https://www.spreaker.com/podcast/the-medical-marketing-executive--4496342
You’ll notice something different about this podcast right away: rather than big name gurus, or high-flying consultants, we focus on interviewing actual executives — marketing managers, directors, VPs and CMOs. Many folks who have never been on a podcast or active in the press.

Why? Because they’re quietly on the cutting edge, applying new tactics, solving new problems and defining strategy.

The problem is, most of the information they have is never recorded. We aim to change that.]]>enMarketingCopyright Whiteboard Geekshttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/2c7436b6ab9e7fade7bcf83b381c4916.jpghttps://www.spreaker.com/podcast/the-medical-marketing-executive--4496342Thu, 11 Apr 2024 16:04:14 +0000Whiteboard GeeksWhiteboard Geekscameron@medmessagers.comWelcome to The Medical Marketing Executive Podcast, where we discuss current industry trends, challenges and opportunities with executives, practitioners and influencers to uncover what’s working now. Brought to you by MedMessagers You’ll notice...
You’ll notice something different about this podcast right away: rather than big name gurus, or high-flying consultants, we focus on interviewing actual executives — marketing managers, directors, VPs and CMOs. Many folks who have never been on a podcast or active in the press.

Why? Because they’re quietly on the cutting edge, applying new tactics, solving new problems and defining strategy.

The problem is, most of the information they have is never recorded. We aim to change that.]]>falseepisodichttps://www.spreaker.com/episode/being-a-sponge-the-importance-of-constant-learning-in-healthcare-marketing-with-sam-seelbach-of-children-s-health--59418509https://api.spreaker.com/episode/59418509Thu, 11 Apr 2024 16:00:03 +0000Whiteboard GeeksJoin host Abby Martinez in the latest episode of Medical Marketing Executive Archive Edition as she sits down with Sam Seelbach, Director of Marketing Automation, Personalization and Email Strategy at Children's Health. From her unconventional career...1506audience,engagement,healthcare,learn,marketing,medical,networkingfalsefullhttps://www.spreaker.com/episode/strategies-for-personalized-patient-engagement-with-lauren-greene-of-nyu-langone-health--59125927https://api.spreaker.com/episode/59125927Thu, 21 Mar 2024 16:00:02 +0000Whiteboard GeeksIn this episode of the Medical Marketing Executive Archive Edition, host Sarah Morse sits down with Lauren Greene, Senior Director of Digital Communications and Marketing for NYU Langone Health, to delve into the intricacies of medical marketing....951engagment,healthcare,marketing,medical,patient-firstfalsefullhttps://www.spreaker.com/episode/crafting-the-patient-experience-with-moses-salami-of-saint-michael-s-medical-center--58876193https://api.spreaker.com/episode/58876193Thu, 29 Feb 2024 17:00:02 +0000Whiteboard GeeksJoin Abby Martinez in the first episode of Medical Marketing Executive Archive Edition as she has an engaging conversation with Moses Salami, Director of Business Development and Marketing at St. Michael's Medical Center in North New Jersey, as they...1712care,healthcare,marketing,medical,patientfalsefullhttps://www.spreaker.com/episode/transforming-smiles-and-health-featuring-eric-rodriguez-of-smiledirectclub--58020181https://api.spreaker.com/episode/58020181Thu, 28 Dec 2023 17:00:02 +0000Whiteboard GeeksJoin host Abby Martinez in a captivating conversation with David Rodriguez, Vice President of Professional Relations and Marketing at SmileDirectClub. Explore the evolution of dental marketing over the last three decades and how it intersects with the...1973dental,empower,health,marketing,medical,telehealthfalsefullhttps://www.spreaker.com/episode/innovation-imperfection-and-impact-unveiling-the-heart-of-marketing-featuring-erin-thomas-of-the-american-heart-association--57995988https://api.spreaker.com/episode/57995988Thu, 14 Dec 2023 17:00:03 +0000Whiteboard GeeksJoin host Abby Martinez as she delves into the dynamic world of healthcare marketing with guest Erin Thomas, the Marketing Communications Director for The American Heart Association in metro Atlanta. Erin shares her career journey from public...1543authenticity,diversity,health,healthcare,innovation,marketing,medicalfalsefullhttps://www.spreaker.com/episode/marketing-strategies-that-heal-featuring-michael-gemmati-of-health-recovery-solutions--57863974https://api.spreaker.com/episode/57863974Thu, 30 Nov 2023 17:00:02 +0000Whiteboard GeeksJoin host Abby Martinez in a captivating episode of Medical Marketing Executive as she sits down with Michael Gemmati, Head of Marketing and Portfolio Strategy at Health Recovery Solutions. Discover Michael's unique journey from military healthcare to...1931connections,healthcare,impact,marketing,medical,strategyfalsefullhttps://www.spreaker.com/episode/navigating-the-healthcare-marketing-maze-featuring-james-furbush-of-accessone--57667771https://api.spreaker.com/episode/57667771Thu, 16 Nov 2023 17:00:02 +0000Whiteboard GeeksJoin Abby Martinez, host of Medical Marketing Executive, in a compelling conversation with James Furbush, Vice President of Marketing at AccessOne. Discover how James leverages his journalism background to enhance healthcare marketing strategies,...1628growth,healthcare,marketing,medical,strategy,trustfalsefullhttps://www.spreaker.com/episode/physicians-as-customers-featuring-ashley-mccreary-of-aledade--57483338https://api.spreaker.com/episode/57483338Thu, 02 Nov 2023 17:26:02 +0000Whiteboard GeeksIn this episode of Medical Marketing Executive, our host Abby Martinez sits down with Ashley McCreary, Senior Director and Head of Product Marketing for Aledade with a passion for data and physicians. Ashley shares her remarkable journey in the...1247data,healthcare,marketing,medical,physicians,primary-care,technology,value-basedfalsefullhttps://www.spreaker.com/episode/navigating-the-intersection-of-science-and-art-in-healthcare-marketing-featuring-miranda-madar-of-emory-healthcare--57400373https://api.spreaker.com/episode/57400373Thu, 26 Oct 2023 19:04:57 +0000Whiteboard GeeksJoin host Abby Martinez in a fascinating conversation with Miranda Madar, the Corporate Director for Strategic Marketing at Emory Healthcare, one of the nation's largest academic health systems. Explore Miranda's journey from consumer marketing to the...1304art,diversity,healthcare,marketing,medical,science,servicefalsefullhttps://www.spreaker.com/episode/navigating-relationships-in-medical-device-marketing-featuring-mike-hall-of-seaspine--57307290https://api.spreaker.com/episode/57307290Thu, 19 Oct 2023 16:00:01 +0000Whiteboard GeeksIn this episode of the Medical Marketing Executive podcast, host Abby Martinez sits down with Mike Hall, Vice President of Marketing and Commercial Excellence for SeaSpine. Mike shares his journey from starting in sales to becoming the VP of Marketing...1512commercial,device,healthcare,marketing,medical,relationshipsfalsefullhttps://www.spreaker.com/episode/the-heart-of-medical-marketing-featuring-sharon-bournes-of-national-dentex-labs--57092373https://api.spreaker.com/episode/57092373Thu, 05 Oct 2023 17:48:00 +0000Whiteboard GeeksIn this episode of the Medical Marketing Executive podcast, our host Abby Martinez sits down with Sharon Bournes, a seasoned professional with a unique journey from TV news reporting to healthcare marketing. Sharon shares her invaluable insights into...1272ai,branding,dental,marketing,medical,sales,techfalsefullhttps://www.spreaker.com/episode/innovating-for-accessibility-featuring-victor-chan-of-body-vision-medical--57051303Victor discusses how he and his team at Body Vision Medical are using cutting-edge technology, including artificial intelligence, to revolutionize lung cancer diagnostics. They break down the challenges of marketing in the healthcare sector, the importance of trust, and how account-based marketing is changing the game for medical device companies.
Tune in to gain insights into the intersection of healthcare, marketing, and technology, and learn how innovations in medical devices are saving lives and improving patient outcomes.]]>https://api.spreaker.com/episode/57051303Wed, 04 Oct 2023 18:48:38 +0000Whiteboard GeeksIn this episode of Medical Marketing Executive, host Abby Martinez sits down with Victor Chan, Vice President of Marketing for Body Vision Medical. Victor discusses how he and his team at Body Vision Medical are using cutting-edge technology,...Victor discusses how he and his team at Body Vision Medical are using cutting-edge technology, including artificial intelligence, to revolutionize lung cancer diagnostics. They break down the challenges of marketing in the healthcare sector, the importance of trust, and how account-based marketing is changing the game for medical device companies.
Tune in to gain insights into the intersection of healthcare, marketing, and technology, and learn how innovations in medical devices are saving lives and improving patient outcomes.]]>1821ai,healthcare,marketing,med-device,medical,techfalsefullhttps://www.spreaker.com/episode/connecting-with-seniors-in-healthcare-marketing-featuring-jaime-ameglio--57048136https://api.spreaker.com/episode/57048136Tue, 03 Oct 2023 16:38:37 +0000Whiteboard GeeksIn this episode of Medical Marketing Executive, host Abby Martinez sits down with Jaime Ameglio, a marketing and communications expert with a unique journey into healthcare marketing. Jaime shares how her background in literature and creative writing...1455care,connection,healthcare,marketing,medical,seniorsfalsefullhttps://www.spreaker.com/episode/the-heart-of-healthcare-marketing-building-trust-and-relationships-featuring-dara-wheeler-of-axiom-medical--57030695https://api.spreaker.com/episode/57030695Mon, 02 Oct 2023 15:58:12 +0000Whiteboard GeeksIn this episode of the Medical Marketing Executive podcast, host Abby Martinez sits down with Dara Wheeler, the CMO of Axiom Medical. Dara shares her unconventional path to a career in healthcare marketing, highlighting her background in art history...1329community,healthcare,marketing,medicalfalsefullhttps://www.spreaker.com/episode/navigating-the-complex-world-of-pharmaceutical-marketing-featuring-julie-kaplan-of-caremetx--56961389https://api.spreaker.com/episode/56961389Wed, 27 Sep 2023 15:25:51 +0000Whiteboard GeeksIn this episode of Medical Marketing Executive, our host Abby Martinez sits down with Julie Kaplan, an experienced marketing executive with a diverse background. Julie shares her unique journey, starting from her days in banking to her current role as...1170marketing,medical,patient-first,pharmaceutical,trustfalsefullhttps://www.spreaker.com/episode/marketing-in-healthcare-connecting-through-human-stories-featuring-matthew-koyak-of-regional-one-health--56943852https://api.spreaker.com/episode/56943852Tue, 26 Sep 2023 15:12:04 +0000Whiteboard GeeksJoin host Abby Martinez as she sits down with Matthew Koyak, Director of Marketing at Regional One Health, in this episode of Medical Marketing Executive. Matthew shares his diverse career journey, from manufacturing to healthcare marketing,...1545ai,healthcare,marketing,medical,patient-first,storytellingfalsefullhttps://www.spreaker.com/episode/from-storytelling-to-scaling-featuring-danielle-lewan-of-casana--56489542https://api.spreaker.com/episode/56489542Wed, 16 Aug 2023 18:29:38 +0000Whiteboard GeeksJoin Abby in the latest episode of Medical Marketing Executive as she sits down with the dynamic Danielle Lewan. With a background in news reporting and a passion for creativity, Danielle shares her journey of transitioning from sales to building...1372b2b,marketing,medicalfalsefullhttps://www.spreaker.com/episode/the-art-of-understanding-consumers-featuring-david-llewellyn-of-premier-dental-us--56489541https://api.spreaker.com/episode/56489541Wed, 16 Aug 2023 18:25:39 +0000Whiteboard GeeksIn this captivating episode of Medical Marketing Executive, host Abby engages in an enlightening conversation with David Llewellyn, a marketing aficionado with a diverse background spanning fashion and dentistry. Dive into David's role as he shares...1624b2b,b2c,dentist,marketing,medicalfalsefullhttps://www.spreaker.com/episode/navigating-dental-marketing-s-evolving-landscape-featuring-rich-palumbo-of-marquee-dental-partners--56489540https://api.spreaker.com/episode/56489540Wed, 16 Aug 2023 18:21:06 +0000Whiteboard GeeksIn this installment, your host Abby engages in a riveting discussion with Rich Palumbo, an industry expert in dental marketing, focusing on dentist facilities and partnerships. Tune in to discover how dental hygienists play a pivotal role in this...1823ai,dental,marketing,medicalfalsefullhttps://www.spreaker.com/episode/empathy-in-healthcare-marketing-featuring-brodie-bauders-of-avante-health-solutions--56478374https://api.spreaker.com/episode/56478374Tue, 15 Aug 2023 16:40:40 +0000Whiteboard GeeksJoin us on this episode of Medical Marketing Executive as host Abby engages in an insightful conversation with Brodie Bauders, a seasoned healthcare marketing professional. Brodie shares his journey from starting as a behavioral healthcare case...1532healthcare,marketing,medical,psychologyfalsefullhttps://www.spreaker.com/episode/a-career-odyssey-in-marketing-featuring-todd-richards-of-keck-medicine-of-usc--56478375https://api.spreaker.com/episode/56478375Tue, 15 Aug 2023 16:37:32 +0000Whiteboard GeeksJoin us on the Medical Marketing Executive podcast as we dive into the fascinating journey of Todd Richards, Senior Director of Digital Marketing at Keck Medicine of USC. In this episode, Todd shares his unique path from aspiring meteorologist to...1770healthcare,marketing,medical,meteorologyfalsefullhttps://www.spreaker.com/episode/empathy-and-excellence-insights-in-healthcare-marketing-featuring-ian-mcfadden-of-sweetwater-hospital-association--56446526https://api.spreaker.com/episode/56446526Sat, 12 Aug 2023 02:10:38 +0000Whiteboard GeeksIn this episode of Medical Marketing Executive, host Abby sits down with Ian McFadden, a seasoned healthcare marketing executive. Ian's passion for healthcare administration began early, influenced by his mother's work at a VA hospital. He shares his...1528healthcare,marketing,medicalfalsefullhttps://www.spreaker.com/episode/building-consumer-trust-in-medical-marketing-a-cmo-s-perspective-featuring-rey-searles-of-life-extension--56446525https://api.spreaker.com/episode/56446525Sat, 12 Aug 2023 02:09:24 +0000Whiteboard GeeksTune in to the latest episode of Medical Marketing Executive as host Abby interviews Rey Searles, CMO at Life Extension. Rey shares his journey from fine arts and journalism to becoming a marketing expert in the healthcare industry. Discover how Life...1692ai,b2b,b2c,health,marketing,medical,wellnessfalsefullhttps://www.spreaker.com/episode/navigating-the-complexities-of-healthcare-featuring-samuel-lau-of-city-of-hope--56214473https://api.spreaker.com/episode/56214473Tue, 25 Jul 2023 15:23:58 +0000Whiteboard GeeksAbby interviews Samuel Lau, Vice President of Marketing at City of Hope. Samuel shares his experience in the healthcare industry and emphasizes the importance of providing accurate and accessible information. He also discusses the challenges of...1651cancer,marketing,medical,patients,treatmentfalsefullhttps://www.spreaker.com/episode/data-driven-innovation-in-healthcare-featuring-tyler-kimes-of-anteris-technologies--56214472https://api.spreaker.com/episode/56214472Tue, 25 Jul 2023 15:22:45 +0000Whiteboard GeeksAbby Martinez interviews Tyler Kimes, Marketing Director at Anteris Technologies. Tyler discusses his passion for working with cutting-edge technology in the field of medical technology and the challenges and opportunities of entering the market. He...1485marketing,medical,technologyfalsefullhttps://www.spreaker.com/episode/the-transformative-impact-of-healthcare-marketing-in-addiction-treatment-featuring-colin-jeffries-of-brightview-health--56214471https://api.spreaker.com/episode/56214471Tue, 25 Jul 2023 15:21:17 +0000Whiteboard GeeksOn this episode of The Medical Marketing Executive, Abby interviews Colin Jeffries, VP of Marketing and Communications at BrightView Health. Colin shares his journey from wanting to pursue a creative field to finding his passion in healthcare...1753addiction,marketing,medical,recovery,treatmentfalsefullhttps://www.spreaker.com/episode/empowering-women-s-health-featuring-theresa-porcaro-of-pelvic-rehabilitation-medicine--54555724https://api.spreaker.com/episode/54555724Tue, 20 Jun 2023 19:30:27 +0000Whiteboard GeeksOn this episode of Medical Marketing Executive, Abby interviews Theresa Porcaro, Marketing Director at Pelvic Rehabilitation Medicine. Theresa shares her passion for helping patients and emphasizes the importance of empathy and storytelling in...1602healthcare,marketing,medical,rehabilitation,womenfalsefullhttps://www.spreaker.com/episode/how-sales-and-marketing-work-together-to-grow-senior-living-communities-featuring-tiffany-cooey-of-the-blake-by-qsl-management--54140368https://api.spreaker.com/episode/54140368Thu, 15 Jun 2023 18:31:30 +0000Whiteboard GeeksOn this episode of Medical Marketing Executive, Tiffany Cooey, Senior VP of Sales and Marketing at The Blake by QSL Management, shares her journey of bridging the gap between sales and marketing teams. She emphasizes the importance of building strong...1364family,hospice,marketing,medical,residents,seniorfalsefullhttps://www.spreaker.com/episode/revolutionizing-cancer-care-the-power-of-synergy-between-marketing-and-sales-featuring-aubrey-ibele-of-ronin--54042837https://api.spreaker.com/episode/54042837Thu, 08 Jun 2023 14:32:51 +0000Whiteboard GeeksOn this episode of Medical Marketing Executive, Aubrey Ibele, Director of Marketing at Ronin, shares her unique journey from scientist to marketer and discusses the importance of building relationships and trust with clinicians. She also highlights...693ai,cancer,clinicians,healthcare,marketing,medical,technologyfalsefullhttps://www.spreaker.com/episode/heartfelt-marketing-building-trust-and-engagement-featuring-brian-ziel-of-mountain-view-hospital--54008392https://api.spreaker.com/episode/54008392Fri, 02 Jun 2023 14:37:40 +0000Whiteboard GeeksOn this episode of Medical Marketing Executive, Brian Ziel, Marketing Director at Mountain View Hospital, shares his insights on incorporating a human touch into marketing strategies. Learn how to create memorable experiences that resonate with...1626community,healthcare,hospital,marketing,medicalfalsefullhttps://www.spreaker.com/episode/navigating-the-pandemic-digital-marketing-for-senior-living-companies-featuring-bryan-reynolds-of-episcopal-retirement-services--54008393https://api.spreaker.com/episode/54008393Fri, 02 Jun 2023 14:31:28 +0000Whiteboard GeeksOn this episode of Medical Marketing Executive, Bryan Reynolds, VP of Marketing and Public Relations at Episcopal Retirement Services, shares his career path and how his organization engages with their target audience in senior care. He also discusses...1379care,community,healthcare,marketing,medical,retirement,seniorfalsefullhttps://www.spreaker.com/episode/from-patient-acquisition-to-breaking-the-stigma-featuring-michelle-segovia-of-symetria-recovery--53971459https://api.spreaker.com/episode/53971459Fri, 26 May 2023 15:31:12 +0000Whiteboard GeeksOn this episode of Medical Marketing Executive, Michelle Segovia, VP of Marketing at Symetria Recovery, shares her expertise on marketing addiction treatment. She discusses the challenges of navigating regulations and understanding patient...1266addiction,healthcare,marketing,medical,patients,recoveryfalsefullhttps://www.spreaker.com/episode/the-power-of-marketing-in-mental-healthcare-featuring-nicole-dahl-of-care-counseling--53874322https://api.spreaker.com/episode/53874322Mon, 15 May 2023 17:32:23 +0000Whiteboard GeeksOn this episode of Medical Marketing Executive, Nicole Dahl shares her inspiring journey from young publisher to Vice President of Marketing at CARE Counseling. She discusses the challenges faced by the mental healthcare industry and the importance of...1241counseling,healthcare,marketing,mentalfalsefullhttps://www.spreaker.com/episode/from-electrical-engineering-to-med-tech-featuring-ben-trombold-of-velentium--53874323https://api.spreaker.com/episode/53874323Mon, 15 May 2023 17:27:29 +0000Whiteboard GeeksOn this episode of Medical Marketing Executive, Abby interviews Ben Trombold, VP for Sales and Marketing at Velentium. Trombold shares his interesting career path and how Velentium builds trust with their audience by providing guidance and engineering...1922engineering,marketing,medicalfalsefullhttps://www.spreaker.com/episode/revolutionizing-healthcare-atlas-health-s-impact-on-equity-access-and-financial-toxicity-featuring-nicole-hess-of-atlas-health--53874321https://api.spreaker.com/episode/53874321Mon, 15 May 2023 17:19:57 +0000Whiteboard GeeksOn this episode of Medical Marketing Executive, Nicole Hess, Senior Vice President of Marketing at Atlas Health, shares her career journey and the challenges of marketing healthcare. She discusses how Atlas Health's tech solution helps patients afford...1363healthcare,marketing,medical,technologyfalsefullhttps://www.spreaker.com/episode/disruptors-innovations-and-the-future-of-primary-care-featuring-jason-cowdrey-of-peopleone-health--53832948https://api.spreaker.com/episode/53832948Fri, 12 May 2023 18:57:11 +0000Whiteboard GeeksOn this episode of Medical Marketing Executive, Jason Cowdrey, VP of Marketing and Creative at PeopleOne Health, shares his extensive career path in marketing and branding, and how their direct primary care model reduces overall healthcare spend. He...1532healthcare,insurance,marketing,medicalfalsefullhttps://www.spreaker.com/episode/empathy-and-education-the-keys-to-successful-senior-living-marketing-featuring-perry-slater-of-sodalis-senior-living--53832947https://api.spreaker.com/episode/53832947Fri, 12 May 2023 18:55:38 +0000Whiteboard GeeksJoin us on this episode as we explore the challenges of reaching families in the senior living industry. Perry Slater, Director of Sales Marketing at Sodalis Senior Living, shares his insights on the importance of providing families with accurate...1514agency,family,marketing,medical,senior,seniorcarefalsefullhttps://www.spreaker.com/episode/the-power-of-virtual-reality-in-pain-management-featuring-brenda-spivack-of-appliedvr--53832946https://api.spreaker.com/episode/53832946Fri, 12 May 2023 18:53:42 +0000Whiteboard GeeksOn this episode of Medical Marketing Executive, Brenda Spivack, VP of Brand Marketing at AppliedVR, shares her unconventional career path and discusses the development of their innovative product, RelieVRx, which disrupts the signal of the brain and...1408ai,marketing,medical,technology,virtual,vrfalsefullhttps://www.spreaker.com/episode/pharmaceutical-marketing-breaking-secrets-navigating-pandemics-and-revolutionizing-growth-featuring-victoria-mcmullen-of-certara--53832944https://api.spreaker.com/episode/53832944Fri, 12 May 2023 18:52:18 +0000Whiteboard GeeksOn this episode of Medical Marketing Executive, Victoria McMullen, VP of Global Marketing at Certara, shares her insights on the pharmaceutical industry. McMullen discusses the challenges of maintaining brand identity while expanding the company's...989branding,marketing,medical,networking,pharma,pharmaceuticalfalsefullhttps://www.spreaker.com/episode/preventative-healthcare-the-key-to-a-healthier-society-featuring-jessica-mccarthy-of-care-new-england--53832945https://api.spreaker.com/episode/53832945Fri, 12 May 2023 18:47:33 +0000Whiteboard GeeksOn this episode of Medical Marketing Executive, Kurt interviews Jessica McCarthy, Chief Marketing Officer at Care New England. They discuss the importance of preventative medicine and the challenges of medical marketing during the COVID-19 pandemic....1187covid,healthcare,marketing,medical,medicine,pandemic,preventativefalsefullhttps://www.spreaker.com/episode/unleashing-the-power-of-patient-centered-content-marketing-with-cleveland-clinic-featuring-amanda-todorovich-of-cleveland-clinic--53832943https://api.spreaker.com/episode/53832943Fri, 12 May 2023 18:37:38 +0000Whiteboard GeeksOn this episode of Medical Marketing Executive, Kurt interviews Amanda Todorovich, Executive Director of Content Marketing at Cleveland Clinic. Todorovich shares her journey of growing her team from three to over 80 people responsible for all...1216clinic,content,education,health,marketing,medicalfalsefullhttps://www.spreaker.com/episode/innovative-solutions-for-engaging-with-healthcare-professionals-in-the-digital-age-with-lucas-mccanna--53798422https://api.spreaker.com/episode/53798422Tue, 09 May 2023 20:32:16 +0000Whiteboard GeeksOn this episode of Medical Marketing Executive, Lucas McCanna, Head of Digital Marketing at Bluesight, shares his experimental marketing methods, including building a virtual hospital and hiring celebrities. He also discusses the challenges of...1260healthcare,marketing,medicalfalsefullhttps://www.spreaker.com/episode/navigating-the-medical-device-industry-insights-from-a-global-marketing-director-on-flexibility-and-creative-design-with-dorra-draoui--53798421https://api.spreaker.com/episode/53798421Tue, 09 May 2023 20:27:08 +0000Whiteboard GeeksOn this episode of Medical Marketing Executive, Dorra Draoui, Director of Global Marketing at Endologix, shares her experience in marketing and engineering and how it has helped her in her current role. She also discusses the impact of COVID-19 on...1205covid,marketing,medical,productfalsefullhttps://www.spreaker.com/episode/cracking-the-code-to-better-healthcare-access-and-convenience-with-al-larsen--53797261https://api.spreaker.com/episode/53797261Tue, 09 May 2023 19:29:38 +0000Whiteboard GeeksOn this episode of Medical Marketing Executive, Kurt interviews Al Larsen, VP of Marketing and Communications at Community Health Network. They discuss the importance of targeting women as the main decision-makers in healthcare and creating better...1104covid,marketing,medicalfalsefullhttps://www.spreaker.com/episode/the-secret-sauce-to-building-teams-and-marketing-success-in-med-tech-with-sandy-prietto--53797259https://api.spreaker.com/episode/53797259Tue, 09 May 2023 19:17:09 +0000Whiteboard GeeksIn this episode of Medical Marketing Executive, Sandy Prietto, Senior Director and Head of Marketing at Endologix, discusses her role in managing the corporate brand and launching a new therapy later this year. She explains the importance of...965marketing,medical,productfalsefullhttps://www.spreaker.com/episode/revolutionizing-corporate-wellness-and-product-marketing-the-inspiring-story-of-gympass-with-yoni-solomon--53797262https://api.spreaker.com/episode/53797262Tue, 09 May 2023 19:10:05 +0000Whiteboard GeeksOn this episode of Medical Marketing Executive, Kurt interviews Yoni Solomon, Vice President of Product Marketing at Gympass. Yoni explains the interdisciplinary function of product marketing and how it helps bridge the gap between product...1031marketing,wellnessfalsefullhttps://www.spreaker.com/episode/revolutionizing-healthcare-maximizing-team-performance-and-marketing-as-a-product-with-blair-primis--53797260https://api.spreaker.com/episode/53797260Tue, 09 May 2023 18:51:07 +0000Whiteboard GeeksOn this episode of Medical Marketing Executive, Kurt interviews Blair Primis, Vice President of Marketing, Communications, Creative, and Events at SCA Health. Blair discusses the challenges of increasing consumerism in healthcare and empowering...1438marketing,medicalfalsefullhttps://www.spreaker.com/episode/persona-driven-marketing-the-key-to-engaging-your-target-audience-in-pharma-with-rosanna-oh--53751994https://api.spreaker.com/episode/53751994Fri, 05 May 2023 15:16:56 +0000Whiteboard GeeksOn this episode of Medical Marketing Executive, Kurt interviews Rosanna Oh, Associate Director of Portfolio Marketing at IQVIA. Rosanna shares her journey from being an editor to a marketer in the healthcare space, and discusses her passion for...1163healthcare,medical,pharmafalsefullhttps://www.spreaker.com/episode/unlocking-leadership-and-learning-in-healthcare-marketing-the-power-of-curiosity-and-kindness-with-gene-warren--53751993https://api.spreaker.com/episode/53751993Fri, 05 May 2023 15:06:01 +0000Whiteboard GeeksJoin Kurt and Gene Warren, Director of Marketing at Conway Medical Center, as they explore the world of healthcare marketing and the importance of collaboration between clinical and marketing teams. They discuss the value of breaking down walls and...2898healthcare,marketing,medicalfalsefullhttps://www.spreaker.com/episode/revolutionizing-healthcare-marketing-the-power-of-passion-and-purpose-with-riham-el-lakany--53751992https://api.spreaker.com/episode/53751992Fri, 05 May 2023 14:50:26 +0000Whiteboard GeeksOn this episode of Medical Marketing Executive, Riham El-Lakany, the SVP, Chief Marketing and Communications Officer at BJC HealthCare, shares her journey from financial services to healthcare. She emphasizes the importance of finding one's passion...1444healthcare,marketingfalsefullhttps://www.spreaker.com/episode/how-lutronic-s-devices-help-turn-back-time-and-educate-patients-with-dan-sullivan--53656886https://api.spreaker.com/episode/53656886Wed, 26 Apr 2023 20:26:58 +0000Whiteboard GeeksOn this episode of the podcast, Kurt interviews Dan Sullivan, Director of Marketing at Lutronic, about the company's use of laser and RF energy-based devices to improve skin health. They discuss the importance of educating physicians and patients...1511beauty,device,laser,medicalfalsefullhttps://www.spreaker.com/episode/revolutionizing-medical-devices-navigating-supply-chain-challenges-and-success-stories-with-eric-stevenson--53656885https://api.spreaker.com/episode/53656885Wed, 26 Apr 2023 20:25:00 +0000Whiteboard GeeksKurt interviews Eric Stevenson, VP of Platform Marketing at Merit Medical Systems. Eric shares his journey from clinical medicine to device marketing and discusses his role in upstream marketing and product development for five different business...878device,medical,supplyfalsefullhttps://www.spreaker.com/episode/navigating-the-changing-landscape-of-healthcare-marketing-with-emma-areli-villalpando--53656883https://api.spreaker.com/episode/53656883Wed, 26 Apr 2023 20:22:13 +0000Whiteboard GeeksOn this episode of the podcast, Kurt interviews Emma Villalpando, the Latin America Marketing and Communications Head at Bio-Rad Laboratories, about the challenges of branding in the healthcare industry and the importance of connecting with customers...1629healthcare,medical,research,sciencefalsefullhttps://www.spreaker.com/episode/marketing-and-healthcare-a-joint-venture-with-lindsey-viscomi--53312009https://api.spreaker.com/episode/53312009Thu, 23 Mar 2023 15:56:51 +0000Whiteboard GeeksKurt sits down with Lindsey Viscomi, Vice President of Brand Strategy and Marketing at Healthgrades, the leading online marketplace that connects doctors and patients. Lindsey tells Kurt about her roles in brand strategy and B2B marketing. Working in...1049b2b,healthcare,medicalfalsefullhttps://www.spreaker.com/episode/the-value-of-ai-for-marketing-pharma-and-healthcare-with-allyson-jacobsen--53213609https://api.spreaker.com/episode/53213609Thu, 16 Mar 2023 15:00:02 +0000Whiteboard GeeksKurt sits with Allyson Jacobsen, VP of Marketing at TeraRecon. As a corporate and demand generation expert with years of experience, Allyson tells Kurt about the importance of educating ourselves and others in AI to truly grasp all it can do for...1339ai,healthcare,marketing,pharma,technologyfalsefullhttps://www.spreaker.com/episode/patient-centricity-in-the-medical-equipment-industry-with-jennifer-estep--52804396https://api.spreaker.com/episode/52804396Thu, 23 Feb 2023 15:00:01 +0000Whiteboard GeeksKurt interviews Jennifer Estep, Senior Director of Global Marketing & Commercial Strategy at medical equipment manufacturer Enable Injections. Jennifer talks about putting the focus on patients every step of the way, and Enable's latest product...1209manufacturing,marketing,medicalfalsefullhttps://www.spreaker.com/episode/equity-empowerment-and-diversity-of-inclusion-with-dorian-harriston--52630491https://api.spreaker.com/episode/52630491Mon, 06 Feb 2023 19:00:02 +0000Whiteboard GeeksKurt sits down with Dorian Harriston, Director of Academic and Community Marketing at Cedars-Sinai. Dorian discusses marketing with an emphasis on diversity, inclusion and health equity. She also provides insights about the importance of learning and...1143community,diversity,education,marketing,medicalfalsefullhttps://www.spreaker.com/episode/innovation-in-global-biopharma-with-bryant-powell--52530383https://api.spreaker.com/episode/52530383Tue, 24 Jan 2023 16:22:07 +0000Whiteboard GeeksKurt chats with Bryant Powell, Associate Director of Worldwide Commercialization Operations at global biopharmaceutical company Bristol Myers Squibb. The two discuss BMS's role in innovative medicine, and the importance of fostering a positive...1155marketing,medical,pharmaceuticalsfalsefullhttps://www.spreaker.com/episode/sparking-interest-in-brain-health-with-ryan-myers--52496062https://api.spreaker.com/episode/52496062Fri, 20 Jan 2023 17:01:22 +0000Whiteboard GeeksKurt chats with Ryan Myers, co-founder of CranioSense, a clinical stage company focused on brain health. Ryan discusses the ins and outs of strategic messaging, reaching investors, and raising funding in the medical technology sphere.1622marketing,medical,startup,technologyfalsefullhttps://www.spreaker.com/episode/adaptability-in-marketing-and-design-with-allison-breaux--52475763https://api.spreaker.com/episode/52475763Wed, 18 Jan 2023 18:41:41 +0000Whiteboard GeeksKurt interviews Allison Breaux, Marketing Director at Envision Healthcare. Allison provides insights around marketing and design strategy and evolution, and discusses her current team reorganization efforts at Envision.1045marketing,medicalfalsefullhttps://www.spreaker.com/episode/technology-and-healthcare-choice-with-todd-mcmurtrey--52414091https://api.spreaker.com/episode/52414091Wed, 11 Jan 2023 17:49:49 +0000Whiteboard GeeksKurt interviews Todd McMurtrey, Director of Marketing Technology at Healthgrades. The two discuss choice and access in healthcare, and the role technology plays in health data management.1176data,healthcare,technologyfalsefullhttps://www.spreaker.com/episode/breaking-through-the-noise-health-centric-marketing-with-matt-o-rourke--52364639https://api.spreaker.com/episode/52364639Thu, 05 Jan 2023 21:02:57 +0000Whiteboard GeeksKurt interviews Matt O'Rourke, Director of Marketing Strategy at Walgreens. The two discuss breaking through the noise and delivering customer-centric marketing that's focused on personal health.1103health,marketing,medicalfalsefullhttps://www.spreaker.com/episode/non-profit-marketing-strategy-on-a-budget-with-melissa-fors-shackelford--52346003https://api.spreaker.com/episode/52346003Tue, 03 Jan 2023 21:51:58 +0000Whiteboard GeeksKurt interviews Melissa Fors Shackelford, Vice President of Marketing at Hazelden Betty Ford Foundation, the nation's largest non-profit substance abuse center. Melissa tells Kurt about doing more with less when you're marketing on a budget,...1065addiction,budget,healthcare,marketing,non-profitfalsefullhttps://www.spreaker.com/episode/skincare-marketing-personalizing-products-and-knowing-the-landscape-with-elizabeth-smith--52342531https://api.spreaker.com/episode/52342531Tue, 03 Jan 2023 14:54:03 +0000Whiteboard GeeksKurt interviews Elizabeth Smith, Senior Director of Product Marketing at HydraFacial. Elizabeth discusses the importance of understanding the competitor landscape in your industry, personalizing products based upon data and feedback, and how...1236beauty,marketing,medical,skincarefalsefullhttps://www.spreaker.com/episode/health-and-wellness-marketing-communicating-shared-values-with-tony-wise--52336129https://api.spreaker.com/episode/52336129Mon, 02 Jan 2023 21:18:58 +0000Whiteboard GeeksKurt sits down with Tony Wise, Associate Vice President of PR and Marketing Communications at YMCA of Greater Indianapolis. The two discuss the importance of accessible health and wellness programs, and how storytelling and human-centric messaging...1286fitness,health,marketing,wellnessfalsefullhttps://www.spreaker.com/episode/marketing-with-emotion-supporting-mental-health-worldwide-with-linda-torkelson--52300953https://api.spreaker.com/episode/52300953Wed, 28 Dec 2022 20:43:54 +0000Whiteboard GeeksKurt interviews Linda Torkelson, Senior Director of Marketing and Communications at Copa Health, a private non-profit corporation dedicated to mental and behavioral healthcare. Linda and Kurt chat about tapping into emotions through marketing, the...1102healthcare,marketing,medical,mentalfalsefullhttps://www.spreaker.com/episode/emerging-dental-tech-communicating-value-and-quality-in-brand-messaging-with-sean-kennedy--52300951https://api.spreaker.com/episode/52300951Wed, 28 Dec 2022 20:39:48 +0000Whiteboard GeeksKurt interviews Sean Kennedy, Senior Director of Marketing at Ultradent Products, a leading developer of high-tech dental materials, devices, and instruments worldwide. Sean and Kurt discuss centering brand messaging around value and quality, and the...1286dental,healthcare,marketing,medical,technologyfalsefullhttps://www.spreaker.com/episode/medical-tech-marketing-keeping-your-message-concise-and-patient-centric-with-tom-livingston--52300952https://api.spreaker.com/episode/52300952Wed, 28 Dec 2022 20:36:35 +0000Whiteboard GeeksKurt interviews Tom Livingston, Director of Field Marketing and Learning and Development at Hologic, a medical technology company focused on women's health. Tom discusses the importance of concise, patient-centric messaging, and tells Kurt about...1229healthcare,marketing,medical,technologyfalsefullhttps://www.spreaker.com/episode/providing-integrated-care-data-and-dedicated-teamwork-with-franklin-parrish--52300950https://api.spreaker.com/episode/52300950Wed, 28 Dec 2022 20:30:21 +0000Whiteboard GeeksKurt interviews Franklin Parrish, Senior Director of Brand, Marketing, and Creative Services at healthcare company Kaiser Permanente. Franklin discusses the productive and supportive work culture he has fostered within his marketing team, and the...1384healthcare,insurance,marketing,medicalfalsefullhttps://www.spreaker.com/episode/empowering-healthcare-providers-leveraging-digital-evolution-and-building-positive-teams-with-kelly-fitzgerald--52298721https://api.spreaker.com/episode/52298721Wed, 28 Dec 2022 16:50:07 +0000Whiteboard GeeksKurt interviews Kelly Fitzgerald, Head of Global Digital Experience and Customer Service at CONMED Corporation. Kelly and Kurt discuss empowering healthcare providers while leveraging the latest digital innovations, and the importance of authentic and...781digital,healthcare,marketing,medicalfalsefullhttps://www.spreaker.com/episode/living-with-intent-building-products-with-passion-with-bretagne-pullens--52298720https://api.spreaker.com/episode/52298720Wed, 28 Dec 2022 16:45:53 +0000Whiteboard GeeksKurt interviews Bretagne Pullens, communications and pharmacy expert and former Director of Marketing at SCA Pharma. Bretagne discusses what it's like to bring a product to life with the help of a passionate team, and the importance of networking and...1125marketing,medical,pharmaceuticalsfalsefullhttps://www.spreaker.com/episode/marketing-in-healthcare-data-analysis-and-personalized-comms-with-zack-barlow--52262635https://api.spreaker.com/episode/52262635Fri, 23 Dec 2022 00:55:06 +0000Whiteboard GeeksKurt interviews Zack Barlow, Director of Marketing Operations and Product Marketing at PharMerica. In his role, Zack oversees branding and content teams, and supports the sales team in their lead generation efforts. Zack and Kurt discuss innovating...1068marketing,medical,pharmaceuticalsfalsefullhttps://www.spreaker.com/episode/selling-medical-using-customer-stories-to-bring-products-to-life-with-dan-tramontozzi--52262594https://api.spreaker.com/episode/52262594Fri, 23 Dec 2022 00:39:55 +0000Whiteboard GeeksKurt interviews Dan Tramontozzi, Senior Director of Growth Marketing at Drive Medical. Dan talks about using customer voices to tell and sell the story of a product. He also discusses the challenges of driving acquisitions on new digital platforms.1300ecommerce,medical,product,storytellingfalsefullhttps://www.spreaker.com/episode/marketing-in-healthcare-ed-keeping-with-digital-trends-with-keith-whitworth--52262498https://api.spreaker.com/episode/52262498Fri, 23 Dec 2022 00:25:39 +0000Whiteboard GeeksKurt interviews Keith Whitworth, Director of Marketing at University of Arkansas for Medical Sciences. Keith tells Kurt about the three areas of focus at UAMS – education, research, and clinical – and discusses his team's latest video production...995education,healthcare,marketing,medicalfalsefullhttps://www.spreaker.com/episode/audience-connectivity-brand-messaging-in-healthcare-marketing-with-fernando-shupe--52230615https://api.spreaker.com/episode/52230615Mon, 19 Dec 2022 20:26:36 +0000Whiteboard GeeksKurt interviews Fernando Shupe, Senior Product Marketing Manager at Collective Health. Collective Health offers integrated solutions that allow employers to administer benefits plans, manage costs, and take care of their staff. Fernando and Kurt...1367digital,healthcare,marketing,software,technologyfalsefullhttps://www.spreaker.com/episode/marketing-in-healthcare-pain-points-priorities-and-metrics-with-tiffany-tuetken--52199661https://api.spreaker.com/episode/52199661Fri, 16 Dec 2022 00:17:18 +0000Whiteboard GeeksKurt interviews Tiffany Tuetken, Associate Vice President of Product Marketing at HealthStream. HealthStream offers learning content, applications, and scheduling and operational software to healthcare teams. Tiffany chats with Kurt about identifying...1233marketing,medicalfalsefullhttps://www.spreaker.com/episode/human-centric-healthcare-marketing-branding-and-expanding-with-christopher-foust--52199537https://api.spreaker.com/episode/52199537Thu, 15 Dec 2022 23:54:35 +0000Whiteboard GeeksKurt sits down with Christopher Foust, Vice President of Marketing at healthcare group SpecialtyCare. Christopher discusses his role managing the B2B marketing efforts, internal and external branding, and lead generation at SpecialtyCare. He stresses...1328marketing,medicalfalsefullhttps://www.spreaker.com/episode/marketing-in-pharma-brand-messaging-and-product-campaigns-with-omar-lansari--52199351https://api.spreaker.com/episode/52199351Thu, 15 Dec 2022 23:27:36 +0000Whiteboard GeeksKurt interviews Omar Lansari, Associate Director, US and Global Oncology Marketing at Regeneron. Omar chats with Kurt about marketing pharmaceuticals with careful brand messaging and launching new products. Regeneron is a leading biotechnology company...1037marketing,medical,pharmaceuticalsfalsefullhttps://www.spreaker.com/episode/hospital-marketing-tapping-into-storytelling-for-campaign-success-with-matt-koyak--52187714https://api.spreaker.com/episode/52187714Wed, 14 Dec 2022 19:15:50 +0000Whiteboard GeeksKurt interviews Matt Koyak, Director of Marketing at Regional One Health. Regional One Health is a Memphis-based hospital system providing a wide range of services and well known for its trauma care. Matt chats with Kurt about rebranding, the...1232marketing,medicalfalsefullhttps://www.spreaker.com/episode/marketing-in-the-medical-field-customer-engagement-and-creative-strength-with-erin-powers--52176447https://api.spreaker.com/episode/52176447Tue, 13 Dec 2022 17:39:03 +0000Whiteboard GeeksKurt interviews Erin Powers, Vice President of Global Marketing and Product Strategy at BVI Medical. BVI Medical is a global manufacturer and distributor of surgical devices dedicated to ophthalmology. Erin discusses the importance of engaging with...1306marketing,medicalfalsefullhttps://www.spreaker.com/episode/innovation-opportunity-and-diversity-of-thought-with-meera-gopalakrishnan--52132977https://api.spreaker.com/episode/52132977Thu, 08 Dec 2022 19:22:23 +0000Whiteboard GeeksKurt sits down with Meera Gopalakrishnan, Chief Marketing and Commercial Officer, Ultrasound, at GE Healthcare. Meera discusses how she articulates value to customers, and shares insights about innovation and maximizing the potential of not-so-obvious...1032marketing,medical,technologyfalsefullhttps://www.spreaker.com/episode/business-expansion-handling-growth-with-grace-and-respect-with-lynn-robbins--52079817https://api.spreaker.com/episode/52079817Fri, 02 Dec 2022 16:58:18 +0000Whiteboard GeeksKurt interviews Lynn Robbins, Vice President of Marketing at Traditions Health. Traditions Health is a hospice and home health care provider with locations across 18 states. Lynn discusses the current growth Traditions is seeing, and the importance of...1333growth,marketing,medicalfalsefullhttps://www.spreaker.com/episode/connecting-with-scientists-digital-marketing-in-drug-manufacturing-with-katie-jeschke--52036964https://api.spreaker.com/episode/52036964Mon, 28 Nov 2022 20:11:37 +0000Whiteboard GeeksKurt interviews Katie Jeschke, Associate Director of Safety Assessment Marketing at Charles River Laboratories. Katie speaks about the ins and outs of her role, in which she develops marketing strategies to connect with scientists at various levels,...1395digital,marketing,medical,sciencefalsefullhttps://www.spreaker.com/episode/communicating-science-using-marketing-expertise-with-dr-suzanne-minton--51817564https://api.spreaker.com/episode/51817564Sun, 13 Nov 2022 20:00:02 +0000Whiteboard GeeksKurt speaks to Dr. Suzanne Minton, the Director of Content Strategy at Certara, who supports more than 2,000 clients across the pharmaceutical industry.704marketing,medical,pharmaceutical,strategyfalsefullhttps://www.spreaker.com/episode/storytelling-in-marketing-with-patrick-o-connell--51739355https://api.spreaker.com/episode/51739355Sat, 12 Nov 2022 20:00:01 +0000Whiteboard GeeksKurt talks to Patrick O’Connell, the Vice President of Marketing and Communications and SHINE Technologies. Patrick explains about the importance of storytelling in his work as trying to spread the message of a start-up business and make his messaging...1515digital,marketing,medicalfalsefullhttps://www.spreaker.com/episode/find-the-balance-point-with-mike-baldzicki--51707777https://api.spreaker.com/episode/51707777Sat, 05 Nov 2022 19:00:01 +0000Whiteboard GeeksKurt speaks to Mike Baldzicki, the Chief Brand Officer at AscellaHealth, on why he sees the consumer – or in his case, the patient – journey absolutely critical to understand before putting any work to the marketing plan.1018marketing,medicalfalsefullhttps://www.spreaker.com/episode/tap-into-mentorship-with-misty-kleman--51707778https://api.spreaker.com/episode/51707778Wed, 02 Nov 2022 22:15:01 +0000Whiteboard GeeksKurt sits down with Misty Kleman, Product Marketing Director at McKesson. Misty talks about how – and why – to make marketing personal, and not just in medical marketing. She also discusses the importance of being agile and adaptable in today’s...924marketing,medicalfalsefullhttps://www.spreaker.com/episode/becoming-a-life-long-learner-with-lauren-donahoo--51707776https://api.spreaker.com/episode/51707776Mon, 31 Oct 2022 22:15:02 +0000Whiteboard GeeksKurt speaks to Lauren Donahoo, the Marketing Director at Professional Physical Therapy, where she explains the importance of daily flexibility in the field of marketing.1078marketing,medicalfalsefullhttps://www.spreaker.com/episode/diversity-in-healthcare-marketing-teams-with-liam-burns--51740534https://api.spreaker.com/episode/51740534Mon, 31 Oct 2022 17:09:00 +0000Whiteboard GeeksKurt talks to Liam Burns, Vice President of Marketing at CONMED Corporation, where he discusses the importance of diversity in larger marketing teams to better fulfill the customer’s needs.1385digital,diversity,marketing,medical,technologyfalsefullhttps://www.spreaker.com/episode/impact-patients-in-a-meaningful-way-with-laurence-smith--51707779https://api.spreaker.com/episode/51707779Sat, 29 Oct 2022 22:20:01 +0000Whiteboard GeeksKurt talks to Laurence Smith, a Senior Director in Marketing at Takeda, a pharmaceutical manufacturing company, based in Boston. Laurence explains about marketing in a complicated and regulated industry, and how you need the curiosity and willingness...1028marketing,medical,pharmaceuticalfalsefullhttps://www.spreaker.com/episode/develop-you-personal-strength-with-jelena-mcmillan--51707775https://api.spreaker.com/episode/51707775Thu, 27 Oct 2022 21:09:58 +0000Whiteboard GeeksKurt speaks with Jelena McMillan, the Associate Vice President for Customer Insights at MiMedx: a wound care and a therapeutic biologics company. Jelena explains how it’s easy to lose sight of the customer when you’re so embedded in your company’s...1185marketing,medicalfalsefullhttps://www.spreaker.com/episode/transforming-healthcare-through-value-based-care-with-ellen-donahue-dalton--51533143https://api.spreaker.com/episode/51533143Tue, 11 Oct 2022 04:12:46 +0000Whiteboard GeeksKurt talks with Ellen Donahue-Dalton, Chief Medical Officer of VillageMD. VillageMD is transforming the way healthcare is delivered and Ellen talks in detail about defining the primary care category in a new way. In this episode, Ellen talks about...1438dalton,donahue,ellen,executive,healthcare,marketing,medical,podcast,value-based,villagemdfalsefullhttps://www.spreaker.com/episode/the-value-of-product-marketing-with-jamie-friscino--51533096https://api.spreaker.com/episode/51533096Tue, 11 Oct 2022 04:01:00 +0000Whiteboard GeeksKurt sits down with Jamie Friscino, Director of Product Marketing at Definitive Healthcare. Jamie talks about why now, more than ever, is a great time to be in product marketing, despite ongoing supply chain challenges. He shares how his team is...915definitive,executive,friscino,healthcare,jamie,marketing,medical,podcastfalsefullhttps://www.spreaker.com/episode/challenging-the-status-quo-with-glen-handley--51522114https://api.spreaker.com/episode/51522114Mon, 10 Oct 2022 09:40:00 +0000Whiteboard GeeksKurt sits down with Glen Handley, Vaccine Marketing Team Lead at Merck. Glen talks about his team’s unique position of creating campaigns for two different audiences about the same product - patients and healthcare providers. He also discusses how...957campaign,executive,glen,handley,marketing,medical,merck,podcastfalsefullhttps://www.spreaker.com/episode/taking-care-of-those-who-take-care-of-us-with-todd-unger--51482196https://api.spreaker.com/episode/51482196Thu, 06 Oct 2022 00:29:07 +0000Whiteboard GeeksKurt sits down with Todd Unger, Chief Experience Officer and Senior Vice President of Physician Engagement at the American Medical Association. Todd shares some of the innovative ways that he and his team have supported new and existing physicians...1240american,association,chief,digital,executive,experience,healthcare,marketing,medical,officer,podcast,todd,ungerfalsefullhttps://www.spreaker.com/episode/serving-your-community-through-digital-channels-with-natalie-adis-mba--51472405https://api.spreaker.com/episode/51472405Wed, 05 Oct 2022 03:32:09 +0000Whiteboard GeeksKurt sits down with Natalie Adis, MBA, Director of Digital Marketing and Analytics at Marquis Health Consulting Services. Natalie talks about the rapid rise of digital marketing and communication through digital channels in the wake of the pandemic....792adis,channel,communication,consulting,digital,executive,health,marketing,marquis,medical,natalie,optimization,podcast,websitefalsefullhttps://www.spreaker.com/episode/expanding-reach-through-partnerships-with-ryan-bonnici--51472300https://api.spreaker.com/episode/51472300Wed, 05 Oct 2022 02:59:12 +0000Whiteboard GeeksKurt talks with Ryan Bonnici, Chief Marketing Officer at Gympass. Ryan shares more about how the awareness of employee wellness has grown in recent years and how wellness companies like Gympass can position themselves as a benefit to offer potential...1062bonnici,employee,executive,gympass,marketing,medical,partnerships,podcast,revenue,ryan,wellnessfalsefullhttps://www.spreaker.com/episode/transforming-healthcare-and-digital-marketing-through-technology-with-jennifer-matta--51460800https://api.spreaker.com/episode/51460800Tue, 04 Oct 2022 02:58:15 +0000Whiteboard GeeksKurt spoke to Jennifer Matta, Vice President of Digital Marketing and Social Strategy at Syneos Health, about how technology is changing the healthcare industry for the better. She talks about how technology has allowed clinicians, patients,...1489caregiver,communication,digital,executive,healthcare,industry,marketing,medical,messaging,patient,strategy,technologyfalsefullhttps://www.spreaker.com/episode/addressing-the-u-s-nursing-shortage-through-marketing-with-brian-lecount--51461171https://api.spreaker.com/episode/51461171Tue, 04 Oct 2022 02:46:05 +0000Whiteboard GeeksKurt talks with Brian LeCount, Chief Marketing Officer and Vice President of Digital Travel Nursing at Health Carousel. Brian shares how Health Carousel plays an integral part in addressing the growing shortage of nurses within the American healthcare...1277brian,carousel,executive,health,healthcare,lecount,marketing,media,medical,nursing,shortage,social,strategyfalsefullhttps://www.spreaker.com/episode/meeting-your-customers-needs-with-agility-with-dan-hofmeister--51460919https://api.spreaker.com/episode/51460919Tue, 04 Oct 2022 02:09:57 +0000Whiteboard GeeksKurt spoke to Dan Hofmeister, Chief Marketing Officer at Jenny Craig. Dan talks about how the COVID-19 pandemic shutdowns changed the way Jenny Craig does business. He also shares about how meeting your target audience’s needs is crucial to any...1111audience,craig,dan,daniel,executive,hofmeister,jenny,marketing,medical,strategy,targetfalsefullhttps://www.spreaker.com/episode/data-driven-change-for-the-better-with-sagar-thaker--51460536https://api.spreaker.com/episode/51460536Tue, 04 Oct 2022 01:12:48 +0000Whiteboard GeeksKurt sits down with Sagar Thaker, Area Vice President of Med Tech at Komodo Health. Sagar talks about how Komodo Health helps healthcare providers improve the quality of care by leveraging the power of data analytics. He also shares advice about...1426change,data,executive,health,healthcare,komodo,management,marketing,medical,podcast,sagar,thakerfalsefullhttps://www.spreaker.com/episode/utilizing-insights-and-being-adaptable-with-kurt-hurley--51401561https://api.spreaker.com/episode/51401561Wed, 28 Sep 2022 00:18:22 +0000Whiteboard GeeksHost Kurt Lefever sits down with Kurt Hurley who was most recently the Chief Marketing Officer at American Family Care. Kurt Hurley talks about the importance of utilizing insights to adapt your marketing to reach your target audience and being...1097communication,executive,healthcare,hurley,industry,insights,kurt,marketing,medical,messaging,patients,podcastfalsefullhttps://www.spreaker.com/episode/connecting-communities-fostering-belonging-with-liz-nolan--51388741https://api.spreaker.com/episode/51388741Mon, 26 Sep 2022 19:26:18 +0000Whiteboard GeeksKurt talks with Liz Nolan, Senior Vice President, Chief Communications & Marketing Officer at Valley Medical Center. Liz talks about the pandemic’s effects on healthcare access, health guideline communications, and the rise in the use of telehealth...1151access,center,community,executive,healthcare,marketing,medical,podcast,telehealth,valleyfalsefullhttps://www.spreaker.com/episode/data-based-decision-making-with-david-shenberger--51388614https://api.spreaker.com/episode/51388614Mon, 26 Sep 2022 19:08:28 +0000Whiteboard GeeksKurt talks with David Shenberger, Vice President of Marketing and Consulting Services at CAI. David shares more about how his company was able to adapt to the demands they faced during the height of the coronavirus pandemic. He also talks about how...1033cai,data,david,decision,events,executive,in-person,making,marketing,medical,podcast,shenbergerfalsefullhttps://www.spreaker.com/episode/adapting-quickly-and-rising-to-the-challenge-with-scipione-casari--51387103https://api.spreaker.com/episode/51387103Mon, 26 Sep 2022 19:05:31 +0000Whiteboard GeeksKurt talks with Scipione Casari, Senior Marketing Director for Merit Vascular (EMEA) at Merit Medical Systems. Scipione gives insight into how the medical technology industry has changed since 2020 and shares more about what companies are currently...1168adapt,agility,casari,executive,industry,marketing,medical,podcast,scipione,strategy,technologyfalsefullhttps://www.spreaker.com/episode/collaboration-leads-to-success-with-alain-hamdan--51365713https://api.spreaker.com/episode/51365713Mon, 26 Sep 2022 19:05:19 +0000Whiteboard GeeksKurt talks with Alain Hamdan, Associate Director of Marketing at Foundation Medicine. Alain speaks to how his team is working together to increase access to diagnostic testing and their upcoming product launch. He also shares some insight into how...1180alain,collaboration,cross-functional,executive,hamdan,marketing,medical,podcast,sales,teamfalsefullhttps://www.spreaker.com/episode/the-value-of-seo-done-right-with-scott-templeman--51365657https://api.spreaker.com/episode/51365657Mon, 26 Sep 2022 14:30:02 +0000Whiteboard GeeksKurt sat down with Scott Templemann, Digital Marketing Director at Advarra, to talk about digital marketing and its rapid rise in necessity since 2020. Scott also shares about SEO and creating unique content with SEO in mind.1409engine,executive,marketing,medical,optimization,podcast,scott,search,seo,strategy,templemanfalsefullhttps://www.spreaker.com/episode/creating-memorable-messaging-with-aron-feingold--51365575https://api.spreaker.com/episode/51365575Mon, 26 Sep 2022 13:00:02 +0000Whiteboard GeeksKurt spoke with Aron Feingold, Vice President of Investor Relations & Corporate Communications at Geron Corporation. Aron talks about creating messaging to tell your company’s story to multiple different audiences. She also shares her insight into the...1283aron,communication,content,executive,feingold,marketing,medical,messaging,podcast,storytellingfalsefullhttps://www.spreaker.com/episode/invaluable-insights-and-creative-solutions-with-mark-yosick--51364363https://api.spreaker.com/episode/51364363Fri, 23 Sep 2022 20:53:52 +0000Whiteboard GeeksKurt spoke to Mark Yosick, Director of Surgical Marketing at MIMEDX, about the importance of sales and customer insights in marketing. He talks about building awareness of new technologies among their target audience and shares a creative solution he...1111awareness,creative,executive,mark,marketing,medical,mimedx,podcast,sales,solutions,technology,yosickfalsefullhttps://www.spreaker.com/episode/building-brand-awareness-with-don-polite--51362327https://api.spreaker.com/episode/51362327Fri, 23 Sep 2022 17:50:18 +0000Whiteboard GeeksKurt talks with Don Polite, Chief Marketing Officer at SKYGEN USA, about digital marketing in the healthcare benefits administration space. Don talks about how technology continues to transform this sector and how his team is driving brand awareness...1126awareness,brand,branding,communication,executive,marketing,medical,podcast,skygen,strategy,technologyfalsefullhttps://www.spreaker.com/episode/digital-marketing-in-a-post-pandemic-world-with-dustin-suntheimer--51287315https://api.spreaker.com/episode/51287315Sat, 17 Sep 2022 03:47:08 +0000Whiteboard GeeksKurt talks with Dustin Suntheimer, Director of Marketing at Lighthouse Lab Services. Dustin shares his insights on returning to the office in a post-pandemic world and what it means for the future of digital marketing. He also highlights why...1263communcation,digital,executive,healthcare,labratories,lighthouse,marketing,medical,perspective,podcast,strategyfalsefullhttps://www.spreaker.com/episode/shaking-up-the-status-quo-of-women-s-health-with-wendy-lund--51020813https://api.spreaker.com/episode/51020813Mon, 12 Sep 2022 15:42:13 +0000Whiteboard GeeksWendy Lund is a passionate women’s health advocate, adviser, and activist with more than 30 years of experience in marketing and communications. After working at Planned Parenthood, the National League of Nursing and some of the country’s leading...859communication,executive,marketing,medical,podcast,strategyfalsefullhttps://www.spreaker.com/episode/awareness-for-virtual-education-with-gustavo-almeida--51028125https://api.spreaker.com/episode/51028125Thu, 25 Aug 2022 15:55:01 +0000Whiteboard GeeksKurt talks with Gustavo Almeida, Oncology Marketing Director at MSD. Gustavo talks about adjusting messages and promotional mix to continuing to education through a digital lense. He also explains how critical it is to actually listen to customers and...984approach,communcation,digital,educate,executive,marketing,medical,omnichannel,oncology,podcast,strategyfalsefullhttps://www.spreaker.com/episode/amplifying-your-voice-with-kiara-hall--51021030https://api.spreaker.com/episode/51021030Wed, 24 Aug 2022 21:55:02 +0000Whiteboard GeeksKurt talks with Kiara Hall, Director of Executive Communications at AmerisourceBergen. Kiara goes into detail explaining her position and the changes that occurred during the pandemic. She also talks about finding the correct path that you're...812communications,content,executive,healthcare,marketing,medical,networking,pharmaceutical,podcast,strategyfalsefullhttps://www.spreaker.com/episode/driving-growth-and-patient-awareness-for-new-technology-with-imran-hussain--51020700https://api.spreaker.com/episode/51020700Wed, 24 Aug 2022 21:15:02 +0000Whiteboard GeeksKurt talks to Imran Hussain, Director of Global Marketing Strategy & Programs at Insightec. Imran talks about driving commercial growth by making it easier for their patients. He also speaks about their developed technology platform to help with...1033commercial,communications,data,digital,education,executive,growth,healthcare,marketing,medical,platforms,podcast,technologyfalsefullhttps://www.spreaker.com/episode/growth-and-development-of-lemaitre-with-kimberly-cieslak--51000109https://api.spreaker.com/episode/51000109Mon, 22 Aug 2022 22:10:02 +0000Whiteboard GeeksKurt talks with Kimberly Cieslak, Vice President of Marketing at LeMaitre. Kimberly talks about the rise of her company as she has been a part of its growth and transformation since the beginning. She explains the positives of being authentic and...860development,device,digital,executive,marketing,med,medequipment,medical,podcast,surgery,transformation,vascularfalsefullhttps://www.spreaker.com/episode/effective-leadership-with-jim-martinec--50953617https://api.spreaker.com/episode/50953617Thu, 18 Aug 2022 20:15:02 +0000Whiteboard GeeksKurt talks with Jim Martinec, Head of North America Customer Marketing at Grifols. Jim talks about maintaining and leading his team while continuing to grow and achieve new goals. He also dives into creating an environment and listening to customers...1334blood,communication,creativity,digital,downstream,executive,marketing,medical,podcast,staffing,transformationfalsefullhttps://www.spreaker.com/episode/creating-education-and-building-relationships-with-evan-webster--50900740https://api.spreaker.com/episode/50900740Fri, 12 Aug 2022 22:10:01 +0000Whiteboard GeeksKurt talks with Evan Webster, Community Relations Director/Marketing Admissions Manager at Anna Maria of Aurora. Evan talks about the campus of Anna Maria of Aurora and explains how it stands above the competitors and corrects the misconceptions of...1133adminstration,communication,digital,executive,living,managment,marketing,medical,podcast,relationship,seniorfalsefullhttps://www.spreaker.com/episode/developing-creative-marketing-strategies-with-claire-concowich--50900507https://api.spreaker.com/episode/50900507Fri, 12 Aug 2022 21:20:01 +0000Whiteboard GeeksKurt talks with Claire Concowich, Director of Marketing at Letco Medical. Claire talks about creating personalized strategies to influence the decision makers. She communicates about treating your audience the way you would like to be treated and to...720communication,creative,decisions,executive,innovation,marketing,medical,podcast,relationships,strategyfalsefullhttps://www.spreaker.com/episode/implementation-of-health-equity-initiatives-with-dr-maria-espinola--50890456https://api.spreaker.com/episode/50890456Thu, 11 Aug 2022 21:45:02 +0000Whiteboard GeeksKurt talks with Dr. Maria Espinola, Chief Executive Officer at Institute for Health Equity and Innovation. Dr. Maria speaks upon her mission of helping minorities find healthcare with the lack of access in today's world. She also talks about the...1007ai,collaberate,digital,equity,executive,marketing,medical,minorities,podcast,system,technology,transformationfalsefullhttps://www.spreaker.com/episode/conveying-power-of-automation-with-jasmine-carver--50890376https://api.spreaker.com/episode/50890376Thu, 11 Aug 2022 21:30:02 +0000Whiteboard GeeksKurt talks with Jasmine Carver, Marketing Manager of Lead Generation at Quest Diagnostics. Jasmine talks about discovering new marketing opportunities while identifying targets and personas for the best strategy. She also explains the idea about being...700branding,communication,creativity,demand,digital,executive,generation,lead,leadership,marketing,medical,podcast,transformationfalsefullhttps://www.spreaker.com/episode/ai-digital-continuum-with-saurabh-shah--50890205https://api.spreaker.com/episode/50890205Thu, 11 Aug 2022 21:15:02 +0000Whiteboard GeeksKurt talks with Saurabh Shah, Senior Marketing Director at Medtronic. Saurabh talks about overstepping the boundaries to achieve the best long-term results. He also speaks on the different facets of marketing and the skills that have allowed him to...1200commercialization,communication,device,digital,executive,marketing,med,medical,podcast,technology,transformationfalsefullhttps://www.spreaker.com/episode/personalization-to-enhance-customer-engagement-with-matt-bettis--50878892https://api.spreaker.com/episode/50878892Wed, 10 Aug 2022 21:25:01 +0000Whiteboard GeeksKurt talks with Matt Bettis, Director of Marketing Programs at Brightree. Matt talks about the different stages on the rise to his position today. He explains how being creative and making personalized content will attract the specific organizations....1620b2b,communication,device,digital,executive,marketing,med,medical,podcast,skills,startup,strategyfalsefullhttps://www.spreaker.com/episode/executing-on-the-changing-healthcare-landscape-with-lauren-davis--50813355https://api.spreaker.com/episode/50813355Thu, 04 Aug 2022 16:10:02 +0000Whiteboard GeeksKurt talks with Lauren Davis, Manager of Specialty and Physician Marketing at Norton Healthcare. Lauren talks about the collaboration of new and traditional trends. She also speaks on the valuable lessons she has learned while always trying new...1392audience,communication,executive,healthcare,marketing,medical,physician,podcast,recruitment,strategyfalsefullhttps://www.spreaker.com/episode/digital-experiences-with-carlos-rangel--50729063https://api.spreaker.com/episode/50729063Thu, 28 Jul 2022 15:30:03 +0000Whiteboard GeeksKurt talks with Carlos Rangel, Head of Digital Transformation at PharmCoRx. Carlos talks about creating and managing online and offline experiences for their clients. He also talks upon the shift to Digital Health and the newer technology utilization.1195communication,device,executive,healthcare,marketing,med,medical,medication,pharma,podcast,technology,trackingfalsefullhttps://www.spreaker.com/episode/med-device-in-latin-america-with-mariano-plis--50729060https://api.spreaker.com/episode/50729060Thu, 28 Jul 2022 15:15:02 +0000Whiteboard GeeksKurt talks with Mariano Plis, Regional Marketing and Strategy Director of Latin America at Boston Scientific. Mariano talks on representing the Latam Region and explains the challenge that occur compared to in the U.S. He also talks upon his...1440communication,competition,director,executive,latam,marketing,medical,platforms,podcast,regional,strategy,technlogyfalsefullhttps://www.spreaker.com/episode/ophthalmology-in-latin-america-with-alexis-dujan--50729058https://api.spreaker.com/episode/50729058Thu, 28 Jul 2022 15:00:02 +0000Whiteboard GeeksKurt talks to Alexis Dujan, Regional Marketing Director for Latin America at Alcon. Alexis talks about the slight challenges of marketing and finding the best audience in Latin America. He also digs into the growth of AI and highlights his...971ai,communciation,digital,director,executive,launches,marketing,medical,pandemic,podcast,strategy,technology,visualfalsefullhttps://www.spreaker.com/episode/building-your-own-brand-with-bob-pontius--50720049https://api.spreaker.com/episode/50720049Wed, 27 Jul 2022 16:45:02 +0000Whiteboard GeeksKurt talks with Bob Pontius, Regional Director of Business Development and Marketing at Danbury Senior Living. Bob talks about being creative and reaching out to seniors and families where they are. He explains that being genuine and creating trustful...1179digital,executive,genuine,healthcare,marketing,medical,podcast,seniorlivingfalsefullhttps://www.spreaker.com/episode/developing-markets-with-nicholas-difranco--50720041https://api.spreaker.com/episode/50720041Wed, 27 Jul 2022 14:45:01 +0000Whiteboard GeeksKurt talks with Nicholas DiFranco, Global Market Segment Manager at The Lubrizol Corporation. Nicholas talks about the value of creating a relationship with the client while the products are developed. He also talks about his multiple wins and...1480communication,crm,digital,educating,executive,expert,healthcare,marketing,medical,oral,podcastfalsefullhttps://www.spreaker.com/episode/data-mining-with-mindy-grantham--50720046https://api.spreaker.com/episode/50720046Wed, 27 Jul 2022 14:30:02 +0000Whiteboard GeeksKurt talks with Mindy Grantham, Marketing Director at Rocky Mountain Cancer Centers. Mindy talks about the positives of Data Mining and how they can target and find the highest risk patients and give them the healthcare that they need. She also talks...1063ai,cancer,changes,colon,data,datamining,executive,healthcare,marketing,medical,podcast,socialmediafalsefullhttps://www.spreaker.com/episode/leveraging-technology-with-justin-mihajlov--50719867https://api.spreaker.com/episode/50719867Wed, 27 Jul 2022 14:15:03 +0000Whiteboard GeeksKurt talks with Justin Mihajlov, Director of Marketing at Draeger. Justin talks about the value of the new upcoming technology and how it can be leveraged to find and reach their specific audience. He also explains how he rose to his position and...1137b2b,b2c,communication,consumables,executive,healthcare,hospital,leadership,marketing,medical,podcast,salesfalsefullhttps://www.spreaker.com/episode/adapting-to-changing-times-with-anney-peterson--50708377https://api.spreaker.com/episode/50708377Mon, 25 Jul 2022 19:45:02 +0000Whiteboard GeeksKurt talks with Anney Peterson, Senior Global Marketing Operations Specialist at NAMSA. Anney talks upon marketing the right messages for each individual product and finding the clients who aren't utilizing the service. She explains how she rose to...1586automation,communications,device,equipment,executive,healthcare,marketing,med,meddevice,medical,podcastfalsefullhttps://www.spreaker.com/episode/digital-storytelling-for-our-veterans-with-marissa-smith--50708129https://api.spreaker.com/episode/50708129Mon, 25 Jul 2022 19:30:02 +0000Whiteboard GeeksKurt talks to Marissa Smith, Digital Strategist at Prometheus Federal Services (PFS). Marissa talks about marketing to our Veterans and meeting them where they are. She talks about always learning by trial and improving. You can listen on how Marissa...1078communications,creative,digital,executive,health,healthcare,marketing,medical,non-profit,podcast,strategy,stratigiest,veteranfalsefullhttps://www.spreaker.com/episode/advantages-of-dentist-and-robots-with-laura-powell--50585492https://api.spreaker.com/episode/50585492Fri, 15 Jul 2022 19:00:02 +0000Whiteboard GeeksKurt talks with Laura Powell, Marketing Manager of Dental Robotics at Neocis. Laura talks upon dental robotics and explains the value of dentist with the assistances of the robots. Laura tells her story of achieving her position with Neocis and how...1023dental,devices,digital,equipment,executive,implants,marketing,medical,podcast,practices,robotics,technologyfalsefullhttps://www.spreaker.com/episode/importance-of-story-telling-in-marketing-with-ryan-ahlstrom--50583735https://api.spreaker.com/episode/50583735Fri, 15 Jul 2022 18:15:02 +0000Whiteboard GeeksKurt talks with Ryan Ahlstrom, Associate Marketing Director at BD. Ryan talks about his rise to Marketing as his recent occupations allowed him to continuously grow and learn. Although his title is Associate Marketing Director, he works with all...1384ai,data,device,education,equipment,executive,foundation,marketing,measuring,medical,mentorship,podcast,trackingfalsefullhttps://www.spreaker.com/episode/less-is-more-with-katie-santilli--50201090https://api.spreaker.com/episode/50201090Tue, 14 Jun 2022 15:40:02 +0000Whiteboard GeeksKurt talks with Katie Santilli, Director of Marketing at The Center for Advanced Orthopaedics. Katie talks about the importance of utilizing tools and understanding metrics to know your audience's wants and needs. She explains her layered approach for...1444executive,marketing,media,medical,metrics,orthopaedics,podcast,social,strategy,toolsfalsefullhttps://www.spreaker.com/episode/building-your-own-path-with-mark-sickmiller--50160724https://api.spreaker.com/episode/50160724Fri, 10 Jun 2022 22:00:02 +0000Whiteboard GeeksKurt talks with Mark Sickmiller, Marketing Manager at Apria Healthcare. Mark talks on his success of marketing and finding the crossovers of where patients can benefit over multiple devices. He explains the benefits of simplifying and focusing on data...1405apria,crossover,data,device,digital,equipment,executive,healthcare,marketing,med,medical,metrics,podcast,uniquefalsefullhttps://www.spreaker.com/episode/inside-scoop-of-surgical-robots-with-dominique-gross--50123663https://api.spreaker.com/episode/50123663Wed, 08 Jun 2022 17:15:02 +0000Whiteboard GeeksKurt talks with Dominique Gross, Director of Corporate Marketing at Intuitive. Dominique talks about the evolution of using surgical robots and the task of increasing awareness in the new emerging market. She also talks on proper customer engagement...1238cardiac,customer,digital,engagement,executive,future,healthcare,marketing,medical,podcast,robotics,surgeryfalsefullhttps://www.spreaker.com/episode/developing-a-winning-team-with-julia-hileman--49968220https://api.spreaker.com/episode/49968220Fri, 27 May 2022 15:00:03 +0000Whiteboard GeeksKurt talks with Julia Hileman, Global Marketing Director at Boston Scientific. Julia talks about being effective in a high paced role and using tunnel vision to accomplish her goals. She explains her process of keeping a winning team by having...1759device,direct,diverse,executive,healthcare,launches,marketing,med,medical,podcast,targetingfalsefullhttps://www.spreaker.com/episode/the-power-of-storytelling-with-seung-park--49690767https://api.spreaker.com/episode/49690767Fri, 06 May 2022 15:30:02 +0000Whiteboard GeeksKurt talks with Seung Park, Head of Digital Analytics and Marketing Innovation at Merck. Seung talks about her transition from retail to pharmaceutical and how she uses the power of storytelling to create educational strategies. She also talks about...969ai,covid,data,digital,executive,marketing,medical,pharmaceutical,podcast,storytelling,technologyfalsefullhttps://www.spreaker.com/episode/understanding-the-trends-with-matt-hemstreet--49626289https://api.spreaker.com/episode/49626289Mon, 02 May 2022 16:35:02 +0000Whiteboard GeeksKurt talks with Matt Hemstreet, Director of Global Marketing at Terumo Blood and Cell Technologies. Matt talks about getting the attention of customers while trends change constantly. He explains the positives of educational material to explain the...829biotech,communication,data,digital,educational,executive,healthcare,marketing,medical,pharmacutical,podcastfalsefullhttps://www.spreaker.com/episode/understanding-the-system-with-chris-teague--49574936https://api.spreaker.com/episode/49574936Thu, 28 Apr 2022 14:00:03 +0000Whiteboard GeeksKurt talks with Chris Teague, Director of Strategic Marketing at Bioventus. Chris talks about engaging with his audience and maintaining the highest level of care. He explains the positives of actually spending time with the patients and finding their...1035challenges,digital,educating,executive,geotargeting,healthcare,marketing,medical,patients,podcast,strategyfalsefullhttps://www.spreaker.com/episode/educating-tactics-for-the-best-marketing-campaign-with-robyn-creech--49444587https://api.spreaker.com/episode/49444587Fri, 15 Apr 2022 17:45:02 +0000Whiteboard GeeksKurt talks with Robyn Creech, Provider and Payer Relation Lead at PENRAD Imaging. Robyn talks about educational content that simplifies complex ideas and grabs their attention. She also speaks upon the new act and their audience's reactions. It was a...1609act,budget,content,digital,education,executive,healthcare,imaging,marketing,media,medical,podcast,radiology,socialfalsefullhttps://www.spreaker.com/episode/prominent-ai-with-salvatore-alesci--49423268https://api.spreaker.com/episode/49423268Wed, 13 Apr 2022 15:00:03 +0000Whiteboard GeeksKurt talks with Salvatore Alesci, Chief Scientific Officer at Invea Therapeutics and Beyond Celiac. Salvo talks about the efficiency of Artificial Intelligence with hopes for it to allow healthcare to become more affordable and available, especially...1262ai,executive,leadership,marketing,medical,officer,podcast,research,science,scientific,strategy,therapeuticsfalsefullhttps://www.spreaker.com/episode/online-presence-for-everyone-with-kate-jack--49397859https://api.spreaker.com/episode/49397859Mon, 11 Apr 2022 14:30:04 +0000Whiteboard GeeksKurt talks with Kate Jack, Grants/Marketing Manager at San Luis Behavioral Health Group. Kate talks about her accomplishment of adding value to their online presence to be attainable to everyone especially the harder to reach audience. She also talks...786behavioral,data,digital,disorders,executive,health,healthcare,marketing,medical,non-profit,online,podcastfalsefullhttps://www.spreaker.com/episode/prevailing-digital-marketing-with-ryan-claxton--49184807https://api.spreaker.com/episode/49184807Thu, 24 Mar 2022 15:15:02 +0000Whiteboard GeeksKurt talks with Ryan Claxton, Director of Marketing at Premier Bone and Joint Centers. Ryan talks about the value of Digital Marketing especially in Wyoming (the smallest populated state) and how tracking data has kept him ahead of the game.733advertising,allen,data,digital,executive,healthcare,josh,marketing,medical,orthopedics,podcast,trackingfalsefullhttps://www.spreaker.com/episode/creating-trusting-relationships-with-lance-whitaker--49150570https://api.spreaker.com/episode/49150570Tue, 22 Mar 2022 15:00:03 +0000Whiteboard GeeksKurt talks with Lance Whitaker, Territory Manager at Graymont Medical. Lance talks about the value of creating a trusting relationship with Physicians. He explains his day-to-day work of marketing medical devices and driving growth in innovative...827device,executive,healthcare,manager,marketing,med,medical,podcast,relationships,territory,trustfalsefullhttps://www.spreaker.com/episode/simplifying-complex-care-with-jenny-king--49104989https://api.spreaker.com/episode/49104989Fri, 18 Mar 2022 16:35:08 +0000Whiteboard GeeksKurt talks with Jenny King, Director of Marketing & Business Development at The Center Orthopedic and Neurosurgical Care. Jenny talks how they are hurdling COVID through educational webinars and creating videos to show their patients what to expect...1218covid,digital,executive,healthcare,interactions,marketing,medical,metrics,pandemic,podcast,seofalsefullhttps://www.spreaker.com/episode/thinking-outside-of-the-box-with-tyler-skeen--49069122https://api.spreaker.com/episode/49069122Wed, 16 Mar 2022 14:00:02 +0000Whiteboard GeeksKurt talks with Tyler Skeen, Chief Marketing Officer at Nuclear Care Partners. Tyler explains how his company is different from just a regular healthcare facility and how he has to think outside of the box to find the best way to market to their...1896care,cmo,digital,executive,extensive,healthcare,management,marketing,medical,nuclear,podcastfalsefullhttps://www.spreaker.com/episode/insight-on-covid-and-the-great-resignation-with-michael-martin--49029398https://api.spreaker.com/episode/49029398Sat, 12 Mar 2022 15:00:02 +0000Whiteboard GeeksKurt talks with Michael Martin, Marketing & Communications Director at Clatsop Care Health District. Michael talks about the impact of COVID and why the Great Resignation is occurring. Michael explains how they combat the impacts of COVID, using...2032covid,digital,executive,great,healthcare,jobs,marketing,medical,non-profit,podcast,resignation,staffingfalsefullhttps://www.spreaker.com/episode/staying-genuine-with-chelsey-valerio--49017294https://api.spreaker.com/episode/49017294Fri, 11 Mar 2022 15:00:02 +0000Whiteboard GeeksKurt talks with Chelsey Valerio, Marketing Manager at Colorado Springs Orthopaedic Group. Chelsey talks about keeping staying genuine in the message helps find their true needs. Chelsey stands out by always learning ways to improve and having the...897ai,digital,executive,genuine,helping,improvement,marketing,medical,podcast,stayingfalsefullhttps://www.spreaker.com/episode/keeping-an-open-mind-with-brit-hansen--49005067https://api.spreaker.com/episode/49005067Thu, 10 Mar 2022 15:00:02 +0000Whiteboard GeeksKurt talks with Brit Hansen, Marketing Manager at Boehringer Laboratories LLC. Brit talks about their transition during COVID and maintaining their connections through digital platforms. She also explains the constant changes in the medical world in...1066accomplishment,aha,device,digital,executive,fda,marketing,med,medical,metrics,motivation,podcastfalsefullhttps://www.spreaker.com/episode/marketing-evolution-small-but-significant-with-colin-phelan--48993250https://api.spreaker.com/episode/48993250Wed, 09 Mar 2022 15:00:02 +0000Whiteboard GeeksKurt talks with Colin Phelan, Global Marketing Manager at ICU Medical. Colin talks about marketing in this day and age while keeping your audience's attention. While we are still dealing with COVID, Colin thinks outside of the box and explains how to...1715attention,covid,device,digital,executive,marketing,med,medical,podcast,spanfalsefullhttps://www.spreaker.com/episode/aim-small-miss-small-with-amanda-diffenderfer--48949134https://api.spreaker.com/episode/48949134Sat, 05 Mar 2022 15:00:02 +0000Whiteboard GeeksKurt speaks with Amanda Diffenderfer, Senior Digital Campaigns Manager at US Pharmacopeia. Amanda talks about how you don't have to target everyone at one time, rather you go where you have wins and spend your money there.918executive,healthcare,marketing,medical,money,pharma,podcast,targets,usfalsefullhttps://www.spreaker.com/episode/combating-covid-with-virtual-wizardry-with-mike-stotz--48746629https://api.spreaker.com/episode/48746629Wed, 16 Feb 2022 15:00:03 +0000Whiteboard GeeksKurt talks with Mike Stotz, Senior Marketing Manager at Capsa Healthcare. Mike talks about overcoming the hurdles of COVID marketing with cancelling trade shows, keeping up with current trends with younger people through Facebook and LinkedIn banner...1086capsa,covid,doctors,executive,healthcare,interview,marketing,medical,pharmacies,podcast,virtualfalsefullhttps://www.spreaker.com/episode/why-the-best-surgeons-are-salesmen-with-james-tinker--40124221https://api.spreaker.com/episode/40124221Thu, 24 Sep 2020 16:00:18 +0000Whiteboard Geeks“Why the best surgeons are salesmen - how to connect in ways patients WANT ”1593health,hospitals,interview,marketing,medicalfalsefullhttps://www.spreaker.com/episode/preventative-medicine-with-elizabeth-harvill--40124218https://api.spreaker.com/episode/40124218Thu, 17 Sep 2020 16:00:07 +0000Whiteboard GeeksCameron talks preventative medicine with Director of Marketing & Community Relations at Meadows Regional Medical Center, Elizabeth Harvill.1021healthcare,interview,marketing,medical,preventativefalsefullhttps://www.spreaker.com/episode/how-we-discovered-social-as-a-secret-goldmine-with-tanya-andreadis--40124216https://api.spreaker.com/episode/40124216Thu, 10 Sep 2020 16:00:05 +0000Whiteboard GeeksCameron talks with Tanya Andreadis, Associate Chief Marketing Officer at University of Pennsylvania Health System1394insights,interview,marketing,media,medical,socialfalsefullhttps://www.spreaker.com/episode/marketing-fun-and-logical-with-melinda-partin--40124220https://api.spreaker.com/episode/40124220Thu, 03 Sep 2020 16:00:17 +0000Whiteboard GeeksCameron talks with Melinda Partin, Senior Director of Marketing and Digital Strategy at UW Medicine (University of Washington)1033interview,marketing,medicalfalsefullhttps://www.spreaker.com/episode/listening-hard-to-create-advocates-with-chris-pierson--40124215https://api.spreaker.com/episode/40124215Thu, 27 Aug 2020 16:00:13 +0000Whiteboard GeeksCameron talks marketing with Chris Pierson, Director of Sales & Marketing at a medium-sized medical device company in Massachusetts .1058interview,marketing,medicalfalsefullhttps://www.spreaker.com/episode/how-to-develop-things-that-people-need-with-dr-jerry-klawitter--40124219https://api.spreaker.com/episode/40124219Thu, 20 Aug 2020 16:00:13 +0000Whiteboard GeeksCameron talks with Dr. Jerry Klawitter, VP of Advanced Development at Integra LifeScience1117doctors,interview,marketing,medicalfalsefullhttps://www.spreaker.com/episode/tmme-podcast-episode-8-with-tim-mauri--40124217https://api.spreaker.com/episode/40124217Thu, 13 Aug 2020 16:00:19 +0000Whiteboard GeeksCameron sits with Tim Mauri of Johnson and Johnson, and talks about the digital revolution - why we can’t think of digital as something separate1071interview,marketing,medicalfalsefullhttps://www.spreaker.com/episode/tmme-podcast-episode-7-with-thomas-loving--40124214https://api.spreaker.com/episode/40124214Thu, 06 Aug 2020 16:00:12 +0000Whiteboard GeeksCameron talks with Thomas Loving about Nthrive and Managing change after an acquisition (combining 3 CRMS)1000interview,marketing,medical,mergersfalsefullhttps://www.spreaker.com/episode/tmme-podcast-episode-6-with-andrea-pereira--40001518https://api.spreaker.com/episode/40001518Thu, 30 Jul 2020 17:00:16 +0000Whiteboard GeeksCameron sits down with Andrea Pereira of Medtronic Spine and bio to discuss Creating Key Patient Opinion leaders, empowering patients digitally, and learning to say "no."1110digital,empowerment,interview,leadership,marketing,medicalfalsefullhttps://www.spreaker.com/episode/tmme-podcast-episode-5-with-becky-wright--39923759https://api.spreaker.com/episode/39923759Thu, 23 Jul 2020 18:04:46 +0000Whiteboard GeeksEpisode 5 with Becky Wright, OmniActive Health Technologies1008executives,interview,marketing,medicalfalsefullhttps://www.spreaker.com/episode/tmme-podcast-episode-4-with-rita-jackson--39526978https://api.spreaker.com/episode/39526978Thu, 16 Jul 2020 17:00:16 +0000Whiteboard GeeksGE Healthcare Analytics Executive Rita Jackson discusses the Healthcare Industry and challenges facing Medical Marketing Executives.1000healthcare,interview,marketing,medical,sciencefalsefullhttps://www.spreaker.com/episode/tmme-podcast-episode-3-with-robert-tierney--37581541https://api.spreaker.com/episode/37581541Wed, 08 Jul 2020 09:29:56 +0000Whiteboard GeeksCameron sits down to talk with Robert Tierney1111interview,marketing,medicalfalsefullhttps://www.spreaker.com/episode/tmme-podcast-episode-2-with-carolyn-peluso--37581540https://api.spreaker.com/episode/37581540Wed, 08 Jul 2020 09:29:08 +0000Whiteboard GeeksThe Medical Marketing Exective Podcast returns with Carolyn Peluso from Cell Signaling Technology, and we discuss how marketing writing for medical is different from just medical writing.997management,marketing,medicalfalsefullhttps://www.spreaker.com/episode/tmme-podcast-episode-1-brandon-jusek--37581396https://api.spreaker.com/episode/37581396Wed, 08 Jul 2020 09:20:58 +0000Whiteboard Geeksft. Brandon Jusek of Fortec Medical, Cameron discussed challenges facing Medical Marketing Executives and how to find the right target audience.827falsefull