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<rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:podcast="https://podcastindex.org/namespace/1.0" xmlns:media="http://search.yahoo.com/mrss/" version="2.0"><channel><title>Leading Conversations</title><link>https://www.spreaker.com/podcast/leading-conversations--5457005</link><description><![CDATA[In this first short series, we speak to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency, to marketing innovation within the drinks industry, the hot topic of sustainability and marketing in a pre and post Covid world.<br /><br />This podcast series highlights the creativity, passion, resilience and success of some of our talented industry colleagues.]]></description><atom:link href="https://www.spreaker.com/show/5457005/episodes/feed" rel="self" type="application/rss+xml"/><language>en</language><category>Marketing</category><copyright>Copyright Lane</copyright><image><url>https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/fb062afd0627b3cd25432d7eb9c1b139.jpg</url><title>Leading Conversations</title><link>https://www.spreaker.com/podcast/leading-conversations--5457005</link></image><lastBuildDate>Thu, 11 Jun 2026 10:36:29 +0000</lastBuildDate><itunes:author>Lane</itunes:author><itunes:owner><itunes:name>Lane</itunes:name><itunes:email>barry@thelaneagency.com</itunes:email></itunes:owner><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/fb062afd0627b3cd25432d7eb9c1b139.jpg"/><itunes:subtitle>In this first short series, we speak to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency, to marketing...</itunes:subtitle><itunes:summary><![CDATA[In this first short series, we speak to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency, to marketing innovation within the drinks industry, the hot topic of sustainability and marketing in a pre and post Covid world.<br /><br />This podcast series highlights the creativity, passion, resilience and success of some of our talented industry colleagues.]]></itunes:summary><itunes:category text="Business"><itunes:category text="Marketing"/></itunes:category><itunes:explicit>true</itunes:explicit><itunes:type>episodic</itunes:type><item><title>WACL Special - Claire &amp; Juliet - Ep 42</title><link>https://www.spreaker.com/episode/wacl-special-claire-juliet-ep-42--72475664</link><description><![CDATA[Barry sat down with WACL President Claire Sadler and Juliet Simpson fresh from the Festival of Talent in Edinburgh — and it's one not to miss.<br /><br />WACL - Women in Advertising and Communications Leadership - are on a mission to accelerate gender equality across marketing, media and advertising.<br /><br />From inspiring the next generation of talent, to redefining what great leadership actually looks like to pushing for 50% female CEOs— the conversation with Claire and Juliet covers it all.<br /><br />]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/72475664</guid><pubDate>Thu, 11 Jun 2026 10:35:30 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/72475664/episode_42.mp3" length="88638840" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>Barry sat down with WACL President Claire Sadler and Juliet Simpson fresh from the Festival of Talent in Edinburgh — and it's one not to miss.

WACL - Women in Advertising and Communications Leadership - are on a mission to accelerate gender equality...</itunes:subtitle><itunes:summary><![CDATA[Barry sat down with WACL President Claire Sadler and Juliet Simpson fresh from the Festival of Talent in Edinburgh — and it's one not to miss.<br /><br />WACL - Women in Advertising and Communications Leadership - are on a mission to accelerate gender equality across marketing, media and advertising.<br /><br />From inspiring the next generation of talent, to redefining what great leadership actually looks like to pushing for 50% female CEOs— the conversation with Claire and Juliet covers it all.<br /><br />]]></itunes:summary><itunes:duration>2218</itunes:duration><itunes:keywords>business,businesswomen,femaleleaders,femaleleadership,futuretalent,genderequality,marketing,talent,wacl,womeninadvertising,womeninmarketing,womeninpr,womeninsbuiness</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/563217137bb534d607bfce20c1ac4824.jpg"/><itunes:episode>42</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Navigate: Now &amp; Next Live 2026 - Jodie &amp; Michael - Ep 41</title><link>https://www.spreaker.com/episode/navigate-now-next-live-2026-jodie-michael-ep-41--72097877</link><description><![CDATA[The latest episode of the Leading Conversations podcast was recorded live at the recent Marketing Society Scotland's Navigate (formerly known as Digital Day) in front of a packed auditorium at the Glasgow Science Centre.<br /> <br />It was a day of actionable inspiration and practical conversations, bringing together Change Leaders, industry experts, and the people shaping marketing’s digital and technological evolution whilst redefining business, brand growth, and customer experience. As is now tradition, guest host Paul Borthwick was joined on stage by some Rising Stars of the Marketing Society's Future Leaders' Advisory Group (FLAG).]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/72097877</guid><pubDate>Thu, 21 May 2026 13:20:10 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/72097877/lane_agency_leading_conversations_episode_digital_day_2026_1st_draft.mp3" length="50137164" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>The latest episode of the Leading Conversations podcast was recorded live at the recent Marketing Society Scotland's Navigate (formerly known as Digital Day) in front of a packed auditorium at the Glasgow Science Centre.
 
It was a day of actionable...</itunes:subtitle><itunes:summary><![CDATA[The latest episode of the Leading Conversations podcast was recorded live at the recent Marketing Society Scotland's Navigate (formerly known as Digital Day) in front of a packed auditorium at the Glasgow Science Centre.<br /> <br />It was a day of actionable inspiration and practical conversations, bringing together Change Leaders, industry experts, and the people shaping marketing’s digital and technological evolution whilst redefining business, brand growth, and customer experience. As is now tradition, guest host Paul Borthwick was joined on stage by some Rising Stars of the Marketing Society's Future Leaders' Advisory Group (FLAG).]]></itunes:summary><itunes:duration>1255</itunes:duration><itunes:keywords>ai,brand,change,creaive,digital,growth,marketing,media,navigate,podcast,tachnology</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/e10628a8993ed2ad72c41950faf45118.jpg"/><itunes:episode>41</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Scotland championing Scotland - Vicki Miller and Marie Owen - Ep 40</title><link>https://www.spreaker.com/episode/scotland-championing-scotland-vicki-miller-and-marie-owen-ep-40--71494306</link><description><![CDATA[In this episode, Barry talks to Vicki Miller, CEO of Visit Scotland and Marie Owen, Founder &amp; CEO of LS Productions about <b>Scotland championing Scotland</b>.  Despite their varied roles and career journeys to date, their inspiring stories intertwine and illustrate their passion for our small but mighty, beautiful country.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/71494306</guid><pubDate>Mon, 20 Apr 2026 15:38:59 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/71494306/lane_agency_leading_conversations_episode_38_vicki_miller_and_marie_owen_1st_draft.mp3" length="144370692" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>In this episode, Barry talks to Vicki Miller, CEO of Visit Scotland and Marie Owen, Founder &amp;amp; CEO of LS Productions about Scotland championing Scotland.  Despite their varied roles and career journeys to date, their inspiring stories intertwine...</itunes:subtitle><itunes:summary><![CDATA[In this episode, Barry talks to Vicki Miller, CEO of Visit Scotland and Marie Owen, Founder &amp; CEO of LS Productions about <b>Scotland championing Scotland</b>.  Despite their varied roles and career journeys to date, their inspiring stories intertwine and illustrate their passion for our small but mighty, beautiful country.]]></itunes:summary><itunes:duration>3613</itunes:duration><itunes:keywords>business,scotland,scottish,tourism</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/b5354906ca0831946171519eb509a56a.jpg"/><itunes:episode>40</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>B2B Marketing - being future fit – Kate Bremner &amp; Julie McConnell – Ep 39</title><link>https://www.spreaker.com/episode/b2b-marketing-being-future-fit-kate-bremner-julie-mcconnell-ep-39--70247577</link><description><![CDATA[The latest episode of <b>Leading Conversations</b> is out now. In Episode 39, Barry is joined by <b>Kate Bremner</b> and <b>Julie McConnell</b> for a deep dive into the world of <b>B2B marketing</b> - breaking down the complexity of long sales cycles, the principles behind great marketing, and why adaptability is more important than ever. The conversation spans analytics, evolving buyer behaviour and the role of AI - with a powerful reminder to use AI as <i>“an assistant, not an assassin.”</i>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/70247577</guid><pubDate>Tue, 24 Feb 2026 11:09:27 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/70247577/b2b_marketing_being_future_fit_kate_bremner_julie_mcconnell_ep_39.mp3" length="148950720" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>The latest episode of Leading Conversations is out now. In Episode 39, Barry is joined by Kate Bremner and Julie McConnell for a deep dive into the world of B2B marketing - breaking down the complexity of long sales cycles, the principles behind great...</itunes:subtitle><itunes:summary><![CDATA[The latest episode of <b>Leading Conversations</b> is out now. In Episode 39, Barry is joined by <b>Kate Bremner</b> and <b>Julie McConnell</b> for a deep dive into the world of <b>B2B marketing</b> - breaking down the complexity of long sales cycles, the principles behind great marketing, and why adaptability is more important than ever. The conversation spans analytics, evolving buyer behaviour and the role of AI - with a powerful reminder to use AI as <i>“an assistant, not an assassin.”</i>]]></itunes:summary><itunes:duration>3727</itunes:duration><itunes:keywords>ai,b2b,business,marketing,technology</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/22d306d93f577ce9eb345386afcd93e1.jpg"/><itunes:episode>39</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Shaping the Industry &amp; the Next Generation - George Shepherd - Ep 38</title><link>https://www.spreaker.com/episode/shaping-the-industry-the-next-generation-george-shepherd-ep-38--68973360</link><description><![CDATA[The latest episode of our Leading Conversations podcast is out now and it's a good one....  Barry has a candid conversation with George Shepherd about his varied career in advertising, spanning 35 years working all over the world on behalf of blue chip brands including Heinz, Kelloggs, KFC, Lego, Star Wars, Nike and the BBC. <br /><br />George tells stories from the creation of his company Red Spider, to lock ins at Lego and the inspiration behind the Advertising course that he has curated at Napier University, inspiring the next generation of talent.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/68973360</guid><pubDate>Wed, 10 Dec 2025 11:32:19 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/68973360/lane_agency_leading_conversations_episode_36_george_shepherd_1st_draft.mp3" length="114284700" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>The latest episode of our Leading Conversations podcast is out now and it's a good one....  Barry has a candid conversation with George Shepherd about his varied career in advertising, spanning 35 years working all over the world on behalf of blue...</itunes:subtitle><itunes:summary><![CDATA[The latest episode of our Leading Conversations podcast is out now and it's a good one....  Barry has a candid conversation with George Shepherd about his varied career in advertising, spanning 35 years working all over the world on behalf of blue chip brands including Heinz, Kelloggs, KFC, Lego, Star Wars, Nike and the BBC. <br /><br />George tells stories from the creation of his company Red Spider, to lock ins at Lego and the inspiration behind the Advertising course that he has curated at Napier University, inspiring the next generation of talent.]]></itunes:summary><itunes:duration>2860</itunes:duration><itunes:keywords>advertising,brand,creative,marketing,media,mentorship,university</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ba8e076bac6c76a1499fdd940c4b2b8d.jpg"/><itunes:episode>38</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Changemakers: Marketing in the age of AI - Ep 37</title><link>https://www.spreaker.com/episode/changemakers-marketing-in-the-age-of-ai-ep-37--68497897</link><description><![CDATA[This special episode was recorded live at the Marketing Society Scotland's Changemaker conference in Edinburgh. Barry was joined by Ian Duncan and Kathryn Strachan, as they explored how marketers can embrace AI innovation responsibly and what it means for ethics, trust and creativity.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/68497897</guid><pubDate>Tue, 11 Nov 2025 10:54:14 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/68497897/lane_agency_leading_conversations_episode_39_ai_marketing_and_ethics_1st_draft.mp3" length="57541212" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>This special episode was recorded live at the Marketing Society Scotland's Changemaker conference in Edinburgh. Barry was joined by Ian Duncan and Kathryn Strachan, as they explored how marketers can embrace AI innovation responsibly and what it means...</itunes:subtitle><itunes:summary><![CDATA[This special episode was recorded live at the Marketing Society Scotland's Changemaker conference in Edinburgh. Barry was joined by Ian Duncan and Kathryn Strachan, as they explored how marketers can embrace AI innovation responsibly and what it means for ethics, trust and creativity.]]></itunes:summary><itunes:duration>1440</itunes:duration><itunes:keywords>agency,ai,business,chatgpt,claude,co-pilot,ethics,leadership,marketing,media,technology</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/15fbfc2d460f93be34d6cf9b2025b941.jpg"/><itunes:episode>37</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Turning AI hype into strategy - Ep 36</title><link>https://www.spreaker.com/episode/turning-ai-hype-into-strategy-ep-36--68061004</link><description><![CDATA[In this special episode of Leading Conversations, recorded live at Lane’s 'AI in the Third Sector' event at Edinburgh’s Everyman Cinema, Barry takes to the stage with a panel of sector leaders to unpack the reality of AI beyond the hype.<br /><br />Josiah Lockhart (Changeworks), Judith Turbyne (Children in Scotland), John Fitzgerald (SCVO), Lora Vernon(VOCAL) and Declan Mair (Worldwide Cancer Research) share honest perspectives on the opportunities, challenges and ethical dilemmas AI brings to the Third Sector.<br /><br />With nearly 70 people in the room, this episode captures the energy, debate and inspiration of an afternoon that showed how AI can move from buzzword to strategy. 🎧]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/68061004</guid><pubDate>Thu, 09 Oct 2025 10:28:43 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/68061004/turning_ai_hype_into_strategy_ep_36.mp3" length="50931977" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>In this special episode of Leading Conversations, recorded live at Lane’s 'AI in the Third Sector' event at Edinburgh’s Everyman Cinema, Barry takes to the stage with a panel of sector leaders to unpack the reality of AI beyond the hype.

Josiah...</itunes:subtitle><itunes:summary><![CDATA[In this special episode of Leading Conversations, recorded live at Lane’s 'AI in the Third Sector' event at Edinburgh’s Everyman Cinema, Barry takes to the stage with a panel of sector leaders to unpack the reality of AI beyond the hype.<br /><br />Josiah Lockhart (Changeworks), Judith Turbyne (Children in Scotland), John Fitzgerald (SCVO), Lora Vernon(VOCAL) and Declan Mair (Worldwide Cancer Research) share honest perspectives on the opportunities, challenges and ethical dilemmas AI brings to the Third Sector.<br /><br />With nearly 70 people in the room, this episode captures the energy, debate and inspiration of an afternoon that showed how AI can move from buzzword to strategy. 🎧]]></itunes:summary><itunes:duration>1594</itunes:duration><itunes:keywords>ai,charity,ethical,leaders,live,marketing,scotland,tech</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/67e6c0953fb7a640d9f7441668412611.jpg"/><itunes:episode>36</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Brand Builder, Team Builder &amp; Legacy Maker - Ian McAteer - Ep 35</title><link>https://www.spreaker.com/episode/brand-builder-team-builder-legacy-maker-ian-mcateer-ep-35--67434294</link><description><![CDATA[In the latest episode of Leading Conversations, Barry meets Ian McAteer, until recently the Chairman of The Union agency - a man of many stories, industry anecdotes, nicknames and wise words. <br /><br />Ian candidly shares his story from his early days as a barrister, to landing a role at Saatchi and Saatchi, co-founding The Union in a park and subsequently buying a Church, infamous agency parties, why his wife calls him "Heinz 57" and how he recently led transition for The Union to become an Employee Owned Trust.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/67434294</guid><pubDate>Tue, 19 Aug 2025 11:45:33 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/67434294/lane_agency_leading_conversations_episode_35_ian_mcateer_1st_draft.mp3" length="115822332" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>In the latest episode of Leading Conversations, Barry meets Ian McAteer, until recently the Chairman of The Union agency - a man of many stories, industry anecdotes, nicknames and wise words. 

Ian candidly shares his story from his early days as a...</itunes:subtitle><itunes:summary><![CDATA[In the latest episode of Leading Conversations, Barry meets Ian McAteer, until recently the Chairman of The Union agency - a man of many stories, industry anecdotes, nicknames and wise words. <br /><br />Ian candidly shares his story from his early days as a barrister, to landing a role at Saatchi and Saatchi, co-founding The Union in a park and subsequently buying a Church, infamous agency parties, why his wife calls him "Heinz 57" and how he recently led transition for The Union to become an Employee Owned Trust.]]></itunes:summary><itunes:duration>3624</itunes:duration><itunes:keywords>advertising,agency,brand,creativity,marketing,media,team</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/cc4d35a5acd63072e264c83a0ab224d5.jpg"/><itunes:episode>35</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Copy, Campaigns &amp; Creativity - Gerry Farrell - Ep 34</title><link>https://www.spreaker.com/episode/copy-campaigns-creativity-gerry-farrell-ep-34--66222464</link><description><![CDATA[In the latest episode of Leading Conversations, Barry meets the copywriting legend that is Gerry Farrell.  Their conversation meanders from Gerry’s unconventional start in advertising to making some of the most famous adverts in Scotland over the last few decades.<br /><br />Amongst many other things, Gerry reminisces on the perfect three-word Irn-Bru brief (“Out Christmas Coke”), how Caledonia was note-perfect for that famous Tennent’s ad, how he received a testimonial from a knight of the realm - and the importance of ‘filling your bin’ - an important lesson for aspiring young creatives…]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/66222464</guid><pubDate>Tue, 27 May 2025 06:45:07 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/66222464/lane_agency_leading_conversations_episode_33_gerry_farrell_2nd_draft_1.mp3" length="147411864" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>In the latest episode of Leading Conversations, Barry meets the copywriting legend that is Gerry Farrell.  Their conversation meanders from Gerry’s unconventional start in advertising to making some of the most famous adverts in Scotland over the last...</itunes:subtitle><itunes:summary><![CDATA[In the latest episode of Leading Conversations, Barry meets the copywriting legend that is Gerry Farrell.  Their conversation meanders from Gerry’s unconventional start in advertising to making some of the most famous adverts in Scotland over the last few decades.<br /><br />Amongst many other things, Gerry reminisces on the perfect three-word Irn-Bru brief (“Out Christmas Coke”), how Caledonia was note-perfect for that famous Tennent’s ad, how he received a testimonial from a knight of the realm - and the importance of ‘filling your bin’ - an important lesson for aspiring young creatives…]]></itunes:summary><itunes:duration>3689</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/685b1907faabb3b8f2c334aff1364001.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Digital Day Live 2025 - Ep 33</title><link>https://www.spreaker.com/episode/digital-day-live-2025-ep-33--65940900</link><description><![CDATA[The latest episode of the Leading Conversations was recorded live at the recent Marketing Society Scotland Digital Day. We were joined by some inspirational speakers from leading brands, platforms and agencies, who shared their learnings, insights and exciting new technologies to a packed auditorium at the Glasgow Science centre. Barry Fearn was joined on stage by some Rising Stars of the Marketing Society, future leader members to reflect on the discussions of the day and to share their own key take outs and learnings.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/65940900</guid><pubDate>Wed, 07 May 2025 07:30:07 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/65940900/lane_agency_leading_conversations_episode_35_digital_day_2025_1st_draft.mp3" length="72568548" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>The latest episode of the Leading Conversations was recorded live at the recent Marketing Society Scotland Digital Day. We were joined by some inspirational speakers from leading brands, platforms and agencies, who shared their learnings, insights and...</itunes:subtitle><itunes:summary><![CDATA[The latest episode of the Leading Conversations was recorded live at the recent Marketing Society Scotland Digital Day. We were joined by some inspirational speakers from leading brands, platforms and agencies, who shared their learnings, insights and exciting new technologies to a packed auditorium at the Glasgow Science centre. Barry Fearn was joined on stage by some Rising Stars of the Marketing Society, future leader members to reflect on the discussions of the day and to share their own key take outs and learnings.]]></itunes:summary><itunes:duration>1816</itunes:duration><itunes:keywords>dgitalday,futureleaders,themarketingsocietyscotland</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/c9150d6e18f635658e4dcbe16e48b076.jpg"/><itunes:episode>33</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>From Footballer to Renowned Visual Artist - Craig Black - Ep 32</title><link>https://www.spreaker.com/episode/from-footballer-to-renowned-visual-artist-craig-black-ep-32--65130498</link><description><![CDATA[Barry meets Craig Black, the artist renowned for his innovative 'Acrylic Fusion' technique.  They talk about Craig's initial career in professional football, his chance meeting with his school art teacher that led to his career as a typographer, share stories of London and coming back to Scotland where Craig had his eureka moment, which ultimately led to the launch of his unique Acrylic Fusion technique, originally inspired by his wife Ally's workout leggings!]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/65130498</guid><pubDate>Wed, 26 Mar 2025 11:09:13 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/65130498/leading_conversations_episode_32_craig_black.mp3" length="109473857" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>Barry meets Craig Black, the artist renowned for his innovative 'Acrylic Fusion' technique.  They talk about Craig's initial career in professional football, his chance meeting with his school art teacher that led to his career as a typographer, share...</itunes:subtitle><itunes:summary><![CDATA[Barry meets Craig Black, the artist renowned for his innovative 'Acrylic Fusion' technique.  They talk about Craig's initial career in professional football, his chance meeting with his school art teacher that led to his career as a typographer, share stories of London and coming back to Scotland where Craig had his eureka moment, which ultimately led to the launch of his unique Acrylic Fusion technique, originally inspired by his wife Ally's workout leggings!]]></itunes:summary><itunes:duration>3422</itunes:duration><itunes:keywords>advertising,art,artists,business,marketing,typography</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/204572e17e8301f922f30da121496d51.jpg"/><itunes:episode>32</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Star Awards Special - Andrew &amp; Kirsteen - Ep 31</title><link>https://www.spreaker.com/episode/star-awards-special-andrew-kirsteen-ep-31--63688786</link><description><![CDATA[Barry is joined by the Marketing Society Scotland Star Awards Chair, Kirsteen Beeston and Andrew Dobbie from MadeBrave. They discuss their experiences, learnings and tips for success in creating and curating award-winning entries for this years Star Awards, being held in Glasgow on June 12th 2025.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/63688786</guid><pubDate>Wed, 15 Jan 2025 07:50:06 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/63688786/star_awards_special_andrew_dobbie_kirsteen_beeston.mp3" length="78372679" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>Barry is joined by the Marketing Society Scotland Star Awards Chair, Kirsteen Beeston and Andrew Dobbie from MadeBrave. They discuss their experiences, learnings and tips for success in creating and curating award-winning entries for this years Star...</itunes:subtitle><itunes:summary><![CDATA[Barry is joined by the Marketing Society Scotland Star Awards Chair, Kirsteen Beeston and Andrew Dobbie from MadeBrave. They discuss their experiences, learnings and tips for success in creating and curating award-winning entries for this years Star Awards, being held in Glasgow on June 12th 2025.]]></itunes:summary><itunes:duration>2450</itunes:duration><itunes:keywords>awards,awardwinning,marketing,marketingsociety,starawards</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/8546f8e1f3973067114ce8fe0e295a7c.jpg"/><itunes:episode>31</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Life Through the Lens - David Eustace - Ep 30</title><link>https://www.spreaker.com/episode/life-through-the-lens-david-eustace-ep-30--62461261</link><description><![CDATA[Barry Fearn Leads the Conversation with the incomparable genius of David Eustace. David is a Scottish photographer and director, known for his fashion, celebrity and art photography. Over his vast and eclectic career to date, David has lived and travelled all over the world on shoots and exhibited his art in both private galleries and public museums.His fascinating story traverses from his early days serving as a prison officer, developing his passion for photography, 90's pop culture, leading campaigns for the likes of Anthropologie and Panasonic, all leading to a crescendo as he curates the most incredible fantasy dinner line up to date.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/62461261</guid><pubDate>Wed, 23 Oct 2024 06:45:01 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/62461261/leading_conversations_david_eustace_episode_30.mp3" length="99915967" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>Barry Fearn Leads the Conversation with the incomparable genius of David Eustace. David is a Scottish photographer and director, known for his fashion, celebrity and art photography. Over his vast and eclectic career to date, David has lived and...</itunes:subtitle><itunes:summary><![CDATA[Barry Fearn Leads the Conversation with the incomparable genius of David Eustace. David is a Scottish photographer and director, known for his fashion, celebrity and art photography. Over his vast and eclectic career to date, David has lived and travelled all over the world on shoots and exhibited his art in both private galleries and public museums.His fascinating story traverses from his early days serving as a prison officer, developing his passion for photography, 90's pop culture, leading campaigns for the likes of Anthropologie and Panasonic, all leading to a crescendo as he curates the most incredible fantasy dinner line up to date.]]></itunes:summary><itunes:duration>3123</itunes:duration><itunes:keywords>marketing,podcast</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/1b6d8614653072c985ebfa32d4f25afb.jpg"/><itunes:episode>30</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Shaping Careers Over the Years - Nicki &amp; John Denholm - Ep 29</title><link>https://www.spreaker.com/episode/shaping-careers-over-the-years-nicki-john-denholm-ep-29--61849006</link><description><![CDATA[Barry talks to Nicki and John Denholm from Denholm Associates about their experience over the last two decades in shaping careers over these years. They discuss the entrepreneurial spark which led Nicki to start the business, how they separate (or indeed don't separate!) the professional from the personal when it comes to work and family, their challenges along the way on both their independent and their collective career journeys to date, the importance of having a strong employer brand and 'seeing beyond the CV' - how skills hiring and future promise is now essential in the talent spotting field, as opposed to focusing on past experiences and tenure.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/61849006</guid><pubDate>Tue, 17 Sep 2024 06:40:02 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/61849006/lane_agency_leading_conversations_episode_29_2nd_draft.mp3" length="128765181" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>Barry talks to Nicki and John Denholm from Denholm Associates about their experience over the last two decades in shaping careers over these years. They discuss the entrepreneurial spark which led Nicki to start the business, how they separate (or...</itunes:subtitle><itunes:summary><![CDATA[Barry talks to Nicki and John Denholm from Denholm Associates about their experience over the last two decades in shaping careers over these years. They discuss the entrepreneurial spark which led Nicki to start the business, how they separate (or indeed don't separate!) the professional from the personal when it comes to work and family, their challenges along the way on both their independent and their collective career journeys to date, the importance of having a strong employer brand and 'seeing beyond the CV' - how skills hiring and future promise is now essential in the talent spotting field, as opposed to focusing on past experiences and tenure.]]></itunes:summary><itunes:duration>4024</itunes:duration><itunes:keywords>advertising,agency,business,career,careers,hr,leadership,marketing,recruitment,talent</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/f75e51fbf037dc1152ecb7eafd507b1d.jpg"/><itunes:episode>29</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>The Charity Brand Shift - Laura Brady &amp; Kirsteen Campbell - Ep 28</title><link>https://www.spreaker.com/episode/the-charity-brand-shift-laura-brady-kirsteen-campbell-ep-28--61251704</link><description><![CDATA[In this episode, Lane Chief Exec, Ali Findlay caught up with Laura Brady of Worldwide Cancer Research and Kirsteen Campbell of Scottish SPCA to chat about the importance of brand salience in the charity sector.  Charities have traditionally used vision, mission, and values in their brand strategies, but future brand leaders now talk purpose, proposition, and personality. We chat about how brand purpose, in particular, has influenced their brand evolution.<br />]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/61251704</guid><pubDate>Tue, 03 Sep 2024 15:13:24 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/61251704/lane_agency_leading_conversations_episode_28_1st_draft.mp3" length="125322034" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>In this episode, Lane Chief Exec, Ali Findlay caught up with Laura Brady of Worldwide Cancer Research and Kirsteen Campbell of Scottish SPCA to chat about the importance of brand salience in the charity sector.  Charities have traditionally used...</itunes:subtitle><itunes:summary><![CDATA[In this episode, Lane Chief Exec, Ali Findlay caught up with Laura Brady of Worldwide Cancer Research and Kirsteen Campbell of Scottish SPCA to chat about the importance of brand salience in the charity sector.  Charities have traditionally used vision, mission, and values in their brand strategies, but future brand leaders now talk purpose, proposition, and personality. We chat about how brand purpose, in particular, has influenced their brand evolution.<br />]]></itunes:summary><itunes:duration>3917</itunes:duration><itunes:keywords>brand,charity,evolution,proposition,purpose</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ee49d8a5fc9cc31abd302afc50102df2.jpg"/><itunes:episode>28</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>The Power of Partnerships - Julie Keough &amp; Petra Cameron - Ep 27</title><link>https://www.spreaker.com/episode/the-power-of-partnerships-julie-keough-petra-cameron-ep-27--60873004</link><description><![CDATA[Barry talks to Julie Keough from Scottish Power and Petra Cameron from Natwest about "The Power of Partnerships". With the Olympics at the forefront of the topical agenda and Natwest (tag) a proud partner of Team GB, collectively they discuss what best practice look like when it comes to developing successful partnerships - including but not limited to: brand alignment, budget, adding value, reciprocity, evaluation, stakeholder management - and not forgetting, fun!]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/60873004</guid><pubDate>Wed, 31 Jul 2024 10:29:59 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/60873004/lane_agency_leading_conversations_episode_26_the_power_of_partnership_1st_draft.mp3" length="92796450" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>Barry talks to Julie Keough from Scottish Power and Petra Cameron from Natwest about "The Power of Partnerships". With the Olympics at the forefront of the topical agenda and Natwest (tag) a proud partner of Team GB, collectively they discuss what...</itunes:subtitle><itunes:summary><![CDATA[Barry talks to Julie Keough from Scottish Power and Petra Cameron from Natwest about "The Power of Partnerships". With the Olympics at the forefront of the topical agenda and Natwest (tag) a proud partner of Team GB, collectively they discuss what best practice look like when it comes to developing successful partnerships - including but not limited to: brand alignment, budget, adding value, reciprocity, evaluation, stakeholder management - and not forgetting, fun!]]></itunes:summary><itunes:duration>2900</itunes:duration><itunes:keywords>business,marketing,olympics,partnerships,podcast,sponsorship</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/44b4638799e21337489fa66301f33d1e.jpg"/><itunes:episode>27</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>A Tennent's Special - Hazel Alexander &amp; Stuart Mackenzie  - Ep 26</title><link>https://www.spreaker.com/episode/a-tennent-s-special-hazel-alexander-stuart-mackenzie-ep-26--60370518</link><description><![CDATA[In this 'special' episode of Leading Conversations, Barry talks to Stuart Mackenzie and Hazel Alexander from C&amp;C Group about all things Tennent's.They cover a varied range of topics from the history of Hugh, the wit, warmth and humour behind the Tennent's brand, the challenges and opportunities in attracting the next generation of consumers and their latest campaign: 'Get to Germany'.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/60370518</guid><pubDate>Thu, 13 Jun 2024 08:02:32 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/60370518/lane_agency_leading_conversations_episode_27_tennents_1st_draft.mp3" length="93508652" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>In this 'special' episode of Leading Conversations, Barry talks to Stuart Mackenzie and Hazel Alexander from C&amp;amp;C Group about all things Tennent's.They cover a varied range of topics from the history of Hugh, the wit, warmth and humour behind the...</itunes:subtitle><itunes:summary><![CDATA[In this 'special' episode of Leading Conversations, Barry talks to Stuart Mackenzie and Hazel Alexander from C&amp;C Group about all things Tennent's.They cover a varied range of topics from the history of Hugh, the wit, warmth and humour behind the Tennent's brand, the challenges and opportunities in attracting the next generation of consumers and their latest campaign: 'Get to Germany'.]]></itunes:summary><itunes:duration>2923</itunes:duration><itunes:keywords>beer,business,drinks,lager,marketing,music,podcast,sponsorship,tennents</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4172eaa42875b215f90268099f8e5783.jpg"/><itunes:episode>24</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>From CMO to CEO - Glen Gribbon - Ep 25</title><link>https://www.spreaker.com/episode/from-cmo-to-ceo-glen-gribbon-ep-25--59898621</link><description><![CDATA[In this special episode of Leading Conversations,<br />Barry sits down with Glen Gribbon to discuss his varied portfolio career in marketing which has spanned many sectors and experiences including promotions, property, pets and even pomegranate juice.<br /><br />We also chat about his experience in helping non-profits grow and his wealth of knowledge about the world of whisky, which has led to his current role as CEO of Bladnoch distillery. <br /><br />]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/59898621</guid><pubDate>Wed, 22 May 2024 14:44:06 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/59898621/lane_agency_leading_conversations_episode_25_glen_bribbon_1st_draft.mp3" length="95522380" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>In this special episode of Leading Conversations,
Barry sits down with Glen Gribbon to discuss his varied portfolio career in marketing which has spanned many sectors and experiences including promotions, property, pets and even pomegranate juice.

We...</itunes:subtitle><itunes:summary><![CDATA[In this special episode of Leading Conversations,<br />Barry sits down with Glen Gribbon to discuss his varied portfolio career in marketing which has spanned many sectors and experiences including promotions, property, pets and even pomegranate juice.<br /><br />We also chat about his experience in helping non-profits grow and his wealth of knowledge about the world of whisky, which has led to his current role as CEO of Bladnoch distillery. <br /><br />]]></itunes:summary><itunes:duration>2986</itunes:duration><itunes:keywords>ceo,cmo</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/6b35ff2eeef03a1b8087b501a48ff045.jpg"/><itunes:episode>25</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Becoming &amp; Being a B-Corp - Nathalie Agnew &amp; Pete Martin - Ep 24</title><link>https://www.spreaker.com/episode/becoming-being-a-b-corp-nathalie-agnew-pete-martin-ep-24--59726078</link><description><![CDATA[In this episode, Barry talks to Nathalie Agnew and Pete Martin, founders of award-winning agencies Muckle Media and Always be Content.They discuss their journeys to recently becoming B-Corp certified companies and what this means to them and their teams.  Tune in to hear their points of view on balancing profit with purpose, greenwashing, whether agencies who work with fossil fuel companies should be allowed to be B-Corps and 'daring to care'.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/59726078</guid><pubDate>Tue, 30 Apr 2024 08:44:52 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/59726078/lane_agency_leading_conversations_episode_24_becoming_being_a_b_corp_1st_draft.mp3" length="89734481" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>In this episode, Barry talks to Nathalie Agnew and Pete Martin, founders of award-winning agencies Muckle Media and Always be Content.They discuss their journeys to recently becoming B-Corp certified companies and what this means to them and their...</itunes:subtitle><itunes:summary><![CDATA[In this episode, Barry talks to Nathalie Agnew and Pete Martin, founders of award-winning agencies Muckle Media and Always be Content.They discuss their journeys to recently becoming B-Corp certified companies and what this means to them and their teams.  Tune in to hear their points of view on balancing profit with purpose, greenwashing, whether agencies who work with fossil fuel companies should be allowed to be B-Corps and 'daring to care'.]]></itunes:summary><itunes:duration>2805</itunes:duration><itunes:keywords>agency,b-corp,business,marketing,media,sustainability</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/e7d5101a41d6dc82c1f30705ef3a00e2.jpg"/><itunes:episode>24</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Fierce &amp; Fragile - Ali Findlay, Jaimie Grosset &amp; Amy Briggs - Ep 23</title><link>https://www.spreaker.com/episode/fierce-fragile-ali-findlay-jaimie-grosset-amy-briggs-ep-23--58944284</link><description><![CDATA[A shared experience and exploration of how best to support marketers returning to work after a maternity leave. How having conversations, rather than making assumptions, could lead to the best outcome returns.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/58944284</guid><pubDate>Wed, 06 Mar 2024 14:11:57 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/58944284/lane_agency_leading_conversations_episode_23_2nd_draft.mp3" length="116340927" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>A shared experience and exploration of how best to support marketers returning to work after a maternity leave. How having conversations, rather than making assumptions, could lead to the best outcome returns.</itunes:subtitle><itunes:summary><![CDATA[A shared experience and exploration of how best to support marketers returning to work after a maternity leave. How having conversations, rather than making assumptions, could lead to the best outcome returns.]]></itunes:summary><itunes:duration>3636</itunes:duration><itunes:keywords>business,femalefounders,iwd,leadership,marketing,maternity,returntowork,women,womeninbusiness</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/a71764fc746303f246941f1e493c5683.jpg"/><itunes:episode>23</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Banking, Business &amp; Burns - Benny Higgins - Ep 22</title><link>https://www.spreaker.com/episode/banking-business-burns-benny-higgins-ep-22--58426750</link><description><![CDATA[In this special episode of Leading Conversations, Barry speaks to Benny Higgins, a recent recipient of an Honorary Fellowship from the Marketing Society Scotland, about a wide range of subjects including his long and illustrious career in banking, his love of football, his passion for the arts, poetry and topically, what commonality is shared by Robert Burns and Marketing.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/58426750</guid><pubDate>Wed, 24 Jan 2024 10:20:53 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/58426750/banking_business_burns_benny_higgins_ep_22.mp3" length="87785119" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>In this special episode of Leading Conversations, Barry speaks to Benny Higgins, a recent recipient of an Honorary Fellowship from the Marketing Society Scotland, about a wide range of subjects including his long and illustrious career in banking, his...</itunes:subtitle><itunes:summary><![CDATA[In this special episode of Leading Conversations, Barry speaks to Benny Higgins, a recent recipient of an Honorary Fellowship from the Marketing Society Scotland, about a wide range of subjects including his long and illustrious career in banking, his love of football, his passion for the arts, poetry and topically, what commonality is shared by Robert Burns and Marketing.]]></itunes:summary><itunes:duration>2744</itunes:duration><itunes:keywords>artsandculture,business,financialservices,marketing,poetry,rabbieburns,robbieburns</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/a7d4a5f28ce5b8fe9ab91b9f77715fd6.jpg"/><itunes:episode>22</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Advertising Then &amp; Now - Fletch &amp; Mark Gorman - Ep 21</title><link>https://www.spreaker.com/episode/advertising-then-now-fletch-mark-gorman-ep-21--58253973</link><description><![CDATA[In the latest episode, Barry reminisces with Lane's Ian 'Fletch' Fletcher and Dentsu Creative's Mark Gorman on the significant transformations witnessed in the Advertising industry since they started out their careers in the 80s and 90s. Tune in to hear their stories from crafting briefs on typewriters to unforgettable TV shoots, while exploring agency tribes and staying ahead of the latest trends in advertising technology.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/58253973</guid><pubDate>Wed, 10 Jan 2024 16:32:57 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/58253973/advertising_then_now_fletch_mark_ep_21.mp3" length="104646429" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>In the latest episode, Barry reminisces with Lane's Ian 'Fletch' Fletcher and Dentsu Creative's Mark Gorman on the significant transformations witnessed in the Advertising industry since they started out their careers in the 80s and 90s. Tune in to...</itunes:subtitle><itunes:summary><![CDATA[In the latest episode, Barry reminisces with Lane's Ian 'Fletch' Fletcher and Dentsu Creative's Mark Gorman on the significant transformations witnessed in the Advertising industry since they started out their careers in the 80s and 90s. Tune in to hear their stories from crafting briefs on typewriters to unforgettable TV shoots, while exploring agency tribes and staying ahead of the latest trends in advertising technology.]]></itunes:summary><itunes:duration>3271</itunes:duration><itunes:keywords>advertising,creative,lane,marketing,media,podcast</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/cc056113e694afff6adf79a547603330.jpg"/><itunes:episode>21</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Beyond the Click: Performance Media Now &amp; Next - Gavin &amp; Liam - Ep 20</title><link>https://www.spreaker.com/episode/beyond-the-click-performance-media-now-next-gavin-liam-ep-20--57781222</link><description><![CDATA[Host Barry Fearn talks to Gavin Bell, owner of performance agency Yatter and Liam Hall, Performance Director at Lane Media, about the current trends in Performance Media channels. They discuss how this years changes in both Google &amp; Meta are unprecedented, whether Black Friday has ‘eaten itself’ and what changes they see on the horizon as they look ahead to 2024 and beyond.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/57781222</guid><pubDate>Thu, 23 Nov 2023 13:49:10 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/57781222/lane_agency_leading_conversations_episode_21_1st_draft.mp3" length="76419137" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>Host Barry Fearn talks to Gavin Bell, owner of performance agency Yatter and Liam Hall, Performance Director at Lane Media, about the current trends in Performance Media channels. They discuss how this years changes in both Google &amp;amp; Meta are...</itunes:subtitle><itunes:summary><![CDATA[Host Barry Fearn talks to Gavin Bell, owner of performance agency Yatter and Liam Hall, Performance Director at Lane Media, about the current trends in Performance Media channels. They discuss how this years changes in both Google &amp; Meta are unprecedented, whether Black Friday has ‘eaten itself’ and what changes they see on the horizon as they look ahead to 2024 and beyond.]]></itunes:summary><itunes:duration>2389</itunes:duration><itunes:keywords>advantageplus,blackfriday,business,digitalmarketing,digitalmedia,ecommerce,google,marketing,media,meta,paidsocial,performancemax,performancemedia,ppc,social</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/e54b2ef0c7596b3cffd78fe9e7c0f715.jpg"/><itunes:episode>20</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Building a Thriving Marketing Agency - Jenny &amp; Barrington - Ep 19</title><link>https://www.spreaker.com/episode/building-a-thriving-marketing-agency-jenny-barrington-ep-19--57560097</link><description><![CDATA[In this episode of Leading Conversations, I talk to Jenny Emslie Owner &amp; CEO of Sunshine: The Social Agency, and Barrington Reeves Creative Director &amp; Founder of Too Gallus. Chatting about what inspired them as young agency founders. As well as some of the challenges faced as they've grown their businesses and the exciting opportunities they see for the future.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/57560097</guid><pubDate>Wed, 08 Nov 2023 15:39:28 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/57560097/lane_agency_leading_conversations_episode_19_1st_draft.mp3" length="114205991" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>In this episode of Leading Conversations, I talk to Jenny Emslie Owner &amp;amp; CEO of Sunshine: The Social Agency, and Barrington Reeves Creative Director &amp;amp; Founder of Too Gallus. Chatting about what inspired them as young agency founders. As well...</itunes:subtitle><itunes:summary><![CDATA[In this episode of Leading Conversations, I talk to Jenny Emslie Owner &amp; CEO of Sunshine: The Social Agency, and Barrington Reeves Creative Director &amp; Founder of Too Gallus. Chatting about what inspired them as young agency founders. As well as some of the challenges faced as they've grown their businesses and the exciting opportunities they see for the future.]]></itunes:summary><itunes:duration>3569</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/be59d19b0963d527e48b6d8c57c8935c.jpg"/><itunes:episode>19</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Is it time to retire the phrase "Having it all" - Sallie, Melinda &amp; Alan - Ep 18</title><link>https://www.spreaker.com/episode/is-it-time-to-retire-the-phrase-having-it-all-sallie-melinda-alan-ep-18--56334701</link><description><![CDATA[We've all heard the phrase "Having it all" but what does it really mean, where does it come from, and does it still have a place in today's world? Guest host Sallie Bale, Strategist at Lane, along with guests tech industry expert Melinda Matthews and Head of Marketing, Brand Homes Scotland at Diageo Alan McGarrie, discuss what the phrase means to them, and whether they think it still has mileage today. Or is it time to retire the phrase altogether? Have a listen and see what you think about "Having it all".]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/56334701</guid><pubDate>Tue, 01 Aug 2023 10:51:04 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/56334701/lane_agency_leading_conversations_episode_18_1st_draft.mp3" length="96604058" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>We've all heard the phrase "Having it all" but what does it really mean, where does it come from, and does it still have a place in today's world? Guest host Sallie Bale, Strategist at Lane, along with guests tech industry expert Melinda Matthews and...</itunes:subtitle><itunes:summary><![CDATA[We've all heard the phrase "Having it all" but what does it really mean, where does it come from, and does it still have a place in today's world? Guest host Sallie Bale, Strategist at Lane, along with guests tech industry expert Melinda Matthews and Head of Marketing, Brand Homes Scotland at Diageo Alan McGarrie, discuss what the phrase means to them, and whether they think it still has mileage today. Or is it time to retire the phrase altogether? Have a listen and see what you think about "Having it all".]]></itunes:summary><itunes:duration>2416</itunes:duration><itunes:keywords>agency,diageo,havingitall,lane,laneagency,marketing,strategy,tech</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/8dc3e98877115943cf1b9f7d7c8b4ca8.jpg"/><itunes:episode>18</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Cultural Fluidity - Lisl &amp; Thorranze - Ep 17</title><link>https://www.spreaker.com/episode/cultural-fluidity-lisl-thorranze-ep-17--53984926</link><description><![CDATA[In this episode, Barry is joined by Lisl Macdonald and Thorranze Cheung for a fascinating talk, discussing their respective experiences working in marketing in both the East and the West of the world and their unique takes on what Cultural Fluidity means to them.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53984926</guid><pubDate>Thu, 25 May 2023 09:04:49 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/53984926/cultural_fluidity_lisl_thorranze_ep_17.mp3" length="116302474" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>In this episode, Barry is joined by Lisl Macdonald and Thorranze Cheung for a fascinating talk, discussing their respective experiences working in marketing in both the East and the West of the world and their unique takes on what Cultural Fluidity...</itunes:subtitle><itunes:summary><![CDATA[In this episode, Barry is joined by Lisl Macdonald and Thorranze Cheung for a fascinating talk, discussing their respective experiences working in marketing in both the East and the West of the world and their unique takes on what Cultural Fluidity means to them.]]></itunes:summary><itunes:duration>3635</itunes:duration><itunes:keywords>business,digital,laneagency,lanemedia,marketing,themarketingsocietyscotland</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/fb062afd0627b3cd25432d7eb9c1b139.jpg"/><itunes:episode>17</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Digital Day Live 2023 - Anya, Megan &amp; Neil - Ep 16</title><link>https://www.spreaker.com/episode/digital-day-live-2023-anya-megan-neil-ep-16--53803410</link><description><![CDATA[Tune into our latest episode of Leading Conversations, recently recorded live at the Marketing Society’s Digital Day, where a number of inspiring speakers from various corners of the vast digital spectrum shared their learnings, insights and exciting new technologies with a packed auditorium at The Glasgow Science Centre.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53803410</guid><pubDate>Wed, 10 May 2023 09:51:59 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/53803410/leading_conversations_episode_16_digital_day_2023.mp3" length="52322954" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>Tune into our latest episode of Leading Conversations, recently recorded live at the Marketing Society’s Digital Day, where a number of inspiring speakers from various corners of the vast digital spectrum shared their learnings, insights and exciting...</itunes:subtitle><itunes:summary><![CDATA[Tune into our latest episode of Leading Conversations, recently recorded live at the Marketing Society’s Digital Day, where a number of inspiring speakers from various corners of the vast digital spectrum shared their learnings, insights and exciting new technologies with a packed auditorium at The Glasgow Science Centre.]]></itunes:summary><itunes:duration>1636</itunes:duration><itunes:keywords>business,digital,digitalday,lane,lanemedia,live,marketing,themarketingsocietyscotland</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/fb062afd0627b3cd25432d7eb9c1b139.jpg"/><itunes:episode>16</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>The Vital Role of our Cultural Attractions - Lynsey &amp; Shona - Ep 15</title><link>https://www.spreaker.com/episode/the-vital-role-of-our-cultural-attractions-lynsey-shona-ep-15--53430019</link><description><![CDATA[In this episode, Barry leads the conversation with Lynsey Fusco from The Royal Edinburgh Military Tattoo and Shona McCarthy from the Edinburgh Fringe Festival Society.They openly discuss some of the key challenges currently faced by our cultural attractions, as well as the opportunities ahead for their unique, globally-renowned brands.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53430019</guid><pubDate>Tue, 04 Apr 2023 08:00:02 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/53430019/the_vital_role_of_our_cultural_attractions_lynsey_shona_ep_15.mp3" length="128960368" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>In this episode, Barry leads the conversation with Lynsey Fusco from The Royal Edinburgh Military Tattoo and Shona McCarthy from the Edinburgh Fringe Festival Society.They openly discuss some of the key challenges currently faced by our cultural...</itunes:subtitle><itunes:summary><![CDATA[In this episode, Barry leads the conversation with Lynsey Fusco from The Royal Edinburgh Military Tattoo and Shona McCarthy from the Edinburgh Fringe Festival Society.They openly discuss some of the key challenges currently faced by our cultural attractions, as well as the opportunities ahead for their unique, globally-renowned brands.]]></itunes:summary><itunes:duration>3224</itunes:duration><itunes:keywords>business,digitalmarketing,lanemedia,marketing,thelane,thelaneagency,themarketingsocietyscotland</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/fb062afd0627b3cd25432d7eb9c1b139.jpg"/><itunes:episode>15</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Intrapreneurs &amp; Entrepreneurs - David &amp; Sarah - Ep14</title><link>https://www.spreaker.com/episode/intrapreneurs-entrepreneurs-david-sarah-ep14--53156062</link><description><![CDATA[In the latest episode of the Leading Conversations podcast, Barry talks to David Cotter from Edrington and Sarah Baillie from StudioLR about the differences and similarities between Intrapreneurs and Entrepreneurs. They discuss examples of Intrapreneurial thinking, whether being an Intrapreneur is nature vs. nurture and how new ideas can help businesses grow from within.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53156062</guid><pubDate>Mon, 13 Mar 2023 09:04:58 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/53156062/intrapreneurs_entrepreneurs_david_sarah_ep14.mp3" length="98440989" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>In the latest episode of the Leading Conversations podcast, Barry talks to David Cotter from Edrington and Sarah Baillie from StudioLR about the differences and similarities between Intrapreneurs and Entrepreneurs. They discuss examples of...</itunes:subtitle><itunes:summary><![CDATA[In the latest episode of the Leading Conversations podcast, Barry talks to David Cotter from Edrington and Sarah Baillie from StudioLR about the differences and similarities between Intrapreneurs and Entrepreneurs. They discuss examples of Intrapreneurial thinking, whether being an Intrapreneur is nature vs. nurture and how new ideas can help businesses grow from within.]]></itunes:summary><itunes:duration>2461</itunes:duration><itunes:keywords>business,digitalmarketing,entrepreneur,entrepreneurs,intrapreneur,intrapreneurs,lanemedia,marketing,thelane,thelaneagency</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/fb062afd0627b3cd25432d7eb9c1b139.jpg"/><itunes:episode>14</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Planning &amp; Strategy Mythbusting - Gill &amp; Vic - Ep13</title><link>https://www.spreaker.com/episode/planning-strategy-mythbusting-gill-vic-ep13--52670515</link><description><![CDATA[In this episode, Barry talks to Gill Wylie from Frame and Vic Milne from Leith about Planning &amp; Strategy. They discuss some of the planning &amp; strategy myths, delve into the mystique and debate whether there is an optimum balance of instinct &amp; intuition vs. theory and try and ultimately try and simplify what it actually <b><i>is</i></b> - and therefore also isn’t.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52670515</guid><pubDate>Wed, 08 Feb 2023 16:10:31 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52670515/planning_strategy_mythbusting_gill_vic_ep13.mp3" length="121947013" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>In this episode, Barry talks to Gill Wylie from Frame and Vic Milne from Leith about Planning &amp;amp; Strategy. They discuss some of the planning &amp;amp; strategy myths, delve into the mystique and debate whether there is an optimum balance of instinct...</itunes:subtitle><itunes:summary><![CDATA[In this episode, Barry talks to Gill Wylie from Frame and Vic Milne from Leith about Planning &amp; Strategy. They discuss some of the planning &amp; strategy myths, delve into the mystique and debate whether there is an optimum balance of instinct &amp; intuition vs. theory and try and ultimately try and simplify what it actually <b><i>is</i></b> - and therefore also isn’t.]]></itunes:summary><itunes:duration>3049</itunes:duration><itunes:keywords>business,digitalmarketing,lanemedia,marketing,planning,strategy,thelane,thelaneagency</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/fb062afd0627b3cd25432d7eb9c1b139.jpg"/><itunes:episode>13</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Web 3.0 - Iain &amp; Ian - Ep12</title><link>https://www.spreaker.com/episode/web-3-0-iain-ian-ep12--52108380</link><description><![CDATA[In this episode, Barry talks to Iain Valentine and Ian Duncan about all things Web 3.0 - they cover everything from the Metaverse to NFTs, delving into discussion as to where physical and virtual realities collide.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52108380</guid><pubDate>Tue, 06 Dec 2022 11:10:24 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52108380/lane_agency_leading_conversations_series_2_episode_5.mp3" length="62705061" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>In this episode, Barry talks to Iain Valentine and Ian Duncan about all things Web 3.0 - they cover everything from the Metaverse to NFTs, delving into discussion as to where physical and virtual realities collide.</itunes:subtitle><itunes:summary><![CDATA[In this episode, Barry talks to Iain Valentine and Ian Duncan about all things Web 3.0 - they cover everything from the Metaverse to NFTs, delving into discussion as to where physical and virtual realities collide.]]></itunes:summary><itunes:duration>1960</itunes:duration><itunes:keywords>business,digitalmarketing,iainvalentine,lanemedia,marketing,metaverse,nfts,thelane,thelaneagency,web3.0</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/fb062afd0627b3cd25432d7eb9c1b139.jpg"/><itunes:episode>12</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>The Importance of a Strong Employer Brand - John &amp; Steph - Ep11</title><link>https://www.spreaker.com/episode/the-importance-of-a-strong-employer-brand-john-steph-ep11--51988009</link><description><![CDATA[In this episode, Barry delves into the hot topic of Employer Brands with guests John Botia and Steph Halliday. The trio discuss what an Employer Brand really means and the increasing importance of having an authentic employer brand.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/51988009</guid><pubDate>Wed, 23 Nov 2022 09:52:02 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/51988009/the_importance_of_a_strong_employer_brand_john_steph_s2_e4.mp3" length="92102638" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>In this episode, Barry delves into the hot topic of Employer Brands with guests John Botia and Steph Halliday. The trio discuss what an Employer Brand really means and the increasing importance of having an authentic employer brand.</itunes:subtitle><itunes:summary><![CDATA[In this episode, Barry delves into the hot topic of Employer Brands with guests John Botia and Steph Halliday. The trio discuss what an Employer Brand really means and the increasing importance of having an authentic employer brand.]]></itunes:summary><itunes:duration>2879</itunes:duration><itunes:keywords>authenticity,barryfearn,branding,brands,business,consultancy,denholm,employerbrand,hiring,hr,johnbotia,marketing,recruitment,stephaniehalliday,stephhalliday,talent,thelane,thelaneagency</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/fb062afd0627b3cd25432d7eb9c1b139.jpg"/><itunes:episode>11</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Food Marketing &amp; Future Leaders - India &amp; Kirsty - Ep10</title><link>https://www.spreaker.com/episode/food-marketing-future-leaders-india-kirsty-ep10--51748213</link><description><![CDATA[In this latest episode, Barry talks to India Morrow and Kirsty Chalmers about their respective experience in marketing Food brands, alongside their status as Future Leader members of the Marketing Society. They share some lessons learned so far in their careers along with some insight to the challenges they currently face and how they are helping to support their brands.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/51748213</guid><pubDate>Tue, 01 Nov 2022 12:44:24 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/51748213/food_marketing_future_leaders_india_kirsty_s2_e3.mp3" length="72121681" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>In this latest episode, Barry talks to India Morrow and Kirsty Chalmers about their respective experience in marketing Food brands, alongside their status as Future Leader members of the Marketing Society. They share some lessons learned so far in...</itunes:subtitle><itunes:summary><![CDATA[In this latest episode, Barry talks to India Morrow and Kirsty Chalmers about their respective experience in marketing Food brands, alongside their status as Future Leader members of the Marketing Society. They share some lessons learned so far in their careers along with some insight to the challenges they currently face and how they are helping to support their brands.]]></itunes:summary><itunes:duration>2254</itunes:duration><itunes:keywords>barryfearn,baxters,business,food,foodmarketing,indiamorrow,kirstychalmers,laneagency,lanemedia,marketing,marketingsociety,marketingsocietyscotland</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/fb062afd0627b3cd25432d7eb9c1b139.jpg"/><itunes:episode>10</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Flushed with Success - Ali, Diane &amp; Emily - Ep9</title><link>https://www.spreaker.com/episode/flushed-with-success-ali-diane-emily-ep9--51680575</link><description><![CDATA[In the UK our workforce is about 30% women over 50. And many of them will be going through the menopause. So why don’t we talk about it? Ali Findlay, Chief Executive of The Lane Agency guest hosts this episode of the Leading Conversations podcast and is joined by Diane Burke from Calmac and Emily Hayes from News UK, to discuss and encourage open and honest conversation, as well as the creation of a positive language around making the working world a better place for women during this life stage.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/51680575</guid><pubDate>Tue, 25 Oct 2022 13:41:05 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/51680575/flushed_with_success_ali_diane_emily_s2_e2.mp3" length="71840812" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>In the UK our workforce is about 30% women over 50. And many of them will be going through the menopause. So why don’t we talk about it? Ali Findlay, Chief Executive of The Lane Agency guest hosts this episode of the Leading Conversations podcast and...</itunes:subtitle><itunes:summary><![CDATA[In the UK our workforce is about 30% women over 50. And many of them will be going through the menopause. So why don’t we talk about it? Ali Findlay, Chief Executive of The Lane Agency guest hosts this episode of the Leading Conversations podcast and is joined by Diane Burke from Calmac and Emily Hayes from News UK, to discuss and encourage open and honest conversation, as well as the creation of a positive language around making the working world a better place for women during this life stage.]]></itunes:summary><itunes:duration>2245</itunes:duration><itunes:keywords>alifindlay,business,calmac,femaleleaders,marketing,menopause,mentalhealth,newsuk,thelane,thelaneagency,themarketingsociety,wellbeing,womeninmarketing,womenshealth</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/a841c3339956e72df42782f9c03b35c8.jpg"/><itunes:episode>9</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Marketing in a Recession - Jim &amp; Maddy - Ep8</title><link>https://www.spreaker.com/episode/marketing-in-a-recession-jim-maddy-ep8--51455943</link><description><![CDATA[In the first episode of series 2, Barry is joined by Jim Kelly from Story and Maddy Sim from Carat, for a topical conversation around Marketing in a Recession. They share advertising stories and insight from previous recessions and discuss what related lessons they have learned in their careers so far.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/51455943</guid><pubDate>Mon, 03 Oct 2022 16:53:12 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/51455943/lane_agency_leading_conversations_series_2_episode_1_1.mp3" length="68964417" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>In the first episode of series 2, Barry is joined by Jim Kelly from Story and Maddy Sim from Carat, for a topical conversation around Marketing in a Recession. They share advertising stories and insight from previous recessions and discuss what...</itunes:subtitle><itunes:summary><![CDATA[In the first episode of series 2, Barry is joined by Jim Kelly from Story and Maddy Sim from Carat, for a topical conversation around Marketing in a Recession. They share advertising stories and insight from previous recessions and discuss what related lessons they have learned in their careers so far.]]></itunes:summary><itunes:duration>2156</itunes:duration><itunes:keywords>advertising,barryfearn,binet&amp;field,business,byronsharp,carat,dentsu,marketing,markritson,recessionmarketing,storyagency,thelane,thelaneagency</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/fb062afd0627b3cd25432d7eb9c1b139.jpg"/><itunes:episode>8</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Digital Day live - David &amp; Frankie - Ep7</title><link>https://www.spreaker.com/episode/digital-day-live-david-frankie-ep7--50040017</link><description><![CDATA[Barry is joined by Frankie Coia and David Craik live on stage from the Marketing Society Digital Day in Edinburgh, in a lively discussion called the 'Hoverboard Test'. The panel discuss which contemporary digital and technological advancements are here for good vs. short-term fads.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/50040017</guid><pubDate>Thu, 02 Jun 2022 15:53:06 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/50040017/the_lane_mss_leading_conversations_episode_7_david_frankie_digital_day_live.mp3" length="59251046" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>Barry is joined by Frankie Coia and David Craik live on stage from the Marketing Society Digital Day in Edinburgh, in a lively discussion called the 'Hoverboard Test'. The panel discuss which contemporary digital and technological advancements are...</itunes:subtitle><itunes:summary><![CDATA[Barry is joined by Frankie Coia and David Craik live on stage from the Marketing Society Digital Day in Edinburgh, in a lively discussion called the 'Hoverboard Test'. The panel discuss which contemporary digital and technological advancements are here for good vs. short-term fads.]]></itunes:summary><itunes:duration>1482</itunes:duration><itunes:keywords>barryfearn,barryfern,brightsignals,business,digital,digitalday,laneagency,lanemedia,marketing,marketingsociety,metaverse,nft,technology,themarketingsociety</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/fb062afd0627b3cd25432d7eb9c1b139.jpg"/><itunes:episode>7</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Scottish Government Marketing - Claire &amp; Jill - Ep6</title><link>https://www.spreaker.com/episode/scottish-government-marketing-claire-jill-ep6--49811310</link><description><![CDATA[In episode 6, Barry talks to Claire Prentice and Jill Walker from the Scottish Government. We talk about their respective careers in from their agency start up experience to roles in social and health marketing. We revisit the early days of the coronavirus pandemic and how the Scottish Government, with the help of their agencies, quickly adapted to working from home and agile decision making processes.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/49811310</guid><pubDate>Mon, 16 May 2022 09:09:00 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/49811310/the_lane_mss_leading_conversations_episode_6_claire_jill.mp3" length="111076940" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>In episode 6, Barry talks to Claire Prentice and Jill Walker from the Scottish Government. We talk about their respective careers in from their agency start up experience to roles in social and health marketing. We revisit the early days of the...</itunes:subtitle><itunes:summary><![CDATA[In episode 6, Barry talks to Claire Prentice and Jill Walker from the Scottish Government. We talk about their respective careers in from their agency start up experience to roles in social and health marketing. We revisit the early days of the coronavirus pandemic and how the Scottish Government, with the help of their agencies, quickly adapted to working from home and agile decision making processes.]]></itunes:summary><itunes:duration>2777</itunes:duration><itunes:keywords>barryfearn,barryfern,business,claireprentice,jillwalker,laneagency,lanemedia,leadingconversations,marketing,pandemic,scottishgovernment,thelane,thelaneagency,themarketingsociety,workingfromhome</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/fb062afd0627b3cd25432d7eb9c1b139.jpg"/><itunes:episode>6</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Sustainability - Christian &amp; Olly - Ep5</title><link>https://www.spreaker.com/episode/sustainability-christian-olly-ep5--49561127</link><description><![CDATA[In episode 5, I'm joined by Christian Arno and Olly Davies as we discuss the broad, but piping hot topic of sustainability – from Christian's determined focus on climate change following his Dads arrest, sustainable tourism in the Cairngorms, to how bad bananas are and greenwashing vs. bona fide impact investing...... And lots more in our candid conversation on what climate change and sustainability means to marketers, business owners and leaders in all types of industries.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/49561127</guid><pubDate>Tue, 26 Apr 2022 18:01:17 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/49561127/the_lane_mss_leading_conversations_episode_5_christian_olly.mp3" length="87126834" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>In episode 5, I'm joined by Christian Arno and Olly Davies as we discuss the broad, but piping hot topic of sustainability – from Christian's determined focus on climate change following his Dads arrest, sustainable tourism in the Cairngorms, to how...</itunes:subtitle><itunes:summary><![CDATA[In episode 5, I'm joined by Christian Arno and Olly Davies as we discuss the broad, but piping hot topic of sustainability – from Christian's determined focus on climate change following his Dads arrest, sustainable tourism in the Cairngorms, to how bad bananas are and greenwashing vs. bona fide impact investing...... And lots more in our candid conversation on what climate change and sustainability means to marketers, business owners and leaders in all types of industries.]]></itunes:summary><itunes:duration>2179</itunes:duration><itunes:keywords>barryfearn,barryfern,business,cairngorms,christianarno,climatechange,ecofriendly,lanemedia,marketing,marketingsociety,ollydavies,pawprint,sustainability,sustainable,thelane,thelaneagency,themarketingsociety</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/fb062afd0627b3cd25432d7eb9c1b139.jpg"/><itunes:episode>5</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Drinks Marketing - Cara &amp; Rod - Ep4</title><link>https://www.spreaker.com/episode/drinks-marketing-cara-rod-ep4--49317686</link><description><![CDATA[In this episode of Leading Conversations, Barry speaks to Cara Chambers from International Beverage and Rod Gillies from Whyte and Mackay about their experience in the drinks marketing industry. Our chat ranges from big budget beer brand advertising, to the opportunities and challenges that the pandemic has created in the eCommerce drinks market and of course, who is coming along for to our fantasy drinks night out. Please listen responsibly!]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/49317686</guid><pubDate>Mon, 04 Apr 2022 16:21:50 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/49317686/the_lane_mss_leading_conversations_episode_4_cara_rod.mp3" length="123146556" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>In this episode of Leading Conversations, Barry speaks to Cara Chambers from International Beverage and Rod Gillies from Whyte and Mackay about their experience in the drinks marketing industry. Our chat ranges from big budget beer brand advertising,...</itunes:subtitle><itunes:summary><![CDATA[In this episode of Leading Conversations, Barry speaks to Cara Chambers from International Beverage and Rod Gillies from Whyte and Mackay about their experience in the drinks marketing industry. Our chat ranges from big budget beer brand advertising, to the opportunities and challenges that the pandemic has created in the eCommerce drinks market and of course, who is coming along for to our fantasy drinks night out. Please listen responsibly!]]></itunes:summary><itunes:duration>3079</itunes:duration><itunes:keywords>barryfearn,business,carachambers,drinksmarketing,internationalbeverage,laneagency,marketing,marketingsociety,marketingsocietyscotland,rodgillies,thelaneagency,whyteandmackay,whytemackay</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/fb062afd0627b3cd25432d7eb9c1b139.jpg"/><itunes:episode>4</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>No Wrong Path - Ian &amp; Paul - Ep3</title><link>https://www.spreaker.com/episode/no-wrong-path-ian-paul-ep3--49153512</link><description><![CDATA[In this episode, Barry leads the conversation with Ian Greenhill from Studio Something and Paul Mason from Go Forth about their unconventional paths into the advertising industry. Barry, Ian and Paul chat about their early experiences, inspirations and some of the people who helped them shape their early careers - as well as some of their favourite campaigns from recent years. Enjoy! 🎙]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/49153512</guid><pubDate>Tue, 22 Mar 2022 17:38:33 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/49153512/the_lane_mss_leading_conversations_episode_3_ian_paul.mp3" length="126183030" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>In this episode, Barry leads the conversation with Ian Greenhill from Studio Something and Paul Mason from Go Forth about their unconventional paths into the advertising industry. Barry, Ian and Paul chat about their early experiences, inspirations...</itunes:subtitle><itunes:summary><![CDATA[In this episode, Barry leads the conversation with Ian Greenhill from Studio Something and Paul Mason from Go Forth about their unconventional paths into the advertising industry. Barry, Ian and Paul chat about their early experiences, inspirations and some of the people who helped them shape their early careers - as well as some of their favourite campaigns from recent years. Enjoy! 🎙]]></itunes:summary><itunes:duration>3155</itunes:duration><itunes:keywords>advertising,agency,barryfearn,barryfearne,barryfern,business,goforth,iangreenhill,laneagency,lanemedia,marketing,marketingsociety,marketingsocietyscotland,nowrongpath,paulmason,somethingsomething,studiosomething,thelane,thelaneagency</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/fb062afd0627b3cd25432d7eb9c1b139.jpg"/><itunes:episode>3</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Mental &amp; Brain Health - Janice &amp; Mick - Ep2</title><link>https://www.spreaker.com/episode/mental-brain-health-janice-mick-ep2--49059798</link><description><![CDATA[In this episode, Barry talks to Janice Hutchinson from ICAS and Mick Doran from Noggin the Brain People about Mental &amp; Brain Health. Tune in for some first hand insights to their conversation around some of their own learnings and experiences from the last couple of years.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/49059798</guid><pubDate>Mon, 14 Mar 2022 18:06:07 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/49059798/the_lane_mss_leading_conversations_episode_2_janice_mick.mp3" length="98617576" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>In this episode, Barry talks to Janice Hutchinson from ICAS and Mick Doran from Noggin the Brain People about Mental &amp;amp; Brain Health. Tune in for some first hand insights to their conversation around some of their own learnings and experiences from...</itunes:subtitle><itunes:summary><![CDATA[In this episode, Barry talks to Janice Hutchinson from ICAS and Mick Doran from Noggin the Brain People about Mental &amp; Brain Health. Tune in for some first hand insights to their conversation around some of their own learnings and experiences from the last couple of years.]]></itunes:summary><itunes:duration>2466</itunes:duration><itunes:keywords>barryfearn,barryfern,business,icas,janicehutchinson,laneagency,marketing,marketingagency,marketingsociety,mentalfitness,mentalhealth,mickdoran,noggin,thelane,thelaneagency,wellbeing</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/fb062afd0627b3cd25432d7eb9c1b139.jpg"/><itunes:episode>2</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Building a Successful Marketing Agency - Ali Findlay &amp; Pam Scobbie - Ep1</title><link>https://www.spreaker.com/episode/building-a-successful-marketing-agency-ali-findlay-pam-scobbie-ep1--48948762</link><description><![CDATA[In this episode of Leading Conversations, I welcome Pam Scobbie from John Doe &amp; Ali Findlay from the Lane Agency, who have been running their successful marketing agencies for more than 10 years.<br /><br />Today we talk about everything from the spark which inspired them both to start their agencies, some challenges faced as they built their businesses and some of the opportunities they foresee on the horizon as the last couple of years of events have accelerated both technological and cultural change within the marketing landscape.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/48948762</guid><pubDate>Fri, 04 Mar 2022 14:11:33 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/48948762/the_lane_mss_leading_conversations_episode_1_ali_pam.mp3" length="103854605" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>In this episode of Leading Conversations, I welcome Pam Scobbie from John Doe &amp;amp; Ali Findlay from the Lane Agency, who have been running their successful marketing agencies for more than 10 years.

Today we talk about everything from the spark...</itunes:subtitle><itunes:summary><![CDATA[In this episode of Leading Conversations, I welcome Pam Scobbie from John Doe &amp; Ali Findlay from the Lane Agency, who have been running their successful marketing agencies for more than 10 years.<br /><br />Today we talk about everything from the spark which inspired them both to start their agencies, some challenges faced as they built their businesses and some of the opportunities they foresee on the horizon as the last couple of years of events have accelerated both technological and cultural change within the marketing landscape.]]></itunes:summary><itunes:duration>2597</itunes:duration><itunes:keywords>advertising,agency,alifindlay,barryfearn,business,businessowners,digitalmarketing,entrepreneur,femaleleaders,internationalwomensday,johndoe,johndoegroup,laneagency,leadingconversations,marketing,pamscobbie,thelane,thelaneagency</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/fb062afd0627b3cd25432d7eb9c1b139.jpg"/><itunes:episode>1</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title>Leading Conversations: Trailer - Ep0</title><link>https://www.spreaker.com/episode/leading-conversations-trailer-ep0--48920887</link><description><![CDATA[This trailer introduces the Leading Conversations podcast series, brought to you by the Marketing Society Scotland and the Lane Agency. Over the series, we’ll be speaking to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency, to marketing innovation within the drinks industry, the hot topic of sustainability and marketing in a pre and post Covid world.<br /><br />This podcast series highlights the creativity, passion, resilience and success of some of our talented industry colleagues.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/48920887</guid><pubDate>Wed, 02 Mar 2022 15:02:47 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/48920887/mss_the_lane_leading_conversations_trailer.mp3" length="3266458" type="audio/mpeg"/><itunes:author>Lane</itunes:author><itunes:subtitle>This trailer introduces the Leading Conversations podcast series, brought to you by the Marketing Society Scotland and the Lane Agency. Over the series, we’ll be speaking to a number of senior leaders within the Marketing industry in Scotland,...</itunes:subtitle><itunes:summary><![CDATA[This trailer introduces the Leading Conversations podcast series, brought to you by the Marketing Society Scotland and the Lane Agency. Over the series, we’ll be speaking to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency, to marketing innovation within the drinks industry, the hot topic of sustainability and marketing in a pre and post Covid world.<br /><br />This podcast series highlights the creativity, passion, resilience and success of some of our talented industry colleagues.]]></itunes:summary><itunes:duration>82</itunes:duration><itunes:keywords>agency,barryfearn,business,laneagency,leadingconversations,marketing,marketingsociety</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/fb062afd0627b3cd25432d7eb9c1b139.jpg"/><itunes:episodeType>trailer</itunes:episodeType></item></channel></rss>
