https://www.linkedin.com/in/alexqmcdonnell/enMarketingCopyright Alex McDonnellhttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/c341c64ebef734842554937844b7f499.jpghttps://www.linkedin.com/in/alexqmcdonnell/Wed, 07 Feb 2024 01:19:10 +0000Alex McDonnellAlex McDonnellalexqmcdonnell@gmail.comLearning the craft of competitive intelligence and strategy in B2B SaaS, with the best minds in the profession.falseepisodichttps://www.spreaker.com/episode/hiring-for-competitive-intel-erica-howes--49360843
Erica helped me go behind the job description for a role that I'm currently hiring for at Airtable: Competitive Enablement Manager.

Erica helped me unpack what candidates for this role might actually be looking for. She's really good at asking questions that make you share beyond the surface level. I know this very well because... well, we're actually.. married. She inspires me every day.

More about Erica: https://ericahowes.ca/

Competitive Intelligence Certified, my course with the Product Marketing Alliance: https://certified.productmarketingalliance.com/p/competitive-intelligence-certified]]>https://api.spreaker.com/episode/49360843Fri, 08 Apr 2022 01:07:38 +0000Alex McDonnellHow should you approach hiring for a competitive intel role? Erica Howes is an employer brand and recruitment marketing consultant. She helps hiring teams capture and share employee stories so that they can show candidates what it's really like to...
Erica helped me go behind the job description for a role that I'm currently hiring for at Airtable: Competitive Enablement Manager.

Erica helped me unpack what candidates for this role might actually be looking for. She's really good at asking questions that make you share beyond the surface level. I know this very well because... well, we're actually.. married. She inspires me every day.

More about Erica: https://ericahowes.ca/

Competitive Intelligence Certified, my course with the Product Marketing Alliance: https://certified.productmarketingalliance.com/p/competitive-intelligence-certified]]>1624false2fullhttps://www.spreaker.com/episode/competitive-comparison-pages-that-break-expectations-federico-jorge--48627653
Competitive Intelligence Certified | https://certified.productmarketingalliance.com/p/competitive-intelligence-certified]]>https://api.spreaker.com/episode/48627653Mon, 07 Feb 2022 15:40:16 +0000Alex McDonnellCompetitive comparison landing pages. Maybe you have them, maybe they're in your plan for this year. Either way, customers are searching for information about your products versus the alternatives. Are you a part of that conversation or are you...
Competitive Intelligence Certified | https://certified.productmarketingalliance.com/p/competitive-intelligence-certified]]>2217false2fullhttps://www.spreaker.com/episode/your-battlecards-gotta-have-this-andy-tran--47860359https://api.spreaker.com/episode/47860359Thu, 09 Dec 2021 23:53:30 +0000Alex McDonnellAndy Tran is one of the sharpest sellers I have ever worked with. He's currently an Account Executive at Biorender. And after this conversation with Andy, I ran back to my battlecards to update them based on what we talked about.1723false1fullhttps://www.spreaker.com/episode/how-content-marketing-creates-competitive-advantage-eli-woolery--47186120
Eli Woolery is the Sr Director of Design Education at InVision, where content marketing looks less like a typical B2B SaaS content team and more like a full-on media company. With its generous investment in content and education over many years, InVision has helped lift up the design community to true business leaders, transforming entire industries.]]>https://api.spreaker.com/episode/47186120Wed, 27 Oct 2021 19:24:52 +0000Alex McDonnellIs it possible to create competitive advantage by giving something away for free? Eli Woolery is the Sr Director of Design Education at InVision, where content marketing looks less like a typical B2B SaaS content team and more like a full-on media...
Eli Woolery is the Sr Director of Design Education at InVision, where content marketing looks less like a typical B2B SaaS content team and more like a full-on media company. With its generous investment in content and education over many years, InVision has helped lift up the design community to true business leaders, transforming entire industries.]]>1511false1fullhttps://www.spreaker.com/episode/getting-the-real-story-using-win-loss-analysis-natasha-narayan--46353446
Natasha Narayan is the CEO and Co-founder at IcebergIQ, a consultancy that helps B2B software companies learn from candid conversations with their customers and prospects.]]>https://api.spreaker.com/episode/46353446Tue, 07 Sep 2021 15:35:06 +0000Alex McDonnellWin/loss analysis. You've heard about it, maybe you've penciled it into this year's OKRs. But are you really ready to make it a priority? Do you know what you're getting into? Natasha Narayan is the CEO and Co-founder at IcebergIQ, a consultancy...
Natasha Narayan is the CEO and Co-founder at IcebergIQ, a consultancy that helps B2B software companies learn from candid conversations with their customers and prospects.]]>1636false1fullhttps://www.spreaker.com/episode/competitive-enablement-at-scale-andy-mccotter-bicknell--46194319https://api.spreaker.com/episode/46194319Mon, 23 Aug 2021 16:45:08 +0000Alex McDonnellIt's great that you're becoming the go-to person for competitive intel, but how are you ensuring that you aren't becoming a bottleneck? Andy McCotter-Bicknell leads Competitive at ZoomInfo, supporting over 1000 sellers.2702false1fullhttps://www.spreaker.com/episode/that-sucks-but-thank-you-ryan-macdonald--41634127https://api.spreaker.com/episode/41634127Sun, 25 Oct 2020 19:26:36 +0000Alex McDonnellWhy do some research findings collect dust, while others drive real organizational change? Ryan MacDonald thinks it has less to do with how well they're presented, and more to do with everything that happens before the research even begins.1846false1fullhttps://www.spreaker.com/episode/monitoring-is-not-enough-maithilee-nargundkar--41334853https://api.spreaker.com/episode/41334853Tue, 06 Oct 2020 23:20:34 +0000Alex McDonnellMaithilee Nargundkar is shaping market insights that help Wiley Publications make sense of its rapidly changing industry. She'll school on why "monitoring" is an outdated approach to CI.1692false1fullhttps://www.spreaker.com/episode/say-more-with-less-melanie-grefsheim--40397306https://api.spreaker.com/episode/40397306Wed, 19 Aug 2020 01:45:09 +0000Alex McDonnellMelanie Grefsheim wants you to cut your 60-page battlecards down to the most crucial soundbites. The stuff that Sales can actually use.2188false1fullhttps://www.spreaker.com/episode/the-90-day-ci-plan-tracy-berry--39768522https://api.spreaker.com/episode/39768522Tue, 14 Jul 2020 23:47:24 +0000Alex McDonnellIf you are building a CI program from scratch, you need to hear from Tracy Berry at ServiceMax.1724false1fullhttps://www.spreaker.com/episode/transparency-over-perfection-clint-sprauve--31350249https://api.spreaker.com/episode/31350249Mon, 29 Jun 2020 16:00:00 +0000Alex McDonnellWould you ever put your competitive intelligence out in the open, for the world to see? That’s what Clint Sprauve and the team at Gitlab do. Learn the surprising benefits of this culture of extreme transparency. Learn the difference between having...1987false1full