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<rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:podcast="https://podcastindex.org/namespace/1.0" xmlns:media="http://search.yahoo.com/mrss/" version="2.0"><channel><title>The Business of Influencer Marketing</title><link>https://www.spreaker.com/podcast/the-business-of-influencer-marketing--5014199</link><description><![CDATA[Influencer marketing is an evolving industry that brands have been implementing into their social media marketing strategy. The Business of Influencer Marketing is your weekly podcast that takes a deep dive into the world of influencer marketing strategies right around 10 min. Brought to you by NSPR Media, an influencer marketing firm. <br /><br />We'll discuss industry news to keep you informed of changes social platforms are making with influencers. Different ways to execute influencer campaigns and even better ways to monetize with them.]]></description><atom:link href="https://www.spreaker.com/show/5014199/episodes/feed" rel="self" type="application/rss+xml"/><language>en</language><category>Marketing</category><copyright>Copyright Nahdya Weathers</copyright><image><url>https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/755007c421bee2504f097a8455e76ffd.jpg</url><title>The Business of Influencer Marketing</title><link>https://www.spreaker.com/podcast/the-business-of-influencer-marketing--5014199</link></image><lastBuildDate>Thu, 28 Nov 2024 02:45:43 +0000</lastBuildDate><itunes:author>Nahdya Weathers</itunes:author><itunes:owner><itunes:name>Nahdya Weathers</itunes:name><itunes:email>nahdya@nsprmedia.com</itunes:email></itunes:owner><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/755007c421bee2504f097a8455e76ffd.jpg"/><itunes:subtitle>Influencer marketing is an evolving industry that brands have been implementing into their social media marketing strategy. The Business of Influencer Marketing is your weekly podcast that takes a deep dive into the world of influencer marketing...</itunes:subtitle><itunes:summary><![CDATA[Influencer marketing is an evolving industry that brands have been implementing into their social media marketing strategy. The Business of Influencer Marketing is your weekly podcast that takes a deep dive into the world of influencer marketing strategies right around 10 min. Brought to you by NSPR Media, an influencer marketing firm. <br /><br />We'll discuss industry news to keep you informed of changes social platforms are making with influencers. Different ways to execute influencer campaigns and even better ways to monetize with them.]]></itunes:summary><itunes:category text="Business"><itunes:category text="Marketing"/></itunes:category><itunes:category text="News"><itunes:category text="Business News"/></itunes:category><itunes:category text="Business"><itunes:category text="Entrepreneurship"/></itunes:category><itunes:explicit>false</itunes:explicit><itunes:type>episodic</itunes:type><item><title>Change These 3 Things for More Successful Influencer Campaigns</title><link>https://www.spreaker.com/episode/change-these-3-things-for-more-successful-influencer-campaigns--46043070</link><description><![CDATA[In this episode, I am going to discuss the top 3 things you need to change about your influencer marketing strategy in order to start having success. <br /><br />1. Working with influencers is essentially a mix between a modern version of a traditional media buy and an endorsement.<br /><br />2.  Unless you have a comprehensive team to facilitate influencer marketing at scale,  you need to hire an agency with expertise in influencer marketing<br /><br />3.  Stop the spray and pray approach. This is when brands work with influencers without a campaign structure.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/46043070</guid><pubDate>Fri, 20 Aug 2021 19:00:17 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/46043070/boim_ep_4_top_3_things_not_to_do.mp3" length="5755993" type="audio/mpeg"/><itunes:author>Nahdya Weathers</itunes:author><itunes:subtitle>In this episode, I am going to discuss the top 3 things you need to change about your influencer marketing strategy in order to start having success. 

1. Working with influencers is essentially a mix between a modern version of a traditional media...</itunes:subtitle><itunes:summary><![CDATA[In this episode, I am going to discuss the top 3 things you need to change about your influencer marketing strategy in order to start having success. <br /><br />1. Working with influencers is essentially a mix between a modern version of a traditional media buy and an endorsement.<br /><br />2.  Unless you have a comprehensive team to facilitate influencer marketing at scale,  you need to hire an agency with expertise in influencer marketing<br /><br />3.  Stop the spray and pray approach. This is when brands work with influencers without a campaign structure.]]></itunes:summary><itunes:duration>360</itunes:duration><itunes:keywords>3,campaigns,change,contentcreatorcampaign,for,influencer,influencercampaigns,influencermarketing,more,successful,successfulinfluencercampaign,these,things,whatnottodo</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/755007c421bee2504f097a8455e76ffd.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Brands Are Incorporating Audio Marketing Into Their Influencer Campaigns</title><link>https://www.spreaker.com/episode/brands-are-incorporating-audio-marketing-into-their-influencer-campaigns--46019967</link><description><![CDATA[In this episode, I share an innovation that connects custom music and sound production and brands, which can be used on TkTok and Instagram Reels Incorporating with their influencer marketing campaigns.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/46019967</guid><pubDate>Fri, 13 Aug 2021 19:00:13 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/46019967/boim_ep_3_audio_marketing.mp3" length="5339288" type="audio/mpeg"/><itunes:author>Nahdya Weathers</itunes:author><itunes:subtitle>In this episode, I share an innovation that connects custom music and sound production and brands, which can be used on TkTok and Instagram Reels Incorporating with their influencer marketing campaigns.</itunes:subtitle><itunes:summary><![CDATA[In this episode, I share an innovation that connects custom music and sound production and brands, which can be used on TkTok and Instagram Reels Incorporating with their influencer marketing campaigns.]]></itunes:summary><itunes:duration>334</itunes:duration><itunes:keywords>audio,audiomarketing,marketing,sounds,tik,tiktoksounds,tok</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/755007c421bee2504f097a8455e76ffd.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>TikTok Banning FinTech Companies To Work With Influencers</title><link>https://www.spreaker.com/episode/tiktok-banning-fintech-companies-to-work-with-influencers--45853181</link><description><![CDATA[TikTok recently released new influencer marketing rules and it’s been all over industry news lately. In today’s episode, I will be talking about how <br /><br />- TikTok has blocked fintech brands and other categories from running influencer campaigns. <br />- The workarounds of this fintech hold<br />- And Why TikTok has decided to implement these new policies<br /><br />Thank you for listening and I’ll meet you in the next episode. <br /><a href="http://www.nsprmedia.net" rel="noopener">www.nsprmedia.net</a><br />Follow us! instagram.com/nsprmedia]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/45853181</guid><pubDate>Tue, 27 Jul 2021 03:10:33 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/45853181/boim_ep_2.mp3" length="6658367" type="audio/mpeg"/><itunes:author>Nahdya Weathers</itunes:author><itunes:subtitle>TikTok recently released new influencer marketing rules and it’s been all over industry news lately. In today’s episode, I will be talking about how 

- TikTok has blocked fintech brands and other categories from running influencer campaigns. 
- The...</itunes:subtitle><itunes:summary><![CDATA[TikTok recently released new influencer marketing rules and it’s been all over industry news lately. In today’s episode, I will be talking about how <br /><br />- TikTok has blocked fintech brands and other categories from running influencer campaigns. <br />- The workarounds of this fintech hold<br />- And Why TikTok has decided to implement these new policies<br /><br />Thank you for listening and I’ll meet you in the next episode. <br /><a href="http://www.nsprmedia.net" rel="noopener">www.nsprmedia.net</a><br />Follow us! instagram.com/nsprmedia]]></itunes:summary><itunes:duration>417</itunes:duration><itunes:keywords>fintech,influencer,influencermarketing,marketing,tiktok</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/755007c421bee2504f097a8455e76ffd.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>How to gain lifetime value from potential customers using influencer marketing</title><link>https://www.spreaker.com/episode/how-to-gain-lifetime-value-from-potential-customers-using-influencer-marketing--45852480</link><description><![CDATA[Today’s episode I am answering the question of How to gain lifetime value from potential customers using influencer marketing. <br /><br />1. Dedicated Time<br />2. Customer diversity<br />3. Honesty<br /><br />To sum it up, influencer marketing can support the trust that’s needed in order to gain lifetime value from your potential customers by understanding the word lifetime in the phrase customer lifetime value. <br /><br />Diversifying your influencer partners will humanize your brand <br /><br />Accepting honest communication with your influencer partners is essential for expansion and growth. <br /><br />I hope this episode gave you clarity and maybe even a light bulb moment of how influencer marketing can support the trust that’s needed in order to gain lifetime value from your potential customers. <br /><br />Thank you for listening and I’ll meet you in the next episode. <br /><a href="http://www.nsprmedia.net" rel="noopener">www.nsprmedia.net</a><br />Follow us! @nsprmedia]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/45852480</guid><pubDate>Tue, 27 Jul 2021 01:31:36 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/45852480/boim_ep_1.mp3" length="6327762" type="audio/mpeg"/><itunes:author>Nahdya Weathers</itunes:author><itunes:subtitle>Today’s episode I am answering the question of How to gain lifetime value from potential customers using influencer marketing. 

1. Dedicated Time
2. Customer diversity
3. Honesty

To sum it up, influencer marketing can support the trust that’s needed...</itunes:subtitle><itunes:summary><![CDATA[Today’s episode I am answering the question of How to gain lifetime value from potential customers using influencer marketing. <br /><br />1. Dedicated Time<br />2. Customer diversity<br />3. Honesty<br /><br />To sum it up, influencer marketing can support the trust that’s needed in order to gain lifetime value from your potential customers by understanding the word lifetime in the phrase customer lifetime value. <br /><br />Diversifying your influencer partners will humanize your brand <br /><br />Accepting honest communication with your influencer partners is essential for expansion and growth. <br /><br />I hope this episode gave you clarity and maybe even a light bulb moment of how influencer marketing can support the trust that’s needed in order to gain lifetime value from your potential customers. <br /><br />Thank you for listening and I’ll meet you in the next episode. <br /><a href="http://www.nsprmedia.net" rel="noopener">www.nsprmedia.net</a><br />Follow us! @nsprmedia]]></itunes:summary><itunes:duration>396</itunes:duration><itunes:keywords>consumermarketing,contentcreation,creatorpartnerships,influencer,influencermarketing,influencermarketingforbusiness,influencerpartnerships,lifetime,lifetimevalue,marketing,value</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/755007c421bee2504f097a8455e76ffd.jpg"/><itunes:episodeType>full</itunes:episodeType></item></channel></rss>
