https://www.spreaker.com/show/google-partnersenBusinessCopyright Mdgrinhttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/8aa69f60d84ceec6c52b6b4fcf33ecb3.jpghttps://www.spreaker.com/show/google-partnersSat, 13 Jun 2020 11:43:49 +0000MdgrinMdgrinfeeds@spreaker.comPodcasts for Agencies by Google Partners. Hear from leading experts in digital marketing and pick up skills as they share insights on Google products, agency life, digital advertising, and business.cleanepisodicMdgrinfeeds@spreaker.comPodcasts for Agencies by Google Partners. Hear from leading experts in digital marketing and pick up skills as they share insights on Google products, agency life, digital advertising, and business.Nohttps://www.spreaker.com/user/12651908/41-5-steps-to-strategic-copywriting-with
The good news is that like many skills, good writing can be learned. So this episode, we’re excited to welcome one of the best teachers around: Joanna Wiebe. Founder of Copy Hackers, Joanna is a highly sought after conversion copywriter who has worked with clients as diverse as brick-and-mortar stalwart, Tesco, and digital native, Nectar Sleep. A globe-spanning speaker, Joanna joins us to share techniques that make words work harder.

Guest - Joanna Wiebe, Conversion Copywriter

The original conversion copywriter, Joanna Wiebe is the creator of Copy Hackers and CH Agency, where she and her team write world-class conversion copy for clients like Nectar Sleep, Datastax, Canva and Sprout Social. She's been invited to teach conversion copywriting on 100+ international stages at events like StartCon, INBOUND, Mozcon and Business of Software. Along the way, more than 50,000 people at businesses large and small have turned to Joanna for copy coaching, and thousands more have taken her online training courses, such as Copy School. Find her at copyhackers.com or on Twitter @copyhackers.

Host: Alex Langshur]]>tag:soundcloud,2010:tracks/546241716Mon, 17 Dec 2018 15:44:48 +0000MdgrinRecent episodes of our podcast have talked about positioning, seasonality, landing pages, and digital assistants. With the complexity and fast-paced evolution of many topics in marketing, it’s easy to forget that so much of what we do all comes down...
The good news is that like many skills, good writing can be learned. So this episode, we’re excited to welcome one of the best teachers around: Joanna Wiebe. Founder of Copy Hackers, Joanna is a highly sought after conversion copywriter who has worked with clients as diverse as brick-and-mortar stalwart, Tesco, and digital native, Nectar Sleep. A globe-spanning speaker, Joanna joins us to share techniques that make words work harder.

Guest - Joanna Wiebe, Conversion Copywriter

The original conversion copywriter, Joanna Wiebe is the creator of Copy Hackers and CH Agency, where she and her team write world-class conversion copy for clients like Nectar Sleep, Datastax, Canva and Sprout Social. She's been invited to teach conversion copywriting on 100+ international stages at events like StartCon, INBOUND, Mozcon and Business of Software. Along the way, more than 50,000 people at businesses large and small have turned to Joanna for copy coaching, and thousands more have taken her online training courses, such as Copy School. Find her at copyhackers.com or on Twitter @copyhackers.

Host: Alex Langshur]]>3011cleanfullMdgrinRecent episodes of our podcast have talked about positioning, seasonality, landing pages, and digital assistants. With the complexity and fast-paced evolution of many topics in marketing, it’s easy to forget that so much of what we do all comes down to words. There’s a lot riding on our ability to find the right message at the right time for any audience we’re reaching. If we’re going to succeed, we need to create or curate copy that sparkles, engages, convinces—and converts. The good news is that like many skills, good writing can be learned. So this episode, we’re excited to welcome one of the best teachers around: Joanna Wiebe. Founder of Copy Hackers, Joanna is a highly sought after conversion copywriter who has worked with clients as diverse as brick-and-mortar stalwart, Tesco, and digital native, Nectar Sleep. A globe-spanning speaker, Joanna joins us to share techniques that make words work harder. Guest - Joanna Wiebe, Conversion Copywriter The original conversion copywriter, Joanna Wiebe is the creator of Copy Hackers and CH Agency, where she and her team write world-class conversion copy for clients like Nectar Sleep, Datastax, Canva and Sprout Social. She's been invited to teach conversion copywriting on 100+ international stages at events like StartCon, INBOUND, Mozcon and Business of Software. Along the way, more than 50,000 people at businesses large and small have turned to Joanna for copy coaching, and thousands more have taken her online training courses, such as Copy School. Find her at copyhackers.com or on Twitter @copyhackers. Host: Alex LangshurNohttps://www.spreaker.com/user/12651908/40-voice-assistance-the-new-frontier-for
Wally Brill, Head of Conversation Design Advocacy & Education for the Google Assistant, is a perfect guest to walk us through this subject. He has twenty years’ experience with voice, primarily in the design of VUIs, both as a consultant and in senior roles with companies such as eBay and Nuance. In other words, he’s been in the game for as long as there was a game. In this episode, Wally shares insights on voice-based actions, persona design and what he thinks the future will hold.]]>tag:soundcloud,2010:tracks/536906436Wed, 28 Nov 2018 21:10:55 +0000MdgrinTwenty-five years ago, it was websites. Twelve years ago, it was mobile. Today, it’s voice assistance. By 2022, voice commerce sales are expected to top $45B in the US and UK, and even today 72% of people with voice-activated speakers use them as part...
Wally Brill, Head of Conversation Design Advocacy & Education for the Google Assistant, is a perfect guest to walk us through this subject. He has twenty years’ experience with voice, primarily in the design of VUIs, both as a consultant and in senior roles with companies such as eBay and Nuance. In other words, he’s been in the game for as long as there was a game. In this episode, Wally shares insights on voice-based actions, persona design and what he thinks the future will hold.]]>1947cleanfullMdgrinTwenty-five years ago, it was websites. Twelve years ago, it was mobile. Today, it’s voice assistance. By 2022, voice commerce sales are expected to top $45B in the US and UK, and even today 72% of people with voice-activated speakers use them as part of their daily routine. Clearly, if you’re in the digital agency space, you need to understand voice user interfaces (VUIs) and get yourself in front of the trend. Wally Brill, Head of Conversation Design Advocacy & Education for the Google Assistant, is a perfect guest to walk us through this subject. He has twenty years’ experience with voice, primarily in the design of VUIs, both as a consultant and in senior roles with companies such as eBay and Nuance. In other words, he’s been in the game for as long as there was a game. In this episode, Wally shares insights on voice-based actions, persona design and what he thinks the future will hold.Nohttps://www.spreaker.com/user/12651908/38-are-you-leaving-money-on-the-table-wi
Pricing really comes down to two things: 1) What’s your value to your clients, and 2) How do you communicate that value? To answer these questions, it can be very helpful to get an outsider’s perspective. Our guest today is business coach Robin Waite. Robin has helped improve pricing structure, leverage value, and grow the bottom line for many businesses.


Guest - Robin Waite, Business Coach

From 2004 to 2014, Robin Waite ran a design and advertising agency that served more than 250 clients. During that time, he began delivering workshops and classes that helped more than 1,000 business owners improve their marketing, product architecture, pricing, websites and digital advertising. As a business coach, Robin combines creativity with logical, analytical and objective thinking to help entrepreneurs become more successful.

His best-selling books are Take Your Shot: How to Grow Your Business, Attract More Clients, and Make More Money and Online Business Startup: The Entrepreneur's Guide to Launching a Fast, Lean and Profitable Online Venture. When not coaching or writing, Robin loves nothing more than spending time with his wife and two young daughters.

Host: Alex Langshur]]>tag:soundcloud,2010:tracks/519685350Thu, 25 Oct 2018 13:25:43 +0000MdgrinThe conversation about pricing can be a dicey one. Not only because what businesses charge is proprietary, but also because methods of pricing can vary quite a bit. Some have buttoned down processes that track expenses, calculate hourly rates, and...
Pricing really comes down to two things: 1) What’s your value to your clients, and 2) How do you communicate that value? To answer these questions, it can be very helpful to get an outsider’s perspective. Our guest today is business coach Robin Waite. Robin has helped improve pricing structure, leverage value, and grow the bottom line for many businesses.


Guest - Robin Waite, Business Coach

From 2004 to 2014, Robin Waite ran a design and advertising agency that served more than 250 clients. During that time, he began delivering workshops and classes that helped more than 1,000 business owners improve their marketing, product architecture, pricing, websites and digital advertising. As a business coach, Robin combines creativity with logical, analytical and objective thinking to help entrepreneurs become more successful.

His best-selling books are Take Your Shot: How to Grow Your Business, Attract More Clients, and Make More Money and Online Business Startup: The Entrepreneur's Guide to Launching a Fast, Lean and Profitable Online Venture. When not coaching or writing, Robin loves nothing more than spending time with his wife and two young daughters.

Host: Alex Langshur]]>1926cleanfullMdgrinThe conversation about pricing can be a dicey one. Not only because what businesses charge is proprietary, but also because methods of pricing can vary quite a bit. Some have buttoned down processes that track expenses, calculate hourly rates, and arrive at a margin. Others go mainly on instinct or observations of what other companies are doing. But if marketers avoid looking closely at their pricing, do they run the risk of losing money? What are the gains of pricing more strategically? Pricing really comes down to two things: 1) What’s your value to your clients, and 2) How do you communicate that value? To answer these questions, it can be very helpful to get an outsider’s perspective. Our guest today is business coach Robin Waite. Robin has helped improve pricing structure, leverage value, and grow the bottom line for many businesses. Guest - Robin Waite, Business Coach From 2004 to 2014, Robin Waite ran a design and advertising agency that served more than 250 clients. During that time, he began delivering workshops and classes that helped more than 1,000 business owners improve their marketing, product architecture, pricing, websites and digital advertising. As a business coach, Robin combines creativity with logical, analytical and objective thinking to help entrepreneurs become more successful. His best-selling books are Take Your Shot: How to Grow Your Business, Attract More Clients, and Make More Money and Online Business Startup: The Entrepreneur's Guide to Launching a Fast, Lean and Profitable Online Venture. When not coaching or writing, Robin loves nothing more than spending time with his wife and two young daughters. Host: Alex LangshurNohttps://www.spreaker.com/user/12651908/36-wisdom-from-a-millennial-leader-with-
In this episode, Brian shares some of the insights he’s gathered and lessons he’s learned as a rising business leader and innovator.

Guest - Brian Wong, co-founder and CEO of Kiip

Author of The Cheat Code, Brian Wong’s talent has been recognized in Business Insider’s Top 25 Under 25 in Silicon Valley, 30 Under 30 in Advertising, Forbes’ 30 under 30 three times, and Mashable’s Top 5 Entrepreneurs to Watch, to name a few. He has also been called the youngest person ever to receive venture capital funding by CNBC and The Wall Street Journal.

He received his Bachelor of Commerce from the University of British Columbia at age 18 and co-founded Kiip the following year. Kiip is a mobile rewards network that leverages “moments of achievement” in games and apps to simultaneously benefit users, developers and advertisers. Backed by American Express, Interpublic Group, Verizon Ventures, and others, the company has raised $15.4 million in funding to date. Kiip has earned a place in Forbes’ 4 Hot Online Ad Companies to Watch, Fast Company's 50 Most Innovative Companies in the World, and the Dow Jones FasTech50 List.

Host: Alex Langshur]]>tag:soundcloud,2010:tracks/505528917Wed, 26 Sep 2018 16:44:17 +0000MdgrinEntrepreneurs today can get a lot of inspiration from reading books by people like Dale Carnegie, Barbara Corcoran, Guy Kawasaki, Richard Branson—people who achieved exceptional things over the course of their lives. But for the generation now at the...
In this episode, Brian shares some of the insights he’s gathered and lessons he’s learned as a rising business leader and innovator.

Guest - Brian Wong, co-founder and CEO of Kiip

Author of The Cheat Code, Brian Wong’s talent has been recognized in Business Insider’s Top 25 Under 25 in Silicon Valley, 30 Under 30 in Advertising, Forbes’ 30 under 30 three times, and Mashable’s Top 5 Entrepreneurs to Watch, to name a few. He has also been called the youngest person ever to receive venture capital funding by CNBC and The Wall Street Journal.

He received his Bachelor of Commerce from the University of British Columbia at age 18 and co-founded Kiip the following year. Kiip is a mobile rewards network that leverages “moments of achievement” in games and apps to simultaneously benefit users, developers and advertisers. Backed by American Express, Interpublic Group, Verizon Ventures, and others, the company has raised $15.4 million in funding to date. Kiip has earned a place in Forbes’ 4 Hot Online Ad Companies to Watch, Fast Company's 50 Most Innovative Companies in the World, and the Dow Jones FasTech50 List.

Host: Alex Langshur]]>2015cleanfullMdgrinEntrepreneurs today can get a lot of inspiration from reading books by people like Dale Carnegie, Barbara Corcoran, Guy Kawasaki, Richard Branson—people who achieved exceptional things over the course of their lives. But for the generation now at the start of their careers, few figures could be as interesting as Brian Wong. At 27, has has already pioneered a category-defining rewards network that’s redefining mobile advertising. And he has amassed a level of savvy far beyond his years. In this episode, Brian shares some of the insights he’s gathered and lessons he’s learned as a rising business leader and innovator. Guest - Brian Wong, co-founder and CEO of Kiip Author of The Cheat Code, Brian Wong’s talent has been recognized in Business Insider’s Top 25 Under 25 in Silicon Valley, 30 Under 30 in Advertising, Forbes’ 30 under 30 three times, and Mashable’s Top 5 Entrepreneurs to Watch, to name a few. He has also been called the youngest person ever to receive venture capital funding by CNBC and The Wall Street Journal. He received his Bachelor of Commerce from the University of British Columbia at age 18 and co-founded Kiip the following year. Kiip is a mobile rewards network that leverages “moments of achievement” in games and apps to simultaneously benefit users, developers and advertisers. Backed by American Express, Interpublic Group, Verizon Ventures, and others, the company has raised $15.4 million in funding to date. Kiip has earned a place in Forbes’ 4 Hot Online Ad Companies to Watch, Fast Company's 50 Most Innovative Companies in the World, and the Dow Jones FasTech50 List. Host: Alex LangshurNohttps://www.spreaker.com/user/12651908/31-fueling-an-innovation-engine-with-fre
We’re excited to have as our guest Frederik G. Pferdt, Google’s Chief Innovation Evangelist and Adjunct Professor at Stanford University. In this episode, Frederik helps us unpack the twin topics of innovation and creativity and shares approaches to sparking innovation at every level. To learn more about Google’s approach to fostering innovation, check out resources on the re:Work website at https://rework.withgoogle.com/subjects/innovation/. Specifically re:Work guide: Foster an innovative workplace and re:Work guide: Practice innovation with design thinking.


Guest - Dr. Frederik G. Pferdt, Google’s Chief Innovation Evangelist and Adjunct Professor at Stanford’s Hasso Plattner Institute of Design

Frederik believes creativity exists in all of us, and his passion is to develop the capacity to innovate in everyone. At Google, he founded and now leads a team of 350 Innovation Evangelists who help Googlers solve problems more creatively. Frederik also co-founded “The Garage,” Google’s hacker/designer/maker space, and the Creative Skills for Innovation Laboratory (CSI:Lab), which tests hundreds of new to the world ideas every year.

As an Adjunct Professor at Stanford’s d.school, he taught over 10 graduate courses like: “Hacking your innovation mindset”. His creative work on innovation culture, leadership and future technology have earned him invitations to transform organizations, schools and governments globally. He currently acts as Innovation Consultant to the United Nations and is The German Football Association’s Innovation-Coach. Focus Magazine calls him “The Pope of Creativity.” He currently lives in Silicon Valley with his wife and draws inspiration from the playfulness and explorer mindsets of his three children.


Host: Alex Langshur]]>tag:soundcloud,2010:tracks/460950261Wed, 20 Jun 2018 15:05:33 +0000MdgrinGoogle has a well deserved reputation for being an innovative organization, and that’s by design. Because while it’s a popular buzzword, innovation as an enterprise-level priority really does make a difference in a company’s capacity to adapt, grow...
We’re excited to have as our guest Frederik G. Pferdt, Google’s Chief Innovation Evangelist and Adjunct Professor at Stanford University. In this episode, Frederik helps us unpack the twin topics of innovation and creativity and shares approaches to sparking innovation at every level. To learn more about Google’s approach to fostering innovation, check out resources on the re:Work website at https://rework.withgoogle.com/subjects/innovation/. Specifically re:Work guide: Foster an innovative workplace and re:Work guide: Practice innovation with design thinking.


Guest - Dr. Frederik G. Pferdt, Google’s Chief Innovation Evangelist and Adjunct Professor at Stanford’s Hasso Plattner Institute of Design

Frederik believes creativity exists in all of us, and his passion is to develop the capacity to innovate in everyone. At Google, he founded and now leads a team of 350 Innovation Evangelists who help Googlers solve problems more creatively. Frederik also co-founded “The Garage,” Google’s hacker/designer/maker space, and the Creative Skills for Innovation Laboratory (CSI:Lab), which tests hundreds of new to the world ideas every year.

As an Adjunct Professor at Stanford’s d.school, he taught over 10 graduate courses like: “Hacking your innovation mindset”. His creative work on innovation culture, leadership and future technology have earned him invitations to transform organizations, schools and governments globally. He currently acts as Innovation Consultant to the United Nations and is The German Football Association’s Innovation-Coach. Focus Magazine calls him “The Pope of Creativity.” He currently lives in Silicon Valley with his wife and draws inspiration from the playfulness and explorer mindsets of his three children.


Host: Alex Langshur]]>2171cleanfullMdgrinGoogle has a well deserved reputation for being an innovative organization, and that’s by design. Because while it’s a popular buzzword, innovation as an enterprise-level priority really does make a difference in a company’s capacity to adapt, grow and thrive. That’s why Google does so much to foster creativity. It informs who they hire, how they acculturate employees, how they design workspaces, how employees collaborate, and so on. We’re excited to have as our guest Frederik G. Pferdt, Google’s Chief Innovation Evangelist and Adjunct Professor at Stanford University. In this episode, Frederik helps us unpack the twin topics of innovation and creativity and shares approaches to sparking innovation at every level. To learn more about Google’s approach to fostering innovation, check out resources on the re:Work website at https://rework.withgoogle.com/subjects/innovation/. Specifically re:Work guide: Foster an innovative workplace and re:Work guide: Practice innovation with design thinking. Guest - Dr. Frederik G. Pferdt, Google’s Chief Innovation Evangelist and Adjunct Professor at Stanford’s Hasso Plattner Institute of Design Frederik believes creativity exists in all of us, and his passion is to develop the capacity to innovate in everyone. At Google, he founded and now leads a team of 350 Innovation Evangelists who help Googlers solve problems more creatively. Frederik also co-founded “The Garage,” Google’s hacker/designer/maker space, and the Creative Skills for Innovation Laboratory (CSI:Lab), which tests hundreds of new to the world ideas every year. As an Adjunct Professor at Stanford’s d.school, he taught over 10 graduate courses like: “Hacking your innovation mindset”. His creative work on innovation culture, leadership and future technology have earned him invitations to transform organizations, schools and governments globally. He currently acts as Innovation Consultant to the United Nations and is The German Football Association’s Innovation-Coach. Focus Magazine calls him “The Pope of Creativity.” He currently lives in Silicon Valley with his wife and draws inspiration from the playfulness and explorer mindsets of his three children. Host: Alex LangshurNohttps://www.spreaker.com/user/12651908/30-mindfulness-in-the-business-world-wit
This episode sheds light on how mindfulness meshes with high performance in the corporate world as Ben Feder talks about the difference that meditation and mindfulness have made in his life. Take a deep breath. The adventure begins.


Guest - Ben Feder, President of International Partnerships, Tencent Games

Prior to joining Tencent (makers of China’s super-app, WeChat), Ben served as co-founder, partner and vice chairman of ZelnickMedia Corporation/ZM, a media investment and management firm, and was also Chief Executive Officer and board member at Take Two Interactive, the publisher of hit video games like Grand Theft Auto.

In 2016 he decided to step back from the boardroom and take his family to live in Bali for a year. That experience changed his life as described in his book, Take Off Your Shoes: One Man’s Journey from the Boardroom to Bali and Back. A devoted family man first and foremost, Ben now lives in New York City with his wife and four children.

Host: Alex Langshur]]>tag:soundcloud,2010:tracks/451297953Wed, 30 May 2018 16:35:17 +0000MdgrinAsk just about anyone how they’re doing, and an all-too-common answer is “busy.” Being busy—or too busy—seems like the normal state of things. Maybe that’s why mindfulness is becoming a more predominant subject in our culture as a response to the high...
This episode sheds light on how mindfulness meshes with high performance in the corporate world as Ben Feder talks about the difference that meditation and mindfulness have made in his life. Take a deep breath. The adventure begins.


Guest - Ben Feder, President of International Partnerships, Tencent Games

Prior to joining Tencent (makers of China’s super-app, WeChat), Ben served as co-founder, partner and vice chairman of ZelnickMedia Corporation/ZM, a media investment and management firm, and was also Chief Executive Officer and board member at Take Two Interactive, the publisher of hit video games like Grand Theft Auto.

In 2016 he decided to step back from the boardroom and take his family to live in Bali for a year. That experience changed his life as described in his book, Take Off Your Shoes: One Man’s Journey from the Boardroom to Bali and Back. A devoted family man first and foremost, Ben now lives in New York City with his wife and four children.

Host: Alex Langshur]]>1511cleanfullMdgrinAsk just about anyone how they’re doing, and an all-too-common answer is “busy.” Being busy—or too busy—seems like the normal state of things. Maybe that’s why mindfulness is becoming a more predominant subject in our culture as a response to the high levels of stress so many of us face in our professional lives. If we aren’t giving attention to our personal state and to our close relationships, our lives can fall apart regardless of how successful we are at work. This episode sheds light on how mindfulness meshes with high performance in the corporate world as Ben Feder talks about the difference that meditation and mindfulness have made in his life. Take a deep breath. The adventure begins. Guest - Ben Feder, President of International Partnerships, Tencent Games Prior to joining Tencent (makers of China’s super-app, WeChat), Ben served as co-founder, partner and vice chairman of ZelnickMedia Corporation/ZM, a media investment and management firm, and was also Chief Executive Officer and board member at Take Two Interactive, the publisher of hit video games like Grand Theft Auto. In 2016 he decided to step back from the boardroom and take his family to live in Bali for a year. That experience changed his life as described in his book, Take Off Your Shoes: One Man’s Journey from the Boardroom to Bali and Back. A devoted family man first and foremost, Ben now lives in New York City with his wife and four children. Host: Alex LangshurNohttps://www.spreaker.com/user/12651908/24-smart-tips-for-selling-your-business-
Tom Crowley joins us to share his expertise and advice on the most important steps to selling your business. From how to get organized to how selling is like marriage, he spares no details in the arduous process. Tune into hear his 5 pieces of advice.]]>tag:soundcloud,2010:tracks/402726096Tue, 20 Feb 2018 23:32:32 +0000MdgrinYou’ve had a good run on a lucrative business, but it’s time to move on. Selling your agency is a (typically) once-in-a-lifetime opportunity, and a very complex process, so you have to make sure you do it right. Should you hire an advisor? What makes...
Tom Crowley joins us to share his expertise and advice on the most important steps to selling your business. From how to get organized to how selling is like marriage, he spares no details in the arduous process. Tune into hear his 5 pieces of advice.]]>1956cleanfullMdgrinYou’ve had a good run on a lucrative business, but it’s time to move on. Selling your agency is a (typically) once-in-a-lifetime opportunity, and a very complex process, so you have to make sure you do it right. Should you hire an advisor? What makes you attractive to potential buyers? How do you know it’s a good fit? Tom Crowley joins us to share his expertise and advice on the most important steps to selling your business. From how to get organized to how selling is like marriage, he spares no details in the arduous process. Tune into hear his 5 pieces of advice.Nohttps://www.spreaker.com/user/12651908/2-clients-the-good-the-bad-and-the-ugly
There are those clients we love and those we tolerate. And then there are those that can be characterized as... challenging. But there’s an art to building a client management plan, and it’s something anyone can learn. In this episode, we’ll guide you through the client management trinity and teach you how to balance communication and expectations.

Guest - Andrew Swinand, CEO Leo Burnett North America

Andrew started his career at advertising agency BBDO, and later became a marketing director for P&G. He also lead Starcom MediaVest Group, the world’s largest media agency, and has recently been named CEO of Leo Burnett North America.

Host: Alex Langshur]]>tag:soundcloud,2010:tracks/307776693Tue, 14 Feb 2017 23:17:30 +0000MdgrinClients: The good, the bad and the ugly There are those clients we love and those we tolerate. And then there are those that can be characterized as... challenging. But there’s an art to building a client management plan, and it’s something anyone...
There are those clients we love and those we tolerate. And then there are those that can be characterized as... challenging. But there’s an art to building a client management plan, and it’s something anyone can learn. In this episode, we’ll guide you through the client management trinity and teach you how to balance communication and expectations.

Guest - Andrew Swinand, CEO Leo Burnett North America

Andrew started his career at advertising agency BBDO, and later became a marketing director for P&G. He also lead Starcom MediaVest Group, the world’s largest media agency, and has recently been named CEO of Leo Burnett North America.

Host: Alex Langshur]]>1534cleanfullMdgrinClients: The good, the bad and the ugly There are those clients we love and those we tolerate. And then there are those that can be characterized as... challenging. But there’s an art to building a client management plan, and it’s something anyone can learn. In this episode, we’ll guide you through the client management trinity and teach you how to balance communication and expectations. Guest - Andrew Swinand, CEO Leo Burnett North America Andrew started his career at advertising agency BBDO, and later became a marketing director for P&G. He also lead Starcom MediaVest Group, the world’s largest media agency, and has recently been named CEO of Leo Burnett North America. Host: Alex LangshurNo