https://www.spreaker.com/podcast/the-onlinification-pod--5661034enBusinessCopyright Doug Boltonhttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/d6b132e68b31bab6b71473feb1093f57.jpghttps://www.spreaker.com/podcast/the-onlinification-pod--5661034Wed, 03 Jul 2024 19:23:51 +0000Doug BoltonDoug Boltonfeeds@spreaker.comA weekly podcast about online and digital from Zooma.cleanepisodichttps://www.spreaker.com/episode/84-inbound-journey-with-ulrik-andersson--60592798tag:soundcloud,2010:tracks/1862193387Wed, 03 Jul 2024 19:17:07 +0000Doug BoltonInbound journey with Ulrik Andersson2216cleanfullhttps://www.spreaker.com/episode/83-marketing-for-a-good-cause-with-goteborgs-stadsmission--57188127tag:soundcloud,2010:tracks/1633765593Wed, 11 Oct 2023 03:00:08 +0000Doug BoltonFor most people in Zooma's hometown of Gothenburg, Stadsmissionen is a familiar institution. For over 70 years, they've worked to help the city's most vulnerable with emergency help and long-term support - whether they're dealing with homelessness,...1443cleanfullhttps://www.spreaker.com/episode/82-why-you-should-add-webinars-to-your-content-mix-with-webinargeek-s-bryan-van-anrooij--54123315tag:soundcloud,2010:tracks/1527541357Wed, 07 Jun 2023 03:00:04 +0000Doug BoltonWebinars are nothing new in the world of online communication, but they're still unfamiliar territory for a lot of B2B companies. In this episode of The Onlinification Pod, I spoke to Bryan van Anrooij, head of marketing at WebinarGeek, to talk about...2165cleanfullhttps://www.spreaker.com/episode/81-how-did-lisa-s-internship-go-with-lisa-sundgren--53801809tag:soundcloud,2010:tracks/1510143277Wed, 10 May 2023 03:00:00 +0000Doug BoltonWe're breaking our normal program this week with a one-off episode of The Internship Pod with Lisa Sundgren, Zooma intern and soon-to-be full-time Zoomer.   Lisa's internship will soon be over, and even though she won't be leaving us, we asked her to...909cleanfullhttps://www.spreaker.com/episode/80-linkedin-ads-and-finding-your-audience-with-alfred-broman--53648606tag:soundcloud,2010:tracks/1497617470Wed, 26 Apr 2023 03:00:07 +0000Doug BoltonIf you work at a B2B company, your target audience probably spends a lot of time on LinkedIn. It's always been an essential platform for companies that want to reach potential buyers at other companies, and when you use its paid advertising features,...1674cleanfullhttps://www.spreaker.com/episode/79-creating-a-data-driven-marketing-plan-with-joonas-jukkara--53352268tag:soundcloud,2010:tracks/1462525108Mon, 27 Mar 2023 12:59:56 +0000Doug BoltonToday's episode is all about data-driven marketing. I'm thrilled to have Joonas Jukkara, from SEOSEON, as our guest. Joonas is an expert in creating data-driven marketing plans and will be sharing his insights on how to identify and track KPIs for...2846cleanfullhttps://www.spreaker.com/episode/78-how-faktum-makes-a-difference-on-sweden-s-streets-with-sarah-britz--53057598tag:soundcloud,2010:tracks/1446839005Wed, 01 Mar 2023 04:00:00 +0000Doug BoltonIn this week's episode of The Onlinification Pod, I spoke to Sarah Britz, CEO and editor-in-chief of Faktum, Sweden's biggest street newspaper. During our discussion, we spoke about Faktum's business model, the role the paper plays in the lives of the...1526cleanfullhttps://www.spreaker.com/episode/77-how-we-re-building-our-referral-program-with-alexander-evjenth--53057520tag:soundcloud,2010:tracks/1392489370Wed, 30 Nov 2022 04:00:03 +0000Doug BoltonContent creator, HubSpot wizard and part-time podcast host Alexander Evjenth joined me in this week's episode of The Onlinification Pod to talk about the referral program he's been building for Zooma entirely in HubSpot. Take a listen to find out the...1058cleanfullhttps://www.spreaker.com/episode/76-how-womengineer-inspires-the-next-generation-of-engineers-with-marie-idestrom--53054905tag:soundcloud,2010:tracks/1388976031Wed, 23 Nov 2022 14:59:09 +0000Doug BoltonIn this episode, Doug was joined by Marie Ideström, CEO and Founder of Womengineer, a Swedish foundation that aims to boost gender equality in the engineering industry by inspiring young girls to find out more about their hidden passion for STEM at an...1768cleanfullhttps://www.spreaker.com/episode/75-how-to-manage-digital-transformation-like-interwheel-with-karl-helmer-and-alireza-abbasi--53054875tag:soundcloud,2010:tracks/1376301760Wed, 09 Nov 2022 04:30:02 +0000Doug BoltonDigitalising a traditional B2B company is no easy task - but with the right mindset and tools, it can be done. To find out how, we invited two friends from Interwheel - sales and marketing director Karl Helmer and digital marketer Alireza Abbasi - to...1825cleanfullhttps://www.spreaker.com/episode/74-surviving-your-pim-system-implementation-with-jakob-thorner--53058704tag:soundcloud,2010:tracks/1369665403Wed, 26 Oct 2022 03:30:07 +0000Doug BoltonThe idea of a product information management (PIM) system implementation is a scary one for many B2B companies. Projects like this have a reputation for being long, complex, and difficult to succeed with. However, this doesn't need to be the case - to...1020cleanfullhttps://www.spreaker.com/episode/73-how-to-start-your-company-podcast-with-doug-and-alex--53057463tag:soundcloud,2010:tracks/1365323902Wed, 19 Oct 2022 12:00:16 +0000Doug BoltonIf you're planning on starting a company podcast but you're not sure how to begin, take a listen to this episode - in it, I asked pod hosts Doug and Alex about their main learnings from running The Onlinification Pod, and what Zooma can do to get your...1020cleanfullhttps://www.spreaker.com/episode/72-get-to-know-jakob-thorner-technical-lead-at-zooma--53057650tag:soundcloud,2010:tracks/1360200055Tue, 11 Oct 2022 15:28:13 +0000Doug BoltonGet to know Jakob Thornér - Technical Lead at Zooma495cleanfullhttps://www.spreaker.com/episode/71-revenue-operations-with-anna-oom-from-qmatic--53056543tag:soundcloud,2010:tracks/1352802007Wed, 28 Sep 2022 14:22:49 +0000Doug BoltonAre you considering Revenue Operations? Then, this is the episode you've been waiting for. We are so happy that Anna Oom from Qmatic took the time to visit The Onlinification Pod to discuss revenue operations. Anna is Head Of Revenue Marketing at...1141cleanfullhttps://www.spreaker.com/episode/70-brand-identity-with-sanna-hedberg--53056986tag:soundcloud,2010:tracks/1339344760Wed, 14 Sep 2022 12:00:10 +0000Doug BoltonThis episode is going to be about brand identity, and the guest is Sanna Hedberg, who works as a designer here at Zooma. I hope you enjoyed this episode.908cleanfullhttps://www.spreaker.com/episode/69-brand-value-proposition-and-positioning-statement--51196226tag:soundcloud,2010:tracks/1334064775Tue, 30 Aug 2022 11:45:50 +0000Doug BoltonA while ago, I read an email where Anders was discussing brand value propositions and positioning statements with a client. So I thought this could be a great topic for the Onlinification Pod. It was a fun episode, and I really hope you enjoy it.1143cleanfullhttps://www.spreaker.com/episode/68-what-does-a-crm-manager-do-with-jack-warren--51196221 
Enjoy, and don't forget to subscribe! Either right here, or at zooma.agency/en/learn/podcast
 
And while you're at it, visit Automata's site at automata.tech.]]>tag:soundcloud,2010:tracks/1329670762Wed, 24 Aug 2022 03:00:08 +0000Doug BoltonHaving an effective CRM system can give a huge boost to any sales and marketing team, and when the right processes are in place, it can actually drive business. However, for too many B2B companies, the CRM system simply takes up a lot of time and... 
Enjoy, and don't forget to subscribe! Either right here, or at zooma.agency/en/learn/podcast
 
And while you're at it, visit Automata's site at automata.tech.]]>1206cleanfullhttps://www.spreaker.com/episode/67-get-to-know-anna--51196231tag:soundcloud,2010:tracks/1324385011Wed, 17 Aug 2022 06:30:32 +0000Doug BoltonIn this episode, I was joined by Anna, administrator and workplace manager at Zooma.525cleanfullhttps://www.spreaker.com/episode/66-the-beginner-s-guide-to-international-seo--51196223 
Enjoy, and don't forget to subscribe! Either right here, or at https://www.zooma.se/en/learn/podcast]]>tag:soundcloud,2010:tracks/1317843673Wed, 10 Aug 2022 03:00:06 +0000Doug BoltonIn this episode, Doug Bolton and Daniel Falk discuss international SEO - the process of optimising your site for good search performance in a different country or a different language. It's an important thing to get right if you're a B2B company with... 
Enjoy, and don't forget to subscribe! Either right here, or at https://www.zooma.se/en/learn/podcast]]>1681cleanfullhttps://www.spreaker.com/episode/65-production-of-unique-images-for-your-own-image-bank--51196220tag:soundcloud,2010:tracks/1305789889Wed, 27 Jul 2022 11:00:02 +0000Doug Bolton#65: Production of unique images for your own image bank by Zooma940cleanfullhttps://www.spreaker.com/episode/64-marketing-rollout-from-global-to-local--51196227tag:soundcloud,2010:tracks/1304433217Wed, 20 Jul 2022 06:00:02 +0000Doug BoltonLocalisation is often a challenge for international companies. Alexander spoke to Charlotte to find out how to make it easier.967cleanfullhttps://www.spreaker.com/episode/63-getting-to-know-marko-kukanjac--51196225
Marko works as a full-stack developer here at Zooma, and he's a major part of the technical team along with Zieyaad, Yeu-Kang and Jakob. Marko comes from Serbia, but he's lived here in Sweden since 2016, and he's been a part of Zooma since 2020.

I hope you enjoy getting to know Marko in this episode!]]>tag:soundcloud,2010:tracks/1297996495Wed, 13 Jul 2022 03:00:08 +0000Doug BoltonIn this episode of The Onlinification Pod, we're continuing our series of getting to know the Zoomers who we don't usually have as guests. This week, it's Marko's turn. Marko works as a full-stack developer here at Zooma, and he's a major part of the...
Marko works as a full-stack developer here at Zooma, and he's a major part of the technical team along with Zieyaad, Yeu-Kang and Jakob. Marko comes from Serbia, but he's lived here in Sweden since 2016, and he's been a part of Zooma since 2020.

I hope you enjoy getting to know Marko in this episode!]]>749cleanfullhttps://www.spreaker.com/episode/62-hubspot-development--51196224tag:soundcloud,2010:tracks/1297375732Thu, 30 Jun 2022 14:47:18 +0000Doug BoltonToday, you're going to hear from Zieyaad, Kang and Marko, Zooma's HubSpot developer team, and we're going to talk about HubSpot from a developer's perspective.1413cleanfullhttps://www.spreaker.com/episode/61-get-to-know-zieyaad--51196232tag:soundcloud,2010:tracks/1291520284Tue, 21 Jun 2022 12:46:13 +0000Doug BoltonIn this episode, I was joined by Zieyaad, a HubSpot developer at Zooma who works remotely from South Africa. Find out who Zieyaad is and what it's like to work full-time remotely.855cleanfullhttps://www.spreaker.com/episode/the-internship-pod-the-challenges-of-marketing--51196222
Caroline has a background in film studies and felt that she found her passion early on during her studies. Today she has a broad role in the company, but her primary responsibility is to create a framework and coordinate the company's marketing activities.  

In our discussion we spoke about: 

The difference between 376 Films and other content suppliers on the market 
The challenges of working with marketing in a start-up 

At the end of the episode, Caroline is sharing some valuable tips for anyone facing the same challenges or who might face them in the future. 

As always, links and a complete transcription can be found below! 

Enjoy!]]>tag:soundcloud,2010:tracks/1286346826Mon, 13 Jun 2022 06:52:04 +0000Doug BoltonIn this episode, I invited the first external guest to The Internship Pod, Caroline Sjöbeck. She's the content director and operations manager for 376 Films, a production company based in Malmö.  Caroline has a background in film studies and felt...
Caroline has a background in film studies and felt that she found her passion early on during her studies. Today she has a broad role in the company, but her primary responsibility is to create a framework and coordinate the company's marketing activities.  

In our discussion we spoke about: 

The difference between 376 Films and other content suppliers on the market 
The challenges of working with marketing in a start-up 

At the end of the episode, Caroline is sharing some valuable tips for anyone facing the same challenges or who might face them in the future. 

As always, links and a complete transcription can be found below! 

Enjoy!]]>476cleanfullhttps://www.spreaker.com/episode/58-so-how-did-the-internship-go-with-josefine-kinnvall--51196228
Hopefully, this episode will come in handy if you're planning on doing an internship at Zooma in future, or if you know someone who might want to do one.

Enjoy, and subscribe! Either right here, or at zooma.agency/en/learn/podcast]]>tag:soundcloud,2010:tracks/1279186942Wed, 01 Jun 2022 14:50:19 +0000Doug BoltonThis week on the pod, I was joined by Josefine Kinnvall, Zooma's current intern. She's got plenty of podcast experience after creating The Internship Pod, but this time, she's on the other end of the microphone. Hopefully, this episode will come in...
Hopefully, this episode will come in handy if you're planning on doing an internship at Zooma in future, or if you know someone who might want to do one.

Enjoy, and subscribe! Either right here, or at zooma.agency/en/learn/podcast]]>769cleanfullhttps://www.spreaker.com/episode/57-the-internship-pod-from-intern-to-zoomer--51196229 
Jesper has worked as a project manager at Zooma since 2017, and inofficially has the best music taste in the office. He started off as an intern, and after a successful internship he ended up as a full-time Zoomer. In this episode, we spoke about his journey, the difference between B2B and B2C, and the fear of asking for help. 
 
Jesper also gives valuable tips for students who may feel a bit lost in the media and communication jungle! 
 
If you don't want to miss the upcoming episodes of The Internship Pod, make sure to subscribe!]]>tag:soundcloud,2010:tracks/1270603066Wed, 18 May 2022 11:44:25 +0000Doug BoltonWhen you come from a theoretical background of studies and academia, an internship actually puts your knowledge to the test. I discussed this and much more with Jesper Björkman in this week's episode of The Internship Pod.   Jesper has worked as a... 
Jesper has worked as a project manager at Zooma since 2017, and inofficially has the best music taste in the office. He started off as an intern, and after a successful internship he ended up as a full-time Zoomer. In this episode, we spoke about his journey, the difference between B2B and B2C, and the fear of asking for help. 
 
Jesper also gives valuable tips for students who may feel a bit lost in the media and communication jungle! 
 
If you don't want to miss the upcoming episodes of The Internship Pod, make sure to subscribe!]]>1046cleanfullhttps://www.spreaker.com/episode/54-lost-in-translation-with-linda-gardlov--51196230 
Quality translation is absolutely essential if your company does business internationally - but too many companies treat it as an afterthought. It doesn't have to be this way - and to prove it, I invited Linda Gårdlöv to guest this week's episode of The Onlinification Pod. She's the CEO of Comactiva Language Partner, a Gothenburg-based agency specialising in translation and localisation of commercial content.
 
Linda has a wealth of experience from the translation industry and the world of international B2B business - so she was the perfect person to ask about how companies should be handling translations, and how they can work to increase the quality and accuracy of the finished result. 
 
In our discussion, we spoke about:
 
- The common mistakes that companies make when handling their multilingual online presence
 
- How a good language partner can not only translate your copy, but also adapt it effectively to be understood in a foreign culture
 
- How you should collaborate when working with a translation agency to make sure your industry's unique jargon doesn't get lost in translation
 
Enjoy, and don't forget to subscribe! Either right here, or at https://www.zooma.se/en/learn/podcast
 
Thanks very much to Linda for guesting this episode - to find out more about Comactiva, visit them online at comactiva.se]]>tag:soundcloud,2010:tracks/1250024398Wed, 20 Apr 2022 12:13:44 +0000Doug BoltonLots of B2B marketers know the feeling - you've just finished the copy and design of a brand-new landing page for your latest campaign or product. You're ready to go! But hold on a second - you need to wait for the translations first. Cue a lot of... 
Quality translation is absolutely essential if your company does business internationally - but too many companies treat it as an afterthought. It doesn't have to be this way - and to prove it, I invited Linda Gårdlöv to guest this week's episode of The Onlinification Pod. She's the CEO of Comactiva Language Partner, a Gothenburg-based agency specialising in translation and localisation of commercial content.
 
Linda has a wealth of experience from the translation industry and the world of international B2B business - so she was the perfect person to ask about how companies should be handling translations, and how they can work to increase the quality and accuracy of the finished result. 
 
In our discussion, we spoke about:
 
- The common mistakes that companies make when handling their multilingual online presence
 
- How a good language partner can not only translate your copy, but also adapt it effectively to be understood in a foreign culture
 
- How you should collaborate when working with a translation agency to make sure your industry's unique jargon doesn't get lost in translation
 
Enjoy, and don't forget to subscribe! Either right here, or at https://www.zooma.se/en/learn/podcast
 
Thanks very much to Linda for guesting this episode - to find out more about Comactiva, visit them online at comactiva.se]]>1194cleanfullhttps://www.spreaker.com/episode/45-the-biggest-hubspot-mistakes-and-how-to-avoid-them-with-tobias-pasma--51196233 
Don't forget to subscribe! Either here, or on zooma.agency/en/podcast]]>tag:soundcloud,2010:tracks/1177774669Wed, 15 Dec 2021 04:00:00 +0000Doug BoltonTime for another new guest! Tobias only joined us at the start of December, but I wanted to get him on the podcast as soon as possible to talk about HubSpot. Tobias has been working with HubSpot since 2013, so he was the perfect person to ask about... 
Don't forget to subscribe! Either here, or on zooma.agency/en/podcast]]>1120cleanfull