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<rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:podcast="https://podcastindex.org/namespace/1.0" xmlns:media="http://search.yahoo.com/mrss/" version="2.0"><channel><title>Masters of Service</title><link>https://www.spreaker.com/podcast/masters-of-service--5645529</link><description><![CDATA[The Show for B2B Service CEOs who want to grow their business.  We're dedicated to talking to in-the-trenches experts to find out what's working now to grow revenue for B2B service businesses and agencies.]]></description><atom:link href="https://www.spreaker.com/show/5645529/episodes/feed" rel="self" type="application/rss+xml"/><language>en</language><category>Marketing</category><copyright>Copyright Whiteboard Geeks</copyright><image><url>https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg</url><title>Masters of Service</title><link>https://www.spreaker.com/podcast/masters-of-service--5645529</link></image><lastBuildDate>Thu, 29 Feb 2024 14:31:27 +0000</lastBuildDate><itunes:author>Whiteboard Geeks</itunes:author><itunes:owner><itunes:name>Whiteboard Geeks</itunes:name><itunes:email>support@whiteboardgeeks.com</itunes:email></itunes:owner><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:subtitle>The Show for B2B Service CEOs who want to grow their business.  We're dedicated to talking to in-the-trenches experts to find out what's working now to grow revenue for B2B service businesses and agencies.</itunes:subtitle><itunes:summary><![CDATA[The Show for B2B Service CEOs who want to grow their business.  We're dedicated to talking to in-the-trenches experts to find out what's working now to grow revenue for B2B service businesses and agencies.]]></itunes:summary><itunes:category text="Business"><itunes:category text="Marketing"/></itunes:category><itunes:explicit>false</itunes:explicit><podcast:guid>0c95f1ef-1248-5965-878b-1facdbfb37c0</podcast:guid><itunes:type>episodic</itunes:type><item><title>"Revolutionizing B2B Technology Services: A CEO's Journey to Success" with Sean Kline</title><link>https://www.spreaker.com/episode/revolutionizing-b2b-technology-services-a-ceo-s-journey-to-success-with-sean-kline--53832932</link><description><![CDATA[On this episode of Masters of Service, Kurt interviews Sean Kline, CEO of Turbotek, who shares his experience transitioning from a marketing executive to a CEO and the importance of providing concrete value and staying in touch with customers. Kline recommends 'The Effective Executive' by Peter Drucker for executives in small or large enterprises.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53832932</guid><pubDate>Fri, 12 May 2023 18:13:18 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/53832932/mos_65_sean_kline_mixdown.mp3" length="27394323" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>On this episode of Masters of Service, Kurt interviews Sean Kline, CEO of Turbotek, who shares his experience transitioning from a marketing executive to a CEO and the importance of providing concrete value and staying in touch with customers. Kline...</itunes:subtitle><itunes:summary><![CDATA[On this episode of Masters of Service, Kurt interviews Sean Kline, CEO of Turbotek, who shares his experience transitioning from a marketing executive to a CEO and the importance of providing concrete value and staying in touch with customers. Kline recommends 'The Effective Executive' by Peter Drucker for executives in small or large enterprises.]]></itunes:summary><itunes:duration>1044</itunes:duration><itunes:keywords>b2b,executive,marketing</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>"Mastering the Art of Marketing: Unleashing the Power of AI, Narrative, and Storytelling" with Spencer Kelty</title><link>https://www.spreaker.com/episode/mastering-the-art-of-marketing-unleashing-the-power-of-ai-narrative-and-storytelling-with-spencer-kelty--53832931</link><description><![CDATA[On this episode of Masters of Service, Kurt interviews Spencer Kelty from Yogi, discussing the company's AI technology that analyzes customer feedback to improve products and marketing strategies. Kelty shares a success story of how Yogi helped a regional staffing agency grow by improving their digital presence and connecting with their community. They also talk about the importance of aligning marketing with revenue and long-term business goals.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53832931</guid><pubDate>Fri, 12 May 2023 18:08:28 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/53832931/mos_61_spencer_kelty_mixdown.mp3" length="34518201" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>On this episode of Masters of Service, Kurt interviews Spencer Kelty from Yogi, discussing the company's AI technology that analyzes customer feedback to improve products and marketing strategies. Kelty shares a success story of how Yogi helped a...</itunes:subtitle><itunes:summary><![CDATA[On this episode of Masters of Service, Kurt interviews Spencer Kelty from Yogi, discussing the company's AI technology that analyzes customer feedback to improve products and marketing strategies. Kelty shares a success story of how Yogi helped a regional staffing agency grow by improving their digital presence and connecting with their community. They also talk about the importance of aligning marketing with revenue and long-term business goals.]]></itunes:summary><itunes:duration>1341</itunes:duration><itunes:keywords>ai,customer,growth,marketing,technology</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>"Revolutionizing Contract Management with AI: The Journey of Evisort's CMO" with Michaela Dempsey</title><link>https://www.spreaker.com/episode/revolutionizing-contract-management-with-ai-the-journey-of-evisort-s-cmo-with-michaela-dempsey--53832930</link><description><![CDATA[Join Kurt and Michaela Dempsey, CMO of Evisort, on this episode of Masters of Service as they discuss the benefits of using an AI-powered contract life cycle management platform. Michaela stresses the importance of understanding customers and building relationships with them. She also recommends the book 'How to Win Friends and Influence People' and invites listeners to connect with her on LinkedIn.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53832930</guid><pubDate>Fri, 12 May 2023 18:04:31 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/53832930/mos_66_michaela_dempsey_mixdown.mp3" length="28349139" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Join Kurt and Michaela Dempsey, CMO of Evisort, on this episode of Masters of Service as they discuss the benefits of using an AI-powered contract life cycle management platform. Michaela stresses the importance of understanding customers and building...</itunes:subtitle><itunes:summary><![CDATA[Join Kurt and Michaela Dempsey, CMO of Evisort, on this episode of Masters of Service as they discuss the benefits of using an AI-powered contract life cycle management platform. Michaela stresses the importance of understanding customers and building relationships with them. She also recommends the book 'How to Win Friends and Influence People' and invites listeners to connect with her on LinkedIn.]]></itunes:summary><itunes:duration>1081</itunes:duration><itunes:keywords>ai,business,contracts,lcm</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>"Revolutionizing Marketing with Technology Intelligence" with Ed Locher</title><link>https://www.spreaker.com/episode/revolutionizing-marketing-with-technology-intelligence-with-ed-locher--53732399</link><description><![CDATA[On this episode of Masters of Service, Kurt interviews Ed Locher, Executive Vice President of Marketing at HG Insights. They discuss how HG Insights provides groundbreaking solutions for sales ops and marketing, adding a layer of contextual information on top of technographics. Ed shares their success stories and how they help their clients supercharge their go-to-market.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53732399</guid><pubDate>Wed, 03 May 2023 18:44:49 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/53732399/mos_64_ed_locher_mixdown.mp3" length="46432626" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>On this episode of Masters of Service, Kurt interviews Ed Locher, Executive Vice President of Marketing at HG Insights. They discuss how HG Insights provides groundbreaking solutions for sales ops and marketing, adding a layer of contextual...</itunes:subtitle><itunes:summary><![CDATA[On this episode of Masters of Service, Kurt interviews Ed Locher, Executive Vice President of Marketing at HG Insights. They discuss how HG Insights provides groundbreaking solutions for sales ops and marketing, adding a layer of contextual information on top of technographics. Ed shares their success stories and how they help their clients supercharge their go-to-market.]]></itunes:summary><itunes:duration>1837</itunes:duration><itunes:keywords>business,marketing,sales</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>"Humanizing Diversity and Inclusion in the Workplace: Candid Conversations" with Lauren Hagerty</title><link>https://www.spreaker.com/episode/humanizing-diversity-and-inclusion-in-the-workplace-candid-conversations-with-lauren-hagerty--53654527</link><description><![CDATA[Kurt interviews Lauren Hagerty, Senior Director of Marketing and Community at PowerToFly. They discuss PowerToFly's mission to create a more inclusive workforce and their role in helping companies with diversity recruiting solutions. Lauren shares the biggest challenges of the current economic climate and how PowerToFly is reaching their audience through virtual events and small executive forums.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53654527</guid><pubDate>Wed, 26 Apr 2023 17:26:43 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/53654527/mos_59_lauren_hagerty_mixdown.mp3" length="30003365" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews Lauren Hagerty, Senior Director of Marketing and Community at PowerToFly. They discuss PowerToFly's mission to create a more inclusive workforce and their role in helping companies with diversity recruiting solutions. Lauren shares the...</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews Lauren Hagerty, Senior Director of Marketing and Community at PowerToFly. They discuss PowerToFly's mission to create a more inclusive workforce and their role in helping companies with diversity recruiting solutions. Lauren shares the biggest challenges of the current economic climate and how PowerToFly is reaching their audience through virtual events and small executive forums.]]></itunes:summary><itunes:duration>1153</itunes:duration><itunes:keywords>dei,diversity,inclusion</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>"Maximizing Efficiency and Transforming Business Models with IoT Technology" with Adam Livesay</title><link>https://www.spreaker.com/episode/maximizing-efficiency-and-transforming-business-models-with-iot-technology-with-adam-livesay--53654526</link><description><![CDATA[Join Kurt and Adam Livesay, founder of Elevat, as they discuss the challenges and opportunities in the IoT industry. They talk about the evolution of IoT technology and how it has become more sophisticated, with companies now looking at hundreds of data points for efficiencies and safety. They also discuss the challenges of managing supply chain and people in the industry, and how companies are transforming their business models to unlock more value for their customers.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53654526</guid><pubDate>Wed, 26 Apr 2023 17:25:23 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/53654526/mos_54_adam_livesay_mixdown.mp3" length="35416039" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Join Kurt and Adam Livesay, founder of Elevat, as they discuss the challenges and opportunities in the IoT industry. They talk about the evolution of IoT technology and how it has become more sophisticated, with companies now looking at hundreds of...</itunes:subtitle><itunes:summary><![CDATA[Join Kurt and Adam Livesay, founder of Elevat, as they discuss the challenges and opportunities in the IoT industry. They talk about the evolution of IoT technology and how it has become more sophisticated, with companies now looking at hundreds of data points for efficiencies and safety. They also discuss the challenges of managing supply chain and people in the industry, and how companies are transforming their business models to unlock more value for their customers.]]></itunes:summary><itunes:duration>1384</itunes:duration><itunes:keywords>iot,software,technology</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>"Mastering Human Capital: A Journey to Success in SEO" with CJ Bachmann</title><link>https://www.spreaker.com/episode/mastering-human-capital-a-journey-to-success-in-seo-with-cj-bachmann--53654525</link><description><![CDATA[On this episode of Masters of Service, Kurt interviews CJ Bachmann, CEO of 1SEO, as she shares her journey as a female leader in the digital marketing industry and the importance of building trust with clients. Bachmann also gives advice to those looking to enter a new field and recommends two books for personal growth and career development.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53654525</guid><pubDate>Wed, 26 Apr 2023 17:23:15 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/53654525/mos_55_cj_bachmann_mixdown.mp3" length="29713069" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>On this episode of Masters of Service, Kurt interviews CJ Bachmann, CEO of 1SEO, as she shares her journey as a female leader in the digital marketing industry and the importance of building trust with clients. Bachmann also gives advice to those...</itunes:subtitle><itunes:summary><![CDATA[On this episode of Masters of Service, Kurt interviews CJ Bachmann, CEO of 1SEO, as she shares her journey as a female leader in the digital marketing industry and the importance of building trust with clients. Bachmann also gives advice to those looking to enter a new field and recommends two books for personal growth and career development.]]></itunes:summary><itunes:duration>1147</itunes:duration><itunes:keywords>digital,marketing</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>"From Painful to Productive: The Power of AI in Document Review and Accounting Workflows" with Nischal Nadhamuni</title><link>https://www.spreaker.com/episode/from-painful-to-productive-the-power-of-ai-in-document-review-and-accounting-workflows-with-nischal-nadhamuni--53654524</link><description><![CDATA[Join Kurt and Nischal Nadhamuni, President and Founder of Klarity, as they delve deep into the challenges of making AI technology reliable in a business-critical setting. They discuss the messaging and sales strategy of AI technology and how it can be framed as a tool for enabling human creativity. Nischal also recommends a book called 'How Innovation Works' by Matt Ridley, which explores the iterative nature of breakthrough technologies.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53654524</guid><pubDate>Wed, 26 Apr 2023 17:21:04 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/53654524/mos_63_nischal_nadhamuni_mixdown.mp3" length="35756229" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Join Kurt and Nischal Nadhamuni, President and Founder of Klarity, as they delve deep into the challenges of making AI technology reliable in a business-critical setting. They discuss the messaging and sales strategy of AI technology and how it can be...</itunes:subtitle><itunes:summary><![CDATA[Join Kurt and Nischal Nadhamuni, President and Founder of Klarity, as they delve deep into the challenges of making AI technology reliable in a business-critical setting. They discuss the messaging and sales strategy of AI technology and how it can be framed as a tool for enabling human creativity. Nischal also recommends a book called 'How Innovation Works' by Matt Ridley, which explores the iterative nature of breakthrough technologies.]]></itunes:summary><itunes:duration>1400</itunes:duration><itunes:keywords>ai,innovation,technology</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>"Mastering Differentiation and Negotiation: Insights from an Amazon Advertising Leader" with Brian Johnson</title><link>https://www.spreaker.com/episode/mastering-differentiation-and-negotiation-insights-from-an-amazon-advertising-leader-with-brian-johnson--53654523</link><description><![CDATA[Kurt interviews Brian Johnson, co-founder of Canopy Management, who shares his expertise in Amazon advertising and how it helped him build his reputation in the industry. Johnson emphasizes the importance of standing out from the crowd and using the 'what's in it for me' messaging to grab the audience's attention. He also talks about the evolution of their agency and the need to separate oneself from the crowded market.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53654523</guid><pubDate>Wed, 26 Apr 2023 17:19:04 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/53654523/mos_60_brian_r_johnson_mixdown.mp3" length="36991123" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews Brian Johnson, co-founder of Canopy Management, who shares his expertise in Amazon advertising and how it helped him build his reputation in the industry. Johnson emphasizes the importance of standing out from the crowd and using the...</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews Brian Johnson, co-founder of Canopy Management, who shares his expertise in Amazon advertising and how it helped him build his reputation in the industry. Johnson emphasizes the importance of standing out from the crowd and using the 'what's in it for me' messaging to grab the audience's attention. He also talks about the evolution of their agency and the need to separate oneself from the crowded market.]]></itunes:summary><itunes:duration>1443</itunes:duration><itunes:keywords>amazon,ecommerce,marketing</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>"The Future of Technology in Government: Balancing Access to Justice and Compliance" with Crystal Bell</title><link>https://www.spreaker.com/episode/the-future-of-technology-in-government-balancing-access-to-justice-and-compliance-with-crystal-bell--53654522</link><description><![CDATA[Crystal Bell, President of ImageSoft, shares her insights on managing and securing data in today's constantly recording and online world. She advises listeners to pursue their passions and engage in their careers, and recommends finding a mentor to gain experience and build confidence. Bell emphasizes the importance of being a people-first company and serving employees first.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53654522</guid><pubDate>Wed, 26 Apr 2023 17:16:35 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/53654522/mos_51_crystal_bell_mixdown.mp3" length="40730925" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Crystal Bell, President of ImageSoft, shares her insights on managing and securing data in today's constantly recording and online world. She advises listeners to pursue their passions and engage in their careers, and recommends finding a mentor to...</itunes:subtitle><itunes:summary><![CDATA[Crystal Bell, President of ImageSoft, shares her insights on managing and securing data in today's constantly recording and online world. She advises listeners to pursue their passions and engage in their careers, and recommends finding a mentor to gain experience and build confidence. Bell emphasizes the importance of being a people-first company and serving employees first.]]></itunes:summary><itunes:duration>1604</itunes:duration><itunes:keywords>government,security,technology</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>"Navigating Uncertainty: How Octane is Supporting Small Business Owners in the Recreational Goods Market" with Onaisa Landis</title><link>https://www.spreaker.com/episode/navigating-uncertainty-how-octane-is-supporting-small-business-owners-in-the-recreational-goods-market-with-onaisa-landis--53654528</link><description><![CDATA[Kurt interviews Onaisa Landis, VP of Marketing at Octane, who shares her journey from working at Fortune 500 companies to building the marketing function from scratch at Octane. They discuss Octane's lending solutions for the recreational goods market and how they are partnering with small business owners and dealerships to drive growth and provide a seamless customer experience.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53654528</guid><pubDate>Wed, 26 Apr 2023 17:13:48 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/53654528/mos_62_onaisa_landis_mixdown.mp3" length="31272837" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews Onaisa Landis, VP of Marketing at Octane, who shares her journey from working at Fortune 500 companies to building the marketing function from scratch at Octane. They discuss Octane's lending solutions for the recreational goods market...</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews Onaisa Landis, VP of Marketing at Octane, who shares her journey from working at Fortune 500 companies to building the marketing function from scratch at Octane. They discuss Octane's lending solutions for the recreational goods market and how they are partnering with small business owners and dealerships to drive growth and provide a seamless customer experience.]]></itunes:summary><itunes:duration>1201</itunes:duration><itunes:keywords>business,finance,lending</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>"Unleashing the Power of Strategic Technology Solutions: Lessons from GAP's Unique Approach" with Jocelyn Sexton</title><link>https://www.spreaker.com/episode/unleashing-the-power-of-strategic-technology-solutions-lessons-from-gap-s-unique-approach-with-jocelyn-sexton--53654530</link><description><![CDATA[Join Kurt as he talks to Jocelyn Sexton, VP of Marketing at Growth Acceleration Partners, about the challenges of brand awareness. Jocelyn explains how her team is working to stand out in a crowded market and showcase the unique qualities of their company. They also discuss the importance of culture in the workplace and how it can impact a company's success.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53654530</guid><pubDate>Wed, 26 Apr 2023 17:12:22 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/53654530/mos_58_jocelyn_sexton_mixdown.mp3" length="37551939" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Join Kurt as he talks to Jocelyn Sexton, VP of Marketing at Growth Acceleration Partners, about the challenges of brand awareness. Jocelyn explains how her team is working to stand out in a crowded market and showcase the unique qualities of their...</itunes:subtitle><itunes:summary><![CDATA[Join Kurt as he talks to Jocelyn Sexton, VP of Marketing at Growth Acceleration Partners, about the challenges of brand awareness. Jocelyn explains how her team is working to stand out in a crowded market and showcase the unique qualities of their company. They also discuss the importance of culture in the workplace and how it can impact a company's success.]]></itunes:summary><itunes:duration>1461</itunes:duration><itunes:keywords>branding,marketing</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>"Unleashing the Power of Personalized Marketing" with Jane Crisan</title><link>https://www.spreaker.com/episode/unleashing-the-power-of-personalized-marketing-with-jane-crisan--53654529</link><description><![CDATA[On this episode of Masters of Service, Kurt interviews Jane Crisan, CEO of Rain the Growth Agency, as they discuss the challenges of marketing in today's economy and the importance of brand awareness and differentiation in a crowded marketplace. Jane shares her journey from a technology background to digital marketing and how she landed at Rain the Growth Agency. They also talk about the job titles of the people they serve and the strategies Rain the Growth Agency employs to reach their audience.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53654529</guid><pubDate>Wed, 26 Apr 2023 17:10:52 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/53654529/mos_56_jane_crisan_mixdown.mp3" length="32653477" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>On this episode of Masters of Service, Kurt interviews Jane Crisan, CEO of Rain the Growth Agency, as they discuss the challenges of marketing in today's economy and the importance of brand awareness and differentiation in a crowded marketplace. Jane...</itunes:subtitle><itunes:summary><![CDATA[On this episode of Masters of Service, Kurt interviews Jane Crisan, CEO of Rain the Growth Agency, as they discuss the challenges of marketing in today's economy and the importance of brand awareness and differentiation in a crowded marketplace. Jane shares her journey from a technology background to digital marketing and how she landed at Rain the Growth Agency. They also talk about the job titles of the people they serve and the strategies Rain the Growth Agency employs to reach their audience.]]></itunes:summary><itunes:duration>1269</itunes:duration><itunes:keywords>agency,digital,marketing</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>"Marketing Strategies for Differentiation" with Patrick Spencer</title><link>https://www.spreaker.com/episode/marketing-strategies-for-differentiation-with-patrick-spencer--53594894</link><description><![CDATA[Kurt sits down with Patrick Spencer, VP of Corporate Marketing &amp; Research at Kiteworks. Patrick tells Kurt how they have adapted to new marketing strategies, using influencer marketing programs to expand their audience and engage with companies. Patrick also explains how Kiteworks strategically differentiated their brand by creating content pieces with less steep competition.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53594894</guid><pubDate>Thu, 20 Apr 2023 15:11:46 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/53594894/mos_57_patrick_spencer_mixdown.mp3" length="32696983" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt sits down with Patrick Spencer, VP of Corporate Marketing &amp;amp; Research at Kiteworks. Patrick tells Kurt how they have adapted to new marketing strategies, using influencer marketing programs to expand their audience and engage with companies....</itunes:subtitle><itunes:summary><![CDATA[Kurt sits down with Patrick Spencer, VP of Corporate Marketing &amp; Research at Kiteworks. Patrick tells Kurt how they have adapted to new marketing strategies, using influencer marketing programs to expand their audience and engage with companies. Patrick also explains how Kiteworks strategically differentiated their brand by creating content pieces with less steep competition.]]></itunes:summary><itunes:duration>1270</itunes:duration><itunes:keywords>marketing,research</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>"Benefits of SBDC – From Michigan's Leader" with J.D. Collins</title><link>https://www.spreaker.com/episode/benefits-of-sbdc-from-michigan-s-leader-with-j-d-collins--53570954</link><description><![CDATA[Kurt sits down with J.D. Collins, CEO &amp; Executive Director at Michigan Small Business Development Center. J.D. tells Kurt about his passion for entrepreneurship and helping others at the SBDC, where professional business advice evolves into tangible experience. J.D. describes his journey from grasping the use of emerging tech to solving business problems while giving back to his community, serving, and supporting economic and organizational growth.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53570954</guid><pubDate>Tue, 18 Apr 2023 14:07:53 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/53570954/mos_53_jd_collins_mixdown.mp3" length="31490027" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt sits down with J.D. Collins, CEO &amp;amp; Executive Director at Michigan Small Business Development Center. J.D. tells Kurt about his passion for entrepreneurship and helping others at the SBDC, where professional business advice evolves into...</itunes:subtitle><itunes:summary><![CDATA[Kurt sits down with J.D. Collins, CEO &amp; Executive Director at Michigan Small Business Development Center. J.D. tells Kurt about his passion for entrepreneurship and helping others at the SBDC, where professional business advice evolves into tangible experience. J.D. describes his journey from grasping the use of emerging tech to solving business problems while giving back to his community, serving, and supporting economic and organizational growth.]]></itunes:summary><itunes:duration>1219</itunes:duration><itunes:keywords>business,community,development</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>"Management, Implementation, and Ops for Solving Organizations' Problems" with Swati Patel</title><link>https://www.spreaker.com/episode/management-implementation-and-ops-for-solving-organizations-problems-with-swati-patel--53570953</link><description><![CDATA[Kurt sits down with Swati Patel, Managing Director at Clarkston Consulting. Swati tells Kurt what it means to be a part of Clarkston since 2003. Swati describes how the team helps organizations enhance operations by scaling with the right strategy and implementing tech.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53570953</guid><pubDate>Tue, 18 Apr 2023 13:57:00 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/53570953/mos_52_swati_patel_mixdown.mp3" length="28772861" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt sits down with Swati Patel, Managing Director at Clarkston Consulting. Swati tells Kurt what it means to be a part of Clarkston since 2003. Swati describes how the team helps organizations enhance operations by scaling with the right strategy and...</itunes:subtitle><itunes:summary><![CDATA[Kurt sits down with Swati Patel, Managing Director at Clarkston Consulting. Swati tells Kurt what it means to be a part of Clarkston since 2003. Swati describes how the team helps organizations enhance operations by scaling with the right strategy and implementing tech.]]></itunes:summary><itunes:duration>1106</itunes:duration><itunes:keywords>business,consulting,strategy</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>"Being on the Tech, Digital, and Marketing Side" with Melissa Davis</title><link>https://www.spreaker.com/episode/being-on-the-tech-digital-and-marketing-side-with-melissa-davis--53214059</link><description><![CDATA[Kurt sits with Melissa Davis, founder, and CEO of Elev8 Hire Solutions. Melissa tells Kurt about her journey as an entrepreneur and what it means to serve start-ups on the tech side among today's challenges. Kurt and Melissa discuss how to expand and find growth by gaining exposure.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53214059</guid><pubDate>Fri, 17 Mar 2023 19:00:02 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/53214059/mos_50_melissa_davis_mixdown.mp3" length="29950389" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt sits with Melissa Davis, founder, and CEO of Elev8 Hire Solutions. Melissa tells Kurt about her journey as an entrepreneur and what it means to serve start-ups on the tech side among today's challenges. Kurt and Melissa discuss how to expand and...</itunes:subtitle><itunes:summary><![CDATA[Kurt sits with Melissa Davis, founder, and CEO of Elev8 Hire Solutions. Melissa tells Kurt about her journey as an entrepreneur and what it means to serve start-ups on the tech side among today's challenges. Kurt and Melissa discuss how to expand and find growth by gaining exposure.]]></itunes:summary><itunes:duration>1154</itunes:duration><itunes:keywords>entrepreneur,startup,technology</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>"Bringing Marketing Creativity and Strategy to the Tech Side" with Liesse Jayalath</title><link>https://www.spreaker.com/episode/bringing-marketing-creativity-and-strategy-to-the-tech-side-with-liesse-jayalath--53214060</link><description><![CDATA[Kurt sits with Liesse Jayalath, Director of Creative and Content Strategies at Look Left Marketing. Liesse tells Kurt how working on the tech side means developing strategy so clients can tell their stories and craft creative messages with them to show the world what their product is doing in a compelling and engaging way.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53214060</guid><pubDate>Fri, 17 Mar 2023 17:00:02 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/53214060/mos_49_liesse_jayalath_mixdown.mp3" length="32545348" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt sits with Liesse Jayalath, Director of Creative and Content Strategies at Look Left Marketing. Liesse tells Kurt how working on the tech side means developing strategy so clients can tell their stories and craft creative messages with them to...</itunes:subtitle><itunes:summary><![CDATA[Kurt sits with Liesse Jayalath, Director of Creative and Content Strategies at Look Left Marketing. Liesse tells Kurt how working on the tech side means developing strategy so clients can tell their stories and craft creative messages with them to show the world what their product is doing in a compelling and engaging way.]]></itunes:summary><itunes:duration>1263</itunes:duration><itunes:keywords>marketing,technology</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>"A Better World" with Nish Parikh</title><link>https://www.spreaker.com/episode/a-better-world-with-nish-parikh--53123715</link><description><![CDATA[Kurt chats with Nish Parikh, Co-Founder and CEO of Rangam, a company dedicated to helping other companies hire people with disabilities. Nish discusses strategies for helping companies change their mindset and leveraging technology to educate employers.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53123715</guid><pubDate>Fri, 10 Mar 2023 15:00:02 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/53123715/mos_48_nish_parihk_mixdown.mp3" length="31932435" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt chats with Nish Parikh, Co-Founder and CEO of Rangam, a company dedicated to helping other companies hire people with disabilities. Nish discusses strategies for helping companies change their mindset and leveraging technology to educate employers.</itunes:subtitle><itunes:summary><![CDATA[Kurt chats with Nish Parikh, Co-Founder and CEO of Rangam, a company dedicated to helping other companies hire people with disabilities. Nish discusses strategies for helping companies change their mindset and leveraging technology to educate employers.]]></itunes:summary><itunes:duration>1238</itunes:duration><itunes:keywords>diversity,hiring,inclusion</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>"What's Your Cornerstone?" with Ryan Steelberg</title><link>https://www.spreaker.com/episode/what-s-your-cornerstone-with-ryan-steelberg--53123719</link><description><![CDATA[Kurt sits down with Ryan Steelberg, CEO and President of Veritone. Ryan shares his insights about why branding is the cornerstone and how critical it is to be hyper-focused on the customer. For Ryan, increasing partnerships and developing relationships over time is key.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53123719</guid><pubDate>Fri, 10 Mar 2023 14:00:02 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/53123719/mos_47_ryan_steelberg_mixdown.mp3" length="43863477" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt sits down with Ryan Steelberg, CEO and President of Veritone. Ryan shares his insights about why branding is the cornerstone and how critical it is to be hyper-focused on the customer. For Ryan, increasing partnerships and developing...</itunes:subtitle><itunes:summary><![CDATA[Kurt sits down with Ryan Steelberg, CEO and President of Veritone. Ryan shares his insights about why branding is the cornerstone and how critical it is to be hyper-focused on the customer. For Ryan, increasing partnerships and developing relationships over time is key.]]></itunes:summary><itunes:duration>1735</itunes:duration><itunes:keywords>audience,branding,customer</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>"Experience the Brand" with Rick Cosgrove</title><link>https://www.spreaker.com/episode/experience-the-brand-with-rick-cosgrove--53123716</link><description><![CDATA[Kurt interviews Rick Cosgrove, President of Agency EA, a company that creates brand experiences. Rick shares what he’s learned from overseeing marketing efforts to create thought leadership events, hybrid and virtual events, launches — any kind of memorable experience that connects brands with their target audience.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53123716</guid><pubDate>Thu, 09 Mar 2023 17:00:01 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/53123716/mos_46_rick_cosgrove_mixdown.mp3" length="43011283" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews Rick Cosgrove, President of Agency EA, a company that creates brand experiences. Rick shares what he’s learned from overseeing marketing efforts to create thought leadership events, hybrid and virtual events, launches — any kind of...</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews Rick Cosgrove, President of Agency EA, a company that creates brand experiences. Rick shares what he’s learned from overseeing marketing efforts to create thought leadership events, hybrid and virtual events, launches — any kind of memorable experience that connects brands with their target audience.]]></itunes:summary><itunes:duration>1702</itunes:duration><itunes:keywords>branding</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>"Pockets of Gold" with Hadley Gayles</title><link>https://www.spreaker.com/episode/pockets-of-gold-with-hadley-gayles--53123718</link><description><![CDATA[Kurt sits down with Hadley Gayles, President of Govig &amp; Associates. Hadley shares his insights about changes in CRM and investing in technology. For Hadley, learning to recognize opportunity, and then acting with confident boldness, has been a key strategy.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53123718</guid><pubDate>Thu, 09 Mar 2023 16:00:02 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/53123718/mos_45_hadley_gayles_mixdown.mp3" length="31648598" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt sits down with Hadley Gayles, President of Govig &amp;amp; Associates. Hadley shares his insights about changes in CRM and investing in technology. For Hadley, learning to recognize opportunity, and then acting with confident boldness, has been a key...</itunes:subtitle><itunes:summary><![CDATA[Kurt sits down with Hadley Gayles, President of Govig &amp; Associates. Hadley shares his insights about changes in CRM and investing in technology. For Hadley, learning to recognize opportunity, and then acting with confident boldness, has been a key strategy.]]></itunes:summary><itunes:duration>1226</itunes:duration><itunes:keywords>crm,technology</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>"Team Perspective" with Oliver Ray</title><link>https://www.spreaker.com/episode/team-perspective-with-oliver-ray--53123711</link><description><![CDATA[Kurt interviews Oliver Ray, Managing Director of number8. Oliver shares his strategies for maintaining clarity with the team about goals and helping individuals work from a united perspective.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53123711</guid><pubDate>Thu, 09 Mar 2023 15:00:02 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/53123711/mos_43_oliver_ray_mixdown.mp3" length="34249505" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews Oliver Ray, Managing Director of number8. Oliver shares his strategies for maintaining clarity with the team about goals and helping individuals work from a united perspective.</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews Oliver Ray, Managing Director of number8. Oliver shares his strategies for maintaining clarity with the team about goals and helping individuals work from a united perspective.]]></itunes:summary><itunes:duration>1336</itunes:duration><itunes:keywords>management,teams</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>"Messaging that Reflects Economic Outlook" with Lauren Douglass</title><link>https://www.spreaker.com/episode/messaging-that-reflects-economic-outlook-with-lauren-douglass--53123712</link><description><![CDATA[Kurt interviews Lauren Douglass, SVP of Global Marketing at Channel Factory. Lauren discusses how talk of a recession impacts her messaging, making the most of consumer shows in a B2B environment, and giving people tools to make them better at their job.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53123712</guid><pubDate>Thu, 09 Mar 2023 14:00:02 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/53123712/mos_39_lauren_douglass_mixdown.mp3" length="33700715" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews Lauren Douglass, SVP of Global Marketing at Channel Factory. Lauren discusses how talk of a recession impacts her messaging, making the most of consumer shows in a B2B environment, and giving people tools to make them better at their job.</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews Lauren Douglass, SVP of Global Marketing at Channel Factory. Lauren discusses how talk of a recession impacts her messaging, making the most of consumer shows in a B2B environment, and giving people tools to make them better at their job.]]></itunes:summary><itunes:duration>1314</itunes:duration><itunes:keywords>b2b,recession</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>"A Solid Foundation" with Daniel Abdallah</title><link>https://www.spreaker.com/episode/a-solid-foundation-with-daniel-abdallah--53123713</link><description><![CDATA[Kurt speaks with Daniel Abdallah, Co-CEO of The Brookfield Group, a company that services company laptops and computers, and operates a private data center. Daniel shares what he’s learned through the challenges of recent shifts in leadership, all the while keeping up with a constantly changing market.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53123713</guid><pubDate>Wed, 08 Mar 2023 17:00:02 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/53123713/mos_44_daniel_abdallah_mixdown.mp3" length="33961965" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt speaks with Daniel Abdallah, Co-CEO of The Brookfield Group, a company that services company laptops and computers, and operates a private data center. Daniel shares what he’s learned through the challenges of recent shifts in leadership, all the...</itunes:subtitle><itunes:summary><![CDATA[Kurt speaks with Daniel Abdallah, Co-CEO of The Brookfield Group, a company that services company laptops and computers, and operates a private data center. Daniel shares what he’s learned through the challenges of recent shifts in leadership, all the while keeping up with a constantly changing market.]]></itunes:summary><itunes:duration>1325</itunes:duration><itunes:keywords>computers,data,technology</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>"B2B Tune-Up" with Maya Shah-Ceccotti</title><link>https://www.spreaker.com/episode/b2b-tune-up-with-maya-shah-ceccotti--53123717</link><description><![CDATA[Kurt sits down with Maya Shah-Ceccotti, Director of Brand and Product Marketing at Shopmonkey. In her role, Maya has come to love B2B marketing as she considers the whole multi-dimensional human with the needs that a business creates. She shares key advice about helping business owners build their shops and thrive to franchise business.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53123717</guid><pubDate>Wed, 08 Mar 2023 16:00:02 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/53123717/mos_38_maya_shah_mixdown.mp3" length="33510309" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt sits down with Maya Shah-Ceccotti, Director of Brand and Product Marketing at Shopmonkey. In her role, Maya has come to love B2B marketing as she considers the whole multi-dimensional human with the needs that a business creates. She shares key...</itunes:subtitle><itunes:summary><![CDATA[Kurt sits down with Maya Shah-Ceccotti, Director of Brand and Product Marketing at Shopmonkey. In her role, Maya has come to love B2B marketing as she considers the whole multi-dimensional human with the needs that a business creates. She shares key advice about helping business owners build their shops and thrive to franchise business.]]></itunes:summary><itunes:duration>1305</itunes:duration><itunes:keywords>b2b,franchise</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>"Augmented Reality" with Marc Uible</title><link>https://www.spreaker.com/episode/augmented-reality-with-marc-uible--53123714</link><description><![CDATA[Kurt speaks with Marc Uible, Vice President of Marketing at Threekit Visual Commerce. Marc discusses the importance of super high-quality content and constantly looking for ways to improve.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53123714</guid><pubDate>Wed, 08 Mar 2023 15:00:02 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/53123714/mos_28_marc_uible_mixdown.mp3" length="32445971" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt speaks with Marc Uible, Vice President of Marketing at Threekit Visual Commerce. Marc discusses the importance of super high-quality content and constantly looking for ways to improve.</itunes:subtitle><itunes:summary><![CDATA[Kurt speaks with Marc Uible, Vice President of Marketing at Threekit Visual Commerce. Marc discusses the importance of super high-quality content and constantly looking for ways to improve.]]></itunes:summary><itunes:duration>1261</itunes:duration><itunes:keywords>3d,ai,commerce,reality</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>"Sage Wisdom" with Robert Houghton</title><link>https://www.spreaker.com/episode/sage-wisdom-with-robert-houghton--53123720</link><description><![CDATA[Kurt chats with Robert Houghton, CEO of Sage Sustainable Electronics. Robert discusses why it’s important to make your business attractive in an environment where the market, technology, and security are constantly changing.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53123720</guid><pubDate>Wed, 08 Mar 2023 14:00:02 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/53123720/mos_27_robert_houghton_mixdown.mp3" length="35070977" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt chats with Robert Houghton, CEO of Sage Sustainable Electronics. Robert discusses why it’s important to make your business attractive in an environment where the market, technology, and security are constantly changing.</itunes:subtitle><itunes:summary><![CDATA[Kurt chats with Robert Houghton, CEO of Sage Sustainable Electronics. Robert discusses why it’s important to make your business attractive in an environment where the market, technology, and security are constantly changing.]]></itunes:summary><itunes:duration>1371</itunes:duration><itunes:keywords>electronics,security,technology</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>"Data Privacy, Please!" with William Chia</title><link>https://www.spreaker.com/episode/data-privacy-please-with-william-chia--52744851</link><description><![CDATA[Kurt interviews William Chia, Director of Product Marketing at Osano, a company that provides a complete data privacy platform to enable compliance with data privacy regulations. William discusses the importance of understanding the customer so that you can describe the customer’s problem in their own language. He also shares how partnering with competitors creates a "rising tide" that floats all boats.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52744851</guid><pubDate>Wed, 15 Feb 2023 17:46:59 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52744851/mos_36_william_chia_mixdown.mp3" length="44533757" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews William Chia, Director of Product Marketing at Osano, a company that provides a complete data privacy platform to enable compliance with data privacy regulations. William discusses the importance of understanding the customer so that...</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews William Chia, Director of Product Marketing at Osano, a company that provides a complete data privacy platform to enable compliance with data privacy regulations. William discusses the importance of understanding the customer so that you can describe the customer’s problem in their own language. He also shares how partnering with competitors creates a "rising tide" that floats all boats.]]></itunes:summary><itunes:duration>1766</itunes:duration><itunes:keywords>data,privacy,security</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Reclaiming Lost Ground" with Casey Cittadino</title><link>https://www.spreaker.com/episode/reclaiming-lost-ground-with-casey-cittadino--52731454</link><description><![CDATA[Kurt interviews Casey Cittadino, National Sales Director and Owner of SOX Erosion Solutions. Casey discusses his passion for educating HOAs, property management, golf course professionals and others about the importance of protecting shorelines and reclaiming lost land.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52731454</guid><pubDate>Tue, 14 Feb 2023 22:51:34 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52731454/mos_40_casey_coittadino_mixdown.mp3" length="31259729" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews Casey Cittadino, National Sales Director and Owner of SOX Erosion Solutions. Casey discusses his passion for educating HOAs, property management, golf course professionals and others about the importance of protecting shorelines and...</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews Casey Cittadino, National Sales Director and Owner of SOX Erosion Solutions. Casey discusses his passion for educating HOAs, property management, golf course professionals and others about the importance of protecting shorelines and reclaiming lost land.]]></itunes:summary><itunes:duration>1212</itunes:duration><itunes:keywords>environment,environmental,land,nature,property</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"The Next Level" with Shelby Malvestuto</title><link>https://www.spreaker.com/episode/the-next-level-with-shelby-malvestuto--52731456</link><description><![CDATA[Kurt sits down with Shelby Malvestuto, Director of Marketing at PowerChord. Shelby shares her strategies for targeted ABM campaigns and education tracks for trade shows.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52731456</guid><pubDate>Tue, 14 Feb 2023 22:22:17 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52731456/mos_35_shelby_malvestuto_mixdown.mp3" length="31457615" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt sits down with Shelby Malvestuto, Director of Marketing at PowerChord. Shelby shares her strategies for targeted ABM campaigns and education tracks for trade shows.</itunes:subtitle><itunes:summary><![CDATA[Kurt sits down with Shelby Malvestuto, Director of Marketing at PowerChord. Shelby shares her strategies for targeted ABM campaigns and education tracks for trade shows.]]></itunes:summary><itunes:duration>1220</itunes:duration><itunes:keywords>b2b,crm</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Machine Health" with James Newman</title><link>https://www.spreaker.com/episode/machine-health-with-james-newman--52731455</link><description><![CDATA[Kurt interviews James Newman, Head of Product and Portfolio Marketing at Augury. James’ goal is to create a new conversation around process health and production health and to eliminate the gap between the two. He shares his strategies for finding the user community where they are and talking to them directly.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52731455</guid><pubDate>Tue, 14 Feb 2023 22:10:05 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52731455/mos_34_james_newman_mixdown.mp3" length="40152405" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews James Newman, Head of Product and Portfolio Marketing at Augury. James’ goal is to create a new conversation around process health and production health and to eliminate the gap between the two. He shares his strategies for finding the...</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews James Newman, Head of Product and Portfolio Marketing at Augury. James’ goal is to create a new conversation around process health and production health and to eliminate the gap between the two. He shares his strategies for finding the user community where they are and talking to them directly.]]></itunes:summary><itunes:duration>1583</itunes:duration><itunes:keywords>ai,machinery,production</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Mentorship and Connection: Supporting Driven Professionals" with Matt Kelly</title><link>https://www.spreaker.com/episode/mentorship-and-connection-supporting-driven-professionals-with-matt-kelly--52652891</link><description><![CDATA[Kurt interviews Matt Kelly, Director of Strategic Marketing and Communications at PeopleGrove, a software platform dedicated to student and alumni networking, mentorship programs, and job connection. The two discuss the challenges of the job market today, and how PeopleGrove provides institutions with collaborative tools to elevate students' professional success.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52652891</guid><pubDate>Wed, 08 Feb 2023 19:00:02 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52652891/mos_33_matt_kelly_mixdown.mp3" length="34890951" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews Matt Kelly, Director of Strategic Marketing and Communications at PeopleGrove, a software platform dedicated to student and alumni networking, mentorship programs, and job connection. The two discuss the challenges of the job market...</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews Matt Kelly, Director of Strategic Marketing and Communications at PeopleGrove, a software platform dedicated to student and alumni networking, mentorship programs, and job connection. The two discuss the challenges of the job market today, and how PeopleGrove provides institutions with collaborative tools to elevate students' professional success.]]></itunes:summary><itunes:duration>1364</itunes:duration><itunes:keywords>education,jobs,software</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Serving Contractors with Next-Gen Reality Capture Software" with Chris Balandran</title><link>https://www.spreaker.com/episode/serving-contractors-with-next-gen-reality-capture-software-with-chris-balandran--52630597</link><description><![CDATA[Kurt interviews Chris Balandran, Director of Marketing at construction reality capture software company OpenSpace. Chris tells Kurt about how OpenSpace serves contractors with next-generation AI photo documentation solutions. She also provides insights about putting the customer first in every marketing effort.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52630597</guid><pubDate>Tue, 07 Feb 2023 19:00:02 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52630597/mos_32_chris_balandran_mixdown.mp3" length="28981537" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews Chris Balandran, Director of Marketing at construction reality capture software company OpenSpace. Chris tells Kurt about how OpenSpace serves contractors with next-generation AI photo documentation solutions. She also provides...</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews Chris Balandran, Director of Marketing at construction reality capture software company OpenSpace. Chris tells Kurt about how OpenSpace serves contractors with next-generation AI photo documentation solutions. She also provides insights about putting the customer first in every marketing effort.]]></itunes:summary><itunes:duration>1116</itunes:duration><itunes:keywords>ai,construction,software,technology</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Making Improvements, Not Changes" with Brian Smith</title><link>https://www.spreaker.com/episode/making-improvements-not-changes-with-brian-smith--52620435</link><description><![CDATA[Kurt sits down with Brian Smith, founder of IA Business Advisors, to discuss reaching difficult audiences. Brian shares where 90% of his clients come from, and shares insights about setting smart goals and learning from failures. He also discusses why you can’t be your best for others unless you serve yourself first.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52620435</guid><pubDate>Fri, 03 Feb 2023 19:00:02 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52620435/mos_31_brian_smith_mixdown.mp3" length="34383753" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt sits down with Brian Smith, founder of IA Business Advisors, to discuss reaching difficult audiences. Brian shares where 90% of his clients come from, and shares insights about setting smart goals and learning from failures. He also discusses why...</itunes:subtitle><itunes:summary><![CDATA[Kurt sits down with Brian Smith, founder of IA Business Advisors, to discuss reaching difficult audiences. Brian shares where 90% of his clients come from, and shares insights about setting smart goals and learning from failures. He also discusses why you can’t be your best for others unless you serve yourself first.]]></itunes:summary><itunes:duration>1342</itunes:duration><itunes:keywords>advising,business,consulting</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Business Growth, Sales, and Operational Change" with Adam Barney</title><link>https://www.spreaker.com/episode/business-growth-sales-and-operational-change-with-adam-barney--52620437</link><description><![CDATA[Kurt sits down with Adam Barney, President at Framework IT. Adam discusses the growth at Framework IT, sales processes, and the operational changes his business underwent during the pandemic.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52620437</guid><pubDate>Fri, 03 Feb 2023 17:00:02 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52620437/mos_30_adam_barney_mixdown.mp3" length="43981099" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt sits down with Adam Barney, President at Framework IT. Adam discusses the growth at Framework IT, sales processes, and the operational changes his business underwent during the pandemic.</itunes:subtitle><itunes:summary><![CDATA[Kurt sits down with Adam Barney, President at Framework IT. Adam discusses the growth at Framework IT, sales processes, and the operational changes his business underwent during the pandemic.]]></itunes:summary><itunes:duration>1743</itunes:duration><itunes:keywords>it,sales</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Consulting, Guiding, and Executing in B2B Marketing" with James Orsini</title><link>https://www.spreaker.com/episode/consulting-guiding-and-executing-in-b2b-marketing-with-james-orsini--52620436</link><description><![CDATA[Kurt interviews James Orsini, President of The Sasha Group, a company dedicated to teaching, guiding, and executing present-day brand building. The two discuss social media marketing and keeping B2B clients happy in a volatile economy.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52620436</guid><pubDate>Fri, 03 Feb 2023 15:00:02 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52620436/mos_29_james_orsini_mixdown.mp3" length="30025971" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews James Orsini, President of The Sasha Group, a company dedicated to teaching, guiding, and executing present-day brand building. The two discuss social media marketing and keeping B2B clients happy in a volatile economy.</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews James Orsini, President of The Sasha Group, a company dedicated to teaching, guiding, and executing present-day brand building. The two discuss social media marketing and keeping B2B clients happy in a volatile economy.]]></itunes:summary><itunes:duration>1161</itunes:duration><itunes:keywords>b2b,consulting</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Ethical Hackers Tackling Security Threats" with Samuel Hill</title><link>https://www.spreaker.com/episode/ethical-hackers-tackling-security-threats-with-samuel-hill--52607765</link><description><![CDATA[Kurt chats with Samuel Hill, Director of Product Marketing at Cyolo Security. Samuel discusses how to do more with less in strategic ways, and shares his methods for building success in partner organizations. He also provides insights about sales and marketing as "the engines of the airplane."]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52607765</guid><pubDate>Wed, 01 Feb 2023 18:57:13 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52607765/mos_42_samuel_hill_mixdown.mp3" length="38920781" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt chats with Samuel Hill, Director of Product Marketing at Cyolo Security. Samuel discusses how to do more with less in strategic ways, and shares his methods for building success in partner organizations. He also provides insights about sales and...</itunes:subtitle><itunes:summary><![CDATA[Kurt chats with Samuel Hill, Director of Product Marketing at Cyolo Security. Samuel discusses how to do more with less in strategic ways, and shares his methods for building success in partner organizations. He also provides insights about sales and marketing as "the engines of the airplane."]]></itunes:summary><itunes:duration>1532</itunes:duration><itunes:keywords>security,technology</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"How HubSpot's Elite Partner Improves ROI" with Eric Baum</title><link>https://www.spreaker.com/episode/how-hubspot-s-elite-partner-improves-roi-with-eric-baum--52607766</link><description><![CDATA[Kurt sits down with Eric Baum, CEO and Founder of BluLeadz, a HubSpot onboarding and implementation agency. In his role, Eric helps transform the way people market using HubSpot. He shares key advice about leveraging AI to help become more efficient, elevating team members, and staying focused as a CEO.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52607766</guid><pubDate>Wed, 01 Feb 2023 18:48:31 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52607766/mos_41_eric_baum_mixdown.mp3" length="40940103" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt sits down with Eric Baum, CEO and Founder of BluLeadz, a HubSpot onboarding and implementation agency. In his role, Eric helps transform the way people market using HubSpot. He shares key advice about leveraging AI to help become more efficient,...</itunes:subtitle><itunes:summary><![CDATA[Kurt sits down with Eric Baum, CEO and Founder of BluLeadz, a HubSpot onboarding and implementation agency. In his role, Eric helps transform the way people market using HubSpot. He shares key advice about leveraging AI to help become more efficient, elevating team members, and staying focused as a CEO.]]></itunes:summary><itunes:duration>1616</itunes:duration><itunes:keywords>ai,hubspot,marketing</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"The Dream Team Mindset" with Mohammed Iqbal</title><link>https://www.spreaker.com/episode/the-dream-team-mindset-with-mohammed-iqbal--52607764</link><description><![CDATA[Kurt interviews Mohammed Iqbal, founder and CEO of SweatWorks, a company that helps start-ups in the field of wellness and fitness. The two discuss the recalibration of Peloton during the pandemic, and how SweatWorks helps companies navigate amid the challenges that come with innovations in technology and changes in societal mindset.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52607764</guid><pubDate>Wed, 01 Feb 2023 18:37:33 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52607764/mos_37_mohammed_iqbal_mixdown.mp3" length="31842273" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews Mohammed Iqbal, founder and CEO of SweatWorks, a company that helps start-ups in the field of wellness and fitness. The two discuss the recalibration of Peloton during the pandemic, and how SweatWorks helps companies navigate amid the...</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews Mohammed Iqbal, founder and CEO of SweatWorks, a company that helps start-ups in the field of wellness and fitness. The two discuss the recalibration of Peloton during the pandemic, and how SweatWorks helps companies navigate amid the challenges that come with innovations in technology and changes in societal mindset.]]></itunes:summary><itunes:duration>1237</itunes:duration><itunes:keywords>fitness,technology,wellness</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Empowering Businesses Through Learning Management" with Steve Cornwell</title><link>https://www.spreaker.com/episode/empowering-businesses-through-learning-management-with-steve-cornwell--52585912</link><description><![CDATA[Kurt sits down with Steve Cornwell, founder and CEO of customer education and learning platform Northpass. Steve tells Kurt how Northpass helps companies increase profitability and efficiency through organized, customer-centric team learning programs.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52585912</guid><pubDate>Mon, 30 Jan 2023 18:07:33 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52585912/mos_26_steve_cornwell_mixdown.mp3" length="26688893" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt sits down with Steve Cornwell, founder and CEO of customer education and learning platform Northpass. Steve tells Kurt how Northpass helps companies increase profitability and efficiency through organized, customer-centric team learning programs.</itunes:subtitle><itunes:summary><![CDATA[Kurt sits down with Steve Cornwell, founder and CEO of customer education and learning platform Northpass. Steve tells Kurt how Northpass helps companies increase profitability and efficiency through organized, customer-centric team learning programs.]]></itunes:summary><itunes:duration>1021</itunes:duration><itunes:keywords>b2b,education,saas</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Happy Employees, Happy Customers" with JP Singh</title><link>https://www.spreaker.com/episode/happy-employees-happy-customers-with-jp-singh--52585911</link><description><![CDATA[Kurt interviews JP Singh, CEO of Wagento Commerce and eWay Corp. The two discuss reorganizing marketing and sales processes, improving brand marketing, and the importance of continuously nurturing relationships with employees and customers.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52585911</guid><pubDate>Mon, 30 Jan 2023 18:01:08 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52585911/mos_25_jp_singh_mixdown.mp3" length="27487008" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews JP Singh, CEO of Wagento Commerce and eWay Corp. The two discuss reorganizing marketing and sales processes, improving brand marketing, and the importance of continuously nurturing relationships with employees and customers.</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews JP Singh, CEO of Wagento Commerce and eWay Corp. The two discuss reorganizing marketing and sales processes, improving brand marketing, and the importance of continuously nurturing relationships with employees and customers.]]></itunes:summary><itunes:duration>1054</itunes:duration><itunes:keywords>marketing,sales</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Executive Consulting Done Right" with Jason Blonstein</title><link>https://www.spreaker.com/episode/executive-consulting-done-right-with-jason-blonstein--52571137</link><description><![CDATA[Kurt interviews Jason Blonstein, Managing Director at executive consulting agency ECA Partners. Jason discusses honing in on industry expertise, the importance of nurturing business relationships, and his agency's B2B outreach strategies.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52571137</guid><pubDate>Sat, 28 Jan 2023 18:51:09 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52571137/mos_24_jason_blonstein_mixdown.mp3" length="37763019" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews Jason Blonstein, Managing Director at executive consulting agency ECA Partners. Jason discusses honing in on industry expertise, the importance of nurturing business relationships, and his agency's B2B outreach strategies.</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews Jason Blonstein, Managing Director at executive consulting agency ECA Partners. Jason discusses honing in on industry expertise, the importance of nurturing business relationships, and his agency's B2B outreach strategies.]]></itunes:summary><itunes:duration>1483</itunes:duration><itunes:keywords>b2b,consulting</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Running a Full-Service Marketing Agency" with Lance Bachmann</title><link>https://www.spreaker.com/episode/running-a-full-service-marketing-agency-with-lance-bachmann--52555337</link><description><![CDATA[Kurt interviews Lance Bachmann, founder of 1SEO Digital Agency. Lance tells Kurt about the wide range of services his agency offers, and provides insights about one of the biggest trends in the marketing world: video.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52555337</guid><pubDate>Thu, 26 Jan 2023 21:50:02 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52555337/mos_23_lance_bachmann_mixdown.mp3" length="23859629" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews Lance Bachmann, founder of 1SEO Digital Agency. Lance tells Kurt about the wide range of services his agency offers, and provides insights about one of the biggest trends in the marketing world: video.</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews Lance Bachmann, founder of 1SEO Digital Agency. Lance tells Kurt about the wide range of services his agency offers, and provides insights about one of the biggest trends in the marketing world: video.]]></itunes:summary><itunes:duration>903</itunes:duration><itunes:keywords>digital,marketing</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Business Consulting and Analytics" with Alex Ladd</title><link>https://www.spreaker.com/episode/business-consulting-and-analytics-with-alex-ladd--52555338</link><description><![CDATA[Kurt interviews Alex Ladd, CEO at MindStream Analytics. Alex discusses how MindStream serves businesses with finance and data management solutions, and provides insights about current B2B marketing trends.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52555338</guid><pubDate>Thu, 26 Jan 2023 21:45:47 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52555338/mos_22_alex_ladd_mixdown.mp3" length="24468223" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews Alex Ladd, CEO at MindStream Analytics. Alex discusses how MindStream serves businesses with finance and data management solutions, and provides insights about current B2B marketing trends.</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews Alex Ladd, CEO at MindStream Analytics. Alex discusses how MindStream serves businesses with finance and data management solutions, and provides insights about current B2B marketing trends.]]></itunes:summary><itunes:duration>928</itunes:duration><itunes:keywords>analytics,b2b,consulting</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Strategic Communications: Building The Long-Term Narrative" with Peter Prodromou</title><link>https://www.spreaker.com/episode/strategic-communications-building-the-long-term-narrative-with-peter-prodromou--52555339</link><description><![CDATA[Kurt interviews Peter Prodromou, President of the Strategic Communications Group at marketing and communications agency Boathouse. Peter tells Kurt about his approach to storytelling, and his efforts to help clients see things in the long-term from a brand-building perspective.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52555339</guid><pubDate>Thu, 26 Jan 2023 21:42:03 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52555339/mos_21_peter_prodromou_mixdown.mp3" length="32724573" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews Peter Prodromou, President of the Strategic Communications Group at marketing and communications agency Boathouse. Peter tells Kurt about his approach to storytelling, and his efforts to help clients see things in the long-term from a...</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews Peter Prodromou, President of the Strategic Communications Group at marketing and communications agency Boathouse. Peter tells Kurt about his approach to storytelling, and his efforts to help clients see things in the long-term from a brand-building perspective.]]></itunes:summary><itunes:duration>1273</itunes:duration><itunes:keywords>digital,marketing</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"QA Testing + The Power of Neurodiversity" with Tara May</title><link>https://www.spreaker.com/episode/qa-testing-the-power-of-neurodiversity-with-tara-may--52541815</link><description><![CDATA[Kurt sits down with Tara May, CEO at Aspiritech. Aspiritech is a full-service QA testing company with a special focus on empowering individuals on the autism spectrum through meaningful employment. Tara tells Kurt about Aspiritech's expanding services in user testing, life cycle management, Salesforce cleanup and more.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52541815</guid><pubDate>Wed, 25 Jan 2023 17:01:08 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52541815/mos_20_tara_may_mixdown.mp3" length="30717101" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt sits down with Tara May, CEO at Aspiritech. Aspiritech is a full-service QA testing company with a special focus on empowering individuals on the autism spectrum through meaningful employment. Tara tells Kurt about Aspiritech's expanding services...</itunes:subtitle><itunes:summary><![CDATA[Kurt sits down with Tara May, CEO at Aspiritech. Aspiritech is a full-service QA testing company with a special focus on empowering individuals on the autism spectrum through meaningful employment. Tara tells Kurt about Aspiritech's expanding services in user testing, life cycle management, Salesforce cleanup and more.]]></itunes:summary><itunes:duration>1189</itunes:duration><itunes:keywords>qa</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Design Tech and Lead Gen" with George Brooks</title><link>https://www.spreaker.com/episode/design-tech-and-lead-gen-with-george-brooks--52541816</link><description><![CDATA[Kurt interviews George Brooks, founder and CEO at digital product agency Crema. George and Kurt discuss recent shifts in the technology sector, and the importance of implementing a comprehensive lead generation approach.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52541816</guid><pubDate>Wed, 25 Jan 2023 16:57:58 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52541816/mos_19_george_brooks_mixdown.mp3" length="37472959" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews George Brooks, founder and CEO at digital product agency Crema. George and Kurt discuss recent shifts in the technology sector, and the importance of implementing a comprehensive lead generation approach.</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews George Brooks, founder and CEO at digital product agency Crema. George and Kurt discuss recent shifts in the technology sector, and the importance of implementing a comprehensive lead generation approach.]]></itunes:summary><itunes:duration>1471</itunes:duration><itunes:keywords>digital,technology</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Using Tech for Public Health" with Ginger Plummer Mair</title><link>https://www.spreaker.com/episode/using-tech-for-public-health-with-ginger-plummer-mair--52530567</link><description><![CDATA[Kurt interviews Ginger Plummer Mair, Chief Communications Strategist at IQ Solutions, a company specialized in public health communications and health information technology. Ginger and Kurt discuss using technology as a tool to support health equity in the public sphere.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52530567</guid><pubDate>Tue, 24 Jan 2023 16:44:05 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52530567/mos_18_ginger_mair_mixdown.mp3" length="37205123" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews Ginger Plummer Mair, Chief Communications Strategist at IQ Solutions, a company specialized in public health communications and health information technology. Ginger and Kurt discuss using technology as a tool to support health equity...</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews Ginger Plummer Mair, Chief Communications Strategist at IQ Solutions, a company specialized in public health communications and health information technology. Ginger and Kurt discuss using technology as a tool to support health equity in the public sphere.]]></itunes:summary><itunes:duration>1459</itunes:duration><itunes:keywords>healthcare,it,technology</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"IT Staffing Solutions" with Andrew Jackson</title><link>https://www.spreaker.com/episode/it-staffing-solutions-with-andrew-jackson--52530566</link><description><![CDATA[Kurt sits down with Andrew Jackson, President at IT staffing solutions company BravoTECH. Andrew discusses his team's sales and lead generation efforts, and the importance of engaging with customers authentically in order to build long-term relationships.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52530566</guid><pubDate>Tue, 24 Jan 2023 16:35:42 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52530566/mos_17_andrew_jackson_mixdown.mp3" length="23643785" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt sits down with Andrew Jackson, President at IT staffing solutions company BravoTECH. Andrew discusses his team's sales and lead generation efforts, and the importance of engaging with customers authentically in order to build long-term relationships.</itunes:subtitle><itunes:summary><![CDATA[Kurt sits down with Andrew Jackson, President at IT staffing solutions company BravoTECH. Andrew discusses his team's sales and lead generation efforts, and the importance of engaging with customers authentically in order to build long-term relationships.]]></itunes:summary><itunes:duration>894</itunes:duration><itunes:keywords>it,staffing</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Serving Clients in an Evolving Social Media Landscape" with Deidre Lambert-Bounds</title><link>https://www.spreaker.com/episode/serving-clients-in-an-evolving-social-media-landscape-with-deidre-lambert-bounds--52495900</link><description><![CDATA[Kurt interviews Deidre Lambert-Bounds, President at Ignite Social Media. The two discuss serving clients amidst changes in the social media industry, and the wide range of outreach methods for lead generation.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52495900</guid><pubDate>Fri, 20 Jan 2023 16:47:36 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52495900/mos_16_diedre_bounds_mixdown.mp3" length="39706539" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews Deidre Lambert-Bounds, President at Ignite Social Media. The two discuss serving clients amidst changes in the social media industry, and the wide range of outreach methods for lead generation.</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews Deidre Lambert-Bounds, President at Ignite Social Media. The two discuss serving clients amidst changes in the social media industry, and the wide range of outreach methods for lead generation.]]></itunes:summary><itunes:duration>1564</itunes:duration><itunes:keywords>leads,marketing,social</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Standing Out in B2B" with Eric Dodds</title><link>https://www.spreaker.com/episode/standing-out-in-b2b-with-eric-dodds--52495899</link><description><![CDATA[Kurt sits down with Eric Dodds, Head of Product Marketing at leading open source customer data platform RudderStack. Eric tells Kurt about the array of tools RudderStack offers to businesses, and discusses the importance of positioning and messaging to stand out.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52495899</guid><pubDate>Fri, 20 Jan 2023 16:43:05 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52495899/mos_15_eric_dodds_mixdown.mp3" length="34108645" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt sits down with Eric Dodds, Head of Product Marketing at leading open source customer data platform RudderStack. Eric tells Kurt about the array of tools RudderStack offers to businesses, and discusses the importance of positioning and messaging...</itunes:subtitle><itunes:summary><![CDATA[Kurt sits down with Eric Dodds, Head of Product Marketing at leading open source customer data platform RudderStack. Eric tells Kurt about the array of tools RudderStack offers to businesses, and discusses the importance of positioning and messaging to stand out.]]></itunes:summary><itunes:duration>1331</itunes:duration><itunes:keywords>b2b,cdp,software,technology</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Culture, Values, and Relationship-Building in Comms" with Fran Biderman-Gross</title><link>https://www.spreaker.com/episode/culture-values-and-relationship-building-in-comms-with-fran-biderman-gross--52467979</link><description><![CDATA[Kurt sits down with Fran Biderman-Gross, Founder and CEO of award-winning communications agency Advantages. Fran shares insights around the importance of relationship-building, trust, and culture in the branding sphere.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52467979</guid><pubDate>Tue, 17 Jan 2023 22:58:17 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52467979/mos_14_fran_biderman_mixdown.mp3" length="31093773" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt sits down with Fran Biderman-Gross, Founder and CEO of award-winning communications agency Advantages. Fran shares insights around the importance of relationship-building, trust, and culture in the branding sphere.</itunes:subtitle><itunes:summary><![CDATA[Kurt sits down with Fran Biderman-Gross, Founder and CEO of award-winning communications agency Advantages. Fran shares insights around the importance of relationship-building, trust, and culture in the branding sphere.]]></itunes:summary><itunes:duration>1205</itunes:duration><itunes:keywords>branding,culture,leadership</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Humanizing Experiences in the IT Space" with Mike Ritsema</title><link>https://www.spreaker.com/episode/humanizing-experiences-in-the-it-space-with-mike-ritsema--52467980</link><description><![CDATA[Kurt interviews Mike Ritsema, Principal and President at i3 Business Solutions, an IT services and solutions provider. Mike tells Kurt about his career history in entrepreneurship and the tech space, and offers insights around personalizing customer experience.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52467980</guid><pubDate>Tue, 17 Jan 2023 22:54:43 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52467980/mos_13_michael_ritsema_mixdown.mp3" length="38183989" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews Mike Ritsema, Principal and President at i3 Business Solutions, an IT services and solutions provider. Mike tells Kurt about his career history in entrepreneurship and the tech space, and offers insights around personalizing customer...</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews Mike Ritsema, Principal and President at i3 Business Solutions, an IT services and solutions provider. Mike tells Kurt about his career history in entrepreneurship and the tech space, and offers insights around personalizing customer experience.]]></itunes:summary><itunes:duration>1501</itunes:duration><itunes:keywords>it,technology</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Customer Centricity and Market Competition" with Shaun Clark</title><link>https://www.spreaker.com/episode/customer-centricity-and-market-competition-with-shaun-clark--52467978</link><description><![CDATA[Kurt chats with Shaun Clark, co-founder of marketing software company HighLevel. Shaun and Kurt discuss the concept of customer centricity, and the importance of developing a high impact business model.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52467978</guid><pubDate>Tue, 17 Jan 2023 22:50:46 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52467978/mos_12_shaun_clark_mixdown.mp3" length="24418049" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt chats with Shaun Clark, co-founder of marketing software company HighLevel. Shaun and Kurt discuss the concept of customer centricity, and the importance of developing a high impact business model.</itunes:subtitle><itunes:summary><![CDATA[Kurt chats with Shaun Clark, co-founder of marketing software company HighLevel. Shaun and Kurt discuss the concept of customer centricity, and the importance of developing a high impact business model.]]></itunes:summary><itunes:duration>927</itunes:duration><itunes:keywords>model,software</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Knowing Your Product Like The Back of Your Hand" with Bill Sengstacken</title><link>https://www.spreaker.com/episode/knowing-your-product-like-the-back-of-your-hand-with-bill-sengstacken--52467730</link><description><![CDATA[Kurt interviews Bill Sengstacken, Vice President of Marketing at aircraft maintenance company Rotorcorp. Bill and Kurt discuss content marketing, customer experience, and the importance of knowing your product well as a marketer.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52467730</guid><pubDate>Tue, 17 Jan 2023 22:23:50 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52467730/mos_11_bill_sengstacken_mixdown.mp3" length="41830363" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews Bill Sengstacken, Vice President of Marketing at aircraft maintenance company Rotorcorp. Bill and Kurt discuss content marketing, customer experience, and the importance of knowing your product well as a marketer.</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews Bill Sengstacken, Vice President of Marketing at aircraft maintenance company Rotorcorp. Bill and Kurt discuss content marketing, customer experience, and the importance of knowing your product well as a marketer.]]></itunes:summary><itunes:duration>1653</itunes:duration><itunes:keywords>b2b,product</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"AI in Telecom" with John Rarrick</title><link>https://www.spreaker.com/episode/ai-in-telecom-with-john-rarrick--52414160</link><description><![CDATA[Kurt interviews John Rarrick, Head of Marketing at software company Movius. The two discuss the company's AI impacts in telecom, and the concept of digital sustainability.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52414160</guid><pubDate>Wed, 11 Jan 2023 17:59:19 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52414160/mos_10_john_rarrick_mixdown.mp3" length="25896021" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews John Rarrick, Head of Marketing at software company Movius. The two discuss the company's AI impacts in telecom, and the concept of digital sustainability.</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews John Rarrick, Head of Marketing at software company Movius. The two discuss the company's AI impacts in telecom, and the concept of digital sustainability.]]></itunes:summary><itunes:duration>988</itunes:duration><itunes:keywords>ai,software,technology,telecom</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Amazon Channel Management" with Annalisa DeMarta</title><link>https://www.spreaker.com/episode/amazon-channel-management-with-annalisa-demarta--52414125</link><description><![CDATA[Kurt sits down with Annalisa DeMarta, co-founder of Amazon performance agency Ridgeline Insights. Annalisa tells Kurt about the unique craft that goes into Amazon channel management.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52414125</guid><pubDate>Wed, 11 Jan 2023 17:54:57 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52414125/mos_9_annalisa_demarta_mixdown.mp3" length="22242977" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt sits down with Annalisa DeMarta, co-founder of Amazon performance agency Ridgeline Insights. Annalisa tells Kurt about the unique craft that goes into Amazon channel management.</itunes:subtitle><itunes:summary><![CDATA[Kurt sits down with Annalisa DeMarta, co-founder of Amazon performance agency Ridgeline Insights. Annalisa tells Kurt about the unique craft that goes into Amazon channel management.]]></itunes:summary><itunes:duration>836</itunes:duration><itunes:keywords>amazon,marketing</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Business Growth in B2B" with Rick West</title><link>https://www.spreaker.com/episode/business-growth-in-b2b-with-rick-west--52405701</link><description><![CDATA[Kurt interviews Rick West, CEO and co-founder of Field Agent, a company offering personalized retail solutions to brands. Rick and Kurt chat about the ins and outs of business growth in the B2B space.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52405701</guid><pubDate>Tue, 10 Jan 2023 20:30:20 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52405701/mos_8_rick_west_mixdown.mp3" length="25087698" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews Rick West, CEO and co-founder of Field Agent, a company offering personalized retail solutions to brands. Rick and Kurt chat about the ins and outs of business growth in the B2B space.</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews Rick West, CEO and co-founder of Field Agent, a company offering personalized retail solutions to brands. Rick and Kurt chat about the ins and outs of business growth in the B2B space.]]></itunes:summary><itunes:duration>954</itunes:duration><itunes:keywords>b2b,retail,software</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Staying on Your Toes: B2B Software Marketing" with Garrett Wilson</title><link>https://www.spreaker.com/episode/staying-on-your-toes-b2b-software-marketing-with-garrett-wilson--52393083</link><description><![CDATA[Kurt interviews Garrett Wilson, President and co-founder at FieldBin, a software company providing field service management solutions to businesses. Kurt and Garrett discuss generating strong creative content, and adjusting strategy based on evolving audiences.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52393083</guid><pubDate>Mon, 09 Jan 2023 17:32:39 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52393083/mos_7_garrett_wilson_mixdown.mp3" length="24688823" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews Garrett Wilson, President and co-founder at FieldBin, a software company providing field service management solutions to businesses. Kurt and Garrett discuss generating strong creative content, and adjusting strategy based on evolving...</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews Garrett Wilson, President and co-founder at FieldBin, a software company providing field service management solutions to businesses. Kurt and Garrett discuss generating strong creative content, and adjusting strategy based on evolving audiences.]]></itunes:summary><itunes:duration>938</itunes:duration><itunes:keywords>b2b,software</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Flexibility, Focus and Growth" with Thad Kahlow</title><link>https://www.spreaker.com/episode/flexibility-focus-and-growth-with-thad-kahlow--52373921</link><description><![CDATA[Kurt interviews Thad Kahlow, CEO at BOL Agency, a B2B digital marketing agency. Thad and Kurt discuss the deep research that goes into preparing for conversations with leads, and the notions of flexibility and growth in the workplace.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52373921</guid><pubDate>Fri, 06 Jan 2023 21:35:39 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52373921/mos_6_thad_kahlow_mixdown.mp3" length="24294745" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews Thad Kahlow, CEO at BOL Agency, a B2B digital marketing agency. Thad and Kurt discuss the deep research that goes into preparing for conversations with leads, and the notions of flexibility and growth in the workplace.</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews Thad Kahlow, CEO at BOL Agency, a B2B digital marketing agency. Thad and Kurt discuss the deep research that goes into preparing for conversations with leads, and the notions of flexibility and growth in the workplace.]]></itunes:summary><itunes:duration>921</itunes:duration><itunes:keywords>digital,marketing,sales</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Messaging in the Elevator" with Marc Kidd</title><link>https://www.spreaker.com/episode/messaging-in-the-elevator-with-marc-kidd--52364672</link><description><![CDATA[Kurt interviews Marc Kidd, CEO at Captivate Network. Captivate Network is a digital media company with a network of 12,000 high-resolution, flat-panel elevator and lobby TV displays. Marc discusses the community and messaging opportunities which elevator displays provide, and how B2B marketing works at Captivate.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52364672</guid><pubDate>Thu, 05 Jan 2023 21:07:34 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52364672/mos_5_marc_kidd_mixdown.mp3" length="31066697" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews Marc Kidd, CEO at Captivate Network. Captivate Network is a digital media company with a network of 12,000 high-resolution, flat-panel elevator and lobby TV displays. Marc discusses the community and messaging opportunities which...</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews Marc Kidd, CEO at Captivate Network. Captivate Network is a digital media company with a network of 12,000 high-resolution, flat-panel elevator and lobby TV displays. Marc discusses the community and messaging opportunities which elevator displays provide, and how B2B marketing works at Captivate.]]></itunes:summary><itunes:duration>1204</itunes:duration><itunes:keywords>digital,marketing,technology,tv</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Supply Chain Software Solutions: Affecting Change in the Long-Term" with Ken Sherman</title><link>https://www.spreaker.com/episode/supply-chain-software-solutions-affecting-change-in-the-long-term-with-ken-sherman--52354804</link><description><![CDATA[Kurt interviews Ken Sherman, President at IntelliTrans, a transportation management software company. Ken and Kurt discuss the challenges within the supply chain space, and how long it can take to affect change.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52354804</guid><pubDate>Wed, 04 Jan 2023 20:40:43 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52354804/mos_4_ken_sherman_mixdown.mp3" length="31957985" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews Ken Sherman, President at IntelliTrans, a transportation management software company. Ken and Kurt discuss the challenges within the supply chain space, and how long it can take to affect change.</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews Ken Sherman, President at IntelliTrans, a transportation management software company. Ken and Kurt discuss the challenges within the supply chain space, and how long it can take to affect change.]]></itunes:summary><itunes:duration>1241</itunes:duration><itunes:keywords>software,supply,transportation</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Training for Skill, Networking for Talent" with Laura LaBine</title><link>https://www.spreaker.com/episode/training-for-skill-networking-for-talent-with-laura-labine--52354760</link><description><![CDATA[Kurt sits down with Laura LaBine, Chief Talent Officer at LaBine &amp; Associates, a talent acquisition firm. Laura and Kurt discuss networking for talent, and the future of job skill training programs in the B2B space.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52354760</guid><pubDate>Wed, 04 Jan 2023 20:34:04 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52354760/mos_3_laura_labine_mixdown.mp3" length="30715461" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt sits down with Laura LaBine, Chief Talent Officer at LaBine &amp;amp; Associates, a talent acquisition firm. Laura and Kurt discuss networking for talent, and the future of job skill training programs in the B2B space.</itunes:subtitle><itunes:summary><![CDATA[Kurt sits down with Laura LaBine, Chief Talent Officer at LaBine &amp; Associates, a talent acquisition firm. Laura and Kurt discuss networking for talent, and the future of job skill training programs in the B2B space.]]></itunes:summary><itunes:duration>1188</itunes:duration><itunes:keywords>hiring,networking,talent,training</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Software Dev: Relationship-Building in the B2B Tech Space" with Darrin Jahnel</title><link>https://www.spreaker.com/episode/software-dev-relationship-building-in-the-b2b-tech-space-with-darrin-jahnel--52345981</link><description><![CDATA[Kurt sits down with Darrin Jahnel, CEO of software development company Jahnel Group. Darrin and Kurt discuss the importance of building relationships, even for smaller client projects, and the new opportunities emerging in the B2B tech space.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52345981</guid><pubDate>Tue, 03 Jan 2023 21:45:45 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52345981/mos_2_darrin_jahnel_mixdown.mp3" length="26609091" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt sits down with Darrin Jahnel, CEO of software development company Jahnel Group. Darrin and Kurt discuss the importance of building relationships, even for smaller client projects, and the new opportunities emerging in the B2B tech space.</itunes:subtitle><itunes:summary><![CDATA[Kurt sits down with Darrin Jahnel, CEO of software development company Jahnel Group. Darrin and Kurt discuss the importance of building relationships, even for smaller client projects, and the new opportunities emerging in the B2B tech space.]]></itunes:summary><itunes:duration>1018</itunes:duration><itunes:keywords>b2b,software,tech</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"A Customer-Centric Approach in B2B Software Marketing" with Mariana Cogan</title><link>https://www.spreaker.com/episode/a-customer-centric-approach-in-b2b-software-marketing-with-mariana-cogan--52336067</link><description><![CDATA[Kurt interviews Mariana Cogan, Chief Marketing Officer at People AI, an enterprise revenue intelligence platform. Mariana discusses the importance of pinpointing your customer's pain points, humanizing conversations, and keeping things customer-centric in the B2B software space.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52336067</guid><pubDate>Mon, 02 Jan 2023 21:07:31 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52336067/mos_1_mariana_cogan_mixdown.mp3" length="29160981" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews Mariana Cogan, Chief Marketing Officer at People AI, an enterprise revenue intelligence platform. Mariana discusses the importance of pinpointing your customer's pain points, humanizing conversations, and keeping things...</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews Mariana Cogan, Chief Marketing Officer at People AI, an enterprise revenue intelligence platform. Mariana discusses the importance of pinpointing your customer's pain points, humanizing conversations, and keeping things customer-centric in the B2B software space.]]></itunes:summary><itunes:duration>1124</itunes:duration><itunes:keywords>ai,b2b,enterprise,software</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>2</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"eCommerce Entrepreneurship" with Brent Peterson</title><link>https://www.spreaker.com/episode/ecommerce-entrepreneurship-with-brent-peterson--52320254</link><description><![CDATA[Kurt interviews Brent Peterson, a serial entrepreneur and marketing professional. At eCommerce development agency Wagento, Brent leads vision and strategy, mentors the project team on a customer and employee-centric approach to communications and project management, and provides thought leadership to the greater Wagento community.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52320254</guid><pubDate>Sat, 31 Dec 2022 04:17:06 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52320254/mos_26_brent_peterson_mixdown.mp3" length="29334239" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews Brent Peterson, a serial entrepreneur and marketing professional. At eCommerce development agency Wagento, Brent leads vision and strategy, mentors the project team on a customer and employee-centric approach to communications and...</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews Brent Peterson, a serial entrepreneur and marketing professional. At eCommerce development agency Wagento, Brent leads vision and strategy, mentors the project team on a customer and employee-centric approach to communications and project management, and provides thought leadership to the greater Wagento community.]]></itunes:summary><itunes:duration>1132</itunes:duration><itunes:keywords>ecommerce</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Culture, Culture: The Key to Business Success and Happy Teams" with Mohammad Anwar</title><link>https://www.spreaker.com/episode/culture-culture-the-key-to-business-success-and-happy-teams-with-mohammad-anwar--52320253</link><description><![CDATA[Kurt interviews Mohammad Anwar, President and founder of Softway, a company providing technology and consulting services to teams who use tech. Mohammad discusses the importance of workplace environment and building relationships with your team members, as well as the concept of culture – and how it ties into business success on a larger scale.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52320253</guid><pubDate>Sat, 31 Dec 2022 04:14:37 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52320253/mos_36_mohammad_anwar_mixdown.mp3" length="28579097" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews Mohammad Anwar, President and founder of Softway, a company providing technology and consulting services to teams who use tech. Mohammad discusses the importance of workplace environment and building relationships with your team...</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews Mohammad Anwar, President and founder of Softway, a company providing technology and consulting services to teams who use tech. Mohammad discusses the importance of workplace environment and building relationships with your team members, as well as the concept of culture – and how it ties into business success on a larger scale.]]></itunes:summary><itunes:duration>1100</itunes:duration><itunes:keywords>culture,technology</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"IT and DevOps Solutions: Using AI to Expedite Innovation" with Phil Tee</title><link>https://www.spreaker.com/episode/it-and-devops-solutions-using-ai-to-expedite-innovation-with-phil-tee--52320252</link><description><![CDATA[Kurt interviews Phil Tee, CEO and cofounder of Moogsoft, an AI company providing intelligent monitoring solutions for smart IT and DevOps. Phil discusses the importance of increasing digital availability for customers, and shares insights about demand generation.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52320252</guid><pubDate>Sat, 31 Dec 2022 04:12:12 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52320252/mos_25_dr_philip_tee_mixdown.mp3" length="22121819" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews Phil Tee, CEO and cofounder of Moogsoft, an AI company providing intelligent monitoring solutions for smart IT and DevOps. Phil discusses the importance of increasing digital availability for customers, and shares insights about demand...</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews Phil Tee, CEO and cofounder of Moogsoft, an AI company providing intelligent monitoring solutions for smart IT and DevOps. Phil discusses the importance of increasing digital availability for customers, and shares insights about demand generation.]]></itunes:summary><itunes:duration>831</itunes:duration><itunes:keywords>ai,technology</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Cybersecurity Marketing: Keeping a Realistic Sales Perspective" with Ron Kuriscak</title><link>https://www.spreaker.com/episode/cybersecurity-marketing-keeping-a-realistic-sales-perspective-with-ron-kuriscak--52320251</link><description><![CDATA[Kurt interviews Ron Kuriscak, Managing Director at NetSPI, a cybersecurity company that offers enterprise security testing and attack surface management services. They discuss the importance of security, having a realistic mindset when it comes to sales, and future B2B opportunities with the cloud.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52320251</guid><pubDate>Sat, 31 Dec 2022 04:10:07 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52320251/mos_30_ron_kuriscak_mixdown.mp3" length="35809157" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews Ron Kuriscak, Managing Director at NetSPI, a cybersecurity company that offers enterprise security testing and attack surface management services. They discuss the importance of security, having a realistic mindset when it comes to...</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews Ron Kuriscak, Managing Director at NetSPI, a cybersecurity company that offers enterprise security testing and attack surface management services. They discuss the importance of security, having a realistic mindset when it comes to sales, and future B2B opportunities with the cloud.]]></itunes:summary><itunes:duration>1402</itunes:duration><itunes:keywords>b2b,cybersecurity,security</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Fine-Tuning The Sales Development Process: IT Field Services" with Chad Mattix</title><link>https://www.spreaker.com/episode/fine-tuning-the-sales-development-process-it-field-services-with-chad-mattix--52320250</link><description><![CDATA[Kurt interviews Chad Mattix, founder and CEO of Kinettix, an IT services company. Chad tells Kurt about his team's sales development process, and how he approaches marketing for field services.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52320250</guid><pubDate>Sat, 31 Dec 2022 04:08:01 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52320250/mos_34_chad_mattix_mixdown.mp3" length="29105939" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews Chad Mattix, founder and CEO of Kinettix, an IT services company. Chad tells Kurt about his team's sales development process, and how he approaches marketing for field services.</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews Chad Mattix, founder and CEO of Kinettix, an IT services company. Chad tells Kurt about his team's sales development process, and how he approaches marketing for field services.]]></itunes:summary><itunes:duration>1122</itunes:duration><itunes:keywords>it,sales,technology</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"IT Evolution: Tapping Into the AV-over-IP Market" with John Marshall</title><link>https://www.spreaker.com/episode/it-evolution-tapping-into-the-av-over-ip-market-with-john-marshall--52320249</link><description><![CDATA[Kurt interviews John Marshall, President and CEO at Userful. Userful provides the leading software platform in the Enterprise AV-over-IP market, one of the fastest-growing segments of the IT industry. John discusses his role, provides insight about B2B trends, and speaks to the surge in IT spending since the migration to cloud-based services.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52320249</guid><pubDate>Sat, 31 Dec 2022 04:05:15 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52320249/mos_28_john_marshall_mixdown.mp3" length="26771042" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews John Marshall, President and CEO at Userful. Userful provides the leading software platform in the Enterprise AV-over-IP market, one of the fastest-growing segments of the IT industry. John discusses his role, provides insight about...</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews John Marshall, President and CEO at Userful. Userful provides the leading software platform in the Enterprise AV-over-IP market, one of the fastest-growing segments of the IT industry. John discusses his role, provides insight about B2B trends, and speaks to the surge in IT spending since the migration to cloud-based services.]]></itunes:summary><itunes:duration>1025</itunes:duration><itunes:keywords>b2b,it,software,technology</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"EOS: Clarifying, Simplifying and Achieving Your Vision" with Justin Mink</title><link>https://www.spreaker.com/episode/eos-clarifying-simplifying-and-achieving-your-vision-with-justin-mink--52320247</link><description><![CDATA[Kurt interviews Justin Mink, a professional implementer of EOS (Entrepreneurial Operating System), a model meant to guide organizations in clarifying, simplifying, and achieving their vision. Justin tells Kurt about his career journey and discusses his predictions for B2B marketing trends in the near future.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52320247</guid><pubDate>Sat, 31 Dec 2022 04:03:00 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52320247/mos_31_justin_mink_mixdown.mp3" length="31606259" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews Justin Mink, a professional implementer of EOS (Entrepreneurial Operating System), a model meant to guide organizations in clarifying, simplifying, and achieving their vision. Justin tells Kurt about his career journey and discusses...</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews Justin Mink, a professional implementer of EOS (Entrepreneurial Operating System), a model meant to guide organizations in clarifying, simplifying, and achieving their vision. Justin tells Kurt about his career journey and discusses his predictions for B2B marketing trends in the near future.]]></itunes:summary><itunes:duration>1227</itunes:duration><itunes:keywords>b2b,business</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Content, Leads, and Letting Go of Rejection" with Jim Flint</title><link>https://www.spreaker.com/episode/content-leads-and-letting-go-of-rejection-with-jim-flint--52320246</link><description><![CDATA[Kurt interviews Jim Flint, President and founder of marketing agency Local Search Group. The two discuss content creation, growing leads, and how marketing isn't just marketing – it's marketing and sales.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52320246</guid><pubDate>Sat, 31 Dec 2022 04:00:25 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52320246/mos_37_jim_flint_mixdown.mp3" length="33188399" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews Jim Flint, President and founder of marketing agency Local Search Group. The two discuss content creation, growing leads, and how marketing isn't just marketing – it's marketing and sales.</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews Jim Flint, President and founder of marketing agency Local Search Group. The two discuss content creation, growing leads, and how marketing isn't just marketing – it's marketing and sales.]]></itunes:summary><itunes:duration>1292</itunes:duration><itunes:keywords>digital,marketing</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Leveraging Tools and Tech Even Better" with Alex Porter</title><link>https://www.spreaker.com/episode/leveraging-tools-and-tech-even-better-with-alex-porter--52320248</link><description><![CDATA[Kurt interviews Alex Porter, CEO of Location3, a marketing agency specialized in serving multi-location brands and franchise systems. Alex and Kurt talk data, strategy, and how crucial it is to leverage the latest digital tools to maximize your marketing success.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52320248</guid><pubDate>Sat, 31 Dec 2022 03:57:52 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52320248/mos_32_alex_porter_mixdown.mp3" length="21078189" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews Alex Porter, CEO of Location3, a marketing agency specialized in serving multi-location brands and franchise systems. Alex and Kurt talk data, strategy, and how crucial it is to leverage the latest digital tools to maximize your...</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews Alex Porter, CEO of Location3, a marketing agency specialized in serving multi-location brands and franchise systems. Alex and Kurt talk data, strategy, and how crucial it is to leverage the latest digital tools to maximize your marketing success.]]></itunes:summary><itunes:duration>787</itunes:duration><itunes:keywords>digital,marketing</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Agency Life: Patience, Relationship Building, and Committed Comms" with Steve Parker Jr.</title><link>https://www.spreaker.com/episode/agency-life-patience-relationship-building-and-committed-comms-with-steve-parker-jr--52298794</link><description><![CDATA[Kurt interviews Steve Parker Jr, CEO and cofounder of full service global marketing agency Levelwing. Steve and Kurt discuss the importance of relationship building, patience, and committed communications when it comes to agency clients. Steve also provides insights about content strategy, conversion strategies and budgeting.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52298794</guid><pubDate>Wed, 28 Dec 2022 16:56:22 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52298794/mos_24_steve_parker_mixdown.mp3" length="31366929" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews Steve Parker Jr, CEO and cofounder of full service global marketing agency Levelwing. Steve and Kurt discuss the importance of relationship building, patience, and committed communications when it comes to agency clients. Steve also...</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews Steve Parker Jr, CEO and cofounder of full service global marketing agency Levelwing. Steve and Kurt discuss the importance of relationship building, patience, and committed communications when it comes to agency clients. Steve also provides insights about content strategy, conversion strategies and budgeting.]]></itunes:summary><itunes:duration>1217</itunes:duration><itunes:keywords>communications,digital,marketing</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Where No One Has Marketed Before" with Dick Hyatt</title><link>https://www.spreaker.com/episode/where-no-one-has-marketed-before-with-dick-hyatt--52261925</link><description><![CDATA[Leslie sits down with Dick Hyatt of Decisiv Inc, a service management platform for commercial transportation. Dick shares the challenges he experienced when he had to do something that had never been done before… and then market it.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52261925</guid><pubDate>Thu, 22 Dec 2022 22:48:09 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52261925/mos_dick_hyatt_mixdown.mp3" length="20838593" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Leslie sits down with Dick Hyatt of Decisiv Inc, a service management platform for commercial transportation. Dick shares the challenges he experienced when he had to do something that had never been done before… and then market it.</itunes:subtitle><itunes:summary><![CDATA[Leslie sits down with Dick Hyatt of Decisiv Inc, a service management platform for commercial transportation. Dick shares the challenges he experienced when he had to do something that had never been done before… and then market it.]]></itunes:summary><itunes:duration>771</itunes:duration><itunes:keywords>management,software,technology,transportation</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Old-School Strategies Still Get the Job Done" with Brian Hughes</title><link>https://www.spreaker.com/episode/old-school-strategies-still-get-the-job-done-with-brian-hughes--52261903</link><description><![CDATA[Kurt sits down with Brian Hughes, President and Recruiter at Great Bay Staffing Group, working mostly in the healthcare, IT and finance spaces. Brian discusses why old-school technology and strategies still get the job done. That certainly works for Brian, since most of his clients come to him. Brian also shares his ideas about why big movements in the work force will continue in the coming year.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52261903</guid><pubDate>Thu, 22 Dec 2022 22:43:30 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52261903/mos_27_brian_hughes_mixdown.mp3" length="25980413" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt sits down with Brian Hughes, President and Recruiter at Great Bay Staffing Group, working mostly in the healthcare, IT and finance spaces. Brian discusses why old-school technology and strategies still get the job done. That certainly works for...</itunes:subtitle><itunes:summary><![CDATA[Kurt sits down with Brian Hughes, President and Recruiter at Great Bay Staffing Group, working mostly in the healthcare, IT and finance spaces. Brian discusses why old-school technology and strategies still get the job done. That certainly works for Brian, since most of his clients come to him. Brian also shares his ideas about why big movements in the work force will continue in the coming year.]]></itunes:summary><itunes:duration>992</itunes:duration><itunes:keywords>career,hiring,staffing</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Let's Talk About Your Weak Spots" with David Jemmet</title><link>https://www.spreaker.com/episode/let-s-talk-about-your-weak-spots-with-david-jemmet--52252439</link><description><![CDATA[Kurt interviews David Jemmet, CEO of Cerberus Sentinel. He talks about the challenges with getting people to talk about infrastructure or security, even though cyber crime is on the rise.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52252439</guid><pubDate>Thu, 22 Dec 2022 01:23:43 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52252439/mos_david_jemmett_mixdown.mp3" length="32713017" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews David Jemmet, CEO of Cerberus Sentinel. He talks about the challenges with getting people to talk about infrastructure or security, even though cyber crime is on the rise.</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews David Jemmet, CEO of Cerberus Sentinel. He talks about the challenges with getting people to talk about infrastructure or security, even though cyber crime is on the rise.]]></itunes:summary><itunes:duration>1273</itunes:duration><itunes:keywords>infrastructure,security,technology</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Finding the Right Balance" with Marc Reifenrath</title><link>https://www.spreaker.com/episode/finding-the-right-balance-with-marc-reifenrath--52252438</link><description><![CDATA[Kurt sits down with Marc Reifenrath, CEO of Spinutech, a digital end-to-end agency driving lead generation. Marc discusses the challenge of finding the balance between questioning yourself and learning to trust your gut. In Marc’s experience, successful tactics include localization at scale. He sees future B2B sales and marketing opportunities from platforms like TikTok.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52252438</guid><pubDate>Thu, 22 Dec 2022 01:17:29 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52252438/mos_marc_reifenrath_mixdown.mp3" length="27292149" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt sits down with Marc Reifenrath, CEO of Spinutech, a digital end-to-end agency driving lead generation. Marc discusses the challenge of finding the balance between questioning yourself and learning to trust your gut. In Marc’s experience,...</itunes:subtitle><itunes:summary><![CDATA[Kurt sits down with Marc Reifenrath, CEO of Spinutech, a digital end-to-end agency driving lead generation. Marc discusses the challenge of finding the balance between questioning yourself and learning to trust your gut. In Marc’s experience, successful tactics include localization at scale. He sees future B2B sales and marketing opportunities from platforms like TikTok.]]></itunes:summary><itunes:duration>1047</itunes:duration><itunes:keywords>b2b,marketing,sales</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Not Lost in Translation" with Fardad Zabetian</title><link>https://www.spreaker.com/episode/not-lost-in-translation-with-fardad-zabetian--52252437</link><description><![CDATA[Leslie interviews Fardad Zabetian of KUDO, a multilingual web-conferencing platform. Fardad discusses the challenges of identifying who needs language translation software. The key is to know your audience and personalize the experience in B2B, as has already been done in B2C.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52252437</guid><pubDate>Thu, 22 Dec 2022 01:09:18 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52252437/mos_fardad_zabetian_mixdown.mp3" length="16887823" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Leslie interviews Fardad Zabetian of KUDO, a multilingual web-conferencing platform. Fardad discusses the challenges of identifying who needs language translation software. The key is to know your audience and personalize the experience in B2B, as has...</itunes:subtitle><itunes:summary><![CDATA[Leslie interviews Fardad Zabetian of KUDO, a multilingual web-conferencing platform. Fardad discusses the challenges of identifying who needs language translation software. The key is to know your audience and personalize the experience in B2B, as has already been done in B2C.]]></itunes:summary><itunes:duration>605</itunes:duration><itunes:keywords>language,software,video</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Centering on Customer Centricity" with Christopher Bevel</title><link>https://www.spreaker.com/episode/centering-on-customer-centricity-with-christopher-bevel--52252436</link><description><![CDATA[Cameron interviews Christopher Bevel, owner of Bevelroom Consulting, focusing on B2B demand generation. He discusses the challenges SMB service businesses face today, surviving the learning curve of marketing, and what it means to be a customer-centric business.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52252436</guid><pubDate>Thu, 22 Dec 2022 01:01:35 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52252436/mos_christopher_bevel_mixdown.mp3" length="27903539" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Cameron interviews Christopher Bevel, owner of Bevelroom Consulting, focusing on B2B demand generation. He discusses the challenges SMB service businesses face today, surviving the learning curve of marketing, and what it means to be a...</itunes:subtitle><itunes:summary><![CDATA[Cameron interviews Christopher Bevel, owner of Bevelroom Consulting, focusing on B2B demand generation. He discusses the challenges SMB service businesses face today, surviving the learning curve of marketing, and what it means to be a customer-centric business.]]></itunes:summary><itunes:duration>1072</itunes:duration><itunes:keywords>b2b,business,customers,smb</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Mind the Skills Gap" with Karl Mehta</title><link>https://www.spreaker.com/episode/mind-the-skills-gap-with-karl-mehta--52252435</link><description><![CDATA[Leslie sits down with Karl Mehta, founder of EdCast, a machine-learning experience platform for end-to-end employee experience. Karl shares his vision for moving into midmarket and SMB market opportunities, as well as his experience with government contracts.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52252435</guid><pubDate>Thu, 22 Dec 2022 00:55:25 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52252435/mos_karl_mehta_mixdown.mp3" length="22702060" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Leslie sits down with Karl Mehta, founder of EdCast, a machine-learning experience platform for end-to-end employee experience. Karl shares his vision for moving into midmarket and SMB market opportunities, as well as his experience with government...</itunes:subtitle><itunes:summary><![CDATA[Leslie sits down with Karl Mehta, founder of EdCast, a machine-learning experience platform for end-to-end employee experience. Karl shares his vision for moving into midmarket and SMB market opportunities, as well as his experience with government contracts.]]></itunes:summary><itunes:duration>848</itunes:duration><itunes:keywords>smb,technology</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Environment for Success" with Nicole Craine</title><link>https://www.spreaker.com/episode/environment-for-success-with-nicole-craine--52252396</link><description><![CDATA[Cameron interviews Nicole Craine of Techtonic, an outsource development firm. Nicole discusses the challenge of starting sales conversations with busy executives and creating an environment for success.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52252396</guid><pubDate>Thu, 22 Dec 2022 00:41:22 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52252396/mos_nicole_a_craine_mixdown.mp3" length="23064975" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Cameron interviews Nicole Craine of Techtonic, an outsource development firm. Nicole discusses the challenge of starting sales conversations with busy executives and creating an environment for success.</itunes:subtitle><itunes:summary><![CDATA[Cameron interviews Nicole Craine of Techtonic, an outsource development firm. Nicole discusses the challenge of starting sales conversations with busy executives and creating an environment for success.]]></itunes:summary><itunes:duration>870</itunes:duration><itunes:keywords>sales</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Consciously Unbiased" with Ashish Kaushal</title><link>https://www.spreaker.com/episode/consciously-unbiased-with-ashish-kaushal--52252384</link><description><![CDATA[My guest on this latest episode is Ashish Kaushal, CEO at Hire Talent and Consciously Unbiased. As Ashish listened to his clients, he heard senior management saying they wanted to hire diverse talent, but the hiring managers weren’t moving the needle fast enough. With 8 billion dollars a year spent on diversity training, it’s too often becoming a check-the-box exercise without ultimately changing behaviors. Ashish set out to understand why this was happening reframe it, and turn it into a competitive advantage.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52252384</guid><pubDate>Thu, 22 Dec 2022 00:39:21 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52252384/mos_ashish_kaushal_mixdown.mp3" length="19818192" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>My guest on this latest episode is Ashish Kaushal, CEO at Hire Talent and Consciously Unbiased. As Ashish listened to his clients, he heard senior management saying they wanted to hire diverse talent, but the hiring managers weren’t moving the needle...</itunes:subtitle><itunes:summary><![CDATA[My guest on this latest episode is Ashish Kaushal, CEO at Hire Talent and Consciously Unbiased. As Ashish listened to his clients, he heard senior management saying they wanted to hire diverse talent, but the hiring managers weren’t moving the needle fast enough. With 8 billion dollars a year spent on diversity training, it’s too often becoming a check-the-box exercise without ultimately changing behaviors. Ashish set out to understand why this was happening reframe it, and turn it into a competitive advantage.]]></itunes:summary><itunes:duration>734</itunes:duration><itunes:keywords>diversity,hiring</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Branding the Future" with Margaret Molloy</title><link>https://www.spreaker.com/episode/branding-the-future-with-margaret-molloy--52221752</link><description><![CDATA[Leslie chats with Margaret Molloy, CMO of Siegel + Gale, a brand strategy and design experience firm. Margaret discusses what building communities and heightened brand awareness will require in the coming year.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52221752</guid><pubDate>Sun, 18 Dec 2022 23:05:28 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52221752/mos_margaret_molloy_mixdown.mp3" length="21984035" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Leslie chats with Margaret Molloy, CMO of Siegel + Gale, a brand strategy and design experience firm. Margaret discusses what building communities and heightened brand awareness will require in the coming year.</itunes:subtitle><itunes:summary><![CDATA[Leslie chats with Margaret Molloy, CMO of Siegel + Gale, a brand strategy and design experience firm. Margaret discusses what building communities and heightened brand awareness will require in the coming year.]]></itunes:summary><itunes:duration>819</itunes:duration><itunes:keywords>branding,design</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Who's the Hero Here?" with Chris Burkhard</title><link>https://www.spreaker.com/episode/who-s-the-hero-here-with-chris-burkhard--52221661</link><description><![CDATA[Leslie interviews Chris Burkhard, President and Founder of Placers, a company that helps people find jobs and navigate career changes. Chris shares his passion for coaching people to build a great story and be themselves.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52221661</guid><pubDate>Sun, 18 Dec 2022 22:40:32 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52221661/mos_chris_burkhard_mixdown.mp3" length="17030923" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Leslie interviews Chris Burkhard, President and Founder of Placers, a company that helps people find jobs and navigate career changes. Chris shares his passion for coaching people to build a great story and be themselves.</itunes:subtitle><itunes:summary><![CDATA[Leslie interviews Chris Burkhard, President and Founder of Placers, a company that helps people find jobs and navigate career changes. Chris shares his passion for coaching people to build a great story and be themselves.]]></itunes:summary><itunes:duration>612</itunes:duration><itunes:keywords>career,coaching</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Digging into the Rapids" with Jeff Pedowitz</title><link>https://www.spreaker.com/episode/digging-into-the-rapids-with-jeff-pedowitz--52221634</link><description><![CDATA[Kurt interviews Jeff Pedowitz, President and CEO of The Pedowitz Group, a professional service firm helping marketing leaders drive digital strategies. Jeff discusses the challenges of a rapidly changing market, including hiring talent, building relationships, and looking ahead to AI strategies.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52221634</guid><pubDate>Sun, 18 Dec 2022 22:34:53 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52221634/mos_33_jeff_pedowitz_mixdown.mp3" length="27006558" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt interviews Jeff Pedowitz, President and CEO of The Pedowitz Group, a professional service firm helping marketing leaders drive digital strategies. Jeff discusses the challenges of a rapidly changing market, including hiring talent, building...</itunes:subtitle><itunes:summary><![CDATA[Kurt interviews Jeff Pedowitz, President and CEO of The Pedowitz Group, a professional service firm helping marketing leaders drive digital strategies. Jeff discusses the challenges of a rapidly changing market, including hiring talent, building relationships, and looking ahead to AI strategies.]]></itunes:summary><itunes:duration>1034</itunes:duration><itunes:keywords>ai,digital,marketing</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"What Data Doesn't Tell You" with Kristin Grages</title><link>https://www.spreaker.com/episode/what-data-doesn-t-tell-you-with-kristin-grages--52221167</link><description><![CDATA[Kurt sits down with Kristin Grages, Senior Director of Marketing Strategy at SmartBug Media, a full-service digital marketing agency. Kristin shares her passion for maximizing HubSpot marketing and helping clients work smarter.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52221167</guid><pubDate>Sun, 18 Dec 2022 22:07:18 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52221167/mos_35_kristin_grages_mixdown.mp3" length="24144039" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Kurt sits down with Kristin Grages, Senior Director of Marketing Strategy at SmartBug Media, a full-service digital marketing agency. Kristin shares her passion for maximizing HubSpot marketing and helping clients work smarter.</itunes:subtitle><itunes:summary><![CDATA[Kurt sits down with Kristin Grages, Senior Director of Marketing Strategy at SmartBug Media, a full-service digital marketing agency. Kristin shares her passion for maximizing HubSpot marketing and helping clients work smarter.]]></itunes:summary><itunes:duration>914</itunes:duration><itunes:keywords>digital,hubspot,marketing</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Pigeonholes Are for Pigeons" with Christopher Carter</title><link>https://www.spreaker.com/episode/pigeonholes-are-for-pigeons-with-christopher-carter--52209094</link><description><![CDATA[Leslie interviews Christopher Carter of Approyo, an SAP company since 2011. He shares advice about not pigeonholing yourself, asking open-ended questions, and positioning yourself as the helper.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52209094</guid><pubDate>Fri, 16 Dec 2022 22:56:13 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52209094/mos_christopher_carter_mixdown.mp3" length="15421331" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Leslie interviews Christopher Carter of Approyo, an SAP company since 2011. He shares advice about not pigeonholing yourself, asking open-ended questions, and positioning yourself as the helper.</itunes:subtitle><itunes:summary><![CDATA[Leslie interviews Christopher Carter of Approyo, an SAP company since 2011. He shares advice about not pigeonholing yourself, asking open-ended questions, and positioning yourself as the helper.]]></itunes:summary><itunes:duration>544</itunes:duration><itunes:keywords>marketing,technology</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Your Customers, The Experts" with Ziyad Dahbour</title><link>https://www.spreaker.com/episode/your-customers-the-experts-with-ziyad-dahbour--52209070</link><description><![CDATA[Leslie sits down with Ziyad Dahbour of SilkyData, a company that addresses business challenges for small to mid-size businesses. Ziyad discusses the importance of providing real value to customers and making sure your messaging speaks to that. In Ziyad’s experience, the best way to find out what’s working is to talk to your customers.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52209070</guid><pubDate>Fri, 16 Dec 2022 22:52:23 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52209070/mos_ziyad_dahbour_mixdown.mp3" length="29860756" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Leslie sits down with Ziyad Dahbour of SilkyData, a company that addresses business challenges for small to mid-size businesses. Ziyad discusses the importance of providing real value to customers and making sure your messaging speaks to that. In...</itunes:subtitle><itunes:summary><![CDATA[Leslie sits down with Ziyad Dahbour of SilkyData, a company that addresses business challenges for small to mid-size businesses. Ziyad discusses the importance of providing real value to customers and making sure your messaging speaks to that. In Ziyad’s experience, the best way to find out what’s working is to talk to your customers.]]></itunes:summary><itunes:duration>1156</itunes:duration><itunes:keywords>business,customers,messaging</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Breaking Bubbles" with Spencer Clarke</title><link>https://www.spreaker.com/episode/breaking-bubbles-with-spencer-clarke--52209042</link><description><![CDATA[Leslie chats with Spencer Clarke, president of SR Clarke Consulting Services. Spencer discusses the importance of building trust and relationships to break into the bubbles of potential clients. Spencer also shares his insights into nailing down the plan to stay afloat during a possible recession.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52209042</guid><pubDate>Fri, 16 Dec 2022 22:47:53 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52209042/mos_spencer_clarke_mixdown.mp3" length="14957701" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Leslie chats with Spencer Clarke, president of SR Clarke Consulting Services. Spencer discusses the importance of building trust and relationships to break into the bubbles of potential clients. Spencer also shares his insights into nailing down the...</itunes:subtitle><itunes:summary><![CDATA[Leslie chats with Spencer Clarke, president of SR Clarke Consulting Services. Spencer discusses the importance of building trust and relationships to break into the bubbles of potential clients. Spencer also shares his insights into nailing down the plan to stay afloat during a possible recession.]]></itunes:summary><itunes:duration>526</itunes:duration><itunes:keywords>agency,clients,marketing</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"The Myth of the Silver Bullet" with Jeff Perkins</title><link>https://www.spreaker.com/episode/the-myth-of-the-silver-bullet-with-jeff-perkins--52209005</link><description><![CDATA[Leslie interviews Jeff Perkins, former CEO at Parkmobile, and now a consultant. Jeff recommends taking a hard look at what’s working and what’s not working in your marketing budget. There’s no silver bullet for sales and marketing opportunities.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52209005</guid><pubDate>Fri, 16 Dec 2022 22:41:28 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52209005/mos_jeff_perkins_mixdown.mp3" length="31283815" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Leslie interviews Jeff Perkins, former CEO at Parkmobile, and now a consultant. Jeff recommends taking a hard look at what’s working and what’s not working in your marketing budget. There’s no silver bullet for sales and marketing opportunities.</itunes:subtitle><itunes:summary><![CDATA[Leslie interviews Jeff Perkins, former CEO at Parkmobile, and now a consultant. Jeff recommends taking a hard look at what’s working and what’s not working in your marketing budget. There’s no silver bullet for sales and marketing opportunities.]]></itunes:summary><itunes:duration>1215</itunes:duration><itunes:keywords>budget,marketing,sales</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Once Upon a Marketing Team" with Chip House</title><link>https://www.spreaker.com/episode/once-upon-a-marketing-team-with-chip-house--52208978</link><description><![CDATA[Leslie interviews Chip House, CMO at Insightly, a software company that helps clients manage data across teams. Chip discusses the vital role of storytelling for sales and in-house media teams. He also shares advice about working together with multiple teams that may have different experience and expertise.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52208978</guid><pubDate>Fri, 16 Dec 2022 22:37:12 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52208978/mos_chip_house_mixdown.mp3" length="14794587" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Leslie interviews Chip House, CMO at Insightly, a software company that helps clients manage data across teams. Chip discusses the vital role of storytelling for sales and in-house media teams. He also shares advice about working together with...</itunes:subtitle><itunes:summary><![CDATA[Leslie interviews Chip House, CMO at Insightly, a software company that helps clients manage data across teams. Chip discusses the vital role of storytelling for sales and in-house media teams. He also shares advice about working together with multiple teams that may have different experience and expertise.]]></itunes:summary><itunes:duration>519</itunes:duration><itunes:keywords>data,digital,marketing,sales,storytelling</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Changing Mindset" with Ajay Gupta</title><link>https://www.spreaker.com/episode/changing-mindset-with-ajay-gupta--52208956</link><description><![CDATA[Leslie sits down with Ajay Gupta, CEO of Stirista, a marketing agency that helps clients make databases more efficient. Ajay shares his passion for changing the mindset around the buying process to make it much more personal.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52208956</guid><pubDate>Fri, 16 Dec 2022 22:33:26 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52208956/mos_ajay_gupta_mixdown.mp3" length="15562729" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Leslie sits down with Ajay Gupta, CEO of Stirista, a marketing agency that helps clients make databases more efficient. Ajay shares his passion for changing the mindset around the buying process to make it much more personal.</itunes:subtitle><itunes:summary><![CDATA[Leslie sits down with Ajay Gupta, CEO of Stirista, a marketing agency that helps clients make databases more efficient. Ajay shares his passion for changing the mindset around the buying process to make it much more personal.]]></itunes:summary><itunes:duration>552</itunes:duration><itunes:keywords>data,digital,marketing,sales</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Budgeting for Digital Marketing &amp; Doubling Down on Content" with Kevin Hourigan</title><link>https://www.spreaker.com/episode/budgeting-for-digital-marketing-doubling-down-on-content-with-kevin-hourigan--51866271</link><description><![CDATA[With 27 years of experience in website development and digital marketing, Kevin Hourigan has first-hand experience with the meteoric rise of the industry, the bursting of the dot-com bubble, and the readjusted steady growth since then. With that kind of panoramic perspective, he has a few things to say about why content is still king, when to reevaluate where you’re spending your time and dollars, and how to balance optimism with reality.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/51866271</guid><pubDate>Fri, 11 Nov 2022 19:47:42 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/51866271/mos_kevin_hourigan_mixdown.mp3" length="27962153" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>With 27 years of experience in website development and digital marketing, Kevin Hourigan has first-hand experience with the meteoric rise of the industry, the bursting of the dot-com bubble, and the readjusted steady growth since then. With that kind...</itunes:subtitle><itunes:summary><![CDATA[With 27 years of experience in website development and digital marketing, Kevin Hourigan has first-hand experience with the meteoric rise of the industry, the bursting of the dot-com bubble, and the readjusted steady growth since then. With that kind of panoramic perspective, he has a few things to say about why content is still king, when to reevaluate where you’re spending your time and dollars, and how to balance optimism with reality.]]></itunes:summary><itunes:duration>1074</itunes:duration><itunes:keywords>b2b,content,digital,marketing,website</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Human-Centric Marketing in B2B Artificial Intelligence" with Alex Plant</title><link>https://www.spreaker.com/episode/human-centric-marketing-in-b2b-artificial-intelligence-with-alex-plant--51852663</link><description><![CDATA[What happens when the products you’re selling require a fundamental shift in the company’s operations? How does a marketer get THAT conversation started? Alex Plant shares his relationship-centric, human-based marketing strategies in the world of cutting-edge AI technology. Turns out, even AI is all about people.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/51852663</guid><pubDate>Thu, 10 Nov 2022 16:34:44 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/51852663/mos_29_alex_plant_mixdown.mp3" length="25023330" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>What happens when the products you’re selling require a fundamental shift in the company’s operations? How does a marketer get THAT conversation started? Alex Plant shares his relationship-centric, human-based marketing strategies in the world of...</itunes:subtitle><itunes:summary><![CDATA[What happens when the products you’re selling require a fundamental shift in the company’s operations? How does a marketer get THAT conversation started? Alex Plant shares his relationship-centric, human-based marketing strategies in the world of cutting-edge AI technology. Turns out, even AI is all about people.]]></itunes:summary><itunes:duration>952</itunes:duration><itunes:keywords>ai,b2b,digital,marketing,technology</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Evolving Fast &amp; Making Mistakes Quickly" with Norman Miglietta</title><link>https://www.spreaker.com/episode/evolving-fast-making-mistakes-quickly-with-norman-miglietta--51717994</link><description><![CDATA[Leslie speaks with Norman Miglietta, Connect All’s SVP of Marketing, on branches of topics surrounding the evolution of B2B marketing post-pandemic. Norman discusses the essential tactics he’s learned throughout his years of experience in both B2B and B2C sales and marketing that have allowed him to manage moving targets of the marketing process quickly and successfully. He also includes valuable information that can help businesses get back to the basics of old-school marketing.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/51717994</guid><pubDate>Mon, 31 Oct 2022 19:40:02 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/51717994/mos9.mp3" length="23360661" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Leslie speaks with Norman Miglietta, Connect All’s SVP of Marketing, on branches of topics surrounding the evolution of B2B marketing post-pandemic. Norman discusses the essential tactics he’s learned throughout his years of experience in both B2B and...</itunes:subtitle><itunes:summary><![CDATA[Leslie speaks with Norman Miglietta, Connect All’s SVP of Marketing, on branches of topics surrounding the evolution of B2B marketing post-pandemic. Norman discusses the essential tactics he’s learned throughout his years of experience in both B2B and B2C sales and marketing that have allowed him to manage moving targets of the marketing process quickly and successfully. He also includes valuable information that can help businesses get back to the basics of old-school marketing.]]></itunes:summary><itunes:duration>879</itunes:duration><itunes:keywords>b2b,b2c,business,ceo,marketing,pandemic</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Building Your Channel" with Gordon Rapkin</title><link>https://www.spreaker.com/episode/building-your-channel-with-gordon-rapkin--51718037</link><description><![CDATA[Leslie talks with Gordon Rapkin, CEO of Zift Solutions, about the growth in popularity surrounding B2B marketing channels. Rapkin deep dives into the solution to navigating the difficulties surrounding managing the many different partners of the channel, as well as expanding the awareness of business’ products and services. Rapkin also describes things his years of CEO experience have taught him regarding saving time and money as a B2B service executive.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/51718037</guid><pubDate>Sat, 29 Oct 2022 19:40:01 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/51718037/mos8.mp3" length="21311389" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Leslie talks with Gordon Rapkin, CEO of Zift Solutions, about the growth in popularity surrounding B2B marketing channels. Rapkin deep dives into the solution to navigating the difficulties surrounding managing the many different partners of the...</itunes:subtitle><itunes:summary><![CDATA[Leslie talks with Gordon Rapkin, CEO of Zift Solutions, about the growth in popularity surrounding B2B marketing channels. Rapkin deep dives into the solution to navigating the difficulties surrounding managing the many different partners of the channel, as well as expanding the awareness of business’ products and services. Rapkin also describes things his years of CEO experience have taught him regarding saving time and money as a B2B service executive.]]></itunes:summary><itunes:duration>793</itunes:duration><itunes:keywords>b2b,business,ceo</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Solving World Problems Through AI" with Scott Leatherman</title><link>https://www.spreaker.com/episode/solving-world-problems-through-ai-with-scott-leatherman--51717992</link><description><![CDATA[Leslie speaks with Scott Leatherman, Chief Marketing Officer at Varitone, about the company creating the world’s first AI operating system. Leatherman deep dives into the positive impact that AI is making on current issues in the US, as well as game-changing realizations regarding B2B marketing musts and must-nots.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/51717992</guid><pubDate>Fri, 28 Oct 2022 18:36:36 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/51717992/mos7.mp3" length="26502331" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Leslie speaks with Scott Leatherman, Chief Marketing Officer at Varitone, about the company creating the world’s first AI operating system. Leatherman deep dives into the positive impact that AI is making on current issues in the US, as well as...</itunes:subtitle><itunes:summary><![CDATA[Leslie speaks with Scott Leatherman, Chief Marketing Officer at Varitone, about the company creating the world’s first AI operating system. Leatherman deep dives into the positive impact that AI is making on current issues in the US, as well as game-changing realizations regarding B2B marketing musts and must-nots.]]></itunes:summary><itunes:duration>1014</itunes:duration><itunes:keywords>ai,b2b,business,ceo</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Meeting Clients Where They're At" with Chris Rechtsteiner</title><link>https://www.spreaker.com/episode/meeting-clients-where-they-re-at-with-chris-rechtsteiner--51402153</link><description><![CDATA[Leslie talks with Chris Rechtsteiner, Vice President of Marketing at Deft. Chris shares a wealth of wisdom about meeting your audience and clients where they are and listening to what they need rather than pushing your own message or agenda. He also talks about how companies can free up resources by taking stock of the platforms that serve them well and getting rid of the ones that no longer do.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/51402153</guid><pubDate>Wed, 05 Oct 2022 02:30:10 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/51402153/mos_chris_rechtsteiner_mixdown.mp3" length="30039553" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Leslie talks with Chris Rechtsteiner, Vice President of Marketing at Deft. Chris shares a wealth of wisdom about meeting your audience and clients where they are and listening to what they need rather than pushing your own message or agenda. He also...</itunes:subtitle><itunes:summary><![CDATA[Leslie talks with Chris Rechtsteiner, Vice President of Marketing at Deft. Chris shares a wealth of wisdom about meeting your audience and clients where they are and listening to what they need rather than pushing your own message or agenda. He also talks about how companies can free up resources by taking stock of the platforms that serve them well and getting rid of the ones that no longer do.]]></itunes:summary><itunes:duration>1162</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Working to Win" with Jamie Crosbie</title><link>https://www.spreaker.com/episode/working-to-win-with-jamie-crosbie--51402081</link><description><![CDATA[Leslie talks with Jamie Crosbie, Founder & CEO of Proactivate, an elite sales staffing company. Jamie shares about how she's meeting the needs of CEOs, Vice Presidents of Sales Operations and Marketing, COOs, and other company leaders by helping them protect their company's revenue by connecting them with high level talent. Jamie also talks about how to "speak the language" of your clients and persevering in sales outreach.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/51402081</guid><pubDate>Sat, 01 Oct 2022 16:00:02 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/51402081/mos_jamie_crosbie_mixdown.mp3" length="17147224" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Leslie talks with Jamie Crosbie, Founder &amp; CEO of Proactivate, an elite sales staffing company. Jamie shares about how she's meeting the needs of CEOs, Vice Presidents of Sales Operations and Marketing, COOs, and other company leaders by helping them...</itunes:subtitle><itunes:summary><![CDATA[Leslie talks with Jamie Crosbie, Founder & CEO of Proactivate, an elite sales staffing company. Jamie shares about how she's meeting the needs of CEOs, Vice Presidents of Sales Operations and Marketing, COOs, and other company leaders by helping them protect their company's revenue by connecting them with high level talent. Jamie also talks about how to "speak the language" of your clients and persevering in sales outreach.]]></itunes:summary><itunes:duration>623</itunes:duration><itunes:keywords>ceo,crosby,jamie,leadership,marketing,masters,of,podcast,proactivate,sales,service,talent,workforce</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Leading Through Innovation" with Greg Coticchia</title><link>https://www.spreaker.com/episode/leading-through-innovation-with-greg-coticchia--51402243</link><description><![CDATA[Leslie sits down with Greg Coticchia, who serves as the President, CEO, and member of the Board of Directors at Sopheon. Greg talks about being willing to evolve when the demographics of your buyers change and how to speak to your customers’ pain points effectively.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/51402243</guid><pubDate>Sat, 01 Oct 2022 13:00:02 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/51402243/mos_greg_coticchia_mixdown.mp3" length="18289245" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Leslie sits down with Greg Coticchia, who serves as the President, CEO, and member of the Board of Directors at Sopheon. Greg talks about being willing to evolve when the demographics of your buyers change and how to speak to your customers’ pain...</itunes:subtitle><itunes:summary><![CDATA[Leslie sits down with Greg Coticchia, who serves as the President, CEO, and member of the Board of Directors at Sopheon. Greg talks about being willing to evolve when the demographics of your buyers change and how to speak to your customers’ pain points effectively.]]></itunes:summary><itunes:duration>669</itunes:duration><itunes:keywords>ceo,coticchia,greg,innovation,leadership,masters,of,podcast,service,sopheon</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Doing Business with A.I." with Alok Aggarwal</title><link>https://www.spreaker.com/episode/doing-business-with-a-i-with-alok-aggarwal--51402077</link><description><![CDATA[Leslie sits down with Alok Aggarwal, Chairman, CEO and Chief Data Scientist of Scry Analytics. Alok talks about helping his customers understand what AI is and what it isn't. He shares about demystifying AI so that people will learn to embrace this technology and use it effectively.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/51402077</guid><pubDate>Fri, 30 Sep 2022 12:00:02 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/51402077/mos_alok_aggarwal_mixdown.mp3" length="27372537" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Leslie sits down with Alok Aggarwal, Chairman, CEO and Chief Data Scientist of Scry Analytics. Alok talks about helping his customers understand what AI is and what it isn't. He shares about demystifying AI so that people will learn to embrace this...</itunes:subtitle><itunes:summary><![CDATA[Leslie sits down with Alok Aggarwal, Chairman, CEO and Chief Data Scientist of Scry Analytics. Alok talks about helping his customers understand what AI is and what it isn't. He shares about demystifying AI so that people will learn to embrace this technology and use it effectively.]]></itunes:summary><itunes:duration>1047</itunes:duration><itunes:keywords>ai,analytics,artificial,ceo,data,intelligence,masters,of,scry,service,technology</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Learning from Mistakes" with Neschae Fernando</title><link>https://www.spreaker.com/episode/learning-from-mistakes-with-neschae-fernando--51402156</link><description><![CDATA[Leslie talks with Neschae Fernando, CEO of Zone 24x7. Neschae shares his experience with word-of-mouth marketing for his business. He also cautions listeners not to be afraid to make decisions and gives valuable life lessons that he's learned over the years.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/51402156</guid><pubDate>Wed, 28 Sep 2022 02:30:51 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/51402156/mos_neschae_fernando_mixdown.mp3" length="20660589" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Leslie talks with Neschae Fernando, CEO of Zone 24x7. Neschae shares his experience with word-of-mouth marketing for his business. He also cautions listeners not to be afraid to make decisions and gives valuable life lessons that he's learned over the...</itunes:subtitle><itunes:summary><![CDATA[Leslie talks with Neschae Fernando, CEO of Zone 24x7. Neschae shares his experience with word-of-mouth marketing for his business. He also cautions listeners not to be afraid to make decisions and gives valuable life lessons that he's learned over the years.]]></itunes:summary><itunes:duration>771</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Elevating through Empathy" with Evynn Wells</title><link>https://www.spreaker.com/episode/elevating-through-empathy-with-evynn-wells--51401663</link><description><![CDATA[Leslie talks with Evynn McFalls, Senior Vice President of Global Marketing and Brand at Neuroleadership Institute. In this episode, Evynn shares about getting people to understand the new way of leading with empathy and bringing the “human” to business. He also suggests making connections for more than just sales and leading from a place of genuine curiosity. Finally, Evynn talks about creating your own narrative and rejecting the “it’s always been that way” excuses.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/51401663</guid><pubDate>Wed, 28 Sep 2022 00:47:08 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/51401663/mos_evynn_mcfalls_mixdown.mp3" length="43240741" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Leslie talks with Evynn McFalls, Senior Vice President of Global Marketing and Brand at Neuroleadership Institute. In this episode, Evynn shares about getting people to understand the new way of leading with empathy and bringing the “human” to...</itunes:subtitle><itunes:summary><![CDATA[Leslie talks with Evynn McFalls, Senior Vice President of Global Marketing and Brand at Neuroleadership Institute. In this episode, Evynn shares about getting people to understand the new way of leading with empathy and bringing the “human” to business. He also suggests making connections for more than just sales and leading from a place of genuine curiosity. Finally, Evynn talks about creating your own narrative and rejecting the “it’s always been that way” excuses.]]></itunes:summary><itunes:duration>1712</itunes:duration><itunes:keywords>branding,connection,curiosity,empathy,evynn,institute,leadership,marketing,masters,mcfalls,neuroleadership,of,podcast,sales,service</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>"Facing Rejection and Overcoming Fear" with Bruno Militz</title><link>https://www.spreaker.com/episode/facing-rejection-and-overcoming-fear-with-bruno-militz--51362837</link><description><![CDATA[Leslie sat down with Bruno Militz, Founder and CEO of Next Level 30. In this first episode of the Masters of Service podcast, Bruno shared valuable insights into how to face rejection, take risks, and overcome fear. He also talked about his philosophy of training new employees and recommended reading for personal and professional development.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/51362837</guid><pubDate>Fri, 23 Sep 2022 18:04:36 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/51362837/mos_bruno_militz_mixdown.mp3" length="30567077" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Leslie sat down with Bruno Militz, Founder and CEO of Next Level 30. In this first episode of the Masters of Service podcast, Bruno shared valuable insights into how to face rejection, take risks, and overcome fear. He also talked about his philosophy...</itunes:subtitle><itunes:summary><![CDATA[Leslie sat down with Bruno Militz, Founder and CEO of Next Level 30. In this first episode of the Masters of Service podcast, Bruno shared valuable insights into how to face rejection, take risks, and overcome fear. He also talked about his philosophy of training new employees and recommended reading for personal and professional development.]]></itunes:summary><itunes:duration>1186</itunes:duration><itunes:keywords>30,b2b,ceo,development,level,masters,next,personal,service</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item><item><title>Ground Rules and Guru Ban</title><link>https://www.spreaker.com/episode/ground-rules-and-guru-ban--50954590</link><description><![CDATA[Here's your official Masters of Service podcast welcome!  Lance Johnson introduces the podcast, the format and what makes it a little different from the guru and professional speaker shows.  This quick overview will get you ready for the fun.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/50954590</guid><pubDate>Thu, 18 Aug 2022 21:18:27 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/50954590/masters_of_service_episode_1.mp3" length="6184661" type="audio/mpeg"/><itunes:author>Whiteboard Geeks</itunes:author><itunes:subtitle>Here's your official Masters of Service podcast welcome!  Lance Johnson introduces the podcast, the format and what makes it a little different from the guru and professional speaker shows.  This quick overview will get you ready for the fun.</itunes:subtitle><itunes:summary><![CDATA[Here's your official Masters of Service podcast welcome!  Lance Johnson introduces the podcast, the format and what makes it a little different from the guru and professional speaker shows.  This quick overview will get you ready for the fun.]]></itunes:summary><itunes:duration>387</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4d903020ec7724d9c75dbff61b1963a7.jpg"/><itunes:season>1</itunes:season><itunes:episodeType>full</itunes:episodeType></item></channel></rss>
