Marketing Myths and Magic - Exvadio Networkhttps://www.spreaker.com/podcast/marketing-myths-and-magic-exvadio-network--4862020enMarketingCopyright Exvadiohttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/564a6ee320abfffe8c2329c092e1fa0c.jpgMarketing Myths and Magic - Exvadio Networkhttps://www.spreaker.com/podcast/marketing-myths-and-magic-exvadio-network--4862020Wed, 28 Feb 2024 14:24:49 +0000ExvadioExvadioinfo@exvadio.comFor small to midsize business owners, marketing can feel like a constantly moving target. Marketing professional and agency owner Liza Sivek discusses how to avoid frustration and build a better brand by breaking down trends, defining terminology, and...falseepisodicEp 36 How mythology can help your marketing with Walt Kuenstlerhttps://www.spreaker.com/episode/ep-36-how-mythology-can-help-your-marketing-with-walt-kuenstler--49097746https://api.spreaker.com/episode/49097746Mon, 21 Mar 2022 13:15:02 +0000ExvadioMarketing maven Liza Sivek digs into the myths and legends of the past with author Walt Kuenstler and looks at what those magical tales have to do with your marketing.3499advertising,business,legends,magic,marketing,mythology,mythsfalsefullEp 35 Free your mind and your business strategy will follow with Brittany A Stinsonhttps://www.spreaker.com/episode/ep-35-free-your-mind-and-your-business-strategy-will-follow-with-brittany-a-stinson--49022102https://api.spreaker.com/episode/49022102Mon, 14 Mar 2022 13:15:02 +0000ExvadioMarketing maven Liza Sivek discusses business strategy with Brittany A Stinson.3062business,marketing,strategicplanning,strategyfalsefullEp 34 Why and How LinkedIn Marketing Can Grow Your Sales with Celeste Burkehttps://www.spreaker.com/episode/ep-34-why-and-how-linkedin-marketing-can-grow-your-sales-with-celeste-burke--48949468https://api.spreaker.com/episode/48949468Mon, 07 Mar 2022 15:00:02 +0000ExvadioMarketing Maven Liza Sivek talks with Celeste Burke about why your business needs to be on LinkedIn and how to maximize your impact on the social media site.3534business,connections,linkedin,marketing,sales,socialmediafalsefullEp 33 Marketing Healthy Lifestyle Over Weight Loss with Sam Hoffmanhttps://www.spreaker.com/episode/ep-33-marketing-healthy-lifestyle-over-weight-loss-with-sam-hoffman--48689967https://api.spreaker.com/episode/48689967Mon, 14 Feb 2022 15:00:03 +0000ExvadioMarketing maven Liza Sivek talks with Sam Hoffman of Girl Hates Salad about health, lifestyle, weight loss and diet.2204business,diet,girlhatessalad,health,lifestyle,marketing,smallbusiness,success,weightfalsefullEp 32 Create Your Digital Marketing Strategy with Jeremy Nicolaideshttps://www.spreaker.com/episode/ep-32-create-your-digital-marketing-strategy-with-jeremy-nicolaides--48602712https://api.spreaker.com/episode/48602712Mon, 07 Feb 2022 15:00:02 +0000ExvadioMarketing maven Liza Sivek discusses how to create your digital marketing strategy with Jeremy Nicolaides.2536business,digital,digitalmarketing,marketing,marketingplam,movies,socialmedia,strategyfalsefullEp. 31 Better Websites and Less Marketing Burnout with Nichole Howellhttps://www.spreaker.com/episode/ep-31-better-websites-and-less-marketing-burnout-with-nichole-howell--48523449https://api.spreaker.com/episode/48523449Mon, 31 Jan 2022 15:45:19 +0000ExvadioMarketing maven Liza Sivek talks with Nichole Howell about building a better website and how your website should be used for marketing.2892business,content,marketing,online,sales,smallbusiness,websitefalsefullEp 30 Charitable Spotlight - American Cancer Society with Jill Monsonhttps://www.spreaker.com/episode/ep-30-charitable-spotlight-american-cancer-society-with-jill-monson--48392600https://api.spreaker.com/episode/48392600Mon, 24 Jan 2022 15:00:02 +0000ExvadioMarketing maven Liza Sivek spotlights the problems non-profits have been having getting the word out with Jill Monson of the American Cancer Society.3078business,cancer,communication,marketing,non-profitfalsefullEp 29 Using Social Media Video to Connect With Your Audience with Brian Williamshttps://www.spreaker.com/episode/ep-29-using-social-media-video-to-connect-with-your-audience-with-brian-williams--48323643https://api.spreaker.com/episode/48323643Mon, 17 Jan 2022 14:00:02 +0000ExvadioMarketing Maven Liza Sivek talks financial advisor Brian Williams about his work promoting his business using YouTube and social media.2482business,communication,customers,education,marketing,presentations,promotion,smallbusiness,socialmedia,youtubefalsefullEp 28 Audio Branding with Jodi Kranglehttps://www.spreaker.com/episode/ep-28-audio-branding-with-jodi-krangle--47564512https://api.spreaker.com/episode/47564512Mon, 22 Nov 2021 15:00:01 +0000ExvadioMarketing maven Liza Sivek talks with Jodi Krangle about audio branding.2554ambiance,audio,branding,business,experience,image,marketing,music,soundfalsefullEp 27 The Best Way to Leverage LinkedIn with Trevor Robinsonhttps://www.spreaker.com/episode/ep-27-the-best-way-to-leverage-linkedin-with-trevor-robinson--47459798https://api.spreaker.com/episode/47459798Mon, 15 Nov 2021 14:00:09 +0000ExvadioLiza Sivek discusses how to use LinkedIn for business marketing with Trevor Robinson, the smarter way.3193business,linkedin,marketing,socialmediafalsefullEp 26 Hunter Meyers joins Liza to discuss branding mistakes and the importance of consistencyhttps://www.spreaker.com/episode/ep-26-hunter-meyers-joins-liza-to-discuss-branding-mistakes-and-the-importance-of-consistency--47349019https://api.spreaker.com/episode/47349019Mon, 08 Nov 2021 15:00:19 +0000ExvadioHunter Meyers joins marketing maven Liza to discuss branding mistakes and the importance of consistency.1751branding,business,communication,marketing,smbfalsefullEp 25 Lori HIghby joins Liza to talk about the power of networking and how profitable relationships are built in businesshttps://www.spreaker.com/episode/ep-25-lori-highby-joins-liza-to-talk-about-the-power-of-networking-and-how-profitable-relationships-are-built-in-business--47220437https://api.spreaker.com/episode/47220437Mon, 01 Nov 2021 14:00:15 +0000ExvadioLori HIghby joins Liza to talk about the power of networking and how profitable relationships are built in business.2438business,marketing,networking,online,relationshipsfalsefullEp 24 Hank and Sharon Yuloff join Liza to discuss how they coach all size business owners to be the best they can be and their new book on bhttps://www.spreaker.com/episode/ep-24-hank-and-sharon-yuloff-join-liza-to-discuss-how-they-coach-all-size-business-owners-to-be-the-best-they-can-be-and-their-new-book-on-b--47117367https://api.spreaker.com/episode/47117367Mon, 25 Oct 2021 13:30:15 +0000ExvadioHank and Sharon Yuloff join marketing maven Liza to discuss how they coach all size business owners to be the best they can be and their new book on being a married couple that works together2965book,business,coaching,couple,marketing,workingwithspouses,workstylefalsefullEp 23 Marketing Tricks and Treats with Haunted Tour Owner and Author Cindy Wolfe-Bountonhttps://www.spreaker.com/episode/ep-23-marketing-tricks-and-treats-with-haunted-tour-owner-and-author-cindy-wolfe-bounton--46990587https://api.spreaker.com/episode/46990587Mon, 18 Oct 2021 13:00:19 +0000ExvadioMarketing guru Liza Sivek discusses marketing, mystics and ghosts with author Cindy Wolfe Boynton.2349author,books,business,ghosts,marketing,salesfalsefullEp 22 What's Your Branding Archetype with Michelle Andersonhttps://www.spreaker.com/episode/ep-22-what-s-your-branding-archetype-with-michelle-anderson--46656307https://api.spreaker.com/episode/46656307Mon, 27 Sep 2021 13:00:02 +0000ExvadioMarketing maven Liza Sivek talks about branding archetypes with Michelle Anderson.2616branding,business,design,logos,marketingfalsefullEp 21 Telling Your Story with Ann Harikeethianhttps://www.spreaker.com/episode/ep-21-telling-your-story-with-ann-harikeethian--46590789https://api.spreaker.com/episode/46590789Mon, 20 Sep 2021 13:00:02 +0000ExvadioMarketing maven Liza Sivek talks with coach and storyteller Ann Harikeethian about how to tell your story and the benefits of storytelling.2155business,coaching,marketing,story,storytellingfalsefullEp 20 How To Leverage Pinterest For Business withcMackenzie Armstronghttps://www.spreaker.com/episode/ep-20-how-to-leverage-pinterest-for-business-withcmackenzie-armstrong--46488179https://api.spreaker.com/episode/46488179Mon, 13 Sep 2021 13:00:15 +0000ExvadioSocial media marketing is an important part of your business. Using social media properly means going beyond Facebook and Twitter. Marketing maven Liza Sivek talks with Mackenzie Armstrong about using Pinterest for business.2096business,marketing,pinterest,socialmediafalsefullEp 19 Copywriting for Websites with Simon Kozlowksihttps://www.spreaker.com/episode/ep-19-copywriting-for-websites-with-simon-kozlowksi--46361849https://api.spreaker.com/episode/46361849Mon, 06 Sep 2021 13:00:15 +0000ExvadioMarketing maven Liza Sivek talks with copywriter Simon Kozlowksi about the importance of website copy and how it can grow your business.4072business,communications,copywriting,marketing,sales,success,websitesfalsefullEp 18 Entrepreneur Work Life Balance with Jeremy Nicolaideshttps://www.spreaker.com/episode/ep-18-entrepreneur-work-life-balance-with-jeremy-nicolaides--46262288https://api.spreaker.com/episode/46262288Fri, 27 Aug 2021 15:15:03 +0000ExvadioMarketing maven Liza Sivek talks with entrepreneur Jeremy Nicolaides about maintaining work life balance.2652balance,business,entrepreneur,entrepreneurship,life,marketing,success,work,wotklifebalancefalsefullEp 17 Authentically Marketing Clean Beauty with Lynn Powerhttps://www.spreaker.com/episode/ep-17-authentically-marketing-clean-beauty-with-lynn-power--46183824https://api.spreaker.com/episode/46183824Mon, 23 Aug 2021 13:00:16 +0000ExvadioMarketing maven Liza Sivek talks with Lynn Power, CEO and co-founder of Masami about marketing, advertising, beauty and authenticity.2146advertising,beauty,care,ceo,cmo,entrepreneur,hair,marketingfalsefullEp 16 Health Coach Marketing Learning Curves with Samantha Hoffmanhttps://www.spreaker.com/episode/ep-16-health-coach-marketing-learning-curves-with-samantha-hoffman--46084468https://api.spreaker.com/episode/46084468Mon, 16 Aug 2021 13:00:13 +0000ExvadioMarketing maven Liza Sivek talks with health coach Samantha Hoffman about health, mindset and getting the word about about her coaching practice.2854business,communications,marketing,smallbusiness,socialmediafalsefullEp. 15 Actual Magic, Myths and Marketing with Dan Chan, Millionaire's Mentalisthttps://www.spreaker.com/episode/ep-15-actual-magic-myths-and-marketing-with-dan-chan-millionaire-s-mentalist--45994505https://api.spreaker.com/episode/45994505Mon, 09 Aug 2021 13:00:15 +0000ExvadioMarketing Maven Liza Sivek talks with marketing (and actual) magician Dan Chan.2398business,communication,magic,magician,marketing,salesfalsefullEp. 14 How Branding Strategy Will Attract Your Target Customer with Kristina Konstantinovahttps://www.spreaker.com/episode/ep-14-how-branding-strategy-will-attract-your-target-customer-with-kristina-konstantinova--45904098https://api.spreaker.com/episode/45904098Mon, 02 Aug 2021 13:00:14 +0000ExvadioMore than just a logo, branding needs strategy, color ad flair. Marketing maven Liza Sivek talks branding with Kristina Konstantinova about the impact that branding has on your customers and how to get the effect you want.2720branding,business,customer,design,logo,marketingfalsefullEp. 13 Marketing Strategy Is The First Step with Laura Kaslhttps://www.spreaker.com/episode/ep-13-marketing-strategy-is-the-first-step-with-laura-kasl--45837462https://api.spreaker.com/episode/45837462Mon, 26 Jul 2021 13:00:04 +0000ExvadioMarketing maven Liza Sivek talks with digital marketer Laura Kasl about the marketing myths that she encounters and why following them could hold back your marketing efforts.2206digitalmarketing,facebook,instagram,linkedin,marketing,media,myths,pinterest,seo,socialfalsefullEp. 12 Marketing and Selling Your Book with Author and Publisher Clare C. Marshall of Faery Ink Presshttps://www.spreaker.com/episode/ep-12-marketing-and-selling-your-book-with-author-and-publisher-clare-c-marshall-of-faery-ink-press--45715392https://api.spreaker.com/episode/45715392Fri, 16 Jul 2021 00:11:18 +0000ExvadioMarketing maven Liza Sivek talks with science fiction author Clare C. Marshall about marketing for creatives, book marketing and more.2985bookmarketing,books,business,creative,marketingfalsefullEp. 11 Marketing Reports and Profit with Rocky Lalvani of Profit Comes Firsthttps://www.spreaker.com/episode/ep-11-marketing-reports-and-profit-with-rocky-lalvani-of-profit-comes-first--45639455https://api.spreaker.com/episode/45639455Fri, 09 Jul 2021 15:41:56 +0000ExvadioNumbers tell a story. In this episode, marketing maven Liza Sivek talks with Rocky Lalvani of Profit Comes First about why you need to pay attention to your numbers and how that will grow your business.1724accounting,business,finance,growth,marketing,numbers,successfalsefullEp. 10 Is Your Marketing on Life Supporthttps://www.spreaker.com/episode/ep-10-is-your-marketing-on-life-support--45261356https://api.spreaker.com/episode/45261356Fri, 11 Jun 2021 14:05:29 +0000ExvadioMarketing maven Liza Sivek takes you through questions all business owners should ask themselves about their marketing efforts.1316business,management,marketing,smallbusiness,smbfalsefullEpisode 9- Marketing Skin Care and How To look Good on Zoom Without Makeup with Bethany Hilthttps://www.spreaker.com/episode/episode-9-marketing-skin-care-and-how-to-look-good-on-zoom-without-makeup-with-bethany-hilt--45081146https://api.spreaker.com/episode/45081146Fri, 28 May 2021 17:46:17 +0000ExvadioMarketing maven Liza Sivek talks with Bethany Hilt about marketing a new product line and putting your best face forward on Zoom.2638appearance,marketing,new,products,videoconference,zoomfalsefullEpisode 8- Why "But This Is The Way We Have Always Done It" Is No Longer Valid with Eric Lopkinhttps://www.spreaker.com/episode/episode-8-why-but-this-is-the-way-we-have-always-done-it-is-no-longer-valid-with-eric-lopkin--44953099https://api.spreaker.com/episode/44953099Fri, 21 May 2021 16:58:22 +0000ExvadioIf you're doing things a certain way just because that's the way you've always done them, it's time to take a fresh look. marketing maven Liza Sivek talks with business coach/consultant Eric Lopkin about why you need to update the way you things and...2506advertising,business,coaching,communications,marketing,process,profitfalsefullEpisode 7- CPG and Start Ups- Talking Marketing with DistroTalk101 and Nopalero Founder Sandra Velasquezhttps://www.spreaker.com/episode/episode-7-cpg-and-start-ups-talking-marketing-with-distrotalk101-and-nopalero-founder-sandra-velasquez--44818673https://api.spreaker.com/episode/44818673Fri, 14 May 2021 18:38:01 +0000ExvadioMarketing maven Lisa Sivek discusses marketing, distribution and how a product gets onto shelves with DistroTalk101 and Nopalero Founder Sandra Velasquez.2112business,entrepreneur,entrepreneurship,marketing,successfalsefullEpisode 6- Marketing Your Business...For Sale with Deborah Agrafojo M&A Advisorhttps://www.spreaker.com/episode/episode-6-marketing-your-business-for-sale-with-deborah-agrafojo-m-a-advisor--44686395https://api.spreaker.com/episode/44686395Fri, 07 May 2021 18:31:32 +0000ExvadioHow do you market your business when you're looking to sell? Marketing maven Liza Sivek talks with guest Deborah Agrafojo, an expert in mergers and acquisitions, about how to position your company to allow you to retire and how early you need to start.2080acquisitions,business,marketing,mergers,retire,smallbusinessfalsefullEpisode 5- Are human proofreaders obsolete? with Joni Avenihttps://www.spreaker.com/episode/episode-5-are-human-proofreaders-obsolete-with-joni-aveni--44556698https://api.spreaker.com/episode/44556698Thu, 29 Apr 2021 14:19:20 +0000ExvadioHost Liza Sivek talks with Joni Aveni about proofreading, editing tools and why you should be checking and double checking your content.2360content,edit,editing,grammar,marketing,proofread,spellingfalsefullEpisode 4- How To Brand Part 2 - Packaging Designhttps://www.spreaker.com/episode/episode-4-how-to-brand-part-2-packaging-design--44425024https://api.spreaker.com/episode/44425024Wed, 21 Apr 2021 17:24:05 +0000ExvadioIn this episode, Liza Sivek talks with package designer Nicholle Howell about how the design of a product's package needs to be taken into consideration.2818branding,design,image,marketing,package,packagingfalsefullEpisode 3- Beyond the logo- branding tips part I with Michelle Andersonhttps://www.spreaker.com/episode/episode-3-beyond-the-logo-branding-tips-part-i-with-michelle-anderson--44360513https://api.spreaker.com/episode/44360513Fri, 16 Apr 2021 15:59:27 +0000ExvadioIn this episode of Marketing, Myths & Magic, Liza Sivek talks with designer Michelle Anderson about logos, branding, and more.2320branding,design,logo,marketingfalsefullEpisode 2- Motivation as Marketing Strategyhttps://www.spreaker.com/episode/episode-2-motivation-as-marketing-strategy--44244310https://api.spreaker.com/episode/44244310Wed, 07 Apr 2021 17:51:55 +0000ExvadioIn this episode, Liza Sivek talks with Robert LaFrance about using motivation as a marketing tools, being your authentic self and creating your personal brand.2028branding,marketing,motivation,salesfalsefullEpisode 1- Get Past the Fear and Show Up in Your Marketinghttps://www.spreaker.com/episode/episode-1-get-past-the-fear-and-show-up-in-your-marketing--44171537https://api.spreaker.com/episode/44171537Fri, 02 Apr 2021 17:25:56 +0000ExvadioHost Liza Sivek of Liza Sivek Marketing talks with life coach Danielle Goldsmith about getting past your reluctance to be seen and getting out of your comfort zone when it comes to self-promotion.1686business,communications,marketing,promotion,smallbusiness,socialmedia,videofalsefull