https://www.spreaker.com/show/authority-marketingenEntrepreneurshipCopyright Advantage Mediahttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/c209c02612fa671ddde5d39d3d14d930.jpghttps://www.spreaker.com/show/authority-marketingThu, 13 Mar 2025 15:32:15 +0000Rusty SheltonJoseph Pardavilajpardavila@forbesbooks.comBuild Thought Leadership Focused on Impact, Not Egofalse8098573b-e287-5246-9edb-8bc50f624d1cepisodichttps://www.spreaker.com/episode/am36-jaci-russo-co-founder-and-ceo-of-brandrusso--48677993https://api.spreaker.com/episode/48677993Thu, 24 Feb 2022 05:00:02 +0000Rusty SheltonIn this week’s episode, Rusty is joined by Jaci Russo, Co-founder and CEO of brandRUSSO to discuss her book, He Said, She Said: Branding, the writing process, and how she uses her new book for new clients. She also discusses Brand State University, an...1328falsefullhttps://www.spreaker.com/episode/am35-joe-ferreira-chief-executive-officer-and-president-of-nevada-donor-network--48545823https://api.spreaker.com/episode/48545823Thu, 10 Feb 2022 05:05:02 +0000Rusty SheltonRusty hosts Joe Ferreira in this week’s episode, where they discuss hiring and recruiting in times of business growth. Joe also touches on how to be uncomfortably inclusive for maximum business impact, along with how you can achieve personal growth in...1366falsefullhttps://www.spreaker.com/episode/am34-patricia-lenkov-founder-of-agility-search--47977086https://api.spreaker.com/episode/47977086Thu, 20 Jan 2022 05:25:02 +0000Rusty SheltonThis week, Rusty has Patricia Lenkov, Founder of Agility Search, on the podcast to discuss the importance of having the right team at the top of your leadership team, the value of diversity, and human capital lessons learned during the Covid-19...1144falsefullhttps://www.spreaker.com/episode/am33-marty-parkes-author--47977079https://api.spreaker.com/episode/47977079Thu, 13 Jan 2022 05:25:02 +0000Rusty SheltonToday, Rusty is joined by Marty Parkes, Author of Disrupter: How Maryville University Remade Itself and Higher Education, where they discuss the importance of profiling one’s success story and how to maintain a balance between telling your story and...1219falsefullhttps://www.spreaker.com/episode/am32-jennifer-mackin-ceo-of-the-oliver-group--47977080https://api.spreaker.com/episode/47977080Thu, 06 Jan 2022 14:13:09 +0000Rusty SheltonIn today’s episode, Rusty welcomes Jennifer Mackin, CEO of The Oliver Group on the show to discuss how you can become a better leader in 2022 and why talent growth and talent management is the name of the game in the new year. Jennifer also discusses...1091falsefullhttps://www.spreaker.com/episode/am31-dr-charles-theuer-ceo-president-of-tracon-pharmaceutical--47521563https://api.spreaker.com/episode/47521563Thu, 16 Dec 2021 05:20:01 +0000Rusty SheltonToday, Rusty Shelton welcomes the CEO and President of TRACON Pharmaceuticals Dr. Charles Theuer on the show to talk about his entrepreneurial journey in the healthcare industry and how he and his team are contributing to the evolution of medical...966falsefullhttps://www.spreaker.com/episode/am30-hannah-nokes-co-founder-chief-optimist-of-magnify--47521562https://api.spreaker.com/episode/47521562Thu, 09 Dec 2021 05:20:01 +0000Rusty SheltonIn today’s episode, Rusty Shelton talks with Co-Founder of Magnify Hannah Nokes about how she helps companies be socially conscious while also improving growth and profitability while being transparent and authentic. Hannah talks with Rusty about how...1359falsefullhttps://www.spreaker.com/episode/am29-jarl-jenson-author-of-the-big-solution--47524021https://api.spreaker.com/episode/47524021Thu, 02 Dec 2021 05:15:02 +0000Rusty SheltonThis week, Rusty Shelton has Jarl Jenson on the podcast to talk about his new book, The Big Solution, and his thoughts on how entrepreneurs can create a stable, predictable economy and solve environmental issues to better the future.958falsefullhttps://www.spreaker.com/episode/am28-doug-meyer-cuno-founder-of-empowered-leadership--47524017https://api.spreaker.com/episode/47524017Thu, 18 Nov 2021 05:55:17 +0000Rusty SheltonIn today’s episode, Rusty Shelton talks with serial entrepreneur and Founder of Empowered Leadership Doug Meyer-Cuno about how he transitioned from a micromanager to a true leader. Doug gives listeners tips about how to become a servant leader with...1235falsefullhttps://www.spreaker.com/episode/am27-jeff-margolis-chairman-of-welltok-inc--47049889https://api.spreaker.com/episode/47049889Thu, 11 Nov 2021 05:15:13 +0000Rusty SheltonThis week, Jeff Margolis, Chairman of Weltok, Ink talks to Rusty about his philosophy on disrupting the healthcare industry. Jeff clues Rusty in on how technology can help people proactively track health, social, emotional, and financial wellbeing to...1263falsefullhttps://www.spreaker.com/episode/am26-jane-scott-wolfe-founders-of-melba-s-famous-poboys--47049886https://api.spreaker.com/episode/47049886Thu, 04 Nov 2021 04:15:04 +0000Rusty SheltonIn this episode of the Authority Marketing podcast, Rusty Shelton talks with Jane & Scott Wolfe, the Founders of Melba’s Famous PoBoys about their incredible business growth journey as told in their new book. The couple shares their secrets to working...1142falsefullhttps://www.spreaker.com/episode/am25-jeff-pedowitz-president-ceo-of-the-pedowitz-group--47049885https://api.spreaker.com/episode/47049885Thu, 28 Oct 2021 04:15:05 +0000Rusty SheltonIn this week’s episode, Rusty Shelton chats with Jeff Pedowitz, President & CEO of The Pedowitz Group, about agency life and why he prefers “the loop” to the outdated marketing funnel to maximize the lifetime revenue of a customer. Jeff talks about...1002falsefullhttps://www.spreaker.com/episode/am24-eric-harkins-president-founder-of-gkg-search-consulting--47049882https://api.spreaker.com/episode/47049882Thu, 21 Oct 2021 04:15:07 +0000Rusty SheltonIn today’s episode of the Authority Marketing podcast, Rusty Shelton talks with the President and Founder of GKC Search & Consulting about how to get talent, grow talent, and keep talent. Eric dives into his LEAD principles, the eight questions that...1534falsefullhttps://www.spreaker.com/episode/am23-steve-melink-founder-and-chairman-melink-corporation--46749424https://api.spreaker.com/episode/46749424Thu, 14 Oct 2021 04:40:14 +0000Rusty SheltonIn today’s episode, Rusty Shelton has Steve Melink, the Founder and Chairman of Melink Corporation, on the show to discuss his entrepreneurial journey, from his career as an engineer for Fortune 500 companies to starting his own HVAC organization and...1067falsefullhttps://www.spreaker.com/episode/am22-carey-lohrenz-keynote-speaker-and-first-female-f-14-tomcat-pilot--46749420https://api.spreaker.com/episode/46749420Thu, 07 Oct 2021 04:40:16 +0000Rusty SheltonIn this week’s episode, host Rusty Shelton talks with Carey Lohrenz about how she transitioned her career in military aviation to one that inspires thousands as a two-time, bestselling author, podcast host, and keynote speaker. They talk about the...1579falsefullhttps://www.spreaker.com/episode/am21-bill-lyons-founder-ceo-of-lyons-hr--46466386https://api.spreaker.com/episode/46466386Thu, 30 Sep 2021 04:40:16 +0000Rusty SheltonIn today’s episode of the Authority Marketing podcast, Rusty Shelton talks about all things post-pandemic HR and how his consulting business as well as companies he consults with were affected during the pandemic with author and CEO Bill Lyons. They...1273falsefullhttps://www.spreaker.com/episode/am20-rocco-a-carriero-founder-of-rocco-a-carriero-wealth-partners--46466387https://api.spreaker.com/episode/46466387Thu, 23 Sep 2021 04:40:08 +0000Rusty SheltonThis week, Rusty Shelton talks shop and work-life balance with Rocco A. Carriero, the founder of his own wealth management firm. Rocco gives our listeners some comprehential financial planning and estate planning advice, as well as how his book’s...1068falsefullhttps://www.spreaker.com/episode/am19-dr-ryan-p-robinson-founder-of-pain-and-sleep-therapy-center--46466385https://api.spreaker.com/episode/46466385Thu, 16 Sep 2021 04:35:08 +0000Rusty SheltonIn this episode of the Authority Marketing podcast, Rusty Shelton talks with Dr. Ryan P. Robinson about how his entrepreneurial spirit led him to a career in dentistry and how he created the “wow experience” in his practice to gain more referrals...1423falsefullhttps://www.spreaker.com/episode/am18-tony-zorc-ceo-of-accounting-seed--46132035https://api.spreaker.com/episode/46132035Thu, 09 Sep 2021 04:20:17 +0000Rusty SheltonOn this episode of the Authority Marketing podcast, Rusty Shelton talks to Founder and CEO of Accounting Seed Tony Zorc about Iconoclasm, which he has applied to all areas of his life and business, and also happens to be the name of his bestselling...1104falsefullhttps://www.spreaker.com/episode/am17-tim-pagliara-founder-chairman-of-capwealth--46132001https://api.spreaker.com/episode/46132001Thu, 02 Sep 2021 04:20:09 +0000Rusty SheltonToday, host Rusty Shelton and Founder & Chairman of CapWealth Tim Pagliara talk about how he differentiated his financial advising firm in a mid-market city by investing funds in the right choices, not the easy ones that often give instant...1133falsefullhttps://www.spreaker.com/episode/am16-nick-alter-principal-at-alter-endeavors-digital-creative--46131990https://api.spreaker.com/episode/46131990Thu, 26 Aug 2021 04:20:04 +0000Rusty SheltonThis week, Rusty Shelton talks with good friend and fellow Austin-based marketer, Nick Alter, about how building the perfect website is much like building a custom home and why the laborious process is so important to your personal and business’s...1061falsefullhttps://www.spreaker.com/episode/am15-rick-simmons-ceo-of-the-telos-institute--46131970https://api.spreaker.com/episode/46131970Thu, 19 Aug 2021 12:04:26 +0000Rusty SheltonIn this week’s episode, Rusty Shelton talks with CEO of the telos institute Rick Simmons about his new book and his Authority Marketing journey in the executive coaching and consulting industry. Rick shares how he and his wife, the co-founder of the...1237falsefullhttps://www.spreaker.com/episode/am14-paige-velasquez-budde-ceo-of-zilker-media--45889202https://api.spreaker.com/episode/45889202Thu, 12 Aug 2021 04:25:15 +0000Rusty SheltonToday, host Rusty Shelton and digital marketing expert and CEO of Zilker Media Paige Velasquez Budde discuss the social media algorithm shifts that are ranking personal profiles, live content, and feeds even higher, and why that is. Paige gives tips...1140falsefullhttps://www.spreaker.com/episode/am13-toby-mathis-founding-partner-of-anderson-legal-business-tax-advisors--45857949https://api.spreaker.com/episode/45857949Thu, 05 Aug 2021 04:35:02 +0000Rusty SheltonToby Mathis, Founding Partner of Anderson Legal and multi-book author, talks with Rusty Shelton about how he branded himself the “rouge tax attorney” and how he broke out of a commoditized industry to build his brand and business around his...1228falsefullhttps://www.spreaker.com/episode/am12-john-c-lindsey-co-founder-president-of-lindsey-self-storage-group--45877426https://api.spreaker.com/episode/45877426Thu, 29 Jul 2021 04:40:15 +0000Rusty SheltonThis week, Rusty Shelton catches up with long-time friend and Advantage’s first intern, John C. Lindsey. John dives deep on how to become the Authority in a specific niche industry, like he did with self-storage, and how to create your own reputation...1041falsefullhttps://www.spreaker.com/episode/am11-veta-t-richardson-president-ceo-association-of-corporate-counsel--45685749https://api.spreaker.com/episode/45685749Thu, 22 Jul 2021 04:50:09 +0000Rusty SheltonOn this episode of the Authority Marketing podcast, Rusty Shelton talks with Veta T. Richardson, President & CEO of Association of Corporate Counsel about how she ran a global non-profit company during the pandemic and the six habits you can implement...990falsefullhttps://www.spreaker.com/episode/am10-brandolon-barnett-leader-of-democratize-ventures--45685746https://api.spreaker.com/episode/45685746Thu, 15 Jul 2021 04:50:19 +0000Rusty SheltonThis week, Rusty Shelton connects with Salesforce.org Executive and the leader of the Democratize Ventures Brandolon Barnett about the recent release of his book and how to build a career that impacts others for the greater good. Brandolon talks about...1218falsefullhttps://www.spreaker.com/episode/am9-jeanet-wade-expert-entrepreneur-operating-system-implementer--45479155https://api.spreaker.com/episode/45479155Thu, 08 Jul 2021 04:30:17 +0000Rusty SheltonIn today’s episode of the Authority Marketing podcast, Rusty Shelton talks to Certified EOS Implementer and author of The Human Team Jeanet Wade. They talk about the best way to leverage the “people element” in the workplace to create better...1119falsefullhttps://www.spreaker.com/episode/am8-alexander-bant-chief-of-research-for-cfos-at-gartner--45509095https://api.spreaker.com/episode/45509095Thu, 01 Jul 2021 04:25:12 +0000Rusty SheltonIn this week’s episode, Rusty talks to Alexander Bant, the Chief of Research for CFOs at Gartner and the author of Not Doing List: Catapult Your Career by Upping Your “No” Game. Alexander and Rusty dive in on how to eliminate distractions throughout...999falsefullhttps://www.spreaker.com/episode/am7-kathleen-duffy-president-ceo-of-duffy-group--45413392https://api.spreaker.com/episode/45413392Thu, 24 Jun 2021 04:35:14 +0000Rusty SheltonOn today’s episode of the Authority Marketing podcast, Rusty Shelton talks to author and President & CEO of Duffy Group, Inc. about recruiting, her entrepreneurship journey, and how she empowers women. Kathleen teaches us how recruiting has changed...1035falsefullhttps://www.spreaker.com/episode/am6-helen-chong-founder-of-haylen-group--45238722https://api.spreaker.com/episode/45238722Thu, 17 Jun 2021 04:45:19 +0000Rusty SheltonThis week, Rusty talks to Helen Chong, Founder of Haylen Group and author of Power To Change Lives, about how her family going bankrupt as a child changed her perception of financial security, independence, and taking chances. Helen discusses what it...1402falsefullhttps://www.spreaker.com/episode/am5-stephen-e-gerard-board-chairman-of-the-leisure-collective--44877166https://api.spreaker.com/episode/44877166Thu, 10 Jun 2021 04:40:13 +0000Rusty SheltonIn today’s episode, Rusty talks with Board Chairman of The Leisure Collective and author of Stuck In The Middle Seat, Stephen E. Gerard about the highs and the lows of starting his first company at the age of 40. Stephen dives into his “Learn, Lead,...1224falsefullhttps://www.spreaker.com/episode/am4-mark-heydt-chief-learning-officer-and-founder-of-game-plan-leader-llc--44558212https://api.spreaker.com/episode/44558212Thu, 03 Jun 2021 04:20:14 +0000Rusty SheltonThis week, Rusty chats with Mark Heydt, Founder of Game Plan Leader, about his new book and his transition from executive leadership positions at large, corporate companies to building his consulting business. Mark talks with Rusty about when he knew...1295falsefullhttps://www.spreaker.com/episode/am3-mathieu-gorge-ceo-and-founder-of-vigitrust--44558033https://api.spreaker.com/episode/44558033Thu, 27 May 2021 04:20:11 +0000Rusty SheltonWe hear about cyber security and breaches all the time, but what should you be doing to protect yourself and your company? On today’s episode, Rusty interviews Mathieu Gorge, CEO and Founder of VigiTrust, about cyber security, the creation of his...1200falsefullhttps://www.spreaker.com/episode/am2-michele-bailey-founder-of-the-blazing-group--44558030https://api.spreaker.com/episode/44558030Thu, 20 May 2021 05:20:09 +0000Rusty SheltonThis week, Rusty talks with Michele Bailey, Founder of The Blazing Group, about branding “from within” and the connection between team member happiness in all areas of life and a business’ success. She discusses her new book, The Currency of...1053falsefullhttps://www.spreaker.com/episode/am1-chuck-garcia-founder-of-climb-leadership-international--44558027https://api.spreaker.com/episode/44558027Thu, 13 May 2021 05:20:14 +0000Rusty SheltonIn our very first episode of Authority Marketing, Rusty talks with author and Founder of Climb Leadership International Chuck Garcia about leading with empathy, thinking bigger sooner, and finding the riches in the niches. Chuck also reflects on what...1238falsefullhttps://www.spreaker.com/episode/introducing-authority-marketing--44668713https://api.spreaker.com/episode/44668713Thu, 06 May 2021 20:47:39 +0000Rusty SheltonThe Authority Marketing podcast is all about how to build a personal brand with an emphasis on impact & business growth - not ego. Drawing on interviews with some of the world's most influential thought leaders, this marketing podcast will teach you...380falsefull