https://www.elevatedemand.com/enMarketingCopyright Elevate Demandhttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/cf9016f1959b0979209a521353bf8732.jpghttps://www.elevatedemand.com/Tue, 01 Oct 2024 02:41:34 +0000Elevate DemandElevate Demandhi@elevatedemand.comWelcome to Highly Questionable Marketing. On this podcast we'll discuss and debate current marketing topics and trends in B2B while offering more practical advice for your average B2B marketer.falseepisodichttps://www.spreaker.com/episode/the-false-struggle-in-b2b-marketing--49446372
We're on a mission to help marketing teams get out of the false struggle and drive real sustainable growth.]]>https://api.spreaker.com/episode/49446372Fri, 15 Apr 2022 16:54:26 +0000Elevate DemandMost marketing teams are under more pressure than ever before to get results. They're stuck in the false struggle continually diagnosing marketing tactics looking for bumps in growth without ever getting in a better place to hit the next goal....
We're on a mission to help marketing teams get out of the false struggle and drive real sustainable growth.]]>1496false2fullhttps://www.spreaker.com/episode/is-b2b-marketing-in-the-revenue-era-or-is-marketing-just-getting-harder--48484838https://api.spreaker.com/episode/48484838Fri, 28 Jan 2022 18:08:39 +0000Elevate DemandAll of this talk about revenue at all costs in B2B Marketing—Revenue as the main KPI and now marketers claiming we're in the revenue era—we take this topic on again for an updated look at if we're really in the Revenue Era or is something else going on.1211b2b,b2bmarketing,demand,demandgeneration,growth,growthmarketing,marketing,saas,saasmarketingfalse1fullhttps://www.spreaker.com/episode/the-b2b-dark-funnel-commonsense-or-nonsense--48391190
Is the key to creating demand inspiring and entertaining your buyers and how do you do this as a B2B marketer?]]>https://api.spreaker.com/episode/48391190Fri, 21 Jan 2022 15:47:50 +0000Elevate DemandB2B Marketers are now focused on the dark funnel and dark social for their go to market strategy. Is this the greatest trend in B2B marketing or is it just a bunch of nonsense? Is the key to creating demand inspiring and entertaining your buyers...
Is the key to creating demand inspiring and entertaining your buyers and how do you do this as a B2B marketer?]]>1284b2b,b2bmarketing,demand,demandgeneration,growth,growthmarketing,marketing,saas,saasmarketingfalse1fullhttps://www.spreaker.com/episode/are-b2b-marketing-teams-over-aligning-to-revenue--48204901https://api.spreaker.com/episode/48204901Fri, 07 Jan 2022 16:32:15 +0000Elevate DemandWith every martech vendor and agency pushing to measure marketing on revenue or bust we take this topic head on to discuss if B2B marketers should truly be measured on revenue as their main KPI or is the pendulum swinging too far to one side?1034b2b,b2bmarketing,demand,demandgeneration,growth,growthmarketing,marketing,saas,saasmarketingfalse1fullhttps://www.spreaker.com/episode/linkedin-posts-we-love-time-to-stop-mediocre-b2b-marketing--48122187
In this episode, Jay and Joergen sit down and talk about a few posts they love and one person they enjoy every post from on LinkedIn.]]>https://api.spreaker.com/episode/48122187Fri, 31 Dec 2021 17:24:01 +0000Elevate DemandHighly Questionable Marketing heavily questions a lot of the advice given to B2B marketers, but we take a bit of a different approach. We find posts that we love and do a deeper dive into why we love them. The pendulum continually swings too far to...
In this episode, Jay and Joergen sit down and talk about a few posts they love and one person they enjoy every post from on LinkedIn.]]>1037b2b,b2bmarketing,demand,demandgeneration,growth,growthmarketing,linkedin,marketing,saas,saasmarketingfalse1fullhttps://www.spreaker.com/episode/our-highly-questionable-2022-b2b-marketing-predictions--48056072https://api.spreaker.com/episode/48056072Sat, 25 Dec 2021 18:00:16 +0000Elevate DemandWe break down our 2022 predictions for next year—some of them highly questionable. Will marketing finally get a breakout year or is sales-led still the main go to market strategy for the foreseeable future? Not everything is a prediction—some...1738b2b,b2bmarketing,growth,growthmarketing,marketing,saas,saasmarketingfalse1fullhttps://www.spreaker.com/episode/hacking-your-pipeline-with-these-10-b2b-growth-hacks--47979868https://api.spreaker.com/episode/47979868Sat, 18 Dec 2021 23:20:39 +0000Elevate DemandWe breakdown an ad targeted at B2B marketers with 10 "quick" pipeline hacks you can implement in a crunch. Is this just some highly questionable marketing or is this something marketing teams should execute on. We also give some more practical...1630b2b,b2bmarketing,demand,demandgeneration,growth,growthmarketing,marketing,saasfalse1fullhttps://www.spreaker.com/episode/is-splitting-the-b2b-marketing-funnel-the-key-to-revenue--47862543https://api.spreaker.com/episode/47862543Fri, 10 Dec 2021 05:21:34 +0000Elevate DemandLead-based top of the funnel marketing is not effective as it used to be—but does that mean you should completely kill it? There's been a lot of discussion on splitting the funnel to focus on finding more high-intent buyers, but that sounds a lot...751b2b,b2bmarketing,demandgeneration,growth,growthmarketing,marketing,saasfalse1fullhttps://www.spreaker.com/episode/what-s-the-biggest-mistake-b2b-marketers-make--47773575https://api.spreaker.com/episode/47773575Fri, 03 Dec 2021 18:19:42 +0000Elevate DemandWe go a little long this week to have a more casual discussion around two fun topics—first what is the biggest mistake B2B marketing teams make—with two slightly different takes centered around no scalable growth lever and not getting the story right....1638b2b,b2bmarketing,demandgeneration,growthmarketing,inboundmarketing,marketing,saasfalse1fullhttps://www.spreaker.com/episode/should-you-measure-b2b-marketing-on-sales-qualified-opportunities-sqos--47562599https://api.spreaker.com/episode/47562599Fri, 19 Nov 2021 19:43:14 +0000Elevate DemandThere's some fierce debate going on with the most successful ways to measure B2B marketers. The wrong KPIs and metrics incentivize the wrong behavior. There's been a stronger push to measuring B2B marketers on revenue and Sales Qualified...1061b2b,b2bmarketing,growth,growthmarketing,marketing,saasfalse1fullhttps://www.spreaker.com/episode/is-creativity-your-b2b-marketing-competitive-advantage--47444400https://api.spreaker.com/episode/47444400Fri, 12 Nov 2021 16:23:42 +0000Elevate DemandJoin Jay Baron, CEO Elevate Demand and Joergen Aaobe VP of Marketing as they discuss two hot topics—is Product-Led Growth simply a free trial, and what about the other "led growths". And we go deep into the idea that creativity can be your competitive...968b2b,b2bmarketing,growth,growthmarketing,marketing,saasfalse1fullhttps://www.spreaker.com/episode/category-creation-the-ultimate-b2b-saas-strategy--47332825https://api.spreaker.com/episode/47332825Fri, 05 Nov 2021 15:00:16 +0000Elevate DemandLots of buzz around category creation today as the main way growth lever for B2B SaaS and B2B marketing. We debate if creating a category is just another hype filled buzzword with vague promises of differentation and more revenue or if it really is...685b2b,b2bmarketing,growth,marketing,saas,saasmarketingfalse1fullhttps://www.spreaker.com/episode/is-a-b-testing-a-waste-of-time-in-b2b-marketing--47224753https://api.spreaker.com/episode/47224753Fri, 29 Oct 2021 22:45:12 +0000Elevate DemandUnpopular opinion-marketing should not be running A/B tests to find better ads, better copy, better landing pages. Great B2B marketers continually learn and adjust to find the best combinations to create demand and drive growth. In this episode Jay...795false1fullhttps://www.spreaker.com/episode/should-marketing-pass-leads-to-sdrs-or-aes--47121859https://api.spreaker.com/episode/47121859Sun, 24 Oct 2021 02:51:56 +0000Elevate DemandJay Baron CEO of Elevate Demand is joined by Joergen Aaboe VP of Marketing and Elizabeth Conn VP of Growth Marketing for 2 new B2B marketing hot takes. They'll discuss if marketing should pass their leads to SDRs and even if SDRs should sit under...936b2b,b2bmarketing,demandgeneration,marketing,saasfalse1fullhttps://www.spreaker.com/episode/is-lead-generation-dead-in-b2b--47000935https://api.spreaker.com/episode/47000935Sat, 16 Oct 2021 03:41:02 +0000Elevate DemandJay Baron CEO of Elevate Demand brings Joergen Aaboe VP of Marketing and Elizabeth Conn Director of Growth Marketing bring you 2 hot takes with some hotly debated topics. They'll discuss if lead generation is dead is really dead in B2B and break down...671b2b,b2bmarketing,marketing,saasfalse1fullhttps://www.spreaker.com/episode/does-brand-create-demand-in-b2b--46777275https://api.spreaker.com/episode/46777275Fri, 01 Oct 2021 16:33:33 +0000Elevate DemandJay Baron CEO of Elevate Demand and Joergen Aaboe VP of Marketing bring you two hot takes on two great topics. Does brand marketing really create demand for B2B companies? Should your marketing team invest time and energy creating a category?602b2b,marketingfalse1full