https://www.spreaker.com/show/ddbenMarketingCopyright Dayo Tinkermanhttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/d7ce4f80eb136712021b957dadeda649.jpghttps://www.spreaker.com/show/ddbMon, 29 Mar 2021 00:36:49 +0000Dayo TinkermanDayo Tinkermanfeeds@spreaker.comDigital Design Business is a podcast series that provides proven insights into creative design, business, and digital strategy for individuals and businessescleanepisodicDayo Tinkermanfeeds@spreaker.comDigital Design Business is a podcast series that provides proven insights into creative design, business, and digital strategy for individuals and businessesNohttps://www.spreaker.com/user/12866721/business-innovation-using-technology-forBuzzsprout-8228282Mon, 29 Mar 2021 00:00:00 +0000Dayo TinkermanOn this episode, Tunde Leye talks about his journey and how SME's can adopt and implement technology to drive their business growth1627cleanfullDayo TinkermanOn this episode, Tunde Leye talks about his journey and how SME's can adopt and implement technology to drive their business growthNohttps://www.spreaker.com/user/12866721/platforms-and-female-entrepreneurship-inBuzzsprout-7145947Tue, 05 Jan 2021 17:00:00 +0000Dayo Tinkerman1414cleanfullDayo TinkermanNohttps://www.spreaker.com/user/12866721/product-innovation-in-nigeria-the-dos-anBuzzsprout-6891926Thu, 17 Dec 2020 12:00:00 +0000Dayo TinkermanIn this episode, Fiyin Toyo (Marketing Manager: Sensodyne; East & West Africa) outlines the important of product innovation in the nigerian market lanscape and how brands can quickly adapt and evolve to the chnaging nigeria socio-economic landscape.1841marketing,business growth,product development,adveritising,product innovation,product development in nigeria,business survival,market landscapecleanfullDayo TinkermanIn this episode, Fiyin Toyo (Marketing Manager: Sensodyne; East & West Africa) outlines the important of product innovation in the nigerian market lanscape and how brands can quickly adapt and evolve to the chnaging nigeria socio-economic landscape.Nohttps://www.spreaker.com/user/12866721/business-model-innovation-the-missing-liBuzzsprout-5116690Mon, 24 Aug 2020 00:00:00 +0000Dayo TinkermanIn this session, Zuberu Kadiri, a business engineer talks about the core of business model innovation involves.2649cleanfullDayo TinkermanIn this session, Zuberu Kadiri, a business engineer talks about the core of business model innovation involves.Nohttps://www.spreaker.com/user/12866721/storytelling-for-brands-how-to-tell-emotBuzzsprout-4152482Fri, 12 Jun 2020 22:00:00 +0000Dayo TinkermanYou must also understand that your audience has emotional needs that drive what they do and are longing to find expression and purpose for these needs. This ‘longing’ is a powerful force as you can use it to resonate with them on a much deeper level...615storytelling,sales,story,service,emotions,brand,product,function,emotional sellingcleanfullDayo TinkermanYou must also understand that your audience has emotional needs that drive what they do and are longing to find expression and purpose for these needs. This ‘longing’ is a powerful force as you can use it to resonate with them on a much deeper level by telling stories that connect with those needs and answers their questions.Nohttps://www.spreaker.com/user/12866721/how-to-use-social-media-for-brand-reputaBuzzsprout-4151873Fri, 12 Jun 2020 21:00:00 +0000Dayo TinkermanMedia Relations about protecting your brand in the public domain, social media relations for brand reputation management is about ensuring, you're on top of what's been said about you online and dealing with it in a professional manner.151media,social media,management,brand reputation management,brand reputationcleanfullDayo TinkermanMedia Relations about protecting your brand in the public domain, social media relations for brand reputation management is about ensuring, you're on top of what's been said about you online and dealing with it in a professional manner.Nohttps://www.spreaker.com/user/12866721/how-to-use-data-analysis-for-business-grBuzzsprout-4151966Fri, 12 Jun 2020 21:00:00 +0000Dayo TinkermanWhen you analyze data, you're basically looking for one thing, because analyzing data is one interpreting data is another thing. What you're looking for when you analyze data is basically insights.112insight,growth,business growth,data,data analysis,business insightcleanfullDayo TinkermanWhen you analyze data, you're basically looking for one thing, because analyzing data is one interpreting data is another thing. What you're looking for when you analyze data is basically insights.Nohttps://www.spreaker.com/user/12866721/ddb-podcast-introBuzzsprout-4151723Fri, 12 Jun 2020 20:00:00 +0000Dayo TinkermanDDB Podcast Intro31cleanfullDayo TinkermanDDB Podcast IntroNohttps://www.spreaker.com/user/12866721/the-role-of-product-function-in-storytelBuzzsprout-4151780Fri, 12 Jun 2020 20:00:00 +0000Dayo TinkermanStorytelling is great! But importantly, you understand the functional part of your product in order to ensure your brand promise is true and consistent with your story and service delivery.58storytelling,story,service,brand,product,functioncleanfullDayo TinkermanStorytelling is great! But importantly, you understand the functional part of your product in order to ensure your brand promise is true and consistent with your story and service delivery.Nohttps://www.spreaker.com/user/12866721/the-role-of-brand-perception-in-content-Buzzsprout-3788276Sat, 16 May 2020 23:00:00 +0000Dayo TinkermanIn the content creation process, you have to ensure you have a clear idea of your brand image. Not all content is good for your brand. To ensure consistency in your communication, you need to ascertain who your target audience is, the way, and how...51marketing,content,branding,brand,content creation,brand value,brand perceptioncleanfullDayo TinkermanIn the content creation process, you have to ensure you have a clear idea of your brand image. Not all content is good for your brand. To ensure consistency in your communication, you need to ascertain who your target audience is, the way, and how your audience speaks is also essential. It is this insight that fosters a greater emotional connection with your audience when done properly. You need to ensure that you put in proper work into ensuring that the content you create sits well with your target audience and is consumable by them.Nohttps://www.spreaker.com/user/12866721/authenticity-in-storytelling-how-brands-Buzzsprout-3787562Sat, 16 May 2020 22:00:00 +0000Dayo TinkermanThese days storytelling has become a critical skill for the survival of businesses in order to stand out from the competition and achieve a deeper connection with their audience. For your brand to rise above the noise, you must start with a clear...51marketing,storytelling,sales,business,digital,authenticitycleanfullDayo TinkermanThese days storytelling has become a critical skill for the survival of businesses in order to stand out from the competition and achieve a deeper connection with their audience. For your brand to rise above the noise, you must start with a clear vision of why you exist and your core essence. After this, you have to create your brand narrative around this clear insight and accompany it with clear a message that reflects ’YOU’. The most important thing to do in this process is to ensure that your story resonates with your audience, and that means that your core essence has to align with your audience.Nohttps://www.spreaker.com/user/12866721/design-thinking-how-to-turn-your-ideas-iBuzzsprout-3743780Wed, 13 May 2020 19:00:00 +0000Dayo TinkermanDesign thinking is a great way to test ideas without committing a lot of resources. It is a great way to solve complex problems by focusing on user needs and the limitations of existing products and services.139sales,business,design,thinking,design thinking,product development,idea developmentcleanfullDayo TinkermanDesign thinking is a great way to test ideas without committing a lot of resources. It is a great way to solve complex problems by focusing on user needs and the limitations of existing products and services.Nohttps://www.spreaker.com/user/12866721/how-to-use-customer-lifetime-value-to-inBuzzsprout-3743120Wed, 13 May 2020 18:00:00 +0000Dayo Tinkerman264cleanfullDayo TinkermanNohttps://www.spreaker.com/user/12866721/the-halo-effect-in-marketing-dayotinkermBuzzsprout-3742082Wed, 13 May 2020 17:00:00 +0000Dayo TinkermanIn this podcast, I examined the halo effect in marketing and how you can apply it in your busienss.The Halo effect is a term in psychology to explain human perception and bias. That is, people make decisions based on looks and feelings. For example,...133cleanfullDayo TinkermanIn this podcast, I examined the halo effect in marketing and how you can apply it in your busienss.The Halo effect is a term in psychology to explain human perception and bias. That is, people make decisions based on looks and feelings. For example,...No