for our successful product line."- Jennifer Ross

KEY TAKEAWAYS:

Pandemic Pivot: Swoon's Drink Adaptation
Crafting Healthier Beverage Options
Enhancing Lives through Healthier Drinks
Empowering Partnership: Swoon x Barbie Collaboration
Swoon's Customer-Driven Growth
Swoon Syrup and the Power of Monk Fruit
Lessons from Corporate Collaborations
Crafting the Iconic Barbie Brand

ABOUT THE GUEST:

Jennifer Ross
Co-Founder of Swoon
Linkedin: https://www.linkedin.com/in/jenniferfross/
Website: https://www.tasteswoon.com/

CHAPTERS:

00:00 | Introduction
03:39 | A Personal Need Turned Health Revolution
07:14 | Crafting Monk Fruit Syrup from a Mojito Inspiration
09:11 | Home Formulations to Retail Success
10:40 | Swoon's Flavorful Twist on Zero-Sugar Drinks
12:42 | Empowering Women Beyond Appearance
14:27 | Unique Experience Working with Barbie and Mattel
16:10 | Barbie Collaboration: Amplifying Swoon's Impact
18:59 | Customer-Centric Approach: Power of Feedback
23:26 | Pivoting to Refreshing Lemonades and Iced Teas
25:16 | From Pinch Me Moments to Nationwide Recognition
26:59 | Conclusion

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
http://www.heartcastmedia.com/]]>https://api.spreaker.com/episode/56062075Mon, 28 Aug 2023 10:25:02 +0000Heartcast MediaIn this episode of Gooder, host Diana Fryc talks to Jennifer Ross, co-founder and co-CEO of Swoon, a line of zero sugar lemonades and teas. Jennifer shares how their company pivoted during the pandemic to create a new product line and the challenges...
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

QUOTES:

"Our aim was to craft a beverage that wasn't just for diets or diabetics, but rather a delightful, natural, and sugar-free option that everyone could enjoy. -”Jennifer Ross

"Prioritize listening to your customers and fearlessly make adjustments to exceed their expectations-”Jennifer Ross

“We overcame challenges and reaped the rewards. Looking back, those obstacles were the catalyst for our successful product line."- Jennifer Ross

KEY TAKEAWAYS:

Pandemic Pivot: Swoon's Drink Adaptation
Crafting Healthier Beverage Options
Enhancing Lives through Healthier Drinks
Empowering Partnership: Swoon x Barbie Collaboration
Swoon's Customer-Driven Growth
Swoon Syrup and the Power of Monk Fruit
Lessons from Corporate Collaborations
Crafting the Iconic Barbie Brand

ABOUT THE GUEST:

Jennifer Ross
Co-Founder of Swoon
Linkedin: https://www.linkedin.com/in/jenniferfross/
Website: https://www.tasteswoon.com/

CHAPTERS:

00:00 | Introduction
03:39 | A Personal Need Turned Health Revolution
07:14 | Crafting Monk Fruit Syrup from a Mojito Inspiration
09:11 | Home Formulations to Retail Success
10:40 | Swoon's Flavorful Twist on Zero-Sugar Drinks
12:42 | Empowering Women Beyond Appearance
14:27 | Unique Experience Working with Barbie and Mattel
16:10 | Barbie Collaboration: Amplifying Swoon's Impact
18:59 | Customer-Centric Approach: Power of Feedback
23:26 | Pivoting to Refreshing Lemonades and Iced Teas
25:16 | From Pinch Me Moments to Nationwide Recognition
26:59 | Conclusion

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
http://www.heartcastmedia.com/]]>1675branding,business,businesswomen,contentstrategy,dianafryc,gooder,jenniferross,marketing,swoonfalsefullSustainability and Social Responsibility in Business with Ariel Kayehttps://retail-voodoo.com/podcast/sustainability-and-social-responsibility-in-business-with-ariel-kaye/
Gain valuable insights into the challenges and rewards of running a direct-to-consumer startup, and explore the keys to building a resilient company culture. Plus, hear about a must-read book that offers practical tips for transforming your living space during COVID. Tune in for an inspiring journey about how Ariel turned her passion for home design into a thriving business with a remarkable social mission.

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

QUOTES:

"Giving back is a commitment for brands in the world of consumerism. -” Ariel Kaye

"Unlock the potential of your living space by repurposing and maximizing its functionality, ensuring every corner serves a purpose."- Ariel Kaye

“A mistake can be an opportunity for growth if you choose to learn from it." - Ariel Kaye

KEY TAKEAWAYS:

Parachute's origins and evolution
Commitment to social responsibility and sustainability
Ariel's passion for home design and starting Parachute
Overcoming challenges in D2C business
Adapting to external factors and remote work
Intentional living and space efficiency tips
Mission to promote safe sleep and reduce carbon emissions
Lessons from marketing and product development
Embracing growth and learning in business

ABOUT THE GUEST:

Ariel Kaye
Founder of Parachute
Linkedin: https://www.linkedin.com/in/arielkaye/
Website: https://www.parachutehome.com/

CHAPTERS:

00:00 | Introduction
03:11 | Parachute: Quality and Comfort for Modern Homes
05:35 | Where Design Passion Meets Advertising Expertise
08:11 | Empowered to Start a Business with the Support of Friends
11:31 | Resilience and Success in Early Entrepreneurship
15:59 | Prioritizing Sustainability: Planet and People in Business
17:22 | Parachute's Mission: Making Sleep Safe and Sustainable
20:04 | Maximizing Space for Intentional Living: Book Recommendations
23:12 | Transforming Spaces: The Power of Small Changes
24:35 | From Mistakes to Success: Lessons Learned
27:17 | Navigating Unexpected Challenges and Proudly Leading the Team
30:39 | Founders as Allies: The Power of Support and Inspiration
33:00 | Conclusion

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
http://www.heartcastmedia.com/]]>https://api.spreaker.com/episode/56062026Mon, 14 Aug 2023 10:55:01 +0000Heartcast MediaJoin host Diana Fryc on the latest episode of Gooder as she interviews Ariel Kaye, the innovative mind behind Parachute, a socially responsible home lifestyle brand based in Los Angeles. Discover Ariel's passion for sustainability and learn how it has...
Gain valuable insights into the challenges and rewards of running a direct-to-consumer startup, and explore the keys to building a resilient company culture. Plus, hear about a must-read book that offers practical tips for transforming your living space during COVID. Tune in for an inspiring journey about how Ariel turned her passion for home design into a thriving business with a remarkable social mission.

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

QUOTES:

"Giving back is a commitment for brands in the world of consumerism. -” Ariel Kaye

"Unlock the potential of your living space by repurposing and maximizing its functionality, ensuring every corner serves a purpose."- Ariel Kaye

“A mistake can be an opportunity for growth if you choose to learn from it." - Ariel Kaye

KEY TAKEAWAYS:

Parachute's origins and evolution
Commitment to social responsibility and sustainability
Ariel's passion for home design and starting Parachute
Overcoming challenges in D2C business
Adapting to external factors and remote work
Intentional living and space efficiency tips
Mission to promote safe sleep and reduce carbon emissions
Lessons from marketing and product development
Embracing growth and learning in business

ABOUT THE GUEST:

Ariel Kaye
Founder of Parachute
Linkedin: https://www.linkedin.com/in/arielkaye/
Website: https://www.parachutehome.com/

CHAPTERS:

00:00 | Introduction
03:11 | Parachute: Quality and Comfort for Modern Homes
05:35 | Where Design Passion Meets Advertising Expertise
08:11 | Empowered to Start a Business with the Support of Friends
11:31 | Resilience and Success in Early Entrepreneurship
15:59 | Prioritizing Sustainability: Planet and People in Business
17:22 | Parachute's Mission: Making Sleep Safe and Sustainable
20:04 | Maximizing Space for Intentional Living: Book Recommendations
23:12 | Transforming Spaces: The Power of Small Changes
24:35 | From Mistakes to Success: Lessons Learned
27:17 | Navigating Unexpected Challenges and Proudly Leading the Team
30:39 | Founders as Allies: The Power of Support and Inspiration
33:00 | Conclusion

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
http://www.heartcastmedia.com/]]>2046arielkaye,branding,brandmarketing,businesswoman,dianafryc,gooder,marketingstrategies,onlinebusiness,parachutefalsefullRevolutionizing Windows: Redefining the Design Landscape with Haley Weidenbaumhttps://www.spreaker.com/episode/revolutionizing-windows-redefining-the-design-landscape-with-haley-weidenbaum--55138238
She values modern functionality while appreciating the styles of the past. Join us as Haley shares her approach to making clients happy, one exquisite design project at a time. Let's dive in!

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

QUOTES:

"Research and development before launch is crucial. It can make a significant difference in your journey." - Haley Weidenbaum

Our goal is to blend functionality and design, creating window treatments that embody both aspects." - Haley Weidenbaum

"Stay away from trends, especially when making significant investments. Opt for choices that will stand the test of time- Haley Weidenbaum

KEY TAKEAWAYS:

Revolutionizing Window Treatments: Functionality and Design Focus
Adapting and Thriving in Business Despite Adversity.
Seamless Installations and Personalized Design Tips
Everhem's Holistic Design Approach
Work-Life Balance and Celebration
Entrepreneurship Lessons: Trials, Errors, and Positive Feedback
Expanding Reach, Enhancing User Experience
Marketing Goals and Enhancing Customer Engagement.
Timeless Approach to Designing Window Treatments.

ABOUT THE GUEST:

Haley Whedenbaum
CEO & CO Founder of Everhem
Linkedin: https://www.linkedin.com/in/haley-weidenbaum-85974b12/
Website: https://www.everhem.com/

CHAPTERS:

00:27 | Introduction
03:56 | Revolutionizing Window Treatments: Bridging Design and Tradition
08:22 | Building a Design Business: The Power of Collaboration
10:26 | Passion to Bliss: A Couple's Journey of Discovery
13:02 | Crafting a Vision: From Branding to Building Everhem
14:24 | Navigating with Adaptation and Communication
17:11 | Embracing Parenthood and Entrepreneurship
19:19 | Confidence & Perfection: Elevating Window Treatments Aesthetics
23:02 | Everhem's Hospitality-Inspired Customer Experience
28:35 | Streamlining Fabric Choices for Window Treatments
33:15 | Maximizing Individual Talents in a Partnership
37:28 | From Research to Resilience: Lessons in Entrepreneurship
41:35 | Expanding the Brand: Enhancing Websites and Growing Reach
43:21 | Empowering Women in Design: Elevating Sisters and Industry Peers
46:13 | Outro

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
http://www.heartcastmedia.com/
]]>https://api.spreaker.com/episode/55138238Mon, 31 Jul 2023 09:00:02 +0000Heartcast MediaIn this episode of Gooder, host Diana Fryc is joined by Haley Weidenbaum, CEO and co-founder of Everhem, Haley's passion for interior design started as a childhood hobby, and has since blossomed into a full-fledged mission to create homes that make...
She values modern functionality while appreciating the styles of the past. Join us as Haley shares her approach to making clients happy, one exquisite design project at a time. Let's dive in!

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

QUOTES:

"Research and development before launch is crucial. It can make a significant difference in your journey." - Haley Weidenbaum

Our goal is to blend functionality and design, creating window treatments that embody both aspects." - Haley Weidenbaum

"Stay away from trends, especially when making significant investments. Opt for choices that will stand the test of time- Haley Weidenbaum

KEY TAKEAWAYS:

Revolutionizing Window Treatments: Functionality and Design Focus
Adapting and Thriving in Business Despite Adversity.
Seamless Installations and Personalized Design Tips
Everhem's Holistic Design Approach
Work-Life Balance and Celebration
Entrepreneurship Lessons: Trials, Errors, and Positive Feedback
Expanding Reach, Enhancing User Experience
Marketing Goals and Enhancing Customer Engagement.
Timeless Approach to Designing Window Treatments.

ABOUT THE GUEST:

Haley Whedenbaum
CEO & CO Founder of Everhem
Linkedin: https://www.linkedin.com/in/haley-weidenbaum-85974b12/
Website: https://www.everhem.com/

CHAPTERS:

00:27 | Introduction
03:56 | Revolutionizing Window Treatments: Bridging Design and Tradition
08:22 | Building a Design Business: The Power of Collaboration
10:26 | Passion to Bliss: A Couple's Journey of Discovery
13:02 | Crafting a Vision: From Branding to Building Everhem
14:24 | Navigating with Adaptation and Communication
17:11 | Embracing Parenthood and Entrepreneurship
19:19 | Confidence & Perfection: Elevating Window Treatments Aesthetics
23:02 | Everhem's Hospitality-Inspired Customer Experience
28:35 | Streamlining Fabric Choices for Window Treatments
33:15 | Maximizing Individual Talents in a Partnership
37:28 | From Research to Resilience: Lessons in Entrepreneurship
41:35 | Expanding the Brand: Enhancing Websites and Growing Reach
43:21 | Empowering Women in Design: Elevating Sisters and Industry Peers
46:13 | Outro

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
http://www.heartcastmedia.com/
]]>2807falsefullRedefining Sustainability with Mo & Michelle Mokonehttps://www.spreaker.com/episode/redefining-sustainability-with-mo-michelle-mokone--54477130
They also talk about their expansion to the US market and their commitment to making all their products environmentally friendly. Tune in to hear more about their inspiring story and sustainable practices.

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

QUOTES:

"We take pride in creating sustainable jobs and providing a 50% transportation subsidy for our employees. Our goal is to empower our workforce and uplift the community, leading to positive transformations and economic growth." - Mo Mokone

"The advocacy for environmental awareness by companies is increasingly spreading a message of hope and inspiration. People are now finding solace in businesses that actively contribute towards tackling these pressing issues, fostering a sense of goodwill and positivity."- Michelle Mokone“

Recognizing the trials and tribulations of each other's journeys, we come to appreciate the tremendous efforts and obstacles overcome in attaining our current successes” - Michelle Mokone

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS:

Sustainable Business Practices
Prioritizing employee well-being and creating sustainable
How Mo’s Crib overcame adversity in the waste management industry in Africa
Successful expansion into the US market led to the growth of their business
Fostering a healthy work environment for their employees.
Navigating marketing challenges in a highly competitive market
Why Mo's Crib's products prioritize environmental sustainability.
The complex components of PVC pipes present challenges in the recycling process.
Michelle's contributions to the community exemplify the success of black women
Rejection of a sustainable basket in South Africa did not deter their determination to explore opportunities in the US market.

ABOUT THE GUEST:

Michelle Mokone & Mo Mokone
CEO/Founder of Mo’s Crib
Linkedin: https://www.linkedin.com/company/thealicegroup/
Website:https://moscrib.com/

CHAPTERS:

00:00 | Introduction
05:19 | Gratitude Overflowing: Appreciating the Thoughtful Gift Basket
07:46 | How Origami Swan Art Took Off as a Thriving Business Venture
11:00 | Reshaping Sustainability: Crafting Origami from Recycled PVC Pipes
15:06 | Weaving Nature's Gifts: Sustainable Baskets from Natural Materials
17:46 | From Rejection to Triumph: Pitching Baskets, Conquering the US Market
21:34 | The Marketplace Game: South Africa's Challenges, America's Opportunities
20:02 | Mo's Crib's Journey from Product Showcase to US Market Infiltration
32:01 | Fulfillment Beyond Profits: Nurturing a Healthy Work Environment
36:52 | Michelle's Inspirational Influence on Entrepreneurship
40:19 | Seeking Inspiration: Explore Creighton Barrel or Target for Unleashing Creativity
41:50 | Outro

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
http://www.heartcastmedia.com/]]>https://api.spreaker.com/episode/54477130Mon, 17 Jul 2023 12:00:03 +0000Heartcast MediaIn this episode of Gooder, host Diana Fryc is joined by Michelle Mokone and Mo Mokone, co-founders of Mo's Crib, a sustainable home decor company in South Africa. They discuss how businesses can make a difference in sustainability beyond just...
They also talk about their expansion to the US market and their commitment to making all their products environmentally friendly. Tune in to hear more about their inspiring story and sustainable practices.

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

QUOTES:

"We take pride in creating sustainable jobs and providing a 50% transportation subsidy for our employees. Our goal is to empower our workforce and uplift the community, leading to positive transformations and economic growth." - Mo Mokone

"The advocacy for environmental awareness by companies is increasingly spreading a message of hope and inspiration. People are now finding solace in businesses that actively contribute towards tackling these pressing issues, fostering a sense of goodwill and positivity."- Michelle Mokone“

Recognizing the trials and tribulations of each other's journeys, we come to appreciate the tremendous efforts and obstacles overcome in attaining our current successes” - Michelle Mokone

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS:

Sustainable Business Practices
Prioritizing employee well-being and creating sustainable
How Mo’s Crib overcame adversity in the waste management industry in Africa
Successful expansion into the US market led to the growth of their business
Fostering a healthy work environment for their employees.
Navigating marketing challenges in a highly competitive market
Why Mo's Crib's products prioritize environmental sustainability.
The complex components of PVC pipes present challenges in the recycling process.
Michelle's contributions to the community exemplify the success of black women
Rejection of a sustainable basket in South Africa did not deter their determination to explore opportunities in the US market.

ABOUT THE GUEST:

Michelle Mokone & Mo Mokone
CEO/Founder of Mo’s Crib
Linkedin: https://www.linkedin.com/company/thealicegroup/
Website:https://moscrib.com/

CHAPTERS:

00:00 | Introduction
05:19 | Gratitude Overflowing: Appreciating the Thoughtful Gift Basket
07:46 | How Origami Swan Art Took Off as a Thriving Business Venture
11:00 | Reshaping Sustainability: Crafting Origami from Recycled PVC Pipes
15:06 | Weaving Nature's Gifts: Sustainable Baskets from Natural Materials
17:46 | From Rejection to Triumph: Pitching Baskets, Conquering the US Market
21:34 | The Marketplace Game: South Africa's Challenges, America's Opportunities
20:02 | Mo's Crib's Journey from Product Showcase to US Market Infiltration
32:01 | Fulfillment Beyond Profits: Nurturing a Healthy Work Environment
36:52 | Michelle's Inspirational Influence on Entrepreneurship
40:19 |...]]>2514branding,brandingideas,business,dianafryc,gooder,michellemokone,momokone,smallbusiness,sustainablebusinessfalsefullCulinary Resilience: Unveiling Success in the Food Industry with Holly Snyderhttps://www.spreaker.com/episode/culinary-resilience-unveiling-success-in-the-food-industry-with-holly-snyder--54477080
The discussion delves into the challenges faced by women in the male-dominated food manufacturing industry, emphasizing the importance of asserting oneself and asking insightful questions. She also reflects on the profound impact of the 2008 financial crisis on her and her colleagues. Tune in for illuminating insights on the food business, branding, and leadership.

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

QUOTES:

"The exhilaration, the rush of energy, it's truly incredible. You form this unique, sometimes dysfunctional, but tightly-knit family. Through thick and thin, you're united, and that feeling is simply unparalleled."- Holly Synder

"It's remarkable to see that even now, there's nothing in the market that truly compares to the revolutionary nature you’ve created in the freezer aisle." - Diana Fryc

“Our journey led us in creating frozen meals that became a nationwide sensation, exceeding all expectations."" - Holly Snyder

KEY TAKEAWAYS:

Epiphany after bankruptcy and desire for stability
Acknowledgement of Food Insecurity Issues
The Impact of the 2008 Financial Crisis
Overcoming USDA inspection requirements and regulations
Empowering Women in the Food Manufacturing Industry
Embracing Curiosity and New Experiences
Importance of Loving What You Do
Passion and Purpose: Navigating Career Paths with Fulfillment
The Power of Love and Fulfillment in Professional Journeys
Lessons Learned: Insights and Personal Growth from Holly's Journey
Resilience: Overcoming Obstacles on the Path to Success
Thriving in the Culinary World: Determination and Hard Work Unveiled

ABOUT THE GUEST:

Holly Snyder
Senior Culinary Product Developer at Amazon
Linkedin: https://www.linkedin.com/in/hollyce-snyder-8a85b05/

CHAPTERS:

00:00 | Introduction
00:26 | Unveiling Culinary Brilliance with Holly Snyder
05:49 | From Artistry to Culinary Passion
13:01 | Lessons from Prominent Restaurants
16:25 | Behind the Scenes: The Hidden Complexity of Pastry Chefs
19:40 | Navigating the Housing Crisis and Startup Life
20:59 | Discovering Stability in the Midst of Financial Crisis
25:51 | Nurturing Compassion: Supporting Children Through Food Insecurity
31:49 | Entrepreneurial Strategies: Mastering the USDA with Private Label Meals
36:04 | Empowering Women in Food Manufacturing: Securing a Seat at the Table
38:52 | Making a Difference: Honoring Leaders in Food Insecurity Relief
41:52 | Outro

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
http://www.heartcastmedia.com/]]>https://api.spreaker.com/episode/54477080Mon, 03 Jul 2023 12:00:02 +0000Heartcast MediaIn this episode of Gooder, our host Diana Fryc engages in a captivating conversation with Holly Snyder, an accomplished senior culinary product developer at Amazon, renowned for her extensive expertise leading consumer research and development teams....
The discussion delves into the challenges faced by women in the male-dominated food manufacturing industry, emphasizing the importance of asserting oneself and asking insightful questions. She also reflects on the profound impact of the 2008 financial crisis on her and her colleagues. Tune in for illuminating insights on the food business, branding, and leadership.

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

QUOTES:

"The exhilaration, the rush of energy, it's truly incredible. You form this unique, sometimes dysfunctional, but tightly-knit family. Through thick and thin, you're united, and that feeling is simply unparalleled."- Holly Synder

"It's remarkable to see that even now, there's nothing in the market that truly compares to the revolutionary nature you’ve created in the freezer aisle." - Diana Fryc

“Our journey led us in creating frozen meals that became a nationwide sensation, exceeding all expectations."" - Holly Snyder

KEY TAKEAWAYS:

Epiphany after bankruptcy and desire for stability
Acknowledgement of Food Insecurity Issues
The Impact of the 2008 Financial Crisis
Overcoming USDA inspection requirements and regulations
Empowering Women in the Food Manufacturing Industry
Embracing Curiosity and New Experiences
Importance of Loving What You Do
Passion and Purpose: Navigating Career Paths with Fulfillment
The Power of Love and Fulfillment in Professional Journeys
Lessons Learned: Insights and Personal Growth from Holly's Journey
Resilience: Overcoming Obstacles on the Path to Success
Thriving in the Culinary World: Determination and Hard Work Unveiled

ABOUT THE GUEST:

Holly Snyder
Senior Culinary Product Developer at Amazon
Linkedin: https://www.linkedin.com/in/hollyce-snyder-8a85b05/

CHAPTERS:

00:00 | Introduction
00:26 | Unveiling Culinary Brilliance with Holly Snyder
05:49 | From Artistry to Culinary Passion
13:01 | Lessons from Prominent Restaurants
16:25 | Behind the Scenes: The Hidden Complexity of Pastry Chefs
19:40 | Navigating the Housing Crisis and Startup Life
20:59 | Discovering Stability in the Midst of Financial Crisis
25:51 | Nurturing Compassion: Supporting Children Through Food Insecurity
31:49 | Entrepreneurial Strategies: Mastering the USDA with Private Label Meals
36:04 | Empowering Women in Food Manufacturing: Securing a Seat at the Table
38:52 | Making a Difference: Honoring Leaders in Food Insecurity Relief
41:52 | Outro

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.2546branding,brandstrategy,business,businessstartup,dianafryc,foodbusiness,foodindustry,gooder,podcast,womenfalsefullFrom Cereal Trials to Market Triumph: The Journey of Ellis and Margaret Wishingradhttps://www.spreaker.com/episode/from-cereal-trials-to-market-triumph-the-journey-of-ellis-and-margaret-wishingrad--54007501
Join us to learn from Margaret's experiences about securing facings and slots in retailers, building brand loyalty, and surrounding yourself with great people who share your values.

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

QUOTES:

"We often reflect on the countless pounds of cereal we experimented with before finding the product that made it to market. That's the essence of the process — a journey of trial and error." - Margaret Wishingrad

"When your message resonates consistently with customers, consumers, buyers, distributors, and beyond, you know you've truly mastered it." — Diana Fryc

"The freedom to work from home grants me the joy of being there for my kids as they come home from school. Welcoming them into the dining room while I continue to work is a priceless experience." — Margaret Wishingrad

KEY TAKEAWAYS:

The Success Story of an Emerging Brand
Crafting a Compelling Narrative to Secure Retail Space
Navigating the Competitive Landscape for Retail Facings
Overcoming Technical Challenges in Developing a Healthy Cereal Alternative
Collaboration with a Food Scientist: Breaking Barriers
Testing the Final Product: A Toddler's Approval
Launch Strategy and Considerations for Success
Identifying the Gap: Lack of Healthy Cereal Options
Leveraging Data to Win Over Retailers
Balancing Marriage and Partnership Outside of Business
Surrounding Oneself with Positivity and Like-Minded Individuals
Synergies in Business Relationships

ABOUT THE GUEST:
Margaret Wishingrad
CEO/Co-Founder of Three Wishes
Linkedin: https://www.linkedin.com/company/three-wishes-cereal/
Website: https://threewishescereal.com/

CHAPTERS:
00:00 | Introduction
04:35 | Food as Medicine: A Journey to Mindful Parenting
09:04 | Journey to Creating Innovative Cereal
12:57 | Building a CPG brand through retail strategy
16:50 | Strategic Innovations: Balancing Growth and Consumer Satisfaction
18:10 | Entrepreneurship in Pajamas: A Flexible Journey to Success
21:16 | Thriving in the Mess: Embracing Chaos and Growth
23:17 | Married Entrepreneurs: Fighting Fast and Succeeding Together
27:22 | Love, Entrepreneurship, and Never-ending Celebration
32:16 | Building Trust and Excitement: Creating a Fun Household Brand
33:25 | Female Founders Revolutionizing Industries with Purpose
34:55 | Outro

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
http://www.heartcastmedia.com/]]>https://api.spreaker.com/episode/54007501Mon, 19 Jun 2023 12:00:02 +0000Heartcast MediaIn this episode of Gooder, we hear from Margaret Wishingrad, the CEO and Co-Founder of Three Wishes Cereal, a company that created a truly healthy cereal alternative made with nutritious and protein-dense ingredients like chickpeas and pea protein....
Join us to learn from Margaret's experiences about securing facings and slots in retailers, building brand loyalty, and surrounding yourself with great people who share your values.

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

QUOTES:

"We often reflect on the countless pounds of cereal we experimented with before finding the product that made it to market. That's the essence of the process — a journey of trial and error." - Margaret Wishingrad

"When your message resonates consistently with customers, consumers, buyers, distributors, and beyond, you know you've truly mastered it." — Diana Fryc

"The freedom to work from home grants me the joy of being there for my kids as they come home from school. Welcoming them into the dining room while I continue to work is a priceless experience." — Margaret Wishingrad

KEY TAKEAWAYS:

The Success Story of an Emerging Brand
Crafting a Compelling Narrative to Secure Retail Space
Navigating the Competitive Landscape for Retail Facings
Overcoming Technical Challenges in Developing a Healthy Cereal Alternative
Collaboration with a Food Scientist: Breaking Barriers
Testing the Final Product: A Toddler's Approval
Launch Strategy and Considerations for Success
Identifying the Gap: Lack of Healthy Cereal Options
Leveraging Data to Win Over Retailers
Balancing Marriage and Partnership Outside of Business
Surrounding Oneself with Positivity and Like-Minded Individuals
Synergies in Business Relationships

ABOUT THE GUEST:
Margaret Wishingrad
CEO/Co-Founder of Three Wishes
Linkedin: https://www.linkedin.com/company/three-wishes-cereal/
Website: https://threewishescereal.com/

CHAPTERS:
00:00 | Introduction
04:35 | Food as Medicine: A Journey to Mindful Parenting
09:04 | Journey to Creating Innovative Cereal
12:57 | Building a CPG brand through retail strategy
16:50 | Strategic Innovations: Balancing Growth and Consumer Satisfaction
18:10 | Entrepreneurship in Pajamas: A Flexible Journey to Success
21:16 | Thriving in the Mess: Embracing Chaos and Growth
23:17 | Married Entrepreneurs: Fighting Fast and Succeeding Together
27:22 | Love, Entrepreneurship, and Never-ending Celebration
32:16 | Building Trust and Excitement: Creating a Fun Household Brand
33:25 | Female Founders Revolutionizing Industries with Purpose
34:55 | Outro

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a...]]>2138falsefullTrust and Transformation in Women’s Supplements with Alex Taylor & Tori Thain Gioiahttps://www.spreaker.com/episode/trust-and-transformation-in-women-s-supplements-with-alex-taylor-tori-thain-gioia--54007317
QUOTES:

Embracing a holistic perspective, we shape our products and content based on insights from diverse experts – maternal fetal medicine specialists, naturopaths, reproductive psychiatrists, and nutritionists – to meet the diverse needs of women - Alex Taylor

What truly inspires us each day is the mission to foster a world where women are healthier, well-supported, and where moms and babies thrive with happiness and wellness" - Tori Thain Gioia

"Taking a sophisticated approach to supplementation can help fill the gaps and bring balance where it is needed." - Diana Fryc

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS:

Addressing challenges for women balancing career and reproduction
Urgent need for better research, advocacy, and doctor-approved products
Dissatisfaction with current products for millennial moms
Discovering link between pregnancy nutrition and cleft lip
Lack of reliable information on nutrition during pregnancy
Importance of doctor-developed vitamin routines
Focus on quality and dosage in supplements
Validation from Top OB and maternal fetal medicine experts
The Essence of Trust: Perelel’s Core Mission

ABOUT THE GUEST:

Alex Taylor & Tori Thain Gioia
CEO/Founder of Perelel
Linkedin: https://www.linkedin.com/company/perelel/
Website:https://perelelhealth.com/

CHAPTERS:
00:00 | Introduction
02:28 | Unveiling the Inspiration behind Perelel
05:25 | Frustration to Inspiration: Building a Better Path for Millennial Moms
09:41 | OB validates need for new maternal product line
13:36 | Empowering Women through Skill and Purpose
15:43 | Entrepreneurs Face Challenges in Supplement Industry Expansion
19:35 | Reshaping Medical Knowledge for Equality
20:08 | Supporting women's health during peak years
25:56 | The Impact of Built-in Brand Credibility at Perelel
29:18 | Emphasizing Brand Reliability Over Celebrity Influence
33:11 | Mission-Driven Brands Advocating for Women Leaders
34:04 | Conclusion

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
http://www.heartcastmedia.com/]]>https://api.spreaker.com/episode/54007317Mon, 05 Jun 2023 10:00:02 +0000Heartcast MediaIn this episode of Gooder, host Diana Fryc welcomes guests Tori Thain Gioia and Alex Taylor, the co-founders and co-CEOs of Perelel, a company specializing in doctor-approved nutritional supplements for women in their reproductive stage. Tori was...
QUOTES:

Embracing a holistic perspective, we shape our products and content based on insights from diverse experts – maternal fetal medicine specialists, naturopaths, reproductive psychiatrists, and nutritionists – to meet the diverse needs of women - Alex Taylor

What truly inspires us each day is the mission to foster a world where women are healthier, well-supported, and where moms and babies thrive with happiness and wellness" - Tori Thain Gioia

"Taking a sophisticated approach to supplementation can help fill the gaps and bring balance where it is needed." - Diana Fryc

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS:

Addressing challenges for women balancing career and reproduction
Urgent need for better research, advocacy, and doctor-approved products
Dissatisfaction with current products for millennial moms
Discovering link between pregnancy nutrition and cleft lip
Lack of reliable information on nutrition during pregnancy
Importance of doctor-developed vitamin routines
Focus on quality and dosage in supplements
Validation from Top OB and maternal fetal medicine experts
The Essence of Trust: Perelel’s Core Mission

ABOUT THE GUEST:

Alex Taylor & Tori Thain Gioia
CEO/Founder of Perelel
Linkedin: https://www.linkedin.com/company/perelel/
Website:https://perelelhealth.com/

CHAPTERS:
00:00 | Introduction
02:28 | Unveiling the Inspiration behind Perelel
05:25 | Frustration to Inspiration: Building a Better Path for Millennial Moms
09:41 | OB validates need for new maternal product line
13:36 | Empowering Women through Skill and Purpose
15:43 | Entrepreneurs Face Challenges in Supplement Industry Expansion
19:35 | Reshaping Medical Knowledge for Equality
20:08 | Supporting women's health during peak years
25:56 | The Impact of Built-in Brand Credibility at Perelel
29:18 | Emphasizing Brand Reliability Over Celebrity Influence
33:11 | Mission-Driven Brands Advocating for Women Leaders
34:04 | Conclusion

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
http://www.heartcastmedia.com/]]>2136falsefullExploring Global Flavors and Culture Through Snacking with Sarah Wallacehttps://retail-voodoo.com/insights/exploring-global-flavors-and-culture-through-snacking-with-sarah-wallace/
QUOTES:

When you're launching a new brand, you have to be willing to take risks and carve out a new space in the market. It's not always easy, but it can be incredibly rewarding to be a trailblazer and create a category that didn't exist before." - Sarah

Traditional cooking is a way to learn about and appreciate culture and history. By offering authentic ingredients to immigrant communities, multicultural brands are innovating in the food industry and helping to advance diversity and access to more authentic cuisine." - Sarah

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS:

Cost Reduction and Advancements in Technology in Podcasting
Cultural Differences in Food Preferences and Pride in India and Central Europe
Sustainable Strategies for Business Growth
Authenticity and Sustainability in Food Brands
The Good Bean's Plant-Based Mission
Challenges in Branding and Market Placement
Multiculturalism in Food Products
Empowering BIPOC Founders and CEOs in the Natural Products Industry
Spices and Ingredient Diversity
Branding and Celebrating Asian Heritage

Cost Reduction and Advancements in Technology in Podcasting
Cultural Differences in Food Preferences and Pride in India and Central Europe
Sustainable Strategies for Business Growth
Authenticity and Sustainability in Food Brands
The Good Bean's Plant-Based Mission
Challenges in Branding and Market Placement
Multiculturalism in Food Products
Empowering BIPOC Founders and CEOs in the Natural Products Industry
Spices and Ingredient Diversity
Branding and Celebrating Asian Heritage

ABOUT THE GUEST:
Sarah Wallace
CEO/Founder of The Good Bean & Beanitos
Linkedin: https://www.linkedin.com/in/sarahwallace/
The Good Bean: https://www.linkedin.com/company/the-good-bean/

CHAPTERS:
00:00 | Introduction
03:38 | Revolutionizing the Snack Industry: The Good Bean Founder's Story
08:27 | The Future of Multicultural Cuisine in America's Kitchen
14:06 | Creating a New Snack Category: The Journey of Roasted Chickpeas
18:56 | The Podcasting Revolution: From Expense to Accessibility
21:57 | Exploring India's Culinary Fusion: Embracing Curiosity and Spice
24:23 | Merging for Sustainability: Transforming the Snack Industry One Bean at a Time
31:05 | Included: Amplifying BIPOC Founders in the Natural Products Industry
39:25 | Unveiling the Exciting Japanese Bean Snack
44:05 | Exploring the Enchanting World of Spice Merchants
46:54 | Conclusion

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit Contact - Retail Voodoo to set up a discovery call today.

Produced by Heartcast Media
http://www.heartcastmedia.com/]]>2849branding,business,culture,food,gooder,podcast,womenfalsefullLeveraging Celebrity Partnerships to get Real ROI with Melissa Connerhttps://www.spreaker.com/episode/leveraging-celebrity-partnerships-to-get-real-roi-with-melissa-conner--53739695
QUOTES

Being unafraid to speak up about what's important to you and your customers is key. While not all brands need to be activists, supporting causes that matter to you and your audience can build confidence and loyalty. - Melissa

The myth that working with celebrities always guarantees success is false. However, working with them can be beneficial if there is a genuine connection between the celebrity and the brand, and if the partnership is thoughtfully planned and executed. - Melissa

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS

Melissa’ career and how she became a part of the PR industry

About Jennifer Bett Communications and how they built relationships with their partners

Tricks and Myth about leveraging Celebrity endorsementsImportance of speaking up your ideas and saying no in certain situations

JBC's Focus on diversity, equity, and inclusion in branding and communications

ABOUT THE GUEST
Melissa Conner
Partner & Managing Director at Jennifer Bett Communications
Linkedin:: https://www.linkedin.com/in/melissa-duren-conner-0418414/
Links: https://www.jenniferbett.com

CHAPTERS
00:00 | Introduction
04:20 | About Jennifer Bett Communications
07:07 | JBC’s focused industries
11:21 | Partnership and building relationship
16:16 | Leveraging celebrity endorsements
26:14 | Melissa’s career on PR Industry
35:35 | Importance of speaking up and saying no
37:26 | Diversity, equity, and inclusion in branding and communications
40:48 | Leading women in various industries
42:22 | Conclusion

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit Contact - Retail Voodoo to set up a discovery call today.

Produced by Heartcast Media
http://www.heartcastmedia.com/]]>https://api.spreaker.com/episode/53739695Mon, 08 May 2023 11:00:02 +0000Heartcast MediaMelissa Conner is a partner and director at Jennifer Bett Communications. She has won awards for her communication skills and has over 15 years of experience in the industry. She joined Jennifer Bett Communications in 2014 and focuses on helping...
QUOTES

Being unafraid to speak up about what's important to you and your customers is key. While not all brands need to be activists, supporting causes that matter to you and your audience can build confidence and loyalty. - Melissa

The myth that working with celebrities always guarantees success is false. However, working with them can be beneficial if there is a genuine connection between the celebrity and the brand, and if the partnership is thoughtfully planned and executed. - Melissa

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS

Melissa’ career and how she became a part of the PR industry

About Jennifer Bett Communications and how they built relationships with their partners

Tricks and Myth about leveraging Celebrity endorsementsImportance of speaking up your ideas and saying no in certain situations

JBC's Focus on diversity, equity, and inclusion in branding and communications

ABOUT THE GUEST
Melissa Conner
Partner & Managing Director at Jennifer Bett Communications
Linkedin:: https://www.linkedin.com/in/melissa-duren-conner-0418414/
Links: https://www.jenniferbett.com

CHAPTERS
00:00 | Introduction
04:20 | About Jennifer Bett Communications
07:07 | JBC’s focused industries
11:21 | Partnership and building relationship
16:16 | Leveraging celebrity endorsements
26:14 | Melissa’s career on PR Industry
35:35 | Importance of speaking up and saying no
37:26 | Diversity, equity, and inclusion in branding and communications
40:48 | Leading women in various industries
42:22 | Conclusion

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit Contact - Retail Voodoo to set up a discovery call today.

Produced by Heartcast Media
http://www.heartcastmedia.com/]]>2624falsefullInspiring Innovative Initiatives with Audarshia Townsendhttps://www.spreaker.com/episode/inspiring-innovative-initiatives-with-audarshia-townsend--53626190https://www.linkedin.com/in/dianafryc/KEY

TAKEAWAYS:
-How Audarshia became a food and beverage insider.
-The affect that the pandemic had on recent food trends across the country.
-Innovation continues to push both the plant-based and big CPG industries toward product betterment.
-Impactful women leaders across the food and beverage industry and community.

ABOUT THE GUEST:

Audarshia TownsendContent Director, Food & Beverage Insider, Informa Markets
https://www.linkedin.com/in/audarshia/
https://www.informamarkets.com

CHAPTERS:

00:00 | Introduction
03:15 | The Making of an Insider
05:02 | Informa Market
06:44 | Working with Naturally Network
08:48 | Becoming a Food & Beverage Insider
17:14 | Nashville’s Diverse Culinary Scene
21:32 | Plant-Based Innovations
28:47 | Current Food Trends
30:48 | Innovative Moves Coming from Ice Cream & Beverage
35:17 | Women Leaders
40:55 | What’s Next for Audarshia
43:26 | Links & Resources

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit Contact - Retail Voodoo to set up a discovery call today.

Produced by Heartcast Media
http://www.heartcastmedia.com/

QUOTES:

"Transparency in the plant-based narrative is crucial for improved taste and product quality. Companies are actively improving their innovations in plant-based products." - Audarshia

“African cuisine is now available in mainstream grocery aisles, allowing people to easily enjoy African dishes at home. It's incredible that it took so long for this to happen, it's truly remarkable.” - Audarshia]]>https://api.spreaker.com/episode/53626190Mon, 24 Apr 2023 09:00:03 +0000Heartcast MediaAudarshia Townsend is the Content Director for Informa Market and a veteran food and beverage journalist covering the latest trends and innovations across the food industry. As Content Director for Informa Markets, she oversees the development of...https://www.linkedin.com/in/dianafryc/KEY

TAKEAWAYS:
-How Audarshia became a food and beverage insider.
-The affect that the pandemic had on recent food trends across the country.
-Innovation continues to push both the plant-based and big CPG industries toward product betterment.
-Impactful women leaders across the food and beverage industry and community.

ABOUT THE GUEST:

Audarshia TownsendContent Director, Food & Beverage Insider, Informa Markets
https://www.linkedin.com/in/audarshia/
https://www.informamarkets.com

CHAPTERS:

00:00 | Introduction
03:15 | The Making of an Insider
05:02 | Informa Market
06:44 | Working with Naturally Network
08:48 | Becoming a Food & Beverage Insider
17:14 | Nashville’s Diverse Culinary Scene
21:32 | Plant-Based Innovations
28:47 | Current Food Trends
30:48 | Innovative Moves Coming from Ice Cream & Beverage
35:17 | Women Leaders
40:55 | What’s Next for Audarshia
43:26 | Links & Resources

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit Contact - Retail Voodoo to set up a discovery call today.

Produced by Heartcast Media
http://www.heartcastmedia.com/

QUOTES:

"Transparency in the plant-based narrative is crucial for improved taste and product quality. Companies are actively improving their innovations in plant-based products." - Audarshia

“African cuisine is now available in mainstream grocery aisles, allowing people to easily enjoy African dishes at home. It's incredible that it took so long for this to happen, it's truly remarkable.” - Audarshia]]>2678falsefullBrewing Better with Betsy Frosthttps://www.spreaker.com/episode/brewing-better-with-betsy-frost--53339817
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS

The Evolution of Hoplark Brands
The Sober Curious Space
Background Working at General Mills
Networking & Mentoring in Business

ABOUT THE GUEST

Betsy Frost
CEO of Hoplark Brands
https://www.linkedin.com/in/betsy-frost https://hoplark.com

QUOTES

"You don't have to stay someplace if you're not happy. There are a lot of options and not every place is the right fit, and that's okay.” - Betsy

"Keep your eye open for new doors...be open. Say yes to things. Just say yes and see where it takes you." - Betsy

CHAPTERS

00:00 | Introduction
03:23 | Meeting Betsy at Expo West
04:33 | What is Hoplark?
08:18 | The sober Curious Market
12:44 | Working at General Mills
24:45 | Networking & Mentoring
28:16 | Creating Your Ideal Working Space
33:48 | Advice & Wisdom Learned Along the Way
36:33 | What’s next for Hoplark?
37:47 | Promoting Amazing Women
39:20 | Learn More About Hoplark Brands

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media.
https://www.heartcastmedia.com/]]>https://api.spreaker.com/episode/53339817Sun, 26 Mar 2023 21:00:01 +0000Heartcast MediaBetsy Frost is the CEO of Hoplark Brands, a company brewing tea like beer, with the hops, but without sugars, additives or any fermentation; each with the sophisticated flavor of hops, without the alcohol or calories. Betsy’s marketing background...
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS

The Evolution of Hoplark Brands
The Sober Curious Space
Background Working at General Mills
Networking & Mentoring in Business

ABOUT THE GUEST

Betsy Frost
CEO of Hoplark Brands
https://www.linkedin.com/in/betsy-frost https://hoplark.com

QUOTES

"You don't have to stay someplace if you're not happy. There are a lot of options and not every place is the right fit, and that's okay.” - Betsy

"Keep your eye open for new doors...be open. Say yes to things. Just say yes and see where it takes you." - Betsy

CHAPTERS

00:00 | Introduction
03:23 | Meeting Betsy at Expo West
04:33 | What is Hoplark?
08:18 | The sober Curious Market
12:44 | Working at General Mills
24:45 | Networking & Mentoring
28:16 | Creating Your Ideal Working Space
33:48 | Advice & Wisdom Learned Along the Way
36:33 | What’s next for Hoplark?
37:47 | Promoting Amazing Women
39:20 | Learn More About Hoplark Brands

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media.
https://www.heartcastmedia.com/]]>2436falsefullEverything Expo with Diana Frychttps://www.spreaker.com/episode/everything-expo-with-diana-fryc--53263079
Today's episode is hosted by Mercedes Evenson of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/mercedesevenson/

KEY TAKEAWAYS

Expo West and Expo East
Innovative products at the show
Expo West Networking Events

ABOUT THE GUEST

Diana Fryc
Partner & Chief Growth Officer, Retail Voodoo
https://www.linkedin.com/in/dianafryc Retail Voodoo

QUOTES

The Naturally Network is really working to build the community of minority-owned business owners and brand owners within the community of naturals, simply because there's a lot of under-representation in general. - Diana

"It looks like this year we're going to have a pretty nice mix of brands, I really would encourage you all to come to Expo East." - Diana

CHAPTERS

00:00 | Introduction
03:10 | What is Expo West?
06:36 | Making Meaningful Connections at Expo West
11:12 | Innovative Products & Brands
15:13 | Dream Clients & Brands
17:20 | The Importance of Attending Conferences
19:13 | Connect with Diana

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media.
https://www.heartcastmedia.com/]]>https://api.spreaker.com/episode/53263079Mon, 20 Mar 2023 14:03:50 +0000Heartcast MediaDiana Fryc, Chief Growth Officer, Podcast Host and Partner at Retail Voodoo is an expert marketer in the food, beverage and wellness industries. With 20 years of experience, she has helped both established companies and start-up brands build and grow...
Today's episode is hosted by Mercedes Evenson of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/mercedesevenson/

KEY TAKEAWAYS

Expo West and Expo East
Innovative products at the show
Expo West Networking Events

ABOUT THE GUEST

Diana Fryc
Partner & Chief Growth Officer, Retail Voodoo
https://www.linkedin.com/in/dianafryc Retail Voodoo

QUOTES

The Naturally Network is really working to build the community of minority-owned business owners and brand owners within the community of naturals, simply because there's a lot of under-representation in general. - Diana

"It looks like this year we're going to have a pretty nice mix of brands, I really would encourage you all to come to Expo East." - Diana

CHAPTERS

00:00 | Introduction
03:10 | What is Expo West?
06:36 | Making Meaningful Connections at Expo West
11:12 | Innovative Products & Brands
15:13 | Dream Clients & Brands
17:20 | The Importance of Attending Conferences
19:13 | Connect with Diana

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media.
https://www.heartcastmedia.com/]]>1228falsefullPassion Prevails with Melissa Pricehttps://www.spreaker.com/episode/passion-prevails-with-melissa-price--53148161
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS
The Campbell’s Soup Company Brand Portfolio
Melissa's Role as Customer Vice President
Managing Large Company Transitions
What’s Upcoming for Campbell’s

ABOUT THE GUEST
Melissa Price
Customer Vice President, Campbell Soup Company
https://www.linkedin.com/in/melissa-price-7879146/
https://www.campbellsoupcompany.com/

QUOTES

"Passion guides my career, fueled by knowing where my strengths and energy lie, and how I can add value to my teams and organization." - Melissa

"I embrace opportunities by seeking guidance from mentors, advocates, and sponsors. By taking calculated risks, I maximize each chance that comes my way, which often leads to new and exciting paths." - Melissa

"Effective leadership involves more than just management. It requires authenticity and adaptability. To improve, leaders must stay self-aware, open to feedback, and willing to learn from others. Being humble and vulnerable are important qualities for successful leadership." -Melissa

CHAPTERS

00:00 | Introduction
04:16 | The Campbell’s Soup Company Brand & Products
05:43 | Customer Vice President Role & Impact
06:04 | The Effects of COVID-19 on the Business
11:12 | Working at Campbell’s Soup Company
14:45 | Leadership Growth & Career Journey
20:01 | Managing Company-Wide Transitions
22:40 | A Career Turning Point
29:23 | Advice & Recommendations
31:40 | What’s Next for Campbell’s
33:10 | Women Who Push For & Seek Change
34:23 | Trends to Watch
38:32 | Conclusion

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media.
https://www.heartcastmedia.com/]]>https://api.spreaker.com/episode/53148161Sun, 12 Mar 2023 21:00:02 +0000Heartcast MediaMelissa Price, the Customer Vice President at Campbell’s Soup Company, joins us to discuss her 16-year career as a seasoned marketing and sales leader. Her experience in the CPG industry has made her an expert in demand creation, P&L Management...
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS
The Campbell’s Soup Company Brand Portfolio
Melissa's Role as Customer Vice President
Managing Large Company Transitions
What’s Upcoming for Campbell’s

ABOUT THE GUEST
Melissa Price
Customer Vice President, Campbell Soup Company
https://www.linkedin.com/in/melissa-price-7879146/
https://www.campbellsoupcompany.com/

QUOTES

"Passion guides my career, fueled by knowing where my strengths and energy lie, and how I can add value to my teams and organization." - Melissa

"I embrace opportunities by seeking guidance from mentors, advocates, and sponsors. By taking calculated risks, I maximize each chance that comes my way, which often leads to new and exciting paths." - Melissa

"Effective leadership involves more than just management. It requires authenticity and adaptability. To improve, leaders must stay self-aware, open to feedback, and willing to learn from others. Being humble and vulnerable are important qualities for successful leadership." -Melissa

CHAPTERS

00:00 | Introduction
04:16 | The Campbell’s Soup Company Brand & Products
05:43 | Customer Vice President Role & Impact
06:04 | The Effects of COVID-19 on the Business
11:12 | Working at Campbell’s Soup Company
14:45 | Leadership Growth & Career Journey
20:01 | Managing Company-Wide Transitions
22:40 | A Career Turning Point
29:23 | Advice & Recommendations
31:40 | What’s Next for Campbell’s
33:10 | Women Who Push For & Seek Change
34:23 | Trends to Watch
38:32 | Conclusion

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media.
https://www.heartcastmedia.com/]]>2352falsefullIt's Not Traditional, It's TWRL with Olivia Chenhttps://www.spreaker.com/episode/it-s-not-traditional-it-s-twrl-with-olivia-chen--53094362
Join us on this podcast as Olivia shares how she started TWRL Milk Tea with her business partner Pauline, and how they've grown the business together. You'll learn the secrets of their success and hear about the challenges they've faced along the way.

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS
-About TWRL Milk tea, its product, suppliers, and history
-The inspiration behind TWRL, its foundation and the people behind it
-The work dynamics of the two business partners, Olivia and Pauline
-Creating a successful brand through differentiation and embracing identity

ABOUT THE GUEST
Olivia Chen
Co-Founder & CMO, TWRL Milk Tea
https://www.linkedin.com/in/olichen/https://twrlmilktea.com/

https://twrlmilktea.com/

QUOTES

"We incorporated the concept of nature and fusion into our Milk Tea or drinks, which is now a common trend in coffee, but at the time we were the pioneers in this approach.”- Olivia

"Alignment on important values is crucial, and not many people think about it. As individuals with a strong marketing background, Pauline and I prioritize this aspect." - Olivia

CHAPTERS
00:00 | Introduction
01:15 | Introducing Olivia Chen
04:00 | About TWRL Milk Tea
05:42 | What is Milk Tea
07:01 | Farm suppliers
09:30 | The beginnings of TWRL
12:46 | Work dynamics with the business partner
28:41 | The growth of TWRL Milk Tea
38:19 | Differentiation and embracing identity
39:55 | What’s next for TWRL
44:31 | A Spotlight for an amazing women
45:16 | Links
45:55 | Conclusion

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit Contact - Retail Voodoo to set up a discovery call today.

Produced by Heartcast Media
www.heartcastmedia.com]]>https://api.spreaker.com/episode/53094362Mon, 06 Mar 2023 11:00:02 +0000Heartcast MediaGet ready to hear from Olivia Chen, the co-founder and chief marketing officer of Twrl Milk Tea. She's a creative entrepreneur who loves bringing people together, telling stories, and marketing. Olivia knows how to use unconventional marketing tactics...
Join us on this podcast as Olivia shares how she started TWRL Milk Tea with her business partner Pauline, and how they've grown the business together. You'll learn the secrets of their success and hear about the challenges they've faced along the way.

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS
-About TWRL Milk tea, its product, suppliers, and history
-The inspiration behind TWRL, its foundation and the people behind it
-The work dynamics of the two business partners, Olivia and Pauline
-Creating a successful brand through differentiation and embracing identity

ABOUT THE GUEST
Olivia Chen
Co-Founder & CMO, TWRL Milk Tea
https://www.linkedin.com/in/olichen/https://twrlmilktea.com/

https://twrlmilktea.com/

QUOTES

"We incorporated the concept of nature and fusion into our Milk Tea or drinks, which is now a common trend in coffee, but at the time we were the pioneers in this approach.”- Olivia

"Alignment on important values is crucial, and not many people think about it. As individuals with a strong marketing background, Pauline and I prioritize this aspect." - Olivia

CHAPTERS
00:00 | Introduction
01:15 | Introducing Olivia Chen
04:00 | About TWRL Milk Tea
05:42 | What is Milk Tea
07:01 | Farm suppliers
09:30 | The beginnings of TWRL
12:46 | Work dynamics with the business partner
28:41 | The growth of TWRL Milk Tea
38:19 | Differentiation and embracing identity
39:55 | What’s next for TWRL
44:31 | A Spotlight for an amazing women
45:16 | Links
45:55 | Conclusion

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit Contact - Retail Voodoo to set up a discovery call today.

Produced by Heartcast Media
www.heartcastmedia.com]]>2801falsefullDisrupting Distribution with Fiona Leehttps://www.spreaker.com/episode/disrupting-distribution-with-fiona-lee--52837429
Prior to starting Pod Foods, Fiona was the Community Manager at Block 71 in San Francisco, a launchpad for Singaporean tech start-ups coming to the United States, and the gateway for Silicon Valley companies to enter the Southeast Asia market. She also founded Green Pea Cookie, an endeavor that helped her realize the need for a company like Pod Foods.

Fiona discusses how she built the business in a highly competitive market and shares the value Pod Foods provides, solving problems with food distribution worldwide. Highlighting the importance of leveraging innovation, she talks about growing the company and remaining competitive in a fast and ever-changing environment.

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS

Pod Foods growth trajectory
The greatest challenges with food distribution
Leveraging innovation and technology in order to grow the business
Advice for aspiring women entrepreneurs

ABOUT THE GUEST

Fiona Lee
Cofounder at Pod Foods Co
https://www.linkedin.com/in/fionalee92 https://podfoods.co

QUOTES

"In the first year, we were not thinking of our profitability. What we were talking about was finding product market fit." - Fiona

Our team is passionate about using technology and data to drive innovation and create impact." - Fiona

CHAPTERS
00:00 | Introduction
03:00 | What is Pod Foods
09:19 | Building the Business
12:17 | We All Make Mistakes
14:21 | Harnessing Perseverance
15:33 | Revolutionizing Food Distribution
24:56 | Leveraging Data in the Supply Chain
27:01 | Using Data to Predict Demand
35:07 | Advice for Entrepreneurs
38:24 | What’s Next for Pod Foods
40:27 | Honoring Hard-Working Women
43:02 | Conclusion

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
www.heartcastmedia.com]]>https://api.spreaker.com/episode/52837429Mon, 27 Feb 2023 11:00:02 +0000Heartcast MediaFiona Lee is the Co-Founder and COO of Pod Foods, a logistics and technology enablement company. Connecting B2B brands directly with retailers, Pod Foods is a marketplace built for the new era of grocery. Prior to starting Pod Foods, Fiona was the...
Prior to starting Pod Foods, Fiona was the Community Manager at Block 71 in San Francisco, a launchpad for Singaporean tech start-ups coming to the United States, and the gateway for Silicon Valley companies to enter the Southeast Asia market. She also founded Green Pea Cookie, an endeavor that helped her realize the need for a company like Pod Foods.

Fiona discusses how she built the business in a highly competitive market and shares the value Pod Foods provides, solving problems with food distribution worldwide. Highlighting the importance of leveraging innovation, she talks about growing the company and remaining competitive in a fast and ever-changing environment.

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS

Pod Foods growth trajectory
The greatest challenges with food distribution
Leveraging innovation and technology in order to grow the business
Advice for aspiring women entrepreneurs

ABOUT THE GUEST

Fiona Lee
Cofounder at Pod Foods Co
https://www.linkedin.com/in/fionalee92 https://podfoods.co

QUOTES

"In the first year, we were not thinking of our profitability. What we were talking about was finding product market fit." - Fiona

Our team is passionate about using technology and data to drive innovation and create impact." - Fiona

CHAPTERS
00:00 | Introduction
03:00 | What is Pod Foods
09:19 | Building the Business
12:17 | We All Make Mistakes
14:21 | Harnessing Perseverance
15:33 | Revolutionizing Food Distribution
24:56 | Leveraging Data in the Supply Chain
27:01 | Using Data to Predict Demand
35:07 | Advice for Entrepreneurs
38:24 | What’s Next for Pod Foods
40:27 | Honoring Hard-Working Women
43:02 | Conclusion

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
www.heartcastmedia.com]]>2724falsefullCreating a Crossover Company with Lucinda Wrighthttps://www.spreaker.com/episode/creating-a-crossover-company-with-lucinda-wright--52751446
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS

-How Cask & Kettle StartedCreating new market opportunities in the coffee and alcohol industries
-The importance of a iron-clad mindset and facing entrepreneurial challenges

ABOUT THE GUEST

Lucinda Wright,
CEO of Cask & Kettle USA
LINKEDIN: https://www.linkedin.com/in/lucinda-wright-ba7a495
LINKS: https://caskandkettleusa.com/
‌
CHAPTERS

00:00 | Introduction
01:00 | About Lucinda Wright
03:21 | What is Cask & Kettle?
06:30 | Discovering New Market Opportunities
07:53 | The All-in-One Keurig Cup for Coffee and Spirits
14:19 | Innovation in the Alcohol Industry
23:20 | Reflection on Becoming an Entrepreneur
30:11 | Overcoming Challenges and Reaching Milestones
37:41 | The Importance of an Iron-Clad Mindset
39:39 | What's Next for Cask & Kettle?
42:20 | Inspirational Innovators
48:33 | Conclusion

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
www.heartcastmedia.com

QUOTES

"When you're a disruptive innovator like us, bringing a hot beverage into booze, something that has never existed before, the vast majority of the industry is very suspicious." -Lucinda

"I encourage anybody out there who's in innovation to probe around in the hybrid area." -Lucinda]]>https://api.spreaker.com/episode/52751446Sun, 19 Feb 2023 20:00:01 +0000Heartcast MediaLucinda Wright is a seasoned CPG executive with extensive expertise creating new businesses, building retail empires and creating meaningful marketing. As the CEO and Co-Founder of Cask & Kettle, she is the leader of the thriving spirit-making...
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS

-How Cask & Kettle StartedCreating new market opportunities in the coffee and alcohol industries
-The importance of a iron-clad mindset and facing entrepreneurial challenges

ABOUT THE GUEST

Lucinda Wright,
CEO of Cask & Kettle USA
LINKEDIN: https://www.linkedin.com/in/lucinda-wright-ba7a495
LINKS: https://caskandkettleusa.com/
‌
CHAPTERS

00:00 | Introduction
01:00 | About Lucinda Wright
03:21 | What is Cask & Kettle?
06:30 | Discovering New Market Opportunities
07:53 | The All-in-One Keurig Cup for Coffee and Spirits
14:19 | Innovation in the Alcohol Industry
23:20 | Reflection on Becoming an Entrepreneur
30:11 | Overcoming Challenges and Reaching Milestones
37:41 | The Importance of an Iron-Clad Mindset
39:39 | What's Next for Cask & Kettle?
42:20 | Inspirational Innovators
48:33 | Conclusion

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
www.heartcastmedia.com

QUOTES

"When you're a disruptive innovator like us, bringing a hot beverage into booze, something that has never existed before, the vast majority of the industry is very suspicious." -Lucinda

"I encourage anybody out there who's in innovation to probe around in the hybrid area." -Lucinda]]>3043falsefullNever Stop Bee-Leavin' with Jennifer Wiesehttps://www.spreaker.com/episode/never-stop-bee-leavin-with-jennifer-wiese--52715734
Jennifer shares her journey as a mompreneur, shedding light on the struggles she experienced in the early days of starting the company paired with the valuable lessons she has learned along the way. Additionally, she offer advice that is inspirational for aspiring entrepreneurs and shares the exciting future plans for BeeFree Gluten Free Bakery.

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS

The history and motivation behind the BeeFree Gluten Free Bakery
The company’s mission and advocacy of the company
Milestone achievements and establishing a strong network
‌
ABOUT THE GUEST

Jennifer Wiese, Founder & CEO of BeeFree Gluten Free Bakery
LINKEDIN: https://www.linkedin.com/in/jennifer-wiese-7b98392a
LINKS: https://www.beefreegf.com
‌
CHAPTERS

00:00 | Introduction
00:56 | About Jennifer Wiese
03:29 | BeeFree Gluten Free Bakery
08:05 | Connecting Gluten Free Diets & Autism
10:38 | A Mom on a Mission
15:21 | Building a Company
19:19 | It's About Who You Know
22:55 | Achieving Monumental Milestones
27:24 | Trust the Process & Your Product
28:03 | What's to Come for BeeFree
29:03 | Admiration & Inspiration
31:06 | Conclusion

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
www.heartcastmedia.com

QUOTES

"We were looking for support for our son with autism. We wondered what we could do to give him the best shot at life, and that introduced us to a gluten-free diet." -Jennifer

"We're really passionate about being a source of employment for individuals with autism and providing jobs for people who are often overlooked." -Jennifer

"Believe in yourself and believe in your product and don't let other people knock you off your horse." -Jennifer
]]>https://api.spreaker.com/episode/52715734Mon, 13 Feb 2023 12:58:32 +0000Heartcast MediaJennifer Wiese is the Founder and CEO of BeeFree Gluten Free Bakery. Her passion for creating delicious gluten-free food coupled with her drive to create and provide job opportunities for individuals with autism is what drove her to start the company....
Jennifer shares her journey as a mompreneur, shedding light on the struggles she experienced in the early days of starting the company paired with the valuable lessons she has learned along the way. Additionally, she offer advice that is inspirational for aspiring entrepreneurs and shares the exciting future plans for BeeFree Gluten Free Bakery.

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS

The history and motivation behind the BeeFree Gluten Free Bakery
The company’s mission and advocacy of the company
Milestone achievements and establishing a strong network
‌
ABOUT THE GUEST

Jennifer Wiese, Founder & CEO of BeeFree Gluten Free Bakery
LINKEDIN: https://www.linkedin.com/in/jennifer-wiese-7b98392a
LINKS: https://www.beefreegf.com
‌
CHAPTERS

00:00 | Introduction
00:56 | About Jennifer Wiese
03:29 | BeeFree Gluten Free Bakery
08:05 | Connecting Gluten Free Diets & Autism
10:38 | A Mom on a Mission
15:21 | Building a Company
19:19 | It's About Who You Know
22:55 | Achieving Monumental Milestones
27:24 | Trust the Process & Your Product
28:03 | What's to Come for BeeFree
29:03 | Admiration & Inspiration
31:06 | Conclusion

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
www.heartcastmedia.com

QUOTES

"We were looking for support for our son with autism. We wondered what we could do to give him the best shot at life, and that introduced us to a gluten-free diet." -Jennifer

"We're really passionate about being a source of employment for individuals with autism and providing jobs for people who are often overlooked." -Jennifer

"Believe in yourself and believe in your product and don't let other people knock you off your horse." -Jennifer
]]>1963beefree,branding,business,gluten-free,gooder,podcast,womenfalsefullBlissfully Balanced with Sara Gelenberg-Fieldhttps://www.spreaker.com/episode/blissfully-balanced-with-sara-gelenberg-field--52630815
Sara sheds light on Mommy's Bliss, the company's history and how she came to work for the company. In addition, she talks about her marketing experience throughout her tenured career and the contributions she has made to many different businesses. Much of her experience and knowledge has helped to pave the way for her successes as a marketing executive and she continually applies what she has learned to grow Mommy's Bliss and succeed in the parenting industry. Finally, she offers advice and discusses what's next for Mommy's Bliss.

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS
The Mommy's Bliss brand
Transitioning from big CPG to small startup
Applying knowledge and experience in order to connect with the parent consumer
Analyzing and grabbing opportunities in the parenting space

ABOUT THE GUEST

Sara Gelenberg-Field Chief Marketing Officer, Mommy’s Bliss
INSTAGRAM: [https://www.instagram.com/mommysbliss]
LINKEDIN: [https://www.linkedin.com/in/sara-gelenberg-field]
LINK:https://mommysbliss.com
‌
CHAPTERS

00:00 | Introduction
03:49 | Mommy’s Bliss and Company Background
08:37 | Joining the Team
10:32 | Different Leadership Styles
12:32 | Authentic Connections
15:48 | Career Path Changes
19:17 | Mentorship & Companionship
28:10 | How to Transition Careers
30:42 | Marketing to Parents
32:58 | What's Next for Mommy’s Bliss
35:50 | Lifting Woman Leaders

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
www.heartcastmedia.com

QUOTES

Leadership means being resourceful, creative and agile in utilizing available resources while maintaining a close connection to the consumer and staying nimble in strategy development. - Sara

The pandemic really helps us to open our eyes to proactive solutions in order to address some problems in the parenting space and make our kids healthier and safer. - Sara]]>https://api.spreaker.com/episode/52630815Mon, 06 Feb 2023 10:25:01 +0000Heartcast MediaSara Gelenberg-Field is the Chief Marketing Officer of Mommy's Bliss, and has 25 years of experience as a marketing executive. She has spent her career leading brand marketing campaigns and companies for a number of consumer products. In her current...
Sara sheds light on Mommy's Bliss, the company's history and how she came to work for the company. In addition, she talks about her marketing experience throughout her tenured career and the contributions she has made to many different businesses. Much of her experience and knowledge has helped to pave the way for her successes as a marketing executive and she continually applies what she has learned to grow Mommy's Bliss and succeed in the parenting industry. Finally, she offers advice and discusses what's next for Mommy's Bliss.

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS
The Mommy's Bliss brand
Transitioning from big CPG to small startup
Applying knowledge and experience in order to connect with the parent consumer
Analyzing and grabbing opportunities in the parenting space

ABOUT THE GUEST

Sara Gelenberg-Field Chief Marketing Officer, Mommy’s Bliss
INSTAGRAM: [https://www.instagram.com/mommysbliss]
LINKEDIN: [https://www.linkedin.com/in/sara-gelenberg-field]
LINK:https://mommysbliss.com
‌
CHAPTERS

00:00 | Introduction
03:49 | Mommy’s Bliss and Company Background
08:37 | Joining the Team
10:32 | Different Leadership Styles
12:32 | Authentic Connections
15:48 | Career Path Changes
19:17 | Mentorship & Companionship
28:10 | How to Transition Careers
30:42 | Marketing to Parents
32:58 | What's Next for Mommy’s Bliss
35:50 | Lifting Woman Leaders

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
www.heartcastmedia.com

QUOTES

Leadership means being resourceful, creative and agile in utilizing available resources while maintaining a close connection to the consumer and staying nimble in strategy development. - Sara

The pandemic really helps us to open our eyes to proactive solutions in order to address some problems in the parenting space and make our kids healthier and safer. - Sara]]>2308falsefullOld Ingredients, New Age Name with Laura Shenkarhttps://www.spreaker.com/episode/old-ingredients-new-age-name-with-laura-shenkar--52399291
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS:

The origin story of the PKN brand
Factors that affect the food marketplace
Key moments that propelled Laura's career forward
What's next for the PKN brand

ABOUT THE GUEST:

Laura Shenkar CEO & Founder, This PKN
LinkedIn: https://www.linkedin.com/in/laurashenkar
Links: https://thispkn.com

CHAPTERS:

0:00 | Introduction
04:29 | The Origin of PKN
10:45 | The Rise of Food Allergies & Sensitivities
15:53 | The Strategic Importance of Texas
21:23 | Embracing Startup Culture & Motivation
23:52 | The Moment That Everything Changed
30:36 | A Personal Crisis Sparked The Solution
32:56 | Selling a New Brand & Product
34:03 | Water is Now... Finally a Real Concern
35:57 | Expanding Across The United States
38:54 | Women with Innovative Approaches
39:55 | The Indigenous Cooking Trend
41:28 | Learn More About Laura Shenkar and This PKN

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
www.heartcastmedia.com]]>https://api.spreaker.com/episode/52399291Mon, 23 Jan 2023 10:00:02 +0000Heartcast MediaOn today’s show, Laura Shenkar, CEO & Founder of This PKN shares what the product is and how the company got its start. PKN is the most indulgent, nutritious, eco-friendly, plant-based milk on the market today. She goes on to discuss the different...
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS:

The origin story of the PKN brand
Factors that affect the food marketplace
Key moments that propelled Laura's career forward
What's next for the PKN brand

ABOUT THE GUEST:

Laura Shenkar CEO & Founder, This PKN
LinkedIn: https://www.linkedin.com/in/laurashenkar
Links: https://thispkn.com

CHAPTERS:

0:00 | Introduction
04:29 | The Origin of PKN
10:45 | The Rise of Food Allergies & Sensitivities
15:53 | The Strategic Importance of Texas
21:23 | Embracing Startup Culture & Motivation
23:52 | The Moment That Everything Changed
30:36 | A Personal Crisis Sparked The Solution
32:56 | Selling a New Brand & Product
34:03 | Water is Now... Finally a Real Concern
35:57 | Expanding Across The United States
38:54 | Women with Innovative Approaches
39:55 | The Indigenous Cooking Trend
41:28 | Learn More About Laura Shenkar and This PKN

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
www.heartcastmedia.com]]>2585branding,business,dianafryc,food,gooder,innovation,thispkn,women,womenleadershipfalsefullA Startup Sparked by Dark Days with Ali Bonarhttps://www.spreaker.com/episode/a-startup-sparked-by-dark-days-with-ali-bonar--52430261
To round out the episode, Ali talks about the milestones she has achieved and the contributing factors that have given rise to the success of the company. These successes have led her to become an expert at giving advice to aspiring entrepreneurs and reflect what's to come for Oat Haus and the future of the brand.

If you or someone you know is struggling with an eating disorder, contact the National Eating Disorder Association Helpline. More information can be found at www.nationaleatingdisorders.org

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS:

-The "why" behind creating the first-ever oat-based spread, Granola Butter
-Company experience, meaningful milestones and achievements
-Advice for aspiring entrepreneurs

ABOUT THE GUEST:

Ali Bonar
Chief Vibes Officer, Oat Haus
LinkedIn: https://www.linkedin.com/in/alibonar
Links: https://oat.haus

CHAPTERS:

00:00 | Introduction
04:03 | Eating Disorders Struggles
05:29 | Suffering in Silence
07:00 | Making a Better Nut-Free Food
09:25 | Better Food Marketing Practices
16:35 | An Eating Disorder Turned Into Positive Momentum
22:02 | Learning To Be a Leader
29:24 | Therapy & Support Systems
33:54 | New Products & New Ways of Working
38:35 | Fan Girl of Incredible Women
39:40 | Sea Moss Gel Trend & Sub Wellness Micro Trends
41:27 | Learn More About Ali Bonar & Oat Haus

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
www.heartcastmedia.com
]]>https://api.spreaker.com/episode/52430261Mon, 16 Jan 2023 10:00:02 +0000Heartcast MediaOat Haus' CEO & Chief Vibes Officer, Ali Bonar joins us today to talk about the companies focus on nutrition and the world's first-ever oat-based spread, Granola Butter. Ali shares her industry experience and the story of how Oat Haus was founded....
To round out the episode, Ali talks about the milestones she has achieved and the contributing factors that have given rise to the success of the company. These successes have led her to become an expert at giving advice to aspiring entrepreneurs and reflect what's to come for Oat Haus and the future of the brand.

If you or someone you know is struggling with an eating disorder, contact the National Eating Disorder Association Helpline. More information can be found at www.nationaleatingdisorders.org

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS:

-The "why" behind creating the first-ever oat-based spread, Granola Butter
-Company experience, meaningful milestones and achievements
-Advice for aspiring entrepreneurs

ABOUT THE GUEST:

Ali Bonar
Chief Vibes Officer, Oat Haus
LinkedIn: https://www.linkedin.com/in/alibonar
Links: https://oat.haus

CHAPTERS:

00:00 | Introduction
04:03 | Eating Disorders Struggles
05:29 | Suffering in Silence
07:00 | Making a Better Nut-Free Food
09:25 | Better Food Marketing Practices
16:35 | An Eating Disorder Turned Into Positive Momentum
22:02 | Learning To Be a Leader
29:24 | Therapy & Support Systems
33:54 | New Products & New Ways of Working
38:35 | Fan Girl of Incredible Women
39:40 | Sea Moss Gel Trend & Sub Wellness Micro Trends
41:27 | Learn More About Ali Bonar & Oat Haus

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
www.heartcastmedia.com
]]>2623alibonar,branding,dianafryc,eatingdisorder,food,gooder,health,oathaus,womenfalsefullLean Into Clean with Caitlyn Vanderhaeghehttps://www.spreaker.com/episode/lean-into-clean-with-caitlyn-vanderhaeghe--52376823
On this episode, Caitlyn explains the philosophy and inspiration behind KidStar Nutrients', Along with concerns about the industry at large. On-going issues like lack of product development and lack of product enhancement are reasons she felt compelled to build her own brand. Additionally, she offers up insightful advice to women on a similar journey and shares her thoughts on how best to develop leadership skills.

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS:

The Philosophy behind the KidStar Nutrients brand and product
On-going issues and problems in the supplement industry and community at large
The importance of supplementing kids diets
Entrepreneurial Advice

ABOUT THE GUEST:

Caitlyn Vanderhaeghe
President & CEO, KidStar Nutrients
LinkedIn: https://ca.linkedin.com/in/caitlyn-vanderhaeghe-134486101
Links: https://kidstarnutrients.com

CHAPTERS:

00:00 | Introduction
02:30 | Products Produced with Clean Ingredients
04:27 | Pivoting in a Pandemic & Supply Chain Issues
06:45 | Supplements with a Guiding Philosophy
08:32 | Shifting Product Expectations
09:52 | Known Issues in the Supplements Industry
12:31 | Supplements Are a Family Tradition
16:22 | Mother Mentorship & Career Advice
19:52 | Creating a Competitive Edge in the Marketplace
22:14 | Advice for Aspiring Women Entrepreneurs
29:33 | Product Launch in The United States
31:52 | The Importance of Supplementing Kids' Diets
33:15 | Kid Nutrient Market
33:53 | Quality Products with Real Ingredients
38:06 | Learn More About Caitlyn Vanderhaeghe

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
www.heartcastmedia.com
]]>https://api.spreaker.com/episode/52376823Mon, 09 Jan 2023 10:00:02 +0000Heartcast MediaCaitlyn Vanderhaeghe is the President, CEO & Co-Founder of KidStar Nutrients, a clean and natural supplement brand formulated just for kids. Outside of running a company, she is a well-known mommy blogger, published children's author, certified...
On this episode, Caitlyn explains the philosophy and inspiration behind KidStar Nutrients', Along with concerns about the industry at large. On-going issues like lack of product development and lack of product enhancement are reasons she felt compelled to build her own brand. Additionally, she offers up insightful advice to women on a similar journey and shares her thoughts on how best to develop leadership skills.

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS:

The Philosophy behind the KidStar Nutrients brand and product
On-going issues and problems in the supplement industry and community at large
The importance of supplementing kids diets
Entrepreneurial Advice

ABOUT THE GUEST:

Caitlyn Vanderhaeghe
President & CEO, KidStar Nutrients
LinkedIn: https://ca.linkedin.com/in/caitlyn-vanderhaeghe-134486101
Links: https://kidstarnutrients.com

CHAPTERS:

00:00 | Introduction
02:30 | Products Produced with Clean Ingredients
04:27 | Pivoting in a Pandemic & Supply Chain Issues
06:45 | Supplements with a Guiding Philosophy
08:32 | Shifting Product Expectations
09:52 | Known Issues in the Supplements Industry
12:31 | Supplements Are a Family Tradition
16:22 | Mother Mentorship & Career Advice
19:52 | Creating a Competitive Edge in the Marketplace
22:14 | Advice for Aspiring Women Entrepreneurs
29:33 | Product Launch in The United States
31:52 | The Importance of Supplementing Kids' Diets
33:15 | Kid Nutrient Market
33:53 | Quality Products with Real Ingredients
38:06 | Learn More About Caitlyn Vanderhaeghe

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
www.heartcastmedia.com
]]>2420dianafryc,gooder,kidstar,personalbrand,supplementsfalsefullDistilling a Spirited Tradition with Jamie Hunthttps://www.spreaker.com/episode/distilling-a-spirited-tradition-with-jamie-hunt--52330833
Furthermore, she gives some wonderful advice, speaking to the lessons and challenges she has faced in her career as a leader and a woman in a male-dominated industry. Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS:

-Fast Penny Spirits is the American version of Italian Amaro liqueur
-Switching career paths from the tech industry to the liquor and beverage industry
-Impactful opportunities, lessons, and proud moments in life and work

ABOUT THE GUEST:
Jamie Hunt Co-founder & CEO, Fast Penny Spirits
LinkedIn: https://www.linkedin.com/in/jamieahunt
Links: https://www.fastpennyspirits.com

CHAPTERS:

00:00 | Introduction
03:34 | Women-Owned & Operated Distillery
05:45 | Producing a Botanical Liqueur
10:43 | From Tech to Family Tradition
13:32 | A Culinary Passion Turned Career
15:58 | Charting a New Path
18:16 | Finding Inspiration Outside of Mentorship
20:45 | Liqueur of the Year
23:24 | How to Start Something New
24:52 | New and Limited Product Releases
26:33 | Exercise & Sleep
28:00 | 90's Fashion Trends & Low ABV Beverages
29:36 | Admirable Women
31:52 | Learn More about Jamie Hunt and Fast Penny Spirits

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
https://www.heartcastmedia.com/]]>https://api.spreaker.com/episode/52330833Mon, 02 Jan 2023 10:00:02 +0000Heartcast MediaJamie Hunt is the Founder and CEO of Fast Penny Spirits, an Italian Amaro liqueur company based in Seattle, WA. European adventures and a rich family history of wine and liqueur making sparked her dive into the world of Amaro. On today's show, Jamie...
Furthermore, she gives some wonderful advice, speaking to the lessons and challenges she has faced in her career as a leader and a woman in a male-dominated industry. Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS:

-Fast Penny Spirits is the American version of Italian Amaro liqueur
-Switching career paths from the tech industry to the liquor and beverage industry
-Impactful opportunities, lessons, and proud moments in life and work

ABOUT THE GUEST:
Jamie Hunt Co-founder & CEO, Fast Penny Spirits
LinkedIn: https://www.linkedin.com/in/jamieahunt
Links: https://www.fastpennyspirits.com

CHAPTERS:

00:00 | Introduction
03:34 | Women-Owned & Operated Distillery
05:45 | Producing a Botanical Liqueur
10:43 | From Tech to Family Tradition
13:32 | A Culinary Passion Turned Career
15:58 | Charting a New Path
18:16 | Finding Inspiration Outside of Mentorship
20:45 | Liqueur of the Year
23:24 | How to Start Something New
24:52 | New and Limited Product Releases
26:33 | Exercise & Sleep
28:00 | 90's Fashion Trends & Low ABV Beverages
29:36 | Admirable Women
31:52 | Learn More about Jamie Hunt and Fast Penny Spirits

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
https://www.heartcastmedia.com/]]>1999business,dianafryc,gooder,gooderpodcast,jamiehunt,retail-voodoo,women,womenempowermentfalsefullAccelerating Today, Owning Tomorrow with Jess Akershttps://www.spreaker.com/episode/accelerating-today-owning-tomorrow-with-jess-akers--52194796In this episode, Jess shares about her role at General Mills, as well as her career journey to becoming a leader in commerce innovation. She discusses the importance of continued innovation and how she takes advantage of every opportunity to make sure the brands she works with will be competitive in the market.

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

TAKEAWAYS

Roles and responsibilities as a leader of commerce innovation
The importance of innovation and technology and how these things provide a competitive edge
The milestones and lessons learned throughout her career journey

ABOUT THE GUEST

Jess Akers Global Commerce Innovation Manager, General Mills
LinkedIn: https://uk.linkedin.com/in/jessica-akers-85b31085
Website: https://www.generalmills.com

CHAPTERS

00:00 | Introduction
03:14 | General Mills
04:13 | Commerce Innovation
05:20 | Finding Ways to Think Different
08:18 | The E-Commerce Evolution
10:51 | Speed Learning
13:54 | Changing & Impacting the Marketplace
16:43 | Career Achievements
22:16 | Inspirational Advice
27:09 | Tech Trends to Watch
28:37 | Learn More about Jess Akers and General Mills

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
https://www.heartcastmedia.com/]]>https://api.spreaker.com/episode/52194796Mon, 26 Dec 2022 10:00:02 +0000Heartcast MediaJessica Akers is a leader in commerce innovation at General Mills, the parent brand to some of the most well-known food and CPG brands on the planet. The continued growth of e-commerce and the changing expectations of consumers in the digital age has...In this episode, Jess shares about her role at General Mills, as well as her career journey to becoming a leader in commerce innovation. She discusses the importance of continued innovation and how she takes advantage of every opportunity to make sure the brands she works with will be competitive in the market.

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

TAKEAWAYS

Roles and responsibilities as a leader of commerce innovation
The importance of innovation and technology and how these things provide a competitive edge
The milestones and lessons learned throughout her career journey

ABOUT THE GUEST

Jess Akers Global Commerce Innovation Manager, General Mills
LinkedIn: https://uk.linkedin.com/in/jessica-akers-85b31085
Website: https://www.generalmills.com

CHAPTERS

00:00 | Introduction
03:14 | General Mills
04:13 | Commerce Innovation
05:20 | Finding Ways to Think Different
08:18 | The E-Commerce Evolution
10:51 | Speed Learning
13:54 | Changing & Impacting the Marketplace
16:43 | Career Achievements
22:16 | Inspirational Advice
27:09 | Tech Trends to Watch
28:37 | Learn More about Jess Akers and General Mills

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
https://www.heartcastmedia.com/]]>1796branding,business,dianafryc,ecommerce,generalmills,gooder,jessakers,retailvoodoo,techtrends,womenfalsefullA Mission Driven by Memories with Vanessa Phamhttps://www.spreaker.com/episode/a-mission-driven-by-memories-with-vanessa-pham--52185460
Vanessa shares her experience being a venture-backed CPG brand and how working with investors such as Sidekick shaped her entrepreneurial senses. She goes on to share the importance of community and finding joy in cooking all things fermented, caramelized, and braised. Last year she was included in the Forbes 30 Under 30 and Adweek’s Young Influentials.

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS

Building a brand rooted in passion and driven by its mission
Upholding brand values and principles throughout every interaction
How Omsom's business model impacts and improves the Asian-American community

ABOUT THE GUEST

Vanessa Pham, Co-Founder & CEO of Omsom
LinkedIn: https://www.linkedin.com/in/vanessatpham
Website: https://omsom.com

CHAPTERS

00:00 | Introduction
03:36 | Take A Risk
06:09 | The Third-Culture Effect
07:53 | Reversing Risk Aversion
10:11 | The Decision to Focus on Food
12:56 | Leaning on Friends and Networking
16:35 | Learning Valuable Lessons & Mistakes
20:32 | Brand Values & Principles
23:59 | A Business Model Built by Chefs
26:40 | Business Advice
30:47 | Hospitality Industry Trends to Watch
31:53 | Women with Incredible Work Ethic
33:17 | Learn More About Vanessa Pham & Omsom

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media.
https://www.heartcastmedia.com/]]>https://api.spreaker.com/episode/52185460Mon, 19 Dec 2022 05:00:03 +0000Heartcast MediaVanessa Pham is the Co-Founder and CEO of Omsom, a company built for and committed to bringing loud and proud Asian flavors to American households. In this episode, Vanessa discusses the humble beginnings of the Asian cuisine inspired brand, along...
Vanessa shares her experience being a venture-backed CPG brand and how working with investors such as Sidekick shaped her entrepreneurial senses. She goes on to share the importance of community and finding joy in cooking all things fermented, caramelized, and braised. Last year she was included in the Forbes 30 Under 30 and Adweek’s Young Influentials.

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS

Building a brand rooted in passion and driven by its mission
Upholding brand values and principles throughout every interaction
How Omsom's business model impacts and improves the Asian-American community

ABOUT THE GUEST

Vanessa Pham, Co-Founder & CEO of Omsom
LinkedIn: https://www.linkedin.com/in/vanessatpham
Website: https://omsom.com

CHAPTERS

00:00 | Introduction
03:36 | Take A Risk
06:09 | The Third-Culture Effect
07:53 | Reversing Risk Aversion
10:11 | The Decision to Focus on Food
12:56 | Leaning on Friends and Networking
16:35 | Learning Valuable Lessons & Mistakes
20:32 | Brand Values & Principles
23:59 | A Business Model Built by Chefs
26:40 | Business Advice
30:47 | Hospitality Industry Trends to Watch
31:53 | Women with Incredible Work Ethic
33:17 | Learn More About Vanessa Pham & Omsom

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media.
https://www.heartcastmedia.com/]]>2154business,dianfryc,gooder,omsom,podcast,retailvoodoo,vanesspham,womenfalsefullSpice Up Your Life with Patti Doylehttps://www.spreaker.com/episode/spice-up-your-life-with-patti-doyle--52141014
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

QUOTES

"I'm a big believer in the power of the network. Those networks and the people you meet are the ones that are going to help chart that path for you." - Patti

"I'm so proud that we've grown our network of farmers and we've grown our network of women that are a part of harvesting and processing." - Patti

ABOUT THE GUEST

Patti Doyle
Chief Executive Officer at Rumi Spice
LinkedIn: https://www.linkedin.com/in/pkdoyle
Website: https://www.rumispice.com

CHAPTERS

00:00 | Introduction
03:32 | Ethically Sourced & Socially Responsible Spices
08:39 | Personal Connection
12:26 | Facing Business Challenges Head On
17:04 | Pivotal Career Moments
22:06 | The Importance of Mentorship
27:42 | A Career Filled With Proud Moments
30:52 | Creating & Launching New Spice Flavors
37:38 | Craving Global Flavors
42:11 | Women Who Bring The Flavor
45:43 | Learn More About The Company

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media.
https://www.heartcastmedia.com/]]>https://api.spreaker.com/episode/52141014Mon, 12 Dec 2022 05:00:03 +0000Heartcast MediaJoin us for our conversation with Patti Doyle, the CEO of Rumi Spice. Founded by military veterans who served in Afghanistan, the spice company's mission is to bring flavorful, ethically sourced and socially responsible spices from Afghanistan to...
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

QUOTES

"I'm a big believer in the power of the network. Those networks and the people you meet are the ones that are going to help chart that path for you." - Patti

"I'm so proud that we've grown our network of farmers and we've grown our network of women that are a part of harvesting and processing." - Patti

ABOUT THE GUEST

Patti Doyle
Chief Executive Officer at Rumi Spice
LinkedIn: https://www.linkedin.com/in/pkdoyle
Website: https://www.rumispice.com

CHAPTERS

00:00 | Introduction
03:32 | Ethically Sourced & Socially Responsible Spices
08:39 | Personal Connection
12:26 | Facing Business Challenges Head On
17:04 | Pivotal Career Moments
22:06 | The Importance of Mentorship
27:42 | A Career Filled With Proud Moments
30:52 | Creating & Launching New Spice Flavors
37:38 | Craving Global Flavors
42:11 | Women Who Bring The Flavor
45:43 | Learn More About The Company

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media.
https://www.heartcastmedia.com/]]>2815dianafyc,gooder,pattidoyle,rumispice,womeninbusiness,womeninfoodindustryfalsefullFood-Tech Goes Vegan with Jennifer Stojkovichttps://www.spreaker.com/episode/food-tech-goes-vegan-with-jennifer-stojkovic--52080257
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS

-The Vegan Women Summit and its goals
-The motivation behind writing her book “The Future of Food is Female”
-The lessons and unforgettable experiences from her career

QUOTES

"My views changed when I learned how Americans manage to put food on the table. Knowing the situation and wanting to change it motivated me." - Jennifer

"Every single community deserves culturally specific food products that are healthier and natural and plant-based and better for them." - Jennifer

"We must ensure that more people with more products and ideas that address more issues in more places are financially supported." - Jennifer

ABOUT THE GUEST

Jennifer Stojkovic
Author, Advisor, Founder of Vegan Women Summit
LinkedIn: https://www.linkedin.com/in/jenniferstojkovic
Website: https://www.jenniferstojkovic.com

CHAPTERS

00:00 | Introduction
03:08 | The Vegan Women Summit
06:48 | Getting Attention
09:53 | Motivation to be a Part of the Movement
14:21 | The Future of Food is Female
25:52 | Exciting Experiences
30:49 | Moments That Stand Out
33:14 | On To The Next
36:04 | Women To Look Up To
37:39 | What's Next For Jennifer

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media.
https://www.heartcastmedia.com/]]>https://api.spreaker.com/episode/52080257Mon, 05 Dec 2022 05:00:03 +0000Heartcast MediaAs a food-tech leader, author of The Future of Food is Female, and the founder of the Vegan Women Summit, Jennifer Stojkovic is an amazing woman who continues to push boundaries. She began her career working with renowned Silicon Valley investor and...
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS

-The Vegan Women Summit and its goals
-The motivation behind writing her book “The Future of Food is Female”
-The lessons and unforgettable experiences from her career

QUOTES

"My views changed when I learned how Americans manage to put food on the table. Knowing the situation and wanting to change it motivated me." - Jennifer

"Every single community deserves culturally specific food products that are healthier and natural and plant-based and better for them." - Jennifer

"We must ensure that more people with more products and ideas that address more issues in more places are financially supported." - Jennifer

ABOUT THE GUEST

Jennifer Stojkovic
Author, Advisor, Founder of Vegan Women Summit
LinkedIn: https://www.linkedin.com/in/jenniferstojkovic
Website: https://www.jenniferstojkovic.com

CHAPTERS

00:00 | Introduction
03:08 | The Vegan Women Summit
06:48 | Getting Attention
09:53 | Motivation to be a Part of the Movement
14:21 | The Future of Food is Female
25:52 | Exciting Experiences
30:49 | Moments That Stand Out
33:14 | On To The Next
36:04 | Women To Look Up To
37:39 | What's Next For Jennifer

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media.
https://www.heartcastmedia.com/]]>2432falsefullFrom STEM to Marketing Exec, Unconventional Career Paths Are On The Rise with Kimberly Lamhttps://www.spreaker.com/episode/from-stem-to-marketing-exec-unconventional-career-paths-are-on-the-rise-with-kimberly-lam--52021269
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS:

-Overview of the Sanzo brand story and what makes them unique in the beverage space.
-Impactful moments and decisions that shaped a different career path.
-Courage to follow your intuition and do things differently.
-Advice on non-linear careers and creating meaningful moments throughout the journey.

QUOTES:

"I'm a huge believer in fate. All of those bad things, they’re very hard to take and you're always questioning yourself and your experience why it happened but all those experiences have led me to where I am today." - Kimberly

"It’s okay to have a non-linear career. Someone told me that in moments of doubt, no one can take away your education, your skills, or your personality. You own those things. Use these things in a way that will get you from point A to point B." - Kimberly

ABOUT THE GUEST:

Kimberly Lam
Marketing Director, Sanzo
LinkedIn: https://www.linkedin.com/in/kimberly-lam-33229510
Links: https://drinksanzo.com

CHAPTERS:

00:00 | Introduction
01:15 | Lychee or Lei-chee?
04:08 | Celebrating Sugar-Free Asian Flavors
06:39 | Bridging Culture
07:36 | Product Attributes & Value Propositions
10:07 | Non-Linear Career Moves
14:40 | Impactful Partnerships In Business
19:46 | Intentional Career Choices
21:49 | Instrumental Mentorship
22:39 | The Importance of Mission-Driven Work
25:38 | Non-Conventional Career Choices
31:10 | Expanding & Growing A Brand
32:15 | Retail & Digital Trends
33:55 | Admirable Women In CPG
34:58 | Learn More About Kim Lam & Sanzo

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media.
https://www.heartcastmedia.com/]]>https://api.spreaker.com/episode/52021269Mon, 28 Nov 2022 04:00:03 +0000Heartcast MediaAs an expert brand management and marketing leader, Kimberly Lam joins me to talk about her extensive experience developing both lifestyle and consumer packaged goods brands on a global scale. She has spent her career leading iconic brands, including...
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS:

-Overview of the Sanzo brand story and what makes them unique in the beverage space.
-Impactful moments and decisions that shaped a different career path.
-Courage to follow your intuition and do things differently.
-Advice on non-linear careers and creating meaningful moments throughout the journey.

QUOTES:

"I'm a huge believer in fate. All of those bad things, they’re very hard to take and you're always questioning yourself and your experience why it happened but all those experiences have led me to where I am today." - Kimberly

"It’s okay to have a non-linear career. Someone told me that in moments of doubt, no one can take away your education, your skills, or your personality. You own those things. Use these things in a way that will get you from point A to point B." - Kimberly

ABOUT THE GUEST:

Kimberly Lam
Marketing Director, Sanzo
LinkedIn: https://www.linkedin.com/in/kimberly-lam-33229510
Links: https://drinksanzo.com

CHAPTERS:

00:00 | Introduction
01:15 | Lychee or Lei-chee?
04:08 | Celebrating Sugar-Free Asian Flavors
06:39 | Bridging Culture
07:36 | Product Attributes & Value Propositions
10:07 | Non-Linear Career Moves
14:40 | Impactful Partnerships In Business
19:46 | Intentional Career Choices
21:49 | Instrumental Mentorship
22:39 | The Importance of Mission-Driven Work
25:38 | Non-Conventional Career Choices
31:10 | Expanding & Growing A Brand
32:15 | Retail & Digital Trends
33:55 | Admirable Women In CPG
34:58 | Learn More About Kim Lam & Sanzo

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media.
https://www.heartcastmedia.com/]]>2175falsefullLeadership Growth When Women Run Boards with Cassie Burrhttps://www.spreaker.com/episode/leadership-growth-when-women-run-boards-with-cassie-burr--51940023
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS:

-The Women on Board Project and its mission
-Cassie’s career from an analyst to become a talent developer leader
-Special moments in Cassie’s career and what’s next
-The struggles of women in becoming a part of the boards

QUOTES:
"I was overwhelmed by the interest of other women who really understand the journey, and they want to be part of the solution." - Cassie

"When my boss got sick, i was forced to step up. What I did was dug deep inside and trusted myself and these amazing women around me." - Cassie

ABOUT THE GUEST:

Cassie Burr
Executive Director, Women On Board Project
Talent Partner at VMG Partners
Linkedin: https://www.linkedin.com/in/cassieburr
Websites: https://www.vmgpartners.com / https://www.wobproject.com

CHAPTERS:

00:00 | Introduction
03:49 | What is the Women On Board Project and why does it exist?
08:09 | How does an analyst become a powerhouse talent developer and leader?
15:55 | Pivotal moments that changed Cassie’s life.
20:50 | The moment that working with Women On Board was the right decision
23:24 | Why do women want to be on boards and why are women not accepting the offer?
36:16 | How can someone become impactful in a business?
39:51 | What’s next for Cassie and her career?
42:07 | Conclusion

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media.
https://www.heartcastmedia.com/]]>https://api.spreaker.com/episode/51940023Mon, 21 Nov 2022 05:00:02 +0000Heartcast MediaJoin us as I sit with Cassie Burr, a Talent Partner at VMG Partners and the Executive director of the Women On Boards Projects which she co-founded in February 2020. From analyst to powerhouse talent developer, Cassie Burr talks about her her...
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS:

-The Women on Board Project and its mission
-Cassie’s career from an analyst to become a talent developer leader
-Special moments in Cassie’s career and what’s next
-The struggles of women in becoming a part of the boards

QUOTES:
"I was overwhelmed by the interest of other women who really understand the journey, and they want to be part of the solution." - Cassie

"When my boss got sick, i was forced to step up. What I did was dug deep inside and trusted myself and these amazing women around me." - Cassie

ABOUT THE GUEST:

Cassie Burr
Executive Director, Women On Board Project
Talent Partner at VMG Partners
Linkedin: https://www.linkedin.com/in/cassieburr
Websites: https://www.vmgpartners.com / https://www.wobproject.com

CHAPTERS:

00:00 | Introduction
03:49 | What is the Women On Board Project and why does it exist?
08:09 | How does an analyst become a powerhouse talent developer and leader?
15:55 | Pivotal moments that changed Cassie’s life.
20:50 | The moment that working with Women On Board was the right decision
23:24 | Why do women want to be on boards and why are women not accepting the offer?
36:16 | How can someone become impactful in a business?
39:51 | What’s next for Cassie and her career?
42:07 | Conclusion

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media.
https://www.heartcastmedia.com/]]>3005falsefullIncreasing Accessibility to Food as a Form of Medicine with Maya Frenchhttps://www.spreaker.com/episode/increasing-accessibility-to-food-as-a-form-of-medicine-with-maya-french--51877981
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS:

Brands Koia and Joydays, who are they and how do the products help consumers seeking healthy food options.
The important mission behind Maya’s work and how it shapes her leadership.
Maya’s journey to becoming an entrepreneur and mentor in the better-for-you food business.

ABOUT THE GUEST:

Maya French
CPG Entrepreneur, Cofounder Koia and founder of Joydays
Linkedin: https://www.linkedin.com/in/maya-french-b706a036
Links: https://getjoydays.com/ / https://drinkkoia.com/

CHAPTERS:

00:00 | Introduction
02:03 | Organic Food and Health Equality
03:23 | Playful Packaging
04:20 | Quality Food and Value Proposition
06:07 | Product Distribution and Accessibility
13:23 | Applied Learnings
19:23 | Mission-Driven Brand
22:12 | Women Leadership
25:45 | Mentorship
27:19 | New Perspectives
29:37 | Brand Growth
30:42 | Healthy Habits
32:37 | Food and Wellness Trends
37:40 | Health Education

This episode is brought to you by Retail Voodoo. A brand, marketing and design consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit (http://retail-voodoo.com/contact) to set up a discovery call today.

Produced by Heartcast Media.
https://www.heartcastmedia.com/]]>https://api.spreaker.com/episode/51877981Mon, 14 Nov 2022 10:00:02 +0000Heartcast MediaToday Maya French, the founder of Koia and Joydays joins us to talk about her growth journey as an entrepreneur and startup founder. Both Koia and Joydays are mission-driven brands that are working to get healthy food and beverage products into the...
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

KEY TAKEAWAYS:

Brands Koia and Joydays, who are they and how do the products help consumers seeking healthy food options.
The important mission behind Maya’s work and how it shapes her leadership.
Maya’s journey to becoming an entrepreneur and mentor in the better-for-you food business.

ABOUT THE GUEST:

Maya French
CPG Entrepreneur, Cofounder Koia and founder of Joydays
Linkedin: https://www.linkedin.com/in/maya-french-b706a036
Links: https://getjoydays.com/ / https://drinkkoia.com/

CHAPTERS:

00:00 | Introduction
02:03 | Organic Food and Health Equality
03:23 | Playful Packaging
04:20 | Quality Food and Value Proposition
06:07 | Product Distribution and Accessibility
13:23 | Applied Learnings
19:23 | Mission-Driven Brand
22:12 | Women Leadership
25:45 | Mentorship
27:19 | New Perspectives
29:37 | Brand Growth
30:42 | Healthy Habits
32:37 | Food and Wellness Trends
37:40 | Health Education

This episode is brought to you by Retail Voodoo. A brand, marketing and design consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit (http://retail-voodoo.com/contact) to set up a discovery call today.

Produced by Heartcast Media.
https://www.heartcastmedia.com/]]>2359business,food,gooder,leadership,podcast,womenfalsefullThe Importance of Having Accelerator Programs for Latino Entrepreneurs Featuring Junea Rocha, Brazi Biteshttps://www.spreaker.com/episode/the-importance-of-having-accelerator-programs-for-latino-entrepreneurs-featuring-junea-rocha-brazi-bites--51348486gooder.podbean.com/1e60a657-a94b-3b15-a2ec-43277d3af9faMon, 19 Sep 2022 05:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, host Diana Fryc sits down with Junea Rocha, the Co-founder and CMO of Brazi Bites, to discuss how she’s helping entrepreneurs succeed through the Latino Entrepreneur Accelerator Program. Junea talks about the...1749truefullFinding Balance for Work-Life Harmony Featuring Zahira Marmar, Hrbvorhttps://www.spreaker.com/episode/finding-balance-for-work-life-harmony-featuring-zahira-marmar-hrbvor--51348510gooder.podbean.com/fd2c6c67-c101-3f1b-90ce-705e0ecf0148Mon, 22 Aug 2022 05:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, host Diana Fryc sits down with Zahira Marmar, the Founder and Chief Tea Brewer at Hrbvor, to discuss work-life harmony while running a beverage brand. Zahira talks about her herbal tea company, Hrbvor, tips for...2703truefullEmpowering Underrepresented CPG Founders Featuring Katrina Tolentino, Naturally Networkhttps://www.spreaker.com/episode/empowering-underrepresented-cpg-founders-featuring-katrina-tolentino-naturally-network--51348511gooder.podbean.com/3e5bbc22-bc68-39dc-b4b6-4e95828a1e85Mon, 15 Aug 2022 05:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, host Diana Fryc sits down with Katrina Tolentino, the Executive Director at Naturally Network, to discuss how they help underrepresented CPG founders succeed. Katrina explains what Naturally Network does for the...2529truefullTips To Succeed in the Beverage Industry Featuring Becca Schepps, Mortal Ventureshttps://www.spreaker.com/episode/tips-to-succeed-in-the-beverage-industry-featuring-becca-schepps-mortal-ventures--51348495gooder.podbean.com/f12756bd-a890-3792-9c6a-cd38ebd1b045Mon, 25 Jul 2022 05:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, host Diana Fryc sits down with Becca Schepps, the Founder and CEO of Mortal Ventures, to discuss her entrepreneurial journey and tips to succeed in the beverage industry. Becca explains the importance of natural...2799truefullThe Importance of Ancient Grains and Wheat Featuring Brooke Lucy, Bluebird Grain Farmshttps://www.spreaker.com/episode/the-importance-of-ancient-grains-and-wheat-featuring-brooke-lucy-bluebird-grain-farms--51348488gooder.podbean.com/759e5b89-24e0-399d-9f05-07323b83f375Mon, 18 Jul 2022 08:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, host Diana Fryc sits down with Brooke Lucy, the Co-owner and Founder of Bluebird Grain Farms, to discuss her entrepreneurial journey in growing, processing, and selling organic ancient grains and wheat. Brooke...3244truefullRunning a Successful Wellness Beverage Brand Featuring Angela Zeng, Karvivahttps://www.spreaker.com/episode/running-a-successful-wellness-beverage-brand-featuring-angela-zeng-karviva--51348526gooder.podbean.com/0cbd7c52-243c-3dcb-a97e-0ece4b8f7af1Mon, 04 Jul 2022 05:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, host Diana Fryc sits down with Angela Zeng, Founder and CEO of Karviva, to discuss her entrepreneurial journey running a successful, healthy beverage brand. Angela explains where the idea for Karviva came from,...3848truefullHow To Succeed in the Refrigerated Snacks Space Featuring Leigh Keith, Perfect Snackshttps://www.spreaker.com/episode/how-to-succeed-in-the-refrigerated-snacks-space-featuring-leigh-keith-perfect-snacks--51348491gooder.podbean.com/93ad8902-952a-34de-89ce-a219588a1304Mon, 27 Jun 2022 04:44:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, host Diana Fryc sits down with Leigh Keith, the Co-founder and Co-CEO of Perfect Snacks, to discuss the entrepreneurial journey as a successful refrigerated snacks brand. Leigh talks about Perfect Snacks and some...3469truefullHow to Successfully Run a For-Good, For-Profit Brand Featuring Suz Hernandez, MamaPhttps://www.spreaker.com/episode/how-to-successfully-run-a-for-good-for-profit-brand-featuring-suz-hernandez-mamap--51348507gooder.podbean.com/34367ad0-ff94-3baa-9498-3d090ce87da6Mon, 20 Jun 2022 05:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, host Diana Fryc sits down with Suz Hernandez, the Founder and CEO of MamaP, to discuss ways to successfully run an eco-friendly brand. Suz explains the reasons why MamaP exists as a for-good, for-profit brand,...2721truefullFueling the Path To Feeling Better Featuring Tara Staten, Bulletproofhttps://www.spreaker.com/episode/fueling-the-path-to-feeling-better-featuring-tara-staten-bulletproof--51348514gooder.podbean.com/ab17182c-91d6-33fc-a1e3-673e23cd9af0Mon, 13 Jun 2022 05:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, host Diana Fryc sits down with Tara Staten, the Marketing Director at Bulletproof, to discuss ways to run a healthy, successful food and beverage brand. Tara explains the lessons she has learned that have...2334truefullIntrapreneurship in the Veggies-As-Snacks Industry Featuring Katrina Borisjuk, Dirt Kitchen Snackshttps://www.spreaker.com/episode/intrapreneurship-in-the-veggies-as-snacks-industry-featuring-katrina-borisjuk-dirt-kitchen-snacks--51348528gooder.podbean.com/a742811f-c588-3af9-bc12-dc365d5b8defMon, 06 Jun 2022 05:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, host Diana Fryc sits down with Katrina Borisjuk, the Senior Director of SnackFutures and Intrapreneurial Founder and Lead of Dirt Kitchen Snacks, to discuss her intrapreneurial journey in the healthy foods...2944truefullTips To Run a Healthy Social Venture Featuring Nina Tickaradze, NADIhttps://www.spreaker.com/episode/tips-to-run-a-healthy-social-venture-featuring-nina-tickaradze-nadi--51348521gooder.podbean.com/335bb25a-7ce9-3ee6-a133-4d18b08ef87fMon, 30 May 2022 05:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, host Diana Fryc is joined by Nina Tickaradze, the Founder and CEO of NADI, to discuss tips on how to successfully run a healthy social venture. Nina explains the challenges of running a social venture and lessons...2840truefullThe Changing World of Allergens Featuring Catherine Jaxon, Mission MightyMehttps://www.spreaker.com/episode/the-changing-world-of-allergens-featuring-catherine-jaxon-mission-mightyme--51348489gooder.podbean.com/58c7cf40-4834-3fa3-a467-a47433c7360bMon, 23 May 2022 05:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, host Diana Fryc is joined by Catherine Jaxon, the Co-founder and Co-CEO of Mission MightyMe, to discuss ways parents can prevent food allergies in their children. Catherine explains the importance of introducing...3179truefullHow To Run a Healthy Brand Featuring Sophia Maroon, Dress It Up Dressinghttps://www.spreaker.com/episode/how-to-run-a-healthy-brand-featuring-sophia-maroon-dress-it-up-dressing--51348493gooder.podbean.com/ec7ac7b5-bbc5-3e75-aac8-ad9c52b59867Mon, 16 May 2022 05:15:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, host Diana Fryc is joined by Sophia Maroon, the Founder and CEO of Dress It Up Dressing, to discuss her entrepreneurial journey in making healthy dressings and marinades for salads. Sophia explains her 10-year...3118truefullHow To Drink Better and Drink Clean Featuring Donna Katz, G’s Hard Ginger Beerhttps://www.spreaker.com/episode/how-to-drink-better-and-drink-clean-featuring-donna-katz-g-s-hard-ginger-beer--51348518gooder.podbean.com/5c5e1384-6a94-3091-80c9-1a51b02560adMon, 09 May 2022 05:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, host Diana Fryc is joined by Donna Katz, the CEO and Founder of G’s Hard Ginger Beer, to discuss her entrepreneurial journey in beverages, specifically in the alcohol category. Donna talks about what inspired her...2293truefullImportance of Design Thinking in Innovation Featuring Snehdeep Brar, Lenny & Larry’shttps://www.spreaker.com/episode/importance-of-design-thinking-in-innovation-featuring-snehdeep-brar-lenny-larry-s--51348502gooder.podbean.com/a1dd71a4-9517-3daa-a0b2-4570de5ff6aeMon, 02 May 2022 20:12:44 +0000Heartcast MediaIn this episode of the Gooder Podcast, host Diana Fryc is joined by Snehdeep Brar, the Head of Technical Services and R&D at Lenny & Larry’s, to discuss tips for promoting healthy and wealthy living. Snehdeep explains strategies to successfully work...1473truefullMaking a Difference With a Healthy Food Brand Featuring Richa Gupta, Good Food for Goodhttps://www.spreaker.com/episode/making-a-difference-with-a-healthy-food-brand-featuring-richa-gupta-good-food-for-good--51348522gooder.podbean.com/6db5e09d-32c7-3cd4-af7e-73cdd2345711Mon, 25 Apr 2022 05:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, host Diana Fryc is joined by Richa Gupta, the President and Founder of Good Food For Good, to discuss ways you can provide healthy food to consumers and run a successful business all at the same time. Richa...2620truefullPositively Impacting the World With a Brand Featuring Rebecca Hamilton, Badgerhttps://www.spreaker.com/episode/positively-impacting-the-world-with-a-brand-featuring-rebecca-hamilton-badger--51348490gooder.podbean.com/48dc4958-a7c2-352a-9e73-157ff404e038Sun, 17 Apr 2022 05:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, host Diana Fryc is joined by Rebecca Hamilton, second-generation Owner and Co-CEO at Badger, to discuss ways to impact the world positively with your brand and have good returns. Rebecca explains how she uses...2221truefullThe Sauce Queen’s Tips For Successfully Running a Business Featuring Maria Covarrubias, Cien Chileshttps://www.spreaker.com/episode/the-sauce-queen-s-tips-for-successfully-running-a-business-featuring-maria-covarrubias-cien-chiles--51348531gooder.podbean.com/c4593bd5-ee10-3033-b20a-94142e326ffcMon, 04 Apr 2022 05:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, host Diana Fryc is joined by Maria Covarrubias, the Co-founder and Culinary Expert at Cien Chiles, to discuss her entrepreneurial journey as “the sauce queen.” Maria shares the inspirations behind her sauce...2596truefullBuilding Beloved Brands No Matter the Category featuring Erika Cottrell, Harbor Wholesalehttps://www.spreaker.com/episode/building-beloved-brands-no-matter-the-category-featuring-erika-cottrell-harbor-wholesale--51348516gooder.podbean.com/2e5f4da3-9cc3-3a2b-8b11-2f655056221bMon, 28 Mar 2022 05:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, host Diana Fryc is joined by Erika Cottrell, Vice President of Marketing for Harbor Wholesale, to discuss her path in the world of CPG and distribution. Erika shares how her experiences at Smucker’s helped her...2225truefullEnabling Healthy Living featuring Mae Steigler, Organifihttps://www.spreaker.com/episode/enabling-healthy-living-featuring-mae-steigler-organifi--51348524gooder.podbean.com/dd7e8333-b5e2-35e7-9261-0d5bbe3b1070Mon, 14 Mar 2022 05:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, Diana Fryc is joined by Mae Steigler, the CEO at Organifi, to discuss how Mae successfully runs an organic brand. Mae explains the impacts of eating organically-produced foods, ways to empower your team to be...2837truefullLearning to Love Good Fats featuring Suzie Yorke, Love Good Fatshttps://www.spreaker.com/episode/learning-to-love-good-fats-featuring-suzie-yorke-love-good-fats--51348520gooder.podbean.com/97f490a5-725b-327d-8c48-15f14a42c02eMon, 07 Mar 2022 06:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, host Diana Fryc is joined by Suzie Yorke, Founder and Board Member of Love Good Fats, to discuss her journey to produce convenient snacks with healthy fats. Suzie talks about the early days of pitching the idea,...2478truefullChocolate for Change featuring Jean Joyce Thompson, Seattle Chocolate Companyhttps://www.spreaker.com/episode/chocolate-for-change-featuring-jean-joyce-thompson-seattle-chocolate-company--51348530gooder.podbean.com/ec6b9081-003c-3179-846a-533c57d3c2c9Mon, 28 Feb 2022 06:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, host Diana Fryc is joined by Jean Joyce Thompson, Owner and CEO of Seattle Chocolate Company, to discuss the adventures of the chocolate business. Jean talks about why she bought the company, lessons she learned...2837truefullComing Together to Create Change featuring Seleyn DeYarus, Regenerative Risinghttps://www.spreaker.com/episode/coming-together-to-create-change-featuring-seleyn-deyarus-regenerative-rising--51348508gooder.podbean.com/89239a0d-63ef-3dd7-8ad2-34ff93db847cMon, 14 Feb 2022 06:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, host Diana Fryc is joined by Seleyn DeYarus, Founder and Executive Director of Regenerative Rising, to discuss the benefits of regenerative agriculture. Seleyn talks about why industry leaders need to come...2945truefullEmpowering Women Entrepreneurs featuring Natasha Case, Coolhaus & The Urgent Companyhttps://www.spreaker.com/episode/empowering-women-entrepreneurs-featuring-natasha-case-coolhaus-the-urgent-company--51348536gooder.podbean.com/e2466ddc-ea02-3a8e-9c72-a003c11dd1f6Mon, 07 Feb 2022 06:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, host Diana Fryc sits down with Natasha Case, Co-founder and President of Brand Experience at Coolhaus, to discuss how her brand is making a difference. Natasha talks about the mission of Coolhaus, how her...2988truefullHonest, Elevated, Better-For-You Booze featuring Alexi Cashen, Elenteny Imports and St. Hildie’s Spiked Tincture Tonicshttps://www.spreaker.com/episode/honest-elevated-better-for-you-booze-featuring-alexi-cashen-elenteny-imports-and-st-hildie-s-spiked-tincture-tonics--51348537gooder.podbean.com/fa02ddb9-5e1d-3479-af74-cf0d21883fa0Mon, 31 Jan 2022 06:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, host Diana Fryc is joined by Alexi Cashen, Co-founder and CEO of Elenteny Imports and Founder and Chief Revenue Officer of St. Hildie’s Spiked Tincture Tonics, to discuss what sets her drinks apart. Alexi talks...2275truefullHealthier Food for the Masses featuring Erin Baker, Erin Baker’s Wholesome Baked Goodshttps://www.spreaker.com/episode/healthier-food-for-the-masses-featuring-erin-baker-erin-baker-s-wholesome-baked-goods--51348540gooder.podbean.com/7aa5e763-e1f3-3b4d-97b0-d5057e50212bMon, 24 Jan 2022 06:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, host Diana Fryc is joined by Erin Baker, President and Founder of Erin Baker’s Wholesome Baked Goods, to discuss how she is offering a better-for-you breakfast for everybody. Erin tells the story of starting the...3838truefullEmpowering Women Presenters featuring Andrea Heustonhttps://www.spreaker.com/episode/empowering-women-presenters-featuring-andrea-heuston--51348519gooder.podbean.com/95eca836-2c81-3454-8b03-7beeb29d7c5bMon, 10 Jan 2022 06:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, host Diana Fryc is joined by Andrea Heuston, CEO and Founder of Artitudes Design, to discuss how she is empowering speakers — especially women speakers. Andrea talks about the beginning of Artitudes, tips to...1729truefullThe Radically Fun and Environmentally Friendly Water Brand featuring Amy Friedlander Hoffmanhttps://www.spreaker.com/episode/the-radically-fun-and-environmentally-friendly-water-brand-featuring-amy-friedlander-hoffman--51348497gooder.podbean.com/21214124-67e2-38e3-8d79-fddf21eeedf4Mon, 03 Jan 2022 06:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, host Diana Fryc is joined by Amy Friedlander Hoffman, Chief Business Officer for Liquid Death, to discuss their innovative marketing strategies. Amy talks about how the company is helping the environment, the...3269truefullA Year in Reviewhttps://www.spreaker.com/episode/a-year-in-review--51348567gooder.podbean.com/258b29d6-6337-3658-a2dd-004969bbde2bMon, 20 Dec 2021 06:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, host Diana Fryc is joined by Rise25 Co-founder Dr. Jeremy Weisz to review the best interviews from the past year. Diana shares what she learned from talking with powerhouse women leaders, innovative new ideas in...2123truefullFrom Commodity Ingredient to Millennial Brand featuring Amanda Sainshttps://www.spreaker.com/episode/from-commodity-ingredient-to-millennial-brand-featuring-amanda-sains--51348579gooder.podbean.com/45bdd724-1c0a-3073-9afb-19f4a309a04dMon, 13 Dec 2021 06:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, Diana Fryc is joined by Amanda Sains, Director of Marketing at Joolies California Superfruit, to discuss how she is bridging the gap between branded food and commoditized produce. Amanda shares how Joolies got...3500truefullKombucha Like You’ve Never Seen featuring Holly Lymanhttps://www.spreaker.com/episode/kombucha-like-you-ve-never-seen-featuring-holly-lyman--51348525gooder.podbean.com/b44c2a86-abb9-3684-bd3e-96e435edbf43Mon, 06 Dec 2021 06:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, Diana Fryc is joined by Holly Lyman, Founder and Queen Bee of Wild Tonic, to discuss her journey to create a revolutionary, healthy beverage. Holly talks about how she discovered the amazing qualities of honey,...2627truefullNatural Flavoring — The Real Deal featuring Maria Littlefieldhttps://www.spreaker.com/episode/natural-flavoring-the-real-deal-featuring-maria-littlefield--51348499gooder.podbean.com/f8a1eb1e-307c-39e7-ab71-b64e9cc0034fMon, 29 Nov 2021 06:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, Diana Fryc is joined by Maria Littlefield, Co-founder and COO of Owl’s Brew, to discuss her journey to revolutionize the brewing business. Maria talks about why she started making boozy teas, how she upheld the...2574truefullRe-Think Your Energy Drink featuring Kristin Schroederhttps://www.spreaker.com/episode/re-think-your-energy-drink-featuring-kristin-schroeder--51348533gooder.podbean.com/4fd468e2-4e92-3d3b-aa4c-6b2e38ebb9f8Mon, 22 Nov 2021 06:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, Diana Fryc is joined by Kristin Schroeder, Co-founder and CEO of Moonlight Beverage Company, to discuss how they have reinvigorated energy drinks with nitric oxide. Kristin talks about the health benefits of...1948truefullInnovation Comes From You — Not Your Degree featuring Fumi James (Watanabe)https://www.spreaker.com/episode/innovation-comes-from-you-not-your-degree-featuring-fumi-james-watanabe--51348513gooder.podbean.com/948d9839-2668-38fb-8d0f-5ebc64e6c7b0Mon, 15 Nov 2021 06:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, Diana Fryc is joined by Fumi James, the Senior Director of Global Foods and Breakthrough Innovations Brand Design for PepsiCo, to discuss why experience outweighs advanced degrees. Fumi shares the story of her...3043truefullEliminating Food Waste With Delicious Products featuring Jenny Costahttps://www.spreaker.com/episode/eliminating-food-waste-with-delicious-products-featuring-jenny-costa--51348501gooder.podbean.com/1581d9d5-3755-38b4-82c4-8a853fe1ea84Mon, 08 Nov 2021 06:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, Diana Fryc is joined by Jenny Costa, Founder and CEO of Rubies in the Rubble, to discuss her creative solution for eliminating food waste. Jenny shares how growing up on a farm taught her life-long lessons about...3162truefullChasin’ Better-For-You Dreams featuring Sydney Chasinhttps://www.spreaker.com/episode/chasin-better-for-you-dreams-featuring-sydney-chasin--51348602gooder.podbean.com/c252d1cf-14be-3c70-a946-9b0409ed8667Mon, 25 Oct 2021 05:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, Diana Fryc is joined by Sydney Chasin, Founder of Chasin’ Dreams Farm, to discuss her journey to create a fun, healthy snack company. Sydney talks about her decision to start a company straight out of college,...2655truefullInvesting From Soil to Shelf featuring Robyn O’Brienhttps://www.spreaker.com/episode/investing-from-soil-to-shelf-featuring-robyn-o-brien--51348544gooder.podbean.com/29297b0f-f9c8-32fd-8f39-8e8b5eecf5fcMon, 18 Oct 2021 05:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, Diana Fryc is joined by Robyn O’Brien, Co-founder and Managing Director of rePlant Capital, to discuss how her team is investing in a more organic future. Robyn talks about how rePlant is empowering farmers to...3316truefullWhole Food Nutrition for Long-Term Cognitive Health featuring Erika Lepczykhttps://www.spreaker.com/episode/whole-food-nutrition-for-long-term-cognitive-health-featuring-erika-lepczyk--51348577gooder.podbean.com/4778dda0-1449-3766-b1a3-9be36b0e2480Mon, 11 Oct 2021 05:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, Diana Fryc is joined by Erika Lepczyk, Co-founder and CEO of Memore, to discuss her journey to prevent cognitive diseases through whole food nutrition. Erika talks about why she started Memore, her past DTC...3197truefullFood for a Bigger Cause featuring Regina Andersonhttps://www.spreaker.com/episode/food-for-a-bigger-cause-featuring-regina-anderson--51348551gooder.podbean.com/3c5a3aef-229e-3a40-8c12-a38c50505f2cMon, 04 Oct 2021 05:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, Diana Fryc is joined by Regina Anderson, Executive Director of the Food Recovery Network, to discuss how they’re stopping hunger across the country. Regina talks about the reality of food deserts, why we should...4130truefullUsing Your Passion to Drive Your Company’s Mission featuring Liz Myslikhttps://www.spreaker.com/episode/using-your-passion-to-drive-your-company-s-mission-featuring-liz-myslik--51348503gooder.podbean.com/f0ccc930-7f66-3ba6-9802-a9a649dd9d5fMon, 27 Sep 2021 05:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, Diana Fryc is joined by Liz Myslik, Partner at Loft Growth Partners, to discuss why staying true to your passion to help the world will reap better long-term results. Liz talks about her father’s advice that...3964truefullRe-Imagining the Plant-Powered Food Industry featuring Cherie Jacksonhttps://www.spreaker.com/episode/re-imagining-the-plant-powered-food-industry-featuring-cherie-jackson--51348505gooder.podbean.com/f5f34589-d501-3a80-bc59-339497b8994bMon, 20 Sep 2021 05:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, Diana Fryc is joined by Cherie Jackson, Co-founder and CEO of Frooze Balls, to discuss continuing trends in the nutritious food CPG industry. Cherie talks about her core beliefs for running a business, how she...2133truefullRisking It All for the Entrepreneurial Dream featuring Debbie Wei Mullinhttps://www.spreaker.com/episode/risking-it-all-for-the-entrepreneurial-dream-featuring-debbie-wei-mullin--51348578gooder.podbean.com/359db5e4-69c6-3687-9eca-a4a4639f8214Mon, 13 Sep 2021 05:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, Diana Fryc is joined by Debbie Wei Mullin, Founder and CEO of Copper Cow Coffee, to discuss her entrepreneurial journey. Debbie talks about why she left her steady corporate job to start her own business, the...2726truefullStaffing and Executive Recruiting in the Natural Products Industry featuring Angela Marturanohttps://www.spreaker.com/episode/staffing-and-executive-recruiting-in-the-natural-products-industry-featuring-angela-marturano--51348523gooder.podbean.com/622e3dca-bf12-3687-82e3-1ffd629bbcedMon, 06 Sep 2021 05:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, Diana Fryc is joined by Angela Marturano, Founder and President of Orchid Holistic Search, to discuss executive recruiting in the natural products industry. Angela talks about why she started Orchid Holistic...2810truefullThe Future of CPG and the Hemp Industry featuring Jessica Tonanihttps://www.spreaker.com/episode/the-future-of-cpg-and-the-hemp-industry-featuring-jessica-tonani--51348529gooder.podbean.com/fae7423d-6f61-3b04-ac9b-ae1d1b61e11dMon, 30 Aug 2021 05:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, Diana Fryc is joined by Jessica Tonani, the Co-founder and CEO of Verda Bio, to discuss the future of the hemp industry and CPG. Jessica talks about the hurdles the hemp industry currently faces, their goals for...3627truefullThe Evolving Definition of Natural Brands Featuring Karen Framehttps://www.spreaker.com/episode/the-evolving-definition-of-natural-brands-featuring-karen-frame--51348539gooder.podbean.com/8972e546-8e0a-33d4-858b-75d522b0ade7Mon, 23 Aug 2021 05:00:00 +0000Heartcast MediaOn this episode of the Gooder Podcast, Diana Fryc is joined by Karen Frame, Founder and CEO of Makeena, to discuss how Makeena benefits both consumers and retailers in the natural food industry. Karen talks about how she became passionate about...2694truefullAligning Your PR and Marketing Strategies featuring Jess Windellhttps://www.spreaker.com/episode/aligning-your-pr-and-marketing-strategies-featuring-jess-windell--51348545gooder.podbean.com/e45d387a-1cc9-3630-a9cc-d73dc1afb4bfMon, 16 Aug 2021 05:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, Diana Fryc is joined by the Founder of Maven Consulting, Jess Windell, to discuss connecting your PR and marketing strategies. Jess clarifies some misconceptions about PR, explains why she wanted to create her...4042truefullWhat Does an Ice Cream Brand, a Trampoline Park, and the World’s Oldest Vegetarian Brand Have in Common?https://www.spreaker.com/episode/what-does-an-ice-cream-brand-a-trampoline-park-and-the-world-s-oldest-vegetarian-brand-have-in-common--51348541gooder.podbean.com/8f4b2ea3-ecf1-3315-ac05-15e93113fe6aMon, 09 Aug 2021 05:00:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, Diana Fryc and David Lemley of Retail Voodoo join Dr. Jeremy Weisz to discuss Retail Voodoo’s strategy for helping brands grow. They talk about their process of analyzing each brand’s data, how they develop team...2508truefullSelf-Love and Supplements featuring Mary Berryhttps://www.spreaker.com/episode/self-love-and-supplements-featuring-mary-berry--51348535gooder.podbean.com/90a4c154-7dcf-3487-9451-dd024e3ab21cMon, 02 Aug 2021 04:53:00 +0000Heartcast MediaIn this episode of the Gooder Podcast, Diana Fryc is joined by Mary Berry, Founder and CEO of Cosmos Vita, to discuss her entrepreneurial journey. They talk about Mary’s previous experience founding Texas Beauty Labs, the biggest turning point in...3319truefullSelf-Care for Executives featuring Brie Doylehttps://www.spreaker.com/episode/self-care-for-executives-featuring-brie-doyle--51348506gooder.podbean.com/a1b2a22f-6a14-36bd-98e6-59a3e1bc1be6Mon, 26 Jul 2021 14:34:34 +0000Heartcast MediaIn this episode of the Gooder Podcast, Diana Fryc is joined by author, teacher, and meditation guide, Brie Doyle. They discuss Brie’s own burnout that inspired She Glows Retreats, how meditation has been both integrated and diluted in American...2795truefullJenna Arkin - Soap Science and the Chemistry of Green Cleaninghttps://www.spreaker.com/episode/jenna-arkin-soap-science-and-the-chemistry-of-green-cleaning--51348591This week on the Gooder Podcast, I had the pleasure of talking with Jenna Arkin, the Vice President of Innovation at ECOS®. We discuss all things ECOS: the natural cleaning trends, innovation, leadership, and science. We also learn about some myths behind bleaching when it comes to cleaning and creating a healthy living environment. Along the way, we get to hear the amazing story of a dedicated and creative leader who continuously spreads the awareness of environmental protection and chemical safety legislation.

In this episode we learn:
- The history, the story of ECOS and what differentiates ECOS from other competitors in the cleaning category
- Jenna’s path in her career and her journey to ECOS
- About green cleaning product innovation and it’s evolution
- How the pandemic impacted the disinfecting, cleaning products industry and customers’ increasing adoption of green products
- Lessons that Jenna has learned professionally and personally during the pandemic and opportunities that came along with it
- Trends in the green products industry and the potential of this industry in the next 5 years
About Jenna Arkin:
Jenna Arkin is Vice President of Innovation at ECOS®, the maker of environmentally friendly cleaning products. Jenna uses her unique background in both chemistry and design to innovate safer, more effective formulations and compelling packaging designs for the ECOS®, Baby ECOS®, ECOS® Pets, and ECOS® Pro product lines.
Jenna leads the ECOS® partnership with the U.S. EPA’s Safer Choice program, a third-party certification that helps consumers choose products made with safer chemical ingredients without sacrificing quality or performance.
She also directs the company’s educational outreach program, including ECOScience, in which she partners with local museums to bring hands-on green science education to thousands of elementary school children each year. Jenna brings a novel combination of passionate scientist and creative professional to solve modern green chemistry problems. Her sharp eye for trends has inspired out-of-the-box thinking, connecting seemingly disparate concepts to move the cleaning industry toward a more sustainable future.
Jenna joined ECOS® in 2010 as the Northwest Division’s senior chemist, overseeing both R&D and quality control. She most recently served as Director of Product Development at ECOS®. She earned a Bachelor of Arts in Integrative Biology from the University of California, Berkeley, and she earned a graduate degree in Fashion Design from the Fashion Institute of Design and Technology. Before joining ECOS®, she designed and directed a contemporary fashion line.
Jenna holds six U.S. patents for innovations in green chemistry and packaging design. She received the GenNext Award by Progressive Grocer in 2018 for industry standouts under the age of 40. Jenna is a member of the American Chemical Society and has served as an advocate for ingredient transparency and toxic substance reform with the American Sustainable Business Council. She actively supports environmental protection and chemical safety legislation at both the state and federal levels.
Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/jenna-arkin-30202514/
Instagram: https://www.instagram.com/lifeaccordingtojenna/?hl=en
Website: https://www.ecos.com/
Show Resources:
National Public Radio, NPR, full name National Public Radio, is a privately and publicly funded non-profit membership media organization that serves as a national syndicator to 797 public radio stations in the United States of America.
The University of California, Berkeley is a public land-grant research university in Berkeley, California. Established in 1868 as the University of California, it is the state's first land-grant university and the first campus of the University of California system.
Biochemistry or biological chemistry, is the study of chemical processes within and relating to living organisms. A sub-discipline of both chemistry and biology, biochemistry may be divided into three fields: structural biology, enzymology and metabolism.
The Fashion Institute of Design & Merchandising is a private for-profit college with multiple campuses in California. It offers degree programs in a majors including fashion, entertainment, beauty, interior design, and graphic design.
Green brands are those brands that consumers associate with
environmental conservation and sustainable business practices. Such brands appeal to consumers who are becoming more aware of the need to protect the environment. A green brand can add a unique selling point to a product and can boost corporate image.
Family owned and operated since 1967, Earth Friendly Products® is the maker of ECOS™ Laundry Detergent and over 200 other environmentally friendly products that are safer for people, pets and the planet. Made with plant-powered ingredients, ECOS™ cleaners are thoughtfully sourced, pH balanced, readily biodegradable, easily recyclable, and never tested on animals.
The LA Derby Dolls is Los Angeles' original women's quad-skate banked track roller derby league. It was founded in October 2003 by Rebecca Ninburg and Wendy Templeton. The league is composed of more than 120 women divided into five teams who skate on a banked track.
The Environmental Protection Agency is an independent executive agency of the United States federal government tasked with environmental protection matters. President Richard Nixon proposed the establishment of EPA on July 9, 1970; it began operation on December 2, 1970, after Nixon signed an executive order.
The Occupational Safety and Health Administration is a large regulatory agency of the United States Department of Labor that originally had federal visitorial powers to inspect and examine workplaces.
Adam Ruins Everything is an American educational comedy television series starring Adam Conover that debuted on September 29, 2015, with a 12-episode.
The United States Food and Drug Administration is a federal agency of the Department of Health and Human Services.
Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in growing, fixing and reinventing brands in the food, beverage, wellness and fitness industry. If your natural brand is in need of positioning, package design or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com]]>gooder.podbean.com/52ecba44-8f07-3246-a719-1690d2f23a7cMon, 19 Jul 2021 07:40:00 +0000Heartcast Media“You can get a real clean without bringing in toxic cleaning products to your home.” – Jenna Arkin This week on the Gooder Podcast, I had the pleasure of talking with Jenna Arkin, the Vice President of Innovation at ECOS®. We discuss all things ECOS:...This week on the Gooder Podcast, I had the pleasure of talking with Jenna Arkin, the Vice President of Innovation at ECOS®. We discuss all things ECOS: the natural cleaning trends, innovation, leadership, and science. We also learn about some myths behind bleaching when it comes to cleaning and creating a healthy living environment. Along the way, we get to hear the amazing story of a dedicated and creative leader who continuously spreads the awareness of environmental protection and chemical safety legislation.

In this episode we learn:
- The history, the story of ECOS and what differentiates ECOS from other competitors in the cleaning category
- Jenna’s path in her career and her journey to ECOS
- About green cleaning product innovation and it’s evolution
- How the pandemic impacted the disinfecting, cleaning products industry and customers’ increasing adoption of green products
- Lessons that Jenna has learned professionally and personally during the pandemic and opportunities that came along with it
- Trends in the green products industry and the potential of this industry in the next 5 years
About Jenna Arkin:
Jenna Arkin is Vice President of Innovation at ECOS®, the maker of environmentally friendly cleaning products. Jenna uses her unique background in both chemistry and design to innovate safer, more effective formulations and compelling packaging designs for the ECOS®, Baby ECOS®, ECOS® Pets, and ECOS® Pro product lines.
Jenna leads the ECOS® partnership with the U.S. EPA’s Safer Choice program, a third-party certification that helps consumers choose products made with safer chemical ingredients without sacrificing quality or performance.
She also directs the company’s educational outreach program, including ECOScience, in which she partners with local museums to bring hands-on green science education to thousands of elementary school children each year. Jenna brings a novel combination of passionate scientist and creative professional to solve modern green chemistry problems. Her sharp eye for trends has inspired out-of-the-box thinking, connecting seemingly disparate concepts to move the cleaning industry toward a more sustainable future.
Jenna joined ECOS® in 2010 as the Northwest Division’s senior chemist, overseeing both R&D and quality control. She most recently served as Director of Product Development at ECOS®. She earned a Bachelor of Arts in Integrative Biology from the University of California, Berkeley, and she earned a graduate degree in Fashion Design from the Fashion Institute of Design and Technology. Before joining ECOS®, she designed and directed a contemporary fashion line.
Jenna holds six U.S. patents for innovations in green chemistry and packaging design. She received the GenNext Award by Progressive Grocer in 2018 for industry standouts under the age of 40. Jenna is a member of the American Chemical Society and has served as an advocate for ingredient transparency and toxic substance reform with the American Sustainable Business Council. She actively supports environmental protection and chemical safety legislation at both the state and federal levels.
Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/jenna-arkin-30202514/
Instagram: https://www.instagram.com/lifeaccordingtojenna/?hl=en
Website: https://www.ecos.com/
Show Resources:
National Public Radio, NPR, full name National Public Radio, is a privately and publicly funded non-profit membership media organization that serves as a national syndicator to 797 public radio stations in the United States of America.2189falsefullMaisie Antoniello - Adapting and Evolving as a Leader in the Food and Beverage Industryhttps://www.spreaker.com/episode/maisie-antoniello-adapting-and-evolving-as-a-leader-in-the-food-and-beverage-industry--51348543This week on the Gooder Podcast, I had the pleasure of talking with Maisie Antoniello, the Senior Marketing Executive Jones Soda Inc., a Seattle-based premium craft soda brand. We chat about Maisie’s big shift from big CPG brands (Kellogg’s, PepsiCo, and Starbucks) to the beloved regional Jones Soda brand - and how that move changed her life. We also learn about why Jones Soda implemented one of the most cutting-edge augmented reality technologies into their packaging – and discuss some of the marketing trends her brand is leveraging. We tackle everything from innovation, supply chain, and women leadership – to interesting facts about the trends/companies in the food and beverage world.
In this episode we learn:
- The history and the story of Jones Soda and what the “secret sauce” is that differentiates Jones Soda from other beverage brands
- How the pandemic impacted Jones Soda and the challenges and opportunities that came along with it
- About utilizing augmented reality in packaging and marketing, and the inspiration behind Jones Soda’s exciting project using AR
- How Masie leverages her big CPG experience to fuel the growth of a smaller “fighter” brand
- Why the shift from large to small brand is instrumental in her career growth
- Why Maisie heavily invests in research and data as a leader
- The advice Maisie gives to other leaders who desire to transition to smaller brands
- Trends in the food and beverage industry
About Maisie Antoniello:
Maisie Antoniello is a passionate brand marketer with over 14 years of experience in the food and beverage industry. Currently, she serves as the VP of Marketing at Jones Soda, where she is helping to lead the turnaround of a 25-year-old craft soda business. Prior to Jones, Maisie had various roles at Starbucks supporting both retail and packaged goods business units. Prior to Starbucks, she worked at Frito Lay where she had roles in brand, innovation, shopper, and multicultural marketing including building Frito-Lay’s Hispanic Portfolio.
Having had the good fortune of working on megabrands like Cheetos and Frappuccino, Maisie loves to take the “secret sauce” of brands and help them scale for growth by making them relevant to today’s consumer.
When she’s not working on “the People’s Craft Soda”, you can often find Maisie having a craft beer with her husband or chasing around her two young boys.
Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/maisiechanantoniello/
Twitter: https://twitter.com/meishichan
Facebook: https://www.facebook.com/jonessodaco/
Instagram: https://www.instagram.com/jonessodaco/
Email: mantoniello@jonessoda.com
Website: https://www.jonessoda.com/ and https://drinklemoncocco.com/
Show Resources:
Frito-Lay is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods.
Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. As the world's largest coffeehouse chain, Starbucks is seen to be the main representation of the United States' third wave of coffee culture.
Cheetos is a brand of cheese puff snack made by Frito-Lay, a subsidiary of PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the U.S. The initial success of Cheetos was a contributing factor to the merger between The Frito Company and H.W.
Frappuccino is a trademarked brand of the Starbucks Corporation for a line of highly-sweetened iced, blended coffee drinks. It consists of coffee or crème base, blended with ice and other various ingredients like flavored syrups, usually topped with whipped cream and or spices.
Forbes is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features original articles on finance, industry, investing, and marketing topics.
TikTok, known in China as Douyin, is a Chinese video-sharing focused social networking service owned by Chinese company ByteDance. The social media platform is used to make a variety of short-form videos, from genres like dance, comedy, and education, that have a duration from 15 seconds to one minute.
A liquid ode to bad guys everywhere. Inspired by British criminals who, beginning in 1788, were transported to Australia. Pioneers in a harsh frontier colony, they proved that good things can come from a checkered past. 19 Crimes celebrates the rules they broke and the culture they built. From a bad seed comes a truly great wine.
PepsiCo, Inc. is an American based multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products.

Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in growing, fixing and reinventing brands in the food, beverage, wellness and fitness industry. If your natural brand is in need of positioning, package design or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com]]>gooder.podbean.com/e29d9511-eef0-3fe4-937c-0172e1c443e7Mon, 12 Jul 2021 08:26:00 +0000Heartcast Media“As a brand and as a business, you got to evolve with the times and really think about what you really stand for and how it manifests nowadays.” – Maisie Antoniello This week on the Gooder Podcast, I had the pleasure of talking with Maisie Antoniello,...This week on the Gooder Podcast, I had the pleasure of talking with Maisie Antoniello, the Senior Marketing Executive Jones Soda Inc., a Seattle-based premium craft soda brand. We chat about Maisie’s big shift from big CPG brands (Kellogg’s, PepsiCo, and Starbucks) to the beloved regional Jones Soda brand - and how that move changed her life. We also learn about why Jones Soda implemented one of the most cutting-edge augmented reality technologies into their packaging – and discuss some of the marketing trends her brand is leveraging. We tackle everything from innovation, supply chain, and women leadership – to interesting facts about the trends/companies in the food and beverage world.
In this episode we learn:
- The history and the story of Jones Soda and what the “secret sauce” is that differentiates Jones Soda from other beverage brands
- How the pandemic impacted Jones Soda and the challenges and opportunities that came along with it
- About utilizing augmented reality in packaging and marketing, and the inspiration behind Jones Soda’s exciting project using AR
- How Masie leverages her big CPG experience to fuel the growth of a smaller “fighter” brand
- Why the shift from large to small brand is instrumental in her career growth
- Why Maisie heavily invests in research and data as a leader
- The advice Maisie gives to other leaders who desire to transition to smaller brands
- Trends in the food and beverage industry
About Maisie Antoniello:
Maisie Antoniello is a passionate brand marketer with over 14 years of experience in the food and beverage industry. Currently, she serves as the VP of Marketing at Jones Soda, where she is helping to lead the turnaround of a 25-year-old craft soda business. Prior to Jones, Maisie had various roles at Starbucks supporting both retail and packaged goods business units. Prior to Starbucks, she worked at Frito Lay where she had roles in brand, innovation, shopper, and multicultural marketing including building Frito-Lay’s Hispanic Portfolio.
Having had the good fortune of working on megabrands like Cheetos and Frappuccino, Maisie loves to take the “secret sauce” of brands and help them scale for growth by making them relevant to today’s consumer.
When she’s not working on “the People’s Craft Soda”, you can often find Maisie having a craft beer with her husband or chasing around her two young boys.
Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/maisiechanantoniello/
Twitter: https://twitter.com/meishichan
Facebook: https://www.facebook.com/jonessodaco/
Instagram: https://www.instagram.com/jonessodaco/
Email: mantoniello@jonessoda.com
Website: https://www.jonessoda.com/ and https://drinklemoncocco.com/
Show Resources:
Frito-Lay is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods.
Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. As the world's largest coffeehouse chain, Starbucks is seen to be the main representation of the United States' third wave of coffee culture.
Cheetos is a brand of cheese puff snack made by Frito-Lay, a subsidiary of PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos...]]>2930falsefullZelda Beckford - The Movement of the Dietary Supplement Industry in the UShttps://www.spreaker.com/episode/zelda-beckford-the-movement-of-the-dietary-supplement-industry-in-the-us--51348509This week on the Gooder Podcast, I had the pleasure of talking with Zelda Beckford, the Vice President of Quality of New Chapter, Inc., a subsidiary of Procter & Gamble Personal Health Care. We chat about Zelda’s journey from Herbalife to Beachbody, to Goop - and now - New Chapter! She sees herself as an influencer in education, leadership and company culture. Along the way, we discuss how being a child of immigrants influences her perspective on opportunity and commitment. We tackle everything from innovation, sustainability and quality control - to women leadership.
In this episode we learn:
- About the history and story of New Chapter.
- Zelda’s story growing up a first-generation American and how that influences her leadership.
- The changing landscape of quality control, regulation, and compliance within the supplement category.
- Zelda’s transition from the Director of Quality & Compliance role with Goop to VP of New Chapter and how her leadership experiences have helped to her nurture the work environment in both companies.
- How the pandemic has impacted the supplements category and the challenges and opportunities that came along with it.
- Why internal cross-functional team education is the key to her success.
- Trends in dietary supplements and the supplement industry.
About Zelda Beckford:
Zelda Beckford is the Vice President of Quality at New Chapter, Inc., a subsidiary of Procter & Gamble Personal Health Care, located in Brattleboro, Vermont. Zelda received her B.A. from Loyola Marymount University, Los Angeles, CA, and her M.B.A. from Webster University, Saint Louis, MO. She has almost 20 years of experience in Operations, Supply Chain, Process Improvement, Quality Assurance, Quality Control, Manufacturing, Product Lifecycle Management, Business Intelligence, Warehousing, Technical Support, and IT Systems Design.
Zelda spent the first 10 years of her career progressively gaining vast QA, QC and Regulatory Compliance knowledge on a global scale for the health & wellness conglomerate, Herbalife Nutrition™. Zelda then moved on to Beachbody®, the creator of household home fitness & nutrition brands, such as Shakeology®, P90X®, 21Day Fix® and Insanity®. During her 6 years with Beachbody®, Zelda held several Quality positions and was ultimately promoted to Operations Manager, focusing on Process Improvement.
Zelda’s next endeavor led her to take on the Director of Quality & Compliance role with Goop, Inc in Santa Monica, California. During her almost 3 years with Goop, Zelda managed a robust team to provide regulatory oversight of global activities for 8 business verticals; Beauty & Wellness, Fashion, Merchandising, Home, Brand Partnerships & Advertising, E-Commerce, Edit & Content. Zelda established Goop’s Quality Department from the ground up; she created the groundwork and executed Total Quality Management principles, approved development and release of new products, standardized processes, facilitated training and development of new quality & compliance applications.
In November 2020, during the Covid-19 pandemic, Zelda relocated from California to accept the Vice President of Quality role with New Chapter, Inc. Safeguarding quality standards is of the utmost importance when handling consumer packaged goods, and Zelda ensures compliance and standards are met at the highest levels. For almost 20 years, Zelda has applied her deep passion for Quality, broad understanding of the manufacturing process and collaborative management style to the growth and prosperity of each organization with which she has been employed. She has a strong track record implementing systems and process improvements in each of her prior companies.
Among her various professional positions, Zelda is also a published author; sharing her take on Artificial Intelligence Technology. You can find the article here: https://securitytoday.com/articles/2017/07/24/safe-and-secure-a-look-into-artificial-intelligence-technology.aspx. Zelda is dedicated to continuous learning and welcomes new challenges in her personal and professional life. Zelda values diversity & inclusion, steaming from her own background growing up a first generation American, born to parents from Honduras, Central America. She encourages clear communication and diverse points of view, as a path to building healthy culture, enlightened values, ideas, and opinions. Zelda currently resides in Amherst, MA. She can be contacted at zbeckford310@gmail.com.
Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/zeldab310/
Twitter: https://twitter.com/zweezie310
Email: zbeckford310@gmail.com
Website: https://www.newchapter.com/
Show Resources:
The Procter & Gamble Company is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble.
Goop is a wellness and lifestyle brand and company founded by actress Gwyneth Paltrow. Launched in September 2008, Goop started out as a weekly e-mail newsletter providing new age advice, such as "police your thoughts" and "eliminate white foods", and the slogan "Nourish the Inner Aspect."
LMU Founded in 1911, LMU is a top-ranked university rooted in the Jesuit and Marymount traditions. We are committed to fostering a diverse academic community rich in opportunity for intellectual engagement and real-world experience.
Herbalife Nutrition is a global multi-level marketing corporation that develops and sells dietary supplements. The company was founded by Mark Hughes in 1980, and it employs an estimated 8,900 people worldwide.
The Beachbody Company is a privately-held American fitness and media company based in Santa Monica, California. It operates the brands Beachbody On Demand, Team Beachbody and Open fit.
Zoom is a video telephony proprietary software program developed by Zoom Video Communications. The free plan provides a video chatting service that allows up to 100 concurrent participants, with a 40-minute time restriction. Users have the option to upgrade by subscribing to a paid plan.
The United States Food and Drug Administration is a federal agency of the Department of Health and Human Services. The FDA is responsible for protecting the public health by ensuring the safety, efficacy, security of human and veterinary drugs and biological products.
Blueland creates everyday eco-friendly cleaning products to save you money and space, without any plastic waste.
Gucci is a luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, and accessories, makeup, fragrances, and home decoration. Gucci was founded in 1921 by Guccio Gucci in Florence, Tuscany..
The North Face is an American outdoor recreation products company. The North Face produces outdoor clothing, footwear, and related equipment. Founded in 1968 to supply climbers, the company's logo draws inspiration from Half Dome, in Yosemite National Park.
Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in growing, fixing and reinventing brands in the food, beverage, wellness and fitness industry. If your natural brand is in need of positioning, package design or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com]]>gooder.podbean.com/7ae00e2e-29c8-3989-8403-1ae541a377ceMon, 28 Jun 2021 09:55:00 +0000Heartcast Media“Supplements are regulated heavily, more so than food, and more so than like meat.” – Zelda Beckford This week on the Gooder Podcast, I had the pleasure of talking with Zelda Beckford, the Vice President of Quality of New Chapter, Inc., a subsidiary...This week on the Gooder Podcast, I had the pleasure of talking with Zelda Beckford, the Vice President of Quality of New Chapter, Inc., a subsidiary of Procter & Gamble Personal Health Care. We chat about Zelda’s journey from Herbalife to Beachbody, to Goop - and now - New Chapter! She sees herself as an influencer in education, leadership and company culture. Along the way, we discuss how being a child of immigrants influences her perspective on opportunity and commitment. We tackle everything from innovation, sustainability and quality control - to women leadership.
In this episode we learn:
- About the history and story of New Chapter.
- Zelda’s story growing up a first-generation American and how that influences her leadership.
- The changing landscape of quality control, regulation, and compliance within the supplement category.
- Zelda’s transition from the Director of Quality & Compliance role with Goop to VP of New Chapter and how her leadership experiences have helped to her nurture the work environment in both companies.
- How the pandemic has impacted the supplements category and the challenges and opportunities that came along with it.
- Why internal cross-functional team education is the key to her success.
- Trends in dietary supplements and the supplement industry.
About Zelda Beckford:
Zelda Beckford is the Vice President of Quality at New Chapter, Inc., a subsidiary of Procter & Gamble Personal Health Care, located in Brattleboro, Vermont. Zelda received her B.A. from Loyola Marymount University, Los Angeles, CA, and her M.B.A. from Webster University, Saint Louis, MO. She has almost 20 years of experience in Operations, Supply Chain, Process Improvement, Quality Assurance, Quality Control, Manufacturing, Product Lifecycle Management, Business Intelligence, Warehousing, Technical Support, and IT Systems Design.
Zelda spent the first 10 years of her career progressively gaining vast QA, QC and Regulatory Compliance knowledge on a global scale for the health & wellness conglomerate, Herbalife Nutrition™. Zelda then moved on to Beachbody®, the creator of household home fitness & nutrition brands, such as Shakeology®, P90X®, 21Day Fix® and Insanity®. During her 6 years with Beachbody®, Zelda held several Quality positions and was ultimately promoted to Operations Manager, focusing on Process Improvement.
Zelda’s next endeavor led her to take on the Director of Quality & Compliance role with Goop, Inc in Santa Monica, California. During her almost 3 years with Goop, Zelda managed a robust team to provide regulatory oversight of global activities for 8 business verticals; Beauty & Wellness, Fashion, Merchandising, Home, Brand Partnerships & Advertising, E-Commerce, Edit & Content. Zelda established Goop’s Quality Department from the ground up; she created the groundwork and executed Total Quality Management principles, approved development and release of new products, standardized processes, facilitated training and development of new quality & compliance applications.
In November 2020, during the Covid-19 pandemic, Zelda relocated from California to accept the Vice President of Quality role with New Chapter, Inc. Safeguarding quality standards is of the utmost importance when handling consumer packaged goods, and Zelda ensures compliance and standards are met at the highest levels. For almost 20 years, Zelda has applied her deep passion for Quality, broad understanding of the manufacturing process and collaborative management style to the growth and prosperity of each organization with which she has been employed. She has a strong track record implementing systems and process improvements in each of her prior companies.
Among her various professional positions, Zelda is also a published author; sharing her take on Artificial...]]>3553falsefullKailey Donewald - Tackling Compostable Packaging in the Frozen Aislehttps://www.spreaker.com/episode/kailey-donewald-tackling-compostable-packaging-in-the-frozen-aisle--51348538This week on the Gooder Podcast, I had the pleasure of talking with Kailey Donewald, the founder and CEO of Sacred Serve – a plant-powered functional gelato and pioneer in 100% compostable ice cream packaging. We discuss her personal health history’s impact on the creation of Sacred Serve and the exciting future for the brand and category. We also learn about Kailey’s influence in spreading awareness of diet and disease and how a trip to Indonesia became the awakening for a healthier life. Along the way, we hear the amazing journey of a passionate leader who promotes the mission of changing the landscape of functional foods. We tackle everything from nutrition to sustainability - to Kailey’s personal commitment to food education in public schools.
In this episode we learn:
- About the history and inspiration of Sacred Serve.
- How and when Kailey identified the connection between diet and disease and the trip that literally changed her life.
- How she used her healing journey through nutrition and healthy lifestyle to create her brand.
- Trends in functional foods. (Especially frozen treats!)
- Sacred Serve’s transition from non-compostable packaging to becoming the first ice-cream brand that uses 100% plastic free and compostable ice cream cartons.
- The technology behind compostable packaging in the frozen aisle.
- Why Kailey believes brands are resistant and hesitant to use compostable packaging.
- Why Kailey makes a priority to participate in food and meal-prep education programs in one of Chicago’s public schools.

About Kailey Donewald:
I’ve spent the last 10 years traveling the world over in search of Mother Nature’s most potent cures to modern-day ailments. Living in places like India and Indonesia, studying under leading practitioners in the fields of yoga, meditation, Eastern medicine, and alternative therapies has taught me a lot. I discovered firsthand the power connection between diet and disease, having healed myself of several chronic conditions through a nutrient-dense, plant-based diet alone. With this profound understand of the body and its innate ability to heal itself, I now want to share and serve the power of Mother Nature’s most sacred elements with you.
Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/kaileydonewald/
Instagram: @sacredserve
Facebook: @sacredserve
Email: kailey@sacredserve.com
Website: https://www.sacredserve.com/
Show Resources:
Fast-moving consumer goods, also known as consumer packaged goods, are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables.
Whole Foods Market, Inc. is an American multinational supermarket chain headquartered in Austin, Texas, which sells products free from hydrogenated fats and artificial colors, flavors, and preservatives. A USDA Certified Organic grocer in the United States, the chain is popularly known for its organic selections.
The Clean Label Project award program is based on food and consumer product safety issues that consumers are increasingly caring about-heavy metals, pesticide residues, and plasticizers, other chemicals of concern, and truth in labeling. All programs require unannounced retail product sampling and testing.
PCC Community Markets is a Seattle's community-owned food market since 1953 with 15 certified organic stores.
Beecher's Handmade Cheese is an artisan cheese maker and retail shop with locations in the Pike Place Market, Seattle, Washington and New York City's Flatiron District.
Moon Juice: “Plant sourced alchemy to nourish and elevate body, beauty and consciousness.”
Costco Wholesale Corporation is an American multinational corporation which operates a chain of membership-only big-box retail stores. As of 2020, Costco was the fifth largest retailer in the world and the world's largest retailer of choice and prime beef, organic foods, rotisserie chicken, and wine as of 2016.
Natural Products Expo, the world's largest natural, organic and healthy products event, brings together an inspired community of industry members and exhibiting companies.
Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in growing, fixing and reinventing brands in the food, beverage, wellness and fitness industry. If your natural brand is in need of positioning, package design or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com
]]>gooder.podbean.com/40710df7-d059-343a-88d9-f110998ac9d1Tue, 22 Jun 2021 08:20:00 +0000Heartcast Media“All ice cream pints in the US and worldwide are not recyclable.” – Kailey Donewald This week on the Gooder Podcast, I had the pleasure of talking with Kailey Donewald, the founder and CEO of Sacred Serve – a plant-powered functional gelato and...This week on the Gooder Podcast, I had the pleasure of talking with Kailey Donewald, the founder and CEO of Sacred Serve – a plant-powered functional gelato and pioneer in 100% compostable ice cream packaging. We discuss her personal health history’s impact on the creation of Sacred Serve and the exciting future for the brand and category. We also learn about Kailey’s influence in spreading awareness of diet and disease and how a trip to Indonesia became the awakening for a healthier life. Along the way, we hear the amazing journey of a passionate leader who promotes the mission of changing the landscape of functional foods. We tackle everything from nutrition to sustainability - to Kailey’s personal commitment to food education in public schools.
In this episode we learn:
- About the history and inspiration of Sacred Serve.
- How and when Kailey identified the connection between diet and disease and the trip that literally changed her life.
- How she used her healing journey through nutrition and healthy lifestyle to create her brand.
- Trends in functional foods. (Especially frozen treats!)
- Sacred Serve’s transition from non-compostable packaging to becoming the first ice-cream brand that uses 100% plastic free and compostable ice cream cartons.
- The technology behind compostable packaging in the frozen aisle.
- Why Kailey believes brands are resistant and hesitant to use compostable packaging.
- Why Kailey makes a priority to participate in food and meal-prep education programs in one of Chicago’s public schools.

About Kailey Donewald:
I’ve spent the last 10 years traveling the world over in search of Mother Nature’s most potent cures to modern-day ailments. Living in places like India and Indonesia, studying under leading practitioners in the fields of yoga, meditation, Eastern medicine, and alternative therapies has taught me a lot. I discovered firsthand the power connection between diet and disease, having healed myself of several chronic conditions through a nutrient-dense, plant-based diet alone. With this profound understand of the body and its innate ability to heal itself, I now want to share and serve the power of Mother Nature’s most sacred elements with you.
Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/kaileydonewald/
Instagram: @sacredserve
Facebook: @sacredserve
Email: kailey@sacredserve.com
Website: https://www.sacredserve.com/
Show Resources:
Fast-moving consumer goods, also known as consumer packaged goods, are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables.
Whole Foods Market, Inc. is an American multinational supermarket chain headquartered in Austin, Texas, which sells products free from hydrogenated fats and artificial colors, flavors, and preservatives. A USDA Certified Organic grocer in the United States, the chain is popularly known for its organic selections.
The Clean Label Project award program is based on food and consumer product safety issues that consumers are increasingly caring about-heavy metals, pesticide residues, and plasticizers, other chemicals of concern, and truth in labeling. All programs require unannounced retail product sampling and testing.
PCC Community Markets is a Seattle's community-owned food market since 1953 with 15 certified organic stores.
Beecher's Handmade Cheese is an artisan cheese maker and retail shop with locations in the Pike Place Market, Seattle, Washington and New York...]]>2349falsefullPam Montgomery - From Orchard to Tablehttps://www.spreaker.com/episode/pam-montgomery-from-orchard-to-table--51348549This week on the Gooder Podcast, I had the pleasure of talking with Pam Montgomery, the founder and CEO of Chukar Cherries – a pioneer in boutique food processing, that turned Pacific Northwest cherries into a global gifting brand. We discuss the history of Chukar Cherries and the a-ha moment of Pam’s product idea, including the acquisition of chocolate making “tools” from a famous chocolatier. We also learn about Pam’s leadership for driving an inclusive workplace. Along the way, we hear the amazing journey of a dedicated woman who lead the way in clean food processing, environmental stewardship, equity and has a deep passion for the agricultural community of Central Washington State.
In this episode we learn:
- About the history and inspiration of Chukar Cherries.
- The stories of hunting for and finding THE right ingredients and tools to make a premium delicious gifting chocolate. (pre-internet!)
- How she uses her real-estate back-experience to grow her brand.
- Pam’s emphasis on inclusivity, team fulfillment and leadership in Chukar’s workplace culture.
- How “box-checking” isn’t the path to growth.
- How the pandemic has impacted the business and the opportunities that came along with it.
- The drivers behind the trend of biodegradable and compostable packaging in her business.
About Pam Montgomery:
Pam Montgomery started multiple businesses in her 20’s, but it was in Northwest cherries, chocolate & wine in the late 80’s that she found her calling.
Early childhood tragedy accelerated Pam’s self-reliance, independence, and problem-solving. She was just shy of 5 years old when her mother died of polio. Her older sisters and newborn brother were sent to live with relatives in California, but Pam stayed with her father—a forester for Weyerhaeuser stationed in a tiny logging community outside of Olympia, WA. On weekdays, Pam and her dad would climb into the work truck and drive into the mountains, walking for hours inspecting new tree plantings. The family was eventually re-united, and Pam’s French-Canadian grandmother cared for Pam and her siblings for several years, during which homemade soup, fruit pie, and suet pudding were the heart of the home.
Fast forward to 1988: Pam and her young family escaped the bustle of Seattle to purchase the largest family-owned cherry orchard in Washington State. 8000 trees and three daughters (under the age of four) later, she had an idea. On her daily walk around the orchard, Pam noticed that cherries left on the tree after harvest increased in natural sugar while slowly dehydrating. Their flavor was incomparable! A question nagged her, why couldn’t cherries be dried without adding sugar for a healthy year ‘round snack?
At the time, no one was drying cherries without preservatives, sulfites, or added sugars. Pam reached out to UC Davis—the research center for California’s raisin and prune industries. They told her it could not be done. Undeterred, Pam started experimenting on her own and found that the natural sugars in a cherry that was allowed to fully ripen on the tree were sufficient. Pam began dehydrating Bing & Rainier cherries with no added ingredients whatsoever.
Later, on a trip to London, Pam visited the famous Harrods department store and their huge art deco confectionery hall filled with European fruits—preserved and chocolate covered. Visually, it was stunning, and the naturally dried dark sweet cherries covered in chocolate astonished her. She purchased a jar to take home as inspiration to create a Pacific Northwest chocolate-covered cherry.
Over the next three decades Chukar’s product line blossomed from naturally dried & chocolate covered cherries to cherry & nut energy snacks, fruitful preserves & sauces, baked goods & granola, and now regional wine & chocolate pairings—all made with clean ingredients and local cherries. When the pandemic stopped many businesses in their tracks, Chukar continued in their capacity as a food processor, selling their goods at CHUKAR.COM
Since 1988 Pam has remained the creative force in Chukar Cherries—creating a team culture committed to excellence in product development, customer retention, and sustainability.
Perhaps Pam’s greatest contribution has been mentorship within her company. Notably, she’s willing to “take a chance” and hire young people in whom she sees potential, regardless of their level of experience.
Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/pam-montgomery-0b666715/
Email: Pam@Chukar.com
Website: http://www.chukar.com/
Show Resources:
The University of California, Davis is a public land-grant research university near Davis, California. Named a Public Ivy, it is the northernmost of the ten campuses of the University of California system.
Harrods Limited is a department store located on Brompton Road in Knightsbridge, London, England. It is owned by the state of Qatar via its sovereign wealth fund, the Qatar Investment Authority.
The Guittard Chocolate Company is an American-based chocolate maker which produces couverture chocolate, using original formulas and traditional French methods. The company is headquartered in Burlingame, California.
AT&T Inc. is an American multinational conglomerate holding company, Delaware-registered but it is headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world’s largest telecommunications company, and the second largest provider of mobile telephone services.
Battelle Memorial Institute (or Battelle) is a private nonprofit applied science and technology development company headquartered in Columbus, Ohio.
Whole Foods Market, Inc. is an American multinational supermarket chain headquartered in Austin, Texas, which sells products free from hydrogenated fats and artificial colors, flavors, and preservatives. A USDA Certified Organic grocer in the United States, the chain is popularly known for its organic selections.
Amazon.com, Inc. is an American multinational technology company based in Seattle, Washington, which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.
Food & Wine Classic in Aspen is a culinary event that consists of three incredible days of cooking demonstrations, wine tastings and panel discussions by world-class chefs and wine experts.
Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in growing, fixing and reinventing brands in the food, beverage, wellness and fitness industry. If your natural brand is in need of positioning, package design or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com]]>gooder.podbean.com/a7409f56-9e13-394f-b6a1-5771695e7fdbMon, 14 Jun 2021 09:36:00 +0000Heartcast Media“If you can understand how to learn and you have a learning mindset all the time, you can pretty much do anything.” – Pam Montgomery This week on the Gooder Podcast, I had the pleasure of talking with Pam Montgomery, the founder and CEO of Chukar...This week on the Gooder Podcast, I had the pleasure of talking with Pam Montgomery, the founder and CEO of Chukar Cherries – a pioneer in boutique food processing, that turned Pacific Northwest cherries into a global gifting brand. We discuss the history of Chukar Cherries and the a-ha moment of Pam’s product idea, including the acquisition of chocolate making “tools” from a famous chocolatier. We also learn about Pam’s leadership for driving an inclusive workplace. Along the way, we hear the amazing journey of a dedicated woman who lead the way in clean food processing, environmental stewardship, equity and has a deep passion for the agricultural community of Central Washington State.
In this episode we learn:
- About the history and inspiration of Chukar Cherries.
- The stories of hunting for and finding THE right ingredients and tools to make a premium delicious gifting chocolate. (pre-internet!)
- How she uses her real-estate back-experience to grow her brand.
- Pam’s emphasis on inclusivity, team fulfillment and leadership in Chukar’s workplace culture.
- How “box-checking” isn’t the path to growth.
- How the pandemic has impacted the business and the opportunities that came along with it.
- The drivers behind the trend of biodegradable and compostable packaging in her business.
About Pam Montgomery:
Pam Montgomery started multiple businesses in her 20’s, but it was in Northwest cherries, chocolate & wine in the late 80’s that she found her calling.
Early childhood tragedy accelerated Pam’s self-reliance, independence, and problem-solving. She was just shy of 5 years old when her mother died of polio. Her older sisters and newborn brother were sent to live with relatives in California, but Pam stayed with her father—a forester for Weyerhaeuser stationed in a tiny logging community outside of Olympia, WA. On weekdays, Pam and her dad would climb into the work truck and drive into the mountains, walking for hours inspecting new tree plantings. The family was eventually re-united, and Pam’s French-Canadian grandmother cared for Pam and her siblings for several years, during which homemade soup, fruit pie, and suet pudding were the heart of the home.
Fast forward to 1988: Pam and her young family escaped the bustle of Seattle to purchase the largest family-owned cherry orchard in Washington State. 8000 trees and three daughters (under the age of four) later, she had an idea. On her daily walk around the orchard, Pam noticed that cherries left on the tree after harvest increased in natural sugar while slowly dehydrating. Their flavor was incomparable! A question nagged her, why couldn’t cherries be dried without adding sugar for a healthy year ‘round snack?
At the time, no one was drying cherries without preservatives, sulfites, or added sugars. Pam reached out to UC Davis—the research center for California’s raisin and prune industries. They told her it could not be done. Undeterred, Pam started experimenting on her own and found that the natural sugars in a cherry that was allowed to fully ripen on the tree were sufficient. Pam began dehydrating Bing & Rainier cherries with no added ingredients whatsoever.
Later, on a trip to London, Pam visited the famous Harrods department store and their huge art deco confectionery hall filled with European fruits—preserved and chocolate covered. Visually, it was stunning, and the naturally dried dark sweet cherries covered in chocolate astonished her. She purchased a jar to take home as inspiration to create a Pacific Northwest chocolate-covered cherry.
Over the next three decades Chukar’s product line blossomed from naturally dried & chocolate covered cherries to cherry & nut energy snacks, fruitful preserves & sauces, baked goods & granola, and now regional wine &...]]>3648falsefullMolly Ruland - Building The Listening Revolution Through Podcastinghttps://www.spreaker.com/episode/molly-ruland-building-the-listening-revolution-through-podcasting--51348512This week on the Gooder Podcast, I had the pleasure of talking with Molly Ruland, the founder, and CEO of Heartcast Media. We discuss podcasts, and how the platform has provided a powerful listening revolution for brands and professionals. We learn about ways that brands can utilize podcasts to humanize themselves and authentically connect with consumers. Along the way, we get to meet one of the hardworking business leaders whose passion extends past the microphone and office space into cultural revolution and human rights.
In this episode we learn:
- A background of Heartcast Media and the reason it exists
- Molly’s journey of transitioning from One Love Massive (a multi-sensory creative platform founded in D.C.) to Heartcast Media which focuses supporting brands, NGO’s, and businesses in podcast/content creation and distribution.
- The rise of audio storytelling and how podcasting has evolved in the last several years.
- Podcasts ability to humanize a brand and develop relationships with consumers and business partners.
- How podcasts can be an effective advertising tool for consumer brands.
- The importance of being intentional when starting a podcast by using your mission and business goals to drive content creation.
- Podcasting 101: for companies, organizations and humans.

About Molly Ruland:
Molly Ruland has spent the last 20 years elevating and amplifying voices through community, art, music and culture. Heartcast Media was formed in 2018 to create a sustainable podcast production offering for business, brands, think tanks, and organizations with a message. She currently produces content for NATO, The Dept of Health, DC Gov, several podcasts for The Atlantic Council and many more. Molly believes that "listening is the revolution" and she aspires to make the world a better place with intentional content.
Guests Social Media Links:
Website: https://www.heartcastmedia.com/
LinkedIn: https://www.linkedin.com/in/heartcastmedia/
Facebook: https://www.facebook.com/heartcastmediadc/
Twitter: https://twitter.com/HeartcastMedia
Instagram: https://www.instagram.com/heartcastmedia/
YouTube: https://www.youtube.com/channel/UCcCfuiqNu9ZqWMGjMEV8ySA
Email: info@heartcastmedia.com
Show Resources:
Ad Sales in the Packaged Goods Industry on The Rise
One Love Massive is a multimedia platform and cultural hub for all things creative in the DMV. We are a booking agency, marketing firm, production company and talent collective all housed in a 3 story building across the street from the Historic Howard Theatre where we have a podcast studio, recording studio and a live music stage.
Go-go is a popular music subgenre associated with funk originating in the Washington, D.C., area during the mid-60s to late-70s which remains popular in the Washington metropolitan area as a uniquely regional music style. It became the official music of the city in 2020.
The Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937.
Pirate radio or a pirate radio station is a radio station that broadcasts without a valid license. In some cases, radio stations are considered legal where the signal is transmitted, but illegal where the signals are received—especially when the signals cross a national boundary.
Frito-Lay is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods.
Consumer packaged goods (CPG) are items used daily by average consumers that require routine replacement or replenishment, such as food, beverages, clothes, tobacco, makeup, and household products.
TikTok, known in China as Douyin, is a video-sharing social networking service owned by Chinese company ByteDance. The social media platform is used to make a variety of short-form videos, from genres like dance, comedy, and education that have duration from 15 seconds to one minute.
Black Lives Matter is a decentralized political and social movement protesting against incidents of police brutality and all racially motivated violence against black people.
FreshBooks is accounting software operated by 2ndSite Inc. primarily for small and medium-sized businesses. It is web-based software as a service model that can be accessed through a desktop or mobile device. The company was founded in 2003 and is based in Toronto, Canada.
Mason Dixie Biscuit Co. was created in 2014 to provide fresh, fast, and affordable Southern comfort food to the masses. Our solution was perfecting the biscuit – making them with hormone-free dairy, real butter, and no preservatives. Through grassroots support, smart growth and investment, and growing demand, we also launched a CPG line of frozen biscuits in 2015 available nationwide and growing.
Black Girl Ventures’ mission is to provide Black/Brown woman-identifying founders with access to community, capital, and capacity building in order to meet business milestones that lead to economic advancement through entrepreneurship.
Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in building, growing and evolving brands in the food, beverage, wellness and fitness industry. If your natural brand is in need of positioning, package design or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com]]>gooder.podbean.com/17269a0e-ce29-3baa-b41d-f0fe1723c4b8Mon, 07 Jun 2021 09:00:00 +0000Heartcast Media“You're not going to build an audience with three podcasts.” – Molly Ruland This week on the Gooder Podcast, I had the pleasure of talking with Molly Ruland, the founder, and CEO of Heartcast Media. We discuss podcasts, and how the platform has...This week on the Gooder Podcast, I had the pleasure of talking with Molly Ruland, the founder, and CEO of Heartcast Media. We discuss podcasts, and how the platform has provided a powerful listening revolution for brands and professionals. We learn about ways that brands can utilize podcasts to humanize themselves and authentically connect with consumers. Along the way, we get to meet one of the hardworking business leaders whose passion extends past the microphone and office space into cultural revolution and human rights.
In this episode we learn:
- A background of Heartcast Media and the reason it exists
- Molly’s journey of transitioning from One Love Massive (a multi-sensory creative platform founded in D.C.) to Heartcast Media which focuses supporting brands, NGO’s, and businesses in podcast/content creation and distribution.
- The rise of audio storytelling and how podcasting has evolved in the last several years.
- Podcasts ability to humanize a brand and develop relationships with consumers and business partners.
- How podcasts can be an effective advertising tool for consumer brands.
- The importance of being intentional when starting a podcast by using your mission and business goals to drive content creation.
- Podcasting 101: for companies, organizations and humans.

About Molly Ruland:
Molly Ruland has spent the last 20 years elevating and amplifying voices through community, art, music and culture. Heartcast Media was formed in 2018 to create a sustainable podcast production offering for business, brands, think tanks, and organizations with a message. She currently produces content for NATO, The Dept of Health, DC Gov, several podcasts for The Atlantic Council and many more. Molly believes that "listening is the revolution" and she aspires to make the world a better place with intentional content.
Guests Social Media Links:
Website: https://www.heartcastmedia.com/
LinkedIn: https://www.linkedin.com/in/heartcastmedia/
Facebook: https://www.facebook.com/heartcastmediadc/
Twitter: https://twitter.com/HeartcastMedia
Instagram: https://www.instagram.com/heartcastmedia/
YouTube: https://www.youtube.com/channel/UCcCfuiqNu9ZqWMGjMEV8ySA
Email: info@heartcastmedia.com
Show Resources:
Ad Sales in the Packaged Goods Industry on The Rise
One Love Massive is a multimedia platform and cultural hub for all things creative in the DMV. We are a booking agency, marketing firm, production company and talent collective all housed in a 3 story building across the street from the Historic Howard Theatre where we have a podcast studio, recording studio and a live music stage.
Go-go is a popular music subgenre associated with funk originating in the Washington, D.C., area during the mid-60s to late-70s which remains popular in the Washington metropolitan area as a uniquely regional music style. It became the official music of the city in 2020.
The Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937.
Pirate radio or a pirate radio station is a radio station that broadcasts without a valid license. In some cases, radio stations are considered legal where the signal is transmitted, but illegal where the signals are...]]>3395falsefullKate Flynn - Compostable Packaging Is HOThttps://www.spreaker.com/episode/kate-flynn-compostable-packaging-is-hot--51348555This week on the Gooder Podcast, I had the pleasure of talking with Kate Flynn, the founder and CEO of Sun & Swell Foods. We discuss the history of Sun & Swell Foods – one of the first food and snacking brands leading the way in the use of composable packaging. We also learn about the evolvement of sustainable packaging and Kate’s leadership in driving this hot topic. Along the way, we learn the amazing journey of a passionate leader in creating a more inclusive, accessible and affordable real food products for all consumers.
Fast becoming the leader and go to source for
In this episode we learn:
About the history and inspiration of Sun & Swell Foods.
Sun & Swell’s brand transition from a traditional CPG brand to a direct-to-consumer brand.
Kate’s journey from being a consultant in a firm focused on retail and consumer products to having a CPG brand herself.
The evolvement of compostable packaging technology.
How to create accessibility, affordability for mainstream consumers in the healthy food category.
The advice she finds herself consistently giving entrepreneurs who have family members or loved ones as their business partners.
About Kate Flynn:
In 2017, Kate Flynn, and her husband and co-founder, Bryan Flynn, launched their natural food company, Sun & Swell Foods. Their mission is to make healthy and sustainable eating more accessible with their collection of sustainably-packaged, organic, plant-based pantry staples and snacks. Sun & Swell is the first food company in the US to offer a wide array of healthy foods in compostable, plastic-free packaging.
With a background in business economics and nutrition and a penchant for creating her own healthy snacks, Kate brings a unique set of skills to Sun & Swell Foods. Early on, she pursued her academic career at UC Santa Barbara and graduated with a Master of Business Administration (MBA) from Harvard Business School. Kate’s professional career included a consulting role as a brand strategist in the retail and consumer products space, where she focused on brand and growth strategy for various leading CPG brands. After spending nearly ten years in the consumer products world, she was looking to do something more purposeful and fulfilling that would positively impact the world. In 2017, Kate took a leap of faith to follow her real passion for health and wellness to start Sun & Swell Foods with Bryan.
Leading up to this, Kate had switched to a more natural lifestyle, including eating only ‘whole foods.’ She realized that eating a whole food diet made her feel better, both physically and mentally, and realized that she wanted to keep eating this way. However, when she looked around for packaged foods to accommodate this new way of eating, she realized there were no options available. Most packaged foods are made with artificial ingredients and loaded with added sugars, preservatives, and flavors. This realization sparked an idea, and Sun & Swell Foods was born.
When sourcing ingredients, Kate and her team buy organic ingredients as close to the source and farm as possible, seeking out small family farms. Sun & Swell is a Certified B-Corporation and a member of 1% for the Planet, donating 1% of the revenue to environmental non-profits addressing two areas the founders are deeply passionate about: regenerative farming and ocean health.
When not running the company’s day-to-day, Kate loves frequenting Santa Barbara’s local farmers’ markets and beaches and spending time with her husband and newborn daughter, Leila. Kate is also a Certified Culinary Nutrition Expert.
Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/kate-flynn-15187726/
Instagram: https://www.instagram.com/kateflynn1/?hl=en
Facebook: https://www.facebook.com/sunandswellfoods/
Website: https://sunandswellfoods.com/
Show Resources:
Certified B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community and the environment. This is a community of leaders, driving a global movement of people using business as a force for good.
Earth Day is an annual event on April 22 to demonstrate support for environmental protection. First held on April 22, 1970, it now includes a wide range of events coordinated globally by EarthDay.org including 1 billion people in more than 193 countries.
Kurt Salmon was a global management and strategy consulting firm formed by the merger of Ineum Consulting and Kurt Salmon Associates in January 2011.
Accenture plc is an Irish-domiciled multinational company that provides consulting and processing services. A Fortune Global 500 company, it reported revenues of $44.33 billion in 2020 and had 537,000 employees. In 2015, the company had about 150,000 employees in India, 48,000 in the US, and 50,000 in the Philippines.
Clif Bar & Company is an American company that produces energy foods and drinks. The company's flagship product, CLIF Bar, was created by Gary Erickson and Lisa Thomas. The company is based in Emeryville, California, and is privately held.
Trader Joe's is a German-owned chain of grocery stores in the United States headquartered in Monrovia, California. By 2015, it was a competitor in "fresh format" grocery stores in the United States. By November 2019, Trader Joe's had over 503 stores nationwide in 42 states and Washington, D.C.
For over 50 years, ECOS’ mission has been to protect the health & wellness of people, pets, & the planet with sustainable & affordable cleaning products.
Walmart Inc. is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores from the United States, headquartered in Bentonville, Arkansas.
Costco Wholesale Corporation is an American multinational corporation which operates a chain of membership-only big-box retail stores. As of 2020, Costco was the fifth largest retailer in the world and the world's largest retailer of choice and prime beef, organic foods, rotisserie chicken, and wine as of 2016.
The Kroger Company, or simply Kroger, is an American retail company founded by Bernard Kroger in 1883 in Cincinnati, Ohio. It is the United States' largest supermarket by revenue, and the second-largest general retailer.
The United States Food and Drug Administration is a federal agency of the Department of Health and Human Services.
In 2009, Tory Burch launched the Tory Burch Foundation to advance women's empowerment and entrepreneurship in the United States by providing access to capital, education and digital resources, as well as a Fellowship program.
Tea Drops are organic whole leaf tea shaped into fun drops that melt into finely ground plant fibre.
Peloton Interactive, Inc. is an American exercise equipment and media company based in New York City. It was founded in 2012 by John Foley and launched with help from a Kickstarter funding campaign in 2013.
Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in growing, fixing and reinventing brands in the food, beverage, wellness and fitness industry. If your natural brand is in need of positioning, package design or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com

Key Takeaways:
0:00 Intro
3:47 Kate shares a little bit of history about her brand Sun and Swell Foods, what’s it’s all about and why it exists
6:00 Kate talks about her experience in transitioning from being a consultant in a firm focused on retail and consumer products to having a CPG brand herself
10:50 Kate talks about the process f how her brand is evolving from a traditional CPG brand to a DTC type of thing and the impact this has
14:10 Kate also talks about where she is in the process to have a Whole Foods kind of standard of product ingredients which is accessible and affordable
18:07 Kate also talks about the process that they use so that they can be able to lower their prices for their products so as to make them accessible to all people
20:00 Kate talks about the importance of understanding what the goal of your business is before making any huge decisions on what you want to lead with
21:54 Kate also advices other businesses owners the importance of picking the niche that they want to be known for and being really good at it
24:31Kate talks about why as a brand you need to know what you are leading with and how you are messaging that to your consumers
26:49 Kate talks about her leadership in the waste reduction, compostable packaging alternatives, how it starting to show up in the market and the impact it has and how she’s advising others
32:05 Kate talks about compostable packaging and if it would work on products that have a long shelf life of even up to four years
35:09 Kate talks about her experience in having her husband as a business partner and how they are managing their business and personal lives
38:01Kate shares her advice to entrepreneurs who have family members as their business partners on how they can manage everything and be successful
39:57 Kate talks about the importance of finding a reason to have a break from work for a few hours so as to avoid burnouts
41:07 Kate talks about the importance of having a mentor and also mentoring others behind you and why you should be in a network full of all kind of entrepreneurs
43:33 Kate shares what she feels is an amazing fact about their industry that most people didn’t know and would be amazed to know
44:55 Kate talks about other women leaders that she admires and would love to elevate in this podcast
46:11 Kate talks about the brands and trends that she has her eyes on and why
47:02 Kate shares some tips that she uses to keep herself sane and centered these days
]]>gooder.podbean.com/2888b69d-6e63-36c1-a47c-b1cbdfb82165Mon, 24 May 2021 08:36:00 +0000Heartcast Media“Meeting the needs of the consumer and meeting the needs of the environment sometimes is tricky.” – Kate Flynn This week on the Gooder Podcast, I had the pleasure of talking with Kate Flynn, the founder and CEO of Sun & Swell Foods. We discuss the...This week on the Gooder Podcast, I had the pleasure of talking with Kate Flynn, the founder and CEO of Sun & Swell Foods. We discuss the history of Sun & Swell Foods – one of the first food and snacking brands leading the way in the use of composable packaging. We also learn about the evolvement of sustainable packaging and Kate’s leadership in driving this hot topic. Along the way, we learn the amazing journey of a passionate leader in creating a more inclusive, accessible and affordable real food products for all consumers.
Fast becoming the leader and go to source for
In this episode we learn:
About the history and inspiration of Sun & Swell Foods.
Sun & Swell’s brand transition from a traditional CPG brand to a direct-to-consumer brand.
Kate’s journey from being a consultant in a firm focused on retail and consumer products to having a CPG brand herself.
The evolvement of compostable packaging technology.
How to create accessibility, affordability for mainstream consumers in the healthy food category.
The advice she finds herself consistently giving entrepreneurs who have family members or loved ones as their business partners.
About Kate Flynn:
In 2017, Kate Flynn, and her husband and co-founder, Bryan Flynn, launched their natural food company, Sun & Swell Foods. Their mission is to make healthy and sustainable eating more accessible with their collection of sustainably-packaged, organic, plant-based pantry staples and snacks. Sun & Swell is the first food company in the US to offer a wide array of healthy foods in compostable, plastic-free packaging.
With a background in business economics and nutrition and a penchant for creating her own healthy snacks, Kate brings a unique set of skills to Sun & Swell Foods. Early on, she pursued her academic career at UC Santa Barbara and graduated with a Master of Business Administration (MBA) from Harvard Business School. Kate’s professional career included a consulting role as a brand strategist in the retail and consumer products space, where she focused on brand and growth strategy for various leading CPG brands. After spending nearly ten years in the consumer products world, she was looking to do something more purposeful and fulfilling that would positively impact the world. In 2017, Kate took a leap of faith to follow her real passion for health and wellness to start Sun & Swell Foods with Bryan.
Leading up to this, Kate had switched to a more natural lifestyle, including eating only ‘whole foods.’ She realized that eating a whole food diet made her feel better, both physically and mentally, and realized that she wanted to keep eating this way. However, when she looked around for packaged foods to accommodate this new way of eating, she realized there were no options available. Most packaged foods are made with artificial ingredients and loaded with added sugars, preservatives, and flavors. This realization sparked an idea, and Sun & Swell Foods was born.
When sourcing ingredients, Kate and her team buy organic ingredients as close to the source and farm as possible, seeking out small family farms. Sun & Swell is a Certified B-Corporation and a member of 1% for the Planet, donating 1% of the revenue to environmental non-profits addressing two areas the founders are deeply passionate about: regenerative farming and ocean health.
When not running the company’s day-to-day, Kate loves frequenting Santa Barbara’s local farmers’ markets and beaches and spending time with her husband and newborn daughter, Leila. Kate is also a Certified Culinary Nutrition Expert.
Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/kate-flynn-15187726/
Instagram: 2983falsefullSashee Chandran - Pioneering the New Tea Culture in Americahttps://www.spreaker.com/episode/sashee-chandran-pioneering-the-new-tea-culture-in-america--51348550This week on the Gooder Podcast, I had the pleasure of talking with Sashee Chandran, the founder and CEO of Tea Drops. We discuss the historical colonial influence in American tea culture and how her diverse background has encouraged her to create something new: Tea Drops. We also learn about the tea category shaking innovation of Tea Drops' products and some of the trends her brand is leveraging. Along the way, we get to hear the inspirational story of a diligent and humble entrepreneur who transforms the traditional way of enjoying tea.
In this episode we learn:
- About the history and inspiration of Tea Drops.
- The surprising A-ha moment of her product idea.
- About her go-to-market alternate channel strategy, and why it worked.
- Where Sashee’s passion and drive for risk-taking come from.
- What Tea Drop's give-back program has been doing to tackle the global water crisis.
- Diana and Sashee's personal stories about their love for tea and how tea has helped them connect to their loved ones.
About Sashee Chandran:
Sashee Chandran is the founder and CEO of Tea Drops, which creates bagless whole leaf teas using a patented process — shedding about 15% less waste than traditional tea bag packaging. Tea Drops has become a favorite among new and experienced tea drinkers alike, launching innovative tea experiences that merge flavorful blends, food art and edgy design. Tea Drops an omnichannel brand, selling D2C and also available in 1,500 retailers — loved by Oprah Magazine, Chrissy Teigen, and former first lady Michelle Obama. Sashee is a 1st Place $20K Women Founders Network pitch winner, 1st Place $100K Tory Burch Fellow Grant winner, and the 1st place $50K PepsiCo WomanMade Challenge winner. She has also raised over $3.5M in VC funding for Tea Drops.
Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/sasheechandran/
Instagram: https://www.instagram.com/sasheechandran/?hl=en
Twitter: https://twitter.com/Sasheec
Email: sashee@myteadrop.com
Website: https://www.myteadrop.com/
Show Resources:
Loose leaf tea is tea that does not come pre-packaged in tea bags. Because the leaves are not crammed into a tea bag, the tea maintains a higher quality and aroma while offering the best possible health benefits.
eBay Inc. is an American multinational e-commerce corporation based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995, and became a notable success story of the dot-com bubble.
Bubble tea is a tea-based drink that originated in Taiwan in the early 1980s. It most commonly consists of tea accompanied by chewy tapioca balls, but it can be made with other toppings as well.
The United States Patent and Trademark Office (USPTO) is an agency in the U.S. Department of Commerce that issues patents to inventors and businesses for their inventions, and trademark registration for product and intellectual property identification.
Tory Burch Foundation competition Designed to provide women entrepreneurs with the tools and platform necessary to grow their business.
8Greens is an effervescent dietary supplement tablet, packed with enough superfoods to give your healthy diet a green boost.
United Natural Foods, Inc. is a Providence, R.I.-based natural and organic food company. It is the largest publicly traded wholesale distributor of health and specialty food in the United States and Canada. UNFI is Whole Foods Market's main supplier, with their traffic making up over a third of its revenue in 2018.
Nordstrom, Inc. is an American luxury department store chain. Founded in 1901 by John W. Nordstrom and Carl F. Wallin, it originated as a shoe store and evolved into a full-line retailer with departments for clothing, footwear, handbags, jewelry, accessories, cosmetics, and fragrances.
Neiman Marcus Group, Inc., originally Neiman-Marcus, is an American chain of luxury department stores owned by the Neiman Marcus Group, headquartered in Dallas, Texas.
The Thirst Project is a non-profit organization whose aim is to bring safe drinking water to communities around the world where it is not immediately available. The Thirst Project collects money and builds wells all across the continent of Africa where villages do not have immediate drinking water.
Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in growing, fixing and reinventing brands in the food, beverage, wellness and fitness industry. If your natural brand is in need of positioning, package design or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com]]>gooder.podbean.com/9951e218-eb79-3f42-81ac-f6b420516fa2Mon, 17 May 2021 08:00:00 +0000Heartcast Media“Luck is hard work and opportunity meeting.” – Sashee Chandran This week on the Gooder Podcast, I had the pleasure of talking with Sashee Chandran, the founder and CEO of Tea Drops. We discuss the historical colonial influence in American tea culture...This week on the Gooder Podcast, I had the pleasure of talking with Sashee Chandran, the founder and CEO of Tea Drops. We discuss the historical colonial influence in American tea culture and how her diverse background has encouraged her to create something new: Tea Drops. We also learn about the tea category shaking innovation of Tea Drops' products and some of the trends her brand is leveraging. Along the way, we get to hear the inspirational story of a diligent and humble entrepreneur who transforms the traditional way of enjoying tea.
In this episode we learn:
- About the history and inspiration of Tea Drops.
- The surprising A-ha moment of her product idea.
- About her go-to-market alternate channel strategy, and why it worked.
- Where Sashee’s passion and drive for risk-taking come from.
- What Tea Drop's give-back program has been doing to tackle the global water crisis.
- Diana and Sashee's personal stories about their love for tea and how tea has helped them connect to their loved ones.
About Sashee Chandran:
Sashee Chandran is the founder and CEO of Tea Drops, which creates bagless whole leaf teas using a patented process — shedding about 15% less waste than traditional tea bag packaging. Tea Drops has become a favorite among new and experienced tea drinkers alike, launching innovative tea experiences that merge flavorful blends, food art and edgy design. Tea Drops an omnichannel brand, selling D2C and also available in 1,500 retailers — loved by Oprah Magazine, Chrissy Teigen, and former first lady Michelle Obama. Sashee is a 1st Place $20K Women Founders Network pitch winner, 1st Place $100K Tory Burch Fellow Grant winner, and the 1st place $50K PepsiCo WomanMade Challenge winner. She has also raised over $3.5M in VC funding for Tea Drops.
Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/sasheechandran/
Instagram: https://www.instagram.com/sasheechandran/?hl=en
Twitter: https://twitter.com/Sasheec
Email: sashee@myteadrop.com
Website: https://www.myteadrop.com/
Show Resources:
Loose leaf tea is tea that does not come pre-packaged in tea bags. Because the leaves are not crammed into a tea bag, the tea maintains a higher quality and aroma while offering the best possible health benefits.
eBay Inc. is an American multinational e-commerce corporation based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995, and became a notable success story of the dot-com bubble.
Bubble tea is a tea-based drink that originated in Taiwan in the early 1980s. It most commonly consists of tea accompanied by chewy tapioca balls, but it can be made with other toppings as well.
The United States Patent and Trademark Office (USPTO) is an agency in the U.S. Department of Commerce that issues patents to inventors and businesses for their inventions, and trademark registration for product and intellectual property identification.
Tory Burch Foundation competition Designed to provide women entrepreneurs with the tools and platform necessary to grow their business.
8Greens is an effervescent dietary supplement tablet, packed with enough superfoods to give your healthy diet a green boost.
United Natural Foods, Inc. is a Providence, R.I.-based natural and organic food company. It is the largest publicly traded wholesale distributor of health and specialty food in the United States and Canada. UNFI is Whole Foods Market's main supplier, with...]]>3183falsefullJessica Lyons - The Movement of Natural's and Better-For-You Products and Brandshttps://www.spreaker.com/episode/jessica-lyons-the-movement-of-natural-s-and-better-for-you-products-and-brands--51348517This week on the Gooder Podcast, I had the pleasure of talking with Jessica Lyons, the Director of Promotions and E-Commerce of PCC Community Markets. We discuss the history of PCC Community Markets - the nation's largest community-owned food market. We also learn more about PCC's initiatives in building relationships with potential brands and what they do to drive organic as a standard. Along the way, we get to hear the amazing story of an inquisitive and resourceful relationship builder who continuously creates a thriving community around her.
In this episode we learn:
About PCC Community Market and their involvement in the monumental changes within the food industry at a national level.
About the vendor partner program that Jess is managing and some common misconceptions about this program.
Customers' high demand for product's transparency in the food and naturals industry.
How the vendor partner program has helped underserved and underrepresented communities in the food/naturals industry.
About Jessica’s emphasis on creating a community, and following passions.
Diana and Jessica's personal stories about imposter syndrome and how to transform that into positive energy which creates growth and self-awareness.
About Jessica Lyons:
Jessica (Jess) Lyons has built her career following her passions. She’s been successful in a wide range of experiences throughout her nearly two-decade-long career, making her a valuable Swiss army knife in any workplace. Jess currently serves as Director of Promotions and E-Commerce for PCC Community Markets, the nation’s largest community-owned food market. In this role, she lives out her foodie fantasies with a company centered around community and scratch-made organic food with a sustainable twist. Her greatest achievements at PCC include project managing an overnight co-op-wide rebrand, overhauling the in-store sign program, and developing a strategic, revenue-generating vendor partnership program.
Prior to PCC, Jess’s enthusiasm for running was the starting line for 15 years in the outdoor industry. She gained retail and sales expertise during her 10 years with Finish Line and Fleet Feet Sports before joining Brooks Running Company to lead the retail marketing team. Her time with Brooks Running also included sales and customer acquisition, event marketing, and community partnerships.
A native Texan, she proudly builds upon her hands-on experiences and is a self-starter by nature. When she’s not working or running, she can be found leading community fitness, hanging out with her husband and son, or cooking up something plant-based in the kitchen.
Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/jessicaelyons/
Instagram: https://www.instagram.com/lyonsqueen117/?hl=en
Email: jesslyons117@gmail.com
Website: https://www.pccmarkets.com/
Show Resources:
Brooks Sports, Inc., also known as Brooks Running, is an American sports Equipment Company that designs and markets high-performance men's and women's sneakers, clothing, and accessories. Headquartered in Seattle, Washington, Brooks’ products are available in 60 countries worldwide.
Ventures: they're a nonprofit group in Seattle and they work with entrepreneurs. A lot of them are low income or people of color or immigrants or women that are basically incubated to launch their products.
Consumer packaged goods (CPG) are items used daily by average consumers that require routine replacement or replenishment, such as food, beverages, clothes, tobacco, makeup, and household products.
UDaB's mission as an alternative breaks program is to create a variety of issue-based, service-learning experiences. Our programs are available to undergraduate students of all backgrounds and incomes during spring and winter breaks.
Hint Water is an American beverage company based in San Francisco, California, as an alternative to soda and sugar beverages. It was started by former AOL employee Kara Goldin.
The November Project is a free, open-to-the-public exercise group founded in Boston, Massachusetts, in 2011. The name "November Project" comes from the Google Doc that the founders shared to track their progress in November 2011. While sessions occur year-round, the name stuck.
Recovery Café Network (RCN) is comprised of Member organizations committed to serving people suffering from homelessness, addiction and other mental health challenges using the Recovery Café Model.
Lily's Sweets is a line of delicious chocolate bars, baking bits and baking bars that have less than 1 gram of sugar per serving.
Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in growing, fixing and reinventing brands in the food, beverage, wellness and fitness industry. If your natural brand is in need of positioning, package design or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com]]>gooder.podbean.com/8a6f91cb-30f2-30dd-a941-bf3f871af464Mon, 10 May 2021 10:00:00 +0000Heartcast Media“It’s important to be able to leave a footprint and get to know an impact.” – Jessica Lyons This week on the Gooder Podcast, I had the pleasure of talking with Jessica Lyons, the Director of Promotions and E-Commerce of PCC Community Markets. We...This week on the Gooder Podcast, I had the pleasure of talking with Jessica Lyons, the Director of Promotions and E-Commerce of PCC Community Markets. We discuss the history of PCC Community Markets - the nation's largest community-owned food market. We also learn more about PCC's initiatives in building relationships with potential brands and what they do to drive organic as a standard. Along the way, we get to hear the amazing story of an inquisitive and resourceful relationship builder who continuously creates a thriving community around her.
In this episode we learn:
About PCC Community Market and their involvement in the monumental changes within the food industry at a national level.
About the vendor partner program that Jess is managing and some common misconceptions about this program.
Customers' high demand for product's transparency in the food and naturals industry.
How the vendor partner program has helped underserved and underrepresented communities in the food/naturals industry.
About Jessica’s emphasis on creating a community, and following passions.
Diana and Jessica's personal stories about imposter syndrome and how to transform that into positive energy which creates growth and self-awareness.
About Jessica Lyons:
Jessica (Jess) Lyons has built her career following her passions. She’s been successful in a wide range of experiences throughout her nearly two-decade-long career, making her a valuable Swiss army knife in any workplace. Jess currently serves as Director of Promotions and E-Commerce for PCC Community Markets, the nation’s largest community-owned food market. In this role, she lives out her foodie fantasies with a company centered around community and scratch-made organic food with a sustainable twist. Her greatest achievements at PCC include project managing an overnight co-op-wide rebrand, overhauling the in-store sign program, and developing a strategic, revenue-generating vendor partnership program.
Prior to PCC, Jess’s enthusiasm for running was the starting line for 15 years in the outdoor industry. She gained retail and sales expertise during her 10 years with Finish Line and Fleet Feet Sports before joining Brooks Running Company to lead the retail marketing team. Her time with Brooks Running also included sales and customer acquisition, event marketing, and community partnerships.
A native Texan, she proudly builds upon her hands-on experiences and is a self-starter by nature. When she’s not working or running, she can be found leading community fitness, hanging out with her husband and son, or cooking up something plant-based in the kitchen.
Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/jessicaelyons/
Instagram: https://www.instagram.com/lyonsqueen117/?hl=en
Email: jesslyons117@gmail.com
Website: https://www.pccmarkets.com/
Show Resources:
Brooks Sports, Inc., also known as Brooks Running, is an American sports Equipment Company that designs and markets high-performance men's and women's sneakers, clothing, and accessories. Headquartered in Seattle, Washington, Brooks’ products are available in 60 countries worldwide.
Ventures: they're a nonprofit group in Seattle and they work with entrepreneurs. A lot of them are low income or people of color or immigrants or women that are basically incubated to launch their products.
Consumer packaged goods (CPG) are items used daily by average consumers that require routine replacement or replenishment, such as food, beverages, clothes, tobacco, makeup, and household products.
UDaB's...]]>2929falsefullCynthia Tice - The Evolution of The Natural Products Industry and The Acceleration of Better-For-You Products’ Consumptionhttps://www.spreaker.com/episode/cynthia-tice-the-evolution-of-the-natural-products-industry-and-the-acceleration-of-better-for-you-products-consumption--51348593This week on the Gooder Podcast, I had the pleasure of talking with Cynthia Tice, the Founder of Lily’s Sweets. We discuss the history of Lily’s Sweets -
a leader in the no added sugar movement. We also learn about the history of the naturals industry and some trends that have come up in the natural products industry and Better-For-You brands. Along the way, we learn the extraordinary journey of a passionate leader in finding and building a creative naturals community through Lily’s Sweets.
In this episode we learn:
- The legacy and history of Lily’s Sweets.
- Cynthia’s journey of dispelling myths around using naturals products throughout her career.
- How the pandemic has given consumers a reset moment to reevaluate health and consumption habits.
- The evolvement of the natural products industry and accessibility to naturals/Better-For-You products.
- About Cynthia’s emphasis on leadership, mentorship, and the importance of creating a collaborative culture.
- How a do-it-yourself mentality is a strength and (sometimes) a challenge for entrepreneurs.
- The advice she finds herself consistently giving entrepreneurs who have been approaching a professional transition.
About Cynthia Tice:
Cynthia Tice got her start in the natural foods industry before green juice was cool. She opened a natural foods grocery store, Center Foods, in Philadelphia in 1978, and owned and operated that store for 20 years. As supermarkets realized the staying power of natural and organic foods, Tice began consulting retailers on how to launch or build out their natural and organic offerings. She also began advising brands looking to launch natural and organic products. While working with a client who wanted to launch a natural soda, Tice became aware of the opportunity for naturally sweetened, no added sugar foods. This trend was emerging because of growing consumer sentiments to limit sugar, along with all time high levels of distrust of non-nutritive artificial sweeteners.
As a long-time user of stevia, when the ingredient was granted GRAS status in 2008, Tice began experimenting with making chocolate with stevia to satisfy her own need for a no added sugar chocolate (her favorite food) that she could eat daily. In 2011, the recipe was perfected using not only stevia, but also the finest Fair Trade, additive-free, and Non-GMO other ingredients in order to benefit both people and planet. By 2012, Lily's Sweets was on shelves in Whole Foods stores nationwide. Today, Lily's Sweets remains a leader in the no added sugar movement through continued innovation, and the company's chocolates and confections can be found in more than 24,000 stores nationwide. Lily's Sweets has been recognized by Forbes as a, "mission-driven company reinventing the packaged food industry.”
Cynthia stepped away from the daily running of Lily’s in 2018, and spends her time working with Non-Profits, and mentoring young entrepreneurs. She lives in Philadelphia with her husband, Dennis, of 30+ years, near her parents, her children, and their spouses/partners, and four family dogs!
Guest Social Media Links:
LinkedIn: https://www.linkedin.com/in/cynthia-tice-4a87a648/
FaceBook: https://www.facebook.com/LilysSweets/?ref=page_internal
Website: https://lilys.com/
Show Resources:
Stevia is a natural sweetener and sugar substitute derived from the leaves of the plant species Stevia rebaudiana, native to Brazil and Paraguay. The active compounds are steviol glycosides, which have 30 to 150 times the sweetness of sugar, are heat-stable, pH-stable, and not fermentable.
Alar Scare - In early 1989, the NRDC released a report on Alar, a chemical used to harvest apples. The report estimated that Alar caused cancer and children were at greater risk.
Mothers & Others, a campaign that rallied concerned citizens who supported NRDC in the fight for tougher pesticide residue standards, standards that—thanks to a law passed 10 years later—would protect particularly vulnerable subpopulations such as infants and young children.
FMI Corporation For over 65 years, FMI has been the leading management consulting and investment banking* firm dedicated exclusively to engineering and construction, infrastructure, and the built environment.
Campaign to label GMOs: Using the hashtag #ConcealOrReveal, the campaign reached over 28 million people through social media. In addition to mobilizing American consumers around GMO labeling, Just Label It! won support from many food companies it targeted.
Wegmans Food Markets, Inc., is a privately held American supermarket chain; it is headquartered in Gates, New York. As of March 2021, Wegmans has 105 stores in the mid-Atlantic and Northeastern regions.
Acme Markets Inc. is a supermarket chain operating 163 stores throughout Connecticut, Delaware, Maryland, New Jersey, New York, and Pennsylvania and, as of 1999, is a subsidiary of Albertsons, and part of its presence in the Northeast.
VMG is an organization comprised of diverse people and points of view, and we are aligned in our mission to challenge the status quo. We encourage everyone in our ecosystem to cultivate a safe space in your communities and to operate with compassion and empathy.
Maxlove Project is an innovative, parent-driven, volunteer-powered, grassroots nonprofit organization founded to help SuperKids thrive against cancer and related life-threatening illnesses with integrative medicine and “Fierce Foods” anticancer nutrition.
The Family Thrive delivers strategies, tools and experts that help families create joyful, meaningful, thriving lives.
Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in growing, fixing and reinventing brands in the food, beverage, wellness and fitness industry. If your natural brand is in need of positioning, package design or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com]]>gooder.podbean.com/ea2d244e-8865-3053-b742-4e56bc95d59bMon, 03 May 2021 07:03:00 +0000Heartcast Media“Better-for-you Foods was here to stay, and more consumers wanted it, but that required education.” – Cynthia Tice This week on the Gooder Podcast, I had the pleasure of talking with Cynthia Tice, the Founder of Lily’s Sweets. We discuss the history...This week on the Gooder Podcast, I had the pleasure of talking with Cynthia Tice, the Founder of Lily’s Sweets. We discuss the history of Lily’s Sweets -
a leader in the no added sugar movement. We also learn about the history of the naturals industry and some trends that have come up in the natural products industry and Better-For-You brands. Along the way, we learn the extraordinary journey of a passionate leader in finding and building a creative naturals community through Lily’s Sweets.
In this episode we learn:
- The legacy and history of Lily’s Sweets.
- Cynthia’s journey of dispelling myths around using naturals products throughout her career.
- How the pandemic has given consumers a reset moment to reevaluate health and consumption habits.
- The evolvement of the natural products industry and accessibility to naturals/Better-For-You products.
- About Cynthia’s emphasis on leadership, mentorship, and the importance of creating a collaborative culture.
- How a do-it-yourself mentality is a strength and (sometimes) a challenge for entrepreneurs.
- The advice she finds herself consistently giving entrepreneurs who have been approaching a professional transition.
About Cynthia Tice:
Cynthia Tice got her start in the natural foods industry before green juice was cool. She opened a natural foods grocery store, Center Foods, in Philadelphia in 1978, and owned and operated that store for 20 years. As supermarkets realized the staying power of natural and organic foods, Tice began consulting retailers on how to launch or build out their natural and organic offerings. She also began advising brands looking to launch natural and organic products. While working with a client who wanted to launch a natural soda, Tice became aware of the opportunity for naturally sweetened, no added sugar foods. This trend was emerging because of growing consumer sentiments to limit sugar, along with all time high levels of distrust of non-nutritive artificial sweeteners.
As a long-time user of stevia, when the ingredient was granted GRAS status in 2008, Tice began experimenting with making chocolate with stevia to satisfy her own need for a no added sugar chocolate (her favorite food) that she could eat daily. In 2011, the recipe was perfected using not only stevia, but also the finest Fair Trade, additive-free, and Non-GMO other ingredients in order to benefit both people and planet. By 2012, Lily's Sweets was on shelves in Whole Foods stores nationwide. Today, Lily's Sweets remains a leader in the no added sugar movement through continued innovation, and the company's chocolates and confections can be found in more than 24,000 stores nationwide. Lily's Sweets has been recognized by Forbes as a, "mission-driven company reinventing the packaged food industry.”
Cynthia stepped away from the daily running of Lily’s in 2018, and spends her time working with Non-Profits, and mentoring young entrepreneurs. She lives in Philadelphia with her husband, Dennis, of 30+ years, near her parents, her children, and their spouses/partners, and four family dogs!
Guest Social Media Links:
LinkedIn: https://www.linkedin.com/in/cynthia-tice-4a87a648/
FaceBook: https://www.facebook.com/LilysSweets/?ref=page_internal
Website: https://lilys.com/
Show Resources:
Stevia is a natural sweetener and sugar substitute derived from the leaves of the plant species Stevia rebaudiana, native to Brazil and Paraguay. The active compounds are steviol glycosides, which have 30 to 150 times the sweetness of sugar, are heat-stable, pH-stable, and not...]]>3330falsefullApril Siler - The Evolvement of Supplements Industryhttps://www.spreaker.com/episode/april-siler-the-evolvement-of-supplements-industry--51348546This week on the Gooder Podcast I had the pleasure of talking with April Siler, the CEO at 8Greens. We discuss the history about 8Greens and how their product first entered into consumer’s visibility. We also learn about the trends that have come up in the supplements industry, accelerated due to the pandemic. Along the way we learn the story of an experienced brand builder who incorporates the lessons that she learned as a professional athlete into the corporate world and running a business.
In this episode we learn:
- The legacy of 8Greens and the taste innovation of their first product.
- How the supplements industry has shifted and been impacted by the pandemic.
- How, as a supplement brand, 8Greens leveraged an alt-channel strategy on the front end of the beauty supplement trend to become a dominant player in this growing consumer category.
- About April’s emphasis on diversity, inclusion and the importance of creating a collaborative culture.
- How marketing and creative experience in a CEO role produces a different
organization growth mindset than that of a traditional MBA approach.
- The advice she finds herself consistently giving Gen Z mentees.
About April Siler:
April Siler, the CEO of 8Greens, is a globally experienced brand builder specializing in driving health and wellness innovation. 8Greens, a digitally native brand, is experiencing triple digit growth by delivering exactly what consumers are seeking in this moment, an easy and convenient way to build immunity and boost overall health.
Prior to joining 8Greens April was the Senior Vice President of Marketing and Global Development for Califia Farms. During Califia’s most intensive 3- year growth period April spearheaded all USA marketing in addition to executing all operational aspects of the brand’s internationalization. April previously led marketing and sales at The Chia Co. From the brand’s creative inception through to development of a world first innovation-Chia Pod, where April partnered with world champion surfer Kelly Slater for brand communications.
April also led marketing initiatives for Australia’s largest food and beverage packaging manufacturer, Visy, a $6.7bn privately held company. At Visy, she developed packaging innovation for the top ten accounts—including Coca-Cola, PepsiCo, Fosters, Diageo—and developed the company’s consumer insights platform. April has a Bachelor of Commerce, majoring in Marketing and Economics, from Monash University in Melbourne. April played professional basketball in Australia and Europe, rowed for Melbourne University Boat Club and has a passion for nutritious foods.
Guests Social Media Links:
LinkedIn:
https://www.linkedin.com/in/april-siler-b8790711/
Instagram: https://www.instagram.com/april_siler/?hl=en
Website: https://8greens.com/;https://thechiaco.com/au/
Show Resources:
At Califia Farms, we're all about creating delicious, plant-powered foods with natural ingredients. Because we believe the world needs a healthier food system.
8Greens is an effervescent dietary supplement tablet, packed with enough superfoods to give your healthy diet a green boost.
The Chia Co are the largest producers of Chia seed in the world. Founder and CEO John Foss, discovered the benefits of Chia while researching natural solutions to modern diet related diseases such as obesity, diabetes and high cholesterol.
Amazon.com, Inc. is an American multinational technology company based in Seattle,Washington, which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.
A dot-com company, or simply a dot-com, is a company that does most of its business on the Internet, usually through a website on the World Wide Web that uses the popular top-level domain ".com".
Nordstrom, Inc. is an American luxury department store chain. Founded in 1901 by John W. Nordstrom and Carl F. Wallin, it originated as a shoe store and evolved into a full-line retailer with departments for clothing, footwear, handbags, jewelry, accessories, cosmetics, and fragrances.
Bluemercury.com is a leading luxury beauty retailer offering the best cosmetics, skin care, makeup, perfume, hair, and bath and body.
Goop is a wellness and lifestyle brand and company founded by actress Gwyneth Paltrow. Launched in September 2008, Goop started out as a weekly e-mail newsletter providing new age advice, such as "police your thoughts" and "eliminate white foods", and the slogan "Nourish the Inner Aspect."
Target Corporation is an American retail corporation. The eighth-largest retailer in the United States, it is a component of the S&P 500 Index. Its largest competitors, Walmart and Amazon.com, are the first and second largest retailers, respectively.
Slack is a proprietary business communication platform developed by American software company Slack Technologies. Slack offers many IRC-style features, including persistent chat rooms organized by topic, private groups, and direct messaging
Bluestone Lane is an Australian cafe lifestyle in New York, Los Angeles, San Francisco, D.C., Pennsylvania, New Jersey, Massachusetts and Toronto.
Rosé Water is a refreshing combination of pure, sparkling water blended with dry rosé wine, produced in the heart of Bordeaux, France. Based in Wilmington, North Carolina. Produced by Boutique Beverage Company, LLC.
SodaStream International Ltd. is an Israel-based manufacturing company best known as the maker of the consumer home carbonation product of the same name. The soda machine, like a soda syphon, carbonates water by adding carbon dioxide from a pressurized cylinder to create soda water to drink.
Key Takeaways:
0:00 Intro
2:21 April talks about how the pandemic has impacted people in the one year period in New York where she is
3:10 April shares a little bit of history about her brand 8Greens, what it is about and why it exists
5:45 April talks about entry and how their product first entered into consumer’s visibility or market and how they leveraged that
8:00 April talks about the makeup category versus the skin care category and their presence in the market and what the consumer is preferring more
9:27 April shares her journey of becoming a CEO of their company especially during the pandemic and how it has been
12:48 April talks about how the supplements industries are communicating with each other now that the supplements industry has shifted and increased the sales due to the pandemic
15:15 April also talks about the benefits of people being more tapped into supply chains and understanding how brands do their sourcing
16:45 April also explains how she is using the lessons that she learned while doing her sports in the corporate world and running a business
20:32 April talks about how the society used to view women back in the days like 20 years ago and how they were not allowed to be in the C-suite level as compared to now
22:38 April also talks about how her entering into the CEO role from a marketing background, creative and the strategic side helped her run the business perfectly
27:00 April explains why marketers know how to drive growth and create growth opportunities with the consumer that translates that into product offering more
30:16 April also shares some tips to people who want to be in the natural industry to do better than those that are conventional
33:00 April talks about equity and diversity in a company and why people especially the ones in the C-suite level know that all lives matter
34:20 April talks about retailers that are really doing a good job in regards to diversity, inclusion and equality
35:46 April shares the guidance and advice that she always finds herself giving to the Gen Z in regards to business
39:40 April talks about feedback and communication and why CEOs and leaders need to use the tools that younger people are more comfortable with such as Slack
43:18 April talks about Slack and how it has changed the business world and why businesses need to adapt to this platform as compared to emails
46:04 April talks about working remotely and how this change due to the pandemic is positively impacting the business world
47:39 April shares what she feels is a very interesting tidbit in her industry that people would be amazed when they hear it
48:36 April talks about other women that she would like to elevate in this podcast and that she admires for the work that they are doing
50:59 April talks about the brands and trends that she has her eyes on and why
52:29 April also shares the tips that are helping her to be sane and centered especially during the pandemic
]]>gooder.podbean.com/770937b6-bbac-3d7a-bd8d-bdd598162af8Mon, 26 Apr 2021 09:00:00 +0000Heartcast Media"The pandemic was everybody's chief digital officer accelerant.” This week on the Gooder Podcast I had the pleasure of talking with April Siler, the CEO at 8Greens. We discuss the history about 8Greens and how their product first entered into...This week on the Gooder Podcast I had the pleasure of talking with April Siler, the CEO at 8Greens. We discuss the history about 8Greens and how their product first entered into consumer’s visibility. We also learn about the trends that have come up in the supplements industry, accelerated due to the pandemic. Along the way we learn the story of an experienced brand builder who incorporates the lessons that she learned as a professional athlete into the corporate world and running a business.
In this episode we learn:
- The legacy of 8Greens and the taste innovation of their first product.
- How the supplements industry has shifted and been impacted by the pandemic.
- How, as a supplement brand, 8Greens leveraged an alt-channel strategy on the front end of the beauty supplement trend to become a dominant player in this growing consumer category.
- About April’s emphasis on diversity, inclusion and the importance of creating a collaborative culture.
- How marketing and creative experience in a CEO role produces a different
organization growth mindset than that of a traditional MBA approach.
- The advice she finds herself consistently giving Gen Z mentees.
About April Siler:
April Siler, the CEO of 8Greens, is a globally experienced brand builder specializing in driving health and wellness innovation. 8Greens, a digitally native brand, is experiencing triple digit growth by delivering exactly what consumers are seeking in this moment, an easy and convenient way to build immunity and boost overall health.
Prior to joining 8Greens April was the Senior Vice President of Marketing and Global Development for Califia Farms. During Califia’s most intensive 3- year growth period April spearheaded all USA marketing in addition to executing all operational aspects of the brand’s internationalization. April previously led marketing and sales at The Chia Co. From the brand’s creative inception through to development of a world first innovation-Chia Pod, where April partnered with world champion surfer Kelly Slater for brand communications.
April also led marketing initiatives for Australia’s largest food and beverage packaging manufacturer, Visy, a $6.7bn privately held company. At Visy, she developed packaging innovation for the top ten accounts—including Coca-Cola, PepsiCo, Fosters, Diageo—and developed the company’s consumer insights platform. April has a Bachelor of Commerce, majoring in Marketing and Economics, from Monash University in Melbourne. April played professional basketball in Australia and Europe, rowed for Melbourne University Boat Club and has a passion for nutritious foods.
Guests Social Media Links:
LinkedIn:
https://www.linkedin.com/in/april-siler-b8790711/
Instagram: https://www.instagram.com/april_siler/?hl=en
Website: https://8greens.com/;https://thechiaco.com/au/
Show Resources:
At Califia Farms, we're all about creating delicious, plant-powered foods with natural ingredients. Because we believe the world needs a healthier food system.
8Greens is an effervescent dietary supplement tablet, packed with enough superfoods to give your healthy diet a green boost.
The Chia Co are the largest producers of Chia seed in the world. Founder and CEO John Foss, discovered the benefits of Chia while researching natural solutions to modern diet related diseases such as obesity, diabetes and high cholesterol.
Amazon.com, Inc. is an American multinational technology company based in Seattle,Washington, which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.
A dot-com company, or...]]>3353falsefullKelly Vlahakis-Hanks - Sustainability is Good for the Bottom-Linehttps://www.spreaker.com/episode/kelly-vlahakis-hanks-sustainability-is-good-for-the-bottom-line--51348553This week on the Gooder Podcast I had the pleasure of talking with Kelly Vlahakis-Hanks, the President and CEO at ECOS. We discuss the innovations in ECOS and how they ensure sustainability in the company. We also learn about the trends that have come up in the natural cleaning industry, accelerated due to the pandemic. Along the way we learn the story of the transformation of a family legacy into a category champion and hear about an innovative leader who advocates for corporate social responsibility and sustainable manufacturing.
In this episode we learn:
- About the family history and legacy of ECOS.
- How far green science has evolved and its impact on product efficacy in home cleaning and personal care.
- Reasons why consumers resist switching from traditional industrial cleaners to more people/planet/pet friendly cleaning products.
- About product innovation and trends in the natural cleaning industry.
- The behind-the-scenes efforts of developing one of the most disruptive environmentally friendly supply chains and its net-positive impact for consumers pocketbooks.
- How Kelly’s commitment to diversity, inclusion and love inspires a brand that continues to break all the rules on its way to saving the planet.
About Kelly Vlahakis-Hanks:
As President and CEO, Kelly Vlahakis-Hanks, leads the strategy and production environmentally friendly cleaning products at ECOS. She oversees four geographically diverse facilities across the U.S. as well as a European Manufacturing platform. She has been widely recognized for her highly effective movement, corporate social responsibility, and sustainable manufacturing.
Vlahakis-Hanks has led ECOS to become a Climate Positive company and the first company in the world to achieve the sustainability trifecta of carbon neutrality, water neutrality, and TRUE Platinum Zero Waste certification. Her sustainable business practice has made ECOS a model for green business in the U.S. ECOS is a primary manufacture that has received many awards for its innovations in safer green chemistry, including the U.S. EPA’s Safer Choice Partner of the Year four times.
As an African American woman and the daughter of a Greek immigrant, Vlahakis-Hanks has made environmental and social justice a cornerstone of ECOS’s mission. She actively promotes a corporate culture of diversity and empowerment, ensuring that over 50% of her C-Suite and top executives are women. She supports a green economy by creating sustainable manufacturing jobs across the U.S. and offering strong employee benefits and a living minimum wage of $17 per hour, one of the highest in the industry. She also offers financial incentives to employees who make sustainable living choices such as purchasing a low-emissions vehicle or solar panels.
Vlahakis-Hanks received her undergraduate degree at UCLA and an MBA at Chapman University Argyros School of Business and Economics. She has been featured on CNN, CBS News, FOX News, NBC News, Bloomberg and Marketwatch and in publications such as Fortune, Entrepreneur and the Los Angeles Times. She has received many awards for her sustainable leadership, including Entrepreneur Magazine’s 100 Powerful Women in 2020 and Conscious Company’s World-Changing Women in Conscious Business Award.
She is an active member of several boards, including the Environmental Media Association and the Chapman University Board of Governors, where she serves on the Diversity Task Force. She is active in industry councils and public policy advocacy, including the American Sustainable Business Council and the Companies for Safer Chemicals coalition, working to promote higher standards for consumer products to protect human health and the environment. She is also a member of YPO (Young Presidents’ Organization) and Abundance 360, Peter Diamandis’ select community of executives and entrepreneurs using exponential technologies to transform their businesses.
Vlahakis-Hanks resides in southern California with her husband, teenage daughter and rescue dog Mina.
Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/kellyvlahakishanks/
Twitter: https://twitter.com/kvlahakis?lang=en
Instagram: https://www.instagram.com/kellyfromecos/?hl=en
Website: https://www.ecos.com

Show Resources:
ECOS’ One-Step Disinfectant - Fragrance Free.
ECOSNEXT™ Liquidless Laundry Detergent - Free & Clear.
The University of California, Los Angeles is a public land-grant research university in Los Angeles, California. UCLA traces its early origins back to 1882 as the southern branch of the California State Normal School.
Brown + Dutch was founded in 1996 when Alyson Dutch and her chocolate Labrador Rocky Brown found themselves starting a PR agency, quite by accident.
Walmart Inc. is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores from the United States, headquartered in Bentonville, Arkansas. The company was founded by Sam Walton in 1962 and incorporated on October 31, 1969.
Sam's West, Inc. is an American chain of membership-only retail warehouse clubs owned and operated by Walmart Inc., founded in 1983 and named after Walmart founder Sam Walton.
Costco Wholesale Corporation is an American multinational corporation which operates a chain of membership-only big-box retail stores. As of 2020, Costco was the fifth largest retailer in the world, and the world's largest retailer of choice and prime beef, organic foods, rotisserie chicken, and wine as of 2016.
TerraCycle is a private U.S. recycling business headquartered in Trenton, New Jersey. It primarily runs a volunteer-based recycling platform to collect non-recyclable pre-consumer and post-consumer waste on behalf of corporate donors or municipalities to turn it into raw material to be used in new products.
Whole Foods Market, Inc. is an American multinational supermarket chain headquartered in Austin, Texas, which sells products free from hydrogenated fats and artificial colors, flavors, and preservatives. A USDA Certified Organic grocer in the United States, the chain is popularly known for its organic selections.
The Environmental Protection Agency is an independent executive agency of the United States federal government tasked with environmental protection matters. President Richard Nixon proposed the establishment of EPA on July 9, 1970; it began operation on December 2, 1970, after Nixon signed an executive order.
Safer Choice helps consumers, businesses, and purchasers find products that perform and contain ingredients that are safer for human health and the environment.
Green For All is an organization whose stated goal is to build a green economy while simultaneously lifting citizens out of poverty. It is a DC-based group that brings unions and environmentalists together to push for anti-poverty measures and a clean-energy economy.
The Environmental Media Awards have been awarded by the Environmental Media Association since 1991 to the best television episode or film with an environmental message.
YPO is a global leadership community of chief executives with approximately 29,000 members in more than 130 countries, according to the organization's 2019 YPO international fact sheet.
Women's History Month is an annual declared month that highlights the contributions of women to events in history and contemporary society.
Daniel Pink’s Master Class: Teaches Sales and Persuasion.
Kellogg Garden has operated as a family-owned and operated company. Established in 1925, they have remained a stable, steadfast family business guided by the core values of their founder, H. Clay Kellogg: integrity, innovation, loyalty, experience, commitment, and generosity.
Beyond Green is a Certified B Corp making positive change easier by inspiring everyone to create a sustainable world.
Rivian is an American automaker and automotive technology company founded in 2009. The company develops vehicles, products and services related to sustainable transportation.
Publix was founded in 1930 in Winter Haven, Florida, by George W. Jenkins. Their mission is to be the premier quality food retailer in the world.
Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in growing, fixing and reinventing brands in the food, beverage, wellness and fitness industry. If your natural brand is in need of positioning, package design or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com]]>gooder.podbean.com/e0d2972a-a60a-32cd-b4db-f627b1415367Mon, 19 Apr 2021 09:02:00 +0000Heartcast Media“Everyone has the right to a healthy home.” – Kelly Vlahakis-Hanks This week on the Gooder Podcast I had the pleasure of talking with Kelly Vlahakis-Hanks, the President and CEO at ECOS. We discuss the innovations in ECOS and how they ensure...This week on the Gooder Podcast I had the pleasure of talking with Kelly Vlahakis-Hanks, the President and CEO at ECOS. We discuss the innovations in ECOS and how they ensure sustainability in the company. We also learn about the trends that have come up in the natural cleaning industry, accelerated due to the pandemic. Along the way we learn the story of the transformation of a family legacy into a category champion and hear about an innovative leader who advocates for corporate social responsibility and sustainable manufacturing.
In this episode we learn:
- About the family history and legacy of ECOS.
- How far green science has evolved and its impact on product efficacy in home cleaning and personal care.
- Reasons why consumers resist switching from traditional industrial cleaners to more people/planet/pet friendly cleaning products.
- About product innovation and trends in the natural cleaning industry.
- The behind-the-scenes efforts of developing one of the most disruptive environmentally friendly supply chains and its net-positive impact for consumers pocketbooks.
- How Kelly’s commitment to diversity, inclusion and love inspires a brand that continues to break all the rules on its way to saving the planet.
About Kelly Vlahakis-Hanks:
As President and CEO, Kelly Vlahakis-Hanks, leads the strategy and production environmentally friendly cleaning products at ECOS. She oversees four geographically diverse facilities across the U.S. as well as a European Manufacturing platform. She has been widely recognized for her highly effective movement, corporate social responsibility, and sustainable manufacturing.
Vlahakis-Hanks has led ECOS to become a Climate Positive company and the first company in the world to achieve the sustainability trifecta of carbon neutrality, water neutrality, and TRUE Platinum Zero Waste certification. Her sustainable business practice has made ECOS a model for green business in the U.S. ECOS is a primary manufacture that has received many awards for its innovations in safer green chemistry, including the U.S. EPA’s Safer Choice Partner of the Year four times.
As an African American woman and the daughter of a Greek immigrant, Vlahakis-Hanks has made environmental and social justice a cornerstone of ECOS’s mission. She actively promotes a corporate culture of diversity and empowerment, ensuring that over 50% of her C-Suite and top executives are women. She supports a green economy by creating sustainable manufacturing jobs across the U.S. and offering strong employee benefits and a living minimum wage of $17 per hour, one of the highest in the industry. She also offers financial incentives to employees who make sustainable living choices such as purchasing a low-emissions vehicle or solar panels.
Vlahakis-Hanks received her undergraduate degree at UCLA and an MBA at Chapman University Argyros School of Business and Economics. She has been featured on CNN, CBS News, FOX News, NBC News, Bloomberg and Marketwatch and in publications such as Fortune, Entrepreneur and the Los Angeles Times. She has received many awards for her sustainable leadership, including Entrepreneur Magazine’s 100 Powerful Women in 2020 and Conscious Company’s World-Changing Women in Conscious Business Award.
She is an active member of several boards, including the Environmental Media Association and the Chapman University Board of Governors, where she serves on the Diversity Task Force. She is active in industry councils and public policy advocacy, including the American Sustainable Business Council and the Companies for Safer Chemicals coalition, working to promote higher standards for consumer products to protect human health and the environment. She is also a member of YPO (Young Presidents’ Organization) and Abundance 360, Peter Diamandis’ select community of executives and...]]>3348falsefullMaggie Sadowsky - How the Naturals Industry Can Architect and Create Products to Better Serve Consumers’ Needshttps://www.spreaker.com/episode/maggie-sadowsky-how-the-naturals-industry-can-architect-and-create-products-to-better-serve-consumers-needs--51348559This week on the Gooder Podcast I had the pleasure of talking with Maggie Sadowsky, the President of 8 Track Foods. We discuss how the term plant-based has replaced the word vegan, at least from marketing and consumer facing format. We learn about beans – one of 8 Track Foods’ main products, and the benefits that it has to the consumers and the planet. And we get to meet one of the people responsible for some of the most significant innovations in Better-For-You food tech.
In this episode we learn:
- A little background about 8 Track Foods and the reason it exists.
- Beans relationship with the American diet, affordability, accessibility and its inclusion in every type of cultural diet.
- How vegan turned into plant-based and the related impact of food tech.
- About responsibility in the naturals industry to make sure that people do the right thing when it comes to producing BFY products.
- The importance of utilizing your pantry to help control food waste.
About Maggie Sadowsky:
Maggie Seng Sadowsky, the President of 8 Track Foods, is considered a thought leader in Natural Foods and a subject matter expert in plant-based proteins. Maggie graduated from The Ohio State University with a BS in Food Science. She is a Certified Food Scientist (CFS) from the Institute of Food Technologists (IFT) and holds advisory positions with the Good Food Institute (GFI) and US Dry Bean Council (USDBC)Innovation Group. Before launching 8 Track Foods, Maggie owned the consulting firm The Culinary Architects, with clients including Conagra, Kellogg and Beyond Meat.

Guests Social Media Links:

LinkedIn: https://www.linkedin.com/in/maggiesadowsky/
Email: maggie@8trackfoods.com
Company Website: http://www.theculinaryarchitects.com/
Website: https://8trackfoods.com/

Shows Mentioned:

Conagra Brands, Inc. is an American packaged foods company headquartered in Chicago, Illinois. Conagra makes and sells products under various brand names that are available in supermarkets, restaurants, and food service establishments.

The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States.
Beyond Meat is a Los Angeles-based producer of plant-based meat substitutes founded in 2009 by Ethan Brown. The company's initial products were launched in the United States in 2012. The company has products designed to emulate beef, meatballs, ground meat, and pork sausage links and patties.
The Wicked Witch of the West is a fictional character who appears in the classic children's novel The Wonderful Wizard of Oz, created by American author L. Frank
Baum.

The United States Department of Agriculture, also known as the Agriculture Department, is the federal executive department responsible for developing and
executing federal laws related to farming, forestry, rural economic development, and food.

"Jack and the Beanstalk" is an English fairy tale. It appeared as "The Story of Jack Spriggins and the Enchanted Bean" in 1734 and as Benjamin Tabart's moralized "The
History of Jack and the Bean-Stalk" in 1807.

The Good Food Institute is an international 501 nonprofit that promotes plant-based alternatives to meat, dairy, and eggs as well as cultivated meat, as alternatives to the
products of conventional animal agriculture.

PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo has interests
in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products.

TerraCycle is a private U.S. recycling business headquartered in Trenton, New Jersey. It primarily runs a volunteer-based recycling platform to collect non-recyclable pre-
consumer and post-consumer waste on behalf of corporate donors or municipalities to turn it into raw material to be used in new products.

https://hilaryseatwell.com/
https://www.facebook.com/nytcooking/
https://rebellyous.com/
https://www.detroitdirt.org/
Episode Sponsor - Retail Voodoo:

A creative marketing firm specializing in growing, fixing and reinventing brands in the food, beverage, wellness and fitness industry. If your natural brand is in need of
positioning, package design or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com]]>gooder.podbean.com/c9b51442-01aa-3437-b0c1-c0f849a4142eMon, 12 Apr 2021 09:31:00 +0000Heartcast Media“For the longest time we used the term vegan and vegetarian, and that really only describes about three to five percent of our population.” – Maggie Sadowsky This week on the Gooder Podcast I had the pleasure of talking with Maggie Sadowsky, the...This week on the Gooder Podcast I had the pleasure of talking with Maggie Sadowsky, the President of 8 Track Foods. We discuss how the term plant-based has replaced the word vegan, at least from marketing and consumer facing format. We learn about beans – one of 8 Track Foods’ main products, and the benefits that it has to the consumers and the planet. And we get to meet one of the people responsible for some of the most significant innovations in Better-For-You food tech.
In this episode we learn:
- A little background about 8 Track Foods and the reason it exists.
- Beans relationship with the American diet, affordability, accessibility and its inclusion in every type of cultural diet.
- How vegan turned into plant-based and the related impact of food tech.
- About responsibility in the naturals industry to make sure that people do the right thing when it comes to producing BFY products.
- The importance of utilizing your pantry to help control food waste.
About Maggie Sadowsky:
Maggie Seng Sadowsky, the President of 8 Track Foods, is considered a thought leader in Natural Foods and a subject matter expert in plant-based proteins. Maggie graduated from The Ohio State University with a BS in Food Science. She is a Certified Food Scientist (CFS) from the Institute of Food Technologists (IFT) and holds advisory positions with the Good Food Institute (GFI) and US Dry Bean Council (USDBC)Innovation Group. Before launching 8 Track Foods, Maggie owned the consulting firm The Culinary Architects, with clients including Conagra, Kellogg and Beyond Meat.

Guests Social Media Links:

LinkedIn: https://www.linkedin.com/in/maggiesadowsky/
Email: maggie@8trackfoods.com
Company Website: http://www.theculinaryarchitects.com/
Website: https://8trackfoods.com/

Shows Mentioned:

Conagra Brands, Inc. is an American packaged foods company headquartered in Chicago, Illinois. Conagra makes and sells products under various brand names that are available in supermarkets, restaurants, and food service establishments.

The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States.
Beyond Meat is a Los Angeles-based producer of plant-based meat substitutes founded in 2009 by Ethan Brown. The company's initial products were launched in the United States in 2012. The company has products designed to emulate beef, meatballs, ground meat, and pork sausage links and patties.
The Wicked Witch of the West is a fictional character who appears in the classic children's novel The Wonderful Wizard of Oz, created by American author L. Frank
Baum.

The United States Department of Agriculture, also known as the Agriculture Department, is the federal executive department responsible for developing and
executing federal laws related to farming, forestry, rural economic development, and food.

"Jack and the Beanstalk" is an English fairy tale. It appeared as "The Story of Jack Spriggins and the Enchanted Bean" in 1734 and as Benjamin Tabart's moralized "The
History of Jack and the Bean-Stalk" in 1807.

The Good Food Institute is an international 501 nonprofit that promotes plant-based alternatives to meat, dairy, and eggs as well as cultivated meat, as alternatives to the
products of conventional animal agriculture.

PepsiCo, Inc. is an American multinational food, snack, and beverage corporation...]]>2338falsefullPaula Reichel - How Food and Beverage Brands Can Better Serve Consumers Nutrition Needshttps://www.spreaker.com/episode/paula-reichel-how-food-and-beverage-brands-can-better-serve-consumers-nutrition-needs--51348527This week on the Gooder Podcast I had the pleasure of talking with Paula Reichel, the Senior Vice President, Strategic Initiatives & Senior Advisor at Partnership for a Healthier America. We discuss the importance of improving food equity, cultural relevancy and cultural competency in our society. We also learn about the positive impacts and changes the food industry has had on the average American diet, especially through the pandemic. Along the way we hear the story of an innovative leader who helps set the flame on entrepreneurism in the food space.
In this episode we learn:
- A little background about Partnership for a Healthier America.
- How the CPG or consumer packaged goods relationships fit into the conversation in Partnership for a Healthier America.
- About health washing, what it is and its implications on the food that people are eating and the food that people are also producing.
- How the lack of diet and cultural representation in the manufactured goods exacerbate the health divide.
- Opportunities in the naturals food industry that investors need to know about.
About Paula Reichel:
Paula Reichel serves as the Senior Vice President of Strategic Initiatives & Senior Advisor to the CEO at Partnership for a Healthier America. Partnership for a Healthier America is a national nonprofit founded alongside Former First Lady Michelle Obama’s Let’s Move Initiative to transform the food landscape in pursuit of health equity so that all children grow up healthy and free from obesity, heart disease, and other chronic conditions.
Paula grew up in the Midwest and experienced the effects of the toxic food environment on her, her family, and her community’s health and quality of life. Her passion propelled her to identify new ways to create access to good, nutritious food for economically disadvantaged communities through innovative programs, partnerships, and entrepreneurial ventures and systems, policy, and practice change. She has deep experience working with the private sector, the charitable food sector, and public schools and consults on organizational strategy and business development. Paula is a frequent guest lecturer and holds a Master’s degree from Cornell University where she studied education and inequality and a Bachelor’s degree in marketing from Butler University.
Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/paula-reichel/
Email: preichel@ahealthieramerica.org
Website: https://www.ahealthieramerica.org/
Twitter: https://twitter.com/paulaereichel?lang=en
Instagram: https://www.instagram.com/preichel/?hl=en

Show Mentioned:
Let's Move Initiative - was a public health campaign in the United States, led by then-First Lady, Michelle Obama. The campaign aimed to reduce childhood obesity and encourage a healthy lifestyle in children.
Through Veggies Early & Often, PHA is convening leaders in industry, health professionals and early childhood education to consolidate evidence and outline an action agenda with the goal to raise a generation of veggie lovers.
Darden Restaurants, Inc. - is an American multi-brand restaurant operator headquartered in Orlando.
Mars, Incorporated - is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$33 billion in annual sales in 2015. It was ranked as the 6th largest privately held company in the United States by Forbes.

PepsiCo, Inc. - is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo has interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products.
Frito-Lay - is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods.
Mondelez International, Inc. - often stylized as Mondelez, is an American multinational confectionery, food, holding and beverage and snack food company based in Chicago, Illinois. Mondelez has annual revenue of about $26 billion and operates in approximately 160 countries.
Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in growing, fixing and reinventing brands in the food, beverage, wellness and fitness industry. If your natural brand is in need of positioning, package design or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com]]>gooder.podbean.com/80d4ecd0-27b4-3cc0-8612-139b22406b84Fri, 02 Apr 2021 14:23:48 +0000Heartcast Media“When you eat the foods that are good for your health, it's also good for the planet.” – Paula Reichel This week on the Gooder Podcast I had the pleasure of talking with Paula Reichel, the Senior Vice President, Strategic Initiatives & Senior Advisor...This week on the Gooder Podcast I had the pleasure of talking with Paula Reichel, the Senior Vice President, Strategic Initiatives & Senior Advisor at Partnership for a Healthier America. We discuss the importance of improving food equity, cultural relevancy and cultural competency in our society. We also learn about the positive impacts and changes the food industry has had on the average American diet, especially through the pandemic. Along the way we hear the story of an innovative leader who helps set the flame on entrepreneurism in the food space.
In this episode we learn:
- A little background about Partnership for a Healthier America.
- How the CPG or consumer packaged goods relationships fit into the conversation in Partnership for a Healthier America.
- About health washing, what it is and its implications on the food that people are eating and the food that people are also producing.
- How the lack of diet and cultural representation in the manufactured goods exacerbate the health divide.
- Opportunities in the naturals food industry that investors need to know about.
About Paula Reichel:
Paula Reichel serves as the Senior Vice President of Strategic Initiatives & Senior Advisor to the CEO at Partnership for a Healthier America. Partnership for a Healthier America is a national nonprofit founded alongside Former First Lady Michelle Obama’s Let’s Move Initiative to transform the food landscape in pursuit of health equity so that all children grow up healthy and free from obesity, heart disease, and other chronic conditions.
Paula grew up in the Midwest and experienced the effects of the toxic food environment on her, her family, and her community’s health and quality of life. Her passion propelled her to identify new ways to create access to good, nutritious food for economically disadvantaged communities through innovative programs, partnerships, and entrepreneurial ventures and systems, policy, and practice change. She has deep experience working with the private sector, the charitable food sector, and public schools and consults on organizational strategy and business development. Paula is a frequent guest lecturer and holds a Master’s degree from Cornell University where she studied education and inequality and a Bachelor’s degree in marketing from Butler University.
Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/paula-reichel/
Email: preichel@ahealthieramerica.org
Website: https://www.ahealthieramerica.org/
Twitter: https://twitter.com/paulaereichel?lang=en
Instagram: https://www.instagram.com/preichel/?hl=en

Show Mentioned:
Let's Move Initiative - was a public health campaign in the United States, led by then-First Lady, Michelle Obama. The campaign aimed to reduce childhood obesity and encourage a healthy lifestyle in children.
Through Veggies Early & Often, PHA is convening leaders in industry, health professionals and early childhood education to consolidate evidence and outline an action agenda with the goal to raise a generation of veggie lovers.
Darden Restaurants, Inc. - is an American multi-brand restaurant operator headquartered in Orlando.
Mars, Incorporated - is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$33 billion in annual sales in 2015. It was ranked as the 6th largest privately held company in the United States by Forbes.
3053falsefullTanu Grewal - When Comfort and Innovation Collidehttps://www.spreaker.com/episode/tanu-grewal-when-comfort-and-innovation-collide--51348562This week on the Gooder Podcast I had the pleasure of talking with Tanu Grewal, the Vice President of Marketing, Innovation and Ecommerce for AIEn, USA. We discuss how and why a company that has traditionally targeted a conventional consumer decided to tackle green cleaning by developing the new Art of Green brand. We also learn how the brand's innovation and marketing will target some trial and conversion issues of many of the most hesitant conventional consumers. Along the way we learn
the story of a feisty and inquisitive leader who brings a contrarian view of leadership, innovation and life to every opportunity and conversation.
In this episode we learn:
- A little background about the newest green cleaning brand called Art of Green.
- About assumptions and missed opportunities that the green cleaning industry
should be tapping into related to consumer adoption.
- How the years of working in a parallel industry allows her to approach the
category and production innovation in a new way.
- Why aroma is a big driver of category success.
- How to extend the life of your job title beyond the magic 18-month timeframe.
About Tanu Grewal:
Tanu is a global brand builder and strategic marketer with over 15 years of experience working in mature and emerging markets like US, EMEA and India with companies in the CPG, durables, luxury and hospitality industries. She is passionate about using brand purpose to help drive innovation and marketing that creates real value and emotional engagement with consumers.
Reporting into the CEO, Tanu is currently the Vice President of Marketing & Innovation at AlEn USA, a growth stage division of the global ALEN Group. One of her top achievements in this role has been the launch of a natural, green cleaning brand called ‘Art of Green’ that just won the prestigious Product of the Year award. Prior to this, Tanu has worked on iconic brands like Kohler, Maytag and Whirlpool where she elevated commodity categories to lifestyle brands through a combination of award-winning
product design, disruptive innovation and experiential marketing.
Starting her career with Whirlpool North America, Tanu held a variety of marketing and product development positions over 8 years including an ex-pat stint in Italy. Tanu holds an MBA degree from Rice University in Houston.
Outside of work, Tanu is passionate about creating communities that enable people to thrive. Currently, she serves on the International Student Advisory Board at Rice University and as a board member for the South Asian Women's Professional Network.
As a public speaker, Tanu’s topics include launching and scaling a challenger brand and standing out in a crowded market through creative marketing. As an Indian woman, living in the US and working for a Mexican company (AlEn), she also speaks on navigating multicultural work and market landscapes. Tanu has been interviewed by Forbes and delivered the keynote address for Coke FEMSA's Annual D&I conference in
Mexico City, Women’s Masters Network’s Annual Meetup 2020 and the Houston AMA's Quarterly Luncheon.
An avid traveler and consummate foodie, Tanu lives in Houston with her husband and son.
Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/tanugrewal/
Website: http://www.alenusa.com/
Twitter: https://twitter.com/Tanu_Grewal
Personal Website: http://tanugrewal.com/

Books Mentioned:
Unfinished: A Memoir by Priyanka Chopra - From her dual-continent twenty-year-long career as an actor and producer to her work as a UNICEF Goodwill Ambassador, from losing her beloved father to cancer to marrying Nick Jonas, Priyanka Chopra Jonas’s story will inspire a generation around the world to gather their courage, embrace their ambition, and commit to the hard work of following their dreams.
Show Resources:
The Art of Green - product line offers consumers an affordable and high-performing natural cleaning alternative that is priced for everyday use.
Kohler Co. - founded in 1873 by John Michael Kohler, is an American manufacturing company based in Kohler, Wisconsin. Kohler is best known for its plumbing products, but the company also manufactures furniture, cabinetry, tile, engines, and generators.
The Maytag Corporation - is an American home and commercial appliance brand owned by Whirlpool Corporation after the April 2006 acquisition of Maytag.
The Whirlpool Corporation- is a multinational manufacturer and marketer of home appliances, headquartered in Benton Charter Township, Michigan, United States.
South Asian Women’s Professional Network (SAWPN) - SAWPN was created to bring together and engage women across various industries, nationally. Our goal is to build a strong networking base to support, mentor and celebrate successful, strong, and vibrant women across the country and within our communities.
HINT - an American beverage company based in San Francisco, California, as an alternative to soda and sugar beverages. It was started by former AOL employee Kara Goldin.
Amazon.com, Inc. - an American multinational technology company based in Seattle, Washington, which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.
Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in growing, fixing and reinventing brands in the food, beverage, wellness and fitness industry. If your natural brand is in need of positioning, package design or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com]]>gooder.podbean.com/ad998dfd-84a3-33f0-a37b-f73953f1e0c5Mon, 29 Mar 2021 13:28:32 +0000Heartcast Media“You have to be so progressive to be able to go against the norm.” – Tanu Grewal This week on the Gooder Podcast I had the pleasure of talking with Tanu Grewal, the Vice President of Marketing, Innovation and Ecommerce for AIEn, USA. We discuss how...This week on the Gooder Podcast I had the pleasure of talking with Tanu Grewal, the Vice President of Marketing, Innovation and Ecommerce for AIEn, USA. We discuss how and why a company that has traditionally targeted a conventional consumer decided to tackle green cleaning by developing the new Art of Green brand. We also learn how the brand's innovation and marketing will target some trial and conversion issues of many of the most hesitant conventional consumers. Along the way we learn
the story of a feisty and inquisitive leader who brings a contrarian view of leadership, innovation and life to every opportunity and conversation.
In this episode we learn:
- A little background about the newest green cleaning brand called Art of Green.
- About assumptions and missed opportunities that the green cleaning industry
should be tapping into related to consumer adoption.
- How the years of working in a parallel industry allows her to approach the
category and production innovation in a new way.
- Why aroma is a big driver of category success.
- How to extend the life of your job title beyond the magic 18-month timeframe.
About Tanu Grewal:
Tanu is a global brand builder and strategic marketer with over 15 years of experience working in mature and emerging markets like US, EMEA and India with companies in the CPG, durables, luxury and hospitality industries. She is passionate about using brand purpose to help drive innovation and marketing that creates real value and emotional engagement with consumers.
Reporting into the CEO, Tanu is currently the Vice President of Marketing & Innovation at AlEn USA, a growth stage division of the global ALEN Group. One of her top achievements in this role has been the launch of a natural, green cleaning brand called ‘Art of Green’ that just won the prestigious Product of the Year award. Prior to this, Tanu has worked on iconic brands like Kohler, Maytag and Whirlpool where she elevated commodity categories to lifestyle brands through a combination of award-winning
product design, disruptive innovation and experiential marketing.
Starting her career with Whirlpool North America, Tanu held a variety of marketing and product development positions over 8 years including an ex-pat stint in Italy. Tanu holds an MBA degree from Rice University in Houston.
Outside of work, Tanu is passionate about creating communities that enable people to thrive. Currently, she serves on the International Student Advisory Board at Rice University and as a board member for the South Asian Women's Professional Network.
As a public speaker, Tanu’s topics include launching and scaling a challenger brand and standing out in a crowded market through creative marketing. As an Indian woman, living in the US and working for a Mexican company (AlEn), she also speaks on navigating multicultural work and market landscapes. Tanu has been interviewed by Forbes and delivered the keynote address for Coke FEMSA's Annual D&I conference in
Mexico City, Women’s Masters Network’s Annual Meetup 2020 and the Houston AMA's Quarterly Luncheon.
An avid traveler and consummate foodie, Tanu lives in Houston with her husband and son.
Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/tanugrewal/
Website: http://www.alenusa.com/
Twitter: https://twitter.com/Tanu_Grewal
Personal Website: http://tanugrewal.com/

Books Mentioned:
Unfinished: A Memoir by Priyanka Chopra - From her dual-continent twenty-year-long career as an actor and producer to her work as a UNICEF Goodwill Ambassador, from...]]>2842falsefullPerteet Spencer - When Blue Ocean, the Joy of Food and Food Waste Collidehttps://www.spreaker.com/episode/perteet-spencer-when-blue-ocean-the-joy-of-food-and-food-waste-collide--51348563In this episode we learn:
- A little background about her brand AYO Foods.
- Why Perteet thinks North American consumers are ready for African flavors, textures, and ingredients
- What food trends shape AYO Foods innovation.
- Why she thinks Chicago has become THE place to watch for food innovation.
- How to use data as an indicator, and not simply validation, to uncover new innovation platforms and opportunities.
- Pereet’s thoughts on how to shrink pre-production food waste through product and manufacturing innovation.

About Pereet Spencer:
Perteet is thrilled to be able to bring all of her passions into her role as co-founder of AYO Foods. Seeking to build a more inclusive food system that reflected her experience growing up in a Liberian family, Perteet launched AYO with her husband Fred last summer with the vision of creating a platform brand that celebrated the ingredients, flavors, and culture of the West African diaspora.
Prior launching AYO, Perteet held brand, sales, and consulting leadership roles at LEGO, General Mills, and SPINS.
When she’s not actively working on AYO, you can usually find Perteet spending time in the kitchen with her two girls or advancing the issues of food equity through her involvement in the Food Recovery Network, a non-profit focused on eliminating food insecurity through food waste recovery.
Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/perteet-spencer-18b3146/
Email: perteet@ayo-foods.com
Website: https://ayo-foods.com/
Instagram: https://www.instagram.com/pmcspence/?hl=en
Twitter: https://twitter.com/perteets?lang=en

Show Resources:
Moonboi Project - In Kpelle, “Moonboi” means prosperity. At AYO Foods, we believe that we have a personal responsibility to enrich the communities that inspired our products.

General Mills, Inc. - is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis.

SPINS - transforms trillions of retailer data into performance solutions to accelerate growth, and deepen loyalty with shoppers.

Food Recovery Network - a nonprofit focused on eliminating food insecurity through food waste recovery.

Whole Foods Market, Inc. - is an American multinational supermarket chain headquartered in Austin, Texas, which sells products free from hydrogenated fats and artificial colors, flavors, and preservatives. A USDA Certified Organic grocer in the United States, the chain is popularly known for its organic selections.

Girl Power Africa - an organization that was founded a few years back, really in service of women who were victims of civil war and are trying to get back on their feet in Liberia.

Imperfect Foods - Shop affordable groceries and exclusive items that went from unwanted to wish for. Reducing food and retail product waste, one household at a time.

PepsiCo - is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo has interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products.

Betty Crocker - is a brand and fictional character used in advertising campaigns for food and recipes. The character was originally created by the Washburn-Crosby Company in 1921 following a contest in the Saturday Evening Post.

Lego - is a Danish toy production company based in Billund. It is best known for the manufacture of Lego-brand toys, consisting mostly of interlocking plastic bricks. The Lego Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores.]]>gooder.podbean.com/a78f5928-42e6-3e6a-ae6d-667df0b26b8dMon, 08 Mar 2021 09:41:00 +0000Heartcast MediaThis week on the Gooder Podcast I had the pleasure of talking with Perteet Spencer, the co-founder of AYO Foods. Using her spidey SPINS senses and her desire to create a brand that celebrates the ingredients, flavors, and culture of the West African...In this episode we learn:
- A little background about her brand AYO Foods.
- Why Perteet thinks North American consumers are ready for African flavors, textures, and ingredients
- What food trends shape AYO Foods innovation.
- Why she thinks Chicago has become THE place to watch for food innovation.
- How to use data as an indicator, and not simply validation, to uncover new innovation platforms and opportunities.
- Pereet’s thoughts on how to shrink pre-production food waste through product and manufacturing innovation.

About Pereet Spencer:
Perteet is thrilled to be able to bring all of her passions into her role as co-founder of AYO Foods. Seeking to build a more inclusive food system that reflected her experience growing up in a Liberian family, Perteet launched AYO with her husband Fred last summer with the vision of creating a platform brand that celebrated the ingredients, flavors, and culture of the West African diaspora.
Prior launching AYO, Perteet held brand, sales, and consulting leadership roles at LEGO, General Mills, and SPINS.
When she’s not actively working on AYO, you can usually find Perteet spending time in the kitchen with her two girls or advancing the issues of food equity through her involvement in the Food Recovery Network, a non-profit focused on eliminating food insecurity through food waste recovery.
Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/perteet-spencer-18b3146/
Email: perteet@ayo-foods.com
Website: https://ayo-foods.com/
Instagram: https://www.instagram.com/pmcspence/?hl=en
Twitter: https://twitter.com/perteets?lang=en

Show Resources:
Moonboi Project - In Kpelle, “Moonboi” means prosperity. At AYO Foods, we believe that we have a personal responsibility to enrich the communities that inspired our products.

General Mills, Inc. - is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis.

SPINS - transforms trillions of retailer data into performance solutions to accelerate growth, and deepen loyalty with shoppers.

Food Recovery Network - a nonprofit focused on eliminating food insecurity through food waste recovery.

Whole Foods Market, Inc. - is an American multinational supermarket chain headquartered in Austin, Texas, which sells products free from hydrogenated fats and artificial colors, flavors, and preservatives. A USDA Certified Organic grocer in the United States, the chain is popularly known for its organic selections.

Girl Power Africa - an organization that was founded a few years back, really in service of women who were victims of civil war and are trying to get back on their feet in Liberia.

Imperfect Foods - Shop affordable groceries and exclusive items that went from unwanted to wish for. Reducing food and retail product waste, one household at a time.

PepsiCo - is an American multinational food, snack, and beverage corporation headquartered in...]]>2822falsefullEmel Shaikh - Transitioning from Sundance to the Food and Beverage Industryhttps://www.spreaker.com/episode/emel-shaikh-transitioning-from-sundance-to-the-food-and-beverage-industry--51348532In this episode we learn:
- How the pandemic has affected PR, what brands are doing differently that they weren’t doing before and how they are planning for the change.
- About what it means to be an outsider and especially in the lines of her work and if it has benefits.
- What made Emel decide to start her own firm on her own and work with minority owned brands rather than bigger ones and the challenges that these brands are facing.
- About cancel culture and explains why she is not a fan and why she thinks it doesn’t hold people accountable.
- Which women leaders she has her eyes on that she’d like to elevate or want people to see.
About Emel Shaikh:
Prior to starting her freelance journey, Emel worked in various PR roles, developing campaigns for Better-for-You food and beverage, wellness and lifestyle startups and CPG brands. The experience gave her a firsthand look into what it takes to launch and grow an innovative product and ignited a passion for mission driven brands. Emel did four years in-house, where she led the charge on publicity efforts around the annual Sundance Film Festival in Utah, built awareness of Sundance NEXT FEST, a new film and music festival in Los Angeles to reach a new demographic, and introduce tastemakers to the Sundance brand and pitched stories surrounding the institute's year round artists support labs and programs.
Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/emelshaikh/
Website: http://www.sundance.org/
Personal website: http://littlecakeshop.tumblr.com/
Instagram: https://www.instagram.com/emelshaikh/
Twitter: https://twitter.com/emelshaikh
Show Resources:
Sundance Institute is a non-profit organization founded by Robert Redford committed to the growth of independent artists. The institute is driven by its programs that discover and support independent filmmakers, theatre artists and composers from all over the world.

BIPAC is a bi-partisan, membership-supported, mission-driven, organization working to improve the political climate in America for the business community and help employers and employees play a more active role in public policy and the political process.
Fast-moving consumer goods, also known as consumer packaged goods, are products that are sold quickly and at a relatively low cost.
Clubhouse is an invitation-only audio-chat social networking app launched in April 2020 by Paul Davison and Rohan Seth of Alpha Exploration Co. In May 2020, it was valued at nearly $100 million. On January 21, 2021, the valuation reached $1 billion.
Tik Tok, known in China as Douyin, is a video-sharing social networking service owned by Chinese company ByteDance. The social media platform is used to make a variety of short-form videos, from genres like dance, comedy, and education, that have a duration from fifteen seconds to one minute.
One Stripe Chai: Hand-crafted chai that actually tastes like chai. Black tea brewed with organic spices and made with love in Portland.
Wayne Enterprises, Inc., also known as WayneCorp, is a fictional company appearing in American comic books published by DC Comics, commonly in association with the superhero Batman.
Amazon.com, Inc. is an American multinational technology company based in Seattle, Washington, which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.]]>gooder.podbean.com/022f7033-35d0-3c80-ab33-770abe5260b6Mon, 01 Mar 2021 09:00:00 +0000Heartcast MediaThis week on the Gooder Podcast I had the pleasure of talking with Emel Shaikh, a PR and communications strategist with more than 10 years of experience leading publicity efforts, both in-house at the renowned Sundance Institute and as well as...In this episode we learn:
- How the pandemic has affected PR, what brands are doing differently that they weren’t doing before and how they are planning for the change.
- About what it means to be an outsider and especially in the lines of her work and if it has benefits.
- What made Emel decide to start her own firm on her own and work with minority owned brands rather than bigger ones and the challenges that these brands are facing.
- About cancel culture and explains why she is not a fan and why she thinks it doesn’t hold people accountable.
- Which women leaders she has her eyes on that she’d like to elevate or want people to see.
About Emel Shaikh:
Prior to starting her freelance journey, Emel worked in various PR roles, developing campaigns for Better-for-You food and beverage, wellness and lifestyle startups and CPG brands. The experience gave her a firsthand look into what it takes to launch and grow an innovative product and ignited a passion for mission driven brands. Emel did four years in-house, where she led the charge on publicity efforts around the annual Sundance Film Festival in Utah, built awareness of Sundance NEXT FEST, a new film and music festival in Los Angeles to reach a new demographic, and introduce tastemakers to the Sundance brand and pitched stories surrounding the institute's year round artists support labs and programs.
Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/emelshaikh/
Website: http://www.sundance.org/
Personal website: http://littlecakeshop.tumblr.com/
Instagram: https://www.instagram.com/emelshaikh/
Twitter: https://twitter.com/emelshaikh
Show Resources:
Sundance Institute is a non-profit organization founded by Robert Redford committed to the growth of independent artists. The institute is driven by its programs that discover and support independent filmmakers, theatre artists and composers from all over the world.

BIPAC is a bi-partisan, membership-supported, mission-driven, organization working to improve the political climate in America for the business community and help employers and employees play a more active role in public policy and the political process.
Fast-moving consumer goods, also known as consumer packaged goods, are products that are sold quickly and at a relatively low cost.
Clubhouse is an invitation-only audio-chat social networking app launched in April 2020 by Paul Davison and Rohan Seth of Alpha Exploration Co. In May 2020, it was valued at nearly $100 million. On January 21, 2021, the valuation reached $1 billion.
Tik Tok, known in China as Douyin, is a video-sharing social networking service owned by Chinese company ByteDance. The social media platform is used to make a variety of short-form videos, from genres like dance, comedy, and education, that have a duration from fifteen seconds to one minute.
One Stripe Chai: Hand-crafted chai that actually tastes like chai. Black tea brewed with organic spices and made with love in Portland.
Wayne Enterprises, Inc., also known as WayneCorp, is a fictional company appearing in American comic books published by DC...]]>3685falsefullVivi Mullen - Creating Space for Women in the Male-Dominated Energy Drink Industryhttps://www.spreaker.com/episode/vivi-mullen-creating-space-for-women-in-the-male-dominated-energy-drink-industry--51348568In this episode we learn:
- A little background about her company GO BIG and why it exists especially outside of the idea of the business.
- The intricacies of the energy drink industry from a personal perspective as well as who the major players in this industry are.
- That gender inclusivity and branding are an integral part of understanding how the energy drink industry markets their products.
- The way culture affects how she does her business now, how she builds relationships today, and her leadership.
- Vivi’s advice to women who focus on what others say and lowers their self-esteem leading to wasted mental space. How to refocus self-esteem draining inputs and stop spending time in wasted mental space.
- What Vivi is doing through her leadership and brand to be a champion for women and women of color.
About Vivi Mullen:
Vivi Mullen is the Co-founder and Co-CEO of GO BIG, and the only female CEO in the energy drink industry. Born and raised in Brazil, Mullen’s career as a female executive in the largely male-dominated corporate culture, both stoked, and shaped her ambition to make a difference. Mullen started GO BIG as a brand based on the values of empowerment and inclusivity and holds to her commitment to showcase women and minorities in an industry that would prefer to leave them out.
Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/vivi-araripe-mullen-555a0623/
Website: https://gobigenergy.com/
Instagram: https://www.instagram.com/vivimullen/?hl=en
Facebook: https://www.facebook.com/vivi.araripe
Show Resources:
- Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year.
- Monster Energy is an energy drink that was introduced by Hansen Natural Company in April of 2002. Monster Energy has a 35% share of the energy drink market, the second highest share after Red Bull.
- Rockstar is an energy drink created in 2001, which, as of 2009, had 14% of the US energy drink market. Rockstar is based in Las Vegas. As of January 2013, Rockstar Energy Drink was available in more than 20 flavors and in more than 30 countries.
- Bang is an American brand of energy drinks. It is made by Vital Pharmaceuticals, Inc., a corporation located in Florida.
5-hour Energy is an American-made "energy shot" manufactured by Living Essentials LLC. The company was founded by CEO Manoj Bhargava and launched in 2004.
- Guarana is a Brazilian plant native to the Amazon basin. Also known as Paullinia cupana, it's a climbing plant prized for its fruit. A mature guarana fruit is about the size of a coffee berry. It resembles the human eye, with a red shell encasing a black seed covered by a white aril.
Key Takeaways:
0:00 Intro
2:48 Vivi share a little background about her company Go Big and why it exists especially outside of the idea of the business
4:24 Vivi talks about the energy drinks industry from a personal perspective and also who the major players in this industry are
6:07 Vivi also talks about the energy drinks industry from a branding perspective and the inclusivity part of both genders
7:45 Vivi talks about the difference in culture between Brazil and USA on the whole concept of professional women and women in business
9:49 Vivi also talks about how culture affects how she does her business now, how she builds relationships today and her leadership
14:32 Vivi talks about being an outsider person and not fitting in both the Brazilian and the USA culture and how that has become her superpower in doing business
16:15 Vivi talks about what she has learned and is learning running a business as a mum and especially in this time of the pandemic
18:33 Vivi shares her thoughts on the concept of wasted mental space, what it means and also shares some examples regarding it
24:43 Vivi shares advice to women who focus on what other people will say about her which lowers their self-esteem leading to wasted mental space and how to avoid that
28:34 Vivi talks about what she’s doing with herself right now and through her brand to be the champion for women and women of color
30:00 Vivi talks about Female Founder Collective, what it is and what it does to help women and women of color
33:49 Vivi shares her thoughts and perspective on how she thought about developing her product and how it's evolving considering a wider audience
39:03 Vivi talks about the type of market that her company Go Big is here to serve and why they decided to go that route
41:09 Vivi talks about other women leaders that she admires and have her eyes on and why and who she’d want to elevate
44:01 Vivi shares what she thinks is an interesting tidbit or fun fact about her industry
44:52 Vivi also talks about other brands and products that she has her eyes on and why
45:35 Vivi shares some of the things that she does that helps her keep herself sane and centered
]]>gooder.podbean.com/04253481-2669-3c88-9628-f0ad66d8d0a9Mon, 22 Feb 2021 10:29:00 +0000Heartcast MediaThis week on the Gooder Podcast I had the pleasure of talking with Vivi Mullen, the co-founder and Co-CEO of GO BIG, a natural energy and wellness shot. In this episode we talk about how Vivi’s career as a female executive in male-dominated corporate...In this episode we learn:
- A little background about her company GO BIG and why it exists especially outside of the idea of the business.
- The intricacies of the energy drink industry from a personal perspective as well as who the major players in this industry are.
- That gender inclusivity and branding are an integral part of understanding how the energy drink industry markets their products.
- The way culture affects how she does her business now, how she builds relationships today, and her leadership.
- Vivi’s advice to women who focus on what others say and lowers their self-esteem leading to wasted mental space. How to refocus self-esteem draining inputs and stop spending time in wasted mental space.
- What Vivi is doing through her leadership and brand to be a champion for women and women of color.
About Vivi Mullen:
Vivi Mullen is the Co-founder and Co-CEO of GO BIG, and the only female CEO in the energy drink industry. Born and raised in Brazil, Mullen’s career as a female executive in the largely male-dominated corporate culture, both stoked, and shaped her ambition to make a difference. Mullen started GO BIG as a brand based on the values of empowerment and inclusivity and holds to her commitment to showcase women and minorities in an industry that would prefer to leave them out.
Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/vivi-araripe-mullen-555a0623/
Website: https://gobigenergy.com/
Instagram: https://www.instagram.com/vivimullen/?hl=en
Facebook: https://www.facebook.com/vivi.araripe
Show Resources:
- Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year.
- Monster Energy is an energy drink that was introduced by Hansen Natural Company in April of 2002. Monster Energy has a 35% share of the energy drink market, the second highest share after Red Bull.
- Rockstar is an energy drink created in 2001, which, as of 2009, had 14% of the US energy drink market. Rockstar is based in Las Vegas. As of January 2013, Rockstar Energy Drink was available in more than 20 flavors and in more than 30 countries.
- Bang is an American brand of energy drinks. It is made by Vital Pharmaceuticals, Inc., a corporation located in Florida.
5-hour Energy is an American-made "energy shot" manufactured by Living Essentials LLC. The company was founded by CEO Manoj Bhargava and launched in 2004.
- Guarana is a Brazilian plant native to the Amazon basin. Also known as Paullinia cupana, it's a climbing plant prized for its fruit. A mature guarana fruit is about the size of a coffee berry. It resembles the human eye, with a red shell encasing a black seed covered by a white aril.
Key Takeaways:
0:00 Intro
2:48 Vivi share a little background about her company Go Big and why it exists especially outside of the idea of the business
4:24 Vivi talks about the energy drinks industry from a personal perspective and also who the major players in this industry are
6:07 Vivi also talks about...]]>2914falsefullChristie Lagally - Driving a Mission in Plant Based Meat Productshttps://www.spreaker.com/episode/christie-lagally-driving-a-mission-in-plant-based-meat-products--51348570In this episode we learn:
- The history of Christie’s brand Rebellyous, how it was started, and reasons for its existence.
- How Christie is using the pricing method to make her products accessible to everyone and why that’s important.
- How Covid impacted their company, the opportunities that came up, and how it affected their market, and how they responded.
- The importance of why brand owners should understand the purpose of their brand’s existence before they focus on the income.
- About the process of enrolling investors and partners
- Christie’s vision she has for Rebellyous and what people should expect in the near future.
About Christie Legally:
Christie is the founder and CEO of Rebellyous Foods and a mechanical engineer who holds multiple patents in manufacturing technology. She spent much of her career in the aerospace industry working at Boeing. Previously Christie served as senior scientist for the Good Food
Institute and covering the technical barriers in the development of plant-based meat and clean meat.
Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/christie-lagally-875b9a4/
Email: info@rebellyous.com
Personal website: http://christie.lagallyconsulting.com/cv.html
Website: https://rebellyous.com/about-rebellyous-foods/christie-lagally-founder-ceo/
Twitter: https://twitter.com/lagallyc?lang=en
Blog: http://christielagally.wordpress.com/
Instagram:
https://www.instagram.com/p/BqLQI4MjHif/?utm_source=ig_embed&utm_medium=loading
Show Resources:
The Good Food Institute is an international 501 nonprofit that promotes plant-based alternatives to meat, dairy, and eggs as well as cultivated meat.
Rebellyous Foods is a food manufacturing technology and production company defined solely to catapult meat alternative production toward price parity with animal-based meat.
Humane Society is a movement leader when it comes to farm animal advocacy in The United States.
Food Equality Initiative in Kansas City Improves health and end hunger in individuals diagnosed with food allergies and celiac disease through access, education, and advocacy.
Seattle Food Tech is a food manufacturing technology and production company on a mission to “catapult meat alternative production toward price parity with animal-based meat.”]]>gooder.podbean.com/b1d3e9ff-e959-369c-9247-82d8adcb499aMon, 15 Feb 2021 10:00:00 +0000Heartcast MediaThis week on the Gooder Podcast I had the pleasure of talking with Christie Lagally, the founder and CEO of Rebellyous Foods, a food production technology company working to make plant based meat price competitive with traditional chicken products. In...In this episode we learn:
- The history of Christie’s brand Rebellyous, how it was started, and reasons for its existence.
- How Christie is using the pricing method to make her products accessible to everyone and why that’s important.
- How Covid impacted their company, the opportunities that came up, and how it affected their market, and how they responded.
- The importance of why brand owners should understand the purpose of their brand’s existence before they focus on the income.
- About the process of enrolling investors and partners
- Christie’s vision she has for Rebellyous and what people should expect in the near future.
About Christie Legally:
Christie is the founder and CEO of Rebellyous Foods and a mechanical engineer who holds multiple patents in manufacturing technology. She spent much of her career in the aerospace industry working at Boeing. Previously Christie served as senior scientist for the Good Food
Institute and covering the technical barriers in the development of plant-based meat and clean meat.
Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/christie-lagally-875b9a4/
Email: info@rebellyous.com
Personal website: http://christie.lagallyconsulting.com/cv.html
Website: https://rebellyous.com/about-rebellyous-foods/christie-lagally-founder-ceo/
Twitter: https://twitter.com/lagallyc?lang=en
Blog: http://christielagally.wordpress.com/
Instagram:
https://www.instagram.com/p/BqLQI4MjHif/?utm_source=ig_embed&utm_medium=loading
Show Resources:
The Good Food Institute is an international 501 nonprofit that promotes plant-based alternatives to meat, dairy, and eggs as well as cultivated meat.
Rebellyous Foods is a food manufacturing technology and production company defined solely to catapult meat alternative production toward price parity with animal-based meat.
Humane Society is a movement leader when it comes to farm animal advocacy in The United States.
Food Equality Initiative in Kansas City Improves health and end hunger in individuals diagnosed with food allergies and celiac disease through access, education, and advocacy.
Seattle Food Tech is a food manufacturing technology and production company on a mission to “catapult meat alternative production toward price parity with animal-based meat.”]]>3433falsefullDanielle Laubenstein - Leaders, Brands and the Hawaiian Value of Kuleanahttps://www.spreaker.com/episode/danielle-laubenstein-leaders-brands-and-the-hawaiian-value-of-kuleana--51348595“If you're Hawaii brand, then you're a brand from Hawaii.” -Danielle Laubenstein
In this episode we learn:
- About creating a brand community and how to make it be authentic.
- The difference between a Hawaiian brand and a Hawaii brand or Hawaii owned brand.
- How Mauna Loa is leading the naturals industry in staying true to its purpose of caring for everyone's needs.
- The concept of giving back and social responsibility or reciprocal responsibilities, where that comes from, and how it affects Danielle’s leadership style.
- About how Danielle is mentoring women, especially women of color, and why it’s important for her.
- What the word Kuleana means and the importance it has within the Hawaiian culture.
About Danielle Laubenstein:
Danielle has worked in CPG Health and Wellness, as well as in the global travel luxury confectionery space for over a decade for companies such as Chocolove, Godiva and DFS.
Guests Social Media Links:
LinkedIn:https://www.linkedin.com/in/daniellelaubenstein/
Website: https://www.maunaloa.com/
Show Resources:
Chocolove is a chocolate manufacturer with headquarters and a manufacturing facility in Boulder, Colorado, founded in 1995 by entrepreneur Timothy Moley. The company produces all- natural and organic chocolate bars. Chocolove imports chocolate and cocoa butter from Belgium to produce its chocolate.
Godiva Chocolatier is a Turkish-owned chocolate maker that is jointly owned by Turkish conglomerate Yıldız Holding and MBK Partners. Founded in 1926, it was purchased by the Turkish Yıldız Holding in November 2007; then MBK Partners bought a stake in 2019.
DFS Group is part of the world’s largest luxury conglomerate, Moet Hennessy Louis Vuitton (LVMH), and a pioneer in luxury travel retail.
Hawaiian Host is the original chocolate-covered macadamia. Hawaiian Host is also the largest manufacturer of chocolate-covered macadamias in the world, as millions of boxes of our treats are shared all over the globe.
The Hershey Company, commonly known as Hershey's, is an American multinational company and one of the largest chocolate manufacturers in the world.
Project Potluck is a professional community founded by People of Color with a singular mission: to help people of color build successful companies and careers.
Lei Day is a state-wide celebration in Hawaii. The celebration begins in the morning of May first every year and continues into the next day. Lei day was established as a holiday in 1929. Each Hawaiian island has a different type of lei for its people to wear in the celebration.
Siete is a Mexican-American food brand, rooted in family that makes delicious grain-free products.
Books Mentioned:
The Hero with a Thousand Faces by Joseph Campbell
The Paleo Solution by Robb Wolf]]>gooder.podbean.com/a17869ec-72db-35a6-9c5d-2e00cf19a7a5Mon, 08 Feb 2021 19:56:45 +0000Heartcast MediaThis week on the Gooder Podcast I had the pleasure of talking with Danielle Laubenstein, The Director of Global Marketing for Mauna Loa. Danielle is overseeing the future and legacy of the company's direction into becoming Hawaii's wellness brand. She...“If you're Hawaii brand, then you're a brand from Hawaii.” -Danielle Laubenstein
In this episode we learn:
- About creating a brand community and how to make it be authentic.
- The difference between a Hawaiian brand and a Hawaii brand or Hawaii owned brand.
- How Mauna Loa is leading the naturals industry in staying true to its purpose of caring for everyone's needs.
- The concept of giving back and social responsibility or reciprocal responsibilities, where that comes from, and how it affects Danielle’s leadership style.
- About how Danielle is mentoring women, especially women of color, and why it’s important for her.
- What the word Kuleana means and the importance it has within the Hawaiian culture.
About Danielle Laubenstein:
Danielle has worked in CPG Health and Wellness, as well as in the global travel luxury confectionery space for over a decade for companies such as Chocolove, Godiva and DFS.
Guests Social Media Links:
LinkedIn:https://www.linkedin.com/in/daniellelaubenstein/
Website: https://www.maunaloa.com/
Show Resources:
Chocolove is a chocolate manufacturer with headquarters and a manufacturing facility in Boulder, Colorado, founded in 1995 by entrepreneur Timothy Moley. The company produces all- natural and organic chocolate bars. Chocolove imports chocolate and cocoa butter from Belgium to produce its chocolate.
Godiva Chocolatier is a Turkish-owned chocolate maker that is jointly owned by Turkish conglomerate Yıldız Holding and MBK Partners. Founded in 1926, it was purchased by the Turkish Yıldız Holding in November 2007; then MBK Partners bought a stake in 2019.
DFS Group is part of the world’s largest luxury conglomerate, Moet Hennessy Louis Vuitton (LVMH), and a pioneer in luxury travel retail.
Hawaiian Host is the original chocolate-covered macadamia. Hawaiian Host is also the largest manufacturer of chocolate-covered macadamias in the world, as millions of boxes of our treats are shared all over the globe.
The Hershey Company, commonly known as Hershey's, is an American multinational company and one of the largest chocolate manufacturers in the world.
Project Potluck is a professional community founded by People of Color with a singular mission: to help people of color build successful companies and careers.
Lei Day is a state-wide celebration in Hawaii. The celebration begins in the morning of May first every year and continues into the next day. Lei day was established as a holiday in 1929. Each Hawaiian island has a different type of lei for its people to wear in the celebration.
Siete is a Mexican-American food brand, rooted in family that makes delicious grain-free products.
Books Mentioned:
The Hero with a Thousand Faces by Joseph Campbell
The Paleo Solution by Robb Wolf]]>3403falsefullAyeshah Abuelhiga - Inspiration Built From Grithttps://www.spreaker.com/episode/ayeshah-abuelhiga-inspiration-built-from-grit--51348569“When you’re an emerging brand, you’re a startup and you’re creating an identity for yourself, it’s important to really think functionally about who you’re trying to be.” - Ayeshah Abuelhiga
In this episode we learn:
- The origin story of Ayeshah and Mason Dixie Foods and how she landed on the name.
- Why immigrants have the fire to achieve their purpose, and how immigrant culture gives them strength.
- How powerful it can be when men and women work together, rather than being set against each other.
- The importance of choosing the right partnerships, customers, and agencies for her business.
- About the hurdles that women, people of color, and other minorities often face in business and how to overcome them.
- Some fun facts about bread, and advice for the customers.
About Ayeshah Abuelhiga:
She is the CEO and founding partner of Mason Dixie Foods, the fastest-growing frozen baked goods company in the US. She was voted one of Entrepreneurs Magazine's 100 powerful women in 2020, as well as one of the top 100 women in grocery 2020 by Progressive Grocer and a top 10 D.C. innovator in 2017. She has worked front of the house positions for major fine dining restaurants and hotels, while also consulting and managing, marketing and business development projects for Fortune 500 companies such as Microsoft, Toshiba, and Audi. One of her biggest professional accomplishments is hiring an incredibly diverse team of 15, each of whom shares her commitment to providing the best frozen baked goods in the world.
Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/ajabuelhiga/
Website: http://www.masondixiebiscuits.com/
Instagram: https://www.instagram.com/ayeshahabuelhiga/?hl=en
Show Resources:
Mason Dixie Foods: makes the most buttery, crumbly, gooey baked goods by taking the highest quality natural ingredients out there and mixing them with ice-cold butter and fresh-from-the-cow buttermilk. There’s nothing artificial in the biscuits, scones, or sweet roles and zero prep.
Project Potluck: is a nonprofit leadership and mentoring program founded by people of color with a mission to help people of color build successful companies and careers in the CPG Industry.
Progressive Grocer: is the voice of the retail food industry for nearly 100 years by providing the latest news, consumer trends, data and insight.
Better For You Foods: is the creator or award-winning natural food products for retail and private label consumers.
Partake Foods: creates delicious, real and healthy snacks, free of the 8 most common allergens.
Females in Food: helps foodpreneurs experience exceptional business and financial growth.
Key Takeaways:
0:00 Intro
2:24 Ayeshah share a little history of Mason Dixie Foods, why she build the brand and why it exists outside of the product
7:12 Ayeshah explains that there is a bigger, broader issue than just what everyone's labeling innovation especially in the food industry
9:58 Ayeshah talks about where she gets the fire and the strength to keep on doing what she does and how that helps in her decision making
11:21 Ayeshah talks about the importance of making major decisions based on facts but not the gut feel in business
12:56 Ayeshah shares her point of view on why the society sees women as if they will fail in what they do but see men as victorious even if they fail and if that is changing
16:10 Ayeshah also explains the amount of power there could be when men and women work together than being against each other
17:53 Ayeshah talks about why immigrants have that fire to achieve their purpose at all cost and how they get the strength by being in the immigrant’s culture
22:08 Ayeshah talks about partnership and shares tips on how to find a customer that is right for you, and also how she came up with the name of her company
27:50 Ayeshah also talks about the importance of choosing the right agencies that are transparent and honest and can tell your story
30:27 Ayeshah talks about Project Potluck, what it is, its mission and how it’s progressing since it was formed and the challenges they are facing
36:12 Ayeshah encourages people that it is not hard to start your own company especially in the natural industries
37:45 Ayeshah talks about the most common hurdles or things that most women, people of color and the minority in business keeps crushing on and how to overcome them
41:06 Ayeshah talks about the woman that she admires due to how she conducts herself and the business
42:52 Ayeshah talks about the Biscuits Jam and what happened to it and the anniversary they had
45:24 Ayeshah shares what she feels is a fun fact around breads and the advice she gives the consumers
47:15 Ayeshah shares some of the trends that she is focusing on at the moment
49:53 Ayeshah shares some tips on what she does to keep herself sane nowadays]]>gooder.podbean.com/c445e545-ec08-3b1f-8e8f-3e2fea8ecc1fMon, 01 Feb 2021 10:00:00 +0000Heartcast MediaThis week on the Gooder Podcast I had the pleasure of talking with Ayeshah Abuelhiga, The CEO and founding partner of Mason Dixie Foods, the fastest-growing frozen baked goods company in the US. Ayeshah has thrown out the rule book, to excel in a...“When you’re an emerging brand, you’re a startup and you’re creating an identity for yourself, it’s important to really think functionally about who you’re trying to be.” - Ayeshah Abuelhiga
In this episode we learn:
- The origin story of Ayeshah and Mason Dixie Foods and how she landed on the name.
- Why immigrants have the fire to achieve their purpose, and how immigrant culture gives them strength.
- How powerful it can be when men and women work together, rather than being set against each other.
- The importance of choosing the right partnerships, customers, and agencies for her business.
- About the hurdles that women, people of color, and other minorities often face in business and how to overcome them.
- Some fun facts about bread, and advice for the customers.
About Ayeshah Abuelhiga:
She is the CEO and founding partner of Mason Dixie Foods, the fastest-growing frozen baked goods company in the US. She was voted one of Entrepreneurs Magazine's 100 powerful women in 2020, as well as one of the top 100 women in grocery 2020 by Progressive Grocer and a top 10 D.C. innovator in 2017. She has worked front of the house positions for major fine dining restaurants and hotels, while also consulting and managing, marketing and business development projects for Fortune 500 companies such as Microsoft, Toshiba, and Audi. One of her biggest professional accomplishments is hiring an incredibly diverse team of 15, each of whom shares her commitment to providing the best frozen baked goods in the world.
Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/ajabuelhiga/
Website: http://www.masondixiebiscuits.com/
Instagram: https://www.instagram.com/ayeshahabuelhiga/?hl=en
Show Resources:
Mason Dixie Foods: makes the most buttery, crumbly, gooey baked goods by taking the highest quality natural ingredients out there and mixing them with ice-cold butter and fresh-from-the-cow buttermilk. There’s nothing artificial in the biscuits, scones, or sweet roles and zero prep.
Project Potluck: is a nonprofit leadership and mentoring program founded by people of color with a mission to help people of color build successful companies and careers in the CPG Industry.
Progressive Grocer: is the voice of the retail food industry for nearly 100 years by providing the latest news, consumer trends, data and insight.
Better For You Foods: is the creator or award-winning natural food products for retail and private label consumers.
Partake Foods: creates delicious, real and healthy snacks, free of the 8 most common allergens.
Females in Food: helps foodpreneurs experience exceptional business and financial growth.
Key Takeaways:
0:00 Intro
2:24 Ayeshah share a little history of Mason Dixie Foods, why she build the brand and why it exists outside of the product
7:12 Ayeshah explains that there is a bigger, broader issue than just what everyone's labeling innovation especially in the food industry
9:58 Ayeshah talks about...]]>3097falsefullKaruna Rawal - Food Tech's Role in Expanded Food Accessibilityhttps://www.spreaker.com/episode/karuna-rawal-food-tech-s-role-in-expanded-food-accessibility--51348548Nature’s Fynd, how the food tech industry has widened the funnel of food accessibility, as well as the importance of mentorship in empowering women leaders.
“To me mentoring is about being more open, vulnerable and sharing, and being able to offer perspective or insights.” - Karuna Rawal
In this episode we learn:
- The origin story of Nature’s Fynd, what it does and what the company is up to now.
- How the pandemic has positively and negatively affected the business.
- How the food tech industry has contributed to the accessibility of food to many people around the world.
- Karuna’s thoughts about consumer adoption and how consumers in the market are responding to their products.
- The importance of two-way mentoring and Karuna’s advice for being a good mentor.
- Karuna’s thoughts on how she wants Nature’s Fynd to define food tech’s role in the world.
About Karuna Rawal:
Karuna Rawal is the Chief Marketing Officer for Nature’s Fynd, a food tech startup where she's commercializing a new-to-the-world sustainable alternative protein that can help feed the world.
Karuna brings over twenty-five years of experience in brand management and shopper marketing across CPG, retail, and healthcare industries. She also serves on a number of nonprofits and is dedicated to supporting and mentoring women leaders.
Guest Social Media Links:
LinkedIn: https://www.linkedin.com/in/karunarawal/
Website: https://www.naturesfynd.com/press-release/cmo
Twitter: https://twitter.com/KarunaRawal
Facebook: https://www.facebook.com/thekarunarawal
Blog: https://medium.com/@KarunaRawal
Show Resources:
Mentions
Miyoko’s Creamery - Miyoko’s Creamery is the leading organic plant dairy creamery that’s reinventing the dairy industry.
The National Aeronautics and Space Administration (NASA) is an independent agency of the U.S. federal government responsible for the civilian space program, as well as aeronautics and space research.
Yellowstone National Park is a nearly 3,500-sq.-mile wilderness recreation area atop a volcanic hot spot. Mostly in Wyoming, the park spreads into parts of Montana and Idaho too. Yellowstone features dramatic canyons, alpine rivers, lush forests, hot springs, and gushing geysers, including its most famous, Old Faithful.
The Good Food Institute’s (GFI) conference is the world’s leading event focused on accelerating the marketplace for plant-based and cell-based meat.
Farmers Fridge is a service that makes meals from scratch, packed with care, and delivered overnight by our dedicated team of drivers.
Leo Burnett Company, Inc., is an American advertising company, founded on August 5, 1935, in Chicago by Leo Burnett.
Articles
https://www.foodnavigator-usa.com/Article/2019/09/11/Sustainable-Bioproducts-gears-up-for-2020-launch-of-consumer-brand-built-around-new-to-the-world-protein-source

Key Takeaways:
0:00 Intro
2:15 Karuna share the origin story of Nature’s Fynd, what it does and what the company is up to nowadays
5:27 Karuna talks about how the pandemic positively and negatively affected their business and how they dealt with the negative impacts
8:39 Karuna talks about what accelerated them to moving to the market that they are in and how
10:49 Karuna also talks about how being a foodtech company has contributed to accessibility of food to many people around the world
12:45 Karuna also talks about what has catapulted the naturals to the mainstream consumer and how foodtech has helped in that too
16:15 Karuna explains how foodtech is bridging the gap between people who are uneducated and maybe unwilling to try something because of its foreignness to the naturals
17:52 Karuna shares her thoughts on how she’d want Nature’s Fynd to define Foodtech’s role and what it should be about
19:11 Karuna talks about consumer adoption and how consumers in the market are responding to their products that are in the market
24:19 Karuna talks about the shift that is happening of people shifting to the natural foods and being a vegetarian or a vegan and what’s caused that shift
27:35 Karuna also talks about leadership and mentorship and why it is important to her that that she leans mostly in mentoring women
31:25 Karuna talks about two way mentoring and why it’s important for a mentor to understand the situation and mentor based on the situation and not on the fact that he or she knows something
34:21 Karuna shares where she gets the interest to mentor people from and also her life experiences that grows her desire to mentor even more
38:50 Karuna also shares the common blind spot or weakness that she has noticed through all the women that she has mentored that holds them back
42:14 Karuna shares the kind of women that she admires in terms of their leadership
44:35 Karuna shares what she thinks are fun facts about Nature’s Fynd that she feels are really compelling
45:52 Karuna talks about the brands and trends outside of Nature’s Fynd that she has her eyes on
47:26 Karuna shares tips on how she’s keeping herself sane and strong to do what it is that she does]]>gooder.podbean.com/26159aa7-6b17-310e-9d7f-a1f55da3077eMon, 25 Jan 2021 10:00:00 +0000Heartcast MediaIn this episode I had the privilege of chatting with Karuna Rawal, Chief Marketing Officer for Nature’s Fynd, a food tech startup where she’s commercializing a new-to-the-world, sustainable alternative protein that can help feed the world. We discuss...Nature’s Fynd, how the food tech industry has widened the funnel of food accessibility, as well as the importance of mentorship in empowering women leaders.
“To me mentoring is about being more open, vulnerable and sharing, and being able to offer perspective or insights.” - Karuna Rawal
In this episode we learn:
- The origin story of Nature’s Fynd, what it does and what the company is up to now.
- How the pandemic has positively and negatively affected the business.
- How the food tech industry has contributed to the accessibility of food to many people around the world.
- Karuna’s thoughts about consumer adoption and how consumers in the market are responding to their products.
- The importance of two-way mentoring and Karuna’s advice for being a good mentor.
- Karuna’s thoughts on how she wants Nature’s Fynd to define food tech’s role in the world.
About Karuna Rawal:
Karuna Rawal is the Chief Marketing Officer for Nature’s Fynd, a food tech startup where she's commercializing a new-to-the-world sustainable alternative protein that can help feed the world.
Karuna brings over twenty-five years of experience in brand management and shopper marketing across CPG, retail, and healthcare industries. She also serves on a number of nonprofits and is dedicated to supporting and mentoring women leaders.
Guest Social Media Links:
LinkedIn: https://www.linkedin.com/in/karunarawal/
Website: https://www.naturesfynd.com/press-release/cmo
Twitter: https://twitter.com/KarunaRawal
Facebook: https://www.facebook.com/thekarunarawal
Blog: https://medium.com/@KarunaRawal
Show Resources:
Mentions
Miyoko’s Creamery - Miyoko’s Creamery is the leading organic plant dairy creamery that’s reinventing the dairy industry.
The National Aeronautics and Space Administration (NASA) is an independent agency of the U.S. federal government responsible for the civilian space program, as well as aeronautics and space research.
Yellowstone National Park is a nearly 3,500-sq.-mile wilderness recreation area atop a volcanic hot spot. Mostly in Wyoming, the park spreads into parts of Montana and Idaho too. Yellowstone features dramatic canyons, alpine rivers, lush forests, hot springs, and gushing geysers, including its most famous, Old Faithful.
The Good Food Institute’s (GFI) conference is the world’s leading event focused on accelerating the marketplace for plant-based and cell-based meat.
Farmers Fridge is a service that makes meals from scratch, packed with care, and delivered overnight by our dedicated team of drivers.
Leo Burnett Company, Inc., is an American advertising company, founded on August 5, 1935, in Chicago by Leo Burnett.
Articles
https://www.foodnavigator-usa.com/Article/2019/09/11/Sustainable-Bioproducts-gears-up-for-2020-launch-of-consumer-brand-built-around-new-to-the-world-protein-source

Key Takeaways:
0:00 Intro
2:15 Karuna share the origin story of Nature’s Fynd, what it does and what the company is up to nowadays
5:27 Karuna talks about how the pandemic positively and negatively affected...]]>3048falsefullMiyoko Schinner - Mentoring the Next Generation of Leadershiphttps://www.spreaker.com/episode/miyoko-schinner-mentoring-the-next-generation-of-leadership--51348554In this episode I had the privilege of chatting with Miyoko Shinner, Founder and CEO of Miyoko’s Creamery, the leading organic plant dairy creamery that’s reinventing the dairy industry. She’s on a mission to empower aspiring and established food and beverage entrepreneurs alike to manifest their dreams, think outside of the box and simple - get out of their own way on their road to success. We discuss her own personal journey of exploration, changes she’d like to see in the naturals industry, and the overall need for mentoring and professional support communities for all levels of entrepreneurs.
“ The biggest obstacle to success can be ourselves.” - Miyoko Schinner

In this episode we learn :
Why it is important for entrepreneurs to understand corporate leadership behavior.
How the lack of diversity of leadership in the Naturals Industry impacts our ability to deliver on the needs of consumers.
The importance of balance in diversifying leadership.
Tips on how to create company cultures that allow women to openly express ideas.
Common missteps women make while climbing the corporate ladder.
Miyoko’s wish for women leaders as they embrace their professional journey.

About Miyoko Schinner:
Miyoko Schinner is founder and CEO of Miyoko’s Creamery, the leading organic plant dairy creamery that’s reinventing the dairy industry. An epicurean activist and leading voice in the future of food, Schinner is known as “the Tesla of the natural foods industry”. Guided by her principles of compassion and justice for all living beings, Schinner pioneered the plant-based dairy revolution by leveraging her vast experience as a chef, former restauranteur, best-selling cookbook author, and a founding board member of the Plant-Based Foods Association. An animal rights advocate, Schinner co-founded Rancho Compasión, a nonprofit animal sanctuary in California that provides home to over 70 rescued farm animals.
Guests Social Media Links:
Website: https://miyokos.com/pages/story
LinkedIn: https://www.linkedin.com/in/miyoko-schinner-6a47204
Twitter: https://twitter.com/miyokoschinner?lang=en
Instagram: https://www.instagram.com/miyokoschinner/?hl=en
Show Resources:
Miyoko’s Creamery - Miyoko’s Creamery is the leading organic plant dairy creamery that’s reinventing the dairy industry. Led by epicurean activist Miyoko Schinner, Miyoko’s has cracked the code to plant dairy by combining old-world cheesemaking artistry and traditions with whole food technology to craft world-changing cheese and butter from plant milk, not cows. Today, Miyoko’s products can be found in more than 15,000 retailers nationwide and in Canada, including Target, Trader Joe’s, Whole Foods Market, Kroger and Safeway.
The Plant Based Foods Association: is the single most important trade organization representing the interests of plant-based food companies. We are proud to partner with PBFA in creating a more level playing field for plant-based food companies.
SWEET EARTH Foods: it's their mission to inspire a modern culinary movement powered by food that's good in every sense of the word.
Rancho Compasión: they provide a home to previously neglected, exploited, and abused farm animals.
Episode Sponsor - Retail Voodoo:
A brand development firm that builds, grows and evolves brands in the food, beverage, wellness, and fitness industry. If your brand is in need of positioning, package design, or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com ]]>gooder.podbean.com/77957fe2-e530-39aa-8df7-e92fd23da027Mon, 18 Jan 2021 11:00:00 +0000Heartcast MediaMeet the Tesla of the natural foods industry, the queen of vegan cheese, epicurean activist, and mentor of entrepreneurial rock stars . In this episode I had the privilege of chatting with Miyoko Shinner, Founder and CEO of Miyoko’s Creamery, the...In this episode I had the privilege of chatting with Miyoko Shinner, Founder and CEO of Miyoko’s Creamery, the leading organic plant dairy creamery that’s reinventing the dairy industry. She’s on a mission to empower aspiring and established food and beverage entrepreneurs alike to manifest their dreams, think outside of the box and simple - get out of their own way on their road to success. We discuss her own personal journey of exploration, changes she’d like to see in the naturals industry, and the overall need for mentoring and professional support communities for all levels of entrepreneurs.
“ The biggest obstacle to success can be ourselves.” - Miyoko Schinner

In this episode we learn :
Why it is important for entrepreneurs to understand corporate leadership behavior.
How the lack of diversity of leadership in the Naturals Industry impacts our ability to deliver on the needs of consumers.
The importance of balance in diversifying leadership.
Tips on how to create company cultures that allow women to openly express ideas.
Common missteps women make while climbing the corporate ladder.
Miyoko’s wish for women leaders as they embrace their professional journey.

About Miyoko Schinner:
Miyoko Schinner is founder and CEO of Miyoko’s Creamery, the leading organic plant dairy creamery that’s reinventing the dairy industry. An epicurean activist and leading voice in the future of food, Schinner is known as “the Tesla of the natural foods industry”. Guided by her principles of compassion and justice for all living beings, Schinner pioneered the plant-based dairy revolution by leveraging her vast experience as a chef, former restauranteur, best-selling cookbook author, and a founding board member of the Plant-Based Foods Association. An animal rights advocate, Schinner co-founded Rancho Compasión, a nonprofit animal sanctuary in California that provides home to over 70 rescued farm animals.
Guests Social Media Links:
Website: https://miyokos.com/pages/story
LinkedIn: https://www.linkedin.com/in/miyoko-schinner-6a47204
Twitter: https://twitter.com/miyokoschinner?lang=en
Instagram: https://www.instagram.com/miyokoschinner/?hl=en
Show Resources:
Miyoko’s Creamery - Miyoko’s Creamery is the leading organic plant dairy creamery that’s reinventing the dairy industry. Led by epicurean activist Miyoko Schinner, Miyoko’s has cracked the code to plant dairy by combining old-world cheesemaking artistry and traditions with whole food technology to craft world-changing cheese and butter from plant milk, not cows. Today, Miyoko’s products can be found in more than 15,000 retailers nationwide and in Canada, including Target, Trader Joe’s, Whole Foods Market, Kroger and Safeway.
The Plant Based Foods Association: is the single most important trade organization representing the interests of plant-based food companies. We are proud to partner with PBFA in creating a more level playing field for plant-based food companies.
SWEET EARTH Foods: it's their mission to inspire a modern culinary movement powered by food that's good in every sense of the word.
Rancho Compasión: they provide a home to previously neglected, exploited, and abused farm animals.
Episode Sponsor - Retail Voodoo:
A brand development firm that builds, grows and evolves brands in the food, beverage, wellness, and fitness industry. If your brand is in need of positioning, package design, or marketing activation, we’re here to help. You can...]]>2972falsefullRaeJean Wilson - You Can't Do Good In The World By Yourselfhttps://www.spreaker.com/episode/raejean-wilson-you-can-t-do-good-in-the-world-by-yourself--51348564“It isn't about one business or one company; it's about all of us doing things together to make this world better.” - RaeJean Wilson

In this episode we learn:
The challenges and joys of leading a brand through the evolving naturals industry.
How farming practices have evolved and how the introduction of food science has affected the honey and sweetness industry.
How RaeJean and her family have managed transitional leadership change.
Why food is considered a love language.
How bee propagation is instrumental in the success of and industry that is leaning more and more heavily into plant based diets and products.
Why leadership doesn’t need to be heavy handed to be effective.

About RaeJean Wilson:
RaeJean Wilson is the daughter of GloryBee Founders Dick and Pat Turanski. RaeJean has served in the family business in several capacities for 25+  years. After earning a BA in Public Health at the University of Oregon, her focus was on sales and building GloryBee’s customer base. RaeJean now serves as GloryBee’s Director of HR and Communications, overseeing marketing, human resources, safety, sustainability, and community outreach.
RaeJean is married with two adult sons and a daughter. In her free time, she enjoys cooking, wine, and travel.
Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/raejean-wilson-9154221ab/
Facebook: https://www.facebook.com/GloryBeeFoods
Instagram: https://instagram.com/glorybeefoods/
Twitter: https://twitter.com/GloryBeeFoods/
Show Resources:
GloryBee - With over 45 years of experience in the natural foods industry, we have been supplying natural and organic ingredients to Pacific Northwest natural food manufacturers, bakeries, and shops for decades. It’s likely that you’ve enjoyed our ingredients in your favorite natural and organic prepared foods and restaurant meals! You may even have a jar of our honey, coconut oil or natural sweetener in your pantry at home.
SAVE the BEE: Led by GloryBee, the SAVE the BEE Initiative is a partnership of researchers, beekeepers, businesses and consumers committed to protecting honey bees.
B-Corp - Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.
Seattle Pacific University: is a premier Christian university that equips people to engage the culture and change the world.
The University of Oregon: is a public flagship research university in Eugene, Oregon, United States. Founded in 1876, the institution's 295-acre campus is along the Willamette River.
Franz Bakery: is a source for the highest quality breads, bagels, buns, English muffins, cookies and more.
Eugene Mission: We are not a homeless shelter in the traditional sense. While we certainly provide our guests with food and shelter – and do so with an abundance of God's love.
Oakshire Brewing: is a community-inspired, small-batch brewing company founded in 2006. We are locally owned, employ 24 people, and produce a wide variety of fresh, quality beers through our three distinct brewing programs.
Episode Sponsor - Retail Voodoo:
A brand development firm that builds, grows and evolves brands in the food, beverage, wellness, and fitness industry. If your brand is in need of positioning, package design, or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com
]]>gooder.podbean.com/261f381e-2d9a-3261-9942-4670b6f92e34Mon, 11 Jan 2021 10:20:00 +0000Heartcast MediaIn this episode I had the privilege of chatting with RaeJean Wilson, Director of HR/Communications of GloryBee - a supplier of natural and organic ingredients to manufacturers, bakeries and consumers for decades. We discuss the how the naturals...“It isn't about one business or one company; it's about all of us doing things together to make this world better.” - RaeJean Wilson

In this episode we learn:
The challenges and joys of leading a brand through the evolving naturals industry.
How farming practices have evolved and how the introduction of food science has affected the honey and sweetness industry.
How RaeJean and her family have managed transitional leadership change.
Why food is considered a love language.
How bee propagation is instrumental in the success of and industry that is leaning more and more heavily into plant based diets and products.
Why leadership doesn’t need to be heavy handed to be effective.

About RaeJean Wilson:
RaeJean Wilson is the daughter of GloryBee Founders Dick and Pat Turanski. RaeJean has served in the family business in several capacities for 25+  years. After earning a BA in Public Health at the University of Oregon, her focus was on sales and building GloryBee’s customer base. RaeJean now serves as GloryBee’s Director of HR and Communications, overseeing marketing, human resources, safety, sustainability, and community outreach.
RaeJean is married with two adult sons and a daughter. In her free time, she enjoys cooking, wine, and travel.
Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/raejean-wilson-9154221ab/
Facebook: https://www.facebook.com/GloryBeeFoods
Instagram: https://instagram.com/glorybeefoods/
Twitter: https://twitter.com/GloryBeeFoods/
Show Resources:
GloryBee - With over 45 years of experience in the natural foods industry, we have been supplying natural and organic ingredients to Pacific Northwest natural food manufacturers, bakeries, and shops for decades. It’s likely that you’ve enjoyed our ingredients in your favorite natural and organic prepared foods and restaurant meals! You may even have a jar of our honey, coconut oil or natural sweetener in your pantry at home.
SAVE the BEE: Led by GloryBee, the SAVE the BEE Initiative is a partnership of researchers, beekeepers, businesses and consumers committed to protecting honey bees.
B-Corp - Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.
Seattle Pacific University: is a premier Christian university that equips people to engage the culture and change the world.
The University of Oregon: is a public flagship research university in Eugene, Oregon, United States. Founded in 1876, the institution's 295-acre campus is along the Willamette River.
Franz Bakery: is a source for the highest quality breads, bagels, buns, English muffins, cookies and...]]>2988falsefullAshley Hartman - Leverage Your Network to Maximize Business Opportunitieshttps://www.spreaker.com/episode/ashley-hartman-leverage-your-network-to-maximize-business-opportunities--51348576In this episode, I had the privilege of chatting with Ashley Hartman, Senior Principal at Bluestein Ventures, a family-backed venture capital fund that invests in the future of food. Ready to provide insights into a new way of seeing the capital raise. Ashely shares how investment and venture capital firms have taken the opportunity of the 2020 events to re-evaluate how, where, and with who they do business with. She shares how this year has become an opportunity to get better and stronger, meeting not only business but personal goals. Along the way we learn the importance of being a good community partner and how investing beyond a financial commitment has become a cornerstone in her firms’ success.
“People need to be utilizing their network a little bit more and asking a little bit more." - Ashley Hartman
In this episode we learn:
The reason why Ashley and Bluestein Venture focuses on helping brands in Seed to Series A stage funding.
The ways investment firms are finding and supporting brands during this time.
The criteria and evaluation tools that Bluestein uses when courting brand opportunities.
The key differences in communicating with serial entrepreneur’s vs the home-grown "Hatchery" style entrepreneur.
About diversity initiatives in business and how Bluestein is able to outreach to those communities that traditionally haven’t had accessibility to capital investment.
Where Ashley derives her energy to keep on pushing hard to meet her goals and those of Bluestein’s brands.

About Ashley Hartman:
Ashley is Senior Principal at Bluestein Ventures, a family-backed venture capital fund that invests in the future of food. Bluestein looks for game-changing, early-stage ventures across the food industry that redefine how consumers achieve their health and wellness. Our investments span the entire value chain – both B2C and B2B – with a focus on four areas: high-growth consumer brands, proprietary foodtech, next-gen commerce, and value-add digital technology. At Bluestein, we’re active investors, going beyond capital to help its portfolio companies develop, iterate, and implement their go-to-market strategy to achieve product-market fit and set the foundation for scale.
Ashley is involved in all areas of Bluestein, including screening, due diligence, portfolio company support, as well as firm development and strategy. She has extensive experience leading growth strategy and establishing scalable infrastructure necessary to build sustainable ventures, honing these skills throughout her time running and scaling her family’s business, working on new ventures at Coinstar, and her experience in financial consulting. Active in the Chicago food community, Ashley serves on the Selection Committee and Associate’s Board of the Good Food Accelerator and is a mentor at Food Foundry and The Hatchery. Ashley received an MBA with honors from Harvard Business School and a BA in Political Economy, summa cum laude, from Williams College.
Outside of Bluestein, you’ll find Ashley on her yoga mat, exploring Chicago on foot, hiking up a storm when she can escape to the mountains, or at a contemporary art museum. A health & wellness nut, she’s been vegan for nearly eight years, but doesn’t preach!
Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/ashleyhartman2/
Email: ashley@bluesteinventures.com
Twitter: https://twitter.com/a_hartman1
Instagram: https://www.instagram.com/ashleyhartmanrobin/
Show Resources:
Bluestein Ventures - We invest in the future of food. We’re looking for game-chaigne, early-stage ventures across the food industry that redefine how consumers achieve their health and wellness. Our investments span the entire value chain - both B2C and B2B - with a focus on four areas.
Chicago Food Community - A united community effort working to bring food, dignity and hope to Cook County neighbors. They act as the hub for a network of more than 700 food pantries, soup kitchens, shelters and other programs which provide food where it’s most needed.
Good Food Accelerator - The Good Food Accelerator gets emerging Good Food CPG brands ready for prime time, giving them the skills to scale up
Food Foundry - A Chicago-based growth accelerator program by Relish Works built in partnership with Gordon Food Service and 1871. It supports, connects, and propels innovative startups who are reimagining the food industry.
The Hatchery - A non-profit and beverage incubator dedicated to helping local entrepreneurs build and grow successful businesses.
Yerbae - A line of zero calorie sparkling waters that are enhanced with a blend of yerba mate, white tea extract, and guarana seed extract.
Coinstar - An American company operating coin-cashing machines
Episode Sponsor - Retail Voodoo:
A brand development firm that builds, grows and evolves brands in the food, beverage, wellness, and fitness industry. If your brand is in need of positioning, package design, or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com

Key Takeaways:
- 0:00 Intro
- 2:18 Ashley shares a little background of Bluestein Ventures, who they are and what they do
- 5:17 Ashley gives reasons why their company focuses on companies between Seed to Series A stage to fund and the importance of helping them at this stage
- 7:58 Ashley explains the three things Bluestein Venture thinks about when they think about strategy and getting their portfolio companies to product market fit
- 11:34 Ashley talks about ways in which their firm is finding brands that they can support especially in this time of the pandemic
- 13:57 Ashley shares the advantages that has come up due to companies doing their businesses virtually and the importance of a good network
- 16:55 Ashley also talks about the impact COVID has made to the opportunities that their firm gets and if they are different from earlier opportunities before the pandemic
- 19:26 Ashley speaks about partnership and the process their firm use to partner with their portfolio companies
- 20:29 Ashley talks of how their firm know that a particular portfolio company is a good fit for them and the different criteria they look at to evaluate those companies
- 24:40 Ashley also talks about coachability and if they use it as a criteria to choose who they want to work with or support
- 26:30 Ashley shares a set of questions or concerns that they normally get from their portfolio companies and if they are consistent
- 28:15 Ashley also explains that it’s not a must for a business to have everything for them to invest in them, but what is their go to market strategy and how unique is it
- 32:56 Ashley also talks about the confusion that comes with brands copying other brands and why brands should focus on their own success
- 34:23 Ashley gives key differences in communicating with serial entrepreneurs and the home-grown Hatchery style entrepreneur, and how they choose between them who to work with
- 39:08 Ashley talks of diversity in businesses and how Bluestein is able to outreach to these communities that traditionally haven't had visibility
- 43:37 Ashley elaborates o where she derives her energy to keep on pushing harder to achieve her goals
- 44:58 Ashley and Diana talk about things that really excites them the most in the industries that they both work in
]]>gooder.podbean.com/5be94e6f-fbc9-3e20-a15a-21ea3ab9ae1bTue, 15 Dec 2020 18:13:22 +0000Heartcast MediaFinding an investment partner, at any time, is no easy task. It’s not unlike soccer or football. The greater the number of shots on goal, the more likely to score a goal. But for young entrepreneurial brands, many entering business ownership for the...In this episode, I had the privilege of chatting with Ashley Hartman, Senior Principal at Bluestein Ventures, a family-backed venture capital fund that invests in the future of food. Ready to provide insights into a new way of seeing the capital raise. Ashely shares how investment and venture capital firms have taken the opportunity of the 2020 events to re-evaluate how, where, and with who they do business with. She shares how this year has become an opportunity to get better and stronger, meeting not only business but personal goals. Along the way we learn the importance of being a good community partner and how investing beyond a financial commitment has become a cornerstone in her firms’ success.
“People need to be utilizing their network a little bit more and asking a little bit more." - Ashley Hartman
In this episode we learn:
The reason why Ashley and Bluestein Venture focuses on helping brands in Seed to Series A stage funding.
The ways investment firms are finding and supporting brands during this time.
The criteria and evaluation tools that Bluestein uses when courting brand opportunities.
The key differences in communicating with serial entrepreneur’s vs the home-grown "Hatchery" style entrepreneur.
About diversity initiatives in business and how Bluestein is able to outreach to those communities that traditionally haven’t had accessibility to capital investment.
Where Ashley derives her energy to keep on pushing hard to meet her goals and those of Bluestein’s brands.

About Ashley Hartman:
Ashley is Senior Principal at Bluestein Ventures, a family-backed venture capital fund that invests in the future of food. Bluestein looks for game-changing, early-stage ventures across the food industry that redefine how consumers achieve their health and wellness. Our investments span the entire value chain – both B2C and B2B – with a focus on four areas: high-growth consumer brands, proprietary foodtech, next-gen commerce, and value-add digital technology. At Bluestein, we’re active investors, going beyond capital to help its portfolio companies develop, iterate, and implement their go-to-market strategy to achieve product-market fit and set the foundation for scale.
Ashley is involved in all areas of Bluestein, including screening, due diligence, portfolio company support, as well as firm development and strategy. She has extensive experience leading growth strategy and establishing scalable infrastructure necessary to build sustainable ventures, honing these skills throughout her time running and scaling her family’s business, working on new ventures at Coinstar, and her experience in financial consulting. Active in the Chicago food community, Ashley serves on the Selection Committee and Associate’s Board of the Good Food Accelerator and is a mentor at Food Foundry and The Hatchery. Ashley received an MBA with honors from Harvard Business School and a BA in Political Economy, summa cum laude, from Williams College.
Outside of Bluestein, you’ll find Ashley on her yoga mat, exploring Chicago on foot, hiking up a storm when she can escape to the mountains, or at a contemporary art museum. A health & wellness nut, she’s been vegan for nearly eight years, but doesn’t preach!
Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/ashleyhartman2/
Email: ashley@bluesteinventures.com
Twitter: 3076falsefullDenise Woodard - Never Give Uphttps://www.spreaker.com/episode/denise-woodard-never-give-up--51348534Denise takes us on a journey of discovery as she tells us the story of tackling her daughters’ dietary restrictions while meeting her sweet tooth “demands”. With a little tough love from her daughter’s childcare provider “Your daughters’ diet is boring.”- Denise embarked on a journey of discovery and perseverance learning to bake, develop product, start-up and run a company and developing it into a beloved industry darling. Along the way we hear about the 86 investment rejections, road trips selling product out of her car, to becoming the first black woman to raise a million dollars in seed capital for a packaged food brand.
In this episode we learn:
The genesis and inspiration of Partake.
What is driving the demand for allergen-free foods.
How Denise plans to support the growing needs of the allergen-free consumer.
How food and beverage brands can improve their listening of consumer needs - beyond product development.
How Denise is supporting other BIOPIC women in the industry.
The ways Denise stayed inspired during the early days of fundraising and growing Partake.
The advice that Denise gives new food and beverage entrepreneurs.

“Successful people are just regular people who want to solve a problem and are very passionate about it.” - Denise Woodard

About Denise Woodard:
Denise Woodard is the Founder/CEO of Partake, a line of allergy-friendly snacks inspired by her daughter’s experience with food allergies. Since launching in July 2017, Partakes first product - delicious, nutritious, allergy-friendly cookies - can be found in over 2,500 retailers including Target, Sprouts, and Whole Foods Market. The company has been featured by People, Black Enterprise and Entrepreneur and, in June 2019 closed a seed round of funding led by JAY-Z’s Marcy Venture Partners.
Prior to launching Partake, Denise spent a decade in consumer-packaged-goods at various Fortune 100 companies. Most recently, she held the title of Director, National Sales in Coca-Cola’s Venturing & Emerging Brands division. Denise holds a Bachelor of Arts from the University of North Carolina, Chapel Hill and an MBA from Arizona State University. She lives in Jersey City, NJ with her husband, Jeremy, and their 5-year-old daughter, Vivienne.

Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/denisegwoodard/
Website: https://partakefoods.com/
Facebook: https://www.facebook.com/PartakeFoods/
Instagram: https://www.instagram.com/partakefoods/
Twitter: https://twitter.com/partakefoods

Show Resources:
Parktake: Our products give delicious peace of mind to those with dietary restrictions... and "how is this so good?" enjoyment to everyone else.
Marcy Venture Partners: Co-Founded by Shawn Carter (JAY-Z), Jay Brown and Larry Marcus. The firm has a passion for building game-changing consumer businesses and mass-market brands that resonate with culture across products and services, media and technology. We combine unique access, instincts, deep networks, operating and venture capital expertise to be long term partners in growth.
Whole Foods Market : An American multinational supermarket chain headquartered in Austin, Texas, which sells products free from hydrogenated fats and artificial colors, flavors, and preservatives. A USDA Certified Organic grocer in the United States, the chain is popularly known for its organic selections.
Honest Tea: A bottled organic tea company based in Bethesda, Maryland. It was founded in 1998 by Seth Goldman and Barry Nalebuff. The company is a wholly owned subsidiary of The Coca-Cola Company. The name is a pun on the word "honesty".
Food Equality Initiative: Improving the health and ending hunger in individuals diagnosed with food allergies and celiac disease through access, education and advocacy.
Frito-Lay: An American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato ships and other snack foods.
Stacy’s Rise Project: Created to help bridge the funding gap for female founders, Stacy’s Rise Project™ has been connecting and empowering women business owners for years.

Episode Sponsor - Retail Voodoo:
A brand development firm that builds, grows and evolves brands in the food, beverage, wellness, and fitness industry. If your brand is in need of positioning, package design, or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com

Key Takeaways:
0:00 Intro
2:01 Denise gives a brief overview of what Partake Foods is all about
3:03 Denise share a little bit of her journey and some of her big moments after she left Coca Cola
4:13 Denise talks about why she choose baked goods and not other shelf stable product
5:17 Denise shares how her nanny was instrumental and how she helped to the development and growth of her company
6:23 Denise gives the reasons why she decided to start her company from scratch
7:34 Denise talks about what she does for her to capture the attention of very high profile investors to come and invest with her
9:31 Denise also shares some of operational struggles that she goes through while growing her company
11:23 Denise shares some tips on what she did to get her initial seed investment even after going through 86 rejections
13:03 Denise talks about how she is the first black woman to have raised a million dollars for a package food company
14:25 Denise talks about how they connected with Emily Brown for the first time
15:14 Denise discuss where the demand for allergen free foods is coming from, why it has increased and if it is a global thing
17:49 Denise speaks of what other CPG companies are not doing in terms of their production that is not considerate of the consumer
19:20 Denise talks about her vision for the company in the next couple of years so as to grow her business
20:46 Denise also shares the advice that she always finds herself sharing with young entrepreneurs who approach her for advice
24:32 Denise talks about moments or points where young entrepreneurs get stuck or what hinders them from achieving their mission
25:44 Denise encourages people to keep pushing harder and keep grinding and one day they will get the kind of results that they want
27:00 Denise talks about the trends that are in her industry and why she is excited about them
28:34 Denise talks about the incubators and why she thinks that they are important
30:07 Denise also shares some of the things that she’s doing nowadays to keep herself sane especially in the lockdown period ]]>gooder.podbean.com/90c6274b-e794-3972-ad35-931303c3fc73Tue, 08 Dec 2020 15:01:37 +0000Heartcast MediaIn this episode I had the privilege of chatting with Denise Woodard, CEO and Founder of Partake Foods: a brand of allergy-friendly snacks inspired by her daughter’s experience with food allergies. Denise takes us on a journey of discovery as she tells...Denise takes us on a journey of discovery as she tells us the story of tackling her daughters’ dietary restrictions while meeting her sweet tooth “demands”. With a little tough love from her daughter’s childcare provider “Your daughters’ diet is boring.”- Denise embarked on a journey of discovery and perseverance learning to bake, develop product, start-up and run a company and developing it into a beloved industry darling. Along the way we hear about the 86 investment rejections, road trips selling product out of her car, to becoming the first black woman to raise a million dollars in seed capital for a packaged food brand.
In this episode we learn:
The genesis and inspiration of Partake.
What is driving the demand for allergen-free foods.
How Denise plans to support the growing needs of the allergen-free consumer.
How food and beverage brands can improve their listening of consumer needs - beyond product development.
How Denise is supporting other BIOPIC women in the industry.
The ways Denise stayed inspired during the early days of fundraising and growing Partake.
The advice that Denise gives new food and beverage entrepreneurs.

“Successful people are just regular people who want to solve a problem and are very passionate about it.” - Denise Woodard

About Denise Woodard:
Denise Woodard is the Founder/CEO of Partake, a line of allergy-friendly snacks inspired by her daughter’s experience with food allergies. Since launching in July 2017, Partakes first product - delicious, nutritious, allergy-friendly cookies - can be found in over 2,500 retailers including Target, Sprouts, and Whole Foods Market. The company has been featured by People, Black Enterprise and Entrepreneur and, in June 2019 closed a seed round of funding led by JAY-Z’s Marcy Venture Partners.
Prior to launching Partake, Denise spent a decade in consumer-packaged-goods at various Fortune 100 companies. Most recently, she held the title of Director, National Sales in Coca-Cola’s Venturing & Emerging Brands division. Denise holds a Bachelor of Arts from the University of North Carolina, Chapel Hill and an MBA from Arizona State University. She lives in Jersey City, NJ with her husband, Jeremy, and their 5-year-old daughter, Vivienne.

Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/denisegwoodard/
Website: https://partakefoods.com/
Facebook: https://www.facebook.com/PartakeFoods/
Instagram: https://www.instagram.com/partakefoods/
Twitter: https://twitter.com/partakefoods

Show Resources:
Parktake: Our products give delicious peace of mind to those with dietary restrictions... and "how is this so good?" enjoyment to everyone else.
Marcy Venture Partners: Co-Founded by Shawn Carter (JAY-Z), Jay Brown and Larry Marcus. The firm has a passion for building game-changing consumer businesses and mass-market brands that resonate with culture across products and services, media and technology. We combine unique access, instincts, deep networks, operating and venture capital expertise to be long term partners in growth.
Whole Foods Market : An American multinational supermarket chain headquartered in Austin, Texas, which sells products free from hydrogenated fats and artificial colors, flavors, and preservatives. A USDA Certified Organic grocer in the United States, the chain is popularly known for its...]]>2011falsefullThereasa Black - Defining Success Beyond Financial Gainhttps://www.spreaker.com/episode/thereasa-black-defining-success-beyond-financial-gain--51348574In this episode we learn:
The genesis and inspiration of Amore Congelato.
How Thereasa's military experience influences her decision making and level-headedness.
How to stay focused on the mission of a company regardless of challenge.
To always have a real plan B, ( and C).
How leaning into other people and resources can help at every level of business.
How to stay inspired when working through unfamiliar situations.
That the real key to success is balancing work life with personal life.

She leaves us with a word of advice: “Your drive should be the want to achieve your goals."

About Thereasa Black, esq.:
Thereasa Black is an attorney, Naval Officer, and the CEO and founder of Amore Congelato, a company that makes all-natural, nutritious gelato and sorbet that contains zero cane sugar.
In March 2018, a month after she was sworn into the Maryland Bar and a week before her daughter’s 2nd birthday, Thereasa was deployed to Djibouti for a 13-month deployment. This was Thereasa’s 4th deployment, but her first as a mom. Every day away from her daughter was s struggle because her toddler, who believed that Thereasa had dropped her off and moved to a new home, was suffering greatly.
Thereasa knew immediately that she couldn’t deploy again and that returning home and practicing law working 8o hour weeks was also not an option, so she decided to start her own business. She chose gelato in honor of the last food that she and her daughter shared before their long journey apart. Thereasa had made an ice cream cookie cake to celebrate her daughter’s birthday the night before she deployed. It was the first time that her daughter had ice cream and she fell in love with it.
Thereasa decided to make an ice cream that was nutritious so that she would be happy to allow her daughter to eat it. She removed all of the cane sugar and replaced it with a tasty combination of date syrup, agave nectar, and coconut sugar. It has up to 16 essential vitamins and minerals and 24 grams of protein. Now her daughter can enjoy gelato that has more nutrients than kale and Thereasa will never have to leave her side.
Guests Social Media Links:
Email: CEO@amorecongelato.com
LinkedIn: https://www.linkedin.com/in/thereasa-m-black/
Facebook: https://www.facebook.com/amorecongelatofrozenlove/
Instagram: @amore_congelato
YouTube: https://www.youtube.com/results?search_query=Amore+Congelato&sp=EiG4AQHCARtDaElKT19UdkVqMVB0b2tSLTJXTkdvWjBlU1E%253D
Show Resources:
Amore Congelato: Gelato sweetened with dates, coconut sugar, and agave nectar. Zero cane sugar.
Stacy’s Rise Project: Created to help bridge the funding gap for female founders, Stacy’s Rise Project™ has been connecting and empowering women business owners for years. That’s why Stacy’s is sharing our resources with other female-founded businesses like those founded by these 30 women. Support them by adding their products and services to your cart.
HelloAlice: Step-by-step guides, expert resources, and collaborative communities of fellow entrepreneurs - all for free.
MassChallenge: MassChallenge was founded in 2009 with a singular purpose – to make it as easy as possible for entrepreneurs to launch and grow new ventures.
Episode Sponsor - Retail Voodoo:
A branding firm building, growing and evolving brands in the food, beverage, wellness, and fitness industry. If your brand is in need of positioning, package design, or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com

Key Takeaways:
0:00 Intro
2:21 Thereasa shares a little background of her brand and why she started it
5:54 Thereasa explains the meaning of her company’s name ‘Amore Congelato’ and how she came up with it
6:49 Thereasa talks about location, how to identify that particular spot to set up your business for it to thrive
9:53 Thereasa also talks about inspiration, somewhere you get your strength from that makes you do what you do
11:50 Thereasa advices young entrepreneurs why they should consider doing both the scoop shop component and the CPG in their businesses
14:11 Thereasa also gives the importance of comparing your brand with other brands that are bigger than yours
16:07 Thereasa talks about the importance of focusing on the mission of a company and making sure you accomplish it regardless of the challenges
16:20 Thereasa also speaks of the importance of following the rules and regulations stated by law as a company for you to stay on the safer side
17:15 Thereasa recommends or calls for a change in the society for everyone to be treated fairly for it to grow
20:54 Thereasa shares some tips on how to identify where you get the strength to keep on pushing harder such as giving the people you love a better life
24:30 Thereasa shares her military life story and how it helped her grow and succeed as an entrepreneur
26:35 Thereasa talks about having the right mentality when entering in to the business word of pivoting every time your plan A fails
29:00 Thereasa shares the importance of caring for the other business person because you get to hold each other’s hands
31:55 Thereasa talks about balancing your work life and personal life and why that is important if you want to succeed
35:18 Thereasa talks about Stacy’s Rise, what it is and how she is involved in it
37:41 Thereasa speaks of the importance of having a mentor as an entrepreneur if you want to become successful
40:03 Thereasa also talks in details of some of the trends in her industry
42:28 Thereasa also shares the comparison between Gelato and Kale
45:40 Thereasa talks of how she keeps herself sane especially in this time of the pandemic

Books Mentioned:
Business and investment books
Shows Mentioned:
https://www.stacyssnacks.com/ Created to help bridge the funding gap for female founders
https://helloalice.com/
https://masschallenge.org/
Better-for-you, these are foods low in salt and sugar, high in fiber or with added vitamins.
Quotes Mentioned:
“Don’t just stop at where the status quo was.”
“Your drive should be the want to achieve your goals.”
“Don’t just sit there and always talk about your goals, you take action.”
“Being able to pivot is the key to being a business person.”
“We all need to succeed in order to hold each other up.”
“The brain needs a break too.”]]>gooder.podbean.com/1d4ee486-ffb8-332a-9792-546a3edd5401Wed, 02 Dec 2020 19:33:24 +0000Heartcast MediaIn this episode, I had the privilege of interviewing Thereasa Black, CEO and Founder of Amore Congelato, a start-up gelato brand taking a different approach to treats, community and the definition of success. Thereasa takes us on a journey of being a...In this episode we learn:
The genesis and inspiration of Amore Congelato.
How Thereasa's military experience influences her decision making and level-headedness.
How to stay focused on the mission of a company regardless of challenge.
To always have a real plan B, ( and C).
How leaning into other people and resources can help at every level of business.
How to stay inspired when working through unfamiliar situations.
That the real key to success is balancing work life with personal life.

She leaves us with a word of advice: “Your drive should be the want to achieve your goals."

About Thereasa Black, esq.:
Thereasa Black is an attorney, Naval Officer, and the CEO and founder of Amore Congelato, a company that makes all-natural, nutritious gelato and sorbet that contains zero cane sugar.
In March 2018, a month after she was sworn into the Maryland Bar and a week before her daughter’s 2nd birthday, Thereasa was deployed to Djibouti for a 13-month deployment. This was Thereasa’s 4th deployment, but her first as a mom. Every day away from her daughter was s struggle because her toddler, who believed that Thereasa had dropped her off and moved to a new home, was suffering greatly.
Thereasa knew immediately that she couldn’t deploy again and that returning home and practicing law working 8o hour weeks was also not an option, so she decided to start her own business. She chose gelato in honor of the last food that she and her daughter shared before their long journey apart. Thereasa had made an ice cream cookie cake to celebrate her daughter’s birthday the night before she deployed. It was the first time that her daughter had ice cream and she fell in love with it.
Thereasa decided to make an ice cream that was nutritious so that she would be happy to allow her daughter to eat it. She removed all of the cane sugar and replaced it with a tasty combination of date syrup, agave nectar, and coconut sugar. It has up to 16 essential vitamins and minerals and 24 grams of protein. Now her daughter can enjoy gelato that has more nutrients than kale and Thereasa will never have to leave her side.
Guests Social Media Links:
Email: CEO@amorecongelato.com
LinkedIn: https://www.linkedin.com/in/thereasa-m-black/
Facebook: https://www.facebook.com/amorecongelatofrozenlove/
Instagram: @amore_congelato
YouTube: https://www.youtube.com/results?search_query=Amore+Congelato&sp=EiG4AQHCARtDaElKT19UdkVqMVB0b2tSLTJXTkdvWjBlU1E%253D
Show Resources:
Amore Congelato: Gelato sweetened with dates, coconut sugar, and agave nectar. Zero cane sugar.
Stacy’s Rise Project: Created to help bridge the funding gap for female founders, Stacy’s Rise Project™ has been connecting and empowering women business owners for years. That’s why Stacy’s is sharing our resources with other female-founded businesses like those founded by these 30 women. Support them by adding their products and services to your cart.3023falsefullNatalie Shmulik - Food and Beverage Innovation, Begins and Ends with Peoplehttps://www.spreaker.com/episode/natalie-shmulik-food-and-beverage-innovation-begins-and-ends-with-people--51348592“Whenever speaking with an entrepreneur, you should always make sure that if you are going to provide feedback or input or a suggestion, that you coach them to believe that the idea was their own.”
In this episode we learn:
* The genesis of The Hatchery and why it is fast becoming a beloved innovation partner to the food and beverage industry.
* The common challenges of budding and small entrepreneurial food and beverage brands.
* Why exciting innovation comes from under-represented entrepreneurial brands.
* About the symbiotic co-learning traditional CPG's and entrepreneurial brands share in their journey with The Hatchery.
* How coach-ability is a make-or-break trait for leaders and how to vet for coach-ability in your recruiting process.
* How to become a Hatchery brand or partner.
* About Natalie’s trend forecasting super-powers and how it supports The Hatchery’s entrepreneurs.
About Natalie Shmulik:
Natalie Shmulik is The Hatchery’s CEO, and go-to resource for everything food business related. Along with an M.L.A. in Gastronomy from Boston University, she has a wide range of experience working with supermarkets, culinary publications, consumer packaged goods companies, and food service establishments. After successfully operating her own restaurant, Natalie was hired as a specialty consultant for one of Ontario’s largest supermarket chains where she enhanced consumer experiences through educational initiatives. Discovering her passion for innovation, Natalie was brought on as a brand strategist for the first cold brew tea company and later moved to Chicago to run The Hatchery Chicago.
With over six years of food incubation experience, Natalie has gained a unique perspective on the industry and what it takes to launch and grow a successful business. Natalie is a regular contributor to Food Business News, was recently featured in the Chicago Tribune's 10 Business People to Watch in 2020 and received the Specialty Food Association's award for leadership in vision. She continues to play a valuable role in branding and marketing for food businesses around the country, with her specialty in trend forecasting.
LinkedIn: https://www.linkedin.com/in/natalie-shmulik-1432313b/
Email: info@thehatcherychicago.org
Show Notes:
The Hatchery: A non-profit food and beverage incubator dedicated to helping local entrepreneurs build & grow successful businesses.
ICNC: Industria Council of Nearwest Chicago offers entrepreneurs an innovative community to grow small businesses through incubation, workforce development, neighborhood planning, and business advising.
ACCION: A nonprofit microlender providing small businesses with loans at an early stage, particularly to support those that aren't bankable yet.

Episode Sponsor - Retail Voodoo:
A branding firm building, growing and evolving brands in the food, beverage, wellness, and fitness industry. If your brand is in need of positioning, package design, or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com

Key Takeaways:
0:00 Intro
2:46 Natalie talks about the origin of The Hatchery, what it’s about and why it exist
4:37 Natalie talks about some of the major challenges that budding, small entrepreneurs face
7:00 Natalie talks about what made her join The Hatchery and taking care of yourself as an entrepreneur to have good relationships with other entrepreneurs
9:11 Natalie talks about diversity and giving opportunity to people and communities that typically don't have access to resources
12:39 Natalie gives reasons why it’s important for consumers to know the origin story of where a lot of the products they consume come from
13:25 Natalie talks about what it takes to develop a safe and successful food and beverage company to produce nutritionally dense products that meets the consumer needs
14:53 Natalie talks about the program they’ve developed that allows entrepreneurs to connect with one another and to get the information they need
15:45 Natalie talks about incubators and accelerators, what they are and what they do to help small businesses
17:05 Natalie talks about the importance of helping small business operators to grow their businesses
19:45 Natalie talks about the importance of bringing the young startup brands and the old and steady brands together
21:01 Natalie talks about how brands coming from The Hatchery have a distinctive or unique POV
22:49 Natalie talks about the importance of being coachable as a brand and always being open to feedback and suggestions
25:02 Natalie talks about vetting your clients and the impact that has on your business
27:30 Natalie talks about their success story in terms of brands they have helped become a success
29:46 Natalie talks about the type of partners The Hatchery is looking for and the importance of having partners
31:27 Natalie talks about the culinary impact program The Hatchery partnered with Rick Bayless
34:29 Natalie talks about trend forecasting through researching a lot and why it’s an important trait that entrepreneurs should have
38:03 Natalie talks about transitioning from traditional brick and mortar business to a virtual business and the benefits that comes with being virtual

Quotes Mentioned:
“The more we come to the table together, the more change we'll be able to create.”
“There’s so much that big brands can learn from startups and there's so much that the startups
can learn from big brands.”
“It’s important to always adopt lean startup methodologies and just get to market as quickly
as possible.”
“Whenever speaking with an entrepreneur, you should always make sure that if you are going
to provide feedback or input or suggestion, that you coach them to believe that the idea was
their own.”
“It’s important to have a drastically innovative brand and a brand that has values consumers
can connect with.”
“We are not experts in everything.”
“Be okay with not being okay.”]]>gooder.podbean.com/21178af9-4cf5-3e6f-8d1e-cbab16b67cfcTue, 24 Nov 2020 22:22:23 +0000Heartcast MediaIn this episode of Gooder I had the privilege of interviewing Natalie Shmulik, CEO of The Hatchery, a food incubator just outside downtown Chicago. The Hatchery is a powerful initiative that brings a community of innovators along the entrepreneurial...“Whenever speaking with an entrepreneur, you should always make sure that if you are going to provide feedback or input or a suggestion, that you coach them to believe that the idea was their own.”
In this episode we learn:
* The genesis of The Hatchery and why it is fast becoming a beloved innovation partner to the food and beverage industry.
* The common challenges of budding and small entrepreneurial food and beverage brands.
* Why exciting innovation comes from under-represented entrepreneurial brands.
* About the symbiotic co-learning traditional CPG's and entrepreneurial brands share in their journey with The Hatchery.
* How coach-ability is a make-or-break trait for leaders and how to vet for coach-ability in your recruiting process.
* How to become a Hatchery brand or partner.
* About Natalie’s trend forecasting super-powers and how it supports The Hatchery’s entrepreneurs.
About Natalie Shmulik:
Natalie Shmulik is The Hatchery’s CEO, and go-to resource for everything food business related. Along with an M.L.A. in Gastronomy from Boston University, she has a wide range of experience working with supermarkets, culinary publications, consumer packaged goods companies, and food service establishments. After successfully operating her own restaurant, Natalie was hired as a specialty consultant for one of Ontario’s largest supermarket chains where she enhanced consumer experiences through educational initiatives. Discovering her passion for innovation, Natalie was brought on as a brand strategist for the first cold brew tea company and later moved to Chicago to run The Hatchery Chicago.
With over six years of food incubation experience, Natalie has gained a unique perspective on the industry and what it takes to launch and grow a successful business. Natalie is a regular contributor to Food Business News, was recently featured in the Chicago Tribune's 10 Business People to Watch in 2020 and received the Specialty Food Association's award for leadership in vision. She continues to play a valuable role in branding and marketing for food businesses around the country, with her specialty in trend forecasting.
LinkedIn: https://www.linkedin.com/in/natalie-shmulik-1432313b/
Email: info@thehatcherychicago.org
Show Notes:
The Hatchery: A non-profit food and beverage incubator dedicated to helping local entrepreneurs build & grow successful businesses.
ICNC: Industria Council of Nearwest Chicago offers entrepreneurs an innovative community to grow small businesses through incubation, workforce development, neighborhood planning, and business advising.
ACCION: A nonprofit microlender providing small businesses with loans at an early stage, particularly to support those that aren't bankable yet.

Episode Sponsor - Retail Voodoo:
A branding firm building, growing and evolving brands in the food, beverage, wellness, and fitness industry. If your brand is in need of positioning, package design, or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com

Key Takeaways:
0:00 Intro
2:46 Natalie talks about the origin of The Hatchery, what it’s...]]>2830falsefullKim Gibson Clark - Leading a Family Owned CPG Through Changehttps://www.spreaker.com/episode/kim-gibson-clark-leading-a-family-owned-cpg-through-change--51348566In this episode we learn:
The genesis of Coconut Bliss - and learn more about Luna & Larry.
How Kim’s upbringing impacts the operational and social initiatives of the brand.
How the HumanCo partnership allows Coconut Bliss to advance their sustainability and environmental initiatives while evolving and to meet the needs of the modern diverse consumer.
How having an open mind and leading with love - allows the brand to have powerful and productive conversations.
Why converting the family farm business, from conventional to organic, is a bigger initiative than simply making a better-for-you product.
How immigrants are key to the success of farming and ranching and advancing the organic movement.
The plans that Coconut Bliss has to expand social and business initiatives.
About a fun and new innovative product delivery and product offerings to engage with consumers in a new way.

About Kim Gibson Clark:
As a leader in local, national and global communities, Kim Gibson Clark has led Coconut Bliss as CEO since 2010. Throughout her time at Coconut Bliss, Kim has influenced real and impactful action in key areas, such as Coconut Bliss’ operations as an environmentally conscious company, creating transparency and insight into food production, and spotlighting the importance of supporting local and family-run businesses. As President and CEO, Kim is proud to have led Coconut Bliss’ transformation from a locally beloved ice cream company to one of the most acclaimed sustainable plant-based companies in the United States.
Kim is a board member of Oregon Tilth and Lane Food and Beverage Sector Strategies, working to make the state’s food and agriculture biologically sound and socially equitable through the initiatives of certification, education and advocacy. She is also a board member of Oregon Support Living Program (OSLP), which works to empower adults with intellectual and developmental disabilities, bringing them into the fold of their communities. Prior to working with Coconut Bliss, Kim spent eight years as General Manager of Lochmead Dairy, where Coconut Bliss Pints and Cookie Sandwiches are manufactured. Throughout her career in the frozen dessert industry she has developed an unwavering standard for quality, and a commitment to organic and sustainable business and ingredient sourcing practices.
LinkedIn: https://www.linkedin.com/in/kim-gibson-clark-a570066b
Email: Kim@CoconutBliss.com
Show Resources:
Coconut Bliss - At Coconut Bliss, all of our products contain organic ingredients that are minimally processed, ethically sourced and divinely delicious. Every dairy-free, plant-based pint, ice cream bar, and cookie sandwich is crafted with our signature care and commitment. Even our packaging is plant-based and sustainable! With a belief in quality over quantity, community, organic ingredients, and doing good for the world we try to make everything we do blissful.
HumanCo - a mission-driven private holding company that invests in and builds brands focused on healthier living and sustainability.
WAND Water Agroforestry Nutrition Development Foundation - The WAND Foundation provides social development programs with an emphasis on biodiversity, the environmental and agricultural sectors, and rural entrepreneurship for local communities in the Philippines. In collaboration with Science for Humanity, WAND aims to explore the use of treated household waste as fertilizer for crops and vegetation.
B-Corp - Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.
Loop - Loop Industries, Inc. is a technology company whose mission is to accelerate the world’s shift toward sustainable PET plastic and fiber and away from our dependence on fossil fuels. Loop owns patented and proprietary technology that depolymerizes no and low value waste PET plastic and polyester fiber, including plastic bottles and packaging, carpets and textiles of any colour, transparency or condition and even ocean plastics that have been degraded by the sun and salt, to its base building blocks (monomers). The monomers are filtered, purified and polymerized to create virgin-quality Loop™ branded PET resin and polyester fiber suitable for use in food-grade packaging, thus enabling our customers to meet their sustainability objectives. Loop is contributing to the global movement toward a circular economy by raising awareness about the importance of preventing and recovering waste plastic from the environment to ensure plastic stays in the economy for a more sustainable future for all.
Project Drawdown (Paul Hawkens) - The World’s Leading Resource for Climate Solutions. Founded in 2014, Project Drawdown® is a nonprofit organization that seeks to help the world reach “Drawdown”— the future point in time when levels of greenhouse gases in the atmosphere stop climbing and start to steadily decline.
Monteez - Insanely delicious plant-based dairy staples you won’t want to live without.
Miyokos - Founded on the principle of compassion for all living beings, we’re on a mission to craft dairy products we all love, 100% from plants, making them kinder, greener and tastier than ever before.
Episode Sponsor - Retail Voodoo:
A branding firm building, growing and evolving brands in the food, beverage, wellness, and fitness industry. If your brand is in need of positioning, package design, or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com ]]>gooder.podbean.com/e2e8925f-ffdb-3146-822c-6a7e7aafe442Tue, 17 Nov 2020 18:55:40 +0000Heartcast MediaIn today’s episode I had the privilege of interviewing Kim Gibson Clark, CEO of Coconut Bliss, a fearless woman and a great leader. Kim takes us on the journey of growing up in a farming family and how those principles translate to her leadership...In this episode we learn:
The genesis of Coconut Bliss - and learn more about Luna & Larry.
How Kim’s upbringing impacts the operational and social initiatives of the brand.
How the HumanCo partnership allows Coconut Bliss to advance their sustainability and environmental initiatives while evolving and to meet the needs of the modern diverse consumer.
How having an open mind and leading with love - allows the brand to have powerful and productive conversations.
Why converting the family farm business, from conventional to organic, is a bigger initiative than simply making a better-for-you product.
How immigrants are key to the success of farming and ranching and advancing the organic movement.
The plans that Coconut Bliss has to expand social and business initiatives.
About a fun and new innovative product delivery and product offerings to engage with consumers in a new way.

About Kim Gibson Clark:
As a leader in local, national and global communities, Kim Gibson Clark has led Coconut Bliss as CEO since 2010. Throughout her time at Coconut Bliss, Kim has influenced real and impactful action in key areas, such as Coconut Bliss’ operations as an environmentally conscious company, creating transparency and insight into food production, and spotlighting the importance of supporting local and family-run businesses. As President and CEO, Kim is proud to have led Coconut Bliss’ transformation from a locally beloved ice cream company to one of the most acclaimed sustainable plant-based companies in the United States.
Kim is a board member of Oregon Tilth and Lane Food and Beverage Sector Strategies, working to make the state’s food and agriculture biologically sound and socially equitable through the initiatives of certification, education and advocacy. She is also a board member of Oregon Support Living Program (OSLP), which works to empower adults with intellectual and developmental disabilities, bringing them into the fold of their communities. Prior to working with Coconut Bliss, Kim spent eight years as General Manager of Lochmead Dairy, where Coconut Bliss Pints and Cookie Sandwiches are manufactured. Throughout her career in the frozen dessert industry she has developed an unwavering standard for quality, and a commitment to organic and sustainable business and ingredient sourcing practices.
LinkedIn: https://www.linkedin.com/in/kim-gibson-clark-a570066b
Email: Kim@CoconutBliss.com
Show Resources:
Coconut Bliss - At Coconut Bliss, all of our products contain organic ingredients that are minimally processed, ethically sourced and divinely delicious. Every dairy-free, plant-based pint, ice cream bar, and cookie sandwich is crafted with our signature care and commitment. Even our packaging is plant-based and sustainable! With a belief in quality over quantity, community, organic ingredients, and doing good for the world we try to make everything we do blissful.
HumanCo - a mission-driven private holding company that invests in and builds brands focused on healthier living and sustainability.
WAND Water Agroforestry Nutrition Development Foundation - The WAND Foundation provides social development programs with an emphasis on biodiversity, the environmental and agricultural sectors, and rural entrepreneurship for local communities in the Philippines. In collaboration with Science for Humanity, WAND aims to explore the use of treated household waste as fertilizer for crops and vegetation.
B-Corp - Certified...]]>3557falsefullEmily Brown - The Unseen, Unheard and Misunderstood Naturals Consumerhttps://www.spreaker.com/episode/emily-brown-the-unseen-unheard-and-misunderstood-naturals-consumer--51348571If you are Emily Brown, Founder and CEO of the Food Equality Initiative, you start a movement. The story of Emily and her family is a reality for many families around the world. These BFY allergen-free consumers that have (modest) incomes/budgets, are the least fickle and most loyal consumers in the market. And yet – brands are not paying attention to them. A missed opportunity by the naturals community that collectively identifies their target consumer as white, suburban, and middle- to upper-income families.
This episode exposes an opportunity for brands to see and fill the unmet needs of families most in need of their brands expertise.
In this episode, we learn:
What the Food Equality Initiative program is.
The practical and financial impacts on a family with a member living with a food allergy.
The percentage of families suffering from life-threatening food allergies across different races and ethnicities.
Why families in need, especially those with allergies, are the most loyal consumers in the marketplace.
Why families in need are afraid to ask for help.
How to understand the spending mindset of families with the leanest budgets.
How technology is changing the way they care for families in need.
How the Food Equality Initiative is partnering with brands and federal nutrition programs to educate and increase awareness about support programs.

About Emily Brown:
Emily Brown is an expert at turning adversity into opportunity. She is Founder and CEO of Food Equality Initiative, Inc.(FEI), a Kansas nonprofit founded in 2014 to address disparities in access to allergy friendly foods. Under her leadership, FEI established the nation’s first allergy friendly and gluten free food pantry. Since then, FEI has become a leader in the movement to increase access to healthy “free-from” foods and has distributed over $100,000 worth of foods to families in Kansas City.
Not wanting her efforts to simply be a “band aid” to an increasingly widespread health issue, Emily works to increase education, policy change and civic engagement to create real systemic change in the fight against access to safe and healthy food. Emily regularly shares her passion and experience as a national speaker under her platform Emily Brown Speaks. Promoting all forms of healthy food accesses including fresh fruits and vegetables, allergy friendly options and breastmilk; the first food.
Active in her community, Emily regularly participates in the Greater KC Food Policy Coalition, is Co-Chair of Children’s Mercy Hospital’s (CMH) Food Allergy Family Patient Advisory Council (FAFPAC),CMH Family Advisory Board(FAB), CMH Hunger-Free Hospital Taskforce, Secretary of the Eugene Ware Elementary PTA and member of the KU Medical School Admissions Task Force.
Emily resides in Kansas City, KS with her family where she enjoys gardening, cooking with love and a good book.
Website: https://foodequalityinitiative.org/
LinkedIn: https://www.linkedin.com/in/emily-brown-866092a7/

Show Resources
Food Equality Initiative - Founded in 2014 by Emily Brown, Food Equality Initiative (FEI) is the nation’s leading organization working to increase access to allergy friendly and gluten free foods to individuals who need them the most. FEI is a registered 501(c)(3) that collaborates with healthcare providers, local and national nonprofit organizations, government agencies, schools and food manufacturers to help clients.
Poor and minority children with food allergies are overlooked and in danger – Washington Post
Free-From Foods Have Become a Movement – Food Processing

Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in building, growing, and reinventing brands in the food, beverage, wellness and fitness industry. If your natural brand is in need of positioning, package design or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com
]]>gooder.podbean.com/32641725-8b38-32d4-a2a8-864e4358c5f6Tue, 10 Nov 2020 01:11:51 +0000Heartcast MediaImagine. You’ve recently lost your job and your infant (going on toddler) has a medical emergency that uncovers and undiagnosed condition. You child has a life-threatening allergy to several of the top known allergens. You have been relying on...If you are Emily Brown, Founder and CEO of the Food Equality Initiative, you start a movement. The story of Emily and her family is a reality for many families around the world. These BFY allergen-free consumers that have (modest) incomes/budgets, are the least fickle and most loyal consumers in the market. And yet – brands are not paying attention to them. A missed opportunity by the naturals community that collectively identifies their target consumer as white, suburban, and middle- to upper-income families.
This episode exposes an opportunity for brands to see and fill the unmet needs of families most in need of their brands expertise.
In this episode, we learn:
What the Food Equality Initiative program is.
The practical and financial impacts on a family with a member living with a food allergy.
The percentage of families suffering from life-threatening food allergies across different races and ethnicities.
Why families in need, especially those with allergies, are the most loyal consumers in the marketplace.
Why families in need are afraid to ask for help.
How to understand the spending mindset of families with the leanest budgets.
How technology is changing the way they care for families in need.
How the Food Equality Initiative is partnering with brands and federal nutrition programs to educate and increase awareness about support programs.

About Emily Brown:
Emily Brown is an expert at turning adversity into opportunity. She is Founder and CEO of Food Equality Initiative, Inc.(FEI), a Kansas nonprofit founded in 2014 to address disparities in access to allergy friendly foods. Under her leadership, FEI established the nation’s first allergy friendly and gluten free food pantry. Since then, FEI has become a leader in the movement to increase access to healthy “free-from” foods and has distributed over $100,000 worth of foods to families in Kansas City.
Not wanting her efforts to simply be a “band aid” to an increasingly widespread health issue, Emily works to increase education, policy change and civic engagement to create real systemic change in the fight against access to safe and healthy food. Emily regularly shares her passion and experience as a national speaker under her platform Emily Brown Speaks. Promoting all forms of healthy food accesses including fresh fruits and vegetables, allergy friendly options and breastmilk; the first food.
Active in her community, Emily regularly participates in the Greater KC Food Policy Coalition, is Co-Chair of Children’s Mercy Hospital’s (CMH) Food Allergy Family Patient Advisory Council (FAFPAC),CMH Family Advisory Board(FAB), CMH Hunger-Free Hospital Taskforce, Secretary of the Eugene Ware Elementary PTA and member of the KU Medical School Admissions Task Force.
Emily resides in Kansas City, KS with her family where she enjoys gardening, cooking with love and a good book.
Website: https://foodequalityinitiative.org/
LinkedIn: https://www.linkedin.com/in/emily-brown-866092a7/

Show Resources
Food Equality Initiative - Founded in 2014 by Emily Brown, Food Equality Initiative (FEI) is the nation’s leading organization working to increase access to allergy friendly and gluten free foods to individuals who...]]>2998falsefullBrigette Wolf - Reimagining Well Being Snackinghttps://www.spreaker.com/episode/brigette-wolf-reimagining-well-being-snacking--51348584Brigette and I discuss how she successfully led the development of this new SnackFutures division inside of Mondelēz, bringing global resources, teams, thinking and a new way of talking about healthy food inside the world of snacking.
In this episode, we learn:
Why Mondelēz took the plunge into better-for-you with SnackFutures, and what they’re up to.
How great teamwork and great culture have aided the success SnackFutures.
About the impact of SnackFutures sustainability initiatives.
What’s driving innovation in mainstream better-for-you snacking.
How serving consumers and employees adds value to the business.
What’s driving big CPG to better embrace healthy snacking, healthy eating and healthy lifestyles.
About the impact that Gen Z has on plant-based snacking.
Why we need to make healthy living affordable to all consumers.

About Brigette Wolf:
Brigette Wolf is the Global Head of SnackFutures, Mondelēz International’s innovation and venture hub.
Since its creation in 2018, Brigette has led the creation of a cross-functional ecosystem of partners around the world, launched SnackFutures’ first market hub in Australia and created five completely new brands that are currently being piloted in the US and Europe.
Brigette has played a key role in advancing the company’s innovation agenda since its inception in 2012 serving as the senior director of Global Platform Innovation for Gum, Candy and Biscuits – leading the development and launch of Trident Vibes as well as brand manager for Belvita. Brigette’s history with the company also goes back to Kraft Foods with roles including the Global Innovation Manager for Oreo and working across several of the pizza and meal brands.
Prior to being part of the food industry, Brigette worked in investment banking at Morgan Stanley and Credit Suisse First Boston.
Brigette received her undergraduate degrees from The University of Pennsylvania, The Wharton School and her MBA from Northwestern Kellogg School of Management.
LinkedIn: https://www.linkedin.com/in/brigetterwolf/
Show Resources:
Mondelēze - Mondelez International, Inc., often stylized as Mondelēz, is an American multinational confectionery, food, holding and beverage and snack food company consisting of former Kraft Foods Inc brands. Owners of some of the most iconic brands in the world, including Oreo, Tang Tobelerone, Halls, Mirla, Philadelphia Cream Cheese, Cadbury and more.
SnackFutures - SnackFutures is Mondelēz International's new innovation hub that is dedicated to unlocking emerging snacking opportunities around the world. SnackFutures will capitalize on new trends and mobilize entrepreneurial talent and technologies to build and grow small brands with large-scale potential, and leverage other growth opportunities across snacking.

Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in building, growing and evolving brands in the food, beverage, wellness and fitness industry. If your brand is in need of positioning, package design or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com ]]>gooder.podbean.com/0f2f21bc-3762-310e-988c-c29c1c0d1c72Mon, 02 Nov 2020 22:08:45 +0000Heartcast MediaBrigette Wolf is the Global Head of SnackFutures, Mondelēz International’s innovation and venture hub. She is a solutions-oriented, forward-thinking disruptor in the snacking space committed to reorienting the way food and beverage brands talk about...Brigette and I discuss how she successfully led the development of this new SnackFutures division inside of Mondelēz, bringing global resources, teams, thinking and a new way of talking about healthy food inside the world of snacking.
In this episode, we learn:
Why Mondelēz took the plunge into better-for-you with SnackFutures, and what they’re up to.
How great teamwork and great culture have aided the success SnackFutures.
About the impact of SnackFutures sustainability initiatives.
What’s driving innovation in mainstream better-for-you snacking.
How serving consumers and employees adds value to the business.
What’s driving big CPG to better embrace healthy snacking, healthy eating and healthy lifestyles.
About the impact that Gen Z has on plant-based snacking.
Why we need to make healthy living affordable to all consumers.

About Brigette Wolf:
Brigette Wolf is the Global Head of SnackFutures, Mondelēz International’s innovation and venture hub.
Since its creation in 2018, Brigette has led the creation of a cross-functional ecosystem of partners around the world, launched SnackFutures’ first market hub in Australia and created five completely new brands that are currently being piloted in the US and Europe.
Brigette has played a key role in advancing the company’s innovation agenda since its inception in 2012 serving as the senior director of Global Platform Innovation for Gum, Candy and Biscuits – leading the development and launch of Trident Vibes as well as brand manager for Belvita. Brigette’s history with the company also goes back to Kraft Foods with roles including the Global Innovation Manager for Oreo and working across several of the pizza and meal brands.
Prior to being part of the food industry, Brigette worked in investment banking at Morgan Stanley and Credit Suisse First Boston.
Brigette received her undergraduate degrees from The University of Pennsylvania, The Wharton School and her MBA from Northwestern Kellogg School of Management.
LinkedIn: https://www.linkedin.com/in/brigetterwolf/
Show Resources:
Mondelēze - Mondelez International, Inc., often stylized as Mondelēz, is an American multinational confectionery, food, holding and beverage and snack food company consisting of former Kraft Foods Inc brands. Owners of some of the most iconic brands in the world, including Oreo, Tang Tobelerone, Halls, Mirla, Philadelphia Cream Cheese, Cadbury and more.
SnackFutures - SnackFutures is Mondelēz International's new innovation hub that is dedicated to unlocking emerging snacking opportunities around the world. SnackFutures will capitalize on new trends and mobilize entrepreneurial talent and technologies to build and grow small brands with large-scale potential, and leverage other growth opportunities across snacking.

Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in building, growing and evolving brands in the food, beverage, wellness and fitness industry. If your brand is in need of positioning, package design or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com ]]>2984falsefullDenielle Finkelstein - The Future of Plant Based Period Productshttps://www.spreaker.com/episode/denielle-finkelstein-the-future-of-plant-based-period-products--51348581Join us as we dive deep into healthy living, her organic business, plant-based organic period products and the challenges that come with being an entrepreneur and how to overcome them. We discuss the decisions that helped her leave the retail fashion world to focus on a passion and build a brand (from the ground up) to tackle the legacy taboo of period products, building a greener product and doubling down on the leadership and innovation that she’s been craving.
In this episode we learn:
The genesis of The Organic Movement (TOP) - organic/natural period products.
How Gen Z is changing the conversation around personal care and period products.
What plant-based innovation has been a game changer for the brand and the industry.
How the leadership experience of a large retail brand helps, and hinders the start-up business process.
The challenges legacy conventional brands may have converting natural shoppers.
What period poverty is and how pervasive it is in the United States.
Denielle’s call to arms to major period product brands.

About Denielle Finkelstein:
Denielle Finkelstein, Co-Founder and President of TOP (the organic project) was raised in Rhode Island and graduated from Union College in Schenectady, NY. Post graduation, she moved to NYC with her future husband and started her career in fashion retail at Ann Taylor. She went on to executive merchandising roles at Coach, Kate Spade and Talbots. She was always recognized for her strength in building businesses, finding the white space and managing high performing teams. At the height of her career, she began looking for more purpose in her work and how she could do things differently for future generations.
After spending 22 years in fashion retail and sitting in the C-suite, she took the best risk both professionally and personally and left the corporate world to join Thyme Sullivan, to launch TOP the organic project. As moms, they went searching for organic period products that were healthy and safe for their girls and the environment and came away empty-handed. They have set out to build TOP as a business to drive positive social and environmental change. TOP is bringing innovation to period products with Organic and Plant-based Tampons & Pads. What we put in and on our bodies matters more than ever!
Show Resources:
TOP (the organic project) - We are here to educate, enlighten, and embarrass ourselves so that every girl and woman on the planet has access to healthy, 100% organic, eco-loving tampons and pads. and every step of the way, we’ll inspire stigma-shattering conversations about periods.
Poo-Pourri - We’re Poo~Pourri. A poop-positive brand dumping the shame around the things we *all* do. We deliver quality products made with natural essential oils that leave the bathroom smelling amazing and liberate you from harmful ingredients and inhibiting worries.
Beautycounter - One by one, we are leading a movement to a future where all beauty is clean beauty. We are powered by people, and our collective mission is to get safer products into the hands of everyone. Formulate, advocate, & educate—that’s our motto for creating products that truly perform while holding ourselves to unparalleled standards of safety. Why? It’s really this simple: beauty should be good for you.
Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in building, growing and evolving brands in the food, beverage, wellness and fitness industry. If your natural brand is in need of positioning, package design or marketing activation, we’re here to help. You can find more information at. www.retail-voodoo.com]]>gooder.podbean.com/f2c2452f-76ab-3b3c-9c81-fff60b401e59Mon, 26 Oct 2020 23:19:26 +0000Heartcast MediaIn today’s episode, we are joined by a highly accomplished retail executive with a proven track record in growing large scale businesses profitably and creating new business opportunities within brands, sharp business acumen with a keen ability to...Join us as we dive deep into healthy living, her organic business, plant-based organic period products and the challenges that come with being an entrepreneur and how to overcome them. We discuss the decisions that helped her leave the retail fashion world to focus on a passion and build a brand (from the ground up) to tackle the legacy taboo of period products, building a greener product and doubling down on the leadership and innovation that she’s been craving.
In this episode we learn:
The genesis of The Organic Movement (TOP) - organic/natural period products.
How Gen Z is changing the conversation around personal care and period products.
What plant-based innovation has been a game changer for the brand and the industry.
How the leadership experience of a large retail brand helps, and hinders the start-up business process.
The challenges legacy conventional brands may have converting natural shoppers.
What period poverty is and how pervasive it is in the United States.
Denielle’s call to arms to major period product brands.

About Denielle Finkelstein:
Denielle Finkelstein, Co-Founder and President of TOP (the organic project) was raised in Rhode Island and graduated from Union College in Schenectady, NY. Post graduation, she moved to NYC with her future husband and started her career in fashion retail at Ann Taylor. She went on to executive merchandising roles at Coach, Kate Spade and Talbots. She was always recognized for her strength in building businesses, finding the white space and managing high performing teams. At the height of her career, she began looking for more purpose in her work and how she could do things differently for future generations.
After spending 22 years in fashion retail and sitting in the C-suite, she took the best risk both professionally and personally and left the corporate world to join Thyme Sullivan, to launch TOP the organic project. As moms, they went searching for organic period products that were healthy and safe for their girls and the environment and came away empty-handed. They have set out to build TOP as a business to drive positive social and environmental change. TOP is bringing innovation to period products with Organic and Plant-based Tampons & Pads. What we put in and on our bodies matters more than ever!
Show Resources:
TOP (the organic project) - We are here to educate, enlighten, and embarrass ourselves so that every girl and woman on the planet has access to healthy, 100% organic, eco-loving tampons and pads. and every step of the way, we’ll inspire stigma-shattering conversations about periods.
Poo-Pourri - We’re Poo~Pourri. A poop-positive brand dumping the shame around the things we *all* do. We deliver quality products made with natural essential oils that leave the bathroom smelling amazing and liberate you from harmful ingredients and inhibiting worries.
Beautycounter - One by one, we are leading a movement to a future where all beauty is clean beauty. We are powered by people, and our collective mission is to get safer products into the hands of everyone. Formulate, advocate, & educate—that’s our motto for creating products that truly perform while holding ourselves to unparalleled standards of...]]>3511falsefullChristy Goldsby - The Simplicity of Life and Health in a Bite-Sized Momenthttps://www.spreaker.com/episode/christy-goldsby-the-simplicity-of-life-and-health-in-a-bite-sized-moment--51348622Join Christy Goldsby, CEO and Founder of Honey Mama's and I, as we discuss how her love of baking, innovating and caring for people developed into a healthy indulgence brand with the express goal of spreading vitality and playfulness into everyone’s life.
Innovation and change doesn’t happen in one moment. - Christy Goldsby
In this episode we learn:
The genesis of the Honey Mama’s brand.
How Christy’s health experiences combined with her baking background turned into a passion for caring for people beyond her immediate community.
How slowing down and being present can be a powerful leadership tool.
The long-term vision and impacts Honey Mama’s wants to make in the world.
Why brands producing snacks should innovative and promote healthy snacking.
How indulgent treats can boost our immune systems to prevent illnesses in more than one way.
Fundraising during COVID and how Amberstone Ventures is poised to help spread Honey Mama’s vision.

About Christy Goldsby:
Christy Goldsby, CEO & Founder of Honey Mama’s, an award-winning premium melts in your mouth delicious, honey-sweetened cocoa bar in the refrigerated better for you indulgence category. Growing up in a family of cooks, bakers, farmers, and gardeners, the kitchen was always a place of celebration, creativity, nourishment and joy for Christy. She started Honey Mama’s as a way to share these celebrated family traditions, a passion for healthy living, and a love of the natural world. She was determined to create a treat that exudes vitality and playfulness, something you’d as likely take to a formal dinner party as enjoy on the hiking trail or share around a campfire. Made with pure honey as the only sweetener, Honey Mama's are full of everything delightful: bold, deep flavors, and decadent textures and are naturally free from gluten, soy, dairy, and grain, allowing your body to thrive.
LinkedIn: https://www.linkedin.com/in/christy-goldsby-30201866/
Show Resources:
Honey Mama’s - "We create opportunities that empower well-being for all people by making treats that are fun, nutritious and delicious. They are an invitation to be present, playful, open, and genuine. Our bars are full of bold, deep flavors, decadent textures, and are free from gluten, soy, dairy, and grain, allowing your body to thrive and your taste buds to celebrate. Made from five whole foods, Honey-Cocoa Bars are perfect to grab as a snack between meals, buy as a gift, or serve at your next dinner party."
Amberstone Ventures - We started Amberstone to support entrepreneurs building breakthrough food and consumer product companies. We partner with brands at their earliest stages, providing the capital and insights necessary to scale efficiently into category leaders.
Episode Sponsor - Retail Voodoo:
A branding firm building, growing and evolving brands in the food, beverage, wellness, and fitness industry. If your brand is in need of positioning, package design, or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com ]]>gooder.podbean.com/33f60888-48e0-3ab9-bfcd-1705cc57e0c9Mon, 19 Oct 2020 22:00:22 +0000Heartcast MediaFood as medicine is not an out-of-the-box idea now. But back in 2011, it was not conventional thinking. After watching a friend struggle with food-related illness and attending the journey of wellness self-discovery, Christy went on a mission to...Join Christy Goldsby, CEO and Founder of Honey Mama's and I, as we discuss how her love of baking, innovating and caring for people developed into a healthy indulgence brand with the express goal of spreading vitality and playfulness into everyone’s life.
Innovation and change doesn’t happen in one moment. - Christy Goldsby
In this episode we learn:
The genesis of the Honey Mama’s brand.
How Christy’s health experiences combined with her baking background turned into a passion for caring for people beyond her immediate community.
How slowing down and being present can be a powerful leadership tool.
The long-term vision and impacts Honey Mama’s wants to make in the world.
Why brands producing snacks should innovative and promote healthy snacking.
How indulgent treats can boost our immune systems to prevent illnesses in more than one way.
Fundraising during COVID and how Amberstone Ventures is poised to help spread Honey Mama’s vision.

About Christy Goldsby:
Christy Goldsby, CEO & Founder of Honey Mama’s, an award-winning premium melts in your mouth delicious, honey-sweetened cocoa bar in the refrigerated better for you indulgence category. Growing up in a family of cooks, bakers, farmers, and gardeners, the kitchen was always a place of celebration, creativity, nourishment and joy for Christy. She started Honey Mama’s as a way to share these celebrated family traditions, a passion for healthy living, and a love of the natural world. She was determined to create a treat that exudes vitality and playfulness, something you’d as likely take to a formal dinner party as enjoy on the hiking trail or share around a campfire. Made with pure honey as the only sweetener, Honey Mama's are full of everything delightful: bold, deep flavors, and decadent textures and are naturally free from gluten, soy, dairy, and grain, allowing your body to thrive.
LinkedIn: https://www.linkedin.com/in/christy-goldsby-30201866/
Show Resources:
Honey Mama’s - "We create opportunities that empower well-being for all people by making treats that are fun, nutritious and delicious. They are an invitation to be present, playful, open, and genuine. Our bars are full of bold, deep flavors, decadent textures, and are free from gluten, soy, dairy, and grain, allowing your body to thrive and your taste buds to celebrate. Made from five whole foods, Honey-Cocoa Bars are perfect to grab as a snack between meals, buy as a gift, or serve at your next dinner party."
Amberstone Ventures - We started Amberstone to support entrepreneurs building breakthrough food and consumer product companies. We partner with brands at their earliest stages, providing the capital and insights necessary to scale efficiently into category leaders.
Episode Sponsor - Retail Voodoo:
A branding firm building, growing and evolving brands in the food, beverage, wellness, and fitness industry. If your brand is in need of positioning, package design, or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com ]]>3950falsefullCiara Dilley - Frito-Lay is Changing the World of Business for The Betterhttps://www.spreaker.com/episode/ciara-dilley-frito-lay-is-changing-the-world-of-business-for-the-better--51348573Join Ciara Dilley, VP of Marketing, Transform Brands and Portfolio Innovation for Frito-Lay North America and I, as we discuss how she is harnessing the resources of a multi-national to affect positive change in the food and beverage industries — starting with the Stacy’s Rise Project and venturing into other initiatives. It turns out that Frito-Lay may be becoming the largest Citizen brand in our category, and they’ve got just the right person to lead the way.
When we support women-owned business - the world will become a better place. - Ciara Dilley
In this episode we learn:
Ciara’s passion for Female Founders and woman-owned business.
How she uses Frito-Lay strengths of brand, product, and voice to empower and support female founder brands.
The power of Stacy’s Rise Project and WomenMade initiatives.
Why Stacy's Rise Project is bridging the funding gap for female-founded business.
How she uses stewardship initiatives to grow employee engagement, retention, and satisfaction.
How the impact of the Frito-Lay initiatives complement and supplement the work being done in the Naturals industry.

About Ciara Dilley:
Ciara Dilley - Vice President of Marketing, Transform Brands and Portfolio Innovation for Frito-Lay North America, leads the company’s ever-evolving and diverse portfolio of Transform Brands – including Stacy’s, SunChips, Smartfood, Popcorners, and Off the Eaten Path. Also overseeing Frito-Lay’s portfolio innovation, Ciara is making it easier than ever for consumers to discover new flavors, ingredients and brands powered by purpose. Ciara also leads our Sustainability agenda, championing our focus on more environmentally friendly packaging solutions.
A seasoned veteran with more than 20 years of industry experience, Ciara’s passion is supporting women, both inside and outside the walls of Frito-Lay. In addition to being personally involved in a number of initiatives that involve coaching and connecting businesswomen, Ciara recently led the launch of WomanMade, a PepsiCo initiative developed to advance female founders in the food and beverage industry through funding and exclusive mentoring opportunities.
Since joining Frito-Lay in February 2019, Ciara has led Stacy’s Rise Project – a flagship grant and mentorship program by the female-founded Stacy’s brand – to flourish as an industry best-in-class initiative, awarding up-and-coming female entrepreneurs with hundreds of thousands of dollars in business grants and providing them with unprecedented access to PepsiCo people and resources to achieve long-term success.
In addition, under Ciara’s leadership, Smartfood popcorn added Smart50 to its lineup – featuring 50 calories or less per cup – and underwent a full brand redesign that involved a complete swipe of its social channels and packaging updates across the entire portfolio.
Prior to joining PepsiCo, Dilley leveraged her experience in communications and innovation to grow major international consumer brands including Diageo, Campbell Soup Company and Kellogg Company.
LinkedIn: Ciara Dilley, https://www.linkedin.com/in/ciara-dilley-305469b/
Media Contact - Frito-Lay Brand Communications: Jen Crichton, jen.crichton@pepsico.com
Show Resources:
Pepsico - An American multinational food, snack and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo has interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products
Frito-Lay - an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods
Stacy’s - Stacy's Pita Chips is a brand of snack products based in Randolph, Massachusetts, specializing in various flavors of pita chips. Pita chips are slices of pita bread which are baked until crunchy.
Stacy’s Rise - Created to help bridge the funding gap for female founders, Stacy’s Rise Project™ has been connecting and empowering women business owners for years. That’s why Stacy’s is sharing our resources with other female-founded businesses like those founded by these 30 women. Support them by adding their products and services to your cart.
Pepsico Foundation - As we strive to become a Better company, we are helping nurture that potential all around the world by leading the way toward a more sustainable food system, from investing in sustained nutrition, to promoting safe water access, effective waste management, and women’s empowerment.
Kelloggs - An American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. And the original plant-based well-being company.
Greenhouse Accelerator - Support food and beverage entrepreneurs through a collaborative mentor-guided business acceleration program.
Hello Alice - Step-by-step guides, expert resources, and collaborative communities of fellow entrepreneurs to find funding opportunities and experts for small business.
The J.E.D.I Collaborative - The OSC² J.E.D.I Collaborative of industry peers and experts is leading this project for the natural products industry to frame the business case for embedding justice, equity, diversity and inclusion into our entire food ecosystem. Our intent is to take a positive, forward look vs. a “fix what’s broken” position. We seek to understand the deeper issues and to devise an outline for the best solutions. We will clarify the systemic issues that require courage and thought leadership and define immediately controllable issues we all can address as an industry and in our day-to-day operations. We will develop a step-by-step approach to serve as a model to facilitate and inspire the industry to commit and take action. We will develop a reporting tool to demonstrate the impact of the project on progress. We believe the benchmark reporting will result in an increase in productivity in an increasingly multicultural marketplace.

Untamed by Glennon Doyle - In her most revealing and powerful memoir yet, the activist, speaker, bestselling author, and “patron saint of female empowerment” (People) explores the joy and peace we discover when we stop striving to meet others’ expectations and start trusting the voice deep within us. Untamed shows us how to be brave. As Glennon insists: The braver we are, the luckier we get.
The Moment of Lift: How Empowering Women Changes the Worldby Melinda Gates -A debut from Melinda Gates, a timely and necessary call to action for women's empowerment.
The Boss Network by Cameka Smith - Our mission is to promote and encourage the small business spirit and professional development of women of color. The BOSS Network is a community of career and entrepreneurial women, who support each other through content, online programs and event-based networking.

Episode Sponsor - Retail Voodoo:
A branding firm building, growing and evolving brands in the food, beverage, wellness, and fitness industry. If your brand is in need of positioning, package design, or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com

]]>gooder.podbean.com/804a54e0-9b75-3e64-8f5a-3e8ed5d10c12Mon, 12 Oct 2020 19:50:34 +0000Heartcast MediaThose of us outside the walls of Frito-Lay have not necessarily considered the brand aligned with natural foods, environmental stewardship, or considered a small business advocate. But little did we all know, that this mammoth tanker of an...Join Ciara Dilley, VP of Marketing, Transform Brands and Portfolio Innovation for Frito-Lay North America and I, as we discuss how she is harnessing the resources of a multi-national to affect positive change in the food and beverage industries — starting with the Stacy’s Rise Project and venturing into other initiatives. It turns out that Frito-Lay may be becoming the largest Citizen brand in our category, and they’ve got just the right person to lead the way.
When we support women-owned business - the world will become a better place. - Ciara Dilley
In this episode we learn:
Ciara’s passion for Female Founders and woman-owned business.
How she uses Frito-Lay strengths of brand, product, and voice to empower and support female founder brands.
The power of Stacy’s Rise Project and WomenMade initiatives.
Why Stacy's Rise Project is bridging the funding gap for female-founded business.
How she uses stewardship initiatives to grow employee engagement, retention, and satisfaction.
How the impact of the Frito-Lay initiatives complement and supplement the work being done in the Naturals industry.

About Ciara Dilley:
Ciara Dilley - Vice President of Marketing, Transform Brands and Portfolio Innovation for Frito-Lay North America, leads the company’s ever-evolving and diverse portfolio of Transform Brands – including Stacy’s, SunChips, Smartfood, Popcorners, and Off the Eaten Path. Also overseeing Frito-Lay’s portfolio innovation, Ciara is making it easier than ever for consumers to discover new flavors, ingredients and brands powered by purpose. Ciara also leads our Sustainability agenda, championing our focus on more environmentally friendly packaging solutions.
A seasoned veteran with more than 20 years of industry experience, Ciara’s passion is supporting women, both inside and outside the walls of Frito-Lay. In addition to being personally involved in a number of initiatives that involve coaching and connecting businesswomen, Ciara recently led the launch of WomanMade, a PepsiCo initiative developed to advance female founders in the food and beverage industry through funding and exclusive mentoring opportunities.
Since joining Frito-Lay in February 2019, Ciara has led Stacy’s Rise Project – a flagship grant and mentorship program by the female-founded Stacy’s brand – to flourish as an industry best-in-class initiative, awarding up-and-coming female entrepreneurs with hundreds of thousands of dollars in business grants and providing them with unprecedented access to PepsiCo people and resources to achieve long-term success.
In addition, under Ciara’s leadership, Smartfood popcorn added Smart50 to its lineup – featuring 50 calories or less per cup – and underwent a full brand redesign that involved a complete swipe of its social channels and packaging updates across the entire portfolio.
Prior to joining PepsiCo, Dilley leveraged her experience in communications and innovation to grow major international consumer brands including Diageo, Campbell Soup Company and Kellogg Company.
LinkedIn: Ciara Dilley, https://www.linkedin.com/in/ciara-dilley-305469b/
Media Contact - Frito-Lay Brand...]]>3470falsefullLinda Appel Lipsius - Living Your Truth: Linda’s B-Corp Storyhttps://www.spreaker.com/episode/linda-appel-lipsius-living-your-truth-linda-s-b-corp-story--51348621Straight from the center of the naturals universe in Denver Colorado - join Linda Appel Lipsius (Co-Founder of Teatulia) and I as we cover everything people, planet, and profitability and how a B-Corp certification helps brands like Teatulia lean into their missions. Learn why Linda says “Gen Z will save the world."
In this episode we learn:
Linda’s journey and aha moment creating the Teatulia brand.
What Gen Z and Millennials expect from brands and employers right now.
That investment in company culture and employees can have a higher than expected ROI than other typical “benefit” investments.
What a B-Corp is: It’s importance to and impact on business.
How the tips and tools that B-Corp provides can help brands become better business leaders.
About trends in beverage, functional ingredients, and innovation in powdered/crystalized beverages.

About Linda Appel Lipsius:
Linda Appel Lipsius is the Co-Founder of Teatulia Organic Teas. Since 2006, she’s been working with her partners in Bangladesh to bring premium, 100% Organic, direct-sourced teas & herbs to the United States. Teatulia produces innovative, delicious & award-winning hot teas, foodservice iced teas & canned RTD teas that are sold throughout the U.S in grocery, foodservice, and online. Lipsius has built a universally-respected brand known for doing things better. From the 3,000-acre regenerative tea garden itself to Teatulia’s stunningly sustainable packaging to the long list of awards Teatulia has received for quality and using business as a force for good. Named one of Food & Wine/ Fortune’s 20 Most Innovative Women in Food & Wine, one of Denver Business Journal’s Outstanding Women in Business, and a frequent public speaker, she is a leading voice on topics ranging from entrepreneurship to sustainable business practices to the food & beverage industry in general.
In 2012, Linda also started the mama 'hood,a resource for new & expecting moms & their families, and opened Teatulia Tea & Coffee Bar next door to Teatulia’s Denver Headquarters. Previously, Linda was VP International with Orange Glo International (OGI) - makers of OxiClean, Kaboom, Orange Glo and Orange Clean - and Account Manager for Young & Rubicam. A Denver Native, she earned her Bachelor's Degree in Political Science from Columbia University in New York City and her MBA in Finance from New York University before moving to Washington, DC, London, Los Angeles then back to Denver.
She currently lives in downtown Denver with her filmmaker husband and her two children. In her spare time, Linda hangs with her kiddos, escapes to the mountains, devours movies & books, runs, cycles and practices yoga to keep her head & heart clear.
LinkedIn: https://www.linkedin.com/in/linda-appel-lipsius/
Email: Linda@teatulia.com
Show Resources:
Teatulia - Organic hot and ready-to-drink (RTD) teas and beverages. Teatulia’s single-garden direct, sustainably grown teas hail from our very own tea garden in the Tetulia region of Northern Bangladesh. We created a new tea-growing region, nestled between Assam and Darjeeling at the base of the Himalayas, that has introduced the unique flavor profile of Bangladesh teas to the rest of the world.
B-Corp - Certification for businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.
Athleta - Clothing that integrates performance and technical features for active women and girls. A division of the GAP.
Jeni’s Ice Cream - An artisan ice cream company headquartered in Columbus, Ohio. Jeni's has over 40 branded 'scoop shops', and retail distributors nationally.Built from the ground up with superlative ingredients.
Wisdom Supply Co - Environmental office and school supplies. “We curate + design products that prevent waste, for good. Waste is a design flaw."
Patagonia - An American clothing company that markets and sells outdoor clothing. The company was founded by Yvon Chouinard in 1973, and is based in Ventura, California.
Kehe Distributors - With more than 5,500 employee-owners and a 16-distribution center network across North America, we’re one of the largest and most respected national fresh, natural & organic, and specialty food distributors.
Kroger - an American retail company founded by Bernard Kroger in 1883 in Cincinnati, Ohio. It is the United States' largest supermarket by revenue, and the second-largest general retailer, operating nearly 2,800 stores.
Costco - An American multinational corporation that operates a chain of membership-only warehouse clubs. Everything you could want including a $1.50 hot dog!
Rise Coffee - A New York-based nitro cold brew coffee company specializing in nitrogen-infused organic coffee and sourcing Fair Trade organic beans from Peru's Chanchamayo Valley

Episode Sponsor - Retail Voodoo:
A branding firm building, growing, and evolving brands in the food, beverage, wellness, and fitness industry. If your brand is in need of positioning, package design, or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com ]]>gooder.podbean.com/860c5620-8c7f-339a-8b2d-ac28df7d705bMon, 05 Oct 2020 19:14:27 +0000Heartcast MediaReady-to-drink (RTD) beverages is a category where consumers are continually demanding more from the brands they bring into their homes and lives — especially Gen Z. Features, benefits, and ingredients are table stakes, and as the natural products...Straight from the center of the naturals universe in Denver Colorado - join Linda Appel Lipsius (Co-Founder of Teatulia) and I as we cover everything people, planet, and profitability and how a B-Corp certification helps brands like Teatulia lean into their missions. Learn why Linda says “Gen Z will save the world."
In this episode we learn:
Linda’s journey and aha moment creating the Teatulia brand.
What Gen Z and Millennials expect from brands and employers right now.
That investment in company culture and employees can have a higher than expected ROI than other typical “benefit” investments.
What a B-Corp is: It’s importance to and impact on business.
How the tips and tools that B-Corp provides can help brands become better business leaders.
About trends in beverage, functional ingredients, and innovation in powdered/crystalized beverages.

About Linda Appel Lipsius:
Linda Appel Lipsius is the Co-Founder of Teatulia Organic Teas. Since 2006, she’s been working with her partners in Bangladesh to bring premium, 100% Organic, direct-sourced teas & herbs to the United States. Teatulia produces innovative, delicious & award-winning hot teas, foodservice iced teas & canned RTD teas that are sold throughout the U.S in grocery, foodservice, and online. Lipsius has built a universally-respected brand known for doing things better. From the 3,000-acre regenerative tea garden itself to Teatulia’s stunningly sustainable packaging to the long list of awards Teatulia has received for quality and using business as a force for good. Named one of Food & Wine/ Fortune’s 20 Most Innovative Women in Food & Wine, one of Denver Business Journal’s Outstanding Women in Business, and a frequent public speaker, she is a leading voice on topics ranging from entrepreneurship to sustainable business practices to the food & beverage industry in general.
In 2012, Linda also started the mama 'hood,a resource for new & expecting moms & their families, and opened Teatulia Tea & Coffee Bar next door to Teatulia’s Denver Headquarters. Previously, Linda was VP International with Orange Glo International (OGI) - makers of OxiClean, Kaboom, Orange Glo and Orange Clean - and Account Manager for Young & Rubicam. A Denver Native, she earned her Bachelor's Degree in Political Science from Columbia University in New York City and her MBA in Finance from New York University before moving to Washington, DC, London, Los Angeles then back to Denver.
She currently lives in downtown Denver with her filmmaker husband and her two children. In her spare time, Linda hangs with her kiddos, escapes to the mountains, devours movies & books, runs, cycles and practices yoga to keep her head & heart clear.
LinkedIn: https://www.linkedin.com/in/linda-appel-lipsius/
Email: Linda@teatulia.com
Show Resources:
Teatulia - Organic hot and ready-to-drink (RTD) teas and beverages. Teatulia’s single-garden direct, sustainably grown teas hail from our very own tea garden in the Tetulia region of Northern Bangladesh. We created a new tea-growing region, nestled between Assam and Darjeeling at the base of the Himalayas, that has introduced the unique flavor profile of Bangladesh teas to the rest of the world.
B-Corp - Certification for businesses that meet the highest standards of verified social and environmental performance,...]]>2823falsefullKaren Huh - Food Techs Role in Reinventing the Joy of Everyday Foodshttps://www.spreaker.com/episode/karen-huh-food-techs-role-in-reinventing-the-joy-of-everyday-foods--51348580In this episode, Karen Huh, CEO of Joywell Foods, and I cover the gamut of food tech. From fundraising during COVID to consumer adoption and leadership management style, Karen brings her start-up experience and dedication to servant leadership to this exciting (and exploding) category.
In this episode we learn:

The Joywell Foods genesis backstory, its mission and long-term plans to reduce refined sugar consumption.
Karen’s journey from Starbucks to Bulletproof to Joywell.
Who’s open to adopting alternative sweeteners in manufacturing.
The importance of developing a consistent brand experience.
The impact of food tech on natural and Better-For-Your products.
The impact COVID had on investment and capital raises.
How fundraising and investment has changed for the food tech and natural food industries in the last 18 months.
A little bit about Karen's personal obsession with RTD's and who she's watching.

About Karen Huh:
Karen Huh brings a deep background in consumer, brand, and products from 15 years in the food and beverage industry. Prior to Joywell Foods, Karen served as Vice President of Product and Brand Strategy at Bulletproof 360, a food and beverage brand, where she built the consumer strategy and product portfolio to support the Bulletproof lifestyle while scaling teams across R&D, brand, marketing and product development. Prior to Bulletproof, Karen was at Starbucks Coffee Company for nearly 11 years in a wide range of roles including coffee innovation, launch of RTD and packaged coffee in international markets, and the acquisition of Evolution Fresh. Before joining Starbucks, Karen was an investment professional at two tech-focused venture capital firms.
LinkedIn: https://www.linkedin.com/in/karen-huh-19b5/
Show Resources:

Joywell Foods - A food tech company focused on building new a new and exciting class of foods around the best tasting and healthiest sweeteners in the world.

Bulletproof - a lifestyle brand that takes a science-based approach to nutrition and wellness. The original butter coffee brand. Bulletproof makes beverage, snacks and other health brands to help high performers hack their own biology to operate at peak performance.

Starbucks - More than just great coffee. Starbucks in an American multinational chain of coffeehouses and roasters reserves headquartered in Seattle, WA. As the world’s largest coffeehouse chain, Starbucks is seen to be the main representation of the United States’ second wave of coffee culture.
Whole Foods -  an American multinational supermarket chain headquartered in Austin, Texas, which exclusively sells products free from hydrogenated fats and artificial colors, flavors, and preservatives. A USDA Certified Organic grocer in the United States, the chain is popularly known for its organic selections.

Beyond Meat - a Los Angeles-based producer of plant-based meat substitutes founded in 2009 by Ethan Brown. The company's initial products were launched in the United States in 2012. The company has products designed to emulate chicken, beef, and pork sausage.

Impossible Foods - A company that develops plant-based substitutes for meat products. Founded in 2011, and headquartered in Redwood City, California, the company’s state aim is to give people the taste and nutritional benefits of meat without the negative health and environmental impacts associated with livestock products.

Burger King - An American multinational chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida and founding in 1953 as Insta-Burger King.

Tech Crunch - [Article] Alternative protein raises $1.5 Billion in first 7 months of 2020

DRY - Welcome to DRY Botanical Bubbly! The non-alcoholic sparkling soda perfect for celebrating any occasion. Enjoyed on the rocks or in your favorite zero-proof cocktail.

Episode Sponsor - Retail Voodoo:

A branding firm building, growing and evolving brands in the food, beverage, wellness, and fitness industry. If your brand is in need of positioning, package design, or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com ]]>gooder.podbean.com/610fbe93-72d8-3236-a09c-771c39de1324Mon, 28 Sep 2020 10:00:00 +0000Heartcast MediaAmerican’s obsession with health and wellness and grown exponentially over the last few years. And gone are the days of “hippy” organics. The influence of food culture shows and celebrities and San Francisco's technology industry has collided into a...In this episode, Karen Huh, CEO of Joywell Foods, and I cover the gamut of food tech. From fundraising during COVID to consumer adoption and leadership management style, Karen brings her start-up experience and dedication to servant leadership to this exciting (and exploding) category.
In this episode we learn:

The Joywell Foods genesis backstory, its mission and long-term plans to reduce refined sugar consumption.
Karen’s journey from Starbucks to Bulletproof to Joywell.
Who’s open to adopting alternative sweeteners in manufacturing.
The importance of developing a consistent brand experience.
The impact of food tech on natural and Better-For-Your products.
The impact COVID had on investment and capital raises.
How fundraising and investment has changed for the food tech and natural food industries in the last 18 months.
A little bit about Karen's personal obsession with RTD's and who she's watching.

About Karen Huh:
Karen Huh brings a deep background in consumer, brand, and products from 15 years in the food and beverage industry. Prior to Joywell Foods, Karen served as Vice President of Product and Brand Strategy at Bulletproof 360, a food and beverage brand, where she built the consumer strategy and product portfolio to support the Bulletproof lifestyle while scaling teams across R&D, brand, marketing and product development. Prior to Bulletproof, Karen was at Starbucks Coffee Company for nearly 11 years in a wide range of roles including coffee innovation, launch of RTD and packaged coffee in international markets, and the acquisition of Evolution Fresh. Before joining Starbucks, Karen was an investment professional at two tech-focused venture capital firms.
LinkedIn: https://www.linkedin.com/in/karen-huh-19b5/
Show Resources:

Joywell Foods - A food tech company focused on building new a new and exciting class of foods around the best tasting and healthiest sweeteners in the world.

Bulletproof - a lifestyle brand that takes a science-based approach to nutrition and wellness. The original butter coffee brand. Bulletproof makes beverage, snacks and other health brands to help high performers hack their own biology to operate at peak performance.

Starbucks - More than just great coffee. Starbucks in an American multinational chain of coffeehouses and roasters reserves headquartered in Seattle, WA. As the world’s largest coffeehouse chain, Starbucks is seen to be the main representation of the United States’ second wave of coffee culture.
Whole Foods -  an American multinational supermarket chain headquartered in Austin, Texas, which exclusively sells products free from hydrogenated fats and artificial colors, flavors, and preservatives. A USDA Certified Organic grocer in the United States, the chain is popularly known for its organic selections.

Beyond Meat - a Los Angeles-based producer of plant-based meat substitutes founded in 2009 by Ethan Brown. The company's initial products were launched in the United States in 2012. The company has products designed to emulate chicken, beef, and pork sausage.

Impossible Foods - A company that develops plant-based substitutes for meat products. Founded in 2011, and headquartered in Redwood City, California, the...]]>4183falsefullSharelle Klaus - Changing Consumers Behavior Around Happy Hourhttps://www.spreaker.com/episode/sharelle-klaus-changing-consumers-behavior-around-happy-hour--51348597Sharelle Klaus and I walk through her journey of self-discovery, and the ins and outs of finding her and her brands true north. We discuss her passion to create inclusive celebrations for all people. And that sometimes, you just have to start all over.
In this episode we learn:
Sharelle’s aha moment that turned into DRY.
The story of teaming up with Sans Bar.
How Millennials and Generation Z are changing our relationship with alcohol consumption.
How to educate, socialize, and enroll behavior change for consumers.
How “bad news” can be the path to opportunity.
To trust your gut, even when you're the only one in the room that believes it.

About Sharelle Klaus:
Sharelle Klaus is the Founder and CEO of DRY Soda Company As the visionary behind DRY Soda Company, Sharelle has always had a passion for the culinary world and celebrating each part of a meal – including the beverage. After having four children, she didn’t want to let a lack of wine or cocktails stop her from being a part of the party. Klaus recognized an absence of refreshing, clean, non-alcoholic options in the market, and became determined to create the first line of botanical bubbly that was worthy of meal pairing. She believed savory and sweet flavors more commonly used in cuisine could offer exciting compliments to her favorite meals. In 2005, Klaus crafted the first batches of DRY in her home kitchen and officially launched DRY Soda Co. a few months later.
Klaus brings over two decades of entrepreneurial, financial and technology industry experience to her role as CEO at DRY, and oversees all marketing, strategic planning, and innovation for the brand. With guidance from some of the Pacific Northwest’s best chefs and a savvy corporate team, Klaus pioneered a new category of sparkling beverages, fearlessly leading DRY’s aggressive growth in a male-dominated industry. Prior to founding DRY, Klaus worked as a consultant for Infrastructure Management Group and Price Waterhouse. She also served as president of the Forum for Women Entrepreneurs, where she drove strategic development of programs, events, and fundraising for the organization’s 250+ Seattle-area members. Klaus has been featured by Huffpost, Forbes, Wall Street Journal, Imbibe, and others. Klaus has also won several honors including, Seattle Business Magazine’s CEO of the year, Puget Sound Business Journal Women of Influence, and PSBJ 40 under 40.
With a keen appreciation for humor and wit, Klaus is an avid supporter of entrepreneurship and frequently speaks at professional conferences, workshops, and the University of Washington Business School, where she also participates as a judge for the Michael G. Foster’s School’s well-known business plan competitions. She is also a board member of the Aliados Foundation that builds resilient community business based on biodiversity in the Andes and the Amazon—and connect them to markets across the globe.  Klaus graduated from Seattle Pacific University with an undergraduate degree in political science and currently resides in Seattle, Wash.
LinkedIn - https://www.linkedin.com/in/sharelle-klaus-1804078/
Show Resources
DRY - Welcome to DRY Botanical Bubbly! The non-alcoholic sparkling soda perfect for celebrating any occasion. Enjoyed on the rocks or in your favorite zero-proof cocktail.
Sans Bar - We are a growing group of average people who recognize that life can be fun without alcohol.  We are sober, we are on the move, and we believe that real connection happens when people are sober.  We want to create a space that is free of alcohol and welcoming to all.  We believe that the best version of anyone’s life includes healthy socialization, helping others, and taking care of both mind and body.  Sans Bar is composed of people who want to change themselves and the world around them.  We believe positive change can happen in the smallest ways, and still yield a tremendous impact.
This Naked Mind: Control Alcohol, Find Freedom, Discover Happiness & Change Your Life (Book) - offers a new, positive solution. Here, Annie Grace clearly presents the psychological and neurological components of alcohol use based on the latest science, and reveals the cultural, social, and industry factors that support alcohol dependence in all of us. Packed with surprising insight into the reasons we drink, this book will open your eyes to the startling role of alcohol in our culture, and how the stigma of alcoholism and recovery keeps people from getting the help they need. With Annie’s own extraordinary and candid personal story at its heart, this book is a must-read for anyone who drinks.
BevMo - a privately held corporation based in Concord, California, selling mainly alcoholic beverages.
Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in growing, fixing, and reinventing brands in the food, beverage, wellness, and fitness industry. If your natural brand is in need of positioning, package design, or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com ]]>gooder.podbean.com/f015bd32-8d78-392c-a45c-241141fbf71cMon, 21 Sep 2020 10:00:00 +0000Heartcast MediaIn our current culture, alcoholic beverages have traditionally been the center of all celebrations. It’s how we wind down our day, relax and give ourselves a moment to rest. That is until now. Generation Z and Millennials are bucking those habits and...Sharelle Klaus and I walk through her journey of self-discovery, and the ins and outs of finding her and her brands true north. We discuss her passion to create inclusive celebrations for all people. And that sometimes, you just have to start all over.
In this episode we learn:
Sharelle’s aha moment that turned into DRY.
The story of teaming up with Sans Bar.
How Millennials and Generation Z are changing our relationship with alcohol consumption.
How to educate, socialize, and enroll behavior change for consumers.
How “bad news” can be the path to opportunity.
To trust your gut, even when you're the only one in the room that believes it.

About Sharelle Klaus:
Sharelle Klaus is the Founder and CEO of DRY Soda Company As the visionary behind DRY Soda Company, Sharelle has always had a passion for the culinary world and celebrating each part of a meal – including the beverage. After having four children, she didn’t want to let a lack of wine or cocktails stop her from being a part of the party. Klaus recognized an absence of refreshing, clean, non-alcoholic options in the market, and became determined to create the first line of botanical bubbly that was worthy of meal pairing. She believed savory and sweet flavors more commonly used in cuisine could offer exciting compliments to her favorite meals. In 2005, Klaus crafted the first batches of DRY in her home kitchen and officially launched DRY Soda Co. a few months later.
Klaus brings over two decades of entrepreneurial, financial and technology industry experience to her role as CEO at DRY, and oversees all marketing, strategic planning, and innovation for the brand. With guidance from some of the Pacific Northwest’s best chefs and a savvy corporate team, Klaus pioneered a new category of sparkling beverages, fearlessly leading DRY’s aggressive growth in a male-dominated industry. Prior to founding DRY, Klaus worked as a consultant for Infrastructure Management Group and Price Waterhouse. She also served as president of the Forum for Women Entrepreneurs, where she drove strategic development of programs, events, and fundraising for the organization’s 250+ Seattle-area members. Klaus has been featured by Huffpost, Forbes, Wall Street Journal, Imbibe, and others. Klaus has also won several honors including, Seattle Business Magazine’s CEO of the year, Puget Sound Business Journal Women of Influence, and PSBJ 40 under 40.
With a keen appreciation for humor and wit, Klaus is an avid supporter of entrepreneurship and frequently speaks at professional conferences, workshops, and the University of Washington Business School, where she also participates as a judge for the Michael G. Foster’s School’s well-known business plan competitions. She is also a board member of the Aliados Foundation that builds resilient community business based on biodiversity in the Andes and the Amazon—and connect them to markets across the globe.  Klaus graduated from Seattle Pacific University with an undergraduate degree in political science and currently resides in Seattle, Wash.
LinkedIn - https://www.linkedin.com/in/sharelle-klaus-1804078/
Show Resources
DRY - Welcome to DRY Botanical Bubbly! The non-alcoholic sparkling soda...]]>3196falsefullSusie Quesada - Leading with Purpose and Values in a 3rd Generation Family Businesshttps://www.spreaker.com/episode/susie-quesada-leading-with-purpose-and-values-in-a-3rd-generation-family-business--51348561In this episode, join Susie Quesada and I as we walk through the history of her third-generation family-owned business and discuss the peaks and valleys of a changing business landscape and balancing the desires of die-hard consumers and family values as she steers the brand into new territory, leveraging and honoring the strength of the family leaders before her.
In this episode we learn:
The story of Susie’s path from teaching to running the family business. (Grandma’s are the best!)
That consensus building is a strong leadership tool.
How family and cultural values impact business decisions differently than traditional ones.
How to socialize and enroll behavior change for you most die-hard consumers.
That growth and learning come from mistakes.

About Susie Quesada:
Susie Quesada is a 3rd generation owner and President of Ramar Foods International. As the #1 Trusted Filipino Food Company, Ramar Foods manufactures authentic high-quality tropical ice cream, lumpia and sausages that brings the Flavor of the Philippines to supermarkets and restaurants. She serves on the Advisory Board of the Filipina Women’s Network supporting their mission for a Filipina leader in all industries.
Susie holds a BA in Multicultural Literature and Education from UC Berkeley and is a Harvard Business School alumni from the Owner/President Management Program (OPM51).
Susie spends her free time reading, hiking and traveling with her husband. They reside in the San Francisco Bay Area.
LinkedIn: https://www.linkedin.com/in/susie-quesada-72379b12/
Show Resources
Ramar Foods - #1 Filipino Food company in the United States. Founded in 1969, Ramar's goal is to bring the flavors of the Philippines to your household. Ramar foods is committed to manufacturing your favorite frozen Filipino food products. Ramar’s success for 50 years of experience in the industry is attributed to its people, its deep relationship with the Filipino diaspora and a commitment to understanding what brings satisfaction to Filipino families.
Ramar Scholarship Foundation - A charitable organization the provides financial assistance to hard working students.
Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in growing, fixing, and reinventing brands in the food, beverage, wellness, and fitness industry. If your natural brand is in need of positioning, package design, or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com ]]>gooder.podbean.com/4a4447c4-cbb1-3cdc-b177-eee7eebb3f0fMon, 14 Sep 2020 17:21:05 +0000Heartcast MediaRunning a family-owned business, no matter how big, is task enough alone. But guiding a family-owned business through cultural change for a better future can be a bit tricky. Keeping recipes and ingredients legitimate can be tough when you know that...In this episode, join Susie Quesada and I as we walk through the history of her third-generation family-owned business and discuss the peaks and valleys of a changing business landscape and balancing the desires of die-hard consumers and family values as she steers the brand into new territory, leveraging and honoring the strength of the family leaders before her.
In this episode we learn:
The story of Susie’s path from teaching to running the family business. (Grandma’s are the best!)
That consensus building is a strong leadership tool.
How family and cultural values impact business decisions differently than traditional ones.
How to socialize and enroll behavior change for you most die-hard consumers.
That growth and learning come from mistakes.

About Susie Quesada:
Susie Quesada is a 3rd generation owner and President of Ramar Foods International. As the #1 Trusted Filipino Food Company, Ramar Foods manufactures authentic high-quality tropical ice cream, lumpia and sausages that brings the Flavor of the Philippines to supermarkets and restaurants. She serves on the Advisory Board of the Filipina Women’s Network supporting their mission for a Filipina leader in all industries.
Susie holds a BA in Multicultural Literature and Education from UC Berkeley and is a Harvard Business School alumni from the Owner/President Management Program (OPM51).
Susie spends her free time reading, hiking and traveling with her husband. They reside in the San Francisco Bay Area.
LinkedIn: https://www.linkedin.com/in/susie-quesada-72379b12/
Show Resources
Ramar Foods - #1 Filipino Food company in the United States. Founded in 1969, Ramar's goal is to bring the flavors of the Philippines to your household. Ramar foods is committed to manufacturing your favorite frozen Filipino food products. Ramar’s success for 50 years of experience in the industry is attributed to its people, its deep relationship with the Filipino diaspora and a commitment to understanding what brings satisfaction to Filipino families.
Ramar Scholarship Foundation - A charitable organization the provides financial assistance to hard working students.
Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in growing, fixing, and reinventing brands in the food, beverage, wellness, and fitness industry. If your natural brand is in need of positioning, package design, or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com ]]>3510falsefullJanet Lee - What Big CPG Has Learned From Entrepreneurial Brands About Innovationhttps://www.spreaker.com/episode/janet-lee-what-big-cpg-has-learned-from-entrepreneurial-brands-about-innovation--51348585In this episode, Janet and I dive deep into the intersection of the innovative entrepreneurial mindset and big CPG operational prowess. Janet shares her insights on what they both can learn from each other on the path to delivering healthy food, beverage, and wellness options to consumers. Listen, learn, and be inspired!
In this episode we learn:
That large companies and brands are effectively making a difference in the naturals food and beverage industry.
What gets in the way of a large organization’s ability to understand the consumer.
How larger brands and teams can mimic the entrepreneurial spirit.
How to redefine market opportunity and build different infrastructures to support it.
At the end of the day, your instincts are stronger than you think.

About Janet Lee:
Janet Lee is an experienced marketer & innovator who has worked at both big corporates as well as start-ups in the CPG industry. She has had a 13-yr post-MBA marketing career working for brands such as Gatorade and Starbucks.
Janet was the Head of Marketing at Sahale Snacks through its acquisition by the J.M. Smucker Company in 2014 and led its evolution from a specialty brand to a national grocery brand. For the past 4 years, Janet has worked as a Marketing Director for PepsiCo Europe, incubating small brands such as Off the Eaten Path and Kevita as Head of Marketing for the Future Brands business unit as well as mentoring external start-ups through the Nutrition Greenhouse program.
Janet’s passion is helping small brands scale while protecting what makes them special.
In her free time, she is a huge Peloton fan, obsesses about all things food, and is working through 19 seasons of American Ninja Warrior with her husband Charlie and their two sons.
Show Resources
The J.M. Smucker Company - Get to know the leading consumer packaged goods company behind the iconic food and beverage brands and new favorites that people and pets love. From our passion for crafting the tastes families love, to the values that have inspired us for more than 120 years—we are The J.M. Smucker Company.
Sahale - It was back in August 2003, and two best friends were mountain climbing. They had excellent weather, beautiful views and great company. But one thing was missing - wholesome great-tasting snacks. They had no formal experience in the food industry, but that didn't stop them. They went back to their kitchen the very next day and created combinations of nuts, dried fruits and exotic spices. Many were inspired by a personal memory. While others were influenced by a culinary tradition from somewhere around the world. And so Sahale Snacks® nut mixes sprang into being. Pure ground Madagascar vanilla beans and all.
PepsiCo an American multinational food, snack and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. See how we're working to use our global scale to help build a more sustainable food system.
Nutrition Greenhouse - a 6-month program where 10 selected companies will be paired with a lead PepsiCo mentor, and the team will be challenged to demonstrate collaboration and measurable progress.
Off The Eaten Path - Snacks for the curious. Made with real veggies.
Tesco - a British multinational grocery and general merchandise retailer with headquarters in Welwyn Garden City, Hertfordshire, England, United Kingdom. It is the third-largest retailer in the world measured by gross revenues and the ninth-largest in the world measured by revenues.
Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in growing, fixing, and reinventing brands in the food, beverage, wellness, and fitness industry. If your natural brand is in need of positioning, package design, or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com ]]>gooder.podbean.com/620b7336-7ea0-3d5e-a0c2-b24a87775ccdMon, 07 Sep 2020 14:42:38 +0000Heartcast MediaHow can big CPGs capture the magic of smaller brands? Small to mid-size brands have a roll-up-your-sleeves, wear multiple hats, and run with a gut instinct ethic. They're scrappy, willing to fail, and passionate about their goals. There used to be a...In this episode, Janet and I dive deep into the intersection of the innovative entrepreneurial mindset and big CPG operational prowess. Janet shares her insights on what they both can learn from each other on the path to delivering healthy food, beverage, and wellness options to consumers. Listen, learn, and be inspired!
In this episode we learn:
That large companies and brands are effectively making a difference in the naturals food and beverage industry.
What gets in the way of a large organization’s ability to understand the consumer.
How larger brands and teams can mimic the entrepreneurial spirit.
How to redefine market opportunity and build different infrastructures to support it.
At the end of the day, your instincts are stronger than you think.

About Janet Lee:
Janet Lee is an experienced marketer & innovator who has worked at both big corporates as well as start-ups in the CPG industry. She has had a 13-yr post-MBA marketing career working for brands such as Gatorade and Starbucks.
Janet was the Head of Marketing at Sahale Snacks through its acquisition by the J.M. Smucker Company in 2014 and led its evolution from a specialty brand to a national grocery brand. For the past 4 years, Janet has worked as a Marketing Director for PepsiCo Europe, incubating small brands such as Off the Eaten Path and Kevita as Head of Marketing for the Future Brands business unit as well as mentoring external start-ups through the Nutrition Greenhouse program.
Janet’s passion is helping small brands scale while protecting what makes them special.
In her free time, she is a huge Peloton fan, obsesses about all things food, and is working through 19 seasons of American Ninja Warrior with her husband Charlie and their two sons.
Show Resources
The J.M. Smucker Company - Get to know the leading consumer packaged goods company behind the iconic food and beverage brands and new favorites that people and pets love. From our passion for crafting the tastes families love, to the values that have inspired us for more than 120 years—we are The J.M. Smucker Company.
Sahale - It was back in August 2003, and two best friends were mountain climbing. They had excellent weather, beautiful views and great company. But one thing was missing - wholesome great-tasting snacks. They had no formal experience in the food industry, but that didn't stop them. They went back to their kitchen the very next day and created combinations of nuts, dried fruits and exotic spices. Many were inspired by a personal memory. While others were influenced by a culinary tradition from somewhere around the world. And so Sahale Snacks® nut mixes sprang into being. Pure ground Madagascar vanilla beans and all.
PepsiCo an American multinational food, snack and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. See how we're working to use our global scale to help build a more sustainable food system.
Nutrition Greenhouse - a 6-month program where 10 selected companies will be paired with a lead PepsiCo mentor, and the team will be challenged to demonstrate collaboration and measurable progress.
Off The Eaten Path - Snacks for the curious. Made with real veggies.
Tesco - a British multinational grocery...]]>3245falsefullJane Pinto - It’s Time To Lead With Passion And Hearthttps://www.spreaker.com/episode/jane-pinto-it-s-time-to-lead-with-passion-and-heart--51348560In this episode, Jane Pinto, founder of First Crop, Don’t Go Nuts, Sacred Sleep, and the Pinto Barn shares with me, her journey of developing brand ecosystems that are based on the foundations of reciprocal relationships. She challenges our thinking as brand owners and consumers to do one thing every day that holds our industry accountable for the claims we make and the passions and commitments we profess. And she reminds us that true leadership starts with the heart. Listen, learn, and get inspired!
In this episode we learn:
What sacred economics is how companies can embrace this philosophy
Why we should always believe that there is enough for everyone
How to create brands using the foundations of love, transparency, and authenticity
How being honest about your knowledge, abilities and your feelings can make you a better leader
How to have courageous conversations with your consumers, customers, business partner, community and employees
That it’s time to be bold, real, and fierce leaders

About Jane Pinto:
Jane Pinto is founder of First Crop, Don’t Go Nuts, and Pinto Barn. She is a lifelong visionary in the naturals and wellness space building cultures of love and care, companies with strong missions that are devoted to healing and elevating people and the planet, and spent her entire career helping corporations create workplaces that honor unconditional equality. Her companies create innovative products and services that help people improve their lives through engaging with consciously created, uniquely designed products.
LinkedIn: https://www.linkedin.com/in/jane-pinto-5977a814/
E-mail: jpinto@firstcrop.com

Show Resources
Pinto Barn - Founded in 2011, based in Salida, Colo., Pinto Barn is a collective of caring hearts who commit their energy, talents, and passion to consciously creating products that help people to live healthy, whole lives. Divisions include Don’t Go Nuts and Sacred Sleep.
Don't Go Nuts - makes safe nut-free foods using organic, non-GMO ingredients that are good for you and good for the planet.
First Crop – A hemp and CBD brand with the mission of “Healing People and Planet one seed…one soul… one regenerative act at a time.”
Sacred Sleep – a division of Pinto Barn Inc., is a company dedicated to Lifestyle Sleep Wellness and to creating Sleep Sanctuaries to help people set intention around sleep. In addition to the new organic cotton and fair-trade alpaca collections, Sacred Sleep’s product offering includes luxury eucalyptus blend sheets and mattress covers, medicinal herb loose-leaf teas in daytime and nighttime blends, and custom locally made pottery mugs and tea bowls. Sleep is sacred, so are you.
Hilary's Eat Well - is the creator of convenient and culinary foods that are made from real ingredients and are free from common allergens. We are helping to heal the American diet by bringing these foods to all people who seek tasty, nourishing cuisine. Our products forge innovative culinary paths and disrupt the status quo. We care about the health of our customers, employees and ecosystem.
EnjoyLife - Enjoy Life Foods is the leading brand in the growing Free-From category, featuring a robust portfolio of Certified Gluten Free and Non-GMO Project Verified products that are free-from 14 common allergens. Enjoy Life’s mission and brand promise is to deliver safe, better-for-you products free-from food allergens, but not free-from taste so everyone can Enjoy Life and Eat Freely!
Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in growing, fixing, and reinventing brands in the food, beverage, wellness, and fitness industry. If your natural brand is in need of positioning, package design, or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com ]]>gooder.podbean.com/dcc29ccc-6e7c-3b04-92fb-f904ce7fad1aMon, 31 Aug 2020 09:30:00 +0000Heartcast MediaWe humans, especially in the naturals space, have desires to live strong clean, and healthy lives. My guest Jane is no different - however, her journey into the better-for-you space took a route many of ours don’t. A child born with food allergies...In this episode, Jane Pinto, founder of First Crop, Don’t Go Nuts, Sacred Sleep, and the Pinto Barn shares with me, her journey of developing brand ecosystems that are based on the foundations of reciprocal relationships. She challenges our thinking as brand owners and consumers to do one thing every day that holds our industry accountable for the claims we make and the passions and commitments we profess. And she reminds us that true leadership starts with the heart. Listen, learn, and get inspired!
In this episode we learn:
What sacred economics is how companies can embrace this philosophy
Why we should always believe that there is enough for everyone
How to create brands using the foundations of love, transparency, and authenticity
How being honest about your knowledge, abilities and your feelings can make you a better leader
How to have courageous conversations with your consumers, customers, business partner, community and employees
That it’s time to be bold, real, and fierce leaders

About Jane Pinto:
Jane Pinto is founder of First Crop, Don’t Go Nuts, and Pinto Barn. She is a lifelong visionary in the naturals and wellness space building cultures of love and care, companies with strong missions that are devoted to healing and elevating people and the planet, and spent her entire career helping corporations create workplaces that honor unconditional equality. Her companies create innovative products and services that help people improve their lives through engaging with consciously created, uniquely designed products.
LinkedIn: https://www.linkedin.com/in/jane-pinto-5977a814/
E-mail: jpinto@firstcrop.com

Show Resources
Pinto Barn - Founded in 2011, based in Salida, Colo., Pinto Barn is a collective of caring hearts who commit their energy, talents, and passion to consciously creating products that help people to live healthy, whole lives. Divisions include Don’t Go Nuts and Sacred Sleep.
Don't Go Nuts - makes safe nut-free foods using organic, non-GMO ingredients that are good for you and good for the planet.
First Crop – A hemp and CBD brand with the mission of “Healing People and Planet one seed…one soul… one regenerative act at a time.”
Sacred Sleep – a division of Pinto Barn Inc., is a company dedicated to Lifestyle Sleep Wellness and to creating Sleep Sanctuaries to help people set intention around sleep. In addition to the new organic cotton and fair-trade alpaca collections, Sacred Sleep’s product offering includes luxury eucalyptus blend sheets and mattress covers, medicinal herb loose-leaf teas in daytime and nighttime blends, and custom locally made pottery mugs and tea bowls. Sleep is sacred, so are you.
Hilary's Eat Well - is the creator of convenient and culinary foods that are made from real ingredients and are free from common allergens. We are helping to heal the American diet by bringing these foods to all people who seek tasty, nourishing cuisine. Our products forge innovative culinary paths and disrupt the status quo. We care about the health of our customers, employees and ecosystem.
EnjoyLife - Enjoy Life Foods is the leading brand in the growing Free-From category, featuring a robust portfolio of Certified Gluten Free and Non-GMO Project Verified products that are free-from 14 common allergens. Enjoy Life’s mission and brand promise is to deliver safe, better-for-you products free-from...]]>2475falsefullDarcey Howard - Coaching a Passion Brand to Performancehttps://www.spreaker.com/episode/darcey-howard-coaching-a-passion-brand-to-performance--51348583Darcey Howard, Director of Marketing for Coconut Bliss shares the journey of identifying the right brand for her expertise, the journey of coaching a “Humble Hippy” brand team to that new future and transitioning that team into the HumanCo family - all while maintaining her New York sense of style.
In this episode, we learn:
How to coach passion brand owners through brand and operational changes
How to leverage the humble beginnings of a brand and develop a national brand voice
How defining your brands ethos creates the foundation for a brand
The difference between a disruptor and a change agent
To revisit audience definitions and trends to truly leverage a passion brand opportunity

About Darcey Howard:
Darcey Howard is the Global Director of Marketing for Coconut Bliss; a brand leader in divinely creamy plant-based creations. She has a 20+ year success record in growing global brands such as Nordstrom, Eddie Bauer, Kerry Foods/Da Vinci Gourmet and Starbucks. Darcey is an energetic leader that engages teams to create elegant solutions through strategic process development.
She joined Coconut Bliss in 2017 to lead a complete rebrand while also spearheading the launch of 2 new product lines, a new business sector and e-commerce. When she's not eating ice cream for a living she's exploring the world through food.
LinkedIn: https://www.linkedin.com/in/darceyhoward/
Show Resources
Coconut Bliss - At Coconut Bliss, all of our products contain organic ingredients that are minimally processed, ethically-sourced and divinely delicious. Every dairy-free, plant-based pint, ice cream bar, and cookie sandwich is crafted with our signature care and commitment. Even our packaging is plant-based and sustainable! With a belief in quality over quantity, community, organic ingredients, and doing good for the world we try to make everything we do blissful.
Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in growing, fixing, and reinventing brands in the food, beverage, wellness, and fitness industry. If your natural brand is in need of positioning, package design, or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com
]]>gooder.podbean.com/304e0caf-210c-338a-a8c8-9b98eaea59adMon, 24 Aug 2020 08:00:00 +0000Heartcast MediaPassion brand, founder brand, entrepreneurial brand, family brand. Yep - we love them. And we love working with and in them. And when comes a time for a brand to grow up to fulfill its mission - everyone wants to be part of it. But passion brands...Darcey Howard, Director of Marketing for Coconut Bliss shares the journey of identifying the right brand for her expertise, the journey of coaching a “Humble Hippy” brand team to that new future and transitioning that team into the HumanCo family - all while maintaining her New York sense of style.
In this episode, we learn:
How to coach passion brand owners through brand and operational changes
How to leverage the humble beginnings of a brand and develop a national brand voice
How defining your brands ethos creates the foundation for a brand
The difference between a disruptor and a change agent
To revisit audience definitions and trends to truly leverage a passion brand opportunity

About Darcey Howard:
Darcey Howard is the Global Director of Marketing for Coconut Bliss; a brand leader in divinely creamy plant-based creations. She has a 20+ year success record in growing global brands such as Nordstrom, Eddie Bauer, Kerry Foods/Da Vinci Gourmet and Starbucks. Darcey is an energetic leader that engages teams to create elegant solutions through strategic process development.
She joined Coconut Bliss in 2017 to lead a complete rebrand while also spearheading the launch of 2 new product lines, a new business sector and e-commerce. When she's not eating ice cream for a living she's exploring the world through food.
LinkedIn: https://www.linkedin.com/in/darceyhoward/
Show Resources
Coconut Bliss - At Coconut Bliss, all of our products contain organic ingredients that are minimally processed, ethically-sourced and divinely delicious. Every dairy-free, plant-based pint, ice cream bar, and cookie sandwich is crafted with our signature care and commitment. Even our packaging is plant-based and sustainable! With a belief in quality over quantity, community, organic ingredients, and doing good for the world we try to make everything we do blissful.
Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in growing, fixing, and reinventing brands in the food, beverage, wellness, and fitness industry. If your natural brand is in need of positioning, package design, or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com
]]>3325falsefullKimberly Lee Minor - Redefining the Naturals Category Through Cultural Transformationhttps://www.spreaker.com/episode/kimberly-lee-minor-redefining-the-naturals-category-through-cultural-transformation--51348596Bumbershoot CEO Kimberly Minor, shares insights and guidance with us around organizational cultural transformation that will provide you with new visibility about the hurdles of black-owned brands as well as share renewed opportunities for growth in becoming better brand and consumer stewards. Black women and families have been naturals a long time, it’s time for our current better-for-you community to see and embrace new ways of being natural and start using our super-powers in
bigger ways.
In this episode, we learn to:
Amplify and empower diversity and inclusion initiatives in ways that drive profit, not simply “check a box”
Create a business culture that is welcoming and supportive so that women and people of color can excel and accelerate their careers
Translate your company values and mission in a way that allocates for wider or different definitions of natural
Identify and support those brands and companies that reflect your vision, using mission and values as a filter

About Kimberly Lee Minor:
Kimberly Lee Minor is a business owner and creative executive who cares about people.
Kimberly is committed to bringing more joy and connection into people’s lives. To do this she relies on personal insights, losses and hard-won growth achieved in over 25 years of senior leadership in creative customer-centric brands, and even more experience just in my years of living.
Before starting her own business, Lee Minor rolled up her sleeves and got to work – from the executive training program with Macy’s to Express where she received the Key Contributor Award to Footlocker Global, where, again Kimberly was awarded the Key Contributor Award for business innovation and team transformation. From Brand President for London Fog, Joe Boxer & Bongo to SVP of Strategy, Merch Operations & Merchandising at BBW she strived to grow businesses and to help her teams find their passion.
Lee Minor believes that we are at our best when supported by authentic connections of diverse and positively passionate people to influence and empower us.
Using her transformational leadership skills, customer-centric point of view and focus on creating connections she helps business leaders strategically reposition their cultures for collaboration and inclusivity to provide a welcoming and empowering community for career acceleration of women and people of color. I start by listening to the VOC and VOE, evaluating core values and processes to prepare these organizations for a 21st-century workforce, increase the pipeline of diverse talent, improve the desirability of the organization to the candidates, and the retention of the hires.
Kimberly holds a Bachelor of Arts degree from Temple University in Philadelphia, PA, and has completed coursework towards her MBA at Drexel University. She holds an executive certificate in Leadership and Management from The Wharton School at the University of Pennsylvania. She is a Certified Lean Six Sigma Black Belt. She and her husband have 2 sons and live in New Albany, OH.
kimberly@bumbershoot.net
973-738-4020
Linkedin.com/kimberlyleeminor
IG – Kimberly.l.minor
Show Resources
Bumbershoot - Bumbershoot, LLC is a different kind of media company. We create digital niche communities to influence lifestyles through authentic connection, creative content, informative events, unique experiences, and meaningful philanthropy.
Our team draws on the diverse executive experience of creative and critical-thinking merchants, marketers, innovators, and data scientists in multi-media, fashion and personal care industries who have grown competitive brands and developed engaging product and content introduction strategies that make people smile.
Spiceteria - I’ve been Blessed with a full life – a sweet, salty, sour, hot, and tangy life. All of these flavors, experiences, people, and loves brought me here – to the creation of Spiceteria. A flavor-centric hub for women. Spiceteria’s mission is to bring together women of taste – in a warm, respectful, and welcoming community – bridging tech and humanity through the sharing of stories, themed products, experiences and technology that enhance your life and ensure that you will never be alone.
Authentically Us - A community for Millennial-aged professional women. They are new to the community and relatively new to their careers. The Authentically Us community provides a soft landing for authentic connections, professional development and mentoring, mental and physical well-being, personal development and fun.
Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in growing, fixing, and reinventing brands in the food, beverage, wellness, and fitness industry. If your natural brand is in need of positioning, package design, or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com
]]>gooder.podbean.com/d9debd4a-a6c2-359f-b94b-d1dfa13e1337Tue, 18 Aug 2020 01:37:15 +0000Heartcast MediaThe resurgence of the Black Lives Matter movement has caused businesses and people to again rethink their relationship with brands, businesses and retailers. As brands continue to grapple with the realization that systemic racism is a set of blinders...Bumbershoot CEO Kimberly Minor, shares insights and guidance with us around organizational cultural transformation that will provide you with new visibility about the hurdles of black-owned brands as well as share renewed opportunities for growth in becoming better brand and consumer stewards. Black women and families have been naturals a long time, it’s time for our current better-for-you community to see and embrace new ways of being natural and start using our super-powers in
bigger ways.
In this episode, we learn to:
Amplify and empower diversity and inclusion initiatives in ways that drive profit, not simply “check a box”
Create a business culture that is welcoming and supportive so that women and people of color can excel and accelerate their careers
Translate your company values and mission in a way that allocates for wider or different definitions of natural
Identify and support those brands and companies that reflect your vision, using mission and values as a filter

About Kimberly Lee Minor:
Kimberly Lee Minor is a business owner and creative executive who cares about people.
Kimberly is committed to bringing more joy and connection into people’s lives. To do this she relies on personal insights, losses and hard-won growth achieved in over 25 years of senior leadership in creative customer-centric brands, and even more experience just in my years of living.
Before starting her own business, Lee Minor rolled up her sleeves and got to work – from the executive training program with Macy’s to Express where she received the Key Contributor Award to Footlocker Global, where, again Kimberly was awarded the Key Contributor Award for business innovation and team transformation. From Brand President for London Fog, Joe Boxer & Bongo to SVP of Strategy, Merch Operations & Merchandising at BBW she strived to grow businesses and to help her teams find their passion.
Lee Minor believes that we are at our best when supported by authentic connections of diverse and positively passionate people to influence and empower us.
Using her transformational leadership skills, customer-centric point of view and focus on creating connections she helps business leaders strategically reposition their cultures for collaboration and inclusivity to provide a welcoming and empowering community for career acceleration of women and people of color. I start by listening to the VOC and VOE, evaluating core values and processes to prepare these organizations for a 21st-century workforce, increase the pipeline of diverse talent, improve the desirability of the organization to the candidates, and the retention of the hires.
Kimberly holds a Bachelor of Arts degree from Temple University in Philadelphia, PA, and has completed coursework towards her MBA at Drexel University. She holds an executive certificate in Leadership and Management from The Wharton School at the University of Pennsylvania. She is a Certified Lean Six Sigma Black Belt. She and her husband have 2 sons and live in New Albany, OH.
kimberly@bumbershoot.net
973-738-4020
Linkedin.com/kimberlyleeminor
IG – Kimberly.l.minor
Show Resources
Bumbershoot - Bumbershoot, LLC is a different kind of media company. We create digital niche communities to influence lifestyles through authentic connection, creative content, informative events,...]]>4586falsefullJunea Rocha - The Keys to Success: Hard Work, Tenacity and a Support Networkhttps://www.spreaker.com/episode/junea-rocha-the-keys-to-success-hard-work-tenacity-and-a-support-network--51348565In this episode Junea Rocha, Co-Founder and CMO of Brazi Bites, and I talk about her brands spectacular “overnight” success. She shares tools she brings with her from her life in Brazil and working in the construction industry and how they have helped her grow her brand. And we discuss that running a business is hard enough – but together, we can all succeed.
In this episode we learn:
The history of Brazi Bites
That rejection creates the opportunity to perfect anything
How to plan for Shark Tank or any once-in-a-lifetime opportunity
The stronger your support network, the farther you can go
That focusing on the small wins, will get you through each day

About Junea Rocha:
Junea Rocha is the Co-founder and CMO of Brazi Bites. Junea founded Brazi Bites with her husband in 2010 in the hopes that Americans would love Brazilian Cheese Bread (pão de queijo) as much as they did. After appearing on ABC’s Shark Tank in 2015, Brazi Bites grew a passionate, cult-like fanbase, and in the years since has expanded to thousands of freezer sections nationwide. In her time running Brazi Bites, Junea has gained experience in all areas of the business, while remaining deeply passionate about sharing their delicious creations with the world.
LinkedIn: Junea Rocha
Show Resources:
Brazi Bites - Latin-inspired, gluten-free and hand-held snacking. Cheese bread and empanadas created with Brazillian flavors.
Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in growing, fixing, and reinventing brands in the food, beverage, wellness, and fitness industry. If your naturals brand is in need of positioning, package design, or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com]]>gooder.podbean.com/db43547d-6ad5-3323-90de-e9df42aad259Mon, 10 Aug 2020 04:00:00 +0000Heartcast MediaNo one ever said starting a business was easy. Frequent rejection, industry learnings and long crazy hours. But for those of us that have started one - you know why we do it. We BELIEVE in the idea. Sparked from a need in the community to a beloved...In this episode Junea Rocha, Co-Founder and CMO of Brazi Bites, and I talk about her brands spectacular “overnight” success. She shares tools she brings with her from her life in Brazil and working in the construction industry and how they have helped her grow her brand. And we discuss that running a business is hard enough – but together, we can all succeed.
In this episode we learn:
The history of Brazi Bites
That rejection creates the opportunity to perfect anything
How to plan for Shark Tank or any once-in-a-lifetime opportunity
The stronger your support network, the farther you can go
That focusing on the small wins, will get you through each day

About Junea Rocha:
Junea Rocha is the Co-founder and CMO of Brazi Bites. Junea founded Brazi Bites with her husband in 2010 in the hopes that Americans would love Brazilian Cheese Bread (pão de queijo) as much as they did. After appearing on ABC’s Shark Tank in 2015, Brazi Bites grew a passionate, cult-like fanbase, and in the years since has expanded to thousands of freezer sections nationwide. In her time running Brazi Bites, Junea has gained experience in all areas of the business, while remaining deeply passionate about sharing their delicious creations with the world.
LinkedIn: Junea Rocha
Show Resources:
Brazi Bites - Latin-inspired, gluten-free and hand-held snacking. Cheese bread and empanadas created with Brazillian flavors.
Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in growing, fixing, and reinventing brands in the food, beverage, wellness, and fitness industry. If your naturals brand is in need of positioning, package design, or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com]]>3439falsefullCarol Smith - Product Innovations Role in the Changing Consumer Landscapehttps://www.spreaker.com/episode/carol-smith-product-innovations-role-in-the-changing-consumer-landscape--51348599In this episode Carol Smith of Materne (you know their products here as GoGo squeeZ) and I talk about this growth and the missed opportunities that brands are making in their drive for growth.
In this episode we tackle:
How new definitions of KPI’s and scorecards can help uncover market needs
How a lack of diversity in leadership stymie’s product development for Families of Color and impacts a brands ability to grow
Why starting with your internal teams and business partners is an easy first step in being a good brand steward

About Carol Smith:
Carol Smith, Director of Innovation at Materne North America, a subsidiary of MOM Group. Most of you might know the brand she works for as Gogo squeeZ.
Carol is a seasoned marketing leader with over 13 years of experience in brand management and product innovation at global companies like Mars Wrigley, Ferrero and Colgate-Palmolive. In her current role, she drives growth of the GoGo squeeZ portfolio by setting the brand’s innovation strategy. Broadly, she is a champion for initiatives that promote health & wellness for families in underserved communities.
Carol earned her MBA from Indiana University (Kelley School of Business) and her BBA from Emory University (Goizueta Business School). She is dedicated to giving back to minority business leaders in the making. So, as a proud alumnus, she serves as a mentor with the Consortium for Graduate Study in Management (CGSM) and Management Leadership for Tomorrow (MLT).
In her free time, Carol is a stream queen that relishes in the storytelling of television, movies and music. Additionally, she loves experiencing new cultures whether it’s experimenting with recipes or learning dance techniques.
LinkedIn: https://www.linkedin.com/in/carolwhite/
Show Resources:
GoGo squeeZ - GoGo squeeZ is delicious snacking on the go. Healthy, portable, yummy and family-friendly fruit for your busy life.
Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in growing, fixing, and reinventing brands in the food, beverage, wellness, and fitness industry. If your naturals brand is in need of positioning, package design, or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com

Show notes
Carol talks about herself and her journey of how she became who she is now [2:12]
Carol talks about the trends that she feels excited about in product innovation [5:06]
Carol talks about the trend of transparency in business products as the best trend [6:15]
Carol talks about plant based alternatives as another trend that businesses should try to do [6:52]
Carol talks about the rise of the cannabis industry and the acceptance and the education that is
happening [7:55]
Carol talks about the idea of education to the underrepresented people [9:45]
Carol talks about brands and their importance in a business with regards to education [14:27]
Carol talks about the importance of people having the right information [15:52]
Carol talks about education process and its impact on brands and utilizing cultural preferences in
terms of taste profile [18:42]
Carol talks about the hurdles that create challenges to help communities become more innovative
[22:47]
Carol talks about the lack of diversity as hindrance to innovation [23:10]
Carol talks about lack of accountability also as hindrance to innovation [25:20]
Carol explains why all people’s voices from different backgrounds should be heard in an organization
[28:41]
Carol talks about what brands can do to support innovation [29:24]
Carol talks about what’s missing in product innovation in underserved communities [33:52]
Carol talks about bravery in providing food equity to underserved communities as what’s missing in
product innovation [34:04]
Carol talks about brands and doing good and not seeing profit as the priority first [35:00]
Carol talks explains what people should do in order to deliver to these communities [37:01]
Carol and Diana discusses the unemployment problem and what needs to be done [40:00]
Carol talks about why it is important to solve internal business problems first before proceeding to
external problems [42:00]
Carol talks about what brands can do in terms of food deserts and food justice [44:50]
Carol talks about ways to have an impact on local communities [49:12]
Carol talks about her past and what maybe she could have changed and the advice she could have
given herself [50:29]
Carol talks about the thing she finds interesting in food production or innovation [53:30]
Carol talks about the number of testing she does before she releases a new product to the market
[55:00]
Carol talks about what she does to keep herself positive and focused [57:33]
“Your actions speak louder than your words.”
“Start at home, and then grow from there.”
“Take care of your family first, and then take care of your community.”
Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/carolwhite/
Website: https://gogosqueez.net/?noredirect=true
Email: carol.smith@momgroup.com
The Gooder Podcast: Subscribe and listen to the Gooder Podcast:
https://podcasts.apple.com/us/podcast/gooder/id1517307436]]>gooder.podbean.com/248fb93e-8c21-3ea9-a04b-ab558ce278e8Mon, 03 Aug 2020 05:00:00 +0000Heartcast MediaIt’s safe to say that the food, beverage and wellness industry has seen some explosive growth in innovation in the last 10-ish years. Naturals Industry passion for health, food tech, and big data have become a powerful combination of tools that have...In this episode Carol Smith of Materne (you know their products here as GoGo squeeZ) and I talk about this growth and the missed opportunities that brands are making in their drive for growth.
In this episode we tackle:
How new definitions of KPI’s and scorecards can help uncover market needs
How a lack of diversity in leadership stymie’s product development for Families of Color and impacts a brands ability to grow
Why starting with your internal teams and business partners is an easy first step in being a good brand steward

About Carol Smith:
Carol Smith, Director of Innovation at Materne North America, a subsidiary of MOM Group. Most of you might know the brand she works for as Gogo squeeZ.
Carol is a seasoned marketing leader with over 13 years of experience in brand management and product innovation at global companies like Mars Wrigley, Ferrero and Colgate-Palmolive. In her current role, she drives growth of the GoGo squeeZ portfolio by setting the brand’s innovation strategy. Broadly, she is a champion for initiatives that promote health & wellness for families in underserved communities.
Carol earned her MBA from Indiana University (Kelley School of Business) and her BBA from Emory University (Goizueta Business School). She is dedicated to giving back to minority business leaders in the making. So, as a proud alumnus, she serves as a mentor with the Consortium for Graduate Study in Management (CGSM) and Management Leadership for Tomorrow (MLT).
In her free time, Carol is a stream queen that relishes in the storytelling of television, movies and music. Additionally, she loves experiencing new cultures whether it’s experimenting with recipes or learning dance techniques.
LinkedIn: https://www.linkedin.com/in/carolwhite/
Show Resources:
GoGo squeeZ - GoGo squeeZ is delicious snacking on the go. Healthy, portable, yummy and family-friendly fruit for your busy life.
Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in growing, fixing, and reinventing brands in the food, beverage, wellness, and fitness industry. If your naturals brand is in need of positioning, package design, or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com

Show notes
Carol talks about herself and her journey of how she became who she is now [2:12]
Carol talks about the trends that she feels excited about in product innovation [5:06]
Carol talks about the trend of transparency in business products as the best trend [6:15]
Carol talks about plant based alternatives as another trend that businesses should try to do [6:52]
Carol talks about the rise of the cannabis industry and the acceptance and the education that is
happening [7:55]
Carol talks about the idea of education to the underrepresented people [9:45]
Carol talks about brands and their importance in a business with regards to education [14:27]
Carol talks about the importance of people having the right information [15:52]
Carol talks about education process and its impact on brands and utilizing cultural preferences in
terms of taste profile [18:42]
Carol talks about the hurdles that create challenges to help communities become more...]]>3740falsefullJane Miller - When Big CPG Meets Passion Brand: Building a strong team starts with trust and compassionhttps://www.spreaker.com/episode/jane-miller-when-big-cpg-meets-passion-brand-building-a-strong-team-starts-with-trust-and-compassion--51348588In this episode Jane shares advice on how to best prepare for these changes and opportunities, leaning on her own experience of transitioning from running billion-dollar brand families to becoming CEO of beloved naturals brand.
If you’re a founder/owner/leader of a smaller brand - you will learn:
How to honestly assess your brand's leadership needs
Strategic hiring tips to help manage your and your new team members expectations during transition and growth
How hiring for key strategic roles for your company, is a lot like dating

If you’re considering taking on a leadership role at a smaller brand - you will learn:
How your experience can be a liability as much as an asset
That compassion and empathy are valuable tools for successful growth and transition
How to evaluate your own potential for learning and flexibility in order to become a powerful resource for your new business partner

About Jane Miller:
Jane Miller is the founder of a career advice website, Janeknows.com, and the author of Sleep Your Way to the Top (and other myths about business success). Jane is a food industry executive with experience ranging from start-ups to Fortune 500 companies. Currently the CEO of Lily's Sweets, she has previously held several CEO positions in the natural products industry, including Charter Baking Company (Rudi's Organic Bakery)
Prior to Charter, Jane had twenty-five years of experience in large consumer product companies. She was part of an executive team that brought Hostess out of bankruptcy. She worked for HJHeinz as the Chief Growth Officer and then the President of the UK & Ireland Division. She ran the Western division of Bestfoods Baking (now Bimbo Bakeries). The first fourteen years of her career were at PepsiCo, where she rose to be the President of the Central division of Frito-Lay.
Jane serves as a board member at the University of Colorado's Leeds Business School, Watson Institute and Eldorado Springs Artesian Water. Jane is passionate about mentoring the next generation of leaders. She has a Russian Studies degree from Knox College in Galesburg (Pivotal to her landing her first job at Frito-Lay - I hope we have time to cover that...), IL and an MBA from Southern Methodist University in Dallas, TX. She lives in Boulder, CO with her dog, Bella, and three horses (Gracie, Prince, and Lucky).
Facebook: http://www.facebook.com/janeknowsbusiness
Twitter: https://twitter.com/jane_knows
Email: jane@janeknows.com
Show Resources:
Lily's Sweets - Lily's Sweets creates no sugar added chocolate for baking and snacking. Founded on the principles of better-for-you foods, and imagined by someone who wasn't willing to sacrifice her favorite treat that is non-GMO and gluten-free ingredients harvested through Fair Trade practices, and ensure every product is botanically sweetened—meaning no refined or processed sugars. - Yum!
Jane Knows - Jane Knows was born out of the idea that the business world can be difficult to navigate and the choices can seem insurmountable. To be blunter, it can really suck. Politics, unwritten rules, mean people—it is all out there. But that is just the external stuff. What happens when you do things to sabotage yourself? Self-sabotage happens a lot and many times you don’t even know you are doing it…until it is too late! So after thirty years in business, making lots of mistakes and then rebounding, I decided it was time to help the next generation of leaders avoid the School of Hard Knocks. Let’s face it: life throws obstacles at us all the time, shouldn’t there be a way to know how to deal with the obstacles based on someone else’s experience?
Sleep Your Way to the Top - Jane's story of a small-town Illinois girl who made it to the top is a sassy, substantial read, headlined with myths (Size Doesn't Matter/You Can Sleep Your Way to the Top); punctuated by devilish text boxes ("let's walk out now and get drunk on morning martinis"); and containing end of chapter Mirror Mirrors to help 20-somethings (ANYONE) on their way to their individual tops. Sleep Your Way to the Top is the go-to guide for grads, pre-grads and new execs, showing us where it's easy to get tripped up, who might trick us and how to make it past the pitfalls on our way to the corner office.
Who Moved My Cheese - A timeless business classic, Who Moved My Cheese? uses a simple parable to reveal profound truths about dealing with change so that you can enjoy less stress and more success in your work and in your life.
Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in growing, fixing, and reinventing brands in the food, beverage, wellness, and fitness industry. If your naturals brand is in need of positioning, package design, or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com

Show notes
Jane talks a little bit about herself and how she came to be where she is now [4:14]
Jane talks of her journey of starting her own business Lily’s Sweets [6:10]
Jane talks about why you should have ethics in relation to business [6:37]
Jane talks about where her altruism and desire for contribution comes from [7:31]
Jane talks about why you should have a mentor not only in your business life, but also in your
personal life [8:15]
Jane talks about horrible bosses and how they influence your mental wellness and your self esteem
and how you view the company [8:47]
Jane talks about how to deal with situation where you have a horrible boss [8:58]
Diana encourages people that they are not in bad situations alone and that people should read
Jane’s book [10:11]
Jane talks about her book and how she came to write it [11:42]
Jane explains why and how people transition from a big company to start their own businesses
[16:07]
Jane talks about why you as an entrepreneur should also have trained or skilled expertise in your
business [18:00]
Jane talks about the risk of quitting your job before your business starts to scale up [19:39]
Jane talks about why you should not treat your small business the same as the big company that you
came from because they are very different [20:02]
Jane talks about the gaps that people don’t always see when transitioning for big company to small
business [21:36]
Jane talks about ego and why you should not have ego while running a business [22:34]
Jane talks about the benefit of working together as a team in a business [22:50]
Jane talks about the technical, the tactical, and the emotional component in a business and how
they connect [23:10]
Jane talks about how people should deal with this hard situation of COVID and what they should do
[24:26]
Jane talks about why it is important to work out your relationship problems with business partners
for you to move forward [25:35]
Diana and Jane agrees that when you are in a good relationship with business partners, you tend to
move in the same direction and thus achieving your goals [26:13]
Jane talks of how to identify that you are moving in different directions with your business partners
and how it can be solved [26:45]
Jane talks about why you should first develop your work relationships before even starting the
business [27:32]
Jane talks about people and why they are the problem to your business [29:55]
Jane talks about how you get transitioned into a business in a way where you can really make an
impact right away [31:55]
Jane talks about the real specific goals that the board and the investors are looking for [33:37]
Jane talks about different mentality with people that work in the smaller brands versus the bigger
brands [36:36]
Jane talks about the indicators that shows a brand is ready to bring on board the expertise in
different areas [40:09]
Jane talks about surrounding yourself with people that can give you good advice [43:17]
Diana and Jane agrees that it’s okay to ask for help when you need it [46:16]
Jane talks about how COVID has affected their business and how it will affect people’s lives [47:15]
Jane talks about how making organic products accessible is very important [49:50]
Jane talks about fun fact about chocolate that people don’t know [51:35]
Jane talks about how she as a Russian major with an MBA got a job at Frito Lay [54:13]
Books Mentioned:
Sleep Your Way to the Top by Jane Miller
Who Moved My Cheese by Spencer Johnson
Quotes Mentioned:
“We make the best decisions we can with the information we have at the time.” by Jane Miller
“Don't be afraid to chase whatever it is that you want to do in school or professionally because
somewhere it's going to stick and people will remember you for that combination.”
Guests Social Media Links:
Facebook: http://www.facebook.com/janeknowsbusiness
Website: www.janeknows.com
Twitter: https://twitter.com/jane_knows
Email: jane@janeknows.com
The Gooder Podcast: Subscribe and listen to the Gooder Podcast:
https://podcasts.apple.com/us/podcast/gooder/id1517307436]]>gooder.podbean.com/3ee30570-9670-3c73-aeb2-52b367f56db6Mon, 27 Jul 2020 05:00:00 +0000Heartcast MediaThe world of food and beverage is filled with darling passion brands. They’re fun, nimble and innovative. It’s no wonder that so many people want to work for them. Sometimes the expertise, working in a Big Brand, can cloud the objectivity of an...In this episode Jane shares advice on how to best prepare for these changes and opportunities, leaning on her own experience of transitioning from running billion-dollar brand families to becoming CEO of beloved naturals brand.
If you’re a founder/owner/leader of a smaller brand - you will learn:
How to honestly assess your brand's leadership needs
Strategic hiring tips to help manage your and your new team members expectations during transition and growth
How hiring for key strategic roles for your company, is a lot like dating

If you’re considering taking on a leadership role at a smaller brand - you will learn:
How your experience can be a liability as much as an asset
That compassion and empathy are valuable tools for successful growth and transition
How to evaluate your own potential for learning and flexibility in order to become a powerful resource for your new business partner

About Jane Miller:
Jane Miller is the founder of a career advice website, Janeknows.com, and the author of Sleep Your Way to the Top (and other myths about business success). Jane is a food industry executive with experience ranging from start-ups to Fortune 500 companies. Currently the CEO of Lily's Sweets, she has previously held several CEO positions in the natural products industry, including Charter Baking Company (Rudi's Organic Bakery)
Prior to Charter, Jane had twenty-five years of experience in large consumer product companies. She was part of an executive team that brought Hostess out of bankruptcy. She worked for HJHeinz as the Chief Growth Officer and then the President of the UK & Ireland Division. She ran the Western division of Bestfoods Baking (now Bimbo Bakeries). The first fourteen years of her career were at PepsiCo, where she rose to be the President of the Central division of Frito-Lay.
Jane serves as a board member at the University of Colorado's Leeds Business School, Watson Institute and Eldorado Springs Artesian Water. Jane is passionate about mentoring the next generation of leaders. She has a Russian Studies degree from Knox College in Galesburg (Pivotal to her landing her first job at Frito-Lay - I hope we have time to cover that...), IL and an MBA from Southern Methodist University in Dallas, TX. She lives in Boulder, CO with her dog, Bella, and three horses (Gracie, Prince, and Lucky).
Facebook: http://www.facebook.com/janeknowsbusiness
Twitter: https://twitter.com/jane_knows
Email: jane@janeknows.com
Show Resources:
Lily's Sweets - Lily's Sweets creates no sugar added chocolate for baking and snacking. Founded on the principles of better-for-you foods, and imagined by someone who wasn't willing to sacrifice her favorite treat that is non-GMO and gluten-free ingredients harvested through Fair Trade practices, and ensure every product is botanically sweetened—meaning no refined or processed sugars. - Yum!
Jane Knows - Jane Knows was born out of the idea that the business world can be difficult to navigate and the choices can seem insurmountable. To be blunter, it can really suck. Politics, unwritten rules, mean people—it is all out there. But that is just the external stuff. What happens when you do things to sabotage yourself? Self-sabotage happens a lot and many times you don’t even know you are doing it…until it is too late! So after thirty years in...]]>3532falsefullJennifer Norman - Building A Beauty Brand Through the Lens of Ikigaihttps://www.spreaker.com/episode/jennifer-norman-building-a-beauty-brand-through-the-lens-of-ikigai--51348590Listen to the life lessons and learnings Jennifer draws on, to develop a fully inclusive beauty movement that includes everyone. And how Ikigai (The Japanese secret to a long and happy life.) is helping steer her Human Beauty Movement mission and personal passion to a world that longs for a truer meaning of beauty.

About Jennifer Norman:
Jennifer is the Founder of The Human Beauty Movement and the award-winning author of The Adventures of SuperCaptainBraveMan children’s book series.
After receiving her MBA from Georgetown University, she went on to pursue a 20-year career in the beauty, fashion, and natural industries working for companies like L’Oreal, Victoria’s Secret, Neutrogena and Derma E.
As an adoptee and a special needs mom, Jennifer realizes that her life’s work is all about inspiring compassion. She has decided to make it her purpose to foster inclusivity and support others with wellness, kindness, inspiration and trust.
Show Resources:
The Adventures of SuperCaptianBraveMan - Children's Book Series: Get to know the first and only children's superhero book series about diversity appreciation, disability awareness, acceptance, and friendship.
The Human Beauty Movement - A new kind of company founded to support radical inclusion and wellness in the beauty industry and beyond. Our business is built to be a force for good.
Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in growing, fixing, and reinventing brands in the food, beverage, wellness, and fitness industry. If your naturals brand is in need of positioning, package design, or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com

Show Notes
Jennifer talks a little bit about herself what she did to be where she is right now [4:22]
Jennifer talks about why it is important to be ethical in a business more than anything else [8:20]
Jennifer talks of how to raise disabled children especially in this time of COVID [10:12]
Jennifer talks about when and how she started her business, The Human Beauty Movement [10:54]
Jennifer explains the reasons why she started the business [11:36]
Jennifer talks about how the COVID situation has affected her business [12:46]
Jennifer talks about Black Lives Matter and what that judgment does to people’s mental wellness
and what one should do to overcome that [14:00]
Jennifer talks about what she is trying to accomplish with her company [17:24]
Jennifer and Diana discuss about the B Corp certification [18:46]
Jennifer explains what Ikigai is [21:14]
Jennifer talks about Ikigai, why she’s adopted that concept of Ikigai and how she’s coaching people
through it [22:17]
Jennifer talks about the four key elements of Ikigai [23:12]
Jennifer tells the difference between passion and profession [24:20]
Jennifer explains the benefit of doing what you love as a career or business [25:30]
Jennifer points out the areas that one should be able to identify to know that they are close to their
Ikigai [27:11]
Jennifer talks about things you should avoid for you to achieve your Ikigai [28:00]
Jennifer talks about why it is important to also have feelings while working [34:22]
Jennifer talks about interesting concepts of improving yourself [37:09]
Jennifer explains why organic nutrients are important at arriving at self improvement [37:40]
Jennifer explains what impacts social media has on your wellness, health and how you feel about
yourself [38:52]
Jennifer talks about how The Ikigai Concept has changed the course of The Human Beauty
Movement [41:30]
Jennifer talks about her book, The Adventures of SuperCapitalBraveMan [43:17]
Jennifer talks about how to have conversation with disabled person [48:50]
Jennifer talks about the brand they are about to launch called the Humanist Beauty [50:00]
Jennifer shares interesting fact about beauty that will shock you [54:50]
Books Mentioned:
The Adventures of SuperCapitalBraveMan by Jennifer Norman
You are beautiful. The guide to happiness in life falls apart by Jennifer Norman
Spectrum of love by Jennifer Norman
Down on Safari by Jennifer Norman
Guests Social Media Links:
Email: Jennifer@the-hbm.com
Instagram: https://www.instagram.com/thehumanbeautymovement/
Facebook: https://www.facebook.com/thehumanbeautymovement/
Website: https://the-hbm.com/
Twitter: https://twitter.com/The__HBM
YouTube: https://www.youtube.com/channel/UCOnSmKS7UdQIYiRPFv7iDYQ?
The Gooder Podcast: Subscribe and listen to the Gooder Podcast:
https://podcasts.apple.com/us/podcast/gooder/id1517307436]]>gooder.podbean.com/31678310-a6c3-5c37-9461-5413b8e49ffdMon, 20 Jul 2020 14:35:14 +0000Heartcast MediaOver our "human" history, the ideal of beauty has changed. Changed with times, changed with technology and changed with culture. Jennifer Norman has worked with some of the most iconic beauty brands in the market. But her personal journey has led her...Listen to the life lessons and learnings Jennifer draws on, to develop a fully inclusive beauty movement that includes everyone. And how Ikigai (The Japanese secret to a long and happy life.) is helping steer her Human Beauty Movement mission and personal passion to a world that longs for a truer meaning of beauty.

About Jennifer Norman:
Jennifer is the Founder of The Human Beauty Movement and the award-winning author of The Adventures of SuperCaptainBraveMan children’s book series.
After receiving her MBA from Georgetown University, she went on to pursue a 20-year career in the beauty, fashion, and natural industries working for companies like L’Oreal, Victoria’s Secret, Neutrogena and Derma E.
As an adoptee and a special needs mom, Jennifer realizes that her life’s work is all about inspiring compassion. She has decided to make it her purpose to foster inclusivity and support others with wellness, kindness, inspiration and trust.
Show Resources:
The Adventures of SuperCaptianBraveMan - Children's Book Series: Get to know the first and only children's superhero book series about diversity appreciation, disability awareness, acceptance, and friendship.
The Human Beauty Movement - A new kind of company founded to support radical inclusion and wellness in the beauty industry and beyond. Our business is built to be a force for good.
Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in growing, fixing, and reinventing brands in the food, beverage, wellness, and fitness industry. If your naturals brand is in need of positioning, package design, or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com

Show Notes
Jennifer talks a little bit about herself what she did to be where she is right now [4:22]
Jennifer talks about why it is important to be ethical in a business more than anything else [8:20]
Jennifer talks of how to raise disabled children especially in this time of COVID [10:12]
Jennifer talks about when and how she started her business, The Human Beauty Movement [10:54]
Jennifer explains the reasons why she started the business [11:36]
Jennifer talks about how the COVID situation has affected her business [12:46]
Jennifer talks about Black Lives Matter and what that judgment does to people’s mental wellness
and what one should do to overcome that [14:00]
Jennifer talks about what she is trying to accomplish with her company [17:24]
Jennifer and Diana discuss about the B Corp certification [18:46]
Jennifer explains what Ikigai is [21:14]
Jennifer talks about Ikigai, why she’s adopted that concept of Ikigai and how she’s coaching people
through it [22:17]
Jennifer talks about the four key elements of Ikigai [23:12]
Jennifer tells the difference between passion and profession [24:20]
Jennifer explains the benefit of doing what you love as a career or business [25:30]
Jennifer points out the areas that one should be able to identify to know that they are close to their
Ikigai [27:11]
Jennifer talks about things you should avoid for you to achieve your Ikigai [28:00]
Jennifer talks about why it is important to also have feelings while working [34:22]
Jennifer talks about interesting concepts of improving yourself [37:09]
Jennifer explains why organic nutrients are important at arriving at self improvement [37:40]
Jennifer explains what impacts social media has on...]]>3610falsefullKate Ruffing - Leading Through Times of Changeshttps://www.spreaker.com/episode/kate-ruffing-leading-through-times-of-changes--51348575In this episode listen to the life lessons and learnings of Kate Ruffing, and how her path to leadership coaching started, and is founded on the principles of rowing.
In this episode you will learn:
The difference in organizing your company between structural vs functional roles
How to create a culture that trusts leadership
How reaching though the “glass floor” strengthens your company in times of crisis
How making mistakes are the fastest path to growth

About Kate Ruffing:
For over twenty years, Kate Ruffing has grown brands across the food, beverage, agricultural, and health industries. Starting with her time at Kraft Foods where she worked on billion-dollar brands such as Oscar Mayer, Oreo, and DiGiorno Pizza to her roles at Starbucks where she brought retail brands to B2B markets and relaunched the Starbucks food program, she has a proven track record for successful brand and product launches. She was educated at University of Wisconsin – Madison in Meat & Animal Science and Food Chemistry and holds an MBA from University of Chicago- Booth School of Business. Her roles have been in Operations/Production, R&D/Product Development, Brand Management and Strategy. Now, with her consulting firm Flashpoint Strategy, she develops strategies and guides companies such as Starbucks, Nestlé, DRY Soda, High Key Snacks and Yakima Chief Hops to grow their top and bottom-line business and brands.
Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in growing, fixing, and reinventing brands in the food, beverage, wellness, and fitness industry. If your naturals brand is in need of positioning, package design, or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com]]>gooder.podbean.com/52c1dc24-299a-59bb-8642-7cee21048ba0Tue, 07 Jul 2020 14:57:49 +0000Heartcast MediaThe more things change, the more they stay the same. That’s true about everything - including leadership. The naturals industry (food/beverage/wellness/fitness) is being impacted by the most extensive set of disruptions the industry has seen in a long...In this episode listen to the life lessons and learnings of Kate Ruffing, and how her path to leadership coaching started, and is founded on the principles of rowing.
In this episode you will learn:
The difference in organizing your company between structural vs functional roles
How to create a culture that trusts leadership
How reaching though the “glass floor” strengthens your company in times of crisis
How making mistakes are the fastest path to growth

About Kate Ruffing:
For over twenty years, Kate Ruffing has grown brands across the food, beverage, agricultural, and health industries. Starting with her time at Kraft Foods where she worked on billion-dollar brands such as Oscar Mayer, Oreo, and DiGiorno Pizza to her roles at Starbucks where she brought retail brands to B2B markets and relaunched the Starbucks food program, she has a proven track record for successful brand and product launches. She was educated at University of Wisconsin – Madison in Meat & Animal Science and Food Chemistry and holds an MBA from University of Chicago- Booth School of Business. Her roles have been in Operations/Production, R&D/Product Development, Brand Management and Strategy. Now, with her consulting firm Flashpoint Strategy, she develops strategies and guides companies such as Starbucks, Nestlé, DRY Soda, High Key Snacks and Yakima Chief Hops to grow their top and bottom-line business and brands.
Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in growing, fixing, and reinventing brands in the food, beverage, wellness, and fitness industry. If your naturals brand is in need of positioning, package design, or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com]]>3688falsefullBeth Corbett - Packaging and Supply Chain Trends and Plans: Start planning now!https://www.spreaker.com/episode/beth-corbett-packaging-and-supply-chain-trends-and-plans-start-planning-now--51348589Beth shares her insights on how COVID-19 and international policies are impacting long and short-term issues related to domestic and global sourcing and environmental packaging innovations. She also shares how new technologies not only make a greener supply chain but can enhance consumer, customer and retailer relations.
In this episode you will learn:
· How transparent communication and sharing of data can strengthen your relationships with retailers.
· How just-in-time inventory is being redefined.
· What new technologies in environmental packaging need to be explored further and championed by major brands.
· How Augmented Reality can build a bridge with consumers when other marketing tactics cannot be used.
· Why relationships and planning are worth more than money.
]]>gooder.podbean.com/345a615a-f8ab-5000-a9bb-1e20007d5e6aTue, 07 Jul 2020 14:55:55 +0000Heartcast MediaBeth Corbett is a brand packaging leader who has merged her background in marketing and sales with her passion for cannabis and CBD products to become a leading packaging consultant to this exploding market. Beth shares her insights on how COVID-19...Beth shares her insights on how COVID-19 and international policies are impacting long and short-term issues related to domestic and global sourcing and environmental packaging innovations. She also shares how new technologies not only make a greener supply chain but can enhance consumer, customer and retailer relations.
In this episode you will learn:
· How transparent communication and sharing of data can strengthen your relationships with retailers.
· How just-in-time inventory is being redefined.
· What new technologies in environmental packaging need to be explored further and championed by major brands.
· How Augmented Reality can build a bridge with consumers when other marketing tactics cannot be used.
· Why relationships and planning are worth more than money.
]]>3047falsefullPilot Episodehttps://www.spreaker.com/episode/pilot-episode--51348587gooder.podbean.com/c0ad54a0-53ab-50bf-961b-03a09ae60d3dThu, 04 Jun 2020 03:17:19 +0000Heartcast MediaAfter spending 20 years working in the food, beverage & wellness industry I've created this podcast to introduce you to the powerhouse women who have found success on every level. My goal is give you direct access to their insights and expertise in...134falsefull