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<rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:podcast="https://podcastindex.org/namespace/1.0" xmlns:media="http://search.yahoo.com/mrss/" version="2.0"><channel><title>Light Alive Marketing Podcast</title><link>http://lightalive.marketing</link><description><![CDATA[Light Alive Marketing Podcast highlights the history, insight, and success stories of today's influential marketing professionals. We cover marketing strategy, research, data analysis, product naming, graphic design, branding, web sites, social media, advertising, promotions, publicity and much more. Learn more at <a href="https://www.lightalive.marketing" rel="noopener">https://www.lightalive.marketing</a>]]></description><atom:link href="https://www.spreaker.com/show/4590314/episodes/feed" rel="self" type="application/rss+xml"/><language>en</language><category>Marketing</category><copyright>Copyright Light Alive Marketing</copyright><image><url>https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/333449b93eec756b223e69c7f9140e73.jpg</url><title>Light Alive Marketing Podcast</title><link>http://lightalive.marketing</link></image><lastBuildDate>Thu, 22 Sep 2022 12:25:04 +0000</lastBuildDate><itunes:author>Light Alive Marketing</itunes:author><itunes:owner><itunes:name>Light Alive Marketing</itunes:name><itunes:email>angel@lightalive.marketing</itunes:email></itunes:owner><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/333449b93eec756b223e69c7f9140e73.jpg"/><itunes:subtitle>Light Alive Marketing Podcast highlights the history, insight, and success stories of today's influential marketing professionals. We cover marketing strategy, research, data analysis, product naming, graphic design, branding, web sites, social media,...</itunes:subtitle><itunes:summary><![CDATA[Light Alive Marketing Podcast highlights the history, insight, and success stories of today's influential marketing professionals. We cover marketing strategy, research, data analysis, product naming, graphic design, branding, web sites, social media, advertising, promotions, publicity and much more. Learn more at <a href="https://www.lightalive.marketing" rel="noopener">https://www.lightalive.marketing</a>]]></itunes:summary><itunes:category text="Business"><itunes:category text="Marketing"/></itunes:category><itunes:explicit>clean</itunes:explicit><itunes:type>serial</itunes:type><item><title>Light Alive Marketing | Origins Story | Founder &amp; CEO, Angel Melvin</title><link>https://www.spreaker.com/episode/light-alive-marketing-origins-story-founder-ceo-angel-melvin--41051514</link><description><![CDATA[This episode features Light Alive Marketing's founder and CEO, Angel Melvin sharing her origins story; from a divided Germany as a young, aspiring graphic designer to the leader of a woman-owned marketing firm in Lawton, Oklahoma USA. We'll hear about design, moving, family, and the evolution of her business, Light Alive Marketing.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/41051514</guid><pubDate>Tue, 22 Sep 2020 01:23:19 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/41051514/angel_origin_story_v3.mp3" length="95603904" type="audio/mpeg"/><itunes:author>Light Alive Marketing</itunes:author><itunes:subtitle>This episode features Light Alive Marketing's founder and CEO, Angel Melvin sharing her origins story; from a divided Germany as a young, aspiring graphic designer to the leader of a woman-owned marketing firm in Lawton, Oklahoma USA. We'll hear about...</itunes:subtitle><itunes:summary><![CDATA[This episode features Light Alive Marketing's founder and CEO, Angel Melvin sharing her origins story; from a divided Germany as a young, aspiring graphic designer to the leader of a woman-owned marketing firm in Lawton, Oklahoma USA. We'll hear about design, moving, family, and the evolution of her business, Light Alive Marketing.]]></itunes:summary><itunes:duration>3981</itunes:duration><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/333449b93eec756b223e69c7f9140e73.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Light Alive Marketing | Marketing Vs. Advertising</title><link>https://www.spreaker.com/episode/light-alive-marketing-marketing-vs-advertising--41051523</link><description><![CDATA[John talks with Angel Melvin about the similarities and differences between marketing and advertising. Learn more at <a href="https://www.lightalive.marketing" rel="noopener">https://www.lightalive.marketing</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/41051523</guid><pubDate>Tue, 22 Sep 2020 01:23:45 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/41051523/marketing_vs_advertising_v3.mp3" length="37501632" type="audio/mpeg"/><itunes:author>Light Alive Marketing</itunes:author><itunes:subtitle>John talks with Angel Melvin about the similarities and differences between marketing and advertising. Learn more at https://www.lightalive.marketing</itunes:subtitle><itunes:summary><![CDATA[John talks with Angel Melvin about the similarities and differences between marketing and advertising. Learn more at <a href="https://www.lightalive.marketing" rel="noopener">https://www.lightalive.marketing</a>]]></itunes:summary><itunes:duration>1560</itunes:duration><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/333449b93eec756b223e69c7f9140e73.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Light Alive Marketing | Marketing Vs. Sales</title><link>https://www.spreaker.com/episode/light-alive-marketing-marketing-vs-sales--41051524</link><description><![CDATA[John talks with Angel Melvin about the similarities and differences between marketing and sales. Learn more at <a href="https://www.lightalive.marketing" rel="noopener">https://www.lightalive.marketing</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/41051524</guid><pubDate>Tue, 22 Sep 2020 01:23:58 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/41051524/sales_vs_marketing_v4.mp3" length="28583424" type="audio/mpeg"/><itunes:author>Light Alive Marketing</itunes:author><itunes:subtitle>John talks with Angel Melvin about the similarities and differences between marketing and sales. Learn more at https://www.lightalive.marketing</itunes:subtitle><itunes:summary><![CDATA[John talks with Angel Melvin about the similarities and differences between marketing and sales. 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