https://www.spreaker.com/podcast/brands-of-africa--4661574https://anchor.fm/brands-of-africa/support]]>enBusinessCopyright Africa Business Radiohttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/92192185b028ecf54cbdcc60b30177af.jpghttps://www.spreaker.com/podcast/brands-of-africa--4661574Tue, 11 Jun 2024 13:55:06 +0000Africa Business RadioAfrica Business Radiosojiakinlabi@gmail.comThe Objective of the show is to look at brands who have successfully evolved within branding their strategies and came up with innovative ways to brand their organisations. We will look at Sustainability in Branding, Family originated brands, content...https://anchor.fm/brands-of-africa/support]]>cleanepisodichttps://www.spreaker.com/episode/christmas-marketing-ideas-for-small-businesses--41904997
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Support this podcast: https://anchor.fm/brands-of-africa/support]]>http://iono.fm/e/613881Sun, 14 Oct 2018 03:41:00 +0000Africa Business RadioRegardless of what your preferred marketing channel is, we have put together a list of 27 Christmas marketing ideas you can use to add some sparkle to your holiday marketing and sales strategy. There is still enough time to implement many of these...
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Support this podcast: https://anchor.fm/brands-of-africa/support]]>3265cleanfullhttps://www.spreaker.com/episode/distinguishing-between-above-the-line-and-below-the-line-advertising--41905007bove The Line (ATL) and Below The Line (BTL) advertising are two terms that are bandied around often these days in the advertising world and often have the layperson confused as to what they stand for. It might be worth our while to begin this by defining what constitutes the metaphoric ‘Line’. To quote Michael John Baker from The Marketing Book, the terms ‘Above The Line’ and ‘Below The Line’ came into existence way back in 1954 with the company Proctor and Gamble paying their advertising agencies a different rate and separately from the agencies who took on the other promotional.

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Support this podcast: https://anchor.fm/brands-of-africa/support]]>http://iono.fm/e/588135Thu, 02 Aug 2018 11:05:00 +0000Africa Business RadioToday we look at the concept of distinguishing the difference between above and below the line advertising and marketing. bove The Line (ATL) and Below The Line (BTL) advertising are two terms that are bandied around often these days in the...bove The Line (ATL) and Below The Line (BTL) advertising are two terms that are bandied around often these days in the advertising world and often have the layperson confused as to what they stand for. It might be worth our while to begin this by defining what constitutes the metaphoric ‘Line’. To quote Michael John Baker from The Marketing Book, the terms ‘Above The Line’ and ‘Below The Line’ came into existence way back in 1954 with the company Proctor and Gamble paying their advertising agencies a different rate and separately from the agencies who took on the other promotional.

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Support this podcast: https://anchor.fm/brands-of-africa/support]]>3679cleanfullhttps://www.spreaker.com/episode/the-pros-and-cons-of-airport-advertising--41905002
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Support this podcast: https://anchor.fm/brands-of-africa/support]]>http://iono.fm/e/558477Thu, 10 May 2018 15:33:00 +0000Africa Business RadioAirport Advertising has always ruled the roost among the OOH Media. The airport audience is the pristine form of an audience that is a dream for every advertiser. Such well-segmented audiences are available nowhere else in an organized and uncluttered...
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Support this podcast: https://anchor.fm/brands-of-africa/support]]>3554cleanfullhttps://www.spreaker.com/episode/the-need-for-a-responsive-web-platform-for-brand-development-mpho-fred--41905014
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Support this podcast: https://anchor.fm/brands-of-africa/support]]>http://iono.fm/e/551406Wed, 18 Apr 2018 13:58:00 +0000Africa Business RadioToday we look at the concept and the reasons your company desperately needs a responsive website tool. You might have heard the term responsive web design or responsive website before, which is gaining popularity these days. A responsive website is...
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Support this podcast: https://anchor.fm/brands-of-africa/support]]>3682cleanfullhttps://www.spreaker.com/episode/television-advertising-for-your-brand--41905018Advertising on television allows you to show and tell a wide audience your business, product, or service. It allows you to actually demonstrate the benefits of ownership. You can show how your product or service works and how it’s packaged so prospective customers will know what to look for at the point of sale. In advertising, it often takes multiple touch points to effectively influence consumers’ purchasing behavior.
Television advertising has been a popular medium for large retailers ever since the TV first began to appear in living rooms. With the arrival of cable television came lowered production costs and the opportunity to reach smaller, more targeted markets, making it a viable option for small to medium-size businesses as well.

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Support this podcast: https://anchor.fm/brands-of-africa/support]]>http://iono.fm/e/549088Wed, 11 Apr 2018 12:13:00 +0000Africa Business RadioAccording to a recent study by Ball State University on the media consumption habits of average Americans, despite the Internet’s steady rise in popularity over the last few years, television remains the dominant medium in most U.S. households. On...Advertising on television allows you to show and tell a wide audience your business, product, or service. It allows you to actually demonstrate the benefits of ownership. You can show how your product or service works and how it’s packaged so prospective customers will know what to look for at the point of sale. In advertising, it often takes multiple touch points to effectively influence consumers’ purchasing behavior.
Television advertising has been a popular medium for large retailers ever since the TV first began to appear in living rooms. With the arrival of cable television came lowered production costs and the opportunity to reach smaller, more targeted markets, making it a viable option for small to medium-size businesses as well.

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Support this podcast: https://anchor.fm/brands-of-africa/support]]>3468cleanfullhttps://www.spreaker.com/episode/manipulative-advertising-your-freewill-might-be-in-danger--41905023Marketers Use To Influence Consumer Behavior
In a quest to understand what drives consumers’ decisions, marketers have turned to psychology to understand what could make an impact.
The vast majority of marketers aren’t psychologists. But many successful marketers regularly employ psychology in appealing to consumers.
Smart, skillful, honest marketers use psychology legally, ethically, and respectfully to attract and engage consumers, and compel them to buy.

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Support this podcast: https://anchor.fm/brands-of-africa/support]]>http://iono.fm/e/545868Sat, 31 Mar 2018 10:43:00 +0000Africa Business RadioThe Dangerous Power of Emotional Advertising. ... They strategically manipulate consumers' feelings and stimulate the emotional triggers that influence how we make decisions. An emotional Ads may be designed to incite anger, sadness, or joy—all...Marketers Use To Influence Consumer Behavior
In a quest to understand what drives consumers’ decisions, marketers have turned to psychology to understand what could make an impact.
The vast majority of marketers aren’t psychologists. But many successful marketers regularly employ psychology in appealing to consumers.
Smart, skillful, honest marketers use psychology legally, ethically, and respectfully to attract and engage consumers, and compel them to buy.

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Support this podcast: https://anchor.fm/brands-of-africa/support]]>3635cleanfullhttps://www.spreaker.com/episode/6-favorite-brands-of-2017-brands-of-africa--41905039
Part of this is the simple fact that most of these newer brands are technology companies; they provide products and services that themselves can be built almost overnight, thanks to the proliferation of smartphones, cloud computing, and fast, free, and universally accessible digital tools.

But many of these brands are also resonating on a deeper level with consumers. We wanted to get to the bottom of which companies best exemplified this—those brands that have attained the emotional resonance with consumers typically reserved for big blue-chip companies, but in a fraction of the time.

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Support this podcast: https://anchor.fm/brands-of-africa/support]]>http://iono.fm/e/531650Wed, 14 Feb 2018 14:57:00 +0000Africa Business RadioWHAT DOES IT TAKE FOR A BRAND to truly a breakthrough in today’s crowded market? Just as it has with everything else, digital transformation has upended the traditional rules of marketing. In less than a decade brands like Uber and Airbnb have...
Part of this is the simple fact that most of these newer brands are technology companies; they provide products and services that themselves can be built almost overnight, thanks to the proliferation of smartphones, cloud computing, and fast, free, and universally accessible digital tools.

But many of these brands are also resonating on a deeper level with consumers. We wanted to get to the bottom of which companies best exemplified this—those brands that have attained the emotional resonance with consumers typically reserved for big blue-chip companies, but in a fraction of the time.

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Support this podcast: https://anchor.fm/brands-of-africa/support]]>3753cleanfullhttps://www.spreaker.com/episode/the-power-of-tagline-in-branding--41905040Taglines (also called straplines, tags, slogans, or brand lines) can be inspirational, like a product philosophy, or they can be something fun and memorable. While some can impel you to be better, do more, or go further,
others are simply a fun play on words.

Our favourite Taglines:

●Ethiopia Airways- The
pride of Africa
●South Africa: Inspiring
new ways'
●Alive with possibilities
●Mercedez Benz – The best or
nothing
●BMW BMW's New Ad Slogan Is 'Designed For Driving Pleasure': Video. From the original 'The Ultimate Driving Machine' and more recent 'Sheer Driving Pleasure' and 'JOY' advertising campaigns, the slogans and taglines
BMW has come up with have been some of the most memorable in the industry.Feb 19, 2013
●Kia – The power to surprise
●British Airways – The
world’s favourite airline

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Support this podcast: https://anchor.fm/brands-of-africa/support]]>http://iono.fm/e/513136Wed, 20 Dec 2017 13:32:00 +0000Africa Business RadioA variant of a branding slogan, a tagline can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and...Taglines (also called straplines, tags, slogans, or brand lines) can be inspirational, like a product philosophy, or they can be something fun and memorable. While some can impel you to be better, do more, or go further,
others are simply a fun play on words.

Our favourite Taglines:

●Ethiopia Airways- The
pride of Africa
●South Africa: Inspiring
new ways'
●Alive with possibilities
●Mercedez Benz – The best or
nothing
●BMW BMW's New Ad Slogan Is 'Designed For Driving Pleasure': Video. From the original 'The Ultimate Driving Machine' and more recent 'Sheer Driving Pleasure' and 'JOY' advertising campaigns, the slogans and taglines
BMW has come up with have been some of the most memorable in the industry.Feb 19, 2013
●Kia – The power to surprise
●British Airways – The
world’s favourite airline

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Support this podcast: https://anchor.fm/brands-of-africa/support]]>3100cleanfullhttps://www.spreaker.com/episode/understanding-the-global-frenzy-about-black-friday--41905010
Black Friday is an informal name for the day following Thanksgiving Day in the United States, the fourth Thursday of November, which has been regarded as the beginning of the country's Christmas shopping season since 1952.

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Support this podcast: https://anchor.fm/brands-of-africa/support]]>http://iono.fm/e/507420Thu, 30 Nov 2017 14:37:00 +0000Africa Business RadioIs there such thing as customer loyalty when it comes to a pricing model? This show tackles the dynamics of over-spending over the global frenzy of Black Friday, how Zimbabwe was finally liberated after 37 years of gaining its independence. Black...
Black Friday is an informal name for the day following Thanksgiving Day in the United States, the fourth Thursday of November, which has been regarded as the beginning of the country's Christmas shopping season since 1952.

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Support this podcast: https://anchor.fm/brands-of-africa/support]]>3569cleanfullhttps://www.spreaker.com/episode/understanding-the-basics-of-experiential-marketing--41905026
Educational Outcome:
Important branding elements that make their brands a success and ultimate contribute to the company bottom line.

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Support this podcast: https://anchor.fm/brands-of-africa/support]]>http://iono.fm/e/502188Wed, 15 Nov 2017 10:38:00 +0000Africa Business RadioThe focus this of the show is to look at brands who have successfully evolved within branding their strategies and came up with innovative ways to brand their organisations. We will look at Sustainability in Branding, Family originated brands, content...
Educational Outcome:
Important branding elements that make their brands a success and ultimate contribute to the company bottom line.

---

Support this podcast: https://anchor.fm/brands-of-africa/support]]>3268cleanfullhttps://www.spreaker.com/episode/the-emerging-brands-what-does-it-take-to-break-through-in-today-s-crowded-market--41905047brand, the more it lives. The more it stays top of mind, the more marketing spend is converted into sales. With that being said well,

Last week we has a fantastic time discussing the most iconic brands of our lifetime and in the same breath we are going to synergise this moving train.
Today we are looking at emerging brands, what are some of the most developing brands as a consumer to look out for, we also hope to look at the underrated ones waiting to blow up!

What does it take for a brand to truly break through in today’s crowded market? Just as it has with everything else, digital transformation has upended the traditional rules of marketing. In less than a decade brands like Uber and Airbnb have attained the kind of consumer mindshare that companies used to have to work decades to create. Part of this is the simple fact that most of these newer brands are technology companies.

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Support this podcast: https://anchor.fm/brands-of-africa/support]]>http://iono.fm/e/483526Tue, 10 Oct 2017 17:15:00 +0000Africa Business RadioWhen it comes to marketing, there is significant strength in numbers – the more people a brand is exposed to, the better. The more people talk about a brand, the more it lives. The more it stays top of mind, the more marketing spend is converted into...brand, the more it lives. The more it stays top of mind, the more marketing spend is converted into sales. With that being said well,

Last week we has a fantastic time discussing the most iconic brands of our lifetime and in the same breath we are going to synergise this moving train.
Today we are looking at emerging brands, what are some of the most developing brands as a consumer to look out for, we also hope to look at the underrated ones waiting to blow up!

What does it take for a brand to truly break through in today’s crowded market? Just as it has with everything else, digital transformation has upended the traditional rules of marketing. In less than a decade brands like Uber and Airbnb have attained the kind of consumer mindshare that companies used to have to work decades to create. Part of this is the simple fact that most of these newer brands are technology companies.

---

Support this podcast: https://anchor.fm/brands-of-africa/support]]>3876cleanfullhttps://www.spreaker.com/episode/guerrilla-approach-to-branding-and-marketing--41905024But guerrilla marketing isn't some sort of combative form of communication. After all, that would be highly disruptive, which violates the inbound methodology. In fact, it's actually a very unconventional form of inbound marketing, in that it raises brand awareness among large audiences, without interrupting them.

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Support this podcast: https://anchor.fm/brands-of-africa/support]]>http://iono.fm/e/481173Wed, 04 Oct 2017 09:39:00 +0000Africa Business RadioThe word "guerrilla," in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word "marketing," and it makes a lot of people ask, "Huh?" But guerrilla marketing isn't some sort of combative form of...But guerrilla marketing isn't some sort of combative form of communication. After all, that would be highly disruptive, which violates the inbound methodology. In fact, it's actually a very unconventional form of inbound marketing, in that it raises brand awareness among large audiences, without interrupting them.

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Support this podcast: https://anchor.fm/brands-of-africa/support]]>3482cleanfullhttps://www.spreaker.com/episode/the-most-iconic-brands-of-our-time-and-how-they-stand-out--41905028Today we are looking at some of the most Iconic Brands of our time that have become part of who we are. These are the brands that we grew up with, we trust, we love and value.

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Support this podcast: https://anchor.fm/brands-of-africa/support]]>http://iono.fm/e/480054Sat, 30 Sep 2017 13:57:00 +0000Africa Business RadioA brand is a distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from others in the market Today we are looking at some of the most Iconic Brands of our time that have...Today we are looking at some of the most Iconic Brands of our time that have become part of who we are. These are the brands that we grew up with, we trust, we love and value.

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Support this podcast: https://anchor.fm/brands-of-africa/support]]>3679cleanfullhttps://www.spreaker.com/episode/communication-planning-in-branding-and-marketing--41905019
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Support this podcast: https://anchor.fm/brands-of-africa/support]]>http://iono.fm/e/470583Mon, 04 Sep 2017 09:01:00 +0000Africa Business RadioToday we look at the the concept Communication planning. Comms Planning, help determine what brands need to tell people to get them to buy a product (and how to go about telling them). This person works out the best place to deliver our message,...
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Support this podcast: https://anchor.fm/brands-of-africa/support]]>3404cleanfullhttps://www.spreaker.com/episode/common-stereotype-in-advertising--41905048
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Support this podcast: https://anchor.fm/brands-of-africa/support]]>http://iono.fm/e/467347Fri, 25 Aug 2017 10:42:00 +0000Africa Business RadioStereotype marketing is a two-fold process that involves the exploitation of specific groups and/or perceptions to create a product image and a target market segment. Stereotype marketing may include the creation of stereotyped marketing materials as...
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Support this podcast: https://anchor.fm/brands-of-africa/support]]>3324cleanfullhttps://www.spreaker.com/episode/rebranding-strategy-in-branding-and-marketing--41905011After years of work to build recognition, why would an established company change its name? Mia Pearson a Marketing expert says companies contemplating a name change to have a “strong and believable story” behind the new brand, demonstrate continuity with the past, ensure the message is consistent across the board, and make sure that all key stakeholders are on board before making it official.

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Support this podcast: https://anchor.fm/brands-of-africa/support]]>http://iono.fm/e/455651Tue, 25 Jul 2017 09:55:00 +0000Africa Business RadioA few weeks ago we pandered on a subject some what similar to this where we spoke about what different logos mean for different brands and what colour pallets are best or rather recommended for which types of businesses. After years of work to build...After years of work to build recognition, why would an established company change its name? Mia Pearson a Marketing expert says companies contemplating a name change to have a “strong and believable story” behind the new brand, demonstrate continuity with the past, ensure the message is consistent across the board, and make sure that all key stakeholders are on board before making it official.

---

Support this podcast: https://anchor.fm/brands-of-africa/support]]>3427cleanfullhttps://www.spreaker.com/episode/thought-leadership-in-branding-and-marketing--41905034
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Support this podcast: https://anchor.fm/brands-of-africa/support]]>http://iono.fm/e/453432Wed, 19 Jul 2017 09:08:00 +0000Africa Business RadioToday we are unpacking a word that has become a buzzword in the corporate world, particularly as a tool for marketing and comms. Thought leadership fall off many people tongues and I personally think it’s rarely fully understood. --- Support this...
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Support this podcast: https://anchor.fm/brands-of-africa/support]]>3236cleanfullhttps://www.spreaker.com/episode/media-mix-in-brand-and-marketing--41905031
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Support this podcast: https://anchor.fm/brands-of-africa/support]]>http://iono.fm/e/452129Fri, 14 Jul 2017 17:50:00 +0000Africa Business RadioUnderstanding your audience, and what channel to use to reach them effectively. Today we are looking at the when, how and what by unpacking what we call the media mix. This is simply a collection of channels available for your messaging. ---...
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Support this podcast: https://anchor.fm/brands-of-africa/support]]>3928cleanfullhttps://www.spreaker.com/episode/hit-or-missed-advertising--41905030
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Support this podcast: https://anchor.fm/brands-of-africa/support]]>http://iono.fm/e/452130Fri, 14 Jul 2017 17:50:00 +0000Africa Business RadioWell today we unpack another thrilling component of the greater marketing, advertising and branding sphere and that is the current ads, discussing them immernsely, were they a miss or hit? Based on their brand promise, product objective, resonance,...
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Support this podcast: https://anchor.fm/brands-of-africa/support]]>3529cleanfullhttps://www.spreaker.com/episode/every-story-you-don-t-know-is-a-lost-opportunity-media-monitoring--41905021
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Support this podcast: https://anchor.fm/brands-of-africa/support]]>http://iono.fm/e/442973Fri, 16 Jun 2017 13:12:00 +0000Africa Business RadioWhy is Media Monitoring important in maintaining Brand reputation? Find out. --- Support this podcast: https://anchor.fm/brands-of-africa/support
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Support this podcast: https://anchor.fm/brands-of-africa/support]]>3519cleanfullhttps://www.spreaker.com/episode/corporate-vs-agency--41905046
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Support this podcast: https://anchor.fm/brands-of-africa/support]]>http://iono.fm/e/437753Wed, 31 May 2017 18:50:00 +0000Africa Business RadioToday we look at Corporate VS Agency in the world of Coprorate Communications, the art of Public Relations, intricasies of Marketing strategies and the ever so dispensable creativeness needed in adverttsing and branding. You may be aspiring to explore...
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Support this podcast: https://anchor.fm/brands-of-africa/support]]>3681cleanfullhttps://www.spreaker.com/episode/opportunities-that-seasonal-marketing-offers--41905053One such approach is to capitalize on opportunities for seasonal promotions, sales or special events. And that is exactly what we are looking at today, Seasonal Marketing.

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Support this podcast: https://anchor.fm/brands-of-africa/support]]>http://iono.fm/e/433440Sun, 21 May 2017 23:07:00 +0000Africa Business RadioBrands are often look for ways to make their marketing campaigns more effective. One such approach is to capitalize on opportunities for seasonal promotions, sales or special events. And that is exactly what we are looking at today, Seasonal...One such approach is to capitalize on opportunities for seasonal promotions, sales or special events. And that is exactly what we are looking at today, Seasonal Marketing.

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Support this podcast: https://anchor.fm/brands-of-africa/support]]>3854cleanfullhttps://www.spreaker.com/episode/celebrating-winning-campaigns-at-the-prisms-2017--41905035
On Brand your brand segment today we will be talking to Musonda Chalwe who hails all the way from Zambia, how fitting? Miss Chalwe is from a hair company called Fro Pros “Bringing affordable unrefined SHEA BUTTER and essential OILS to naturalists and hair salons!
Along with AMAZING hair tips.
Let your hair flourish” and of course brand of the week as well as Brand bulletin will come through towards the end of the show, stay with us.

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Support this podcast: https://anchor.fm/brands-of-africa/support]]>http://iono.fm/e/430698Tue, 16 May 2017 15:53:00 +0000Africa Business RadioToday we talk about Public Relation and Brand Development! Of course, the PRISMS awards, also known as the Oscars of the industry the ever so successful well executed 20th instalment of these ceremonies where industry excellence is meticulously...
On Brand your brand segment today we will be talking to Musonda Chalwe who hails all the way from Zambia, how fitting? Miss Chalwe is from a hair company called Fro Pros “Bringing affordable unrefined SHEA BUTTER and essential OILS to naturalists and hair salons!
Along with AMAZING hair tips.
Let your hair flourish” and of course brand of the week as well as Brand bulletin will come through towards the end of the show, stay with us.

---

Support this podcast: https://anchor.fm/brands-of-africa/support]]>3772cleanfullhttps://www.spreaker.com/episode/understanding-the-dynamics-of-comparative-advertising--41905050Comparative advertising may directly compare two or more brands or products, or it may take the form of an indirect comparison.

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Support this podcast: https://anchor.fm/brands-of-africa/support]]>http://iono.fm/e/425642Sat, 06 May 2017 20:00:00 +0000Africa Business RadioComparative Marketing form of marketing that involves making comparisons between different brands or products. Comparative advertising may directly compare two or more brands or products, or it may take the form of an indirect comparison. ---...Comparative advertising may directly compare two or more brands or products, or it may take the form of an indirect comparison.

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Support this podcast: https://anchor.fm/brands-of-africa/support]]>3667cleanfullhttps://www.spreaker.com/episode/the-complexities-of-unsolicited-marketing-advertising--41905033
Today we look at the The complexities of unsolicited marketing, what are your rights as a consumer and as a brand do you break through the market?
The law has adapted to deal with unsolicited marketing and the legal changes impact on all forms of marketing and advertising. We focus on unsolicited advertising and marketing law.

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Support this podcast: https://anchor.fm/brands-of-africa/support]]>http://iono.fm/e/422584Tue, 02 May 2017 23:28:00 +0000Africa Business RadioComplying with advertising law and marketing law is important because otherwise you can get yourself into some serious trouble. Advertising and marketing as just as important as they have always been to the success of organisations. Especially digital...
Today we look at the The complexities of unsolicited marketing, what are your rights as a consumer and as a brand do you break through the market?
The law has adapted to deal with unsolicited marketing and the legal changes impact on all forms of marketing and advertising. We focus on unsolicited advertising and marketing law.

---

Support this podcast: https://anchor.fm/brands-of-africa/support]]>3801cleanfullhttps://www.spreaker.com/episode/public-relations-and-crisis-management--41905038On this show, we are taking you through the journey of crisis management and how PR and communications plays a pivotal role in helping you deal with a crisis.

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Support this podcast: https://anchor.fm/brands-of-africa/support]]>http://iono.fm/e/420473Wed, 26 Apr 2017 23:04:00 +0000Africa Business RadioThe secret of crisis management is not good vs bad, its preventing the bad from getting worse.. Andy Gilman CEO of CommCore a Washington based consulting group. On this show, we are taking you through the journey of crisis management and how PR and...On this show, we are taking you through the journey of crisis management and how PR and communications plays a pivotal role in helping you deal with a crisis.

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Support this podcast: https://anchor.fm/brands-of-africa/support]]>3543cleanfullhttps://www.spreaker.com/episode/why-media-relations-is-important-for-brand-reputation--41905036
Mpho and Fred dissect this more.

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Support this podcast: https://anchor.fm/brands-of-africa/support]]>http://iono.fm/e/417690Wed, 19 Apr 2017 19:21:00 +0000Africa Business RadioWhile it is very similarly important to becoming an industry leader, building a positive reputation is imperative for brands and companies as a whole rather than the individual. Media relations can achieve this through positive news stories through a...
Mpho and Fred dissect this more.

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Support this podcast: https://anchor.fm/brands-of-africa/support]]>3615cleanfullhttps://www.spreaker.com/episode/the-use-of-sponsorship-for-brand-development--41905051
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Support this podcast: https://anchor.fm/brands-of-africa/support]]>http://iono.fm/e/413545Tue, 11 Apr 2017 11:01:00 +0000Africa Business RadioSponsorship is the fastest growing form of marketing in the U.S. It is still very much in its infancy, especially in the trade show arena. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by increasing your...
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Support this podcast: https://anchor.fm/brands-of-africa/support]]>3448cleanfullhttps://www.spreaker.com/episode/the-concept-of-brand-ambassadorship-in-business--41905055
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Support this podcast: https://anchor.fm/brands-of-africa/support]]>http://iono.fm/e/409402Sat, 01 Apr 2017 11:04:00 +0000Africa Business RadioAmbassadors are not salespeople heading out to make as many one-time sales as possible. They exist to foster strong, loyal relationships between your customers and your brand. Your ambassadors should not only be passionate about — and intimately...
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Support this podcast: https://anchor.fm/brands-of-africa/support]]>3630cleanfullhttps://www.spreaker.com/episode/corporate-social-investment-and-brand-perception--41905045
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Support this podcast: https://anchor.fm/brands-of-africa/support]]>http://iono.fm/e/406160Mon, 27 Mar 2017 11:03:00 +0000Africa Business RadioImportant branding elements that make their brands a success and ultimate contribute to the company bottom line. --- Support this podcast: https://anchor.fm/brands-of-africa/support
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Support this podcast: https://anchor.fm/brands-of-africa/support]]>3715cleanfullhttps://www.spreaker.com/episode/mcdonald-s-congratulates-sa-s-film-tv-awards-2017-nominees--41905049
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Support this podcast: https://anchor.fm/brands-of-africa/support]]>http://iono.fm/e/401164Sat, 18 Mar 2017 15:03:00 +0000Africa Business RadioMcDonald’s SA believes that the film and television industry provides an ideal opportunity to challenge conventional thinking. It is brands like ours that give the industry the opportunity to hone their skills, practising the art of condensed powerful...
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Support this podcast: https://anchor.fm/brands-of-africa/support]]>699cleanfullhttps://www.spreaker.com/episode/why-you-should-invest-in-the-visual-identity-of-your-brand--41905072A company that invests in corporate identity indicates that it is here to stay. It sends a message that the company is serious about being successful. It gives the customer a sense of trust.

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Support this podcast: https://anchor.fm/brands-of-africa/support]]>http://iono.fm/e/401162Sat, 18 Mar 2017 14:03:00 +0000Africa Business RadioOn today's show, we look at unpacking why investing in CI will influential for your brand. A company that invests in corporate identity indicates that it is here to stay. It sends a message that the company is serious about being successful. It gives...A company that invests in corporate identity indicates that it is here to stay. It sends a message that the company is serious about being successful. It gives the customer a sense of trust.

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Support this podcast: https://anchor.fm/brands-of-africa/support]]>3522cleanfullhttps://www.spreaker.com/episode/brand-positioning-and-why-it-matters--41905044
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Support this podcast: https://anchor.fm/brands-of-africa/support]]>http://iono.fm/e/394505Sat, 11 Mar 2017 10:03:00 +0000Africa Business RadioWe look at Sustainability in Branding, Family originated brands, content media & social media marketing, logos and all the other important branding elements that make their brands a success and ultimate contribute to the company bottom line. ---...
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Support this podcast: https://anchor.fm/brands-of-africa/support]]>3903cleanfullhttps://www.spreaker.com/episode/african-brands-of-2016-and-what-they-did-right--41905063
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Support this podcast: https://anchor.fm/brands-of-africa/support]]>http://iono.fm/e/392339Sun, 05 Mar 2017 09:03:00 +0000Africa Business RadioWe look at brands who have successfully evolved within branding their strategies and came up with innovative ways to brand their organisations. We will look at Sustainability in Branding, Family originated brands, content media& social media...
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Support this podcast: https://anchor.fm/brands-of-africa/support]]>3783cleanfullhttps://www.spreaker.com/episode/pr-crisis-management-and-failed-pr-stances-on-social-media--41905078
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Support this podcast: https://anchor.fm/brands-of-africa/support]]>http://iono.fm/e/387921Sat, 18 Feb 2017 09:02:00 +0000Africa Business RadioThe second edition of Brands of Africa unpacking the benefits of using social media as part of the integrated marketing strategy, including a look at the biggest PR failures on social media by some of the worlds biggest and smallest companies such as...
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Support this podcast: https://anchor.fm/brands-of-africa/support]]>3797cleanfullhttps://www.spreaker.com/episode/importance-of-digital-marketing-in-brand-building--41905054
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Support this podcast: https://anchor.fm/brands-of-africa/support]]>http://iono.fm/e/386602Wed, 15 Feb 2017 08:02:00 +0000Africa Business Radiobenefits and importance of digital marketing: Beyond SEO and AdWords! Nowadays, customers have access to information any time and any place they want or need it. Thanks to the Internet and globalization, most people on the globe are able to access the...
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Support this podcast: https://anchor.fm/brands-of-africa/support]]>3506cleanfull