https://www.spreaker.com/podcast/keepin-it-real-jewelry-retail-marketing--4910124enBusinessCopyright SmartWork Media/GK Magazinehttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/a31333f65aa7ca6add3b9e5bad527ca4.jpghttps://www.spreaker.com/podcast/keepin-it-real-jewelry-retail-marketing--4910124Thu, 20 Feb 2025 03:31:02 +0000SmartWork Media/GK MagazineSmartWork Media/GK Magazinefeeds@spreaker.comShane O’Neill is Vice President and oversees the digital and web efforts at Fruchtman Marketing. He is a frequent speaker and writer about digital strategy and insight on proper methods to successfully build an online presence. His...cleanepisodichttps://www.spreaker.com/episode/the-next-big-thing-in-digital-marketing--51571881https://api.spreaker.com/episode/51571881Fri, 14 Oct 2022 05:21:48 +0000SmartWork Media/GK Magazine1050cleanfullhttps://www.spreaker.com/episode/ep-4-the-metaverse-and-the-future-of-marketing--48894424https://api.spreaker.com/episode/48894424Mon, 28 Feb 2022 07:59:28 +0000SmartWork Media/GK Magazine1396cleanfullhttps://www.spreaker.com/episode/ep-3-what-s-your-instagram-lifestyle--45455588https://api.spreaker.com/episode/45455588Sat, 26 Jun 2021 06:36:45 +0000SmartWork Media/GK MagazineJust about every business is in the social media game now and most are failing to use their social media channels even in a moderately successful way.Instagram is one of the top social channels you can incorporate into your marketing mix. Yet, it’s...742digital-marketing,entrepreneurship,instagram,jewelry,marketingcleanfullhttps://www.spreaker.com/episode/ep-2-the-new-jewelry-salesperson-part-2-daniel-gordon-interview--44637221
The discussion: Social and digital marketing has changed more than just how retail jewelers market themselves, it’s changed how we communicate. So, why then are so many salespeople still selling the way they always have? Gordon's passion for digital and social marketing changed not only how he marketed as a jeweler, but how he connects to his customers.]]>https://api.spreaker.com/episode/44637221Wed, 12 May 2021 04:55:18 +0000SmartWork Media/GK MagazineShane O'Neill is joined by Daniel Gordon, one of independent jewelry retail's biggest, and longest-running, proponents of digital marketing The discussion: Social and digital marketing has changed more than just how retail jewelers market...
The discussion: Social and digital marketing has changed more than just how retail jewelers market themselves, it’s changed how we communicate. So, why then are so many salespeople still selling the way they always have? Gordon's passion for digital and social marketing changed not only how he marketed as a jeweler, but how he connects to his customers.]]>2300business,digital-marketing,entrepreneurship,jewelry,marketingcleanfullhttps://www.spreaker.com/episode/ep-1-the-new-jewelry-salesperson-your-next-hire-for-the-digital-age-part-1--44637220
For the past decade we’ve been talking about how digital marketing and the move to online has changed how businesses market themselves … but what about how this technology should be changing the jewelry salesperson?

Marketing, specifically digital marketing, is very sophisticated and unless you have in-house people who are well trained, even certified, in things like paid search, SEO, Facebook Advertising, etc., you should leave those efforts to professionals. However, any agency you work with should or will need various assets to help them do their job more effectively and the people you hire can and should be the go-to source.]]>https://api.spreaker.com/episode/44637220Wed, 12 May 2021 04:52:30 +0000SmartWork Media/GK MagazineIn the debut episode of his new podcast, Shane O'Neill of Fruchtman Marketing asks one of the most important, and overlooked, questions about digital marketing for jewelry stores. For the past decade we’ve been talking about how digital marketing...
For the past decade we’ve been talking about how digital marketing and the move to online has changed how businesses market themselves … but what about how this technology should be changing the jewelry salesperson?

Marketing, specifically digital marketing, is very sophisticated and unless you have in-house people who are well trained, even certified, in things like paid search, SEO, Facebook Advertising, etc., you should leave those efforts to professionals. However, any agency you work with should or will need various assets to help them do their job more effectively and the people you hire can and should be the go-to source.]]>1258cleanfull